Carlos Cabrera-Lomelí is a community reporter with KQED's digital engagement team. He also reports and co-produces for KQED's bilingual news hub KQED en Español. He grew up in San Francisco's Mission District and has previously worked with Univision, 48 Hills and REFORMA in Mexico City.
Maleda — Where San José’s Brightest Soccer Stars Get Started
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The US May Be Out of the World Cup. But Bay Area Soccer Is Here to Stay
After the Supreme Court’s Ruling, What Are US Birthright Citizenship Rules Now?
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Paying for Parking in San Francisco? Make Sure You’re Using the Right Apps
What Can Prediction Markets Tell Us About the California Governor’s Race?
As the Bay Area Prepares for World Cup, a San Francisco Team Looks for a Way Forward
Didn’t Save Enough for Retirement? Here’s How to Afford Aging in the Bay Area
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"slug": "maleda-where-san-joses-brightest-soccer-stars-get-started",
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"content": "\u003cp>Cristiano Ronaldo takes the ball and pushes toward the opponent’s goal. He keeps it close and weaves past Lionel Messi. A few steps later, Messi again — in fact, there are quite a few Messis on this field. And even \u003ca href=\"https://www.kqed.org/news/12091779/bay-area-soccer-fans-celebrate-spains-world-cup-win\">a couple of Lamine Yamals\u003c/a> running around, too.\u003c/p>\n\n\n\n\u003cp>It’s Saturday morning at Del Monte Park in San José, and hundreds of kids have come out for practice with Maleda Youth Soccer Club. Inspired by this summer’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a>, many wear the jerseys of their favorite players.\u003c/p>\n\n\n\n\u003cp>“Siuuu!” Christian Brook, 10, shouted after practice, emulating Ronaldo’s \u003ca href=\"https://www.premierleague.com/en/news/4677663/explained-cristiano-ronaldos-siuuu-celebration\">iconic celebration\u003c/a>. His team may have lost its scrimmage, but that doesn’t dim his smile.\u003c/p>\n\n\n\n\u003cp>Brook usually plays right wing and said that’s one of the reasons he likes Ronaldo, who excels in attacking positions. But when he plays defense, Brook thinks of another player — Naomi Girma, currently center back for England’s Women’s Super League club Chelsea FC and one of the \u003ca href=\"https://www.espn.com/olympics/story/_/id/40751304/uswnt-hayes-girma-best-defender-ever-seen\">most talented defenders\u003c/a> for the U.S. Women’s National Soccer Team.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"933\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg\" alt=\"\" class=\"wp-image-12092276\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-160x75.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-1536x716.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2048x955.jpg 2048w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">(L-R) Naomi Girma, #4 for the United States, celebrates after her team’s 1-0 victory against Colombia during a SheBelieves Cup match at Sports Illustrated Stadium on March 7, 2026, in Harrison, New Jersey. (Brad Smith/ISI Photos/USSF via Getty Images) A young Naomi Girma, who has played soccer competitively since she was a child growing up in San José. (U.S. Soccer via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“She played here, just like us,” he said, adding that her family is Ethiopian, just like his. Dozens of other kids at practice immediately recognized Girma’s name and shouted with pride that the soccer superstar also hails from San José.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“I started playing with Maleda,” Girma — who was unavailable for an interview for this story — \u003ca href=\"https://www.kqed.org/arts/13988410/naomi-girma-us-womens-soccer-star-returns-san-jose\">told KQED\u003c/a> a few months ago. \u003c/p>\n\n\n\n\u003cp>Girma’s father was one of the handful of South Bay immigrant parents who came together in 2004 to help start the club. “It was just for Ethiopian families to come together,” Girma said. “But I also had a lot of fun.”\u003c/p>\n\n\n\n\u003cp>As the 2026 Men’s World Cup takes its place in history, soccer fans now prepare for next year’s Women’s World Cup in Brazil. The U.S. has won the tournament four times — the most of any nation — and Girma is a strong contender for the squad after a stellar performance in the last World Cup. In Maleda, families that saw her score her first goals are excited to cheer her on. And for some, Girma’s journey affirms one of the missions of the club: to help kids build a stronger sense of self through playing soccer and at the same time, learn more about their Ethiopian heritage.\u003c/p>\n\n\n\n\u003cp>“When our kids go to school, they are surrounded by many different cultures,” said Selome Alemayehu, the mother of two boys playing in Maleda. “But when they come here, they get the taste of Ethiopia. It’s important for them to also know where they came from, what their culture is, because they don’t see all these people Monday through Friday.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg\" alt=\"\" class=\"wp-image-12092222\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Goalkeeper Andreas Demke, 12, catches a ball as Imani Moten, 10, watches nearby during Maleda Youth Soccer practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Powered by the volunteer efforts of dozens of parents like Alemayehu, Maleda — which translates to “early morning” in Amharic — also provides an affordable entry to soccer, something experts say is necessary to help both women’s and men’s soccer in the U.S. grow stronger and develop the next generation of the sport’s superstars.\u003c/p>\n\n\n\n\u003cp>According to research from the Sports and Fitness Industry Association, soccer is more popular than ever, with more than 25 million Americans playing the sport this year. But data from the U.S. Soccer Federation shows that among kids, participation drops dramatically by the time they become teenagers. Around 70% of children quit by age 14. \u003c/p>\n\n\n\n\u003cp>“Even though it’s hard for my kids to wake up for school, they’re the first ones waking up on Saturday morning,” Alemayehu said. “They rush me, instead of me rushing them.\u003c/p>\n\n\n\n\u003cp>“Especially my little one. He’s only 7, but he’s always saying he will be the next Maleda soccer player that’s going to be just like Naomi.”\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘Being one’\u003c/h2>\n\n\n\n\u003cp>It’s been more than 20 years since Maleda head coach Solomon Wolday came to California from Ethiopia, where he first fell in love with soccer as a boy, playing with other kids on his street.\u003c/p>\n\n\n\n\u003cp>“It doesn’t take too much to get kids to get out and play,” he said. Like many of the other coaches on the field Saturday, Wolday is a volunteer and also a parent. All three of his daughters honed their soccer skills at Maleda.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg\" alt=\"\" class=\"wp-image-12092224\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Head Coach Solomon Wolday checks in with his players after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Children can join the club as soon as they turn 5 and learn the basics — dribbling, passes, different formations. “It’s not very competitive at that level,” Wolday said, adding that the main objective is to help kids learn about the values that come with soccer. \u003c/p>\n\n\n\n\u003cp>“They learn the value of hard work and teamwork,” he said. “It also shows them how to cope with losing.”\u003c/p>\n\n\n\n\u003cp>Maleda only practices on Saturdays from March to August and charges families a $200 registration fee per season, regardless of how many kids a family has playing in the club. \u003c/p>\n\n\n\n\u003cp>Travel and academy clubs in the Bay Area, which usually have a more rigorous practice schedule and travel across the state to play in different tournaments, often charge thousands of dollars per player each season.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12092225\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg\" alt=\"\" class=\"wp-image-12092225\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players put their hands together after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12092223\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED.jpg\" alt=\"\" class=\"wp-image-12092223\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players sit in a circle after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>The club’s accessibility helps families get and stay involved, said Meseret Gualle, who forms part of Maleda’s leadership team and first joined when her daughter started playing four years ago. \u003c/p>\n\n\n\n\u003cp>Anyone can join the team, but most families trace their roots to Ethiopia. “We Ethiopians have a lot of different ethnicities, languages, tribes,” she said. “This program brings all of that together.”\u003c/p>\n\n\n\n\u003cp>The Bay Area has been home to a thriving Ethiopian community for more than 40 years. Many families who first moved to the region in the ’80s and ’90s were fleeing Ethiopia’s civil war and \u003ca href=\"https://www.kqed.org/arts/13905230/zeni-ethiopian-restaurant-san-jose\">found economic opportunities\u003c/a> in Silicon Valley building the electronic components for personal computers during the first dot-com boom. Thousands of Ethiopian families now help shape the identity of cities like San José and Oakland. And Meseret pointed out that it’s here in the Bay Area where Ethiopia’s vast cultural diversity meets in one place.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg\" alt=\"\" class=\"wp-image-12092221\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Abigail Kume, 10, puts her arm around Imani Moten, 10, during Maleda Youth Soccer practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Outside of what region you’re from, your religion or what language you speak, Maleda focuses on our kids,” she said. \u003c/p>\n\n\n\n\u003cp>There are coaches who can talk to families in the language they’re most comfortable in, including Amharic, Oromo and Tigrinya. “We’re here for our heritage, culture, history and just being one,” Meseret said.\u003c/p>\n\n\n\n\u003cp>What began as a community effort to provide a safe space for kids to play soccer and learn more about Ethiopian culture has become part of a bigger, cross-cultural push in the Bay Area to make soccer more accessible. \u003c/p>\n\n\n\n\u003cp>The region’s first National Women’s Soccer League team was founded in 2023 by four legends of the sport — Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner — who were either born in San José or played in the South Bay.\u003c/p>\n\n\n\n\u003cp>And as the U.S. prepares to both host and compete in the 2028 Summer Olympics and the \u003ca href=\"https://www.politico.com/news/2026/07/16/united-states-womens-world-cup-2031-01002399\">2031 Women’s World Cup\u003c/a>, the country is looking for new ways to boost talent that’s historically been forced out of the sport because it’s too expensive. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Getting everybody on the field\u003c/h2>\n\n\n\n\u003cp>After the U.S. men’s national team was eliminated from the World Cup with a 4-1 loss against Belgium, fans began debating what’s holding American soccer back from its full potential. Some \u003ca href=\"https://www.nytimes.com/athletic/7435754/2026/07/10/pay-to-play-us-youth-soccer-usmnt-world-cup/\">pointed\u003c/a> to the very high cost of joining youth teams — called “pay-to-play.”\u003c/p>\n\n\n\n\u003cp>Young talented players whose families cannot pay thousands of dollars a year are left out of competitive clubs. The price of developing young soccer talent in many Latin American and European countries is a fraction of what it costs in the U.S.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg\" alt=\"\" class=\"wp-image-12092220\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">6- and 7-year-old Maleda Youth Soccer players practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Pay-to-play is part of the problem — but not the full picture, said Simon Tobin, head coach of men’s soccer at San José State University. “How can we make a sport that doesn’t cost a lot to play more cost-effective?” he said. “You shouldn’t have under 10s and under 11s traveling a couple hundred miles to go play a game.”\u003c/p>\n\n\n\n\u003cp>But spaces to play soccer at a competitive level in the Bay Area are limited.\u003c/p>\n\n\n\n\u003cp>In San Francisco, when officials announced that the city’s historic Kezar Stadium will be the home field next season for the new Major League Soccer Next Pro team Golden City FC, that got \u003ca href=\"https://next.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">pushback from San Francisco City FC\u003c/a> — the oldest supporter-owned soccer club in the country. \u003c/p>\n\n\n\n\u003cp>San Francisco City FC fans argued their team was being pushed out from where they’ve hosted games for the past decade. Tensions over who gets access to soccer fields \u003ca href=\"https://www.npr.org/sections/codeswitch/2014/12/27/373284989/icymi-2014-soccer-field-standoff-highlights-gentrification-tension\">come up\u003c/a> decade after decade and are likely to become even more fraught as interest in the sport grows.\u003c/p>\n\n\n\n\n\n\u003cp>Ahead of the Women’s World Cup in Brazil next year, the U.S. can maintain its historic dominance of the sport by ensuring female players from low-income backgrounds have access to the sport, Tobis said, adding that if more facilities become available, there will be more opportunities for women and co-ed teams to develop across all competition levels.\u003c/p>\n\n\n\n\u003cp>The U.S. Soccer Federation has also unveiled its own plan to prevent young players from leaving the sport, which includes millions of dollars \u003ca href=\"https://www.ussoccer.com/stories/2024/02/us-soccer-awards-3-million-to-benefit-member-organizations-through-2024-innovate-to-grow-initiative\">in grants\u003c/a> to youth leagues nationwide, training more referees and promoting the game beyond the competitive club environment.\u003c/p>\n\n\n\n\u003cp>“The next stage for soccer is to embrace everybody that can play. Get to those that have been put off in the past by the sheer cost of it,” Tobis said.\u003c/p>\n\n\n\n\u003cp>At Del Monte Park in San José, Maleda only has two hours available on Saturdays for youth practice. Coach Semert Haile knows time is limited and keeps her players, kids ages 7 and 8, moving. She said she started playing at the same age when she was living in Ethiopia. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg\" alt=\"\" class=\"wp-image-12092219\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Club Coach Semert Haile throws a soccer ball into the air for her 6- and 7-year-old players during weekly practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>And now as an adult living in San José, she’s always bringing new families into Maleda, so their kids can play soccer without blowing the budget.\u003c/p>\n\n\n\n\u003cp>“It’s fun to play and learn with them. They have a pure heart,” she said between drills. \u003c/p>\n\n\n\n\u003cp>The blazing San José sun doesn’t slow her down. She’s been coaching for more than a decade with Maleda and remembers when Girma and her family would come to practice. \u003c/p>\n\n\n\n\u003cp>“Look where Naomi is now,” she said. “I have a vision that many of these girls and boys will be even better than Naomi. That’s my hope. That’s my dream.”\u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>This story includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/ogpenn\">Pendarvis Harshaw\u003c/a>.\u003c/em>\u003c/p>\n\n",
"blocks": [
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"innerHTML": "\n\u003cp>Cristiano Ronaldo takes the ball and pushes toward the opponent’s goal. He keeps it close and weaves past Lionel Messi. A few steps later, Messi again — in fact, there are quite a few Messis on this field. And even \u003ca href=\"https://www.kqed.org/news/12091779/bay-area-soccer-fans-celebrate-spains-world-cup-win\">a couple of Lamine Yamals\u003c/a> running around, too.\u003c/p>\n",
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"\n\u003cp>Cristiano Ronaldo takes the ball and pushes toward the opponent’s goal. He keeps it close and weaves past Lionel Messi. A few steps later, Messi again — in fact, there are quite a few Messis on this field. And even \u003ca href=\"https://www.kqed.org/news/12091779/bay-area-soccer-fans-celebrate-spains-world-cup-win\">a couple of Lamine Yamals\u003c/a> running around, too.\u003c/p>\n"
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"innerHTML": "\n\u003cp>It’s Saturday morning at Del Monte Park in San José, and hundreds of kids have come out for practice with Maleda Youth Soccer Club. Inspired by this summer’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a>, many wear the jerseys of their favorite players.\u003c/p>\n",
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"\n\u003cp>It’s Saturday morning at Del Monte Park in San José, and hundreds of kids have come out for practice with Maleda Youth Soccer Club. Inspired by this summer’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a>, many wear the jerseys of their favorite players.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Siuuu!” Christian Brook, 10, shouted after practice, emulating Ronaldo’s \u003ca href=\"https://www.premierleague.com/en/news/4677663/explained-cristiano-ronaldos-siuuu-celebration\">iconic celebration\u003c/a>. His team may have lost its scrimmage, but that doesn’t dim his smile.\u003c/p>\n",
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"\n\u003cp>“Siuuu!” Christian Brook, 10, shouted after practice, emulating Ronaldo’s \u003ca href=\"https://www.premierleague.com/en/news/4677663/explained-cristiano-ronaldos-siuuu-celebration\">iconic celebration\u003c/a>. His team may have lost its scrimmage, but that doesn’t dim his smile.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Brook usually plays right wing and said that’s one of the reasons he likes Ronaldo, who excels in attacking positions. But when he plays defense, Brook thinks of another player — Naomi Girma, currently center back for England’s Women’s Super League club Chelsea FC and one of the \u003ca href=\"https://www.espn.com/olympics/story/_/id/40751304/uswnt-hayes-girma-best-defender-ever-seen\">most talented defenders\u003c/a> for the U.S. Women’s National Soccer Team.\u003c/p>\n",
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"\n\u003cp>Brook usually plays right wing and said that’s one of the reasons he likes Ronaldo, who excels in attacking positions. But when he plays defense, Brook thinks of another player — Naomi Girma, currently center back for England’s Women’s Super League club Chelsea FC and one of the \u003ca href=\"https://www.espn.com/olympics/story/_/id/40751304/uswnt-hayes-girma-best-defender-ever-seen\">most talented defenders\u003c/a> for the U.S. Women’s National Soccer Team.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg\" alt=\"\" class=\"wp-image-12092276\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-160x75.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-1536x716.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2048x955.jpg 2048w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">(L-R) Naomi Girma, #4 for the United States, celebrates after her team’s 1-0 victory against Colombia during a SheBelieves Cup match at Sports Illustrated Stadium on March 7, 2026, in Harrison, New Jersey. (Brad Smith/ISI Photos/USSF via Getty Images) A young Naomi Girma, who has played soccer competitively since she was a child growing up in San José. (U.S. Soccer via Getty Images)\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg\" alt=\"\" class=\"wp-image-12092276\" />\u003cfigcaption class=\"wp-element-caption\">(L-R) Naomi Girma, #4 for the United States, celebrates after her team’s 1-0 victory against Colombia during a SheBelieves Cup match at Sports Illustrated Stadium on March 7, 2026, in Harrison, New Jersey. (Brad Smith/ISI Photos/USSF via Getty Images) A young Naomi Girma, who has played soccer competitively since she was a child growing up in San José. (U.S. Soccer via Getty Images)\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>“She played here, just like us,” he said, adding that her family is Ethiopian, just like his. Dozens of other kids at practice immediately recognized Girma’s name and shouted with pride that the soccer superstar also hails from San José.\u003c/p>\n",
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"\n\u003cp>“She played here, just like us,” he said, adding that her family is Ethiopian, just like his. Dozens of other kids at practice immediately recognized Girma’s name and shouted with pride that the soccer superstar also hails from San José.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“I started playing with Maleda,” Girma — who was unavailable for an interview for this story — \u003ca href=\"https://www.kqed.org/arts/13988410/naomi-girma-us-womens-soccer-star-returns-san-jose\">told KQED\u003c/a> a few months ago. \u003c/p>\n",
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"\n\u003cp>“I started playing with Maleda,” Girma — who was unavailable for an interview for this story — \u003ca href=\"https://www.kqed.org/arts/13988410/naomi-girma-us-womens-soccer-star-returns-san-jose\">told KQED\u003c/a> a few months ago. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Girma’s father was one of the handful of South Bay immigrant parents who came together in 2004 to help start the club. “It was just for Ethiopian families to come together,” Girma said. “But I also had a lot of fun.”\u003c/p>\n",
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"\n\u003cp>Girma’s father was one of the handful of South Bay immigrant parents who came together in 2004 to help start the club. “It was just for Ethiopian families to come together,” Girma said. “But I also had a lot of fun.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>As the 2026 Men’s World Cup takes its place in history, soccer fans now prepare for next year’s Women’s World Cup in Brazil. The U.S. has won the tournament four times — the most of any nation — and Girma is a strong contender for the squad after a stellar performance in the last World Cup. In Maleda, families that saw her score her first goals are excited to cheer her on. And for some, Girma’s journey affirms one of the missions of the club: to help kids build a stronger sense of self through playing soccer and at the same time, learn more about their Ethiopian heritage.\u003c/p>\n",
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"\n\u003cp>As the 2026 Men’s World Cup takes its place in history, soccer fans now prepare for next year’s Women’s World Cup in Brazil. The U.S. has won the tournament four times — the most of any nation — and Girma is a strong contender for the squad after a stellar performance in the last World Cup. In Maleda, families that saw her score her first goals are excited to cheer her on. And for some, Girma’s journey affirms one of the missions of the club: to help kids build a stronger sense of self through playing soccer and at the same time, learn more about their Ethiopian heritage.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“When our kids go to school, they are surrounded by many different cultures,” said Selome Alemayehu, the mother of two boys playing in Maleda. “But when they come here, they get the taste of Ethiopia. It’s important for them to also know where they came from, what their culture is, because they don’t see all these people Monday through Friday.”\u003c/p>\n",
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"\n\u003cp>“When our kids go to school, they are surrounded by many different cultures,” said Selome Alemayehu, the mother of two boys playing in Maleda. “But when they come here, they get the taste of Ethiopia. It’s important for them to also know where they came from, what their culture is, because they don’t see all these people Monday through Friday.”\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg\" alt=\"\" class=\"wp-image-12092222\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Goalkeeper Andreas Demke, 12, catches a ball as Imani Moten, 10, watches nearby during Maleda Youth Soccer practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg\" alt=\"\" class=\"wp-image-12092222\" />\u003cfigcaption class=\"wp-element-caption\">Goalkeeper Andreas Demke, 12, catches a ball as Imani Moten, 10, watches nearby during Maleda Youth Soccer practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Powered by the volunteer efforts of dozens of parents like Alemayehu, Maleda — which translates to “early morning” in Amharic — also provides an affordable entry to soccer, something experts say is necessary to help both women’s and men’s soccer in the U.S. grow stronger and develop the next generation of the sport’s superstars.\u003c/p>\n",
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"\n\u003cp>Powered by the volunteer efforts of dozens of parents like Alemayehu, Maleda — which translates to “early morning” in Amharic — also provides an affordable entry to soccer, something experts say is necessary to help both women’s and men’s soccer in the U.S. grow stronger and develop the next generation of the sport’s superstars.\u003c/p>\n"
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"innerHTML": "\n\u003cp>According to research from the Sports and Fitness Industry Association, soccer is more popular than ever, with more than 25 million Americans playing the sport this year. But data from the U.S. Soccer Federation shows that among kids, participation drops dramatically by the time they become teenagers. Around 70% of children quit by age 14. \u003c/p>\n",
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"\n\u003cp>According to research from the Sports and Fitness Industry Association, soccer is more popular than ever, with more than 25 million Americans playing the sport this year. But data from the U.S. Soccer Federation shows that among kids, participation drops dramatically by the time they become teenagers. Around 70% of children quit by age 14. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Even though it’s hard for my kids to wake up for school, they’re the first ones waking up on Saturday morning,” Alemayehu said. “They rush me, instead of me rushing them.\u003c/p>\n",
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"\n\u003cp>“Even though it’s hard for my kids to wake up for school, they’re the first ones waking up on Saturday morning,” Alemayehu said. “They rush me, instead of me rushing them.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Especially my little one. He’s only 7, but he’s always saying he will be the next Maleda soccer player that’s going to be just like Naomi.”\u003c/p>\n",
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"\n\u003cp>“Especially my little one. He’s only 7, but he’s always saying he will be the next Maleda soccer player that’s going to be just like Naomi.”\u003c/p>\n"
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"text": "‘Being one’",
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"innerHTML": "\n\u003cp>It’s been more than 20 years since Maleda head coach Solomon Wolday came to California from Ethiopia, where he first fell in love with soccer as a boy, playing with other kids on his street.\u003c/p>\n",
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"\n\u003cp>It’s been more than 20 years since Maleda head coach Solomon Wolday came to California from Ethiopia, where he first fell in love with soccer as a boy, playing with other kids on his street.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“It doesn’t take too much to get kids to get out and play,” he said. Like many of the other coaches on the field Saturday, Wolday is a volunteer and also a parent. All three of his daughters honed their soccer skills at Maleda.\u003c/p>\n",
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"\n\u003cp>“It doesn’t take too much to get kids to get out and play,” he said. Like many of the other coaches on the field Saturday, Wolday is a volunteer and also a parent. All three of his daughters honed their soccer skills at Maleda.\u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg\" alt=\"\" class=\"wp-image-12092224\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Head Coach Solomon Wolday checks in with his players after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg\" alt=\"\" class=\"wp-image-12092224\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Head Coach Solomon Wolday checks in with his players after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Children can join the club as soon as they turn 5 and learn the basics — dribbling, passes, different formations. “It’s not very competitive at that level,” Wolday said, adding that the main objective is to help kids learn about the values that come with soccer. \u003c/p>\n",
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"\n\u003cp>Children can join the club as soon as they turn 5 and learn the basics — dribbling, passes, different formations. “It’s not very competitive at that level,” Wolday said, adding that the main objective is to help kids learn about the values that come with soccer. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“They learn the value of hard work and teamwork,” he said. “It also shows them how to cope with losing.”\u003c/p>\n",
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"\n\u003cp>“They learn the value of hard work and teamwork,” he said. “It also shows them how to cope with losing.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Maleda only practices on Saturdays from March to August and charges families a $200 registration fee per season, regardless of how many kids a family has playing in the club. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Maleda only practices on Saturdays from March to August and charges families a $200 registration fee per season, regardless of how many kids a family has playing in the club. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Travel and academy clubs in the Bay Area, which usually have a more rigorous practice schedule and travel across the state to play in different tournaments, often charge thousands of dollars per player each season.\u003c/p>\n",
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"\n\u003cp>Travel and academy clubs in the Bay Area, which usually have a more rigorous practice schedule and travel across the state to play in different tournaments, often charge thousands of dollars per player each season.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg\" alt=\"\" class=\"wp-image-12092225\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players put their hands together after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg\" alt=\"\" class=\"wp-image-12092225\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players put their hands together after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED.jpg\" alt=\"\" class=\"wp-image-12092223\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players sit in a circle after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>The club’s accessibility helps families get and stay involved, said Meseret Gualle, who forms part of Maleda’s leadership team and first joined when her daughter started playing four years ago. \u003c/p>\n",
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"\n\u003cp>The club’s accessibility helps families get and stay involved, said Meseret Gualle, who forms part of Maleda’s leadership team and first joined when her daughter started playing four years ago. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Anyone can join the team, but most families trace their roots to Ethiopia. “We Ethiopians have a lot of different ethnicities, languages, tribes,” she said. “This program brings all of that together.”\u003c/p>\n",
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"\n\u003cp>Anyone can join the team, but most families trace their roots to Ethiopia. “We Ethiopians have a lot of different ethnicities, languages, tribes,” she said. “This program brings all of that together.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>The Bay Area has been home to a thriving Ethiopian community for more than 40 years. Many families who first moved to the region in the ’80s and ’90s were fleeing Ethiopia’s civil war and \u003ca href=\"https://www.kqed.org/arts/13905230/zeni-ethiopian-restaurant-san-jose\">found economic opportunities\u003c/a> in Silicon Valley building the electronic components for personal computers during the first dot-com boom. Thousands of Ethiopian families now help shape the identity of cities like San José and Oakland. And Meseret pointed out that it’s here in the Bay Area where Ethiopia’s vast cultural diversity meets in one place.\u003c/p>\n",
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"\n\u003cp>The Bay Area has been home to a thriving Ethiopian community for more than 40 years. Many families who first moved to the region in the ’80s and ’90s were fleeing Ethiopia’s civil war and \u003ca href=\"https://www.kqed.org/arts/13905230/zeni-ethiopian-restaurant-san-jose\">found economic opportunities\u003c/a> in Silicon Valley building the electronic components for personal computers during the first dot-com boom. Thousands of Ethiopian families now help shape the identity of cities like San José and Oakland. And Meseret pointed out that it’s here in the Bay Area where Ethiopia’s vast cultural diversity meets in one place.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg\" alt=\"\" class=\"wp-image-12092221\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Abigail Kume, 10, puts her arm around Imani Moten, 10, during Maleda Youth Soccer practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg\" alt=\"\" class=\"wp-image-12092221\" />\u003cfigcaption class=\"wp-element-caption\">Abigail Kume, 10, puts her arm around Imani Moten, 10, during Maleda Youth Soccer practice at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>“Outside of what region you’re from, your religion or what language you speak, Maleda focuses on our kids,” she said. \u003c/p>\n",
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"\n\u003cp>“Outside of what region you’re from, your religion or what language you speak, Maleda focuses on our kids,” she said. \u003c/p>\n"
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"innerHTML": "\n\u003cp>There are coaches who can talk to families in the language they’re most comfortable in, including Amharic, Oromo and Tigrinya. “We’re here for our heritage, culture, history and just being one,” Meseret said.\u003c/p>\n",
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"\n\u003cp>There are coaches who can talk to families in the language they’re most comfortable in, including Amharic, Oromo and Tigrinya. “We’re here for our heritage, culture, history and just being one,” Meseret said.\u003c/p>\n"
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"innerHTML": "\n\u003cp>What began as a community effort to provide a safe space for kids to play soccer and learn more about Ethiopian culture has become part of a bigger, cross-cultural push in the Bay Area to make soccer more accessible. \u003c/p>\n",
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"\n\u003cp>What began as a community effort to provide a safe space for kids to play soccer and learn more about Ethiopian culture has become part of a bigger, cross-cultural push in the Bay Area to make soccer more accessible. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The region’s first National Women’s Soccer League team was founded in 2023 by four legends of the sport — Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner — who were either born in San José or played in the South Bay.\u003c/p>\n",
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"\n\u003cp>The region’s first National Women’s Soccer League team was founded in 2023 by four legends of the sport — Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner — who were either born in San José or played in the South Bay.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And as the U.S. prepares to both host and compete in the 2028 Summer Olympics and the \u003ca href=\"https://www.politico.com/news/2026/07/16/united-states-womens-world-cup-2031-01002399\">2031 Women’s World Cup\u003c/a>, the country is looking for new ways to boost talent that’s historically been forced out of the sport because it’s too expensive. \u003c/p>\n",
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"\n\u003cp>And as the U.S. prepares to both host and compete in the 2028 Summer Olympics and the \u003ca href=\"https://www.politico.com/news/2026/07/16/united-states-womens-world-cup-2031-01002399\">2031 Women’s World Cup\u003c/a>, the country is looking for new ways to boost talent that’s historically been forced out of the sport because it’s too expensive. \u003c/p>\n"
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"text": "Getting everybody on the field",
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"innerHTML": "\n\u003cp>After the U.S. men’s national team was eliminated from the World Cup with a 4-1 loss against Belgium, fans began debating what’s holding American soccer back from its full potential. Some \u003ca href=\"https://www.nytimes.com/athletic/7435754/2026/07/10/pay-to-play-us-youth-soccer-usmnt-world-cup/\">pointed\u003c/a> to the very high cost of joining youth teams — called “pay-to-play.”\u003c/p>\n",
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"\n\u003cp>After the U.S. men’s national team was eliminated from the World Cup with a 4-1 loss against Belgium, fans began debating what’s holding American soccer back from its full potential. Some \u003ca href=\"https://www.nytimes.com/athletic/7435754/2026/07/10/pay-to-play-us-youth-soccer-usmnt-world-cup/\">pointed\u003c/a> to the very high cost of joining youth teams — called “pay-to-play.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Young talented players whose families cannot pay thousands of dollars a year are left out of competitive clubs. The price of developing young soccer talent in many Latin American and European countries is a fraction of what it costs in the U.S.\u003c/p>\n",
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"\n\u003cp>Young talented players whose families cannot pay thousands of dollars a year are left out of competitive clubs. The price of developing young soccer talent in many Latin American and European countries is a fraction of what it costs in the U.S.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg\" alt=\"\" class=\"wp-image-12092220\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">6- and 7-year-old Maleda Youth Soccer players practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg\" alt=\"\" class=\"wp-image-12092220\" />\u003cfigcaption class=\"wp-element-caption\">6- and 7-year-old Maleda Youth Soccer players practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Pay-to-play is part of the problem — but not the full picture, said Simon Tobin, head coach of men’s soccer at San José State University. “How can we make a sport that doesn’t cost a lot to play more cost-effective?” he said. “You shouldn’t have under 10s and under 11s traveling a couple hundred miles to go play a game.”\u003c/p>\n",
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"\n\u003cp>Pay-to-play is part of the problem — but not the full picture, said Simon Tobin, head coach of men’s soccer at San José State University. “How can we make a sport that doesn’t cost a lot to play more cost-effective?” he said. “You shouldn’t have under 10s and under 11s traveling a couple hundred miles to go play a game.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>But spaces to play soccer at a competitive level in the Bay Area are limited.\u003c/p>\n",
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"\n\u003cp>But spaces to play soccer at a competitive level in the Bay Area are limited.\u003c/p>\n"
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"innerHTML": "\n\u003cp>In San Francisco, when officials announced that the city’s historic Kezar Stadium will be the home field next season for the new Major League Soccer Next Pro team Golden City FC, that got \u003ca href=\"https://next.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">pushback from San Francisco City FC\u003c/a> — the oldest supporter-owned soccer club in the country. \u003c/p>\n",
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"\n\u003cp>In San Francisco, when officials announced that the city’s historic Kezar Stadium will be the home field next season for the new Major League Soccer Next Pro team Golden City FC, that got \u003ca href=\"https://next.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">pushback from San Francisco City FC\u003c/a> — the oldest supporter-owned soccer club in the country. \u003c/p>\n"
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"innerHTML": "\n\u003cp>San Francisco City FC fans argued their team was being pushed out from where they’ve hosted games for the past decade. Tensions over who gets access to soccer fields \u003ca href=\"https://www.npr.org/sections/codeswitch/2014/12/27/373284989/icymi-2014-soccer-field-standoff-highlights-gentrification-tension\">come up\u003c/a> decade after decade and are likely to become even more fraught as interest in the sport grows.\u003c/p>\n",
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"\n\u003cp>San Francisco City FC fans argued their team was being pushed out from where they’ve hosted games for the past decade. Tensions over who gets access to soccer fields \u003ca href=\"https://www.npr.org/sections/codeswitch/2014/12/27/373284989/icymi-2014-soccer-field-standoff-highlights-gentrification-tension\">come up\u003c/a> decade after decade and are likely to become even more fraught as interest in the sport grows.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Ahead of the Women’s World Cup in Brazil next year, the U.S. can maintain its historic dominance of the sport by ensuring female players from low-income backgrounds have access to the sport, Tobis said, adding that if more facilities become available, there will be more opportunities for women and co-ed teams to develop across all competition levels.\u003c/p>\n",
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"\n\u003cp>Ahead of the Women’s World Cup in Brazil next year, the U.S. can maintain its historic dominance of the sport by ensuring female players from low-income backgrounds have access to the sport, Tobis said, adding that if more facilities become available, there will be more opportunities for women and co-ed teams to develop across all competition levels.\u003c/p>\n"
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"innerHTML": "\n\u003cp>The U.S. Soccer Federation has also unveiled its own plan to prevent young players from leaving the sport, which includes millions of dollars \u003ca href=\"https://www.ussoccer.com/stories/2024/02/us-soccer-awards-3-million-to-benefit-member-organizations-through-2024-innovate-to-grow-initiative\">in grants\u003c/a> to youth leagues nationwide, training more referees and promoting the game beyond the competitive club environment.\u003c/p>\n",
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"\n\u003cp>The U.S. Soccer Federation has also unveiled its own plan to prevent young players from leaving the sport, which includes millions of dollars \u003ca href=\"https://www.ussoccer.com/stories/2024/02/us-soccer-awards-3-million-to-benefit-member-organizations-through-2024-innovate-to-grow-initiative\">in grants\u003c/a> to youth leagues nationwide, training more referees and promoting the game beyond the competitive club environment.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“The next stage for soccer is to embrace everybody that can play. Get to those that have been put off in the past by the sheer cost of it,” Tobis said.\u003c/p>\n",
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"\n\u003cp>“The next stage for soccer is to embrace everybody that can play. Get to those that have been put off in the past by the sheer cost of it,” Tobis said.\u003c/p>\n"
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"innerHTML": "\n\u003cp>At Del Monte Park in San José, Maleda only has two hours available on Saturdays for youth practice. Coach Semert Haile knows time is limited and keeps her players, kids ages 7 and 8, moving. She said she started playing at the same age when she was living in Ethiopia. \u003c/p>\n",
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"\n\u003cp>At Del Monte Park in San José, Maleda only has two hours available on Saturdays for youth practice. Coach Semert Haile knows time is limited and keeps her players, kids ages 7 and 8, moving. She said she started playing at the same age when she was living in Ethiopia. \u003c/p>\n"
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"srcset": "https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-1536x1024.jpg 1536w",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg\" alt=\"\" class=\"wp-image-12092219\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Club Coach Semert Haile throws a soccer ball into the air for her 6- and 7-year-old players during weekly practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families.\u003c/figcaption>\u003c/figure>\n",
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"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg\" alt=\"\" class=\"wp-image-12092219\" />\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Club Coach Semert Haile throws a soccer ball into the air for her 6- and 7-year-old players during weekly practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>And now as an adult living in San José, she’s always bringing new families into Maleda, so their kids can play soccer without blowing the budget.\u003c/p>\n",
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"\n\u003cp>And now as an adult living in San José, she’s always bringing new families into Maleda, so their kids can play soccer without blowing the budget.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“It’s fun to play and learn with them. They have a pure heart,” she said between drills. \u003c/p>\n",
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"\n\u003cp>“It’s fun to play and learn with them. They have a pure heart,” she said between drills. \u003c/p>\n"
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"innerHTML": "\n\u003cp>The blazing San José sun doesn’t slow her down. She’s been coaching for more than a decade with Maleda and remembers when Girma and her family would come to practice. \u003c/p>\n",
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"\n\u003cp>The blazing San José sun doesn’t slow her down. She’s been coaching for more than a decade with Maleda and remembers when Girma and her family would come to practice. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“Look where Naomi is now,” she said. “I have a vision that many of these girls and boys will be even better than Naomi. That’s my hope. That’s my dream.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>\u003cem>This story includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/ogpenn\">Pendarvis Harshaw\u003c/a>.\u003c/em>\u003c/p>\n",
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"excerpt": "San José’s Ethiopian community prepares to root for local hero Naomi Girma ahead of the Women’s World Cup next year. The same club that saw her start continues making soccer affordable to families who also want a place to bring their kids closer to their heritage.",
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"title": "Maleda — Where San José’s Brightest Soccer Stars Get Started | KQED",
"description": "San José’s Ethiopian community prepares to root for local hero Naomi Girma ahead of the Women’s World Cup next year. The same club that saw her start continues making soccer affordable to families who also want a place to bring their kids closer to their heritage.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Cristiano Ronaldo takes the ball and pushes toward the opponent’s goal. He keeps it close and weaves past Lionel Messi. A few steps later, Messi again — in fact, there are quite a few Messis on this field. And even \u003ca href=\"https://www.kqed.org/news/12091779/bay-area-soccer-fans-celebrate-spains-world-cup-win\">a couple of Lamine Yamals\u003c/a> running around, too.\u003c/p>\n\n\n\n\u003cp>It’s Saturday morning at Del Monte Park in San José, and hundreds of kids have come out for practice with Maleda Youth Soccer Club. Inspired by this summer’s \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a>, many wear the jerseys of their favorite players.\u003c/p>\n\n\n\n\u003cp>“Siuuu!” Christian Brook, 10, shouted after practice, emulating Ronaldo’s \u003ca href=\"https://www.premierleague.com/en/news/4677663/explained-cristiano-ronaldos-siuuu-celebration\">iconic celebration\u003c/a>. His team may have lost its scrimmage, but that doesn’t dim his smile.\u003c/p>\n\n\n\n\u003cp>Brook usually plays right wing and said that’s one of the reasons he likes Ronaldo, who excels in attacking positions. But when he plays defense, Brook thinks of another player — Naomi Girma, currently center back for England’s Women’s Super League club Chelsea FC and one of the \u003ca href=\"https://www.espn.com/olympics/story/_/id/40751304/uswnt-hayes-girma-best-defender-ever-seen\">most talented defenders\u003c/a> for the U.S. Women’s National Soccer Team.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"933\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg\" alt=\"\" class=\"wp-image-12092276\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2000x933.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-160x75.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-1536x716.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/NaomiGirma-diptych-2048x955.jpg 2048w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">(L-R) Naomi Girma, #4 for the United States, celebrates after her team’s 1-0 victory against Colombia during a SheBelieves Cup match at Sports Illustrated Stadium on March 7, 2026, in Harrison, New Jersey. (Brad Smith/ISI Photos/USSF via Getty Images) A young Naomi Girma, who has played soccer competitively since she was a child growing up in San José. (U.S. Soccer via Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“She played here, just like us,” he said, adding that her family is Ethiopian, just like his. Dozens of other kids at practice immediately recognized Girma’s name and shouted with pride that the soccer superstar also hails from San José.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“I started playing with Maleda,” Girma — who was unavailable for an interview for this story — \u003ca href=\"https://www.kqed.org/arts/13988410/naomi-girma-us-womens-soccer-star-returns-san-jose\">told KQED\u003c/a> a few months ago. \u003c/p>\n\n\n\n\u003cp>Girma’s father was one of the handful of South Bay immigrant parents who came together in 2004 to help start the club. “It was just for Ethiopian families to come together,” Girma said. “But I also had a lot of fun.”\u003c/p>\n\n\n\n\u003cp>As the 2026 Men’s World Cup takes its place in history, soccer fans now prepare for next year’s Women’s World Cup in Brazil. The U.S. has won the tournament four times — the most of any nation — and Girma is a strong contender for the squad after a stellar performance in the last World Cup. In Maleda, families that saw her score her first goals are excited to cheer her on. And for some, Girma’s journey affirms one of the missions of the club: to help kids build a stronger sense of self through playing soccer and at the same time, learn more about their Ethiopian heritage.\u003c/p>\n\n\n\n\u003cp>“When our kids go to school, they are surrounded by many different cultures,” said Selome Alemayehu, the mother of two boys playing in Maleda. “But when they come here, they get the taste of Ethiopia. It’s important for them to also know where they came from, what their culture is, because they don’t see all these people Monday through Friday.”\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg\" alt=\"\" class=\"wp-image-12092222\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-09-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Goalkeeper Andreas Demke, 12, catches a ball as Imani Moten, 10, watches nearby during Maleda Youth Soccer practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Powered by the volunteer efforts of dozens of parents like Alemayehu, Maleda — which translates to “early morning” in Amharic — also provides an affordable entry to soccer, something experts say is necessary to help both women’s and men’s soccer in the U.S. grow stronger and develop the next generation of the sport’s superstars.\u003c/p>\n\n\n\n\u003cp>According to research from the Sports and Fitness Industry Association, soccer is more popular than ever, with more than 25 million Americans playing the sport this year. But data from the U.S. Soccer Federation shows that among kids, participation drops dramatically by the time they become teenagers. Around 70% of children quit by age 14. \u003c/p>\n\n\n\n\u003cp>“Even though it’s hard for my kids to wake up for school, they’re the first ones waking up on Saturday morning,” Alemayehu said. “They rush me, instead of me rushing them.\u003c/p>\n\n\n\n\u003cp>“Especially my little one. He’s only 7, but he’s always saying he will be the next Maleda soccer player that’s going to be just like Naomi.”\u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">‘Being one’\u003c/h2>\n\n\n\n\u003cp>It’s been more than 20 years since Maleda head coach Solomon Wolday came to California from Ethiopia, where he first fell in love with soccer as a boy, playing with other kids on his street.\u003c/p>\n\n\n\n\u003cp>“It doesn’t take too much to get kids to get out and play,” he said. Like many of the other coaches on the field Saturday, Wolday is a volunteer and also a parent. All three of his daughters honed their soccer skills at Maleda.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg\" alt=\"\" class=\"wp-image-12092224\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-13-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Head Coach Solomon Wolday checks in with his players after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Children can join the club as soon as they turn 5 and learn the basics — dribbling, passes, different formations. “It’s not very competitive at that level,” Wolday said, adding that the main objective is to help kids learn about the values that come with soccer. \u003c/p>\n\n\n\n\u003cp>“They learn the value of hard work and teamwork,” he said. “It also shows them how to cope with losing.”\u003c/p>\n\n\n\n\u003cp>Maleda only practices on Saturdays from March to August and charges families a $200 registration fee per season, regardless of how many kids a family has playing in the club. \u003c/p>\n\n\n\n\u003cp>Travel and academy clubs in the Bay Area, which usually have a more rigorous practice schedule and travel across the state to play in different tournaments, often charge thousands of dollars per player each season.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex\">\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12092225\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg\" alt=\"\" class=\"wp-image-12092225\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-15-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players put their hands together after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cfigure class=\"wp-block-image size-large\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" data-id=\"12092223\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED.jpg\" alt=\"\" class=\"wp-image-12092223\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-12-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer players sit in a circle after practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\u003c/figure>\n\n\n\n\u003cp>The club’s accessibility helps families get and stay involved, said Meseret Gualle, who forms part of Maleda’s leadership team and first joined when her daughter started playing four years ago. \u003c/p>\n\n\n\n\u003cp>Anyone can join the team, but most families trace their roots to Ethiopia. “We Ethiopians have a lot of different ethnicities, languages, tribes,” she said. “This program brings all of that together.”\u003c/p>\n\n\n\n\u003cp>The Bay Area has been home to a thriving Ethiopian community for more than 40 years. Many families who first moved to the region in the ’80s and ’90s were fleeing Ethiopia’s civil war and \u003ca href=\"https://www.kqed.org/arts/13905230/zeni-ethiopian-restaurant-san-jose\">found economic opportunities\u003c/a> in Silicon Valley building the electronic components for personal computers during the first dot-com boom. Thousands of Ethiopian families now help shape the identity of cities like San José and Oakland. And Meseret pointed out that it’s here in the Bay Area where Ethiopia’s vast cultural diversity meets in one place.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg\" alt=\"\" class=\"wp-image-12092221\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-07-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Abigail Kume, 10, puts her arm around Imani Moten, 10, during Maleda Youth Soccer practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>“Outside of what region you’re from, your religion or what language you speak, Maleda focuses on our kids,” she said. \u003c/p>\n\n\n\n\u003cp>There are coaches who can talk to families in the language they’re most comfortable in, including Amharic, Oromo and Tigrinya. “We’re here for our heritage, culture, history and just being one,” Meseret said.\u003c/p>\n\n\n\n\u003cp>What began as a community effort to provide a safe space for kids to play soccer and learn more about Ethiopian culture has become part of a bigger, cross-cultural push in the Bay Area to make soccer more accessible. \u003c/p>\n\n\n\n\u003cp>The region’s first National Women’s Soccer League team was founded in 2023 by four legends of the sport — Brandi Chastain, Leslie Osborne, Danielle Slaton and Aly Wagner — who were either born in San José or played in the South Bay.\u003c/p>\n\n\n\n\u003cp>And as the U.S. prepares to both host and compete in the 2028 Summer Olympics and the \u003ca href=\"https://www.politico.com/news/2026/07/16/united-states-womens-world-cup-2031-01002399\">2031 Women’s World Cup\u003c/a>, the country is looking for new ways to boost talent that’s historically been forced out of the sport because it’s too expensive. \u003c/p>\n\n\n\n\u003ch2 class=\"wp-block-heading\">Getting everybody on the field\u003c/h2>\n\n\n\n\u003cp>After the U.S. men’s national team was eliminated from the World Cup with a 4-1 loss against Belgium, fans began debating what’s holding American soccer back from its full potential. Some \u003ca href=\"https://www.nytimes.com/athletic/7435754/2026/07/10/pay-to-play-us-youth-soccer-usmnt-world-cup/\">pointed\u003c/a> to the very high cost of joining youth teams — called “pay-to-play.”\u003c/p>\n\n\n\n\u003cp>Young talented players whose families cannot pay thousands of dollars a year are left out of competitive clubs. The price of developing young soccer talent in many Latin American and European countries is a fraction of what it costs in the U.S.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg\" alt=\"\" class=\"wp-image-12092220\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">6- and 7-year-old Maleda Youth Soccer players practice together at Del Monte Park in San José, California, on Saturday, July 18, 2026. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Pay-to-play is part of the problem — but not the full picture, said Simon Tobin, head coach of men’s soccer at San José State University. “How can we make a sport that doesn’t cost a lot to play more cost-effective?” he said. “You shouldn’t have under 10s and under 11s traveling a couple hundred miles to go play a game.”\u003c/p>\n\n\n\n\u003cp>But spaces to play soccer at a competitive level in the Bay Area are limited.\u003c/p>\n\n\n\n\u003cp>In San Francisco, when officials announced that the city’s historic Kezar Stadium will be the home field next season for the new Major League Soccer Next Pro team Golden City FC, that got \u003ca href=\"https://next.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">pushback from San Francisco City FC\u003c/a> — the oldest supporter-owned soccer club in the country. \u003c/p>\n\n\n\n\u003cp>San Francisco City FC fans argued their team was being pushed out from where they’ve hosted games for the past decade. Tensions over who gets access to soccer fields \u003ca href=\"https://www.npr.org/sections/codeswitch/2014/12/27/373284989/icymi-2014-soccer-field-standoff-highlights-gentrification-tension\">come up\u003c/a> decade after decade and are likely to become even more fraught as interest in the sport grows.\u003c/p>\n\n\n\n\n\n\u003cp>Ahead of the Women’s World Cup in Brazil next year, the U.S. can maintain its historic dominance of the sport by ensuring female players from low-income backgrounds have access to the sport, Tobis said, adding that if more facilities become available, there will be more opportunities for women and co-ed teams to develop across all competition levels.\u003c/p>\n\n\n\n\u003cp>The U.S. Soccer Federation has also unveiled its own plan to prevent young players from leaving the sport, which includes millions of dollars \u003ca href=\"https://www.ussoccer.com/stories/2024/02/us-soccer-awards-3-million-to-benefit-member-organizations-through-2024-innovate-to-grow-initiative\">in grants\u003c/a> to youth leagues nationwide, training more referees and promoting the game beyond the competitive club environment.\u003c/p>\n\n\n\n\u003cp>“The next stage for soccer is to embrace everybody that can play. Get to those that have been put off in the past by the sheer cost of it,” Tobis said.\u003c/p>\n\n\n\n\u003cp>At Del Monte Park in San José, Maleda only has two hours available on Saturdays for youth practice. Coach Semert Haile knows time is limited and keeps her players, kids ages 7 and 8, moving. She said she started playing at the same age when she was living in Ethiopia. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg\" alt=\"\" class=\"wp-image-12092219\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260718-MaledaYouthSoccer-JY-01-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Maleda Youth Soccer Club Coach Semert Haile throws a soccer ball into the air for her 6- and 7-year-old players during weekly practice at Del Monte Park in San José, California, on Saturday, July 18, 2026. Maleda Youth Soccer Club is primarily comprised of Ethiopian families. (Juliana Yamada/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>And now as an adult living in San José, she’s always bringing new families into Maleda, so their kids can play soccer without blowing the budget.\u003c/p>\n\n\n\n\u003cp>“It’s fun to play and learn with them. They have a pure heart,” she said between drills. \u003c/p>\n\n\n\n\u003cp>The blazing San José sun doesn’t slow her down. She’s been coaching for more than a decade with Maleda and remembers when Girma and her family would come to practice. \u003c/p>\n\n\n\n\u003cp>“Look where Naomi is now,” she said. “I have a vision that many of these girls and boys will be even better than Naomi. That’s my hope. That’s my dream.”\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>This story includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/ogpenn\">Pendarvis Harshaw\u003c/a>.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "how-does-californias-3500-ev-rebate-work",
"title": "How Does California’s $3,500 EV Rebate Work?",
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"content": "\u003cp>Thinking about buying or leasing an \u003ca href=\"https://www.kqed.org/news/tag/evs\">electric car\u003c/a> in the near future? California will soon be making that cheaper.\u003c/p>\n\n\n\n\u003cp>On Monday, Gov. Gavin Newsom signed legislation that sets aside millions of dollars in state funds to fund rebates for residents who buy or lease a zero-emission vehicle — a category that includes battery-electric cars and \u003ca href=\"https://driveclean.ca.gov/hydrogen-fuel-cell\">hydrogen fuel cell-powered vehicles\u003c/a>.\u003c/p>\n\n\n\n\u003cp>First-time EV buyers can qualify for a $3,500 discount when buying or leasing a new electric vehicle, as long as the retail price is under $50,000. If you’re looking for a \u003cem>used\u003c/em> electric car, there’s still a price reduction available — a smaller one, however: $1,750 off for vehicles retailing for under $25,000.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg\" alt=\"\" class=\"wp-image-12018474\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Gov. Gavin Newsom speaks during a press conference in Los Angeles on Sept. 25, 2024. (Eric Thayer/AP Photo)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The state’s program — called “\u003ca href=\"https://www.gov.ca.gov/2026/07/13/as-trump-cedes-global-clean-car-race-to-china-governor-newsom-fights-back-with-instant-zev-rebates-for-first-time-buyers/\">MyFirstEV\u003c/a>” — comes a year after President Donald Trump’s massive spending and tax plan known as the One Big Beautiful Bill \u003ca href=\"https://www.irs.gov/newsroom/faqs-for-modification-of-sections-25c-25d-25e-30c-30d-45l-45w-and-179d-under-public-law-119-21-139-stat-72-july-4-2025-commonly-known-as-the-one-big-beautiful-bill-obbb\">ended\u003c/a> federal tax credits for EVs nationwide. Previously, American consumers could claim a $7,500 tax credit after buying a new EV or $4,000 for used EVs.\u003c/p>\n\n\n\n\u003cp>Newsom said on Monday that as the federal government pulls back from supporting EVs, California would instead be “putting its foot on the accelerator” — and that the instant rebate program would “[make] it easier for families to drive clean, breathe clean, and keep more money in their pockets.”\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The program has secured $270 million in funding — half of that from the state budget and the other from participating EV automakers. \u003c/p>\n\n\n\n\u003cp>One big thing to know: Despite the fanfare, the MyFirstEV program has not yet started — and we don’t have an official start date either. State officials will reveal next month which car brands are actually included, so don’t expect to receive this discount if you purchase an EV today. \u003c/p>\n\n\n\n\u003cp>Keep reading to learn what we know right now about California’s instant rebate program for EV purchases.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Who qualifies for this program?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>Only California residents who are buying or leasing an EV for the first time are eligible for this rebate.\u003c/p>\n\n\n\n\u003cp>And consumers will have to confirm that this is the first time they are buying or leasing an EV before taking their car home, said Lindsay Buckley, communications director of the California Air Resources Board, the agency tasked with managing the program.\u003c/p>\n\n\n\n\n\n\u003cp>“Participants will be required to sign a legal document declaring that this is in fact their first purchase or lease of an electric vehicle,” she said.\u003c/p>\n\n\n\n\u003cp>“So if you’ve already bought or leased an electric vehicle in the past, then you wouldn’t be eligible for this program.”\u003c/p>\n\n\n\n\u003cp>Limiting the program to first-time buyers could actually help boost the popularity of EVs among people who have never bought them, said Scott Moura, a UC Berkeley professor of civil engineering.\u003c/p>\n\n\n\n\u003cp>“Providing incentive to people who have bought EVs before isn’t really adding to the number of people who purchase EVs,” he said. “The funds can be used most effectively if they’re targeted towards first-time EV buyers.”\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Do I need to apply ahead of time?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — there’s no application to fill out ahead of time. Once state officials announce that the MyFirstEV program has officially begun, all you need to do is go to a dealership of a participating automaker. \u003c/p>\n\n\n\n\u003cp>This is different from other past state rebate programs — like the now-terminated \u003ca href=\"https://www.kqed.org/news/12062645/california-quietly-kills-electric-bike-vouchers-sending-money-to-ev-incentives-instead\">Electric Bicycle Incentive Program\u003c/a> — which have required participants to fill out an application \u003cem>before \u003c/em>making a purchase.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg\" alt=\"\" class=\"wp-image-12016485\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-element-caption\">A Toyota electric vehicle on display at the Los Angeles Auto Show in 2024. (Saul Gonzalez/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>If you move forward with making a purchase or lease, confirm two things with the salesperson and the financing team:\u003c/p>\n\n\n\n\u003cul class=\"wp-block-list\">\n\u003cli>That you qualify for the MyFirstEV discount\u003c/li>\n\n\n\n\u003cli>That there are still state funds available for this specific car brand.\u003c/li>\n\u003c/ul>\n\n\n\n\u003cp>When federal EV rebates were available, buyers had to initially wait until they filed their taxes the year after buying their car to request this money back. But state officials say that folks interested in the FirstEV discount won’t have to wait so long.\u003c/p>\n\n\n\n\u003cp>“Once launched, Californians will be able to go down to participating automakers’ dealerships and access the rebates at the point of sale,” Buckley said. “They won’t have any delay in getting this discount.”\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Can the program help me pay for \u003cem>any\u003c/em> EV I want?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — MyFirstEV discounts will only cover battery-electric cars and hydrogen fuel cell-powered vehicles from automakers participating in the program. State officials will confirm next month which car companies are included. \u003c/p>\n\n\n\n\u003cp>But this means that if an EV brand you really want to purchase is not on the list, you won’t get the discount when buying or leasing the car.\u003c/p>\n\n\n\n\u003cp>Hybrid vehicles are also not included in MyFirstEV, state officials confirmed with KQED. \u003c/p>\n\n\n\n\u003cp>There’s also a price limit: The EV you choose must cost under $50,000 if it’s a new car, and $25,000 if it’s used. There is, however, a \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260SB168\">small exception\u003c/a> to this price rule if the automaker is headquartered in California — in which case the discounts will apply regardless of the manufacturer’s retail price. More than a \u003ca href=\"https://www.builtinsf.com/articles/silicon-valley-electric-car-companies\">dozen electric car brands\u003c/a> are based in the Golden State, with several selling models priced beyond the $50,000 limit.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>I’m really interested in this program. What should I do while I wait for it to open?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>While consumers wait for the program to begin, Buckley said they learn as much as they can about different EVs available on the market.\u003c/p>\n\n\n\n\u003cp>“Maybe head to a dealership and take a test drive of an electric vehicle that you’re eyeing,” she said. “We do expect this to be a popular program and for [funds] to get gobbled up pretty quickly” — so the more prepared you are when the program officially begins, the better.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2274\" height=\"1706\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg\" alt=\"An aerial view of a parking lot that has EV chargers, with three cars parked in 'EV Charging Only' spots, and a fourth car pulling in to another one.\" class=\"wp-image-11971075\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg 2274w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2274px) 100vw, 2274px\">\u003cfigcaption class=\"wp-element-caption\">A Polestar electric car prepares to park at an EV charging station on July 28, 2023, in Corte Madera. (Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Potential buyers can also learn about what it takes to \u003cem>care \u003c/em>for an EV, like how to find charging stations and battery maintenance. \u003c/p>\n\n\n\n\u003cp>Buckley said the site \u003ca href=\"https://www.electricforall.org/\">ElectricForAll\u003c/a> — created by the nonprofit Veloz — is a good source of information.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Will some carmakers have more rebates available than others?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — funds will be divided equally among the participating automakers.\u003c/p>\n\n\n\n\u003cp>However, there may be greater demand for some brands, which could mean that rebates may run out faster at some dealerships.\u003c/p>\n\n\n\n\u003cp>\u003cem>This article includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/lklivans\">Laura Klivans.\u003c/a>\u003c/em>\u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003c/p>\n\n",
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"\n\u003cp>Thinking about buying or leasing an \u003ca href=\"https://www.kqed.org/news/tag/evs\">electric car\u003c/a> in the near future? California will soon be making that cheaper.\u003c/p>\n"
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"innerHTML": "\n\u003cp>On Monday, Gov. Gavin Newsom signed legislation that sets aside millions of dollars in state funds to fund rebates for residents who buy or lease a zero-emission vehicle — a category that includes battery-electric cars and \u003ca href=\"https://driveclean.ca.gov/hydrogen-fuel-cell\">hydrogen fuel cell-powered vehicles\u003c/a>.\u003c/p>\n",
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"\n\u003cp>On Monday, Gov. Gavin Newsom signed legislation that sets aside millions of dollars in state funds to fund rebates for residents who buy or lease a zero-emission vehicle — a category that includes battery-electric cars and \u003ca href=\"https://driveclean.ca.gov/hydrogen-fuel-cell\">hydrogen fuel cell-powered vehicles\u003c/a>.\u003c/p>\n"
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"innerHTML": "\n\u003cp>First-time EV buyers can qualify for a $3,500 discount when buying or leasing a new electric vehicle, as long as the retail price is under $50,000. If you’re looking for a \u003cem>used\u003c/em> electric car, there’s still a price reduction available — a smaller one, however: $1,750 off for vehicles retailing for under $25,000.\u003c/p>\n",
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"\n\u003cp>First-time EV buyers can qualify for a $3,500 discount when buying or leasing a new electric vehicle, as long as the retail price is under $50,000. If you’re looking for a \u003cem>used\u003c/em> electric car, there’s still a price reduction available — a smaller one, however: $1,750 off for vehicles retailing for under $25,000.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg\" alt=\"\" class=\"wp-image-12018474\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1920x1280.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Gov. Gavin Newsom speaks during a press conference in Los Angeles on Sept. 25, 2024.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>The state’s program — called “\u003ca href=\"https://www.gov.ca.gov/2026/07/13/as-trump-cedes-global-clean-car-race-to-china-governor-newsom-fights-back-with-instant-zev-rebates-for-first-time-buyers/\">MyFirstEV\u003c/a>” — comes a year after President Donald Trump’s massive spending and tax plan known as the One Big Beautiful Bill \u003ca href=\"https://www.irs.gov/newsroom/faqs-for-modification-of-sections-25c-25d-25e-30c-30d-45l-45w-and-179d-under-public-law-119-21-139-stat-72-july-4-2025-commonly-known-as-the-one-big-beautiful-bill-obbb\">ended\u003c/a> federal tax credits for EVs nationwide. Previously, American consumers could claim a $7,500 tax credit after buying a new EV or $4,000 for used EVs.\u003c/p>\n",
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"\n\u003cp>The state’s program — called “\u003ca href=\"https://www.gov.ca.gov/2026/07/13/as-trump-cedes-global-clean-car-race-to-china-governor-newsom-fights-back-with-instant-zev-rebates-for-first-time-buyers/\">MyFirstEV\u003c/a>” — comes a year after President Donald Trump’s massive spending and tax plan known as the One Big Beautiful Bill \u003ca href=\"https://www.irs.gov/newsroom/faqs-for-modification-of-sections-25c-25d-25e-30c-30d-45l-45w-and-179d-under-public-law-119-21-139-stat-72-july-4-2025-commonly-known-as-the-one-big-beautiful-bill-obbb\">ended\u003c/a> federal tax credits for EVs nationwide. Previously, American consumers could claim a $7,500 tax credit after buying a new EV or $4,000 for used EVs.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Newsom said on Monday that as the federal government pulls back from supporting EVs, California would instead be “putting its foot on the accelerator” — and that the instant rebate program would “[make] it easier for families to drive clean, breathe clean, and keep more money in their pockets.”\u003c/p>\n",
"innerContent": [
"\n\u003cp>Newsom said on Monday that as the federal government pulls back from supporting EVs, California would instead be “putting its foot on the accelerator” — and that the instant rebate program would “[make] it easier for families to drive clean, breathe clean, and keep more money in their pockets.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>The program has secured $270 million in funding — half of that from the state budget and the other from participating EV automakers. \u003c/p>\n",
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"\n\u003cp>The program has secured $270 million in funding — half of that from the state budget and the other from participating EV automakers. \u003c/p>\n"
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"innerHTML": "\n\u003cp>One big thing to know: Despite the fanfare, the MyFirstEV program has not yet started — and we don’t have an official start date either. State officials will reveal next month which car brands are actually included, so don’t expect to receive this discount if you purchase an EV today. \u003c/p>\n",
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"\n\u003cp>One big thing to know: Despite the fanfare, the MyFirstEV program has not yet started — and we don’t have an official start date either. State officials will reveal next month which car brands are actually included, so don’t expect to receive this discount if you purchase an EV today. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Keep reading to learn what we know right now about California’s instant rebate program for EV purchases.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Keep reading to learn what we know right now about California’s instant rebate program for EV purchases.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cstrong>Who qualifies for this program?\u003c/strong>\u003c/p>\n",
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"innerHTML": "\n\u003cp>Only California residents who are buying or leasing an EV for the first time are eligible for this rebate.\u003c/p>\n",
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"\n\u003cp>Only California residents who are buying or leasing an EV for the first time are eligible for this rebate.\u003c/p>\n"
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"innerHTML": "\n\u003cp>And consumers will have to confirm that this is the first time they are buying or leasing an EV before taking their car home, said Lindsay Buckley, communications director of the California Air Resources Board, the agency tasked with managing the program.\u003c/p>\n",
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"\n\u003cp>And consumers will have to confirm that this is the first time they are buying or leasing an EV before taking their car home, said Lindsay Buckley, communications director of the California Air Resources Board, the agency tasked with managing the program.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Participants will be required to sign a legal document declaring that this is in fact their first purchase or lease of an electric vehicle,” she said.\u003c/p>\n",
"innerContent": [
"\n\u003cp>“Participants will be required to sign a legal document declaring that this is in fact their first purchase or lease of an electric vehicle,” she said.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“So if you’ve already bought or leased an electric vehicle in the past, then you wouldn’t be eligible for this program.”\u003c/p>\n",
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"\n\u003cp>“So if you’ve already bought or leased an electric vehicle in the past, then you wouldn’t be eligible for this program.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>Limiting the program to first-time buyers could actually help boost the popularity of EVs among people who have never bought them, said Scott Moura, a UC Berkeley professor of civil engineering.\u003c/p>\n",
"innerContent": [
"\n\u003cp>Limiting the program to first-time buyers could actually help boost the popularity of EVs among people who have never bought them, said Scott Moura, a UC Berkeley professor of civil engineering.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Providing incentive to people who have bought EVs before isn’t really adding to the number of people who purchase EVs,” he said. “The funds can be used most effectively if they’re targeted towards first-time EV buyers.”\u003c/p>\n",
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"\n\u003cp>“Providing incentive to people who have bought EVs before isn’t really adding to the number of people who purchase EVs,” he said. “The funds can be used most effectively if they’re targeted towards first-time EV buyers.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cstrong>Do I need to apply ahead of time?\u003c/strong>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cstrong>Do I need to apply ahead of time?\u003c/strong>\u003c/p>\n"
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"innerHTML": "\n\u003cp>No — there’s no application to fill out ahead of time. Once state officials announce that the MyFirstEV program has officially begun, all you need to do is go to a dealership of a participating automaker. \u003c/p>\n",
"innerContent": [
"\n\u003cp>No — there’s no application to fill out ahead of time. Once state officials announce that the MyFirstEV program has officially begun, all you need to do is go to a dealership of a participating automaker. \u003c/p>\n"
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"innerHTML": "\n\u003cp>This is different from other past state rebate programs — like the now-terminated \u003ca href=\"https://www.kqed.org/news/12062645/california-quietly-kills-electric-bike-vouchers-sending-money-to-ev-incentives-instead\">Electric Bicycle Incentive Program\u003c/a> — which have required participants to fill out an application \u003cem>before \u003c/em>making a purchase.\u003c/p>\n",
"innerContent": [
"\n\u003cp>This is different from other past state rebate programs — like the now-terminated \u003ca href=\"https://www.kqed.org/news/12062645/california-quietly-kills-electric-bike-vouchers-sending-money-to-ev-incentives-instead\">Electric Bicycle Incentive Program\u003c/a> — which have required participants to fill out an application \u003cem>before \u003c/em>making a purchase.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg\" alt=\"\" class=\"wp-image-12016485\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1920x1440.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">A Toyota electric vehicle on display at the Los Angeles Auto Show in 2024.\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg\" alt=\"\" class=\"wp-image-12016485\" />\u003cfigcaption class=\"wp-element-caption\">A Toyota electric vehicle on display at the Los Angeles Auto Show in 2024.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>If you move forward with making a purchase or lease, confirm two things with the salesperson and the financing team:\u003c/p>\n",
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"innerHTML": "\n\u003cli>That there are still state funds available for this specific car brand.\u003c/li>\n",
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"innerHTML": "\n\u003cp>When federal EV rebates were available, buyers had to initially wait until they filed their taxes the year after buying their car to request this money back. But state officials say that folks interested in the FirstEV discount won’t have to wait so long.\u003c/p>\n",
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"\n\u003cp>When federal EV rebates were available, buyers had to initially wait until they filed their taxes the year after buying their car to request this money back. But state officials say that folks interested in the FirstEV discount won’t have to wait so long.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Once launched, Californians will be able to go down to participating automakers’ dealerships and access the rebates at the point of sale,” Buckley said. “They won’t have any delay in getting this discount.”\u003c/p>\n",
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"\n\u003cp>“Once launched, Californians will be able to go down to participating automakers’ dealerships and access the rebates at the point of sale,” Buckley said. “They won’t have any delay in getting this discount.”\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cstrong>Can the program help me pay for \u003cem>any\u003c/em> EV I want?\u003c/strong>\u003c/p>\n",
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"\n\u003cp>\u003cstrong>Can the program help me pay for \u003cem>any\u003c/em> EV I want?\u003c/strong>\u003c/p>\n"
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"innerHTML": "\n\u003cp>No — MyFirstEV discounts will only cover battery-electric cars and hydrogen fuel cell-powered vehicles from automakers participating in the program. State officials will confirm next month which car companies are included. \u003c/p>\n",
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"\n\u003cp>No — MyFirstEV discounts will only cover battery-electric cars and hydrogen fuel cell-powered vehicles from automakers participating in the program. State officials will confirm next month which car companies are included. \u003c/p>\n"
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"innerHTML": "\n\u003cp>But this means that if an EV brand you really want to purchase is not on the list, you won’t get the discount when buying or leasing the car.\u003c/p>\n",
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"\n\u003cp>But this means that if an EV brand you really want to purchase is not on the list, you won’t get the discount when buying or leasing the car.\u003c/p>\n"
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"innerHTML": "\n\u003cp>Hybrid vehicles are also not included in MyFirstEV, state officials confirmed with KQED. \u003c/p>\n",
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"\n\u003cp>Hybrid vehicles are also not included in MyFirstEV, state officials confirmed with KQED. \u003c/p>\n"
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"innerHTML": "\n\u003cp>There’s also a price limit: The EV you choose must cost under $50,000 if it’s a new car, and $25,000 if it’s used. There is, however, a \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260SB168\">small exception\u003c/a> to this price rule if the automaker is headquartered in California — in which case the discounts will apply regardless of the manufacturer’s retail price. More than a \u003ca href=\"https://www.builtinsf.com/articles/silicon-valley-electric-car-companies\">dozen electric car brands\u003c/a> are based in the Golden State, with several selling models priced beyond the $50,000 limit.\u003c/p>\n",
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"\n\u003cp>There’s also a price limit: The EV you choose must cost under $50,000 if it’s a new car, and $25,000 if it’s used. There is, however, a \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260SB168\">small exception\u003c/a> to this price rule if the automaker is headquartered in California — in which case the discounts will apply regardless of the manufacturer’s retail price. More than a \u003ca href=\"https://www.builtinsf.com/articles/silicon-valley-electric-car-companies\">dozen electric car brands\u003c/a> are based in the Golden State, with several selling models priced beyond the $50,000 limit.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cstrong>I’m really interested in this program. What should I do while I wait for it to open?\u003c/strong>\u003c/p>\n",
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"innerHTML": "\n\u003cp>While consumers wait for the program to begin, Buckley said they learn as much as they can about different EVs available on the market.\u003c/p>\n",
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"\n\u003cp>While consumers wait for the program to begin, Buckley said they learn as much as they can about different EVs available on the market.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“Maybe head to a dealership and take a test drive of an electric vehicle that you’re eyeing,” she said. “We do expect this to be a popular program and for [funds] to get gobbled up pretty quickly” — so the more prepared you are when the program officially begins, the better.\u003c/p>\n",
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"\n\u003cp>“Maybe head to a dealership and take a test drive of an electric vehicle that you’re eyeing,” she said. “We do expect this to be a popular program and for [funds] to get gobbled up pretty quickly” — so the more prepared you are when the program officially begins, the better.\u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg\" alt=\"An aerial view of a parking lot that has EV chargers, with three cars parked in 'EV Charging Only' spots, and a fourth car pulling in to another one.\" class=\"wp-image-11971075\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg 2274w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1920x1440.jpg 1920w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">A Polestar electric car prepares to park at an EV charging station on July 28, 2023, in Corte Madera.\u003c/figcaption>\u003c/figure>\n",
"innerContent": [
"\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg\" alt=\"An aerial view of a parking lot that has EV chargers, with three cars parked in 'EV Charging Only' spots, and a fourth car pulling in to another one.\" class=\"wp-image-11971075\" />\u003cfigcaption class=\"wp-element-caption\">A Polestar electric car prepares to park at an EV charging station on July 28, 2023, in Corte Madera.\u003c/figcaption>\u003c/figure>\n"
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"innerHTML": "\n\u003cp>Potential buyers can also learn about what it takes to \u003cem>care \u003c/em>for an EV, like how to find charging stations and battery maintenance. \u003c/p>\n",
"innerContent": [
"\n\u003cp>Potential buyers can also learn about what it takes to \u003cem>care \u003c/em>for an EV, like how to find charging stations and battery maintenance. \u003c/p>\n"
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"innerHTML": "\n\u003cp>Buckley said the site \u003ca href=\"https://www.electricforall.org/\">ElectricForAll\u003c/a> — created by the nonprofit Veloz — is a good source of information.\u003c/p>\n",
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"\n\u003cp>Buckley said the site \u003ca href=\"https://www.electricforall.org/\">ElectricForAll\u003c/a> — created by the nonprofit Veloz — is a good source of information.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cstrong>Will some carmakers have more rebates available than others?\u003c/strong>\u003c/p>\n",
"innerContent": [
"\n\u003cp>\u003cstrong>Will some carmakers have more rebates available than others?\u003c/strong>\u003c/p>\n"
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"innerHTML": "\n\u003cp>No — funds will be divided equally among the participating automakers.\u003c/p>\n",
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"\n\u003cp>No — funds will be divided equally among the participating automakers.\u003c/p>\n"
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"innerHTML": "\n\u003cp>However, there may be greater demand for some brands, which could mean that rebates may run out faster at some dealerships.\u003c/p>\n",
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"\n\u003cp>However, there may be greater demand for some brands, which could mean that rebates may run out faster at some dealerships.\u003c/p>\n"
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"innerHTML": "\n\u003cp>\u003cem>This article includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/lklivans\">Laura Klivans.\u003c/a>\u003c/em>\u003c/p>\n",
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"\n\u003cp>\u003cem>This article includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/lklivans\">Laura Klivans.\u003c/a>\u003c/em>\u003c/p>\n"
