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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’re \u003c/span>\u003cspan style=\"font-weight: 400\">diving into the world of nonconsensual deepfake porn and why this problem reaches far beyond influencers and sex workers.\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">When users on X started asking Grok to generate explicit images of real women and girls without their consent, Twitch streamer and OnlyFans creator Morgpie watched the harassment spiral in real time. Cosplayer and software engineer Zander Small saw firsthand how nonconsensual images affected his girlfriend, a SFW creator, and her friends. The two decided to team up to build tools that help creators detect leaks, remove deepfakes, and reclaim control over their images online.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Note:\u003c/b>\u003cspan style=\"font-weight: 400\"> This episode contains mentions of gender-based violence and nonconsensual intimate imagery, which may be triggering for some listeners. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC5643980688\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.instagram.com/bigguswombus/\">\u003cspan style=\"font-weight: 400\">Morgpie\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, OnlyFans creator and cofounder of Fanlock\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.instagram.com/zander_smalls/\">\u003cspan style=\"font-weight: 400\">Zander Small\u003c/span>\u003c/a>\u003cb>, \u003c/b>\u003cspan style=\"font-weight: 400\">content creator and cofounder of Fanlock\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.dexerto.com/twitch/influencers-take-on-ai-deepfakes-with-new-creator-protection-agency-3324719/\">\u003cspan style=\"font-weight: 400\">Influencers take on AI deepfakes with their own creator protection agency\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Virginia Glaze, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Dextero\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.nbcnews.com/tech/tech-news/musks-ai-chatbot-grok-xai-making-sexual-deepfakes-imagine-rcna265855\">\u003cspan style=\"font-weight: 400\">Musk’s Grok AI chatbot is still making sexual deepfakes, despite X’s promise to stop it\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — David Ingram, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">NBC News\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/deepfake-nudify-schools-global-crisis/\">\u003cspan style=\"font-weight: 400\">The Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Matt Burgess, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">WIRED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://19thnews.org/2025/05/take-it-down-act-signing-explicit-images\">\u003cspan style=\"font-weight: 400\">Take It Down Act: How to use it to remove revenge porn\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jasmine Mithani, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The 19th\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://rainn.org/rainns-recommendations-for-legislators/image-based-sexual-abuse-laws-combat-nonconsensual-ai-deepfakes/\">\u003cspan style=\"font-weight: 400\">Image-Based Sexual Abuse Laws: Combat Nonconsensual AI Deepfakes\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">RAINN\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://rainn.org/get-informed/issues/ai-tech-enabled-sexual-abuse/\">\u003cspan style=\"font-weight: 400\">AI & Tech-Enabled Sexual Abuse: Risk & Prevention\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">RAINN\u003c/span>\u003c/i>\u003cbr>\n\u003ca href=\"https://deepstrike.io/blog/deepfake-statistics-2025\">\u003cspan style=\"font-weight: 400\">Deepfake Statistics 2025: AI Fraud Data & Trends\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Mohammed Khalil, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">DeepStrike\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">A full transcript will be available 1–2 workdays after the episode’s publication.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">We’re \u003c/span>\u003cspan style=\"font-weight: 400\">diving into the world of nonconsensual deepfake porn and why this problem reaches far beyond influencers and sex workers.\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">When users on X started asking Grok to generate explicit images of real women and girls without their consent, Twitch streamer and OnlyFans creator Morgpie watched the harassment spiral in real time. Cosplayer and software engineer Zander Small saw firsthand how nonconsensual images affected his girlfriend, a SFW creator, and her friends. The two decided to team up to build tools that help creators detect leaks, remove deepfakes, and reclaim control over their images online.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Note:\u003c/b>\u003cspan style=\"font-weight: 400\"> This episode contains mentions of gender-based violence and nonconsensual intimate imagery, which may be triggering for some listeners. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC5643980688\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.instagram.com/bigguswombus/\">\u003cspan style=\"font-weight: 400\">Morgpie\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, OnlyFans creator and cofounder of Fanlock\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.instagram.com/zander_smalls/\">\u003cspan style=\"font-weight: 400\">Zander Small\u003c/span>\u003c/a>\u003cb>, \u003c/b>\u003cspan style=\"font-weight: 400\">content creator and cofounder of Fanlock\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.dexerto.com/twitch/influencers-take-on-ai-deepfakes-with-new-creator-protection-agency-3324719/\">\u003cspan style=\"font-weight: 400\">Influencers take on AI deepfakes with their own creator protection agency\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Virginia Glaze, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Dextero\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.nbcnews.com/tech/tech-news/musks-ai-chatbot-grok-xai-making-sexual-deepfakes-imagine-rcna265855\">\u003cspan style=\"font-weight: 400\">Musk’s Grok AI chatbot is still making sexual deepfakes, despite X’s promise to stop it\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — David Ingram, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">NBC News\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/deepfake-nudify-schools-global-crisis/\">\u003cspan style=\"font-weight: 400\">The Deepfake Nudes Crisis in Schools Is Much Worse Than You Thought\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Matt Burgess, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">WIRED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://19thnews.org/2025/05/take-it-down-act-signing-explicit-images\">\u003cspan style=\"font-weight: 400\">Take It Down Act: How to use it to remove revenge porn\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jasmine Mithani, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The 19th\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://rainn.org/rainns-recommendations-for-legislators/image-based-sexual-abuse-laws-combat-nonconsensual-ai-deepfakes/\">\u003cspan style=\"font-weight: 400\">Image-Based Sexual Abuse Laws: Combat Nonconsensual AI Deepfakes\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">RAINN\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://rainn.org/get-informed/issues/ai-tech-enabled-sexual-abuse/\">\u003cspan style=\"font-weight: 400\">AI & Tech-Enabled Sexual Abuse: Risk & Prevention\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">RAINN\u003c/span>\u003c/i>\u003cbr>\n\u003ca href=\"https://deepstrike.io/blog/deepfake-statistics-2025\">\u003cspan style=\"font-weight: 400\">Deepfake Statistics 2025: AI Fraud Data & Trends\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Mohammed Khalil, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">DeepStrike\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "my-therapist-is-a-chatbot-reload",
"title": "My Therapist Is a Chatbot (Reload)",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What happens when your therapist is… a chatbot?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For KQED health reporter Lesley McClurg, it started with a late-night spiral over dating. Instead of texting a friend, she opened ChatGPT and got the kind of calm, reassuring advice she needed. It worked… maybe a little too well.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Lesley joins Morgan to dig into the rise of AI therapy, why so many people are turning to chatbots for emotional support, and what they might be risking in the process. These systems promise something traditional mental health care often can’t: instant, affordable, judgment-free access. But there are limits and, sometimes, serious consequences. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Note:\u003c/b>\u003cspan style=\"font-weight: 400\"> This episode includes discussions of suicide and mental health conditions. Listener discretion is advised.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This episode first aired on April 23rd, 2025 \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4726760100\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/author/lesleymcclurg\">\u003cspan style=\"font-weight: 400\">Lesley McClurg\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, \u003cem>KQED\u003c/em> health correspondent\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/science/1996504/ai-replace-therapist-benefits-risks-unsettling-truths\">\u003cspan style=\"font-weight: 400\">Can AI Replace Your Therapist? The Benefits, Risks and Unsettling Truths\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lesley McClurg, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.npr.org/sections/shots-health-news/2025/04/07/nx-s1-5351312/artificial-intelligence-mental-health-therapy\">\u003cspan style=\"font-weight: 400\">The AI therapist can see you now\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Katia Riddle, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">NPR\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://spectrum.ieee.org/woebot\">\u003cspan style=\"font-weight: 400\">Woebot, a Mental-Health Chatbot, Tries Out Generative AI\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Casey Sackett, Devin Harper, and Aaron Pavez, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">IEEE Spectrum\u003c/span>\u003c/i>\u003ci>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.kqed.org/news/12057327/ai-prophets-and-spiritual-delusions\">AI Prophets and Spiritual Delusions\u003c/a> — \u003ci>Close All Tabs\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.psychologytoday.com/us/blog/urban-survival/202510/new-studies-reveal-mental-health-blindspots-of-ai-chatbots\">New Studies Reveal Mental Health Blindspots of AI Chatbots\u003c/a> — Marlynn Wei, \u003ci>Psychology Today\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.npr.org/2026/04/07/nx-s1-5771707/mental-health-care-workforce-artificial-intelligence-ai\">AI in the mental health care workforce is met with fear, pushback — and enthusiasm\u003c/a> — Rhitu Chatterjee, \u003ci>NPR\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey! You’re listening to Close All Tabs, and I’m Morgan Sung. \u003c/span>\u003cspan style=\"font-weight: 400\">May is Mental Health Awareness Month. With the proliferation of AI tools over the last few years, many people have turned to chatbots for companionship, advice … and even therapy. \u003c/span>\u003cspan style=\"font-weight: 400\">It makes sense — healthcare in the US can be completely inaccessible, especially when it comes to mental health treatment. But in some cases, AI chatbots can put very vulnerable users in danger.\u003c/span>\u003cspan style=\"font-weight: 400\"> In light of that, mental health has been at the forefront of conversations about AI use. \u003c/span>\u003cspan style=\"font-weight: 400\">So today, for Mental Health Awareness Month, we’re re-airing an episode that explores that exact topic. A quick heads up: this episode includes discussion of suicide and mental health conditions, which may be distressing for some listeners. If you or someone you know needs support, we’ll have links to resources in the episode description.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, I was going through a divorce and started dating after my divorce and hadn’t dated in many years and came home after a date one night and was just really anxious and kind of disheveled and needed some advice. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is KQED health reporter Lesley McClurg. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">It was late at night and I had used ChatGPT for, you know, other things and found it pretty helpful and I thought, what about for this moment in my life? And so I asked Chat whether or not I should reach out to this person that I had just dated because I was feeling like the night hadn’t gone that well.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It was late at night. She didn’t want to bug a friend about this, and really, she was feeling pretty vulnerable. She didn’t want to be judged. And so, ChatGPT was right there, ready to cheerfully answer her questions. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I was surprised that it was so good. I just remember after, you know, a few back and forths, I realized that really I was just nervous, really I just needed to take a deep breath. Basically I had created a big storm in my head. And Chat basically was like, “hey, chill, relax, it could have gone well. There’s another way this could have played out, not the sort of devastating reality that you’re playing out right now. Maybe give it a day or two and then reach out.” And so in that moment, it just sort of helped me take the gas off and come back into myself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It was exactly what she needed to hear at the time. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t text the person, which was the right call, and kind of used it as I warmed myself back up into the dating world, and it was really helpful. And so it made me then, as a reporter, start asking, “should I be telling this thing all about my love life? Is this a good idea, privacy-wise, et cetera?” And so that’s where it sort of seeded my reporting going forward. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lesley isn’t the only one turning to ChatGPT for therapy. If you’ve ever dealt with any health insurance company, you’re probably familiar with the hassle of getting care. And mental health care is especially inaccessible. AI chatbots though, they’re convenient, cost little to nothing to use, and in Lesley’s case, can actually be pretty helpful. But a lot of people are also wary of turning to AI for therapy, can you trust it? What are you risking when you share your most vulnerable thoughts with a chatbot? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Access to actual mental health resources has become so limited. Cost and insurance aside, there’s a shortage of licensed human mental health professionals across the country. But can AI therapy really replace actual therapists? Okay, new tab. Does AI therapy work? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Over the course of your reporting, did you meet anyone who actually used an AI chatbot for therapy? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I actually talked to quite a few people who used AI therapy and I went online and read a lot of Reddit threads because this is quite the popular topic. I heard more positive stories than negatives. As a reporter, I wanted to illustrate someone who kind of had a nuanced experience, you know, good and bad. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, Lesley found a woman named Lilly Payne:. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">She had kind of the ideal story to illustrate that, yes, it helped her, but it wasn’t ideal. And so that was sort of like the character that I ended up, you know, focusing on. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In your story, you mentioned that Lilly had turned to AI therapy um during the COVID lockdowns, which were a terrible time for a lot of us. But Lilly wasn’t just experiencing, you know, anxiety and depression and loneliness. Her situation was a little more complicated, right? Can you talk about that? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean in her words, her life basically fell apart. She graduated from college, she had moved to New York City to pursue an arts career, was very excited. And if we can remember, you know, New York was sort of the epicenter of the early days of COVID. It was really bad. Lockdown was really scary and the hospitals were overflowing and it was not a good scene. And so she left her arts career, abandoned her dreams and moved back home, which was pretty painful, to her parents’ home in Kentucky. And she is sort of tucked away, and it just felt like a big failure. And she was really struggling with like, what’s next for my life? Where do I go from here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">It was such a lonely time for so many people. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Lilly. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I was not at a breaking point, but I wasn’t doing awesome. So I was like, “the more help, the better.” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And so in all of that anxiety, she, you know, initially reached out and leaned on a lot of friends, but eventually she felt like she’d kind of worn those supports thin. And so she read about Woebot, this AI therapy platform in a health newsletter. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">So, I gave it a shot because I was like, why not? Everyone’s cooped up in their house. I will talk to this robot. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Initially it was really helpful. It did help her calm herself. I think she said she, you know, even just having it in her pocket helped her feel more in control in her life. I think she relied on it quite a bit in those early days to kind of find her ground again and be able to focus on, you know, re-imagining a new life from there while she was back at home with her parents in Kentucky. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s worth noting that Woebot is a therapy-specific AI chatbot, and it doesn’t use generative AI to respond to users the way that other tools like ChatGPT, or Claude, or DeepSeek do. This means that its interactions with users are a bit more predictable. It’s also engineered to respond the way that a therapist might. So instead of immediately jumping into offering advice, Woebot asks specific questions to encourage users to reflect and do the inner work themselves. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, it was designed by a psychologist. And so, you know, from that perspective, it it really is designed to focus on your mental health. The goal of Woebot is, you know, as a mental health tool, as a wellness tool, I think is how they market themselves. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Woebot is designed to use a set of techniques called cognitive behavioral therapy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">You know, cognitive behavioral therapy helps you reframe your negative thoughts using specific exercises. And, you know, I think as any CBT, which is what it’s acronym is, it feels a little forced, but she did say it did help her reframe those negative thoughts and that she was able to think more more positively. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Can you talk about uh Lilly’s uh other diagnosis that maybe complicated this form of treatment? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">She has obsessive-compulsive disorder, and sometimes that makes her fixate on worst-case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">Most of the time when people think about OCD they think of, just the very cliche like, “oh, you can’t stop washing your hands, you’re afraid of germs.” While that is a very real subtype that people experience, typically OCD like manifests in really taboo intrusive thoughts, and then the physical compulsions stem from trying to keep those themes away. And so, logically, you can know that, like, this doesn’t make sense, it’s not actually happening, but it just, it, it’s not just in your head, like physically it feels so real. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lilly is also diagnosed with anxiety and depression. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">A symptom of depression is suicide ideation eventually, right? So she fixated on the idea that eventually because of her depression, that she may think about killing herself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">My brain would be like, “Oh, you’ve struggled with depression in the past. There’s no saying that one day you won’t want to go through with suicide.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And so she mentioned that she was worried about suicide in a session with Woebot. And Woebot came back and had a crisis alert and said, “hey, you better call the suicide hotline.” And she said, “no, no no, wait a second.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m not experiencing suicidal inclinations, I’m just terrified that I will. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And luckily she knew that, she understood her disorder enough to know that nuance and to know what was happening in her brain because she had done so much previous therapy. But she said, you know, if she hadn’t really understood her disease, having that crisis alert come up may have even added more stress. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I would have freaked out and been like, “oh my gosh, this this thing that is supposed to have this mental health knowledge thinks that I am suicidal. I must be suicidal, I must be a danger to myself.” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, you know, in defense of Woebot, they came back and said, “hey, we’re not, you know, specifically targeting or for people who have OCD. We really are just a wellness tool. “But her story illustrates where AI doesn’t necessarily have the nuance, the understanding — that a human, like a human therapist would have picked up on that. They would have understood that she had OCD and really understood the nuances of that, whereas in this case, Woebot didn’t. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right. It sounds like Wobot was inadvertently validating this intrusive thought that she was having because she has OCD. And when you’re really depressed or anxious, it might be helpful for your feelings to be validated like that. But how does that compare to the recommended treatment for OCD? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean the recommended treatment for OCD is generally exposure therapy. So you expose yourself to whatever you’re scared of. And so in this case, a therapist would work with her in terms of exposing herself to those ideas, probably walk her through, you know, reality, et cetera, in a way that allows her to lean into her fears so that they’re not as scary and sort of wound up and keep going. And sort of overtake her. Whereas you, like a therapist wouldn’t stand up with a red flag and say, “Oh my God, you really are suicidal. Therefore you should call a hotline.” Right? Which is basically what Woebot did. Yeah.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lilly’s case is just one example of the limits of AI therapy. Responding with a crisis alert wasn’t helpful for her specific needs, but it’s probably good that Woebot even has those guardrails in place. But what happens when AI chatbots go off script? How bad can it get? We’ll get into that when we come back. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">New tab. AI therapy … worst case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So Woebot can’t necessarily respond with the nuance of an actual human therapist. But it seems like it wasn’t giving Lilly bad advice. Um but let’s talk about examples of AI therapy doing the exact opposite of what it’s supposed to do. What happened with the National Eating Disorder Association hotline? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, that didn’t play out very well. They created a bot named Tessa and some of the users found that Tessa was giving them dieting advice. So these are folks \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh god. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Who have, you know, anorexia, bulimia, and somehow Tessa’s wires got crossed and people were getting the exact advice that would be really dangerous for their eating disorders. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Sharon Maxwell: \u003c/b>\u003cspan style=\"font-weight: 400\">The recommendations that Tessa gave me was that I could lose one to two pounds per week, that I should eat no more than 2,000 calories in a day, that I should have a calorie deficit of 500 to 1,000 calories per day. All of which might sound benign to the general listener, however, to an individual with an eating disorder, the focus of weight loss really fuels the eating disorder. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That was Sharon Maxwell, an eating disorder recovery educator, speaking to NPR about her experience with Tessa. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, NEDA, the National Eating Disorder Association, you know, pulled Tessa down and said, “this isn’t working very well.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it sounds like they just didn’t have that kind of guardrail in place. Like they didn’t anticipate that. Um, so even if Lilly didn’t really need Woebot to immediately jump into crisis mode, at least it had that guardrail to say, like, “hey, crisis.” But in the past, other AI chatbots have gotten into serious trouble for not responding to users’ red flags and just validating their responses. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And that happened in the case of Character AI, this AI app that lets users personalize an AI companion based on fictional characters, celebrities, historical figures, all that. Until a recent lawsuit, Character AI did not have any safety measures or disclaimers warning users that they weren’t talking to a real person. What led to this lawsuit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, there was a 14-year-old who grew really attached to his character that he had created. Like you said, Character AI lets you create a character and then interact with that character. And, you know, not surprisingly, kind of like I did in my first experience with ChatGPT, it feels so good that you develop a little bit of an emotional connection. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And so this 14-year-old did that over the course of several months. And then he started opening up about some of the distress that he was feeling. And the character, instead of steering, you know, this 14-year-old towards help, unfortunately the bot allegedly reinforced some suicidal thoughts and eventually the boy ended up taking his life. And so the lawsuit, \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s terrible. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly, it was really kind of horrific and it’s not the only one like this. There’s only a handful at this point, but it really is raising the red flag that these very empathetic responses are sort of like, you know parroting back, which is, again, what some AI does. Uh it can play out really, really poorly. \u003c/span>\u003c/p>\n\u003cp>\u003cstrong>Morgan Sung:\u003c/strong> In January 2026, Character.AI agreed to settle multiple lawsuits that alleged that the chatbot contributed to mental health issues among teenagers. Other companies have faced similar lawsuits, after several users died by suicide, allegedly at the encouragement of chatbots.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So what happened with the eating disorder hotline and Character AI, those are pretty extreme cases. Will most people actually experience those worst case scenarios? In your research, did you find anything about that? Or is it just like, are these just edge cases? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean we don’t have numbers yet. I think it’s really early in the arc of this technology. I think the experts are most worried about platforms that are like Character AI, where you are building a relationship with a character. In their defense, they’re not built as mental health tools, right? These are not marketing themselves as mental health tools. They are, you know, marketing themselves as, “hey, here, we’re going to give you a friend.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yet, you know, like a friend, like you and I probably do with our friends, we lean on our friends. We talk to our friends. We build emotional connections with our friends. We trust our friends for the right advice, right? And these are robots. So that relationship is not uh, you know, built on human connection. And like we can see it can go wrong. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Another concern that I have, you know, as a tech reporter is uh privacy. ChatGPT, for example, isn’t HIPAA compliant. Could you explain what HIPPA is and why it’s necessary with medical information? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean HIPAA is the regulation that keeps all of our data safe. So when you go to the doctor, a doctor is required to keep all of your medical information, you know, totally private. It’s not going to be given anywhere. It’s not going to leak away. That is the privacy regulations. Now, some of these platforms, you know, for example, like Woebot, uh Rosebud is one, which is a platform that’s more like a journaling service. Uh you know, they say they’re HIPAA compliant, but there’s no one regulating them. It’s not like the American Medical Association is regulating them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, that data, you don’t really know where it’s going. You’re trusting these companies who are profit driven. You know, I mean, hopefully Woebot and Rosebud, you know, are following their own promises to their consumers. But there might be other companies that, you know, definitely ChatGPT is not, you know, promising that they’re HIPAA compliant. And, you know, that information is being used, is being put out there to retrain the model. And so, you know, hopefully they’re not gonna sell your data to advertisers. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You know, also, I mean, the kind of a worst-case scenario, this fortunately hasn’t happened yet, but, you know, what if your mental health information gets out there, an insurance company gets wind of that, and your premiums start going up because they know that you’re struggling with something. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh wow. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, you know, again, that hasn’t happen yet. Those are sort of like the worst- case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But again, worst-case scenarios. Right. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Obviously, the priority of pretty much any for profit company is to monetize. But, do AI companies have any incentive to improve as more people turn to their products for therapy, even if they aren’t necessarily mental health specific chatbots? Um, you know, are there better safety measures, more transparency about data collection, especially given the Character AI lawsuit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I think they have that incentive. They also have the incentive to keep you hooked. So I think that’s the sort of like fine line. We’ve seen that with all social media, right? They’re getting a lot better at keeping our attention. AI companies have the same needs and incentives to keep people coming back. And so, you know, I think it’s gonna be a gray area and it’s going to be, unfortunately, like the social media companies, it’s gonna be really up to the creators of these products on whether or not they’re gonna have a really ethical orientation. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Despite all of these issues, therapy is so inaccessible that unfortunately, AI chatbots might feel like the only immediate tool that people have when seeking treatment. How did we get here? Let’s open one last tab. The mental healthcare crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You had mentioned earlier the state of mental health care. Why is it so hard to see a therapist? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean, the demand for mental health services is really at an all-time high, and it’s surged even more, you know, since the pandemic began and continues to do so. I think there’s something like one in five Americans have some kind of a mental health issue, and yet they have a significant barrier to getting to a therapist. You know, I think it’s 55% of counties, people don’t have access to a psychotherapist or a social worker or a psychologist. They’re just aren’t any in that area. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And so, you know, I think because of this issue that these sort of mental health deserts, AI is a kind of natural fill-in. You know, It’s available 24-7. You don’t need insurance to get there. You don’t have a high deductible. Uh, you don’t have to prove to anyone that, you know, that you have a mental health condition. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">You don’t get accepted. Uh, so it’s easy and accessible. And I think that it will mean that more and more people are going to use this and hopefully, they’ll be well-informed consumers. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. You know, given the shortage of providers, and like you mentioned, insurance issues. Um, since the pandemic started, telehealth therapy has become pretty popular. But I’ve seen a lot of complaints about these kind of quick, one-size-fits-all mental health care platforms like BetterHelp, which matches users with Licensed Therapist or Cerebral, which sets users up with a psychiatrist that can prescribe medications like antidepressants or ADHD meds. And both of these services were created to, kind of fill this void that you’re talking about, but at the same time, they’re kind of plagued with their own issues. It seems like making therapy quick and accessible isn’t always as easy as it seems. What do you think? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I think there’s absolutely a role for telehealth. I think there’s absolutely a role for AI therapy. I think anyone would probably say that having a really heartfelt connection with a therapist in an office, live human, feels different than if you are talking to a screen. And the emotional repair that can happen in that session with a live human I think is different and potentially more profound than with a robot. That might change over time. You know, I don’t know how good these things are going to get. They already feel a little bit too good for my own comfort. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Uh, but they might, they might get even better. You know, same thing, I think the telehealth model at this point is pretty early. I think that they are still refining how well those things work. I think it’s similar with AI therapy. And, you know, I think the, the tricky thing here as well with any of these technological solutions is that we are also living in a pretty isolated way in our lives right now. If you’re taking even like your therapy to a computer, that’s one less human that you’re interacting with. And maybe you’re, you know, mental health issues are because you’re dealing with isolation, with estrangement, with disconnection. Those feelings might even become more escalated if you’re, you know, using telehealth or using AI therapy. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I saw both responses and reflections when I was reading these Reddit threads, you know, from people who were in rural places. I knew that they were feeling more isolated using an AI therapy and others who said, “you know, it was a godsend because I was so alone, at least someone was listening to me. ” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For your story on AI therapy, you talked to a bunch of psychologists and, you know, real-life human psychologists, um and, you know, someone from the American Psychological Association. Are human therapists concerned about being replaced by AI? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t hear that from them yet. Number one, they’re still really in high demand. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So I don’t think they’re feeling that crunch yet. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s still a shortage, right? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s still a huge shortage. And I think, they’re, they’re fairly confident that what they offer is different than what AI therapy offers. And, you know, they can pick up on subtle cues that AI, you know, can’t, say like body language or, you know, pace of speech. These things can reveal a lot about our mental health state, and AI can’t pick up on that stuff. So, and in the deeper bonds, the deeper attachment work that you might do in therapy, I think therapists are quite confident that they’re still better at that. Uh, so in this moment, I would say they’re not, they’re not especially worried. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’ve talked about the downsides of AI therapy pretty extensively. Um but, you had mentioned like that they can kind of be a tool in a bigger treatment plan while also seeing a real therapist. If someone is going to use AI therapy, how should they approach it? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Yeah. I think, that’s the message I hope comes across in my reporting, is that, you know, there are these worst case scenarios. Again, I think that the consumer should be educated on how their data is going to be used and understand how the company operates so that they’re not sharing uh really vulnerable information. But I think as a sort of, you know, addition to your yoga, your meditation, your, uh, you know, walks in nature, I think AI can really be a self-regulation tool. And I think it can be used quite well. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You know, I talked to one company, Rosebud, which is a kind of journaling platform, which it asks you questions to kind of inspire you to express whatever’s going on and help you reflect. And it can follow a thread. So if you mentioned something two weeks ago about your relationship and what was going wrong, it will check in with you about what is happening and help you make sense of that. And I was on it. You know, I’m not a huge pen and paper person. You know, I don’t write anything anymore, so my arm hurts really quickly. And so, I enjoy, you know, I like just would pick up my phone and I would journal just, you know, talking to it and it would ask me questions and it felt, you know, fairly similar to a conversation with a friend. And I would always feel quite a bit better afterwards. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, in that sense, I think it can be quite helpful because, you know, maybe I’m in therapy once a week, but I’m having a panic attack on Monday night and my, you know, appointment is not until Thursday. I think in that sense, you know, it’s four o’clock in the morning. I can’t call a human therapist no matter what, even if I do have one. You know, to sit down and have the opportunity to have something that’s engaging me, um, I think can be really helpful. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m really curious, since you started reporting on this story, have you used ChatGPT, uh, not necessarily as a therapist, but you know, as this kind of mental health tool that you’re talking about since? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I wish I had the positive spin to be like, “yes, I’m relying on it all the time.” You know, I didn’t and I don’t. Um, I felt a little bit like one more thing to do. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And I felt similarly, you know, we talked about Lilly at the beginning of the story, and the reason that she stopped using Woebot was not because, you know, it had the crisis alert or it sort of like poorly dealt with her OCD, she got tired of being on her phone. She was like, “I didn’t want to be on my phone anymore. I wanted to talk to someone.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And I feel that. You know, that was, that was, kind of my reasoning, you know, because of my job, I’m on a computer, you know, nearly all day long, and I didn’t want one more thing on the computer or one more thing on my phone. I can imagine, you know, if I was going through a really tough time again, you know, turning to it. Um, luckily, I’m in a bit of a good moment, so I haven’t been using it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. You can unplug now. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly. I’m going to enjoy this moment and ride the wave of goodness. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Thanks again to KQED’s Lesley McClurg: for talking with us about this story. You can check out more of her reporting on healthcare, including this story on AI Therapy at KQED.org. Again, AI therapy tools work best when they’re used in addition to treatment under a licensed professional. But if it’s the only option accessible to you right now, there are AI tools specifically designed for mental health and wellness that might be more useful than the general chatbots like ChatGPT or Claude. For now, let’s close these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios, and is reported and hosted by me, Morgan Sung. \u003c/span>\u003cspan style=\"font-weight: 400\">This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The Close All Tabs team also includes editor Chris Hambrick and audio engineer Brendan Willard. Additional music by APM.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Audience engagement support from Maha Sanad. Jen Chien is our Director of Podcasts, and Ethan Toven-Lindsey is our Editor in Chief.\u003c/span>\u003cb>\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists. San Francisco Northern California Local.\u003c/span>\u003cb>\u003c/b>\u003c/p>\n\u003cp>\u003cb>\u003c/b>Keyboard sounds were recorded on my purple and pink Dustsilver K-84 wired mechanical keyboard with Gateron Red switches. If you have feedback, or a topic you think we should cover, hit us up at CloseAllTabs@kqed.org. \u003cspan style=\"font-weight: 400\">And if you’re enjoying the show, give us a rating on Apple Podcasts or whatever platform you use. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"description": "What happens when your therapist is… a chatbot? For KQED health reporter Lesley McClurg, it started with a late-night spiral over dating. Instead of texting a friend, she opened ChatGPT and got the kind of calm, reassuring advice she needed. It worked… maybe a little too well.Lesley joins Morgan to dig into the rise of AI therapy, why so many people are turning to chatbots for emotional support, and what they might be risking in the process. These systems promise something traditional mental health care often can’t: instant, affordable, judgment-free access. But there are limits and, sometimes, serious consequences. Note: This episode includes discussions of suicide and mental health conditions. Listener discretion is advised. This episode first aired on April 23rd, 2025. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What happens when your therapist is… a chatbot?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">For KQED health reporter Lesley McClurg, it started with a late-night spiral over dating. Instead of texting a friend, she opened ChatGPT and got the kind of calm, reassuring advice she needed. It worked… maybe a little too well.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Lesley joins Morgan to dig into the rise of AI therapy, why so many people are turning to chatbots for emotional support, and what they might be risking in the process. These systems promise something traditional mental health care often can’t: instant, affordable, judgment-free access. But there are limits and, sometimes, serious consequences. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Note:\u003c/b>\u003cspan style=\"font-weight: 400\"> This episode includes discussions of suicide and mental health conditions. Listener discretion is advised.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This episode first aired on April 23rd, 2025 \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4726760100\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/author/lesleymcclurg\">\u003cspan style=\"font-weight: 400\">Lesley McClurg\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, \u003cem>KQED\u003c/em> health correspondent\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/science/1996504/ai-replace-therapist-benefits-risks-unsettling-truths\">\u003cspan style=\"font-weight: 400\">Can AI Replace Your Therapist? The Benefits, Risks and Unsettling Truths\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lesley McClurg, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.npr.org/sections/shots-health-news/2025/04/07/nx-s1-5351312/artificial-intelligence-mental-health-therapy\">\u003cspan style=\"font-weight: 400\">The AI therapist can see you now\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Katia Riddle, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">NPR\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://spectrum.ieee.org/woebot\">\u003cspan style=\"font-weight: 400\">Woebot, a Mental-Health Chatbot, Tries Out Generative AI\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Casey Sackett, Devin Harper, and Aaron Pavez, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">IEEE Spectrum\u003c/span>\u003c/i>\u003ci>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.kqed.org/news/12057327/ai-prophets-and-spiritual-delusions\">AI Prophets and Spiritual Delusions\u003c/a> — \u003ci>Close All Tabs\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.psychologytoday.com/us/blog/urban-survival/202510/new-studies-reveal-mental-health-blindspots-of-ai-chatbots\">New Studies Reveal Mental Health Blindspots of AI Chatbots\u003c/a> — Marlynn Wei, \u003ci>Psychology Today\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.npr.org/2026/04/07/nx-s1-5771707/mental-health-care-workforce-artificial-intelligence-ai\">AI in the mental health care workforce is met with fear, pushback — and enthusiasm\u003c/a> — Rhitu Chatterjee, \u003ci>NPR\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey! You’re listening to Close All Tabs, and I’m Morgan Sung. \u003c/span>\u003cspan style=\"font-weight: 400\">May is Mental Health Awareness Month. With the proliferation of AI tools over the last few years, many people have turned to chatbots for companionship, advice … and even therapy. \u003c/span>\u003cspan style=\"font-weight: 400\">It makes sense — healthcare in the US can be completely inaccessible, especially when it comes to mental health treatment. But in some cases, AI chatbots can put very vulnerable users in danger.\u003c/span>\u003cspan style=\"font-weight: 400\"> In light of that, mental health has been at the forefront of conversations about AI use. \u003c/span>\u003cspan style=\"font-weight: 400\">So today, for Mental Health Awareness Month, we’re re-airing an episode that explores that exact topic. A quick heads up: this episode includes discussion of suicide and mental health conditions, which may be distressing for some listeners. If you or someone you know needs support, we’ll have links to resources in the episode description.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, I was going through a divorce and started dating after my divorce and hadn’t dated in many years and came home after a date one night and was just really anxious and kind of disheveled and needed some advice. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is KQED health reporter Lesley McClurg. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">It was late at night and I had used ChatGPT for, you know, other things and found it pretty helpful and I thought, what about for this moment in my life? And so I asked Chat whether or not I should reach out to this person that I had just dated because I was feeling like the night hadn’t gone that well.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It was late at night. She didn’t want to bug a friend about this, and really, she was feeling pretty vulnerable. She didn’t want to be judged. And so, ChatGPT was right there, ready to cheerfully answer her questions. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I was surprised that it was so good. I just remember after, you know, a few back and forths, I realized that really I was just nervous, really I just needed to take a deep breath. Basically I had created a big storm in my head. And Chat basically was like, “hey, chill, relax, it could have gone well. There’s another way this could have played out, not the sort of devastating reality that you’re playing out right now. Maybe give it a day or two and then reach out.” And so in that moment, it just sort of helped me take the gas off and come back into myself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It was exactly what she needed to hear at the time. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t text the person, which was the right call, and kind of used it as I warmed myself back up into the dating world, and it was really helpful. And so it made me then, as a reporter, start asking, “should I be telling this thing all about my love life? Is this a good idea, privacy-wise, et cetera?” And so that’s where it sort of seeded my reporting going forward. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lesley isn’t the only one turning to ChatGPT for therapy. If you’ve ever dealt with any health insurance company, you’re probably familiar with the hassle of getting care. And mental health care is especially inaccessible. AI chatbots though, they’re convenient, cost little to nothing to use, and in Lesley’s case, can actually be pretty helpful. But a lot of people are also wary of turning to AI for therapy, can you trust it? What are you risking when you share your most vulnerable thoughts with a chatbot? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Access to actual mental health resources has become so limited. Cost and insurance aside, there’s a shortage of licensed human mental health professionals across the country. But can AI therapy really replace actual therapists? Okay, new tab. Does AI therapy work? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Over the course of your reporting, did you meet anyone who actually used an AI chatbot for therapy? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I actually talked to quite a few people who used AI therapy and I went online and read a lot of Reddit threads because this is quite the popular topic. I heard more positive stories than negatives. As a reporter, I wanted to illustrate someone who kind of had a nuanced experience, you know, good and bad. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, Lesley found a woman named Lilly Payne:. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">She had kind of the ideal story to illustrate that, yes, it helped her, but it wasn’t ideal. And so that was sort of like the character that I ended up, you know, focusing on. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In your story, you mentioned that Lilly had turned to AI therapy um during the COVID lockdowns, which were a terrible time for a lot of us. But Lilly wasn’t just experiencing, you know, anxiety and depression and loneliness. Her situation was a little more complicated, right? Can you talk about that? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean in her words, her life basically fell apart. She graduated from college, she had moved to New York City to pursue an arts career, was very excited. And if we can remember, you know, New York was sort of the epicenter of the early days of COVID. It was really bad. Lockdown was really scary and the hospitals were overflowing and it was not a good scene. And so she left her arts career, abandoned her dreams and moved back home, which was pretty painful, to her parents’ home in Kentucky. And she is sort of tucked away, and it just felt like a big failure. And she was really struggling with like, what’s next for my life? Where do I go from here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">It was such a lonely time for so many people. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Lilly. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I was not at a breaking point, but I wasn’t doing awesome. So I was like, “the more help, the better.” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And so in all of that anxiety, she, you know, initially reached out and leaned on a lot of friends, but eventually she felt like she’d kind of worn those supports thin. And so she read about Woebot, this AI therapy platform in a health newsletter. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">So, I gave it a shot because I was like, why not? Everyone’s cooped up in their house. I will talk to this robot. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Initially it was really helpful. It did help her calm herself. I think she said she, you know, even just having it in her pocket helped her feel more in control in her life. I think she relied on it quite a bit in those early days to kind of find her ground again and be able to focus on, you know, re-imagining a new life from there while she was back at home with her parents in Kentucky. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s worth noting that Woebot is a therapy-specific AI chatbot, and it doesn’t use generative AI to respond to users the way that other tools like ChatGPT, or Claude, or DeepSeek do. This means that its interactions with users are a bit more predictable. It’s also engineered to respond the way that a therapist might. So instead of immediately jumping into offering advice, Woebot asks specific questions to encourage users to reflect and do the inner work themselves. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, it was designed by a psychologist. And so, you know, from that perspective, it it really is designed to focus on your mental health. The goal of Woebot is, you know, as a mental health tool, as a wellness tool, I think is how they market themselves. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Woebot is designed to use a set of techniques called cognitive behavioral therapy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">You know, cognitive behavioral therapy helps you reframe your negative thoughts using specific exercises. And, you know, I think as any CBT, which is what it’s acronym is, it feels a little forced, but she did say it did help her reframe those negative thoughts and that she was able to think more more positively. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Can you talk about uh Lilly’s uh other diagnosis that maybe complicated this form of treatment? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">She has obsessive-compulsive disorder, and sometimes that makes her fixate on worst-case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">Most of the time when people think about OCD they think of, just the very cliche like, “oh, you can’t stop washing your hands, you’re afraid of germs.” While that is a very real subtype that people experience, typically OCD like manifests in really taboo intrusive thoughts, and then the physical compulsions stem from trying to keep those themes away. And so, logically, you can know that, like, this doesn’t make sense, it’s not actually happening, but it just, it, it’s not just in your head, like physically it feels so real. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lilly is also diagnosed with anxiety and depression. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">A symptom of depression is suicide ideation eventually, right? So she fixated on the idea that eventually because of her depression, that she may think about killing herself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">My brain would be like, “Oh, you’ve struggled with depression in the past. There’s no saying that one day you won’t want to go through with suicide.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And so she mentioned that she was worried about suicide in a session with Woebot. And Woebot came back and had a crisis alert and said, “hey, you better call the suicide hotline.” And she said, “no, no no, wait a second.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m not experiencing suicidal inclinations, I’m just terrified that I will. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And luckily she knew that, she understood her disorder enough to know that nuance and to know what was happening in her brain because she had done so much previous therapy. But she said, you know, if she hadn’t really understood her disease, having that crisis alert come up may have even added more stress. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lilly Payne: \u003c/b>\u003cspan style=\"font-weight: 400\">I would have freaked out and been like, “oh my gosh, this this thing that is supposed to have this mental health knowledge thinks that I am suicidal. I must be suicidal, I must be a danger to myself.” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, you know, in defense of Woebot, they came back and said, “hey, we’re not, you know, specifically targeting or for people who have OCD. We really are just a wellness tool. “But her story illustrates where AI doesn’t necessarily have the nuance, the understanding — that a human, like a human therapist would have picked up on that. They would have understood that she had OCD and really understood the nuances of that, whereas in this case, Woebot didn’t. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right. It sounds like Wobot was inadvertently validating this intrusive thought that she was having because she has OCD. And when you’re really depressed or anxious, it might be helpful for your feelings to be validated like that. But how does that compare to the recommended treatment for OCD? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean the recommended treatment for OCD is generally exposure therapy. So you expose yourself to whatever you’re scared of. And so in this case, a therapist would work with her in terms of exposing herself to those ideas, probably walk her through, you know, reality, et cetera, in a way that allows her to lean into her fears so that they’re not as scary and sort of wound up and keep going. And sort of overtake her. Whereas you, like a therapist wouldn’t stand up with a red flag and say, “Oh my God, you really are suicidal. Therefore you should call a hotline.” Right? Which is basically what Woebot did. Yeah.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Lilly’s case is just one example of the limits of AI therapy. Responding with a crisis alert wasn’t helpful for her specific needs, but it’s probably good that Woebot even has those guardrails in place. But what happens when AI chatbots go off script? How bad can it get? We’ll get into that when we come back. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">New tab. AI therapy … worst case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So Woebot can’t necessarily respond with the nuance of an actual human therapist. But it seems like it wasn’t giving Lilly bad advice. Um but let’s talk about examples of AI therapy doing the exact opposite of what it’s supposed to do. What happened with the National Eating Disorder Association hotline? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, that didn’t play out very well. They created a bot named Tessa and some of the users found that Tessa was giving them dieting advice. So these are folks \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh god. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Who have, you know, anorexia, bulimia, and somehow Tessa’s wires got crossed and people were getting the exact advice that would be really dangerous for their eating disorders. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Sharon Maxwell: \u003c/b>\u003cspan style=\"font-weight: 400\">The recommendations that Tessa gave me was that I could lose one to two pounds per week, that I should eat no more than 2,000 calories in a day, that I should have a calorie deficit of 500 to 1,000 calories per day. All of which might sound benign to the general listener, however, to an individual with an eating disorder, the focus of weight loss really fuels the eating disorder. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That was Sharon Maxwell, an eating disorder recovery educator, speaking to NPR about her experience with Tessa. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, NEDA, the National Eating Disorder Association, you know, pulled Tessa down and said, “this isn’t working very well.”\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it sounds like they just didn’t have that kind of guardrail in place. Like they didn’t anticipate that. Um, so even if Lilly didn’t really need Woebot to immediately jump into crisis mode, at least it had that guardrail to say, like, “hey, crisis.” But in the past, other AI chatbots have gotten into serious trouble for not responding to users’ red flags and just validating their responses. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And that happened in the case of Character AI, this AI app that lets users personalize an AI companion based on fictional characters, celebrities, historical figures, all that. Until a recent lawsuit, Character AI did not have any safety measures or disclaimers warning users that they weren’t talking to a real person. What led to this lawsuit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, there was a 14-year-old who grew really attached to his character that he had created. Like you said, Character AI lets you create a character and then interact with that character. And, you know, not surprisingly, kind of like I did in my first experience with ChatGPT, it feels so good that you develop a little bit of an emotional connection. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And so this 14-year-old did that over the course of several months. And then he started opening up about some of the distress that he was feeling. And the character, instead of steering, you know, this 14-year-old towards help, unfortunately the bot allegedly reinforced some suicidal thoughts and eventually the boy ended up taking his life. And so the lawsuit, \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s terrible. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly, it was really kind of horrific and it’s not the only one like this. There’s only a handful at this point, but it really is raising the red flag that these very empathetic responses are sort of like, you know parroting back, which is, again, what some AI does. Uh it can play out really, really poorly. \u003c/span>\u003c/p>\n\u003cp>\u003cstrong>Morgan Sung:\u003c/strong> In January 2026, Character.AI agreed to settle multiple lawsuits that alleged that the chatbot contributed to mental health issues among teenagers. Other companies have faced similar lawsuits, after several users died by suicide, allegedly at the encouragement of chatbots.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So what happened with the eating disorder hotline and Character AI, those are pretty extreme cases. Will most people actually experience those worst case scenarios? In your research, did you find anything about that? Or is it just like, are these just edge cases? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean we don’t have numbers yet. I think it’s really early in the arc of this technology. I think the experts are most worried about platforms that are like Character AI, where you are building a relationship with a character. In their defense, they’re not built as mental health tools, right? These are not marketing themselves as mental health tools. They are, you know, marketing themselves as, “hey, here, we’re going to give you a friend.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yet, you know, like a friend, like you and I probably do with our friends, we lean on our friends. We talk to our friends. We build emotional connections with our friends. We trust our friends for the right advice, right? And these are robots. So that relationship is not uh, you know, built on human connection. And like we can see it can go wrong. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Another concern that I have, you know, as a tech reporter is uh privacy. ChatGPT, for example, isn’t HIPAA compliant. Could you explain what HIPPA is and why it’s necessary with medical information? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean HIPAA is the regulation that keeps all of our data safe. So when you go to the doctor, a doctor is required to keep all of your medical information, you know, totally private. It’s not going to be given anywhere. It’s not going to leak away. That is the privacy regulations. Now, some of these platforms, you know, for example, like Woebot, uh Rosebud is one, which is a platform that’s more like a journaling service. Uh you know, they say they’re HIPAA compliant, but there’s no one regulating them. It’s not like the American Medical Association is regulating them. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, that data, you don’t really know where it’s going. You’re trusting these companies who are profit driven. You know, I mean, hopefully Woebot and Rosebud, you know, are following their own promises to their consumers. But there might be other companies that, you know, definitely ChatGPT is not, you know, promising that they’re HIPAA compliant. And, you know, that information is being used, is being put out there to retrain the model. And so, you know, hopefully they’re not gonna sell your data to advertisers. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You know, also, I mean, the kind of a worst-case scenario, this fortunately hasn’t happened yet, but, you know, what if your mental health information gets out there, an insurance company gets wind of that, and your premiums start going up because they know that you’re struggling with something. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh wow. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So, you know, again, that hasn’t happen yet. Those are sort of like the worst- case scenarios. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But again, worst-case scenarios. Right. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Obviously, the priority of pretty much any for profit company is to monetize. But, do AI companies have any incentive to improve as more people turn to their products for therapy, even if they aren’t necessarily mental health specific chatbots? Um, you know, are there better safety measures, more transparency about data collection, especially given the Character AI lawsuit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I think they have that incentive. They also have the incentive to keep you hooked. So I think that’s the sort of like fine line. We’ve seen that with all social media, right? They’re getting a lot better at keeping our attention. AI companies have the same needs and incentives to keep people coming back. And so, you know, I think it’s gonna be a gray area and it’s going to be, unfortunately, like the social media companies, it’s gonna be really up to the creators of these products on whether or not they’re gonna have a really ethical orientation. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Despite all of these issues, therapy is so inaccessible that unfortunately, AI chatbots might feel like the only immediate tool that people have when seeking treatment. How did we get here? Let’s open one last tab. The mental healthcare crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You had mentioned earlier the state of mental health care. Why is it so hard to see a therapist? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I mean, the demand for mental health services is really at an all-time high, and it’s surged even more, you know, since the pandemic began and continues to do so. I think there’s something like one in five Americans have some kind of a mental health issue, and yet they have a significant barrier to getting to a therapist. You know, I think it’s 55% of counties, people don’t have access to a psychotherapist or a social worker or a psychologist. They’re just aren’t any in that area. