How I Built This with Guy Raz
How I Built This with Guy Raz

Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.

Airs on:
SUN 7:30pm-8pm
1 hr 1 min

Stonyfield Yogurt: Gary Hirshberg

In 1983, two hippie farmers decided to sell homemade organic yogurt to help raise money for their educational farm in New Hampshire. As the enterprise grew into a business, it faced one near-death experience after another, but it never quite died. In fact it grew — into one of the most popular yogurt brands in the US. PLUS in our postscript "How You Built That," we check back with Carin Luna-Ostaseski, who became the first American woman to start a Scotch whisky company after she created her own blend called SIA Scotch.
57 min

Serial Entrepreneur: Marcia Kilgore

After high school, Marcia Kilgore moved to New York City with $300 in her pocket and no real plan. One step at a time, she became a successful serial entrepreneur. First, she used her high school bodybuilding experience to find work as a personal trainer. Then she taught herself to give facials, and eventually started her own spa and skincare line, Bliss. The spa became so popular that it was booked months in advance with a list of celebrity clientele. After selling her shares in Bliss, Marcia went on to start four new successful companies: Soap & Glory, FitFlop, Soaper Duper, and Beauty Pie. PLUS in our postscript "How You Built That," we check back with Emma Cohen, who explains how she helped develop and market The Final Straw, a collapsible metal drinking straw.
1 hr 7 min

Shopify: Tobias Lütke

In 2004, German programmer Tobias Lütke was living in Ottawa with his girlfriend. An avid snowboarder, he wanted to launch an online snowboard shop, but found the e-commerce software available at the time to be clunky and expensive. So he decided to write his own e-commerce software. After he launched his online snowboard business, called Snowdevil, other online merchants were so impressed with what he built that they started asking to license Tobi's software to run their own stores. Tobi and his co-founder realized that software had more potential than snowboards, so they launched the e-commerce platform Shopify in 2006. Since then, it has grown into a publicly-traded company with over 4,000 employees and $1 billion in revenue. PLUS in our postscript "How You Built That," after Barb Heilman invented a device that easily releases child car seat buckles, she started a business with her daughter Becca Davison called Unbuckle Me.
1 hr 5 min

Live Episode! Angie's BOOMCHICKAPOP: Angie & Dan Bastian

Angie and Dan Bastian weren't trying to disrupt an industry or build a massive company – they just wanted to put aside some money for their kids' college fund. In 2001, Dan stumbled across an internet ad touting kettle corn as a lucrative side-business, so he and Angie decided to take the plunge, investing $10,000 in equipment. At first, they popped kettle corn in front of local supermarkets in the Twin Cities and at Minnesota Vikings games. Eventually, they moved indoors to Trader Joe's, Target, and Costco – and got a crash course in how to run a business along the way. Angie's Kettle Corn eventually took on a bold new name: BOOMCHICKAPOP. And in 2017, the company was acquired for a reported $250 million. Recorded live in St. Paul, Minnesota.
46 min

Dyson: James Dyson

In 1979, James Dyson had an idea for a new vacuum cleaner — one that didn't use bags. It took him five years to perfect the design, building more than 5,000 prototypes in his backyard shed. He then tried to convince the big vacuum brands to license his invention, but most wouldn't even take his calls. Eventually, he started his own company. Today, Dyson is one of the best-selling vacuum brands in the world, and James Dyson is a billionaire. PLUS for our postscript "How You Built That," we check back with television producer Mike Sorrentino, who created an iPhone case called EyePatch that cleans and protects the phone's camera.
1 hr 2 min

EO Products: Susan Griffin-Black & Brad Black

In the early 1990s, Susan Griffin-Black was working for Esprit in San Francisco. On a business trip to London, she walked into a Covent Garden apothecary shop, picked up a bottle of lavender oil and took a whiff. The aroma — "like being in a beautiful garden" — literally changed her life. That was the inspiration to develop her own line of essential oil products. For 15 years, she and her husband and co-founder Brad Black barely scraped by, but the business eventually thrived. And though their marriage ultimately ended, their partnership continues. PLUS for our postscript "How You Built That," Lia Heifetz of Barnacle Foods describes how she and her partners turned Alaskan bull kelp into pickles and salsa.
46 min

Teach For America: Wendy Kopp

In 1989, college senior Wendy Kopp was trying to figure out how to improve public education in the US. For her senior thesis, she proposed creating a national teaching corps that would recruit recent college grads to teach in needy schools. One year later, she launched the nonprofit, Teach for America. Today, TFA has close to 60,000 alumni and continues to place thousands of teachers across the country. PLUS in our postscript "How You Built That," we check back with 19-year-old CEO Abby Kircher who turned a peanut butter obsession into Abby's Better Nut Butter.
1 hr 9 min

Dave's Killer Bread: Dave Dahl

Dave Dahl's entrepreneurial journey began in prison. In 1987, he was addicted to drugs and incarcerated for home burglary. For 15 years he bounced from one sentence to the next. But in the mid-2000s, Dave returned to his family bakery where he was inspired to make bread – organic, nutty, and slightly sweet. He sold the loaves at farmers markets and shared his story of recovery on the package – a branding decision that attracted fans and media attention. In 2015, the Dahl family sold the business for $275 million dollars. Today, Dave's Killer Bread sells over a dozen types of bread in grocery stores nationwide. PLUS in our postscript "How You Built That," armpit entrepreneurs Jason and Erica Feucht tell us how they turned whiskey and vodka into the natural deodorant Pit Liquor.
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