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"excerpt": "First-time electric vehicle buyers in California could soon get thousands of dollars off the sticker price. Here’s how to apply.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Thinking about buying or leasing an \u003ca href=\"https://www.kqed.org/news/tag/evs\">electric car\u003c/a> in the near future? California will soon be making that cheaper.\u003c/p>\n\n\n\n\u003cp>On Monday, Gov. Gavin Newsom signed legislation that sets aside millions of dollars in state funds to fund rebates for residents who buy or lease a zero-emission vehicle — a category that includes battery-electric cars and \u003ca href=\"https://driveclean.ca.gov/hydrogen-fuel-cell\">hydrogen fuel cell-powered vehicles\u003c/a>.\u003c/p>\n\n\n\n\u003cp>First-time EV buyers can qualify for a $3,500 discount when buying or leasing a new electric vehicle, as long as the retail price is under $50,000. If you’re looking for a \u003cem>used\u003c/em> electric car, there’s still a price reduction available — a smaller one, however: $1,750 off for vehicles retailing for under $25,000.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg\" alt=\"\" class=\"wp-image-12018474\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/GavinNewsomAP-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Gov. Gavin Newsom speaks during a press conference in Los Angeles on Sept. 25, 2024. (Eric Thayer/AP Photo)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The state’s program — called “\u003ca href=\"https://www.gov.ca.gov/2026/07/13/as-trump-cedes-global-clean-car-race-to-china-governor-newsom-fights-back-with-instant-zev-rebates-for-first-time-buyers/\">MyFirstEV\u003c/a>” — comes a year after President Donald Trump’s massive spending and tax plan known as the One Big Beautiful Bill \u003ca href=\"https://www.irs.gov/newsroom/faqs-for-modification-of-sections-25c-25d-25e-30c-30d-45l-45w-and-179d-under-public-law-119-21-139-stat-72-july-4-2025-commonly-known-as-the-one-big-beautiful-bill-obbb\">ended\u003c/a> federal tax credits for EVs nationwide. Previously, American consumers could claim a $7,500 tax credit after buying a new EV or $4,000 for used EVs.\u003c/p>\n\n\n\n\u003cp>Newsom said on Monday that as the federal government pulls back from supporting EVs, California would instead be “putting its foot on the accelerator” — and that the instant rebate program would “[make] it easier for families to drive clean, breathe clean, and keep more money in their pockets.”\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The program has secured $270 million in funding — half of that from the state budget and the other from participating EV automakers. \u003c/p>\n\n\n\n\u003cp>One big thing to know: Despite the fanfare, the MyFirstEV program has not yet started — and we don’t have an official start date either. State officials will reveal next month which car brands are actually included, so don’t expect to receive this discount if you purchase an EV today. \u003c/p>\n\n\n\n\u003cp>Keep reading to learn what we know right now about California’s instant rebate program for EV purchases.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Who qualifies for this program?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>Only California residents who are buying or leasing an EV for the first time are eligible for this rebate.\u003c/p>\n\n\n\n\u003cp>And consumers will have to confirm that this is the first time they are buying or leasing an EV before taking their car home, said Lindsay Buckley, communications director of the California Air Resources Board, the agency tasked with managing the program.\u003c/p>\n\n\n\n\n\n\u003cp>“Participants will be required to sign a legal document declaring that this is in fact their first purchase or lease of an electric vehicle,” she said.\u003c/p>\n\n\n\n\u003cp>“So if you’ve already bought or leased an electric vehicle in the past, then you wouldn’t be eligible for this program.”\u003c/p>\n\n\n\n\u003cp>Limiting the program to first-time buyers could actually help boost the popularity of EVs among people who have never bought them, said Scott Moura, a UC Berkeley professor of civil engineering.\u003c/p>\n\n\n\n\u003cp>“Providing incentive to people who have bought EVs before isn’t really adding to the number of people who purchase EVs,” he said. “The funds can be used most effectively if they’re targeted towards first-time EV buyers.”\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Do I need to apply ahead of time?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — there’s no application to fill out ahead of time. Once state officials announce that the MyFirstEV program has officially begun, all you need to do is go to a dealership of a participating automaker. \u003c/p>\n\n\n\n\u003cp>This is different from other past state rebate programs — like the now-terminated \u003ca href=\"https://www.kqed.org/news/12062645/california-quietly-kills-electric-bike-vouchers-sending-money-to-ev-incentives-instead\">Electric Bicycle Incentive Program\u003c/a> — which have required participants to fill out an application \u003cem>before \u003c/em>making a purchase.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1920\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg\" alt=\"\" class=\"wp-image-12016485\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/12/IMG_5809-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-element-caption\">A Toyota electric vehicle on display at the Los Angeles Auto Show in 2024. (Saul Gonzalez/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>If you move forward with making a purchase or lease, confirm two things with the salesperson and the financing team:\u003c/p>\n\n\n\n\u003cul class=\"wp-block-list\">\n\u003cli>That you qualify for the MyFirstEV discount\u003c/li>\n\n\n\n\u003cli>That there are still state funds available for this specific car brand.\u003c/li>\n\u003c/ul>\n\n\n\n\u003cp>When federal EV rebates were available, buyers had to initially wait until they filed their taxes the year after buying their car to request this money back. But state officials say that folks interested in the FirstEV discount won’t have to wait so long.\u003c/p>\n\n\n\n\u003cp>“Once launched, Californians will be able to go down to participating automakers’ dealerships and access the rebates at the point of sale,” Buckley said. “They won’t have any delay in getting this discount.”\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Can the program help me pay for \u003cem>any\u003c/em> EV I want?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — MyFirstEV discounts will only cover battery-electric cars and hydrogen fuel cell-powered vehicles from automakers participating in the program. State officials will confirm next month which car companies are included. \u003c/p>\n\n\n\n\u003cp>But this means that if an EV brand you really want to purchase is not on the list, you won’t get the discount when buying or leasing the car.\u003c/p>\n\n\n\n\u003cp>Hybrid vehicles are also not included in MyFirstEV, state officials confirmed with KQED. \u003c/p>\n\n\n\n\u003cp>There’s also a price limit: The EV you choose must cost under $50,000 if it’s a new car, and $25,000 if it’s used. There is, however, a \u003ca href=\"https://leginfo.legislature.ca.gov/faces/billTextClient.xhtml?bill_id=202520260SB168\">small exception\u003c/a> to this price rule if the automaker is headquartered in California — in which case the discounts will apply regardless of the manufacturer’s retail price. More than a \u003ca href=\"https://www.builtinsf.com/articles/silicon-valley-electric-car-companies\">dozen electric car brands\u003c/a> are based in the Golden State, with several selling models priced beyond the $50,000 limit.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>I’m really interested in this program. What should I do while I wait for it to open?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>While consumers wait for the program to begin, Buckley said they learn as much as they can about different EVs available on the market.\u003c/p>\n\n\n\n\u003cp>“Maybe head to a dealership and take a test drive of an electric vehicle that you’re eyeing,” she said. “We do expect this to be a popular program and for [funds] to get gobbled up pretty quickly” — so the more prepared you are when the program officially begins, the better.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2274\" height=\"1706\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg\" alt=\"An aerial view of a parking lot that has EV chargers, with three cars parked in 'EV Charging Only' spots, and a fourth car pulling in to another one.\" class=\"wp-image-11971075\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf.jpg 2274w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-2048x1536.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/gettyimages-1576817852-98c5c2b1e80ed40f3e2b7969add10f2d9535efdf-1920x1440.jpg 1920w\" sizes=\"auto, (max-width: 2274px) 100vw, 2274px\">\u003cfigcaption class=\"wp-element-caption\">A Polestar electric car prepares to park at an EV charging station on July 28, 2023, in Corte Madera. (Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Potential buyers can also learn about what it takes to \u003cem>care \u003c/em>for an EV, like how to find charging stations and battery maintenance. \u003c/p>\n\n\n\n\u003cp>Buckley said the site \u003ca href=\"https://www.electricforall.org/\">ElectricForAll\u003c/a> — created by the nonprofit Veloz — is a good source of information.\u003c/p>\n\n\n\n\u003cp>\u003cstrong>Will some carmakers have more rebates available than others?\u003c/strong>\u003c/p>\n\n\n\n\u003cp>No — funds will be divided equally among the participating automakers.\u003c/p>\n\n\n\n\u003cp>However, there may be greater demand for some brands, which could mean that rebates may run out faster at some dealerships.\u003c/p>\n\n\n\n\u003cp>\u003cem>This article includes reporting from KQED’s \u003ca href=\"https://www.kqed.org/author/lklivans\">Laura Klivans.\u003c/a>\u003c/em>\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "how-much-did-speculation-impact-world-ticket-prices",
"title": "How Much Did Speculation Impact World Cup Ticket Prices?",
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"headTitle": "How Much Did Speculation Impact World Cup Ticket Prices? | KQED",
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"content": "\u003cp>A week before the U.S. men’s national soccer team \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">faced off against\u003c/a> Bosnia and Herzegovina in Santa Clara, dozens of seats in the highest section of\u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\"> Levi’s Stadium\u003c/a> were going for between $3,000 and $4,000 across different resale sites.\u003c/p>\n\u003cp>A day before the match, however, prices dropped significantly. Seats in the same back rows were offered for less than $2,000. The cost to see the most dominant USMNT in a generation had cratered in a matter of days — why? The answer has to do with speculators, third-party sales and FIFA’s complicated ticket-selling rules.\u003c/p>\n\u003cp>Besides treating fans to magnificent performances by some of the \u003ca href=\"https://www.npr.org/2026/06/22/nx-s1-5866649/2026-world-cup-fifa-lionel-messi-argentina-scoring-record\">sport’s greatest stars\u003c/a>, this year’s FIFA World Cup drew plenty of controversy over the cost of going to see a game. Months before the tournament began, tickets for some matches were already \u003ca href=\"https://www.wsj.com/sports/soccer/colombia-portugal-world-cup-6c1f318b\">more expensive\u003c/a> than going to the Super Bowl. Fans who wanted to save money and buy a ticket as early as possible had to navigate an \u003ca href=\"https://www.kcur.org/sports/2026-04-16/world-cup-tickets-fifa-prices\">incredibly complicated process\u003c/a> on FIFA’s official ticketing platform, where prices also shifted \u003ca href=\"https://www.npr.org/2026/05/28/nx-s1-5836514/2026-world-cup-fifa-ticket-prices\">based on demand\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As the tournament drew closer, some fans skipped FIFA’s platform entirely. A month before the June 25 Australia vs. Paraguay match at Levi’s Stadium, Marin County resident Lei Cai said the official site was no longer offering tickets for the game. “I wanted to buy a ticket directly from FIFA, but when that wasn’t possible, our only option was resale sites,” she said.\u003c/p>\n\u003cp>Those who bought tickets on resale websites — including Ticketmaster, StubHub and SeatGeek — were required to pay the vendor first on the site, and then claim their ticket on the FIFA platform. Cai paid for two tickets on StubHub, she said, but when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim.”\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087142\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After calling StubHub multiple times for weeks, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available to her. Only after KQED contacted StubHub requesting comment on Cai’s situation did StubHub reach out to her directly to offer two new, free tickets to the same match.\u003c/p>\n\u003cp>Cai is not alone. Soccer fans nationwide who paid for tickets on resale sites have been left empty-handed\u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\"> by vendors\u003c/a> — sometimes even hours before the game. Some economists and consumer advocates say that what happened to fans like Cai — along with the dramatic swings in prices, like what happened ahead of the U.S. game against Bosnia — shows there are major flaws in how the ticketing system works for major sporting events.\u003c/p>\n\u003cp>Scalpers have helped ricochet ticket prices for major musical events like Taylor Swift’s \u003ca href=\"https://www.billboard.com/pro/taylor-swift-eras-tour-fans-biggest-ticket-scalper/\">Eras Tour\u003c/a> and the \u003ca href=\"https://www.rollingstone.com/music/music-news/oasis-reunion-tickets-controversy-explained-1235094425/\">comeback of Oasis\u003c/a>. But the market set up by FIFA and resale sites for this year’s soccer tournament may have helped speculation get a lot worse this time around — where very enthusiastic fans all over North America have already spent millions of dollars and shattered the tournament’s all-time attendance record.\u003c/p>\n\u003ch2>An age-old problem\u003c/h2>\n\u003cp>Tickets for big cultural and athletic events easily attract the attention of speculators because they’re what economists call “perishable goods.”\u003c/p>\n\u003cp>Think of going to a bakery. A loaf of bread freshly baked that morning may be sold at $10. The bakery may also offer bread baked the previous day, but at a much lower price. But you most certainly won’t see bread baked a week or a month before — that’s no longer good.\u003c/p>\n\u003cp>“The same thing is true for game tickets,” said Steve Tadelis, professor at UC Berkeley’s Haas School of Business, who has studied online ticket markets for years. “They’re worth practically zero after the game begins.” (In the case of the World Cup, that’s true an hour before the game begins. According to FIFA rules, if someone doesn’t claim their ticket an hour before a match begins, they can no longer use it to get into the stadium.)\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The World Cup’s knockout stage can be especially attractive for speculators, Tadelis said. Speculators may have bought tickets for quarter-final or semi-final matches when fans had no confirmed information about which teams were advancing, but can then offer tickets at much higher prices if they see a popular team advance.\u003c/p>\n\u003cp>But while speculators may have good instincts on how soccer fans may behave, they can still make mistakes.\u003c/p>\n\u003cp>A seller may hope to sell a ticket for $3,000 a few weeks before a knockout-round game, assuming that enthusiasm among soccer lovers will keep growing with time. But the match is now just a couple of days away, and no one has snatched up the ticket. “They may be happy now to get a thousand or maybe even a few hundred dollars, because now they’re really worried that they’re going to be stuck with that ticket,” Tadelis said.\u003c/p>\n\u003cp>“There may be early excitement that overshoots the real demand,” he said. “Sellers will panic and try to all sell at the same time. And then prices are going to plummet.”\u003c/p>\n\u003cp>While many USMNT fans were hyped that their team advanced to the knockout stage, their enthusiasm perhaps didn’t match the prices that resale vendors were offering. The bubble quickly burst.\u003c/p>\n\u003ch2>Who moves the market?\u003c/h2>\n\u003cp>Price data alone, however, can’t confirm that a market has been entirely taken over by speculation, Tadelis said. Fans may learn new information that changes their feelings about their team — a star player previously blocked from playing \u003ca href=\"https://www.npr.org/2026/07/06/nx-s1-5883791/fifas-red-card-reversal-fair-play-or-political-interference\">by a penalty\u003c/a> suddenly gets the green light to come back, perhaps.\u003c/p>\n\u003cp>“If you’re looking for real clues — are people actually buying and picking up tickets, or are the same tickets getting resold over and over?” he said, adding that the latter case would suggest speculation. But if prices spike and then sellers suddenly cancel on buyers — like what happened to Cai from Marin County — “that’s another red flag that probably these are speculative sellers that never had the tickets to begin with.”\u003c/p>\n\u003cfigure id=\"attachment_12089714\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089714 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans fill the stands at the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Vendors “ghosting” ticket buyers has become a serious problem, said Scott Friedman, co-founder of the consulting group Ticket Talk Network, based in Cleveland, Ohio.\u003c/p>\n\u003cp>He said he’s talked to people from all over the globe who’ve saved up thousands of dollars to travel to a game hosted in North America, but once here, they don’t get anything from the vendor online and usually no replacement from sites like StubHub. “As a marketplace for the biggest live events, if a seller doesn’t fill that order, you’ve got to fill it,” he said. “It’s just a common courtesy to the fan.”\u003c/p>\n\u003cp>StubHub previously told KQED in a statement that the ticketing problems fans have experienced this World Cup “are largely transfer problems, not ticket problems.”[aside postID=news_12076503 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/IMG_1406.jpg']The company said that FIFA’s ticketing system, including a new app launched right before the tournament began, “has had significant performance issues that have affected transfers across all resale platforms.” According to StubHub’s rules for sellers, it’s OK for someone “to list tickets you own but don’t have in your possession yet … as long as you’re absolutely certain you will have them on the date you give us when listing the tickets.”\u003c/p>\n\u003cp>FIFA, for its part, told KQED it has “no visibility over, or control of, secondary market ticket transactions carried out on third-party platforms,” and it rejects “any suggestion that the functional issues being experienced by users of third-party platforms” are the result of its ticketing infrastructure.\u003c/p>\n\u003cp>But reining in speculation will require transparency from both FIFA and resale sites, Tadelis said. This means consumers should have access to information “like recent prices, how much inventory there is to really help people understand what’s going on in the market,” he said.\u003c/p>\n\u003cp>FIFA offered tickets through staggered releases, where consumers in the initial stages did not even know which teams were playing in any of the games — or even in which rows they would be sitting. Tadelis pointed out that the official FIFA resale platform also charged fees to both buyers and sellers.\u003c/p>\n\u003cp>“These create real opportunities to bet on price swings, and that’s especially true when fans can’t tell how much inventory FIFA is still holding back,” he said. “That opacity is what’s turning buying a ticket into basically a forecasting exercise.”\u003c/p>\n\u003cp>And for consumer advocates like Friedman, that also means having lawmakers require that resale sites confirm vendors actually have the tickets they’re offering. “It doesn’t matter if it’s the FIFA World Cup, the Super Bowl, or any live event that happens,” he said. “When you buy a ticket, it needs to be delivered instantly.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A week before the U.S. men’s national soccer team \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">faced off against\u003c/a> Bosnia and Herzegovina in Santa Clara, dozens of seats in the highest section of\u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\"> Levi’s Stadium\u003c/a> were going for between $3,000 and $4,000 across different resale sites.\u003c/p>\n\u003cp>A day before the match, however, prices dropped significantly. Seats in the same back rows were offered for less than $2,000. The cost to see the most dominant USMNT in a generation had cratered in a matter of days — why? The answer has to do with speculators, third-party sales and FIFA’s complicated ticket-selling rules.\u003c/p>\n\u003cp>Besides treating fans to magnificent performances by some of the \u003ca href=\"https://www.npr.org/2026/06/22/nx-s1-5866649/2026-world-cup-fifa-lionel-messi-argentina-scoring-record\">sport’s greatest stars\u003c/a>, this year’s FIFA World Cup drew plenty of controversy over the cost of going to see a game. Months before the tournament began, tickets for some matches were already \u003ca href=\"https://www.wsj.com/sports/soccer/colombia-portugal-world-cup-6c1f318b\">more expensive\u003c/a> than going to the Super Bowl. Fans who wanted to save money and buy a ticket as early as possible had to navigate an \u003ca href=\"https://www.kcur.org/sports/2026-04-16/world-cup-tickets-fifa-prices\">incredibly complicated process\u003c/a> on FIFA’s official ticketing platform, where prices also shifted \u003ca href=\"https://www.npr.org/2026/05/28/nx-s1-5836514/2026-world-cup-fifa-ticket-prices\">based on demand\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As the tournament drew closer, some fans skipped FIFA’s platform entirely. A month before the June 25 Australia vs. Paraguay match at Levi’s Stadium, Marin County resident Lei Cai said the official site was no longer offering tickets for the game. “I wanted to buy a ticket directly from FIFA, but when that wasn’t possible, our only option was resale sites,” she said.\u003c/p>\n\u003cp>Those who bought tickets on resale websites — including Ticketmaster, StubHub and SeatGeek — were required to pay the vendor first on the site, and then claim their ticket on the FIFA platform. Cai paid for two tickets on StubHub, she said, but when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim.”\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087142\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After calling StubHub multiple times for weeks, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available to her. Only after KQED contacted StubHub requesting comment on Cai’s situation did StubHub reach out to her directly to offer two new, free tickets to the same match.\u003c/p>\n\u003cp>Cai is not alone. Soccer fans nationwide who paid for tickets on resale sites have been left empty-handed\u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\"> by vendors\u003c/a> — sometimes even hours before the game. Some economists and consumer advocates say that what happened to fans like Cai — along with the dramatic swings in prices, like what happened ahead of the U.S. game against Bosnia — shows there are major flaws in how the ticketing system works for major sporting events.\u003c/p>\n\u003cp>Scalpers have helped ricochet ticket prices for major musical events like Taylor Swift’s \u003ca href=\"https://www.billboard.com/pro/taylor-swift-eras-tour-fans-biggest-ticket-scalper/\">Eras Tour\u003c/a> and the \u003ca href=\"https://www.rollingstone.com/music/music-news/oasis-reunion-tickets-controversy-explained-1235094425/\">comeback of Oasis\u003c/a>. But the market set up by FIFA and resale sites for this year’s soccer tournament may have helped speculation get a lot worse this time around — where very enthusiastic fans all over North America have already spent millions of dollars and shattered the tournament’s all-time attendance record.\u003c/p>\n\u003ch2>An age-old problem\u003c/h2>\n\u003cp>Tickets for big cultural and athletic events easily attract the attention of speculators because they’re what economists call “perishable goods.”\u003c/p>\n\u003cp>Think of going to a bakery. A loaf of bread freshly baked that morning may be sold at $10. The bakery may also offer bread baked the previous day, but at a much lower price. But you most certainly won’t see bread baked a week or a month before — that’s no longer good.\u003c/p>\n\u003cp>“The same thing is true for game tickets,” said Steve Tadelis, professor at UC Berkeley’s Haas School of Business, who has studied online ticket markets for years. “They’re worth practically zero after the game begins.” (In the case of the World Cup, that’s true an hour before the game begins. According to FIFA rules, if someone doesn’t claim their ticket an hour before a match begins, they can no longer use it to get into the stadium.)\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The World Cup’s knockout stage can be especially attractive for speculators, Tadelis said. Speculators may have bought tickets for quarter-final or semi-final matches when fans had no confirmed information about which teams were advancing, but can then offer tickets at much higher prices if they see a popular team advance.\u003c/p>\n\u003cp>But while speculators may have good instincts on how soccer fans may behave, they can still make mistakes.\u003c/p>\n\u003cp>A seller may hope to sell a ticket for $3,000 a few weeks before a knockout-round game, assuming that enthusiasm among soccer lovers will keep growing with time. But the match is now just a couple of days away, and no one has snatched up the ticket. “They may be happy now to get a thousand or maybe even a few hundred dollars, because now they’re really worried that they’re going to be stuck with that ticket,” Tadelis said.\u003c/p>\n\u003cp>“There may be early excitement that overshoots the real demand,” he said. “Sellers will panic and try to all sell at the same time. And then prices are going to plummet.”\u003c/p>\n\u003cp>While many USMNT fans were hyped that their team advanced to the knockout stage, their enthusiasm perhaps didn’t match the prices that resale vendors were offering. The bubble quickly burst.\u003c/p>\n\u003ch2>Who moves the market?\u003c/h2>\n\u003cp>Price data alone, however, can’t confirm that a market has been entirely taken over by speculation, Tadelis said. Fans may learn new information that changes their feelings about their team — a star player previously blocked from playing \u003ca href=\"https://www.npr.org/2026/07/06/nx-s1-5883791/fifas-red-card-reversal-fair-play-or-political-interference\">by a penalty\u003c/a> suddenly gets the green light to come back, perhaps.\u003c/p>\n\u003cp>“If you’re looking for real clues — are people actually buying and picking up tickets, or are the same tickets getting resold over and over?” he said, adding that the latter case would suggest speculation. But if prices spike and then sellers suddenly cancel on buyers — like what happened to Cai from Marin County — “that’s another red flag that probably these are speculative sellers that never had the tickets to begin with.”\u003c/p>\n\u003cfigure id=\"attachment_12089714\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089714 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans fill the stands at the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Vendors “ghosting” ticket buyers has become a serious problem, said Scott Friedman, co-founder of the consulting group Ticket Talk Network, based in Cleveland, Ohio.\u003c/p>\n\u003cp>He said he’s talked to people from all over the globe who’ve saved up thousands of dollars to travel to a game hosted in North America, but once here, they don’t get anything from the vendor online and usually no replacement from sites like StubHub. “As a marketplace for the biggest live events, if a seller doesn’t fill that order, you’ve got to fill it,” he said. “It’s just a common courtesy to the fan.”\u003c/p>\n\u003cp>StubHub previously told KQED in a statement that the ticketing problems fans have experienced this World Cup “are largely transfer problems, not ticket problems.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The company said that FIFA’s ticketing system, including a new app launched right before the tournament began, “has had significant performance issues that have affected transfers across all resale platforms.” According to StubHub’s rules for sellers, it’s OK for someone “to list tickets you own but don’t have in your possession yet … as long as you’re absolutely certain you will have them on the date you give us when listing the tickets.”\u003c/p>\n\u003cp>FIFA, for its part, told KQED it has “no visibility over, or control of, secondary market ticket transactions carried out on third-party platforms,” and it rejects “any suggestion that the functional issues being experienced by users of third-party platforms” are the result of its ticketing infrastructure.\u003c/p>\n\u003cp>But reining in speculation will require transparency from both FIFA and resale sites, Tadelis said. This means consumers should have access to information “like recent prices, how much inventory there is to really help people understand what’s going on in the market,” he said.\u003c/p>\n\u003cp>FIFA offered tickets through staggered releases, where consumers in the initial stages did not even know which teams were playing in any of the games — or even in which rows they would be sitting. Tadelis pointed out that the official FIFA resale platform also charged fees to both buyers and sellers.\u003c/p>\n\u003cp>“These create real opportunities to bet on price swings, and that’s especially true when fans can’t tell how much inventory FIFA is still holding back,” he said. “That opacity is what’s turning buying a ticket into basically a forecasting exercise.”\u003c/p>\n\u003cp>And for consumer advocates like Friedman, that also means having lawmakers require that resale sites confirm vendors actually have the tickets they’re offering. “It doesn’t matter if it’s the FIFA World Cup, the Super Bowl, or any live event that happens,” he said. “When you buy a ticket, it needs to be delivered instantly.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>Some Bay Area \u003ca href=\"https://www.kqed.org/news/tag/baseball\">baseball\u003c/a> fans may say that watching your team play at their home field, surrounded by fans buzzing with excitement before first pitch — is priceless.\u003c/p>\n\u003cp>But others will tell you that living here is only getting \u003ca href=\"https://www.kqed.org/affordability\">much more expensive\u003c/a> — and that they’ll gladly find ways to save while supporting their team.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>With the start of July, we’re roughly halfway through the regular Major League Baseball season.\u003c/p>\n\u003cp>And while Bay Area baseball fans are still mourning the \u003ca href=\"https://www.kqed.org/news/12006567/photos-fans-flood-coliseum-to-bid-emotional-farewell-at-as-last-game-in-oakland\">loss of the A’s\u003c/a> (based in West Sacramento for now before their move to Las Vegas in 2028), there are teams all over the region to root for — including the San Francisco Giants, of course.\u003c/p>\n\u003cp>We dived into the numbers — and asked the experts — to learn the best strategies for enjoying baseball in person with family and friends while keeping costs down.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CosteffectivealternativestowatchingtheGiants\">Cost-effective alternatives to watching the Giants\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12046979\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046979\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Giants right fielder Mike Yastrzemski runs to first base after hitting the ball during a game against the Kansas City Royals at Oracle Park on May 21, 2025. Off the field, he advocates for mental health awareness in professional sports.\u003c/figcaption>\u003c/figure>\n\u003ch2>Cutting down on costs for SF Giants tickets\u003c/h2>\n\u003cp>The Giants may be having a rough season — it’s tough to see them so far from the Dodgers and Padres in league standings — but fans are still snatching up good seats. A Giants spokesperson shared four different ways with us to save on tickets this season:\u003c/p>\n\u003cp>\u003cstrong>Fan Value Games\u003c/strong>\u003c/p>\n\u003cp>For \u003ca href=\"https://www.mlb.com/giants/tickets/specials/fan-value-games\">select games\u003c/a> this season, you can get tickets in either the 300 section (the “nosebleed” seats) or the bleachers (behind left field, so no views of the Bay) starting at $16.\u003c/p>\n\u003cp>Keep in mind that the cheapest tickets in the 300 section run out pretty quickly and some games only have bleacher seats left — so you may have better luck at finding 300 section seats for games scheduled later this summer.\u003c/p>\n\u003cp>\u003cstrong>Summer Brews & Baseball\u003c/strong>\u003c/p>\n\u003cp>For July home games (which include games against the Toronto Blue Jays, Colorado Rockies, Los Angeles Angels and Milwaukee Brewers), you can buy \u003ca href=\"https://www.mlb.com/giants/tickets/specials/beer\">discounted Summer Brews & Baseball tickets\u003c/a> which will also include a voucher for a Coors Light beer or another concession item up to $17 in value.[aside postID=news_12089221 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-614276824.jpg']As of this story’s publication, some games still have seats starting at $19, but others are seeing the cheaper tickets go much faster — so be quick.\u003c/p>\n\u003cp>\u003cstrong>Special ticket offers for certain fans\u003c/strong>\u003c/p>\n\u003cp>The Giants offer up to a 40% discount for students, educators, healthcare workers, seniors and military members. Friday games usually have the biggest discounts — but you will have to buy tickets online through the official Giants ticket platform to confirm you qualify.\u003c/p>\n\u003cp>Students, for example, will have to confirm their university and school-provided email, while healthcare workers will need to upload a photo of their work-issued ID or another confirming document.\u003c/p>\n\u003cp>\u003cstrong>Weekend Four Packs\u003c/strong>\u003c/p>\n\u003cp>These are \u003ca href=\"https://www.mlb.com/giants/tickets/specials/weekend-offer\">discounted ticket packs\u003c/a> that come with a $20 voucher for food or drink purchases at the stadium. They’re only available for Friday and weekend games, and while the Giants advertise that a four-ticket pack starts at $139 (roughly $35 per ticket), what you end up paying depends on available seats. For some games, individual tickets that qualify for this offer range from $67 to $150.\u003c/p>\n\u003ch2>Other ways to save at an SF Giants game\u003c/h2>\n\u003cp>\u003cstrong>Get creative with your seats\u003c/strong>\u003c/p>\n\u003cp>Remember, if you want tickets for less than $100, you’ll most likely have to stick to higher seats in the 300 section of the stadium. But longtime fans say that even if seats are far away from the action on the field, you’re still going to have a good time.\u003c/p>\n\u003cp>“With Giants games, you don’t have to feel stressed out about buying an expensive ticket in the 100 section,” San Francisco baseball fan Max Fisher said. “If you get the cheapest ticket and sit in the 300 section, you look out at the Bay, the boats going by and Treasure Island. It’s just really beautiful no matter where you sit.”\u003c/p>\n\u003cfigure id=\"attachment_11993353\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11993353\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg\" alt=\"A white man wearing a black baseball cap and woman wearing a white hat clap in their seats.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Clark Hancock, 73, claps during a Celebration of Life for Willie Mays, the San Francisco Giants Hall of Famer, at Oracle Park in San Francisco on July 8, 2024. Hancock traveled from Vegas for the celebration. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Want to try your luck at catching a foul ball? You still have a slim chance of doing so in the first ten rows of the 300 section, Fisher said. “Which is fun — at least for people who think they have a chance to do that.”\u003c/p>\n\u003cp>If you end up in the bleachers facing away from the Bay, you’ll be in one of the most energized areas of the stadium. “The bleachers are super lively and a ton of fun to hang out with a lot of the local die-hard fans,” Fisher said.\u003c/p>\n\u003cp>And for the more adventurous, you can also consider \u003ca href=\"https://www.kqed.org/news/12039317/watch-sf-giants-kayak-rental-mccovey-cove-this-season\">renting a kayak\u003c/a> and watching the game while floating on the Bay. A three-hour reservation can range from $89 to $120 (additional fees not included) per person.\u003c/p>\n\u003cp>\u003cstrong>Bring your own food \u003c/strong>\u003c/p>\n\u003cp>While you may be craving pretzels or chicken tenders while watching the game, one way to save money at Oracle Park is by bringing in your own food. You can bring outside food as long as it’s stored in a container that follows \u003ca href=\"https://www.mlb.com/giants/ballpark/information/permitted-items\">stadium guidelines\u003c/a> (meaning: no coolers or massive backpacks). The same goes for water, as long as it’s brought in a reusable bottle. Outside alcoholic beverages, however, are not permitted.\u003c/p>\n\u003cp>\u003cstrong>Look for free merch\u003c/strong>\u003c/p>\n\u003cp>There are a bunch of free merch days on the \u003ca href=\"https://www.mlb.com/giants/tickets/promotions\">Giants schedule\u003c/a>: when the first few thousand fans at a game can receive a free bobblehead or special themed merch. But be ready, these giveaways can be \u003ca href=\"https://www.sfgate.com/giants/article/sf-giants-fans-furious-latest-giveaway-debacle-20368800.php\">quite competitive\u003c/a> — many fans waited for hours before a game against the Atlanta Braves last year just to get a Hello Kitty jersey.\u003c/p>\n\u003cfigure id=\"attachment_11745841\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11745841\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg\" alt=\"Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana.\" width=\"1920\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana. \u003ccite>(Ryan Levi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Going with young kids and worried that your budget won’t cover regular merch? Take them for a \u003ca href=\"https://www.tiktok.com/@steph.l.harris/video/7219723813364256042\">walk around the stadium\u003c/a> to keep them entertained. Walk to the left field bleachers to the Coca-Cola slide, get a selfie with the biggest baseball glove in the world and hit some whiffle balls in the 50-by-50 foot replica of Oracle Park.)\u003c/p>\n\u003cp>\u003cstrong>Save on parking\u003c/strong>\u003c/p>\n\u003cp>If you \u003cem>really\u003c/em> need to drive but want to save on parking, you can book a spot at a parking lot near Oracle Park ahead of time with booking website SpotHero. A three-hour reservation in the Mission Bay neighborhood can range from $10 up to $26 in the pricier Chase Center parking lot.\u003c/p>\n\u003cp>If you’re trying to avoid paying for a spot entirely, some fans recommend parking near Mission and 16th Street and taking the 22 Muni bus straight to Oracle Park.\u003c/p>\n\u003cp>\u003cstrong>Take public transit\u003c/strong>\u003c/p>\n\u003cp>There are plenty of public transportation options available near Oracle Park to save on gas and parking.\u003c/p>\n\u003cp>\u003cem>Coming in from San Mateo County and downtown San José? \u003c/em>Take Caltrain to 4th and King station. Adult ticket prices depend on how far you’re traveling: Coming from San José will cost $10.75, while a trip from Redwood City will be $6.25.\u003c/p>\n\u003cfigure id=\"attachment_12081645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Trains are stationed at the Caltrain station on King and Fourth streets in San Francisco on April 27, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Youth tickets (18 and under) are priced at $1, regardless of the distance.\u003c/p>\n\u003cp>\u003cem>Coming in from the East Bay? \u003c/em>Take BART to Powell Street station, where you can transfer to either \u003ca href=\"https://www.sfmta.com/maps/muni-metro-map\">Muni Metro\u003c/a>’s Judah or T Third line. While Muni fare is fixed (currently $2.85 per adult and free for youth 18 and under), BART will charge you based on how long your trip is.\u003c/p>\n\u003ch2>\u003ca id=\"CosteffectivealternativestowatchingtheGiants\">\u003c/a>There’s a lot of baseball beyond Oracle Park\u003c/h2>\n\u003cp>While you may love the Giants (or the view from Oracle Park), getting to San Francisco still means investing time and money. Luckily, you still have plenty of options in other parts of the Bay Area to enjoy a good ballgame.\u003c/p>\n\u003cp>\u003cstrong>The Oakland Ballers\u003c/strong>\u003c/p>\n\u003cp>In just its third season in existence, this East Bay team has already \u003ca href=\"https://www.kqed.org/news/12057075/ballers-bring-home-oaklands-first-baseball-title-since-1989\">claimed\u003c/a> one Pioneer League Championship — the Town’s first baseball championship since 1989, when the Athletics still called the Coliseum home.\u003c/p>\n\u003cp>As for the Ballers’ home, that’s Raimondi Park: located about a 20-minute walk or 10-minute bus ride from West Oakland BART station.\u003c/p>\n\u003cp>After the A’s left the city in 2024, the Ballers sought to bring different parts of the Oakland identity into the field. Too $hort has performed at a game this season already, followed by a punk rock night a few weeks later.\u003c/p>\n\u003cfigure id=\"attachment_12058699\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg\" alt='A Black woman wearing yellow clothing waves while holding a green sign that says \"Built by Oakland\" in a red vehicle.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Mayor Barbara Lee attends the Oakland Ballers championship parade in Oakland on October 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: General admission seats behind first and third base usually go for less than $25. Seats behind the pitcher can range from $35 to $50. Fieldside seats are offered at $105. \u003c/em>\u003c/p>\n\u003cp>\u003cem>Keep an eye out for deals specific to \u003c/em>\u003ca href=\"https://www.oaklandballers.com/news/2026/04/10-things-to-know-about-2026\">\u003cem>the day of the week\u003c/em>\u003c/a>\u003cem> as well. On Wednesday, for example, if you buy food at the game, you’ll get $15 off your first food order.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>The San José Giants\u003c/strong>\u003c/p>\n\u003cp>The Single-A minor league affiliate of the San Francisco Giants plays at Excite Ballpark, south of San José’s downtown.\u003c/p>\n\u003cp>For many South Bay families, a San José Giants game is \u003ca href=\"https://www.reddit.com/r/SanJose/comments/1bv1vzs/first_timer_at_sj_giants_game_any_tips/\">tradition\u003c/a>: churros from Olimpos (pretty big portions going for about $6), watching Gigante — one of the \u003cem>most\u003c/em> enthusiastic mascots in baseball — dance all over the field, and a spectacular fireworks show at the end of most games.\u003c/p>\n\u003cfigure id=\"attachment_12029836\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029836\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San José Giants’ Ryan Lormand is tagged out at home by High Desert Mavericks catcher Travis Scott while trying to score on a fly ball in the third inning at Municipal Stadium, in San José, California, on July 9, 2009. \u003ccite>(Chris Talley/Icon SMI/Corbis/Icon Sportswire via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: Seating behind the pitcher can range from $8 in the upper section to $35 in rows closest to the field. You can also reserve a picnic table that can sit up to eight guests (normally $23.50 per person) near first base.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>San José National Adult Baseball Association teams\u003c/strong>\u003c/p>\n\u003cp>Comprising dozens of teams located in the South Bay, the East Bay and the Peninsula, NABA welcomes college-level and former pro-level players.\u003c/p>\n\u003cp>Most games are free and played at public parks or high schools.\u003c/p>\n\u003cp>The regular summer season for NABA’s three divisions lasts 12 weeks from March till the end of July. You can find the complete \u003ca href=\"https://www.sjnaba.org/teams/default.asp?u=SANJOSENABA&s=baseball&p=schedule&d=ALL&div=ALL\">schedule of upcoming games here\u003c/a>.\u003c/p>\n\u003cp>\u003cem>Cost: Games are free and played across the Bay Area.\u003c/em>\u003c/p>\n\u003cp>\u003cem>This story includes reporting by KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Love baseball but trying to save money? Whether you’re trying to root for the San Francisco Giants at Oracle Park or the Bay Area’s other baseball teams, there are ways for fans to keep a budget.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>Some Bay Area \u003ca href=\"https://www.kqed.org/news/tag/baseball\">baseball\u003c/a> fans may say that watching your team play at their home field, surrounded by fans buzzing with excitement before first pitch — is priceless.\u003c/p>\n\u003cp>But others will tell you that living here is only getting \u003ca href=\"https://www.kqed.org/affordability\">much more expensive\u003c/a> — and that they’ll gladly find ways to save while supporting their team.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With the start of July, we’re roughly halfway through the regular Major League Baseball season.\u003c/p>\n\u003cp>And while Bay Area baseball fans are still mourning the \u003ca href=\"https://www.kqed.org/news/12006567/photos-fans-flood-coliseum-to-bid-emotional-farewell-at-as-last-game-in-oakland\">loss of the A’s\u003c/a> (based in West Sacramento for now before their move to Las Vegas in 2028), there are teams all over the region to root for — including the San Francisco Giants, of course.\u003c/p>\n\u003cp>We dived into the numbers — and asked the experts — to learn the best strategies for enjoying baseball in person with family and friends while keeping costs down.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CosteffectivealternativestowatchingtheGiants\">Cost-effective alternatives to watching the Giants\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12046979\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046979\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Giants right fielder Mike Yastrzemski runs to first base after hitting the ball during a game against the Kansas City Royals at Oracle Park on May 21, 2025. Off the field, he advocates for mental health awareness in professional sports.\u003c/figcaption>\u003c/figure>\n\u003ch2>Cutting down on costs for SF Giants tickets\u003c/h2>\n\u003cp>The Giants may be having a rough season — it’s tough to see them so far from the Dodgers and Padres in league standings — but fans are still snatching up good seats. A Giants spokesperson shared four different ways with us to save on tickets this season:\u003c/p>\n\u003cp>\u003cstrong>Fan Value Games\u003c/strong>\u003c/p>\n\u003cp>For \u003ca href=\"https://www.mlb.com/giants/tickets/specials/fan-value-games\">select games\u003c/a> this season, you can get tickets in either the 300 section (the “nosebleed” seats) or the bleachers (behind left field, so no views of the Bay) starting at $16.\u003c/p>\n\u003cp>Keep in mind that the cheapest tickets in the 300 section run out pretty quickly and some games only have bleacher seats left — so you may have better luck at finding 300 section seats for games scheduled later this summer.\u003c/p>\n\u003cp>\u003cstrong>Summer Brews & Baseball\u003c/strong>\u003c/p>\n\u003cp>For July home games (which include games against the Toronto Blue Jays, Colorado Rockies, Los Angeles Angels and Milwaukee Brewers), you can buy \u003ca href=\"https://www.mlb.com/giants/tickets/specials/beer\">discounted Summer Brews & Baseball tickets\u003c/a> which will also include a voucher for a Coors Light beer or another concession item up to $17 in value.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As of this story’s publication, some games still have seats starting at $19, but others are seeing the cheaper tickets go much faster — so be quick.\u003c/p>\n\u003cp>\u003cstrong>Special ticket offers for certain fans\u003c/strong>\u003c/p>\n\u003cp>The Giants offer up to a 40% discount for students, educators, healthcare workers, seniors and military members. Friday games usually have the biggest discounts — but you will have to buy tickets online through the official Giants ticket platform to confirm you qualify.\u003c/p>\n\u003cp>Students, for example, will have to confirm their university and school-provided email, while healthcare workers will need to upload a photo of their work-issued ID or another confirming document.