La Cocina is a non-profit incubator kitchen that provides affordable commercial kitchen space and industry-specific technical assistance to low-income and immigrant entrepreneurs who are launching, growing and formalizing food businesses.
The proceeds from the festival help support La Cocina's efforts as well as generate revenue for the vendors.
Due to the continuing street food trend, an increase in local food truck vendors, and the lessons learned from previous years, this third season proved to be bigger and better than ever. And although it was quite crowded the increased space, additional vendors and added accommodations seemed to be able to handle the masses. Of course, people still had to wait in line but there seemed to be more strategic planning that went into creating dedicated eating areas once food was acquired. There was also an array of entertainment to consume as well: bands, dancers, DJs. And non-edible items to purchase: shawls, I Cart Street Food garb and Mexican wrestler masks. Kid-friendly spaces were taken into account along with chain-link fenced areas to contain the 21+ drinkers. SF Bicycle Coalition was on top of bike parking and La Cocina enlisted a massive crew of volunteers to help make the festival a success.
Here are some moments captured over the course of the day: