The Latinx community is the largest and fastest-growing ethnic group in the United States. However, there is a gap between the demand for accurate information and the supply of it. To address the need, KQED offers a range of journalism, events and engagement of interest to, by, and with Bay Area Latinx audiences.
Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth
Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area
How to Show Up for Your Community This Hispanic Heritage Month
Trump Immigration Policy May Have ‘Chilling Effect’ on Latino Birth Rates
Luis Valdez Claims the Spotlight in ‘American Pachuco’
SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History
This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics
Remember Your Mom’s ‘Tanda’? Young Latinos Are Giving It a Tech-Savvy Twist
For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity
At 250, America’s Story Includes California Long Before It Was American
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"content": "\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n\n\n\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n\n\n\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12066525\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Castlemont High School in Oakland on Dec. 5, 2025. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n\n\n\n\u003cp>OUSD did not respond to a request for comment.\u003c/p>\n\n\n\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n\n\n\n\n\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n\n\n\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n\n\n\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n\n\n\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n\n\n\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n\n\n\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n\n\n\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n\n\n\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n\n\n\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n\n\n\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n",
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"\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n",
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"\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n",
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"\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n",
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"\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n",
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"\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n",
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"\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n",
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"\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n",
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"\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n",
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"\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n",
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"\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools.\u003ccite class=\"wp-inline-image-credit\"> (Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\"/>\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools.\u003ccite class=\"wp-inline-image-credit\"> (Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n",
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"\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n",
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"\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n",
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"\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n",
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"\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n",
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"excerpt": "The programs were designed to close academic achievement gaps. Conservative parent group Defending Education wants a federal investigation, claiming the programs constitute racial discrimination.",
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"title": "Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n\n\n\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n\n\n\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12066525\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Castlemont High School in Oakland on Dec. 5, 2025. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n\n\n\n\u003cp>OUSD did not respond to a request for comment.\u003c/p>\n\n\n\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n\n\n\n\n\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n\n\n\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n\n\n\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n\n\n\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n\n\n\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n\n\n\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n\n\n\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n\n\n\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n\n\n\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n\n\n\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "2026-hispanic-heritage-month-events-bay-area",
"title": "Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area",
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"headTitle": "Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n\n\n\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n\n\n\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n\n\n\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n\n\n\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José. (Courtesy Mexican Heritage Plaza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1530\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. (Courtesy of San Francisco Premium Outlets)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n\n\n\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n\n\n\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n\n\n\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n\n\n\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. (Courtesy Los Hermanos Mendoza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"http://hayward.org/mariachi/\">Hayward Mariachi Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sfpl.org/events/2026/09/26/celebration-viva-kickoff-party\">¡VIVA! Kickoff Party\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n\n\n\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg\" alt=\"\" class=\"wp-image-13993699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">La Mar’s beverage director Uriel Serrano. (Courtesy of La Mar)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n\n\n\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n"
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"innerHTML": "\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n",
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"\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n",
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"\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n"
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"innerHTML": "\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n",
"innerContent": [
"\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Mission Lotería Store Grand Opening",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n"
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"text": "Latin Heritage Month in Downtown San Leandro",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n"
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"attrs": {
"text": "Paz y Unidad Fiestas Patrias Parade and Festival",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n",
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"\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José.\u003ccite class=\"wp-inline-image-credit\"> (Courtesy Mexican Heritage Plaza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\"/>\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José.\u003ccite class=\"wp-inline-image-credit\"> (Courtesy Mexican Heritage Plaza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Chile, Mole, Pozole",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n",
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"\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n"
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"text": "Fiesta de las Américas",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n",