\u003c/p>\n\u003cp>\u003cstrong>Weekend Four Packs\u003c/strong>\u003c/p>\n\u003cp>These are \u003ca href=\"https://www.mlb.com/giants/tickets/specials/weekend-offer\">discounted ticket packs\u003c/a> that come with a $20 voucher for food or drink purchases at the stadium. They’re only available for Friday and weekend games, and while the Giants advertise that a four-ticket pack starts at $139 (roughly $35 per ticket), what you end up paying depends on available seats. For some games, individual tickets that qualify for this offer range from $67 to $150.\u003c/p>\n\u003ch2>Other ways to save at an SF Giants game\u003c/h2>\n\u003cp>\u003cstrong>Get creative with your seats\u003c/strong>\u003c/p>\n\u003cp>Remember, if you want tickets for less than $100, you’ll most likely have to stick to higher seats in the 300 section of the stadium. But longtime fans say that even if seats are far away from the action on the field, you’re still going to have a good time.\u003c/p>\n\u003cp>“With Giants games, you don’t have to feel stressed out about buying an expensive ticket in the 100 section,” San Francisco baseball fan Max Fisher said. “If you get the cheapest ticket and sit in the 300 section, you look out at the Bay, the boats going by and Treasure Island. It’s just really beautiful no matter where you sit.”\u003c/p>\n\u003cfigure id=\"attachment_11993353\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11993353\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg\" alt=\"A white man wearing a black baseball cap and woman wearing a white hat clap in their seats.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Clark Hancock, 73, claps during a Celebration of Life for Willie Mays, the San Francisco Giants Hall of Famer, at Oracle Park in San Francisco on July 8, 2024. Hancock traveled from Vegas for the celebration. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Want to try your luck at catching a foul ball? You still have a slim chance of doing so in the first ten rows of the 300 section, Fisher said. “Which is fun — at least for people who think they have a chance to do that.”\u003c/p>\n\u003cp>If you end up in the bleachers facing away from the Bay, you’ll be in one of the most energized areas of the stadium. “The bleachers are super lively and a ton of fun to hang out with a lot of the local die-hard fans,” Fisher said.\u003c/p>\n\u003cp>And for the more adventurous, you can also consider \u003ca href=\"https://www.kqed.org/news/12039317/watch-sf-giants-kayak-rental-mccovey-cove-this-season\">renting a kayak\u003c/a> and watching the game while floating on the Bay. A three-hour reservation can range from $89 to $120 (additional fees not included) per person.\u003c/p>\n\u003cp>\u003cstrong>Bring your own food \u003c/strong>\u003c/p>\n\u003cp>While you may be craving pretzels or chicken tenders while watching the game, one way to save money at Oracle Park is by bringing in your own food. You can bring outside food as long as it’s stored in a container that follows \u003ca href=\"https://www.mlb.com/giants/ballpark/information/permitted-items\">stadium guidelines\u003c/a> (meaning: no coolers or massive backpacks). The same goes for water, as long as it’s brought in a reusable bottle. Outside alcoholic beverages, however, are not permitted.\u003c/p>\n\u003cp>\u003cstrong>Look for free merch\u003c/strong>\u003c/p>\n\u003cp>There are a bunch of free merch days on the \u003ca href=\"https://www.mlb.com/giants/tickets/promotions\">Giants schedule\u003c/a>: when the first few thousand fans at a game can receive a free bobblehead or special themed merch. But be ready, these giveaways can be \u003ca href=\"https://www.sfgate.com/giants/article/sf-giants-fans-furious-latest-giveaway-debacle-20368800.php\">quite competitive\u003c/a> — many fans waited for hours before a game against the Atlanta Braves last year just to get a Hello Kitty jersey.\u003c/p>\n\u003cfigure id=\"attachment_11745841\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11745841\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg\" alt=\"Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana.\" width=\"1920\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana. \u003ccite>(Ryan Levi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Going with young kids and worried that your budget won’t cover regular merch? Take them for a \u003ca href=\"https://www.tiktok.com/@steph.l.harris/video/7219723813364256042\">walk around the stadium\u003c/a> to keep them entertained. Walk to the left field bleachers to the Coca-Cola slide, get a selfie with the biggest baseball glove in the world and hit some whiffle balls in the 50-by-50 foot replica of Oracle Park.)\u003c/p>\n\u003cp>\u003cstrong>Save on parking\u003c/strong>\u003c/p>\n\u003cp>If you \u003cem>really\u003c/em> need to drive but want to save on parking, you can book a spot at a parking lot near Oracle Park ahead of time with booking website SpotHero. A three-hour reservation in the Mission Bay neighborhood can range from $10 up to $26 in the pricier Chase Center parking lot.\u003c/p>\n\u003cp>If you’re trying to avoid paying for a spot entirely, some fans recommend parking near Mission and 16th Street and taking the 22 Muni bus straight to Oracle Park.\u003c/p>\n\u003cp>\u003cstrong>Take public transit\u003c/strong>\u003c/p>\n\u003cp>There are plenty of public transportation options available near Oracle Park to save on gas and parking.\u003c/p>\n\u003cp>\u003cem>Coming in from San Mateo County and downtown San José? \u003c/em>Take Caltrain to 4th and King station. Adult ticket prices depend on how far you’re traveling: Coming from San José will cost $10.75, while a trip from Redwood City will be $6.25.\u003c/p>\n\u003cfigure id=\"attachment_12081645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Trains are stationed at the Caltrain station on King and Fourth streets in San Francisco on April 27, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Youth tickets (18 and under) are priced at $1, regardless of the distance.\u003c/p>\n\u003cp>\u003cem>Coming in from the East Bay? \u003c/em>Take BART to Powell Street station, where you can transfer to either \u003ca href=\"https://www.sfmta.com/maps/muni-metro-map\">Muni Metro\u003c/a>’s Judah or T Third line. While Muni fare is fixed (currently $2.85 per adult and free for youth 18 and under), BART will charge you based on how long your trip is.\u003c/p>\n\u003ch2>\u003ca id=\"CosteffectivealternativestowatchingtheGiants\">\u003c/a>There’s a lot of baseball beyond Oracle Park\u003c/h2>\n\u003cp>While you may love the Giants (or the view from Oracle Park), getting to San Francisco still means investing time and money. Luckily, you still have plenty of options in other parts of the Bay Area to enjoy a good ballgame.\u003c/p>\n\u003cp>\u003cstrong>The Oakland Ballers\u003c/strong>\u003c/p>\n\u003cp>In just its third season in existence, this East Bay team has already \u003ca href=\"https://www.kqed.org/news/12057075/ballers-bring-home-oaklands-first-baseball-title-since-1989\">claimed\u003c/a> one Pioneer League Championship — the Town’s first baseball championship since 1989, when the Athletics still called the Coliseum home.\u003c/p>\n\u003cp>As for the Ballers’ home, that’s Raimondi Park: located about a 20-minute walk or 10-minute bus ride from West Oakland BART station.\u003c/p>\n\u003cp>After the A’s left the city in 2024, the Ballers sought to bring different parts of the Oakland identity into the field. Too $hort has performed at a game this season already, followed by a punk rock night a few weeks later.\u003c/p>\n\u003cfigure id=\"attachment_12058699\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg\" alt='A Black woman wearing yellow clothing waves while holding a green sign that says \"Built by Oakland\" in a red vehicle.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Mayor Barbara Lee attends the Oakland Ballers championship parade in Oakland on October 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: General admission seats behind first and third base usually go for less than $25. Seats behind the pitcher can range from $35 to $50. Fieldside seats are offered at $105. \u003c/em>\u003c/p>\n\u003cp>\u003cem>Keep an eye out for deals specific to \u003c/em>\u003ca href=\"https://www.oaklandballers.com/news/2026/04/10-things-to-know-about-2026\">\u003cem>the day of the week\u003c/em>\u003c/a>\u003cem> as well. On Wednesday, for example, if you buy food at the game, you’ll get $15 off your first food order.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>The San José Giants\u003c/strong>\u003c/p>\n\u003cp>The Single-A minor league affiliate of the San Francisco Giants plays at Excite Ballpark, south of San José’s downtown.\u003c/p>\n\u003cp>For many South Bay families, a San José Giants game is \u003ca href=\"https://www.reddit.com/r/SanJose/comments/1bv1vzs/first_timer_at_sj_giants_game_any_tips/\">tradition\u003c/a>: churros from Olimpos (pretty big portions going for about $6), watching Gigante — one of the \u003cem>most\u003c/em> enthusiastic mascots in baseball — dance all over the field, and a spectacular fireworks show at the end of most games.\u003c/p>\n\u003cfigure id=\"attachment_12029836\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029836\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San José Giants’ Ryan Lormand is tagged out at home by High Desert Mavericks catcher Travis Scott while trying to score on a fly ball in the third inning at Municipal Stadium, in San José, California, on July 9, 2009. \u003ccite>(Chris Talley/Icon SMI/Corbis/Icon Sportswire via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: Seating behind the pitcher can range from $8 in the upper section to $35 in rows closest to the field. You can also reserve a picnic table that can sit up to eight guests (normally $23.50 per person) near first base.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>San José National Adult Baseball Association teams\u003c/strong>\u003c/p>\n\u003cp>Comprising dozens of teams located in the South Bay, the East Bay and the Peninsula, NABA welcomes college-level and former pro-level players.\u003c/p>\n\u003cp>Most games are free and played at public parks or high schools.\u003c/p>\n\u003cp>The regular summer season for NABA’s three divisions lasts 12 weeks from March till the end of July. You can find the complete \u003ca href=\"https://www.sjnaba.org/teams/default.asp?u=SANJOSENABA&s=baseball&p=schedule&d=ALL&div=ALL\">schedule of upcoming games here\u003c/a>.\u003c/p>\n\u003cp>\u003cem>Cost: Games are free and played across the Bay Area.\u003c/em>\u003c/p>\n\u003cp>\u003cem>This story includes reporting by KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "The US May Be Out of the World Cup. But Bay Area Soccer Is Here to Stay",
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"headTitle": "The US May Be Out of the World Cup. But Bay Area Soccer Is Here to Stay | KQED",
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"content": "\u003cp>The U.S. men’s national soccer team has been eliminated from the 2026 World Cup, and the global tournament’s six \u003ca href=\"https://www.kqed.org/forum/2010101913251/the-world-cup-heads-to-california\">Bay Area\u003c/a> matches have wrapped. The games at Levi’s Stadium in Santa Clara brought hundreds of thousands of visitors — and an estimated economic impact of $555 million — to the Bay.\u003c/p>\n\u003cp>But while the tournament promised to put the region at the center of global soccer, many residents know: the sport already thrives here year-round.\u003c/p>\n\u003cp>And it’s not just at the pro level. While the region’s two top division teams, San José Earthquakes and Bay FC, fill up PayPal Park with tens of thousands of fans, fields across the region are packed on any given weekend with local teams and their devoted fans, reflecting a soccer culture that long predates the World Cup.\u003c/p>\n\u003cp>So if you missed the big matches, soccer fans — or anyone curious about the sport and the community around it — can still find plenty of Bay Area teams to root for. Keep reading to learn more about just some of these soccer teams that proudly represent our region.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>Oakland Roots\u003c/h2>\n\u003cp>Where else could you see E-40 perform at a soccer halftime show than in Oakland?\u003c/p>\n\u003cp>The Bay Area hip-hop legend played some of his biggest hits to thousands of fans at the home opener for the \u003ca href=\"https://www.kqed.org/arts/13987541/the-\">Oakland Roots\u003c/a> at the Coliseum earlier this year. The club — playing since 2019 and currently competing in the men’s USL Championship league — is now fighting for a spot in the playoffs. Many fans say that rooting for the team reminds them of when the Raiders and A’s played in Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12032644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12032644 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">More than 26,000 fans packed the Oakland Roots home opener at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s good for us to have some sports here again,” said Oakland resident Tatiana Wells. While she did not play soccer growing up, she said that the sport finally caught her attention when the Roots proudly claimed the Town.\u003c/p>\n\u003cp>Her recommendation to other Oaklanders? “Start following soccer and follow our local club!”\u003c/p>\n\u003ch2>Oakland Soul\u003c/h2>\n\u003cp>In 2023, the Roots launched Oakland Soul, currently competing in the women’s \u003ca href=\"https://www.uslwleague.com/league-teams\">USL W League\u003c/a>. The team finished third in its division, outperforming more well-established teams. The team had some fantastic performances this season, winning 6-0 against Marin FC Siren on June 17.\u003c/p>\n\u003cp>“At an Oakland Soul game, you see so many families coming out because they want to enjoy the sunshine on a Sunday afternoon,” said Tommy Hodul, vice president of public relations for the Roots and Soul. “And it’s a beautiful experience.”\u003c/p>\n\u003cfigure id=\"attachment_12076747\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076747\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Aaliyah Schinaman #5 of the Oakland Soul SC fights for a loose ball with Jessie Halladay #3 of the San Francisco Glens during a USL W League playoff game between Oakland Soul SC and San Francisco Glens at Skyline College on July 7, 2023, in San Bruno, California. \u003ccite>(Doug Zimmerman/ISI Photos/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thanks to USL W League rules, Soul can build their roster with student-athletes from the Bay Area’s universities. That gives local players a big opportunity to develop their talent before going pro. Santa Clara-raised Shae Murison became Soul’s top scorer last season and is now set to join the Utah Royals FC in the National Women’s Soccer League.\u003c/p>\n\u003cp>Oakland Soul’s regular season schedule for next year is set to start in May.\u003c/p>\n\u003ch2>San Francisco City FC\u003c/h2>\n\u003cp>Have you seen folks walking around with a soccer jersey that boldly features the \u003ca href=\"https://themunistore.com/blogs/news/theworm?srsltid=AfmBOorFEiLSbPQVlazXmofpz_-yrf5wYzA6CQ_j08Gn5GUtbBHmF-DB\">Muni logo\u003c/a>?\u003c/p>\n\u003cp>That’s the jersey for \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">San Francisco City FC\u003c/a>, which plays in the semi-professional men’s USL League Two. Most players are students at nearby universities — cheered on by an extensive network of supporters that resembles what you’d see in Latin American and European clubs.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Filmmaker Daniel Díaz moved to San Francisco from London five years ago and wanted to find a club that he could build a relationship with, like what he already has with his favorite British team, Tottenham Hotspur. Back in London, Díaz and other Tottenham fans fill up the stadium singing, “When the Spurs go marching in,” to the tune of “When the Saints Go Marching In.”\u003c/p>\n\u003cp>“I think the moment that really tugged on my heartstrings was hearing San Francisco City fans singing their song, ‘When the fog comes rolling in,’” Díaz said. “That was the moment I knew that this is my club, that I’m in the right place.”\u003c/p>\n\u003cfigure id=\"attachment_12084943\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084943\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Goalkeeper for the Davis Legacy Soccer Club leaps to block a shot during a warmup for their game against the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the field, San Francisco City fans are particularly creative in building community. Their jerseys each year feature San Francisco landmarks beloved by locals: Sutro Tower, the Japantown Peace Pagoda and the \u003ca href=\"https://www.instagram.com/p/C4-7sQ0La2C/\">parrots of Telegraph Hill\u003c/a>. The club has even organized several \u003ca href=\"https://www.sfmta.com/hop-muni-beer-crawl\">pub crawls\u003c/a> with the city’s Municipal Transportation Agency.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to how professional teams in Germany operate, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cp>With 10 wins (and only one loss and one draw), SF City FC has dominated its division this season. The team has two \u003ca href=\"https://www.sfcityfc.com/schedule\">regular-season matches left\u003c/a> and has a strong chance of advancing to the playoffs, representing Northern California in the national USL League Two tournament.\u003c/p>\n\u003ch2>Afghan Premier FC\u003c/h2>\n\u003cp>For more than 30 years, Afghan Premier Football Club has developed soccer talent in Fremont — home to one of the \u003ca href=\"https://www.kqed.org/news/12053196/how-fremont-became-a-hub-for-afghan-americans\">largest Afghan communities\u003c/a> in the nation.\u003c/p>\n\u003cp>“Fremont was the hub for Afghan refugees in the late ’80s and early ’90s,” said Afghan Premier FC coach Musa Mojaddedi, who first joined the team as a player more than two decades ago. “There were even parts of Fremont known as ‘Little Kabul.’”[aside postID=news_12088892 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260617-WORLDCUPDIASPORA00995_TV-KQED.jpg']Among the Afghan families settling down in the East Bay, there were also young men who loved soccer and wanted to keep playing in their new home. That’s how Afghan Premier FC — then known as Afghan Soccer Club — was born in 1991. The team travelled extensively around the world playing against other clubs in the Afghan diaspora, but it wouldn’t be until 2024 that Afghan Premier FC joined a semi-professional league in California.\u003c/p>\n\u003cp>“The team is not just open to Afghan players,” said Mojaddedi. “It’s open to diversity, no matter your race, culture, background, or religion.”\u003c/p>\n\u003cp>Last year, the team joined the \u003ca href=\"https://www.theleaguefc.com/our-clubs-west\">League for Clubs\u003c/a> — and while Mojaddedi is excited about playing against teams from all over the state, he points out that the team relies heavily on its community to survive. “We try to raise funds from local sponsors as much as we can, from donations, from friends, family,” he said, “because most players are college students.”\u003c/p>\n\u003cp>Afghan Premier’s home field is at Fremont’s Ohlone College, and while their league’s season began earlier, the team postponed their games till the first week of April to accommodate the players observing the \u003ca href=\"https://www.kqed.org/news/12073604/2026-ramadan-mubarak-where-to-find-iftar-suhoor-san-francisco-bay-area\">holy month of Ramadan\u003c/a>.\u003c/p>\n\u003cp>While the team advanced to the semifinals in this season’s playoffs, it fell against Roseville’s Iron Rose FC on June 27.\u003c/p>\n\u003ch2>El Farolito SC\u003c/h2>\n\u003cp>If this team’s name sounds familiar to you, that’s because, yes: it’s named after the longstanding San Francisco-based taquería chain El Farolito.\u003c/p>\n\u003cp>The restaurant’s founder, Salvador López, started the team back in 1985, and players sport a bright yellow and blue soccer kit — the same color palette you’ll see in any of the El Farolito taquerías. The team competes in the semi-professional National Premier Soccer League and features many players with previous experience at the professional level in Latin America.\u003c/p>\n\u003cp>“The people who are behind the taquerías and everybody who’s part of the soccer team, we’re a big family,” said Santiago López, who now leads the team after his father’s passing in 2021. “We have a big responsibility representing this name and the Mission District.”\u003c/p>\n\u003cfigure id=\"attachment_12076742\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076742\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ramón Córdoba, #4 of El Farolito, huddles with his teammates in the locker room before a 2025 U.S. Open Cup Third Round game against Sacramento Republic at Heart Health Park on April 16, 2025, in Sacramento, California. \u003ccite>(Doug Zimmerman/ISI Photos/USSF/Getty Images for USSF)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>El Farolito made it all the way to the NPSL National Championship final last year but lost 3-2 to Hickory FC from North Carolina. But López is confident in his team, who have also won their conference title four years in a row.\u003c/p>\n\u003cp>“We’re not a club that just wants to sit in the same spot and just compete locally,” he said. “Fans might see a new local talent that eventually turns pro.”\u003c/p>\n\u003cp>El Farolito is currently at the top of its division in the NPSL and will play in its conference semifinals on Friday. If the team wins, it could potentially play against the Oakland Stompers — another historic Bay Area soccer institution — in a bid to claim the title of the best NPSL squad in the region.\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco City FC’s season opener against San Juan SC will be played at San Francisco State University’s Cox Stadium.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The U.S. men’s national soccer team has been eliminated from the 2026 World Cup, and the global tournament’s six \u003ca href=\"https://www.kqed.org/forum/2010101913251/the-world-cup-heads-to-california\">Bay Area\u003c/a> matches have wrapped. The games at Levi’s Stadium in Santa Clara brought hundreds of thousands of visitors — and an estimated economic impact of $555 million — to the Bay.\u003c/p>\n\u003cp>But while the tournament promised to put the region at the center of global soccer, many residents know: the sport already thrives here year-round.\u003c/p>\n\u003cp>And it’s not just at the pro level. While the region’s two top division teams, San José Earthquakes and Bay FC, fill up PayPal Park with tens of thousands of fans, fields across the region are packed on any given weekend with local teams and their devoted fans, reflecting a soccer culture that long predates the World Cup.\u003c/p>\n\u003cp>So if you missed the big matches, soccer fans — or anyone curious about the sport and the community around it — can still find plenty of Bay Area teams to root for. Keep reading to learn more about just some of these soccer teams that proudly represent our region.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>Oakland Roots\u003c/h2>\n\u003cp>Where else could you see E-40 perform at a soccer halftime show than in Oakland?\u003c/p>\n\u003cp>The Bay Area hip-hop legend played some of his biggest hits to thousands of fans at the home opener for the \u003ca href=\"https://www.kqed.org/arts/13987541/the-\">Oakland Roots\u003c/a> at the Coliseum earlier this year. The club — playing since 2019 and currently competing in the men’s USL Championship league — is now fighting for a spot in the playoffs. Many fans say that rooting for the team reminds them of when the Raiders and A’s played in Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12032644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12032644 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">More than 26,000 fans packed the Oakland Roots home opener at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s good for us to have some sports here again,” said Oakland resident Tatiana Wells. While she did not play soccer growing up, she said that the sport finally caught her attention when the Roots proudly claimed the Town.\u003c/p>\n\u003cp>Her recommendation to other Oaklanders? “Start following soccer and follow our local club!”\u003c/p>\n\u003ch2>Oakland Soul\u003c/h2>\n\u003cp>In 2023, the Roots launched Oakland Soul, currently competing in the women’s \u003ca href=\"https://www.uslwleague.com/league-teams\">USL W League\u003c/a>. The team finished third in its division, outperforming more well-established teams. The team had some fantastic performances this season, winning 6-0 against Marin FC Siren on June 17.\u003c/p>\n\u003cp>“At an Oakland Soul game, you see so many families coming out because they want to enjoy the sunshine on a Sunday afternoon,” said Tommy Hodul, vice president of public relations for the Roots and Soul. “And it’s a beautiful experience.”\u003c/p>\n\u003cfigure id=\"attachment_12076747\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076747\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Aaliyah Schinaman #5 of the Oakland Soul SC fights for a loose ball with Jessie Halladay #3 of the San Francisco Glens during a USL W League playoff game between Oakland Soul SC and San Francisco Glens at Skyline College on July 7, 2023, in San Bruno, California. \u003ccite>(Doug Zimmerman/ISI Photos/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thanks to USL W League rules, Soul can build their roster with student-athletes from the Bay Area’s universities. That gives local players a big opportunity to develop their talent before going pro. Santa Clara-raised Shae Murison became Soul’s top scorer last season and is now set to join the Utah Royals FC in the National Women’s Soccer League.\u003c/p>\n\u003cp>Oakland Soul’s regular season schedule for next year is set to start in May.\u003c/p>\n\u003ch2>San Francisco City FC\u003c/h2>\n\u003cp>Have you seen folks walking around with a soccer jersey that boldly features the \u003ca href=\"https://themunistore.com/blogs/news/theworm?srsltid=AfmBOorFEiLSbPQVlazXmofpz_-yrf5wYzA6CQ_j08Gn5GUtbBHmF-DB\">Muni logo\u003c/a>?\u003c/p>\n\u003cp>That’s the jersey for \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">San Francisco City FC\u003c/a>, which plays in the semi-professional men’s USL League Two. Most players are students at nearby universities — cheered on by an extensive network of supporters that resembles what you’d see in Latin American and European clubs.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Filmmaker Daniel Díaz moved to San Francisco from London five years ago and wanted to find a club that he could build a relationship with, like what he already has with his favorite British team, Tottenham Hotspur. Back in London, Díaz and other Tottenham fans fill up the stadium singing, “When the Spurs go marching in,” to the tune of “When the Saints Go Marching In.”\u003c/p>\n\u003cp>“I think the moment that really tugged on my heartstrings was hearing San Francisco City fans singing their song, ‘When the fog comes rolling in,’” Díaz said. “That was the moment I knew that this is my club, that I’m in the right place.”\u003c/p>\n\u003cfigure id=\"attachment_12084943\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084943\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Goalkeeper for the Davis Legacy Soccer Club leaps to block a shot during a warmup for their game against the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the field, San Francisco City fans are particularly creative in building community. Their jerseys each year feature San Francisco landmarks beloved by locals: Sutro Tower, the Japantown Peace Pagoda and the \u003ca href=\"https://www.instagram.com/p/C4-7sQ0La2C/\">parrots of Telegraph Hill\u003c/a>. The club has even organized several \u003ca href=\"https://www.sfmta.com/hop-muni-beer-crawl\">pub crawls\u003c/a> with the city’s Municipal Transportation Agency.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to how professional teams in Germany operate, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cp>With 10 wins (and only one loss and one draw), SF City FC has dominated its division this season. The team has two \u003ca href=\"https://www.sfcityfc.com/schedule\">regular-season matches left\u003c/a> and has a strong chance of advancing to the playoffs, representing Northern California in the national USL League Two tournament.\u003c/p>\n\u003ch2>Afghan Premier FC\u003c/h2>\n\u003cp>For more than 30 years, Afghan Premier Football Club has developed soccer talent in Fremont — home to one of the \u003ca href=\"https://www.kqed.org/news/12053196/how-fremont-became-a-hub-for-afghan-americans\">largest Afghan communities\u003c/a> in the nation.\u003c/p>\n\u003cp>“Fremont was the hub for Afghan refugees in the late ’80s and early ’90s,” said Afghan Premier FC coach Musa Mojaddedi, who first joined the team as a player more than two decades ago. “There were even parts of Fremont known as ‘Little Kabul.’”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Among the Afghan families settling down in the East Bay, there were also young men who loved soccer and wanted to keep playing in their new home. That’s how Afghan Premier FC — then known as Afghan Soccer Club — was born in 1991. The team travelled extensively around the world playing against other clubs in the Afghan diaspora, but it wouldn’t be until 2024 that Afghan Premier FC joined a semi-professional league in California.\u003c/p>\n\u003cp>“The team is not just open to Afghan players,” said Mojaddedi. “It’s open to diversity, no matter your race, culture, background, or religion.”\u003c/p>\n\u003cp>Last year, the team joined the \u003ca href=\"https://www.theleaguefc.com/our-clubs-west\">League for Clubs\u003c/a> — and while Mojaddedi is excited about playing against teams from all over the state, he points out that the team relies heavily on its community to survive. “We try to raise funds from local sponsors as much as we can, from donations, from friends, family,” he said, “because most players are college students.”\u003c/p>\n\u003cp>Afghan Premier’s home field is at Fremont’s Ohlone College, and while their league’s season began earlier, the team postponed their games till the first week of April to accommodate the players observing the \u003ca href=\"https://www.kqed.org/news/12073604/2026-ramadan-mubarak-where-to-find-iftar-suhoor-san-francisco-bay-area\">holy month of Ramadan\u003c/a>.\u003c/p>\n\u003cp>While the team advanced to the semifinals in this season’s playoffs, it fell against Roseville’s Iron Rose FC on June 27.\u003c/p>\n\u003ch2>El Farolito SC\u003c/h2>\n\u003cp>If this team’s name sounds familiar to you, that’s because, yes: it’s named after the longstanding San Francisco-based taquería chain El Farolito.\u003c/p>\n\u003cp>The restaurant’s founder, Salvador López, started the team back in 1985, and players sport a bright yellow and blue soccer kit — the same color palette you’ll see in any of the El Farolito taquerías. The team competes in the semi-professional National Premier Soccer League and features many players with previous experience at the professional level in Latin America.\u003c/p>\n\u003cp>“The people who are behind the taquerías and everybody who’s part of the soccer team, we’re a big family,” said Santiago López, who now leads the team after his father’s passing in 2021. “We have a big responsibility representing this name and the Mission District.”\u003c/p>\n\u003cfigure id=\"attachment_12076742\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076742\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ramón Córdoba, #4 of El Farolito, huddles with his teammates in the locker room before a 2025 U.S. Open Cup Third Round game against Sacramento Republic at Heart Health Park on April 16, 2025, in Sacramento, California. \u003ccite>(Doug Zimmerman/ISI Photos/USSF/Getty Images for USSF)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>El Farolito made it all the way to the NPSL National Championship final last year but lost 3-2 to Hickory FC from North Carolina. But López is confident in his team, who have also won their conference title four years in a row.\u003c/p>\n\u003cp>“We’re not a club that just wants to sit in the same spot and just compete locally,” he said. “Fans might see a new local talent that eventually turns pro.”\u003c/p>\n\u003cp>El Farolito is currently at the top of its division in the NPSL and will play in its conference semifinals on Friday. If the team wins, it could potentially play against the Oakland Stompers — another historic Bay Area soccer institution — in a bid to claim the title of the best NPSL squad in the region.\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco City FC’s season opener against San Juan SC will be played at San Francisco State University’s Cox Stadium.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "supreme-court-birthright-citizenship-decision-trump-who-is-us-citizen-14th-amendment",
"title": "After the Supreme Court’s Ruling, What Are US Birthright Citizenship Rules Now?",
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"headTitle": "After the Supreme Court’s Ruling, What Are US Birthright Citizenship Rules Now? | KQED",
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"content": "\u003cp>On Tuesday, the Supreme Court \u003ca href=\"https://www.kqed.org/news/12086891/supreme-court-upholds-birthright-citizenship\">struck down\u003c/a> an executive order from President Donald Trump that would have drastically changed the rules for which children born in the U.S. get to claim American citizenship.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12089306/birthright-citizenship-is-the-story-of-san-francisco-advocates-celebrate-ruling\">Bay Area immigrant rights advocates\u003c/a> and legal experts celebrated the court’s decision in \u003cem>Trump v. Barbara, \u003c/em>which affirmed the \u003ca href=\"https://www.kqed.org/news/12015449/a-129-year-old-san-francisco-lawsuit-could-stop-trump-from-ending-birthright-citizenship\">long-standing\u003c/a> interpretation of the \u003ca href=\"https://constitution.congress.gov/constitution/amendment-14/\">14th Amendment\u003c/a> of the U.S. Constitution to mean that all babies born on American soil are U.S. citizens, with some minor exceptions.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Their opinions closely referenced a 1898 Supreme Court ruling in a case involving a \u003ca href=\"https://www.kqed.org/news/12088125/as-america-turns-250-san-franciscos-role-in-defining-citizenship-endures\">San Francisco-born man, Wong Kim Ark\u003c/a>, which decided that the 14th Amendment also included the children of immigrants, regardless of their parents’ origin.\u003c/p>\n\u003cp>“Citizenship, then and now, was the right to have rights — to freely participate in our political community, ” Chief Justice John Roberts wrote for the court’s majority on Tuesday. “We keep that promise today.”\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CouldTrumptryagaintochangebirthrightcitizenship\">Could Trump try again to change birthright citizenship?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Keep reading for what to know about birthright citizenship in the U.S. right now — especially if you’re planning on having a baby.\u003c/p>\n\u003cfigure id=\"attachment_12088372\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088372\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“I am an American” in various languages is etched into a plaque honoring Wong Kim Ark in San Francisco’s Chinatown on June 7, 2026. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>What should parents know about US birthright citizenship rules?\u003c/h2>\n\u003cp>On his first day back in the White House, Trump signed an executive order blocking automatic U.S. citizenship not just for children born to undocumented immigrants, but to all newborns who do not have at least one parent who is a U.S. citizen or legal permanent resident. In its \u003ca href=\"https://www.supremecourt.gov/DocketPDF/25/25-365/383785/20251106155818044_25-365%20Trump%20v.%20Barbara.pdf\">case briefs\u003c/a>, the administration argued that these children are not “subject to the United States’ jurisdiction and therefore not entitled to birthright citizenship.”\u003c/p>\n\u003cp>But that order has now been declared unconstitutional by the highest court in the land, said UC Davis law professor Gabriel “Jack” Chin.\u003c/p>\n\u003cp>“Are the children of undocumented immigrants U.S. citizens? Yes,” he said. “Are the children of temporary immigrants U.S. citizens? Yes.”\u003c/p>\n\u003cfigure id=\"attachment_12089188\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089188\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Demonstrators hold up an anti-Trump sign outside the U.S. Supreme Court in Washington, D.C, on June 27, 2025. The Supreme Court is to issue its final rulings on Friday ahead of its summer break, including cases involving birthright citizenship, porn site age verification, students and LGBTQ-themed content, and voting rights. President Donald Trump said Friday he can now push through a raft of controversial policies after the Supreme Court handed him a “giant win” by curbing the ability of lone judges to block his powers nationwide. In a 6-3 ruling stemming from Trump’s bid to end birthright citizenship, the court said nationwide injunctions issued by individual district court judges likely exceed their authority. \u003ccite>(Alex Wroblewski/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Every child born in the United States is a U.S. citizen,” he said, with very narrow exceptions for children of diplomats or of an invading military.\u003c/p>\n\u003cp>Trump has claimed \u003ca href=\"https://www.cnn.com/audio/podcasts/one-thing/episodes/929a9656-29c6-11ef-8cc2-ab0e7162e086\">multiple times\u003c/a> that the U.S. is the “only country in the world” that grants citizenship automatically if a baby is born on its soil. But that is an exaggeration, UC Law professor Ming Chen said.\u003c/p>\n\u003cp>While it’s true many European and Asian nations base a child’s citizenship on their parents’ origin — a policy called \u003cem>jus sanguis\u003c/em> in Latin — Chen points out that there’s a historical reason why the U.S. and other countries in the \u003ca href=\"https://www.pewresearch.org/short-reads/2026/03/31/us-style-birthright-citizenship-is-uncommon-around-the-world/\">Western Hemisphere \u003c/a>have adopted \u003ca href=\"https://www.americanimmigrationcouncil.org/about-immigration/birthright-citizenship/\">\u003cem>jus solis\u003c/em>\u003c/a> instead — basing citizenship on where a baby is born.\u003c/p>\n\u003cp>“The countries of the ‘New World’ tend to use \u003cem>jus solis\u003c/em> precisely because they want to encourage migration and growth of their nation,” she said. “This original purpose and interpretation are directly relevant for a place like California that has so many immigrants who have come to the U.S. to settle down and make a life.”\u003c/p>\n\u003ch2>Expecting a baby? Get their birth certificate — and keep it safe\u003c/h2>\n\u003cp>If immigrant parents are expecting a baby soon, they won’t need to worry about Trump’s executive order after Tuesday’s Supreme Court ruling, Chin said. But, he added, it’s still important for parents to confirm that they receive a birth certificate when their baby is born, to prove in the future that their child \u003cem>was \u003c/em>born in the U.S.\u003c/p>\n\u003cp>“With [current] immigration enforcement that’s often \u003ca href=\"https://www.aclu-wi.org/news/racial-profiling-rampant-after-supreme-court-ruling/\">based on race\u003c/a>, every individual has to be prepared — particularly non-white individuals — to prove that they are U.S. citizens,” he said. Receiving a birth certificate is standard routine in hospital births, but Chin said that once parents have this document, “hang on to it.”\u003c/p>\n\u003cp>Several Bay Area immigration law experts KQED spoke with agreed with Chin’s recommendation.\u003c/p>\n\u003cfigure id=\"attachment_12088380\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088380\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836.jpg\" alt=\"\" width=\"2000\" height=\"1354\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836-1536x1040.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">American Civil Liberties Union (ACLU) lawyer Cecillia Wang speaks outside the U.S. Supreme Court in Washington, D.C., on April 1, 2026. President Donald Trump attended in person as the U.S. Supreme Court heard a landmark case weighing the constitutionality of his contentious bid to end birthright citizenship, an extraordinary and possibly unprecedented move for the nation’s highest office. \u003ccite>(Mandel NGAN/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Lourdes Martínez, co-director of the immigrants rights program at Oakland’s Centro Legal de la Raza, pointed out that some parents without a legal immigration status may be thinking about returning to their country of origin in response to other restrictive immigration policies by the Trump administration.\u003c/p>\n\u003cp>If that’s what parents are planning, Martínez recommended they should be familiar with the rights that their U.S.-born children have if they leave the country with them.\u003c/p>\n\u003cp>“Citizens always retain the ability to return to the U.S. and to live here,” she said, pointing out that keeping a child’s birth certificate safe will protect their claim to U.S. citizenship in the future. “There’s a very strong message of belonging to this nation.”\u003c/p>\n\u003cp>And even if parents don’t have a clear path to U.S. citizenship, Martínez added they can talk with their children about what it means to be a citizen of a nation. In the U.S., that includes the right to vote in elections once a person turns 18 and the obligation to \u003ca href=\"https://www.kqed.org/news/12050406/jury-duty-california-summons-notice-time-reschedule-who-is-exempt\">serve on a jury\u003c/a> when called upon. Men — both citizens and most non-citizens — must also sign up for the\u003ca href=\"https://www.sss.gov/register/\"> Selective Service\u003c/a> between the ages of 18-25.\u003c/p>\n\u003cp>“This court has reaffirmed a fundamental constitutional principle that birthright citizenship is not subject to political wins or executive overreach,” Martínez said. “It’s based on the principle that a person’s citizenship should come from their place of birth in the United States and not from their parents.”\u003c/p>\n\u003ch2>\u003ca id=\"CouldTrumptryagaintochangebirthrightcitizenship\">\u003c/a>Can Trump still try to change birthright citizenship?\u003c/h2>\n\u003cp>A few hours after the Supreme Court’s decision, Trump celebrated \u003ca href=\"https://truthsocial.com/@realDonaldTrump/posts/116840065501020055\">on Truth Social\u003c/a> that the justices had sided with him in other legal battles, while adding: “We also had the Birthright Citizenship loss, which we will work to correct in Congress.”\u003c/p>\n\u003cp>While Justice Brett Kavanaugh ended up agreeing with the court’s ruling, he wrote a separate opinion arguing that Trump’s executive order violated a federal statute which grants immigrants’ children citizenship, but that it didn’t violate the Constitution — suggesting birthright citizenship might not be guaranteed.\u003c/p>\n\u003cp>Congress “could amend” that law, Kavanaugh wrote, “or otherwise enact new legislation establishing exceptions to birthright citizenship for children born to foreign citizens unlawfully or temporarily in the country. But,” he said, “Congress has not yet done so.”\u003c/p>\n\u003cfigure id=\"attachment_11697068\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11697068\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2018/10/gettyimages-1041985118_custom-19024f8ba9ae85df4961b836de1a900a745fd244-e1538846620436.jpg\" alt=\"Judge Brett Kavanaugh testifies to the Senate Judiciary Committee during his Supreme Court confirmation hearing on Capitol Hill on Sept. 27. The Senate is taking a final vote on his nomination on Saturday.\" width=\"1920\" height=\"1235\">\u003cfigcaption class=\"wp-caption-text\">Judge Brett Kavanaugh testifies to the Senate Judiciary Committee during his Supreme Court confirmation hearing on Capitol Hill.\u003c/figcaption>\u003c/figure>\n\u003cp>But as Chin from UC Davis stressed, the court’s majority explicitly affirmed that the 14th Amendment protects birthright citizenship. And regular legislation from Congress cannot overrule the Constitution, he said.\u003c/p>\n\u003cp>“This is a constitutional decision,” Chin said. “They can propose a constitutional amendment, but the chances that it would pass are very low.”\u003c/p>\n\u003cp>Any amendment to the Constitution would require the votes of two-thirds of both the Senate and the House of Representatives, along with the approval of three-fourths of state governments — that’s at least 37 out of the 50 states voting in favor of the change.[aside postID=news_12089306 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268794801-scaled.jpg']Republicans currently have complete control over 29 state legislatures, still far below what they need. And Democrats have made it clear that they are not interested in limiting birthright citizenship.\u003c/p>\n\u003cp>“Birthright citizenship as a legal matter is over. As a political matter, maybe not,” Chin said, adding that the Trump administration remains committed to a restrictive immigration agenda.\u003c/p>\n\u003cp>But this ruling is still a relief for many immigrant parents, Huy Tran, executive director of the San José-based SIREN Immigrant Rights, said. “If you are expecting, focus on your family,” he said. “Focus on giving birth.”\u003c/p>\n\u003cp>And if parents do not have a legal immigration status at the moment, Tran recommended that they should \u003ca href=\"https://www.kqed.org/news/12026817/ice-schools-and-children-what-families-should-know\">still plan\u003c/a> for an immigration enforcement operation that could split up their family.\u003c/p>\n\u003cp>That includes, he added, learning how to accurately identify officers from agencies like Immigration and Customs Enforcement and reporting any sightings to a local rapid response network — volunteers who work \u003ca href=\"https://www.kqed.org/news/12050993/a-day-in-the-life-of-san-joses-rapid-response-network-built-to-resist-ice-fear\">around the clock\u003c/a> to verify possible ICE activity.\u003c/p>\n\u003cp>“If there are folks who have any questions about their status or need some legal help, call your rapid response network,” Tran said.\u003c/p>\n\u003ch2>Rapid response networks in the Bay Area:\u003c/h2>\n\u003cp>Alameda County Immigration Legal and Education Partnership: 510-241-4011\u003c/p>\n\u003cp>Marin County: 415-991-4545\u003c/p>\n\u003cp>San Francisco: 415-200-1548\u003c/p>\n\u003cp>San Mateo County: 203-666-4472\u003c/p>\n\u003cp>Santa Clara County: 408-290-1144\u003c/p>\n\u003cp>Stand Together Contra Costa: 925-900-5151\u003c/p>\n\u003cp>Napa, Sonoma and Solano counties: 707-800-4544\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The Supreme Court overturned President Donald Trump’s executive order ending birthright citizenship. Here’s what the ruling means for immigrant families, expecting parents and the future of the 14th Amendment. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>On Tuesday, the Supreme Court \u003ca href=\"https://www.kqed.org/news/12086891/supreme-court-upholds-birthright-citizenship\">struck down\u003c/a> an executive order from President Donald Trump that would have drastically changed the rules for which children born in the U.S. get to claim American citizenship.