Yesterday, word swept 'round the web that Beyoncé, who arguably treats every performance like the Super Bowl Halftime Show, would be joining previously announced headliner/complete and total snoozefest Coldplay onstage at Levi's Stadium next month during Super Bowl 50.
Now, I'm loathe to complain about Beyoncé being added to pretty much anything, but this is a weird choice. It's like booking an Eagles cover band on Quaaludes as your headliner and then casually adding in a brief cameo by Michael Jackson. Beyoncé performed her own Super Bowl Halftime Show just three years ago -- remember? It was so epic the electricity went out.
She doesn't need this.
No, Beyoncé's being brought in here because a) there's a song on the new Coldplay record in which she performs guest vocals and b) the powers that be are banking on the rule of coolness by proximity, which is the entire reason there's a Coldplay track with Beyonce guest vocals in the first place. This is a naked ratings grab, and also an implicit admission of fear and vulnerability. Please don't think we're lame, whispers an organization whose paramount event involves, this year, a $700 "Meatball Madness" tailgate party hosted by Guy Fieri.