The Latinx community is the largest and fastest-growing ethnic group in the United States. However, there is a gap between the demand for accurate information and the supply of it. To address the need, KQED offers a range of journalism, events and engagement of interest to, by, and with Bay Area Latinx audiences.
Where to Celebrate Día de los Muertos Events in the Bay Area
Latinos Want More Than a Historic First From Xavier Becerra
A Giant La Catrina Sculpture Sends a Defiant Message From Oakland’s Latinx Community
Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth
Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area
How to Show Up for Your Community This Hispanic Heritage Month
Trump Immigration Policy May Have ‘Chilling Effect’ on Latino Birth Rates
Luis Valdez Claims the Spotlight in ‘American Pachuco’
SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History
This Oakland-Based Fashion Designer Tells Her Story Through Reclaimed Fabrics
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The Latinx community is the largest and fastest-growing ethnic group in the United States. However, there is a gap between the demand for accurate information and the supply of it. To address the need, KQED offers a range of journalism, events and engagement of interest to, by, and with Bay Area Latinx audiences.\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">Get our new newsletter, K Onda KQED, here\u003c/a>.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\n\n\n\n\n\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "dia-de-los-muertos-2026-bay-area-events-san-francisco-oakland-san-jose",
"title": "Where to Celebrate Día de los Muertos Events in the Bay Area",
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"headTitle": "Where to Celebrate Día de los Muertos Events in the Bay Area | KQED",
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"content": "\n\u003cp class=\"wp-block-paragraph\">Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration. (Tiffany Camhi/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Luna Mexicana at the Oakland Ballet\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Avenue of the Altars in San José’s Mexican Heritage Plaza\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 31\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission and starts at 5:30 p.m.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos. (Adriana Morga/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Tenderloin Street Fair’s Día de Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2500\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg\" alt=\"\" class=\"wp-image-12105590\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1229x1536.jpg 1229w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A poster for Tenderloin Street Fair’s Día de Muertos Celebration.\u003cbr> (Courtesy of Tenderloin Street Fair)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the Children’s Discovery Museum of San José\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos celebration in Concord\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Santa Rosa\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1 and Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\n\n\u003cp class=\"wp-block-paragraph\">This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Day of the Dead Ritual Procession in San Francisco\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\u003cdiv class=\"wp-block-embed__wrapper\">\nhttps://www.instagram.com/p/DeA47X9KwP9/\n\u003c/div>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In previous years, the Mission District has hosted other public gatherings for Día de los Muertos: a festival of altars at Potrero Del Sol Park and a separate arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">However, the \u003ca href=\"https://www.dayofthedeadsf.org/\">website\u003c/a> for the festival of altars only shows information for last year’s events, and organizers of previous festival of altars have not returned KQED’s requests for details. And last January, the Mission Cultural Center for Latino Arts \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the San Francisco Symphony\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Nov. 7\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Redwood City’s Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 8\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n",
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"\n\u003cp>Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n"
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"innerHTML": "\n\u003cp>For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n",
"innerContent": [
"\n\u003cp>For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\"/>\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n"
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"text": "Día De Los Muertos NightLife Celebration at the Academy of Sciences",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n"
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"text": "Thursday, Oct. 22"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n",
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"\n\u003cp>Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n",
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"\n\u003cp>This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration.\u003ccite class=\"wp-inline-image-credit\"> (Tiffany Camhi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\"/>\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration.\u003ccite class=\"wp-inline-image-credit\"> (Tiffany Camhi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n",
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"\n\u003cp>And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n",
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"\n\u003cp>Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n"
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"attrs": {
"text": "‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n"
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"text": "Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n",
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"\n\u003cp>Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n",
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"\n\u003cp>Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n"
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"alt": "A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.",
"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\"/>\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n",
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"\n\u003cp>The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n"
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"innerHTML": "\n\u003cp>A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n",
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"\n\u003cp>A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n"
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{
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"attrs": {
"text": "Día de los Muertos in Half Moon Bay hosted by ALAS",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n"
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"attrs": {
"level": 3,
"text": "Saturday, Oct. 24"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n",
"innerContent": [
"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n",
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"\n\u003cp>ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n",
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"\n\u003cp>This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n"
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"alt": "Two people wear face paint and flowers in their hair and look at the camera.",
"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w",
"sizes": "(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\"/>\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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{
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"attrs": {
"text": "Healdsburg Día de los Muertos Celebration",
"level": 2
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n"
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"attrs": {
"level": 3,
"text": "Sunday, Oct. 25"
},
"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n",
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"\n\u003cp>City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This event has free admission.\u003c/p>\n",
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"\n\u003cp>This event has free admission.\u003c/p>\n"
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{
"blockName": "core/heading",
"attrs": {
"text": "Luna Mexicana at the Oakland Ballet",
"level": 2
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Luna Mexicana at the Oakland Ballet\u003c/h2>\n",
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{
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"attrs": {
"level": 3,
"text": "Performances on Oct. 30 and Nov. 1"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n",
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"\n\u003cp>This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n",
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"\n\u003cp>Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n",
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"\n\u003cp>Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\"/>\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "Avenue of the Altars in San José’s Mexican Heritage Plaza",
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"attrs": {
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"text": "Saturday, Oct. 31"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 31\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n",
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"\n\u003cp>Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n",
"innerContent": [
"\n\u003cp>According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>This event has free admission and starts at 5:30 p.m.\u003c/p>\n",
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"\n\u003cp>This event has free admission and starts at 5:30 p.m.\u003c/p>\n"
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"attrs": {
"text": "Oakland Día de los Muertos Festival",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n"
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"attrs": {
"level": 3,
"text": "Sunday, Nov. 1"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n",
"innerContent": [
"\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n",
"innerContent": [
"\n\u003cp>In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n"
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"innerHTML": "\n\u003cp>On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n",
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"\n\u003cp>On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\"/>\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n",
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"\n\u003cp>Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n",
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"\n\u003cp>This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n"
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"attrs": {
"text": "Día de Muertos Celebration at La Peña Cultural Center in Berkeley",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n"
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"text": "Sunday, Nov. 1"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n",
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"\n\u003cp>La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos.\u003ccite class=\"wp-inline-image-credit\"> (Adriana Morga/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\"/>\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos.\u003ccite class=\"wp-inline-image-credit\"> (Adriana Morga/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n",
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"\n\u003cp>The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n",
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"\n\u003cp>Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n"
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"attrs": {
"text": "Tenderloin Street Fair’s Día de Muertos Celebration",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Tenderloin Street Fair’s Día de Muertos Celebration\u003c/h2>\n",
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n",
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"\n\u003cp>San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n"
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"innerHTML": "\n\u003cp>There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n",
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"\n\u003cp>There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n"
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"text": "Día de los Muertos at the Children’s Discovery Museum of San José",
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"innerHTML": "\n\u003cp>The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n",
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"innerHTML": "\n\u003cp>There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n",
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"text": "Día de Muertos celebration in Concord",
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"innerHTML": "\n\u003cp>Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n",
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"\n\u003cp>Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n",
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"innerHTML": "\n\u003cp>In previous years, the Mission District has hosted other public gatherings for Día de los Muertos: a festival of altars at Potrero Del Sol Park and a separate arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n",
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"innerHTML": "\n\u003cp>However, the \u003ca href=\"https://www.dayofthedeadsf.org/\">website\u003c/a> for the festival of altars only shows information for last year’s events, and organizers of previous festival of altars have not returned KQED’s requests for details. And last January, the Mission Cultural Center for Latino Arts \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n",
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"\n\u003cp>However, the \u003ca href=\"https://www.dayofthedeadsf.org/\">website\u003c/a> for the festival of altars only shows information for last year’s events, and organizers of previous festival of altars have not returned KQED’s requests for details. And last January, the Mission Cultural Center for Latino Arts \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n"
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"text": "Día de los Muertos at the San Francisco Symphony",
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"text": "Saturday, Nov. 7"
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Nov. 7\u003c/em>\u003c/h3>\n",
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"innerHTML": "\n\u003cp>The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n",
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"\n\u003cp>The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n",
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"\n\u003cp>And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n"
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\"/>\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Redwood City’s Día de los Muertos Celebration",
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"innerHTML": "\n\u003cp>This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n",
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"\n\u003cp>This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n",
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"\n\u003cp>Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n"
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"innerHTML": "\n\u003cp>This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n",
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"\n\u003cp>This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n"
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"excerpt": "No matter where you live in the region, we’ve got details on events organized by the community to honor and celebrate the dead, including both lively celebrations with music and dancing, along with more solemn gatherings.",
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"title": "Where to Celebrate Día de los Muertos Events in the Bay Area | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp class=\"wp-block-paragraph\">Día de los Muertos is almost here. And in the coming days, families across the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> will transform a corner of their home into \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">an ofrenda\u003c/a> — colorful handmade altars honoring loved ones who have passed away. Photos and mementos are placed alongside candles, sugar skulls, cempasúchil (marigolds) and the departed’s favorite food and drinks.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Traditionally celebrated on Nov. 1 and 2, Día de los Muertos is when the living pause from their daily routine and remember the dead.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">For centuries, families in Mexico and several other Latin American countries — where it’s also known \u003ca href=\"https://www.npr.org/sections/thesalt/2016/11/02/500105108/bread-babies-and-purple-drink-ecuador-s-spin-on-day-of-the-deceased\">as Día de los Difuntos\u003c/a> — have also used this time of year to reunite with relatives and friends. Celebrating the dead can be done in both the privacy of one’s home and in community \u003ca href=\"https://www.kqed.org/news/11894929/to-also-celebrate-the-living-dia-de-los-muertos-returns-to-the-mission\">out in the streets\u003c/a>, with music, dance and art.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thanks to the Bay Area’s large Latino diaspora, there are multiple public Día de los Muertos events held across the region that are family-friendly and open to all — including those who are just starting to learn more about this tradition.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Keep in mind that some events are high-energy celebrations with spaces for dancing and socializing, while others are more solemn occasions that include traditional blessings and spoken word.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Another thing to note: This year, because Nov. 1 and 2 fall on Sunday and Monday respectively, you’ll also find many organizers have scheduled their Día de los Muertos events a few days before (or after) the traditionally observed dates, with events running from this week through Nov. 8.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día De Los Muertos NightLife Celebration at the Academy of Sciences\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Thursday, Oct. 22\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Each month, the California Academy of Sciences hosts 21+ nighttime gatherings where adults can enjoy the museum with live music, drinks and performances. This month’s \u003ca href=\"https://www.calacademy.org/nightlife/nightlife-d%C3%ADa-de-los-muertos\">NightLife event\u003c/a> is in collaboration \u003ca href=\"https://www.kqed.org/news/12085109/carnaval-brings-colorful-costumes-and-latin-dancing-to-san-franciscos-mission-district\">with Carnaval San Francisco\u003c/a> and will showcase different Día de los Muertos traditions from the Mexican state of Michoacán.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This occasion will also honor \u003ca href=\"https://www.kqed.org/arts/13985440/claude-albino-alligator-memorial-golden-gate-park-san-francisco\">Claude, the albino alligator\u003c/a> that lived at the Academy of Sciences since 2008 and became a local icon before dying last December at the age of 30. Sacramento-based artist Carolina Argote will unveil a sculpture of Claude in the incredibly colorful and intricate style of \u003ca href=\"https://www.pbs.org/newshour/show/tour-of-giant-brightly-colored-creatures-celebrates-artistic-heritage-of-oaxaca\">alebrijes\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg\" alt=\"\" class=\"wp-image-11784189\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/10/RS27797_Image-uploaded-from-iOS-9-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">A traditional Mexican altar for El Día de los Muertos celebration. (Tiffany Camhi/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you’re feeling like dancing, the Bay Area’s own \u003ca href=\"https://www.kqed.org/arts/11835183/meet-the-latina-dj-crews-fighting-cultural-erasure-one-45-at-a-time\">Chulita Vinyl Club\u003c/a> — a collective of Latina DJs who work to preserve the region’s old-school cumbia scene — will be laying tracks in the Academy’s East Garden.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Full-priced tickets are $26 and EBT cardholders pay $5.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘In Their Name: Día de Los Muertos 2026’ exhibition at SOMArts Cultural Center\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Opening ceremony on Friday, Oct. 23; exhibition on display through Nov. 20\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Curated by Bridgètt Rex and Mission District-raised Rio Yañez, this exhibit celebrates the Mexican traditions of Día de los Muertos “while welcoming cultures around the globe to honor the dead together in solidarity.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dozens of artists have \u003ca href=\"https://somarts.org/intheirname-press/\">been invited\u003c/a> to create their own altars dedicated to loved ones who have died. This year’s exhibit is dedicated to Oakland-based florist and educator \u003ca href=\"https://evergreenfuneralservice.com/obituaries/latosha-stimage\">Latosha “Tosha” Stimage\u003c/a>, who passed away earlier this year. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A collage of photos with pink, green, and yellow paper flowers stands next a small mortar that carries burning sage. A few candles are nearby.\" class=\"wp-image-11894973\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52341_022_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">An altar made by the Young Women’s Freedom Center for people lost to police brutality and gender violence as well as people who passed through the program, at a Día de los Muertos celebration in San Francisco’s Mission District on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The opening reception on Oct. 23 from 6 p.m. to 9 p.m. will feature an artists’ market and a musical performance by Las Hijas de la Madre.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">A general admission ticket is $15, but those 16 years old and under get in free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Half Moon Bay hosted by ALAS\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 24\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">ALAS stands for Ayudando Latinos A Soñar, or “Helping Latinos Dream,” and the nonprofit will host a \u003ca href=\"https://www.alasdreams.com/events-1/alas-dia-de-los-muertos-catrinas-calabazas-y-cumbia-1\">Day of the Dead celebration\u003c/a> at its office on 507 Purissima Street. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s theme is “Catrinas, Calabazas y Cumbia,” paying homage to Half Moon Bay’s nickname as the \u003ca href=\"https://www.kqed.org/news/12103119/half-moon-bay-pumpkin-festival-traffic-tips-2026\">World Pumpkin Capital\u003c/a>. There will also be Aztec dancers, face painting and sugar skull decorating.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"Two people wear face paint and flowers in their hair and look at the camera.\" class=\"wp-image-11894972\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52357_037_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Mariah Cativo (left) and Lucy Molina pause for a portrait as they walk along 24th Street in San Francisco’s Mission District during a Día de los Muertos celebration on Nov. 2, 2021. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Healdsburg Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Oct. 25\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">City officials and local nonprofit Corazón Healdsburg will host a Día de los Muertos celebration in the city’s main plaza from noon to 6 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Families are welcome to bring photos of loved ones to add to the communal ofrenda. There will be live music, a car show, dance performances and craft activities for kids throughout the day.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Luna Mexicana at the Oakland Ballet\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Performances on Oct. 30 and Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year sees the Oakland Ballet celebrating the 10th anniversary of its \u003ca href=\"https://oaklandballet.org/performances-events/luna-mexicana/\">Luna Mexicana\u003c/a> production, which brings different Mexican folklórico traditions onstage with contemporary dance. