According to a survey published late last year in the Journal of Adolescent Health, teens are bullying themselves online as a way to manage feelings of sadness and self-hatred and to gain attention from their friends. For the study, 5,593 middle and high school students from across the U.S., ages 12 to 17, completed a series of questionnaires that asked about their experiences with digital self-harm and cyberbullying.
"We were alarmed to learn that 6 percent of the youth who participated in our study engaged in some form of digital self-harm," says Sameer Hinduja, co-author of the study and a professor of criminology at Florida Atlantic University. He is also the co-director of the Cyberbullying Research Center.
Hinduja and a colleague found that more than half the teens who cyberbullied themselves had done so more than once. When asked why they had participated in this behavior, the teens said things like, "I already felt bad about myself, and I wanted to make myself feel worse" and "I wanted to see if someone was really my friend."
Psychologists have seen inklings of this type of self-aggression before. In a smaller, 2012 study of 617 high school freshmen, researchers found that 9 percent of the teens had bullied themselves online. Teens who participated in that study reported harming themselves as a way to encourage others to worry about them, to prove how "tough" they were or to get an adult's attention.
"Because teens' online and offline worlds overlap, digital self-harm is a concern for some youth, making online self-harm an emerging area of research," says, Susan Swearer, a professor of psychology at the University of Nebraska, Lincoln who also studies bullying.
A statistical analysis by the Centers for Disease Control and Prevention of more than a decade's worth of emergency room visits in the U.S. suggests that since 2009, the number of girls ages 10 to 14 years who are physically harming themselves has been rising steadily.
According to the American Psychological Association, teens who physically injure themselves often struggle with depression, post-traumatic stress disorder or difficulties with emotional regulation. Not all adolescents who cyberbully themselves have a psychiatric illness, Ziegler notes, but that doesn't mean their behavior should be taken lightly.
"Similar to teens who self-harm by cutting, kids who cyberbully themselves often suffer silently, feeling like they don't have a friend or adult to confide in," says Ziegler.
If these teens don't receive mental health treatment, she says, their feelings of loneliness and sadness can cause them to become depressed and, in rare cases, suicidal.
Because the advent of social media has changed the way many teens form and experience relationships, normal adolescent feelings of insecurity, anxiety and loneliness can become magnified as they scroll through their peers' social media reels. Hinduja says some teens cope with that distress by turning their angst on themselves online.
While some parents are quick to limit a teen's social media use in response, that doesn't adequately address the problem, Hinduja says.