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And so, you know, I think because of this issue that these sort of mental health deserts, AI is a kind of natural fill-in. You know, It’s available 24-7. You don’t need insurance to get there. You don’t have a high deductible. Uh, you don’t have to prove to anyone that, you know, that you have a mental health condition. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">You don’t get accepted. Uh, so it’s easy and accessible. And I think that it will mean that more and more people are going to use this and hopefully, they’ll be well-informed consumers. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. You know, given the shortage of providers, and like you mentioned, insurance issues. Um, since the pandemic started, telehealth therapy has become pretty popular. But I’ve seen a lot of complaints about these kind of quick, one-size-fits-all mental health care platforms like BetterHelp, which matches users with Licensed Therapist or Cerebral, which sets users up with a psychiatrist that can prescribe medications like antidepressants or ADHD meds. And both of these services were created to, kind of fill this void that you’re talking about, but at the same time, they’re kind of plagued with their own issues. It seems like making therapy quick and accessible isn’t always as easy as it seems. What do you think? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I think there’s absolutely a role for telehealth. I think there’s absolutely a role for AI therapy. I think anyone would probably say that having a really heartfelt connection with a therapist in an office, live human, feels different than if you are talking to a screen. And the emotional repair that can happen in that session with a live human I think is different and potentially more profound than with a robot. That might change over time. You know, I don’t know how good these things are going to get. They already feel a little bit too good for my own comfort. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Uh, but they might, they might get even better. You know, same thing, I think the telehealth model at this point is pretty early. I think that they are still refining how well those things work. I think it’s similar with AI therapy. And, you know, I think the, the tricky thing here as well with any of these technological solutions is that we are also living in a pretty isolated way in our lives right now. If you’re taking even like your therapy to a computer, that’s one less human that you’re interacting with. And maybe you’re, you know, mental health issues are because you’re dealing with isolation, with estrangement, with disconnection. Those feelings might even become more escalated if you’re, you know, using telehealth or using AI therapy. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">I saw both responses and reflections when I was reading these Reddit threads, you know, from people who were in rural places. I knew that they were feeling more isolated using an AI therapy and others who said, “you know, it was a godsend because I was so alone, at least someone was listening to me. ” \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For your story on AI therapy, you talked to a bunch of psychologists and, you know, real-life human psychologists, um and, you know, someone from the American Psychological Association. Are human therapists concerned about being replaced by AI? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t hear that from them yet. Number one, they’re still really in high demand. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">So I don’t think they’re feeling that crunch yet. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s still a shortage, right? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s still a huge shortage. And I think, they’re, they’re fairly confident that what they offer is different than what AI therapy offers. And, you know, they can pick up on subtle cues that AI, you know, can’t, say like body language or, you know, pace of speech. These things can reveal a lot about our mental health state, and AI can’t pick up on that stuff. So, and in the deeper bonds, the deeper attachment work that you might do in therapy, I think therapists are quite confident that they’re still better at that. Uh, so in this moment, I would say they’re not, they’re not especially worried. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’ve talked about the downsides of AI therapy pretty extensively. Um but, you had mentioned like that they can kind of be a tool in a bigger treatment plan while also seeing a real therapist. If someone is going to use AI therapy, how should they approach it? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Yeah. I think, that’s the message I hope comes across in my reporting, is that, you know, there are these worst case scenarios. Again, I think that the consumer should be educated on how their data is going to be used and understand how the company operates so that they’re not sharing uh really vulnerable information. But I think as a sort of, you know, addition to your yoga, your meditation, your, uh, you know, walks in nature, I think AI can really be a self-regulation tool. And I think it can be used quite well. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You know, I talked to one company, Rosebud, which is a kind of journaling platform, which it asks you questions to kind of inspire you to express whatever’s going on and help you reflect. And it can follow a thread. So if you mentioned something two weeks ago about your relationship and what was going wrong, it will check in with you about what is happening and help you make sense of that. And I was on it. You know, I’m not a huge pen and paper person. You know, I don’t write anything anymore, so my arm hurts really quickly. And so, I enjoy, you know, I like just would pick up my phone and I would journal just, you know, talking to it and it would ask me questions and it felt, you know, fairly similar to a conversation with a friend. And I would always feel quite a bit better afterwards. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">So, in that sense, I think it can be quite helpful because, you know, maybe I’m in therapy once a week, but I’m having a panic attack on Monday night and my, you know, appointment is not until Thursday. I think in that sense, you know, it’s four o’clock in the morning. I can’t call a human therapist no matter what, even if I do have one. You know, to sit down and have the opportunity to have something that’s engaging me, um, I think can be really helpful. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m really curious, since you started reporting on this story, have you used ChatGPT, uh, not necessarily as a therapist, but you know, as this kind of mental health tool that you’re talking about since? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">I wish I had the positive spin to be like, “yes, I’m relying on it all the time.” You know, I didn’t and I don’t. Um, I felt a little bit like one more thing to do. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And I felt similarly, you know, we talked about Lilly at the beginning of the story, and the reason that she stopped using Woebot was not because, you know, it had the crisis alert or it sort of like poorly dealt with her OCD, she got tired of being on her phone. She was like, “I didn’t want to be on my phone anymore. I wanted to talk to someone.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">And I feel that. You know, that was, that was, kind of my reasoning, you know, because of my job, I’m on a computer, you know, nearly all day long, and I didn’t want one more thing on the computer or one more thing on my phone. I can imagine, you know, if I was going through a really tough time again, you know, turning to it. Um, luckily, I’m in a bit of a good moment, so I haven’t been using it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. You can unplug now. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Lesley McClurg: \u003c/b>\u003cspan style=\"font-weight: 400\">Exactly. I’m going to enjoy this moment and ride the wave of goodness. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Thanks again to KQED’s Lesley McClurg: for talking with us about this story. You can check out more of her reporting on healthcare, including this story on AI Therapy at KQED.org. Again, AI therapy tools work best when they’re used in addition to treatment under a licensed professional. But if it’s the only option accessible to you right now, there are AI tools specifically designed for mental health and wellness that might be more useful than the general chatbots like ChatGPT or Claude. For now, let’s close these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios, and is reported and hosted by me, Morgan Sung. \u003c/span>\u003cspan style=\"font-weight: 400\">This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The Close All Tabs team also includes editor Chris Hambrick and audio engineer Brendan Willard. Additional music by APM.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Audience engagement support from Maha Sanad. Jen Chien is our Director of Podcasts, and Ethan Toven-Lindsey is our Editor in Chief.\u003c/span>\u003cb>\u003c/b>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Some members of the KQED podcast team are represented by The Screen Actors Guild, American Federation of Television and Radio Artists. San Francisco Northern California Local.\u003c/span>\u003cb>\u003c/b>\u003c/p>\n\u003cp>\u003cb>\u003c/b>Keyboard sounds were recorded on my purple and pink Dustsilver K-84 wired mechanical keyboard with Gateron Red switches. If you have feedback, or a topic you think we should cover, hit us up at CloseAllTabs@kqed.org. \u003cspan style=\"font-weight: 400\">And if you’re enjoying the show, give us a rating on Apple Podcasts or whatever platform you use. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In 2018, researcher Eva Galperin made a discovery about a colleague. He had been sexually abusing women for decades, and threatening to expose their private information using “stalkerware” — hidden applications that allow people to spy on another person’s private life through their mobile device. This set Eva on a new path. She went on to found the Coalition Against Stalkerware, a network of researchers and advocacy groups working to limit the spread of stalkerware and support survivors of tech-enabled abuse. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Eva joins Morgan to talk about how her background in cybersecurity allowed her to help countless survivors of stalkerware abuse, and how activists and researchers are beginning to turn the tide against a sprawling, largely hidden industry. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4327771430\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.eff.org/about/staff/eva-galperin\">\u003cspan style=\"font-weight: 400\">Eva Galperin\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, director of cybersecurity at the Electronic Frontier Foundation\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stopstalkerware.org/\">\u003cspan style=\"font-weight: 400\">What is stalkerware?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Coalition Against Stalkerware \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2026/02/09/hacked-leaked-exposed-why-you-should-stop-using-stalkerware-apps/\">\u003cspan style=\"font-weight: 400\">Hacked, leaked, exposed: Why you should never use stalkerware apps\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lorenzo Franceschi-Bicchierai, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.theverge.com/2018/2/21/17035552/sexual-assault-harassment-whisper-network-reporting-failure-marquis-boire\">\u003cspan style=\"font-weight: 400\">When whisper networks let us down\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Sarah Jeong, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The Verge\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.vice.com/en/article/spyware-company-spyfone-terabytes-data-exposed-online-leak/\">\u003cspan style=\"font-weight: 400\">Spyware Company Leaves ‘Terabytes’ of Selfies, Text Messages, and Location Data Exposed Online\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lorenzo Franceschi-Bicchierai, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Vice \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2021/10/19/stalkerware-security-phone-data-thousands/\">\u003cspan style=\"font-weight: 400\">A massive ‘stalkerware’ leak puts the phone data of thousands at risk \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Zack Whittaker, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2022/12/17/support-king-ftc-spytrac/\">\u003cspan style=\"font-weight: 400\">Support King, banned by FTC, linked to new phone spying operation\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Zack Whittaker, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.eff.org/deeplinks/2025/11/eff-teams-av-comparatives-test-android-stalkerware-detection-major-antivirus-apps\">EFF Teams Up With AV Comparatives to Test Android Stalkerware Detection by Major Antivirus Apps \u003c/a>— Eva Galperin, \u003ci>Electronic Frontier Foundation\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">A full transcript will be available 1–2 workdays after the episode’s publication.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\n",
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She went on to found the Coalition Against Stalkerware, a network of researchers and advocacy groups working to limit the spread of stalkerware and support survivors of tech-enabled abuse. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Eva joins Morgan to talk about how her background in cybersecurity allowed her to help countless survivors of stalkerware abuse, and how activists and researchers are beginning to turn the tide against a sprawling, largely hidden industry. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4327771430\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.eff.org/about/staff/eva-galperin\">\u003cspan style=\"font-weight: 400\">Eva Galperin\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, director of cybersecurity at the Electronic Frontier Foundation\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stopstalkerware.org/\">\u003cspan style=\"font-weight: 400\">What is stalkerware?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Coalition Against Stalkerware \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2026/02/09/hacked-leaked-exposed-why-you-should-stop-using-stalkerware-apps/\">\u003cspan style=\"font-weight: 400\">Hacked, leaked, exposed: Why you should never use stalkerware apps\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lorenzo Franceschi-Bicchierai, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.theverge.com/2018/2/21/17035552/sexual-assault-harassment-whisper-network-reporting-failure-marquis-boire\">\u003cspan style=\"font-weight: 400\">When whisper networks let us down\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Sarah Jeong, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The Verge\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.vice.com/en/article/spyware-company-spyfone-terabytes-data-exposed-online-leak/\">\u003cspan style=\"font-weight: 400\">Spyware Company Leaves ‘Terabytes’ of Selfies, Text Messages, and Location Data Exposed Online\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Lorenzo Franceschi-Bicchierai, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Vice \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2021/10/19/stalkerware-security-phone-data-thousands/\">\u003cspan style=\"font-weight: 400\">A massive ‘stalkerware’ leak puts the phone data of thousands at risk \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Zack Whittaker, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://techcrunch.com/2022/12/17/support-king-ftc-spytrac/\">\u003cspan style=\"font-weight: 400\">Support King, banned by FTC, linked to new phone spying operation\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Zack Whittaker, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">TechCrunch \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.eff.org/deeplinks/2025/11/eff-teams-av-comparatives-test-android-stalkerware-detection-major-antivirus-apps\">EFF Teams Up With AV Comparatives to Test Android Stalkerware Detection by Major Antivirus Apps \u003c/a>— Eva Galperin, \u003ci>Electronic Frontier Foundation\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "the-h-1b-visa-process-but-make-it-a-video-game",
"title": "The H-1B Visa Process But Make It a Video Game",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Life on an H-1B visa — a visa that lets U.S. companies hire foreign-born workers for specialized jobs — is difficult, unpredictable, and has gotten even harder under the Trump administration. A new gaming studio, Reality Reload, is trying to capture that experience in a mobile game. It’s called H1B.Life, and it simulates the difficult choices, competing priorities, and personal sacrifices visa holders face — complete with chaotic design elements, like all-powerful “gods” who control your fate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">KQED reporter Azul Dahlstrom-Eckman joins Morgan to break down the game’s surprising design choices, the mission behind it, and the stories he heard from people navigating the H1-B process. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC2401184331\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/author/adahlstromeckman\">\u003cspan style=\"font-weight: 400\">Azul Dahlstrom-Eckman\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, reporter at \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/news/12076756/what-does-it-take-to-get-a-h-1b-visa-this-video-game-shows-just-how-complicated-it-is\">\u003cspan style=\"font-weight: 400\">What Does It Take to Get a H-1B Visa? This Video Game Shows Just How Complicated It Is \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Azul Dahlstrom-Eckman, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.businessinsider.com/meta-google-amazon-microsoft-h-1b-visa-applications-decline-2026-4\">Meta, Google, and Amazon slash H-1B petitions after Trump’s visa crackdown\u003c/a> — Geoff Weiss, Melia Russell, Andy Kiersz, and Alex Nicoll, \u003ci>Business Insider \u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.insidehighered.com/news/government/state-policy/2026/01/29/faculty-warn-against-state-bans-h-1b-visas\">Faculty Warn Against State Bans on H-1B Visas\u003c/a> — Jessica Blake, \u003ci>\u003ci>Inside Higher Ed \u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.the-scientist.com/h-1b-visa-restrictions-will-hurt-america-s-research-potential-experts-say-74267\">H-1B Visa Restrictions Will Hurt America’s Research Potential, Experts Say\u003c/a> — Shelby Bradford, PhD, \u003ci>\u003ci>\u003ci>The Scientist \u003c/i>\u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/trump-immigration-visa-secrutiny-tech/\">US Tech Visa Applications Are Being Put Through the Wringer \u003c/a>— Lauren Goode, \u003ci>\u003ci>\u003ci>\u003ci>Wired \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/made-in-china-a-new-game-turns-the-h-1b-visa-system-into-a-surreal-simulation/\">\u003cspan style=\"font-weight: 400\">A New Game Turns the H-1B Visa System Into a Surreal Simulation \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Zeyi Yang, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Wired \u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hi, it’s Morgan. Be honest with me, how many tabs do you have open? Feeling a little overwhelmed by closing them? Well, we have an episode for you. If you like our deep dives and wanna hear more, please rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show and tell your friends about us too. Okay, let’s get to the episode. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Quick note: in this episode we use the term “immigrant” in a broad sense to refer to people living and working in the U.S. on H-1B visas. In legal terms the H1-B is a nonimmigrant temporary visa, though many visa holders hope to stay in the U.S. long term. \u003c/span>\u003cspan style=\"font-weight: 400\">Every March, a corner of the Chinese social media app Red Note gets flooded with posts about Chick-fil-A. The users go all out, buying Chick-fil-A keychains, changing their profile pictures to the red and white chicken logo, and of course, treating themselves to a hearty meal of a chicken sandwich and waffle fries. You’ll often see the same emojis in each post: prayer hands, a chicken, and an American flag. \u003c/span>\u003cspan style=\"font-weight: 400\">All of these users are applying for the H-1B visa, a visa for highly skilled immigrants sponsored by an employer. Many come to Silicon Valley to work in tech. Hundreds of thousands of hopefuls apply every year, but only 85,000 applicants are selected. So, what does this have to do with fried chicken? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It turns out that there’s a tradition amongst Chinese H-1B applicants here in the United States that they believe that eating a lot of Chick-fil-A and just generally associating with Chick-fil-A brings you luck and will increase your chances of getting selected in the H-1B lottery. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Azul Dahlstrom-Eckman is a reporter at KQED. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">And apparently, if you go to a Chick-fil-A here in the Bay Area around March, you’re likely to see a lot of Chinese immigrants who potentially could be H-1B applicants eating there. And it’s not really clear where this started, but it’s definitely a thing. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Azul said that this trend, the annual Chick-fil-A frenzy on social media, is part of a much bigger story. To even apply for an H-1B visa, you need an employer to sponsor you, which means that you need to have a job offer. It doesn’t guarantee a visa, just that you can enter the lottery. The process for getting an H-1B Visa has been changing, and a system that was already difficult has become even harder for applicants. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It is true that with the Trump administration, there has been a lot of changes specifically to this year’s H-1B visa process. The first is that there’s now a $100,000 fee if a company wants to sponsor somebody who isn’t currently living in the country. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In wake of the changes and very steep application fee, some universities and companies implemented a hiring freeze for H-1B applicants. And the ones that are still hiring are sponsoring far fewer visas than in previous cycles. The updated application system isn’t totally random anymore. Higher paid applicants have a better chance of being picked now. But for the most part, the application process feels like a game of luck. At the end of the day, it’s still a lottery. Which is why good luck traditions, like getting Chick-fil-A during the registration window, have become baked into the modern mythology of the American immigrant experience. \u003c/span>\u003cspan style=\"font-weight: 400\">It can all feel like a game, one in which the rules seem arbitrary and unpredictable. So when Azul heard about a studio turning that experience into a playable app, it made perfect sense. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life is a game that tries to simulate the experience of an immigrant who’s trying to get H1-B visa status. And it’s a pretty early prototype now. Basically, it’s sort of like a text-based decision tree on your smartphone. And I played a demo of it, and it was actually kind of interesting. \u003c/span>\u003cspan style=\"font-weight: 400\">So one of the opening scenes of the game says, during high school, you spent hours and hours on your laptop binging Gilmore Girls on shady, unauthorized streaming websites. Everything in your drowsy new town reminds you of the show. If it wasn’t for Lorelai and Rory, you might have never decided to… and then there’s like two decisions, and one is study journalism or come to New England. And I was like, wow, that’s really oddly specific. And it turns out that H1B.Life is based on real-life interviews from H1-B applicants, specifically Chinese immigrants living in Silicon Valley. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re diving into H1B.Life today, the arduous application process, how capricious policy changes impact the trajectory of an immigrant’s entire life, and the cost of chasing a dream, all wrapped up in a mobile game. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Before we talk about the game itself, let’s get into the reality that inspired it. And as always, we’re starting by opening a new tab: Life on an H-1B Visa. Last month, the annual Game Developers Conference took over San Francisco. The Asian Art Museum was hosting a showcase for a game that involved chance, timing, and bureaucracy to, “determine who stays and who is deported.” The game was H1B.Life. Azul had heard about the game and decided to check it out. At the event, he talked to a few people about their own experiences with the immigration system. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">The first person I talked to, his name was Donduk Dovdon, and he’s an ethnically Mongolian, Chinese national who now is a U.S. Citizen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">So I came to States 12 years ago for my master’s degree in Washington, D.C. And eventually I got H-1B, and then later I got green card. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk said the process demands a lot of sacrifice and that it can be hard to ever feel secure about the future. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He told me it is a very hard and arduous process to get H-1B status. And then even once you have H-1B status, you’re still not secure. You have to work towards getting a green card and then citizenship. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t see my parents for 10 years. I didn’t see any of my relatives for 10 years. So I think that’s still very emotional for me to say. Like, I eventually went back, I think, two years ago when I became citizen. It was so emotional. And I feel… I miss them, they miss me, a huge chapter of our lives…ten years, like many Americans, it’s just unimaginable. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk’s 10-year gap without seeing his family may be on the extreme end. H-1B visa holders are technically allowed to travel internationally and re-enter the country, as long as their visa stamp is still valid. But he’s not alone. The decision to stay in the U.S. is often driven by fear of not being allowed back in. Over the last year, given the heightened scrutiny of visa holders and the Trump administration’s immigration crackdown, some legal experts, universities, and even tech companies who employ visa holders have cautioned against international travel. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Concerns about travel aside, taking time off to visit family abroad often depends on your employer’s time off policy. H-1B visas hinge on employment. Changing jobs involves a new sponsor and another mountain of paperwork. Some H- 1B visa holders have spoken out about feeling trapped abusive work environments because of their visa status. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">When I was on H-1B, I met various shady employers who technically did not pay me, which was illegal. And it was like, if you dare to report me, you will get your H-1B revoked. So eventually, I was lucky enough and I left that organization, but I heard other people, in order just to get one H-1B, worked for three years free. And after work, they work at a restaurant or bubble tea store illegally for three years. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Getting picked in the visa lottery doesn’t guarantee long-term stability either. H-1B visas have a 6-year cap and visa holders have to spend a full year outside of the U.S. before they can reapply. Donduk mentioned one of his friends, who’s also Chinese Mongolian. He recently had to say goodbye to her. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">She self-deported herself three or four days ago. We were at the airport. She was on H-1B for five years, but no companies was willing to sponsor her green card. She spent 14 years in the States. She even bought a house. And then she sold the house, sold the car, and moved back. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Visa status can be all consuming. At the showcase, Azul spoke with another attendee who’s currently on a different work-based visa. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He said that whenever he meets up with other visa holders, the number one thing that they ask each other is ‘what visa are you on? ‘ because it has such a powerful determining factor over what you do, who you date, where you live, where you work. You have to keep your employer happy and they have to continue to sponsor you. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Azul Dahlstrom-Eckman: \u003c/b>You might need to take a job that takes you traveling out of the country, but with the Trump administration, you know, maybe it’s hard for you to get back into the country based on your country of origin. So I think people are constantly taking risks and living under uncertainty, you know, from one presidential administration to the next. They’re not sure how these rules surrounding H-1B status are going to change. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In his reporting, Azul talked to an immigration lawyer based in Silicon Valley, Sophie Alcorn. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">The game metaphor made sense to her that the H-1B process is sort of like a game. She said that her two young sons invite her to play video games when she’s home and she says… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Sophie Alcorn: \u003c/b>\u003cspan style=\"font-weight: 400\">You guys, I’m already playing one of the hardest video games. I don’t need to play another game because the immigration system is so complicated as it is. There’s randomness, there’s luck, there’s skill, there is strategy. There’s trying to go around and collect like, badges and items to upskill to be able to get to the next level just like in a game. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">In games, players are the most affected by the rules, but they also have the least control over them. Right? Players are beholden to the rules but the people that make the rules are not playing the same game. I mean, you could say that we’re now playing on difficulty level hard with the Trump administration. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, let’s talk about the game itself, H1B life. Donduk, the guy who just got his American citizenship, actually thought the prototype he played was too realistic. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He said that the gameplay was a little triggering for him, it was too real. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re going to get into that after this break. But first, we wanted to remind you that Close All Tabs depends on listeners like you to keep us going. You can support us by becoming a member at donate.kqed.org/podcasts. Okay, more about the game after the break. Stick with us. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Welcome back. We’re getting into this game, H1B.Life. Who is it for? How does it work? And can it really help make sense of the immigration process? Let’s open a new tab: How to play the H1-B Visa game. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>The immigration system, at times, can seem like a black box to applicants, lawyers, and maybe most of all, to natural born American citizens who’ve never needed to think about this. The seemingly arbitrary rules that can change at the whims of an unseen entity, the gravity of every single decision, the pressure to succeed as the perfect model immigrant, that is the experience that developers are trying to capture in H1B.Life. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] America the big and beautiful country, but you need a visa. Be talented, big brain, build chips, then you might get an H-1B visa .\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s a trailer for H1B.Life, which is still a very long way from being playable. The Kickstarter hasn’t even launched yet, but Azul got to try a demo. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s basically like this text-based decision tree. The top half of the screen is like a text prompt and the bottom half is like, a series of choices. And then as you play through the game, you select different choices. There are these like four core attributes that you need to maintain. It’s intelligence, wealth, social support, and burnout rate, right? So this kind of like simulating. The things that it takes to be a person going through the H-1B visa process. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] You make smart choices to get that visa and stay. What separates winning from losing is how you react when fate happens. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">As you play, you’re presented with these different choices, like you’re done with your study abroad program and you go back home to Shanghai and you want to pursue journalism. But maybe you can get a job in this field and get an H-1B visa, so you decide to put off your dream and pursue something else. And as you do that, your core attributes sort of change. And so you’re having to sort of weigh those choices. \u003c/span>\u003cspan style=\"font-weight: 400\">You can spend social capital, instead of going to, you know, your friend’s birthday party, you stay late at work because, you know, you’re trying to get sponsored, right? So your social support goes down, but you know your intelligence goes up, right? Like, that’s kind of the balancing act. Then what’s promised in subsequent versions of the game is that if those core attributes run out, it triggers a sort of like slot machine feature where different gods decide players fates, and that’s sort of supposed to describe this random nature of the H-1B visa process. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And don’t forget the immigration gods: code god, free god, fried chicken god, even orange god.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Can you tell us more about these different gods in the game? I know there’s one called the orange god. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">So the orange god is the one that caught my eye. The orange god bears a very strong resemblance to Donald Trump. And the orange god claims to control everything and has already changed the policy 500 times before you finish reading the sentence. That’s what the description of the orange is. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">He’s the newest God in this universe. He’s very powerful. He can destroy your life any minute he wants, and he usually do. So you have to be very careful of him. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Alison Yang, the founder of the game studio, Reality Reload. She told Azul about the other gods in the game. So there’s the code god, who looks like a cyborg and is obsessed with tech and optimization. The free god resembles the Statue of Liberty and is supposed to represent the American dream of a free society. And the fried chicken god? A nod to the annual Chick-fil-A tradition. And that god…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">…According to the game description, keeps you surviving through the power of fast food grease. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">[Laughter] Reality Reload is a game studio made up of immigrants, developers, designers, and journalists. The founder, Allison, has a background in journalism. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">I love journalism, but over the years, as an editor and a reporter, I realized less and less people are reading long form, but there’s so much stories and information we want to pass on. I had the luck to step into the game industry for 7-8 years now, and I realized it’s the opposite. Like, people spend a massive amount of time in a the game. They complained one of my games to be too short, play is two hours. At the same time, they would complain that one of my articles is too long. So I thought, what if I turn it around, like a trojan horse. Like we wrap the news or information into a game and people doesn’t have to know that. They’re just playing something fun and they’re exposed to information anyway. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, as Allison told Azul, the point of H1B.Life is to educate people about the complexities of the immigration system. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">I think they started with the H-1B visa because it’s like this caricature of the visa system. It’s highly sought after. It’s very competitive, but they realized that it’s not just H-1B visas, it’s the whole United States Immigration System. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The Reality Reload team initially designed the game based on their own experiences as Chinese immigrants in Silicon Valley. They conducted dozens of interviews with other Chinese immigrants for storylines in the game. But the team quickly realized that this experience is more universal than they first believed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s kind of funny because there is internal tensions between people of different origin who are competing for the same visa. But when we were talking to them, we realized it’s the same rat race, and you’re competing with each other not because the other party is evil or better, it’s because you have to. And then everyone’s, or every context, country of origin have their own dilemma. Like when we talk to Latino people from Bolivia…here it’s already very hard to find a job, but people at home find it very difficult to believe they couldn’t find money in the States. They have to mitigate through that. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I talked to my physician who is Indian, and she said their problem is even if they get a visa, there are too many Indian visa holders, they have to wait, I’m sure this number is not right, but she said 100 years to get a green card. So it’s like different versions of a game. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life revolves around choices and rules, which the player may or may not know about until they break one. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">And the rules are changing every day. The player usually the one who has the least power or say, but they are the one we have to play through. So that tension is something we want to focus on. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Allison did admit that early versions of the game were maybe too realistic. She told Azul that when they ran play tests, some people, like Donduk, found it a bit traumatic because they’ve dealt with this in real life. Donduk thought the game was triggering and not playful enough for a typical video game. Here’s Azul again. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">But he did think that it could have an application in like corporate diversity trainings. You could imagine like being at Google and a lot of your coworkers are H1B sponsors, being like, wow, I didn’t know that you had to go through that to get here, you know? And then that’s so different from how a United States citizen would get here. So that’s like, one potential application. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life is still a prototype. The Reality Reload team is still interviewing other immigrants to weave their experiences into the story. And they plan to add more fantasy and play to the game before it launches. Azul mentioned one mini game in the works, which involves juggling. Your hands are full with a social life, maintaining grades, and looking for a job that’ll sponsor you, all while checking emails from your immigration lawyer. This is core to the game, managing the tension between competing priorities. It prompts players to consider what they want more: to pursue their dreams, or to fit the mold of an ideal immigrant in order to stay in the country. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">At the beginning we thought we were going to do a simple visa simulation game and now we realize it’s more about how people figure out what kind of life they want, where they want it to be. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which is also a sentiment that almost all employment-based visa holders have to consider. Except, unlike in the game, there’s no decision tree guiding their path. They have to make these choices for themselves. What does life look like when it’s not dictated by a precarious visa status? Let’s open another new tab: the post-visa midlife crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">For Donduk Dovdon, he came here as a student and he was pursuing a master’s degree. And now he needs to decide where he’s going to work, not based on what he wants to do, but based on who will sponsor him for an H-1B visa. After you get an H1B Visa, then you’re on a six-year timeline where you have to hit certain benchmarks in order to get a green card. After 10 years of uncertain visa status…once he got his U.S. citizenship, he basically had like a midlife crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">Because before, when I was on H1B, the only thing I had, my goal was to survive and be in this country. So I do whatever it takes to get a job that sponsors me for H-1B. And I do whatever it takes make my boss happy. But when I eventually got a green card, I finally had the privilege to think like an American, like, oh, what do I actually want to do with my life? I think now I’m still figuring out like what do I actually want to do? Now I’m like a 21 years old American, just graduated from college. I have all the opportunities finally opened up for me and I remember when I became citizen and I decided to quit PhD that was the hardest time in my life because like I’m like now finally I can move to anywhere in the States. I can be a bartender in Miami, but do I really want to be? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Donduk Dovdon: \u003c/b>I don’t know. Like I spent two months wondering where should I go next. And I know some other also H-1B workers, they were like of the best coders as a company or program manager or whatever. And then when they got a green card, some guys, I know one guy, he quit and he moved to Midwest and he opened a bakery because that’s what he actually is passionate about. And I think it’s just, it’s like, finally as immigrants, like when we got our green card of citizenship, we finally have the privilege to ponder what Americans did probably around 18 years old, or early 20s, like what do you actually want to achieve? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do I really want to do with my life? It’s a conundrum that American citizens can ponder at any age, but most consider it when they’re teenagers or fresh out of college. Maybe a couple years into your career, you realize that it’s not for you and you can pivot. But if your legal status in this country hinges on being able to do one highly specialized job, you don’t get to pivot. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">Your whole reason for being in the country is holding these special degrees, this special job and at the end of the day, that’s not all anyone is. Nobody is just an H-1B visa holder. Like, they’re complex people with multitudes of desires and I think feeling the weight of that lift can be unsettling for people. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk, for one, questioned whether this pressure is worth it for everyone. He told Azul that he was glad to stay in the United States, which, despite everything, is a safer and more free place for him as an openly gay, ethnically Mongolian person. But, if he knew that he could live in China without fear of persecution… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">I think the U.S. is getting harder and harder to stay here for immigrants. Like, you have to evaluate, what do you value more. If you can live a comfortable life in your back home country and you value your family connections, do you really want to spend 10, 15 years here just working like a dog to get a green card here? And also we heard many other stories like some immigrants, eventually they moved to Singapore or Canada and they found happiness there. Or even some move to Africa. It’s not like U.S. is the only place you can be happy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fewer international students are interested in studying in the U.S. Last year, international enrollment in American universities dropped 17%. Both Texas and Florida have banned H-1B hiring at public universities. Many scientists have raised concerns that the U.S. will lose its competitive edge in research between DOGE enforced funding cuts and H- 1B hiring freezes. But, as for working in the U.S., outside of academia? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">U.S. Citizen and Immigration Services said that they did hit their cap this year. So obviously there is still a demand for H-1B visas, but the Trump administration has made it a lot harder to get an H-1B visa. A lot of the Reality Reload team are Chinese immigrants and coming here, they’ve had the same experiences as the people they interviewed for these stories. I think it is very personal and part of why they wanted to give a voice to this experience because it is so pervasive in, you know, especially in like, the Bay area or other places where there’s a high need for specialized immigrant labor. This is really a huge thing and I think it’s not something that a lot of American citizens are aware of. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do you think the game says about the intersection of technology and very bureaucratic systems like the immigration process? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">Immigrants feel the whiplash of American government policies from like, Democrat to Republican, maybe more than most groups here in the country, and how it can upend their lives. And so I think this is a way for immigrants to tell their experiences and for them to feel seen and maybe to inject a little bit of critique into real life. Sometimes, like the experience can feel so arbitrary or so gamified. So maybe a game is the best way to understand and work towards making these processes better, or at least like, explain them. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I have the privilege of being a natural-born U.S. Citizen. Both of my parents immigrated here when they were young, and I’ve never had to navigate the complexities of the immigration system myself. Many of my close family members have dealt with that, but I admit that even as a journalist, I struggle to differentiate between types of visas and what you can do with them: H-1B, OPT, EB-3, O-1, L-1B, K-1? It’s a dialect that’s unintelligible to a lot of natural born citizens. There’s a whole other world of paperwork and red tape that most Americans never have to think about. But that doesn’t mean it’s unimportant. So how do you get through the doom scrolling and get American citizens to understand the real life impact of these shifting immigration policies?\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Like Allison pointed out, people who aren’t inclined to spend 20 minutes reading about visa changes, may be more convinced to spend 20 minutes in a game, trying to avoid the wrath of the orange god. Through surreal slot machines, fickle deities, and some skill juggling, games like H1B.Life can open players up to an unseen reality that exists right in front of them, one that might affect their friends, their coworkers, and their neighbors every day. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Special thanks to Azul Dahlstrom-Eckman for sharing this story along with the interview recordings you heard today. You can find a link to Azul’s story and more about H-1B.Life and the immigrant experience in our show notes. \u003c/span>\u003cspan style=\"font-weight: 400\">Okay, let’s close all these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor Chris Hambrick and audio engineer, Brendan Willard. Additional music by APM. Audience engagement support from Maha Sanad, Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local. This episode’s keyboard sounds were submitted by Alex Tran, and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Life on an H-1B visa — a visa that lets U.S. companies hire foreign-born workers for specialized jobs — is difficult, unpredictable, and has gotten even harder under the Trump administration. A new gaming studio, Reality Reload, is trying to capture that experience in a mobile game. It’s called H1B.Life, and it simulates the difficult choices, competing priorities, and personal sacrifices visa holders face — complete with chaotic design elements, like all-powerful “gods” who control your fate.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">KQED reporter Azul Dahlstrom-Eckman joins Morgan to break down the game’s surprising design choices, the mission behind it, and the stories he heard from people navigating the H1-B process. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC2401184331\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/author/adahlstromeckman\">\u003cspan style=\"font-weight: 400\">Azul Dahlstrom-Eckman\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, reporter at \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.kqed.org/news/12076756/what-does-it-take-to-get-a-h-1b-visa-this-video-game-shows-just-how-complicated-it-is\">\u003cspan style=\"font-weight: 400\">What Does It Take to Get a H-1B Visa? This Video Game Shows Just How Complicated It Is \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Azul Dahlstrom-Eckman, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">KQED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.businessinsider.com/meta-google-amazon-microsoft-h-1b-visa-applications-decline-2026-4\">Meta, Google, and Amazon slash H-1B petitions after Trump’s visa crackdown\u003c/a> — Geoff Weiss, Melia Russell, Andy Kiersz, and Alex Nicoll, \u003ci>Business Insider \u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.insidehighered.com/news/government/state-policy/2026/01/29/faculty-warn-against-state-bans-h-1b-visas\">Faculty Warn Against State Bans on H-1B Visas\u003c/a> — Jessica Blake, \u003ci>\u003ci>Inside Higher Ed \u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.the-scientist.com/h-1b-visa-restrictions-will-hurt-america-s-research-potential-experts-say-74267\">H-1B Visa Restrictions Will Hurt America’s Research Potential, Experts Say\u003c/a> — Shelby Bradford, PhD, \u003ci>\u003ci>\u003ci>The Scientist \u003c/i>\u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/trump-immigration-visa-secrutiny-tech/\">US Tech Visa Applications Are Being Put Through the Wringer \u003c/a>— Lauren Goode, \u003ci>\u003ci>\u003ci>\u003ci>Wired \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wired.com/story/made-in-china-a-new-game-turns-the-h-1b-visa-system-into-a-surreal-simulation/\">\u003cspan style=\"font-weight: 400\">A New Game Turns the H-1B Visa System Into a Surreal Simulation \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Zeyi Yang, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Wired \u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hi, it’s Morgan. Be honest with me, how many tabs do you have open? Feeling a little overwhelmed by closing them? Well, we have an episode for you. If you like our deep dives and wanna hear more, please rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show and tell your friends about us too. Okay, let’s get to the episode. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Quick note: in this episode we use the term “immigrant” in a broad sense to refer to people living and working in the U.S. on H-1B visas. In legal terms the H1-B is a nonimmigrant temporary visa, though many visa holders hope to stay in the U.S. long term. \u003c/span>\u003cspan style=\"font-weight: 400\">Every March, a corner of the Chinese social media app Red Note gets flooded with posts about Chick-fil-A. The users go all out, buying Chick-fil-A keychains, changing their profile pictures to the red and white chicken logo, and of course, treating themselves to a hearty meal of a chicken sandwich and waffle fries. You’ll often see the same emojis in each post: prayer hands, a chicken, and an American flag. \u003c/span>\u003cspan style=\"font-weight: 400\">All of these users are applying for the H-1B visa, a visa for highly skilled immigrants sponsored by an employer. Many come to Silicon Valley to work in tech. Hundreds of thousands of hopefuls apply every year, but only 85,000 applicants are selected. So, what does this have to do with fried chicken? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It turns out that there’s a tradition amongst Chinese H-1B applicants here in the United States that they believe that eating a lot of Chick-fil-A and just generally associating with Chick-fil-A brings you luck and will increase your chances of getting selected in the H-1B lottery. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Azul Dahlstrom-Eckman is a reporter at KQED. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">And apparently, if you go to a Chick-fil-A here in the Bay Area around March, you’re likely to see a lot of Chinese immigrants who potentially could be H-1B applicants eating there. And it’s not really clear where this started, but it’s definitely a thing. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Azul said that this trend, the annual Chick-fil-A frenzy on social media, is part of a much bigger story. To even apply for an H-1B visa, you need an employer to sponsor you, which means that you need to have a job offer. It doesn’t guarantee a visa, just that you can enter the lottery. The process for getting an H-1B Visa has been changing, and a system that was already difficult has become even harder for applicants. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It is true that with the Trump administration, there has been a lot of changes specifically to this year’s H-1B visa process. The first is that there’s now a $100,000 fee if a company wants to sponsor somebody who isn’t currently living in the country. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In wake of the changes and very steep application fee, some universities and companies implemented a hiring freeze for H-1B applicants. And the ones that are still hiring are sponsoring far fewer visas than in previous cycles. The updated application system isn’t totally random anymore. Higher paid applicants have a better chance of being picked now. But for the most part, the application process feels like a game of luck. At the end of the day, it’s still a lottery. Which is why good luck traditions, like getting Chick-fil-A during the registration window, have become baked into the modern mythology of the American immigrant experience. \u003c/span>\u003cspan style=\"font-weight: 400\">It can all feel like a game, one in which the rules seem arbitrary and unpredictable. So when Azul heard about a studio turning that experience into a playable app, it made perfect sense. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life is a game that tries to simulate the experience of an immigrant who’s trying to get H1-B visa status. And it’s a pretty early prototype now. Basically, it’s sort of like a text-based decision tree on your smartphone. And I played a demo of it, and it was actually kind of interesting. \u003c/span>\u003cspan style=\"font-weight: 400\">So one of the opening scenes of the game says, during high school, you spent hours and hours on your laptop binging Gilmore Girls on shady, unauthorized streaming websites. Everything in your drowsy new town reminds you of the show. If it wasn’t for Lorelai and Rory, you might have never decided to… and then there’s like two decisions, and one is study journalism or come to New England. And I was like, wow, that’s really oddly specific. And it turns out that H1B.Life is based on real-life interviews from H1-B applicants, specifically Chinese immigrants living in Silicon Valley. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re diving into H1B.Life today, the arduous application process, how capricious policy changes impact the trajectory of an immigrant’s entire life, and the cost of chasing a dream, all wrapped up in a mobile game. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Before we talk about the game itself, let’s get into the reality that inspired it. And as always, we’re starting by opening a new tab: Life on an H-1B Visa. Last month, the annual Game Developers Conference took over San Francisco. The Asian Art Museum was hosting a showcase for a game that involved chance, timing, and bureaucracy to, “determine who stays and who is deported.” The game was H1B.Life. Azul had heard about the game and decided to check it out. At the event, he talked to a few people about their own experiences with the immigration system. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">The first person I talked to, his name was Donduk Dovdon, and he’s an ethnically Mongolian, Chinese national who now is a U.S. Citizen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">So I came to States 12 years ago for my master’s degree in Washington, D.C. And eventually I got H-1B, and then later I got green card. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk said the process demands a lot of sacrifice and that it can be hard to ever feel secure about the future. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He told me it is a very hard and arduous process to get H-1B status. And then even once you have H-1B status, you’re still not secure. You have to work towards getting a green card and then citizenship. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t see my parents for 10 years. I didn’t see any of my relatives for 10 years. So I think that’s still very emotional for me to say. Like, I eventually went back, I think, two years ago when I became citizen. It was so emotional. And I feel… I miss them, they miss me, a huge chapter of our lives…ten years, like many Americans, it’s just unimaginable. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk’s 10-year gap without seeing his family may be on the extreme end. H-1B visa holders are technically allowed to travel internationally and re-enter the country, as long as their visa stamp is still valid. But he’s not alone. The decision to stay in the U.S. is often driven by fear of not being allowed back in. Over the last year, given the heightened scrutiny of visa holders and the Trump administration’s immigration crackdown, some legal experts, universities, and even tech companies who employ visa holders have cautioned against international travel. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Concerns about travel aside, taking time off to visit family abroad often depends on your employer’s time off policy. H-1B visas hinge on employment. Changing jobs involves a new sponsor and another mountain of paperwork. Some H- 1B visa holders have spoken out about feeling trapped abusive work environments because of their visa status. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">When I was on H-1B, I met various shady employers who technically did not pay me, which was illegal. And it was like, if you dare to report me, you will get your H-1B revoked. So eventually, I was lucky enough and I left that organization, but I heard other people, in order just to get one H-1B, worked for three years free. And after work, they work at a restaurant or bubble tea store illegally for three years. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Getting picked in the visa lottery doesn’t guarantee long-term stability either. H-1B visas have a 6-year cap and visa holders have to spend a full year outside of the U.S. before they can reapply. Donduk mentioned one of his friends, who’s also Chinese Mongolian. He recently had to say goodbye to her. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">She self-deported herself three or four days ago. We were at the airport. She was on H-1B for five years, but no companies was willing to sponsor her green card. She spent 14 years in the States. She even bought a house. And then she sold the house, sold the car, and moved back. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Visa status can be all consuming. At the showcase, Azul spoke with another attendee who’s currently on a different work-based visa. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He said that whenever he meets up with other visa holders, the number one thing that they ask each other is ‘what visa are you on? ‘ because it has such a powerful determining factor over what you do, who you date, where you live, where you work. You have to keep your employer happy and they have to continue to sponsor you. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Azul Dahlstrom-Eckman: \u003c/b>You might need to take a job that takes you traveling out of the country, but with the Trump administration, you know, maybe it’s hard for you to get back into the country based on your country of origin. So I think people are constantly taking risks and living under uncertainty, you know, from one presidential administration to the next. They’re not sure how these rules surrounding H-1B status are going to change. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In his reporting, Azul talked to an immigration lawyer based in Silicon Valley, Sophie Alcorn. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">The game metaphor made sense to her that the H-1B process is sort of like a game. She said that her two young sons invite her to play video games when she’s home and she says… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Sophie Alcorn: \u003c/b>\u003cspan style=\"font-weight: 400\">You guys, I’m already playing one of the hardest video games. I don’t need to play another game because the immigration system is so complicated as it is. There’s randomness, there’s luck, there’s skill, there is strategy. There’s trying to go around and collect like, badges and items to upskill to be able to get to the next level just like in a game. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">In games, players are the most affected by the rules, but they also have the least control over them. Right? Players are beholden to the rules but the people that make the rules are not playing the same game. I mean, you could say that we’re now playing on difficulty level hard with the Trump administration. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, let’s talk about the game itself, H1B life. Donduk, the guy who just got his American citizenship, actually thought the prototype he played was too realistic. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">He said that the gameplay was a little triggering for him, it was too real. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re going to get into that after this break. But first, we wanted to remind you that Close All Tabs depends on listeners like you to keep us going. You can support us by becoming a member at donate.kqed.org/podcasts. Okay, more about the game after the break. Stick with us. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Welcome back. We’re getting into this game, H1B.Life. Who is it for? How does it work? And can it really help make sense of the immigration process? Let’s open a new tab: How to play the H1-B Visa game. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>The immigration system, at times, can seem like a black box to applicants, lawyers, and maybe most of all, to natural born American citizens who’ve never needed to think about this. The seemingly arbitrary rules that can change at the whims of an unseen entity, the gravity of every single decision, the pressure to succeed as the perfect model immigrant, that is the experience that developers are trying to capture in H1B.Life. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] America the big and beautiful country, but you need a visa. Be talented, big brain, build chips, then you might get an H-1B visa .\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s a trailer for H1B.Life, which is still a very long way from being playable. The Kickstarter hasn’t even launched yet, but Azul got to try a demo. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s basically like this text-based decision tree. The top half of the screen is like a text prompt and the bottom half is like, a series of choices. And then as you play through the game, you select different choices. There are these like four core attributes that you need to maintain. It’s intelligence, wealth, social support, and burnout rate, right? So this kind of like simulating. The things that it takes to be a person going through the H-1B visa process. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] You make smart choices to get that visa and stay. What separates winning from losing is how you react when fate happens. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">As you play, you’re presented with these different choices, like you’re done with your study abroad program and you go back home to Shanghai and you want to pursue journalism. But maybe you can get a job in this field and get an H-1B visa, so you decide to put off your dream and pursue something else. And as you do that, your core attributes sort of change. And so you’re having to sort of weigh those choices. \u003c/span>\u003cspan style=\"font-weight: 400\">You can spend social capital, instead of going to, you know, your friend’s birthday party, you stay late at work because, you know, you’re trying to get sponsored, right? So your social support goes down, but you know your intelligence goes up, right? Like, that’s kind of the balancing act. Then what’s promised in subsequent versions of the game is that if those core attributes run out, it triggers a sort of like slot machine feature where different gods decide players fates, and that’s sort of supposed to describe this random nature of the H-1B visa process. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from H1B.Life Trailer] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And don’t forget the immigration gods: code god, free god, fried chicken god, even orange god.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Can you tell us more about these different gods in the game? I know there’s one called the orange god. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">So the orange god is the one that caught my eye. The orange god bears a very strong resemblance to Donald Trump. And the orange god claims to control everything and has already changed the policy 500 times before you finish reading the sentence. That’s what the description of the orange is. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">He’s the newest God in this universe. He’s very powerful. He can destroy your life any minute he wants, and he usually do. So you have to be very careful of him. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Alison Yang, the founder of the game studio, Reality Reload. She told Azul about the other gods in the game. So there’s the code god, who looks like a cyborg and is obsessed with tech and optimization. The free god resembles the Statue of Liberty and is supposed to represent the American dream of a free society. And the fried chicken god? A nod to the annual Chick-fil-A tradition. And that god…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">…According to the game description, keeps you surviving through the power of fast food grease. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">[Laughter] Reality Reload is a game studio made up of immigrants, developers, designers, and journalists. The founder, Allison, has a background in journalism. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">I love journalism, but over the years, as an editor and a reporter, I realized less and less people are reading long form, but there’s so much stories and information we want to pass on. I had the luck to step into the game industry for 7-8 years now, and I realized it’s the opposite. Like, people spend a massive amount of time in a the game. They complained one of my games to be too short, play is two hours. At the same time, they would complain that one of my articles is too long. So I thought, what if I turn it around, like a trojan horse. Like we wrap the news or information into a game and people doesn’t have to know that. They’re just playing something fun and they’re exposed to information anyway. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, as Allison told Azul, the point of H1B.Life is to educate people about the complexities of the immigration system. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">I think they started with the H-1B visa because it’s like this caricature of the visa system. It’s highly sought after. It’s very competitive, but they realized that it’s not just H-1B visas, it’s the whole United States Immigration System. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The Reality Reload team initially designed the game based on their own experiences as Chinese immigrants in Silicon Valley. They conducted dozens of interviews with other Chinese immigrants for storylines in the game. But the team quickly realized that this experience is more universal than they first believed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s kind of funny because there is internal tensions between people of different origin who are competing for the same visa. But when we were talking to them, we realized it’s the same rat race, and you’re competing with each other not because the other party is evil or better, it’s because you have to. And then everyone’s, or every context, country of origin have their own dilemma. Like when we talk to Latino people from Bolivia…here it’s already very hard to find a job, but people at home find it very difficult to believe they couldn’t find money in the States. They have to mitigate through that. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I talked to my physician who is Indian, and she said their problem is even if they get a visa, there are too many Indian visa holders, they have to wait, I’m sure this number is not right, but she said 100 years to get a green card. So it’s like different versions of a game. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life revolves around choices and rules, which the player may or may not know about until they break one. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">And the rules are changing every day. The player usually the one who has the least power or say, but they are the one we have to play through. So that tension is something we want to focus on. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Allison did admit that early versions of the game were maybe too realistic. She told Azul that when they ran play tests, some people, like Donduk, found it a bit traumatic because they’ve dealt with this in real life. Donduk thought the game was triggering and not playful enough for a typical video game. Here’s Azul again. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">But he did think that it could have an application in like corporate diversity trainings. You could imagine like being at Google and a lot of your coworkers are H1B sponsors, being like, wow, I didn’t know that you had to go through that to get here, you know? And then that’s so different from how a United States citizen would get here. So that’s like, one potential application. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">H1B.Life is still a prototype. The Reality Reload team is still interviewing other immigrants to weave their experiences into the story. And they plan to add more fantasy and play to the game before it launches. Azul mentioned one mini game in the works, which involves juggling. Your hands are full with a social life, maintaining grades, and looking for a job that’ll sponsor you, all while checking emails from your immigration lawyer. This is core to the game, managing the tension between competing priorities. It prompts players to consider what they want more: to pursue their dreams, or to fit the mold of an ideal immigrant in order to stay in the country. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Allison Yang: \u003c/b>\u003cspan style=\"font-weight: 400\">At the beginning we thought we were going to do a simple visa simulation game and now we realize it’s more about how people figure out what kind of life they want, where they want it to be. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which is also a sentiment that almost all employment-based visa holders have to consider. Except, unlike in the game, there’s no decision tree guiding their path. They have to make these choices for themselves. What does life look like when it’s not dictated by a precarious visa status? Let’s open another new tab: the post-visa midlife crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">For Donduk Dovdon, he came here as a student and he was pursuing a master’s degree. And now he needs to decide where he’s going to work, not based on what he wants to do, but based on who will sponsor him for an H-1B visa. After you get an H1B Visa, then you’re on a six-year timeline where you have to hit certain benchmarks in order to get a green card. After 10 years of uncertain visa status…once he got his U.S. citizenship, he basically had like a midlife crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">Because before, when I was on H1B, the only thing I had, my goal was to survive and be in this country. So I do whatever it takes to get a job that sponsors me for H-1B. And I do whatever it takes make my boss happy. But when I eventually got a green card, I finally had the privilege to think like an American, like, oh, what do I actually want to do with my life? I think now I’m still figuring out like what do I actually want to do? Now I’m like a 21 years old American, just graduated from college. I have all the opportunities finally opened up for me and I remember when I became citizen and I decided to quit PhD that was the hardest time in my life because like I’m like now finally I can move to anywhere in the States. I can be a bartender in Miami, but do I really want to be? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Donduk Dovdon: \u003c/b>I don’t know. Like I spent two months wondering where should I go next. And I know some other also H-1B workers, they were like of the best coders as a company or program manager or whatever. And then when they got a green card, some guys, I know one guy, he quit and he moved to Midwest and he opened a bakery because that’s what he actually is passionate about. And I think it’s just, it’s like, finally as immigrants, like when we got our green card of citizenship, we finally have the privilege to ponder what Americans did probably around 18 years old, or early 20s, like what do you actually want to achieve? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do I really want to do with my life? It’s a conundrum that American citizens can ponder at any age, but most consider it when they’re teenagers or fresh out of college. Maybe a couple years into your career, you realize that it’s not for you and you can pivot. But if your legal status in this country hinges on being able to do one highly specialized job, you don’t get to pivot. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">Your whole reason for being in the country is holding these special degrees, this special job and at the end of the day, that’s not all anyone is. Nobody is just an H-1B visa holder. Like, they’re complex people with multitudes of desires and I think feeling the weight of that lift can be unsettling for people. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Donduk, for one, questioned whether this pressure is worth it for everyone. He told Azul that he was glad to stay in the United States, which, despite everything, is a safer and more free place for him as an openly gay, ethnically Mongolian person. But, if he knew that he could live in China without fear of persecution… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Donduk Dovdon: \u003c/b>\u003cspan style=\"font-weight: 400\">I think the U.S. is getting harder and harder to stay here for immigrants. Like, you have to evaluate, what do you value more. If you can live a comfortable life in your back home country and you value your family connections, do you really want to spend 10, 15 years here just working like a dog to get a green card here? And also we heard many other stories like some immigrants, eventually they moved to Singapore or Canada and they found happiness there. Or even some move to Africa. It’s not like U.S. is the only place you can be happy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fewer international students are interested in studying in the U.S. Last year, international enrollment in American universities dropped 17%. Both Texas and Florida have banned H-1B hiring at public universities. Many scientists have raised concerns that the U.S. will lose its competitive edge in research between DOGE enforced funding cuts and H- 1B hiring freezes. But, as for working in the U.S., outside of academia? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">U.S. Citizen and Immigration Services said that they did hit their cap this year. So obviously there is still a demand for H-1B visas, but the Trump administration has made it a lot harder to get an H-1B visa. A lot of the Reality Reload team are Chinese immigrants and coming here, they’ve had the same experiences as the people they interviewed for these stories. I think it is very personal and part of why they wanted to give a voice to this experience because it is so pervasive in, you know, especially in like, the Bay area or other places where there’s a high need for specialized immigrant labor. This is really a huge thing and I think it’s not something that a lot of American citizens are aware of. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do you think the game says about the intersection of technology and very bureaucratic systems like the immigration process? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Azul Dahlstrom-Eckman: \u003c/b>\u003cspan style=\"font-weight: 400\">Immigrants feel the whiplash of American government policies from like, Democrat to Republican, maybe more than most groups here in the country, and how it can upend their lives. And so I think this is a way for immigrants to tell their experiences and for them to feel seen and maybe to inject a little bit of critique into real life. Sometimes, like the experience can feel so arbitrary or so gamified. So maybe a game is the best way to understand and work towards making these processes better, or at least like, explain them. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I have the privilege of being a natural-born U.S. Citizen. Both of my parents immigrated here when they were young, and I’ve never had to navigate the complexities of the immigration system myself. Many of my close family members have dealt with that, but I admit that even as a journalist, I struggle to differentiate between types of visas and what you can do with them: H-1B, OPT, EB-3, O-1, L-1B, K-1? It’s a dialect that’s unintelligible to a lot of natural born citizens. There’s a whole other world of paperwork and red tape that most Americans never have to think about. But that doesn’t mean it’s unimportant. So how do you get through the doom scrolling and get American citizens to understand the real life impact of these shifting immigration policies?\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Like Allison pointed out, people who aren’t inclined to spend 20 minutes reading about visa changes, may be more convinced to spend 20 minutes in a game, trying to avoid the wrath of the orange god. Through surreal slot machines, fickle deities, and some skill juggling, games like H1B.Life can open players up to an unseen reality that exists right in front of them, one that might affect their friends, their coworkers, and their neighbors every day. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Special thanks to Azul Dahlstrom-Eckman for sharing this story along with the interview recordings you heard today. You can find a link to Azul’s story and more about H-1B.Life and the immigrant experience in our show notes. \u003c/span>\u003cspan style=\"font-weight: 400\">Okay, let’s close all these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor Chris Hambrick and audio engineer, Brendan Willard. Additional music by APM. Audience engagement support from Maha Sanad, Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local. This episode’s keyboard sounds were submitted by Alex Tran, and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"slug": "save-or-scroll-looksmaxxing-ai-fruit-love-island-bts-arirang-and-meta-lawsuits",
"title": "Save or Scroll: Looksmaxxing, AI Fruit Love Island, BTS Arirang, and Meta Lawsuits",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In a spring installment of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Save or Scroll\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, Morgan teams up with culture journalist Steffi Cao to dig into the stories they can’t stop thinking about. From \u003c/span>\u003cspan style=\"font-weight: 400\">looksmaxxing to \u003c/span>\u003cspan style=\"font-weight: 400\">AI Fruit Love Island, BTS’ new album, and Meta losing a landmark series of lawsuits, they’ve got a lot to discuss. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Save or Scroll is our series where we team up with guests for a rapid-fire roundup of internet trends that are filling our feeds right now. At the end of each segment, they’ll decide: is the post just for the group chat, or should we save it for a future episode?\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4630070510\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stefficao.substack.com/\">\u003cspan style=\"font-weight: 400\">Steffi Cao\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, culture journalist \u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stefficao.substack.com/\">\u003cspan style=\"font-weight: 400\">More from Steffi Cao\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Substack\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.gq.com/story/inside-claviculars-thirsty-tour-of-new-york-city\">\u003cspan style=\"font-weight: 400\">Inside Clavicular’s Thirsty Tour of New York City \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Kieran Press-Reynolds, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">GQ\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.thedailybeast.com/in-gen-z-gym-culture-steroids-are-often-a-gateway-drug-to-the-alt-right/\">\u003cspan style=\"font-weight: 400\">Why Steroids Are Now Turning Young Men into Dangerous Incels\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Steffi Cao, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The Daily Beast\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.fastcompany.com/91519147/fruit-love-island-tiktok-most-popular-ai-generated-series-now-facing-trouble-in-paradise\">\u003cspan style=\"font-weight: 400\">‘Fruit Love Island’ is TikTok’s most popular AI-generated series. It’s now facing trouble in paradise \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Jude Cramer, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Fast Company \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.wired.com/story/theres-something-very-dark-about-a-lot-of-those-viral-ai-fruit-videos/\">\u003cspan style=\"font-weight: 400\">There’s Something Very Dark About a Lot of Those Viral AI Fruit Videos \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Kat Tenbarge, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Wired \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.teenvogue.com/story/who-decides-if-bts-album-arirang-is-korean-enough-op-ed\">\u003cspan style=\"font-weight: 400\">Who Decides If BTS’s Album ‘Arirang’ is ‘Korean Enough’? \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Jiye Kim, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Teen Vogue \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://slate.com/culture/2026/03/bts-arirang-album-netflix-swim-comeback-concert-2026.html\">\u003cspan style=\"font-weight: 400\">BTS’s Arirang comeback was supposed to be a triumph. What happened?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Nadira Goffe, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Slate \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://19thnews.org/2026/03/social-media-addiction-trial-meta-youtube/\">\u003cspan style=\"font-weight: 400\">Meta and YouTube ordered to pay $3 million to young woman in social media addiction trial\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jasmine Mithani, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The 19th\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.newyorker.com/news/the-lede/what-the-verdict-against-meta-and-google-says-about-the-way-we-live-now\">\u003cspan style=\"font-weight: 400\">What the Verdict Against Meta and Google Says About the Way We Live Now\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jeannie Suk Gersen, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The New Yorker \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.youtube.com/watch?v=Ype6c6DdHQY\">The Truth About the Social Media Addiction Trial\u003c/a> — Taylor Lorenz, \u003ci>Free Speech Friday \u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey, it’s Morgan. We just celebrated the show’s first birthday. That’s right, Close All Tabs is a Pisces. Want to celebrate with us? It would be so, so helpful if you could rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show. And tell your friends about us too. Okay, let’s get to the episode.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Hey guys, welcome to Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Except today, we aren’t opening any tabs. Instead, we’re doing another Save or Scroll. We’ve done a few of these now. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Occasionally, while scrolling, I come across a truly wild post, but it might not make sense to spend an entire episode on it. Maybe I do a little digging and it turns out that the lore behind it just isn’t compelling enough to justify a deep dive, but I’m still dying to talk about it. And this is the beauty of Save or Scroll, the game where a guest comes to the show and we trade stories from the internet that we’re dying to talk about. Today, we have the one and only Steffi Cao. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Thank you so much for having me, Morgan. I’m so excited. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, Steffi, tell us about yourself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Hi everyone, I’m Steffi, I am a culture journalist and Slate’s newest dating advice columnist for Unhinged. You can find my writing everywhere from The Atlantic, to Rolling Stone, to The Guardian, to Slate now, so I’m very excited to share all my tabs and work in today. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so let’s talk about the rules of Save or Scroll. Save, as in when you see a post on TikTok or Instagram or X and you bookmark it, add it to your save folders or if you’re me, drop it in notes app and hope that you’ll remember it’s there. Basically, you’re holding onto the story because you know you’ll want to dig into it more. And scroll, as you think about it and then move on. It disappears into the digital ether.\u003c/span>\u003c/p>\n\u003cp>So Steffi and I have each brought some stories that we can’t stop thinking about, and we’re gonna go back and forth to decide if they’re worth a deep dive on the show. So if we decide to scroll, it means we’ve talked about it, we’re moving on. And if we save, it means that we might hold onto the idea for a future episode.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Okay, Steffi, please tell us about looksmaxxing. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Over the past few years, looksmaxxing is the subculture of young men primarily who are seeking guidance from other men in terms of how to gamify their looks to become super, super hot. The essence of looksmaxxing is basically ‘the hotter I can be, the better my life will be around other men.’ And the pinnacle of these content creators currently is a man named Clavicular of collarbone fame.\u003c/span>\u003c/p>\n\u003cp>He’s a 20-year-old white man who has a very soft elfin face and a Dorito-shaped body and has really been associated with a lot of, like, Nazi ideology, has been recently arrested for inciting a fight between two women, allegedly and also allegedly shooting an alligator in Florida. He was kicked out of Las Vegas, I believe, and has become this sort of lightning rod for this entire culture of all these men wanting to get hotter and be hotter.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah and Clavicular first went viral for not only his extensive skin care and workout routine, but for also saying that he microdoses meth and would hit his face with a hammer to get a more, I guess, angular jawline. What a man. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">What a guy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What a character. Clavicular is so fascinating to me because his political stances are indecipherable. He has gone on some more right-leaning podcasts, and when they try to get him to be kind of transphobic, he said… \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clavicular in audio clip]\u003cbr>\nI did a podcast with Michael Knowles the other day and he’s sitting here saying like and getting all mad about transgenders and I’m like bro that’s one more person a mog you know what I mean so like I don’t get too I don’t get too upset when people go trans and all that shit. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s just another person to mog. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">How would you describe mogging? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Mogging, I think, is the essence of being hotter than somebody else. So if you’ve mogged them, it’s like you’ve shown them up in some way. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of Clavicular on the Adam Friedland Show] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Clavicular: That’s the goal of the game, right, is to mog other people, right? \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Adam: Tell the boomer cells about what that is. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Clavicular: So, mogging is essentially just, you know, outperforming them, looking better than them, yeah and just sort of dominating, right. It came from something called AMOG, which was alpha male of the group, then it was shortened to just mog, so that’s kind of like the term we use. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">So the language has become like a bigger than itself sort of phenomenon where, you know, maxxing and mogging have started from this internal community and then now becomes sort of like general ironic gobbledygook for everybody. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s so interesting too, because the whole looksmaxxing thing has become like the peak Manosphere content. All the allegedly straight boys are really into doing all this to impress other men. It doesn’t seem like they actually do this in any way to appeal to women. And like, I’ve seen a lot of like gay men point out, this is literally gay male culture, what they’re doing, the peacocking, trying to show each other up and like only seek validation from other men, which is from a gender perspective, I’m like, what’s going on here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It feels like horseshoe theory a little bit. They are doing all of these performative things that come right back to a drag of what a straight man is. It’s like it’s heterosexual drag. Like you’re trying to, you know, build up your face a certain way, you’re trying to mog other straight men, like that’s drag, honey. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Like that’s gender performance. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">100% Yeah, I mean, self-improvement leans so well into fascist ideology because a lot of it is predicated on this idea that you can earn your way into something better, which is exactly what looksmaxxing is, right? You can gamify your looks. Like, If you’re not hot now, all you need to do is do all these steps and gain more points, more aura points, until you have achieved this thing.\u003c/span>\u003c/p>\n\u003cp>Which is exactly why in Nazi Germany you see a lot of propaganda being espoused about the strongman. That was a huge beauty standard at that point in Hitler’s Germany, was specifically this idea of a man who is super jacked and is super like, is mogged, really, and I have no other word for it really. It’s just like they really..\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">A mogged man has always been this cultural fascination and in many ways a mogged woman, obviously. Um, has been a huge part of, uh, fascist ideology for a long time. You know, think about all these essays about why Republican women all look the same and they have this specific look about them. And it has a lot to do with this culture of self-improvement and making all these alterations to yourself to try and earn your way or like bootstrap your way into beauty and therefore access and power and all of these things. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Okay, well, looksmaxxing, the big thing of the year right now, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, I’m saving it because I think there’s going to be developments. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">No, yeah, there are going to be new words that have never been said before. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s going be crazy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But looks maxed as a trend, I think we’re saving. After the break, a new bombshell enters the villa. Unfortunately, she’s AI generated and also made of fruit. Steffi and I are going to explain all of the drama around AI Fruit Love Island. Stick around. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I have a story for you now. Are you familiar with AI Fruit Love Island? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, am I! Oh my god, I feel like it came out of nowhere and then it’s sudden, it’s like omnipresent now. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, for the uninitiated, AI Fruit Love Island was this interactive AI-slop parody of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Love Island\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> with sexy anthropomorphized fruit. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from AI Fruit Love Island] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Host: Welcome Back to Fruit Love Island. Today we’ve got a steamy challenge and after over 370,000 viewer votes, our bombshells have officially hit the villa. All right ladies let’s get this started. You’ll be kissed one by each guy and after each kiss you rate it. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so that is one of the episodes of Fruit Love Island. What was happening in that clip? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Um, it’s basically just a real \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Love Island\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> challenge, but done with fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, they have human bodies, um, but their heads are fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">These are all like, obviously done by AI. The colors are highly saturated. It’s super bright, super like in your face. And then a grape man wearing a Hawaiian shirt and, uh, board shorts, like comes up and kisses the fruit ladies blindfolded. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from AI Fruit Love Island] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Host: Grapenzo, you’re up first. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Contestant: That was hot, an 8.5. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">You see all these badly done reactions in the background of these AI fruit women laughing and sort of being like, ha ha ha, this is crazy. So it just is like a \u003cem>Love Island\u003c/em> episode, but with fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So for context, this TikTok account kind of came out of nowhere, AICinema021, and they gained about 3.1 million followers in like a week and a half. And now there are so many copycat accounts. The characters include Limeyra, the lime, Bananito, the banana who has abs and is always shirtless, Strawberrina, the strawberry, Coconick, the sexy coconut. And yeah, it’s not good. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The animation and voices are all stilted. There’s zero consistency. It’s pure slop. So viewers gave storyline feedback via Google Form and voted for their faves in the comments. And this account was getting crazy numbers, like 20 million views per episode at its peak and just churning out new episodes every day. I feel like it used to be kind of embarrassing to enjoy this kind of content, but then you had Zara Larsson and Joe Jonas being like, ‘Oh my God, I can’t wait for the next episode.’ Like major celebrities. But yeah, what’s your like initial gut reaction here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think it makes sense why this thing is taken off, because even though young people online want to act like only boomers love watching AI slop, the fact is our brains are primed to watch AI slop. We have all these deep fried memes and internet humor is so self-referential, but it removes a lot of these barriers in our heads of consuming something like this that really feels as though, like, okay, maybe, um, what could be embarrassing previously could be ironically fun now. I love it because it’s fascinating to see how excited people get about it. But like, is the content good? No, it’s trash, but I don’t think it’s trying to be good. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Well, have you been following the great AI Fruit Love Island crash out… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I have not. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…that happened over the weekend? Okay. So this account literally gained millions and millions of followers, three million followers in like a week and a half, which is insane. Like there are human creators who grind for years to get a third of that. But, you know, this account was able to just churn out content so fast and people were invested. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">So basically, people were criticizing the account for being AI slop and criticizing viewers for being slop consumers. And the creator did not respond well. In TikTok comments, they complained about how hard it was to make this content and basically implied that like viewers were ungrateful. A real hilarious irony where they were like, it’s really hard because I have to prompt so many times and the AI sometimes messes up and I have to redo it and then I have edit it together. And it sometimes takes me like three hours to make one of these videos. And it’s like, yeah, well… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Imagine how long it must take to film a real TV episode? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s so funny that they’re like, this is so hard, even like having to prompt a generator to be like, and now make Strawberrina kiss the kiwi man is like too much effort. So then their video started getting removed. The creator claimed that it was part of a mass reporting campaign and started crashing onto their story. So this was the first one…they were, I guess, sick of it, right? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">They were like, “This is it. I’m sick of all of you.” They were getting criticized for like wasting water basically and people were pointing out like, hey, this is like really sh*tty that you’re kind of encouraging this consumption. So they were posting like, “Was a good run, didn’t expect any of this, but here we are from being a nobody to being cancelled. I guess I’ll take it. People hate to see people win,”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s awesome! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…with screenshots from like their episodes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’t the funniest thing I’ve ever seen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">“I’m so glad y’all got what you wanted. Saving the planet three gallons of water at a time, truly inspirational. It’s like, f*ck all y’all, you jealous motherf*ckers, save the planet, OMG, water, OMG. I love water, clean water, please clean water. What y’ all sound like.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s hilarious. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">“Thanks for 3 million followers though. Wow, I guess some might like it.” Then they posted one final one, basically saying like, this series is over, this is it, with Bananito, a fan favorite, unfortunately, the sexy banana that is never wearing a shirt. Um, and basically they said, “All right, f*ck all you b*tches, no more Fruit Love Island. Since people are so obsessed with it, all my videos banned, I make no money. I guess I am being targeted because no other AI account is getting f*cked. Y’all heard it from Bananito himself. Bye.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Bye. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s just really funny because they also got mad that other like copycat AI accounts were like copying their theme, which is a real like, so many layers between like, being mad about the copycats and then being like suddenly like creative integrity matters basically. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And then being mad at like the effort it took to make these videos. The layers of complete unawareness just go so deep. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">[Laughter] It’s one of those things where I’m like, oh, of course, this is where we are. People are so fixated on this idea of it’s fine until it’s me because passive consumption is just so self-centric, you’re only thinking about yourself. So of course this person’s mad that other people are stealing their AI fruit slop content without contributing to the AI slop database that can then pull out more content. Okay. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s like a content self-eating snake, you know? But I will say, there is one glimmer of hope, despite how many people were obsessed with this slop. I would say there’s an equal faction of people who are really into human-made content. And so this inspired several Fruit Love Island non-AI copycats,. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">With real fruit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…which I will show you now, which is really beautiful. I love that people are doing this. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from Fruit Love Island] \u003c/span>\u003c/i>\u003cb>\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Host: Welcome to episode one of Fruit Love Island, that’s not AI. I’ve made sure to gather the juiciest of drama in the villa in the past day. Now let’s see what’s happened. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Contestant: I’m here to break hearts, not to fall in love. Hopefully these guys don’t get too attached. Or I don’t. I won’t though. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So it’s basically a similar idea, but it’s not really animated so much as like, there are these photoshopped pictures of like people, human bodies with fruits for heads. It’s a human being that made this and it’s not as refined, but they did get voice actors on Discord to like volunteer their voices and voice all of this. And so I’m just like really encouraged by the fact that this has kind of blown up this non-AI Fruit Love Island. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think that’s beautiful. I think we need to reject modernity and embrace tradition in a lot of ways, because we already had Annoying Orange. We need to bring back the original recipes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I know. And like Annoying Orange,I hated that content. I didn’t dread it. But you know what? A human being made it.\u003cbr>\n\u003cb>\u003cbr>\nSteffi Cao: \u003c/b>A human-being made it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>So AI Fruit Love Island, do we save or do we scroll?\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m gonna scroll on it, but I defer to you. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m going to scroll on it too. I think it had a good run. I don’t think we need more of it. I think the crash out was beautiful and hilarious and a real internet moment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Perfect irony. It’s truly, like, perfect. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tell us about this next story you brought. What’s going on with BTS’ new album? \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of BTS music] \u003c/span>\u003c/i>\u003cb>\u003cbr>\n\u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">Swim swim, \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">This is how it all begins\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Swim, swim\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I just wanna dive…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">BTS was away in the military for four years, and the K-pop group, who was arguably one of the biggest acts in the industry and has been for many years, returned with an album called Arirang, and it was predominantly sung in English, and because of that, as well as the fact that it was a different sound from what they’ve previously put out in the past, it was, I think, personally sonically more mixed. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of BTS music] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Watch this, watch this, \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Beat going hooligan. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We pop out, we actin’ a fool again \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It became very controversial. It didn’t also help that when they did their first live performance in Seoul after the fact, there were a lot of statistics reported about how many people actually attended. They shut down a very busy intersection in Seoul saying that 300,000 people were expected to show up. Korean officials, some of them said that as low as 42,000 showed up and there were adverse impacts from store owners who expected a lot of influx but didn’t get that. And so now there’s this huge debate happening about this album, what it means for K-pop in the industry and like how things have shifted, et cetera. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Do you think the fandom has aged out of, like, acting like fans? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">\u003cem>[Laughter] \u003c/em>I think that the industry has shifted a lot, and what a fan should act like has changed with it. Because I think in the past, the eternal struggle of a BTS ARMY was trying to convince people that K-pop was a serious art form, that it wasn’t just some silly thing that teen girls listened to, that it was corporate slop pop music, that there were a lot of uphill battles, I think, for a K-Pop fan.\u003c/span>\u003c/p>\n\u003cp>And I think now, over the past four years, you’ve seen a lot more Western embrace of K-pop as a serious art form, as a legitimate cultural export, and not like a niche subculture. So I think that with “K-Pop Demon Hunters”, you have Blackpink headlining Coachella, you had KATSEYE at Lollapalooza, you had all these bigger acts coming out of a Korean system that I think is legitimized in a different way. And so I think that BTS ARMY doesn’t have to convince anyone anymore that BTS is legit. It has shifted this fan identity of like, okay, well, now what? And now what happens?\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right, you mentioned that like the entire album is sang in English or like all the lyrics are mostly in English, which is interesting because Arirang is a really culturally important folk song in Korea with a lot of history behind it. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Arirang sung in Korean from Youtube user @Miss_Taex] \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I think people expected a little bit more of that cultural representation with this album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I think BTS has also throughout their career really emphasized their Korean-ness, especially because they tend to sample a lot of traditional Korean music, a lot of Korean culture comes into play into their performances. And so I think that it was disappointing for a lot fans to open up this album and hear Teddy Swims in the song. Right? They end on a country song, which is like, possibly the most American form of music that we associate in mainstream culture. We don’t associate country music with Korea. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, right. And it’s a hard thing to follow “K-Pop Demon Hunters.” Just like the way that that movie was such a cultural moment and how it introduced so many people to Korean folklore and Korean culture and Korean language. That was a movie that was in English, but a lot of the songs were in Korean. And a lot people who have never spoken Korean learned those songs. And so it’s interesting that BTS wouldn’t see that and like kind of seize the moment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes, 100%. I think that it’s frustrating as a fan to feel like the whole reason that you fell so deeply in love with this group has suddenly shifted under your feet and that the intention of the group’s project didn’t align with where you thought they were going to go. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Okay, well, BTS’s new album, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think. I’m going to personally scroll on it, but I think that there’s a lot to talk about in terms of like Asian artistry. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s a lot to keep an eye on, but personally, don’t come for me, ARMY. I didn’t like the album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Me either. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So I’m gonna scroll on it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I was just bored. I was bored. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m in ARMY. I’m in ARMY-da. And I got the tickets. Any ARMY that wants to come for me and I will see you at MetLife. I’ve got the tickets. And what now? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But you can be disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">And I’m disappointed in the album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You’re allowed to be disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And you’re allowed to scroll. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">And I am allowed to scroll on it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, last story for today. The Meta lawsuits. Okay, so Meta faced two separate lawsuits: one in California over social media addiction and one in New Mexico for child safety. The one in California took place in LA and it centered around this 20 year-old woman who said that she became addicted to YouTube and Instagram as a child. And that that greatly affected her mental health.\u003c/span>\u003c/p>\n\u003cp>So Snapchat and TikTok were also both defendants, but they settled before it went to court. And a jury in LA found Google and Meta both negligent because the design of their apps encourages infinite scrolling. And the companies didn’t warn users about the dangers of that. So the plaintiff’s lawyer said that both Meta and Google intentionally target kids and prioritize profit over safety. \u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\nThe jury concluded that Meta is liable for $4.2 million in damages, and Google is liable for $1.8 million. And then for the case in New Mexico, the state sued Meta over child safety issues. Former employees testified that underage users were shown sexualized content on Instagram and were exposed to predators. And during the court proceedings, they said that Meta’s decision to encrypt Facebook Messenger blocked access to evidence of predators grooming minors. And basically, this is the first time that New Mexico, as a state, was able to successfully sue Meta. So now Meta was ordered to pay $375 million.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">So these lawsuits are being celebrated as huge wins for child safety and kind of taking down these evil tech companies. But I’m kind of skeptical of big companies like Meta and Google actually changing their practices. And whenever I hear like child safety social media lawsuit or like child safety and social media in the same sentence, I’m like, everyone wants kids to be safe. Everyone wants to protect the kids. No one wants to expose kids to predators or inappropriate content. But alarm bells are going off in my head where I’m, like, will they be using this to justify more surveillance and more censorship and more practices like age verification, which we’ve covered a lot on this show. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean, it makes sense that there’s a lot of cynicism around these child safety lawsuits because what we’ve seen over our careers is that every time there has been one of these landmark lawsuits, it’s like, what is it actually put into practice? People have been concerned about this topic for many, many years, but it feels like the people who are in Congress still miss the mark on the concept of social media as itself. We’ve seen endless clips of Congress people essentially asking Mark Zuckerberg for tech help during Senate hearings. Yeah. So it makes sense that this verdict, even though it’s being lauded as a huge case, I’m not convinced on it either. We’ve seen Meta pay up a lot in the past, and it hasn’t seemed to really shift the needle at all. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s like, if anything, the practices don’t change. Kids aren’t necessarily safer. And everyone else is a little bit more surveilled and censored, like, with the current wave of age verification requirements, like, sweeping any internet platform whatsoever, where you have to put in your ID to continue using Spotify in some countries and I really distrust that. And, I do kind of worry that like any kind of trying to like ensure child safety on social media will just be used to justify more age verification laws. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, 100%. I think that the solution being trusting big tech to manage more of our data and requests that we give up more of privacy is like, it makes a lot of sense as people who’ve grown up online and we’ve seen this play before. It does, I think, breed more of a culture of surveillance.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I think also the problem with this lawsuit is that like, it’s not a silver bullet. Like this is a multi-pronged problem where it’s like a part of it is having adults be smarter about their tech use and teaching their kids to critically analyze the content they’re consuming day in and day out. It’s a lot on the education system.\u003c/span>\u003c/p>\n\u003cp>It’s on providing structural support for young kids to have more time offline to build all these social skills that when you are isolated and just on your feed even though it can be very fun and exciting to be on Tumblr as a 16-year-old, freewheeling it online, you still need an infrastructure behind you to teach you all these skills that you don’t really get when you are online.\u003c/p>\n\u003cp>So it’s like a multi-pronged problem. It really is on every adult, regardless of where you stand, if you have kids or not, to try and train yourself to be better about your own skillset, because they’re kids, they’re just imitating whatever resource is there.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right, and it’s like, Taylor Lorenz on her Free Speech Friday series pointed out that a lot of kids do still, you still need to let them have agency online in some capacity and just like, you know, a lot kids do rely on these online resources to access information about sex ed or find queer community when they don’t have that in real life and to potentially silo them further and take that away could actually endanger kids. Okay, the child safety lawsuits with Meta and Google, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I feel like we’re going to have to save it because this is going to continue. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, It’s an evergreen save. This is just collecting more and more tabs every day. Thank you so much for joining us, Steffi. Where can people follow your work? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Thank you so much for having me, Morgan. You can check me out on Instagram at Steffi Cao, S-T-E-F-F-I-C-A-O, and my sub-stack, It’s Steffi. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Perfect, thanks so much. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios, and it’s reported and hosted by me, Morgan Sung. This episode was produced by Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick. Our team includes producer, Maya Cueva. Additional music by APM. Brendan Willard is our audio engineer. Audience engagement support from Maha Sanad. Jen Chien is our director of podcasts. Ethan Toven Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California Local. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show. Maybe drop a comment too. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/i>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In a spring installment of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Save or Scroll\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, Morgan teams up with culture journalist Steffi Cao to dig into the stories they can’t stop thinking about. From \u003c/span>\u003cspan style=\"font-weight: 400\">looksmaxxing to \u003c/span>\u003cspan style=\"font-weight: 400\">AI Fruit Love Island, BTS’ new album, and Meta losing a landmark series of lawsuits, they’ve got a lot to discuss. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Save or Scroll is our series where we team up with guests for a rapid-fire roundup of internet trends that are filling our feeds right now. At the end of each segment, they’ll decide: is the post just for the group chat, or should we save it for a future episode?\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4630070510\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stefficao.substack.com/\">\u003cspan style=\"font-weight: 400\">Steffi Cao\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, culture journalist \u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://stefficao.substack.com/\">\u003cspan style=\"font-weight: 400\">More from Steffi Cao\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Substack\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.gq.com/story/inside-claviculars-thirsty-tour-of-new-york-city\">\u003cspan style=\"font-weight: 400\">Inside Clavicular’s Thirsty Tour of New York City \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Kieran Press-Reynolds, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">GQ\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.thedailybeast.com/in-gen-z-gym-culture-steroids-are-often-a-gateway-drug-to-the-alt-right/\">\u003cspan style=\"font-weight: 400\">Why Steroids Are Now Turning Young Men into Dangerous Incels\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Steffi Cao, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The Daily Beast\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.fastcompany.com/91519147/fruit-love-island-tiktok-most-popular-ai-generated-series-now-facing-trouble-in-paradise\">\u003cspan style=\"font-weight: 400\">‘Fruit Love Island’ is TikTok’s most popular AI-generated series. It’s now facing trouble in paradise \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Jude Cramer, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Fast Company \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.wired.com/story/theres-something-very-dark-about-a-lot-of-those-viral-ai-fruit-videos/\">\u003cspan style=\"font-weight: 400\">There’s Something Very Dark About a Lot of Those Viral AI Fruit Videos \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Kat Tenbarge, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Wired \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.teenvogue.com/story/who-decides-if-bts-album-arirang-is-korean-enough-op-ed\">\u003cspan style=\"font-weight: 400\">Who Decides If BTS’s Album ‘Arirang’ is ‘Korean Enough’? \u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">— Jiye Kim, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Teen Vogue \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://slate.com/culture/2026/03/bts-arirang-album-netflix-swim-comeback-concert-2026.html\">\u003cspan style=\"font-weight: 400\">BTS’s Arirang comeback was supposed to be a triumph. What happened?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Nadira Goffe, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Slate \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://19thnews.org/2026/03/social-media-addiction-trial-meta-youtube/\">\u003cspan style=\"font-weight: 400\">Meta and YouTube ordered to pay $3 million to young woman in social media addiction trial\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jasmine Mithani, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The 19th\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.newyorker.com/news/the-lede/what-the-verdict-against-meta-and-google-says-about-the-way-we-live-now\">\u003cspan style=\"font-weight: 400\">What the Verdict Against Meta and Google Says About the Way We Live Now\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jeannie Suk Gersen, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">The New Yorker \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.youtube.com/watch?v=Ype6c6DdHQY\">The Truth About the Social Media Addiction Trial\u003c/a> — Taylor Lorenz, \u003ci>Free Speech Friday \u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey, it’s Morgan. We just celebrated the show’s first birthday. That’s right, Close All Tabs is a Pisces. Want to celebrate with us? It would be so, so helpful if you could rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show. And tell your friends about us too. Okay, let’s get to the episode.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Hey guys, welcome to Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Except today, we aren’t opening any tabs. Instead, we’re doing another Save or Scroll. We’ve done a few of these now. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Occasionally, while scrolling, I come across a truly wild post, but it might not make sense to spend an entire episode on it. Maybe I do a little digging and it turns out that the lore behind it just isn’t compelling enough to justify a deep dive, but I’m still dying to talk about it. And this is the beauty of Save or Scroll, the game where a guest comes to the show and we trade stories from the internet that we’re dying to talk about. Today, we have the one and only Steffi Cao. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Thank you so much for having me, Morgan. I’m so excited. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, Steffi, tell us about yourself. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Hi everyone, I’m Steffi, I am a culture journalist and Slate’s newest dating advice columnist for Unhinged. You can find my writing everywhere from The Atlantic, to Rolling Stone, to The Guardian, to Slate now, so I’m very excited to share all my tabs and work in today. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so let’s talk about the rules of Save or Scroll. Save, as in when you see a post on TikTok or Instagram or X and you bookmark it, add it to your save folders or if you’re me, drop it in notes app and hope that you’ll remember it’s there. Basically, you’re holding onto the story because you know you’ll want to dig into it more. And scroll, as you think about it and then move on. It disappears into the digital ether.\u003c/span>\u003c/p>\n\u003cp>So Steffi and I have each brought some stories that we can’t stop thinking about, and we’re gonna go back and forth to decide if they’re worth a deep dive on the show. So if we decide to scroll, it means we’ve talked about it, we’re moving on. And if we save, it means that we might hold onto the idea for a future episode.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Okay, Steffi, please tell us about looksmaxxing. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Over the past few years, looksmaxxing is the subculture of young men primarily who are seeking guidance from other men in terms of how to gamify their looks to become super, super hot. The essence of looksmaxxing is basically ‘the hotter I can be, the better my life will be around other men.’ And the pinnacle of these content creators currently is a man named Clavicular of collarbone fame.\u003c/span>\u003c/p>\n\u003cp>He’s a 20-year-old white man who has a very soft elfin face and a Dorito-shaped body and has really been associated with a lot of, like, Nazi ideology, has been recently arrested for inciting a fight between two women, allegedly and also allegedly shooting an alligator in Florida. He was kicked out of Las Vegas, I believe, and has become this sort of lightning rod for this entire culture of all these men wanting to get hotter and be hotter.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah and Clavicular first went viral for not only his extensive skin care and workout routine, but for also saying that he microdoses meth and would hit his face with a hammer to get a more, I guess, angular jawline. What a man. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">What a guy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What a character. Clavicular is so fascinating to me because his political stances are indecipherable. He has gone on some more right-leaning podcasts, and when they try to get him to be kind of transphobic, he said… \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clavicular in audio clip]\u003cbr>\nI did a podcast with Michael Knowles the other day and he’s sitting here saying like and getting all mad about transgenders and I’m like bro that’s one more person a mog you know what I mean so like I don’t get too I don’t get too upset when people go trans and all that shit. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s just another person to mog. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">How would you describe mogging? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Mogging, I think, is the essence of being hotter than somebody else. So if you’ve mogged them, it’s like you’ve shown them up in some way. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of Clavicular on the Adam Friedland Show] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Clavicular: That’s the goal of the game, right, is to mog other people, right? \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Adam: Tell the boomer cells about what that is. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Clavicular: So, mogging is essentially just, you know, outperforming them, looking better than them, yeah and just sort of dominating, right. It came from something called AMOG, which was alpha male of the group, then it was shortened to just mog, so that’s kind of like the term we use. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">So the language has become like a bigger than itself sort of phenomenon where, you know, maxxing and mogging have started from this internal community and then now becomes sort of like general ironic gobbledygook for everybody. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s so interesting too, because the whole looksmaxxing thing has become like the peak Manosphere content. All the allegedly straight boys are really into doing all this to impress other men. It doesn’t seem like they actually do this in any way to appeal to women. And like, I’ve seen a lot of like gay men point out, this is literally gay male culture, what they’re doing, the peacocking, trying to show each other up and like only seek validation from other men, which is from a gender perspective, I’m like, what’s going on here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It feels like horseshoe theory a little bit. They are doing all of these performative things that come right back to a drag of what a straight man is. It’s like it’s heterosexual drag. Like you’re trying to, you know, build up your face a certain way, you’re trying to mog other straight men, like that’s drag, honey. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Like that’s gender performance. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">100% Yeah, I mean, self-improvement leans so well into fascist ideology because a lot of it is predicated on this idea that you can earn your way into something better, which is exactly what looksmaxxing is, right? You can gamify your looks. Like, If you’re not hot now, all you need to do is do all these steps and gain more points, more aura points, until you have achieved this thing.\u003c/span>\u003c/p>\n\u003cp>Which is exactly why in Nazi Germany you see a lot of propaganda being espoused about the strongman. That was a huge beauty standard at that point in Hitler’s Germany, was specifically this idea of a man who is super jacked and is super like, is mogged, really, and I have no other word for it really. It’s just like they really..\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">A mogged man has always been this cultural fascination and in many ways a mogged woman, obviously. Um, has been a huge part of, uh, fascist ideology for a long time. You know, think about all these essays about why Republican women all look the same and they have this specific look about them. And it has a lot to do with this culture of self-improvement and making all these alterations to yourself to try and earn your way or like bootstrap your way into beauty and therefore access and power and all of these things. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Okay, well, looksmaxxing, the big thing of the year right now, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, I’m saving it because I think there’s going to be developments. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">No, yeah, there are going to be new words that have never been said before. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s going be crazy. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But looks maxed as a trend, I think we’re saving. After the break, a new bombshell enters the villa. Unfortunately, she’s AI generated and also made of fruit. Steffi and I are going to explain all of the drama around AI Fruit Love Island. Stick around. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I have a story for you now. Are you familiar with AI Fruit Love Island? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, am I! Oh my god, I feel like it came out of nowhere and then it’s sudden, it’s like omnipresent now. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, for the uninitiated, AI Fruit Love Island was this interactive AI-slop parody of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Love Island\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> with sexy anthropomorphized fruit. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from AI Fruit Love Island] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Host: Welcome Back to Fruit Love Island. Today we’ve got a steamy challenge and after over 370,000 viewer votes, our bombshells have officially hit the villa. All right ladies let’s get this started. You’ll be kissed one by each guy and after each kiss you rate it. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so that is one of the episodes of Fruit Love Island. What was happening in that clip? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Um, it’s basically just a real \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Love Island\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> challenge, but done with fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, they have human bodies, um, but their heads are fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">These are all like, obviously done by AI. The colors are highly saturated. It’s super bright, super like in your face. And then a grape man wearing a Hawaiian shirt and, uh, board shorts, like comes up and kisses the fruit ladies blindfolded. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from AI Fruit Love Island] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Host: Grapenzo, you’re up first. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Contestant: That was hot, an 8.5. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">You see all these badly done reactions in the background of these AI fruit women laughing and sort of being like, ha ha ha, this is crazy. So it just is like a \u003cem>Love Island\u003c/em> episode, but with fruit. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So for context, this TikTok account kind of came out of nowhere, AICinema021, and they gained about 3.1 million followers in like a week and a half. And now there are so many copycat accounts. The characters include Limeyra, the lime, Bananito, the banana who has abs and is always shirtless, Strawberrina, the strawberry, Coconick, the sexy coconut. And yeah, it’s not good. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The animation and voices are all stilted. There’s zero consistency. It’s pure slop. So viewers gave storyline feedback via Google Form and voted for their faves in the comments. And this account was getting crazy numbers, like 20 million views per episode at its peak and just churning out new episodes every day. I feel like it used to be kind of embarrassing to enjoy this kind of content, but then you had Zara Larsson and Joe Jonas being like, ‘Oh my God, I can’t wait for the next episode.’ Like major celebrities. But yeah, what’s your like initial gut reaction here? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think it makes sense why this thing is taken off, because even though young people online want to act like only boomers love watching AI slop, the fact is our brains are primed to watch AI slop. We have all these deep fried memes and internet humor is so self-referential, but it removes a lot of these barriers in our heads of consuming something like this that really feels as though, like, okay, maybe, um, what could be embarrassing previously could be ironically fun now. I love it because it’s fascinating to see how excited people get about it. But like, is the content good? No, it’s trash, but I don’t think it’s trying to be good. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Well, have you been following the great AI Fruit Love Island crash out… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I have not. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…that happened over the weekend? Okay. So this account literally gained millions and millions of followers, three million followers in like a week and a half, which is insane. Like there are human creators who grind for years to get a third of that. But, you know, this account was able to just churn out content so fast and people were invested. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">So basically, people were criticizing the account for being AI slop and criticizing viewers for being slop consumers. And the creator did not respond well. In TikTok comments, they complained about how hard it was to make this content and basically implied that like viewers were ungrateful. A real hilarious irony where they were like, it’s really hard because I have to prompt so many times and the AI sometimes messes up and I have to redo it and then I have edit it together. And it sometimes takes me like three hours to make one of these videos. And it’s like, yeah, well… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Imagine how long it must take to film a real TV episode? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s so funny that they’re like, this is so hard, even like having to prompt a generator to be like, and now make Strawberrina kiss the kiwi man is like too much effort. So then their video started getting removed. The creator claimed that it was part of a mass reporting campaign and started crashing onto their story. So this was the first one…they were, I guess, sick of it, right? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">They were like, “This is it. I’m sick of all of you.” They were getting criticized for like wasting water basically and people were pointing out like, hey, this is like really sh*tty that you’re kind of encouraging this consumption. So they were posting like, “Was a good run, didn’t expect any of this, but here we are from being a nobody to being cancelled. I guess I’ll take it. People hate to see people win,”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s awesome! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…with screenshots from like their episodes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’t the funniest thing I’ve ever seen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">“I’m so glad y’all got what you wanted. Saving the planet three gallons of water at a time, truly inspirational. It’s like, f*ck all y’all, you jealous motherf*ckers, save the planet, OMG, water, OMG. I love water, clean water, please clean water. What y’ all sound like.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s hilarious. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">“Thanks for 3 million followers though. Wow, I guess some might like it.” Then they posted one final one, basically saying like, this series is over, this is it, with Bananito, a fan favorite, unfortunately, the sexy banana that is never wearing a shirt. Um, and basically they said, “All right, f*ck all you b*tches, no more Fruit Love Island. Since people are so obsessed with it, all my videos banned, I make no money. I guess I am being targeted because no other AI account is getting f*cked. Y’all heard it from Bananito himself. Bye.”. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Bye. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s just really funny because they also got mad that other like copycat AI accounts were like copying their theme, which is a real like, so many layers between like, being mad about the copycats and then being like suddenly like creative integrity matters basically. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And then being mad at like the effort it took to make these videos. The layers of complete unawareness just go so deep. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">[Laughter] It’s one of those things where I’m like, oh, of course, this is where we are. People are so fixated on this idea of it’s fine until it’s me because passive consumption is just so self-centric, you’re only thinking about yourself. So of course this person’s mad that other people are stealing their AI fruit slop content without contributing to the AI slop database that can then pull out more content. Okay. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s like a content self-eating snake, you know? But I will say, there is one glimmer of hope, despite how many people were obsessed with this slop. I would say there’s an equal faction of people who are really into human-made content. And so this inspired several Fruit Love Island non-AI copycats,. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">With real fruit? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…which I will show you now, which is really beautiful. I love that people are doing this. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Audio from Fruit Love Island] \u003c/span>\u003c/i>\u003cb>\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Host: Welcome to episode one of Fruit Love Island, that’s not AI. I’ve made sure to gather the juiciest of drama in the villa in the past day. Now let’s see what’s happened. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Contestant: I’m here to break hearts, not to fall in love. Hopefully these guys don’t get too attached. Or I don’t. I won’t though. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So it’s basically a similar idea, but it’s not really animated so much as like, there are these photoshopped pictures of like people, human bodies with fruits for heads. It’s a human being that made this and it’s not as refined, but they did get voice actors on Discord to like volunteer their voices and voice all of this. And so I’m just like really encouraged by the fact that this has kind of blown up this non-AI Fruit Love Island. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think that’s beautiful. I think we need to reject modernity and embrace tradition in a lot of ways, because we already had Annoying Orange. We need to bring back the original recipes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I know. And like Annoying Orange,I hated that content. I didn’t dread it. But you know what? A human being made it.\u003cbr>\n\u003cb>\u003cbr>\nSteffi Cao: \u003c/b>A human-being made it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>So AI Fruit Love Island, do we save or do we scroll?\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m gonna scroll on it, but I defer to you. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m going to scroll on it too. I think it had a good run. I don’t think we need more of it. I think the crash out was beautiful and hilarious and a real internet moment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Perfect irony. It’s truly, like, perfect. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tell us about this next story you brought. What’s going on with BTS’ new album? \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of BTS music] \u003c/span>\u003c/i>\u003cb>\u003cbr>\n\u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">Swim swim, \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">This is how it all begins\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Swim, swim\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I just wanna dive…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">BTS was away in the military for four years, and the K-pop group, who was arguably one of the biggest acts in the industry and has been for many years, returned with an album called Arirang, and it was predominantly sung in English, and because of that, as well as the fact that it was a different sound from what they’ve previously put out in the past, it was, I think, personally sonically more mixed. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip of BTS music] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Watch this, watch this, \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Beat going hooligan. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We pop out, we actin’ a fool again \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">It became very controversial. It didn’t also help that when they did their first live performance in Seoul after the fact, there were a lot of statistics reported about how many people actually attended. They shut down a very busy intersection in Seoul saying that 300,000 people were expected to show up. Korean officials, some of them said that as low as 42,000 showed up and there were adverse impacts from store owners who expected a lot of influx but didn’t get that. And so now there’s this huge debate happening about this album, what it means for K-pop in the industry and like how things have shifted, et cetera. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Do you think the fandom has aged out of, like, acting like fans? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">\u003cem>[Laughter] \u003c/em>I think that the industry has shifted a lot, and what a fan should act like has changed with it. Because I think in the past, the eternal struggle of a BTS ARMY was trying to convince people that K-pop was a serious art form, that it wasn’t just some silly thing that teen girls listened to, that it was corporate slop pop music, that there were a lot of uphill battles, I think, for a K-Pop fan.\u003c/span>\u003c/p>\n\u003cp>And I think now, over the past four years, you’ve seen a lot more Western embrace of K-pop as a serious art form, as a legitimate cultural export, and not like a niche subculture. So I think that with “K-Pop Demon Hunters”, you have Blackpink headlining Coachella, you had KATSEYE at Lollapalooza, you had all these bigger acts coming out of a Korean system that I think is legitimized in a different way. And so I think that BTS ARMY doesn’t have to convince anyone anymore that BTS is legit. It has shifted this fan identity of like, okay, well, now what? And now what happens?\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right, you mentioned that like the entire album is sang in English or like all the lyrics are mostly in English, which is interesting because Arirang is a really culturally important folk song in Korea with a lot of history behind it. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Arirang sung in Korean from Youtube user @Miss_Taex] \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I think people expected a little bit more of that cultural representation with this album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I think BTS has also throughout their career really emphasized their Korean-ness, especially because they tend to sample a lot of traditional Korean music, a lot of Korean culture comes into play into their performances. And so I think that it was disappointing for a lot fans to open up this album and hear Teddy Swims in the song. Right? They end on a country song, which is like, possibly the most American form of music that we associate in mainstream culture. We don’t associate country music with Korea. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, right. And it’s a hard thing to follow “K-Pop Demon Hunters.” Just like the way that that movie was such a cultural moment and how it introduced so many people to Korean folklore and Korean culture and Korean language. That was a movie that was in English, but a lot of the songs were in Korean. And a lot people who have never spoken Korean learned those songs. And so it’s interesting that BTS wouldn’t see that and like kind of seize the moment. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes, 100%. I think that it’s frustrating as a fan to feel like the whole reason that you fell so deeply in love with this group has suddenly shifted under your feet and that the intention of the group’s project didn’t align with where you thought they were going to go. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. Okay, well, BTS’s new album, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I think. I’m going to personally scroll on it, but I think that there’s a lot to talk about in terms of like Asian artistry. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">There’s a lot to keep an eye on, but personally, don’t come for me, ARMY. I didn’t like the album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Me either. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So I’m gonna scroll on it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I was just bored. I was bored. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m in ARMY. I’m in ARMY-da. And I got the tickets. Any ARMY that wants to come for me and I will see you at MetLife. I’ve got the tickets. And what now? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But you can be disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">And I’m disappointed in the album. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You’re allowed to be disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m disappointed. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And you’re allowed to scroll. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">And I am allowed to scroll on it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, last story for today. The Meta lawsuits. Okay, so Meta faced two separate lawsuits: one in California over social media addiction and one in New Mexico for child safety. The one in California took place in LA and it centered around this 20 year-old woman who said that she became addicted to YouTube and Instagram as a child. And that that greatly affected her mental health.\u003c/span>\u003c/p>\n\u003cp>So Snapchat and TikTok were also both defendants, but they settled before it went to court. And a jury in LA found Google and Meta both negligent because the design of their apps encourages infinite scrolling. And the companies didn’t warn users about the dangers of that. So the plaintiff’s lawyer said that both Meta and Google intentionally target kids and prioritize profit over safety. \u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\nThe jury concluded that Meta is liable for $4.2 million in damages, and Google is liable for $1.8 million. And then for the case in New Mexico, the state sued Meta over child safety issues. Former employees testified that underage users were shown sexualized content on Instagram and were exposed to predators. And during the court proceedings, they said that Meta’s decision to encrypt Facebook Messenger blocked access to evidence of predators grooming minors. And basically, this is the first time that New Mexico, as a state, was able to successfully sue Meta. So now Meta was ordered to pay $375 million.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">So these lawsuits are being celebrated as huge wins for child safety and kind of taking down these evil tech companies. But I’m kind of skeptical of big companies like Meta and Google actually changing their practices. And whenever I hear like child safety social media lawsuit or like child safety and social media in the same sentence, I’m like, everyone wants kids to be safe. Everyone wants to protect the kids. No one wants to expose kids to predators or inappropriate content. But alarm bells are going off in my head where I’m, like, will they be using this to justify more surveillance and more censorship and more practices like age verification, which we’ve covered a lot on this show. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean, it makes sense that there’s a lot of cynicism around these child safety lawsuits because what we’ve seen over our careers is that every time there has been one of these landmark lawsuits, it’s like, what is it actually put into practice? People have been concerned about this topic for many, many years, but it feels like the people who are in Congress still miss the mark on the concept of social media as itself. We’ve seen endless clips of Congress people essentially asking Mark Zuckerberg for tech help during Senate hearings. Yeah. So it makes sense that this verdict, even though it’s being lauded as a huge case, I’m not convinced on it either. We’ve seen Meta pay up a lot in the past, and it hasn’t seemed to really shift the needle at all. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s like, if anything, the practices don’t change. Kids aren’t necessarily safer. And everyone else is a little bit more surveilled and censored, like, with the current wave of age verification requirements, like, sweeping any internet platform whatsoever, where you have to put in your ID to continue using Spotify in some countries and I really distrust that. And, I do kind of worry that like any kind of trying to like ensure child safety on social media will just be used to justify more age verification laws. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, 100%. I think that the solution being trusting big tech to manage more of our data and requests that we give up more of privacy is like, it makes a lot of sense as people who’ve grown up online and we’ve seen this play before. It does, I think, breed more of a culture of surveillance.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I think also the problem with this lawsuit is that like, it’s not a silver bullet. Like this is a multi-pronged problem where it’s like a part of it is having adults be smarter about their tech use and teaching their kids to critically analyze the content they’re consuming day in and day out. It’s a lot on the education system.\u003c/span>\u003c/p>\n\u003cp>It’s on providing structural support for young kids to have more time offline to build all these social skills that when you are isolated and just on your feed even though it can be very fun and exciting to be on Tumblr as a 16-year-old, freewheeling it online, you still need an infrastructure behind you to teach you all these skills that you don’t really get when you are online.\u003c/p>\n\u003cp>So it’s like a multi-pronged problem. It really is on every adult, regardless of where you stand, if you have kids or not, to try and train yourself to be better about your own skillset, because they’re kids, they’re just imitating whatever resource is there.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Right, and it’s like, Taylor Lorenz on her Free Speech Friday series pointed out that a lot of kids do still, you still need to let them have agency online in some capacity and just like, you know, a lot kids do rely on these online resources to access information about sex ed or find queer community when they don’t have that in real life and to potentially silo them further and take that away could actually endanger kids. Okay, the child safety lawsuits with Meta and Google, do we save or do we scroll? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">I feel like we’re going to have to save it because this is going to continue. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, It’s an evergreen save. This is just collecting more and more tabs every day. Thank you so much for joining us, Steffi. Where can people follow your work? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Steffi Cao: \u003c/b>\u003cspan style=\"font-weight: 400\">Thank you so much for having me, Morgan. You can check me out on Instagram at Steffi Cao, S-T-E-F-F-I-C-A-O, and my sub-stack, It’s Steffi. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Perfect, thanks so much. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios, and it’s reported and hosted by me, Morgan Sung. This episode was produced by Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick. Our team includes producer, Maya Cueva. Additional music by APM. Brendan Willard is our audio engineer. Audience engagement support from Maha Sanad. Jen Chien is our director of podcasts. Ethan Toven Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California Local. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show. Maybe drop a comment too. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"slug": "the-secret-lives-of-mormon-momfluencers",
"title": "The Secret Lives of Mormon Momfluencers",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Only 2% of Americans identify as members of the Church of Latter-day Saints — and yet a striking number of American social media influencers are Mormon. Why? The answer lies in a mix of religious doctrine, early internet adoption, and some surprising financial incentives.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In this episode, author and journalist Fortesa Latifi returns to the show to unpack her research for her new book, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. She breaks down the hidden industry behind Mormon “momfluencers,” how these creators both uphold and push against a patriarchal system, and why the trad wife fantasy can be damaging far beyond their audience. Plus, she and Morgan tackle the question hanging over reality TV fans everywhere: “Will MomTok survive this?”\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4522289126\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.fortesalatifi.com/\">\u003cspan style=\"font-weight: 400\">Fortesa Latifi\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, journalist and author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online.\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.simonandschuster.com/books/Like-Follow-Subscribe/Fortesa-Latifi/9781668080504\">\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Fortesa Latifi, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Simon & Schuster \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://whatsthevibe.substack.com/p/the-mormon-church-pays-its-influencers\">the Mormon Church pays its influencers\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Fortesa Latifi, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>What’s The Vibe\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.thecut.com/article/mormon-momtok-swingers-drama-explained.html\">A Refresher on the Mormon MomTok Drama\u003c/a> — Danielle Cohen, Olivia Truffaut-Wong, and Julia Reinstein,\u003c/span> \u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>The Cut \u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.refinery29.com/en-us/taylor-frankie-paul-bachelorette-canceled-controversy\">‘The Bachelorette’ Cast Taylor Frankie Paul For The Mess. They Got It. So, Who’s To Blame?\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Katherine Singh, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>Refinery 29 \u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.marieclaire.com/culture/tv-shows/the-secret-lives-of-mormon-wives-season-2-review/\">‘The Secret Lives of Mormon Wives’ Shows the Trad Wife Reality \u003c/a> — Quinci LeGardye\u003c/span>\u003cspan style=\"font-weight: 400\">, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>Marie Claire \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.sltrib.com/religion/2025/08/02/how-lds-church-works-with-pays/\">Does the LDS Church pay influencers? Well, actually, yes.\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Dylan Eubank, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>The Salt Lake Tribune\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.thetimes.com/magazines/the-sunday-times-magazine/article/meet-the-queen-of-the-trad-wives-and-her-eight-children-plfr50cgk\">Meet the queen of the ‘trad wives’ (and her eight children)\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Megan Agnew, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>The Times \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.npr.org/2024/12/17/nx-s1-5206673/tradwives-have-taken-over-tiktok-now-ex-tradwives-want-their-moment\">Tradwife life isn’t as good as it looks on TikTok — just ask former tradwives\u003c/a> — Isabella Gomez Sarmiento, \u003ci>NPR\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey it’s Morgan. We just celebrated the show’s first birthday. That’s right Close All Tabs is a pisces. Wanna celebrate with us? It would be so, so helpful if you could rate and review us on Spotify, Apple or wherever you listen to the show. And tell your friends about us, too! Ok, let’s get to the episode. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Have you been keeping up with the Secret Lives of Mormon Wives? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, have I, yes.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortesa Latifi is a journalist who covers the thorny world of child influencers, family vlogs, and parenting content. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">You’ve seen my bylines in Rolling Stone, The New York Times, Teen Vogue, and many more. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortesa was on Close All Tabs last year in our episode, Children of the Vlog. She just published a book called Like, Follow, Subscribe: Influencer Kids, and the Cost of a Childhood Online. And like me, Fortesa also loves watching the Secret Lives of Mormon Wives. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Promo for Secret Lives of Mormon Wives]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Come ye saints and come ye sinners! Ahhh…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">My mom is visiting right now and she’s just like, are you seriously watching this? And I’m like, mom, shh. It’s like what my sister calls TV Xanax, like it just is like, just quiets the mind. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I know, I’m like, this is my temporary lobotomy for the night. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">100 percent. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I put it on and I don’t think for like 40 minutes. It’s beautiful. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a blessed experience. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so for the uninitiated, The Secret Lives Of Mormon Wives is a reality TV show on Hulu, which follows a group of Utah-based mom influencers known as “MomTok.” They’re infamous for the so-called Mormon swinging scandal. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Youtube User Spill Sesh] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You guys buckle up because we are talking about “Mom Tok.”. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from TikTok] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Now in both her confessionals and conversations with the other wives, Miranda denied doing anything other than kissing at these swinging parties. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Youtube User Spill Sesh] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">The drama is insane. It played out all online and now they’ve landed themselves a reality show for just how dramatic they have been and of course there’s more drama now. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">To be clear, when we say “momfluencers”, we’re talking about this category of creators whose content revolves around motherhood and family. Like the ones who post the elaborate meals that they pack their kids for lunch, or post about the baby supplies that you, a new mom, actually need, which may or may not be sponsored. The name “MomTok” refers to a group of momfluencers from the show, The Secret Lives of Mormon Wives. Think of it as a friend group, well really, frenemy group. Many of them had started out on TikTok, making videos about their lives as stay-at-home mothers. Since then, they’ve built massive followings online and leverage that to launch their own businesses. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] J\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">en: I’m currently the breadwinner in my relationship. I’m providing for my kids, my husband. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jessi: Being known as a successful businesswoman means everything to me. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Mayci: We’re just powerful women trying to change the stigma of gender roles in the Mormon culture. And I’m a bad b*tch. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m talking a prenatal supplement brand, a hair extension salon empire, a Broadway debut, brand deals worth hundreds of thousands of dollars, and one of them was supposed to be the next Bachelorette, and that’s been a whole thing. What I’m getting to is that these women are girl bosses, ambitious, entrepreneurial hustlers. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jen: My goal was really just to be able to provide for my family. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Mayci, I need you to twerk your ass off! \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">On the show, they joke about being tradwives, the archetype of a homemaker who embraces traditional gender roles and doesn’t bother herself with affairs outside of her domestic sphere. But they’re upfront about the fact that they aren’t really tradwives. However, there is a faction of influencers who portray themselves as ideal, conservative, religious homemakers, while also running massive businesses. This is the tradwife girlboss. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Well, it’s so fascinating because the entire idea of a tradwife is predicated upon a woman staying at home, taking care of her babies, taking care of our house and her husband, and not working outside the house. But it’s a complete contradiction because the tradwives that we know about are all girl bosses. Like you said, I mean, some of them have multimillion dollar empires. So if I think about like a true tradwife, we would never hear about because she’s doing her work quietly and on her own. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We are not getting that deep into the current drama with mom talk and the secret lives of Mormon wives. Honestly, we need like another 15 episodes just to cover all of that. Today we’re digging into the industry of momfluencers, the women whose content revolves around parenting and family and their children. Not all creators who make this kind of content are religious, and not all of them identify as tradwives. But here’s something interesting. A lot of mom flensers are Mormon. We’re going to get into why that is and unpack how the Mormon church played a role in carving out an entire genre of content. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Ready? This is Close All Tabs. I’m Morgan Sung, tech journalist, and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Let’s open our first tab. Why are so many momfluencers Mormon? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Only 2% of Americans identify as from the Church of Latter-day Saints, which is colloquially called Mormons, but they are so overrepresented in influencer culture. Like almost all of the top mom influencers and family vloggers are Mormon or Mormon adjacent. And it’s just like, how did this happen? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">To answer that question, we need to go back to 2007. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">There was the commencement speech given at Brigham Young University, Hawaii, in which an elder of the church told the Mormons who were listening, please use the internet to your advantage basically. Like, use it to blog, use it share your beautiful life, use it to share positive things about the church. \u003c/span>\u003c/p>\n\u003cp>\u003cb>[Elder Ballard in commencement speech] \u003c/b>\u003cspan style=\"font-weight: 400\">And as you graduate from this wonderful university, may I ask you to join the conversation by participating on the internet, particularly the new media, to share the gospel and explain in simple, clear terms the message of the restoration. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Elder M. Russell Ballard speaking to graduates at Brigham Young University almost 20 years ago. Let’s lay out some historical context for this. So, back in the 1800s, this guy, Joseph Smith, had a revelation and said that an angel told him to dig up a set of golden plates. These plates, according to Joseph Smith were engraved with a kind of companion text to the existing Christian Bible and contained guidance for establishing a new church. In 1830, Joseph Smith published what he said was a translation of the Golden Plates and called it the Book of Mormon, basically establishing the Mormon religion. He gained a following and started converting people. Local communities were not thrilled. The Mormon theology was considered blasphemous and they also practiced polygamy, a big no-no. They were seen as un-American and chased west to what is now Utah. The Mormon Church eventually denounced polygamy, but still faced a generational PR crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">They were so maligned for so many years by Americans and they were considered not even to be Christian and barely to be American. And so perfection became a doctrine of the Mormon church because once they did away with polygamy, they basically swung kind of in the other direction where they were like, we have to have the most perfect families on earth so that people can’t malign us anymore as un-American and not Christian. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The church encouraged Mormons to become the perfect, all-American, heterosexual, monogamous nuclear family unit, and not just live it, but also be seen living it, and share their faith while they’re at it. A century and a half later, the internet turned out to be the perfect medium for broadcasting both family and faith. Fortesa, said the church quickly realized how effective the internet could be for proselytizing. I mean, Elder Ballard speaking to new grads? That was in 2007. YouTube was brand new. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Elder Ballard in commencement speech] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You can start a blog in minutes and begin sharing what you know to be true.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">And it seems like Mormons above any other religion in the U.S., or really any other subculture in the US, really took to heart the idea of the early internet as a connector. And so many early mom bloggers were Mormon. I mean, when you think about early mom bloggers, you think of about Natalie Jean Lovin and people like that, and they were Mormon, or you think about Amber Fillerup Clark, also Mormon. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Why were Mormon women so effective as like the early proto-influencer? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">So there are several reasons. One is that in Mormon culture, you usually get married young and you have a lot of babies, both of which are really good for the algorithm. The algorithm loves young mothers and it loves tons of babies. Another thing is that Mormons from a very young age, especially Mormon women, are taught to keep a record. So it’s actually part of their scripture is to keep a record of their lives and to do this kind of intense journaling practice. Like scrapbooking came from Mormons, which is wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I know. It’s crazy. When I looked into it, I was like, wait, this makes so much sense. But they’re taught to keep these intricate records and to do beautiful scrapbooks and like what is influencing if not a journal and a scrapbook. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Another reason is that beauty is highly prized in Mormon culture. So making yourself beautiful, being perceived as beautiful is considered to be godly. And so it’s really interesting because in other religions, vanity is a sin. Right? And I don’t think that the Mormons would say that they’re vain, but they do consider beauty to be godly. On top of beauty being considered godly, prosperity is considered godly, and so they have this thing called the prosperity doctrine, Which is basically the more godly and the more devoted you are to your faith, the more money you’re going to make. And so making money in that way is considered almost holy. And so when you take all these factors together, it’s like, duh. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, it’s like the formula for the perfect influencer. So, Mormon influencers have used content creation as a means of proselytizing. Like that elder told BYU grads, use the new media to share the gospel. Was it effective? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think so, I mean, I think it’s interesting because many Mormons in their proselytizing online, it’s not explicit, right? Like they’re not getting on and saying, go read the Book of Mormon or go join the church. But what they are doing is they’re showing their perfect, beautiful families, their perfect beautiful lives, and then you know they’re Mormon and so you’re like, oh, well, there’s a connection between the Mormonism and the perfection. Right? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortessa interviewed one former child influencer who grew up in a Mormon vlogging family. And they told her that during their family’s run as popular YouTubers, at least 50 families joined the church and cited their family as the reason why. This strategy was clearly effective and the Mormon church was invested, literally. More on that after the break. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Welcome back. So as Mormon family influencers spread across the internet, what role did the church play in all of this? Time to open a new tab. The Mormon Influencer Industrial Complex. While working on her book, Fortesla went deep into researching the Church of Latter-day Saints and its outreach strategy. And she uncovered a major detail: The church was paying influencers. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I had for a long time wondered why so many Mormons are influencers. And it’s like the church, which is the richest church on earth (it’s worth hundreds of billions of dollars, the Mormon church) they actually, specifically, give resources and brand deals and help with sponsorships with their influencers. And there’s like this thing where if you’re a big enough Mormon influencer, you’re invited to this like special influencer dinner and they all kind of network and figure things out together. It’s hard to say exactly when it started, but I would say once they saw the power of those early mom bloggers, it was clear that they could have a hand in it, and it worked. I mean, look, like you think of Nara Smith. I don’t know if she still considers herself Mormon, but her husband was raised Mormon. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, it is so wild. Can you walk us through the process of getting sponsored by the church? Like how do they pick the influencers to sponsor? How much do they pay? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, so it’s really interesting because one of the influencers who confirmed this to me, her name is Shannon Bird and she was one of the original mom bloggers and now she’s on Instagram, but she really had her heyday in mom blogging. And she said that the church just reached out to her and they said, we love your work. We want to have a hand in it. And they said how much is your rate for a post? And in my book, she tells me, “You know, I felt weird like charging my church a rate,” you know? So her normal rate for a post was like eight to ten thousand dollars for like a static post. But she was like, this is my church, like, that feels really weird and so she, I think she charged them like a thousand dollars.\u003c/span>\u003c/p>\n\u003cp>But then at one point, the church accidentally copied her on an email that listed what other influencers were being paid. I know, I know. And she saw that those influencers were charging their market rate. They were charging tens of thousands of dollars for a post. And it was really interesting because the posts weren’t like, come to church with us on Sunday, hashtag Mormon, hashtag LDS or whatever.\u003c/p>\n\u003cp>Like, it was like a little bit more subtle than that, where one of the sponsored posts that Shannon told me about was she was given rotisserie chickens and she was giving them out to unhoused people. And her blonde, perfect, beautiful children were like around her and it was basically like a photo of her with the supplies going out. And it was like, you know, give back this season or whatever but there was no explicit mention of Mormonism or the LDS church.\u003c/p>\n\u003cp>And so I asked Shannon, like, what do you think was in it for the church? And she’s like, okay, so this is what I think and then this is she said, so what I think is people saw her post and they’re like this beautiful blonde mother with all her beautiful blonde children going out and like, giving back and then they know she’s Mormon and so there’s that connection there.\u003c/p>\n\u003cp>And Shannon told me, well, “One influencer can do a lot more when it comes to proselytizing than, you know, one missionary.” She’s like, “at my height, I had a million viewers of my blog a month. And so what makes more sense putting out missionaries and people don’t even open their door, or getting the beautiful blonde mother to give rotisserie chickens to unhoused people and people make the connection that she’s Mormon.” \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That is so wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">And Shannon made such a good point. Like, she has a million viewers a month. What missionary can talk to a million people a month? Like, nobody. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So legally, influencers do have to disclose when they’re posts are sponsored, according to the FTC. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Aren’t the Mormon influencers doing that? Do they have to? Does it still apply? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I would think it would still apply. I don’t think they’re doing it because otherwise it would have been much clearer to people beforehand that the Mormon church was paying its influencers because no one has written about this before I had. So I don’t think that they’re following it to the letter of the law. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Regardless of the legal implications of these undisclosed church sponsorships, there’s a broader social shift going on here. Many of these women were raised to be wives and mothers. Momfluencing has opened doors that didn’t even exist for many women. Like we talked about earlier, they’re girl bossing. That’s huge, right? But is this a conscious act of reclaiming power? Time to open a new tab. Is mom-fluencing actually feminist? You made a really good point in your book about how, for a lot of these women, influencing and content creation is very lucrative, but it’s also one of the only ways that they’re allowed to exercise any kind of ambition or agency without threatening the patriarchy they live in. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Within the Mormon culture, which is heavily patriarchal, women are not supposed to work outside the home. And I think that’s slowly changing, but generally they’re not really supposed to have ambitions beyond being a perfect wife and a perfect mother and having nine children, but looking like they haven’t even had one child. And so, I consider influencing to be like this genius kind of loophole because it’s a way for them to exercise their ambition within the confines of the patriarchy because their job is predicated upon being a perfect mother and a perfect wife. And so it’s like, well, I’m still doing everything perfectly. I’m just showing other people about it and making a ton of money. So it’s, like, who can really have a problem with that? And influencing is largely done within the home. And so it’s kind of the perfect career for women who are in this patriarchal society that says, ‘no, you don’t go out and make the money, I go out to make the the money.’ \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortessa pointed out this one scene in one of the earlier seasons of The Secret Lives of Mormon Wives. They’re gathered in someone’s kitchen, complaining about their husbands. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I know you don’t want to make a TikTok, but we’ve got to pay the bills. I mean, who else is going to pay the bills, right? \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Who is currently like the breadwinner at home? I think all of us. Really? Yeah. We all are. Look at us. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">It’s kind of genius, like I really, as a concept, I think it’s really fascinating and I think its really cool that they found a way to exercise their ambition and agency within the confines of a patriarchal society. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes, I mean the new season is all about how Dad Tok, the like, husbands and boyfriends of Mormon wives are all like upset. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Boo, Dad Tok ! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I’m such a dad talk hater, but they’re all like, upset and they’re trying to find themselves because they’re like, they only know us as our wives’ husbands and not as our own people. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Dad Tok’s a lot funnier than Mom Tok, and we have our own place on social media. I think this is gonna be a great opportunity for Dad Tok. I think it shows that our wives don’t have a monopoly on social media. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s fascinating to see that they are in the position that Mormon women have been in for generations. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">But they’re not realizing that. Like, they’re not thinking like, oh, for the last five or seven years before Mom Tok, this is how my wife felt while I went out and made money and had a life outside of the home and she was home with our several young children. It’s fascinating to me, especially as a mom myself, to see men have a taste of what it’s like to be a mom and they’re like, ‘Oh, this sh*t sucks.’ Like, okay, let me be clear, being a mother is incredible. Being a mother and having the mental load and being in charge of everything is very difficult. And being the one who’s at home is very difficult. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, Mom Tok and Dad Tok drama aside, forging careers through social media has been so empowering for many women who grew up in conservative, religious communities. The Secret Lives of Mormon Wives is so interesting to me, because over the course of a few seasons, the women start to understand their own agency. They joke that the group is split between the saints and the sinners. The sinners are the ones who are no longer religious. While the saints still adhere to Mormon values and, more or less, the lifestyle. No drinking, no caffeine, and no divorce.\u003c/span>\u003c/p>\n\u003cp>But throughout the show, even for the saints, you’re watching them deconstruct their upbringings in real time and actually get to exercise their own ambition. These are women who married and got pregnant as teenagers. If they did get to go to college, they were married and get pregnant right after graduation. They didn’t get to experience much of adulthood before they became mothers.\u003c/p>\n\u003cp>And now, through the armies of followers they’ve built online, they’ve girlbossed their way into very successful careers. So they are making so much money. They are like the breadwinners of their family, which is so counter to the values that they preach. Which brings me to my next question. Is mommy blogging actually feminist? \u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I really grapple with this, because on one hand, taking the unseen and unpaid labor of motherhood and making it seen and paid, I do think is a feminist act. But then again, you’re making it paid on the backs of selling this false vision to other women, which I don’t think can be considered feminist. So it’s like that tweet that’s like, is MasterCard an ally? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Laughter\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">] yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Is this pop singer your friend? Like, it’s like… I don’t know, I don’t think that selling this vision of perfect motherhood to other mothers can be considered feminist, I just don’t think it can. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For the last two decades, mom-fluencing has revolved around performing domestic labor. But let’s talk about what it means to portray the fantasy of motherhood. What’s going on behind the scenes? What don’t viewers see? Let’s open one last tab: the trad wife illusion. Time for a case study. We’re going to talk about Ballerina Farm. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Oh my gosh, Ballerina Farm. I could write a thesis on her. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You may have seen one of her videos on your feed before. She’s this beautiful blonde woman, usually wearing a linen apron over a gauzy, puff-sleeved dress. She posts these videos of her preparing a meal from scratch, usually no narration, just the sounds of her sprinkling salt on freshly churned butter while her kids run around off camera. Sometimes, a cow in the distance. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Hannah Neeleman Instagram Account]\u003c/span>\u003c/i> \u003cb>\u003cbr>\n\u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">When we started to farm, I was swept up in the beauty of learning to make food from scratch. It makes sense why I soon fell in love with the idea of a family milk cow. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">So her name is Hannah Neeleman. She is the foremost mom influencer, trad wife, blogger in the world. She lives in Utah. She’s Mormon. She’s married to a Mormon man who actually is the heir to the JetBlue fortune…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">…which they don’t ever talk about, which is interesting because it’s very like, we pulled ourselves up by our bootstraps and started this farm. And it’s like, your father-in-law is a billionaire. So that’s really interesting.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What’s especially tragic about her story is that she was a Mormon woman who did have a really promising career as a ballet dancer. Like, she was in Juilliard… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">at Juilliard. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which is wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">There was a profile of her where they talk about how it’s called Ballerina Farm, but on the entire farm, there’s no dance studio. But I mean, that that Times profile was really wild because she’s like in her senior year at Julliard and her soon to be husband, like, meets her and decides like we’re going to get married. And then like, she’s flying back from New York to Utah and she’s flying JetBlue, which his dad owns. And so he pulls some strings, and gets the seat next to her on the flight. And basically, the way that I read it in the story was, like, she wanted to take her time and like, finish school, whatever, and then it turned out she was married and pregnant by graduation.\u003c/span>\u003c/p>\n\u003cp>But she just had her ninth child. She looks like she hasn’t had any children. She is very beautiful in like, a very toned down way. She looks she has that no makeup makeup look, and like, she’s always wearing, like, flowy dresses and like, making sourdough from scratch and making like, butter for sandwiches. She makes everything herself. But now it’s turned into this entire empire. Like there’s the Ballerina Farm store, there’s the Ballerina Farm brand. I mean, they make protein powder and hydration powder and sourdough starter and it’s a huge thing. \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What is the appeal of this kind of this genre of content right now? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think it makes a lot of sense that as so much of the country is in such a fragile financial situation. I mean, the promise of a one income household broke decades ago, but we used to, you know, when we grew up, it was like, yeah, one person could have a job and support an entire family and like, that’s gone. The middle class is shrinking, like upward mobility is basically non-existent unless you like hit the viral lottery. And so it makes sense that people are like, we want to slow down and like go back to basics. And whether or not this is actually true, they’re looking at a trad wife life as going back to basics. But I also think it can’t be disentangled from the way that culture generally is just shifting rightward. Like the zeitgeist is just becoming so much more conservative. And it’s like, of course, tradwives are surging at this time. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, this trad wife content just depicts this really beautiful, idyllic life. What was it like for you to watch this content as a journalist before you became a mother and then after you became mother? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Before I became a mother, I was like, oh, I can kind of see the appeal. It does seem like kind of beautiful to just be like in charge of the home and just having to make bread and take care of your babies and like look beautiful. And I could kind of understand it. And then after I became mother, I was, like, this is not real life at all.\u003c/span>\u003c/p>\n\u003cp>I have one child, I’m pregnant with my second and like, I have never made sourdough in my life. I don’t make my kids baby food from scratch. Like, my hair is usually not done. I’m never in a dress. It’s just the actual blood and guts and effort of motherhood are so disparate from this tradwife life that is shown online.\u003c/p>\n\u003cp>And I think, you know, tradwives never talk about the loneliness of mother hood. And that’s something that really hit me when I became a mother myself, because I have lots of family around. My husband is great. We have a part-time nanny. Like I have help, but it’s still like so lonely, especially in those first few months. And, like, if you watch these women, you would never think that anything was difficult ever. Like, all you have to do, mama, is cuddle your baby and co-sleep with them and breastfeed them on demand and make all their food from scratch and, like it just, it really shattered the illusion for me once I became a mother myself. \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, you aren’t out there hand-picking berries to, like feed your kids. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">No, dude, no. Like, maybe I should once in a while, but no, there’s no time. It just doesn’t make sense. It’s a fantasy, and that’s what made me realize these women aren’t being paid for the labor of motherhood, they’re getting paid for the performance of the laborer of mother hood. Because the labor motherhood is by definition unpaid and it’s often unseen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What’s going on behind the scenes of this trad wife content that viewers don’t see? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I found out that many of your favorite mom influencers and family vloggers have full-time nannies, they have around the clock help, they have housekeepers, they have house managers, they have videographers, they have editors. I mean, this is an empire. This is a business. And I’ve said this before, there’s nothing wrong with having help. We have a once-monthly house cleaner. We have a part-time nanny. And I would be less sane than I already am without those people helping us. But I think what is troubling to me is selling this idea of self-reliance and saying, ‘I do it all myself.’ And by the way, if you buy this commissioned protein powder, you can be strong enough to do it yourself too, when secretly they have so much help behind the scenes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Beyond the impact that momfluencers have on their audiences, the biggest consequences may fall on the people at the center of it all, their kids. The last time Fortesa was on Close All Tabs, we talked about how children are affected when they’re forced to be part of their parents’ content. Now, the internet is starting to reckon with a reality of sharenting, a portmanteau of share and parenting. Momfluencers have gotten some heat lately over exploiting their children and their content. There’s a vibe shift afoot. And while there will probably always be a demand for this type of parenting content, a growing faction of brands and creators are moving away from showing kids in videos. In an industry that has opened doors for so many women, is there still space for momfluencers who don’t engage in sharenting? A refreshing part of the secret lives of Mormon wives is that their children rarely appear in the show. There’s the occasional shot of someone holding a newborn baby. But the children who can walk and talk are barely in the show at all. In fact, some members of MomTalk have stopped showing their kids in their online content too. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think they’ve kind of shifted from showing their kids to showing their experience as mothers and especially as working mothers. Well, that’s the thing is I don’t think there is a right way to be a mother on the internet because if you show your kids, people are like, you’re exploiting them. And if you take them off, then it’s like, oh, you just showboating and trying to act like you’re, like, so above this. And also if you’re gonna take them off, why did you ever put them on in the first place? There’s no way to win. People will hate you no matter what you do. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In many cases, these women are walking a tightrope, balancing audience expectations, traditional gender norms, and the realities of raising children. Fortesa tries to avoid thinking about momfluencers in simple black and white terms. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For someone who’s reported on the horrors and exploitation involved in family vlogging, you did take a very compassionate approach to writing about the Mormon mommy vloggers and, like, this world of influencers. How do you balance what you know about the momfluencing industry with maintaining empathy for the women involved? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\"> I mean I really do genuinely feel a lot of empathy for these women and I think especially becoming a mother myself has shown me you know to what lengths I would go to give my daughter a great life. A lot of times these women started mommy blogging in a vulnerable situation. They didn’t go to college or they started having kids really young or they were in some kind of financial instability. And so when I look around at my life and the stability that I have, and then I look at other women and the limited choices they have, I think it’s just dishonest to say that I would never make that decision. Like, I wouldn’t make that decision as myself in my experience, but I could see how you could make it in a different situation. And I’m not one of those people who thinks family vlogging and mom influencing is evil and immoral and bad across the board. I just don’t think that. I think it’s much more nuanced than that. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Mom Tok is on the verge of collapse, all the time. These women have some very fraught friendships. Will Mom Tok survive this? Has kind of become a mantra on the show. The cultural appetite for family vlogs may fade, especially as the debate over child influencers continues and more viewers become disillusioned with the fantasy of trad wives. But the recent seasons of The Secret Lives of Mormon Wives have proven that people don’t necessarily watch these creators for the content about their kids and not really for the husbands either. Dad Tok is just not it. People watch because they’re interested in the lives of these women, even the messy uncurated versions. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The performance of the perfect mother who feeds her kids freshly baked sourdough topped off with hand-churned butter is not always as compelling as the working mother who’s open about the struggles of juggling a career and her kids. As much as there’s still an audience for the tradwife, there’s also growing demand for creators who are honest with their viewers, both about who’s sponsoring their content and about the reality of motherhood. So as mindful sharenting takes more of a hold on internet culture, will mom-fluencing survive this? Probably. But it may have to change. Let’s close all these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor, Chris Hambrick, and audio engineer, Brendan Willard. Additional music from APM, audience engagement support from Maha Sanad. Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California, Local. This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and Gateron milky yellow pro v2 switches. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"description": "Only 2% of Americans identify as members of the Church of Latter-day Saints — and yet a striking number of American social media influencers are Mormon. Why? The answer lies in a mix of religious doctrine, early internet adoption, and some surprising financial incentives. In this episode, author and journalist Fortesa Latifi returns to the show to unpack her research for her new book, Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online. She breaks down the hidden industry behind Mormon “momfluencers,” how these creators both uphold and push against a patriarchal system, and why the trad wife fantasy can be damaging far beyond their audience. Plus, she and Morgan tackle the question hanging over reality TV fans everywhere: “Will MomTok survive this?”",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Only 2% of Americans identify as members of the Church of Latter-day Saints — and yet a striking number of American social media influencers are Mormon. Why? The answer lies in a mix of religious doctrine, early internet adoption, and some surprising financial incentives.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In this episode, author and journalist Fortesa Latifi returns to the show to unpack her research for her new book, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. She breaks down the hidden industry behind Mormon “momfluencers,” how these creators both uphold and push against a patriarchal system, and why the trad wife fantasy can be damaging far beyond their audience. Plus, she and Morgan tackle the question hanging over reality TV fans everywhere: “Will MomTok survive this?”\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC4522289126\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.fortesalatifi.com/\">\u003cspan style=\"font-weight: 400\">Fortesa Latifi\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, journalist and author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online.\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.simonandschuster.com/books/Like-Follow-Subscribe/Fortesa-Latifi/9781668080504\">\u003cspan style=\"font-weight: 400\">Like, Follow, Subscribe: Influencer Kids and the Cost of a Childhood Online\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Fortesa Latifi, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Simon & Schuster \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://whatsthevibe.substack.com/p/the-mormon-church-pays-its-influencers\">the Mormon Church pays its influencers\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Fortesa Latifi, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>What’s The Vibe\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.thecut.com/article/mormon-momtok-swingers-drama-explained.html\">A Refresher on the Mormon MomTok Drama\u003c/a> — Danielle Cohen, Olivia Truffaut-Wong, and Julia Reinstein,\u003c/span> \u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>The Cut \u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.refinery29.com/en-us/taylor-frankie-paul-bachelorette-canceled-controversy\">‘The Bachelorette’ Cast Taylor Frankie Paul For The Mess. They Got It. So, Who’s To Blame?\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Katherine Singh, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>Refinery 29 \u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.marieclaire.com/culture/tv-shows/the-secret-lives-of-mormon-wives-season-2-review/\">‘The Secret Lives of Mormon Wives’ Shows the Trad Wife Reality \u003c/a> — Quinci LeGardye\u003c/span>\u003cspan style=\"font-weight: 400\">, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>Marie Claire \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.sltrib.com/religion/2025/08/02/how-lds-church-works-with-pays/\">Does the LDS Church pay influencers? Well, actually, yes.\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Dylan Eubank, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>The Salt Lake Tribune\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.thetimes.com/magazines/the-sunday-times-magazine/article/meet-the-queen-of-the-trad-wives-and-her-eight-children-plfr50cgk\">Meet the queen of the ‘trad wives’ (and her eight children)\u003c/a>\u003c/span>\u003cspan style=\"font-weight: 400\"> — Megan Agnew, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>\u003ci>The Times \u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ca href=\"https://www.npr.org/2024/12/17/nx-s1-5206673/tradwives-have-taken-over-tiktok-now-ex-tradwives-want-their-moment\">Tradwife life isn’t as good as it looks on TikTok — just ask former tradwives\u003c/a> — Isabella Gomez Sarmiento, \u003ci>NPR\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hey it’s Morgan. We just celebrated the show’s first birthday. That’s right Close All Tabs is a pisces. Wanna celebrate with us? It would be so, so helpful if you could rate and review us on Spotify, Apple or wherever you listen to the show. And tell your friends about us, too! Ok, let’s get to the episode. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Have you been keeping up with the Secret Lives of Mormon Wives? \u003c/span>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, have I, yes.\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortesa Latifi is a journalist who covers the thorny world of child influencers, family vlogs, and parenting content. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">You’ve seen my bylines in Rolling Stone, The New York Times, Teen Vogue, and many more. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortesa was on Close All Tabs last year in our episode, Children of the Vlog. She just published a book called Like, Follow, Subscribe: Influencer Kids, and the Cost of a Childhood Online. And like me, Fortesa also loves watching the Secret Lives of Mormon Wives. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Promo for Secret Lives of Mormon Wives]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Come ye saints and come ye sinners! Ahhh…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">My mom is visiting right now and she’s just like, are you seriously watching this? And I’m like, mom, shh. It’s like what my sister calls TV Xanax, like it just is like, just quiets the mind. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I know, I’m like, this is my temporary lobotomy for the night. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">100 percent. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I put it on and I don’t think for like 40 minutes. It’s beautiful. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a blessed experience. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay, so for the uninitiated, The Secret Lives Of Mormon Wives is a reality TV show on Hulu, which follows a group of Utah-based mom influencers known as “MomTok.” They’re infamous for the so-called Mormon swinging scandal. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Youtube User Spill Sesh] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You guys buckle up because we are talking about “Mom Tok.”. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from TikTok] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Now in both her confessionals and conversations with the other wives, Miranda denied doing anything other than kissing at these swinging parties. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Youtube User Spill Sesh] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">The drama is insane. It played out all online and now they’ve landed themselves a reality show for just how dramatic they have been and of course there’s more drama now. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">To be clear, when we say “momfluencers”, we’re talking about this category of creators whose content revolves around motherhood and family. Like the ones who post the elaborate meals that they pack their kids for lunch, or post about the baby supplies that you, a new mom, actually need, which may or may not be sponsored. The name “MomTok” refers to a group of momfluencers from the show, The Secret Lives of Mormon Wives. Think of it as a friend group, well really, frenemy group. Many of them had started out on TikTok, making videos about their lives as stay-at-home mothers. Since then, they’ve built massive followings online and leverage that to launch their own businesses. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] J\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">en: I’m currently the breadwinner in my relationship. I’m providing for my kids, my husband. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jessi: Being known as a successful businesswoman means everything to me. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Mayci: We’re just powerful women trying to change the stigma of gender roles in the Mormon culture. And I’m a bad b*tch. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’m talking a prenatal supplement brand, a hair extension salon empire, a Broadway debut, brand deals worth hundreds of thousands of dollars, and one of them was supposed to be the next Bachelorette, and that’s been a whole thing. What I’m getting to is that these women are girl bosses, ambitious, entrepreneurial hustlers. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jen: My goal was really just to be able to provide for my family. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Mayci, I need you to twerk your ass off! \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">On the show, they joke about being tradwives, the archetype of a homemaker who embraces traditional gender roles and doesn’t bother herself with affairs outside of her domestic sphere. But they’re upfront about the fact that they aren’t really tradwives. However, there is a faction of influencers who portray themselves as ideal, conservative, religious homemakers, while also running massive businesses. This is the tradwife girlboss. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Well, it’s so fascinating because the entire idea of a tradwife is predicated upon a woman staying at home, taking care of her babies, taking care of our house and her husband, and not working outside the house. But it’s a complete contradiction because the tradwives that we know about are all girl bosses. Like you said, I mean, some of them have multimillion dollar empires. So if I think about like a true tradwife, we would never hear about because she’s doing her work quietly and on her own. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We are not getting that deep into the current drama with mom talk and the secret lives of Mormon wives. Honestly, we need like another 15 episodes just to cover all of that. Today we’re digging into the industry of momfluencers, the women whose content revolves around parenting and family and their children. Not all creators who make this kind of content are religious, and not all of them identify as tradwives. But here’s something interesting. A lot of mom flensers are Mormon. We’re going to get into why that is and unpack how the Mormon church played a role in carving out an entire genre of content. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Ready? This is Close All Tabs. I’m Morgan Sung, tech journalist, and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Let’s open our first tab. Why are so many momfluencers Mormon? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Only 2% of Americans identify as from the Church of Latter-day Saints, which is colloquially called Mormons, but they are so overrepresented in influencer culture. Like almost all of the top mom influencers and family vloggers are Mormon or Mormon adjacent. And it’s just like, how did this happen? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">To answer that question, we need to go back to 2007. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">There was the commencement speech given at Brigham Young University, Hawaii, in which an elder of the church told the Mormons who were listening, please use the internet to your advantage basically. Like, use it to blog, use it share your beautiful life, use it to share positive things about the church. \u003c/span>\u003c/p>\n\u003cp>\u003cb>[Elder Ballard in commencement speech] \u003c/b>\u003cspan style=\"font-weight: 400\">And as you graduate from this wonderful university, may I ask you to join the conversation by participating on the internet, particularly the new media, to share the gospel and explain in simple, clear terms the message of the restoration. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That’s Elder M. Russell Ballard speaking to graduates at Brigham Young University almost 20 years ago. Let’s lay out some historical context for this. So, back in the 1800s, this guy, Joseph Smith, had a revelation and said that an angel told him to dig up a set of golden plates. These plates, according to Joseph Smith were engraved with a kind of companion text to the existing Christian Bible and contained guidance for establishing a new church. In 1830, Joseph Smith published what he said was a translation of the Golden Plates and called it the Book of Mormon, basically establishing the Mormon religion. He gained a following and started converting people. Local communities were not thrilled. The Mormon theology was considered blasphemous and they also practiced polygamy, a big no-no. They were seen as un-American and chased west to what is now Utah. The Mormon Church eventually denounced polygamy, but still faced a generational PR crisis. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">They were so maligned for so many years by Americans and they were considered not even to be Christian and barely to be American. And so perfection became a doctrine of the Mormon church because once they did away with polygamy, they basically swung kind of in the other direction where they were like, we have to have the most perfect families on earth so that people can’t malign us anymore as un-American and not Christian. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The church encouraged Mormons to become the perfect, all-American, heterosexual, monogamous nuclear family unit, and not just live it, but also be seen living it, and share their faith while they’re at it. A century and a half later, the internet turned out to be the perfect medium for broadcasting both family and faith. Fortesa, said the church quickly realized how effective the internet could be for proselytizing. I mean, Elder Ballard speaking to new grads? That was in 2007. YouTube was brand new. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Elder Ballard in commencement speech] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You can start a blog in minutes and begin sharing what you know to be true.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">And it seems like Mormons above any other religion in the U.S., or really any other subculture in the US, really took to heart the idea of the early internet as a connector. And so many early mom bloggers were Mormon. I mean, when you think about early mom bloggers, you think of about Natalie Jean Lovin and people like that, and they were Mormon, or you think about Amber Fillerup Clark, also Mormon. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Why were Mormon women so effective as like the early proto-influencer? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">So there are several reasons. One is that in Mormon culture, you usually get married young and you have a lot of babies, both of which are really good for the algorithm. The algorithm loves young mothers and it loves tons of babies. Another thing is that Mormons from a very young age, especially Mormon women, are taught to keep a record. So it’s actually part of their scripture is to keep a record of their lives and to do this kind of intense journaling practice. Like scrapbooking came from Mormons, which is wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, I know. It’s crazy. When I looked into it, I was like, wait, this makes so much sense. But they’re taught to keep these intricate records and to do beautiful scrapbooks and like what is influencing if not a journal and a scrapbook. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Another reason is that beauty is highly prized in Mormon culture. So making yourself beautiful, being perceived as beautiful is considered to be godly. And so it’s really interesting because in other religions, vanity is a sin. Right? And I don’t think that the Mormons would say that they’re vain, but they do consider beauty to be godly. On top of beauty being considered godly, prosperity is considered godly, and so they have this thing called the prosperity doctrine, Which is basically the more godly and the more devoted you are to your faith, the more money you’re going to make. And so making money in that way is considered almost holy. And so when you take all these factors together, it’s like, duh. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, it’s like the formula for the perfect influencer. So, Mormon influencers have used content creation as a means of proselytizing. Like that elder told BYU grads, use the new media to share the gospel. Was it effective? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think so, I mean, I think it’s interesting because many Mormons in their proselytizing online, it’s not explicit, right? Like they’re not getting on and saying, go read the Book of Mormon or go join the church. But what they are doing is they’re showing their perfect, beautiful families, their perfect beautiful lives, and then you know they’re Mormon and so you’re like, oh, well, there’s a connection between the Mormonism and the perfection. Right? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortessa interviewed one former child influencer who grew up in a Mormon vlogging family. And they told her that during their family’s run as popular YouTubers, at least 50 families joined the church and cited their family as the reason why. This strategy was clearly effective and the Mormon church was invested, literally. More on that after the break. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Welcome back. So as Mormon family influencers spread across the internet, what role did the church play in all of this? Time to open a new tab. The Mormon Influencer Industrial Complex. While working on her book, Fortesla went deep into researching the Church of Latter-day Saints and its outreach strategy. And she uncovered a major detail: The church was paying influencers. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I had for a long time wondered why so many Mormons are influencers. And it’s like the church, which is the richest church on earth (it’s worth hundreds of billions of dollars, the Mormon church) they actually, specifically, give resources and brand deals and help with sponsorships with their influencers. And there’s like this thing where if you’re a big enough Mormon influencer, you’re invited to this like special influencer dinner and they all kind of network and figure things out together. It’s hard to say exactly when it started, but I would say once they saw the power of those early mom bloggers, it was clear that they could have a hand in it, and it worked. I mean, look, like you think of Nara Smith. I don’t know if she still considers herself Mormon, but her husband was raised Mormon. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, it is so wild. Can you walk us through the process of getting sponsored by the church? Like how do they pick the influencers to sponsor? How much do they pay? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, so it’s really interesting because one of the influencers who confirmed this to me, her name is Shannon Bird and she was one of the original mom bloggers and now she’s on Instagram, but she really had her heyday in mom blogging. And she said that the church just reached out to her and they said, we love your work. We want to have a hand in it. And they said how much is your rate for a post? And in my book, she tells me, “You know, I felt weird like charging my church a rate,” you know? So her normal rate for a post was like eight to ten thousand dollars for like a static post. But she was like, this is my church, like, that feels really weird and so she, I think she charged them like a thousand dollars.\u003c/span>\u003c/p>\n\u003cp>But then at one point, the church accidentally copied her on an email that listed what other influencers were being paid. I know, I know. And she saw that those influencers were charging their market rate. They were charging tens of thousands of dollars for a post. And it was really interesting because the posts weren’t like, come to church with us on Sunday, hashtag Mormon, hashtag LDS or whatever.\u003c/p>\n\u003cp>Like, it was like a little bit more subtle than that, where one of the sponsored posts that Shannon told me about was she was given rotisserie chickens and she was giving them out to unhoused people. And her blonde, perfect, beautiful children were like around her and it was basically like a photo of her with the supplies going out. And it was like, you know, give back this season or whatever but there was no explicit mention of Mormonism or the LDS church.\u003c/p>\n\u003cp>And so I asked Shannon, like, what do you think was in it for the church? And she’s like, okay, so this is what I think and then this is she said, so what I think is people saw her post and they’re like this beautiful blonde mother with all her beautiful blonde children going out and like, giving back and then they know she’s Mormon and so there’s that connection there.\u003c/p>\n\u003cp>And Shannon told me, well, “One influencer can do a lot more when it comes to proselytizing than, you know, one missionary.” She’s like, “at my height, I had a million viewers of my blog a month. And so what makes more sense putting out missionaries and people don’t even open their door, or getting the beautiful blonde mother to give rotisserie chickens to unhoused people and people make the connection that she’s Mormon.” \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That is so wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">And Shannon made such a good point. Like, she has a million viewers a month. What missionary can talk to a million people a month? Like, nobody. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So legally, influencers do have to disclose when they’re posts are sponsored, according to the FTC. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Aren’t the Mormon influencers doing that? Do they have to? Does it still apply? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I would think it would still apply. I don’t think they’re doing it because otherwise it would have been much clearer to people beforehand that the Mormon church was paying its influencers because no one has written about this before I had. So I don’t think that they’re following it to the letter of the law. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Regardless of the legal implications of these undisclosed church sponsorships, there’s a broader social shift going on here. Many of these women were raised to be wives and mothers. Momfluencing has opened doors that didn’t even exist for many women. Like we talked about earlier, they’re girl bossing. That’s huge, right? But is this a conscious act of reclaiming power? Time to open a new tab. Is mom-fluencing actually feminist? You made a really good point in your book about how, for a lot of these women, influencing and content creation is very lucrative, but it’s also one of the only ways that they’re allowed to exercise any kind of ambition or agency without threatening the patriarchy they live in. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Within the Mormon culture, which is heavily patriarchal, women are not supposed to work outside the home. And I think that’s slowly changing, but generally they’re not really supposed to have ambitions beyond being a perfect wife and a perfect mother and having nine children, but looking like they haven’t even had one child. And so, I consider influencing to be like this genius kind of loophole because it’s a way for them to exercise their ambition within the confines of the patriarchy because their job is predicated upon being a perfect mother and a perfect wife. And so it’s like, well, I’m still doing everything perfectly. I’m just showing other people about it and making a ton of money. So it’s, like, who can really have a problem with that? And influencing is largely done within the home. And so it’s kind of the perfect career for women who are in this patriarchal society that says, ‘no, you don’t go out and make the money, I go out to make the the money.’ \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Fortessa pointed out this one scene in one of the earlier seasons of The Secret Lives of Mormon Wives. They’re gathered in someone’s kitchen, complaining about their husbands. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I know you don’t want to make a TikTok, but we’ve got to pay the bills. I mean, who else is going to pay the bills, right? \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Who is currently like the breadwinner at home? I think all of us. Really? Yeah. We all are. Look at us. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">It’s kind of genius, like I really, as a concept, I think it’s really fascinating and I think its really cool that they found a way to exercise their ambition and agency within the confines of a patriarchal society. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yes, I mean the new season is all about how Dad Tok, the like, husbands and boyfriends of Mormon wives are all like upset. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Boo, Dad Tok ! \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I’m such a dad talk hater, but they’re all like, upset and they’re trying to find themselves because they’re like, they only know us as our wives’ husbands and not as our own people. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Secret Lives of Mormon Wives] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Dad Tok’s a lot funnier than Mom Tok, and we have our own place on social media. I think this is gonna be a great opportunity for Dad Tok. I think it shows that our wives don’t have a monopoly on social media. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And it’s fascinating to see that they are in the position that Mormon women have been in for generations. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">But they’re not realizing that. Like, they’re not thinking like, oh, for the last five or seven years before Mom Tok, this is how my wife felt while I went out and made money and had a life outside of the home and she was home with our several young children. It’s fascinating to me, especially as a mom myself, to see men have a taste of what it’s like to be a mom and they’re like, ‘Oh, this sh*t sucks.’ Like, okay, let me be clear, being a mother is incredible. Being a mother and having the mental load and being in charge of everything is very difficult. And being the one who’s at home is very difficult. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, Mom Tok and Dad Tok drama aside, forging careers through social media has been so empowering for many women who grew up in conservative, religious communities. The Secret Lives of Mormon Wives is so interesting to me, because over the course of a few seasons, the women start to understand their own agency. They joke that the group is split between the saints and the sinners. The sinners are the ones who are no longer religious. While the saints still adhere to Mormon values and, more or less, the lifestyle. No drinking, no caffeine, and no divorce.\u003c/span>\u003c/p>\n\u003cp>But throughout the show, even for the saints, you’re watching them deconstruct their upbringings in real time and actually get to exercise their own ambition. These are women who married and got pregnant as teenagers. If they did get to go to college, they were married and get pregnant right after graduation. They didn’t get to experience much of adulthood before they became mothers.\u003c/p>\n\u003cp>And now, through the armies of followers they’ve built online, they’ve girlbossed their way into very successful careers. So they are making so much money. They are like the breadwinners of their family, which is so counter to the values that they preach. Which brings me to my next question. Is mommy blogging actually feminist? \u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I really grapple with this, because on one hand, taking the unseen and unpaid labor of motherhood and making it seen and paid, I do think is a feminist act. But then again, you’re making it paid on the backs of selling this false vision to other women, which I don’t think can be considered feminist. So it’s like that tweet that’s like, is MasterCard an ally? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Laughter\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">] yeah. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Is this pop singer your friend? Like, it’s like… I don’t know, I don’t think that selling this vision of perfect motherhood to other mothers can be considered feminist, I just don’t think it can. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For the last two decades, mom-fluencing has revolved around performing domestic labor. But let’s talk about what it means to portray the fantasy of motherhood. What’s going on behind the scenes? What don’t viewers see? Let’s open one last tab: the trad wife illusion. Time for a case study. We’re going to talk about Ballerina Farm. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Oh my gosh, Ballerina Farm. I could write a thesis on her. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You may have seen one of her videos on your feed before. She’s this beautiful blonde woman, usually wearing a linen apron over a gauzy, puff-sleeved dress. She posts these videos of her preparing a meal from scratch, usually no narration, just the sounds of her sprinkling salt on freshly churned butter while her kids run around off camera. Sometimes, a cow in the distance. \u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio Clip from Hannah Neeleman Instagram Account]\u003c/span>\u003c/i> \u003cb>\u003cbr>\n\u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">When we started to farm, I was swept up in the beauty of learning to make food from scratch. It makes sense why I soon fell in love with the idea of a family milk cow. \u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">So her name is Hannah Neeleman. She is the foremost mom influencer, trad wife, blogger in the world. She lives in Utah. She’s Mormon. She’s married to a Mormon man who actually is the heir to the JetBlue fortune…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">…which they don’t ever talk about, which is interesting because it’s very like, we pulled ourselves up by our bootstraps and started this farm. And it’s like, your father-in-law is a billionaire. So that’s really interesting.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What’s especially tragic about her story is that she was a Mormon woman who did have a really promising career as a ballet dancer. Like, she was in Juilliard… \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">at Juilliard. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which is wild. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">There was a profile of her where they talk about how it’s called Ballerina Farm, but on the entire farm, there’s no dance studio. But I mean, that that Times profile was really wild because she’s like in her senior year at Julliard and her soon to be husband, like, meets her and decides like we’re going to get married. And then like, she’s flying back from New York to Utah and she’s flying JetBlue, which his dad owns. And so he pulls some strings, and gets the seat next to her on the flight. And basically, the way that I read it in the story was, like, she wanted to take her time and like, finish school, whatever, and then it turned out she was married and pregnant by graduation.\u003c/span>\u003c/p>\n\u003cp>But she just had her ninth child. She looks like she hasn’t had any children. She is very beautiful in like, a very toned down way. She looks she has that no makeup makeup look, and like, she’s always wearing, like, flowy dresses and like, making sourdough from scratch and making like, butter for sandwiches. She makes everything herself. But now it’s turned into this entire empire. Like there’s the Ballerina Farm store, there’s the Ballerina Farm brand. I mean, they make protein powder and hydration powder and sourdough starter and it’s a huge thing. \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What is the appeal of this kind of this genre of content right now? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think it makes a lot of sense that as so much of the country is in such a fragile financial situation. I mean, the promise of a one income household broke decades ago, but we used to, you know, when we grew up, it was like, yeah, one person could have a job and support an entire family and like, that’s gone. The middle class is shrinking, like upward mobility is basically non-existent unless you like hit the viral lottery. And so it makes sense that people are like, we want to slow down and like go back to basics. And whether or not this is actually true, they’re looking at a trad wife life as going back to basics. But I also think it can’t be disentangled from the way that culture generally is just shifting rightward. Like the zeitgeist is just becoming so much more conservative. And it’s like, of course, tradwives are surging at this time. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, this trad wife content just depicts this really beautiful, idyllic life. What was it like for you to watch this content as a journalist before you became a mother and then after you became mother? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">Before I became a mother, I was like, oh, I can kind of see the appeal. It does seem like kind of beautiful to just be like in charge of the home and just having to make bread and take care of your babies and like look beautiful. And I could kind of understand it. And then after I became mother, I was, like, this is not real life at all.\u003c/span>\u003c/p>\n\u003cp>I have one child, I’m pregnant with my second and like, I have never made sourdough in my life. I don’t make my kids baby food from scratch. Like, my hair is usually not done. I’m never in a dress. It’s just the actual blood and guts and effort of motherhood are so disparate from this tradwife life that is shown online.\u003c/p>\n\u003cp>And I think, you know, tradwives never talk about the loneliness of mother hood. And that’s something that really hit me when I became a mother myself, because I have lots of family around. My husband is great. We have a part-time nanny. Like I have help, but it’s still like so lonely, especially in those first few months. And, like, if you watch these women, you would never think that anything was difficult ever. Like, all you have to do, mama, is cuddle your baby and co-sleep with them and breastfeed them on demand and make all their food from scratch and, like it just, it really shattered the illusion for me once I became a mother myself. \u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah, you aren’t out there hand-picking berries to, like feed your kids. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">No, dude, no. Like, maybe I should once in a while, but no, there’s no time. It just doesn’t make sense. It’s a fantasy, and that’s what made me realize these women aren’t being paid for the labor of motherhood, they’re getting paid for the performance of the laborer of mother hood. Because the labor motherhood is by definition unpaid and it’s often unseen. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What’s going on behind the scenes of this trad wife content that viewers don’t see? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I found out that many of your favorite mom influencers and family vloggers have full-time nannies, they have around the clock help, they have housekeepers, they have house managers, they have videographers, they have editors. I mean, this is an empire. This is a business. And I’ve said this before, there’s nothing wrong with having help. We have a once-monthly house cleaner. We have a part-time nanny. And I would be less sane than I already am without those people helping us. But I think what is troubling to me is selling this idea of self-reliance and saying, ‘I do it all myself.’ And by the way, if you buy this commissioned protein powder, you can be strong enough to do it yourself too, when secretly they have so much help behind the scenes. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Beyond the impact that momfluencers have on their audiences, the biggest consequences may fall on the people at the center of it all, their kids. The last time Fortesa was on Close All Tabs, we talked about how children are affected when they’re forced to be part of their parents’ content. Now, the internet is starting to reckon with a reality of sharenting, a portmanteau of share and parenting. Momfluencers have gotten some heat lately over exploiting their children and their content. There’s a vibe shift afoot. And while there will probably always be a demand for this type of parenting content, a growing faction of brands and creators are moving away from showing kids in videos. In an industry that has opened doors for so many women, is there still space for momfluencers who don’t engage in sharenting? A refreshing part of the secret lives of Mormon wives is that their children rarely appear in the show. There’s the occasional shot of someone holding a newborn baby. But the children who can walk and talk are barely in the show at all. In fact, some members of MomTalk have stopped showing their kids in their online content too. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\">I think they’ve kind of shifted from showing their kids to showing their experience as mothers and especially as working mothers. Well, that’s the thing is I don’t think there is a right way to be a mother on the internet because if you show your kids, people are like, you’re exploiting them. And if you take them off, then it’s like, oh, you just showboating and trying to act like you’re, like, so above this. And also if you’re gonna take them off, why did you ever put them on in the first place? There’s no way to win. People will hate you no matter what you do. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In many cases, these women are walking a tightrope, balancing audience expectations, traditional gender norms, and the realities of raising children. Fortesa tries to avoid thinking about momfluencers in simple black and white terms. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">For someone who’s reported on the horrors and exploitation involved in family vlogging, you did take a very compassionate approach to writing about the Mormon mommy vloggers and, like, this world of influencers. How do you balance what you know about the momfluencing industry with maintaining empathy for the women involved? \u003c/span>\u003c/p>\n\u003cp>\u003cb>Fortesa Latifi : \u003c/b>\u003cspan style=\"font-weight: 400\"> I mean I really do genuinely feel a lot of empathy for these women and I think especially becoming a mother myself has shown me you know to what lengths I would go to give my daughter a great life. A lot of times these women started mommy blogging in a vulnerable situation. They didn’t go to college or they started having kids really young or they were in some kind of financial instability. And so when I look around at my life and the stability that I have, and then I look at other women and the limited choices they have, I think it’s just dishonest to say that I would never make that decision. Like, I wouldn’t make that decision as myself in my experience, but I could see how you could make it in a different situation. And I’m not one of those people who thinks family vlogging and mom influencing is evil and immoral and bad across the board. I just don’t think that. I think it’s much more nuanced than that. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Mom Tok is on the verge of collapse, all the time. These women have some very fraught friendships. Will Mom Tok survive this? Has kind of become a mantra on the show. The cultural appetite for family vlogs may fade, especially as the debate over child influencers continues and more viewers become disillusioned with the fantasy of trad wives. But the recent seasons of The Secret Lives of Mormon Wives have proven that people don’t necessarily watch these creators for the content about their kids and not really for the husbands either. Dad Tok is just not it. People watch because they’re interested in the lives of these women, even the messy uncurated versions. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The performance of the perfect mother who feeds her kids freshly baked sourdough topped off with hand-churned butter is not always as compelling as the working mother who’s open about the struggles of juggling a career and her kids. As much as there’s still an audience for the tradwife, there’s also growing demand for creators who are honest with their viewers, both about who’s sponsoring their content and about the reality of motherhood. So as mindful sharenting takes more of a hold on internet culture, will mom-fluencing survive this? Probably. But it may have to change. Let’s close all these tabs. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor, Chris Hambrick, and audio engineer, Brendan Willard. Additional music from APM, audience engagement support from Maha Sanad. Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California, Local. This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and Gateron milky yellow pro v2 switches. Thanks for listening. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"slug": "bee-movie-we-are-charlie-kirk-and-the-enduring-bait-and-switch-meme",
"title": "Bee Movie, \"We Are Charlie Kirk,\" and the Enduring Bait-and-Switch Meme",
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"headTitle": "Bee Movie, “We Are Charlie Kirk,” and the Enduring Bait-and-Switch Meme | KQED",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">According to all known laws of aviation, there is no way a bee \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">should be able to fly. Its wings are too small to get its fat little body off the ground. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">The bee, of course, flies anyway because bees don’t care what humans think is impossible.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In 2007, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> hit theaters with a strange plot and was considered a box office flop. Nearly two decades later, it’s somehow more relevant than ever, not because of the movie itself, but because of what happened next. The script became a meme, then a prank, then, eventually, a tool for protest.\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In this episode, host Morgan Sung traces the evolution of bait-and-switch memes, from early internet shock images to the rise of the “Never Gonna Give You Up” rickroll, all the way to TikTok-era pranks that burn out as quickly as they go viral. Along the way, she talks to \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">co-writer Spike Feresten about how the film\u003c/span>\u003cspan style=\"font-weight: 400\"> became an unlikely internet icon, and to digital rhetoric expert Bret Strauch about what makes a meme actually stick.\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC1407643406\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guests:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.instagram.com/spikeferesten/\">\u003cspan style=\"font-weight: 400\">Spike Feresten\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, screenwriter and comedian\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.colorado.edu/pwr/bret-strauch-phd\">Bret Strauch\u003c/a>, assistant professor of digital media, University of Colorado Boulder\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://docs.google.com/document/d/1ZdGGIT3fu0Pad9itT8HZMGkIwtYFQBS1vH5j21rN2Ns/edit?usp=sharing\">\u003cspan style=\"font-weight: 400\">Behind the scenes content\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> on the making of this episode!\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wbur.org/endlessthread/2021/10/08/memes-never-gonna-give-you-up\">\u003cspan style=\"font-weight: 400\">MEMES, Part 3: Gotta make you understand\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Endless Thread\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://nymag.com/intelligencer/2017/11/a-complete-history-of-bee-movies-many-many-memes.html\">\u003cspan style=\"font-weight: 400\">A Complete History of Bee Movie’s Many, Many Memes\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Paris Martineau, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Intelligencer\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://gamerant.com/bee-movie-meme/\">\u003cspan style=\"font-weight: 400\">Why Did Bee Movie Become A Meme?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Joshua Kristian McCoy, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">GameRant\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.polygon.com/23984032/josh-hutcherson-whistle-edit-meme-trend-explained/\">\u003cspan style=\"font-weight: 400\">The Josh Hutcherson ‘Whistle’ edit meme, explained\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Ana Diaz, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Polygon\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.themarysue.com/charlie-kirk-ai-song/\">‘His courage our own’: This Charlie Kirk tribute song is blowing up on Spotify. Was it made by a human—or AI?\u003c/a> — Braden Bjella, \u003ci>The Mary Sue\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">According to all known laws of aviation, there is no way a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway because bees don’t care what humans think is impossible.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Those are the iconic opening lines of the 2007 film \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. And the voice you heard reading those lines.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">My name is Spike Feresten. Is that really it? Is that what we wrote?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Spike is a comedian and screenwriter who’s worked on Seinfeld, written for David Letterman, hosted his own show, and co-wrote the one and only \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. You know, the one starring Jerry Seinfelt as a talking Bee.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: I’m going out. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Adam: Out? Out where? \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: Outside the hive. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Crowd: *Gasps*\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">What if the bees discovered the humans were taking their honey? That was one big idea that kind of unlocked a little bit of the plot, but the kind of larger idea was, what would happen if a bee didn’t want to just go into the honey business? Isn’t there, is there something more?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hijinks ensue. \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">is a surprisingly deep story about exploitation, uncompensated labor, the vital environmental role that bees play as pollinators, and what it takes to break out of society’s mold. That is, if society is a honeybee hive in Manhattan. Oh, and the bee kind of falls in love with a human woman. It’s a whole thing. Spike said that Steven Spielberg asked Jerry Seinfeld if he wanted to do an animated movie. And Jerry Seinfeld said,\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">“What about a movie about bees and we’ll call it Bee Movie.” And he went, “Sold!” It’s the shortest pitch in like film history. And then Jerry called us up the next day and said, I just sold a movie to Spielberg/Dreamworks Animation about bees. And we were like, what is it about? And he goes, that’s what we have to figure out. The very first thing we did was start reading about bees and we came across this fact. It was like, oh, this is kind of remarkable that these guys can’t fly in rain and that their bodies aren’t right and it’s hard for them to fly and everything in kind of fodder for, you know, the world of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This was Jerry’s big comeback after Seinfeld, which had wrapped up about five years before development on \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> started. And the movie did well at the box office, but among film critics, it was a flop. Kids loved it, but it didn’t compare to the Shrek franchise or Ratatouille, which dominated early 2000s animation. The plot was weird. The jokes skewed more adult, and the whole romantic vibe between a human woman and a honeybee, maybe a bit too out there for the general public. Jerry even joked about it a couple years ago. Here he is on the Tonight Show:\u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Jerry Seinfeld on the Tonight Show] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And I apologize for what seems to be a certain, uncomfortable, subtle, sexual aspect of the Bee Movie which really was not intentional. But after it came out, I realized, this is really not appropriate for children.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The world moved on. But today, almost 20 years later, Bee Movie is a cult classic. Because the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script itself has become one of the quintessential internet pranks. Annoyed with someone? Dump the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script in their comments. Protesting against the government’s anti-trans bathroom complaint forms? Spam the tip line with the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. Here’s Spike again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">We couldn’t quite understand, are they making fun of us, which is fine, or are they really celebrating us, or is it are they just taking our weird thing and doing weird things with it? There’s simple ideas like weaponized absurdity, you know, so when some horrible right-winger has got some sort of hotline to expose the trans community or something, and people just load in the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. To us, like, that’s fantastic. We’re not even gonna engage you in conversation. We’re just gonna drop an absurdity bomb in there and just stop it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script remains a top-tier internet prank. It’s up there with Rickrolling. This is a genre known as bait-and-switch memes. The internet has changed drastically since the days of pranking people with “Never Gonna Give You Up.” And memes have changed, too. Imagine trying to explain today’s trends to someone in 2007. But what hasn’t changed about internet culture is the love of a good prank. The art of the bait-and-switch meme endures. It’s April Fool’s Day, so today, we’re diving into the evolution of these memes. And what makes a meme prank actually stick around. Ready?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist, and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Let’s get into it. Before we talk about what makes a good bait-and-switch meme, let’s get into where they even came from. For today’s internet history lesson, we’re going back in time, before TikTok, before Vine, may she rest in peace, and before YouTube, to an era when the internet was simpler and darker. Let’s open a new tab: the internet forum wild west. Dr. Bret Strauch teaches at the University of Colorado in Boulder, where he studies digital genres and digital writing, also known as the rhetoric of memes. He’s gonna break down what a bait-and-switch meme is at its core.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Bait-and-switch memes are fairly simple, like when you look at it from a genre perspective, usually you have some sort of setup that is directing your expectation towards one thing and then it flips and subverts that expectation, once we either scroll down or click on something or jump to a new video, something to that effect.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What were the proto bait-and-switch memes like? Like before the Rickroll, where were they taking place? How did they work?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">In the analog era, before we get to our digital internet era, we have culture jammers and all they’re doing is taking a traditional sort of company advertisements and subverting them. So you would see something like, uh, Joe Camel, um, from the Camel cigarettes, but they would subvert the messaging, sort of pointing out some ideological problem or ethical problem. And so instead of Joe Camel they get an image using the camel likeness, but as Joe Chemo sort of pointing out the health effects of cigarettes.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The first internet forums have been around since the 70s and 80s. This culture of posting and messaging didn’t become widespread until the 90s. The early forums and chat rooms didn’t have anything close to the moderation and rules that we have on social media today. That’s when we started to see the first bait-and-switch memes.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’ve seen people talk about the early internet forums of the late 90s, early 2000s as almost like. This unmoderated last frontier. We had an episode on political online history where we referred to that time period as “the bronze age of the internet.” Can you describe what this era of forums was like and what that meant for meme culture?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I feel this early era so like we get like 4chan but there’s also other sites like somethingawful.com, rotten.com, (please don’t go to those sites) where a lot of this sort of proto-internet meme behavior is happening. And one of the things that we see in this early era is that it’s largely gate-kept in a way. We have a much smaller, more niche audience for these memes. And it’s usually driven through more, obviously, masculine sensibilities and sort of this gross-out culture. And there’s a little bit of a prank culture thing going on as well. We see a lot of shock sites. This is like earlier internet, like 2002, where people would send links to what essentially were just pornographic images as a form of hazing. And a lot people found this funny, but some people were also found it disturbing as well. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">One of these shock images, which we will not name here, involves…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">…a human orifice that is enlarged, so to speak, and usually we get sent like this file and people would click on it and then they would see this sort of grotesque image. Now, some people might laugh at that, but I think the people that found it funny were the people sending it, not necessarily the people receiving it in all cases. But also we see how like This fits this sort of frat boy gross out. Sort of community building, so to speak. I wouldn’t necessarily, it’s a community I’d want to be in, but it definitely has this sort of social function in those groups.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So how do we go from that horrific image macro that Brett tactfully described to the family-friendly wholesome rickroll? Let’s open a new tab: pranks in the age of YouTube.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Picture this, it’s 2007. You’re dressed in your most obscure band tee and skinniest skinny jeans, brand new Blackberry tucked in your back pocket. You’re on the family desktop, just made your first Facebook account. You’re scrolling through your feed, poking your friends, and you come across a post that says, “Grand Theft Auto 4 trailer just dropped, watch here.” You love GTA. You’ve been waiting for this. So you click it and…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “Never Gonna Give You Up” song] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna give you up. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna let you down. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna run around and desert you.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You just got rickrolled. That’s exactly what happened to countless people that year. A teenager posted a link on 4chan claiming that it was a link to the highly anticipated trailer. When unsuspecting digital bystanders clicked it, they were surprised with a video of Rick Astley’s 1987 banger, “Never Gonna Give You Up.”\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “Never Gonna Give You Up” song]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna make you cry\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And so the rickroll was born.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">The change from sort of this gross out humor meme into something that’s more family friendly, I think comes along with the fact that internet platforms and social media platforms became much more accessible beyond sort of that initial niche computer nerd culture that we see. And so as part of ways in which the community functions, they wanna share. Like, if you receive it, it might be annoying, but I think at some point we find it funny. Where something that’s more gross out, that’s not going to have as much wide appeal.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And rickrolling really took off. The hacktivist collective Anonymous protested against the Church of Scientology by blasting “Never Gonna Give You Up” on boomboxes outside of their headquarters. Radiohead announced their new album and posted the download link, only to rickroll everyone. For April Fool’s Day in 2008, YouTube made all of the links on the site’s page lead to “Never Gonna Give You Up,” rickrolling the world. And then for the annual Macy’s Thanksgiving Parade that year, Rick Astley himself appeared on a float and performed what was, at the time, possibly the most widely televised rickroll in the world. Rickrolling was a cultural phenomenon. It was also the last time everyone was on the same internet, before we were siloed by algorithms.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re still at a moment in our media landscape where we’re still sharing media. We have TV shows we’re all watching. We have broadcast television. And even though people can create and share their own content, we don’t see as many content creators and so a lot of the shared cultural texts we have helps build toward this moment where, hey, we can share this meme because people know the reference. We’re not all listening to our own Spotify playlists, right? We’re all consuming the shows that we want on Netflix. We have the shared culture, which helps sort of propagate the fact that we have a meme that’s sort of ubiquitous, at least in the Western hemisphere.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What was so appealing about the rickroll? Like, why did that work so well?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Coming out of the 90s, there was a little bit of this 80s nostalgia, which we see building up in which now we see huge 80s nostalgia. There’s this sort of absurdity of the 80s era and its music that sort of plays into the absurdity of this internet prank, essentially.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And no other bait-and-switch meme from that early YouTube era took off the same way. There was the Trololo guy.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Singing]\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a clip of a Russian singer performing in the 70s. There was also You’ve Been Gnomed.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of animated gnome character]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m gnot a gnelf!\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m gnot a gnoblin! \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m a gnome!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which was this video of an animated gnome laughing at the viewer while text flashes across the screen. It says, predictably…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of animated gnome character] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And you’ve been gnomed!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Both of these memes functioned like a rickroll. You click a link expecting one thing and, instead, you get another. But there was a historical framework for rickrolling. It was a huge 80s bop coming back around. The other memes lacked that, so they didn’t have the same cultural impact as rickrolling. By the early 2010s, a new challenger had arisen. This underlying media, as Bret put it, was ripe with meme material. Let’s talk about \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So what makes a good bait-and-switch meme? What makes that prank work so well? Obviously, we’re opening a new tab: \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> and meme dada-ism. Memes were getting weirder, more absurd, and few memes defined the 2010s like \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: How should I start it? You like jazz? No, that’s no good. Here she comes. Speak, you fool!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Jerry Seinfeld on the Tonight Show]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jerry Seinfeld: The bee seemed to have a thing for the girl. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jimmy Fallon: Yeah \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jerry Seinfeld: And we don’t really want to pursue that as an idea in children’s entertainment.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That was Jerry Seinfeld on The Tonight Show, acknowledging the taboo interspecies romantic undertones in \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. Spike Feresten, the screenwriter who co-wrote the movie, got a kick out of writing the pairing.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Here’s a funny anecdote from the room: so we were writing this in New York. You know, I was, I was doing a show in LA, but I would fly, you know, to New York every couple of weeks and we’d sit in this big room, Jerry’s office, and work on this. And to us, these characters were just two characters, it was just Barry and Vanessa. And then every once in a while we’d go, hey, that Barry’s a bee. He’s this big. So when you say they shake hands or they walk, you can’t, we can’t keep treating them like two characters who are friends, like Jerry and Elaine, which is kind of how we treated them. We were writing them like Jerry and Elaine forgetting about the size disparity and the species disparity. Yeah, and that’s kind of why it came out the way it came out.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The romance is just one of many absurd plot lines in the movie. Like, we’ve got bees going to human court to sue humanity for the exploitation of their labor. But the movie was way too ahead of its time. Critics hated it. It was marketed as a kids’ movie. And instead, it was this story about freeing the bees and seizing the means of production of honey and also toeing the line of bee-stiality. But that’s why it was such good meme material. Here’s Bret Strauch again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">People, when they originally went to see the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, were expecting a kid’s Bug’s Life or Ants movie, and they got something much more serious. And so in a way, like the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> is a bait and switch by itself. The trailers are selling it as sort of like a kid’s movie, but really there’s a lot more adult oriented content that people were not expecting. And so the fact that it sort of functioned as a bait-and-switch by itself made sense that people started using it as just a way to troll people.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tumblr latched onto the movie starting in 2011, fawning over the film’s poetic opening lines.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Narrator: According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway, because bees don’t care what humans think is impossible.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tumblr users were totally sincere about it, calling the lines inspirational. By 2013, the meme exploded. People were starting to realize how absurd the movie really was. Screenshots from the film became reaction memes. Edits of Seinfeld but with characters from \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> went super viral. And then there’s the fan fiction, which is still going today. I told Spike about it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, there is a real moment on Tumblr with people kind of sincerely appreciating the dialog in \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> and the narration. Then people kind-of ironically started posting the memes, which I’m sure you’ve seen. It broke containment, moved to Twitter, and then it reached the peak of virality, which is sexy fan fiction.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, it did.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, I’m sorry I’m breaking this to you.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t know about that. This is good.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, I am just going to read you a few tags from Archive of Our Own, from \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> fanfics that were written this like this year.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The tags include Vanessa X Barry, typical, Mega Mind X Barry Benson, Top Barry -Bottom Mega Mind, inter-species relationships, hive worship, and improper use of honey drizzler.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Laughter\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do you make of the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> smut?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, smut is a funny, funny word to use from the 50s: smut. Um, it, it kind of plays into what I would love to do. I mean, like, hypothetically, and this will never happen, but I want to do, uh, six sequels to \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> all as a series on Netflix or wherever, 40 minutes apiece, Bee 2, Bee 3, Bee 4 , Bee 5, Bee 6, Bee 7. A lot of time has gone by and we’re going to do our six sequels now. What you just described is one of the areas I really want to dive into, which is that relationship, not the smut, but the fun you could have with a bee dating a woman. I think there’s a lot of comedy there and I think the world has changed and I think you could write that in a way that’s not smut but it also kind of celebrates what the world has done with this and, you know, I don’t think we would go as far as South Park, but kind of do our version of maybe a South Parkian take on \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, because I love their relationship. I love that friendship. And I wonder what those conversations would be like should they explore the idea of dating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. I mean, look, if you ever need a writer’s room, there’s a bunch of people in Archive of Our Own who have already written some scenarios.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I think that’s cool. No, that’s great. I mean, like any other stuff, you know, you put it out into the world and the world can do with it what it wants. That’s what’s nice about it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In 2013, a Facebook user posted the entire script on someone else’s Facebook wall. That was the start of the bait-and-switch\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\"> Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. For the next few years, you might unwittingly open a link to a comment or post only for your phone to freeze and crash because it’s trying to load the entire \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. It was like a more devious Rickroll. It wreaked havoc across the internet. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Group chats were bombarded with the 9,000-word wall of text. Any email with an urgent subject line could just contain the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. It even moved offline. One college student pranked his classmates by spending 12 hours writing out the entire script on a chalkboard. The coolest kids in 2016 wore T-shirts printed with the entire strip. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The meme did eventually slow down though. Phones got better and became capable of loading the whole script. Like rickrolling, surprising your friends with 131 pages of dialogue got old. But then the script was weaponized, again, as a form of protest. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In 2021, Texas passed the Heartbeat Act, which effectively banned abortion after six weeks. The law allowed anyone to sue abortion providers and individuals who sought abortions after the six-week limit. The organization, Texas Right to Life, set up an anonymous tip site to report anyone who violated the Heart Beat Act. To protest TikTok users spammed the site with Shrek porn, lurid fan fiction, and the one and only \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. Protesters did it again when Missouri opened an online forum to report clinics that provide gender-affirming care. And then, again, when Indiana’s attorney general launched a forum to support schools that teach gender ideology. And then again, when the Trump administration partnered with a far-right group to report schools that had DEI efforts. Any time the government or an organization working with it opens some kind of citizen surveillance tool, it’s a target for \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script dumps. Spike and other \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> writers are big fans of this practice.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, we love it, absolutely love it. It gets passed around, you know, that it’s doing something good for the world, it always makes you feel good. And that we don’t have to be any part of it, that someone’s taking it and just disrupting, like I said, dropping an absurdity bomb on some bad cause. That just makes you feel good. Do it as much as you want. If I can help you, I will help in whatever way, but you’re doing a fine job by yourself.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s funny because back in 2017, for the 10-year anniversary of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, New York Mag wrote this extensive history of the meme and traced the rise and fall of it. And back then, it was like, okay, there was a good year of no \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> memes. And they questioned whether the meme was dead. That was almost 10 years ago. And the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script keeps coming back. The meme has evolved so much, but the core of it is still the script, the dialogue. Why do you think it survives?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I think it’s the writing. I think its the weirdness. You know, it’s funny. That movie was out of sync with culture in 2006 and I think still is out of synch with kind of cultural norms in a way.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">uh bee- human, you know…\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, I know, but it’s still kind of hard to wrap your head around that. You know what I mean? I mean i don’t think anybody really thinks about dating a bee, so I don’t think there has been… and we like bees. To us, the bees are, you know, when you think about the planet, keeping the planet healthy, the bees are one of our canaries in the coal mine, if you will, like, how the bee is doing? I don’t know if you do this, but when you see a bee, kind of, dying on the sidewalk, don’t you get nervous. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh yeah I’m like, let me help it, yeah.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, is this global warming? What is doing this? So we have this special reverence for this insect that stings us occasionally, but still we like them a lot because they make this very sweet, gooey substance that we enjoy putting in our teas. But again, it’s not for me or us to say, it’s you’d have to ask the people who love this movie what they love about it. We’re just the people that put it out.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script is the gift that keeps on giving. But other bait-and-switch memes have also blown up. And unlike the trusty rickroll or the evergreen \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, this new generation of internet pranks blow up fast and burn out quickly. They don’t last. Let’s get into that in one last tab: the short form vertical video revolution. Before the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script was weaponized for protest the way that it is today, it had kind of peaked by 2016. And a slew of bait-and-switch memes cycled in and out of relevance. The primary force behind this rapid-fire meme lifespan? TikTok. In 2020, we had Get Stick Bugged. Watching a Minecraft compilation? Surprise, it cuts to a clip of a dancing stick bug.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Funky music playing\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But that fizzled out by the end of the year. In 2022, TikTok users lured viewers in with videos about juicy celebrity gossip. And then…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Moulin Rouge movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Gitchi Gitchi ya ya da da\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…you got krissed! It’s a clip of Kris Jenner shimmying in this sequined shirt and bow tie set to a sped up version of “Lady Marmalade” from Moulin Rouge. The Cut said that “getting krissed” is the natural evolution of rickrolling. And then in 2023, we had the Josh Hutcherson whistle edits. Here’s one of my favorite ones. It’s video from inside a plane. The caption says, “Guys, the view is incredible!” The video pans to the closed window, and a hand reaches out to open the shade. And then…[music playing] The view through the window is just a closeup of Josh Hutcherson’s face from a 2014 fan edit set to a cover of Flo Rida’s “Whistle.” Polygon said that this trend was TikTok’s rickroll. And then at the end of last year, another rickroll successor blew up.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “We Are Charlie Kirk Song”] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We are Charlie Kirk, we carry…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That is an AI-generated ballad about Charlie Kirk, which was first posted to YouTube and streaming platforms days after his death. It’s total AI slop, but unfortunately, very catchy. Like the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script, it went viral at first out of sincerity. People listened to it as a tribute to Charlie Kirk. And then it became a meme. We’re talking remixes, Mongolian throat singing covers.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “We Are Charlie Kirk Song”] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We are Charlie Kirk. We carry the flame. We fight for the…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And of course, pranks, like connecting to public bluetooth speakers and blasting cowbell dance remixes of “We Are Charlie Kirk.”\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of “We Are Charlie Kirk” playing over loud speaker]\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Here’s Bret’s take.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">All of them, it’s clear that there’s some sort of musical component people can latch onto and all the music itself is sort of absurd or ridiculous in a way. Whether it’s been altered and sped up like the we-are-krissed” or just sort of that funky beat that you’ve-been-stick-bugged has, especially like with the “We are Charlie Kirk.” There’s more levels of absurdity being that it was AI written. So this pathos is literally being manufactured. It’s not something that’s like, necessarily human-generated like emotion being generated, and so it just makes it rife for this type of inversion or subversion.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. We just speed ran so many trends, and none of them really lasted more than six months. Maybe the Charlie Kirk one will last longer because of the current state of the world, but generally, why is the turnover rate for memes so high now?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I think there’s a few reasons for this. The first is just the media context and media environment. We’re not sharing the same stuff that we did as a culture. It’s much more small niche cultures where these things are spreading. Another element to this that I believe is important is that it’s easier to create these than it was 15, 20 years ago. And so now more are being created. And so they’re essentially eating themselves out of existence. Um, so as soon as a new mean comes out, um, at least in the early mid 2000s, it stuck around because it took a little bit more technological know-how. You didn’t have the production software and access to it that you do now.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I noticed that almost all bait-and-switch meme trends are on TikTok now, maybe Reels. But no one is pulling off a rickroll with YouTube anymore. I saw a video of someone rickrolling their friend by sending a TikTok link, which me makes me wonder, did YouTube ads ruin the rickroll? Kind of spoils the surprise.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean, YouTube ads ruin everything. For humor to work, timing is critical, right? And so those ads really disrupt like the genre of humor that’s happening.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Would the original rickroll work with modern content consumption habits? When we consume content, it’s a lot of times happening passively to us, algorithmically served, instead of us like actively seeking it out or actually clicking links.