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"\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy of San Francisco Premium Outlets)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy of San Francisco Premium Outlets)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n",
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"\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n"
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"blockName": "core/heading",
"attrs": {
"text": "Redwood City Fiestas Patrias",
"level": 2
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n",
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{
"blockName": "core/heading",
"attrs": {
"text": "17th Annual Fiesta de Independencia",
"level": 2
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n",
"innerContent": [
"\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n"
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{
"blockName": "core/heading",
"attrs": {
"text": "Latinas Forever Market at SPARK Social SF",
"level": 2
},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n",
"innerContent": [
"\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n"
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{
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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{
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"attrs": {
"text": "San Francisco El Grito de Independencia 2026",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n",
"innerContent": [
"\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n"
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{
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"attrs": {
"text": "San José El Grito de Independencia",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n",
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"\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n"
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{
"blockName": "core/heading",
"attrs": {
"text": "The Ritual of Braiding presented by KQED Live",
"level": 2
},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n"
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{
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"attrs": {
"id": 13993700,
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w",
"sizes": "(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. \u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\"/>\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. \u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "King of the Streets Lowrider Parade",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n",
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"\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n"
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"attrs": {
"text": "BAE Movement Sunset Hike + Serenata",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n",
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"\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n"
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{
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"attrs": {
"text": "Hispanic Heritage Month at Del Cielo Brewing",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n"
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"attrs": {
"text": "Clayton’s Hispanic Heritage Celebration",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy Los Hermanos Mendoza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n",
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"attrs": {
"text": "Viva Fall Fest",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n",
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"text": "Hayward Mariachi Festival",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n",
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"attrs": {
"text": "¡VIVA! Kickoff Party",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sfpl.org/events/2026/09/26/celebration-viva-kickoff-party\">¡VIVA! Kickoff Party\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n",
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"attrs": {
"text": "Gran Festival Viva Nicaragua",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n",
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg\" alt=\"\" class=\"wp-image-13993699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">La Mar’s beverage director Uriel Serrano. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy of La Mar)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"text": "Hispanic Heritage Month at La Mar",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n"
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"text": "Banda & Pilates",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n",
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"attrs": {
"text": "Portal Artesanal Ribbon Cutting Ceremony",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n",
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"attrs": {
"text": "Otra Onda/Otra Vez Photography Exhibit",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n",
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"excerpt": "Celebrations include block parties, live concerts and parades and festivals for the whole family.",
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"headline": "Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n\n\n\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n\n\n\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n\n\n\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n\n\n\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José. (Courtesy Mexican Heritage Plaza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1530\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. (Courtesy of San Francisco Premium Outlets)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n\n\n\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n\n\n\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n\n\n\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n\n\n\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. (Courtesy Los Hermanos Mendoza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"http://hayward.org/mariachi/\">Hayward Mariachi Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sfpl.org/events/2026/09/26/celebration-viva-kickoff-party\">¡VIVA! Kickoff Party\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n\n\n\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg\" alt=\"\" class=\"wp-image-13993699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">La Mar’s beverage director Uriel Serrano. (Courtesy of La Mar)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n\n\n\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "how-to-show-up-for-your-community-this-hispanic-heritage-month",
"title": "How to Show Up for Your Community This Hispanic Heritage Month",
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"headTitle": "How to Show Up for Your Community This Hispanic Heritage Month | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n",
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"\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n",
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"\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n",
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"\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n",
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"innerHTML": "\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n",
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"\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n",
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"\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n",
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"\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n",
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"\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n",
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"\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n",
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"innerHTML": "\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n",
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"\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n",
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"\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n",
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"\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n",