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12089306/birthright-citizenship-is-the-story-of-san-francisco-advocates-celebrate-ruling\">Bay Area immigrant rights advocates\u003c/a> and legal experts celebrated the court’s decision in \u003cem>Trump v. Barbara, \u003c/em>which affirmed the \u003ca href=\"https://www.kqed.org/news/12015449/a-129-year-old-san-francisco-lawsuit-could-stop-trump-from-ending-birthright-citizenship\">long-standing\u003c/a> interpretation of the \u003ca href=\"https://constitution.congress.gov/constitution/amendment-14/\">14th Amendment\u003c/a> of the U.S. Constitution to mean that all babies born on American soil are U.S. citizens, with some minor exceptions.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Their opinions closely referenced a 1898 Supreme Court ruling in a case involving a \u003ca href=\"https://www.kqed.org/news/12088125/as-america-turns-250-san-franciscos-role-in-defining-citizenship-endures\">San Francisco-born man, Wong Kim Ark\u003c/a>, which decided that the 14th Amendment also included the children of immigrants, regardless of their parents’ origin.\u003c/p>\n\u003cp>“Citizenship, then and now, was the right to have rights — to freely participate in our political community, ” Chief Justice John Roberts wrote for the court’s majority on Tuesday. “We keep that promise today.”\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CouldTrumptryagaintochangebirthrightcitizenship\">Could Trump try again to change birthright citizenship?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Keep reading for what to know about birthright citizenship in the U.S. right now — especially if you’re planning on having a baby.\u003c/p>\n\u003cfigure id=\"attachment_12088372\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088372\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/20260607-ChinatownActivism-JY-02-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“I am an American” in various languages is etched into a plaque honoring Wong Kim Ark in San Francisco’s Chinatown on June 7, 2026. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>What should parents know about US birthright citizenship rules?\u003c/h2>\n\u003cp>On his first day back in the White House, Trump signed an executive order blocking automatic U.S. citizenship not just for children born to undocumented immigrants, but to all newborns who do not have at least one parent who is a U.S. citizen or legal permanent resident. In its \u003ca href=\"https://www.supremecourt.gov/DocketPDF/25/25-365/383785/20251106155818044_25-365%20Trump%20v.%20Barbara.pdf\">case briefs\u003c/a>, the administration argued that these children are not “subject to the United States’ jurisdiction and therefore not entitled to birthright citizenship.”\u003c/p>\n\u003cp>But that order has now been declared unconstitutional by the highest court in the land, said UC Davis law professor Gabriel “Jack” Chin.\u003c/p>\n\u003cp>“Are the children of undocumented immigrants U.S. citizens? Yes,” he said. “Are the children of temporary immigrants U.S. citizens? Yes.”\u003c/p>\n\u003cfigure id=\"attachment_12089188\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089188\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2221594152-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Demonstrators hold up an anti-Trump sign outside the U.S. Supreme Court in Washington, D.C, on June 27, 2025. The Supreme Court is to issue its final rulings on Friday ahead of its summer break, including cases involving birthright citizenship, porn site age verification, students and LGBTQ-themed content, and voting rights. President Donald Trump said Friday he can now push through a raft of controversial policies after the Supreme Court handed him a “giant win” by curbing the ability of lone judges to block his powers nationwide. In a 6-3 ruling stemming from Trump’s bid to end birthright citizenship, the court said nationwide injunctions issued by individual district court judges likely exceed their authority. \u003ccite>(Alex Wroblewski/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Every child born in the United States is a U.S. citizen,” he said, with very narrow exceptions for children of diplomats or of an invading military.\u003c/p>\n\u003cp>Trump has claimed \u003ca href=\"https://www.cnn.com/audio/podcasts/one-thing/episodes/929a9656-29c6-11ef-8cc2-ab0e7162e086\">multiple times\u003c/a> that the U.S. is the “only country in the world” that grants citizenship automatically if a baby is born on its soil. But that is an exaggeration, UC Law professor Ming Chen said.\u003c/p>\n\u003cp>While it’s true many European and Asian nations base a child’s citizenship on their parents’ origin — a policy called \u003cem>jus sanguis\u003c/em> in Latin — Chen points out that there’s a historical reason why the U.S. and other countries in the \u003ca href=\"https://www.pewresearch.org/short-reads/2026/03/31/us-style-birthright-citizenship-is-uncommon-around-the-world/\">Western Hemisphere \u003c/a>have adopted \u003ca href=\"https://www.americanimmigrationcouncil.org/about-immigration/birthright-citizenship/\">\u003cem>jus solis\u003c/em>\u003c/a> instead — basing citizenship on where a baby is born.\u003c/p>\n\u003cp>“The countries of the ‘New World’ tend to use \u003cem>jus solis\u003c/em> precisely because they want to encourage migration and growth of their nation,” she said. “This original purpose and interpretation are directly relevant for a place like California that has so many immigrants who have come to the U.S. to settle down and make a life.”\u003c/p>\n\u003ch2>Expecting a baby? Get their birth certificate — and keep it safe\u003c/h2>\n\u003cp>If immigrant parents are expecting a baby soon, they won’t need to worry about Trump’s executive order after Tuesday’s Supreme Court ruling, Chin said. But, he added, it’s still important for parents to confirm that they receive a birth certificate when their baby is born, to prove in the future that their child \u003cem>was \u003c/em>born in the U.S.\u003c/p>\n\u003cp>“With [current] immigration enforcement that’s often \u003ca href=\"https://www.aclu-wi.org/news/racial-profiling-rampant-after-supreme-court-ruling/\">based on race\u003c/a>, every individual has to be prepared — particularly non-white individuals — to prove that they are U.S. citizens,” he said. Receiving a birth certificate is standard routine in hospital births, but Chin said that once parents have this document, “hang on to it.”\u003c/p>\n\u003cp>Several Bay Area immigration law experts KQED spoke with agreed with Chin’s recommendation.\u003c/p>\n\u003cfigure id=\"attachment_12088380\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088380\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836.jpg\" alt=\"\" width=\"2000\" height=\"1354\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2268796836-1536x1040.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">American Civil Liberties Union (ACLU) lawyer Cecillia Wang speaks outside the U.S. Supreme Court in Washington, D.C., on April 1, 2026. President Donald Trump attended in person as the U.S. Supreme Court heard a landmark case weighing the constitutionality of his contentious bid to end birthright citizenship, an extraordinary and possibly unprecedented move for the nation’s highest office. \u003ccite>(Mandel NGAN/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Lourdes Martínez, co-director of the immigrants rights program at Oakland’s Centro Legal de la Raza, pointed out that some parents without a legal immigration status may be thinking about returning to their country of origin in response to other restrictive immigration policies by the Trump administration.\u003c/p>\n\u003cp>If that’s what parents are planning, Martínez recommended they should be familiar with the rights that their U.S.-born children have if they leave the country with them.\u003c/p>\n\u003cp>“Citizens always retain the ability to return to the U.S. and to live here,” she said, pointing out that keeping a child’s birth certificate safe will protect their claim to U.S. citizenship in the future. “There’s a very strong message of belonging to this nation.”\u003c/p>\n\u003cp>And even if parents don’t have a clear path to U.S. citizenship, Martínez added they can talk with their children about what it means to be a citizen of a nation. In the U.S., that includes the right to vote in elections once a person turns 18 and the obligation to \u003ca href=\"https://www.kqed.org/news/12050406/jury-duty-california-summons-notice-time-reschedule-who-is-exempt\">serve on a jury\u003c/a> when called upon. Men — both citizens and most non-citizens — must also sign up for the\u003ca href=\"https://www.sss.gov/register/\"> Selective Service\u003c/a> between the ages of 18-25.\u003c/p>\n\u003cp>“This court has reaffirmed a fundamental constitutional principle that birthright citizenship is not subject to political wins or executive overreach,” Martínez said. “It’s based on the principle that a person’s citizenship should come from their place of birth in the United States and not from their parents.”\u003c/p>\n\u003ch2>\u003ca id=\"CouldTrumptryagaintochangebirthrightcitizenship\">\u003c/a>Can Trump still try to change birthright citizenship?\u003c/h2>\n\u003cp>A few hours after the Supreme Court’s decision, Trump celebrated \u003ca href=\"https://truthsocial.com/@realDonaldTrump/posts/116840065501020055\">on Truth Social\u003c/a> that the justices had sided with him in other legal battles, while adding: “We also had the Birthright Citizenship loss, which we will work to correct in Congress.”\u003c/p>\n\u003cp>While Justice Brett Kavanaugh ended up agreeing with the court’s ruling, he wrote a separate opinion arguing that Trump’s executive order violated a federal statute which grants immigrants’ children citizenship, but that it didn’t violate the Constitution — suggesting birthright citizenship might not be guaranteed.\u003c/p>\n\u003cp>Congress “could amend” that law, Kavanaugh wrote, “or otherwise enact new legislation establishing exceptions to birthright citizenship for children born to foreign citizens unlawfully or temporarily in the country. But,” he said, “Congress has not yet done so.”\u003c/p>\n\u003cfigure id=\"attachment_11697068\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11697068\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2018/10/gettyimages-1041985118_custom-19024f8ba9ae85df4961b836de1a900a745fd244-e1538846620436.jpg\" alt=\"Judge Brett Kavanaugh testifies to the Senate Judiciary Committee during his Supreme Court confirmation hearing on Capitol Hill on Sept. 27. The Senate is taking a final vote on his nomination on Saturday.\" width=\"1920\" height=\"1235\">\u003cfigcaption class=\"wp-caption-text\">Judge Brett Kavanaugh testifies to the Senate Judiciary Committee during his Supreme Court confirmation hearing on Capitol Hill.\u003c/figcaption>\u003c/figure>\n\u003cp>But as Chin from UC Davis stressed, the court’s majority explicitly affirmed that the 14th Amendment protects birthright citizenship. And regular legislation from Congress cannot overrule the Constitution, he said.\u003c/p>\n\u003cp>“This is a constitutional decision,” Chin said. “They can propose a constitutional amendment, but the chances that it would pass are very low.”\u003c/p>\n\u003cp>Any amendment to the Constitution would require the votes of two-thirds of both the Senate and the House of Representatives, along with the approval of three-fourths of state governments — that’s at least 37 out of the 50 states voting in favor of the change.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Republicans currently have complete control over 29 state legislatures, still far below what they need. And Democrats have made it clear that they are not interested in limiting birthright citizenship.\u003c/p>\n\u003cp>“Birthright citizenship as a legal matter is over. As a political matter, maybe not,” Chin said, adding that the Trump administration remains committed to a restrictive immigration agenda.\u003c/p>\n\u003cp>But this ruling is still a relief for many immigrant parents, Huy Tran, executive director of the San José-based SIREN Immigrant Rights, said. “If you are expecting, focus on your family,” he said. “Focus on giving birth.”\u003c/p>\n\u003cp>And if parents do not have a legal immigration status at the moment, Tran recommended that they should \u003ca href=\"https://www.kqed.org/news/12026817/ice-schools-and-children-what-families-should-know\">still plan\u003c/a> for an immigration enforcement operation that could split up their family.\u003c/p>\n\u003cp>That includes, he added, learning how to accurately identify officers from agencies like Immigration and Customs Enforcement and reporting any sightings to a local rapid response network — volunteers who work \u003ca href=\"https://www.kqed.org/news/12050993/a-day-in-the-life-of-san-joses-rapid-response-network-built-to-resist-ice-fear\">around the clock\u003c/a> to verify possible ICE activity.\u003c/p>\n\u003cp>“If there are folks who have any questions about their status or need some legal help, call your rapid response network,” Tran said.\u003c/p>\n\u003ch2>Rapid response networks in the Bay Area:\u003c/h2>\n\u003cp>Alameda County Immigration Legal and Education Partnership: 510-241-4011\u003c/p>\n\u003cp>Marin County: 415-991-4545\u003c/p>\n\u003cp>San Francisco: 415-200-1548\u003c/p>\n\u003cp>San Mateo County: 203-666-4472\u003c/p>\n\u003cp>Santa Clara County: 408-290-1144\u003c/p>\n\u003cp>Stand Together Contra Costa: 925-900-5151\u003c/p>\n\u003cp>Napa, Sonoma and Solano counties: 707-800-4544\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>If you hadn’t already heard, the U.S. men’s national soccer team is coming to the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> — to play its first World Cup knockout stage match at Levi’s Stadium on Wednesday.\u003c/p>\n\u003cp>Although the team suffered its \u003ca href=\"https://www.npr.org/2026/06/25/nx-s1-5869807/2026-world-cup-fifa-usmnt-turkey\">first loss\u003c/a> in the tournament last week with a 3-2 loss against Turkey — in a true nail-biter of a match that went to overtime — the team has nonetheless advanced to the next phase of the competition after pulling off a pretty historic run in the group stage matches.\u003c/p>\n\u003cp>In the 2022 World Cup, the Americans only scored three goals in the \u003cem>whole tournament\u003c/em>. This year, they’ve already more than doubled that. And even two consecutive wins — first against Paraguay, then Australia — are something the men’s soccer team hasn’t achieved since 1930.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Now, the most dominant USMNT of a generation is coming to Santa Clara for the July 1 knockout stage match to play against Bosnia and Herzegovina.\u003c/p>\n\u003cp>And if the fútbol hype is getting to you and you’re tempted to try to see superstar striker Folarin Balogun score — or Christian Pulisic play after finally recovering from his calf injury — you’re not the only one.\u003c/p>\n\u003cfigure id=\"attachment_12089024\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089024 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sebastian Berhalter #14 of the United States celebrates scoring his team’s second goal during the FIFA World Cup 2026 Group D match between Türkiye and USA at Los Angeles Stadium on June 25, 2026, in Inglewood, California. \u003ccite>(Jamie Squire/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Demand for World Cup games has only grown since the tournament kicked off, with many of the more “affordable” seats for the upcoming USMNT match listed online still going for thousands of dollars — although prices for some of these spots have dropped sharply in the immediate run-up to the game.\u003c/p>\n\u003cp>Keep reading for what to know if you’re hoping to see the USMNT play their World Cup knockout match in Santa Clara on Wednesday — how much tickets are going for and how to avoid falling prey to a ticket scam.\u003c/p>\n\u003ch2>Can I still get a ticket to see the United States men’s national soccer team’s Bay Area World Cup match?\u003c/h2>\n\u003cp>FIFA is no longer offering tickets or hospitality packages for the upcoming USMNT match on its \u003ca href=\"https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/tickets\">official website\u003c/a>.\u003c/p>\n\u003cp>This means your remaining option is to check out available resale tickets on verified resale sites like Ticketmaster, StubHub, SeatGeek and TickPick.\u003c/p>\n\u003cfigure id=\"attachment_12087136\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087136\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A team locker room at the San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you end up buying tickets on a resale site, you will choose the seat you want and make your payment on that site, but you will then have to confirm that these tickets are now yours on either the official FIFA World Cup 2026 App or the FIFA Resale Marketplace website.\u003c/p>\n\u003cp>As for the actual tickets, they will only be available on FIFA’s FWC2026 Mobile Tickets app — available in both the \u003ca href=\"https://apps.apple.com/us/app/fwc2026-mobile-tickets/id6532603739\">Apple\u003c/a> and \u003ca href=\"https://play.google.com/store/apps/details?id=io.tixngo.app.fifatickets&hl=en_US\">Play\u003c/a> stores.\u003c/p>\n\u003cp>A resale vendor can only transfer the tickets via the FIFA Resale Marketplace — they can’t promise to email or text you your tickets.\u003c/p>\n\u003ch2>How much are tickets for the USMNT’s July 1 World Cup match?\u003c/h2>\n\u003cp>What’s a fair price for tickets? Because FIFA is no longer offering tickets for this match, it’s difficult to say with accuracy. Last week, seats furthest from the field were going for between $2,000 and $4,000, while those closest to the action were surpassing $5,000.\u003c/p>\n\u003cp>However, a day before the match, prices for seats in the 100 section have dropped significantly on StubHub, SeatGeek and TickPick, with some now going for less than $2,500. A few seats in the 400 section — the farthest from the field — were being offered for less than $2,000 on Monday morning. TicketMaster is no longer offering tickets for this match.\u003c/p>\n\u003ch2>Even on verified resale sites, stay alert\u003c/h2>\n\u003cp>A few weeks before the Australia vs. Paraguay match at Levi’s Stadium on June 25, Marin County soccer fan Lei Cai bought two tickets to the game on StubHub. She soon received an email from StubHub telling her that her tickets were ready.\u003c/p>\n\u003cp>But when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim,” Cai said. And after calling StubHub multiple times for several weeks, trying to get an answer, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available for her.\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12087142 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara, on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cai said StubHub originally offered only a refund for her tickets after learning of the situation. “You should not be able to sell something that doesn’t exist,” Cai said after accepting she wouldn’t be going to the game. “You’re scamming families.”\u003c/p>\n\u003cp>However, after KQED contacted the company requesting comment on Cai’s situation, StubHub reached out to her directly to offer two new, free tickets to the same match — in a seating section much closer to the field.\u003c/p>\n\u003cp>Similar ticket transfer problems have plagued soccer fans \u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\">nationwide\u003c/a>. At Spain’s World Cup match against Cape Verde in Atlanta on June 15, an Associated Press journalist \u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\">encountered\u003c/a> more than a dozen fans who reported being in similar situations, stuck outside the stadium without access to the tickets they thought they’d bought.[aside postID=arts_13990640 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/06/20260528-WORLDCUPBARS-JY-02-KQED.jpg']StubHub told KQED that FIFA’s ticketing app has seen performance issues affecting ticket transfers across all resale platforms, leading to situations where the transfer process couldn’t be completed in time for the match.\u003c/p>\n\u003cp>“Every order is backed by our FanProtect Guarantee and getting fans to their matches remains our top priority for the rest of this tournament,” a company spokesperson said, adding that fans who are still having ticket problems should contact customer services directly and ask for “World Cup specialist support.”\u003c/p>\n\u003cp>In an emailed statement, FIFA told KQED that it “can guarantee the validity and delivery of tickets purchased through its official platforms.” However, the problems that Cai and other fans have experienced on third-party sites have arisen when they can no longer \u003cem>buy \u003c/em>tickets on FIFA’s website.\u003c/p>\n\u003cp>\u003ca href=\"https://help.ticketmaster.com/hc/en-us/articles/9781090147985-Third-Party-Resale-Tickets-Everything-You-Need-to-Know#2026_world_cup\">Ticketmaster\u003c/a>, \u003ca href=\"https://seatgeek.ca/buyer-guarantee\">SeatGeek\u003c/a> and \u003ca href=\"https://www.tickpick.com/buyertrust-guarantee/\">TickPick\u003c/a> also have consumer guarantees listed on their website that promise buyers will receive their tickets on time ahead of the event. If you’ve already bought a ticket, confirm — as soon as possible — that you actually have access to it on the FIFA Resale Marketplace and FWC2026 Mobile Tickets app.\u003c/p>\n\u003cp>And if you don’t see your tickets? Contact the resale site as soon as possible. Have your order number ready, along with any other information you had to share when you made your purchase. In past cases, these sites have usually offered affected customers a full refund, and in some instances, folks got different seats to the same game.\u003c/p>\n\u003ch2>Don’t fall for a scam\u003c/h2>\n\u003cp>Vendor problems on resale sites may encourage some soccer fans to look \u003cem>elsewhere\u003c/em> for a better deal. But talking to strangers on sites that are not verified — like Facebook Marketplace — increases the risk of getting ripped off, Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“The criminal is simply looking for someone desperate enough to go to the World Cup that they’re willing to send a lot of money right away to a total stranger,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12088839\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088839\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2282393383-scaled-e1782497582317.jpg\" alt=\"\" width=\"2000\" height=\"1333\">\u003cfigcaption class=\"wp-caption-text\">Weston McKennie of the United States runs with the ball during the FIFA World Cup 2026 Group D match between USA and Australia at Seattle Stadium on June 19, 2026, in Seattle, Washington. \u003ccite>(Emilee Chinn/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you find seats you like on a verified site like Ticketmaster or SeatGeek, make sure you make the actual payment on this same website — and never on another platform. Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App.\u003c/p>\n\u003cp>But fraudsters aren’t trying to save you money with this suggestion: They’re trying to make it easier for themselves to keep your money.\u003c/p>\n\u003cp>If you paid for seats that are listed on Ticketmaster, for example, but paid the “vendor” on Venmo, you can’t claim Ticketmaster’s buyer protections, as you didn’t actually use the resale site to make a purchase.\u003c/p>\n\u003ch2>No, don’t try to buy a ticket outside Levi’s Stadium on July 1\u003c/h2>\n\u003cp>While some scammers are able to print tickets that look very “realistic,” there are, in fact, no physical tickets being issued during this World Cup. FIFA has adopted a fully electronic model for fans to store and display their tickets on their phones using the FWC2026 Mobile Tickets app.\u003c/p>\n\u003cp>So if someone approaches you outside Levi’s Stadium and offers you a physical ticket, that’s a fake. “Don’t go to the stadium to try to buy a ticket there,” Gibbons-Shapiro said. “You’re not gonna be able to get in, and you’re going to lose all your money.”\u003c/p>\n\u003cfigure id=\"attachment_12087462\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087462\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans gather ahead of the USA vs Paraguay World Cup game in Los Angeles on June 12, 2026. \u003ccite>(Lauren Justice for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Scalpers are actually not permitted on stadium grounds — and reselling tickets near the stadium is a misdemeanor crime in California.\u003c/p>\n\u003cp>Additionally, ticket rules require fans to claim their tickets on FIFA’s platforms at least 1 hour before the match starts; otherwise, they won’t be able to enter the stadium.\u003c/p>\n\u003cp>If someone shows you they have a virtual ticket available on the FIFA Resale Marketplace website — but the game begins in 20 minutes — it’s likely you won’t be able to claim the ticket once the seller has transferred it to you.\u003c/p>\n\u003ch2>I just got scammed buying a fake World Cup ticket. What can I do?\u003c/h2>\n\u003cp>If this were an individual you met online, make sure to document all your communication with them — including screenshots of any messages in case they attempt to delete anything from their end of the conversation.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is defined as where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper:\u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cfigure id=\"attachment_12085866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg\" alt=\"\" width=\"2000\" height=\"1235\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-160x99.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-1536x948.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Bay Area Stadium (temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup) in Santa Clara, California, on May 19, 2026. Levi’s Stadium will host six matches during the 2026 FIFA World Cup, including five group stage matches throughout June 2026. \u003ccite>(Josh Edelson/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who tricks others into buying fake World Cup tickets, adding that he would consider that to be a felony.\u003c/p>\n\u003cp>“We have robust teams for consumer protection and theft enforcement,” he said. “We’re going to prosecute the scammers.”\u003c/p>\n\u003cp>If you think you were scammed while using a verified resale site, contact the platform’s customer service team immediately. While it’s not certain that they can get you the seat you initially bought, they can usually help you get your money back — something that’s not guaranteed at all if you contact a stranger making offers on social media.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Ticketmaster:\u003c/strong> Call their customer service line directly at 800-653-8000, available Monday to Friday 6 a.m. to 8:30 p.m. PST, Saturdays 6 a.m. to 7 p.m. PST, and Sundays 6 a.m. to 6 p.m. PST.\u003c/li>\n\u003cli>\u003cstrong>StubHub:\u003c/strong> You can message the customer service team \u003ca href=\"https://my.stubhub.com/contactus\">online\u003c/a> or call 888-720-9452.\u003c/li>\n\u003cli>\u003cstrong>SeatGeek:\u003c/strong> You can message the customer service team \u003ca href=\"https://seatgeek.com/help/articles/8985475094931-Help-with-an-order\">online\u003c/a>, email \u003ca href=\"mailto:hi@seatgeek.com\">hi@seatgeek.com\u003c/a> or call 888-506-4101.\u003c/li>\n\u003cli>\u003cstrong>TickPick:\u003c/strong> You can fill out an \u003ca href=\"https://support.tickpick.com/hc/en-us/requests/new\">online form\u003c/a> or call 845-538-4567.\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>This story includes reporting from The Associated Press.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>If you hadn’t already heard, the U.S. men’s national soccer team is coming to the \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">Bay Area\u003c/a> — to play its first World Cup knockout stage match at Levi’s Stadium on Wednesday.\u003c/p>\n\u003cp>Although the team suffered its \u003ca href=\"https://www.npr.org/2026/06/25/nx-s1-5869807/2026-world-cup-fifa-usmnt-turkey\">first loss\u003c/a> in the tournament last week with a 3-2 loss against Turkey — in a true nail-biter of a match that went to overtime — the team has nonetheless advanced to the next phase of the competition after pulling off a pretty historic run in the group stage matches.\u003c/p>\n\u003cp>In the 2022 World Cup, the Americans only scored three goals in the \u003cem>whole tournament\u003c/em>. This year, they’ve already more than doubled that. And even two consecutive wins — first against Paraguay, then Australia — are something the men’s soccer team hasn’t achieved since 1930.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Now, the most dominant USMNT of a generation is coming to Santa Clara for the July 1 knockout stage match to play against Bosnia and Herzegovina.\u003c/p>\n\u003cp>And if the fútbol hype is getting to you and you’re tempted to try to see superstar striker Folarin Balogun score — or Christian Pulisic play after finally recovering from his calf injury — you’re not the only one.\u003c/p>\n\u003cfigure id=\"attachment_12089024\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089024 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1335\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Sebastian Berhalter #14 of the United States celebrates scoring his team’s second goal during the FIFA World Cup 2026 Group D match between Türkiye and USA at Los Angeles Stadium on June 25, 2026, in Inglewood, California. \u003ccite>(Jamie Squire/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Demand for World Cup games has only grown since the tournament kicked off, with many of the more “affordable” seats for the upcoming USMNT match listed online still going for thousands of dollars — although prices for some of these spots have dropped sharply in the immediate run-up to the game.\u003c/p>\n\u003cp>Keep reading for what to know if you’re hoping to see the USMNT play their World Cup knockout match in Santa Clara on Wednesday — how much tickets are going for and how to avoid falling prey to a ticket scam.\u003c/p>\n\u003ch2>Can I still get a ticket to see the United States men’s national soccer team’s Bay Area World Cup match?\u003c/h2>\n\u003cp>FIFA is no longer offering tickets or hospitality packages for the upcoming USMNT match on its \u003ca href=\"https://www.fifa.com/en/tournaments/mens/worldcup/canadamexicousa2026/tickets\">official website\u003c/a>.\u003c/p>\n\u003cp>This means your remaining option is to check out available resale tickets on verified resale sites like Ticketmaster, StubHub, SeatGeek and TickPick.\u003c/p>\n\u003cfigure id=\"attachment_12087136\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087136\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-02-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A team locker room at the San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you end up buying tickets on a resale site, you will choose the seat you want and make your payment on that site, but you will then have to confirm that these tickets are now yours on either the official FIFA World Cup 2026 App or the FIFA Resale Marketplace website.\u003c/p>\n\u003cp>As for the actual tickets, they will only be available on FIFA’s FWC2026 Mobile Tickets app — available in both the \u003ca href=\"https://apps.apple.com/us/app/fwc2026-mobile-tickets/id6532603739\">Apple\u003c/a> and \u003ca href=\"https://play.google.com/store/apps/details?id=io.tixngo.app.fifatickets&hl=en_US\">Play\u003c/a> stores.\u003c/p>\n\u003cp>A resale vendor can only transfer the tickets via the FIFA Resale Marketplace — they can’t promise to email or text you your tickets.\u003c/p>\n\u003ch2>How much are tickets for the USMNT’s July 1 World Cup match?\u003c/h2>\n\u003cp>What’s a fair price for tickets? Because FIFA is no longer offering tickets for this match, it’s difficult to say with accuracy. Last week, seats furthest from the field were going for between $2,000 and $4,000, while those closest to the action were surpassing $5,000.\u003c/p>\n\u003cp>However, a day before the match, prices for seats in the 100 section have dropped significantly on StubHub, SeatGeek and TickPick, with some now going for less than $2,500. A few seats in the 400 section — the farthest from the field — were being offered for less than $2,000 on Monday morning. TicketMaster is no longer offering tickets for this match.\u003c/p>\n\u003ch2>Even on verified resale sites, stay alert\u003c/h2>\n\u003cp>A few weeks before the Australia vs. Paraguay match at Levi’s Stadium on June 25, Marin County soccer fan Lei Cai bought two tickets to the game on StubHub. She soon received an email from StubHub telling her that her tickets were ready.\u003c/p>\n\u003cp>But when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim,” Cai said. And after calling StubHub multiple times for several weeks, trying to get an answer, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available for her.\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12087142 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara, on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Cai said StubHub originally offered only a refund for her tickets after learning of the situation. “You should not be able to sell something that doesn’t exist,” Cai said after accepting she wouldn’t be going to the game. “You’re scamming families.”\u003c/p>\n\u003cp>However, after KQED contacted the company requesting comment on Cai’s situation, StubHub reached out to her directly to offer two new, free tickets to the same match — in a seating section much closer to the field.\u003c/p>\n\u003cp>Similar ticket transfer problems have plagued soccer fans \u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\">nationwide\u003c/a>. At Spain’s World Cup match against Cape Verde in Atlanta on June 15, an Associated Press journalist \u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\">encountered\u003c/a> more than a dozen fans who reported being in similar situations, stuck outside the stadium without access to the tickets they thought they’d bought.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>StubHub told KQED that FIFA’s ticketing app has seen performance issues affecting ticket transfers across all resale platforms, leading to situations where the transfer process couldn’t be completed in time for the match.\u003c/p>\n\u003cp>“Every order is backed by our FanProtect Guarantee and getting fans to their matches remains our top priority for the rest of this tournament,” a company spokesperson said, adding that fans who are still having ticket problems should contact customer services directly and ask for “World Cup specialist support.”\u003c/p>\n\u003cp>In an emailed statement, FIFA told KQED that it “can guarantee the validity and delivery of tickets purchased through its official platforms.” However, the problems that Cai and other fans have experienced on third-party sites have arisen when they can no longer \u003cem>buy \u003c/em>tickets on FIFA’s website.\u003c/p>\n\u003cp>\u003ca href=\"https://help.ticketmaster.com/hc/en-us/articles/9781090147985-Third-Party-Resale-Tickets-Everything-You-Need-to-Know#2026_world_cup\">Ticketmaster\u003c/a>, \u003ca href=\"https://seatgeek.ca/buyer-guarantee\">SeatGeek\u003c/a> and \u003ca href=\"https://www.tickpick.com/buyertrust-guarantee/\">TickPick\u003c/a> also have consumer guarantees listed on their website that promise buyers will receive their tickets on time ahead of the event. If you’ve already bought a ticket, confirm — as soon as possible — that you actually have access to it on the FIFA Resale Marketplace and FWC2026 Mobile Tickets app.\u003c/p>\n\u003cp>And if you don’t see your tickets? Contact the resale site as soon as possible. Have your order number ready, along with any other information you had to share when you made your purchase. In past cases, these sites have usually offered affected customers a full refund, and in some instances, folks got different seats to the same game.\u003c/p>\n\u003ch2>Don’t fall for a scam\u003c/h2>\n\u003cp>Vendor problems on resale sites may encourage some soccer fans to look \u003cem>elsewhere\u003c/em> for a better deal. But talking to strangers on sites that are not verified — like Facebook Marketplace — increases the risk of getting ripped off, Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.\u003c/p>\n\u003cp>“The criminal is simply looking for someone desperate enough to go to the World Cup that they’re willing to send a lot of money right away to a total stranger,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12088839\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088839\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-2282393383-scaled-e1782497582317.jpg\" alt=\"\" width=\"2000\" height=\"1333\">\u003cfigcaption class=\"wp-caption-text\">Weston McKennie of the United States runs with the ball during the FIFA World Cup 2026 Group D match between USA and Australia at Seattle Stadium on June 19, 2026, in Seattle, Washington. \u003ccite>(Emilee Chinn/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>If you find seats you like on a verified site like Ticketmaster or SeatGeek, make sure you make the actual payment on this same website — and never on another platform. Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App.\u003c/p>\n\u003cp>But fraudsters aren’t trying to save you money with this suggestion: They’re trying to make it easier for themselves to keep your money.\u003c/p>\n\u003cp>If you paid for seats that are listed on Ticketmaster, for example, but paid the “vendor” on Venmo, you can’t claim Ticketmaster’s buyer protections, as you didn’t actually use the resale site to make a purchase.\u003c/p>\n\u003ch2>No, don’t try to buy a ticket outside Levi’s Stadium on July 1\u003c/h2>\n\u003cp>While some scammers are able to print tickets that look very “realistic,” there are, in fact, no physical tickets being issued during this World Cup. FIFA has adopted a fully electronic model for fans to store and display their tickets on their phones using the FWC2026 Mobile Tickets app.\u003c/p>\n\u003cp>So if someone approaches you outside Levi’s Stadium and offers you a physical ticket, that’s a fake. “Don’t go to the stadium to try to buy a ticket there,” Gibbons-Shapiro said. “You’re not gonna be able to get in, and you’re going to lose all your money.”\u003c/p>\n\u003cfigure id=\"attachment_12087462\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087462\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061226_WORLDCUPFANS_2163-KQED-1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans gather ahead of the USA vs Paraguay World Cup game in Los Angeles on June 12, 2026. \u003ccite>(Lauren Justice for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Scalpers are actually not permitted on stadium grounds — and reselling tickets near the stadium is a misdemeanor crime in California.\u003c/p>\n\u003cp>Additionally, ticket rules require fans to claim their tickets on FIFA’s platforms at least 1 hour before the match starts; otherwise, they won’t be able to enter the stadium.\u003c/p>\n\u003cp>If someone shows you they have a virtual ticket available on the FIFA Resale Marketplace website — but the game begins in 20 minutes — it’s likely you won’t be able to claim the ticket once the seller has transferred it to you.\u003c/p>\n\u003ch2>I just got scammed buying a fake World Cup ticket. What can I do?\u003c/h2>\n\u003cp>If this were an individual you met online, make sure to document all your communication with them — including screenshots of any messages in case they attempt to delete anything from their end of the conversation.\u003c/p>\n\u003cp>\u003cstrong>If you were scammed online or over the phone:\u003c/strong>\u003c/p>\n\u003cp>You can then report the situation to your local police department, as the city where you live is defined as where the crime took place.\u003c/p>\n\u003cp>\u003cstrong>If you bought the fake ticket in person from a scalper:\u003c/strong>\u003c/p>\n\u003cp>Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.\u003c/p>\n\u003cfigure id=\"attachment_12085866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg\" alt=\"\" width=\"2000\" height=\"1235\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-160x99.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-1536x948.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Bay Area Stadium (temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup) in Santa Clara, California, on May 19, 2026. Levi’s Stadium will host six matches during the 2026 FIFA World Cup, including five group stage matches throughout June 2026. \u003ccite>(Josh Edelson/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can also file a complaint with the \u003ca href=\"https://oag.ca.gov/contact/consumer-complaint-against-business-or-company\">California Attorney General’s office\u003c/a> or the \u003ca href=\"https://www.bbb.org/file-a-complaint\">Better Business Bureau\u003c/a>.\u003c/p>\n\u003cp>Gibbons-Shapiro said his office is ready to prosecute anyone who tricks others into buying fake World Cup tickets, adding that he would consider that to be a felony.\u003c/p>\n\u003cp>“We have robust teams for consumer protection and theft enforcement,” he said. “We’re going to prosecute the scammers.”\u003c/p>\n\u003cp>If you think you were scammed while using a verified resale site, contact the platform’s customer service team immediately. While it’s not certain that they can get you the seat you initially bought, they can usually help you get your money back — something that’s not guaranteed at all if you contact a stranger making offers on social media.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Ticketmaster:\u003c/strong> Call their customer service line directly at 800-653-8000, available Monday to Friday 6 a.m. to 8:30 p.m. PST, Saturdays 6 a.m. to 7 p.m. PST, and Sundays 6 a.m. to 6 p.m. PST.\u003c/li>\n\u003cli>\u003cstrong>StubHub:\u003c/strong> You can message the customer service team \u003ca href=\"https://my.stubhub.com/contactus\">online\u003c/a> or call 888-720-9452.\u003c/li>\n\u003cli>\u003cstrong>SeatGeek:\u003c/strong> You can message the customer service team \u003ca href=\"https://seatgeek.com/help/articles/8985475094931-Help-with-an-order\">online\u003c/a>, email \u003ca href=\"mailto:hi@seatgeek.com\">hi@seatgeek.com\u003c/a> or call 888-506-4101.\u003c/li>\n\u003cli>\u003cstrong>TickPick:\u003c/strong> You can fill out an \u003ca href=\"https://support.tickpick.com/hc/en-us/requests/new\">online form\u003c/a> or call 845-538-4567.\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>This story includes reporting from The Associated Press.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Going to San Francisco Pride 2026 This Weekend? Parade Times, Maps, Street Closures and Safety Advice",