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t think so. We need that interaction, I think, for the rickroll to be successful. And it feels like at least it was another person presenting this to us. And now it’s sort of the algorithm is serving it up to a plate on us and we’re not finding these things. And so I think what makes a lot of media content special, whether it’s memes, movies, songs, is it’s stuff that we find, not that someone else or something else finds for us. And so… innately, there’s going to be less meaning for a lot of that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The meme turnover rate is so high that no internet prank really sticks around long enough to rival or recreate the magic of the rickroll. The very format of the rickroll is limiting, especially in today’s digital landscape. Even rickrolling itself is difficult to pull off today because internet habits have changed. But what has endured as a prank is the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">script. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I have this take and it’s that the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script is the ultimate bait-and-switch because it’s purely text. There’s no image macro, there’s no video lead-in with ads or that you have to wait to load to ruin the prank. The joke itself is so malleable. It can be dumped in comment sections, in government tip lines or turned into an image macro and then deep fried, or just read by that TikTok AI voice in 2X speed, which makes it funnier. Do you have any thoughts on this, the flexibility of this meme?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, that’s why I think we see certain memes that at least are being iterated and changed upon more, and some that don’t seem to change as much. And so with it being all text, it’s really easy to adapt all text to different formats. I think my favorite of the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script ones is where they do the crawl from Star Wars, and we get the intro to the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. And so the easier that it is to manipulate that initial form of media, like, so text is super easy, makes it much easier to put it into different places, different platforms and distribute it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> came out nearly 20 years ago. Script dumping started in 2013. Last year, 12 years after that Facebook user posted the entire script on someone else’s wall, the DOGE-led government HR email was pelted with \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> scripts. At the request of Elon Musk, all federal employees were asked to email the Office of Personnel Management with five tasks they accomplished that week. On x, Musk posted, “Failure to respond will be taken as a resignation.” The email leaked online, and internet users responded on behalf of federal employees with pages and pages of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> dialog. Spike was thrilled.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s pretty exciting that anybody’s even talking about it. Really! I mean, you have to look at it, we look at that way. I think that people are still talking about this movie from what 2006 that we made, you know, in that way and that it, that it has these second and third lives. You know, we get excited that people still watching that movie and enjoying it. Like, it’s flattering. That’s the only way to really put it that this movie hasn’t been forgotten. It hasn’t disappeared into a canyon of content and gone forever, that it comes up over and over again in generally a good way. And, you know, if people are making fun of it, that’s fine, too. That’s what we do. We make fun of things you can make fun of us. Go ahead.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You heard Spike, go forth and prank. Let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>This episode was produced by our senior editor, Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick. Our team includes producer Maya Cueva, additional music by APM. Brendan Willard is our audio engineer, audience engagement support from Maha Sanad. Jen Chien is KQED’s Director of Podcasts and Ethan Toven-Lindsey is our Editor-in-Chief.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local.\u003c/p>\n\u003cp>Keyboard sounds were recorded on my purple and pink dust silver K84 wired mechanical keyboard with Gateron red switches. Okay, and I know it’s a podcast cliche, but if you like these deep dives and want us to keep making more, it would really help us out if you could rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show.\u003c/p>\n\u003cp>Email us at closealltabs@kqed.org. Follow us on Instagram @CloseAllTabsPod or TikTok @CloseallTabs. And join our Discord. We’re in the Close All tabs channel at discord.gg/kqed.\u003c/p>\n\u003cp>Thanks for listening.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "Bee Movie, \"We Are Charlie Kirk,\" and the Enduring Bait-and-Switch Meme | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">According to all known laws of aviation, there is no way a bee \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">should be able to fly. Its wings are too small to get its fat little body off the ground. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">The bee, of course, flies anyway because bees don’t care what humans think is impossible.\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In 2007, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> hit theaters with a strange plot and was considered a box office flop. Nearly two decades later, it’s somehow more relevant than ever, not because of the movie itself, but because of what happened next. The script became a meme, then a prank, then, eventually, a tool for protest.\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In this episode, host Morgan Sung traces the evolution of bait-and-switch memes, from early internet shock images to the rise of the “Never Gonna Give You Up” rickroll, all the way to TikTok-era pranks that burn out as quickly as they go viral. Along the way, she talks to \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">co-writer Spike Feresten about how the film\u003c/span>\u003cspan style=\"font-weight: 400\"> became an unlikely internet icon, and to digital rhetoric expert Bret Strauch about what makes a meme actually stick.\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC1407643406\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guests:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.instagram.com/spikeferesten/\">\u003cspan style=\"font-weight: 400\">Spike Feresten\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, screenwriter and comedian\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.colorado.edu/pwr/bret-strauch-phd\">Bret Strauch\u003c/a>, assistant professor of digital media, University of Colorado Boulder\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://docs.google.com/document/d/1ZdGGIT3fu0Pad9itT8HZMGkIwtYFQBS1vH5j21rN2Ns/edit?usp=sharing\">\u003cspan style=\"font-weight: 400\">Behind the scenes content\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> on the making of this episode!\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.wbur.org/endlessthread/2021/10/08/memes-never-gonna-give-you-up\">\u003cspan style=\"font-weight: 400\">MEMES, Part 3: Gotta make you understand\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Endless Thread\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://nymag.com/intelligencer/2017/11/a-complete-history-of-bee-movies-many-many-memes.html\">\u003cspan style=\"font-weight: 400\">A Complete History of Bee Movie’s Many, Many Memes\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Paris Martineau, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Intelligencer\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://gamerant.com/bee-movie-meme/\">\u003cspan style=\"font-weight: 400\">Why Did Bee Movie Become A Meme?\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Joshua Kristian McCoy, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">GameRant\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.polygon.com/23984032/josh-hutcherson-whistle-edit-meme-trend-explained/\">\u003cspan style=\"font-weight: 400\">The Josh Hutcherson ‘Whistle’ edit meme, explained\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Ana Diaz, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Polygon\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.themarysue.com/charlie-kirk-ai-song/\">‘His courage our own’: This Charlie Kirk tribute song is blowing up on Spotify. Was it made by a human—or AI?\u003c/a> — Braden Bjella, \u003ci>The Mary Sue\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">According to all known laws of aviation, there is no way a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway because bees don’t care what humans think is impossible.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Those are the iconic opening lines of the 2007 film \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. And the voice you heard reading those lines.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">My name is Spike Feresten. Is that really it? Is that what we wrote?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Spike is a comedian and screenwriter who’s worked on Seinfeld, written for David Letterman, hosted his own show, and co-wrote the one and only \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. You know, the one starring Jerry Seinfelt as a talking Bee.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: I’m going out. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Adam: Out? Out where? \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: Outside the hive. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Crowd: *Gasps*\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">What if the bees discovered the humans were taking their honey? That was one big idea that kind of unlocked a little bit of the plot, but the kind of larger idea was, what would happen if a bee didn’t want to just go into the honey business? Isn’t there, is there something more?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Hijinks ensue. \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">is a surprisingly deep story about exploitation, uncompensated labor, the vital environmental role that bees play as pollinators, and what it takes to break out of society’s mold. That is, if society is a honeybee hive in Manhattan. Oh, and the bee kind of falls in love with a human woman. It’s a whole thing. Spike said that Steven Spielberg asked Jerry Seinfeld if he wanted to do an animated movie. And Jerry Seinfeld said,\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">“What about a movie about bees and we’ll call it Bee Movie.” And he went, “Sold!” It’s the shortest pitch in like film history. And then Jerry called us up the next day and said, I just sold a movie to Spielberg/Dreamworks Animation about bees. And we were like, what is it about? And he goes, that’s what we have to figure out. The very first thing we did was start reading about bees and we came across this fact. It was like, oh, this is kind of remarkable that these guys can’t fly in rain and that their bodies aren’t right and it’s hard for them to fly and everything in kind of fodder for, you know, the world of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This was Jerry’s big comeback after Seinfeld, which had wrapped up about five years before development on \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> started. And the movie did well at the box office, but among film critics, it was a flop. Kids loved it, but it didn’t compare to the Shrek franchise or Ratatouille, which dominated early 2000s animation. The plot was weird. The jokes skewed more adult, and the whole romantic vibe between a human woman and a honeybee, maybe a bit too out there for the general public. Jerry even joked about it a couple years ago. Here he is on the Tonight Show:\u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Jerry Seinfeld on the Tonight Show] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And I apologize for what seems to be a certain, uncomfortable, subtle, sexual aspect of the Bee Movie which really was not intentional. But after it came out, I realized, this is really not appropriate for children.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The world moved on. But today, almost 20 years later, Bee Movie is a cult classic. Because the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script itself has become one of the quintessential internet pranks. Annoyed with someone? Dump the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script in their comments. Protesting against the government’s anti-trans bathroom complaint forms? Spam the tip line with the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. Here’s Spike again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">We couldn’t quite understand, are they making fun of us, which is fine, or are they really celebrating us, or is it are they just taking our weird thing and doing weird things with it? There’s simple ideas like weaponized absurdity, you know, so when some horrible right-winger has got some sort of hotline to expose the trans community or something, and people just load in the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. To us, like, that’s fantastic. We’re not even gonna engage you in conversation. We’re just gonna drop an absurdity bomb in there and just stop it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script remains a top-tier internet prank. It’s up there with Rickrolling. This is a genre known as bait-and-switch memes. The internet has changed drastically since the days of pranking people with “Never Gonna Give You Up.” And memes have changed, too. Imagine trying to explain today’s trends to someone in 2007. But what hasn’t changed about internet culture is the love of a good prank. The art of the bait-and-switch meme endures. It’s April Fool’s Day, so today, we’re diving into the evolution of these memes. And what makes a meme prank actually stick around. Ready?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist, and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Let’s get into it. Before we talk about what makes a good bait-and-switch meme, let’s get into where they even came from. For today’s internet history lesson, we’re going back in time, before TikTok, before Vine, may she rest in peace, and before YouTube, to an era when the internet was simpler and darker. Let’s open a new tab: the internet forum wild west. Dr. Bret Strauch teaches at the University of Colorado in Boulder, where he studies digital genres and digital writing, also known as the rhetoric of memes. He’s gonna break down what a bait-and-switch meme is at its core.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Bait-and-switch memes are fairly simple, like when you look at it from a genre perspective, usually you have some sort of setup that is directing your expectation towards one thing and then it flips and subverts that expectation, once we either scroll down or click on something or jump to a new video, something to that effect.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What were the proto bait-and-switch memes like? Like before the Rickroll, where were they taking place? How did they work?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">In the analog era, before we get to our digital internet era, we have culture jammers and all they’re doing is taking a traditional sort of company advertisements and subverting them. So you would see something like, uh, Joe Camel, um, from the Camel cigarettes, but they would subvert the messaging, sort of pointing out some ideological problem or ethical problem. And so instead of Joe Camel they get an image using the camel likeness, but as Joe Chemo sort of pointing out the health effects of cigarettes.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The first internet forums have been around since the 70s and 80s. This culture of posting and messaging didn’t become widespread until the 90s. The early forums and chat rooms didn’t have anything close to the moderation and rules that we have on social media today. That’s when we started to see the first bait-and-switch memes.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I’ve seen people talk about the early internet forums of the late 90s, early 2000s as almost like. This unmoderated last frontier. We had an episode on political online history where we referred to that time period as “the bronze age of the internet.” Can you describe what this era of forums was like and what that meant for meme culture?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I feel this early era so like we get like 4chan but there’s also other sites like somethingawful.com, rotten.com, (please don’t go to those sites) where a lot of this sort of proto-internet meme behavior is happening. And one of the things that we see in this early era is that it’s largely gate-kept in a way. We have a much smaller, more niche audience for these memes. And it’s usually driven through more, obviously, masculine sensibilities and sort of this gross-out culture. And there’s a little bit of a prank culture thing going on as well. We see a lot of shock sites. This is like earlier internet, like 2002, where people would send links to what essentially were just pornographic images as a form of hazing. And a lot people found this funny, but some people were also found it disturbing as well. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">One of these shock images, which we will not name here, involves…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">…a human orifice that is enlarged, so to speak, and usually we get sent like this file and people would click on it and then they would see this sort of grotesque image. Now, some people might laugh at that, but I think the people that found it funny were the people sending it, not necessarily the people receiving it in all cases. But also we see how like This fits this sort of frat boy gross out. Sort of community building, so to speak. I wouldn’t necessarily, it’s a community I’d want to be in, but it definitely has this sort of social function in those groups.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So how do we go from that horrific image macro that Brett tactfully described to the family-friendly wholesome rickroll? Let’s open a new tab: pranks in the age of YouTube.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Picture this, it’s 2007. You’re dressed in your most obscure band tee and skinniest skinny jeans, brand new Blackberry tucked in your back pocket. You’re on the family desktop, just made your first Facebook account. You’re scrolling through your feed, poking your friends, and you come across a post that says, “Grand Theft Auto 4 trailer just dropped, watch here.” You love GTA. You’ve been waiting for this. So you click it and…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “Never Gonna Give You Up” song] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna give you up. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna let you down. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna run around and desert you.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You just got rickrolled. That’s exactly what happened to countless people that year. A teenager posted a link on 4chan claiming that it was a link to the highly anticipated trailer. When unsuspecting digital bystanders clicked it, they were surprised with a video of Rick Astley’s 1987 banger, “Never Gonna Give You Up.”\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “Never Gonna Give You Up” song]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Never gonna make you cry\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And so the rickroll was born.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">The change from sort of this gross out humor meme into something that’s more family friendly, I think comes along with the fact that internet platforms and social media platforms became much more accessible beyond sort of that initial niche computer nerd culture that we see. And so as part of ways in which the community functions, they wanna share. Like, if you receive it, it might be annoying, but I think at some point we find it funny. Where something that’s more gross out, that’s not going to have as much wide appeal.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And rickrolling really took off. The hacktivist collective Anonymous protested against the Church of Scientology by blasting “Never Gonna Give You Up” on boomboxes outside of their headquarters. Radiohead announced their new album and posted the download link, only to rickroll everyone. For April Fool’s Day in 2008, YouTube made all of the links on the site’s page lead to “Never Gonna Give You Up,” rickrolling the world. And then for the annual Macy’s Thanksgiving Parade that year, Rick Astley himself appeared on a float and performed what was, at the time, possibly the most widely televised rickroll in the world. Rickrolling was a cultural phenomenon. It was also the last time everyone was on the same internet, before we were siloed by algorithms.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re still at a moment in our media landscape where we’re still sharing media. We have TV shows we’re all watching. We have broadcast television. And even though people can create and share their own content, we don’t see as many content creators and so a lot of the shared cultural texts we have helps build toward this moment where, hey, we can share this meme because people know the reference. We’re not all listening to our own Spotify playlists, right? We’re all consuming the shows that we want on Netflix. We have the shared culture, which helps sort of propagate the fact that we have a meme that’s sort of ubiquitous, at least in the Western hemisphere.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What was so appealing about the rickroll? Like, why did that work so well?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Coming out of the 90s, there was a little bit of this 80s nostalgia, which we see building up in which now we see huge 80s nostalgia. There’s this sort of absurdity of the 80s era and its music that sort of plays into the absurdity of this internet prank, essentially.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And no other bait-and-switch meme from that early YouTube era took off the same way. There was the Trololo guy.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Singing]\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s a clip of a Russian singer performing in the 70s. There was also You’ve Been Gnomed.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of animated gnome character]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m gnot a gnelf!\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m gnot a gnoblin! \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I’m a gnome!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which was this video of an animated gnome laughing at the viewer while text flashes across the screen. It says, predictably…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of animated gnome character] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">And you’ve been gnomed!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Both of these memes functioned like a rickroll. You click a link expecting one thing and, instead, you get another. But there was a historical framework for rickrolling. It was a huge 80s bop coming back around. The other memes lacked that, so they didn’t have the same cultural impact as rickrolling. By the early 2010s, a new challenger had arisen. This underlying media, as Bret put it, was ripe with meme material. Let’s talk about \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So what makes a good bait-and-switch meme? What makes that prank work so well? Obviously, we’re opening a new tab: \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> and meme dada-ism. Memes were getting weirder, more absurd, and few memes defined the 2010s like \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Barry: How should I start it? You like jazz? No, that’s no good. Here she comes. Speak, you fool!\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of Jerry Seinfeld on the Tonight Show]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jerry Seinfeld: The bee seemed to have a thing for the girl. \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jimmy Fallon: Yeah \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Jerry Seinfeld: And we don’t really want to pursue that as an idea in children’s entertainment.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That was Jerry Seinfeld on The Tonight Show, acknowledging the taboo interspecies romantic undertones in \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. Spike Feresten, the screenwriter who co-wrote the movie, got a kick out of writing the pairing.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Here’s a funny anecdote from the room: so we were writing this in New York. You know, I was, I was doing a show in LA, but I would fly, you know, to New York every couple of weeks and we’d sit in this big room, Jerry’s office, and work on this. And to us, these characters were just two characters, it was just Barry and Vanessa. And then every once in a while we’d go, hey, that Barry’s a bee. He’s this big. So when you say they shake hands or they walk, you can’t, we can’t keep treating them like two characters who are friends, like Jerry and Elaine, which is kind of how we treated them. We were writing them like Jerry and Elaine forgetting about the size disparity and the species disparity. Yeah, and that’s kind of why it came out the way it came out.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The romance is just one of many absurd plot lines in the movie. Like, we’ve got bees going to human court to sue humanity for the exploitation of their labor. But the movie was way too ahead of its time. Critics hated it. It was marketed as a kids’ movie. And instead, it was this story about freeing the bees and seizing the means of production of honey and also toeing the line of bee-stiality. But that’s why it was such good meme material. Here’s Bret Strauch again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">People, when they originally went to see the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, were expecting a kid’s Bug’s Life or Ants movie, and they got something much more serious. And so in a way, like the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> is a bait and switch by itself. The trailers are selling it as sort of like a kid’s movie, but really there’s a lot more adult oriented content that people were not expecting. And so the fact that it sort of functioned as a bait-and-switch by itself made sense that people started using it as just a way to troll people.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tumblr latched onto the movie starting in 2011, fawning over the film’s poetic opening lines.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio clip from Bee Movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Narrator: According to all known laws of aviation, there is no way that a bee should be able to fly. Its wings are too small to get its fat little body off the ground. The bee, of course, flies anyway, because bees don’t care what humans think is impossible.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tumblr users were totally sincere about it, calling the lines inspirational. By 2013, the meme exploded. People were starting to realize how absurd the movie really was. Screenshots from the film became reaction memes. Edits of Seinfeld but with characters from \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> went super viral. And then there’s the fan fiction, which is still going today. I told Spike about it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So, there is a real moment on Tumblr with people kind of sincerely appreciating the dialog in \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> and the narration. Then people kind-of ironically started posting the memes, which I’m sure you’ve seen. It broke containment, moved to Twitter, and then it reached the peak of virality, which is sexy fan fiction.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, it did.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, I’m sorry I’m breaking this to you.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t know about that. This is good.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, I am just going to read you a few tags from Archive of Our Own, from \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> fanfics that were written this like this year.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Okay.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The tags include Vanessa X Barry, typical, Mega Mind X Barry Benson, Top Barry -Bottom Mega Mind, inter-species relationships, hive worship, and improper use of honey drizzler.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Laughter\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What do you make of the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> smut?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, smut is a funny, funny word to use from the 50s: smut. Um, it, it kind of plays into what I would love to do. I mean, like, hypothetically, and this will never happen, but I want to do, uh, six sequels to \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> all as a series on Netflix or wherever, 40 minutes apiece, Bee 2, Bee 3, Bee 4 , Bee 5, Bee 6, Bee 7. A lot of time has gone by and we’re going to do our six sequels now. What you just described is one of the areas I really want to dive into, which is that relationship, not the smut, but the fun you could have with a bee dating a woman. I think there’s a lot of comedy there and I think the world has changed and I think you could write that in a way that’s not smut but it also kind of celebrates what the world has done with this and, you know, I don’t think we would go as far as South Park, but kind of do our version of maybe a South Parkian take on \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, because I love their relationship. I love that friendship. And I wonder what those conversations would be like should they explore the idea of dating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. I mean, look, if you ever need a writer’s room, there’s a bunch of people in Archive of Our Own who have already written some scenarios.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I think that’s cool. No, that’s great. I mean, like any other stuff, you know, you put it out into the world and the world can do with it what it wants. That’s what’s nice about it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In 2013, a Facebook user posted the entire script on someone else’s Facebook wall. That was the start of the bait-and-switch\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\"> Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. For the next few years, you might unwittingly open a link to a comment or post only for your phone to freeze and crash because it’s trying to load the entire \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. It was like a more devious Rickroll. It wreaked havoc across the internet. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Group chats were bombarded with the 9,000-word wall of text. Any email with an urgent subject line could just contain the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. It even moved offline. One college student pranked his classmates by spending 12 hours writing out the entire script on a chalkboard. The coolest kids in 2016 wore T-shirts printed with the entire strip. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The meme did eventually slow down though. Phones got better and became capable of loading the whole script. Like rickrolling, surprising your friends with 131 pages of dialogue got old. But then the script was weaponized, again, as a form of protest. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">In 2021, Texas passed the Heartbeat Act, which effectively banned abortion after six weeks. The law allowed anyone to sue abortion providers and individuals who sought abortions after the six-week limit. The organization, Texas Right to Life, set up an anonymous tip site to report anyone who violated the Heart Beat Act. To protest TikTok users spammed the site with Shrek porn, lurid fan fiction, and the one and only \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script. Protesters did it again when Missouri opened an online forum to report clinics that provide gender-affirming care. And then, again, when Indiana’s attorney general launched a forum to support schools that teach gender ideology. And then again, when the Trump administration partnered with a far-right group to report schools that had DEI efforts. Any time the government or an organization working with it opens some kind of citizen surveillance tool, it’s a target for \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script dumps. Spike and other \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> writers are big fans of this practice.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh, we love it, absolutely love it. It gets passed around, you know, that it’s doing something good for the world, it always makes you feel good. And that we don’t have to be any part of it, that someone’s taking it and just disrupting, like I said, dropping an absurdity bomb on some bad cause. That just makes you feel good. Do it as much as you want. If I can help you, I will help in whatever way, but you’re doing a fine job by yourself.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s funny because back in 2017, for the 10-year anniversary of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, New York Mag wrote this extensive history of the meme and traced the rise and fall of it. And back then, it was like, okay, there was a good year of no \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> memes. And they questioned whether the meme was dead. That was almost 10 years ago. And the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script keeps coming back. The meme has evolved so much, but the core of it is still the script, the dialogue. Why do you think it survives?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">I think it’s the writing. I think its the weirdness. You know, it’s funny. That movie was out of sync with culture in 2006 and I think still is out of synch with kind of cultural norms in a way.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">uh bee- human, you know…\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Yeah, I know, but it’s still kind of hard to wrap your head around that. You know what I mean? I mean i don’t think anybody really thinks about dating a bee, so I don’t think there has been… and we like bees. To us, the bees are, you know, when you think about the planet, keeping the planet healthy, the bees are one of our canaries in the coal mine, if you will, like, how the bee is doing? I don’t know if you do this, but when you see a bee, kind of, dying on the sidewalk, don’t you get nervous. \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Oh yeah I’m like, let me help it, yeah.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, is this global warming? What is doing this? So we have this special reverence for this insect that stings us occasionally, but still we like them a lot because they make this very sweet, gooey substance that we enjoy putting in our teas. But again, it’s not for me or us to say, it’s you’d have to ask the people who love this movie what they love about it. We’re just the people that put it out.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script is the gift that keeps on giving. But other bait-and-switch memes have also blown up. And unlike the trusty rickroll or the evergreen \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, this new generation of internet pranks blow up fast and burn out quickly. They don’t last. Let’s get into that in one last tab: the short form vertical video revolution. Before the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script was weaponized for protest the way that it is today, it had kind of peaked by 2016. And a slew of bait-and-switch memes cycled in and out of relevance. The primary force behind this rapid-fire meme lifespan? TikTok. In 2020, we had Get Stick Bugged. Watching a Minecraft compilation? Surprise, it cuts to a clip of a dancing stick bug.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Funky music playing\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But that fizzled out by the end of the year. In 2022, TikTok users lured viewers in with videos about juicy celebrity gossip. And then…\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio from Moulin Rouge movie] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Gitchi Gitchi ya ya da da\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">…you got krissed! It’s a clip of Kris Jenner shimmying in this sequined shirt and bow tie set to a sped up version of “Lady Marmalade” from Moulin Rouge. The Cut said that “getting krissed” is the natural evolution of rickrolling. And then in 2023, we had the Josh Hutcherson whistle edits. Here’s one of my favorite ones. It’s video from inside a plane. The caption says, “Guys, the view is incredible!” The video pans to the closed window, and a hand reaches out to open the shade. And then…[music playing] The view through the window is just a closeup of Josh Hutcherson’s face from a 2014 fan edit set to a cover of Flo Rida’s “Whistle.” Polygon said that this trend was TikTok’s rickroll. And then at the end of last year, another rickroll successor blew up.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “We Are Charlie Kirk Song”] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We are Charlie Kirk, we carry…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That is an AI-generated ballad about Charlie Kirk, which was first posted to YouTube and streaming platforms days after his death. It’s total AI slop, but unfortunately, very catchy. Like the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script, it went viral at first out of sincerity. People listened to it as a tribute to Charlie Kirk. And then it became a meme. We’re talking remixes, Mongolian throat singing covers.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip of “We Are Charlie Kirk Song”] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We are Charlie Kirk. We carry the flame. We fight for the…\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And of course, pranks, like connecting to public bluetooth speakers and blasting cowbell dance remixes of “We Are Charlie Kirk.”\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio of “We Are Charlie Kirk” playing over loud speaker]\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Here’s Bret’s take.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">All of them, it’s clear that there’s some sort of musical component people can latch onto and all the music itself is sort of absurd or ridiculous in a way. Whether it’s been altered and sped up like the we-are-krissed” or just sort of that funky beat that you’ve-been-stick-bugged has, especially like with the “We are Charlie Kirk.” There’s more levels of absurdity being that it was AI written. So this pathos is literally being manufactured. It’s not something that’s like, necessarily human-generated like emotion being generated, and so it just makes it rife for this type of inversion or subversion.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Yeah. We just speed ran so many trends, and none of them really lasted more than six months. Maybe the Charlie Kirk one will last longer because of the current state of the world, but generally, why is the turnover rate for memes so high now?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I think there’s a few reasons for this. The first is just the media context and media environment. We’re not sharing the same stuff that we did as a culture. It’s much more small niche cultures where these things are spreading. Another element to this that I believe is important is that it’s easier to create these than it was 15, 20 years ago. And so now more are being created. And so they’re essentially eating themselves out of existence. Um, so as soon as a new mean comes out, um, at least in the early mid 2000s, it stuck around because it took a little bit more technological know-how. You didn’t have the production software and access to it that you do now.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">I noticed that almost all bait-and-switch meme trends are on TikTok now, maybe Reels. But no one is pulling off a rickroll with YouTube anymore. I saw a video of someone rickrolling their friend by sending a TikTok link, which me makes me wonder, did YouTube ads ruin the rickroll? Kind of spoils the surprise.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I mean, YouTube ads ruin everything. For humor to work, timing is critical, right? And so those ads really disrupt like the genre of humor that’s happening.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Would the original rickroll work with modern content consumption habits? When we consume content, it’s a lot of times happening passively to us, algorithmically served, instead of us like actively seeking it out or actually clicking links.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">I don’t think so. We need that interaction, I think, for the rickroll to be successful. And it feels like at least it was another person presenting this to us. And now it’s sort of the algorithm is serving it up to a plate on us and we’re not finding these things. And so I think what makes a lot of media content special, whether it’s memes, movies, songs, is it’s stuff that we find, not that someone else or something else finds for us. And so… innately, there’s going to be less meaning for a lot of that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The meme turnover rate is so high that no internet prank really sticks around long enough to rival or recreate the magic of the rickroll. The very format of the rickroll is limiting, especially in today’s digital landscape. Even rickrolling itself is difficult to pull off today because internet habits have changed. But what has endured as a prank is the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie \u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">script. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I have this take and it’s that the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script is the ultimate bait-and-switch because it’s purely text. There’s no image macro, there’s no video lead-in with ads or that you have to wait to load to ruin the prank. The joke itself is so malleable. It can be dumped in comment sections, in government tip lines or turned into an image macro and then deep fried, or just read by that TikTok AI voice in 2X speed, which makes it funnier. Do you have any thoughts on this, the flexibility of this meme?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Bret Strauch: \u003c/b>\u003cspan style=\"font-weight: 400\">Well, that’s why I think we see certain memes that at least are being iterated and changed upon more, and some that don’t seem to change as much. And so with it being all text, it’s really easy to adapt all text to different formats. I think my favorite of the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> script ones is where they do the crawl from Star Wars, and we get the intro to the \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">. And so the easier that it is to manipulate that initial form of media, like, so text is super easy, makes it much easier to put it into different places, different platforms and distribute it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> came out nearly 20 years ago. Script dumping started in 2013. Last year, 12 years after that Facebook user posted the entire script on someone else’s wall, the DOGE-led government HR email was pelted with \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> scripts. At the request of Elon Musk, all federal employees were asked to email the Office of Personnel Management with five tasks they accomplished that week. On x, Musk posted, “Failure to respond will be taken as a resignation.” The email leaked online, and internet users responded on behalf of federal employees with pages and pages of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bee Movie\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> dialog. Spike was thrilled.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Spike Feresten: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s pretty exciting that anybody’s even talking about it. Really! I mean, you have to look at it, we look at that way. I think that people are still talking about this movie from what 2006 that we made, you know, in that way and that it, that it has these second and third lives. You know, we get excited that people still watching that movie and enjoying it. Like, it’s flattering. That’s the only way to really put it that this movie hasn’t been forgotten. It hasn’t disappeared into a canyon of content and gone forever, that it comes up over and over again in generally a good way. And, you know, if people are making fun of it, that’s fine, too. That’s what we do. We make fun of things you can make fun of us. Go ahead.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You heard Spike, go forth and prank. Let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cb>Morgan Sung: \u003c/b>Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>This episode was produced by our senior editor, Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick. Our team includes producer Maya Cueva, additional music by APM. Brendan Willard is our audio engineer, audience engagement support from Maha Sanad. Jen Chien is KQED’s Director of Podcasts and Ethan Toven-Lindsey is our Editor-in-Chief.\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local.\u003c/p>\n\u003cp>Keyboard sounds were recorded on my purple and pink dust silver K84 wired mechanical keyboard with Gateron red switches. Okay, and I know it’s a podcast cliche, but if you like these deep dives and want us to keep making more, it would really help us out if you could rate and review us on Spotify, Apple Podcasts, or wherever you listen to the show.\u003c/p>\n\u003cp>Email us at closealltabs@kqed.org. Follow us on Instagram @CloseAllTabsPod or TikTok @CloseallTabs. And join our Discord. We’re in the Close All tabs channel at discord.gg/kqed.\u003c/p>\n\u003cp>Thanks for listening.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"title": "To Hack a Tractor: How Farmers Won the Right to Repair",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What do pissed off farmers and broken McFlurry machines have to do with each other? More than you’d think. Both are part of the story behind the modern right-to-repair movement. In this episode, Jason Koebler, tech journalist and co-founder at 404 Media, explains how an unlikely alliance between Midwestern farmers and electronics repair technicians helped win right-to repair-protections across multiple states — and why the farmers’ fight to fix their own tractors is far from over. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7702059355\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.404media.co/author/jason-koebler/\">\u003cspan style=\"font-weight: 400\">Jason Koebler\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, tech journalist and co-founder of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">404 Media\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.404media.co/it-is-now-legal-to-hack-mcflurry-machines-and-medical-devices-to-fix-them/\">\u003cspan style=\"font-weight: 400\">It Is Now Legal to Hack McFlurry Machines (and Medical Devices) to Fix Them\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jason Koebler, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">404 Media \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.404media.co/the-walls-are-closing-in-on-john-deeres-tractor-repair-monopoly/\">The Walls Are Closing in on John Deere’s Tractor Repair Monopoly\u003c/a> — Jason Koebler, \u003ci>404 Media\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://civileats.com/2026/02/05/epa-affirms-farmers-right-to-repair/\">EPA Affirms Farmers’ Right to Repair \u003c/a>\u003ci>—\u003c/i> Lisa Held\u003ci>, \u003ci>Civil Eats\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.wired.com/story/latest-repair-battlefield-iowa-farmlands-again/\">The Latest Repair Battlefield Is the Iowa Farmlands—Again\u003c/a> — Boone Ashworth, \u003ci>\u003ci>\u003ci>Wired \u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://reason.com/2024/01/08/how-john-deere-hijacked-copyright-law-to-keep-you-from-tinkering-with-your-tractor/\">How John Deere hijacked copyright law to keep you from tinkering with your tractor\u003c/a> — Luke Hogg, \u003ci>\u003ci>\u003ci>\u003ci>Reason Magazine\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.vice.com/en/article/tractor-hacking-right-to-repair/\">Tractor-Hacking Farmers Are Leading a Revolt Against Big Tech’s Repair Monopolies\u003c/a> — Jason Koebler, \u003ci>\u003ci>\u003ci>\u003ci>\u003ci>Vice\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.vice.com/en/article/why-american-farmers-are-hacking-their-tractors-with-ukrainian-firmware/\">\u003cspan style=\"font-weight: 400\">Why American Farmers Are Hacking Their Tractors With Ukrainian Firmware\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jason Koebler, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Vice\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">If you’ve ever tried to order a McFlurry at McDonald’s and couldn’t get one, you’re not alone.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">There’s this kind of meme where if you want a McFlurry, you have maybe like a 50% chance of trying to order it and the cashier saying that the machine is broken.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Jason Kabler is a tech journalist and co-founder of 404Media. That’s the worker-owned independent tech publication.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">And so it became this kind of like nationwide phenomenon where people were trying to order McFlurries and basically half the time they couldn’t get them. There was this guy who created a McFlurry tracker that would track like the thousands of McDonald’s locations that didn’t have McFlurries at any given moment.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s called McBroken.com, and it shows up as an interactive map of McDonald’s locations all over the world. If a store has a working ice cream machine, it gets a green dot. If its machine is down, that’s a red dot. When the McFlurry tracker launched in 2020, the US was scattered with red dots.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And sort of like as this cult item, people got like really frustrated with this state of affairs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Conspiracy theories started spreading about why the McFlurry machines were always broken.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@filspixel] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You are not ready for how diabolical the McFlurry conspiracy rabbit hole really is.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@iancarrollshow] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I am talking about the McDonald’s ice cream conspiracy, and oh boy is it bigger and more sinister than you might think.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@mariannenafsu] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Rumor has it that the machine isn’t always broke. It just needs cleaning.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\"> That last one is actually the closest to the truth.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The franchises that I spoke to, they were like, we know how to clean the machine. We just don’t know how to reset it so that it actually works again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You see, only an authorized repair tech from the company that made the machines could get them running again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">Essentially what was happening was you just needed to reset the McFlurry machine. Like there was a series of buttons that you needed to hit, uh, like a code that you need to enter and it would go into this, like refresh mode. And it’s not that it was like so difficult to repair the McFlurry machines. It’s just that the franchises didn’t have this code.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Only the authorized repair techs had the code, but there weren’t nearly enough of them to repair all of the machines. So the employees were stuck.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They would have to wait a long time to actually get their machines repaired. And then you multiply that by all the McDonald’s in the United States and you get a situation where like McFlurry machines are broken all the time.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Then something happened that was kind of surprising.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">So what happened was folks in the right to repair movement, they basically argued to the federal government that it should be legal to bypass this artificial password slash code that was preventing McDonald’s franchises from fixing and resetting their machines.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The Right to Repair is a consumer rights movement that advocates for people’s ability to repair and maintain their own things.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And they actually won, and now it’s legal to hack your McFlurry machine in order to repair it. I think they’re still broken more often than people would like, but for the most part, it’s like a better state of affairs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At the time of writing this narration, McBroken.com reports that roughly 9% of the world’s McFlurry machines are broken. Still a lot of red dots, but way down from before. Okay, but this episode isn’t just about McFlurries. McDonald’s employees getting the ability to maintain their own equipment is part of a much bigger story, the Right-to-Repair movement. We’ve been diving into this movement over the last few weeks. We’ve looked into DIY vape modders and the legal fights over electronic repairs, like fixing laptops. And here’s the interesting part. Jason says that a lot of the Right-to-Repair protection we have now exists because of farmers who’ve been fighting for this for more than a decade.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">It’s actually a pretty direct line, like basically the problem that McDonald’s franchises have had fixing McFlurry machines, farmers have had fixing their John Deere tractors, their combines, their harvesters, like all sorts of different farm equipment. And farmers got very pissed and they essentially joined the Right-to-Repair movement where they were basically saying like, it’s a political movement to essentially like, free the tractors from this tyranny.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Today, we’re getting into a relatively unknown piece of Right-to-Repair history: the world of farmers, gray market tractor hacking, and an unlikely alliance with DIY repair nerds, a partnership responsible for many of the right to prepare protections we have today.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As usual, we’re starting with a new tab, Farmers and the Right-to-Repair. Jason has been covering the right to repair for almost a decade. And like many who get interested in the movement, his story begins with a mishap.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I had a MacBook and I got drunk one night. I was watching a comedy special or something and I fell asleep. And I woke up and I kicked the laptop off of my bed. It landed like face down on the screen and the LCD broke. Like actual glass didn’t break but the LCD behind it broke. And I was, I don’t know, like 21 years old. I didn’t have a lot of money. I had kind of just bought this MacBook and I needed to get it fixed. It had like, you know, a rainbow screen. I couldn’t see anything on it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So Jason took his broken MacBook to the Apple Store, and guess what they quoted him to fix this $1,000 laptop, $800!\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t have $800 at the time, so I just started Googling, like, how to fix MacBook. And I came across this website called iFixit, which is this community of people who create repair guides. And I saw that with a simple, like 65-step process or something, like a really long process that it was possible to fix the problem that I had, and I just needed to find the part. And so, I went on eBay. And I found the LCD screen for my MacBook and I’ve found one for $50.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">He ordered the part and a couple tools and spent a long night painstakingly replacing the screen.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">Disconnecting little tiny wires and like unscrewing tiny little screws and losing the screws and then finding them again By the end I had fully fixed my computer and I used that computer for like six more years and it worked, no problem. And the total cost to me was like, I don’t know 70 bucks with the parts in the, you know, the screen.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">and the sleepless night.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The sleepless night for sure. It awakened something in me where I was like, huh, why did Apple want $800 to do this? Maybe because it was so hard for me to fix it, but I did fix it nonetheless. And so I started looking into this and started learning that this is actually like the business model of a lot of electronics companies where they’ll sell you the gadget, but then when it breaks, the repair cost is so high or so inaccessible that you’ll either just buy a new one or you’ll pay them to repair it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is a common theme. A lot of people we spoke to described a moment when they started asking why things were so hard to repair. And once they noticed, they couldn’t unsee it. So Jason started reporting on the Right-to-Repair, mostly covering the obstacles in fixing consumer tech, iPhones, laptops, that kind of thing. He also went to repair conventions and profiled some of the leaders of the movement. He became the reporter on the Repair Beat at Vice, where he worked at the time. And then one day, a few years in, he got an email from a farmer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">Saying, hey, like, you’re writing about this problem of fixing MacBooks, but we are facing the exact same problem in agriculture. And it’s pretty crazy because tractors cost upwards of $100,000, sometimes they cost like half a million dollars. Like we’re not talking about a $1,000 MacBook. We’re talking about something that is core to someone’s livelihood, is really time sensitive because if a tractor breaks while you’re trying to plant during these really tight planting windows, or if you’re tryin’ to harvest during these tight harvest windows, the crops will just over-ripen and die. And so they were like, this is really critical, but we’re facing the exact same thing. Like, John Deere is controlling all of the repairs. We can’t get the parts. It’s really expensive. We have to wait sometimes for days or weeks, depending on how busy the repair people are. You should come to Nebraska and see what we do.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And so he did. And it was there that Jason learned about the underground community of farmers trading pirated software so they could hack their tractors. Not for any crazy mods, but just to get them to run. Next, we head to Nebraska after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Welcome back. Ready for a quick trip to the Corn Belt? Let’s open a new tab: The tractor hacking problem. So Jason Kepler was reporting for Vice at the time, covering the right to repair movement when a farmer reached out and invited him to Nebraska. He spent a few days there and met with multiple farmers who all had the same issue with their tractors.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">What has happened is for decades and decades and decades, farmers have considered themselves to be incredibly self-sufficient. When something breaks, like they know how to change the oil, they know to change different sensors, they know change different parts on their tractors. That hasn’t necessarily changed, but what changed is that John Deere, which is the most popular tractor manufacturer in the country, has started adding these technical protection measures to tractors So it’s not that there’s like, anything wrong with the replacement parts, or that it’s now that the farmers don’t know how to do these repairs. It’s that there is just like an artificial code that they need in order to make it talk to the tractor that they have.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Sound familiar? It’s the McFlurry machine debacle all over again. These protection measures are like digital locks put in place by copyright holders. They’re used in digital games, or ebooks, or tractor software. Getting around them could be considered copyright infringement.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And a lot of them are sort of legacy farmers where their dad was a farmer, their grandma was a farmer on that same land. And for decades, it was like, well, my dad fixed the tractor, like, why can’t I fix the tractor anymore? And I think that not being able to do that makes them feel disempowered and like they don’t own their farm anymore. Like, the success of their farm has been outsourced to John Deere or like a major ag tech company.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Not getting a McFlurry because McDonald’s employees don’t have the digital key to reset the machines, annoying. But not having the key for farm equipment during the peak of harvesting season, financially devastating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They used to do this repair all the time before tractors were so computerized. It’s the same general process. They do it, it won’t turn on. They have to call a John Deere dealer or authorized repair person. They’re told to wait a day or two days or a week. And all that time, they’re losing money. And these farms run on such small margins already. So they’re mad and they’re like, my crops are dying, what can I do? And so they just start Googling around. And one farmer told me basically that he learned that because of some European Union law, the Ukrainian version of this software was available and also could work with the American version of a John Deere tractor. And so we pulled up to this farm and he met us with a laptop, like a really old like, ThinkPad and he had this…he had like a USB dongle that was like a USB dongle to like, a tractor port dongle…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What?!\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">…that basically is like connected to the computer of the tractor.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Jason wanted to see it himself. The farmer told him that you could download the software from a torrent site, aptly named the Pirate Bay. Or you could try to join a web forum, which on its surface was about car repair and modification. Jason did the latter. He found one and after he requested entry, he got an email with a link to a third party website. On that website, he had to buy a $25 car diagnostic tool. But they didn’t ship him the tool he purchased. Instead, they sent him a password to join the forum.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And then on there, there was like all of these threads about different versions of John Deere software that you could download and how to use it and like all these guides and things like that. And so it was just like a few farmers who were really fed up and they like learned that this was possible. They went into these modification forums, like, it’s really affiliated with people who like modify their cars to, you know, make them run faster or like overclock the engine, like that sort of thing. It’s like, that was some of the other stuff that was happening on this forum. And then there was like a whole separate section where it was like agricultural equipment. It was like how to like make your Mustang go faster or like how to replace an air intake sensor in your John Deere tractor.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The forums had all this software that you could download and sold the cables, that dongle that Jason mentioned, to connect a tractor to a computer. The farmer showed Jason how it worked.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">He, like, opened his laptop, connected the laptop to his tractor, and he ran the program and then was able to like activate the part that he was showing me, which was some sort of like, emission sensor or something like that. And it was really crazy because I had actually just spent a day with another farmer who didn’t have this dongle and didn’t have this software and he was trying to fix the exact same thing. And he’s like, look, I can’t, like I’ve put the new part in, but I can activate it. It just, now my tractor won’t turn on, it doesn’t work. It was like, well, this guy has figured it out somehow.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tractor hacking was full of legal landmines. The software was technically pirated, which raised all these questions around copyright and licensing agreements. Farmers started speaking out and connecting with people from totally different industries facing similar issues. And so, an unlikely alliance was born between legacy farmers and tech repair DIYers.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Time for a new tab: Big tractor versus farmers and tech nerds? So farmers had actually found a way to keep their equipment running, but it wasn’t exactly on the up and up. And there was always the chance that John Deere would implement a fix to foil these hacking attempts, and the farmers would be back at square one. To find a permanent solution, they needed help.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They eventually got connected to groups like iFixit and some of these other electronics repair people who had already been talking about this problem in electronics and realizing that it was the same problem for farmers as well.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">One of the most outspoken advocates for farmers actually has roots in the tech world, Kyle Wiens, the co-founder and CEO of the repair community, iFixit. Kyle’s background is in computer programming, but then a friend asked him for help bypassing his tractor’s sensor issue. Both Kyle, a software engineer and repair expert, and his farmer friend, a pretty adept DIYer, were stumped. They started lurking in agriculture forums and realized that this was actually a very common issue in the tech world and in farming. Kyle wrote about this whole experience in Wired in 2015, advocating for a copyright exemption for farmers to fix their equipment. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Okay, buckle up. We’re about to dive into copyright law. So, in 1998, the US passed a law called the Digital Millennium Copyright Act, or DMCA. It basically modernized copyright law for the digital age. There’s one part of the DMCA that matters for our story, section 1201. It governs technical access to all kinds of machines, like the McFlurry machine or tractors. The software lock on McFlurry machines is allowed to exist because of section 1201. But there are also exemptions to this law, rules that decide who gets to bypass these software locks and how. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Every three years, the Librarian of Congress revisits these exemptions. And every three years, Right-to-Repair advocates have pushed to expand them. In 2015, iFixit and other digital rights groups successfully won an exemption for land vehicles. That exemption allows owners to modify their vehicles’ computer programs, as long as it’s for legal repair, this includes tractors. And though that sounds promising, the reality was still extremely thorny. For instance, was it legal to pirate software for repair? Unclear. Plus, third party hacking, AKA taking the tractor to a local repair shop, was still super illegal. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Then there is this other sneaky part of it, licensing agreements. Around the time the copyright office approved the land vehicle exemption, John Deere started requiring farmers to sign contracts promising that they wouldn’t modify their tractor software. So hacking your own tractor, even to fix it, could get you sued for breach of contract. Hacking someone else’s, even as a repair tech, could get your arrested for copyright infringement.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">I’ve watched many hearings at state houses where a farmer will go up and they’ll talk about this problem and then a lobbyist for John Deere or for an industry group will say, okay, but if you give farmers access to this stuff, they might modify their tractors in a way that makes them unsafe. They might modify them in a way that causes them to fail emissions tests. And for the first few years, this argument was really persuasive to lawmakers who didn’t really understand the problem. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">But then there was just so much, kind of, momentum behind this problem. Like, it became worse and worse and worse over the years as older tractors started getting phased out and farmers started buying more computerized tractors and more people started having this problem. It became like a much stronger political movement and over the last few years there’s been quite a lot of gains for farmers, both through negotiated agreements with John Deere, but then also through state-level legislation that has passed that does enshrine some of these Right-to-Repair ideals.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So each exemption cycle, the Right-to-Repair movement makes some progress and the impact snowballed. The 2018 exemptions allow third-party repair technicians to bypass the digital locks for land vehicles, like tractors, which means that repair techs are also allowed to hack tractors now, for repair, of course. In 2021, the land vehicle exemption was expanded to cover all consumer electronics, like smartphones and TVs. And then in 2024, it expanded again, this time for food preparation equipment. That’s right, I’m talking about the McFlurry machine.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">[News clip fron FOX4 Dallas-Fort Worth]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\"> For the first time ever McDonald’s store operators are now allowed to fix their own ice cream machines! Can you believe it?\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But when it comes to tractors, it’s still very much illegal to make and distribute the software that breaks these digital locks. And it’s also still technically illegal to buy the tools that you need for tractor hacking.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I mean, it’s like really complicated. It’s like the concept is so simple. It’s, like, the farmers just want to be able to fix their tractors. But then the actual details of it are incredibly complicated in terms of what they can fix, when they can fix it, how they can fix it which software they need, where they can get that software, which parts.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">John Deere hasn’t made it any easier either. Let’s get into that in one last tab: can farmers finally fix their tractors?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The answer is that they can do more than they could do when I first started covering this. But what’s happened is John Deere has made some repairs accessible and some parts accessible, but some parts are still not. And as farming gets more high tech, it’s called precision agriculture. Like, a lot of tractors now essentially drive themselves. They’re guided by like GPS and cameras and all these sensors. There are increasingly things that are still not able to be fixed by the average farmer. But by and large, the situation is better now. It is legal to hack a tractor now. And when I say it’s legal to track a tractor, it is legal to hack your own tractor to fix your own tracker. It’s not legal to like, hack your tractor and make it drive a hundred miles an hour. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Right now it’s a situation where, kind of like, the devil is in the details where farmers still want more. And I think they also want better protections because a lot of what’s happening right now is John Deere is, kind of, voluntarily saying, okay, you can fix these things and we can decide what you can fix. And the farmers want it enshrined in law saying, no, anything that your dealer can fix, we should also be able to fix essentially. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">A lot of farmers also, I’ve heard from, they’ll go to buy a part that they need to fix their tractor and it just won’t be in stock. And so the dealer that sells them will not say like, you can’t have this part. They’ll just say, oh, we don’t have it and it’s on backorder. And maybe it’s backorder for months. And so like functionally, they are not able to access the parts that they should be able to access just because there’s not anything in the legislation that says these companies have to sell you parts and they also have to have them in stock at all times. And so compliance is a really big problem. And then also just like what’s the enforcement gonna be because very often the penalties are like a slap on the wrist if that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So although seven states now have right to repair laws, only two of them have laws that cover farm equipment. So how does that complicate the issue for farmers who started this movement? What is the state of fixing their tractors like for them?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The fact that only some states have passed this legislation actually complicates things for everyone, not just farmers. It complicates things for John Deere as well, because you’re a big company, like, companies generally don’t like regulations. But if there are gonna be regulations, they want the regulations to be the same everywhere so that they don’t have to comply with 50 different laws in 50 different states. And if you’re farmer, it’s like, well, you want the same rights that someone in another state might have. And so it has created a bit of a patchwork system. That said, the fact that there is right to repair legislation in some states has made things better for all farmers because it’s not like John Deere can sell a part in one state and prevent that part from traveling to another state. And it can’t like, release a repair guide in one state and not have that repair guide be shared over the internet. And so what’s happened is like the fact that some of these states have passed laws has made the situation a lot better for everyone.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The right to repair is an issue internationally, but these roadblocks are especially prevalent in the U.S. Jason said that other countries either have stronger consumer protection laws, a more widespread culture of DIY repair, or they don’t enforce copyright laws as strictly. That’s why farmers depended on pirated Ukrainian software for tractor hacking. So the Right-to-Repair movement isn’t uniquely American. But what is unique about it, for Americans, is that it’s a political movement that both sides can agree on.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">Right-to-Repair is one of the few things that I’ve ever covered as a journalist where there is like very broad bipartisan support. Like this is not a Republican issue, it’s not a Democratic issue. It is like, everyone is pissed about this. It’s like, a lot of the farmers I spoke to are like, you know, pretty like, very conservative, not all, but a lot of them are very conservative. A lot of the electronics repair people are very liberal. They’re facing the exact same issue. And this is something that they’ve been able to find common ground on. And there’s only been like a few polls about Right-to Repair that I’ve seen, but it’s an issue where like 90% of Americans agree that this is an ideal worth fighting for.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In the last few days of Joe Biden’s presidency, former FTC chair Lena Kahn filed an antitrust lawsuit against John Deere. When Trump took office, the second time, his administration dismantled a lot of Lena Kahan’s antitrust efforts. But they decided to keep pursuing the lawsuit against John Deere. That’s how bipartisan this is. This is an issue that affects everyone, legacy farmers and tech DIYers alike. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I, for one, am beefing with the company that makes my fridge. The sensor on the ice dispenser is broken, but the company doesn’t sell that. They have to replace the entire fridge door. The door is backordered and hasn’t been in stock all year. And once it is in stock, I’ll probably have to wait for an authorized repair tech to come by and install it. So now I have this fridge that has all these cool app controlled features, but I’m still manually filling the ice tray. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I didn’t even want a smart fridge in the first place, but I didn’t have a choice because my apartment building already had an exclusive contract with the company that makes it. According to Reddit and the many repair guides I found online, I could probably replace the sensor myself. However, doing that might violate my lease. So I’m back to using old-fashioned ice trays. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The Right-to-Repair is a constant fight. Companies love malicious compliance. You know, doing things that are technically legal but still unproductive. Some advocates are pushing to repeal Section 1201 of the DMCA altogether, or at least reform it so that the exemption process for software locks is less cumbersome. At least things are starting to look up for farmers. John Deere had argued that the FTC lawsuit should be thrown out, but last year, a judge ruled that it can and should move forward. Equipment manufacturers, like John Deere, have long argued that they limit independent repair to comply with emissions regulations in the Clean Air Act. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Last month, the EPA issued new guidance that said that, actually, they aren’t allowed to do that. The Clean Air Act can’t be used to stop farmers from fixing their own stuff. And then, also last month, lawmakers in Iowa voted to advance a bill that would allow farmers to repair their equipment, including tractors. The big tractor lobby isn’t as strong as it used to be. And every day, people gain a little more of the right to repair tractors and McFlurry machines and everything in between. Okay, now let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor, Chris Hambrick and audio engineer, Brendan Willard. Additional music by APM. Audience engagement support from Maha Sanad. Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi-75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple podcasts, or wherever you listen to the show. Maybe drop a comment too. And if you really like Close All Tabs and want to support public media, go to donate.kqed.org slash podcasts. Thanks for listening.\u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">What do pissed off farmers and broken McFlurry machines have to do with each other? More than you’d think. Both are part of the story behind the modern right-to-repair movement. In this episode, Jason Koebler, tech journalist and co-founder at 404 Media, explains how an unlikely alliance between Midwestern farmers and electronics repair technicians helped win right-to repair-protections across multiple states — and why the farmers’ fight to fix their own tractors is far from over. \u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7702059355\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.404media.co/author/jason-koebler/\">\u003cspan style=\"font-weight: 400\">Jason Koebler\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, tech journalist and co-founder of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">404 Media\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.404media.co/it-is-now-legal-to-hack-mcflurry-machines-and-medical-devices-to-fix-them/\">\u003cspan style=\"font-weight: 400\">It Is Now Legal to Hack McFlurry Machines (and Medical Devices) to Fix Them\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jason Koebler, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">404 Media \u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.404media.co/the-walls-are-closing-in-on-john-deeres-tractor-repair-monopoly/\">The Walls Are Closing in on John Deere’s Tractor Repair Monopoly\u003c/a> — Jason Koebler, \u003ci>404 Media\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://civileats.com/2026/02/05/epa-affirms-farmers-right-to-repair/\">EPA Affirms Farmers’ Right to Repair \u003c/a>\u003ci>—\u003c/i> Lisa Held\u003ci>, \u003ci>Civil Eats\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.wired.com/story/latest-repair-battlefield-iowa-farmlands-again/\">The Latest Repair Battlefield Is the Iowa Farmlands—Again\u003c/a> — Boone Ashworth, \u003ci>\u003ci>\u003ci>Wired \u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://reason.com/2024/01/08/how-john-deere-hijacked-copyright-law-to-keep-you-from-tinkering-with-your-tractor/\">How John Deere hijacked copyright law to keep you from tinkering with your tractor\u003c/a> — Luke Hogg, \u003ci>\u003ci>\u003ci>\u003ci>Reason Magazine\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.vice.com/en/article/tractor-hacking-right-to-repair/\">Tractor-Hacking Farmers Are Leading a Revolt Against Big Tech’s Repair Monopolies\u003c/a> — Jason Koebler, \u003ci>\u003ci>\u003ci>\u003ci>\u003ci>Vice\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/i>\u003c/span>\u003c/li>\n\u003cli>\u003ca href=\"https://www.vice.com/en/article/why-american-farmers-are-hacking-their-tractors-with-ukrainian-firmware/\">\u003cspan style=\"font-weight: 400\">Why American Farmers Are Hacking Their Tractors With Ukrainian Firmware\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Jason Koebler, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Vice\u003c/span>\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">If you’ve ever tried to order a McFlurry at McDonald’s and couldn’t get one, you’re not alone.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">There’s this kind of meme where if you want a McFlurry, you have maybe like a 50% chance of trying to order it and the cashier saying that the machine is broken.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Jason Kabler is a tech journalist and co-founder of 404Media. That’s the worker-owned independent tech publication.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">And so it became this kind of like nationwide phenomenon where people were trying to order McFlurries and basically half the time they couldn’t get them. There was this guy who created a McFlurry tracker that would track like the thousands of McDonald’s locations that didn’t have McFlurries at any given moment.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">It’s called McBroken.com, and it shows up as an interactive map of McDonald’s locations all over the world. If a store has a working ice cream machine, it gets a green dot. If its machine is down, that’s a red dot. When the McFlurry tracker launched in 2020, the US was scattered with red dots.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And sort of like as this cult item, people got like really frustrated with this state of affairs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Conspiracy theories started spreading about why the McFlurry machines were always broken.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@filspixel] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">You are not ready for how diabolical the McFlurry conspiracy rabbit hole really is.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@iancarrollshow] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">I am talking about the McDonald’s ice cream conspiracy, and oh boy is it bigger and more sinister than you might think.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Clip from TikTok user@mariannenafsu] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">Rumor has it that the machine isn’t always broke. It just needs cleaning.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\"> That last one is actually the closest to the truth.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The franchises that I spoke to, they were like, we know how to clean the machine. We just don’t know how to reset it so that it actually works again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">You see, only an authorized repair tech from the company that made the machines could get them running again.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">Essentially what was happening was you just needed to reset the McFlurry machine. Like there was a series of buttons that you needed to hit, uh, like a code that you need to enter and it would go into this, like refresh mode. And it’s not that it was like so difficult to repair the McFlurry machines. It’s just that the franchises didn’t have this code.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Only the authorized repair techs had the code, but there weren’t nearly enough of them to repair all of the machines. So the employees were stuck.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They would have to wait a long time to actually get their machines repaired. And then you multiply that by all the McDonald’s in the United States and you get a situation where like McFlurry machines are broken all the time.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Then something happened that was kind of surprising.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">So what happened was folks in the right to repair movement, they basically argued to the federal government that it should be legal to bypass this artificial password slash code that was preventing McDonald’s franchises from fixing and resetting their machines.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The Right to Repair is a consumer rights movement that advocates for people’s ability to repair and maintain their own things.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And they actually won, and now it’s legal to hack your McFlurry machine in order to repair it. I think they’re still broken more often than people would like, but for the most part, it’s like a better state of affairs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At the time of writing this narration, McBroken.com reports that roughly 9% of the world’s McFlurry machines are broken. Still a lot of red dots, but way down from before. Okay, but this episode isn’t just about McFlurries. McDonald’s employees getting the ability to maintain their own equipment is part of a much bigger story, the Right-to-Repair movement. We’ve been diving into this movement over the last few weeks. We’ve looked into DIY vape modders and the legal fights over electronic repairs, like fixing laptops. And here’s the interesting part. Jason says that a lot of the Right-to-Repair protection we have now exists because of farmers who’ve been fighting for this for more than a decade.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">It’s actually a pretty direct line, like basically the problem that McDonald’s franchises have had fixing McFlurry machines, farmers have had fixing their John Deere tractors, their combines, their harvesters, like all sorts of different farm equipment. And farmers got very pissed and they essentially joined the Right-to-Repair movement where they were basically saying like, it’s a political movement to essentially like, free the tractors from this tyranny.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Today, we’re getting into a relatively unknown piece of Right-to-Repair history: the world of farmers, gray market tractor hacking, and an unlikely alliance with DIY repair nerds, a partnership responsible for many of the right to prepare protections we have today.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">As usual, we’re starting with a new tab, Farmers and the Right-to-Repair. Jason has been covering the right to repair for almost a decade. And like many who get interested in the movement, his story begins with a mishap.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I had a MacBook and I got drunk one night. I was watching a comedy special or something and I fell asleep. And I woke up and I kicked the laptop off of my bed. It landed like face down on the screen and the LCD broke. Like actual glass didn’t break but the LCD behind it broke. And I was, I don’t know, like 21 years old. I didn’t have a lot of money. I had kind of just bought this MacBook and I needed to get it fixed. It had like, you know, a rainbow screen. I couldn’t see anything on it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So Jason took his broken MacBook to the Apple Store, and guess what they quoted him to fix this $1,000 laptop, $800!\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I didn’t have $800 at the time, so I just started Googling, like, how to fix MacBook. And I came across this website called iFixit, which is this community of people who create repair guides. And I saw that with a simple, like 65-step process or something, like a really long process that it was possible to fix the problem that I had, and I just needed to find the part. And so, I went on eBay. And I found the LCD screen for my MacBook and I’ve found one for $50.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">He ordered the part and a couple tools and spent a long night painstakingly replacing the screen.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">Disconnecting little tiny wires and like unscrewing tiny little screws and losing the screws and then finding them again By the end I had fully fixed my computer and I used that computer for like six more years and it worked, no problem. And the total cost to me was like, I don’t know 70 bucks with the parts in the, you know, the screen.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">and the sleepless night.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The sleepless night for sure. It awakened something in me where I was like, huh, why did Apple want $800 to do this? Maybe because it was so hard for me to fix it, but I did fix it nonetheless. And so I started looking into this and started learning that this is actually like the business model of a lot of electronics companies where they’ll sell you the gadget, but then when it breaks, the repair cost is so high or so inaccessible that you’ll either just buy a new one or you’ll pay them to repair it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is a common theme. A lot of people we spoke to described a moment when they started asking why things were so hard to repair. And once they noticed, they couldn’t unsee it. So Jason started reporting on the Right-to-Repair, mostly covering the obstacles in fixing consumer tech, iPhones, laptops, that kind of thing. He also went to repair conventions and profiled some of the leaders of the movement. He became the reporter on the Repair Beat at Vice, where he worked at the time. And then one day, a few years in, he got an email from a farmer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">Saying, hey, like, you’re writing about this problem of fixing MacBooks, but we are facing the exact same problem in agriculture. And it’s pretty crazy because tractors cost upwards of $100,000, sometimes they cost like half a million dollars. Like we’re not talking about a $1,000 MacBook. We’re talking about something that is core to someone’s livelihood, is really time sensitive because if a tractor breaks while you’re trying to plant during these really tight planting windows, or if you’re tryin’ to harvest during these tight harvest windows, the crops will just over-ripen and die. And so they were like, this is really critical, but we’re facing the exact same thing. Like, John Deere is controlling all of the repairs. We can’t get the parts. It’s really expensive. We have to wait sometimes for days or weeks, depending on how busy the repair people are. You should come to Nebraska and see what we do.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">And so he did. And it was there that Jason learned about the underground community of farmers trading pirated software so they could hack their tractors. Not for any crazy mods, but just to get them to run. Next, we head to Nebraska after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Welcome back. Ready for a quick trip to the Corn Belt? Let’s open a new tab: The tractor hacking problem. So Jason Kepler was reporting for Vice at the time, covering the right to repair movement when a farmer reached out and invited him to Nebraska. He spent a few days there and met with multiple farmers who all had the same issue with their tractors.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">What has happened is for decades and decades and decades, farmers have considered themselves to be incredibly self-sufficient. When something breaks, like they know how to change the oil, they know to change different sensors, they know change different parts on their tractors. That hasn’t necessarily changed, but what changed is that John Deere, which is the most popular tractor manufacturer in the country, has started adding these technical protection measures to tractors So it’s not that there’s like, anything wrong with the replacement parts, or that it’s now that the farmers don’t know how to do these repairs. It’s that there is just like an artificial code that they need in order to make it talk to the tractor that they have.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Sound familiar? It’s the McFlurry machine debacle all over again. These protection measures are like digital locks put in place by copyright holders. They’re used in digital games, or ebooks, or tractor software. Getting around them could be considered copyright infringement.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And a lot of them are sort of legacy farmers where their dad was a farmer, their grandma was a farmer on that same land. And for decades, it was like, well, my dad fixed the tractor, like, why can’t I fix the tractor anymore? And I think that not being able to do that makes them feel disempowered and like they don’t own their farm anymore. Like, the success of their farm has been outsourced to John Deere or like a major ag tech company.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Not getting a McFlurry because McDonald’s employees don’t have the digital key to reset the machines, annoying. But not having the key for farm equipment during the peak of harvesting season, financially devastating.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They used to do this repair all the time before tractors were so computerized. It’s the same general process. They do it, it won’t turn on. They have to call a John Deere dealer or authorized repair person. They’re told to wait a day or two days or a week. And all that time, they’re losing money. And these farms run on such small margins already. So they’re mad and they’re like, my crops are dying, what can I do? And so they just start Googling around. And one farmer told me basically that he learned that because of some European Union law, the Ukrainian version of this software was available and also could work with the American version of a John Deere tractor. And so we pulled up to this farm and he met us with a laptop, like a really old like, ThinkPad and he had this…he had like a USB dongle that was like a USB dongle to like, a tractor port dongle…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">What?!\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">…that basically is like connected to the computer of the tractor.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Jason wanted to see it himself. The farmer told him that you could download the software from a torrent site, aptly named the Pirate Bay. Or you could try to join a web forum, which on its surface was about car repair and modification. Jason did the latter. He found one and after he requested entry, he got an email with a link to a third party website. On that website, he had to buy a $25 car diagnostic tool. But they didn’t ship him the tool he purchased. Instead, they sent him a password to join the forum.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">And then on there, there was like all of these threads about different versions of John Deere software that you could download and how to use it and like all these guides and things like that. And so it was just like a few farmers who were really fed up and they like learned that this was possible. They went into these modification forums, like, it’s really affiliated with people who like modify their cars to, you know, make them run faster or like overclock the engine, like that sort of thing. It’s like, that was some of the other stuff that was happening on this forum. And then there was like a whole separate section where it was like agricultural equipment. It was like how to like make your Mustang go faster or like how to replace an air intake sensor in your John Deere tractor.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The forums had all this software that you could download and sold the cables, that dongle that Jason mentioned, to connect a tractor to a computer. The farmer showed Jason how it worked.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">He, like, opened his laptop, connected the laptop to his tractor, and he ran the program and then was able to like activate the part that he was showing me, which was some sort of like, emission sensor or something like that. And it was really crazy because I had actually just spent a day with another farmer who didn’t have this dongle and didn’t have this software and he was trying to fix the exact same thing. And he’s like, look, I can’t, like I’ve put the new part in, but I can activate it. It just, now my tractor won’t turn on, it doesn’t work. It was like, well, this guy has figured it out somehow.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Tractor hacking was full of legal landmines. The software was technically pirated, which raised all these questions around copyright and licensing agreements. Farmers started speaking out and connecting with people from totally different industries facing similar issues. And so, an unlikely alliance was born between legacy farmers and tech repair DIYers.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Time for a new tab: Big tractor versus farmers and tech nerds? So farmers had actually found a way to keep their equipment running, but it wasn’t exactly on the up and up. And there was always the chance that John Deere would implement a fix to foil these hacking attempts, and the farmers would be back at square one. To find a permanent solution, they needed help.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">They eventually got connected to groups like iFixit and some of these other electronics repair people who had already been talking about this problem in electronics and realizing that it was the same problem for farmers as well.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">One of the most outspoken advocates for farmers actually has roots in the tech world, Kyle Wiens, the co-founder and CEO of the repair community, iFixit. Kyle’s background is in computer programming, but then a friend asked him for help bypassing his tractor’s sensor issue. Both Kyle, a software engineer and repair expert, and his farmer friend, a pretty adept DIYer, were stumped. They started lurking in agriculture forums and realized that this was actually a very common issue in the tech world and in farming. Kyle wrote about this whole experience in Wired in 2015, advocating for a copyright exemption for farmers to fix their equipment. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Okay, buckle up. We’re about to dive into copyright law. So, in 1998, the US passed a law called the Digital Millennium Copyright Act, or DMCA. It basically modernized copyright law for the digital age. There’s one part of the DMCA that matters for our story, section 1201. It governs technical access to all kinds of machines, like the McFlurry machine or tractors. The software lock on McFlurry machines is allowed to exist because of section 1201. But there are also exemptions to this law, rules that decide who gets to bypass these software locks and how. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Every three years, the Librarian of Congress revisits these exemptions. And every three years, Right-to-Repair advocates have pushed to expand them. In 2015, iFixit and other digital rights groups successfully won an exemption for land vehicles. That exemption allows owners to modify their vehicles’ computer programs, as long as it’s for legal repair, this includes tractors. And though that sounds promising, the reality was still extremely thorny. For instance, was it legal to pirate software for repair? Unclear. Plus, third party hacking, AKA taking the tractor to a local repair shop, was still super illegal. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Then there is this other sneaky part of it, licensing agreements. Around the time the copyright office approved the land vehicle exemption, John Deere started requiring farmers to sign contracts promising that they wouldn’t modify their tractor software. So hacking your own tractor, even to fix it, could get you sued for breach of contract. Hacking someone else’s, even as a repair tech, could get your arrested for copyright infringement.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">I’ve watched many hearings at state houses where a farmer will go up and they’ll talk about this problem and then a lobbyist for John Deere or for an industry group will say, okay, but if you give farmers access to this stuff, they might modify their tractors in a way that makes them unsafe. They might modify them in a way that causes them to fail emissions tests. And for the first few years, this argument was really persuasive to lawmakers who didn’t really understand the problem. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">But then there was just so much, kind of, momentum behind this problem. Like, it became worse and worse and worse over the years as older tractors started getting phased out and farmers started buying more computerized tractors and more people started having this problem. It became like a much stronger political movement and over the last few years there’s been quite a lot of gains for farmers, both through negotiated agreements with John Deere, but then also through state-level legislation that has passed that does enshrine some of these Right-to-Repair ideals.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So each exemption cycle, the Right-to-Repair movement makes some progress and the impact snowballed. The 2018 exemptions allow third-party repair technicians to bypass the digital locks for land vehicles, like tractors, which means that repair techs are also allowed to hack tractors now, for repair, of course. In 2021, the land vehicle exemption was expanded to cover all consumer electronics, like smartphones and TVs. And then in 2024, it expanded again, this time for food preparation equipment. That’s right, I’m talking about the McFlurry machine.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">[News clip fron FOX4 Dallas-Fort Worth]\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\"> For the first time ever McDonald’s store operators are now allowed to fix their own ice cream machines! Can you believe it?\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">But when it comes to tractors, it’s still very much illegal to make and distribute the software that breaks these digital locks. And it’s also still technically illegal to buy the tools that you need for tractor hacking.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">I mean, it’s like really complicated. It’s like the concept is so simple. It’s, like, the farmers just want to be able to fix their tractors. But then the actual details of it are incredibly complicated in terms of what they can fix, when they can fix it, how they can fix it which software they need, where they can get that software, which parts.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">John Deere hasn’t made it any easier either. Let’s get into that in one last tab: can farmers finally fix their tractors?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The answer is that they can do more than they could do when I first started covering this. But what’s happened is John Deere has made some repairs accessible and some parts accessible, but some parts are still not. And as farming gets more high tech, it’s called precision agriculture. Like, a lot of tractors now essentially drive themselves. They’re guided by like GPS and cameras and all these sensors. There are increasingly things that are still not able to be fixed by the average farmer. But by and large, the situation is better now. It is legal to hack a tractor now. And when I say it’s legal to track a tractor, it is legal to hack your own tractor to fix your own tracker. It’s not legal to like, hack your tractor and make it drive a hundred miles an hour. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Right now it’s a situation where, kind of like, the devil is in the details where farmers still want more. And I think they also want better protections because a lot of what’s happening right now is John Deere is, kind of, voluntarily saying, okay, you can fix these things and we can decide what you can fix. And the farmers want it enshrined in law saying, no, anything that your dealer can fix, we should also be able to fix essentially. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">A lot of farmers also, I’ve heard from, they’ll go to buy a part that they need to fix their tractor and it just won’t be in stock. And so the dealer that sells them will not say like, you can’t have this part. They’ll just say, oh, we don’t have it and it’s on backorder. And maybe it’s backorder for months. And so like functionally, they are not able to access the parts that they should be able to access just because there’s not anything in the legislation that says these companies have to sell you parts and they also have to have them in stock at all times. And so compliance is a really big problem. And then also just like what’s the enforcement gonna be because very often the penalties are like a slap on the wrist if that.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So although seven states now have right to repair laws, only two of them have laws that cover farm equipment. So how does that complicate the issue for farmers who started this movement? What is the state of fixing their tractors like for them?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler:\u003c/b>\u003cspan style=\"font-weight: 400\">The fact that only some states have passed this legislation actually complicates things for everyone, not just farmers. It complicates things for John Deere as well, because you’re a big company, like, companies generally don’t like regulations. But if there are gonna be regulations, they want the regulations to be the same everywhere so that they don’t have to comply with 50 different laws in 50 different states. And if you’re farmer, it’s like, well, you want the same rights that someone in another state might have. And so it has created a bit of a patchwork system. That said, the fact that there is right to repair legislation in some states has made things better for all farmers because it’s not like John Deere can sell a part in one state and prevent that part from traveling to another state. And it can’t like, release a repair guide in one state and not have that repair guide be shared over the internet. And so what’s happened is like the fact that some of these states have passed laws has made the situation a lot better for everyone.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">The right to repair is an issue internationally, but these roadblocks are especially prevalent in the U.S. Jason said that other countries either have stronger consumer protection laws, a more widespread culture of DIY repair, or they don’t enforce copyright laws as strictly. That’s why farmers depended on pirated Ukrainian software for tractor hacking. So the Right-to-Repair movement isn’t uniquely American. But what is unique about it, for Americans, is that it’s a political movement that both sides can agree on.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jason Koebler: \u003c/b>\u003cspan style=\"font-weight: 400\">Right-to-Repair is one of the few things that I’ve ever covered as a journalist where there is like very broad bipartisan support. Like this is not a Republican issue, it’s not a Democratic issue. It is like, everyone is pissed about this. It’s like, a lot of the farmers I spoke to are like, you know, pretty like, very conservative, not all, but a lot of them are very conservative. A lot of the electronics repair people are very liberal. They’re facing the exact same issue. And this is something that they’ve been able to find common ground on. And there’s only been like a few polls about Right-to Repair that I’ve seen, but it’s an issue where like 90% of Americans agree that this is an ideal worth fighting for.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">In the last few days of Joe Biden’s presidency, former FTC chair Lena Kahn filed an antitrust lawsuit against John Deere. When Trump took office, the second time, his administration dismantled a lot of Lena Kahan’s antitrust efforts. But they decided to keep pursuing the lawsuit against John Deere. That’s how bipartisan this is. This is an issue that affects everyone, legacy farmers and tech DIYers alike. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I, for one, am beefing with the company that makes my fridge. The sensor on the ice dispenser is broken, but the company doesn’t sell that. They have to replace the entire fridge door. The door is backordered and hasn’t been in stock all year. And once it is in stock, I’ll probably have to wait for an authorized repair tech to come by and install it. So now I have this fridge that has all these cool app controlled features, but I’m still manually filling the ice tray. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">I didn’t even want a smart fridge in the first place, but I didn’t have a choice because my apartment building already had an exclusive contract with the company that makes it. According to Reddit and the many repair guides I found online, I could probably replace the sensor myself. However, doing that might violate my lease. So I’m back to using old-fashioned ice trays. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">The Right-to-Repair is a constant fight. Companies love malicious compliance. You know, doing things that are technically legal but still unproductive. Some advocates are pushing to repeal Section 1201 of the DMCA altogether, or at least reform it so that the exemption process for software locks is less cumbersome. At least things are starting to look up for farmers. John Deere had argued that the FTC lawsuit should be thrown out, but last year, a judge ruled that it can and should move forward. Equipment manufacturers, like John Deere, have long argued that they limit independent repair to comply with emissions regulations in the Clean Air Act. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Last month, the EPA issued new guidance that said that, actually, they aren’t allowed to do that. The Clean Air Act can’t be used to stop farmers from fixing their own stuff. And then, also last month, lawmakers in Iowa voted to advance a bill that would allow farmers to repair their equipment, including tractors. The big tractor lobby isn’t as strong as it used to be. And every day, people gain a little more of the right to repair tractors and McFlurry machines and everything in between. Okay, now let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Close All Tabs is a production of KQED Studios and is reported and hosted by me, Morgan Sung. This episode was produced by Maya Cueva and edited by Chris Egusa, who also composed our theme song and credits music. The Close All Tabs team also includes editor, Chris Hambrick and audio engineer, Brendan Willard. Additional music by APM. Audience engagement support from Maha Sanad. Jen Chien is our director of podcasts and Ethan Toven-Lindsey is our editor in chief. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco Northern California Local. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi-75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches. \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003cspan style=\"font-weight: 400\">Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple podcasts, or wherever you listen to the show. Maybe drop a comment too. And if you really like Close All Tabs and want to support public media, go to donate.kqed.org slash podcasts. Thanks for listening.\u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"slug": "the-fight-for-your-right-to-repair",
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"content": "\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Today’s culture of overconsumption urges us to simply throw broken items away and buy new ones. But there’s a growing shift to treat non-working devices differently. In this episode, we dig into the “right to repair” movement with Louis Rossmann, a repair technician, YouTuber and consumer rights advocate. Rossmann has spent years pushing back against the companies that make our devices harder, or even impossible, to fix. From parts pairing to “authorized repair” loopholes, we unpack how tech companies maintain control over the products you’ve already paid for. As devices like phones and even cars move toward subscription-based use models, we examine the question ‘do you truly own something if you can’t repair it?’\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9606298932\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.youtube.com/@rossmanngroup\">\u003cspan style=\"font-weight: 400\">Louis Rossmann\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, repair technician and advocate at Rossman Repair Group\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.wired.com/story/expired-tired-wired-right-to-repair/\">\u003cspan style=\"font-weight: 400\">The Gloves Are Off in the Fight for Your Right to Repair\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Boone Ashworth, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">WIRED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.bbc.com/news/technology-57763037\">\u003cspan style=\"font-weight: 400\">Apple founder Steve Wozniak backs right-to-repair movement\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">BBC\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.fastcompany.com/91387927/clippy-is-back-as-a-mascot-for-big-tech-protests\">\u003cspan style=\"font-weight: 400\">Clippy is back—this time as a mascot for Big Tech protests\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Eve Upton-Clark, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Fast Company\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.motherjones.com/politics/2025/08/power-wheelchair-duopoly-right-repair-law/\">\u003cspan style=\"font-weight: 400\">Wheelchair Users Are Finally Winning the Right to Repair\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Julia Métraux, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Mother Jones\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.kqed.org/news/11976969/a-growing-right-to-repair-culture-in-california\">A Growing ‘Right to Repair’ Culture in California\u003c/a> — Azul Dahlstrom-Eckman, \u003ci>KQED’s The Bay\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors\u003cbr>\n\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio From Repair Cafe Silicon Valley] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">A vacuum is it.. Oh, we need to ring the bell, let’s ring the bell. All right everybody, pay attention, uh, we’re going to ring the bell here.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung,Host: \u003c/b>\u003cspan style=\"font-weight: 400\"> We’re at a repair cafe. These days, it’s one of the hottest spots in town.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio From Repair Cafe Silicon Valley] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We just repaired, what did we repair? A vacuum! Alright, ring the bell now, let’s go! Woohoo! We fixed the vacuum! Thank you! Thank you all the lovely repair people!\u003c/span>\u003c/i>\u003ci>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Repair cafes are community events, where people bring in their faulty espresso machines, vacuums on the fritz, and other broken items. Volunteers help with repairs, to the best of their abilities, like soldering wires or replacing errant bike chains. The whole point is to encourage people to repair and reuse their stuff, instead of tossing them into a landfill as soon as they stop functioning. Last month, Close All Tabs senior editor Chris Egusa popped into the library in Milpitas, California for Repair Cafe, Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Chris Egusa \u003c/b>\u003cspan style=\"font-weight: 400\">How many of these repair cafes do you think that you’ve done or the organization is running?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum:\u003c/b>\u003cspan style=\"font-weight: 400\"> Oh, my God! We’ve certainly ramped up over the past few years. It used to be about one a month, now it’s two, sometimes three a month.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Jessie Kornblum is one of the organizers for this repair cafe.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum:\u003c/b>\u003cspan style=\"font-weight: 400\"> The one thing I do know is between now and the end of May, we have 12 events planned.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Here’s how it works: members of the community bring in their broken stuff, fill out a form, and then get paired with a volunteer who might have the skills to fix that specific item.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum: \u003c/b>\u003cspan style=\"font-weight: 400\">We have volunteers who sign up ahead of time. They specialize in things like sewing or bikes, and we have a lot of general fixers who can work on electronic devices, some mechanical devices, and we’ve a few people with special skills for things like microwaves.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At this repair cafe, a volunteer with a shock of red hair helps a woman with her tower fan. The fan only spun for a few seconds before shutting off.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Kay, Volunteer at Repair Cafe Silicon Valley Usually that means that there’s like a dead capacitor somewhere on the power supply. So operating on that assumption, we opened it up and we found a capacitor and we found a whole bunch of brown gunk around it, which means that the capacitor’s electrolyte has probably leaked out and the capacitor has gone dead.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Kay, the volunteer, takes a closer look inside the fan.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Kay, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> So this capacitor is probably good. I think this capacitor is fine, which is upsetting because now we don’t know what’s wrong with it. [\u003cem>laughs\u003c/em>]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At a nearby table, another volunteer, Sofia, hunches over a disassembled device, wielding a soldering iron with surgical precision. Tragedy had struck.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Sofia, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> We have a Dyson hairdryer right now that has been chewed up by a German shepherd. And since there’s some warranty issues with it, they weren’t able to get it repaired by Dyson. So we are here doing some re-soldering on some wires that have been chewed up.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Dyson hairdryers are pricey. They’re like top of the line. We’re talking hundreds of dollars. For the person who brought it in, this repair cafe is her last resort.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Repair Cafe Silicon Valley Attendee :\u003c/b>\u003cspan style=\"font-weight: 400\"> I also checked the appliance repair shop. They say they don’t fix those small appliance. And my last hope is here, and it’s also my first time here. And I’m super happy to have this helped by somebody.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is part of the reason repair cafes are taking off. They’ll try to fix things that manufacturers like Dyson or authorized repair shops won’t touch. For many, the biggest draw is a shift in mindset, feeling empowered by fixing what they own, even if the companies that made them discourage repair. Shonu Sen first came to one of these events with a pair of jeans that needed mending. Yes, they fix clothing too. Inspired by the experience, she later joined as a volunteer to learn new skills and to give back.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Shonu Sen, Attendee Repair Cafe Silicon Valley: \u003c/b>\u003cspan style=\"font-weight: 400\">It doesn’t matter if you want to save something, if you don’t have a way to learn how to maintain and repair your things, then there’s no one to teach you.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This repair cafe, and the many others popping up around the country, represent a bigger shift from consumers across industries, but especially in electronics. Do you really own what you bought if you can’t fix it? I mean, even the word consumer suggests a lack of ownership. Today, we’re talking about the Right to Repair movement, what it is, how big tech companies have responded, and why this movement is changing our relationship to our stuff.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Leading us through this deep dive is one of the key voices in the movement. He started out as a DIY guy, flipping broken laptops as a side hustle, and went on to build a massive YouTube following and push for actual legislation. Ready? Let’s open a new tab. What is the right to repair?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Right to repair to me is the idea that you should have the ability to fix what you bought and paid for. It doesn’t mean that you have to fix everything that you own. It doesn’t mean that the manufacturer has to make it easy. It simply means not putting intentional barriers in place to you being able to repair what you bought and paid for.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This is Louis Rossman. He owns a data recovery and laptop repair company, and he’s been fighting for the right to repair across the United States. If his voice sounds familiar, it might be because he followed one of his repair tutorials on YouTube. Also, he’s a pretty fast talker, especially today. He isn’t a regular coffee drinker, but told me he had some caffeine before this interview. So try to keep up.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> If you are unable to fix what you own, do you really own it? Is it yours or are you just leasing it from the manufacturer? Who has control over your product, the manufacturer or you?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Back in the 2000s, Louis started working at a recording studio in Manhattan. As an aspiring recording engineer, he needed a demo reel. To make that, he need a program called Logic, what some of you might know as a DAW, or Digital Audio Workstation. The thing with Logic is that it’s owned by Apple and will only run on Apple products. The problem, MacBooks were super expensive. Louis didn’t have that kind of money.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> So I’ve got a used one on eBay. It showed up broken. I got a partial refund for it. And when I finished the session, I sold it and I made $250. And I thought I’ve never made more than $400 to $600 a month in my life at that point. And here I just made $200 for what was about 15 to 20 minutes of work. Let me try that again. And it has kind of snowballed into the repair company that I have today.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This started as his side hustle. Louis doesn’t have any formal training in tech repair, but working at the recording studio, he started to think like a technician. He got into the mindset of troubleshooting, learning to problem solve the way other engineers did.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">And as time went on, I started adding to the services I offered. So instead of just basic screen repairs, here, we’ll do component-level motherboard repairs. So if Apple says it’s $1,200 to fix, we will fix it for a few hundred dollars by just replacing the one thing that’s broken, rather than replacing everything. I started hiring more people, I got a real store, and I showed people how to do these repairs on YouTube because my customers would tell me, Apple has told me if somebody says they can fix the motherboard instead of replacing it, they’re probably scamming you. So I thought, oh, really? Okay, cool. You’re calling me a scammer? Let’s go.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Louis had started a second business that sold replacement parts, but was struggling to keep it afloat. He found it really therapeutic to talk about what he was dealing with on camera, on YouTube, like a video diary. Then he started making repair videos.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">Originally it was just for my own customers to show like, I’m not scamming you and I didn’t expect the channel to explode into like millions of subscribers. Anybody that looks at my early content probably sees this and just thinks like why would anybody watch this? I had no idea why anybody would watch it, but it just kind of exploded and went from there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Right, I was going to ask like how did you learn how to fix a laptop, right? If your background was in fixing like recording equipment.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">You don’t learn how to fix it, you learn how not to break it by virtue of breaking it. So usually there’s two types of technicians, and I’ll fully admit to being the second type. There are technicians that can open something and follow instructions and go, oh, here’s exactly what I do to do a good job. I’m not that person. What I’m good at is messing with something like, how hard can I pull on this tab before it breaks? Oh, okay. So once you break it, you know how to not break it. I would go through all the excuses I had. Well, I would fix this, but I don’t know what chip is which. Okay, why don’t I know that? I don’t have a schematic. Okay, now I have the schematic, but I don’t know how to read this, so, uh, I don’t know what the components do. Okay, I know what components do, but I don’t what the circuit does. And now I would just go through all the excuses that I had in my head for why I didn’t know how something worked, and then use those to try and figure it out. And I would tell myself, well, I’m a tech. Not, I, I dunno what I’m doing, I’d say, I am a tech, and a tech would say, if they don’t now what this is, they’d probably ask for somebody’s opinion, and they’d read a book. And if the book didn’t make sense, they’d ask somebody else. If they asked somebody else and it didn’t makes sense, then they’d try to find a video on it. I just kept going through all the things that were excuses to me for five years and… I would have students when I was teaching a class on this that would feel really bad if they made a mistake three or four days in and then they corrected themselves and I would always have to remind them, you corrected yourself four days, I corrected myself like after two or three years of making that same mistake, so don’t feel bad.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> As Louis honed his own skills, his client base grew. And that’s when he started to notice the barriers to actually repairing phones and laptops. A few years in, another repair shop owner told him about their spot getting raided by law enforcement. Because they weren’t authorized Apple repair providers, the police assumed that the shop’s replacement parts were stolen. It didn’t help that a lot of these parts, from iPhone screens to laptop motherboards, were recycled. Louis remembers being frustrated that even back then, it was nearly impossible to get individual parts from Apple. They only sold pre-assembled replacements.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> If I go to Apple, they’re gonna want me to pay almost $400 to buy this entire assembly when all I need is this $30 or $50 screen. I don’t need your hinges. I don’t need your camera. I don’t need the Wi-Fi antenna, the invertible, all this other extra stuff that’s showing up there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> That was just one of dozens of hurdles he faced as a repair tech. His suppliers would get shut down and Louis would have to scramble to find new parts. Apple, for one, would force authorized recyclers to shred old MacBooks and iPhones so that their parts couldn’t be reused. Companies would release new laptop models, but wouldn’t make the new schematics available to even authorized service providers. So fixing a faulty motherboard was a process of trial and error, which took a lot longer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> So I’ve never really asked the question of, why is this entire business based on dumpster diving? Why is it based on Alibaba and eBay and random people, like random suppliers that go in business and go out of business? I never really ask that question. I never even had the consciousness to ask that question until around 2013 to 2015. And then when I heard about right to repair in the automotive field, where in 2012, I believe there was a law or a memorandum of understanding in Massachusetts where it was, yeah, the manufacturer should make available to the people fixing vehicles, the parts and diagnostics software, everything else needed to fix a vehicle. Why don’t we have that? Why do I need to buy a donor board and then pray that the chip on the donor board, that was in a garbage somewhere, is good? Why can’t I just go to any vendor and just buy the chip? It never really occurred to me. And then when I started asking that question, it was impossible to unring that bell. And once I started unraveling that and asking about it, it kind of took on a life of its own.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> All he wanted to do was fix laptops. It didn’t have to be this hard. And that’s when he started speaking out about it on his YouTube channel and got involved in the Right to Repair movement. We’ll hear more of his story in a new tab after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re back with Louis Rossman, data recovery technician, right to repair activist and YouTuber. Let’s open a new tab: The Fight for the Right to Repair. Let’s talk about the history of the right to repair movement. Like you said, this affects almost every person, tech people, farmers, people who work in the medical field. Can you give us a little history of the Right to Repair movement? When did people start to push back?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> I think 2012 in Massachusetts with the Memorandum of Understanding for Motor Vehicle Repair. Most of the right to repair legislation that you see coming out around 2015 was a copy and paste of that and they just crossed out motor vehicles and put in consumer electronics.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">As these legal efforts spread, more and more states held hearings to consider repair protections for consumers. Right to Repair advocates showed up to make their case, but so did tech industry lobbyists.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">I started showing up to these hearings and I would bring my camera and the idea is if I win, I win and if I lose, I’m hoping that people will see this and just understand how frustrating it is for me. When I sit in front of a politician and I bring up my argument, and my opposition says something like, these people stand to make a lot of money being here today. And it’s just like, you’re getting paid $200,000 to $300,000 a year as a lobbyist to be here today. I paid $250 for my hotel and my plane ticket and I gave up on income to be here today. Yeah, who’s making money to be here, motherf*cker? I wanted people to hear this and like, instead of me making the argument as to why you should care about rights of repair because then I’m putting a thought in your head and it’s not my place to tell you what to think. I want you to listen to what I said and listen to they said and tell me what you think. And people would listen to this and go, my God, that is the biggest bunch of b*llshit I’ve ever heard in my life. And the thing is, a lot of these rooms that I was going into to record these hearings, they were set up for newscasters. They had a good position to put a camera. They had an XLR patch panel, so you’d have the microphones for all the different people testifying. It was all set up, but nobody was taking the time to do this. The news was covering something else because, again, when you look at even just the news right now, you’re talking about invading Greenland, the Epstein files, ICE. Regardless of where anybody watching this is on any of these issues, whether or not somebody can clear an error code in their tractor just kind of falls to the bottom of the list of priorities for CBS and Fox and MSNBC. They’re not showing up. To these local hearings to hear Louis talk about not being able to get a charging chip to somebody’s luxury Facebook machine. They just don’t care. It was simply having these people that have been lying and saying crazy, messed up sh*t for years. The one that was the biggest to me was in 2015, where this one politician, assemblyperson in New York said, “the opposition lobbyist for Apple said that when you work on a MacBook motherboard, you actually have converted it to a PC. You’re converting it to PC, but then you don’t tell your customer that you’ve converted it into a PC, and you misrepresent it to them as if it’s still a MacBook, which is fraud.” And I just had steam coming out of my ears.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> What does that mean?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s kind of like, well, if you have a Ford F-150 truck, and if you change the tires from Goodyear to Michelin, now it’s not an F- 150. You have to rip the Ford badge off of it. Like really? And I tried to explain this to him, and I brought the broken device with a wire on it that fixed it, and I purposely disconnected it. I showed him the schematic and I said, ‘here’s why this wire is important. See when I reattached the fan spins? This is what I do. I teach people how to do this. Explain to me how this is no longer a MacBook and explain to me how this analogy would work if we were talking about your truck changing from Goodyear to Michelin.’ And then he just starts writing and I’m like, ‘are you even listening to me? What are you doing? I spent all this time to show up here…’ He’s like, I’m co-sponsoring your bill, *sshole, and then he hands it back to me. He says…he shows me, and I realized it was that simple. And I wished I had a camera in the room. I was so mad to this day, 11 years later, that I did not have a camera in that room so that I could have on record that that’s what somebody who was Apple lobbyist said. It pisses me off. So I said, I’m gonna show up with a camera to every single one of these. Because the reason that all these people have been getting away with this is because there hasn’t been any sunlight. Nobody looks at it. Nobody listens and watches. And if they did watch it, they would realize. That they can’t make things up like this anymore. They’re getting away with these lies because they’re talking to legislators that don’t understand technology and there’s nobody calling them out on it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> From 2017 to 2020, Louis was posting right to repair updates on YouTube, traveling across the country to show up to state hearings, rallying his viewers to urge their representatives to sponsor consumer rights bills, all while still running his repair shop. In 2020, Louis got a phone call from an unknown number. He picked up. There was a mysterious voice on the other end…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> …who asked, what would I do if I had, let’s say, a million dollars to help push forward right to repair? I’m like, yeah, this is a scam. Never mind, what do I have to do? Let me guess, I have the wire you 5,000 first.