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"\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n"
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"innerHTML": "\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n",
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"\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n",
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"\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n",
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"\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n"
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"text": "Practical ways to show up this Hispanic Heritage Month: ",
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"innerHTML": "\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n",
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"\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n"
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"innerHTML": "\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n",
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"innerHTML": "\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Prioritize shopping at Latino-owned businesses, especially small ones"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n"
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"innerHTML": "\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n",
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"\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n",
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"\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n",
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"\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n"
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"innerHTML": "\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n",
"innerContent": [
"\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n"
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"text": "Read more books about Latin American identity and history by Latino authors "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n",
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"\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n",
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"\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n"
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"excerpt": "This Hispanic Heritage Month, support your community with intention and thoughtfulness. \n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "trump-immigration-policy-may-have-chilling-effect-on-latino-birth-rates",
"title": "Trump Immigration Policy May Have ‘Chilling Effect’ on Latino Birth Rates",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On a recent visit to my hometown, a close friend who got married last year came over while one of my tías had also stopped by. \u003c/p>\n\n\n\n\u003cp>As we sat around the kitchen table, my tía turned to my friend and asked, “When are you going to have a baby?” \u003c/p>\n\n\n\n\u003cp>My friend laughed and said, “You sound just like my mom!” \u003c/p>\n\n\n\n\u003cp>The decision to have children is a deeply personal one, and yet, for much of my adult life, I experienced these pushy, intrusive exchanges with my mom, tías and adults older than me, who seemed to think that telling me to have children was their mandate. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg\" alt=\"\" class=\"wp-image-12078178\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">A mother looking out the window while holding the baby in her arms. (Rawl Stock/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>While those conversations are cringey, they also align with the family-oriented, pro-baby, if you will, aspects of Latino culture.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n\n\n\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n\n\n\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\">\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025. (Qian Weizhong/VCG via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n\n\n\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n\n\n\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n\n\n\n\n\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n\n\n\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n\n\n\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n\n\n\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n\n\n\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n\n\n\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n\n\n\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n\n\n\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"alignleft size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"1588\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\">\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. (Courtesy of Child Trends)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n\n\n\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n\n\n\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n\n\n\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n\n\n\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n\n\n\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n\n\n\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n\n\n\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n\n\n\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n\n\n\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n\n\n\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n\n\n\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n\n\n\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n\n\n\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. (Courtesy of Fabiola Sway)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n\n\n\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n\n\n\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>And, making sure that as a community, we support policies that empower Latines in whatever path they end up on.\u003c/p>\n\n",
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"innerHTML": "\n\u003cp>While those conversations are cringey, they also align with the family-oriented, pro-baby, if you will, aspects of Latino culture.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n",
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"\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n"
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"innerHTML": "\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n",
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"\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n",
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"\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\" />\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\" />\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n",
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"\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n",
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"\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n",
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"\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n",
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"\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n",
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"\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n",
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"\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n",
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"\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n"
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"innerHTML": "\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n",
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"\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n",
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"\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n",
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"\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n"
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"innerHTML": "\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n",
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"\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image alignleft size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. \u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image alignleft size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" />\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. \u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n",
