Cracking the CodeCracking the Code
In 2018 KQED received a $3 million grant award from the National Science Foundation (NSF) for the project Cracking the Code: Influencing Millennial Science Engagement to work in partnership with academic researchers at Texas Tech University’s Science Communication and Cognition Lab and evaluators at Rockman et al. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The grant ended in December 2021 and the research continues. New findings will be added as they are available. Check back here for updates.