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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Time to update your tailgate playlist — when the 49ers host the Lions in the NFC Championship this Sunday, there’ll be a new Niners anthem in town.\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/arts/tag/saweetie\">Saweetie\u003c/a> and \u003ca href=\"https://www.kqed.org/arts/tag/p-lo\">P-Lo\u003c/a> have dropped “Do It For the Bay,” just in time for Brock Purdy to (hopefully) drive the team (12-5) to their first \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> in five years.\u003c/p>\n\u003cp>Watch the video below:\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/G93n5PhriDs'\n title='//www.youtube.com/embed/G93n5PhriDs'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp> \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Saweetie, who was born in Santa Clara, said in a statement, “I love that we were able to collaborate and make something that’s so Bay-triotic, as P-Lo would say.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The song and video were made with the support of the 49ers, who in recent years have inspired impromptu tailgate concerts by Bay Area rappers like \u003ca href=\"https://www.instagram.com/p/CsxPE1wL-2k/\">San Quinn\u003c/a>, \u003ca href=\"https://www.instagram.com/blackc/reel/CyMb4OQvMWh/\">RBL Posse\u003c/a> and \u003ca href=\"https://www.instagram.com/p/C2WaxEbR37g/?hl=en\">J. Diggs\u003c/a> outside Levi’s Stadium. Close listeners will recognize elements of the beat previously used in two Bay Area rap hits: Lil Blood’s “\u003ca href=\"https://www.youtube.com/watch?v=gaBiU9yYQLs\">3rd World\u003c/a>” and Lil B’s “\u003ca href=\"https://www.youtube.com/watch?v=Q_ihX_Pv_3M\">Bitch Mob\u003c/a>.”\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>And yes, that’s \u003ca href=\"https://www.kqed.org/arts/tag/e-40\">E-40\u003c/a> in the video at the one-minute mark. “Word to uncle 40, you know it’s \u003cspan style=\"font-weight: 400\">‘\u003c/span>Bang Bang,\u003cspan style=\"font-weight: 400\">’\u003c/span>” P-Lo raps in homage, while E-40’s “\u003ca href=\"https://www.youtube.com/watch?v=_RL11jGdDD8\">Niner Gang\u003c/a>” — not to be forgotten — is interpolated for the song’s intro and outro.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>The saying goes that you have your whole life to make your first album, but Saweetie would like to know where everyone else is finding the time.\u003c/p>\n\u003cp>The 28-year-old rapper is nominated for two awards at this year’s Grammys: Best New Artist, and Best Rap Song for her Doja Cat collaboration “Best Friend.” And much like last year’s winner in both of those categories, hip-hop star Megan Thee Stallion, it’s all before releasing her debut album, the persistently-delayed \u003cem>Pretty Bitch Music\u003c/em>, now scheduled to drop this summer.\u003c/p>\n\u003cp>At this tone-setting moment in the scant few months before her debut, Saweetie is going back to basics to rekindle her creative spirit.\u003c/p>\n\u003cp>Sitting down at the Pendry hotel in West Hollywood recently, Saweetie says that for the first time in her professional career, she finally has some time scheduled to shut out the world and work on her album with no distractions.\u003c/p>\n\u003cp>“Because everything else was spot recorded—in between photo shoots, in different cities, during a hectic schedule,” she says. “The reason why I wrote so well during those freestyle days—I mean, yeah, I wasn’t making that much money—but I had all this free time on my hands.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Born Diamonté Quiava Valentin Harper, Saweetie grew up moving around the Bay Area: Union City, Hayward, San Jose, Sunnyvale, Palo Alto. Always the new kid in class, she was lonely at school where she says she got used to “just not connecting with people.” But at home, it was different.\u003c/p>\n\u003cp>“I come from two big families: My Filipino Chinese side and then my Black side,” she says. “Lots of aunties and uncles, lots of cousins.” As a child of young working parents, she says her grandmothers and mother instilled in her the value of hard work and self-sufficiency as a woman. You can hear that influence when she talks about falling in love with rap as a teenager, and the research she then put into it, writing her own verses to songs like Lil Wayne’s “A Milli” and Slick Rick’s “Children’s Story.”\u003c/p>\n\u003cp>“I remember staying up in my room and just writing in my pink notebook,” she says. “I used to sit in the corner of my room on my bed and just write all night.”\u003c/p>\n\u003cp>But the notion of the hardworking woman that her grandmothers taught her is also central to the high-rolling brand Saweetie first established six years ago when she went viral freestyling over Khia’s “My Neck, My Back” in her car, in the song that eventually became “Icy Grl.”\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Wji4b2jjYOk\u003c/p>\n\u003cp>“When I wrote ‘Icy Grl,’ it was basically a rap full of affirmations that eventually came true,” Saweetie says. For her, icy describes not only the physical trappings of wealth—nails, cars, jewelry—but more so the mentality of a woman who knows what she wants. “She’s a hustler. She’s ambitious. She’s smart. She’s just an independent woman.”\u003c/p>\n\u003cp>[aside postid='arts_13909111']Although Saweetie’s sound hasn’t solidified into any one thing yet, her icy ethos has created a distinct persona for the rapper, one that redefines longstanding stereotypes of powerful, business-oriented women and challenges the notion that frigid means sexless.\u003c/p>\n\u003cp>No other song in her catalog builds on this more than “Best Friend,” which will compete with tracks by DMX, Baby Keem, Kanye West and J. Cole for Best Rap Song at the Grammys. (\u003ca href=\"https://www.npr.org/2019/02/12/693633206/the-grammys-dont-have-a-hip-hop-problem-the-grammys-have-a-grammy-problem\" target=\"_blank\" rel=\"noopener noreferrer\">A rap fan might be side-eyeing the Recording Academy\u003c/a> for thinking that the best and most exciting rap today is still coming from the likes of Kanye, Nas, or even Jay-Z, who all appear on one of the nominated songs.) Together, Saweetie and Doja Cat are the only women among the nominees in a category that has been historically male—astonishingly so, given how vital women have been to hip-hop’s ascendency to \u003ca href=\"https://www.billboard.com/music/music-news/billboard-explains-rb-hip-hop-biggest-genre-9613422/\" target=\"_blank\" rel=\"noopener noreferrer\">the dominant genre in the United States\u003c/a> over the last five years.\u003c/p>\n\u003cp>“Best Friend”—a song that takes the debris left over from Cardi B and Megan Thee Stallion shattering the glass ceiling with “WAP”, refires it into a champagne glass, and asks us to toast the number woman in our lives—feels especially audacious sitting alongside the rest. To put it another way: It’s a rap song that passes the Bechdel test.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=_xJUCsyMQes\u003c/p>\n\u003cp>Even as she raps about confident women, the kind who know their best friend’s opinion is worth more than 100 men trying to make a move, Saweetie herself is still building up to that place. She says when she woke up to the news that she had been nominated in November, she didn’t know how to feel, especially after reading the reactions from people online who thought, with her chart history and without a debut album out, she didn’t have the resumé to substantiate a nod for Best New Artist. “I felt like the music industry, the internet, has a way of making you feel like you don’t deserve anything,” Saweetie says.\u003c/p>\n\u003cp>[aside postid='arts_13908051']Part of the struggle to accept her successes also comes from the gap between where she is now and where she wants to be, and just how steep the learning curve has been as she’s built her professional career over the last three and a half years since her signing.\u003c/p>\n\u003cp>In sports, Saweetie explains, “If you make the team, there is a whole infrastructure and experienced professional team that’s going to guide a rookie to becoming a mature, grown athlete.” But in music, an artist is on their own, with success depending on their business savvy and how well they hire people who can help them execute their ideas, put them in touch with the right opportunities, and leverage their careers. “The artist’s business is what the artist makes it,” she says.\u003c/p>\n\u003cp>Saweetie returns to the topic of her team often, and just how much of her momentum going forward relies on building it up to a point where she has both undisturbed time to work on her music and a schedule planned out far enough in advance to get hands-on with creative treatments for music videos months before their release, instead of just a few weeks.\u003c/p>\n\u003cp>But Saweetie is also learning to find an equilibrium between the hustle and her health.\u003c/p>\n\u003cfigure id=\"attachment_13910644\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13910644\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-800x1095.png\" alt=\"Saweetie stands in a doorway, wearing a form-fitting indigo gown, diamond chokers and long, talon-like cherry-red nails. She looks directly to the camera with a knowing half-smile.\" width=\"800\" height=\"1095\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-800x1095.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-1020x1396.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-160x219.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-768x1051.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM.png 1032w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">“The artist’s business is what the artist makes it,” Saweetie says. \u003ccite>(Jessica Pons for NPR)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I had a really crazy, chaotic schedule last year, like no breaks, not sleeping, very dehydrated, very draining,” she says. While on a trip to Turks and Caicos at the end of 2021, during which she practiced the time-honored spiritual cleanse of cutting off her hair, Saweetie says three important words came to her: breaks, boundaries and balance.\u003c/p>\n\u003cp>She started practicing meditation and reiki and being more mindful of the energy she expends. “I need to fill my cup back up, because if it’s empty, then I’m running on E and that’s not good for my soul, my body or my mental health,” she says.