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Performances are family-friendly and are advertised as “ideal for ages 7 and up.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets for the \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-10-30-2026/event/1C0064F9420695A3\">Oct. 30\u003c/a> and \u003ca href=\"https://www.ticketmaster.com/oakland-ballet-luna-mexicana-oakland-california-11-01-2026/event/1C0064F94275961E\">Nov. 1\u003c/a> performances are already available on Ticketmaster and prices can range from $35 to $100.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg\" alt=\"\" class=\"wp-image-12063629\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-38-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Xol Venegas wears handmade butterfly gloves to the Oakland Día de los Muertos Festival in Fruitvale on Sunday, Oct. 29, 2023. Día de los Muertos is her favorite holiday. “It’s about that nobody gets forgotten in the end. That everybody feels a sense of community,” she said. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Avenue of the Altars in San José’s Mexican Heritage Plaza\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Oct. 31\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Located on the corner of Alum Rock Avenue and King Road, the Mexican Heritage Plaza is one of the most important gathering spots for East San José’s Latino community. This year, the venue celebrates the \u003ca href=\"https://mhplaza.org/allevents/avenida26\">10th annual Avenida de Altares\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">According to event organizers, folks are welcome to “explore a community altar gallery, participate in hands-on art activities for all ages, browse an artisanal vendor market, and experience colorful face painting.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission and starts at 5:30 p.m.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Oakland Día de los Muertos Festival\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In terms of attendance — and sheer scale of production — this is by far the biggest celebration for Día de los Muertos in the Bay Area. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">On Sunday, Nov. 1, nine blocks along International Boulevard in the city’s Fruitvale neighborhood will fill up with giant ofrendas created by local artists, live music stages and dozens of booths from community groups and local artists.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg\" alt=\"\" class=\"wp-image-12063628\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/231029_OAKDiadelosMuertosFestival_EG-7-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Danza Azteca performs a traditional Aztec ceremony at Oakland Día de los Muertos Festival in Fruitvale on Oct. 29, 2023. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Someone making their first-ever appearance at the celebration is the towering 34-foot sculpture of \u003ca href=\"https://www.kqed.org/news/12102579/a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community\">La Catrina\u003c/a>, an elegant female skull figure that serves as a symbol for the dead coming into the world of the living. The piece was brought in by the nonprofit Unity Council, which leads organizing efforts for the Oakland event.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This is a high-energy event, so expect to hear live banda music for hours and lowriders bouncing through the streets. And for the first time, the Oakland Roots and Soul will be hosting street soccer games along 39th Avenue.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos Celebration at La Peña Cultural Center in Berkeley\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">La Peña is one of the longest-running spaces dedicated to Latin American and Caribbean culture in the Bay Area, and this year’s \u003ca href=\"https://lapena.org/event/dia-de-muertos-celebracion-ceremony-ofrenda-son-jarocho-food/\">Day of the Dead celebration\u003c/a> will give families plenty of opportunities to be creative together.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Programming starts at 5:30 p.m. with a bilingual storytime, then moves outdoors for a \u003ca href=\"https://aktalakota.stjo.org/lakota-culture/native-american-four-directions/\">Four Directions ceremony\u003c/a> that will then lead to guests building an ofrenda together. Guests are accordingly encouraged to bring photos and mementos of loved ones. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg\" alt=\"\" class=\"wp-image-11784506\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/11/RS40044_DayofDead_Morga_009-qut-1200x800.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Altar for Día de los Muertos. (Adriana Morga/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The night will end with a jam session open to the community and a son jarocho concert — music emblematic of the Mexican state of Veracruz.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free, and there will be food and drinks available for purchase.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Tenderloin Street Fair’s Día de Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">San Francisco’s Tenderloin district is throwing a free family street fair from 2 p.m. to 8 p.m. for Día de los Muertos, featuring a full lineup of live music from all over Latin America: rock with Soucano, salsa with Agua Pura, psychedelic Peruvian cumbia with Combo Tezeta and Mexican música regional with Banda La Tóxica.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll also be lucha libre matches, a kids zone and loteria. Tickets are free, but you can \u003ca href=\"https://www.eventbrite.com/e/tenderloin-street-fair-presents-dia-de-muertos-celebration-2026-tickets-2002305378287\">RSVP a spot now\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"2500\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg\" alt=\"\" class=\"wp-image-12105590\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-160x200.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1229x1536.jpg 1229w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/TL-DDLM-jpeg-8a5ac9ba-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A poster for Tenderloin Street Fair’s Día de Muertos Celebration.\u003cbr> (Courtesy of Tenderloin Street Fair)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the Children’s Discovery Museum of San José\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The Children’s Discovery Museum in downtown San José will host a family-friendly \u003ca href=\"https://www.cdm.org/event/dia-de-los-muertos/\">Día de los Muertos event\u003c/a> from 10 a.m. to 2 p.m. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">There’ll be storytelling for children, sand painting, performances by Aztec dancers, and the Chicano theater group Teatro Familia Aztlán will lead a short procession that stops at different installations in the museum, including its 14,000-year-old mammoth skeleton.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Tickets are $22 for both adults and children. Seniors pay $20 for entrance and infants get in for free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de Muertos celebration in Concord\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Local officials will \u003ca href=\"https://www.facebook.com/jpablobenavente/posts/pfbid0PPbXuAJw1fKaak2R8nY9KB1mF7HwuzvYQgMwpMQxMAj4HNbSnP4QCCGM1mevsRXUl\">host a gathering\u003c/a> at Concord’s Pacheco Square from 12:30 p.m. to 3:30 p.m. that will feature live mariachi music and “free tacos for the community.” Residents are invited to bring photos of their loved ones for a community ofrenda.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos in Santa Rosa\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 1 and Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\n\n\u003cp class=\"wp-block-paragraph\">This two-day celebration in Santa Rosa’s Old Courthouse Square brings together artists and performers from all over the North Bay, including the Tri County Pomo Dancers, traditional \u003ca href=\"https://www.kqed.org/news/11987673/carnaval-putleco-brings-a-oaxacan-festival-of-colors-to-the-bay-area\">Oaxacan tiliches\u003c/a> and giant dancing \u003ca href=\"https://www.youtube.com/watch?v=7Q8FfWIFdF4\">mojigangas\u003c/a>. Organizers have scheduled a tianguis — or street market — featuring dozens of local businesses for Sunday and have invited schools from across the region to set up field trips to visit the celebration on Monday. There’ll be live music and food for sale on both days.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Day of the Dead Ritual Procession in San Francisco\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Monday, Nov. 2\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Organized by the Comité de Rescate Cultural (the Culture Rescue Committee), San Francisco’s 45th annual Día de los Muertos procession brings together hundreds of musicians, artists and culture keepers. And this year’s theme is “Nuestros muertos no se venden” — “Our dead are not for sale.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The procession will first gather at Bryant and 22nd Street at 7 p.m., then move over to 24th Street in the direction of Mission Street.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Thousands of families gather on the sidewalk to watch the procession, with many— both kids and adults — in skull face paint. If you don’t know how to paint a skull, don’t worry — you can easily find a makeup artist walking around that can help you out, along with food vendors and musicians set up on each corner.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-embed is-type-rich is-provider-instagram wp-block-embed-instagram\">\u003cdiv class=\"wp-block-embed__wrapper\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/div>\u003c/figure>\n\n\n\n\u003cp class=\"wp-block-paragraph\">In previous years, the Mission District has hosted other public gatherings for Día de los Muertos: a festival of altars at Potrero Del Sol Park and a separate arts exhibition at the Mission Cultural Center for Latino Arts.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">However, the \u003ca href=\"https://www.dayofthedeadsf.org/\">website\u003c/a> for the festival of altars only shows information for last year’s events, and organizers of previous festival of altars have not returned KQED’s requests for details. And last January, the Mission Cultural Center for Latino Arts \u003ca href=\"https://www.kqed.org/news/12071507/financial-crisis-forces-sfs-mission-cultural-center-for-latino-arts-to-close\">shut down\u003c/a> due to major financial pressures, taking away a historic venue for Day of the Dead celebrations in the neighborhood.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Día de los Muertos at the San Francisco Symphony\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Saturday, Nov. 7\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">The city’s premier symphony orchestra will perform music from across Latin America with José Luis Gómez, music director of the Tucson Symphony Orchestra, as conductor. The culture of the Mexican state of Tlaxcala will be in the spotlight this year, with performances from salterio players David Hernández Pozos and Claudio Israel Vázquez, along with traditional dancers from Redwood City’s \u003ca href=\"https://casacirculocultural.org/\">Casa Círculo Cultural\u003c/a>.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">And if you get to the Symphony before the performance starts, you’ll have the chance to walk around the lobby to see interactive altars and plenty of catrinas.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">\u003ca href=\"https://www.sfsymphony.org/Buy-Tickets/2026-27/Dia-de-los-Muertos\">Seat prices\u003c/a> depend on location and can range between $35 and $180.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1280\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg\" alt=\"A person wears an elaborate headdress, face paint and purple, ribboned dress as they dance in the streets.\" class=\"wp-image-11894971\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/11/RS52348_030_SanFrancisco_DiadelosMuertos_11022021-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Daniela Zurita walks during Día de los Muertos in San Francisco on Nov. 2, 2021, in memory of her mother who passed away in August due to COVID-19. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Redwood City’s Día de los Muertos Celebration\u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">\u003cem>Sunday, Nov. 8\u003c/em>\u003c/h3>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year, the biggest \u003ca href=\"https://casacirculocultural.org/adult-initiative/dia-de-los-muertos/\">Día de los Muertos celebration in San Mateo County\u003c/a> will take place a week after most events in the region. \u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">Dance and music performances will fill Redwood City’s Courthouse Square from 3 p.m. to 8:30 p.m. Families will also have the chance to learn how to make sugar skulls, get catrina face painting and join the ritual procession.\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This year’s celebration will also feature a competition for the best ofrenda mounted on a car — “Recuerdos sobre ruedas or “memories on wheels.” According to organizers, entries should honor the memory of children who have passed away and “should reflect tenderness, innocence, and the love families hold for the little ones who left too soon.”\u003c/p>\n\n\n\n\u003cp class=\"wp-block-paragraph\">This event has free admission.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "latinos-want-more-than-a-historic-first-from-xavier-becerra",
"title": "Latinos Want More Than a Historic First From Xavier Becerra",
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"headTitle": "Latinos Want More Than a Historic First From Xavier Becerra | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n\n\n\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n\n\n\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n\n\n\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" />\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. (Grace Widyatmadja/CNN)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n\n\n\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n\n\n\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n\n\n\n\n\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n\n\n\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n\n\n\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n\n\n\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n\n\n\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n\n\n\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1416\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor. (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n\n\n\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n\n\n\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n\n\n\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n\n\n\n\n\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n\n\n\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n\n\n\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n\n\n\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n\n\n\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n\n\n\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n\n\n\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg\" alt=\"\" class=\"wp-image-11914686\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Christian Arana, vice president of policy at the Latino Community Foundation, on Political Breakdown. (Guy Marzorati/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n\n\n\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n\n\n\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n\n\n\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n",
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"\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n"
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"innerHTML": "\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n",
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"\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n",
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"\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. \u003ccite class=\"wp-inline-image-credit\"> (Grace Widyatmadja/CNN)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\"/>\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. \u003ccite class=\"wp-inline-image-credit\"> (Grace Widyatmadja/CNN)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n",
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"innerHTML": "\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n",
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"innerHTML": "\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor.\u003ccite class=\"wp-inline-image-credit\"> (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\"/>\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor.\u003ccite class=\"wp-inline-image-credit\"> (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n",
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"\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n"
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"innerHTML": "\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n",
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"\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n"
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"innerHTML": "\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n",
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"innerHTML": "\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n",
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"innerHTML": "\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n",
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"\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n",
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"innerHTML": "\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n",
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"\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n",
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"innerHTML": "\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n",
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"\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n",
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"\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg\" alt=\"\" class=\"wp-image-11914686\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1536x1152.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Christian Arana, vice president of policy at the Latino Community Foundation, on Political Breakdown.\u003ccite class=\"wp-inline-image-credit\"> (Guy Marzorati/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n",
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"\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n",
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"\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n"
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"excerpt": "California’s upcoming gubernatorial election includes a potentially monumental feat: Xavier Becerra could become California’s first Latino governor in over 150 years.\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/governor-2026\">upcoming gubernatorial election\u003c/a> in California has been characterized as “quiet” and “sleepy” because the frontrunner, \u003ca href=\"https://www.kqed.org/news/tag/xavier-becerra\">Xavier Becerra\u003c/a>, has a very high chance of winning. \u003c/p>\n\n\n\n\u003cp>But for Latines, this election is slated to be one of the most historic and monumental elections ever: The largest state in the nation with the largest Latine population is about to elect a Latino governor for the first time. Becerra’s election is a big deal. \u003c/p>\n\n\n\n\u003cp>“Having someone in this highest office signals a potential turning point, a potential watershed moment, for which the future will tell whether this is a one-time thing or whether this opens the door for many more folks,” said G. Cristina Mora, sociology professor and co-director of the Institute of Governmental Studies at the University of California, Berkeley. “The historical significance, the symbolism of it is incredibly important.” \u003c/p>\n\n\n\n\u003cp>The likelihood that Becerra will become the next governor of California comes at a time when Latines have made gains in the state’s political landscape, but also when the state faces major challenges — from standing up to President Donald Trump’s attacks, to more people struggling with the rising cost of living and increased risks of wildfires. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1999\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg\" alt=\"\" class=\"wp-image-12102304\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/093026-Becerra-Hilton-Debate-CNN-CM-01-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\" />\u003cfigcaption class=\"wp-element-caption\">From left, gubernatorial candidates Xavier Becerra and Steve Hilton, during CNN’s California Gubernatorial Debate at CNN’s studio in Burbank on Sept. 30, 2026. The debate was moderated by CNN anchors Jake Tapper and Dana Bash. (Grace Widyatmadja/CNN)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003ca href=\"https://en.wikipedia.org/wiki/List_of_minority_governors_and_lieutenant_governors_in_the_United_States\">In America’s history,\u003c/a> only 11 Latines have served as governor — ever. There have been three Black and Asian governors each, and women have only served as governor 44 times. Those numbers are quite paltry when considering that more than 2,300 white men have served as governor since our nation was founded. (Romualdo Pacheco served as governor of California for less than a year in 1875, but was elevated from lieutenant governor to finish out a term and was not elected.)\u003c/p>\n\n\n\n\u003cp>The 68-year-old Becerra came into the race with more than three decades of experience, serving in the California State Assembly, Congress, as California’s attorney general, and as the United States Secretary of Health and Human Services under the Biden Administration.\u003c/p>\n\n\n\n\u003cp>He highlights his upbringing as a working-class child of Mexican immigrants who forged a reputation in politics as a policy nerd, Mora said. \u003c/p>\n\n\n\n\n\n\u003cp>“Should the voters of California elect Xavier Becerra, he would be the first Latino governor in over a century — that within itself is monumental,” said Christian Arana, vice president of civic power and policy with the San Francisco-based Latino Community Foundation. \u003c/p>\n\n\n\n\u003cp>Latinos, Arana said, making up 40% of California’s population, comprise the second largest voting block in the state with nearly 9 million eligible voters — and contribute more than a trillion dollars to the state’s GDP. And, let’s not forget that half of the children in California are Latine. \u003c/p>\n\n\n\n\u003cp>“To have somebody potentially look like you and also share the experiences that you might have is pretty significant,” Arana told me. \u003c/p>\n\n\n\n\u003cp>Becerra’s ascent to frontrunner seemed unlikely before he won the June primary, beating out a crowded field of Democratic candidates. Former East Bay Rep. \u003ca href=\"https://www.kqed.org/news/tag/eric-swalwell\">Eric Swalwell\u003c/a> was considered the top contender, but he \u003ca href=\"https://www.kqed.org/news/12079624/eric-swalwell-suspends-ca-gubernatorial-campaign\">suspended his campaign\u003c/a> in April amid allegations of sexual assault. \u003c/p>\n\n\n\n\u003cp>Many of Swalwell’s supporters moved to line up behind Becerra, propelling him from a long shot into a position to make history.\u003c/p>\n\n\n\n\u003cp>“Imagine the positive impact that will have on the identities and aspirations of Latino/a kids throughout the State of California,” Hayward Mayor Mark Salinas \u003ca href=\"https://www.facebook.com/salinasforhayward/posts/the-last-mexican-american-governor-of-california-was-romualdo-pacheco-1875-he-wa/10235440316403368/\">wrote\u003c/a> in an April Facebook post. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1416\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg\" alt=\"\" class=\"wp-image-12104006\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-160x113.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/Monique-Limon-Getty-9a92e895-1536x1087.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Sen. Monique Limón listens during an informational hearing by the Senate Transportation Subcommittee on LOSSAN Rail Corridor Resiliency in San Clemente, California, on Monday, Dec. 11, 2023. LOSSAN is the Los Angeles-San Luis Obispo-San Diego rail corridor. (Paul Bersebach/MediaNews Group/Orange County Register via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Becerra’s rise happens at a time when three other Latines currently hold prominent roles: Monique Limón serves as the Senate President pro Tempore, Robert Rivas is speaker of the state Assembly and Alex Padilla serves as U.S. senator. \u003c/p>\n\n\n\n\u003cp>That doesn’t necessarily mean that Latinos have collectively arrived in state politics, said Sonja Díaz, a civil rights attorney, policy adviser and political expert. But it does show that we are not sitting on the sidelines.