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"headTitle": "Going to San Francisco Pride 2026 This Weekend? Parade Times, Maps, Street Closures and Safety Advice | KQED",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/san-francisco-pride\">San Francisco Pride 2026\u003c/a> — one of the biggest LGBTQ+ celebrations in the world — is just a few days away.\u003c/p>\n\u003cp>Organizers say that the event returns this year stronger than ever after facing some \u003ca href=\"https://www.kqed.org/news/12031588/san-francisco-pride-struggles-secure-sponsorships-ahead-2025-parade\">financial challenges\u003c/a> last year. “San Francisco Pride \u003cem>is \u003c/em>going to happen,” said executive director Suzanne Ford. “Come to San Francisco’s Civic Center for the street fair, the celebration, all the music — and it’s all free.”\u003c/p>\n\u003cp>Ford added that this year’s theme, “Resistance in Action,” will be on display in both the \u003ca href=\"https://sfpride.org/celebration/\">Pride celebration at Civic Center\u003c/a> — which takes place on both Saturday and Sunday — and \u003ca href=\"https://sfpride.org/parade/\">Sunday’s Pride parade\u003c/a> down Market Street.\u003c/p>\n\u003cp>SF Pride has also partnered with the progressive grassroots group \u003ca href=\"https://indivisiblesf.org/\">Indivisible SF\u003c/a>, the organizers behind \u003ca href=\"https://www.thedykemarch.org/\">SF Dyke March\u003c/a> and the \u003ca href=\"https://juanitamore.com/about-peoples-march-rally\">People’s March\u003c/a>, and the motorcycle group \u003ca href=\"https://www.dykesonbikes.org/\">Dykes on Bikes\u003c/a> to host a \u003ca href=\"https://indivisiblesf.org/events/2026/06/27/trans-ally-rally\">Trans Ally Rally\u003c/a> on Saturday morning that will start at Embarcadero Plaza and end at Civic Center.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#WhendoesSFPride2026start\">When does SF Pride 2026 start?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Pride weekend comes at a time when LGBTQ+ organizations nationwide are continuing to push back against \u003ca href=\"https://www.whitehouse.gov/releases/2026/03/president-trump-ended-democrats-transgender-for-everybody-insanity/\">policies\u003c/a> from President Donald Trump’s administration \u003ca href=\"https://www.kff.org/lgbtq/overview-of-president-trumps-executive-actions-impacting-lgbtq-health/\">targeting\u003c/a> transgender and nonbinary people.\u003c/p>\n\u003cp>Earlier this month, White House officials proposed \u003ca href=\"https://www.regulations.gov/document/OMB-2026-0034-0001\">new rules\u003c/a> that would block federal agencies from funding anything related to transgender people — a move the administration has called “ending government sponsorship of gender ideology.”\u003c/p>\n\u003cfigure id=\"attachment_11992644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11992644\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED.jpg\" alt='A white person kisses another person on the cheek while holding a smartphone with other people holding signs that say \"Haney\" in rainbow lettering.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Two individuals rejoice during the Pride Parade in San Francisco on June 30, 2024. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We want allies to come out in the street and show their support for trans people,” Ford said of SF Pride.\u003c/p>\n\u003cp>And all over the Bay Area, there are protests, parties and workshops scheduled throughout the weekend. As you make your Pride plans, keep this guide handy to know what’s happening in downtown San Francisco and elsewhere — and see what public health officials are recommending to stay safe while having fun this weekend.\u003c/p>\n\u003ch2>\u003ca id=\"WhendoesSFPride2026start\">\u003c/a>When is SF Pride 2026?\u003c/h2>\n\u003cp>This year, SF Pride falls on Saturday, June 27 and Sunday, June 28.\u003c/p>\n\u003cp>What’s happening when? The SF Pride Celebration is a free two-day event in the city’s Civic Center that includes several block parties and musical performances from noon–6 p.m. on both days. On Sunday, the main stage will be hosted by political activist and drag performer Honey Mahogany and Sister Roma of the Sisters of Perpetual Indulgence, and will feature performances by Oakland rapper Kamaiyah, the pop duo Aly & AJ and the ballroom collective \u003ca href=\"https://www.kqed.org/arts/13968489/bay-area-ballroom-vogueing-oakland-to-all-ball\">Oakland to All\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12087035\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087035\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026.jpg\" alt=\"\" width=\"2000\" height=\"2182\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-160x175.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-1408x1536.jpg 1408w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-1877x2048.jpg 1877w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A map showing the SF Pride parade route for Sunday, June 28, 2026. \u003ccite>(Courtesy of SF Pride)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>SF Pride’s legendary Pride Parade takes place at 10:30 a.m. on Sunday and will move through Market Street. The parade starts at the intersection of Beale and Market streets and ends at Civic Center Plaza. Community members can also be part of the parade by \u003ca href=\"http://docs.google.com/forms/d/e/1FAIpQLSdajgPcR3VBDAqPArT2uHfjc06nkVDus95Ilf_4QZbEhDB8mw/viewform\">joining SF Pride’s “Resistance in Action!” contingent\u003c/a>.\u003c/p>\n\u003cp>Organizers have also planned a \u003ca href=\"https://www.eventbrite.com/e/vip-party-at-asian-art-museum-tickets-1987280776298?aff=oddtdtcreator\">“VIP Party” on Sunday\u003c/a> inside the Asian Art Museum, right in front of Civic Center.\u003c/p>\n\u003cp>Two additional major events taking place in SF Pride week, which aren’t produced by SF Pride: The Trans March \u003ca href=\"https://transmarch.org/\">will take place\u003c/a> on Friday at Dolores Park, and the Dyke March is \u003ca href=\"https://www.thedykemarch.org/\">scheduled for Saturday\u003c/a> and will also start at Dolores Park.\u003c/p>\n\u003ch2>What streets will be closed for the SF Pride parade and celebration?\u003c/h2>\n\u003cp>Multiple street closures will begin even before the celebrations start. On Thursday at 7 p.m., Grove Street will be closed between Polk and Larkin streets, and reopen on Monday at 6 a.m.\u003c/p>\n\u003cp>On Friday, the following streets will be closed and reopen on Monday morning:\u003c/p>\n\u003cul>\n\u003cli>Fulton between Hyde and Larkin\u003c/li>\n\u003cli>Grove between Van Ness and Hyde\u003c/li>\n\u003cli>Starting at 12:01 a.m., Polk between McAllister and Grove, and at 8 p.m., Polk between Golden Gate and Hayes\u003c/li>\n\u003cli>Starting at 12:01 a.m., Larkin between McAllister and Market, and at 8 p.m., Larkin between Golden Gate and Grove\u003c/li>\n\u003cli>Starting at 8 p.m., McAllister between Van Ness and Leavenworth\u003c/li>\n\u003cli>Starting at 8 p.m., Hyde between Golden Gate and Market\u003c/li>\n\u003c/ul>\n\u003cp>The 5 Fulton, 6 Hayes/Parnassus, 19 Polk and 27 Bryant Muni bus lines will also be partially rerouted around the Civic Center area. SFMTA has provided \u003ca href=\"https://www.sfmta.com/travel-updates/san-francisco-pride-festival-weekend-saturday-sunday-june-27-28-2026\">a full list\u003c/a> of which stops will be skipped and where passengers can board their bus instead.\u003c/p>\n\u003ch2>Will I be able to find parking at SF Pride?\u003c/h2>\n\u003cp>If you plan to park near Market Street on Sunday for the SF Pride Parade, you may want to rethink that strategy.\u003c/p>\n\u003cp>Finding\u003ca href=\"https://www.kqed.org/news/12086537/paying-for-parking-in-san-francisco-make-sure-youre-using-the-right-apps\"> a public parking spot in downtown San Francisco\u003c/a> is already difficult on any other day of the year and nearly impossible during Pride. If you’re determined to drive into the city that weekend, there are private parking lots downtown, but bear in mind that they can be pricey, usually charging at least $30-$40 per hour, and likely more during big events.\u003c/p>\n\u003cfigure id=\"attachment_12046509\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046509\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL.jpg\" alt=\"Several people wearing colorful clothing stand next to each other behind a barricade.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A crowd watches the San Francisco Pride Parade on June 29, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alternatively, you may need to drive to pretty far-off neighborhoods to find a spot. Or you can reserve a parking spot ahead of time \u003ca href=\"https://spothero.com/search?kind=address&latitude=37.793301236424945&longitude=-122.39645940189274&%243p=a_hasoffers&%24affiliate_json=http%3A%2F%2Ftracking.spothero.com%2Faff_c%3Foffer_id%3D1%26aff_id%3D1433%26file_id%3D28%26source%3Dsfpridestartline%26aff_sub2%3Dparkingpage%26format%3Djson&_branch_match_id=1326649323374618505&utm_source=Partnerships&utm_campaign=Tune_Platform&utm_medium=paid+advertising&_branch_referrer=H4sIAAAAAAAAA32SwU7EIBCGn6bc7LZA260JMSbq0Yvx3MxSusVlCwI18e0dtnWzrsaEy%2FzDzPzzwRijC7ebTXA2jsrbHJzLjZ4OmxhKR5%2FfX1R5d9BTL6DvvQqBGIg6zr0SrMmblrGipKzmlLe8IsZO%2ByV5U1Kas7bmVcuLctvShpOMcuYEdCMEOwzKh6TAMGijIaruLdhJjOgnY%2FcZfcITPUicvc%2FP7qQ9oo41nczY06lLp%2FuMPZQZrZO8BJwxjLGxWgS6xTDY2UuFURic170KEXzEVdVaGuYdxawDn2Y62KfEYP0RIsrJHZm9OTkMZ4u%2FuCXbZ3LoMaNVWhs7XCyOja%2B8Z82jNFoeVqWgTVNx4JzSpq4L2FY71ZYVg%2B1OFut1G2InZ%2B%2FVJD%2Bx5vXl4SLxAWZOu66Xg5J26sF%2Fdm7eGR3QMiYTlBG68xOs0j%2Bc9hZMgkRJkKM6qoUGGXGk%2BIWCOIij%2BAHkjz9waiko%2BQYiSrI4ENfzyQUk8T8icg1IIB7yA44ovgD2DmjT%2FAIAAA%3D%3D&view=dl\">using SpotHero\u003c/a>.\u003c/p>\n\u003cp>Another option is to drive to a BART station outside the city, park there, and take BART to any of the downtown San Francisco stations on Market Street (Civic Center, Powell, Montgomery and Embarcadero). That way, you’ll avoid the weekend traffic coming into the city on the Bay Bridge or Highway 101.\u003c/p>\n\u003ch2>Are there things I can’t bring to San Francisco Pride?\u003c/h2>\n\u003cp>There are usually security checkpoints to get into both the Pride parade and the celebrations at the Civic Center. Event organizers \u003ca href=\"https://sfpride.org/safety/\">strongly recommend\u003c/a> people travel light and bring their ID, cell phone, sunscreen, and an empty reusable water bottle.\u003c/p>\n\u003cp>SF Pride is discouraging attendees from bringing any kind of bag to speed up entry into the event, but will allow some bags to pass through, including:\u003c/p>\n\u003cul>\n\u003cli>Clear plastic, vinyl, or PVC bags that do not exceed 12″ x 6″ x 12″\u003c/li>\n\u003cli>Small clutch bags or purses no larger than 4.5″ x 6.5″\u003c/li>\n\u003cli>Fanny packs or crossbody bags smaller than 12″ × 6″ × 4″\u003c/li>\n\u003c/ul>\n\u003cp>The following items will not be allowed during Pride weekend:\u003c/p>\n\u003cul>\n\u003cli>Weapons of any kind (regardless of permit)\u003c/li>\n\u003cli>Alcoholic beverages or outside food\u003c/li>\n\u003cli>Drones or remote-control aircraft\u003c/li>\n\u003cli>Bikes or hoverboards\u003c/li>\n\u003cli>Chairs of any kind\u003c/li>\n\u003cli>Selfie sticks or professional camera equipment without media credentials\u003c/li>\n\u003cli>Pets (service animals welcome)\u003c/li>\n\u003c/ul>\n\u003cp>\u003ca href=\"https://sfpride.org/safety/\">Check out the full list of banned items at SF Pride.\u003c/a>\u003c/p>\n\u003ch2>What’s the weather like in San Francisco during Pride weekend?\u003c/h2>\n\u003cp>The National Weather Service has an optimistic forecast for Pride weekend: mostly sunny and temperatures in the high 60s on both Friday and Saturday, and a sunny Sunday in the low 70s.\u003c/p>\n\u003cp>But remember that this is San Francisco, where the weather can change very quickly. Even on a sunny day, it’s normal for the weather to still feel chilly, thanks to the strong winds pushing in from the bay. And nighttime temperatures throughout this week are predicted to be in the 50s — so it’s a good idea to bring a warm jacket along if you’re staying after the celebrations to party some more in the city.\u003c/p>\n\u003ch2>What to know about accessibility at SF Pride\u003c/h2>\n\u003cp>The Pride parade has a free accessible viewing area, which organizers say provides an “unobstructed parade viewing at no cost for you and one guest.”\u003c/p>\n\u003cp>In order to request a spot, you’ll need to \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSfsSAMJ_jH4mwg3hMMClLSsVuwqPqqTEn4kYIA1RIBA11igEQ/viewform\">complete an online form\u003c/a>, but organizers add that space is limited and spots will be assigned on a first-come, first-served basis.\u003c/p>\n\u003cfigure id=\"attachment_12046511\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046511\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL.jpg\" alt=\"A person wearing an elaborate dress walks in the street.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Siam Phusri, a Thai drag performer, marches in the San Francisco Pride Parade on June 29, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>SF Pride also offers American Sign Language (ASL) interpretation and a special seating platform at the Civic Center celebration on both days. To access this service, you’ll need to pick up a wristband at the SF Pride information booth at Fulton and Larkin streets.\u003c/p>\n\u003cp>And if you’re taking BART to Pride, all BART stations have accessible elevators, but keep in mind that technical issues with these elevators are unfortunately common. You can sign up for BART alerts to be notified if the elevator at your station breaks down, or you can also call 510-834-LIFT to check the status of the elevator at any station.\u003c/p>\n\u003ch2>Keeping each other safe at SF Pride\u003c/h2>\n\u003cp>For decades, Pride in San Francisco has been a time when LGBTQ+ people have come together to \u003ca href=\"https://www.sfaf.org/resource-library/sfaf-history/\">advocate\u003c/a> for the health needs of their community. Part of celebrating Pride is honoring that legacy and protecting our own sexual health and that of our partners.\u003c/p>\n\u003cp>“Talk with your partners and provider about when you last tested for an STI (sexually transmitted infection) and make testing part of your regular health routine,” a spokesperson for the San Francisco Department of Public Health told KQED.[aside postID=news_12061805 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/1.png']If you have insurance, call your health care provider and share that you need to know your status ahead of Pride weekend. And if you are uninsured, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">multiple clinics\u003c/a> and LGBTQ+ community centers around the Bay Area offer free or low-cost STI testing, including:\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.sf.gov/cityclinic\">San Francisco City Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://sffc.org/\">San Francisco Free Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.clinicbythebay.org/\">Clinic by the Bay\u003c/a> (San Francisco)\u003c/li>\n\u003cli>\u003ca href=\"https://www.berkeleyfreeclinic.org/sti-testing\">Berkeley Free Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.defrankcenter.org/hiv-testing\">Billy DeFrank LGBTQ+ Community Center\u003c/a> (San José)\u003c/li>\n\u003cli>\u003ca href=\"https://www.jewishfreeclinic.org/scheduling-hours\">Jewish Community Free Clinic\u003c/a> (Santa Rosa)\u003c/li>\n\u003c/ul>\n\u003cp>Residents of Alameda and Contra Costa counties can also request \u003ca href=\"https://www.ebgtz.org/get-tested-treated/\">at-home HIV tests\u003c/a> mailed to the address of their choice for free.\u003c/p>\n\u003cp>Public health officials also advise that folks learn about doxycycline post-exposure prophylaxis — or \u003ca href=\"https://www.sf.gov/cityclinic-get-doxypep\">doxy-PEP\u003c/a> — an antibiotic taken after sex that research has shown to be highly effective at preventing syphilis and chlamydia. As for HIV prevention, pre-exposure prophylaxis — or PrEP — can help protect folks from an HIV infection and can be taken as a pill or an injection. Vaccines are also available to help prevent hepatitis A, hepatitis B, human papillomavirus (HPV), meningitis, and \u003ca href=\"https://www.kqed.org/news/12080320/mpox-clade-i-san-francisco-2026-symptoms-rash-where-to-find-monkeypox-vaccine\">mpox (formerly known as monkeypox) infections\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Preventing a dangerous overdose\u003c/strong>\u003c/p>\n\u003cp>Taking party drugs (molly, cocaine, ketamine or 2C-B, also known as tusi or pink cocaine ) has become more dangerous in recent years, as these drugs are now being laced with fentanyl \u003ca href=\"https://www.npr.org/sections/health-shots/2023/09/14/1199396794/fentanyl-mixed-with-cocaine-or-meth-is-driving-the-4th-wave-of-the-overdose-cris\">more frequently\u003c/a>.\u003c/p>\n\u003cp>Public health advocates recommend that anyone who plans to consume drugs should test them ahead of time for fentanyl. The nonprofit FentCheck provides \u003ca href=\"https://fentcheck.org/check-your-drugs-1\">a list of bars and other community spaces\u003c/a> that offer fentanyl test strips.\u003c/p>\n\u003cp>Something else to consider bringing with you when going out: Narcan, the brand name for a naloxone nasal spray that is administered to someone when they are experiencing an opioid overdose (including from fentanyl).\u003c/p>\n\u003cp>Anyone can buy Narcan at a pharmacy without needing a prescription, and you can also get it \u003ca href=\"https://www.sf.gov/location/behavioral-health-access-center-bhac\">free of charge\u003c/a> at the San Francisco Department of Public Health’s Community Behavioral Health Services pharmacy at 1380 Howard St. The pharmacy is open Monday to Friday from 9 a.m. to 6:30 p.m. and on weekdays from 9 a.m. to 4 p.m.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/san-francisco-pride\">San Francisco Pride 2026\u003c/a> — one of the biggest LGBTQ+ celebrations in the world — is just a few days away.\u003c/p>\n\u003cp>Organizers say that the event returns this year stronger than ever after facing some \u003ca href=\"https://www.kqed.org/news/12031588/san-francisco-pride-struggles-secure-sponsorships-ahead-2025-parade\">financial challenges\u003c/a> last year. “San Francisco Pride \u003cem>is \u003c/em>going to happen,” said executive director Suzanne Ford. “Come to San Francisco’s Civic Center for the street fair, the celebration, all the music — and it’s all free.”\u003c/p>\n\u003cp>Ford added that this year’s theme, “Resistance in Action,” will be on display in both the \u003ca href=\"https://sfpride.org/celebration/\">Pride celebration at Civic Center\u003c/a> — which takes place on both Saturday and Sunday — and \u003ca href=\"https://sfpride.org/parade/\">Sunday’s Pride parade\u003c/a> down Market Street.\u003c/p>\n\u003cp>SF Pride has also partnered with the progressive grassroots group \u003ca href=\"https://indivisiblesf.org/\">Indivisible SF\u003c/a>, the organizers behind \u003ca href=\"https://www.thedykemarch.org/\">SF Dyke March\u003c/a> and the \u003ca href=\"https://juanitamore.com/about-peoples-march-rally\">People’s March\u003c/a>, and the motorcycle group \u003ca href=\"https://www.dykesonbikes.org/\">Dykes on Bikes\u003c/a> to host a \u003ca href=\"https://indivisiblesf.org/events/2026/06/27/trans-ally-rally\">Trans Ally Rally\u003c/a> on Saturday morning that will start at Embarcadero Plaza and end at Civic Center.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#WhendoesSFPride2026start\">When does SF Pride 2026 start?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Pride weekend comes at a time when LGBTQ+ organizations nationwide are continuing to push back against \u003ca href=\"https://www.whitehouse.gov/releases/2026/03/president-trump-ended-democrats-transgender-for-everybody-insanity/\">policies\u003c/a> from President Donald Trump’s administration \u003ca href=\"https://www.kff.org/lgbtq/overview-of-president-trumps-executive-actions-impacting-lgbtq-health/\">targeting\u003c/a> transgender and nonbinary people.\u003c/p>\n\u003cp>Earlier this month, White House officials proposed \u003ca href=\"https://www.regulations.gov/document/OMB-2026-0034-0001\">new rules\u003c/a> that would block federal agencies from funding anything related to transgender people — a move the administration has called “ending government sponsorship of gender ideology.”\u003c/p>\n\u003cfigure id=\"attachment_11992644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11992644\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED.jpg\" alt='A white person kisses another person on the cheek while holding a smartphone with other people holding signs that say \"Haney\" in rainbow lettering.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/20240630_Pride_GC-35-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Two individuals rejoice during the Pride Parade in San Francisco on June 30, 2024. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We want allies to come out in the street and show their support for trans people,” Ford said of SF Pride.\u003c/p>\n\u003cp>And all over the Bay Area, there are protests, parties and workshops scheduled throughout the weekend. As you make your Pride plans, keep this guide handy to know what’s happening in downtown San Francisco and elsewhere — and see what public health officials are recommending to stay safe while having fun this weekend.\u003c/p>\n\u003ch2>\u003ca id=\"WhendoesSFPride2026start\">\u003c/a>When is SF Pride 2026?\u003c/h2>\n\u003cp>This year, SF Pride falls on Saturday, June 27 and Sunday, June 28.\u003c/p>\n\u003cp>What’s happening when? The SF Pride Celebration is a free two-day event in the city’s Civic Center that includes several block parties and musical performances from noon–6 p.m. on both days. On Sunday, the main stage will be hosted by political activist and drag performer Honey Mahogany and Sister Roma of the Sisters of Perpetual Indulgence, and will feature performances by Oakland rapper Kamaiyah, the pop duo Aly & AJ and the ballroom collective \u003ca href=\"https://www.kqed.org/arts/13968489/bay-area-ballroom-vogueing-oakland-to-all-ball\">Oakland to All\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12087035\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087035\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026.jpg\" alt=\"\" width=\"2000\" height=\"2182\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-160x175.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-1408x1536.jpg 1408w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/PRIDE-MAP-2026-1877x2048.jpg 1877w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A map showing the SF Pride parade route for Sunday, June 28, 2026. \u003ccite>(Courtesy of SF Pride)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>SF Pride’s legendary Pride Parade takes place at 10:30 a.m. on Sunday and will move through Market Street. The parade starts at the intersection of Beale and Market streets and ends at Civic Center Plaza. Community members can also be part of the parade by \u003ca href=\"http://docs.google.com/forms/d/e/1FAIpQLSdajgPcR3VBDAqPArT2uHfjc06nkVDus95Ilf_4QZbEhDB8mw/viewform\">joining SF Pride’s “Resistance in Action!” contingent\u003c/a>.\u003c/p>\n\u003cp>Organizers have also planned a \u003ca href=\"https://www.eventbrite.com/e/vip-party-at-asian-art-museum-tickets-1987280776298?aff=oddtdtcreator\">“VIP Party” on Sunday\u003c/a> inside the Asian Art Museum, right in front of Civic Center.\u003c/p>\n\u003cp>Two additional major events taking place in SF Pride week, which aren’t produced by SF Pride: The Trans March \u003ca href=\"https://transmarch.org/\">will take place\u003c/a> on Friday at Dolores Park, and the Dyke March is \u003ca href=\"https://www.thedykemarch.org/\">scheduled for Saturday\u003c/a> and will also start at Dolores Park.\u003c/p>\n\u003ch2>What streets will be closed for the SF Pride parade and celebration?\u003c/h2>\n\u003cp>Multiple street closures will begin even before the celebrations start. On Thursday at 7 p.m., Grove Street will be closed between Polk and Larkin streets, and reopen on Monday at 6 a.m.\u003c/p>\n\u003cp>On Friday, the following streets will be closed and reopen on Monday morning:\u003c/p>\n\u003cul>\n\u003cli>Fulton between Hyde and Larkin\u003c/li>\n\u003cli>Grove between Van Ness and Hyde\u003c/li>\n\u003cli>Starting at 12:01 a.m., Polk between McAllister and Grove, and at 8 p.m., Polk between Golden Gate and Hayes\u003c/li>\n\u003cli>Starting at 12:01 a.m., Larkin between McAllister and Market, and at 8 p.m., Larkin between Golden Gate and Grove\u003c/li>\n\u003cli>Starting at 8 p.m., McAllister between Van Ness and Leavenworth\u003c/li>\n\u003cli>Starting at 8 p.m., Hyde between Golden Gate and Market\u003c/li>\n\u003c/ul>\n\u003cp>The 5 Fulton, 6 Hayes/Parnassus, 19 Polk and 27 Bryant Muni bus lines will also be partially rerouted around the Civic Center area. SFMTA has provided \u003ca href=\"https://www.sfmta.com/travel-updates/san-francisco-pride-festival-weekend-saturday-sunday-june-27-28-2026\">a full list\u003c/a> of which stops will be skipped and where passengers can board their bus instead.\u003c/p>\n\u003ch2>Will I be able to find parking at SF Pride?\u003c/h2>\n\u003cp>If you plan to park near Market Street on Sunday for the SF Pride Parade, you may want to rethink that strategy.\u003c/p>\n\u003cp>Finding\u003ca href=\"https://www.kqed.org/news/12086537/paying-for-parking-in-san-francisco-make-sure-youre-using-the-right-apps\"> a public parking spot in downtown San Francisco\u003c/a> is already difficult on any other day of the year and nearly impossible during Pride. If you’re determined to drive into the city that weekend, there are private parking lots downtown, but bear in mind that they can be pricey, usually charging at least $30-$40 per hour, and likely more during big events.\u003c/p>\n\u003cfigure id=\"attachment_12046509\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046509\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL.jpg\" alt=\"Several people wearing colorful clothing stand next to each other behind a barricade.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-21-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A crowd watches the San Francisco Pride Parade on June 29, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alternatively, you may need to drive to pretty far-off neighborhoods to find a spot. Or you can reserve a parking spot ahead of time \u003ca href=\"https://spothero.com/search?kind=address&latitude=37.793301236424945&longitude=-122.39645940189274&%243p=a_hasoffers&%24affiliate_json=http%3A%2F%2Ftracking.spothero.com%2Faff_c%3Foffer_id%3D1%26aff_id%3D1433%26file_id%3D28%26source%3Dsfpridestartline%26aff_sub2%3Dparkingpage%26format%3Djson&_branch_match_id=1326649323374618505&utm_source=Partnerships&utm_campaign=Tune_Platform&utm_medium=paid+advertising&_branch_referrer=H4sIAAAAAAAAA32SwU7EIBCGn6bc7LZA260JMSbq0Yvx3MxSusVlCwI18e0dtnWzrsaEy%2FzDzPzzwRijC7ebTXA2jsrbHJzLjZ4OmxhKR5%2FfX1R5d9BTL6DvvQqBGIg6zr0SrMmblrGipKzmlLe8IsZO%2ByV5U1Kas7bmVcuLctvShpOMcuYEdCMEOwzKh6TAMGijIaruLdhJjOgnY%2FcZfcITPUicvc%2FP7qQ9oo41nczY06lLp%2FuMPZQZrZO8BJwxjLGxWgS6xTDY2UuFURic170KEXzEVdVaGuYdxawDn2Y62KfEYP0RIsrJHZm9OTkMZ4u%2FuCXbZ3LoMaNVWhs7XCyOja%2B8Z82jNFoeVqWgTVNx4JzSpq4L2FY71ZYVg%2B1OFut1G2InZ%2B%2FVJD%2Bx5vXl4SLxAWZOu66Xg5J26sF%2Fdm7eGR3QMiYTlBG68xOs0j%2Bc9hZMgkRJkKM6qoUGGXGk%2BIWCOIij%2BAHkjz9waiko%2BQYiSrI4ENfzyQUk8T8icg1IIB7yA44ovgD2DmjT%2FAIAAA%3D%3D&view=dl\">using SpotHero\u003c/a>.\u003c/p>\n\u003cp>Another option is to drive to a BART station outside the city, park there, and take BART to any of the downtown San Francisco stations on Market Street (Civic Center, Powell, Montgomery and Embarcadero). That way, you’ll avoid the weekend traffic coming into the city on the Bay Bridge or Highway 101.\u003c/p>\n\u003ch2>Are there things I can’t bring to San Francisco Pride?\u003c/h2>\n\u003cp>There are usually security checkpoints to get into both the Pride parade and the celebrations at the Civic Center. Event organizers \u003ca href=\"https://sfpride.org/safety/\">strongly recommend\u003c/a> people travel light and bring their ID, cell phone, sunscreen, and an empty reusable water bottle.\u003c/p>\n\u003cp>SF Pride is discouraging attendees from bringing any kind of bag to speed up entry into the event, but will allow some bags to pass through, including:\u003c/p>\n\u003cul>\n\u003cli>Clear plastic, vinyl, or PVC bags that do not exceed 12″ x 6″ x 12″\u003c/li>\n\u003cli>Small clutch bags or purses no larger than 4.5″ x 6.5″\u003c/li>\n\u003cli>Fanny packs or crossbody bags smaller than 12″ × 6″ × 4″\u003c/li>\n\u003c/ul>\n\u003cp>The following items will not be allowed during Pride weekend:\u003c/p>\n\u003cul>\n\u003cli>Weapons of any kind (regardless of permit)\u003c/li>\n\u003cli>Alcoholic beverages or outside food\u003c/li>\n\u003cli>Drones or remote-control aircraft\u003c/li>\n\u003cli>Bikes or hoverboards\u003c/li>\n\u003cli>Chairs of any kind\u003c/li>\n\u003cli>Selfie sticks or professional camera equipment without media credentials\u003c/li>\n\u003cli>Pets (service animals welcome)\u003c/li>\n\u003c/ul>\n\u003cp>\u003ca href=\"https://sfpride.org/safety/\">Check out the full list of banned items at SF Pride.\u003c/a>\u003c/p>\n\u003ch2>What’s the weather like in San Francisco during Pride weekend?\u003c/h2>\n\u003cp>The National Weather Service has an optimistic forecast for Pride weekend: mostly sunny and temperatures in the high 60s on both Friday and Saturday, and a sunny Sunday in the low 70s.\u003c/p>\n\u003cp>But remember that this is San Francisco, where the weather can change very quickly. Even on a sunny day, it’s normal for the weather to still feel chilly, thanks to the strong winds pushing in from the bay. And nighttime temperatures throughout this week are predicted to be in the 50s — so it’s a good idea to bring a warm jacket along if you’re staying after the celebrations to party some more in the city.\u003c/p>\n\u003ch2>What to know about accessibility at SF Pride\u003c/h2>\n\u003cp>The Pride parade has a free accessible viewing area, which organizers say provides an “unobstructed parade viewing at no cost for you and one guest.”\u003c/p>\n\u003cp>In order to request a spot, you’ll need to \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSfsSAMJ_jH4mwg3hMMClLSsVuwqPqqTEn4kYIA1RIBA11igEQ/viewform\">complete an online form\u003c/a>, but organizers add that space is limited and spots will be assigned on a first-come, first-served basis.\u003c/p>\n\u003cfigure id=\"attachment_12046511\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046511\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL.jpg\" alt=\"A person wearing an elaborate dress walks in the street.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250629-SFPrideParade-22-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Siam Phusri, a Thai drag performer, marches in the San Francisco Pride Parade on June 29, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>SF Pride also offers American Sign Language (ASL) interpretation and a special seating platform at the Civic Center celebration on both days. To access this service, you’ll need to pick up a wristband at the SF Pride information booth at Fulton and Larkin streets.\u003c/p>\n\u003cp>And if you’re taking BART to Pride, all BART stations have accessible elevators, but keep in mind that technical issues with these elevators are unfortunately common. You can sign up for BART alerts to be notified if the elevator at your station breaks down, or you can also call 510-834-LIFT to check the status of the elevator at any station.\u003c/p>\n\u003ch2>Keeping each other safe at SF Pride\u003c/h2>\n\u003cp>For decades, Pride in San Francisco has been a time when LGBTQ+ people have come together to \u003ca href=\"https://www.sfaf.org/resource-library/sfaf-history/\">advocate\u003c/a> for the health needs of their community. Part of celebrating Pride is honoring that legacy and protecting our own sexual health and that of our partners.\u003c/p>\n\u003cp>“Talk with your partners and provider about when you last tested for an STI (sexually transmitted infection) and make testing part of your regular health routine,” a spokesperson for the San Francisco Department of Public Health told KQED.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>If you have insurance, call your health care provider and share that you need to know your status ahead of Pride weekend. And if you are uninsured, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">multiple clinics\u003c/a> and LGBTQ+ community centers around the Bay Area offer free or low-cost STI testing, including:\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.sf.gov/cityclinic\">San Francisco City Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://sffc.org/\">San Francisco Free Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.clinicbythebay.org/\">Clinic by the Bay\u003c/a> (San Francisco)\u003c/li>\n\u003cli>\u003ca href=\"https://www.berkeleyfreeclinic.org/sti-testing\">Berkeley Free Clinic\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.defrankcenter.org/hiv-testing\">Billy DeFrank LGBTQ+ Community Center\u003c/a> (San José)\u003c/li>\n\u003cli>\u003ca href=\"https://www.jewishfreeclinic.org/scheduling-hours\">Jewish Community Free Clinic\u003c/a> (Santa Rosa)\u003c/li>\n\u003c/ul>\n\u003cp>Residents of Alameda and Contra Costa counties can also request \u003ca href=\"https://www.ebgtz.org/get-tested-treated/\">at-home HIV tests\u003c/a> mailed to the address of their choice for free.\u003c/p>\n\u003cp>Public health officials also advise that folks learn about doxycycline post-exposure prophylaxis — or \u003ca href=\"https://www.sf.gov/cityclinic-get-doxypep\">doxy-PEP\u003c/a> — an antibiotic taken after sex that research has shown to be highly effective at preventing syphilis and chlamydia. As for HIV prevention, pre-exposure prophylaxis — or PrEP — can help protect folks from an HIV infection and can be taken as a pill or an injection. Vaccines are also available to help prevent hepatitis A, hepatitis B, human papillomavirus (HPV), meningitis, and \u003ca href=\"https://www.kqed.org/news/12080320/mpox-clade-i-san-francisco-2026-symptoms-rash-where-to-find-monkeypox-vaccine\">mpox (formerly known as monkeypox) infections\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Preventing a dangerous overdose\u003c/strong>\u003c/p>\n\u003cp>Taking party drugs (molly, cocaine, ketamine or 2C-B, also known as tusi or pink cocaine ) has become more dangerous in recent years, as these drugs are now being laced with fentanyl \u003ca href=\"https://www.npr.org/sections/health-shots/2023/09/14/1199396794/fentanyl-mixed-with-cocaine-or-meth-is-driving-the-4th-wave-of-the-overdose-cris\">more frequently\u003c/a>.\u003c/p>\n\u003cp>Public health advocates recommend that anyone who plans to consume drugs should test them ahead of time for fentanyl. The nonprofit FentCheck provides \u003ca href=\"https://fentcheck.org/check-your-drugs-1\">a list of bars and other community spaces\u003c/a> that offer fentanyl test strips.\u003c/p>\n\u003cp>Something else to consider bringing with you when going out: Narcan, the brand name for a naloxone nasal spray that is administered to someone when they are experiencing an opioid overdose (including from fentanyl).\u003c/p>\n\u003cp>Anyone can buy Narcan at a pharmacy without needing a prescription, and you can also get it \u003ca href=\"https://www.sf.gov/location/behavioral-health-access-center-bhac\">free of charge\u003c/a> at the San Francisco Department of Public Health’s Community Behavioral Health Services pharmacy at 1380 Howard St. The pharmacy is open Monday to Friday from 9 a.m. to 6:30 p.m. and on weekdays from 9 a.m. to 4 p.m.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Driving in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> is tough enough — hills, cyclists, Muni buses — but finding \u003cem>parking\u003c/em> in the city can be its own competitive sport.\u003c/p>\n\u003cp>And if you finally snag a parking spot and it’s one you need to pay for, get your phone ready. As of June, there are two new official apps available to pay for parking in San Francisco: \u003ca href=\"https://apps.apple.com/us/app/parkmobile-park-pay-go/id365399299\">ParkMobile\u003c/a> and \u003ca href=\"https://apps.apple.com/ca/app/hotspot-parking/id723185236\">HotSpot Parking\u003c/a>.\u003c/p>\n\u003cp>Both of these apps have now replaced PayByPhone, the app San Francisco drivers have used to pay meters and extend parking time since 2011. (While PayByPhone is still available for download in the App Store and Google Play Store, as of June 1, you can no longer buy parking time in San Francisco using this app.)\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>San Francisco Municipal Transportation Agency officials said the agency wants the two new apps to ultimately make driving and parking in the city a lot more convenient. “I’m not trying to give you a ticket — that’s not what I’m about,” said Viktoriya Wise, director of streets for SFMTA.\u003c/p>\n\u003cp>“We’re trying to make sure that you basically know when you have to pay, that you pay, that you keep your time limits and that it’s easy for you to do so,” she said.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#DoIhavetousetheseappstopayformyparkinginSanFrancisco\">Do I \u003cem>have\u003c/em> to use these apps to pay for my parking in San Francisco?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How to pay for parking in San Francisco on your phone\u003c/h2>\n\u003cp>ParkMobile’s interface comes in green. HotSpot comes in red. And besides a few other small differences, each app does the exact same thing: process your payment for parking time in San Francisco.\u003c/p>\n\u003cp>You do \u003cem>not \u003c/em>need to download both apps, Wise said. But having two apps available gives drivers more options, she said. “It’s really up to the customer which app they prefer and which interface they prefer.”\u003c/p>\n\u003cfigure id=\"attachment_12086548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12086548 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A parking meter displays stickers for the ParkMobile app QR code and pay-by-phone mobile payment application on Aug. 28, 2024, in Redondo Beach, California. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>One way you can decide which app to download: Which other cities in California do you regularly drive and park in, or are you planning to visit soon? ParkMobile is already used by \u003ca href=\"https://parkmobile.io/parking/locations\">dozens of cities\u003c/a> in California, including Oakland, Berkeley, Sacramento and Los Angeles. Hotspot Parking is not used as extensively within the state, but it is much more popular among Canadian cities like Vancouver.\u003c/p>\n\u003cp>Once you’ve downloaded one of the two apps, you’ll enter your license plate along with your credit or debit card information. Payments made through these apps are subject to industry data security standards, Wise said.\u003c/p>\n\u003cp>“Credit card information is protected in the app, which is not something that SFMTA sees,” she said.\u003c/p>\n\u003cp>If you’re trying to buy parking time but you see that the app isn’t processing your payment, “please call the app and work it out with the app,” Wise said. You can contact the following phone numbers:\u003c/p>\n\u003cul>\n\u003cli>ParkMobile’s \u003ca href=\"https://parkmobile.io/businesses/contact-sales\">customer service line\u003c/a>: 877-727-5457\u003c/li>\n\u003cli>Hotspot Parking’s \u003ca href=\"https://www.htsp.ca/contact\">customer service line\u003c/a>: 1-855-712-5888\u003c/li>\n\u003c/ul>\n\u003ch2>I paid for my SF parking on the app. Now what?\u003c/h2>\n\u003cp>Once you’ve made the payment for your parking, from there, “you do not have to worry,” Wise said. “Everything is sent over to our parking control officers so they know that you have paid for your meter.”[aside postID=news_12084960 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg']SFMTA officers will be checking the license plates of cars they see parked in paid spots and cross-referencing them to the list they have of vehicles that have purchased parking time on HotSpot or ParkMobile.\u003c/p>\n\u003cp>That’s why it’s important to make sure that the license plate you have listed on your app belongs to the car you’re paying for (so if you’re using your friend’s car, make sure that you actually aren’t paying for your own car with a different license plate).\u003c/p>\n\u003cp>When there’s less than 15 minutes left on your car’s parking meter, you will receive a notification on your phone letting you know. If you need to extend your parking time, you can add more time directly on the app without having to physically return to your car — but be mindful that some spots have certain time limits, even if you’re paying.\u003c/p>\n\u003cp>And if you’re visiting San Francisco for a concert or a special event, remember that many parking spots operate with \u003ca href=\"https://www.sfmta.com/demand-responsive-parking-pricing\">“demand-responsive pricing,”\u003c/a> which means that how much you pay for an hour of parking can change based on how busy the streets are that day. This includes most blocks in the city’s Financial District, but also popular commercial corridors like Valencia Street in the Mission District and Geary Boulevard in the Richmond District.\u003c/p>\n\u003ch2>\u003ca id=\"DoIhavetousetheseappstopayformyparkinginSanFrancisco\">\u003c/a>Do I have to now use these apps for all paid parking in San Francisco?\u003c/h2>\n\u003cp>No. SFMTA is still keeping physical meter machines available throughout the city, where you can use debit or credit cards.\u003c/p>\n\u003cp>On some streets, you can also pay using a digital kiosk that manages multiple spots at the same time.\u003c/p>\n\u003ch2>I paid with the app, but I still got a ticket. What can I do?\u003c/h2>\n\u003cp>According to SFTMA’s Wise, it is very unlikely that you would get a ticket if you paid for enough time on your phone using one of these apps. But \u003cem>if\u003c/em> that were to happen, she said, “Do not pay it.”\u003c/p>\n\u003cp>“You can absolutely contest it and just provide the receipt that you’ve paid for that vehicle and for that space,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11968149\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11968149\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL.jpg\" alt=\"A diamond shaped metal parking meter with a digital face on a city street with a sticker that says, 'Monday - Saturday 9am-10pm.'\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A parking meter on 18th Street in San Francisco’s Potrero Hill neighborhood on Nov. 21, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The back of your ticket will have instructions on how to contest the citation. You can \u003ca href=\"https://prdwmq.etimspayments.com/pbw/include/sanfrancisco/dispute_request.jsp\">fill out a form online\u003c/a> and also \u003ca href=\"https://wmq.etimspayments.com/pbw/include/sanfrancisco/input.jsp\">check the status\u003c/a> of your protest claim as SFMTA processes it. When you fill out the form, you can include screenshots from the app that show your payment.\u003c/p>\n\u003cp>“The app has all the receipts for your payment and when you paid, how you paid — so you can pull that up,” Wise said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Driving in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> is tough enough — hills, cyclists, Muni buses — but finding \u003cem>parking\u003c/em> in the city can be its own competitive sport.\u003c/p>\n\u003cp>And if you finally snag a parking spot and it’s one you need to pay for, get your phone ready. As of June, there are two new official apps available to pay for parking in San Francisco: \u003ca href=\"https://apps.apple.com/us/app/parkmobile-park-pay-go/id365399299\">ParkMobile\u003c/a> and \u003ca href=\"https://apps.apple.com/ca/app/hotspot-parking/id723185236\">HotSpot Parking\u003c/a>.\u003c/p>\n\u003cp>Both of these apps have now replaced PayByPhone, the app San Francisco drivers have used to pay meters and extend parking time since 2011. (While PayByPhone is still available for download in the App Store and Google Play Store, as of June 1, you can no longer buy parking time in San Francisco using this app.)\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>San Francisco Municipal Transportation Agency officials said the agency wants the two new apps to ultimately make driving and parking in the city a lot more convenient. “I’m not trying to give you a ticket — that’s not what I’m about,” said Viktoriya Wise, director of streets for SFMTA.\u003c/p>\n\u003cp>“We’re trying to make sure that you basically know when you have to pay, that you pay, that you keep your time limits and that it’s easy for you to do so,” she said.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#DoIhavetousetheseappstopayformyparkinginSanFrancisco\">Do I \u003cem>have\u003c/em> to use these apps to pay for my parking in San Francisco?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How to pay for parking in San Francisco on your phone\u003c/h2>\n\u003cp>ParkMobile’s interface comes in green. HotSpot comes in red. And besides a few other small differences, each app does the exact same thing: process your payment for parking time in San Francisco.\u003c/p>\n\u003cp>You do \u003cem>not \u003c/em>need to download both apps, Wise said. But having two apps available gives drivers more options, she said. “It’s really up to the customer which app they prefer and which interface they prefer.”\u003c/p>\n\u003cfigure id=\"attachment_12086548\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12086548 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/ParkMobileAppGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A parking meter displays stickers for the ParkMobile app QR code and pay-by-phone mobile payment application on Aug. 28, 2024, in Redondo Beach, California. \u003ccite>(Patrick T. Fallon/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>One way you can decide which app to download: Which other cities in California do you regularly drive and park in, or are you planning to visit soon? ParkMobile is already used by \u003ca href=\"https://parkmobile.io/parking/locations\">dozens of cities\u003c/a> in California, including Oakland, Berkeley, Sacramento and Los Angeles. Hotspot Parking is not used as extensively within the state, but it is much more popular among Canadian cities like Vancouver.\u003c/p>\n\u003cp>Once you’ve downloaded one of the two apps, you’ll enter your license plate along with your credit or debit card information. Payments made through these apps are subject to industry data security standards, Wise said.\u003c/p>\n\u003cp>“Credit card information is protected in the app, which is not something that SFMTA sees,” she said.\u003c/p>\n\u003cp>If you’re trying to buy parking time but you see that the app isn’t processing your payment, “please call the app and work it out with the app,” Wise said. You can contact the following phone numbers:\u003c/p>\n\u003cul>\n\u003cli>ParkMobile’s \u003ca href=\"https://parkmobile.io/businesses/contact-sales\">customer service line\u003c/a>: 877-727-5457\u003c/li>\n\u003cli>Hotspot Parking’s \u003ca href=\"https://www.htsp.ca/contact\">customer service line\u003c/a>: 1-855-712-5888\u003c/li>\n\u003c/ul>\n\u003ch2>I paid for my SF parking on the app. Now what?\u003c/h2>\n\u003cp>Once you’ve made the payment for your parking, from there, “you do not have to worry,” Wise said. “Everything is sent over to our parking control officers so they know that you have paid for your meter.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>SFMTA officers will be checking the license plates of cars they see parked in paid spots and cross-referencing them to the list they have of vehicles that have purchased parking time on HotSpot or ParkMobile.\u003c/p>\n\u003cp>That’s why it’s important to make sure that the license plate you have listed on your app belongs to the car you’re paying for (so if you’re using your friend’s car, make sure that you actually aren’t paying for your own car with a different license plate).\u003c/p>\n\u003cp>When there’s less than 15 minutes left on your car’s parking meter, you will receive a notification on your phone letting you know. If you need to extend your parking time, you can add more time directly on the app without having to physically return to your car — but be mindful that some spots have certain time limits, even if you’re paying.\u003c/p>\n\u003cp>And if you’re visiting San Francisco for a concert or a special event, remember that many parking spots operate with \u003ca href=\"https://www.sfmta.com/demand-responsive-parking-pricing\">“demand-responsive pricing,”\u003c/a> which means that how much you pay for an hour of parking can change based on how busy the streets are that day. This includes most blocks in the city’s Financial District, but also popular commercial corridors like Valencia Street in the Mission District and Geary Boulevard in the Richmond District.\u003c/p>\n\u003ch2>\u003ca id=\"DoIhavetousetheseappstopayformyparkinginSanFrancisco\">\u003c/a>Do I have to now use these apps for all paid parking in San Francisco?\u003c/h2>\n\u003cp>No. SFMTA is still keeping physical meter machines available throughout the city, where you can use debit or credit cards.\u003c/p>\n\u003cp>On some streets, you can also pay using a digital kiosk that manages multiple spots at the same time.\u003c/p>\n\u003ch2>I paid with the app, but I still got a ticket. What can I do?\u003c/h2>\n\u003cp>According to SFTMA’s Wise, it is very unlikely that you would get a ticket if you paid for enough time on your phone using one of these apps. But \u003cem>if\u003c/em> that were to happen, she said, “Do not pay it.”\u003c/p>\n\u003cp>“You can absolutely contest it and just provide the receipt that you’ve paid for that vehicle and for that space,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11968149\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11968149\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL.jpg\" alt=\"A diamond shaped metal parking meter with a digital face on a city street with a sticker that says, 'Monday - Saturday 9am-10pm.'\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/11/231121-ParkingMeters-04-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A parking meter on 18th Street in San Francisco’s Potrero Hill neighborhood on Nov. 21, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The back of your ticket will have instructions on how to contest the citation. You can \u003ca href=\"https://prdwmq.etimspayments.com/pbw/include/sanfrancisco/dispute_request.jsp\">fill out a form online\u003c/a> and also \u003ca href=\"https://wmq.etimspayments.com/pbw/include/sanfrancisco/input.jsp\">check the status\u003c/a> of your protest claim as SFMTA processes it. When you fill out the form, you can include screenshots from the app that show your payment.\u003c/p>\n\u003cp>“The app has all the receipts for your payment and when you paid, how you paid — so you can pull that up,” Wise said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "polymarket-kalshi-prediction-markets-elections-california-primary-governor-vote",
"title": "What Can Prediction Markets Tell Us About the California Governor’s Race?",
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"headTitle": "What Can Prediction Markets Tell Us About the California Governor’s Race? | KQED",