\u003c/p>\n\u003cp>Much in the same way that Saweetie is recentering herself by filtering out negative energies and focusing on the positive, she says the title of her upcoming debut album, \u003cem>Pretty Bitch Music\u003c/em>, comes from a desire to transform two words with negative connotations for women into something meaningful and empowering.\u003c/p>\n\u003cp>[aside postid='news_11881696']“Pretty is often associated with shallowness,” she says. “When I mean pretty, I mean like someone’s self-esteem, their confidence. The women who I feel like are the most beautiful are the women who have great energy.” And in a nod to Tupac’s “Thug Life”, bitch is an acronym: boss, independent, tough, CEO, \u003ca href=\"https://www.kqed.org/news/11881696/how-hyphy-came-to-define-bay-area-hip-hop\" target=\"_blank\" rel=\"noopener noreferrer\">hyphy\u003c/a>.\u003c/p>\n\u003cp>There’s the classic Saweetie, candid about sex on songs like “Closer”, explaining: “I’m really vocal with how Saweetie dates. I’m all about the experience. If I’m not subject to being in a relationship, if I’m out there having a good time, I’m going to speak to whoever I want to. It’s my right as a woman and I feel like every woman should feel like that.” But \u003cem>Pretty Bitch Music\u003c/em> will also unveil a softer side.\u003c/p>\n\u003cp>“In the album,” she says, “You can expect not just fun Saweetie, but what is Saweetie like when she’s feeling down? What is Saweetie like when she’s going through this?”\u003c/p>\n\u003cp>She’s not too concerned with measuring up to the ideal of a rapper, one who postures past insecurity, and if that takes her outside the genre, then so be it. “I think I’m just going to sound like an artist,” she says. After all, Saweetie thinks cultural figures—whether they’re musicians, painters, actors or athletes—achieve greatness through vulnerability.\u003c/p>\n\u003cp>“I feel like when you act like life is perfect or when you struggle with expressing your emotions and when you bottle it all up, it can backfire. And it’s backfired for me.” She says it’s been a conscious effort to let go of that idea of outward perfection, especially growing up with it coming from both sides of her family: “In the Asian culture, save face; in the Black culture, it’s don’t show no weakness.”\u003c/p>\n\u003cp>But for the Saweetie preparing to launch her next era? She’s ready to melt the ice.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>The audio for this story was produced by Jonaki Mehta and edited by Christopher Intagliata. The article was written by Cyrena Touros.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2022 NPR. To see more, \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">visit NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Saweetie+draws+on+her+roots+to+make+rap+that%27s+more+personal+and+intentional&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The saying goes that you have your whole life to make your first album, but Saweetie would like to know where everyone else is finding the time.\u003c/p>\n\u003cp>The 28-year-old rapper is nominated for two awards at this year’s Grammys: Best New Artist, and Best Rap Song for her Doja Cat collaboration “Best Friend.” And much like last year’s winner in both of those categories, hip-hop star Megan Thee Stallion, it’s all before releasing her debut album, the persistently-delayed \u003cem>Pretty Bitch Music\u003c/em>, now scheduled to drop this summer.\u003c/p>\n\u003cp>At this tone-setting moment in the scant few months before her debut, Saweetie is going back to basics to rekindle her creative spirit.\u003c/p>\n\u003cp>Sitting down at the Pendry hotel in West Hollywood recently, Saweetie says that for the first time in her professional career, she finally has some time scheduled to shut out the world and work on her album with no distractions.\u003c/p>\n\u003cp>“Because everything else was spot recorded—in between photo shoots, in different cities, during a hectic schedule,” she says. “The reason why I wrote so well during those freestyle days—I mean, yeah, I wasn’t making that much money—but I had all this free time on my hands.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Born Diamonté Quiava Valentin Harper, Saweetie grew up moving around the Bay Area: Union City, Hayward, San Jose, Sunnyvale, Palo Alto. Always the new kid in class, she was lonely at school where she says she got used to “just not connecting with people.” But at home, it was different.\u003c/p>\n\u003cp>“I come from two big families: My Filipino Chinese side and then my Black side,” she says. “Lots of aunties and uncles, lots of cousins.” As a child of young working parents, she says her grandmothers and mother instilled in her the value of hard work and self-sufficiency as a woman. You can hear that influence when she talks about falling in love with rap as a teenager, and the research she then put into it, writing her own verses to songs like Lil Wayne’s “A Milli” and Slick Rick’s “Children’s Story.”\u003c/p>\n\u003cp>“I remember staying up in my room and just writing in my pink notebook,” she says. “I used to sit in the corner of my room on my bed and just write all night.”\u003c/p>\n\u003cp>But the notion of the hardworking woman that her grandmothers taught her is also central to the high-rolling brand Saweetie first established six years ago when she went viral freestyling over Khia’s “My Neck, My Back” in her car, in the song that eventually became “Icy Grl.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Wji4b2jjYOk'\n title='//www.youtube.com/embed/Wji4b2jjYOk'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>“When I wrote ‘Icy Grl,’ it was basically a rap full of affirmations that eventually came true,” Saweetie says. For her, icy describes not only the physical trappings of wealth—nails, cars, jewelry—but more so the mentality of a woman who knows what she wants. “She’s a hustler. She’s ambitious. She’s smart. She’s just an independent woman.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Although Saweetie’s sound hasn’t solidified into any one thing yet, her icy ethos has created a distinct persona for the rapper, one that redefines longstanding stereotypes of powerful, business-oriented women and challenges the notion that frigid means sexless.\u003c/p>\n\u003cp>No other song in her catalog builds on this more than “Best Friend,” which will compete with tracks by DMX, Baby Keem, Kanye West and J. Cole for Best Rap Song at the Grammys. (\u003ca href=\"https://www.npr.org/2019/02/12/693633206/the-grammys-dont-have-a-hip-hop-problem-the-grammys-have-a-grammy-problem\" target=\"_blank\" rel=\"noopener noreferrer\">A rap fan might be side-eyeing the Recording Academy\u003c/a> for thinking that the best and most exciting rap today is still coming from the likes of Kanye, Nas, or even Jay-Z, who all appear on one of the nominated songs.) Together, Saweetie and Doja Cat are the only women among the nominees in a category that has been historically male—astonishingly so, given how vital women have been to hip-hop’s ascendency to \u003ca href=\"https://www.billboard.com/music/music-news/billboard-explains-rb-hip-hop-biggest-genre-9613422/\" target=\"_blank\" rel=\"noopener noreferrer\">the dominant genre in the United States\u003c/a> over the last five years.\u003c/p>\n\u003cp>“Best Friend”—a song that takes the debris left over from Cardi B and Megan Thee Stallion shattering the glass ceiling with “WAP”, refires it into a champagne glass, and asks us to toast the number woman in our lives—feels especially audacious sitting alongside the rest. To put it another way: It’s a rap song that passes the Bechdel test.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/_xJUCsyMQes'\n title='//www.youtube.com/embed/_xJUCsyMQes'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Even as she raps about confident women, the kind who know their best friend’s opinion is worth more than 100 men trying to make a move, Saweetie herself is still building up to that place. She says when she woke up to the news that she had been nominated in November, she didn’t know how to feel, especially after reading the reactions from people online who thought, with her chart history and without a debut album out, she didn’t have the resumé to substantiate a nod for Best New Artist. “I felt like the music industry, the internet, has a way of making you feel like you don’t deserve anything,” Saweetie says.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Part of the struggle to accept her successes also comes from the gap between where she is now and where she wants to be, and just how steep the learning curve has been as she’s built her professional career over the last three and a half years since her signing.\u003c/p>\n\u003cp>In sports, Saweetie explains, “If you make the team, there is a whole infrastructure and experienced professional team that’s going to guide a rookie to becoming a mature, grown athlete.” But in music, an artist is on their own, with success depending on their business savvy and how well they hire people who can help them execute their ideas, put them in touch with the right opportunities, and leverage their careers. “The artist’s business is what the artist makes it,” she says.\u003c/p>\n\u003cp>Saweetie returns to the topic of her team often, and just how much of her momentum going forward relies on building it up to a point where she has both undisturbed time to work on her music and a schedule planned out far enough in advance to get hands-on with creative treatments for music videos months before their release, instead of just a few weeks.\u003c/p>\n\u003cp>But Saweetie is also learning to find an equilibrium between the hustle and her health.\u003c/p>\n\u003cfigure id=\"attachment_13910644\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13910644\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-800x1095.png\" alt=\"Saweetie stands in a doorway, wearing a form-fitting indigo gown, diamond chokers and long, talon-like cherry-red nails. She looks directly to the camera with a knowing half-smile.\" width=\"800\" height=\"1095\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-800x1095.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-1020x1396.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-160x219.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM-768x1051.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/03/Screen-Shot-2022-03-16-at-10.44.54-AM.png 1032w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">“The artist’s business is what the artist makes it,” Saweetie says. \u003ccite>(Jessica Pons for NPR)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I had a really crazy, chaotic schedule last year, like no breaks, not sleeping, very dehydrated, very draining,” she says. While on a trip to Turks and Caicos at the end of 2021, during which she practiced the time-honored spiritual cleanse of cutting off her hair, Saweetie says three important words came to her: breaks, boundaries and balance.\u003c/p>\n\u003cp>She started practicing meditation and reiki and being more mindful of the energy she expends. “I need to fill my cup back up, because if it’s empty, then I’m running on E and that’s not good for my soul, my body or my mental health,” she says.\u003c/p>\n\u003cp>Much in the same way that Saweetie is recentering herself by filtering out negative energies and focusing on the positive, she says the title of her upcoming debut album, \u003cem>Pretty Bitch Music\u003c/em>, comes from a desire to transform two words with negative connotations for women into something meaningful and empowering.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“Pretty is often associated with shallowness,” she says. “When I mean pretty, I mean like someone’s self-esteem, their confidence. The women who I feel like are the most beautiful are the women who have great energy.” And in a nod to Tupac’s “Thug Life”, bitch is an acronym: boss, independent, tough, CEO, \u003ca href=\"https://www.kqed.org/news/11881696/how-hyphy-came-to-define-bay-area-hip-hop\" target=\"_blank\" rel=\"noopener noreferrer\">hyphy\u003c/a>.\u003c/p>\n\u003cp>There’s the classic Saweetie, candid about sex on songs like “Closer”, explaining: “I’m really vocal with how Saweetie dates. I’m all about the experience. If I’m not subject to being in a relationship, if I’m out there having a good time, I’m going to speak to whoever I want to. It’s my right as a woman and I feel like every woman should feel like that.” But \u003cem>Pretty Bitch Music\u003c/em> will also unveil a softer side.\u003c/p>\n\u003cp>“In the album,” she says, “You can expect not just fun Saweetie, but what is Saweetie like when she’s feeling down? What is Saweetie like when she’s going through this?”\u003c/p>\n\u003cp>She’s not too concerned with measuring up to the ideal of a rapper, one who postures past insecurity, and if that takes her outside the genre, then so be it. “I think I’m just going to sound like an artist,” she says. After all, Saweetie thinks cultural figures—whether they’re musicians, painters, actors or athletes—achieve greatness through vulnerability.\u003c/p>\n\u003cp>“I feel like when you act like life is perfect or when you struggle with expressing your emotions and when you bottle it all up, it can backfire. And it’s backfired for me.” She says it’s been a conscious effort to let go of that idea of outward perfection, especially growing up with it coming from both sides of her family: “In the Asian culture, save face; in the Black culture, it’s don’t show no weakness.”\u003c/p>\n\u003cp>But for the Saweetie preparing to launch her next era? She’s ready to melt the ice.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>The nominees for the 64th annual Grammy Awards were announced today, and while jazz musician John Batiste leads with 11 nominations, Vallejo-raised artist H.E.R. is not far behind, with an impressive eight nominations under her belt. (More than both Billie Eilish and Olivia Rodrigo!)\u003c/p>\n\u003cp>The singer-songwriter is up for Album of the Year and Best R&B album for \u003cem>Back of My Mind\u003c/em>; Best R&B Performance and Best R&B Song for “Damage”; Song of the Year, Best Traditional R&B Performance and Best Song Written for Visual Media for “Fight For You”; and Best Contemporary Christian Music Performance/Song for “Hold Us Together (Hope Mix).”\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=PAFAfhod9TU\u003c/p>\n\u003cp>The only other Bay Area artist in a contemporary category is Saweetie, who’s nominated for Best New Artist. She’s also up for Best Rap Song for “Best Friend,” her track featuring Doja Cat.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=_xJUCsyMQes\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Bay Area classical music fared a little better, fortunately. San Francisco Symphony Music Director Laureate Michael Tilson Thomas is included in a Best Classical Compendium nomination for his work on \u003cem>American Originals—A New World, A New Canon\u003c/em>.\u003c/p>\n\u003cp>San Francisco-based composer Jake Heggie received a Best Classical Solo Vocal Album nod for his work on Jamie Barton’s “Unexpected Shadows” record.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=CHqrh1Dl4oA\u003c/p>\n\u003cp>San Francisco Symphony collaborative partner Nico Muhly received a Best Orchestral Performance nomination for “Muhly: Throughline.” And in the same category, Berkeley composer John Adams wrote two of the pieces that resulted in a nomination for Nashville Symphony Orchestra conductor Giancarlo Guerrero.\u003c/p>\n\u003cp>And… uh. That’s it!\u003c/p>\n\u003cp>How much you care about any of this is probably contingent on how enraged you are by the many prior sins of the Recording Academy. Most notably, side-lining Black artists into smaller categories, which leads to shocking snubs. Like that time in 2017 when Beyoncé didn’t win Album of the Year for \u003cem>Lemonade\u003c/em>. (Some of us have never recovered.)\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Still, it’s nice to have someone local to root for. Go get ’em, H.E.R.!\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The nominees for the 64th annual Grammy Awards were announced today, and while jazz musician John Batiste leads with 11 nominations, Vallejo-raised artist H.E.R. is not far behind, with an impressive eight nominations under her belt. (More than both Billie Eilish and Olivia Rodrigo!)\u003c/p>\n\u003cp>The singer-songwriter is up for Album of the Year and Best R&B album for \u003cem>Back of My Mind\u003c/em>; Best R&B Performance and Best R&B Song for “Damage”; Song of the Year, Best Traditional R&B Performance and Best Song Written for Visual Media for “Fight For You”; and Best Contemporary Christian Music Performance/Song for “Hold Us Together (Hope Mix).”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/PAFAfhod9TU'\n title='//www.youtube.com/embed/PAFAfhod9TU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The only other Bay Area artist in a contemporary category is Saweetie, who’s nominated for Best New Artist. She’s also up for Best Rap Song for “Best Friend,” her track featuring Doja Cat.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/_xJUCsyMQes'\n title='//www.youtube.com/embed/_xJUCsyMQes'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Bay Area classical music fared a little better, fortunately. San Francisco Symphony Music Director Laureate Michael Tilson Thomas is included in a Best Classical Compendium nomination for his work on \u003cem>American Originals—A New World, A New Canon\u003c/em>.\u003c/p>\n\u003cp>San Francisco-based composer Jake Heggie received a Best Classical Solo Vocal Album nod for his work on Jamie Barton’s “Unexpected Shadows” record.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/CHqrh1Dl4oA'\n title='//www.youtube.com/embed/CHqrh1Dl4oA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>San Francisco Symphony collaborative partner Nico Muhly received a Best Orchestral Performance nomination for “Muhly: Throughline.” And in the same category, Berkeley composer John Adams wrote two of the pieces that resulted in a nomination for Nashville Symphony Orchestra conductor Giancarlo Guerrero.\u003c/p>\n\u003cp>And… uh. That’s it!\u003c/p>\n\u003cp>How much you care about any of this is probably contingent on how enraged you are by the many prior sins of the Recording Academy. Most notably, side-lining Black artists into smaller categories, which leads to shocking snubs. Like that time in 2017 when Beyoncé didn’t win Album of the Year for \u003cem>Lemonade\u003c/em>. (Some of us have never recovered.)\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Still, it’s nice to have someone local to root for. Go get ’em, H.E.R.!\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "a-new-generation-of-filipino-hip-hop-builds-on-a-deep-bay-area-legacy",
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"content": "\u003cp>\u003cspan style=\"font-weight: 400\">Guapdad 4000 isn’t your prototypical rapper. For starters, the West Oakland artist is part of the Marvel Universe’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Shang-Chi and the Legend of the Ten Rings\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, something he’s proud about as a comic head.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m a huge Marvel fan and it was the first Asian American movie. I knew they was finna go crazy,” he says. “I was juiced. Especially to champion my Filipino side as a part of that. And it takes place in the Bay? Not even Thanos could snap me out of that.” [aside postid='arts_13902470']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you don’t know Guap, he’s an essential player in the Bay Area’s latest wave of Filipino American artists who’ve taken over the scene with their eclectically unparalleled vibrancy. You can’t talk about Bay Area music in 2021 without mentioning him or the “\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=0SeZHOqSsZA\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">same squad, same squad\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” of Fil Ams from here, including H.E.R, Ruby Ibarra, \u003ca href=\"https://www.kqed.org/arts/13924828/rocky-rivera-ruckus-magazine-hyphy-movement-hip-hop\">Rocky Rivera\u003c/a>, P-Lo, Kuya Beats and Saweetie, to name a a few. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Saweetie has \u003c/span>\u003ca href=\"https://www.billboard.com/articles/columns/hip-hop/9446648/saweetie-tap-in-top-10-rb-hip-hop-songs-chart\">\u003cspan style=\"font-weight: 400\">two chart-topping singles\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and a McDonald’s meal with her name on it. P-Lo \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13899945/how-the-bay-area-reshaped-a-classic-soundtrack\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">produced “About That Time,”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> the most-streamed song from this summer’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Space Jam: A New Legacy\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, featuring verses from NBA All Star Damian Lillard, G-Eazy and White Dave. H.E.R won four Grammys and launched the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13903394/photos-h-e-r-erykah-badu-and-other-rb-stars-shine-at-lights-on-festival\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Lights On Festival\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, with nearly 6 million followers on Instagram. Rivera added “author” to her resume with the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">publication of her debut book\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Ibarra is literally \u003ca href=\"https://www.kqed.org/arts/13887169/whats-on-your-ballot-ruby-ibarra-rapper-and-scientist\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> and \u003c/span>\u003ca href=\"https://www.nbcbayarea.com/community/asian-pacific-america/scientist-and-rapper-ruby-ibarra-on-asian-pacific-america/2580781/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">co-founded the Pinays Rising Scholarship Program\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. And that’s just in the past few months.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This list doesn’t even include the unquantifiable amount of genuine community work, activism and representation each artist has provided throughout Northern California and beyond over their careers and lifetimes. It also doesn’t even touch on the OG Pinoys and Pinays who certainly paved the path for this ascendance to happen.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13903463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13903463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/09/D7A5910.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">H.E.R. performs at Lights On Festival at Concord Pavilion on Sunday, Sept. 19, 2021. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A-Side: Chicken Adobo\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My mother’s side is Filipino. My grandma is a short, 5’3” lady from Zambales in the Philippines. My grandfather is Black and was a merchant marine out there on a military base. They met and decided to move to Oakland and that’s how my roots started in the Bay,” Guap says.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s a relatable truth for many Bay Area locals, who’ve grown up here with mixed backgrounds and a fluid sense of self across the generations. Alongside his Fil Am peers, Guap is voicing his multi-ethnic experience in an idiosyncratic, hyphy-melodic way, narrating where he’s from and his journey navigating the world as a Black Pinoy.\u003c/span>\u003c/p>\n\u003cp>https://youtu.be/1DaovaJgytE\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With his popular single “Chicken Adobo” (a love song inspired by his lola’s cooking) and his feature on Thundercat’s “\u003ca href=\"https://youtu.be/T2bcUZj6LAc\" target=\"_blank\" rel=\"noopener noreferrer\">Dragonball Durag\u003c/a>” (a tribute to the classic anime), Guap is constantly dropping hints about his Asian American upbringing and identity—though, most people admittedly don’t perceive him as Filipino upon initially seeing him.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My direct portion is one-fourth Filipino,” he says. “I don’t use that mindstate though. I’m equal Black and Filipino. My lola raised me in a biracial household, cooking and speaking both languages. I went to an all-Filipino church for 15 years. I was immersed in the culture. Hella [stuff] in my upbringing comes straight from my Filipino side.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Guap’s style and albums are reflective of his modern Filipino upbringing in the Bay Area—which is to say, it’s not singularly limited. It’s multidimensional and authentic, an unapologetic fusion. And it’s helping to put Filipino Americans back on the map. \u003c/span>\u003cspan style=\"font-weight: 400\">But he’s not alone. He just happens to be one \u003c/span>\u003cspan style=\"font-weight: 400\">“\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=zQuajCfNBA8\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Alpha\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">”\u003c/span>\u003cspan style=\"font-weight: 400\"> in this group of trendsetters. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13867199\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13867199\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/09/Saweetie-800x450.jpg\" alt=\"Saweetie performs at Rolling Loud 2018 in Oakland.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Saweetie performs at Rolling Loud 2018 in Oakland. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">“If you look at every pillar in hip-hop that exists, all of ’em, it’s gonna be at least one Filipino in there that’s a legend,” Guapdad says. “Chad Hugo [from The Neptunes]. H.E.R. Qbert. Jabbawockeez. Over the years Filipinos have found ways to integrate themselves seamlessly. It’s global but it’s also bringing that back to a local scale.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In other words, they got roots.\u003c/span>\u003c/p>\n\u003ch2>B-Side: Origins and Migrations\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">With over 310,000 Filipino residents, \u003c/span>\u003ca href=\"https://www.asianjournal.com/usa/dateline-usa/pew-research-over-4-2m-filipino-americans-in-the-us/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the San Francisco Bay Area boasts the second-largest population of the diaspora in the United States\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Per capita, it’s among the most densely populated Filipino areas outside of the Philippines. It’s no surprise then that \u003c/span>\u003ca href=\"https://www.vox.com/2020/3/10/21172993/filipino-neighborhood-san-francisco-destroyed-i-hotel\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">there was once a Manilatown in San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which blossomed from the 1920s through the 1970s until it was systematically dismantled and cannibalized as part of the “Manhattanization” of downtown’s Financial District. Starting in the 1950s, low-income Filipinos were evicted to make room for “a Wall Street of the West.” The story is just one chapter of the ongoing battle to maintain affordable housing in one of the world’s most expensive cities. \u003c/span>\u003c/p>\n\u003cp>https://youtu.be/tcsdglJFT0M\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Still, Filipinos have thrived along the Bay Area’s shorelines, allowing for many artists, activists and changemakers to emerge and collaboratively grow here—especially through the rebellion of hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We were raised by brown immigrants in America, but immigrants who were educated in American colonial systems,” says \u003ca href=\"https://barbarajanereyes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Barbara Jane Reyes\u003c/a>, a Manila-born poet and professor at the University of San Francisco. “Our parents’ aesthetic preferences were rooted in colonial whiteness. So seeing brown kids having a good time while listening to what we were told was the music of Black people seemed scary to them.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By adopting hip-hop as a form of self expression, many Filipinos during the 1980s were able to create a sense of selfhood that might’ve otherwise felt trampled on or neglected by previous generations and institutional ideologies. [aside postid='arts_13812554']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But how exactly did so many Filipinos like Reyes, who grew up in the East Bay, and her family end up migrating to the San Francisco Bay Area—where they’ve been able to directly participate in hip-hop’s growth—to begin with? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The story spans centuries, but Reyes tells me there was a turning point in 1965, when President Lyndon B. Johnson signed the \u003c/span>\u003ca href=\"https://www.history.com/topics/immigration/us-immigration-since-1965\">\u003cspan style=\"font-weight: 400\">The Immigration and Nationality Act\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. In an effort to attract skilled labor, the law abolished discriminatory quotas that once prevented Asians and Pacific Islanders from entering the country after World War II. The decision might’ve been the most influential factor in allowing Filipino families to spread across California, forever changing the demographics of coastal North America.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We had migrant laborers who came to the territory of Hawai’i in 1905. Then laborers who came to the continental West Coast in the ’20s and ’30s,” says Professor Reyes. “Then World War II happened and there’s another wave of migration with [Filipino] Americans who enlist in the military, go to the Philippines to fight, and come back with war brides to the States and raise their families here. It wasn’t until ’65 til that all opened up more. And we’ve been here ever since.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Importantly, the 1965 Act was largely a result of monumental liberation efforts made during the Civil Rights, Chicano and United Farmworkers Movements. That unity among multi-ethnic, working-class communities foreshadowed an allyship that would eventually coalesce organically into hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It wasn’t about popular entertainment but had something to do with making cultural and political statements,” says Reyes. “Listening to hip-hop, I realized something else was happening that made me have to look at my parents’ colonial education and love for whiteness. Going to rap was part of that exploration of asking, ‘Why do you love whiteness so much and why is Blackness so scary to you?’ How do we find kinship in those communities?” [aside postid=\"arts_13895462']\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By the late 1980s, Filipinos had fully integrated themselves into Bay Area shipyards and city centers as military personnel and blue-collar workers. They also moved into suburbs and middle-class areas with access to college and professional careers in health, education and other fields. Their proliferation led to more intersectional involvement in Americanized cultures, such as\u003c/span>\u003ca href=\"https://www.undiscoveredsf.com/blog/2019/7/13/a-look-back-at-filipino-american-rampb-music-of-the-1990s\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\"> freestyle and R&B of the ’90s\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With a visible community already established, and clearly growing, conditions led to the formation of tightly-connected enclaves in places like Fremont, Vallejo and, most famously, Daly City.\u003c/span>\u003c/p>\n\u003ch2>C-Side: Spinning Records, Breaking Barriers\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">Filipinos have always been present in Bay Area hip-hop. Ever since the artform emerged as a vehicle for social justice and cultural empowerment, they’ve been among the most active participants in DJing, breakdancing, graffiti and MCing—from Daly City to Vallejo and back down to San Jose. Like many diverse immigrant diasporas who serendipitously arrive in the Golden State, Fil Ams have been a true staple in our neighborhoods, and their role in hip-hop is a reflection of that shared, liberating transcendence.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My aunt, \u003c/span>\u003ca href=\"https://www.hopclear.com/filipino-amerian-mom-goes-viral-for-being-an-awesome-dj/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Lady Ames\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, was one of the first Pinay DJs to come out of San Francisco. She went to Balboa High \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=XbnDXp4lYuk\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">during the ’80s while the mobile DJing scene was happening\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and she started a crew with her friends,” says Delrokz.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13905237\" class=\"wp-caption alignright\" style=\"max-width: 512px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13905237\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/10/delrokz.jpg\" alt=\"\" width=\"512\" height=\"341\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz.jpg 512w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz-160x107.jpg 160w\" sizes=\"(max-width: 512px) 100vw, 512px\">\u003cfigcaption class=\"wp-caption-text\">Delrokz in his Hayward record shop, The Stacks. \u003ccite>(Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is a DJ and b-boy who has lived all over the “Yay Area,” but is currently posted up in downtown Hayward, where he owns his new record shop, \u003ca href=\"https://www.thestacksrecordshop.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Stacks\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“To be Filipina and have a whole crew of DJs, that was revolutionary at its time in the early ’80s,” he says. “They were an all Pinay group, The GoGos. There really weren’t that many women DJs getting attention back then. But I grew up around her and my uncles and that whole culture. It’s part of who I am.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is the founder and organizer of \u003c/span>\u003ca href=\"https://www.instagram.com/breakthebay/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Break the Bay\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, an annual five-on-five breakdance competition that spins on principles of community, fun and “healthy competition.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s yet another manifestation of how the Filipino homies have not only been a part of the culture, but have pioneered spaces for others to be a part of the culture, too—regardless of gender or age.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del emphasizes that he is a second-generation Fil Am, whose mom immigrated from the islands at a very early age, and whose dad was born here. It’s an important detail to distinguish.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My parents listened to hip-hop,” he explains. “I had a different experience than someone who’s parents immigrated here directly. Hip-hop culture is so deep within the Filipino Bay Area because it’s been passed for so long. We also just have a lot of parties, so having good DJs makes a lot of sense for us.”\u003c/span>\u003c/p>\n\u003cp>https://vimeo.com/239151243\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">To say Bay Area Filipinos have become good DJs is an understatement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Widely credited as the most innovative turntablists in modern hip-hop history, the Invisibl Skratch Piklz symbolize everything that Bay Area Filipinos have meant to the world of DJing. Their members—DJ QBert, Mixmaster Mike, DJ Apollo, Shortkut and D-Styles, to name some—have been dominant in global competitions such as the International Turntablist Federation battles since the ’80s. At one point, they received so many awards that other crews didn’t even show up to compete. By the late 90s, their members were frequently asked to be \u003ca href=\"https://www.mtv.com/news/tmaa3x/infamous-scratches-out-victory-in-us-dj-competition\">judges for the nation’s best DJ competitions\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.factmag.com/2016/09/08/invisibl-skratch-piklz-the-13th-floor/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Underground hip-hip historian Laurent Fintoni\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">—the author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bedroom Beats & B-Sides: Instrumental Hip-Hop and Electronic Music at the Turn of the Century\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">—lauded the Piklz as the original group who “invented the concept of a DJ band, elevated the turntablist art form to new technical and creative heights and helped drive technological innovation.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Connecting five turntables to scratch, mix and fade all at once, live on stage? Yup. These Filipino DJs are known for popularizing that. Their craft went on to birth future groups in the genre of turntablism, such as The X-Ecutioners from New York City.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Between the Piklz, DJ Lady Ames, Delrokz and so many other Filipino Americans from this time and place, DJing went from inside the garages of Daly City’s battling crews to a globally revolutionized way of life.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_10345320\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10345320\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2015/01/QBertMain-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain-400x225.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">DJ QBert. \u003ccite>(Thud Rumble)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>D-Side: Underground Legends\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you’ve ever noticed “TDK” tagged on any Bay Area surface, then you’ve likely seen the work of Vogue and \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13863999/dream-day-2019-celebrating-mike-dream-franciscos-50th-birthday\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the late Mike Dream Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. They are—in the opinion of every Bay Area graffiti artist I know—two of the most iconic dudes to ever wield cans of aerosol. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You shouldn’t be surprised to learn that they’re Filipinos. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Here are a few more Pinoy names you may or may not have heard about who have helped to shape, or are currently shaping, Bay Area culture: \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurrection\u003c/a>, \u003c/span>\u003ca href=\"https://www.kqed.org/arts/10445851/from-gangs-to-glory-bambus-political-hip-hop-for-the-people\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Bambu\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, Celskiii, Deeandroid, \u003c/span>\u003ca href=\"https://www.instagram.com/dj_bitesize/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Bitesize\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and the \u003c/span>\u003ca href=\"https://dothebay.com/artists/knuckle-neck-tribe\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Knuckle Neck Tribe\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And who can forget one of the most influential sound architects of the entire hyphy movement?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Dustin “Nump” Perfetto is a 707 product who has been inside studios with everyone’s favorite musicians, from E-40 to Green Day. \u003ca href=\"https://www.kqed.org/arts/13924042/nump-hyphy-i-gott-grapes-interview\">He operated as the recording engineer\u003c/a> on countless albums from that glorious era in Bay Area music history, including \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Rick Rock Presents Federation: The Album\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, which features the timeless anthem, “\u003ca href=\"https://youtu.be/oe7ohnlZhBc\" target=\"_blank\" rel=\"noopener noreferrer\">Hyphy\u003c/a>.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Filipinos play a major part behind the scenes but it hasn’t always been as popular for us to be mainstream,” Perfetto says. “I won’t stop ’til we get that respect.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13887463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13887463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg\" alt=\"Ruby Ibarra in an East Bay park.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Ruby Ibarra. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">By promoting his pride in launching his own clothing line, Gorillapino, and collaborating with former and current Fil Am artists (including Ruby Ibarra on her incisive 2017 album, \u003c/span>\u003ca href=\"https://pinoyhiphopsuperstar.com/ruby-ibarra-circa-91-album-review/\">\u003ci>\u003cspan style=\"font-weight: 400\">CIRCA91\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which includes extensive verses in Tagalog) Perfetto personifies the undying grit and collective strength of the Fil Am hip hop community that has always been \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=Ccm73eJo2_U\">\u003cspan style=\"font-weight: 400\">“Going Off”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> for the Bay.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“\u003ca href=\"https://theculturetrip.com/asia/philippines/articles/the-story-of-lapu-lapu-the-legendary-filipino-hero/\" target=\"_blank\" rel=\"noopener noreferrer\">Lapulapu\u003c/a> is the original Filipino warrior who cut off Magellan’s head when they tried to conquer us,” Perfetto says. “That’s the energy I move with. That’s who we are.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Translation: Filipinos stand united for anything they believe in. And local history underscores how they’ve always utilized the powers of music and community for good.\u003c/span>\u003c/p>\n\u003cp>https://youtu.be/xOrYbSM1ArI\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Perfetto and the rest of these artists making waves out here can definitely wreck microphones, but they can just as easily build across communities to reach audiences of any background. More than anything, they represent how the Bay is a soil of innovation and solidarity—how we’re all building towards communal celebration.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We have a lot of similarities with other cultures,” Guapdad reminds me. “It’s just something we need to celebrate more.”\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Guapdad, Saweetie and some of today's best-known Bay Area artists rep their Filipino heritage, continuing a tradition going back to the '80s.",
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"title": "A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy | KQED",
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"headline": "A New Generation of Filipino Hip-Hop Builds On a Deep Bay Area Legacy",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Guapdad 4000 isn’t your prototypical rapper. For starters, the West Oakland artist is part of the Marvel Universe’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Shang-Chi and the Legend of the Ten Rings\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, something he’s proud about as a comic head.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“I’m a huge Marvel fan and it was the first Asian American movie. I knew they was finna go crazy,” he says. “I was juiced. Especially to champion my Filipino side as a part of that. And it takes place in the Bay? Not even Thanos could snap me out of that.” \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you don’t know Guap, he’s an essential player in the Bay Area’s latest wave of Filipino American artists who’ve taken over the scene with their eclectically unparalleled vibrancy. You can’t talk about Bay Area music in 2021 without mentioning him or the “\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=0SeZHOqSsZA\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">same squad, same squad\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">” of Fil Ams from here, including H.E.R, Ruby Ibarra, \u003ca href=\"https://www.kqed.org/arts/13924828/rocky-rivera-ruckus-magazine-hyphy-movement-hip-hop\">Rocky Rivera\u003c/a>, P-Lo, Kuya Beats and Saweetie, to name a a few. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Saweetie has \u003c/span>\u003ca href=\"https://www.billboard.com/articles/columns/hip-hop/9446648/saweetie-tap-in-top-10-rb-hip-hop-songs-chart\">\u003cspan style=\"font-weight: 400\">two chart-topping singles\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> and a McDonald’s meal with her name on it. P-Lo \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13899945/how-the-bay-area-reshaped-a-classic-soundtrack\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">produced “About That Time,”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> the most-streamed song from this summer’s \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Space Jam: A New Legacy\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> soundtrack, featuring verses from NBA All Star Damian Lillard, G-Eazy and White Dave. H.E.R won four Grammys and launched the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13903394/photos-h-e-r-erykah-badu-and-other-rb-stars-shine-at-lights-on-festival\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Lights On Festival\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, with nearly 6 million followers on Instagram. Rivera added “author” to her resume with the \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13894648/rapper-and-activist-rocky-rivera-embraces-growth-in-her-first-book-snakeskin\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">publication of her debut book\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Ibarra is literally \u003ca href=\"https://www.kqed.org/arts/13887169/whats-on-your-ballot-ruby-ibarra-rapper-and-scientist\" target=\"_blank\" rel=\"noopener noreferrer\">a scientist\u003c/a> and \u003c/span>\u003ca href=\"https://www.nbcbayarea.com/community/asian-pacific-america/scientist-and-rapper-ruby-ibarra-on-asian-pacific-america/2580781/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">co-founded the Pinays Rising Scholarship Program\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. And that’s just in the past few months.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">This list doesn’t even include the unquantifiable amount of genuine community work, activism and representation each artist has provided throughout Northern California and beyond over their careers and lifetimes. It also doesn’t even touch on the OG Pinoys and Pinays who certainly paved the path for this ascendance to happen.\u003c/span>\u003cspan style=\"font-weight: 400\"> \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13903463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13903463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/09/D7A5910.jpg\" alt=\"\" width=\"800\" height=\"533\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/09/D7A5910-768x512.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">H.E.R. performs at Lights On Festival at Concord Pavilion on Sunday, Sept. 19, 2021. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>A-Side: Chicken Adobo\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My mother’s side is Filipino. My grandma is a short, 5’3” lady from Zambales in the Philippines. My grandfather is Black and was a merchant marine out there on a military base. They met and decided to move to Oakland and that’s how my roots started in the Bay,” Guap says.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s a relatable truth for many Bay Area locals, who’ve grown up here with mixed backgrounds and a fluid sense of self across the generations. Alongside his Fil Am peers, Guap is voicing his multi-ethnic experience in an idiosyncratic, hyphy-melodic way, narrating where he’s from and his journey navigating the world as a Black Pinoy.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/1DaovaJgytE'\n title='//www.youtube.com/embed/1DaovaJgytE'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">With his popular single “Chicken Adobo” (a love song inspired by his lola’s cooking) and his feature on Thundercat’s “\u003ca href=\"https://youtu.be/T2bcUZj6LAc\" target=\"_blank\" rel=\"noopener noreferrer\">Dragonball Durag\u003c/a>” (a tribute to the classic anime), Guap is constantly dropping hints about his Asian American upbringing and identity—though, most people admittedly don’t perceive him as Filipino upon initially seeing him.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My direct portion is one-fourth Filipino,” he says. “I don’t use that mindstate though. I’m equal Black and Filipino. My lola raised me in a biracial household, cooking and speaking both languages. I went to an all-Filipino church for 15 years. I was immersed in the culture. Hella [stuff] in my upbringing comes straight from my Filipino side.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Guap’s style and albums are reflective of his modern Filipino upbringing in the Bay Area—which is to say, it’s not singularly limited. It’s multidimensional and authentic, an unapologetic fusion. And it’s helping to put Filipino Americans back on the map. \u003c/span>\u003cspan style=\"font-weight: 400\">But he’s not alone. He just happens to be one \u003c/span>\u003cspan style=\"font-weight: 400\">“\u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=zQuajCfNBA8\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Alpha\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">”\u003c/span>\u003cspan style=\"font-weight: 400\"> in this group of trendsetters. \u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13867199\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13867199\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2019/09/Saweetie-800x450.jpg\" alt=\"Saweetie performs at Rolling Loud 2018 in Oakland.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2019/09/Saweetie-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Saweetie performs at Rolling Loud 2018 in Oakland. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">“If you look at every pillar in hip-hop that exists, all of ’em, it’s gonna be at least one Filipino in there that’s a legend,” Guapdad says. “Chad Hugo [from The Neptunes]. H.E.R. Qbert. Jabbawockeez. Over the years Filipinos have found ways to integrate themselves seamlessly. It’s global but it’s also bringing that back to a local scale.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">In other words, they got roots.