\u003c/p>\n\n\n\n\u003cp>On her Substack, “Unseen Fortitude,” Díaz wrote, “Representation matters. But representation without any accountability for doing (hacer) and delivering (cumplir) is merely symbolism. Democracies need more than symbolism, and Latino leaders are tired of being calm, quiet and told to wait.”\u003c/p>\n\n\n\n\u003cp>In the 1990s, California voters passed Proposition 187, a law that would have denied public services to undocumented immigrants.\u003c/p>\n\n\n\n\n\n\u003cp>It was ultimately ruled unconstitutional and never implemented, but that experience sparked a surge of Latino participation in politics in California, Díaz said. Still, the Democratic Party has depended on Latino voters in California without doing enough to elevate Latino candidates. \u003c/p>\n\n\n\n\u003cp>For Becerra to become the likely winner is “a historical feat because of the willful neglect of both major parties to integrate Latino candidates and Latino interest in places like California,” Díaz told me. “It is because of the infrastructure and the systemic decision-making that Latino leaders made in the ’80s and ’90s, we are where we are today. And, I think that that is huge.” \u003c/p>\n\n\n\n\u003cp>Political parties and candidates need to do a better job engaging with Latino voters, Arana said. A recent \u003ca href=\"https://latinocf.org/wp-content/uploads/2026/09/Topline-LCF-California-and-Texas-Survey-2026.pdf\">LCF survey\u003c/a> of Latino voters in California found that 40% had not been contacted by any candidate or party for the upcoming election.\u003c/p>\n\n\n\n\u003cp>At the same time, \u003ca href=\"https://www.ppic.org/publication/race-and-voting-in-california/\">Latine voters in California\u003c/a> tend to have lower turnout than other groups — 47% of Latinos are considered likely voters compared with 54% of Asian Americans, 54% of African Americans and 65% of whites, according to the Public Policy Institute of California. \u003c/p>\n\n\n\n\u003cp>Arana said many voters don’t show up at the polls because they don’t feel like their vote will make a difference or that politicians care about them. \u003c/p>\n\n\n\n\u003cp>The three experts I talked to all agreed that for Becerra to not just represent Latinos, but actually deliver results, he needs to address issues that affect Californians of all backgrounds — namely the lack of affordability and rising cost of living, but also concerns about climate change and the threat of AI eliminating jobs. \u003c/p>\n\n\n\n\u003cp>Becerra has been criticized for not making specific promises, but has talked about the need to build more housing, make healthcare more accessible, reduce homelessness, prepare for natural disasters and fight the current presidential administration that has been hostile toward California and immigrant communities. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1440\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg\" alt=\"\" class=\"wp-image-11914686\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2022/05/RS56133_IMG_4156-qut-1536x1152.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" />\u003cfigcaption class=\"wp-element-caption\">Christian Arana, vice president of policy at the Latino Community Foundation, on Political Breakdown. (Guy Marzorati/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“There is an expectation that he is going to deliver, right? Because he’s one of us,” Arana said.\u003c/p>\n\n\n\n\u003cp>“At the end of the day, the governor of California has to operate in a system. He’s one of many actors in California. The other thing to consider is the final two years of the Trump presidency. We have yet to see what else may be coming down the pipeline.”\u003c/p>\n\n\n\n\u003cp>California governors propose a state budget, Díaz said, which is the principal way to influence policy and programs that can directly impact the cost of living and quality of life issues that many Latinos care about.\u003c/p>\n\n\n\n\u003cp>“There needs to be rebudgeting that ensures that the material conditions, the social, economic and cultural material conditions of households on the ground are improved,” she said. “There’s a myriad of things where the next governor can and will make a difference.” \u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "a-giant-la-catrina-sculpture-sends-a-defiant-message-from-oaklands-latinx-community",
"title": "A Giant La Catrina Sculpture Sends a Defiant Message From Oakland’s Latinx Community",
"publishDate": 1791043200,
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"headTitle": "A Giant La Catrina Sculpture Sends a Defiant Message From Oakland’s Latinx Community | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>In the not-too-distant past, I might have argued that we had reached peak Catrina — the skeleton image linked with \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">Día de los Muertos\u003c/a> was everywhere from keychains to restaurant murals — and was becoming cliché.\u003c/p>\n\n\n\n\u003cp>A giant La Catrina sculpture in Oakland has proven me wrong. \u003c/p>\n\n\n\n\u003cp>On Thursday morning, a crowd of hundreds gathered in the Fruitvale Transit Center plaza to officially welcome the towering 34-foot sculpture, with fanfare usually reserved for a foreign dignitary.\u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg\" alt=\"\" class=\"wp-image-12102424\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The 34-foot-tall La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg\" alt=\"\" class=\"wp-image-12102425\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Decorations on the dress of La Catrina de Oakland include California poppies, pan dulce and the words, “aquí estamos y no nos vamos,” at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"12102436\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED.jpg\" alt=\"\" class=\"wp-image-12102436\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Ana Maria Dueñas (center) and others take photos of the La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Elected officials, including Mayor Barbara Lee and the Consul General of Mexico, offered remarks. A ballet folklórico from Oakland’s Fremont High School, Turf Inc. dancers and a mariachi performed. Bystanders cheered and took selfies. \u003c/p>\n\n\n\n\u003cp>All the while, La Catrina, with her arms stretched out, seemed to offer everyone an unexpected warm hug. The skeletal figure dons a marigold crown and a purple dress covered in Mexican iconography and phrases, including “Aquí estamos y no nos vamos,” which means, “We are here and we’re not leaving.” \u003c/p>\n\n\n\n\u003cp>Last year, Chris Iglesias, CEO of Oakland nonprofit the Unity Council, saw that artists had installed massive Catrina sculptures in other cities and decided that Oakland needed one, too. The Unity Council organizes the annual Día de los Muertos festival in Fruitvale. \u003c/p>\n\n\n\n\u003cp>“Because of Día de los Muertos and how many people come out every year, and what happened last year with the theme, ‘Aquí estamos y no nos vamos,’ it’s like, let’s just build on that,” he said during the welcome ceremony. “We want to build on it in a very big way. We didn’t think he was going to be this big. She’s a big lady, right? But she’s a beautiful lady.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"12102437\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg\" alt=\"\" class=\"wp-image-12102432\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee and Chris Iglesias, CEO of the Unity Council, dance together as members of Fremont High School’s baile folklóriko group perform at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The Unity Council connected with ArtSumex, a group of Mexican artists who specialize in larger-than-life Catrinas, to commission the piece, which was crafted in central Mexico and trucked to Oakland. Other groups, including Visit Oakland, the city of Oakland and the Latino Community Foundation, joined in to help cover the $65,000 cost. \u003c/p>\n\n\n\n\u003cp>Thursday’s welcome ceremony was a celebration of an amazing work of art, but also of Oakland’s community and the way Mexican culture transcends borders.\u003c/p>\n\n\n\n\u003cp>“She traveled over 2,000 miles from Mexico to Oakland,” said Caheri Gutierrez, the Unity Council’s director of fund development and communications. “A journey that mirrors the journeys of generations of families who have made their way here to El Norte, carrying their culture, traditions, dreams and hopes. \u003c/p>\n\n\n\n\u003cp>“And now she stands here in Fruitvale, the heart of Oakland’s Latino community, as the tallest Catrina in the United States.”\u003c/p>\n\n\n\n\u003cp>The speakers on Thursdays talked about the importance of honoring and uplifting immigrant communities at a time when the federal government has adopted an anti-immigrant stance and launched a harsh deportation enforcement campaign. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED.jpg\" alt=\"\" class=\"wp-image-12102430\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee speaks at The Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg\" alt=\"\" class=\"wp-image-12102433\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The crowd welcomes La Catrina de Oakland by saying “Bienvenida, a Oakland, la Catrina,” at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>La Catrina, “really is a symbol of the friendship, of the connection, of the enduring legacy, of the contributions that Mexicans and Mexican Americans have made,” said Julián Castro, CEO of the Latino Community Foundation and former HUD secretary. \u003c/p>\n\n\n\n\u003cp>“During this time when the community has been targeted, when it’s been scapegoated, when it has been otherized, when it is told in so many ways that it doesn’t belong, instead, we find in this image … a beautiful, beautiful statement about joy and celebration.” \u003c/p>\n\n\n\n\u003cp>Lee talked about her childhood in El Paso, Texas, a border community where two countries converged. \u003c/p>\n\n\n\n\u003cp>“We are a town that stays true to its values for speaking up for racial justice, to defending our immigrant neighbors when their rights are being threatened and to protect our immigrant neighborhoods,” she said. “I know that immigrants give our city of Oakland its strength, its culture and its resilience. And that’s why La Catrina means so much.”\u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg\" alt=\"\" class=\"wp-image-12102429\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Onlookers watch the Welcome Ceremony for La Catrina de Oakland from the BART platform at Fruitvale Station in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>La Catrina refers to an image created by Mexican artist José Guadalupe Posada in 1912 as a satirical image making fun of Mexico’s upper classes. Skeleton imagery, however, dates back thousands of years to the indigenous people of Mexico. \u003c/p>\n\n\n\n\u003cp>In recent decades, Posada’s Catrina has become heavily associated with Día de los Muertos or Day of the Dead, a holiday in which people honor deceased loved ones and ancestors, and now represents an \u003ca href=\"https://www.kqed.org/forum/2010101911846/how-dia-de-los-muertos-continues-to-evolve\">evolution of an ancient tradition.\u003c/a> \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12062734/how-californians-are-reclaiming-dia-de-los-muertos-as-an-act-of-cultural-resistance\">Day of the Dead\u003c/a> has slowly crept into mainstream U.S. culture thanks to movies like Disney’s \u003cem>Coco\u003c/em> — and of course the holiday industrial complex that turns any celebration into an excuse to buy decor and merchandise. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg\" alt=\"\" class=\"wp-image-12102434\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Members of the public welcome La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I have been worried for years that oversaturation of skeleton imagery meant that it and Day of the Dead were losing significance. Catrinas depict the dead as living beings, which represents the way life and death are intertwined and the way death and the deceased are ever-present in our lives. \u003c/p>\n\n\n\n\u003cp>There is something arresting, evocative and impressive about Catrinas because skeletons aren’t supposed to laugh or smile or exude life. It’s a fascinating dichotomy, which is perhaps why La Catrina is an appropriate symbol for our current times when immigrants are under siege and yet bring so much life to our communities.\u003c/p>\n\n\n\n\u003cp>I found it endearing that the speakers at the welcome ceremony talked about La Catrina as a being who had traveled to Oakland, who would serve to welcome people stepping off BART and who would serve as an ambassador of Mexican culture. \u003c/p>\n\n\n\n\u003cp>I hope you go see her for yourself. You can visit La Catrina at the Fruitvale Transit Center plaza now through Nov. 1.\u003c/p>\n",
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"innerHTML": "\n\u003cp>In the not-too-distant past, I might have argued that we had reached peak Catrina — the skeleton image linked with \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">Día de los Muertos\u003c/a> was everywhere from keychains to restaurant murals — and was becoming cliché.\u003c/p>\n",
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"\n\u003cp>In the not-too-distant past, I might have argued that we had reached peak Catrina — the skeleton image linked with \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">Día de los Muertos\u003c/a> was everywhere from keychains to restaurant murals — and was becoming cliché.\u003c/p>\n"
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"innerHTML": "\n\u003cp>A giant La Catrina sculpture in Oakland has proven me wrong. \u003c/p>\n",
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"innerHTML": "\n\u003cp>On Thursday morning, a crowd of hundreds gathered in the Fruitvale Transit Center plaza to officially welcome the towering 34-foot sculpture, with fanfare usually reserved for a foreign dignitary.\u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg\" alt=\"\" class=\"wp-image-12102424\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The 34-foot-tall La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg\" alt=\"\" class=\"wp-image-12102425\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Decorations on the dress of La Catrina de Oakland include California poppies, pan dulce and the words, “aquí estamos y no nos vamos,” at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>All the while, La Catrina, with her arms stretched out, seemed to offer everyone an unexpected warm hug. The skeletal figure dons a marigold crown and a purple dress covered in Mexican iconography and phrases, including “Aquí estamos y no nos vamos,” which means, “We are here and we’re not leaving.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>Last year, Chris Iglesias, CEO of Oakland nonprofit the Unity Council, saw that artists had installed massive Catrina sculptures in other cities and decided that Oakland needed one, too. The Unity Council organizes the annual Día de los Muertos festival in Fruitvale. \u003c/p>\n",
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"\n\u003cp>Last year, Chris Iglesias, CEO of Oakland nonprofit the Unity Council, saw that artists had installed massive Catrina sculptures in other cities and decided that Oakland needed one, too. The Unity Council organizes the annual Día de los Muertos festival in Fruitvale. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Because of Día de los Muertos and how many people come out every year, and what happened last year with the theme, ‘Aquí estamos y no nos vamos,’ it’s like, let’s just build on that,” he said during the welcome ceremony. “We want to build on it in a very big way. We didn’t think he was going to be this big. She’s a big lady, right? But she’s a beautiful lady.”\u003c/p>\n",
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"\n\u003cp>“Because of Día de los Muertos and how many people come out every year, and what happened last year with the theme, ‘Aquí estamos y no nos vamos,’ it’s like, let’s just build on that,” he said during the welcome ceremony. “We want to build on it in a very big way. We didn’t think he was going to be this big. She’s a big lady, right? But she’s a beautiful lady.”\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\"/>\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg\" alt=\"\" class=\"wp-image-12102432\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee and Chris Iglesias, CEO of the Unity Council, dance together as members of Fremont High School’s baile folklóriko group perform at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg\" alt=\"\" class=\"wp-image-12102432\"/>\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee and Chris Iglesias, CEO of the Unity Council, dance together as members of Fremont High School’s baile folklóriko group perform at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>The Unity Council connected with ArtSumex, a group of Mexican artists who specialize in larger-than-life Catrinas, to commission the piece, which was crafted in central Mexico and trucked to Oakland. Other groups, including Visit Oakland, the city of Oakland and the Latino Community Foundation, joined in to help cover the $65,000 cost. \u003c/p>\n",
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"\n\u003cp>The Unity Council connected with ArtSumex, a group of Mexican artists who specialize in larger-than-life Catrinas, to commission the piece, which was crafted in central Mexico and trucked to Oakland. Other groups, including Visit Oakland, the city of Oakland and the Latino Community Foundation, joined in to help cover the $65,000 cost. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Thursday’s welcome ceremony was a celebration of an amazing work of art, but also of Oakland’s community and the way Mexican culture transcends borders.\u003c/p>\n",
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"\n\u003cp>Thursday’s welcome ceremony was a celebration of an amazing work of art, but also of Oakland’s community and the way Mexican culture transcends borders.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“She traveled over 2,000 miles from Mexico to Oakland,” said Caheri Gutierrez, the Unity Council’s director of fund development and communications. “A journey that mirrors the journeys of generations of families who have made their way here to El Norte, carrying their culture, traditions, dreams and hopes. \u003c/p>\n",
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"\n\u003cp>“She traveled over 2,000 miles from Mexico to Oakland,” said Caheri Gutierrez, the Unity Council’s director of fund development and communications. “A journey that mirrors the journeys of generations of families who have made their way here to El Norte, carrying their culture, traditions, dreams and hopes. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“And now she stands here in Fruitvale, the heart of Oakland’s Latino community, as the tallest Catrina in the United States.”\u003c/p>\n",
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"\n\u003cp>“And now she stands here in Fruitvale, the heart of Oakland’s Latino community, as the tallest Catrina in the United States.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>The speakers on Thursdays talked about the importance of honoring and uplifting immigrant communities at a time when the federal government has adopted an anti-immigrant stance and launched a harsh deportation enforcement campaign. \u003c/p>\n",
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"\n\u003cp>The speakers on Thursdays talked about the importance of honoring and uplifting immigrant communities at a time when the federal government has adopted an anti-immigrant stance and launched a harsh deportation enforcement campaign. \u003c/p>\n"
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"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED.jpg\" alt=\"\" class=\"wp-image-12102430\"/>\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee speaks at The Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg\" alt=\"\" class=\"wp-image-12102433\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The crowd welcomes La Catrina de Oakland by saying “Bienvenida, a Oakland, la Catrina,” at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg\" alt=\"\" class=\"wp-image-12102433\"/>\u003cfigcaption class=\"wp-element-caption\">The crowd welcomes La Catrina de Oakland by saying “Bienvenida, a Oakland, la Catrina,” at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>La Catrina, “really is a symbol of the friendship, of the connection, of the enduring legacy, of the contributions that Mexicans and Mexican Americans have made,” said Julián Castro, CEO of the Latino Community Foundation and former HUD secretary. \u003c/p>\n",
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"\n\u003cp>La Catrina, “really is a symbol of the friendship, of the connection, of the enduring legacy, of the contributions that Mexicans and Mexican Americans have made,” said Julián Castro, CEO of the Latino Community Foundation and former HUD secretary. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“During this time when the community has been targeted, when it’s been scapegoated, when it has been otherized, when it is told in so many ways that it doesn’t belong, instead, we find in this image … a beautiful, beautiful statement about joy and celebration.” \u003c/p>\n",
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"\n\u003cp>“During this time when the community has been targeted, when it’s been scapegoated, when it has been otherized, when it is told in so many ways that it doesn’t belong, instead, we find in this image … a beautiful, beautiful statement about joy and celebration.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Lee talked about her childhood in El Paso, Texas, a border community where two countries converged. \u003c/p>\n",
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"\n\u003cp>Lee talked about her childhood in El Paso, Texas, a border community where two countries converged. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“We are a town that stays true to its values for speaking up for racial justice, to defending our immigrant neighbors when their rights are being threatened and to protect our immigrant neighborhoods,” she said. “I know that immigrants give our city of Oakland its strength, its culture and its resilience. And that’s why La Catrina means so much.”\u003c/p>\n",
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"\n\u003cp>“We are a town that stays true to its values for speaking up for racial justice, to defending our immigrant neighbors when their rights are being threatened and to protect our immigrant neighborhoods,” she said. “I know that immigrants give our city of Oakland its strength, its culture and its resilience. And that’s why La Catrina means so much.”\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg\" alt=\"\" class=\"wp-image-12102429\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Onlookers watch the Welcome Ceremony for La Catrina de Oakland from the BART platform at Fruitvale Station in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image aligncenter size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg\" alt=\"\" class=\"wp-image-12102429\"/>\u003cfigcaption class=\"wp-element-caption\">Onlookers watch the Welcome Ceremony for La Catrina de Oakland from the BART platform at Fruitvale Station in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>La Catrina refers to an image created by Mexican artist José Guadalupe Posada in 1912 as a satirical image making fun of Mexico’s upper classes. Skeleton imagery, however, dates back thousands of years to the indigenous people of Mexico. \u003c/p>\n",
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"\n\u003cp>La Catrina refers to an image created by Mexican artist José Guadalupe Posada in 1912 as a satirical image making fun of Mexico’s upper classes. Skeleton imagery, however, dates back thousands of years to the indigenous people of Mexico. \u003c/p>\n"
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"innerHTML": "\n\u003cp>In recent decades, Posada’s Catrina has become heavily associated with Día de los Muertos or Day of the Dead, a holiday in which people honor deceased loved ones and ancestors, and now represents an \u003ca href=\"https://www.kqed.org/forum/2010101911846/how-dia-de-los-muertos-continues-to-evolve\">evolution of an ancient tradition.\u003c/a> \u003c/p>\n",