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"content": "\u003cp>California’s \u003ca href=\"https://www.kqed.org/voterguide/california/governor%5C\">top-two primary for governor\u003c/a> is coming down to the final turn.\u003c/p>\n\u003cp>In the last few polls before Election Day, Democrat Xavier Becerra has kept a steady — but small — lead. One survey \u003ca href=\"https://www.kqed.org/news/12085443/new-california-governor-poll-shows-a-slim-but-growing-chance-of-2-democrats-advancing\">showed\u003c/a> Becerra leading with 25% support among likely voters, followed closely by Republican Steve Hilton with 21%. Another poll \u003ca href=\"https://emersoncollegepolling.com/california-2026-poll-becerra-leads-steyer-and-hilton-toss-up-for-second-spot/\">published\u003c/a> last Saturday also had Becerra ahead, but with Democrat Tom Steyer in second position instead.\u003c/p>\n\u003cp>Polls ask likely voters who they think they will vote for. But what if instead you ask voters who they think \u003cem>will win\u003c/em> the race? Two different questions, two different kinds of information.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As Californians follow this year’s governor’s race, they have access not only to polls but also to data from prediction markets like Kalshi and Polymarket. Major media outlets like \u003ca href=\"https://news.kalshi.com/p/kalshi-cnn-prediction-market-partnership\">CNN\u003c/a> and \u003ca href=\"https://news.kalshi.com/p/fox-kalshi-partnership-prediction-market-data-integration\">Fox News\u003c/a> now include the probabilities listed on Kalshi as part of their election coverage.\u003c/p>\n\u003cp>And earlier this year, Polymarket \u003ca href=\"https://x.com/Polymarket/status/2024217326065783058\">announced\u003c/a> an exclusive partnership with the newsletter platform Substack, claiming that “journalism is better when it’s backed by live markets.”\u003c/p>\n\u003cp>As of this story’s publishing, Becerra’s odds are listed at 74% on Polymarket and 72% on Kalshi. Steyer comes in second position on both sites, just shy of 20%.\u003c/p>\n\u003cfigure id=\"attachment_12071100\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071100\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Former U.S. Secretary of Health and Human Services Xavier Becerra speaks during a gubernatorial candidate forum at the UCSF Mission Bay campus in San Francisco on Jan. 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Becerra’s odds on both prediction markets have steadily increased as more traders put money down on him becoming the next governor. The more people believe something will happen, the more valuable those “shares” become — unlike traditional betting, in which oddsmakers set odds.\u003c/p>\n\u003cp>But just how good are prediction markets and what can they tell us that polls can’t?\u003c/p>\n\u003cp>While prediction markets have advertised themselves as \u003ca href=\"https://www.youtube.com/watch?v=ZA5bY4K9XPs\">powerful tools\u003c/a> to predict what will happen in the future, the experts KQED spoke with recommended looking at predictions on the governor’s race with a critical eye, as these markets can be informative but remain vulnerable to inefficiencies and manipulation.\u003c/p>\n\u003ch2>What markets know (and don’t)\u003c/h2>\n\u003cp>Kalshi and Polymarket let people become “traders” and make predictions about future events by putting money down on a specific outcome. There are wagers for almost anything that involves some uncertainty: whether the United States and Iran will \u003ca href=\"https://kalshi.com/markets/kxusairanagreement/us-iran-nuclear-deal/kxusairanagreement-27\">sign a new nuclear deal\u003c/a>, which nation will win the \u003ca href=\"https://kalshi.com/markets/kxmenworldcup/mens-world-cup-winner/kxmenworldcup-26\">FIFA Men’s World Cup\u003c/a> and even whether Jesus Christ \u003ca href=\"https://polymarket.com/event/will-jesus-christ-return-before-2027\">will return\u003c/a> — before 2027.\u003c/p>\n\u003cp>(But just don’t call it “betting” — both sites avoid that terminology as \u003ca href=\"https://www.cbssports.com/betting/news/u-s-sports-betting-where-all-50-states-stand-on-legalizing-online-sports-betting-sites-proposed-legislation/\">most states\u003c/a> prohibit online sports gambling, which makes up the bulk of the billions of dollars traded.)\u003c/p>\n\u003cp>Prediction markets listing Becerra’s odds at 70% does not mean he will end up with 70% of the vote on Tuesday. Rather, this number lets traders know how much each share costs and the expected payout if he’s elected governor. If you were to buy the “yes” position on Becerra becoming the next governor, you would essentially be entering into a contract that pays $1 if he wins and $0 if he doesn’t. With 70% odds, each contract for a Becerra win will cost $.70.\u003c/p>\n\u003cfigure id=\"attachment_12082916\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12082916\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/GettyImages-2274719112-scaled-e1778887506369.jpg\" alt=\"\" width=\"2000\" height=\"1316\">\u003cfigcaption class=\"wp-caption-text\">California gubernatorial candidates former U.S. Rep. Katie Porter, businessman Tom Steyer, businessman Steve Hilton, Riverside County Sheriff Chad Bianco, former U.S. Secretary of Health and Human Services Xavier Becerra, San José Mayor Matt Mahan look on during a CNN California Governor Primary Debate at East Los Angeles College on May 5, 2026, in Monterey Park, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As more users — and their money — join Polymarket and Kalshi to trade on the \u003ca href=\"https://www.npr.org/2025/12/23/nx-s1-5647749/rise-of-prediction-markets\">outcomes of elections\u003c/a>, both sites have sought to brand themselves as more effective alternatives to polls. A spokesperson for Polymarket told KQED that the platform “has proved to be an accurate tool for political forecasting, oftentimes even more so than traditional polling data.”\u003c/p>\n\u003cp>And while Kalshi did not respond to KQED’s questions, CEO Tarek Mansour said in a \u003ca href=\"https://www.youtube.com/watch?v=ztDWEjW8xNg&t=21s\">recent interview\u003c/a> that people tend to be more truthful when they have money on the line. “I think there’s a little bit of elegance in the idea that markets don’t lie,” he said.\u003c/p>\n\u003cp>Prediction markets can aggregate a lot of different information at once, as traders are usually keeping up with the news and different polls, said Neil Malhotra, professor of political economy at the Stanford Graduate School of Business. The assumption, he said, “is that people are incentivized to make good predictions because if they don’t, they’ll lose money.”[aside label=\"From the 2026 Voter Guide\" link1='https://www.kqed.org/voterguide/california/governor,Learn about the California Governor Election' hero=https://cdn.kqed.org/wp-content/uploads/sites/80/2026/04/Aside-California-Governor-2026-Primary-Election-1200x1200@2x.png]Traders can sell and buy shares of a race at any given time before election officials announce results. So the odds for a candidate can reflect changes on the campaign trail a lot faster than what it would take pollsters to conduct a survey.\u003c/p>\n\u003cp>Back in March, for example, then-Congressman Eric Swalwell saw his odds on Kalshi reach 75% but then quickly sink as more women \u003ca href=\"https://www.kqed.org/news/12079505/sexual-assault-allegations-against-rep-eric-swalwell-could-upend-california-governors-race\">spoke up\u003c/a> to accuse him of sexual harassment. The day before he announced his exit from the race, Swalwell’s odds were almost at zero.\u003c/p>\n\u003cp>But Malhotra also cautioned that it’s still unclear how much the actions of a single trader could influence the probabilities listed on the platform. A single person could pump tens of thousands of dollars into the market for a specific outcome and potentially make one candidate look like they have a much stronger chance of victory. Earlier this year, major Democratic donor Stephen Cloobeck \u003ca href=\"https://www.politico.com/news/2026/02/24/swalwell-ally-blocked-from-prediction-market-in-california-governors-race-00796988\">was blocked\u003c/a> from Kalshi after trying to place approximately $1,000 on ally and close friend Swalwell.\u003c/p>\n\u003cp>And if traders are looking at different polls to make their predictions, any problems in polling, Malhotra said, “might be reflected in the prediction markets as well.”\u003c/p>\n\u003cp>That’s why other researchers believe that prediction markets are flawed tools.\u003c/p>\n\u003cp>“I think that the movements that we see day to day in these markets oftentimes should be purely ignored,” said Eben Lazarus, assistant professor of finance at the Haas School of Business at UC Berkeley.\u003c/p>\n\u003cp>“Markets move so much in response to small trades and small pieces of news,” he said. “That adds to the uncertainty that you should attach to the numbers that you see in them.”\u003c/p>\n\u003cfigure id=\"attachment_11989914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11989914 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/AP24164510666254-scaled-e1780339017880.jpg\" alt=\"A logo of a blue, white and red silhouette with a man dribbling a basketball.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">The NBA logo is shown on a basketball court in Lake Buena Vista, Florida, on Aug. 28, 2020. \u003ccite>(Ashley Landis/The Associated Press)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Let’s run that back — on the basketball court.\u003c/p>\n\u003cp>By studying how basketball fans bet over NBA games, Lazarus \u003ca href=\"https://newsroom.haas.berkeley.edu/sports-betting-and-financial-market-data-show-how-people-misinterpret-new-information-in-predictable-ways/\">found\u003c/a> that individuals can be heavily influenced by small, insignificant news and actually underestimate much more important pieces of information. Participants in his study would place a lot of importance on things that would happen during the first quarter and underreact during the last few minutes of the game — when the game’s actual outcome is decided.\u003c/p>\n\u003cp>Traders might get really excited that Stephen Curry hits a three-pointer for the Golden State Warriors early in the first quarter, but, Lazarus said, “that means very little for the eventual outcome.”\u003c/p>\n\u003cp>Similar behavior comes up in other types of markets that wager on predictions, he said. “People tend to treat pieces of information as sort of too similar to one another,” he said. “Then you’re going to overreact to basically useless stuff and often underreact to stuff that matters a lot.”\u003c/p>\n\u003cp>That means that the odds listed in prediction markets are dependent not just on \u003cem>who’s\u003c/em> betting on what outcome, but \u003cem>how\u003c/em> traders process the information they’re being exposed to throughout the race. A flashy debate performance or big policy announcement may not actually move voters as much as it could influence traders who may be constantly consuming a lot more election coverage.\u003c/p>\n\u003ch2>What’s the price of knowing?\u003c/h2>\n\u003cp>It’s important to remember that prediction markets have also been wrong many times, said Julian Vogel, assistant professor of finance at San José State University and \u003ca href=\"https://career.rady.ucsd.edu/blog/2023/01/24/what-is-a-chartered-financial-analyst-cfa/\">chartered financial analyst\u003c/a>. “This doesn’t show you what will actually happen; it shows you what most people — who invest in this platform in particular — think might happen,” he said.\u003c/p>\n\u003cp>These platforms \u003ca href=\"https://news.kalshi.com/p/fox-kalshi-partnership-prediction-market-data-integration\">may insist\u003c/a> that they offer data that’s accurate and unbiased, but for markets to be a “truth machine”, Vogel said, “there have to be insiders who know the truth [also] trading.”\u003c/p>\n\u003cp>He pointed to the case of the U.S. soldier \u003ca href=\"https://www.justice.gov/opa/pr/us-soldier-charged-using-classified-information-profit-prediction-market-bets\">charged\u003c/a> with using classified information about the capture of Venezuelan leader Nicolás Maduro to make more than $400,000 \u003ca href=\"https://www.npr.org/2026/04/23/nx-s1-5797957/maduro-raid-charges-polymarket-insider\">on Polymarket\u003c/a>. Having someone with access to real, classified information “tipped the scales in favor of what turned out to be the correct outcome,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12068661\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12068661\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty.jpg\" alt=\"\" width=\"2000\" height=\"1485\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty-160x119.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty-1536x1140.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Nicolas Maduro and his wife, Cilia Flores, are seen in handcuffs after landing at a Manhattan helipad, escorted by heavily armed Federal agents as they make their way into an armored car en route to a Federal courthouse in Manhattan on Jan. 5, 2026, in New York City. \u003ccite>(XNY/Star Max via GC Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“If that person would not have traded, then it would have been anybody’s best guess,” he said.\u003c/p>\n\u003cp>But having people with access to delicate information trade — and profit — from this knowledge raises both ethical and legal questions. The Senate \u003ca href=\"https://www.npr.org/2026/05/19/g-s1-121820/house-holds-off-on-prediction-market-ban-despite-bipartisan-calls-for-prohibition\">banned\u003c/a> earlier this year staff and Senators from using prediction markets, including buying shares related to federal policy. And in April, Kalshi \u003ca href=\"https://www.pbs.org/newshour/politics/kalshi-fines-and-suspends-3-congressional-candidates-for-betting-on-their-own-elections\">suspended\u003c/a> the accounts of three users who were also congressional candidates and wagered on the outcome of their own elections.\u003c/p>\n\u003cp>As more money flows into these sites, individual states have stepped up regulation. Last month, Minnesota became the \u003ca href=\"https://www.npr.org/2026/05/19/nx-s1-5821265/minnesota-ban-prediction-markets\">first state\u003c/a> to specifically ban prediction markets — including wagers over the outcome of “a federal, state, or local election.” However, the Commodity Futures Trading Commission, the federal agency tasked with regulating prediction markets, almost immediately filed \u003ca href=\"https://www.cftc.gov/PressRoom/PressReleases/9233-26\">a lawsuit\u003c/a> against Minnesota over the new law, claiming the legislation undermines federal authority.[aside label=\"2026 California Voter Guide\" link1='https://www.kqed.org/voterguide,Learn everything you need to cast an informed ballot for the 2026 primary election' hero=https://cdn.kqed.org/wp-content/uploads/sites/80/2026/04/Aside-California-Voter-Guide-2026-Primary-Election-1200x1200@2x.png]President Donald Trump, in a recent \u003ca href=\"https://truthsocial.com/@realDonaldTrump/posts/116642964849373081\">Truth Social post\u003c/a>, sided with the CFTC, insisting that the agency maintains “exclusive authority” over prediction markets and that it’s “critically important” that these companies “thrive.” Trump’s eldest son, Donald Trump, Jr., is an advisor for both Kalshi and Polymarket — a relationship that independent experts \u003ca href=\"https://www.nytimes.com/2026/05/24/us/how-prediction-markets-and-crypto-firms-steamrolled-a-watchdog-agency.html\">have questioned\u003c/a>.\u003c/p>\n\u003cp>And even in California, prediction market companies are flexing their own muscles. As first \u003ca href=\"https://calmatters.org/politics/2026/06/kalshi-becerra-prediction-governor/\">reported\u003c/a> by CalMatters on Monday, Kalshi donated $39,200 to Becerra’s campaign, one of the company’s largest political contributions to date.\u003c/p>\n\u003cp>As for individual voters looking at prediction markets now, they should consider if the people making wagers are actually “learning from other people’s wisdom,” Malhotra said.\u003c/p>\n\u003cp>But this strategy comes with its own risks, he said. The wisdom of crowds doesn’t work when the judgment of each individual is correlated, meaning that the same outside factor influences us.\u003c/p>\n\u003cp>“If we’re judging a candidate by how handsome they are or something like that, rather than their quality or their policy issues … then you might actually not have the wisdom of crowds because our mistakes might be correlated with each other,” Malhotra said.\u003c/p>\n\u003cp>Financial markets help us understand the price of almost anything — something economists call “price discovery.” How much you pay to fill up your car’s gas tank is \u003ca href=\"https://www.eia.gov/energyexplained/oil-and-petroleum-products/prices-and-outlook.php\">directly correlated\u003c/a> with the actions of investors in petroleum markets worldwide. But with prediction data now available alongside polls, voters have the power to decide how much markets will influence \u003cem>their \u003c/em>individual decisions when filling out a ballot, Malhotra said.\u003c/p>\n\u003cp>“A big social question we have to ask: Is the price discovery about things that are important to us as a society — like who’s going to win an election — should that be put in the same category as what’s the price of an apple?” he said.\u003c/p>\n\u003cp>“That’s something we have to struggle with,” he said. “What are the pros and cons of these prediction markets on our democracy?”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Kalshi and Polymarket have promoted themselves as more accurate alternatives to opinion polls. But just how good are prediction markets — and what can they tell us that opinion polls can’t?",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>California’s \u003ca href=\"https://www.kqed.org/voterguide/california/governor%5C\">top-two primary for governor\u003c/a> is coming down to the final turn.\u003c/p>\n\u003cp>In the last few polls before Election Day, Democrat Xavier Becerra has kept a steady — but small — lead. One survey \u003ca href=\"https://www.kqed.org/news/12085443/new-california-governor-poll-shows-a-slim-but-growing-chance-of-2-democrats-advancing\">showed\u003c/a> Becerra leading with 25% support among likely voters, followed closely by Republican Steve Hilton with 21%. Another poll \u003ca href=\"https://emersoncollegepolling.com/california-2026-poll-becerra-leads-steyer-and-hilton-toss-up-for-second-spot/\">published\u003c/a> last Saturday also had Becerra ahead, but with Democrat Tom Steyer in second position instead.\u003c/p>\n\u003cp>Polls ask likely voters who they think they will vote for. But what if instead you ask voters who they think \u003cem>will win\u003c/em> the race? Two different questions, two different kinds of information.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As Californians follow this year’s governor’s race, they have access not only to polls but also to data from prediction markets like Kalshi and Polymarket. Major media outlets like \u003ca href=\"https://news.kalshi.com/p/kalshi-cnn-prediction-market-partnership\">CNN\u003c/a> and \u003ca href=\"https://news.kalshi.com/p/fox-kalshi-partnership-prediction-market-data-integration\">Fox News\u003c/a> now include the probabilities listed on Kalshi as part of their election coverage.\u003c/p>\n\u003cp>And earlier this year, Polymarket \u003ca href=\"https://x.com/Polymarket/status/2024217326065783058\">announced\u003c/a> an exclusive partnership with the newsletter platform Substack, claiming that “journalism is better when it’s backed by live markets.”\u003c/p>\n\u003cp>As of this story’s publishing, Becerra’s odds are listed at 74% on Polymarket and 72% on Kalshi. Steyer comes in second position on both sites, just shy of 20%.\u003c/p>\n\u003cfigure id=\"attachment_12071100\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071100\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260226-GOVRACEFORUM-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Former U.S. Secretary of Health and Human Services Xavier Becerra speaks during a gubernatorial candidate forum at the UCSF Mission Bay campus in San Francisco on Jan. 26, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Becerra’s odds on both prediction markets have steadily increased as more traders put money down on him becoming the next governor. The more people believe something will happen, the more valuable those “shares” become — unlike traditional betting, in which oddsmakers set odds.\u003c/p>\n\u003cp>But just how good are prediction markets and what can they tell us that polls can’t?\u003c/p>\n\u003cp>While prediction markets have advertised themselves as \u003ca href=\"https://www.youtube.com/watch?v=ZA5bY4K9XPs\">powerful tools\u003c/a> to predict what will happen in the future, the experts KQED spoke with recommended looking at predictions on the governor’s race with a critical eye, as these markets can be informative but remain vulnerable to inefficiencies and manipulation.\u003c/p>\n\u003ch2>What markets know (and don’t)\u003c/h2>\n\u003cp>Kalshi and Polymarket let people become “traders” and make predictions about future events by putting money down on a specific outcome. There are wagers for almost anything that involves some uncertainty: whether the United States and Iran will \u003ca href=\"https://kalshi.com/markets/kxusairanagreement/us-iran-nuclear-deal/kxusairanagreement-27\">sign a new nuclear deal\u003c/a>, which nation will win the \u003ca href=\"https://kalshi.com/markets/kxmenworldcup/mens-world-cup-winner/kxmenworldcup-26\">FIFA Men’s World Cup\u003c/a> and even whether Jesus Christ \u003ca href=\"https://polymarket.com/event/will-jesus-christ-return-before-2027\">will return\u003c/a> — before 2027.\u003c/p>\n\u003cp>(But just don’t call it “betting” — both sites avoid that terminology as \u003ca href=\"https://www.cbssports.com/betting/news/u-s-sports-betting-where-all-50-states-stand-on-legalizing-online-sports-betting-sites-proposed-legislation/\">most states\u003c/a> prohibit online sports gambling, which makes up the bulk of the billions of dollars traded.)\u003c/p>\n\u003cp>Prediction markets listing Becerra’s odds at 70% does not mean he will end up with 70% of the vote on Tuesday. Rather, this number lets traders know how much each share costs and the expected payout if he’s elected governor. If you were to buy the “yes” position on Becerra becoming the next governor, you would essentially be entering into a contract that pays $1 if he wins and $0 if he doesn’t. With 70% odds, each contract for a Becerra win will cost $.70.\u003c/p>\n\u003cfigure id=\"attachment_12082916\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12082916\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/GettyImages-2274719112-scaled-e1778887506369.jpg\" alt=\"\" width=\"2000\" height=\"1316\">\u003cfigcaption class=\"wp-caption-text\">California gubernatorial candidates former U.S. Rep. Katie Porter, businessman Tom Steyer, businessman Steve Hilton, Riverside County Sheriff Chad Bianco, former U.S. Secretary of Health and Human Services Xavier Becerra, San José Mayor Matt Mahan look on during a CNN California Governor Primary Debate at East Los Angeles College on May 5, 2026, in Monterey Park, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As more users — and their money — join Polymarket and Kalshi to trade on the \u003ca href=\"https://www.npr.org/2025/12/23/nx-s1-5647749/rise-of-prediction-markets\">outcomes of elections\u003c/a>, both sites have sought to brand themselves as more effective alternatives to polls. A spokesperson for Polymarket told KQED that the platform “has proved to be an accurate tool for political forecasting, oftentimes even more so than traditional polling data.”\u003c/p>\n\u003cp>And while Kalshi did not respond to KQED’s questions, CEO Tarek Mansour said in a \u003ca href=\"https://www.youtube.com/watch?v=ztDWEjW8xNg&t=21s\">recent interview\u003c/a> that people tend to be more truthful when they have money on the line. “I think there’s a little bit of elegance in the idea that markets don’t lie,” he said.\u003c/p>\n\u003cp>Prediction markets can aggregate a lot of different information at once, as traders are usually keeping up with the news and different polls, said Neil Malhotra, professor of political economy at the Stanford Graduate School of Business. The assumption, he said, “is that people are incentivized to make good predictions because if they don’t, they’ll lose money.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Traders can sell and buy shares of a race at any given time before election officials announce results. So the odds for a candidate can reflect changes on the campaign trail a lot faster than what it would take pollsters to conduct a survey.\u003c/p>\n\u003cp>Back in March, for example, then-Congressman Eric Swalwell saw his odds on Kalshi reach 75% but then quickly sink as more women \u003ca href=\"https://www.kqed.org/news/12079505/sexual-assault-allegations-against-rep-eric-swalwell-could-upend-california-governors-race\">spoke up\u003c/a> to accuse him of sexual harassment. The day before he announced his exit from the race, Swalwell’s odds were almost at zero.\u003c/p>\n\u003cp>But Malhotra also cautioned that it’s still unclear how much the actions of a single trader could influence the probabilities listed on the platform. A single person could pump tens of thousands of dollars into the market for a specific outcome and potentially make one candidate look like they have a much stronger chance of victory. Earlier this year, major Democratic donor Stephen Cloobeck \u003ca href=\"https://www.politico.com/news/2026/02/24/swalwell-ally-blocked-from-prediction-market-in-california-governors-race-00796988\">was blocked\u003c/a> from Kalshi after trying to place approximately $1,000 on ally and close friend Swalwell.\u003c/p>\n\u003cp>And if traders are looking at different polls to make their predictions, any problems in polling, Malhotra said, “might be reflected in the prediction markets as well.”\u003c/p>\n\u003cp>That’s why other researchers believe that prediction markets are flawed tools.\u003c/p>\n\u003cp>“I think that the movements that we see day to day in these markets oftentimes should be purely ignored,” said Eben Lazarus, assistant professor of finance at the Haas School of Business at UC Berkeley.\u003c/p>\n\u003cp>“Markets move so much in response to small trades and small pieces of news,” he said. “That adds to the uncertainty that you should attach to the numbers that you see in them.”\u003c/p>\n\u003cfigure id=\"attachment_11989914\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11989914 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/06/AP24164510666254-scaled-e1780339017880.jpg\" alt=\"A logo of a blue, white and red silhouette with a man dribbling a basketball.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">The NBA logo is shown on a basketball court in Lake Buena Vista, Florida, on Aug. 28, 2020. \u003ccite>(Ashley Landis/The Associated Press)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Let’s run that back — on the basketball court.\u003c/p>\n\u003cp>By studying how basketball fans bet over NBA games, Lazarus \u003ca href=\"https://newsroom.haas.berkeley.edu/sports-betting-and-financial-market-data-show-how-people-misinterpret-new-information-in-predictable-ways/\">found\u003c/a> that individuals can be heavily influenced by small, insignificant news and actually underestimate much more important pieces of information. Participants in his study would place a lot of importance on things that would happen during the first quarter and underreact during the last few minutes of the game — when the game’s actual outcome is decided.\u003c/p>\n\u003cp>Traders might get really excited that Stephen Curry hits a three-pointer for the Golden State Warriors early in the first quarter, but, Lazarus said, “that means very little for the eventual outcome.”\u003c/p>\n\u003cp>Similar behavior comes up in other types of markets that wager on predictions, he said. “People tend to treat pieces of information as sort of too similar to one another,” he said. “Then you’re going to overreact to basically useless stuff and often underreact to stuff that matters a lot.”\u003c/p>\n\u003cp>That means that the odds listed in prediction markets are dependent not just on \u003cem>who’s\u003c/em> betting on what outcome, but \u003cem>how\u003c/em> traders process the information they’re being exposed to throughout the race. A flashy debate performance or big policy announcement may not actually move voters as much as it could influence traders who may be constantly consuming a lot more election coverage.\u003c/p>\n\u003ch2>What’s the price of knowing?\u003c/h2>\n\u003cp>It’s important to remember that prediction markets have also been wrong many times, said Julian Vogel, assistant professor of finance at San José State University and \u003ca href=\"https://career.rady.ucsd.edu/blog/2023/01/24/what-is-a-chartered-financial-analyst-cfa/\">chartered financial analyst\u003c/a>. “This doesn’t show you what will actually happen; it shows you what most people — who invest in this platform in particular — think might happen,” he said.\u003c/p>\n\u003cp>These platforms \u003ca href=\"https://news.kalshi.com/p/fox-kalshi-partnership-prediction-market-data-integration\">may insist\u003c/a> that they offer data that’s accurate and unbiased, but for markets to be a “truth machine”, Vogel said, “there have to be insiders who know the truth [also] trading.”\u003c/p>\n\u003cp>He pointed to the case of the U.S. soldier \u003ca href=\"https://www.justice.gov/opa/pr/us-soldier-charged-using-classified-information-profit-prediction-market-bets\">charged\u003c/a> with using classified information about the capture of Venezuelan leader Nicolás Maduro to make more than $400,000 \u003ca href=\"https://www.npr.org/2026/04/23/nx-s1-5797957/maduro-raid-charges-polymarket-insider\">on Polymarket\u003c/a>. Having someone with access to real, classified information “tipped the scales in favor of what turned out to be the correct outcome,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12068661\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12068661\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty.jpg\" alt=\"\" width=\"2000\" height=\"1485\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty-160x119.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/NicolasMaduroGetty-1536x1140.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Nicolas Maduro and his wife, Cilia Flores, are seen in handcuffs after landing at a Manhattan helipad, escorted by heavily armed Federal agents as they make their way into an armored car en route to a Federal courthouse in Manhattan on Jan. 5, 2026, in New York City. \u003ccite>(XNY/Star Max via GC Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“If that person would not have traded, then it would have been anybody’s best guess,” he said.\u003c/p>\n\u003cp>But having people with access to delicate information trade — and profit — from this knowledge raises both ethical and legal questions. The Senate \u003ca href=\"https://www.npr.org/2026/05/19/g-s1-121820/house-holds-off-on-prediction-market-ban-despite-bipartisan-calls-for-prohibition\">banned\u003c/a> earlier this year staff and Senators from using prediction markets, including buying shares related to federal policy. And in April, Kalshi \u003ca href=\"https://www.pbs.org/newshour/politics/kalshi-fines-and-suspends-3-congressional-candidates-for-betting-on-their-own-elections\">suspended\u003c/a> the accounts of three users who were also congressional candidates and wagered on the outcome of their own elections.\u003c/p>\n\u003cp>As more money flows into these sites, individual states have stepped up regulation. Last month, Minnesota became the \u003ca href=\"https://www.npr.org/2026/05/19/nx-s1-5821265/minnesota-ban-prediction-markets\">first state\u003c/a> to specifically ban prediction markets — including wagers over the outcome of “a federal, state, or local election.” However, the Commodity Futures Trading Commission, the federal agency tasked with regulating prediction markets, almost immediately filed \u003ca href=\"https://www.cftc.gov/PressRoom/PressReleases/9233-26\">a lawsuit\u003c/a> against Minnesota over the new law, claiming the legislation undermines federal authority.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>President Donald Trump, in a recent \u003ca href=\"https://truthsocial.com/@realDonaldTrump/posts/116642964849373081\">Truth Social post\u003c/a>, sided with the CFTC, insisting that the agency maintains “exclusive authority” over prediction markets and that it’s “critically important” that these companies “thrive.” Trump’s eldest son, Donald Trump, Jr., is an advisor for both Kalshi and Polymarket — a relationship that independent experts \u003ca href=\"https://www.nytimes.com/2026/05/24/us/how-prediction-markets-and-crypto-firms-steamrolled-a-watchdog-agency.html\">have questioned\u003c/a>.\u003c/p>\n\u003cp>And even in California, prediction market companies are flexing their own muscles. As first \u003ca href=\"https://calmatters.org/politics/2026/06/kalshi-becerra-prediction-governor/\">reported\u003c/a> by CalMatters on Monday, Kalshi donated $39,200 to Becerra’s campaign, one of the company’s largest political contributions to date.\u003c/p>\n\u003cp>As for individual voters looking at prediction markets now, they should consider if the people making wagers are actually “learning from other people’s wisdom,” Malhotra said.\u003c/p>\n\u003cp>But this strategy comes with its own risks, he said. The wisdom of crowds doesn’t work when the judgment of each individual is correlated, meaning that the same outside factor influences us.\u003c/p>\n\u003cp>“If we’re judging a candidate by how handsome they are or something like that, rather than their quality or their policy issues … then you might actually not have the wisdom of crowds because our mistakes might be correlated with each other,” Malhotra said.\u003c/p>\n\u003cp>Financial markets help us understand the price of almost anything — something economists call “price discovery.” How much you pay to fill up your car’s gas tank is \u003ca href=\"https://www.eia.gov/energyexplained/oil-and-petroleum-products/prices-and-outlook.php\">directly correlated\u003c/a> with the actions of investors in petroleum markets worldwide. But with prediction data now available alongside polls, voters have the power to decide how much markets will influence \u003cem>their \u003c/em>individual decisions when filling out a ballot, Malhotra said.\u003c/p>\n\u003cp>“A big social question we have to ask: Is the price discovery about things that are important to us as a society — like who’s going to win an election — should that be put in the same category as what’s the price of an apple?” he said.\u003c/p>\n\u003cp>“That’s something we have to struggle with,” he said. “What are the pros and cons of these prediction markets on our democracy?”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward",
"title": "As the Bay Area Prepares for World Cup, a San Francisco Team Looks for a Way Forward",
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"headTitle": "As the Bay Area Prepares for World Cup, a San Francisco Team Looks for a Way Forward | KQED",
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"content": "\u003cp>Warm sunny days in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> can be hard to come by in May. But the city’s historic Kezar Stadium basked in a rare stretch of afternoon sunshine on a recent Sunday as hundreds of soccer fans sat down ahead of the match between San Francisco City FC and Davis Legacy.\u003c/p>\n\u003cp>The stands filled up with yellow and black, the colors of home team San Francisco City FC, which plays in the semi-professional men’s USL League Two. Even before the referee blew the whistle for kickoff, fans waved flags and scarves emblazoned with the message “fierro y oro” — “iron and gold” in Spanish — alluding to the motto on \u003ca href=\"https://commons.wikimedia.org/wiki/File:Flag_of_San_Francisco,_California.svg\">San Francisco’s official flag\u003c/a>.\u003c/p>\n\u003cp>Others wore jerseys from \u003ca href=\"https://www.kqed.org/arts/13952578/san-francisco-soccer-team-city-fc-muni-hollis-callas-collaboration\">previous seasons\u003c/a> that featured \u003ca href=\"https://www.kqed.org/news/11185731/where-did-the-wild-parrots-of-san-francisco-come-from\">the wild parrots\u003c/a> that fly all over the city, in a full-color design. One fan even came with a handmade replica of Sutro Tower crowning the top of her head.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Indeed, for many SF City fans, rooting for their team means embodying the spirit of San Francisco itself.\u003c/p>\n\u003cp>“SF City is grassroots. It’s DIY,” said Ozzy Palacio, a fan who also helps run \u003ca href=\"https://www.canva.com/design/DAG1WWBv4EI/YRSpNQX7YJMw9KAxqjXlkg/view\">a zine for club members\u003c/a>. They were surrounded by the loudest group of fans in the stadium. Drums beat nonstop, kids and adults alike started chants and banners identified the team’s supporter groups — \u003ca href=\"https://www.instagram.com/northsiderssfcityfc\">Northsiders\u003c/a>, \u003ca href=\"https://www.instagram.com/kezarunionsf/\">Kezar Union\u003c/a>, \u003ca href=\"https://www.instagram.com/faultlineoffenders/\">Faultline Offenders\u003c/a>, \u003ca href=\"https://www.instagram.com/the_yofc/\">YOFC\u003c/a> — each with their own identity and history, but rallying under the banner of \u003ca href=\"https://www.instagram.com/labahiadefrisco/\">Bahía de Frisco\u003c/a>.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to what professional teams in Germany do, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Choosing SF City was never a question for me,” Palacio said. A fourth-generation Bay Area resident, they grew up surrounded by lovers of the beautiful game. Palacio’s father played for the Oakland Stompers, and they themselves played soccer for more than a decade before becoming SF City fans.\u003c/p>\n\u003cp>“There’s so much love here,” Palacio said. “It’s sharing beers and giving somebody a scarf to borrow that doesn’t have one —and teaching somebody what offside means.”\u003c/p>\n\u003cp>Thunderous cheers cut off Palacio. Forward Kai Oppenheim scored the team’s first goal before the third minute of the match. Boosted by this momentum, SF City went on to win 3-0.\u003c/p>\n\u003cp>But the fantastic home opener was also a bittersweet reminder for the team that this will be its last full season based at Kezar Stadium: the first home of the San Francisco 49ers on the southeast corner of Golden Gate Park.\u003c/p>\n\u003cp>Next year, an entirely new team funded by private investors and backed by city officials will take over, leaving SF City without a home field.\u003c/p>\n\u003cp>For many SF City supporters, the change is evidence that soccer in the Bay Area is becoming more beholden to financial and political interests — something they say is also happening on a global stage ahead of the 2026 FIFA Men’s World Cup. And unlike other teams in the region, SF City is not promoting the tournament, which includes \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">six matches at Levi’s Stadium\u003c/a> in Santa Clara.\u003c/p>\n\u003cp>Instead, fans say that supporting existing local soccer teams will help keep the sport accessible for all.\u003c/p>\n\u003ch2>Take me home to Kezar Stadium?\u003c/h2>\n\u003cp>Kezar Stadium stands as a survivor of San Francisco’s sporting past, a physical link to the eras of the now-demolished Candlestick Park and Seals Stadium.\u003c/p>\n\u003cp>Opened in 1925, it has hosted the city’s high school football championship game — \u003ca href=\"https://www.sfgate.com/sports/article/Turkey-Bowl-a-San-Francisco-football-tradition-3209449.php\">the legendary Turkey Bowl\u003c/a> — for almost a century, along with dozens of different professional and amateur teams over the decades. And SF City fans relish being part of this history.\u003c/p>\n\u003cp>“Muni bus, take me home … to the place I belong,’ supporters sang throughout the match against Davis Legacy to the tune of John Denver’s “Take Me Home, Country Roads”: “Kezar Stadium, San Francisco, take me home … Muni bus.”\u003c/p>\n\u003cfigure id=\"attachment_12084951\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084951\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans of the San Francisco City Football Club rise and cheer as they score their second goal against the Davis City Legacy Soccer Club during their game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While SF City has called Kezar Stadium home for the past decade, it’s part of a long line of soccer teams that have used the space as a launching pad to grow the sport’s popularity — in a city where baseball and American football usually dominate.\u003c/p>\n\u003cp>Next year, the field will welcome Golden City FC, which will play in the MLS Next Pro league. (In the United States soccer league system, this is \u003ca href=\"https://ussoccerparent.com/wp-content/smush-webp/2025/05/Screenshot-2025-05-08-at-11.57.32%E2%80%AFAM.png.webp\">one rung “above”\u003c/a> the USL League Two, which is where SF City plays.)\u003c/p>\n\u003cp>San Francisco Mayor Daniel Lurie himself broke the news of Golden City FC’s arrival last year through \u003ca href=\"https://www.instagram.com/reel/DJb3KiHxwKh/\">a social media video\u003c/a>. The new team, Lurie said, would invest in renovating the historic stadium. “It’s going to make Kezar even better.[aside postID=news_12084228 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/GettyImages-2271403567.jpg']This is good news for San Francisco,” he insisted. In a \u003ca href=\"https://www.sf.gov/news-mayor-lurie-marks-new-era-for-san-francisco-sports-announces-plan-for-new-professional-soccer-team\">press release\u003c/a>, the Mayor’s office called it “a landmark public-private partnership” that would also help boost local businesses.\u003c/p>\n\u003cp>City officials soon after negotiated a permit agreement with Golden City FC ownership — which the Board of Supervisors \u003ca href=\"https://sfgov.legistar.com/LegislationDetail.aspx?ID=7402091&GUID=B4E96FD9-99E0-4453-A17E-592AC77F0357&Options=&Search=\">approved unanimously\u003c/a> — giving the team the right to use the stadium for all regular season home games and playoff matches. In return, Golden City FC is expected to invest $10 million in upgrades, with over half going to renovating the field turf, and some spent on improving the seating areas and scoreboard.\u003c/p>\n\u003cp>But questions have dogged Golden City FC since Lurie’s announcement. The San Francisco Standard \u003ca href=\"https://sfstandard.com/2025/05/16/san-francisco-nonprofit-daniel-lurie-tipping-point-ethics/\">reported\u003c/a> a few days later that one of the team’s co-owners is a longtime donor to Tipping Point — a nonprofit founded by Lurie, which raised some ethical concerns about potential conflicts of interest.\u003c/p>\n\u003cp>And most recently, SFGATE \u003ca href=\"https://www.sfgate.com/sports/article/mystery-sf-soccer-team-22243133.php\">looked into\u003c/a> whether the team will actually be able to meet the city’s Sept. 30, 2027, deadline to complete 50% of the required stadium improvements and play their first match by that same date.\u003c/p>\n\u003cp>The team is on track to start work on the field in December after the end of the high school football season, said Tamara Aparton, deputy director of communications for the city’s Recreation and Park Department. “It’s a little tricky because there are windows they can work in,” she said. “There haven’t been any changes to the schedule.”\u003c/p>\n\u003cfigure id=\"attachment_12084948\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084948\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ozzy Palacio holds up a sweatshirt supporting the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Golden City FC also confirmed to KQED that the team is on track to start improvements in December and aims to compete in the 2027 MLS Next Pro season.\u003c/p>\n\u003cp>In the meantime, the team has kept its online presence minimal. Its \u003ca href=\"https://goldencityfootballclub.org/\">website\u003c/a> only shows the team’s initials and contact information, while its \u003ca href=\"https://www.instagram.com/gcfc_sf/\">Instagram account\u003c/a> had not posted anything by late May.\u003c/p>\n\u003cp>“We’re really quiet, and it’s very intentional,” a team spokesperson told KQED. “We’ve been working behind the scenes on go-to-market strategies … But to be fair, we won’t hit the on button until probably sometime late first quarter [of 2027].”\u003c/p>\n\u003ch2>‘Why this is our home’\u003c/h2>\n\u003cp>As Golden City FC establishes itself at Kezar Stadium next year, SF City will get a lot less playing time on the field. Team leadership said next season may include only one game at Kezar Stadium — down from four this current season. Cox Stadium at San Francisco State University will host most of SF City’s home games next season, but details are still being finalized.\u003c/p>\n\u003cp>Players will adapt to this change to keep giving their best, SF City head coach Berdi Merdanov said. “I like to think that we’re here to expand our territory. Cox Stadium is new territory,” he said, adding that he’s very optimistic about the team’s athletic potential. As of this story’s publishing, the team remains undefeated and is leading its division.\u003c/p>\n\u003cfigure id=\"attachment_12084944\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084944\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Daniel Diaz records footage for his upcoming documentary on the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Home is home in San Francisco,” Merdanov said.\u003c/p>\n\u003cp>Fans like Palacio say they’ll stick with the team when it moves to new turf. But there’s also some uncertainty from losing a space that’s so beloved by supporters, they added. “The uncertainty comes from not knowing where we’re going to play,” they said. “If our team and everybody’s going to be able to get there. Because it’s a point of access at the end of the day.”\u003c/p>\n\u003cp>Others see SF City’s move away from Kezar as an outright injustice. “This is very clearly the community club, the San Francisco club,” said fan Asa Vaziri, who throughout the 90-minute game did not stop waving the team’s massive banner above his head. “We’re kind of just being kicked out by money.”\u003c/p>\n\u003cp>“I strongly believe football should be accessible,” he explained, adding that teams like SF City provide affordable opportunities to watch a live soccer game in a time when more visible soccer tournaments, like the World Cup, are out of reach for those who cannot afford ticket prices.\u003c/p>\n\u003cp>“I think [FIFA] has proven it’s more about profits,” he said. “It’s just so blatant this year that I really have no desire to partake. I’m glad that SF City offers something else.”\u003c/p>\n\u003cfigure id=\"attachment_12084947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shelley Estelle sports a prop hat designed after Sutro Tower during a soccer game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>FIFA has frustrated many soccer lovers over how it has managed the 2026 World Cup, which starts June 11 in Mexico City. Levi’s Stadium in Santa Clara will host five group stage matches and one from the knockout phase of the competition.\u003c/p>\n\u003cp>Gianni Infantino, who heads the sport’s governing body, \u003ca href=\"https://www.theguardian.com/football/2026/jan/18/embarrassment-fifa-donald-trump-peace-prize\">was criticized\u003c/a> for mixing sports with politics when he awarded President Donald Trump the inaugural FIFA Peace Prize last year.\u003c/p>\n\u003cp>As for the price of game tickets, he’s said that demand has been unpredictable and that \u003ca href=\"https://www.bbc.com/sport/football/articles/cn4d41p7v2zo\">revenues go to support\u003c/a> soccer programs around the world.\u003c/p>\n\u003cp>Most recently, California state officials have \u003ca href=\"https://www.kqed.org/news/12084228/dont-fall-for-world-cup-ticket-scams-in-california\">begun an investigation\u003c/a> of FIFA’s ticketing system following reports from ticketholders who say they were assigned seats in a different category than what was advertised when they bought their tickets.\u003c/p>\n\u003cp>During the 2022 World Cup held in Qatar, SF City announced it would not participate in any events related to that tournament, citing the host country’s history of labor rights violations and criminalization of homosexuality.\u003c/p>\n\u003cp>“We are totally vocally anti-fascist,” team board member Pete Bogdis told KQED earlier this year. “The club doesn’t like the way the World Cup has turned into a giant ‘sportswashing’ machine.”\u003c/p>\n\u003cp>Professional teams like the \u003ca href=\"https://www.sjearthquakes.com/news/san-jose-earthquakes-the-san-jose-sports-authority-and-bay-area-host-committee-to-transform-san-pedro-square-market-into-official-soccer-celebration-venue-this-summer\">San Jose Earthquakes\u003c/a> and \u003ca href=\"https://bayfc.com/articles/bay-fc-in-the-community-2026-fifa-mens-world-cup-events/\">Bay FC\u003c/a> are helping organize watch parties for the tournament. SF City, on the other hand, is not promoting any of the matches.\u003c/p>\n\u003cfigure id=\"attachment_12084945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Arthur Roberts hangs on the spectator railing during a tense first few minutes of the San Francisco City Football Club vs. Davis Legacy Soccer Club game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“If you want to pay thousands of dollars to watch a game outside the city, you’re happy to go watch FIFA,” team board member Isaiah Cornejo said. “If you want to spend $8-$12 to come join a community and watch a good sport inside the city, come to an SF City game.”\u003c/p>\n\u003cp>For fan and filmmaker Daniel Diaz, the fight to keep soccer accessible is both global — at the World Cup level — and local — making sure a smaller, supporter-owned team can keep playing close to its fans. Winning their home opener is a victory in that fight, too, he said.\u003c/p>\n\u003cp>“Laying claim to our home, packing out the stadium, a lot of familiar faces, singing familiar songs and joined by a whole crew of new people,” he said. “That energy shows why this is our home and why we’ll follow our club wherever.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "San Francisco City FC fans worry that local soccer is becoming increasingly driven by politics and financial motives. As the team plays its last full season at Kezar Stadium, fans are also cutting ties to the 2026 FIFA World Cup a few weeks before the Bay Area hosts games.",
