Masters of Scale
Masters of Scale

Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.

Airs on:
Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)
33:44

Rapid Response: Inside a $2.4 billion bet on talent, w/ PwC's Tim Ryan

With the workplace in historic flux, consulting firm PwC is committing a whopping $2.4 billion to create an employee engagement platform offering a radically new level of choice. PwC’s U.S. chair, Tim Ryan, shares why the bold initiative is necessary in the face of the Great Resignation. It's just one of several evolving crises, Ryan says, that has made leading a business more complex and demanding than ever. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
33:05

113. Ford’s Bill Ford: The Refounder Mindset, part 2

Massive change isn’t something you can brute-force — you need to ignite buy-in, again and again, up and down your organization. Because even if your changes will make things more fun, more interesting, and more profitable, you’re going to face defiance and inertia until you clue everyone in. That’s what Bill Ford learned while working to remake Ford Motor Company as an environmental powerhouse — against surprising internal and even national-level resistance.  Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
28:57

Rapid Response: Stay scrappy, deliver fast, w/Gopuff’s Yakir Gola

Has Gopuff cracked the code of instant delivery — a field where even Amazon has struggled? Co-founder Yakir Gola talks about the challenge of owning the customer journey from app to warehouse to doorstep, and the reasons why being outside Silicon Valley is giving Gopuff a big advantage as it expands across the United States and around the world. Yakir talks with host Bob Safian about why moving fast is only one piece of the growth puzzle. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
34:17

112. Ford’s Bill Ford: The Refounder Mindset, part 1

We often hear the story about the great leader who joins a legacy company and guides it through massive transformation. But massive transformation can also start from the inside. Bill Ford, the executive chair of the Ford Motor Company, founded by his great-grandfather, is proof that great change can come from within. He has led not just one but multiple refreshes of Ford’s mission, culture, and, especially, their approach to sustainability. In Part One of a two-part series, you’ll hear about Bill Ford’s unusual entry into the family business and how he learned to drive change against internal resistance. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
30:22

Rapid Response: Protecting against the next bio threat, w/The Public Health Company's Charity Dean

Charity Dean was one of the first public health officials to set the alarm on COVID. When she searched for a tool to forecast future bio threats, she realized that it didn’t exist yet. So she co-founded the Public Health Company, where she uses lessons from her government experiences, but without the same rules or limits. She speaks with Bob Safian about why all companies must be public health companies. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
30:26

1. Airbnb's Brian Chesky: Do things that don’t scale

In honor of our five year anniversary of Masters of Scale, we're revisiting our first episode ever, featuring Airbnb's Brian Chesky. If you want your company to truly scale, you first have to do things that don't scale. Handcraft the core experience. Get your hands dirty. Serve your customers one-by-one. And don't stop until you know exactly what they want. That's what Brian Chesky did. As CEO of Airbnb, Brian’s early work was more akin to a traveling salesman. He takes us back to his lean years — when he went door-to-door, meeting Airbnb hosts in person — and shares the imaginative route to crafting what he calls an "11-star experience.” Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
32:20

Rapid Response: Rebooting global crisis response, w/ONE Campaign CEO Gayle Smith

Gayle Smith is the CEO of the ONE Campaign, the advocacy group founded by U2’s Bono — and last year, she was tapped by the U.S. State Department to coordinate America’s COVID response and vaccine distribution globally. Her experience both inside and outside government gives her a distinctive outlook on how business can and should help on humanitarian issues, from Ukraine dislocation to climate change. She also shares lessons about effective advocacy: tactics pioneered by ONE that can be useful to any organization trying to generate impact. Learn more about the ONE Campaign: https://www.one.org/ Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
37:32

111. BetterUp’s Alexi Robichaux & Prince Harry: Scale yourself first, and then your business

Before you can help others grow, you must be equipped to take care of yourself. This is far from a new concept for Alexi Robichaux, the co-founder and CEO of BetterUp, and Prince Harry, the coaching platform’s Chief Impact Officer. They both share stories — from their own lives and others’ — that exemplify the value in adopting the right mindset for growth. Robichaux’s scale journey stems back to a piece of coaching advice that changed his life. By closely observing and following his users’ behaviors, the company slowly took shape as an enterprise tool that’s changed thousands of lives for the better. The company’s goal is to change the societal mindset around mental well-being. But before you can change the world’s mindset, you have to change your own. Read a transcript of this episode: https://mastersofscale.com Subscribe to the Masters of Scale weekly newsletter: http://eepurl.com/dlirtX See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.