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"\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n",
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"\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n",
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"\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n",
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"\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n",
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"\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n"
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"innerHTML": "\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n",
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"\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n",
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"\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n",
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"\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n",
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"\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" />\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n",
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"\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n"
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"innerHTML": "\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n",
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"\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n",
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"\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n"
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"innerHTML": "\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n",
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"\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n"
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"innerHTML": "\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n",
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"\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n",
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"\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n"
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"innerHTML": "\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n",
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"innerHTML": "\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n",
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"excerpt": "Latinos have long pulled up the U.S. birth rate, so why are they seeing the steepest declines in fertility rates?",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On a recent visit to my hometown, a close friend who got married last year came over while one of my tías had also stopped by. \u003c/p>\n\n\n\n\u003cp>As we sat around the kitchen table, my tía turned to my friend and asked, “When are you going to have a baby?” \u003c/p>\n\n\n\n\u003cp>My friend laughed and said, “You sound just like my mom!” \u003c/p>\n\n\n\n\u003cp>The decision to have children is a deeply personal one, and yet, for much of my adult life, I experienced these pushy, intrusive exchanges with my mom, tías and adults older than me, who seemed to think that telling me to have children was their mandate. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg\" alt=\"\" class=\"wp-image-12078178\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">A mother looking out the window while holding the baby in her arms. (Rawl Stock/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>While those conversations are cringey, they also align with the family-oriented, pro-baby, if you will, aspects of Latino culture.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n\n\n\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n\n\n\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\">\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025. (Qian Weizhong/VCG via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n\n\n\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n\n\n\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n\n\n\n\n\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n\n\n\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n\n\n\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n\n\n\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n\n\n\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n\n\n\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n\n\n\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n\n\n\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"alignleft size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"1588\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\">\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. (Courtesy of Child Trends)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n\n\n\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n\n\n\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n\n\n\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n\n\n\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n\n\n\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n\n\n\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n\n\n\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n\n\n\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n\n\n\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n\n\n\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n\n\n\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n\n\n\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n\n\n\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. (Courtesy of Fabiola Sway)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n\n\n\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n\n\n\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n\n\n\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n\n\n\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n\n\n\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n\n\n\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg\" alt=\"Four men, outdoors and seen from below, act out a scene dressed in simple clothes and wearing signs around their neck to indicate which group they belong to.\" class=\"wp-image-13992059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez (center) performing with El Teatro Campensino with Felipe Cantu (left) and Danny Valdez (right) in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ (Courtesy of the Tom & Ethel Bradley Center at California State University, Northridge)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n\n\n\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n\n\n\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n\n\n\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n\n\n\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n\n\n\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr> (Frasier Bradshaw)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n\n\n\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n\n\n\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n\n\n\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n\n\n\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n\n",
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"innerHTML": "\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n",
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"innerHTML": "\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n",
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"innerHTML": "\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n",
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"innerHTML": "\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n",
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"\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n",
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"\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n"
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"innerHTML": "\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n",
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"innerHTML": "\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n",
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"\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n"
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"innerHTML": "\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n",
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"innerHTML": "\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n",