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"title": "As the Bay Area Prepares for World Cup, a San Francisco Team Looks for a Way Forward | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Warm sunny days in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> can be hard to come by in May. But the city’s historic Kezar Stadium basked in a rare stretch of afternoon sunshine on a recent Sunday as hundreds of soccer fans sat down ahead of the match between San Francisco City FC and Davis Legacy.\u003c/p>\n\u003cp>The stands filled up with yellow and black, the colors of home team San Francisco City FC, which plays in the semi-professional men’s USL League Two. Even before the referee blew the whistle for kickoff, fans waved flags and scarves emblazoned with the message “fierro y oro” — “iron and gold” in Spanish — alluding to the motto on \u003ca href=\"https://commons.wikimedia.org/wiki/File:Flag_of_San_Francisco,_California.svg\">San Francisco’s official flag\u003c/a>.\u003c/p>\n\u003cp>Others wore jerseys from \u003ca href=\"https://www.kqed.org/arts/13952578/san-francisco-soccer-team-city-fc-muni-hollis-callas-collaboration\">previous seasons\u003c/a> that featured \u003ca href=\"https://www.kqed.org/news/11185731/where-did-the-wild-parrots-of-san-francisco-come-from\">the wild parrots\u003c/a> that fly all over the city, in a full-color design. One fan even came with a handmade replica of Sutro Tower crowning the top of her head.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Indeed, for many SF City fans, rooting for their team means embodying the spirit of San Francisco itself.\u003c/p>\n\u003cp>“SF City is grassroots. It’s DIY,” said Ozzy Palacio, a fan who also helps run \u003ca href=\"https://www.canva.com/design/DAG1WWBv4EI/YRSpNQX7YJMw9KAxqjXlkg/view\">a zine for club members\u003c/a>. They were surrounded by the loudest group of fans in the stadium. Drums beat nonstop, kids and adults alike started chants and banners identified the team’s supporter groups — \u003ca href=\"https://www.instagram.com/northsiderssfcityfc\">Northsiders\u003c/a>, \u003ca href=\"https://www.instagram.com/kezarunionsf/\">Kezar Union\u003c/a>, \u003ca href=\"https://www.instagram.com/faultlineoffenders/\">Faultline Offenders\u003c/a>, \u003ca href=\"https://www.instagram.com/the_yofc/\">YOFC\u003c/a> — each with their own identity and history, but rallying under the banner of \u003ca href=\"https://www.instagram.com/labahiadefrisco/\">Bahía de Frisco\u003c/a>.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to what professional teams in Germany do, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Choosing SF City was never a question for me,” Palacio said. A fourth-generation Bay Area resident, they grew up surrounded by lovers of the beautiful game. Palacio’s father played for the Oakland Stompers, and they themselves played soccer for more than a decade before becoming SF City fans.\u003c/p>\n\u003cp>“There’s so much love here,” Palacio said. “It’s sharing beers and giving somebody a scarf to borrow that doesn’t have one —and teaching somebody what offside means.”\u003c/p>\n\u003cp>Thunderous cheers cut off Palacio. Forward Kai Oppenheim scored the team’s first goal before the third minute of the match. Boosted by this momentum, SF City went on to win 3-0.\u003c/p>\n\u003cp>But the fantastic home opener was also a bittersweet reminder for the team that this will be its last full season based at Kezar Stadium: the first home of the San Francisco 49ers on the southeast corner of Golden Gate Park.\u003c/p>\n\u003cp>Next year, an entirely new team funded by private investors and backed by city officials will take over, leaving SF City without a home field.\u003c/p>\n\u003cp>For many SF City supporters, the change is evidence that soccer in the Bay Area is becoming more beholden to financial and political interests — something they say is also happening on a global stage ahead of the 2026 FIFA Men’s World Cup. And unlike other teams in the region, SF City is not promoting the tournament, which includes \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">six matches at Levi’s Stadium\u003c/a> in Santa Clara.\u003c/p>\n\u003cp>Instead, fans say that supporting existing local soccer teams will help keep the sport accessible for all.\u003c/p>\n\u003ch2>Take me home to Kezar Stadium?\u003c/h2>\n\u003cp>Kezar Stadium stands as a survivor of San Francisco’s sporting past, a physical link to the eras of the now-demolished Candlestick Park and Seals Stadium.\u003c/p>\n\u003cp>Opened in 1925, it has hosted the city’s high school football championship game — \u003ca href=\"https://www.sfgate.com/sports/article/Turkey-Bowl-a-San-Francisco-football-tradition-3209449.php\">the legendary Turkey Bowl\u003c/a> — for almost a century, along with dozens of different professional and amateur teams over the decades. And SF City fans relish being part of this history.\u003c/p>\n\u003cp>“Muni bus, take me home … to the place I belong,’ supporters sang throughout the match against Davis Legacy to the tune of John Denver’s “Take Me Home, Country Roads”: “Kezar Stadium, San Francisco, take me home … Muni bus.”\u003c/p>\n\u003cfigure id=\"attachment_12084951\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084951\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-10-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans of the San Francisco City Football Club rise and cheer as they score their second goal against the Davis City Legacy Soccer Club during their game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While SF City has called Kezar Stadium home for the past decade, it’s part of a long line of soccer teams that have used the space as a launching pad to grow the sport’s popularity — in a city where baseball and American football usually dominate.\u003c/p>\n\u003cp>Next year, the field will welcome Golden City FC, which will play in the MLS Next Pro league. (In the United States soccer league system, this is \u003ca href=\"https://ussoccerparent.com/wp-content/smush-webp/2025/05/Screenshot-2025-05-08-at-11.57.32%E2%80%AFAM.png.webp\">one rung “above”\u003c/a> the USL League Two, which is where SF City plays.)\u003c/p>\n\u003cp>San Francisco Mayor Daniel Lurie himself broke the news of Golden City FC’s arrival last year through \u003ca href=\"https://www.instagram.com/reel/DJb3KiHxwKh/\">a social media video\u003c/a>. The new team, Lurie said, would invest in renovating the historic stadium. “It’s going to make Kezar even better.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>This is good news for San Francisco,” he insisted. In a \u003ca href=\"https://www.sf.gov/news-mayor-lurie-marks-new-era-for-san-francisco-sports-announces-plan-for-new-professional-soccer-team\">press release\u003c/a>, the Mayor’s office called it “a landmark public-private partnership” that would also help boost local businesses.\u003c/p>\n\u003cp>City officials soon after negotiated a permit agreement with Golden City FC ownership — which the Board of Supervisors \u003ca href=\"https://sfgov.legistar.com/LegislationDetail.aspx?ID=7402091&GUID=B4E96FD9-99E0-4453-A17E-592AC77F0357&Options=&Search=\">approved unanimously\u003c/a> — giving the team the right to use the stadium for all regular season home games and playoff matches. In return, Golden City FC is expected to invest $10 million in upgrades, with over half going to renovating the field turf, and some spent on improving the seating areas and scoreboard.\u003c/p>\n\u003cp>But questions have dogged Golden City FC since Lurie’s announcement. The San Francisco Standard \u003ca href=\"https://sfstandard.com/2025/05/16/san-francisco-nonprofit-daniel-lurie-tipping-point-ethics/\">reported\u003c/a> a few days later that one of the team’s co-owners is a longtime donor to Tipping Point — a nonprofit founded by Lurie, which raised some ethical concerns about potential conflicts of interest.\u003c/p>\n\u003cp>And most recently, SFGATE \u003ca href=\"https://www.sfgate.com/sports/article/mystery-sf-soccer-team-22243133.php\">looked into\u003c/a> whether the team will actually be able to meet the city’s Sept. 30, 2027, deadline to complete 50% of the required stadium improvements and play their first match by that same date.\u003c/p>\n\u003cp>The team is on track to start work on the field in December after the end of the high school football season, said Tamara Aparton, deputy director of communications for the city’s Recreation and Park Department. “It’s a little tricky because there are windows they can work in,” she said. “There haven’t been any changes to the schedule.”\u003c/p>\n\u003cfigure id=\"attachment_12084948\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084948\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-07-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ozzy Palacio holds up a sweatshirt supporting the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Golden City FC also confirmed to KQED that the team is on track to start improvements in December and aims to compete in the 2027 MLS Next Pro season.\u003c/p>\n\u003cp>In the meantime, the team has kept its online presence minimal. Its \u003ca href=\"https://goldencityfootballclub.org/\">website\u003c/a> only shows the team’s initials and contact information, while its \u003ca href=\"https://www.instagram.com/gcfc_sf/\">Instagram account\u003c/a> had not posted anything by late May.\u003c/p>\n\u003cp>“We’re really quiet, and it’s very intentional,” a team spokesperson told KQED. “We’ve been working behind the scenes on go-to-market strategies … But to be fair, we won’t hit the on button until probably sometime late first quarter [of 2027].”\u003c/p>\n\u003ch2>‘Why this is our home’\u003c/h2>\n\u003cp>As Golden City FC establishes itself at Kezar Stadium next year, SF City will get a lot less playing time on the field. Team leadership said next season may include only one game at Kezar Stadium — down from four this current season. Cox Stadium at San Francisco State University will host most of SF City’s home games next season, but details are still being finalized.\u003c/p>\n\u003cp>Players will adapt to this change to keep giving their best, SF City head coach Berdi Merdanov said. “I like to think that we’re here to expand our territory. Cox Stadium is new territory,” he said, adding that he’s very optimistic about the team’s athletic potential. As of this story’s publishing, the team remains undefeated and is leading its division.\u003c/p>\n\u003cfigure id=\"attachment_12084944\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084944\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-03-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Daniel Diaz records footage for his upcoming documentary on the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Home is home in San Francisco,” Merdanov said.\u003c/p>\n\u003cp>Fans like Palacio say they’ll stick with the team when it moves to new turf. But there’s also some uncertainty from losing a space that’s so beloved by supporters, they added. “The uncertainty comes from not knowing where we’re going to play,” they said. “If our team and everybody’s going to be able to get there. Because it’s a point of access at the end of the day.”\u003c/p>\n\u003cp>Others see SF City’s move away from Kezar as an outright injustice. “This is very clearly the community club, the San Francisco club,” said fan Asa Vaziri, who throughout the 90-minute game did not stop waving the team’s massive banner above his head. “We’re kind of just being kicked out by money.”\u003c/p>\n\u003cp>“I strongly believe football should be accessible,” he explained, adding that teams like SF City provide affordable opportunities to watch a live soccer game in a time when more visible soccer tournaments, like the World Cup, are out of reach for those who cannot afford ticket prices.\u003c/p>\n\u003cp>“I think [FIFA] has proven it’s more about profits,” he said. “It’s just so blatant this year that I really have no desire to partake. I’m glad that SF City offers something else.”\u003c/p>\n\u003cfigure id=\"attachment_12084947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-06-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shelley Estelle sports a prop hat designed after Sutro Tower during a soccer game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>FIFA has frustrated many soccer lovers over how it has managed the 2026 World Cup, which starts June 11 in Mexico City. Levi’s Stadium in Santa Clara will host five group stage matches and one from the knockout phase of the competition.\u003c/p>\n\u003cp>Gianni Infantino, who heads the sport’s governing body, \u003ca href=\"https://www.theguardian.com/football/2026/jan/18/embarrassment-fifa-donald-trump-peace-prize\">was criticized\u003c/a> for mixing sports with politics when he awarded President Donald Trump the inaugural FIFA Peace Prize last year.\u003c/p>\n\u003cp>As for the price of game tickets, he’s said that demand has been unpredictable and that \u003ca href=\"https://www.bbc.com/sport/football/articles/cn4d41p7v2zo\">revenues go to support\u003c/a> soccer programs around the world.\u003c/p>\n\u003cp>Most recently, California state officials have \u003ca href=\"https://www.kqed.org/news/12084228/dont-fall-for-world-cup-ticket-scams-in-california\">begun an investigation\u003c/a> of FIFA’s ticketing system following reports from ticketholders who say they were assigned seats in a different category than what was advertised when they bought their tickets.\u003c/p>\n\u003cp>During the 2022 World Cup held in Qatar, SF City announced it would not participate in any events related to that tournament, citing the host country’s history of labor rights violations and criminalization of homosexuality.\u003c/p>\n\u003cp>“We are totally vocally anti-fascist,” team board member Pete Bogdis told KQED earlier this year. “The club doesn’t like the way the World Cup has turned into a giant ‘sportswashing’ machine.”\u003c/p>\n\u003cp>Professional teams like the \u003ca href=\"https://www.sjearthquakes.com/news/san-jose-earthquakes-the-san-jose-sports-authority-and-bay-area-host-committee-to-transform-san-pedro-square-market-into-official-soccer-celebration-venue-this-summer\">San Jose Earthquakes\u003c/a> and \u003ca href=\"https://bayfc.com/articles/bay-fc-in-the-community-2026-fifa-mens-world-cup-events/\">Bay FC\u003c/a> are helping organize watch parties for the tournament. SF City, on the other hand, is not promoting any of the matches.\u003c/p>\n\u003cfigure id=\"attachment_12084945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Arthur Roberts hangs on the spectator railing during a tense first few minutes of the San Francisco City Football Club vs. Davis Legacy Soccer Club game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“If you want to pay thousands of dollars to watch a game outside the city, you’re happy to go watch FIFA,” team board member Isaiah Cornejo said. “If you want to spend $8-$12 to come join a community and watch a good sport inside the city, come to an SF City game.”\u003c/p>\n\u003cp>For fan and filmmaker Daniel Diaz, the fight to keep soccer accessible is both global — at the World Cup level — and local — making sure a smaller, supporter-owned team can keep playing close to its fans. Winning their home opener is a victory in that fight, too, he said.\u003c/p>\n\u003cp>“Laying claim to our home, packing out the stadium, a lot of familiar faces, singing familiar songs and joined by a whole crew of new people,” he said. “That energy shows why this is our home and why we’ll follow our club wherever.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "retiring-savings-retirement-planning-california-bay-area",
"title": "Didn’t Save Enough for Retirement? Here’s How to Afford Aging in the Bay Area",
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"headTitle": "Didn’t Save Enough for Retirement? Here’s How to Afford Aging in the Bay Area | KQED",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>At 74, Teresa Chan is still working.\u003c/p>\n\u003cp>When she started thinking about retirement about a decade ago, Chan realized that financially, she still didn’t feel ready to live without a regular income. “I did not prepare,” she said. “I had no money. If I had money, I would have bought a home, but that was not possible.”\u003c/p>\n\u003cp>For more than 30 years, Chan has worked in various administrative jobs in San Francisco — most recently in a remote data entry role. Through it all, paying rent and healthcare — for her family, as well as herself— were always her biggest expenses.\u003c/p>\n\u003cp>“I had nothing to save after paying my bills,” she said, even with her Social Security benefits, which she began receiving at 66 after she reached full retirement age.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last year, Chan moved from San Francisco to an apartment in Contra Costa County to save on housing costs. And she doesn’t plan to ever stop working. It’s her best way to support herself and hopefully save enough to one day visit her mother — who is now in her 90s — in Hong Kong, she said.\u003c/p>\n\u003cp>“While I can still have the job, then I want to work,” Chan said, although she said that she wishes she had another option. “Maybe I’ll quit if I win the lottery.”\u003c/p>\n\u003cfigure id=\"attachment_11953002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11953002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg\" alt=\"A woman with white hair and a warm coat picks through a huge box of ears of corn in a paved outdoor area where lots of other people are also circulating.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers distribute food items at a San Francisco-Marin Food Bank pop-up pantry in the Richmond District of San Francisco on June 13, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Chan is not alone. According to federal data from the \u003ca href=\"https://www.gao.gov/financial-security-older-americans\">Government Accountability Office\u003c/a> (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. And like her, more seniors are \u003ca href=\"https://www.gao.gov/blog/older-americans-are-working-longer-how-do-we-support-them\">staying in the workforce longer\u003c/a>, downsizing and depending more than ever on family and social services to meet essential needs.\u003c/p>\n\u003cp>But if you’re already approaching your 60s and don’t have much saved, what options are available for potentially changing that?\u003c/p>\n\u003cp>KQED reached out to financial advisers and groups that serve seniors to better understand what older adults with fewer savings in the Bay Area are doing to make retirement possible.\u003c/p>\n\u003ch2>In the Bay Area, inequalities before and after retirement\u003c/h2>\n\u003cp>Planning for retirement is even more difficult for low-income older adults — \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">only 15%\u003c/a> of this group report having anything saved at all.\u003c/p>\n\u003cp>The GAO also found that \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">lower-income workers are effectively shut out\u003c/a> from workplace retirement accounts, such as 401(k)s. By contrast, higher earners consistently have greater access to these kinds of accounts and usually receive larger employer contributions.\u003c/p>\n\u003cp>And the Bay Area’s high cost of living makes preparing for retirement even more complicated, said Vanessa Merlano Sittauer, director of Santa Clara County’s Department of Aging and Adult Services. “We need to talk about retirement [in] the greater context of what it’s like to live in a place like the Bay Area,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11986980\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11986980 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg\" alt=\"\" width=\"1920\" height=\"1446\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-800x603.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1020x768.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-160x121.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1536x1157.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">People gathered at a rally on May 20, 2024, in support of a San Francisco proposal to expand funding for affordable housing for seniors and others with low incomes. \u003ccite>(Joe Fitzgerald Rodriguez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sittauer points to data from the research publication \u003ca href=\"https://jointventure.org/images/stories/pdf/index2026-jvsv.pdf\">Silicon Valley Index\u003c/a> that shows that more that 40% of renters ages 18-64 across the South Bay and the Peninsula are severely rent burdened — meaning that at least half of their monthly income pays housing costs. For residents older than 65, that number climbs to 67%.\u003c/p>\n\u003cp>But if living in the Bay Area means spending more on housing — along with \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">childcare\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12081471/driving-in-the-bay-area-is-essential-for-many-its-only-gotten-more-expensive\">transportation\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">healthcare\u003c/a> and almost everything else — younger people \u003ca href=\"https://www.reddit.com/r/AskSF/comments/1t5or0s/retirement_in_sf_as_a_lifelong_renter_whats_the\">are asking\u003c/a> if it’s even \u003cem>possible \u003c/em>to retire here when not much is left over at the end of every month.\u003c/p>\n\u003ch2>What does retirement planning with less time look like?\u003c/h2>\n\u003cp>Starting to plan for retirement in your 50s can feel overwhelming, said Matt Gellene, head of Specialized Consumer Client Solutions for Bank of America. “But the first and most important step is to be honest about your full financial picture,” he said.\u003c/p>\n\u003cp>“Take a full inventory: what you have saved, what you owe, what you expect from Social Security, and what you want retirement to look like,” he said.\u003c/p>\n\u003ch2>Plan out your spending — and debt payments\u003c/h2>\n\u003cp>Think carefully about the debt you have \u003cem>now\u003c/em>, Gellene said. “High-interest debt can erode retirement readiness faster than many people realize,” he said. “Paying down that debt in the years before retirement reduces the monthly income you’ll need to cover fixed costs once you stop working.”\u003c/p>\n\u003cp>Even setting a realistic monthly budget now that limits lifestyle expenses can help down the road. Many Bay Area public libraries offer \u003ca href=\"https://advisersgiveback.org/sf-library/\">free workshops with financial advisers\u003c/a> who can help you figure out what you can start cutting back on now.\u003c/p>\n\u003cfigure id=\"attachment_11946480\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11946480 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/GettyImages-1400799758-scaled-e1779405949186.jpg\" alt=\"A woman sits at her kitchen table and sifts through documents, looking concerned. Next to her is her opened laptop.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">According to federal data from the Government Accountability Office (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. \u003ccite>(MoMo Productions/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>United Way Bay Area, known by many in the region for its\u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\"> free tax filing services\u003c/a>, also runs a network of free financial coaching centers known as \u003ca href=\"https://uwba.org/what-we-do/sparkpoint-program/\">SparkPoint\u003c/a>.\u003c/p>\n\u003cp>There are centers in San Francisco, Alameda, Contra Costa, San Mateo and Marin counties, where financial coaches can help with making plans to achieve long-term goals like reducing debt and growing savings.\u003c/p>\n\u003ch2>Know your options if you need to continue working\u003c/h2>\n\u003cp>Seniors who feel they are not ready to leave the workforce but are looking for a job with more flexibility can also contact \u003ca href=\"https://www.selfhelpelderly.org/\">Self-Help for the Elderly\u003c/a>, a nonprofit organization that provides seniors in San Francisco, Santa Clara and San Mateo counties with housing, food and other social services.\u003c/p>\n\u003cp>“We train older workers as home health aides, housekeepers and restaurant workers,” CEO Anni Chung said. Seniors who are trained as housekeepers, for example, can work a few hours a week for several different clients. Multiple trainings for \u003ca href=\"https://www.selfhelpelderly.org/our-services/employment-services/job-placements-and-employment-training\">this older worker program\u003c/a> are held throughout the year.\u003c/p>\n\u003ch2>Remember healthcare costs\u003c/h2>\n\u003cp>Another huge retirement expense to consider is healthcare costs. Seniors with Medicare may still have to pay monthly premiums and deductibles, depending on what coverage plan they sign up for. Medicare Part A, which does not charge monthly premiums and covers major hospital bills, \u003ca href=\"https://www.cms.gov/newsroom/fact-sheets/2026-medicare-parts-b-premiums-deductibles\">still comes with deductibles\u003c/a> that beneficiaries pay if they are admitted to the hospital.\u003c/p>\n\u003cp>Other Medicare options can cover additional medical expenses, like lab tests and medication, but those plans come with monthly premiums. And researchers have found that out-of-pocket healthcare expenses increase significantly \u003ca href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC3614143/\">for Medicare recipients\u003c/a> in the last years of life, and most individuals are considered \u003ca href=\"https://jamanetwork.com/journals/jama/fullarticle/2686318\">high-need, high-cost patients\u003c/a> prior to death.\u003c/p>\n\u003cfigure id=\"attachment_12058933\" class=\"wp-caption aligncenter\" style=\"max-width: 1829px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058933 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg\" alt=\"\" width=\"1829\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg 1829w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1829px) 100vw, 1829px\">\u003cfigcaption class=\"wp-caption-text\">Protestors carry signs as they demonstrate against proposed cuts to Medi-Cal and Medicare outside San Francisco city hall on Sept. 21, 2011, in San Francisco, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can start preparing for medical expenses now with a health savings account, or HSA. This kind of savings account “offers what we call triple tax savings,” said Gellene from Bank of America. “Your money goes in pre-tax, it can grow tax-free if you invest it and you can withdraw it tax-free for qualified medical expenses.”\u003c/p>\n\u003cp>And if you can save a little more in the next few years, there may still be some options to make what you have grow. If you have one, Gellene recommends maxing out your 401(k) — that is, contributing as much as the IRS allows you to — especially if your employer offers a match.\u003c/p>\n\u003cp>“That’s essentially free money, and you don’t want to leave any of it on the table,” he said.\u003c/p>\n\u003ch2>Think about where you’ll live\u003c/h2>\n\u003cp>At a recent \u003ca href=\"https://www.instagram.com/p/DWlMAlHFX9N/\">affordable housing fair\u003c/a> in San Francisco, several seniors had the same question for Anni Chung, from Self-Help for the Elderly. “Either their spouse or other family members have passed away, and they can’t keep up with the rent just on their own.”\u003c/p>\n\u003cp>When the biggest expense is housing, Chung and her team help seniors apply for affordable housing via \u003ca href=\"https://housing.sfgov.org/\">San Francisco’s Dahlia portal\u003c/a>, where eligible residents can enter different lotteries for affordable apartments or studios. The available units listed can sometimes be smaller than where seniors lived when they had a full-time job, Chung said.[aside postID=news_12082251 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/033126Free-Clinics-Brentwood_GH_012_qed.jpg']Some financial advisers shared with KQED that often, clients are able to bring their living expenses way down when they plan for retirement far from California. The state consistently ranks as one of the most expensive places for long-term care services. For example, the \u003ca href=\"https://assets.carescout.com/x/5c90319b6a/298701.pdf\">median monthly price\u003c/a> for a private room in a nursing home in California is about $15,000 — compared to roughly $10,000 in Ohio and $7,600 in Texas.\u003c/p>\n\u003cp>Another option for some seniors is moving in with their adult children. In many circumstances, this is an ideal arrangement for all parties. “They take care of each other, and it’s one big happy family,” Chung said. But even in these cases, she said it’s important to set up clear expectations about living together — especially if a family is already living in a smaller Bay Area apartment.\u003c/p>\n\u003cp>And even if actual cohabitation isn’t on the table, it’s still important to maintain family connections and support, Chung said. “If living with family is complicated, then the seniors would rather have their own place but still have a good relationship with the family,” she said.\u003c/p>\n\u003cp>If someone has little savings in the bank but was able to buy a home earlier in their life, they can also look into home-sharing programs like \u003ca href=\"https://frontporch.net/live/home-match/#request-info\">Home Match\u003c/a>. This program in San Francisco, Alameda, Contra Costa and Marin counties connects homeowners with folks looking to rent a room or an accessory dwelling unit on their property.\u003c/p>\n\u003cp>As they figure out next steps, Bay Area seniors should remember they can consult — and lean on — groups like Self-Help for the Elderly, Chung said. “We need our seniors. We don’t want to see them have to move,” she said.\u003c/p>\n\u003cp>“They worked hard here. They should enjoy their golden years here.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Many older adults in the region are working longer, moving to smaller homes in cheaper places and depending more than ever on social services.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>At 74, Teresa Chan is still working.\u003c/p>\n\u003cp>When she started thinking about retirement about a decade ago, Chan realized that financially, she still didn’t feel ready to live without a regular income. “I did not prepare,” she said. “I had no money. If I had money, I would have bought a home, but that was not possible.”\u003c/p>\n\u003cp>For more than 30 years, Chan has worked in various administrative jobs in San Francisco — most recently in a remote data entry role. Through it all, paying rent and healthcare — for her family, as well as herself— were always her biggest expenses.\u003c/p>\n\u003cp>“I had nothing to save after paying my bills,” she said, even with her Social Security benefits, which she began receiving at 66 after she reached full retirement age.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last year, Chan moved from San Francisco to an apartment in Contra Costa County to save on housing costs. And she doesn’t plan to ever stop working. It’s her best way to support herself and hopefully save enough to one day visit her mother — who is now in her 90s — in Hong Kong, she said.\u003c/p>\n\u003cp>“While I can still have the job, then I want to work,” Chan said, although she said that she wishes she had another option. “Maybe I’ll quit if I win the lottery.”\u003c/p>\n\u003cfigure id=\"attachment_11953002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11953002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg\" alt=\"A woman with white hair and a warm coat picks through a huge box of ears of corn in a paved outdoor area where lots of other people are also circulating.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers distribute food items at a San Francisco-Marin Food Bank pop-up pantry in the Richmond District of San Francisco on June 13, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Chan is not alone. According to federal data from the \u003ca href=\"https://www.gao.gov/financial-security-older-americans\">Government Accountability Office\u003c/a> (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. And like her, more seniors are \u003ca href=\"https://www.gao.gov/blog/older-americans-are-working-longer-how-do-we-support-them\">staying in the workforce longer\u003c/a>, downsizing and depending more than ever on family and social services to meet essential needs.\u003c/p>\n\u003cp>But if you’re already approaching your 60s and don’t have much saved, what options are available for potentially changing that?\u003c/p>\n\u003cp>KQED reached out to financial advisers and groups that serve seniors to better understand what older adults with fewer savings in the Bay Area are doing to make retirement possible.\u003c/p>\n\u003ch2>In the Bay Area, inequalities before and after retirement\u003c/h2>\n\u003cp>Planning for retirement is even more difficult for low-income older adults — \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">only 15%\u003c/a> of this group report having anything saved at all.\u003c/p>\n\u003cp>The GAO also found that \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">lower-income workers are effectively shut out\u003c/a> from workplace retirement accounts, such as 401(k)s. By contrast, higher earners consistently have greater access to these kinds of accounts and usually receive larger employer contributions.\u003c/p>\n\u003cp>And the Bay Area’s high cost of living makes preparing for retirement even more complicated, said Vanessa Merlano Sittauer, director of Santa Clara County’s Department of Aging and Adult Services. “We need to talk about retirement [in] the greater context of what it’s like to live in a place like the Bay Area,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11986980\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11986980 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg\" alt=\"\" width=\"1920\" height=\"1446\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-800x603.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1020x768.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-160x121.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1536x1157.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">People gathered at a rally on May 20, 2024, in support of a San Francisco proposal to expand funding for affordable housing for seniors and others with low incomes. \u003ccite>(Joe Fitzgerald Rodriguez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sittauer points to data from the research publication \u003ca href=\"https://jointventure.org/images/stories/pdf/index2026-jvsv.pdf\">Silicon Valley Index\u003c/a> that shows that more that 40% of renters ages 18-64 across the South Bay and the Peninsula are severely rent burdened — meaning that at least half of their monthly income pays housing costs. For residents older than 65, that number climbs to 67%.\u003c/p>\n\u003cp>But if living in the Bay Area means spending more on housing — along with \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">childcare\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12081471/driving-in-the-bay-area-is-essential-for-many-its-only-gotten-more-expensive\">transportation\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">healthcare\u003c/a> and almost everything else — younger people \u003ca href=\"https://www.reddit.com/r/AskSF/comments/1t5or0s/retirement_in_sf_as_a_lifelong_renter_whats_the\">are asking\u003c/a> if it’s even \u003cem>possible \u003c/em>to retire here when not much is left over at the end of every month.\u003c/p>\n\u003ch2>What does retirement planning with less time look like?\u003c/h2>\n\u003cp>Starting to plan for retirement in your 50s can feel overwhelming, said Matt Gellene, head of Specialized Consumer Client Solutions for Bank of America. “But the first and most important step is to be honest about your full financial picture,” he said.\u003c/p>\n\u003cp>“Take a full inventory: what you have saved, what you owe, what you expect from Social Security, and what you want retirement to look like,” he said.\u003c/p>\n\u003ch2>Plan out your spending — and debt payments\u003c/h2>\n\u003cp>Think carefully about the debt you have \u003cem>now\u003c/em>, Gellene said. “High-interest debt can erode retirement readiness faster than many people realize,” he said. “Paying down that debt in the years before retirement reduces the monthly income you’ll need to cover fixed costs once you stop working.”\u003c/p>\n\u003cp>Even setting a realistic monthly budget now that limits lifestyle expenses can help down the road. Many Bay Area public libraries offer \u003ca href=\"https://advisersgiveback.org/sf-library/\">free workshops with financial advisers\u003c/a> who can help you figure out what you can start cutting back on now.\u003c/p>\n\u003cfigure id=\"attachment_11946480\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11946480 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/GettyImages-1400799758-scaled-e1779405949186.jpg\" alt=\"A woman sits at her kitchen table and sifts through documents, looking concerned. Next to her is her opened laptop.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">According to federal data from the Government Accountability Office (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. \u003ccite>(MoMo Productions/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>United Way Bay Area, known by many in the region for its\u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\"> free tax filing services\u003c/a>, also runs a network of free financial coaching centers known as \u003ca href=\"https://uwba.org/what-we-do/sparkpoint-program/\">SparkPoint\u003c/a>.\u003c/p>\n\u003cp>There are centers in San Francisco, Alameda, Contra Costa, San Mateo and Marin counties, where financial coaches can help with making plans to achieve long-term goals like reducing debt and growing savings.\u003c/p>\n\u003ch2>Know your options if you need to continue working\u003c/h2>\n\u003cp>Seniors who feel they are not ready to leave the workforce but are looking for a job with more flexibility can also contact \u003ca href=\"https://www.selfhelpelderly.org/\">Self-Help for the Elderly\u003c/a>, a nonprofit organization that provides seniors in San Francisco, Santa Clara and San Mateo counties with housing, food and other social services.\u003c/p>\n\u003cp>“We train older workers as home health aides, housekeepers and restaurant workers,” CEO Anni Chung said. Seniors who are trained as housekeepers, for example, can work a few hours a week for several different clients. Multiple trainings for \u003ca href=\"https://www.selfhelpelderly.org/our-services/employment-services/job-placements-and-employment-training\">this older worker program\u003c/a> are held throughout the year.\u003c/p>\n\u003ch2>Remember healthcare costs\u003c/h2>\n\u003cp>Another huge retirement expense to consider is healthcare costs. Seniors with Medicare may still have to pay monthly premiums and deductibles, depending on what coverage plan they sign up for. Medicare Part A, which does not charge monthly premiums and covers major hospital bills, \u003ca href=\"https://www.cms.gov/newsroom/fact-sheets/2026-medicare-parts-b-premiums-deductibles\">still comes with deductibles\u003c/a> that beneficiaries pay if they are admitted to the hospital.\u003c/p>\n\u003cp>Other Medicare options can cover additional medical expenses, like lab tests and medication, but those plans come with monthly premiums. And researchers have found that out-of-pocket healthcare expenses increase significantly \u003ca href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC3614143/\">for Medicare recipients\u003c/a> in the last years of life, and most individuals are considered \u003ca href=\"https://jamanetwork.com/journals/jama/fullarticle/2686318\">high-need, high-cost patients\u003c/a> prior to death.\u003c/p>\n\u003cfigure id=\"attachment_12058933\" class=\"wp-caption aligncenter\" style=\"max-width: 1829px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058933 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg\" alt=\"\" width=\"1829\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg 1829w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1829px) 100vw, 1829px\">\u003cfigcaption class=\"wp-caption-text\">Protestors carry signs as they demonstrate against proposed cuts to Medi-Cal and Medicare outside San Francisco city hall on Sept. 21, 2011, in San Francisco, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can start preparing for medical expenses now with a health savings account, or HSA. This kind of savings account “offers what we call triple tax savings,” said Gellene from Bank of America. “Your money goes in pre-tax, it can grow tax-free if you invest it and you can withdraw it tax-free for qualified medical expenses.”\u003c/p>\n\u003cp>And if you can save a little more in the next few years, there may still be some options to make what you have grow. If you have one, Gellene recommends maxing out your 401(k) — that is, contributing as much as the IRS allows you to — especially if your employer offers a match.\u003c/p>\n\u003cp>“That’s essentially free money, and you don’t want to leave any of it on the table,” he said.\u003c/p>\n\u003ch2>Think about where you’ll live\u003c/h2>\n\u003cp>At a recent \u003ca href=\"https://www.instagram.com/p/DWlMAlHFX9N/\">affordable housing fair\u003c/a> in San Francisco, several seniors had the same question for Anni Chung, from Self-Help for the Elderly. “Either their spouse or other family members have passed away, and they can’t keep up with the rent just on their own.”\u003c/p>\n\u003cp>When the biggest expense is housing, Chung and her team help seniors apply for affordable housing via \u003ca href=\"https://housing.sfgov.org/\">San Francisco’s Dahlia portal\u003c/a>, where eligible residents can enter different lotteries for affordable apartments or studios. The available units listed can sometimes be smaller than where seniors lived when they had a full-time job, Chung said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Some financial advisers shared with KQED that often, clients are able to bring their living expenses way down when they plan for retirement far from California. The state consistently ranks as one of the most expensive places for long-term care services. For example, the \u003ca href=\"https://assets.carescout.com/x/5c90319b6a/298701.pdf\">median monthly price\u003c/a> for a private room in a nursing home in California is about $15,000 — compared to roughly $10,000 in Ohio and $7,600 in Texas.\u003c/p>\n\u003cp>Another option for some seniors is moving in with their adult children. In many circumstances, this is an ideal arrangement for all parties. “They take care of each other, and it’s one big happy family,” Chung said. But even in these cases, she said it’s important to set up clear expectations about living together — especially if a family is already living in a smaller Bay Area apartment.\u003c/p>\n\u003cp>And even if actual cohabitation isn’t on the table, it’s still important to maintain family connections and support, Chung said. “If living with family is complicated, then the seniors would rather have their own place but still have a good relationship with the family,” she said.\u003c/p>\n\u003cp>If someone has little savings in the bank but was able to buy a home earlier in their life, they can also look into home-sharing programs like \u003ca href=\"https://frontporch.net/live/home-match/#request-info\">Home Match\u003c/a>. This program in San Francisco, Alameda, Contra Costa and Marin counties connects homeowners with folks looking to rent a room or an accessory dwelling unit on their property.\u003c/p>\n\u003cp>As they figure out next steps, Bay Area seniors should remember they can consult — and lean on — groups like Self-Help for the Elderly, Chung said. “We need our seniors. We don’t want to see them have to move,” she said.\u003c/p>\n\u003cp>“They worked hard here. They should enjoy their golden years here.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
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"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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"onourwatch": {
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
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"possible": {
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"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
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},
"pri-the-world": {
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"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
"airtime": "MON-FRI 2pm-3pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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},
"radiolab": {
"id": "radiolab",
"title": "Radiolab",
"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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},
"reveal": {
"id": "reveal",
"title": "Reveal",
"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
"airtime": "SAT 4pm-5pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/reveal300px.png",
"officialWebsiteLink": "https://www.revealnews.org/episodes/",
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"source": "npr"
},
"link": "/radio/program/reveal",
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"rss": "http://feeds.revealradio.org/revealpodcast"
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},
"rightnowish": {
"id": "rightnowish",
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