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"\n\u003cp>In recent decades, Posada’s Catrina has become heavily associated with Día de los Muertos or Day of the Dead, a holiday in which people honor deceased loved ones and ancestors, and now represents an \u003ca href=\"https://www.kqed.org/forum/2010101911846/how-dia-de-los-muertos-continues-to-evolve\">evolution of an ancient tradition.\u003c/a> \u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12062734/how-californians-are-reclaiming-dia-de-los-muertos-as-an-act-of-cultural-resistance\">Day of the Dead\u003c/a> has slowly crept into mainstream U.S. culture thanks to movies like Disney’s \u003cem>Coco\u003c/em> — and of course the holiday industrial complex that turns any celebration into an excuse to buy decor and merchandise. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12062734/how-californians-are-reclaiming-dia-de-los-muertos-as-an-act-of-cultural-resistance\">Day of the Dead\u003c/a> has slowly crept into mainstream U.S. culture thanks to movies like Disney’s \u003cem>Coco\u003c/em> — and of course the holiday industrial complex that turns any celebration into an excuse to buy decor and merchandise. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg\" alt=\"\" class=\"wp-image-12102434\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-1536x1025.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Members of the public welcome La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg\" alt=\"\" class=\"wp-image-12102434\"/>\u003cfigcaption class=\"wp-element-caption\">Members of the public welcome La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026.\u003ccite class=\"wp-inline-image-credit\"> (Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>I have been worried for years that oversaturation of skeleton imagery meant that it and Day of the Dead were losing significance. Catrinas depict the dead as living beings, which represents the way life and death are intertwined and the way death and the deceased are ever-present in our lives. \u003c/p>\n",
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"\n\u003cp>I have been worried for years that oversaturation of skeleton imagery meant that it and Day of the Dead were losing significance. Catrinas depict the dead as living beings, which represents the way life and death are intertwined and the way death and the deceased are ever-present in our lives. \u003c/p>\n"
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"innerHTML": "\n\u003cp>There is something arresting, evocative and impressive about Catrinas because skeletons aren’t supposed to laugh or smile or exude life. It’s a fascinating dichotomy, which is perhaps why La Catrina is an appropriate symbol for our current times when immigrants are under siege and yet bring so much life to our communities.\u003c/p>\n",
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"\n\u003cp>There is something arresting, evocative and impressive about Catrinas because skeletons aren’t supposed to laugh or smile or exude life. It’s a fascinating dichotomy, which is perhaps why La Catrina is an appropriate symbol for our current times when immigrants are under siege and yet bring so much life to our communities.\u003c/p>\n"
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"innerHTML": "\n\u003cp>I found it endearing that the speakers at the welcome ceremony talked about La Catrina as a being who had traveled to Oakland, who would serve to welcome people stepping off BART and who would serve as an ambassador of Mexican culture. \u003c/p>\n",
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"\n\u003cp>I found it endearing that the speakers at the welcome ceremony talked about La Catrina as a being who had traveled to Oakland, who would serve to welcome people stepping off BART and who would serve as an ambassador of Mexican culture. \u003c/p>\n"
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"innerHTML": "\n\u003cp>I hope you go see her for yourself. You can visit La Catrina at the Fruitvale Transit Center plaza now through Nov. 1.\u003c/p>\n",
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"\n\u003cp>I hope you go see her for yourself. You can visit La Catrina at the Fruitvale Transit Center plaza now through Nov. 1.\u003c/p>\n"
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"excerpt": "An East Bay ceremony welcoming the sculpture from Mexico celebrated culture bridging borders.",
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"title": "A Giant La Catrina Sculpture Sends a Defiant Message From Oakland’s Latinx Community | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>In the not-too-distant past, I might have argued that we had reached peak Catrina — the skeleton image linked with \u003ca href=\"https://www.kqed.org/news/tag/dia-de-los-muertos\">Día de los Muertos\u003c/a> was everywhere from keychains to restaurant murals — and was becoming cliché.\u003c/p>\n\n\n\n\u003cp>A giant La Catrina sculpture in Oakland has proven me wrong. \u003c/p>\n\n\n\n\u003cp>On Thursday morning, a crowd of hundreds gathered in the Fruitvale Transit Center plaza to officially welcome the towering 34-foot sculpture, with fanfare usually reserved for a foreign dignitary.\u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg\" alt=\"\" class=\"wp-image-12102424\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-01-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The 34-foot-tall La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg\" alt=\"\" class=\"wp-image-12102425\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-02-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Decorations on the dress of La Catrina de Oakland include California poppies, pan dulce and the words, “aquí estamos y no nos vamos,” at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-5 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"12102436\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED.jpg\" alt=\"\" class=\"wp-image-12102436\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-18-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Ana Maria Dueñas (center) and others take photos of the La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>Elected officials, including Mayor Barbara Lee and the Consul General of Mexico, offered remarks. A ballet folklórico from Oakland’s Fremont High School, Turf Inc. dancers and a mariachi performed. Bystanders cheered and took selfies. \u003c/p>\n\n\n\n\u003cp>All the while, La Catrina, with her arms stretched out, seemed to offer everyone an unexpected warm hug. The skeletal figure dons a marigold crown and a purple dress covered in Mexican iconography and phrases, including “Aquí estamos y no nos vamos,” which means, “We are here and we’re not leaving.” \u003c/p>\n\n\n\n\u003cp>Last year, Chris Iglesias, CEO of Oakland nonprofit the Unity Council, saw that artists had installed massive Catrina sculptures in other cities and decided that Oakland needed one, too. The Unity Council organizes the annual Día de los Muertos festival in Fruitvale. \u003c/p>\n\n\n\n\u003cp>“Because of Día de los Muertos and how many people come out every year, and what happened last year with the theme, ‘Aquí estamos y no nos vamos,’ it’s like, let’s just build on that,” he said during the welcome ceremony. “We want to build on it in a very big way. We didn’t think he was going to be this big. She’s a big lady, right? But she’s a beautiful lady.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-6 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" data-id=\"12102437\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg\" alt=\"\" class=\"wp-image-12102437\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">A mariachi group performs at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg\" alt=\"\" class=\"wp-image-12102432\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-14-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee and Chris Iglesias, CEO of the Unity Council, dance together as members of Fremont High School’s baile folklóriko group perform at the Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The Unity Council connected with ArtSumex, a group of Mexican artists who specialize in larger-than-life Catrinas, to commission the piece, which was crafted in central Mexico and trucked to Oakland. Other groups, including Visit Oakland, the city of Oakland and the Latino Community Foundation, joined in to help cover the $65,000 cost. \u003c/p>\n\n\n\n\u003cp>Thursday’s welcome ceremony was a celebration of an amazing work of art, but also of Oakland’s community and the way Mexican culture transcends borders.\u003c/p>\n\n\n\n\u003cp>“She traveled over 2,000 miles from Mexico to Oakland,” said Caheri Gutierrez, the Unity Council’s director of fund development and communications. “A journey that mirrors the journeys of generations of families who have made their way here to El Norte, carrying their culture, traditions, dreams and hopes. \u003c/p>\n\n\n\n\u003cp>“And now she stands here in Fruitvale, the heart of Oakland’s Latino community, as the tallest Catrina in the United States.”\u003c/p>\n\n\n\n\u003cp>The speakers on Thursdays talked about the importance of honoring and uplifting immigrant communities at a time when the federal government has adopted an anti-immigrant stance and launched a harsh deportation enforcement campaign. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED.jpg\" alt=\"\" class=\"wp-image-12102430\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-10-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Oakland Mayor Barbara Lee speaks at The Welcome Ceremony for La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg\" alt=\"\" class=\"wp-image-12102433\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-16-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The crowd welcomes La Catrina de Oakland by saying “Bienvenida, a Oakland, la Catrina,” at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>La Catrina, “really is a symbol of the friendship, of the connection, of the enduring legacy, of the contributions that Mexicans and Mexican Americans have made,” said Julián Castro, CEO of the Latino Community Foundation and former HUD secretary. \u003c/p>\n\n\n\n\u003cp>“During this time when the community has been targeted, when it’s been scapegoated, when it has been otherized, when it is told in so many ways that it doesn’t belong, instead, we find in this image … a beautiful, beautiful statement about joy and celebration.” \u003c/p>\n\n\n\n\u003cp>Lee talked about her childhood in El Paso, Texas, a border community where two countries converged. \u003c/p>\n\n\n\n\u003cp>“We are a town that stays true to its values for speaking up for racial justice, to defending our immigrant neighbors when their rights are being threatened and to protect our immigrant neighborhoods,” she said. “I know that immigrants give our city of Oakland its strength, its culture and its resilience. And that’s why La Catrina means so much.”\u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"aligncenter size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg\" alt=\"\" class=\"wp-image-12102429\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-08-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Onlookers watch the Welcome Ceremony for La Catrina de Oakland from the BART platform at Fruitvale Station in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>La Catrina refers to an image created by Mexican artist José Guadalupe Posada in 1912 as a satirical image making fun of Mexico’s upper classes. Skeleton imagery, however, dates back thousands of years to the indigenous people of Mexico. \u003c/p>\n\n\n\n\u003cp>In recent decades, Posada’s Catrina has become heavily associated with Día de los Muertos or Day of the Dead, a holiday in which people honor deceased loved ones and ancestors, and now represents an \u003ca href=\"https://www.kqed.org/forum/2010101911846/how-dia-de-los-muertos-continues-to-evolve\">evolution of an ancient tradition.\u003c/a> \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12062734/how-californians-are-reclaiming-dia-de-los-muertos-as-an-act-of-cultural-resistance\">Day of the Dead\u003c/a> has slowly crept into mainstream U.S. culture thanks to movies like Disney’s \u003cem>Coco\u003c/em> — and of course the holiday industrial complex that turns any celebration into an excuse to buy decor and merchandise. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg\" alt=\"\" class=\"wp-image-12102434\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/10/261001-LA-CATRINA-OAKLAND-MD-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Members of the public welcome La Catrina de Oakland at Fruitvale Plaza in Oakland on Oct. 1, 2026. (Martin do Nascimento/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I have been worried for years that oversaturation of skeleton imagery meant that it and Day of the Dead were losing significance. Catrinas depict the dead as living beings, which represents the way life and death are intertwined and the way death and the deceased are ever-present in our lives. \u003c/p>\n\n\n\n\u003cp>There is something arresting, evocative and impressive about Catrinas because skeletons aren’t supposed to laugh or smile or exude life. It’s a fascinating dichotomy, which is perhaps why La Catrina is an appropriate symbol for our current times when immigrants are under siege and yet bring so much life to our communities.\u003c/p>\n\n\n\n\u003cp>I found it endearing that the speakers at the welcome ceremony talked about La Catrina as a being who had traveled to Oakland, who would serve to welcome people stepping off BART and who would serve as an ambassador of Mexican culture. \u003c/p>\n\n\n\n\u003cp>I hope you go see her for yourself. You can visit La Catrina at the Fruitvale Transit Center plaza now through Nov. 1.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "oakland-unified-faces-civil-rights-complaint-over-programs-for-latino-youth",
"title": "Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth",
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"headTitle": "Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth | KQED",
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"content": "\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n\n\n\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n\n\n\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12066525\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Castlemont High School in Oakland on Dec. 5, 2025. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n\n\n\n\u003cp>OUSD did not respond to a request for comment.\u003c/p>\n\n\n\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n\n\n\n\n\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n\n\n\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n\n\n\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n\n\n\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n\n\n\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n\n\n\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n\n\n\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n\n\n\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n\n\n\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n\n\n\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n",
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"\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n",
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"\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n",
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"\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12066525\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Castlemont High School in Oakland on Dec. 5, 2025.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n",
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"\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>OUSD did not respond to a request for comment.\u003c/p>\n",
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"innerHTML": "\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n",
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"\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n",
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"\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n",
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"\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n",
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"\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n",
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"\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n",
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"\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools.\u003ccite class=\"wp-inline-image-credit\"> (Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\"/>\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools.\u003ccite class=\"wp-inline-image-credit\"> (Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n",
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"\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n",
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"\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n",
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"\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n",
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"\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n",
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"excerpt": "The programs were designed to close academic achievement gaps. Conservative parent group Defending Education wants a federal investigation, claiming the programs constitute racial discrimination.",
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"title": "Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth | KQED",
"description": "The programs were designed to close academic achievement gaps. Conservative parent group Defending Education wants a federal investigation, claiming the programs constitute racial discrimination.",
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"headline": "Oakland Unified Faces Civil Rights Complaint Over Programs for Latino Youth",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>A conservative parents’ group known for targeting diversity and equity programs in schools has filed a federal civil rights complaint against Oakland Unified School District, claiming the district discriminates on the basis of race and sex by offering targeted programs for Latino boys and youth of color.\u003c/p>\n\n\n\n\u003cp>The organization Defending Education with the federal Department of Education’s Office of Civil Rights filed the \u003ca href=\"https://oaklandside.org/wp-content/uploads/2026/09/Oakland-Complaint_Letterhead_Exhibits_Final_9.10.26.pdf\">complaint\u003c/a>. Based in Arlington, Virginia, the nonprofit group cites the district’s Latino men and boys program, a Latinx mentoring and achievement program, professional development to help preschool teachers support the development of boys of color, and various other programs designed to support students of color. \u003c/p>\n\n\n\n\u003cp>The group, founded in 2021 to fight what it sees a “political bias” in the nation’s public schools and backed by major conservative philanthropies, is asking the Department of Education to open a civil rights investigation into OUSD for violating Title VI, which prohibits racial discrimination; Title IX, prohibiting sex discrimination; and the Fourteenth Amendment’s Equal Protection Clause. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12066525\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251205-OUSDVIOLENCEINTERRUPTER-37-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Castlemont High School in Oakland on Dec. 5, 2025. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“In a ham-fisted attempt to guarantee student ‘equity’ outcomes, Oakland USD has sponsored a multitude of programs geared toward only one race or sex in violation of federal law,” Sarah Parshall Perry, Defending Education’s vice president and senior legal fellow, said in a statement. “Cash stipends, tutoring assistance, wellness programs and food and housing benefits for only one group of students, to the exclusion of others, are just the tip of the iceberg in one of California’s largest school districts.”\u003c/p>\n\n\n\n\u003cp>OUSD did not respond to a request for comment.\u003c/p>\n\n\n\n\u003cp>In Oakland Unified, about 33% of students meet grade level standards in reading and 27% in math. For Latino students, that number is far lower — 22% are proficient in reading and 15% in math — as is it for Black students — at 21% and 13%, respectively, according to state standardized tests. In 2024, the graduation rate for OUSD’s Latino students was 68%, compared with 74% of students overall. \u003c/p>\n\n\n\n\n\n\u003cp>The district contracts with the \u003ca href=\"https://unitycouncil.org/\">Unity Council\u003c/a>, a Fruitvale organization, to run the Latino men and boys program at four OUSD middle schools and two OUSD high schools; and the Latinx mentoring program at three OUSD high schools. \u003c/p>\n\n\n\n\u003cp>The programs are part of the district’s effort to increase the graduation rates for Latino youth and to support their mental and physical health, and their higher education and career planning. The Latinx mentoring program grew out of the Latino men and boys program, which expanded to include girls and nonbinary youth in 2019. \u003c/p>\n\n\n\n\u003cp>The Unity Council declined to comment on the complaint.\u003c/p>\n\n\n\n\u003cp>Those programs and others are hallmarks of \u003ca href=\"https://www.ousd.org/equity\">OUSD’s Office of Equity\u003c/a>, which was established in 2016 to address persistent racial inequities in academic achievement in Oakland schools. The office has programs supporting African American, Arab American, Pacific Islander and Latino students. \u003c/p>\n\n\n\n\u003cp>“Race-neutral approaches are not sufficient to repair the damage that’s come as a result of a long history of race-based discrimination, exclusion and miseducation — in our nation as well as inside of Oakland Unified School District,” a \u003ca href=\"https://resources.finalsite.net/images/v1756410916/ousdorg/fhzostizel2h0hkk1zcs/OUSD-Office-of-Equity-ImpactReport-WEB.pdf\">2025 report\u003c/a> from the Office of Equity found. “In order to heal past harms and close gaps in access and opportunity — which lead to gaps in academic outcomes — we must take intentional, tailored, targeted measures.” \u003c/p>\n\n\n\n\u003cp>The programs have shown extraordinary impact. In January 2024, for example, 78% of students in OUSD’s \u003ca href=\"https://resources.finalsite.net/images/v1736276490/ousdorg/nlioddpcvbcqtunukugr/OUSDOfficeofEquity-FactSheet-LSA.pdf\">Latino student achievement programs\u003c/a> had attendance rates of 95% or higher, compared with 39% of Latino students overall. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg\" alt=\"\" class=\"wp-image-12042892\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241211-OUSDMergerVote-JY-026_qed-1-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The Oakland Unified School District Board listens to public comment during a meeting at La Escuelita Elementary School in Oakland, California, on Dec. 11, 2024. Students, families, educators, and community members raised their concerns about a proposed merger of their schools. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s not the first time the district has faced a backlash over its \u003ca href=\"https://oaklandside.org/2023/09/15/ousd-oakland-chabot-diversity-equity-inclusion-pta-committees/\">diversity and inclusion programs\u003c/a>. In 2023, for example, after a notice for a playgroup for students of color at Chabot Elementary School was shared online, the playgroup’s organizers received racist emails and a \u003ca href=\"https://oaklandside.org/2023/08/29/chabot-elementary-evacuated-school-canceled-due-to-bomb-threat/\">bomb threat was called into the school\u003c/a>, forcing classes to be canceled for the day. \u003c/p>\n\n\n\n\u003cp>Defending Education has also brought complaints against other East Bay districts and organizations. Last year, the group alleged that \u003ca href=\"https://www.kqed.org/news/12028442/san-leandro-schools-tried-uplift-black-boys-now-they-face-discrimination-complaint\">San Leandro schools\u003c/a> had violated civil rights laws with programs supporting Black boys through partnerships with the \u003ca href=\"https://oaklandside.org/2026/07/23/kingmakers-oakland-artificial-intelligence-sankofa-kings/\">Kingmakers of Oakland organization\u003c/a>.\u003c/p>\n\n\n\n\u003cp>The New York Times found that the Office of Civil Rights has \u003ca href=\"https://www.nytimes.com/2026/06/26/us/politics/defending-education-smith-transgender.html\">opened nearly a dozen federal investigations\u003c/a> in response to complaints from Defending Education over school diversity programs and school policies protecting the rights of transgender students.\u003c/p>\n\n\n\n\u003cp>The Office of Civil Rights currently has an open investigation into OUSD over allegations that an unsanctioned pro-Palestinian teach-in held in December 2023 was tantamount to \u003ca href=\"https://oaklandside.org/2024/01/25/palestine-teach-in-prompts-civil-rights-probe-of-oakland-schools/\">discrimination against Jewish students\u003c/a>. The California Department of Education also filed a lawsuit against OUSD earlier this year, alleging that the district failed to remedy \u003ca href=\"https://oaklandside.org/2025/10/31/state-finds-oakland-unified-discriminated-against-jewish-students/\">discriminatory environments for Jewish students\u003c/a> in several incidents, including the teach-in, the distribution of a map of the Middle East that did not include Israel, and the decision by one high school to briefly fly the Palestinian flag from the school flagpole.\u003c/p>\n\n\n\n\u003cp>\u003cem>KQED is a media partner of \u003ca href=\"https://url.us.m.mimecastprotect.com/s/JaeOCADmygFBYBNWS8h99iGsuzS?domain=oaklandside.org\" target=\"_blank\" rel=\"noreferrer noopener\">The Oaklandside\u003c/a>, a news outlet serving Oakland published by the nonprofit Cityside Journalism Initiative.\u003c/em>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "2026-hispanic-heritage-month-events-bay-area",