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"innerHTML": "\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n",
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"innerHTML": "\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n",
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"innerHTML": "\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n",
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"excerpt": "The writer-director of ‘La Bamba’ and ‘Zoot Suit’ was also the first Chicano playwright on Broadway.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n\n\n\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n\n\n\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n\n\n\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n\n\n\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg\" alt=\"Four men, outdoors and seen from below, act out a scene dressed in simple clothes and wearing signs around their neck to indicate which group they belong to.\" class=\"wp-image-13992059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez (center) performing with El Teatro Campensino with Felipe Cantu (left) and Danny Valdez (right) in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ (Courtesy of the Tom & Ethel Bradley Center at California State University, Northridge)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n\n\n\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n\n\n\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n\n\n\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n\n\n\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n\n\n\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr> (Frasier Bradshaw)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n\n\n\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n\n\n\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n\n\n\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n\n\n\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History",
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"headTitle": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History | KQED",
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"content": "\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.[aside postID=news_12059299 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00168_TV-KQED.jpg']The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "On Tuesday, San Francisco officials vote to decide whether the residence will join the Painted Ladies and the Mrs. Doubtfire House in receiving protected landmark status.",
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"title": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "this-oakland-based-fashion-designer-tells-her-story-through-reclaimed-fabrics",
"title": "This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics",
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"headTitle": "This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics | KQED",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.[aside postID=news_12087163 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00428_TV-KQED.jpg']I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=kwmdENkEvJg\u003c/p>\n\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.[aside postID=arts_13991309 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/Christian-Vela-soundcheck-5.jpg']Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/kwmdENkEvJg'\n title='//www.youtube.com/embed/kwmdENkEvJg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Remember Your Mom’s ‘Tanda’? Young Latinos Are Giving It a Tech-Savvy Twist",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.[aside postID=news_12084761 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/IMG_1522.jpg']“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>In the span of four months, Juan Carrillo’s life got flipped around. He lost two family members in January: a brother and a nephew.\u003c/p>\n\u003cp>On top of his grief, the 49-year-old Fresno resident and his family were staring down funeral bills, each costing more than $10,000.\u003c/p>\n\u003cp>“Everything has done a complete 360-degree turn; you just don’t see it coming, and you don’t even know where else to find the money to make your regular payments,” Carrillo said in Spanish. “In one way or another, we had to help our families.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As a result of the unexpected expenses, he fell behind on rent and utility payments, even though he was working three jobs — as a DJ, an Uber driver and as a construction worker.\u003c/p>\n\u003cp>But Carrillo got a boon at just the right time: in January, he received $900 in his bank account, which helped his family cover some of the funeral expenses. That was thanks to his tanda, a community-based lending circle, in which members contribute small amounts of money regularly — in his case, $150 each month — and take turns receiving a lump-sum payout.\u003c/p>\n\u003cp>“That’s how we help each other,” Carrillo said.\u003c/p>\n\u003cfigure id=\"attachment_12090543\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090543\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-08_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo stands for a portrait at his home in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to contribute to funeral expenses for two of his family members because of it. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A tanda is a centuries-old financial system widely used across Latin America that functions as a community-based savings-and-lending circle. The system relies on trust among its members — usually small groups of six to 10 — and has historically operated in cash, similar to an interest-free savings plan or an informal loan.\u003c/p>\n\u003cp>Today, however, tandas are becoming more modernized, with apps and other tech tools drawing in younger generations of Latinos. And as California’s cost of living continues to increase, more people are turning to tandas as a way to get out of a tight spot, to save money and build credit.\u003c/p>\n\u003cp>“It is very expensive to live in these areas,” said Mariel Hernandez, a spokesperson for Bay Area nonprofit \u003ca href=\"https://www.missionassetfund.org/\">Mission Asset Fund\u003c/a>. “California’s affordability crisis has made predatory lending more dangerous and more tempting at the same time.”\u003c/p>\n\u003cp>Her organization partnered with the \u003ca href=\"https://www.elfus.org/\">Education and Leadership Foundation\u003c/a>, based in Fresno, more than three years ago to expand access to these traditional lending circles.\u003c/p>\n\u003cfigure id=\"attachment_12090555\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090555\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-11_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo displays his delivery driver badge in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Both nonprofits use the model as a way to help communities build savings and access small, no-interest loans through structured, community-based programs.\u003c/p>\n\u003cp>But Raúl Hinojosa-Ojeda, a professor of Chicano studies at the University of California, Los Angeles, said the origins of tandas go back centuries.\u003c/p>\n\u003cp>“They’re not new,” Hinojosa-Ojeda said. “There’s multi-thousand-year-old roots of communal labor in Mexico, there’s 1,000-year-old roots in Asia of communal work and communal savings and lending.”\u003c/p>\n\u003cp>Hinojosa-Ojeda said tandas made their way to California in the 19th century, when immigrants from China and Mexico brought the collective savings practices to the state.\u003c/p>\n\u003cfigure id=\"attachment_12090556\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090556\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-15_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A new tire on delivery driver Juan Carrillo’s car in Fresno, California, on Monday, July 6, 2026. Carrillo joined a tanda, a lending circle widely used in Latin America, and was able to buy new tires for his car with a loan from the tanda. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Traditionally, participants knew each other; they were family members, neighbors, friends, and coworkers. Trust is essential within the tanda because a person is less likely to take the money and never return.\u003c/p>\n\u003cp>In the systems operated by the Education and Leadership Foundation and Mission Asset Fund, participants are strangers, and they no longer operate with cash. Instead, they use an app.