Whether it's the iPad that will shake up the print book industry, or some other tablet, it's evident that education textbook publishers are going to have to adapt to the digital world.
Since the iPad is still the front-runner in the education realm, publishers have to learn to think of it not just as another medium for reading. They have to completely rethink the way content is consumed. And they’re looking to the pros – the engineers -- to show them the way.
At the moment, it's Inkling that's trailblazing the path to re-conceptualizing the college textbook.
"The iPad is not a book. Too many publishers pretend it's a book," said founder and CEO Matt MacInnis to ReadWriteWeb. "We have gently disassembled the textbook."