"title": "Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area",
"publishDate": 1788973704,
"format": "standard",
"headTitle": "Your 2026 Guide to Hispanic Heritage Month Events in the Bay Area | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n\n\n\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n\n\n\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n\n\n\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n\n\n\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José. (Courtesy Mexican Heritage Plaza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1530\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. (Courtesy of San Francisco Premium Outlets)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n\n\n\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n\n\n\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n\n\n\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n\n\n\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. (Courtesy Los Hermanos Mendoza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"http://hayward.org/mariachi/\">Hayward Mariachi Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sfpl.org/events/2026/09/26/celebration-viva-kickoff-party\">¡VIVA! Kickoff Party\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n\n\n\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg\" alt=\"\" class=\"wp-image-13993699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">La Mar’s beverage director Uriel Serrano. (Courtesy of La Mar)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n\n\n\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n",
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"\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n"
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"innerHTML": "\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n",
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"\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n",
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"\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n",
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"\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n"
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"innerHTML": "\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n",
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"\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "Mission Lotería Store Grand Opening",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n"
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"attrs": {
"text": "Latin Heritage Month in Downtown San Leandro",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n"
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{
"blockName": "core/heading",
"attrs": {
"text": "Paz y Unidad Fiestas Patrias Parade and Festival",
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},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n",
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"\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José.\u003ccite class=\"wp-inline-image-credit\"> (Courtesy Mexican Heritage Plaza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\"/>\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José.\u003ccite class=\"wp-inline-image-credit\"> (Courtesy Mexican Heritage Plaza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Chile, Mole, Pozole",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n",
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"\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n"
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"blockName": "core/heading",
"attrs": {
"text": "Fiesta de las Américas",
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},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n",
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"\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n"
],
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy of San Francisco Premium Outlets)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy of San Francisco Premium Outlets)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"blockName": "core/heading",
"attrs": {
"text": "San Francisco Premium Outlets Mexican Independence Day Celebration",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n"
],
"innerBlocks": []
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"blockName": "core/heading",
"attrs": {
"text": "Redwood City Fiestas Patrias",
"level": 2
},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n",
"innerContent": [
"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n"
],
"innerBlocks": []
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"blockName": "core/heading",
"attrs": {
"text": "17th Annual Fiesta de Independencia",
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},
"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n",
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"\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n"
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"attrs": {
"text": "Latinas Forever Market at SPARK Social SF",
"level": 2
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n",
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"\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\"/>\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810.\u003ccite class=\"wp-inline-image-credit\"> (Estefany Gonzalez for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "San Francisco El Grito de Independencia 2026",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n",
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"\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n"
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{
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"attrs": {
"text": "San José El Grito de Independencia",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n",
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"\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n"
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{
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"attrs": {
"text": "The Ritual of Braiding presented by KQED Live",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n",
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"\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. \u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\"/>\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. \u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "King of the Streets Lowrider Parade",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n",
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"\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n"
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"attrs": {
"text": "BAE Movement Sunset Hike + Serenata",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n",
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"\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n"
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{
"blockName": "core/heading",
"attrs": {
"text": "Hispanic Heritage Month at Del Cielo Brewing",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n"
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{
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"attrs": {
"text": "Clayton’s Hispanic Heritage Celebration",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n"
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{
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"innerHTML": "\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n",
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"\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy Los Hermanos Mendoza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\"/>\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. \u003ccite class=\"wp-inline-image-credit\"> (Courtesy Los Hermanos Mendoza)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"attrs": {
"text": "Los Hermanos Mendoza in Concert",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n",
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"\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n"
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{
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"attrs": {
"text": "Viva Fall Fest",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n",
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"text": "Hayward Mariachi Festival",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n"
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"innerHTML": "\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n",
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"text": "¡VIVA! Kickoff Party",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n",
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"\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n"
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"text": "Gran Festival Viva Nicaragua",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n",
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"text": "Hispanic Heritage Month at La Mar",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n",
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"\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n"
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"text": "Banda & Pilates",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n"
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"innerHTML": "\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n",
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"\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n"
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"attrs": {
"text": "Portal Artesanal Ribbon Cutting Ceremony",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n",
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"text": "Otra Onda/Otra Vez Photography Exhibit",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n",
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"innerHTML": "\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for \u003ca href=\"https://www.kqed.org/newsletters/k-onda\">K Onda KQED\u003c/a>, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On Sept. 12, four blocks of the \u003ca href=\"https://www.kqed.org/arts/tag/mission-district\">Mission District\u003c/a> in San Francisco will be transformed into a massive street party with two stages of live performances, more than 90 vendors, and activities for kids.\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://www.calle24sf.org/\">Fiesta de Las Américas\u003c/a>, put on by the Calle 24 Latino Cultural District, draws thousands of people each year. It’s one of dozens of events taking place during Hispanic Heritage Month (Sept. 15–Oct. 15) throughout the Bay Area.\u003c/p>\n\n\n\n\u003cp>“Cultural heritage months are not about ‘This is the only month we exist, or should be honored,’ but this is a month where we should be taking advantage to highlight and have other people fall in love with who we truly are,” said Susana Rojas, Calle 24’s executive director. \u003c/p>\n\n\n\n\u003cp>Other events celebrating Latino history and culture include various parades, a Nicaraguan festival, banda and pilates, author readings and concerts. \u003c/p>\n\n\n\n\u003cp>See our comprehensive guide below to find an event near you. And if we missed anything, \u003ca href=\"mailto:btorres@kqed.org\">let us know\u003c/a>.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg\" alt=\"\" class=\"wp-image-13993702\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/260903-KOndaSeptember-04-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Luis Quiroz, founder of Mission Lotería, at the organization’s new storefront in San Francisco’s Mission District on Sept. 3, 2026. The space will serve as a home for community events, workshops, and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.mission-loteria.com/\">Mission Lotería Store Grand Opening\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 10, 12–5 p.m.\u003cbr>2884 Mission St., San Francisco\u003c/em>\u003cbr>\u003cbr>The campaign promoting Mission businesses is opening a storefront that will sell locally made and Latino-inspirted stationery, gifts, artisan goods, clothing and accessories. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://downtownsanleandro.com/events/latin-heritage-fest-san-leandro-second-fridays/\">Latin Heritage Month in Downtown San Leandro\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 11, 4–9 p.m.\u003cbr>1446 Washington Ave., San Leandro\u003c/em>\u003cbr>\u003cbr>This event will include lucha libre wrestling, performances by Mariachi Tapatio, a salsa dance lesson, food trucks and vendors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.facebook.com/CincoDeMayoPeaceAndUnity/\">Paz y Unidad Fiestas Patrias Parade and Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, parade 10 a.m.–1 p.m.; festival 11 a.m.–5 p.m\u003cbr>Richmond and San Pablo\u003c/em>\u003c/p>\n\n\n\n\u003cp>The parade will start at 23rd Street and Barrett Avenue in Richmond. The festival takes place at St. Paul Church (1845 Church Lane, San Pablo), and will feature food vendors, a play area for kids and performances by bands and dance groups. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg\" alt=\"\" class=\"wp-image-13993704\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240914-Chile-Mole-Pozole-A9ii-1188-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Chile, Mole, Pozole at the Mexican Heritage Plaza in San José. (Courtesy Mexican Heritage Plaza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://mhplaza.org/allevents/chilemolepozole\">Chile, Mole, Pozole\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12:30–5 p.m.\u003cbr>Mexican Heritage Plaza, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>Food, activities and a musical performance by cumbia group Sonora San José. Admission is $10 for adults, $5 for youth (age 7–17) and free for kids ages 6 and under. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.calle24sf.org/\">Fiesta de las Américas\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 11 a.m.–6 p.m.\u003cbr>Harrison Street between 23rd and 25th Streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Four blocks of traditional Latin American dance and musical performances organized by Calle 24 cultural district. Admission is free.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1530\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg\" alt=\"\" class=\"wp-image-13993707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-160x122.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-768x588.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/IMG_1918-1-1536x1175.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco Premium Outlets Mexican Independence Day Celebration will feature live performances from Mariachi Estelar and traditional dances by Ballet Folklórico Mexicano. (Courtesy of San Francisco Premium Outlets)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.premiumoutlets.com/outlet/san-francisco/stream/celebrate-mexican-independence-day-6287085\">San Francisco Premium Outlets Mexican Independence Day Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 12, 12–3 p.m.\u003cbr>2774 Livermore Outlets Drive, Livermore\u003c/em>\u003c/p>\n\n\n\n\u003cp>Performances from Mariachi Estelar and Ballet Folklórico Mexicano, along with activities for families. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.redwoodcity.org/residents/redwood-city-events/cultural/fiestas-patrias\">Redwood City Fiestas Patrias\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 2–8 p.m.\u003cbr>Courthouse Square, Redwood City\u003c/em>\u003c/p>\n\n\n\n\u003cp>Ballet folklórico, Mariachi performances, live music, kids area, food vendors, arts and crafts vendors and a traditional flag ceremony conducted by the Consul General de Mexico. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lutherburbankcenter.org/event/fiesta-de-independencia-26/\">17th Annual Fiesta de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 1–7 p.m.\u003cbr>Luther Burbank Center for the Arts, Santa Rosa\u003c/em>\u003c/p>\n\n\n\n\u003cp>This festival will feature food, games, activities for the whole family, ballet folklórico and musical performances by Banda La Congora, Los Canarios de Michoacán and Mariachi Cantares de mi Tierra. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/latinas-forever-market-tickets-1999058291162\">Latinas Forever Market at SPARK Social SF\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 13, 12–4 p.m.\u003cbr>601 Mission Bay Blvd. N., San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>More than 20 Latina-owned vendors selling art, fashion, jewelry, handmade goods, treats and more. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg\" alt=\"\" class=\"wp-image-13993703\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/240916_ElGrito_EG_036-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco El Grito de Independencia 2026 includes a reenactment of the historic call for Mexican independence from Spain in 1810. (Estefany Gonzalez for KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/p/DcB_dNVmjm1/?utm_source=ig_web_copy_link&igsi=MzRlODBiNWFlZA==\">San Francisco El Grito de Independencia 2026\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>Civic Center Plaza, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>An evening of music, Mexican delicacies and community, and a reenactment of El Grito de Independencia, the historic call for Mexican independence from Spain in 1810. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.comitedefiestaspatrias.org/\">San José El Grito de Independencia\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 15, 4–9 p.m.\u003cbr>City Hall, San José\u003c/em>\u003c/p>\n\n\n\n\u003cp>This year’s gathering will feature food, crafts, live music and other performances celebrating Mexican culture and traditions. The reenactment of the call for independence is scheduled for 7:30 p.m. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.kqed.org/event/6625/the-ritual-of-braiding\">The Ritual of Braiding presented by KQED Live\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 17, 7 p.m\u003cbr>The Commons at KQED, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>Explore the deep cultural significance of braiding across Latine, African and Indigenous traditions in which hair carries history, identity and care. Admission is $20 in person or free online. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg\" alt=\"\" class=\"wp-image-13993700\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/20260524_Carnaval2026-GC-2_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">The annual King of the Streets Parade is scheduled for Sept. 19, 2026. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sanfranciscolowridercouncil.org/\">King of the Streets Lowrider Parade\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 12–6 p.m.\u003cbr>Mission Street between Cesar Chavez and 17th streets, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The San Francisco Lowrider Council, the City of San Francisco, the Mission Merchants Association and Calle 24 Latino Cultural District host a lowrider parade and hopping competition. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://l.instagram.com/?u=https%3A%2F%2Fpartiful.com%2Fe%2Frv5PwVlAwu2uW8fogiDx%3Fc%3DtUWaI6nG%26utm_source%3Dig%26utm_medium%3Dsocial%26utm_content%3Dlink_in_bio%26fbclid%3DPAcGRvZgJleHRuA2FlbQIxMQBzcnRjBmFwcF9pZA85MzY2MTk3NDMzOTI0NTkAAadLcwVEfBi8z7ziXXYyds-BXTjeVhp0pDf6-riqfFyWiFFh5_OxKw2m9_V3gQ_aem_max822WqVg8lpJOSIE3vxg&e=AUCqIcn50AQffmbQ9a3Ta1kEUd5mZgJch7p4yAd78dPFYps4nF1tdDJkVD3QEOxByOGBVAZKmPNT33jeTSZskkys2TeTlP5ezNNIHfnh_Kb3BHlKC2HPdD2JJsybEpFWjkhGqVk\">BAE Movement Sunset Hike + Serenata\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 19, 5:15 p.m.\u003cbr>725 Tennessee Valley Road, Mill Valley\u003c/em>\u003c/p>\n\n\n\n\u003cp>After a hike to the beach, a norteño music group will perform a sunset serenata, followed by a hike back to the starting point. Tickets: $40. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.delcielobrewing.com/\">Hispanic Heritage Month at Del Cielo Brewing\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/independence-of-mexico-inkietud-musical\">Inkietud Musical\u003c/a>, Sept. 18, 7:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-los-bahianatos\">Los Bahianatos\u003c/a>, Sept. 26, 6:30 p.m. at 701 Escobar St., Martinez.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/livermore-events/independence-of-mexico-mariachi-san-carlos\">Mariachi San Carlos\u003c/a>, 7 p.m., Sept. 19, at 4771 Arroyo Vista, Livermore.\u003cbr>\u003ca href=\"https://www.delcielobrewing.com/martinez-events/live-music-julio-bravo\">Julio Bravo,\u003c/a> 6:30 p.m., Sept. 25, at 4771 Arroyo Vista, Livermore.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://fb.watch/v/93JGWKCL9/\">Clayton’s Hispanic Heritage Celebration\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 20, 12–4 p.m.\u003cbr>The Grove, Clayton\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature ballet folklórico, food vendors, a car show, and performances by Mariachi Mexicanisimo and Soucano. Admission is free. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg\" alt=\"\" class=\"wp-image-13993708\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/6961e62fe2423ef1b276ff8e_LHM-69-p-2600-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Los Hermanos Mendoza in concert. (Courtesy Los Hermanos Mendoza)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.prekindle.com/promo/id/-2852527949096893359\">Los Hermanos Mendoza in Concert\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 25, 9 p.m.\u003cbr>Cornerstone, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>This trio of Mexican-American brothers from Bakersfield blends classic norteño music with country rhythms. Tickets: $28–34. They’ll be back in our region for \u003ca href=\"https://loshermanosmendoza.com/#Live\">a show in Napa\u003c/a> on Oct. 25. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/viva-fall-fest-tickets-1994684796923\">Viva Fall Fest\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 1–5 p.m.\u003cbr>Fourth Street Makers Row, Berkeley\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live Latin music, folklórico performances, salsa dancing, food, and local makers. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"http://hayward.org/mariachi/\">Hayward Mariachi Festival\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–6 p.m.\u003cbr>Southland Mall, Hayward\u003c/em>\u003c/p>\n\n\n\n\u003cp>Live performances by mariachi bands along with food and craft vendors. Admission is free.\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://sfpl.org/events/2026/09/26/celebration-viva-kickoff-party\">¡VIVA! Kickoff Party\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 26, 12–4 p.m.\u003cbr>San Francisco Main Public Library, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a musical performance by Francisco Herrera, a reading by Jaime Cortez from his book \u003cem>Gordo\u003c/em>, a reading by author Cynthia Gómez from her book \u003cem>Muñeca\u003c/em> and a performance by TANGO INC. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://ticketon.com/en/events/gran-festival-viva-nicaragua-newark-ca-2026-09-27-ynevlubykmzg\">Gran Festival Viva Nicaragua\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Sept. 27, 10:30 a.m.\u003cbr>Swiss Park, Newark\u003c/em>\u003c/p>\n\n\n\n\u003cp>A day celebrating Nicaraguan food, culture and music. Admission is $35 or free for youths age 10 and younger. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg\" alt=\"\" class=\"wp-image-13993699\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/09/La-Mar-Beverage-Director-Uriel-S-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">La Mar’s beverage director Uriel Serrano. (Courtesy of La Mar)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://lamarcebicheria.com/san-francisco/\">Hispanic Heritage Month at La Mar\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Pier 1 ½, The Embarcadero, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/2fzICERPDmIOBW4LSQuGNh73I51?domain=eventbrite.com\">Dance class\u003c/a> with Oakland’s Cunamacué, an Oakland-based Peruvian dance studio. Sept. 19, 12–1 p.m. $19 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/XmJYCG69GouEwJ3kH1CmXhBJpuT?domain=eventbrite.com\">Latino spirits and cocktails workshop\u003c/a> led by La Mar’s beverage director, Uriel Serrano. Oct. 3, 3–4 p.m. $49 per person. \u003c/p>\n\n\n\n\u003cp>\u003ca href=\"https://url.us.m.mimecastprotect.com/s/dzc2CL9PNwTVLPBKi5IDWhyWKGi?domain=opentable.com\">Entre Amigos\u003c/a> waterfront fiesta in partnership with Teleferic, Pacifico and Xica featuring signature dishes, live music, dancing and cocktails. Oct. 11, 12–3 p.m. $106.80–$130.80 per person. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.eventbrite.com/e/pilates-banda-tickets-1998928747694\">Banda & Pilates\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 4, 11 a.m.–3 p.m.\u003cbr>San Leandro Marina, San Leandro\u003c/em>\u003c/p>\n\n\n\n\u003cp>This event will feature a live banda, a 60-minute guided Pilates class, wellness information, vendors, complimentary tacos, community building and a goodie bag. Pink attire requested. Tickets: $39.19–$65.87. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://www.instagram.com/portalartesanal1?utm_source=ig_web_button_share_sheet&igsi=ZDNlZDc0MzIxNw==\">Portal Artesanal Ribbon Cutting Ceremony\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>Oct. 11, 12 p.m.\u003cbr>3091 N Main St., Walnut Creek\u003c/em>\u003c/p>\n\n\n\n\u003cp>Boutique with live performances, Mexican traditions, food and party favors. Admission is free. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">\u003ca href=\"https://accionlatina.org/fuentesgallery/\">Otra Onda/Otra Vez Photography Exhibit\u003c/a>\u003c/h2>\n\n\n\n\u003cp>\u003cem>1–5 p.m., Thursdays and Fridays until Oct. 17\u003cbr>Acción Latina, Juan R. Fuentes Gallery, San Francisco\u003c/em>\u003c/p>\n\n\n\n\u003cp>The show includes 50 photos of lowriders by Joe Ramos, Lou Dematteis, Gato Rivera, Yolanda Lopez, Gustavo Vasquez, and Wilfredo Castaño. Admission is free.\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "how-to-show-up-for-your-community-this-hispanic-heritage-month",