\u003c/p>\n\u003cp>And the organizations are able to guarantee funding if a person drops out.\u003c/p>\n\u003cp>“The concept is very similar,” Hinojosa-Ojeda said. “People join, and then they agree to deposit money into a fund that’s controlled by a trusted body.”\u003c/p>\n\u003cfigure id=\"attachment_12090546\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090546\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-03_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas shows the “MyMAF” portal on her phone at the Education and Leadership Foundation office in Fresno, California, on Monday, July 6, 2026. MyMAF is a model by Mission Asset Fund that helps community members build their savings, credit, and access small loans. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Hernandez said community members turn to tandas for any number of reasons, including household emergencies or securing a down payment for a home or for rent. She uses tandas herself and said she’s received $1,200 that helped cover the tuition costs of her master’s degree, as well as her Bay Area apartment.\u003c/p>\n\u003cp>“It can be for buying back-to-school supplies, sending money to family abroad, sometimes it’s even covering quinceañeras,” she said.\u003c/p>\n\u003cp>When 24-year-old David Medina was feeling the pressure of the holiday season late last year, he realized he didn’t have enough money to buy gifts for his family.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“And then I remembered, ‘Wait, I’m about to get my money from the tanda.’ That money can go straight into my Christmas shopping,” Medina said.\u003c/p>\n\u003cp>He had been paying $100 a month and received $1,000 just before the holidays. The timing helped turn a stressful situation into a manageable one.\u003c/p>\n\u003cp>“That money that I didn’t know I had put aside, I had it, and it worked perfectly,” he said.\u003c/p>\n\u003cp>With the extra cash, Medina was able to buy gifts: toys, new clothes, household items, and food. It helped his family enjoy a more comfortable Christmas.\u003c/p>\n\u003cp>Carmen Cardenas, the community engagement coordinator for Education and Leadership Foundation, joined a tanda to celebrate her 24th birthday.\u003c/p>\n\u003cp>“When I received the loan, I wasn’t wanting to go into credit card debt for my birthday celebration, so I saved the money that I got from the lending circle to put it towards that,” Cardenas said. “I was able to use that money and then keep paying it back as the lending circle went on.”\u003c/p>\n\u003cp>She makes it a priority to participate in tandas whenever the opportunity arises, viewing them as an important way to manage her finances.\u003c/p>\n\u003cfigure id=\"attachment_12090547\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090547\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-07_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Community Engagement Coordinator Carmen Cardenas stands for a portrait at the Education and Leadership Foundation (ELF) office in Fresno, California, on Monday, July 6, 2026. Cardenas assists ELF community members with signing up for tandas, also known as lending circles, and has made use of them for her own expenses. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Through the Mission Asset Fund app — which is now available through partnerships in Illinois, Michigan, Minnesota, Mississippi, New York and Washington — Cardenas is instantly alerted whenever a scheduled payment is processed, allowing her to track when money has been automatically withdrawn from her bank account.\u003c/p>\n\u003cp>Meanwhile, Medina has grown to love tandas — not just because he can save money along the way, but also because he’s actively building and strengthening his credit score through the Mission Asset Fund’s app, too.\u003c/p>\n\u003cp>“After college, I didn’t really build my credit,” Medina said.\u003c/p>\n\u003cp>After receiving his last payout, he signed up for another tanda and is set to collect $750 later this year — again with the ability to track and access his payments instantly from his devices.\u003c/p>\n\u003cfigure id=\"attachment_12090548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090548\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260706-tandas-JY-19_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Juan Carrillo prays at an altar honoring his brother and nephew in his home in Fresno, California, on Monday, July 6, 2026. Carrillo was able to contribute to funeral expenses for his brother and nephew after joining a tanda, a lending circle widely used in Latin America. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ability to build credit scores also interested Carrillo, not for himself, but for his 18- and 20-year-old sons.\u003c/p>\n\u003cp>“In this country, you move forward with credit; without credit, you don’t,” Carrillo said. “Everything relies on credit.”\u003c/p>\n\u003cp>It’d be tempting to lean on credit to keep up with California’s rising costs, but Carrillo said the tandas have helped him manage it. And, when tragedy struck, the tanda was there with quick cash and zero debt.\u003c/p>\n\u003cp>“I thank God because it arrived at a time [of need],” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "for-bay-area-latinos-world-cup-is-a-celebration-of-pride-and-identity",
"title": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity",
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"headTitle": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity | KQED",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.[aside postID=news_12086953 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_009.jpg']As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "For Bay Area Latinos, World Cup Is a Celebration of Pride and Identity | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>San Francisco resident Salvador Rodriguez started planning — and saving up — for this year’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> eight years ago when the United States, Mexico and Canada were named host nations.\u003c/p>\n\u003cp>The independent journalist publishes “\u003ca href=\"https://the2026dispatch.substack.com/\">The 2026 Dispatch\u003c/a>,” a Substack newsletter featuring reporting and personal reflections on the World Cup. He plans to attend at least a dozen matches, including the opener in Mexico City and the final in New York City, as well as matches in Atlanta, Seattle, Dallas and Philadelphia among other cities.\u003c/p>\n\u003cp>“I personally measure my life based on World Cups,” Rodriguez, 36, said. “If you bring up basically any World Cup and I could tell you where I was during it.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Latino fans have long been the backbone of soccer culture in the United States, and many are expected to help fuel interest in the 2026 World Cup as the tournament unfolds across North America.\u003c/p>\n\u003cp>Despite concerns about high ticket prices, immigration policies and the politics surrounding the event, fans across the Bay Area say the World Cup remains a powerful expression of cultural pride, family heritage and connection to countries they or their relatives still call home.\u003c/p>\n\u003cfigure id=\"attachment_12087320\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087320\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1500\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260612-K-ONDA-LATINO-WORLD-CUP-STORY-01-KQED-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Salvador Rodriguez, right, with his mother, Aida Rodriguez, outside of the Estadio Azteca in Mexico City. \u003ccite>(Courtesy of Salvador Rodriguez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rodriguez agrees that there is plenty to criticize about the World Cup, from \u003ca href=\"https://www.kqed.org/news/12086953/the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming\">high ticket prices\u003c/a> and \u003ca href=\"https://www.nytimes.com/2026/05/27/nyregion/fifa-indictments-soccer-dismissed.html\">administrative corruption\u003c/a> to a lackluster lineup of matches slated for\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> the Bay Area\u003c/a>. Still, he said, there is nothing like the World Cup, especially for fans from Latin America, where soccer reigns supreme and love of national teams is paramount.\u003c/p>\n\u003cp>“It’s very rare that the majority of the world comes together in a way where everyone can compete, but also have cultural exchanges,” Rodriguez said before departing for Mexico. “For the people who want to focus on that, they’re going to have an amazing time. And even if you don’t have a lot of money to spend, there’s so many great ways to partake.”