\u003c/span>\u003c/p>\n\u003ch2>B-Side: Origins and Migrations\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">With over 310,000 Filipino residents, \u003c/span>\u003ca href=\"https://www.asianjournal.com/usa/dateline-usa/pew-research-over-4-2m-filipino-americans-in-the-us/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the San Francisco Bay Area boasts the second-largest population of the diaspora in the United States\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. Per capita, it’s among the most densely populated Filipino areas outside of the Philippines. It’s no surprise then that \u003c/span>\u003ca href=\"https://www.vox.com/2020/3/10/21172993/filipino-neighborhood-san-francisco-destroyed-i-hotel\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">there was once a Manilatown in San Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, which blossomed from the 1920s through the 1970s until it was systematically dismantled and cannibalized as part of the “Manhattanization” of downtown’s Financial District. Starting in the 1950s, low-income Filipinos were evicted to make room for “a Wall Street of the West.” The story is just one chapter of the ongoing battle to maintain affordable housing in one of the world’s most expensive cities. \u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/tcsdglJFT0M'\n title='//www.youtube.com/embed/tcsdglJFT0M'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Still, Filipinos have thrived along the Bay Area’s shorelines, allowing for many artists, activists and changemakers to emerge and collaboratively grow here—especially through the rebellion of hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We were raised by brown immigrants in America, but immigrants who were educated in American colonial systems,” says \u003ca href=\"https://barbarajanereyes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Barbara Jane Reyes\u003c/a>, a Manila-born poet and professor at the University of San Francisco. “Our parents’ aesthetic preferences were rooted in colonial whiteness. So seeing brown kids having a good time while listening to what we were told was the music of Black people seemed scary to them.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By adopting hip-hop as a form of self expression, many Filipinos during the 1980s were able to create a sense of selfhood that might’ve otherwise felt trampled on or neglected by previous generations and institutional ideologies. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">But how exactly did so many Filipinos like Reyes, who grew up in the East Bay, and her family end up migrating to the San Francisco Bay Area—where they’ve been able to directly participate in hip-hop’s growth—to begin with? \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The story spans centuries, but Reyes tells me there was a turning point in 1965, when President Lyndon B. Johnson signed the \u003c/span>\u003ca href=\"https://www.history.com/topics/immigration/us-immigration-since-1965\">\u003cspan style=\"font-weight: 400\">The Immigration and Nationality Act\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. In an effort to attract skilled labor, the law abolished discriminatory quotas that once prevented Asians and Pacific Islanders from entering the country after World War II. The decision might’ve been the most influential factor in allowing Filipino families to spread across California, forever changing the demographics of coastal North America.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We had migrant laborers who came to the territory of Hawai’i in 1905. Then laborers who came to the continental West Coast in the ’20s and ’30s,” says Professor Reyes. “Then World War II happened and there’s another wave of migration with [Filipino] Americans who enlist in the military, go to the Philippines to fight, and come back with war brides to the States and raise their families here. It wasn’t until ’65 til that all opened up more. And we’ve been here ever since.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Importantly, the 1965 Act was largely a result of monumental liberation efforts made during the Civil Rights, Chicano and United Farmworkers Movements. That unity among multi-ethnic, working-class communities foreshadowed an allyship that would eventually coalesce organically into hip-hop.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It wasn’t about popular entertainment but had something to do with making cultural and political statements,” says Reyes. “Listening to hip-hop, I realized something else was happening that made me have to look at my parents’ colonial education and love for whiteness. Going to rap was part of that exploration of asking, ‘Why do you love whiteness so much and why is Blackness so scary to you?’ How do we find kinship in those communities?” \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">By the late 1980s, Filipinos had fully integrated themselves into Bay Area shipyards and city centers as military personnel and blue-collar workers. They also moved into suburbs and middle-class areas with access to college and professional careers in health, education and other fields. Their proliferation led to more intersectional involvement in Americanized cultures, such as\u003c/span>\u003ca href=\"https://www.undiscoveredsf.com/blog/2019/7/13/a-look-back-at-filipino-american-rampb-music-of-the-1990s\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\"> freestyle and R&B of the ’90s\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">With a visible community already established, and clearly growing, conditions led to the formation of tightly-connected enclaves in places like Fremont, Vallejo and, most famously, Daly City.\u003c/span>\u003c/p>\n\u003ch2>C-Side: Spinning Records, Breaking Barriers\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">Filipinos have always been present in Bay Area hip-hop. Ever since the artform emerged as a vehicle for social justice and cultural empowerment, they’ve been among the most active participants in DJing, breakdancing, graffiti and MCing—from Daly City to Vallejo and back down to San Jose. Like many diverse immigrant diasporas who serendipitously arrive in the Golden State, Fil Ams have been a true staple in our neighborhoods, and their role in hip-hop is a reflection of that shared, liberating transcendence.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My aunt, \u003c/span>\u003ca href=\"https://www.hopclear.com/filipino-amerian-mom-goes-viral-for-being-an-awesome-dj/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Lady Ames\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, was one of the first Pinay DJs to come out of San Francisco. She went to Balboa High \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=XbnDXp4lYuk\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">during the ’80s while the mobile DJing scene was happening\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and she started a crew with her friends,” says Delrokz.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13905237\" class=\"wp-caption alignright\" style=\"max-width: 512px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13905237\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/10/delrokz.jpg\" alt=\"\" width=\"512\" height=\"341\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz.jpg 512w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/10/delrokz-160x107.jpg 160w\" sizes=\"(max-width: 512px) 100vw, 512px\">\u003cfigcaption class=\"wp-caption-text\">Delrokz in his Hayward record shop, The Stacks. \u003ccite>(Alan Chazaro)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is a DJ and b-boy who has lived all over the “Yay Area,” but is currently posted up in downtown Hayward, where he owns his new record shop, \u003ca href=\"https://www.thestacksrecordshop.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Stacks\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“To be Filipina and have a whole crew of DJs, that was revolutionary at its time in the early ’80s,” he says. “They were an all Pinay group, The GoGos. There really weren’t that many women DJs getting attention back then. But I grew up around her and my uncles and that whole culture. It’s part of who I am.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del is the founder and organizer of \u003c/span>\u003ca href=\"https://www.instagram.com/breakthebay/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Break the Bay\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, an annual five-on-five breakdance competition that spins on principles of community, fun and “healthy competition.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">It’s yet another manifestation of how the Filipino homies have not only been a part of the culture, but have pioneered spaces for others to be a part of the culture, too—regardless of gender or age.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Del emphasizes that he is a second-generation Fil Am, whose mom immigrated from the islands at a very early age, and whose dad was born here. It’s an important detail to distinguish.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“My parents listened to hip-hop,” he explains. “I had a different experience than someone who’s parents immigrated here directly. Hip-hop culture is so deep within the Filipino Bay Area because it’s been passed for so long. We also just have a lot of parties, so having good DJs makes a lot of sense for us.”\u003c/span>\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">To say Bay Area Filipinos have become good DJs is an understatement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Widely credited as the most innovative turntablists in modern hip-hop history, the Invisibl Skratch Piklz symbolize everything that Bay Area Filipinos have meant to the world of DJing. Their members—DJ QBert, Mixmaster Mike, DJ Apollo, Shortkut and D-Styles, to name some—have been dominant in global competitions such as the International Turntablist Federation battles since the ’80s. At one point, they received so many awards that other crews didn’t even show up to compete. By the late 90s, their members were frequently asked to be \u003ca href=\"https://www.mtv.com/news/tmaa3x/infamous-scratches-out-victory-in-us-dj-competition\">judges for the nation’s best DJ competitions\u003c/a>.\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://www.factmag.com/2016/09/08/invisibl-skratch-piklz-the-13th-floor/\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Underground hip-hip historian Laurent Fintoni\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">—the author of \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Bedroom Beats & B-Sides: Instrumental Hip-Hop and Electronic Music at the Turn of the Century\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">—lauded the Piklz as the original group who “invented the concept of a DJ band, elevated the turntablist art form to new technical and creative heights and helped drive technological innovation.