"title": "How to Show Up for Your Community This Hispanic Heritage Month",
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"headTitle": "How to Show Up for Your Community This Hispanic Heritage Month | KQED",
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"content": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n",
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"\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n",
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"\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n",
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"\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n",
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"\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n",
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"\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n",
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"\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n",
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"\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n",
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"\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n",
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"\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n",
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"\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n",
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"\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n",
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"\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n",
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"\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n",
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"\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n",
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"\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art.\u003ccite class=\"wp-inline-image-credit\"> (Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n",
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"\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n"
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"innerHTML": "\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n",
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"\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n",
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"\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n",
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"\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n",
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"\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n"
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"innerHTML": "\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n",
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"\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n",
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"\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n",
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"\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n"
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"text": "Practical ways to show up this Hispanic Heritage Month: ",
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"innerHTML": "\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n",
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"\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n"
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"text": "Attend Hispanic Heritage Month events "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n"
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"innerHTML": "\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n",
"innerContent": [
"\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n"
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"innerHTML": "\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n",
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"\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n"
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"innerHTML": "\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n",
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"\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico.\u003ccite class=\"wp-inline-image-credit\"> (Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n"
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"text": "Prioritize shopping at Latino-owned businesses, especially small ones"
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"\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n"
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"innerHTML": "\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n",
"innerContent": [
"\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n"
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"innerHTML": "\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n",
"innerContent": [
"\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n"
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"innerHTML": "\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n",
"innerContent": [
"\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n"
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"text": "Read more books about Latin American identity and history by Latino authors "
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"innerHTML": "\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n",
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"\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n"
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"innerHTML": "\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n",
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"\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n"
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"innerHTML": "\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n",
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"\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n"
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"excerpt": "This Hispanic Heritage Month, support your community with intention and thoughtfulness. \n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>Tucked inside a compact shop near the corner of 25th and Mission streets in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a>, Mission Lotería is evolving from promoting local businesses into a small business of its own.\u003c/p>\n\n\n\n\u003cp>The organization, which started in 2019, plans to open its first storefront on Sept. 10 at 2884 Mission St., selling giftable items such as hand-painted clay coffee mugs, purses designed by a Colombian artist, clothing, and stationery and cards designed by Bay Area artists. \u003c/p>\n\n\n\n\u003cp>“What began years ago as a creative campaign celebrating the Mission, supporting neighborhood businesses, and bringing our community together has grown into more than we could have imagined,” said Luis Quiroz, founder of Mission Lotería. \u003c/p>\n\n\n\n\u003cp>The store’s opening coincides with the start of Hispanic Heritage Month, which spans from Sept. 15 to Oct. 15.\u003c/p>\n\n\n\n\u003cp>“I intentionally planned the store opening just before Hispanic Heritage Month so that we could lean into the festivities that were to come and be able to highlight the Latino voices and the Latino artists that are going to be featured here.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg\" alt=\"\" class=\"wp-image-12098318\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-01-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Lotería art at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Mission Lotería takes inspiration from Lotería, a beloved bingo-style board game from Mexico known for iconic images such as a cactus plant, a woman in a small boat on Lake Chapala, a man carrying a large globe on his back and a radiant sun. Quiroz, 36, created the marketing platform to support local artists and small businesses by organizing community events and neighborhood tours. \u003c/p>\n\n\n\n\u003cp>“I want people to visit Mission Lotería and then venture into a cafe shop or a taqueria or a restaurant or another brick-and-mortar store,” Quiroz said. “It’s the starting point to bring them to the other parts of the Mission.” \u003c/p>\n\n\n\n\u003cp>The organization provides a template for how to support Latino businesses with intention and thoughtfulness, especially at a time when the Trump administration \u003ca href=\"https://www.kqed.org/news/12087915/bay-area-cities-ask-us-judge-to-block-trump-from-cutting-funds-over-dei-immigration\">vigorously attacks diversity initiatives\u003c/a> and has \u003ca href=\"https://www.kqed.org/news/12097313/northern-california-ice-arrests-surged-this-summer\">launched a deportation apparatus\u003c/a> that has largely targeted Latino immigrants and hurts Latine communities nationwide.\u003c/p>\n\n\n\n\u003cp>“To be sitting here and about to open a storefront in the Mission, in the Latino cultural district of San Francisco,” said Quiroz, who was previously undocumented. “It’s my way of resisting. They’re not going to hold me down. They’re not going to hold us down. We’re here, we’re here to stay, and we’re out here. We’re thriving.” \u003c/p>\n\n\n\n\n\n\u003cp>This year’s Hispanic Heritage Month presents an opportunity for Latinos to support businesses, organizations and community members who have \u003ca href=\"https://www.kqed.org/news/12096833/how-immigration-raids-are-affecting-children-in-los-angeles\">felt the toll\u003c/a> of the administration’s anti-immigration policies that \u003ca href=\"https://www.kqed.org/forum/2010101913621/the-psychological-toll-of-trumps-immigration-policies-on-bay-area-latinos\">have had a chilling effect\u003c/a>, with immigrants staying home, shopping less, attending fewer public events and even being afraid to speak Spanish in public. \u003c/p>\n\n\n\n\u003cp>This has also been a challenging year for many Latinx-owned businesses between the fear immigrants are feeling and higher costs of doing business, said Alicia Villanueva, owner and founder of Hayward-based Alicia’s Tamales Los Mayas.\u003c/p>\n\n\n\n\u003cp>Seeing \u003ca href=\"https://www.kqed.org/news/12073728/us-citizen-army-veteran-detained-by-ice-sues-for-damages-in-federal-court\">hardworking people\u003c/a> picked up off the street, \u003ca href=\"https://www.kqed.org/news/12094994/detained-at-green-card-interview-how-a-bay-area-family-is-healing-from-sudden-separation?utm_medium=email&utm_source=engagingnetworks&utm_campaign=20260814_NewsDaily_Newsletter_SponsorBlock&utm_content=20260814_NewsDaily_Newsletter_SponsorBlock+8642121190\">families being separated\u003c/a>, and \u003ca href=\"https://www.kqed.org/news/12028303/ice-arrest-left-bay-area-man-hospitalized-struggling-breathe-attorney-says\">parents being detained\u003c/a> and leaving children behind is demoralizing, she said. \u003c/p>\n\n\n\n\u003cp>“I am a citizen now, since last year, and I still feel this trauma,” she said. “Like when I’m driving, and I see the police or something — it scares me.”\u003c/p>\n\n\n\n\u003cp>For many food vendors, Hispanic Heritage Month is one of the busiest times of the year, Villanueva said, but this year is different because the community needs a morale boost.\u003c/p>\n\n\n\n\u003cp>“We really celebrate our cultures, our cuisine and all these traditions that we bring from our countries,” she said. “To keep our traditions alive is one of the responsibilities that we have for future generations.” \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg\" alt=\"\" class=\"wp-image-12098323\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/09/260903-KOndaSeptember-06-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Concha candles and mugs for sale at Mission Lotería’s new storefront in San Francisco on Sept. 3, 2026. The space will serve as a home for community events, workshops and local art. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Villanueva said it pains her to see immigrants living in fear and suffering, especially since she understands the desire to come to the United States to work and advance. \u003c/p>\n\n\n\n\u003cp>She started her company in 2010 after selling tamales door to door. She joined a business incubator program for entrepreneurs at San Francisco-based La Cocina that helped her establish a wholesale and catering business and secure capital to grow. \u003c/p>\n\n\n\n\u003cp>Sixteen years later, Villanueva employs 21 workers who cater events, sell food to retail stores, provide passenger meals for Alaska Airlines and make school lunches for students throughout Northern California. Her next goal is national distribution, the 65-year-old said. She embodies an ethos of permanent optimism that many immigrants espouse. \u003c/p>\n\n\n\n\u003cp>“The time is really hard,” Villanueva said. “But if you have your passion, your dreams, no matter what, just keep going. Don’t be afraid.” \u003c/p>\n\n\n\n\n\n\u003cp>Still, for many Latines, Hispanic Heritage Month can come off as cringe. Corporations use it as a time to pander to Latinos and perform solidarity with clichés such as adding pictures of tacos to non-food-related content or putting the Spanish letter ñ where it doesn’t belong. So it’s no wonder why many people tend to snub their noses at seasonal, tone-deaf marketing. \u003c/p>\n\n\n\n\u003cp>What I can appreciate about Hispanic Heritage Month is the opportunity to unapologetically lean into the beauty, strength and value of Latino culture. Lately, I have been hearing the phrase, “Solo el pueblo salva al pueblo” (Only the community will save the community), which reminds me that celebrating Hispanic Heritage Month might include sharing our culture with others — but it’s most important to show up for ourselves. \u003c/p>\n\n\n\n\u003cp>“We think about Latinx heritage 365 days a year,” said Josiah Alderete, co-owner of Medicine for Nightmares in San Francisco. The bookstore is Black- and Latino-owned and has made a point to stock books written by and about people of color from its inception five years ago — not just for affinity months. \u003c/p>\n\n\n\n\u003cp>“I’m always thrilled people celebrate Hispanic Heritage Month, but the truth is, we are always celebrating it,” he said. “You can come in here and see yourself 12 months of the year.” \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Practical ways to show up this Hispanic Heritage Month: \u003c/h2>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Attend Hispanic Heritage Month events \u003c/h3>\n\n\n\n\u003cp>Cities and organizations across the Bay Area are planning festivities to honor and celebrate Latine residents and culture, which has turned into an act of resistance. (Check out K Onda’s comprehensive guide.) \u003c/p>\n\n\n\n\u003cp>Over the last year, several event organizers have said they were advised against holding large public gatherings like festivals for fear of ICE showing up and detaining people. \u003c/p>\n\n\n\n\u003cp>But most organizers decided that offering joy, reinforcing culture and coming together was more important than giving in to fear. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg\" alt=\"\" class=\"wp-image-12030084\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250305_TariffsImpact_GC-10_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" />\u003cfigcaption class=\"wp-element-caption\">Dolls for sale at Luz de Luna, a gift store on 24th Street in San Francisco, on March 5, 2025. Owner Denise Gonzales says about 70% of the products sold in store are imported from Mexico. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Prioritize shopping at Latino-owned businesses, especially small ones\u003c/h3>\n\n\n\n\u003cp>I covered retail and consumer issues many years ago, and the biggest lesson I learned was that consumers have way more power than they know. \u003c/p>\n\n\n\n\u003cp>Every dollar people spend fuels someone’s bottom line, so choose where you shop wisely, because our spending power picks winners and losers every day. \u003c/p>\n\n\n\n\u003cp>That’s why I don’t feel bad buying an artisan or locally made item such as soaps, honey, produce from a farmer’s market or a handmade gift, even if I could have found something cheaper at a big-box store. \u003c/p>\n\n\n\n\u003cp>When I buy a cup of fruit from a street vendor, I feel good about buying a healthy snack and supporting someone who is often depending on that day’s sales to survive. \u003c/p>\n\n\n\n\u003ch3 class=\"wp-block-heading\">Read more books about Latin American identity and history by Latino authors\u003cstrong> \u003c/strong>\u003c/h3>\n\n\n\n\u003cp>For a dose of cultural criticism and an exploration of how personal histories intersect with mainstream culture, I recommend \u003ca href=\"https://www.penguinrandomhouse.com/books/704670/magicalrealism-by-vanessa-angelica-villarreal/\">\u003cem>Magical/Realism: Essays on Music, Memory, Fantasy, and Borders\u003c/em> by Vanessa Angélica Villarreal\u003c/a>, which I recently read and found evocative. \u003c/p>\n\n\n\n\u003cp>Other books to check out: \u003ca href=\"https://www.simonandschuster.com/books/Migrant-Heart/Reyna-Grande/9781668055274\">\u003cem>Migrant Heart\u003c/em> by Reyna Grande\u003c/a>, a true gem of a writer who makes her home in Northern California, and \u003ca href=\"https://www.simonandschuster.com/books/Keeper-of-My-Kin/Ada-Ferrer/9781668025659\">\u003cem>Keeper of My Kin: Memoir of an Immigrant Daughter\u003c/em>\u003c/a> by Ada Ferrer, who appeared \u003ca href=\"https://www.kqed.org/forum/2010101913858/a-family-divided-by-cubas-revolution\">on Forum earlier this year\u003c/a>. \u003c/p>\n\n\n\n\u003cp>And, here are some recommendations from Alderete, of Medicine for Nightmares: the young adult novel, \u003ca href=\"https://www.harpercollins.com/products/estela-undrowning-rene-pena-govea\">\u003cem>Estela, Undrowning\u003c/em>\u003c/a> by San Francisco writer and educator \u003ca href=\"https://www.kqed.org/forum/2010101913189/local-ya-novels-tell-san-francisco-stories\">René Peña-Govea\u003c/a>; the poetry collection \u003ca href=\"https://unpress.nevada.edu/9781647792183/where-heaven-sinks/\">\u003cem>When Heaven Sinks\u003c/em>\u003c/a> by María Esquinca (who coincidently is a former KQED colleague); the nonfiction book \u003ca href=\"https://wwnorton.com/books/9781324004370\">\u003cem>Bad Mexicans: Race, Empire & Revolution in the Borderlands\u003c/em>\u003c/a> by Kelly Lytle Hernández; and the memoir \u003ca href=\"https://www.penguinrandomhouse.com/books/803724/terrestre-spanish-edition-by-cristina-rivera-garza/\">\u003cem>Terrestre\u003c/em>\u003c/a> by Pulitzer Prize-winning writer and scholar Cristina Rivera Garza.\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On a recent visit to my hometown, a close friend who got married last year came over while one of my tías had also stopped by. \u003c/p>\n\n\n\n\u003cp>As we sat around the kitchen table, my tía turned to my friend and asked, “When are you going to have a baby?” \u003c/p>\n\n\n\n\u003cp>My friend laughed and said, “You sound just like my mom!” \u003c/p>\n\n\n\n\u003cp>The decision to have children is a deeply personal one, and yet, for much of my adult life, I experienced these pushy, intrusive exchanges with my mom, tías and adults older than me, who seemed to think that telling me to have children was their mandate. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg\" alt=\"\" class=\"wp-image-12078178\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">A mother looking out the window while holding the baby in her arms. (Rawl Stock/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>While those conversations are cringey, they also align with the family-oriented, pro-baby, if you will, aspects of Latino culture.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n\n\n\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n\n\n\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\">\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025. (Qian Weizhong/VCG via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n\n\n\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n\n\n\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n\n\n\n\n\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n\n\n\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n\n\n\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n\n\n\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n\n\n\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n\n\n\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n\n\n\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n\n\n\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"alignleft size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"1588\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\">\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. (Courtesy of Child Trends)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n\n\n\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n\n\n\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n\n\n\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n\n\n\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n\n\n\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n\n\n\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n\n\n\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n\n\n\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n\n\n\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n\n\n\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n\n\n\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n\n\n\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n\n\n\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. (Courtesy of Fabiola Sway)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n\n\n\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n\n\n\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>And, making sure that as a community, we support policies that empower Latines in whatever path they end up on.\u003c/p>\n\n",
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"innerHTML": "\n\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n",
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"innerHTML": "\n\u003cp>On a recent visit to my hometown, a close friend who got married last year came over while one of my tías had also stopped by. \u003c/p>\n",
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"innerHTML": "\n\u003cp>My friend laughed and said, “You sound just like my mom!” \u003c/p>\n",
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"innerHTML": "\n\u003cp>The decision to have children is a deeply personal one, and yet, for much of my adult life, I experienced these pushy, intrusive exchanges with my mom, tías and adults older than me, who seemed to think that telling me to have children was their mandate. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n",
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"\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n"