\u003c/p>\n\u003cp>While Rodriguez attended the opening match in Mexico City, a few hundred people gathered Thursday at the Spark Social SF Food Truck Park in San Francisco’s Mission Bay to watch Mexico’s 2-0 win over South Africa.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As soccer slowly gains traction among U.S. sports fans, Latine fans are driving much of the growth, thanks in part to the legacy of soccer fandom from Latin America.\u003c/p>\n\u003cp>“I love the World Cup. I think it’s so beautiful. I get really emotional during it,” said Cynthia Villamizar of San Francisco, who came to the food truck park with her husband and 7-week-old son.\u003c/p>\n\u003cp>“My dad is from Colombia. My mom’s from Ecuador, so both teams are represented. And my husband’s from India, who I don’t think is represented,” she continued. “But either way, the World Cup represents a beautiful, multicultural, global moment. And our baby is one of those global moments. So it’s a whole family thing.”\u003c/p>\n\u003cp>Latine fans make up much of the growth of soccer in the United States. A 2022 \u003ca href=\"https://www.prnewswire.com/news-releases/telemundo-rolls-out-the-future-is-futbol-a-comprehensive-report-on-the-state-of-soccer-the-fastest-growing-major-team-sport-in-america-301619868.html\">report\u003c/a> from NBCUniversal Telemundo Enterprises found that among U.S. Latinos ages 16 and older, 73% say they are soccer fans and 22% described themselves as “superfans” — more than triple the share of non-Hispanics who ascribe to that term.\u003c/p>\n\u003cp>“We definitely see the World Cup as a big opportunity,” said Javier Garcia, senior vice president of multicultural growth for cable and internet provider Comcast. “For multicultural consumers, it is very clear that it’s a huge opportunity. We see soccer as a sport that continues to grow in the United States. We know that is the future and that’s why we’re putting all the investment and efforts behind it.”\u003c/p>\n\u003cp>A sea of fans in green Mexico jerseys packed picnic tables in the lawn area at Spark SF under a bright midday sun. They sipped beers, noshed on plates from food trucks while keeping their eyes fixed on a giant TV broadcasting the match.\u003c/p>\n\u003cfigure id=\"attachment_12087343\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087343\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00635_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans express disbelief while watching the Mexico vs. South Africa World Cup game at a watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup is such a moment for our cultures to shine on a global stage, for people to just celebrate where they’re from, whether they were born there or not,” Villamizar said. “Especially for American-born Latinos, it’s a way to represent for a country that their family celebrates.”\u003c/p>\n\u003cp>Luis Pablo Michel, a 27-year-old from San José, said U.S. hostility toward immigrants and foreign visitors – including World Cup players – along with high ticket prices, is putting a damper on this year’s celebration.\u003c/p>\n\u003cp>“I’m not paying $200 to watch only from the top,” he said. “It’s like the first time you get excited about the World Cup, and it’s like you’re outmatched, you’re outpriced, and it’s kind of a sad thing.”\u003c/p>\n\u003cfigure id=\"attachment_12087328\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087328\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00033_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Luis Pablo Michel poses for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Still, he was excited to watch the opener with his girlfriend.\u003c/p>\n\u003cp>“I love soccer. I love Mexico,” he said. “What are you going to do, you know? It’s the World Cup. You’re going to watch it.”\u003c/p>\n\u003cp>Nataly and Aimee Rendon, two sisters from San Pablo, also came out to watch Mexico play.\u003c/p>\n\u003cfigure id=\"attachment_12087329\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087329\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00048_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sisters Aimee Rendon (left) and Natalie Rendon (right) pose for a portrait at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m feeling excited, mostly excited,” said Nataly Rendon, 30. “I’m excited for everyone, all the cultures to visit different countries and just get to know other places of the world.”\u003c/p>\n\u003cp>At the same time, Aimee Rendon, 29, said it’s important to recognize other issues surrounding the festivities, like\u003ca href=\"https://www.npr.org/2026/06/08/nx-s1-5850429/as-mexico-hosts-the-world-cup-families-of-the-disappeared-keep-searching\"> families of missing people \u003c/a>protesting at games in Mexico or \u003ca href=\"http://theguardian.com/football/2026/jun/11/iran-world-cup-tijuana-security-camp-mexico\">the Iranian National Team\u003c/a> being barred from preparing in the United States.\u003c/p>\n\u003cp>As Mexican-Americans, they were also excited to cheer for their parents’ home country.\u003c/p>\n\u003cfigure id=\"attachment_12087339\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087339\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00413_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A handkerchief with a Mexico flag design rests on a picnic table at a Mexico vs. South Africa World Cup watch party at SPARK Social SF in San Francisco on June 11, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rooting for Mexico “feels natural,” Nataly Rendon said. “I feel like it’s más orgullo mexicano, definitely, 100%.”\u003c/p>\n\u003cp>Ana Guzman, 37, took the day off and drove from her home in Stockton with her daughter to San Francisco for “the vibe.”\u003c/p>\n\u003cp>“The World Cup really brings out something in us — our pride, our heritage, our culture,” Guzman, who is Mexican-American, said. “Every four years you will catch me watching the World Cup.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Click here to subscribe\u003c/a>\u003c/em>.\u003c/p>\n\u003cp>I have a hard time imagining \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> when it was founded 250 years ago. Few people inhabited the hilly, foggy landscape. Mission Dolores, officially Misión San Francisco de Asís, was a small chapel made of adobe — the only original intact building from that time.\u003c/p>\n\u003cp>Construction on the Presidio was just beginning. Most of the inhabitants were Indigenous people and some Spanish families who came this far north in Alta California because they had few options elsewhere.\u003c/p>\n\u003cp>San Francisco was more of an undesirable, remote village than the bewitching metropolis it is now.\u003c/p>\n\u003cp>As our nation nears what’s being called our 250th birthday — the anniversary of the signing of the Declaration of Independence — I’ve been thinking about what it means to be a citizen of this nation now in the Bay Area, which was not even part of the United States in 1776. At the time, California was part of the Spanish colony that would later become Mexico.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Looking back 250 years is an opportunity to highlight the long legacy of Indigenous, Spanish and Mexican culture in the United States. We were here before there was a United States and, while that seems obvious, I find it worth repeating because we have been and continue to be treated as outsiders, as foreigners and as a threat.\u003c/p>\n\u003cp>I reached out to historian Steven W. Hackel, who teaches at UC Riverside and has written extensively about the Bay Area’s history before the Gold Rush.\u003c/p>\n\u003cp>“A lot of people would have asserted for many years that California’s history began with the Gold Rush and statehood,” he told me. “That’s sort of when all the lights came on at once, which really sweeps aside the early Spanish, Native American and Mexican history of California. So I spent much of my career trying to argue against that.”\u003c/p>\n\u003cp>One reason for the oversight, Hackel said, could be prejudice. The early history of Northern California is less interesting because most of the historical documents are in Spanish and the focus is on the original Indigenous inhabitants and Spanish settlers who brought Catholicism. Another reason is that it’s considered Mexican history.