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Morgan Sung: He thought it was “total b*llshit,” his words, and hung up. But then the number called again. As it turned out, that voice on the other end was calling on behalf of a billionaire, Eron Jokipii, the founder of Yahoo Games and one of the first investors in WhatsApp. He’s big into tech freedom and consumer ownership. Eron offered initial funding for Louis to start Repair Preservation Group, a nonprofit organization dedicated to repair education. The group launched RepairWiki, a massive online repository for repairing all kinds of consumer electronics, from printers to e-bikes. But as a 501c3 organization, Repair Preservation Group is limited in how much it can spend on lobbying efforts. So, Louis started a second nonprofit, Repair Preservation Group Action Fund, specifically for pushing for Right to Repair laws. With the help of his viewers, he crowdfunded nearly $800,000.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Louis Rossmann: Instead of just me showing up with my camera and giving my testimony, I was able to actually help work with grassroots organizations. I was about to hire lobbyists to do that job. And after that happened, you started seeing Right to Repair get talked about a lot more. It wasn’t just me anymore. It was a lot of people organizing at the local level to try to get things pushed forward.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Louis even got Steve Wozniak to respond to a cameo request about it. Yes, that Steve Wozniak, as in the co-founder of Apple.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Audio clip from Steve Wosniak Cameo\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">] \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Hi Louis, Steve Wozniak here. I’ve read a lot of articles about the right to repair issue. I’m always totally supportive and I totally think the people behind it are doing the right thing. We wouldn’t have had an Apple had I not grown up in a very open technology world, an open electronics world. Back then when you bought electronic things like TVs and radios, every bit of the circuits and designs were included on paper, total open source. Someone with skill could get in and modify things to fix broken radios or televisions or to improve them or to even replace destroyed parts. Very motivating for creative minds. Believe me, that’s how I grew up. Anyway, it’s time to recognize the right to repair more fully.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> So far, all 50 states have introduced right to repair legislation. Seven states have passed actual laws: California, Colorado, Minnesota, Maine, New York, Oregon, and Washington. It’s a huge win for the movement, but there’s a catch, several actually.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Most of those laws have loopholes that make them not very worthwhile. So like culturally, there’s been a lot of progress. A lot of people know what Right to Repair is that didn’t before. They know how their rights are being violated. They know ownership is going away every single day, but the law has not really kept up or had any teeth to push back against it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which means that the fight for the right to repair is far from over. Each state’s laws are different, and this patchwork of right to prepare requirements leaves many gaps in actual consumer protection. What does the right-to-repair landscape look like now? We’re getting into that in a new tab: Right to Repair loopholes. The existing right to repair laws vary state by state. California covers consumer electronics, wheelchairs, and appliances, but not farm equipment. Maine and Massachusetts only cover car data, like access to diagnostic information. New York only covers personal electronics. Minnesota doesn’t cover wheelchairs, but does cover business equipment. And so far, of all of the state right to prepare laws, only Colorado, Oregon, and Washington banned this tricky practice called “parts pairing.” That practice has become increasingly common among tech manufacturers, and it makes it much harder to actually repair products.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Parts pairing is the idea that even if I take a new part from a new device and put it in my device, it will not work because that part has a serial number on it. And when the device senses that even if it’s an OEM part, it’s not my original OEM part, It won’t work properly.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> OEM stands for Original Equipment Manufacturer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Versus some random other person making it. So there’s aftermarket parts, there’s knockoff parts, there’s used originals, and then there’s OEM, which is this part is what the original equipment manufacturer used and the same grade and quality. Starting maybe five to seven years ago, this started to become more popular where you would change a part and it wouldn’t work. And people would say, “well, you must have put a knockoff.” And you say, no, I took this out of a new device. And then they would buy a new device just to see if they were going insane, put the part in to their device and it would work. Because the device could sense that it wasn’t my original one. And that’s a problem because it makes the whole concept of recycling go away. If I have a device where everything is broken on it, it’s not economically viable to repair, but this thing still works, I want to be able to use this part to fix this thing. It destroys that in a very bad way.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> But how else has Big Tech responded to the right to repair movement? Are companies behind it? Are they pushing against it? What’s your read?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">Fake programs. They say, look, we released our right to repair program. Here’s our parts list on our website. And I don’t blame the press for this. The press covers thousands of different news items across thousands of things every day. So if I see, look, a repair program. I see pictures of parts, I see in stock, I see it’s not $10,000, I’ll think it’s okay. But when a repair person looks at this, they see you want $206 for a smartphone battery because you say that it is glued to the screen. A lot of these programs are put together in a way where it makes no economic sense whatsoever. Now, when I say no economic sense, I don’t mean that it’s just the repair person says, I wanna make 100,000 a year and I can only make 50,000 year. No, I mean that when I buy that part, if I were to charge my customer for the repair, just the cost of the part by itself, my customer would look at me and give me the middle finger and say, that’s a ripoff. And that’s the problem with a lot of these programs is they were made to appease legislators and the press, they weren’t actually made to be viable repair programs that repair technicians actually wanna use.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, I was also going to ask like, you know, what does the current landscape of Right to Repair laws look like in the United States right now? Do some states have better laws than others? What are these laws missing?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Every law has something missing, like in New York, there’s an exemption for trade secrets and safety. Now, when you have people showing up to legislative hearings and saying that if independent technicians fix your microwave, a magtrometer will explode, that’s a safety issue. What is a magtrometer? A magtrometer doesn’t exist. So I don’t want there to be something in the bill that says, you know, we can have exemptions if the manufacturer says there’s a safety issue, because they’ve made up safety issues. They’ve made names of parts that don’t exist and testified in front of state legislatures numerous times to fear monger politicians into believing that everything’s gonna blow up if people can fix things. So I don’t like the idea of a safety exemption because they’re just gonna say anything. Like what if a replacement screen, man, you could get glass, you could get a paper cut. What if that person has like a blood clotting disorder? Maybe they’ll bleed out and die. I wouldn’t be surprised if a manufacturer tried to say something silly like that. A lithium-ion battery could explode. And true, a lithium- ion battery could explore. Your car could also not stop when going 80 miles down the highway and kill 30 people. We don’t say that you can’t replace your brakes. The other is that in Minnesota, there is Right to Repair that was pushed through a budget process, and that excludes game consoles. So I mean, game consoles are a really big field of consumer electronics. So when you have a bill that says it excludes this, it excluds that, there are so many exemptions in many of these laws and carve-outs for all these industries. Like you can’t repair medical equipment, you can’t repair farm equipment, you can’t prepare this, that, and the other. And even if you didn’t have those carve-out at all, when it says make available what you make available to your authorized service centers. The entire reason that people are coming to repair shops like mine to begin with is because the authorized repair center doesn’t fix anything. It’s easy to legislate, you must have a one year warranty on your product. When it comes to repair, you’re really trying to legislate, don’t be a dick. And that’s why the battle, as I see it, is the cultural one. I want people that have watched my channel or got into engineering and electronics who become designers and engineers of these businesses because they grew up watching me live streaming in 2016 at two in the morning, cursing as I’m trying to figure out where this trace goes without a schematic. When they get into this field and they’re asked to do something that’s anti-repair, when they’re asked to send that email, oh, by the way, make sure that this part is only available to our authorized people and nobody else can buy that charging chip. I want them to remember what got them into this and then say, ‘you know what, I’m not doing that. And if you want to make me do that, I quit.’ And I want to live in a society where everybody is open to doing that. So I realize that a lot of what I’m pushing for, very likely, I will be dead or long dead by the time we actually get it. All of these seeds that I’m planting are cultural seeds that will take a few generations to actually change. Hopefully there’s some success there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> But like you said, in the past, people did just fix their stuff, it was the norm to just fix your stuff. It seems like we can still go back to that, hopefully.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> I would like to see things go back to that and I’d like to see more people across more industries become aware of this. And the biggest pushback that I’ve seen is not even what companies do, it’s what people accept. And I would to see people be more open to sticking together rather than saying, you deserve it. This happens in my comment section all the time and I always point it out. What kind of moron would buy a digital picture frame? You should buy something like this. But that person who made fun of that user for that may also have a fridge that they didn’t even realize has ads in it. Or that person may have a smart TV that they didn’t realize was spying on them. It’s like, well, what kind of moron buys a smart tv that has this? And they’re like, you should have bought what I bought. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And I really want to see people coalesce and come together and realize that simping for billion dollar companies that are ripping you off, stealing your data, robbing you blind and trying to take away the rights of ownership is not the thing to do. It’s to band together and say, you know what, I don’t accept this practice. And even if I would not buy the thing my neighbor bought, that may happen to me someday. Let’s work together rather than all sh*t on each other as we get robbed blind.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Some companies are featuring repairability as like a key selling point in their marketing. One example is the laptop manufacturer, Framework, which builds laptops that are easily disassembled, upgraded and repaired. What do you think about this trend? What does it signal for the Right to Repair movement?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">The fact that they have not gone bankrupt several years in, in a very difficult and wavy economy, like, I think that their products just started to become popular right as interest rates were soaring and all this economic volatility I think it’s very cool. They actually do try to make things repairable and for any of the faults the company has had on like certain issues with certain products, I think their heart is in the right place and I like seeing that. And the fact that there’s actually a market for it is great now the problem is, they’re competing in a very low profit margin industry. Like, companies like Lenovo and Acer, and the companies that are making these products that a lot of people buy, their profit margins are in the single digit percentage, and that’s acting at economies of scale at tens of hundreds of billions of dollars.\u003c/span>\u003c/p>\n\u003cp>So for a new player to come in and do anything here, they’re either gonna have less choices available, which means less people buy the product, or they’re gonna have a higher price. So I love seeing it, I’d love to see more of it. The fact that they exist at all is very validating for the fact that people are actually willing to spend more money just for a company that respects them, and I think that’s a big part of it. It’s not always about the money, it’s about the respect.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So what do you want people to take away from the Right to Repair movement? Like, why should, why should they care?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s about ownership in general. And right to repair is a very small portion under the ownership umbrella, and that’s where I’ve been focusing more of my work on in the past few years. Everything is moving to the subscription model. So look around at all these different products and take note of the fact that you don’t really own them. The fact that hundreds of thousands of Nest thermostats across the world stopped functioning with the functionality that they were advertised with simply because Google decided we don’t want to support it anymore. If Google can flip a switch and your device has stopped working, if your car manufacturer could flip a switch and your heated seats are no longer activated, do you actually own any of the things that you bought and paid for?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> It seems like that’s the kind of mentality of a lot of Right to Repair is just like trial and error instead of just giving up and accepting that you have to buy something new.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, and the thing is the people that are authorized or say you’re not authorized and you don’t know what you’re doing, the way you figure out how to work on it to begin with very often is by tinkering and messing around when you don’t know what you’re, doing. And I hope that people who don’t know what they’re doing feel confident in, in trying to open things. At the very…again, if it doesn’t belong to somebody else. If it belongs to you and you’re not sacrificing, you know, your significant other’s data or something, mess with something that you’re clueless about and constantly learn something. And even if you’ve taken a chip off and you just put the chip back on it still works, celebrate that. Celebrate every time you’ve done something without making the device work. Trying to figure things out as you go is one of the best ways to learn and I hope that more people feel confident in telling themselves, I’m completely clueless and that’s okay, I’m just going to try it anyway.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That mentality is exactly what community repair cafes are all about. Back in the Milpitas Library, at the Silicon Valley Repair Cafe, volunteers dissected faulty appliances, rearranging and re-soldering guts of wires in hopes of sparking some life back into them. One of the volunteers, named Tara, recalled the repair cafe’s early days.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tara, Volunteer at Repair Cafe Silicon Valley: \u003c/b>\u003cspan style=\"font-weight: 400\">So, yeah, last year, a woman came walking up cradling this beautiful cherry apple red toaster. It looked gorgeous. And so I looked at it and said, I know what it is. It’s a spring, and it can be fixed. And I said, what’s the story with your toaster? And she just beamed, her face lit up, and she’s like, this was the toaster I won on “Price is Right.” This is the only thing I have left over from college. And she said she and a whole bunch of her friends went to the “Price is Right” one morning and she was the first person. Kareen, come on down and she won $25,000.\u003c/span>\u003c/p>\n\u003cp>I said, “Did you get to spin the wheel?” She’s like, “Oh, yes I did,” and she’s like “Well, the only thing left is this toaster and it’s my college toaster.” And so we were able to fix it and she walked away beaming and that was just a great example of the kinds of things that we see here on a regular basis. It’s just a toaster, but it was her college toaster that she won at “Price is Right! ”\u003c/p>\n\u003cp>\u003cb>Chris Egusa:\u003c/b>\u003cspan style=\"font-weight: 400\"> Irreplaceable.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tara, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> Irreplaceable.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> We’ve heard about the consumer electronic side of the right to repair movement, laptop repair technicians like Louis, who just want to replace hard drives without the headache of everything we drove into today. But did you know that a lot of today’s repairs are only legal because of farmers who were sick of hacking their tractors? That’s next week. For now, let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung\u003c/b>\u003cspan style=\"font-weight: 400\">: Close All Tabs is a production of KQED Studios, and it’s reported and hosted by me, Morgan Sung. This episode was produced by our senior editor, Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick, additional production help from Gabriela Glueck. Our team includes producer Maya Cueva. Additional music by APM. Brendan Willard is our audio engineer. Jen Chien is our director of podcasts. Ethan Toven-Lindsey is our editor in chief.\u003c/span>\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California Local.\u003c/p>\n\u003cp>This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches.\u003c/p>\n\u003cp>Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple podcasts, or wherever you listen to the show. Maybe drop a comment too. And if you really like Close All Tabs and want to support public media, go to donate.kqed.org/podcasts. Thanks for listening.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Right to repair advocate Louis Rossmann examines the question, ‘do you truly own something if you can’t repair it?’",
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"description": "Today’s culture of overconsumption urges us to simply throw broken items away and buy new ones. But there’s a growing shift to treat non-working devices differently. In this episode, we dig into the “right to repair” movement with Louis Rossmann, a repair technician, YouTuber and consumer rights advocate. Rossmann has spent years pushing back against the companies that make our devices harder, or even impossible, to fix. From parts pairing to “authorized repair” loopholes, we unpack how tech companies maintain control over the products you’ve already paid for. As devices like phones and even cars move toward subscription-based use models, we examine the question ‘do you truly own something if you can’t repair it?’",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"#episode-transcript\">\u003ci>View the full episode transcript.\u003c/i>\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Today’s culture of overconsumption urges us to simply throw broken items away and buy new ones. But there’s a growing shift to treat non-working devices differently. In this episode, we dig into the “right to repair” movement with Louis Rossmann, a repair technician, YouTuber and consumer rights advocate. Rossmann has spent years pushing back against the companies that make our devices harder, or even impossible, to fix. From parts pairing to “authorized repair” loopholes, we unpack how tech companies maintain control over the products you’ve already paid for. As devices like phones and even cars move toward subscription-based use models, we examine the question ‘do you truly own something if you can’t repair it?’\u003c/span>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC9606298932\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003cstrong>Guest:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.youtube.com/@rossmanngroup\">\u003cspan style=\"font-weight: 400\">Louis Rossmann\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, repair technician and advocate at Rossman Repair Group\u003c/span>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cb>Further Reading/Listening:\u003c/b>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.wired.com/story/expired-tired-wired-right-to-repair/\">\u003cspan style=\"font-weight: 400\">The Gloves Are Off in the Fight for Your Right to Repair\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Boone Ashworth, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">WIRED\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.bbc.com/news/technology-57763037\">\u003cspan style=\"font-weight: 400\">Apple founder Steve Wozniak backs right-to-repair movement\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">BBC\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.fastcompany.com/91387927/clippy-is-back-as-a-mascot-for-big-tech-protests\">\u003cspan style=\"font-weight: 400\">Clippy is back—this time as a mascot for Big Tech protests\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Eve Upton-Clark, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Fast Company\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.motherjones.com/politics/2025/08/power-wheelchair-duopoly-right-repair-law/\">\u003cspan style=\"font-weight: 400\">Wheelchair Users Are Finally Winning the Right to Repair\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> — Julia Métraux, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Mother Jones\u003c/span>\u003c/i>\u003c/li>\n\u003cli>\u003ci>\u003c/i>\u003ca href=\"https://www.kqed.org/news/11976969/a-growing-right-to-repair-culture-in-california\">A Growing ‘Right to Repair’ Culture in California\u003c/a> — Azul Dahlstrom-Eckman, \u003ci>KQED’s The Bay\u003c/i>\u003c/li>\n\u003c/ul>\n\u003cp>Want to give us feedback on the show? Shoot us an email at \u003ca href=\"mailto:CloseAllTabs@KQED.org\">CloseAllTabs@KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Follow us on\u003c/span>\u003ca href=\"https://www.instagram.com/closealltabspod/\"> \u003cspan style=\"font-weight: 400\">Instagram\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and\u003c/span>\u003ca href=\"https://www.tiktok.com/@closealltabs\"> \u003cspan style=\"font-weight: 400\">TikTok\u003c/span>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-content post-body\">\u003ch2 id=\"episode-transcript\">Episode Transcript\u003c/h2>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">This is a computer-generated transcript. While our team has reviewed it, there may be errors\u003cbr>\n\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio From Repair Cafe Silicon Valley] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">A vacuum is it.. Oh, we need to ring the bell, let’s ring the bell. All right everybody, pay attention, uh, we’re going to ring the bell here.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung,Host: \u003c/b>\u003cspan style=\"font-weight: 400\"> We’re at a repair cafe. These days, it’s one of the hottest spots in town.\u003c/span>\u003c/p>\n\u003cp>\u003ci>\u003cspan style=\"font-weight: 400\">[Audio From Repair Cafe Silicon Valley] \u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003c/i>\u003ci>\u003cspan style=\"font-weight: 400\">We just repaired, what did we repair? A vacuum! Alright, ring the bell now, let’s go! Woohoo! We fixed the vacuum! Thank you! Thank you all the lovely repair people!\u003c/span>\u003c/i>\u003ci>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Repair cafes are community events, where people bring in their faulty espresso machines, vacuums on the fritz, and other broken items. Volunteers help with repairs, to the best of their abilities, like soldering wires or replacing errant bike chains. The whole point is to encourage people to repair and reuse their stuff, instead of tossing them into a landfill as soon as they stop functioning. Last month, Close All Tabs senior editor Chris Egusa popped into the library in Milpitas, California for Repair Cafe, Silicon Valley.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Chris Egusa \u003c/b>\u003cspan style=\"font-weight: 400\">How many of these repair cafes do you think that you’ve done or the organization is running?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum:\u003c/b>\u003cspan style=\"font-weight: 400\"> Oh, my God! We’ve certainly ramped up over the past few years. It used to be about one a month, now it’s two, sometimes three a month.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Jessie Kornblum is one of the organizers for this repair cafe.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum:\u003c/b>\u003cspan style=\"font-weight: 400\"> The one thing I do know is between now and the end of May, we have 12 events planned.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Here’s how it works: members of the community bring in their broken stuff, fill out a form, and then get paired with a volunteer who might have the skills to fix that specific item.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Jesse Kornblum: \u003c/b>\u003cspan style=\"font-weight: 400\">We have volunteers who sign up ahead of time. They specialize in things like sewing or bikes, and we have a lot of general fixers who can work on electronic devices, some mechanical devices, and we’ve a few people with special skills for things like microwaves.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At this repair cafe, a volunteer with a shock of red hair helps a woman with her tower fan. The fan only spun for a few seconds before shutting off.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Kay, Volunteer at Repair Cafe Silicon Valley Usually that means that there’s like a dead capacitor somewhere on the power supply. So operating on that assumption, we opened it up and we found a capacitor and we found a whole bunch of brown gunk around it, which means that the capacitor’s electrolyte has probably leaked out and the capacitor has gone dead.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Kay, the volunteer, takes a closer look inside the fan.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Kay, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> So this capacitor is probably good. I think this capacitor is fine, which is upsetting because now we don’t know what’s wrong with it. [\u003cem>laughs\u003c/em>]\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">At a nearby table, another volunteer, Sofia, hunches over a disassembled device, wielding a soldering iron with surgical precision. Tragedy had struck.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Sofia, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> We have a Dyson hairdryer right now that has been chewed up by a German shepherd. And since there’s some warranty issues with it, they weren’t able to get it repaired by Dyson. So we are here doing some re-soldering on some wires that have been chewed up.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Dyson hairdryers are pricey. They’re like top of the line. We’re talking hundreds of dollars. For the person who brought it in, this repair cafe is her last resort.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Repair Cafe Silicon Valley Attendee :\u003c/b>\u003cspan style=\"font-weight: 400\"> I also checked the appliance repair shop. They say they don’t fix those small appliance. And my last hope is here, and it’s also my first time here. And I’m super happy to have this helped by somebody.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is part of the reason repair cafes are taking off. They’ll try to fix things that manufacturers like Dyson or authorized repair shops won’t touch. For many, the biggest draw is a shift in mindset, feeling empowered by fixing what they own, even if the companies that made them discourage repair. Shonu Sen first came to one of these events with a pair of jeans that needed mending. Yes, they fix clothing too. Inspired by the experience, she later joined as a volunteer to learn new skills and to give back.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Shonu Sen, Attendee Repair Cafe Silicon Valley: \u003c/b>\u003cspan style=\"font-weight: 400\">It doesn’t matter if you want to save something, if you don’t have a way to learn how to maintain and repair your things, then there’s no one to teach you.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This repair cafe, and the many others popping up around the country, represent a bigger shift from consumers across industries, but especially in electronics. Do you really own what you bought if you can’t fix it? I mean, even the word consumer suggests a lack of ownership. Today, we’re talking about the Right to Repair movement, what it is, how big tech companies have responded, and why this movement is changing our relationship to our stuff.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">This is Close All Tabs. I’m Morgan Sung, tech journalist and your chronically online friend, here to open as many browser tabs as it takes to help you understand how the digital world affects our real lives. Let’s get into it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Leading us through this deep dive is one of the key voices in the movement. He started out as a DIY guy, flipping broken laptops as a side hustle, and went on to build a massive YouTube following and push for actual legislation. Ready? Let’s open a new tab. What is the right to repair?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Right to repair to me is the idea that you should have the ability to fix what you bought and paid for. It doesn’t mean that you have to fix everything that you own. It doesn’t mean that the manufacturer has to make it easy. It simply means not putting intentional barriers in place to you being able to repair what you bought and paid for.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This is Louis Rossman. He owns a data recovery and laptop repair company, and he’s been fighting for the right to repair across the United States. If his voice sounds familiar, it might be because he followed one of his repair tutorials on YouTube. Also, he’s a pretty fast talker, especially today. He isn’t a regular coffee drinker, but told me he had some caffeine before this interview. So try to keep up.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> If you are unable to fix what you own, do you really own it? Is it yours or are you just leasing it from the manufacturer? Who has control over your product, the manufacturer or you?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Back in the 2000s, Louis started working at a recording studio in Manhattan. As an aspiring recording engineer, he needed a demo reel. To make that, he need a program called Logic, what some of you might know as a DAW, or Digital Audio Workstation. The thing with Logic is that it’s owned by Apple and will only run on Apple products. The problem, MacBooks were super expensive. Louis didn’t have that kind of money.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> So I’ve got a used one on eBay. It showed up broken. I got a partial refund for it. And when I finished the session, I sold it and I made $250. And I thought I’ve never made more than $400 to $600 a month in my life at that point. And here I just made $200 for what was about 15 to 20 minutes of work. Let me try that again. And it has kind of snowballed into the repair company that I have today.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> This started as his side hustle. Louis doesn’t have any formal training in tech repair, but working at the recording studio, he started to think like a technician. He got into the mindset of troubleshooting, learning to problem solve the way other engineers did.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">And as time went on, I started adding to the services I offered. So instead of just basic screen repairs, here, we’ll do component-level motherboard repairs. So if Apple says it’s $1,200 to fix, we will fix it for a few hundred dollars by just replacing the one thing that’s broken, rather than replacing everything. I started hiring more people, I got a real store, and I showed people how to do these repairs on YouTube because my customers would tell me, Apple has told me if somebody says they can fix the motherboard instead of replacing it, they’re probably scamming you. So I thought, oh, really? Okay, cool. You’re calling me a scammer? Let’s go.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Louis had started a second business that sold replacement parts, but was struggling to keep it afloat. He found it really therapeutic to talk about what he was dealing with on camera, on YouTube, like a video diary. Then he started making repair videos.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">Originally it was just for my own customers to show like, I’m not scamming you and I didn’t expect the channel to explode into like millions of subscribers. Anybody that looks at my early content probably sees this and just thinks like why would anybody watch this? I had no idea why anybody would watch it, but it just kind of exploded and went from there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Right, I was going to ask like how did you learn how to fix a laptop, right? If your background was in fixing like recording equipment.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">You don’t learn how to fix it, you learn how not to break it by virtue of breaking it. So usually there’s two types of technicians, and I’ll fully admit to being the second type. There are technicians that can open something and follow instructions and go, oh, here’s exactly what I do to do a good job. I’m not that person. What I’m good at is messing with something like, how hard can I pull on this tab before it breaks? Oh, okay. So once you break it, you know how to not break it. I would go through all the excuses I had. Well, I would fix this, but I don’t know what chip is which. Okay, why don’t I know that? I don’t have a schematic. Okay, now I have the schematic, but I don’t know how to read this, so, uh, I don’t know what the components do. Okay, I know what components do, but I don’t what the circuit does. And now I would just go through all the excuses that I had in my head for why I didn’t know how something worked, and then use those to try and figure it out. And I would tell myself, well, I’m a tech. Not, I, I dunno what I’m doing, I’d say, I am a tech, and a tech would say, if they don’t now what this is, they’d probably ask for somebody’s opinion, and they’d read a book. And if the book didn’t make sense, they’d ask somebody else. If they asked somebody else and it didn’t makes sense, then they’d try to find a video on it. I just kept going through all the things that were excuses to me for five years and… I would have students when I was teaching a class on this that would feel really bad if they made a mistake three or four days in and then they corrected themselves and I would always have to remind them, you corrected yourself four days, I corrected myself like after two or three years of making that same mistake, so don’t feel bad.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> As Louis honed his own skills, his client base grew. And that’s when he started to notice the barriers to actually repairing phones and laptops. A few years in, another repair shop owner told him about their spot getting raided by law enforcement. Because they weren’t authorized Apple repair providers, the police assumed that the shop’s replacement parts were stolen. It didn’t help that a lot of these parts, from iPhone screens to laptop motherboards, were recycled. Louis remembers being frustrated that even back then, it was nearly impossible to get individual parts from Apple. They only sold pre-assembled replacements.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> If I go to Apple, they’re gonna want me to pay almost $400 to buy this entire assembly when all I need is this $30 or $50 screen. I don’t need your hinges. I don’t need your camera. I don’t need the Wi-Fi antenna, the invertible, all this other extra stuff that’s showing up there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> That was just one of dozens of hurdles he faced as a repair tech. His suppliers would get shut down and Louis would have to scramble to find new parts. Apple, for one, would force authorized recyclers to shred old MacBooks and iPhones so that their parts couldn’t be reused. Companies would release new laptop models, but wouldn’t make the new schematics available to even authorized service providers. So fixing a faulty motherboard was a process of trial and error, which took a lot longer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> So I’ve never really asked the question of, why is this entire business based on dumpster diving? Why is it based on Alibaba and eBay and random people, like random suppliers that go in business and go out of business? I never really ask that question. I never even had the consciousness to ask that question until around 2013 to 2015. And then when I heard about right to repair in the automotive field, where in 2012, I believe there was a law or a memorandum of understanding in Massachusetts where it was, yeah, the manufacturer should make available to the people fixing vehicles, the parts and diagnostics software, everything else needed to fix a vehicle. Why don’t we have that? Why do I need to buy a donor board and then pray that the chip on the donor board, that was in a garbage somewhere, is good? Why can’t I just go to any vendor and just buy the chip? It never really occurred to me. And then when I started asking that question, it was impossible to unring that bell. And once I started unraveling that and asking about it, it kind of took on a life of its own.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> All he wanted to do was fix laptops. It didn’t have to be this hard. And that’s when he started speaking out about it on his YouTube channel and got involved in the Right to Repair movement. We’ll hear more of his story in a new tab after this break.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">We’re back with Louis Rossman, data recovery technician, right to repair activist and YouTuber. Let’s open a new tab: The Fight for the Right to Repair. Let’s talk about the history of the right to repair movement. Like you said, this affects almost every person, tech people, farmers, people who work in the medical field. Can you give us a little history of the Right to Repair movement? When did people start to push back?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> I think 2012 in Massachusetts with the Memorandum of Understanding for Motor Vehicle Repair. Most of the right to repair legislation that you see coming out around 2015 was a copy and paste of that and they just crossed out motor vehicles and put in consumer electronics.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">As these legal efforts spread, more and more states held hearings to consider repair protections for consumers. Right to Repair advocates showed up to make their case, but so did tech industry lobbyists.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">I started showing up to these hearings and I would bring my camera and the idea is if I win, I win and if I lose, I’m hoping that people will see this and just understand how frustrating it is for me. When I sit in front of a politician and I bring up my argument, and my opposition says something like, these people stand to make a lot of money being here today. And it’s just like, you’re getting paid $200,000 to $300,000 a year as a lobbyist to be here today. I paid $250 for my hotel and my plane ticket and I gave up on income to be here today. Yeah, who’s making money to be here, motherf*cker? I wanted people to hear this and like, instead of me making the argument as to why you should care about rights of repair because then I’m putting a thought in your head and it’s not my place to tell you what to think. I want you to listen to what I said and listen to they said and tell me what you think. And people would listen to this and go, my God, that is the biggest bunch of b*llshit I’ve ever heard in my life. And the thing is, a lot of these rooms that I was going into to record these hearings, they were set up for newscasters. They had a good position to put a camera. They had an XLR patch panel, so you’d have the microphones for all the different people testifying. It was all set up, but nobody was taking the time to do this. The news was covering something else because, again, when you look at even just the news right now, you’re talking about invading Greenland, the Epstein files, ICE. Regardless of where anybody watching this is on any of these issues, whether or not somebody can clear an error code in their tractor just kind of falls to the bottom of the list of priorities for CBS and Fox and MSNBC. They’re not showing up. To these local hearings to hear Louis talk about not being able to get a charging chip to somebody’s luxury Facebook machine. They just don’t care. It was simply having these people that have been lying and saying crazy, messed up sh*t for years. The one that was the biggest to me was in 2015, where this one politician, assemblyperson in New York said, “the opposition lobbyist for Apple said that when you work on a MacBook motherboard, you actually have converted it to a PC. You’re converting it to PC, but then you don’t tell your customer that you’ve converted it into a PC, and you misrepresent it to them as if it’s still a MacBook, which is fraud.” And I just had steam coming out of my ears.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> What does that mean?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s kind of like, well, if you have a Ford F-150 truck, and if you change the tires from Goodyear to Michelin, now it’s not an F- 150. You have to rip the Ford badge off of it. Like really? And I tried to explain this to him, and I brought the broken device with a wire on it that fixed it, and I purposely disconnected it. I showed him the schematic and I said, ‘here’s why this wire is important. See when I reattached the fan spins? This is what I do. I teach people how to do this. Explain to me how this is no longer a MacBook and explain to me how this analogy would work if we were talking about your truck changing from Goodyear to Michelin.’ And then he just starts writing and I’m like, ‘are you even listening to me? What are you doing? I spent all this time to show up here…’ He’s like, I’m co-sponsoring your bill, *sshole, and then he hands it back to me. He says…he shows me, and I realized it was that simple. And I wished I had a camera in the room. I was so mad to this day, 11 years later, that I did not have a camera in that room so that I could have on record that that’s what somebody who was Apple lobbyist said. It pisses me off. So I said, I’m gonna show up with a camera to every single one of these. Because the reason that all these people have been getting away with this is because there hasn’t been any sunlight. Nobody looks at it. Nobody listens and watches. And if they did watch it, they would realize. That they can’t make things up like this anymore. They’re getting away with these lies because they’re talking to legislators that don’t understand technology and there’s nobody calling them out on it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> From 2017 to 2020, Louis was posting right to repair updates on YouTube, traveling across the country to show up to state hearings, rallying his viewers to urge their representatives to sponsor consumer rights bills, all while still running his repair shop. In 2020, Louis got a phone call from an unknown number. He picked up. There was a mysterious voice on the other end…\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> …who asked, what would I do if I had, let’s say, a million dollars to help push forward right to repair? I’m like, yeah, this is a scam. Never mind, what do I have to do? Let me guess, I have the wire you 5,000 first.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Morgan Sung: He thought it was “total b*llshit,” his words, and hung up. But then the number called again. As it turned out, that voice on the other end was calling on behalf of a billionaire, Eron Jokipii, the founder of Yahoo Games and one of the first investors in WhatsApp. He’s big into tech freedom and consumer ownership. Eron offered initial funding for Louis to start Repair Preservation Group, a nonprofit organization dedicated to repair education. The group launched RepairWiki, a massive online repository for repairing all kinds of consumer electronics, from printers to e-bikes. But as a 501c3 organization, Repair Preservation Group is limited in how much it can spend on lobbying efforts. So, Louis started a second nonprofit, Repair Preservation Group Action Fund, specifically for pushing for Right to Repair laws. With the help of his viewers, he crowdfunded nearly $800,000.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Louis Rossmann: Instead of just me showing up with my camera and giving my testimony, I was able to actually help work with grassroots organizations. I was about to hire lobbyists to do that job. And after that happened, you started seeing Right to Repair get talked about a lot more. It wasn’t just me anymore. It was a lot of people organizing at the local level to try to get things pushed forward.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Louis even got Steve Wozniak to respond to a cameo request about it. Yes, that Steve Wozniak, as in the co-founder of Apple.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Audio clip from Steve Wosniak Cameo\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">] \u003c/span>\u003cspan style=\"font-weight: 400\">\u003cbr>\n\u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Hi Louis, Steve Wozniak here. I’ve read a lot of articles about the right to repair issue. I’m always totally supportive and I totally think the people behind it are doing the right thing. We wouldn’t have had an Apple had I not grown up in a very open technology world, an open electronics world. Back then when you bought electronic things like TVs and radios, every bit of the circuits and designs were included on paper, total open source. Someone with skill could get in and modify things to fix broken radios or televisions or to improve them or to even replace destroyed parts. Very motivating for creative minds. Believe me, that’s how I grew up. Anyway, it’s time to recognize the right to repair more fully.\u003c/span>\u003c/i>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> So far, all 50 states have introduced right to repair legislation. Seven states have passed actual laws: California, Colorado, Minnesota, Maine, New York, Oregon, and Washington. It’s a huge win for the movement, but there’s a catch, several actually.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Most of those laws have loopholes that make them not very worthwhile. So like culturally, there’s been a lot of progress. A lot of people know what Right to Repair is that didn’t before. They know how their rights are being violated. They know ownership is going away every single day, but the law has not really kept up or had any teeth to push back against it.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">Which means that the fight for the right to repair is far from over. Each state’s laws are different, and this patchwork of right to prepare requirements leaves many gaps in actual consumer protection. What does the right-to-repair landscape look like now? We’re getting into that in a new tab: Right to Repair loopholes. The existing right to repair laws vary state by state. California covers consumer electronics, wheelchairs, and appliances, but not farm equipment. Maine and Massachusetts only cover car data, like access to diagnostic information. New York only covers personal electronics. Minnesota doesn’t cover wheelchairs, but does cover business equipment. And so far, of all of the state right to prepare laws, only Colorado, Oregon, and Washington banned this tricky practice called “parts pairing.” That practice has become increasingly common among tech manufacturers, and it makes it much harder to actually repair products.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Parts pairing is the idea that even if I take a new part from a new device and put it in my device, it will not work because that part has a serial number on it. And when the device senses that even if it’s an OEM part, it’s not my original OEM part, It won’t work properly.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> OEM stands for Original Equipment Manufacturer.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Versus some random other person making it. So there’s aftermarket parts, there’s knockoff parts, there’s used originals, and then there’s OEM, which is this part is what the original equipment manufacturer used and the same grade and quality. Starting maybe five to seven years ago, this started to become more popular where you would change a part and it wouldn’t work. And people would say, “well, you must have put a knockoff.” And you say, no, I took this out of a new device. And then they would buy a new device just to see if they were going insane, put the part in to their device and it would work. Because the device could sense that it wasn’t my original one. And that’s a problem because it makes the whole concept of recycling go away. If I have a device where everything is broken on it, it’s not economically viable to repair, but this thing still works, I want to be able to use this part to fix this thing. It destroys that in a very bad way.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> But how else has Big Tech responded to the right to repair movement? Are companies behind it? Are they pushing against it? What’s your read?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">Fake programs. They say, look, we released our right to repair program. Here’s our parts list on our website. And I don’t blame the press for this. The press covers thousands of different news items across thousands of things every day. So if I see, look, a repair program. I see pictures of parts, I see in stock, I see it’s not $10,000, I’ll think it’s okay. But when a repair person looks at this, they see you want $206 for a smartphone battery because you say that it is glued to the screen. A lot of these programs are put together in a way where it makes no economic sense whatsoever. Now, when I say no economic sense, I don’t mean that it’s just the repair person says, I wanna make 100,000 a year and I can only make 50,000 year. No, I mean that when I buy that part, if I were to charge my customer for the repair, just the cost of the part by itself, my customer would look at me and give me the middle finger and say, that’s a ripoff. And that’s the problem with a lot of these programs is they were made to appease legislators and the press, they weren’t actually made to be viable repair programs that repair technicians actually wanna use.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, I was also going to ask like, you know, what does the current landscape of Right to Repair laws look like in the United States right now? Do some states have better laws than others? What are these laws missing?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Every law has something missing, like in New York, there’s an exemption for trade secrets and safety. Now, when you have people showing up to legislative hearings and saying that if independent technicians fix your microwave, a magtrometer will explode, that’s a safety issue. What is a magtrometer? A magtrometer doesn’t exist. So I don’t want there to be something in the bill that says, you know, we can have exemptions if the manufacturer says there’s a safety issue, because they’ve made up safety issues. They’ve made names of parts that don’t exist and testified in front of state legislatures numerous times to fear monger politicians into believing that everything’s gonna blow up if people can fix things. So I don’t like the idea of a safety exemption because they’re just gonna say anything. Like what if a replacement screen, man, you could get glass, you could get a paper cut. What if that person has like a blood clotting disorder? Maybe they’ll bleed out and die. I wouldn’t be surprised if a manufacturer tried to say something silly like that. A lithium-ion battery could explode. And true, a lithium- ion battery could explore. Your car could also not stop when going 80 miles down the highway and kill 30 people. We don’t say that you can’t replace your brakes. The other is that in Minnesota, there is Right to Repair that was pushed through a budget process, and that excludes game consoles. So I mean, game consoles are a really big field of consumer electronics. So when you have a bill that says it excludes this, it excluds that, there are so many exemptions in many of these laws and carve-outs for all these industries. Like you can’t repair medical equipment, you can’t repair farm equipment, you can’t prepare this, that, and the other. And even if you didn’t have those carve-out at all, when it says make available what you make available to your authorized service centers. The entire reason that people are coming to repair shops like mine to begin with is because the authorized repair center doesn’t fix anything. It’s easy to legislate, you must have a one year warranty on your product. When it comes to repair, you’re really trying to legislate, don’t be a dick. And that’s why the battle, as I see it, is the cultural one. I want people that have watched my channel or got into engineering and electronics who become designers and engineers of these businesses because they grew up watching me live streaming in 2016 at two in the morning, cursing as I’m trying to figure out where this trace goes without a schematic. When they get into this field and they’re asked to do something that’s anti-repair, when they’re asked to send that email, oh, by the way, make sure that this part is only available to our authorized people and nobody else can buy that charging chip. I want them to remember what got them into this and then say, ‘you know what, I’m not doing that. And if you want to make me do that, I quit.’ And I want to live in a society where everybody is open to doing that. So I realize that a lot of what I’m pushing for, very likely, I will be dead or long dead by the time we actually get it. All of these seeds that I’m planting are cultural seeds that will take a few generations to actually change. Hopefully there’s some success there.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> But like you said, in the past, people did just fix their stuff, it was the norm to just fix your stuff. It seems like we can still go back to that, hopefully.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> I would like to see things go back to that and I’d like to see more people across more industries become aware of this. And the biggest pushback that I’ve seen is not even what companies do, it’s what people accept. And I would to see people be more open to sticking together rather than saying, you deserve it. This happens in my comment section all the time and I always point it out. What kind of moron would buy a digital picture frame? You should buy something like this. But that person who made fun of that user for that may also have a fridge that they didn’t even realize has ads in it. Or that person may have a smart TV that they didn’t realize was spying on them. It’s like, well, what kind of moron buys a smart tv that has this? And they’re like, you should have bought what I bought. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And I really want to see people coalesce and come together and realize that simping for billion dollar companies that are ripping you off, stealing your data, robbing you blind and trying to take away the rights of ownership is not the thing to do. It’s to band together and say, you know what, I don’t accept this practice. And even if I would not buy the thing my neighbor bought, that may happen to me someday. Let’s work together rather than all sh*t on each other as we get robbed blind.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> Some companies are featuring repairability as like a key selling point in their marketing. One example is the laptop manufacturer, Framework, which builds laptops that are easily disassembled, upgraded and repaired. What do you think about this trend? What does it signal for the Right to Repair movement?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann: \u003c/b>\u003cspan style=\"font-weight: 400\">The fact that they have not gone bankrupt several years in, in a very difficult and wavy economy, like, I think that their products just started to become popular right as interest rates were soaring and all this economic volatility I think it’s very cool. They actually do try to make things repairable and for any of the faults the company has had on like certain issues with certain products, I think their heart is in the right place and I like seeing that. And the fact that there’s actually a market for it is great now the problem is, they’re competing in a very low profit margin industry. Like, companies like Lenovo and Acer, and the companies that are making these products that a lot of people buy, their profit margins are in the single digit percentage, and that’s acting at economies of scale at tens of hundreds of billions of dollars.\u003c/span>\u003c/p>\n\u003cp>So for a new player to come in and do anything here, they’re either gonna have less choices available, which means less people buy the product, or they’re gonna have a higher price. So I love seeing it, I’d love to see more of it. The fact that they exist at all is very validating for the fact that people are actually willing to spend more money just for a company that respects them, and I think that’s a big part of it. It’s not always about the money, it’s about the respect.\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">So what do you want people to take away from the Right to Repair movement? Like, why should, why should they care?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> It’s about ownership in general. And right to repair is a very small portion under the ownership umbrella, and that’s where I’ve been focusing more of my work on in the past few years. Everything is moving to the subscription model. So look around at all these different products and take note of the fact that you don’t really own them. The fact that hundreds of thousands of Nest thermostats across the world stopped functioning with the functionality that they were advertised with simply because Google decided we don’t want to support it anymore. If Google can flip a switch and your device has stopped working, if your car manufacturer could flip a switch and your heated seats are no longer activated, do you actually own any of the things that you bought and paid for?\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> It seems like that’s the kind of mentality of a lot of Right to Repair is just like trial and error instead of just giving up and accepting that you have to buy something new.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Louis Rossmann:\u003c/b>\u003cspan style=\"font-weight: 400\"> Yeah, and the thing is the people that are authorized or say you’re not authorized and you don’t know what you’re doing, the way you figure out how to work on it to begin with very often is by tinkering and messing around when you don’t know what you’re, doing. And I hope that people who don’t know what they’re doing feel confident in, in trying to open things. At the very…again, if it doesn’t belong to somebody else. If it belongs to you and you’re not sacrificing, you know, your significant other’s data or something, mess with something that you’re clueless about and constantly learn something. And even if you’ve taken a chip off and you just put the chip back on it still works, celebrate that. Celebrate every time you’ve done something without making the device work. Trying to figure things out as you go is one of the best ways to learn and I hope that more people feel confident in telling themselves, I’m completely clueless and that’s okay, I’m just going to try it anyway.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung: \u003c/b>\u003cspan style=\"font-weight: 400\">That mentality is exactly what community repair cafes are all about. Back in the Milpitas Library, at the Silicon Valley Repair Cafe, volunteers dissected faulty appliances, rearranging and re-soldering guts of wires in hopes of sparking some life back into them. One of the volunteers, named Tara, recalled the repair cafe’s early days.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tara, Volunteer at Repair Cafe Silicon Valley: \u003c/b>\u003cspan style=\"font-weight: 400\">So, yeah, last year, a woman came walking up cradling this beautiful cherry apple red toaster. It looked gorgeous. And so I looked at it and said, I know what it is. It’s a spring, and it can be fixed. And I said, what’s the story with your toaster? And she just beamed, her face lit up, and she’s like, this was the toaster I won on “Price is Right.” This is the only thing I have left over from college. And she said she and a whole bunch of her friends went to the “Price is Right” one morning and she was the first person. Kareen, come on down and she won $25,000.\u003c/span>\u003c/p>\n\u003cp>I said, “Did you get to spin the wheel?” She’s like, “Oh, yes I did,” and she’s like “Well, the only thing left is this toaster and it’s my college toaster.” And so we were able to fix it and she walked away beaming and that was just a great example of the kinds of things that we see here on a regular basis. It’s just a toaster, but it was her college toaster that she won at “Price is Right! ”\u003c/p>\n\u003cp>\u003cb>Chris Egusa:\u003c/b>\u003cspan style=\"font-weight: 400\"> Irreplaceable.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Tara, Volunteer at Repair Cafe Silicon Valley:\u003c/b>\u003cspan style=\"font-weight: 400\"> Irreplaceable.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung:\u003c/b>\u003cspan style=\"font-weight: 400\"> We’ve heard about the consumer electronic side of the right to repair movement, laptop repair technicians like Louis, who just want to replace hard drives without the headache of everything we drove into today. But did you know that a lot of today’s repairs are only legal because of farmers who were sick of hacking their tractors? That’s next week. For now, let’s close all these tabs.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Morgan Sung\u003c/b>\u003cspan style=\"font-weight: 400\">: Close All Tabs is a production of KQED Studios, and it’s reported and hosted by me, Morgan Sung. This episode was produced by our senior editor, Chris Egusa, who also composed our theme song and credits music. It was edited by Chris Hambrick, additional production help from Gabriela Glueck. Our team includes producer Maya Cueva. Additional music by APM. Brendan Willard is our audio engineer. Jen Chien is our director of podcasts. Ethan Toven-Lindsey is our editor in chief.\u003c/span>\u003c/p>\n\u003cp>Some members of the KQED podcast team are represented by the Screen Actors Guild, American Federation of Television and Radio Artists, San Francisco, Northern California Local.\u003c/p>\n\u003cp>This episode’s keyboard sounds were submitted by Alex Tran and recorded on his white Epomaker Hi75 keyboard with Fogruaden red samurai keycaps and gateron milky yellow pro v2 switches.\u003c/p>\n\u003cp>Do you like these deep dives? Are you closing your tabs? Then don’t forget to rate and review us on Spotify, Apple podcasts, or wherever you listen to the show. Maybe drop a comment too. And if you really like Close All Tabs and want to support public media, go to donate.kqed.org/podcasts. Thanks for listening.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cp> \u003c/p>\n\u003cp> \u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>"
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"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"order": 9
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"id": "fresh-air",
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"airtime": "SUN 7:30pm-8pm",
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"order": 18
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"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
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},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
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"masters-of-scale": {
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"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"rss": "https://rss.art19.com/masters-of-scale"
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},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
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"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"morning-edition": {
"id": "morning-edition",
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"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
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"order": 11
},
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"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
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},
"link": "/radio/program/on-the-media",
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},
"pbs-newshour": {
"id": "pbs-newshour",
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"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
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"link": "/radio/program/pbs-newshour",
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"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
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},
"perspectives": {
"id": "perspectives",
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"order": 14
},
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"planet-money": {
"id": "planet-money",
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"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
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},
"link": "/radio/program/planet-money",
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"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
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"rss": "https://feeds.npr.org/510289/podcast.xml"
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},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
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"source": "kqed",
"order": 5
},
"link": "/podcasts/politicalbreakdown",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5Nzk2MzI2MTEx",
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},
"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.possible.fm/",
"meta": {
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"source": "Possible"
},
"link": "/radio/program/possible",
"subscribe": {
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"spotify": "https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"
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},
"pri-the-world": {
"id": "pri-the-world",
"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
"airtime": "MON-FRI 2pm-3pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-World-Podcast-Tile-360x360-1.jpg",
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