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"innerHTML": "\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n",
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"\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n",
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"\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n"
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"innerHTML": "\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n",
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"\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n",
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"\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n",
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"\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n",
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"\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n",
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"\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n"
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"innerHTML": "\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n",
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"\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n",
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"\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n",
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"\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n"
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"innerHTML": "\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n",
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"\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image alignleft size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. \u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image alignleft size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" />\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. \u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n",
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"\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n",
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"\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n",
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"\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n",
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"\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n",
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"\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n"
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"innerHTML": "\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n",
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"\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n",
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"\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n",
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"\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n",
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"\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" />\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n",
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"\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n"
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"innerHTML": "\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n",
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"\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n",
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"\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n"
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"innerHTML": "\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n",
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"\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n"
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"innerHTML": "\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n",
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"\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n"
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"innerHTML": "\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n",
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"\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. \u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" />\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. \u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n",
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"\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n",
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"\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n"
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"innerHTML": "\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n",
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"\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n"
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"innerHTML": "\n\u003cp>And, making sure that as a community, we support policies that empower Latines in whatever path they end up on.\u003c/p>\n",
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"\n\u003cp>And, making sure that as a community, we support policies that empower Latines in whatever path they end up on.\u003c/p>\n"
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\n\n\n\u003cp>On a recent visit to my hometown, a close friend who got married last year came over while one of my tías had also stopped by. \u003c/p>\n\n\n\n\u003cp>As we sat around the kitchen table, my tía turned to my friend and asked, “When are you going to have a baby?” \u003c/p>\n\n\n\n\u003cp>My friend laughed and said, “You sound just like my mom!” \u003c/p>\n\n\n\n\u003cp>The decision to have children is a deeply personal one, and yet, for much of my adult life, I experienced these pushy, intrusive exchanges with my mom, tías and adults older than me, who seemed to think that telling me to have children was their mandate. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg\" alt=\"\" class=\"wp-image-12078178\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/BirthrightCitizenshipGetty1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">A mother looking out the window while holding the baby in her arms. (Rawl Stock/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>While those conversations are cringey, they also align with the family-oriented, pro-baby, if you will, aspects of Latino culture.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Data proves that to be the case: Latinas have more children than women from any other demographic group and have been pulling up the U.S. birthrate for decades, according to research organization Child Trends. \u003c/p>\n\n\n\n\u003cp>So, while conservative women such as Erika Kirk tell mostly white young women to have “babies you can’t afford,” I find myself thinking, “Excuse me, \u003ca href=\"https://www.childtrends.org/publications/nearly-half-hispanic-children-families-low-incomes\">Latine\u003c/a> families have been doing that forever! And we don’t get credit for it.” \u003c/p>\n\n\n\n\u003cp>I started thinking about birth rates after learning that the U.S. population is now growing much more slowly. And how the Trump administration’s crackdown on immigration enforcement, which has largely targeted Latinos, and its unsuccessful attempt to strike down birthright citizenship, could worsen the problem. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1334\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/02/GettyImages-2197914000-scaled-e1740613370625.jpg\" alt=\"\" class=\"wp-image-12026832\">\u003cfigcaption class=\"wp-element-caption\">A protester waves the national flags of Mexico during a demonstration for immigrants’ rights outside of Los Angeles City Hall on Feb. 5, 2025. (Qian Weizhong/VCG via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>I’ve been hearing about a Latino boom that would eventually lead to the entire country where white people were no longer the majority. This happened in \u003ca href=\"https://www.pewresearch.org/short-reads/2014/01/24/in-2014-latinos-will-surpass-whites-as-largest-racialethnic-group-in-california/\">California in 2014 when Latinos became the largest demographic group\u003c/a>. \u003c/p>\n\n\n\n\u003cp>“Demographics are destiny,” experts were often quoted as saying. For years, I thought growth would equate to “strength in numbers” for Latinos, allowing us to achieve socioeconomic parity with white people. That hasn’t happened.\u003c/p>\n\n\n\n\u003cp>Pew Research \u003ca href=\"https://www.pewresearch.org/short-reads/2025/10/22/key-facts-about-us-latinos/#latinos-have-played-a-major-role-in-u-s-population-growth\">reported last fall\u003c/a> that Latino immigrants and their children contributed significantly to U.S. population growth and “made up 20% of people in the U.S. in 2024, up from 13% in 2000 and just 5% in 1970.\u003c/p>\n\n\n\n\n\n\u003cp>“The nation’s population grew by 58.7 million people from 2000 to 2024, and Hispanics accounted for 56% of this increase — a greater share than any other racial or ethnic group,” Pew reported.\u003c/p>\n\n\n\n\u003cp>And now, with the Trump administration’s crackdown on all immigration, projections for Latine growth could change. \u003c/p>\n\n\n\n\u003cp>Hispanics were projected to reach 111.2 million or 27.5% of the total U.S. population by 2060, up from 57.4 million or 17.8% in 2016, according to a \u003ca href=\"https://www.census.gov/content/dam/Census/library/publications/2020/demo/p25-1144.pdf\">U.S. Census report from 2020\u003c/a>. \u003c/p>\n\n\n\n\u003cp>Trump’s deportation machine, which has largely targeted Latinos, has already led to up to an \u003ca href=\"https://www.dhs.gov/news/2026/01/20/dhs-sets-stage-another-historic-record-breaking-year-under-president-trump\">estimated 3 million people leaving the country, according to the U.S. Department of Homeland Security.\u003c/a> \u003c/p>\n\n\n\n\u003cp>“It’s too early to tell” how Trump’s immigration enforcement will alter the Latino population, said Lina Guzman, chief strategy officer at Child Trends and director of its Hispanic Institute.\u003c/p>\n\n\n\n\u003cp>“Part of it’s going to depend on who’s getting deported, the volume or number of people that are being deported,” she said, but impacts are already being felt. “Deportation efforts are impacting access to services. For example, access to doctors, including contraceptive services or prenatal care.”\u003c/p>\n\n\n\n\u003cp>In California, Latino babies account for about half of all babies, compared with a quarter of all babies nationwide. \u003c/p>\n\n\n\n\u003cp>More than 90% of Latino children are U.S. citizens, so it’s really future generations that hold the key to population growth, Guzman said. \u003c/p>\n\n\n\u003cdiv class=\"wp-block-image\">\n\u003cfigure class=\"alignleft size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"1587\" height=\"1588\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg\" alt=\"\" class=\"wp-image-12094642\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman.jpg 1587w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-1536x1536.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/Lina_Guzman-600x600.jpg 600w\" sizes=\"auto, (max-width: 1587px) 100vw, 1587px\">\u003cfigcaption class=\"wp-element-caption\">Lina Guzman, chief strategy officer at research organization Child Trends and director of its Hispanic Institute, said birth rates are going down for all demographic groups, but the rate has fallen fastest among Latinas. (Courtesy of Child Trends)\u003c/figcaption>\u003c/figure>\n\u003c/div>\n\n\n\u003cp>Trump’s deportation campaign is “also having a general chilling effect on Latino communities overall, including among those that are U.S. born citizens,” she told me. “It very much could impact a desire to have children when that time comes for them to have a child or to have another child.”\u003c/p>\n\n\n\n\u003cp>Overall U.S. birth rates have been in decline for decades, Guzman said, but “what’s been different in particular over more recent years and really since the turn of the century is that the decline in the fertility rates has been the steepest among Latina women,” she said. \u003c/p>\n\n\n\n\u003cp>It turns out that Latines are just as susceptible to the conditions that are making parenthood more out of reach for everyone: the high cost of raising a child, financial uncertainty, lack of access to affordable childcare and lack of paid parental leave.\u003c/p>\n\n\n\n\u003cp>The demographic profile of who gives birth is also changing, Guzman told me. \u003ca href=\"https://www.npr.org/2026/04/09/nx-s1-5777587/teen-birth-rates-hit-another-historical-low-2025-cdc\">Teen pregnancy fell \u003c/a>by about 80% from 1991 to 2025. \u003c/p>\n\n\n\n\u003cp>Women are choosing to have children later in life, but the data shows that earning degrees and working make women less likely to have children.\u003c/p>\n\n\n\n\u003cp>That seems like a contradiction given that for many would-be parents, financial stability is a precursor to having children. \u003c/p>\n\n\n\n\u003cp>Guzman said affordability often hinges on three key expenses: the cost of childcare, housing and healthcare. \u003c/p>\n\n\n\n\u003cp>“These three issues around affordability may be more pronounced among the Latino communities and for Latina women because of where they live, because of the kinds of jobs that they have, the kinds of salaries that they make and the options that they have in their community.” \u003c/p>\n\n\n\n\u003cp>Fertility is a delicate subject that I’ve learned requires care when talking about. It might be commonplace for elders to lecture younger generations on having babies, but those conversations can trigger sadness, shame and despair. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg\" alt=\"\" class=\"wp-image-12024749\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/01/20250129_UCBerkeleyRally_GC-26-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Students and supporters rally in response to the mass deportations ordered by the Trump administration at Sproul Plaza on the University of California, Berkeley campus on Wednesday, Jan. 29, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Motherhood seemed like a normal path to take if I were to ever meet my person, but it also seemed hard, scary, expensive, and consuming,” writes Johanna Ferreira, a Latina journalist, in \u003ca href=\"https://www.popsugar.com/health/latinas-egg-freezing-fertility-access-49453001\">an article about freezing her eggs\u003c/a> at age 39 for PopSugar Juntos. \u003c/p>\n\n\n\n\u003cp>She recalled being told repeatedly that “Latinas are naturally fertile” and just being a Latina meant she’d have no issues conceiving a baby if she ever wanted to. \u003c/p>\n\n\n\n\u003cp>Those myths obscure the reality that Latines experience infertility, and even when people do have children, raising them is increasingly more challenging. \u003c/p>\n\n\n\n\u003cp>As soon as I finished college and started working, I started heeding lots of pressure from elders to get married — advice I mostly brushed off. \u003c/p>\n\n\n\n\u003cp>I was 32 when my husband and I got engaged. The conversations turned into, “Congrats! Now, when are you going to have a baby?” And, of course, the demands only intensify as soon as you have one child. “When is the next one coming?” \u003c/p>\n\n\n\n\u003cp>Now, as a mom of two in my mid-40s, I’m regularly asked about a third one. My response: two is enough.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg\" alt=\"\" class=\"wp-image-12094633\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/08/KOnda_BlancaTorresyFamilia1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Blanca Torres flanked by her two children in 2024. (Courtesy of Fabiola Sway)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>These brief questions and answers belie the complexity of all the decisions and feelings that go into becoming a parent. \u003c/p>\n\n\n\n\u003cp>Amid all the challenges of having and raising children, I would hope to see that Latine pro-family cultural norms would strengthen families. \u003c/p>\n\n\n\n\u003cp>I would like to see the conversation move forward; not asking when children are coming, but instead asking, “What can I do to support your decision to have or not have children?” \u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>And, making sure that as a community, we support policies that empower Latines in whatever path they end up on.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "luis-valdez-claims-the-spotlight-in-american-pachuco",
"title": "Luis Valdez Claims the Spotlight in ‘American Pachuco’",
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"headTitle": "Luis Valdez Claims the Spotlight in ‘American Pachuco’ | KQED",
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"content": "\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n\n\n\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n\n\n\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n\n\n\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n\n\n\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg\" alt=\"Four men, outdoors and seen from below, act out a scene dressed in simple clothes and wearing signs around their neck to indicate which group they belong to.\" class=\"wp-image-13992059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez (center) performing with El Teatro Campensino with Felipe Cantu (left) and Danny Valdez (right) in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ (Courtesy of the Tom & Ethel Bradley Center at California State University, Northridge)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n\n\n\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n\n\n\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n\n\n\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n\n\n\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n\n\n\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr> (Frasier Bradshaw)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n\n\n\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n\n\n\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n\n\n\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n\n\n\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n\n",
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"innerHTML": "\n\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n",
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"\n\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n"
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"innerHTML": "\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n",
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"\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n",
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"\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n",
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"\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n"
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"innerHTML": "\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n",
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"\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n"
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg\" alt=\"Four men, outdoors and seen from below, act out a scene dressed in simple clothes and wearing signs around their neck to indicate which group they belong to.\" class=\"wp-image-13992059\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Valdez (center) performing with El Teatro Campensino with Felipe Cantu (left) and Danny Valdez (right) in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n",
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"\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n"
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"innerHTML": "\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n",
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"\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n"
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"innerHTML": "\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n",
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"\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n",
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"\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n",
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"\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n"
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"innerHTML": "\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n",
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"\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n"
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"innerHTML": "\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n",
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"\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1200x675.jpg 1200w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr>\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\"/>\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr>\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n",
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"\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n"
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"innerHTML": "\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n",
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"\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n"
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"innerHTML": "\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n",
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"\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n",
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"\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n"
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"innerHTML": "\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n",
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"\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n",