\u003c/p>\n\u003cp>“We had a very complex and significant colonial period in California. And the 1770s are when the Bay Area was really colonized richly. All the native groups that are in the immediate Bay Area region are either pulled into California missions or certainly engage with them at some level,” Hackel said.[aside postID=news_12079414 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2015/06/20150522-CynthiaWoodPhoto-DSC_7143.jpg']“Is the settlement of California a part of the settlement of Mexico? I mean, there’s no question. Our history is colonial Latin American history. It’s not British North American history.”\u003c/p>\n\u003cp>When I was growing up, my mother, who had been a schoolteacher in Mexico before she emigrated, was the first person to inform me that the United States had “stolen half of Mexico.” It was a history that was frankly brushed over in my AP American history class in high school and that I had to research on my own. For years, I was angry that one nation could steal another’s territory and gloss it over by calling it “Manifest Destiny.”\u003c/p>\n\u003cp>I have since realized that being angry about history doesn’t accomplish much — unless that anger is applied to understand the present and future in a different way.\u003c/p>\n\u003cp>Last September, the Supreme Court ruled that immigration agents can legally question people based on their apparent ethnicity, accent and place of work — in other words, making racial profiling legal.\u003c/p>\n\u003cp>These so-called “Kavanaugh stops” are one of many ways the Trump administration’s crackdown on immigration has disproportionately punished Latine communities across the country despite the fact that the majority of Latines were born in the United States.\u003c/p>\n\u003cp>I produced a Forum episode in April about the psychological and behavioral toll of immigration enforcement on Latinos that was partly inspired by \u003cem>The Atlantic\u003c/em> article titled, The Risk of Speaking Spanish in Public, which described young people’s fears of being targeted by ICE just because they “look Hispanic” or have a Spanish name.\u003c/p>\n\u003cp>And by “looking Hispanic,” we know that means having dark skin even though people from Latin America come in every color and ethnicity. Still, it seems like a cruel irony that having brown skin, which connotes having more indigenous ancestry, makes you more “suspicious” to immigration agents.\u003c/p>\n\u003cp>One of the guests on the show, Stanford sociologist Tomás R. Jiménez, told me that the Trump administration’s policies are reshaping the idea of who qualifies as American by making it an official policy to question anyone who doesn’t fit the prototypical look of what people associate with “American.”\u003c/p>\n\u003cp>“Policies don’t just tell us what we can and can’t do; they tell us who we are,” Jiménez said.\u003c/p>\n\u003cp>I grew up not questioning if I was American enough. I didn’t have time for that. The question of belonging was not important given that I was on a mission, like many children of immigrants, to make my parents’ sacrifice worth it, to succeed, and “make it.” I didn’t question my Americanness because I was born and bred here. I was more concerned with not losing my Mexicanness in a society that looked down on people like me.\u003c/p>\n\u003cp>One of the byproducts of Trump’s anti-immigrant policies is to discredit and delegitimize people who don’t fit his vision of a true “American,” but of course that didn’t start with this administration. Sometimes historians choose to overlook history that doesn’t fit their worldview.\u003c/p>\n\u003cp>“There are competing versions of what it means to be American, and those competing versions have always been there,” Jiménez said. “American identity is not one thing, and there are people who are trying to make it one thing, but we are a country that has welcomed immigrants from all over the world and, by global comparison, have created a country that has had lots of social mobility for immigrants and their descendants.”\u003c/p>\n\u003cp>And that is what I’ll be thinking about when America turns 250 next month — that I, and my history, belong here.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
"airtime": "SUN 9pm-10pm",
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"meta": {
"site": "radio",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.commonwealthclub.org/podcasts",
"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"id": "freakonomics-radio",
"title": "Freakonomics Radio",
"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
"rss": "https://feeds.feedburner.com/freakonomicsradio"
}
},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
"info": "Hosted by Terry Gross, \u003cem>Fresh Air from WHYY\u003c/em> is the Peabody Award-winning weekday magazine of contemporary arts and issues. One of public radio's most popular programs, Fresh Air features intimate conversations with today's biggest luminaries.",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"id": "here-and-now",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/hiddenbrain.jpg",
"officialWebsiteLink": "https://www.npr.org/series/423302056/hidden-brain",
"airtime": "SUN 7pm-8pm",
"meta": {
"site": "news",
"source": "NPR"
},
"link": "/radio/program/hidden-brain",
"subscribe": {
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"tuneIn": "https://tunein.com/podcasts/Science-Podcasts/Hidden-Brain-p787503/",
"rss": "https://feeds.npr.org/510308/podcast.xml"
}
},
"how-i-built-this": {
"id": "how-i-built-this",
"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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"rss": "https://feeds.npr.org/510313/podcast.xml"
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
"imageAlt": "KQED Hyphenación",
"officialWebsiteLink": "/podcasts/hyphenacion",
"meta": {
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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"amazon": "https://music.amazon.com/podcasts/6c3dd23c-93fb-4aab-97ba-1725fa6315f1/hyphenaci%C3%B3n",
"rss": "https://feeds.megaphone.fm/KQINC2275451163"
}
},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED The Political Mind of Jerry Brown",
"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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"source": "npr"
},
"link": "/radio/program/latino-usa",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/xtTd",
"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Masters-of-Scale-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
"site": "news",
"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
"subscribe": {
"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"stitcher": "https://www.stitcher.com/show/on-our-watch",
"rss": "https://feeds.npr.org/510360/podcast.xml"
}
},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
"site": "news",
"source": "wnyc"
},
"link": "/radio/program/on-the-media",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2",
"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
"meta": {
"site": "news",
"source": "pbs"
},
"link": "/radio/program/pbs-newshour",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
"imageAlt": "KQED Perspectives",
"officialWebsiteLink": "/perspectives/",
"meta": {
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"source": "kqed",
"order": 14
},
"link": "/perspectives",
"subscribe": {
"apple": "https://podcasts.apple.com/us/podcast/id73801135",
"npr": "https://www.npr.org/podcasts/432309616/perspectives",
"rss": "https://ww2.kqed.org/perspectives/category/perspectives/feed/",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvcGVyc3BlY3RpdmVzL2NhdGVnb3J5L3BlcnNwZWN0aXZlcy9mZWVkLw"
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},
"planet-money": {
"id": "planet-money",
"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
"officialWebsiteLink": "https://www.npr.org/sections/money/",
"meta": {
"site": "news",
"source": "npr"
},
"link": "/radio/program/planet-money",
"subscribe": {
"npr": "https://rpb3r.app.goo.gl/M4f5",
"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
"tuneIn": "https://tunein.com/podcasts/Business--Economics-Podcasts/Planet-Money-p164680/",
"rss": "https://feeds.npr.org/510289/podcast.xml"
}
},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Political Breakdown",
"officialWebsiteLink": "/podcasts/politicalbreakdown",
"meta": {
"site": "radio",
"source": "kqed",
"order": 5
},
"link": "/podcasts/politicalbreakdown",
"subscribe": {
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"amazon": "https://music.amazon.com/podcasts/e0c2d153-ad36-4c8d-901d-f1da6a724824/political-breakdown",
"npr": "https://www.npr.org/podcasts/572155894/political-breakdown",
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