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"headline": "Luis Valdez Claims the Spotlight in ‘American Pachuco’",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Luis Valdez was just a young boy when he landed his first theatrical role. Before he could join his classmates on stage, however, his family was evicted on short notice, and forced to move.\u003c/p>\n\n\n\n\u003cp>All these years later, Valdez, one of 10 children of California migrant farmworkers, still remembers the pain. He could have slipped down the hole of disappointment. Instead, he says, “It became the hungry mouth of my creativity.”\u003c/p>\n\n\n\n\u003cp>In David Alvarado’s crisply entertaining documentary \u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em>, ample justice is given to a gifted artist who transcended his circumstances and carved new trails. The film, which earlier this year won an Audience Award at Sundance, opens Friday, July 31 at the Roxie Theater with director David Alvarado and Valdez himself on hand.\u003c/p>\n\n\n\n\u003cp>The Delano, California-born Valdez wrote and directed plays for El Teatro Campesino (The Farm Workers Theatre), which he founded in his early 20s and led for decades. His major works include \u003cem>Zoot Suit\u003c/em> (the first Chicano play on Broadway, later adapted into a film) and \u003cem>Corridos! Tales of Passion and Revolution\u003c/em>, a hit at San Francisco’s Marines Memorial Theater in the early ’80s (and which Valdez adapted a few years later for PBS).\u003c/p>\n\n\n\n\u003cp>Valdez’s most widely seen work, however, is \u003cem>La Bamba\u003c/em>, the 1987 biopic of Chicano rock ‘n’ roller Richie Valens that Valdez researched, wrote and directed. (Among its other lasting merits, the film also yielded Los Lobos’ hit cover of the title track.)\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg\" alt=\"Four men, outdoors and seen from below, act out a scene dressed in simple clothes and wearing signs around their neck to indicate which group they belong to.\" class=\"wp-image-13992059\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_02-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez (center) performing with El Teatro Campensino with Felipe Cantu (left) and Danny Valdez (right) in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ (Courtesy of the Tom & Ethel Bradley Center at California State University, Northridge)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>\u003cem>American Pachuco: The Legend of Luis Valdez\u003c/em> employs two narrators. Valdez, sharp and jovial in his mid-80s, recalls his youthful stint with the San Francisco Mime Troupe before getting involved in the nascent National Farm Workers Association (NFWA) founded by Cesar Chavez in 1962. The Mime Troupe’s influence colors Valdez’s early plays like \u003cem>The Shrunken Head of Pancho Villa\u003c/em>, which used absurdist comedy to depict the economic and social situation of Mexican and Mexican-American laborers and their families.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>During the catalytic NFWA march to Sacramento in the spring of 1966, El Teatro Campesino performed in many places along the route, attracting new participants to the cause. Chavez, meanwhile, decided he needed organizers and activists for NFWA’s expanding national campaign more than he needed actors, and Valdez and his cohorts set off on their own, making San Juan Bautista their base.\u003c/p>\n\n\n\n\u003cp>David Alvarado illustrates this splendid oral history with acres of compelling archival footage — the young Valdez, sporting an omnipresent Che Guevara-esque cigar, is charming and charismatic. Alvarado bolsters this through interviews with NFWA luminary Dolores Huerta, as well as Valdez’s brother and wife, who performed with El Teatro Campesino.\u003c/p>\n\n\n\n\u003cp>Alvarado also makes an unexpected and rather risky choice. He invites a second narrator, a streetwise commentator, to this genially mannered affair: a pachuco, similar to the swaggering L.A. protagonist of \u003cem>Zoot Suit\u003c/em>, a 1940s “street cat with style.”\u003c/p>\n\n\n\n\u003cp>For that play, Valdez drew on grim, forgotten events in Southern California history, namely the Sleepy Lagoon murder that preceded the Zoot Suit Riots of 1943. The riots consisted of servicemen and sailors attacking Mexican-American youths and ripping off their clothes – their justification being that zoot suits used an excessive and “unpatriotic” amount of fabric during wartime rationing.\u003c/p>\n\n\n\n\u003cp>It was blatant racism, of course. The zoot suit, in the ’40s and in Valdez’s play, was an expression of identity and style. It was adopted by guys whose parents worked menial jobs to make a better life for their kids. (Like the fieldwork of the ’60s and the stockyard labor of today, the jobs were essential, arduous and largely performed by immigrants.)\u003c/p>\n\n\n\n\u003cp>This is the quintessential American phenomenon — children of immigrants navigating racist treatment on the slow path to assimilation. The zoot suiters of the ’40s, just like the newly minted Chicanos of the ’60s, were simply trying to make their way.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg\" alt=\"An older latino man in a Black jacket and glasses sits inside a high-ceiling church-like building, with chandeliers and wooden features\" class=\"wp-image-13992061\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/americanpachuco_still_03-1200x675.jpg 1200w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Luis Valdez being interviewed in a scene from the documentary ‘American Pachuco: The Legend of Luis Valdez.’ \u003cbr> (Frasier Bradshaw)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>A recurring thread of \u003cem>American Pachuco\u003c/em> is the divergent path of Luis Valdez’s older brother Frank, a science whiz who became an Air Force engineer. Frank believed that achieving the American dream was his ticket to burying and denying his roots as a child of farmworkers. No matter what he accomplished, though, the racism he encountered reminded him that many people saw him as Mexican, not American.\u003c/p>\n\n\n\n\u003cp>One of the functions of the documentary’s pachuco commentator (voiced by \u003cem>Zoot Suit\u003c/em> star Edward James Olmos) is to mirror Valdez’s affection for knocking down the fourth wall separating the audience from the performers. His early plays included improvisation and audience participation. The protagonist of \u003cem>Zoot Suit\u003c/em> famously addresses and confronts the audience directly.\u003c/p>\n\n\n\n\u003cp>By including the pachuco, I think Alvarado is nodding to Valdez’s sophistication as a writer and director. He was not only well-versed in the dynamics of agitprop and commedia del’arte, but in the theory and philosophy of theater. This intellectual component of Valdez’s practice — alluded to when the visionary director Peter Brook visits El Teatro Campesino — is downplayed in the documentary, as if it might distract us from the hard lessons of the fields and the streets. \u003c/p>\n\n\n\n\u003cp>The second half of \u003cem>American Pachuco\u003c/em> walks us backstage for Valdez’s greatest hits, \u003cem>Zoot Suit\u003c/em> and \u003cem>La Bamba\u003c/em>. The L.A. triumph of \u003cem>Zoot Suit\u003c/em> is the film’s highpoint, a moment of public celebration of Chicanos as well as of Valdez, while the New York reviewers’ failure to connect with the culture and language led to them criticizing what they couldn’t understand.\u003c/p>\n\n\n\n\u003cp>In the wake of the \u003cem>pachucos\u003c/em>, Richie Valens emerged in the ’50s with, as one interviewee notes, “Different threads. Different beats. But he had the same swagger.” It’s fair to say that Luis Valdez got past his devastating childhood letdown the same way: through talent and swagger.\u003c/p>\n\n\n\n\u003chr class=\"wp-block-separator has-alpha-channel-opacity\">\n\n\n\n\u003cp>\u003cem>‘American Pachuco: The Legend of Luis Valdez’ opens Friday, July 31, at the \u003ca href=\"https://roxie.com/film/american-pachuco-the-legend-of-luis-valdez/\">Roxie Theater\u003c/a> (3116 16th St., San Francisco). Following the 6:10 p.m. screening, Roberto Hernandez moderates a Q&A with Luis Valdez and filmmakers David Alvarado, Everett Katigbak and Lauren DeFilippo.\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Further Q&As with Alvarado take place on Saturday, Aug. 1 at the \u003ca href=\"https://rafaelfilm.cafilm.org/american-pachuco/\">Smith Rafael Film Center\u003c/a> in San Rafael; Saturday and Sunday, Aug. 1 and 2, at \u003ca href=\"https://rialtocinemas.com/now-playing-elm/american-pachuco-elm/\">Rialto Cinemas Elmwood\u003c/a> in Berkeley; and Sunday, Aug. 2, again at the Roxie\u003c/em>.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History",
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"headTitle": "SF’s ‘House of Latin Rock’ to Receive Landmark Status, Preserving Mission’s Music History | KQED",
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"content": "\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.[aside postID=news_12059299 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251002-DRCOLOR_00168_TV-KQED.jpg']The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s hard to pass one vibrant home in San Francisco’s \u003ca href=\"https://www.kqed.org/news/tag/mission-district\">Mission District\u003c/a> without a second look.\u003c/p>\n\u003cp>Richard Segovia’s house, or the “House of Latin Rock,” is coated with a colorful mural of Latin American performing artists like Carlos Santana, Maria Medina and Pete Escovedo.\u003c/p>\n\u003cp>Every inch of the home is detailed with portraits of historic musicians, rendered in saturated blue, green and orange hues.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Past the front door, Segovia’s living room and rehearsal space are lined with hundreds more photos, records and recognitions from the community: a collection representing decades of music history.\u003c/p>\n\u003cp>On Tuesday, San Francisco’s Board of Supervisors is gearing up to approve landmark status for the house, honoring Segovia’s home and its role in the neighborhood’s rich musical history.\u003c/p>\n\u003cp>The property “serves as a physical anchor for the Latin Rock musical movement,” said Supervisor Jackie Fielder, introducing the proposal at a planning committee meeting the day before. “For decades, this house has functioned as an active cultural hub, serving as a rehearsal space, recording studio and collaborative environment for local artists.”\u003c/p>\n\u003cfigure id=\"attachment_12089004\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089004\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-02-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia sits in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. The home is covered in a large mural honoring dozens of musicians tied to the Mission District’s Latin rock scene, which Segovia has helped preserve for decades. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I have been to many jam sessions at this house, before I became supervisor,” added Supervisor Myrna Melgar, laughing.\u003c/p>\n\u003cp>Segovia said he was “ very honored and very happy” that his home is in the process of receiving the designation, which will protect it from being demolished or altered in the future without the city’s permission.\u003c/p>\n\u003cp>“ My family would be ecstatic,” Segovia said. He believes that, once anointed with landmark protection status, his house will reaffirm the Mission District “as alive and something that we can call our own.”\u003c/p>\n\u003cp>Segovia, who is 72, was born and raised in the Mission, where he continues to reside with his wife Tammy. He’s lived in the “House of Latin Rock” since he was 10, and it would be the third landmark in San Francisco that is also a private residence — along with the “Painted Ladies” in Alamo Square, and the \u003cem>Mrs. Doubtfire \u003c/em>House in the Pacific Heights neighborhood.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The mural on his home is dedicated to a musical movement that he helped build, with distinctly San Franciscan roots: Latin rock.\u003c/p>\n\u003cp>Segovia describes Latin rock as a mixture of blues and Afro-Cuban rhythms and percussion. He credits its creation to a Mission-based band called The Aliens, which was formed in 1964. San Francisco’s psychedelic rock scene also heavily influenced the genre as it evolved during the 1960s.\u003c/p>\n\u003cp>Fielder sought the designation after visiting Segovia’s home to award him with a Certificate of Honor for his volunteer work supporting the development of student musicians within his home studio space.\u003c/p>\n\u003cp>“ She came upstairs, saw all the pictures,” Segovia said. “By the time she got to the music room, it was like, ‘Richard, we have to make this house a landmark.’ I said, ‘Let’s go for it.’”\u003c/p>\n\u003cp>\u003ca href=\"https://citypln-m-extnl.sfgov.org/Commissions/HPC/5_20_2026/Commission%20Packet/2026-002606DES.pdf\">In its proposal\u003c/a> to grant the designation, the city’s Historic Preservation Committee described Segovia’s house as “one of the Mission District’s most significant cultural and public art landmarks.”\u003c/p>\n\u003cp>The committee stressed the significance of the home to the musical movement that its mural honors, as well as its embodiment of the visual art tradition, “Mission Muralismo.”\u003c/p>\n\u003cp>“The mural reflects the tradition of using public art to document community history, honor cultural identity, and reclaim space through color and storytelling,” the committee said. “Like many landmark murals in the neighborhood, it incorporates portraiture, cultural symbolism, and expressive movement to celebrate local heroes and build a sense of shared memory.”\u003c/p>\n\u003cfigure id=\"attachment_12089005\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089005\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260407-LATINROCK-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Richard Segovia points to notes musicians have left in his house on 25th and York streets, known as the Latin Rock House, in San Francisco on April 7, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In order for the designation to be approved, the Board of Supervisors will need to reach a unanimous vote in favor of the proposal. But a representative from Fielder’s office said the proposal had not received any opposition, only “wholehearted support” from the neighboring community.\u003c/p>\n\u003cp>The house’s mural was originally created in 2017 by a local youth program within the mural arts organization Precita Eyes, in collaboration with community muralists Max Marttila and Fred Alvarado.\u003c/p>\n\u003cp>Segovia said the mural continues to evolve under the care of the original muralists and other local artists. He has worked with them to update and restore the painting since then, and he estimated that around 200 performers are currently depicted on the mural.\u003c/p>\n\u003cp>But the “House of Latin Rock” has been a home for music long before the iconic mural graced its exterior. Segovia recalled how, as a teenager, he would open up his garage to play music for the neighborhood when his parents were gone for the day.\u003c/p>\n\u003cfigure id=\"attachment_12089006\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089006\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260626-LATINROCK-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Latin Rock House, owned by musician Richard Segovia, in San Francisco’s Mission District on June 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Back in the day, garages were filled with music,” Segovia said. After Santana’s 1969 performance at Woodstock, “the whole Mission District went from the battle of the barrios to the battle of the bands.”\u003c/p>\n\u003cp>But his homebrew performances stopped abruptly one day, when his parents came home early.\u003c/p>\n\u003cp>“Boy, was I in trouble,” he said. “But then that’s when I knew that music was gonna be my life, you know?”\u003c/p>\n\u003cp>As the young Segovia grew into a professional music career, his home gradually turned into a creative hub for professional musicians across different genres. Like the Mission, he said, the house is alive — with a way of constantly bringing new faces through its doors.\u003c/p>\n\u003cp>“It operates on its own,” Segovia said. “People are drawn to it now because of the years of dedication and music that I gave my whole life to.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.[aside postID=news_12087163 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-KONDAWORLDCUP00428_TV-KQED.jpg']I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=kwmdENkEvJg\u003c/p>\n\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.[aside postID=arts_13991309 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/07/Christian-Vela-soundcheck-5.jpg']Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story was reported for K Onda KQED, a monthly newsletter focused on the Bay Area’s Latinx community. \u003c/em>\u003ca href=\"https://www.kqed.org/newsletters/k-onda\">\u003cem>Click here to subscribe.\u003c/em>\u003c/a>\u003c/p>\n\u003cp>Tracy Garcia had just graduated from the Fashion Institute of Technology in New York when the \u003ca href=\"https://www.kqed.org/news/tag/covid-19\">pandemic\u003c/a> took hold in 2020. Unemployed and with a lot of time on her hands, she started posting sewing tutorials online.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/tag/oakland\">Oakland\u003c/a>-based designer’s social media accounts, dubbed Transformations by Tracy, have since amassed a huge following, along with her “Thriftflip Thursday” videos in which she repurposes items like a wedding dress, tablecloth or thrift store bargains into chic dresses.\u003c/p>\n\u003cp>\u003ca href=\"https://www.instagram.com/transformationsbytracy/reel/DWW_hC8gZ6Y/\">In one video\u003c/a>, the 28-year-old takes a drapey, fuchsia-colored women’s blouse and transforms it into a sleek, fitted cocktail dress.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“And of course we’re going dancing in this, so let’s go,” she said in the video before it cuts to footage of her grooving to bachata at a club.\u003c/p>\n\u003cp>Her goal, Garcia said, is to teach people to make clothes so that they can appreciate all the work and artistry that goes into a garment.\u003c/p>\n\u003cp>“There’s just so much clothing in the world, and I really feel like we don’t need to make any more material,” Garcia said. In her eyes, upcycling “is just seeing the potential within a garment and creating something completely new.”\u003c/p>\n\u003cfigure id=\"attachment_12090679\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-19-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, looks through some of her handmade pieces from her personal collection at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia’s ability to not just reuse an item, but turn it into a work of art, reminded me of the Mexican and Chicano tradition of rasquache, a practice rooted in resourcefulness, creativity and reuse of materials.\u003c/p>\n\u003cp>Rasquachismo stems from the idea of not letting anything useful go to waste, said Aída Hurtado, a professor of Chicano and Chicana Studies at UC Santa Barbara and co-author of \u003cem>meXicana Fashions: Politics, Self-Adornment, and Identity Construction.\u003c/em>\u003c/p>\n\u003cp>Many Latine designers are looking to fashion for cultural expression and to promote practices that benefit the environment, a long-held tradition, Hurtado said. Latinos have been known for reusing everything from margarine containers to clothing to broken items, all of which can be repaired or reassembled into something else.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>I witnessed this growing up with my mother, who sews, and my father, who knew carpentry. There is still a bench sitting outside my parents’ house that my dad fashioned out of a discarded diving board.\u003c/p>\n\u003cp>Hurtado said that in Latine communities, “you have to make everything extend because you don’t have a lot of money and you also live in a collective, collaborative kind of community where whatever else you have, you give to other people.”\u003c/p>\n\u003cp>“It’s more common among people that are working class or are poor, both in the U.S. and in Mexico.”\u003c/p>\n\u003cp>Rasquache, born out of necessity and struggle, now confronts a world where regular items are cheap and disposable and fast fashion clothes are filling up landfills — a particular concern for Garcia.\u003c/p>\n\u003cp>I asked Hurtado if Latinos are beginning to lose our Rasquachismo as it becomes easier and cheaper to access various goods.\u003c/p>\n\u003cp>Hurtado responded that cultural practices are not always transmitted linearly from one generation, and younger generations can choose to carry on those practices.\u003c/p>\n\u003cfigure id=\"attachment_12090678\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090678\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-17-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia, fashion designer and influencer, sews a piece of fabric at her studio in Oakland on July 10, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Garcia, for example, is making a conscious choice to reject fast fashion and promote sustainability.\u003c/p>\n\u003cp>“You may not loop back all the way to the origins of these practices,” Hurtado said. “But you end up modifying those practices and keeping some of the essence of them.”\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Garcia, whose parents immigrated from Oaxaca, Mexico, grew up in Paso Robles. From the time that she was in kindergarten, she knew she wanted to be a clothing designer.\u003c/p>\n\u003cp>Garcia’s love of thrifting came from “just not having money,” she said. “Growing up, we would go to charity shops and get secondhand clothing, or I’d get a lot of hand-me-downs from my sister or my mom or family.”\u003c/p>\n\u003cp>She learned to sew in high school so she could apply to a fashion program for college, and made her dress for senior prom. At FIT, she specialized in intimate apparel and learned how to make garments by hand, use natural dyes and make use of what’s known as dead stock — excess fabric left over from clothing factories.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/kwmdENkEvJg'\n title='//www.youtube.com/embed/kwmdENkEvJg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Part of her graduation from FIT was supposed to entail a final fashion show, attended by potential employers. The event was canceled because of COVID-19.\u003c/p>\n\u003cp>She had imagined trying to get a job out of college as an entry-level designer for a fashion brand, but those opportunities dissipated during the pandemic.\u003c/p>\n\u003cp>That led her to social media and upcycling.\u003c/p>\n\u003cp>“When I first started out my business, my intention was to upcycle and sell pieces. But I was doing that, and I was pricing things very affordably,” she said. “So I was underpaying myself. It just wasn’t a sustainable business model.”\u003c/p>\n\u003cp>She mostly makes dresses for herself as opposed to making them for customers, because dresses seem to offer the biggest wow factor.\u003c/p>\n\u003cfigure id=\"attachment_12090676\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090676\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260710_KONDALATINAFASHIONUPCYCLER_GC-1-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Tracy Garcia’s work station in Oakland on July 10, 2026. Tracy Garcia is a fashion designer and influencer whose YouTube channel “Transformations by Tracy” has amassed over 300,000 subscribers. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, she said her business brings in six figures from ad revenue, sponsorship deals and sales of digital sewing patterns through Etsy. That is more than double what she might be earning as a low-level designer at a major fashion brand.\u003c/p>\n\u003cp>“I’m really happy with the way things turned out, because if that never happened, I wouldn’t be where I am today,” she said. “It pushed me to start my own business.”\u003c/p>\n\u003cp>After Garcia and her fiancé moved to the Bay Area in late 2024, she set up her studio in the second bedroom of their apartment.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Her creative process starts with finding reclaimed fabrics, usually at thrift stores like Savers in Alameda, one of her local favorites.\u003c/p>\n\u003cp>On a recent visit to her studio, she showed me some of her favorite pieces, including a two-toned light and medium blue halter beach dress, a sleeveless number from a beaded shirt she found in Europe, a cocktail dress made from Mexican National Team soccer jerseys and an off-white lace gown with a Mandarin collar that she plans to wear for her engagement photo shoot.\u003c/p>\n\u003cp>“I never look at the item itself,” Garcia said. “I always look at that fabric if I like the print, if I like the fiber.\u003c/p>\n\u003cp>“I’m always drawn to floral prints, bright colors. And, if I’m looking at fiber, I’m drawn to silks, crochet textures, anything that’s really soft and romantic. And then, I kind of just go from there.”\u003c/p>\n\u003cp>She often comes up with a specific design once she’s done cutting up the source material. She drapes it over a mannequin — and the ideas start to percolate.\u003c/p>\n\u003cp>Garcia shares this creative process with her social media followers, which, between \u003ca href=\"https://www.instagram.com/transformationsbytracy/\">Instagram \u003c/a>and \u003ca href=\"http://www.youtube.com/transformationsbytracy\">YouTube\u003c/a>\u003cu>,\u003c/u> total more than 1 million.\u003c/p>\n\u003cp>“I love reading the comments that people leave saying, ‘I started sewing because of you,’” she said. “I feel so good being able to show people the potential there is in what a lot of others see as waste.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"masters-of-scale": {
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},
"mindshift": {
"id": "mindshift",
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"morning-edition": {
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"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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"onourwatch": {
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"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"order": 11
},
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"on-the-media": {
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"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"link": "/radio/program/on-the-media",
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},
"pbs-newshour": {
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"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
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},
"perspectives": {
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"order": 14
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"planet-money": {
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"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
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"link": "/radio/program/planet-money",
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"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
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},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
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"order": 5
},
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"amazon": "https://music.amazon.com/podcasts/e0c2d153-ad36-4c8d-901d-f1da6a724824/political-breakdown",
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"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.possible.fm/",
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"source": "Possible"
},
"link": "/radio/program/possible",
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"spotify": "https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"
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},
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