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Connecting five turntables to scratch, mix and fade all at once, live on stage? Yup. These Filipino DJs are known for popularizing that. Their craft went on to birth future groups in the genre of turntablism, such as The X-Ecutioners from New York City.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Between the Piklz, DJ Lady Ames, Delrokz and so many other Filipino Americans from this time and place, DJing went from inside the garages of Daly City’s battling crews to a globally revolutionized way of life.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_10345320\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-10345320\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2015/01/QBertMain-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2015/01/QBertMain-400x225.jpg 400w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">DJ QBert. \u003ccite>(Thud Rumble)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>D-Side: Underground Legends\u003c/h2>\n\u003cp>\u003cspan style=\"font-weight: 400\">If you’ve ever noticed “TDK” tagged on any Bay Area surface, then you’ve likely seen the work of Vogue and \u003c/span>\u003ca href=\"https://www.kqed.org/arts/13863999/dream-day-2019-celebrating-mike-dream-franciscos-50th-birthday\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">the late Mike Dream Francisco\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">. They are—in the opinion of every Bay Area graffiti artist I know—two of the most iconic dudes to ever wield cans of aerosol. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">You shouldn’t be surprised to learn that they’re Filipinos. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Here are a few more Pinoy names you may or may not have heard about who have helped to shape, or are currently shaping, Bay Area culture: \u003c/span>\u003cspan style=\"font-weight: 400\">\u003ca href=\"https://www.instagram.com/reyresurreccion/?hl=en\">Rey Resurrection\u003c/a>, \u003c/span>\u003ca href=\"https://www.kqed.org/arts/10445851/from-gangs-to-glory-bambus-political-hip-hop-for-the-people\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Bambu\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, Celskiii, Deeandroid, \u003c/span>\u003ca href=\"https://www.instagram.com/dj_bitesize/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">DJ Bitesize\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">, and the \u003c/span>\u003ca href=\"https://dothebay.com/artists/knuckle-neck-tribe\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cspan style=\"font-weight: 400\">Knuckle Neck Tribe\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And who can forget one of the most influential sound architects of the entire hyphy movement?\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Dustin “Nump” Perfetto is a 707 product who has been inside studios with everyone’s favorite musicians, from E-40 to Green Day. \u003ca href=\"https://www.kqed.org/arts/13924042/nump-hyphy-i-gott-grapes-interview\">He operated as the recording engineer\u003c/a> on countless albums from that glorious era in Bay Area music history, including \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Rick Rock Presents Federation: The Album\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">, which features the timeless anthem, “\u003ca href=\"https://youtu.be/oe7ohnlZhBc\" target=\"_blank\" rel=\"noopener noreferrer\">Hyphy\u003c/a>.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“Filipinos play a major part behind the scenes but it hasn’t always been as popular for us to be mainstream,” Perfetto says. “I won’t stop ’til we get that respect.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13887463\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13887463\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg\" alt=\"Ruby Ibarra in an East Bay park.\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2020/10/RubyIbarra.MAIN_-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Ruby Ibarra. \u003ccite>(Estefany Gonzalez)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">By promoting his pride in launching his own clothing line, Gorillapino, and collaborating with former and current Fil Am artists (including Ruby Ibarra on her incisive 2017 album, \u003c/span>\u003ca href=\"https://pinoyhiphopsuperstar.com/ruby-ibarra-circa-91-album-review/\">\u003ci>\u003cspan style=\"font-weight: 400\">CIRCA91\u003c/span>\u003c/i>\u003c/a>\u003cspan style=\"font-weight: 400\">, which includes extensive verses in Tagalog) Perfetto personifies the undying grit and collective strength of the Fil Am hip hop community that has always been \u003c/span>\u003ca href=\"https://www.youtube.com/watch?v=Ccm73eJo2_U\">\u003cspan style=\"font-weight: 400\">“Going Off”\u003c/span>\u003c/a>\u003cspan style=\"font-weight: 400\"> for the Bay.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“\u003ca href=\"https://theculturetrip.com/asia/philippines/articles/the-story-of-lapu-lapu-the-legendary-filipino-hero/\" target=\"_blank\" rel=\"noopener noreferrer\">Lapulapu\u003c/a> is the original Filipino warrior who cut off Magellan’s head when they tried to conquer us,” Perfetto says. “That’s the energy I move with. That’s who we are.”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Translation: Filipinos stand united for anything they believe in. And local history underscores how they’ve always utilized the powers of music and community for good.\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/xOrYbSM1ArI'\n title='//www.youtube.com/embed/xOrYbSM1ArI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">Perfetto and the rest of these artists making waves out here can definitely wreck microphones, but they can just as easily build across communities to reach audiences of any background. More than anything, they represent how the Bay is a soil of innovation and solidarity—how we’re all building towards communal celebration.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“We have a lot of similarities with other cultures,” Guapdad reminds me. “It’s just something we need to celebrate more.”\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "McDonald's Launches a Saweetie Celebrity Meal",
"headTitle": "McDonald’s Launches a Saweetie Celebrity Meal | KQED",
"content": "\u003cp>Watch out folks: This summer may just be getting a little bit \u003cem>icy\u003c/em>.\u003c/p>\n\u003cp>Multi-platinum rapper Saweetie, who rose to fame with her hit single “Icy Girl,” is teaming up with McDonald’s to bring a little twist to her favorite menu order for her fans. Starting this week, customers across the United States can order “The Saweetie Meal,” featuring a few of the fast-food chain’s signature items—and a “Saweetie ‘N Sour” sauce.\u003c/p>\n\u003cp>https://twitter.com/Saweetie/status/1424809356063764482\u003c/p>\n\u003cp>“McDonald’s and I run deep—from growing up back in Hayward, California, all through my college days—so I had to bring my icy gang in on my all-time favorites,” Saweetie, whose real name is Diamonté Harper, said\u003ca href=\"https://www.prnewswire.com/news-releases/saweetie-taps-in-for-a-new-collab-with-mcdonalds-usa-unveiling-her-signature-order-301343969.html\" target=\"_blank\" rel=\"noopener noreferrer\"> in a news release\u003c/a>.\u003c/p>\n\u003cp>The company’s partnership with the rapper is just the latest example of major brands, from Adidas to Cadillac, reaching out to diverse consumers, as the nation continues to recover from the racial turmoil following George Floyd’s murder last summer.\u003c/p>\n\u003ch3>Saweetie’s promotion joins a variety of diverse artists\u003c/h3>\n\u003cp>Saweetie marks the first female musician, and the first African-American female musician, to have a celebrity menu collaboration with McDonald’s since the company kicked off its \u003ca href=\"https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/press-releases.alistair-btsmeal.html\" target=\"_blank\" rel=\"noopener noreferrer\">Famous Orders program in 2020\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Previous limited-time meals introduced by the company featured a wide variety of celebrities, including last September’s meal with rapper \u003ca href=\"https://www.npr.org/2020/09/17/913880991/mcdonalds-runs-low-on-ingredients-for-travis-scott-quarter-pounder\" target=\"_blank\" rel=\"noopener noreferrer\">Travis Scott\u003c/a>, last October’s meal with reggaeton artist\u003ca href=\"https://www.npr.org/sections/altlatino/2018/05/24/613004703/j-balvin-wont-settle-for-anything-less-than-world-domination\" target=\"_blank\" rel=\"noopener noreferrer\"> J Balvin\u003c/a> and, most recently, this summer’s meal with the \u003ca href=\"https://www.npr.org/2021/05/27/1000786862/k-pop-group-bts-and-mcdonalds-launch-exclusive-meal-and-clothing-line\" target=\"_blank\" rel=\"noopener noreferrer\">South Korean pop band BTS\u003c/a>.\u003c/p>\n\u003cp>[aside postid='arts_13881731']The celebrity-inspired meals have been a hit for the fast-food chain. McDonald’s President and CEO Chris Kempczinski hinted this month that more celebrity meals may be coming, according to \u003cem>\u003ca href=\"https://www.usatoday.com/story/money/food/2021/07/29/mcdonalds-saweetie-menu-meal-celebrity-famous-orders/5409895001/\" target=\"_blank\" rel=\"noopener noreferrer\">USA Today\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>In May, McDonald’s announced \u003ca href=\"https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/press-releases.diverse-owned-media.html\">new investments in diverse-owned media \u003c/a>content for the company in an effort to further reflect its diverse customers, workers and communities in its marketing.\u003c/p>\n\u003cp>Over the next four years, the company says it will allocate advertising dollars to diverse-owned media companies, production houses and content creators. With Black-owned properties specifically, McDonald’s says its diverse-owned media partners will increase from 2% to 5% of the company’s national advertising spending over time.\u003c/p>\n\u003ch3>Representation of diversity is on the rise among major brands\u003c/h3>\n\u003cp>In the past year, many brands and companies have become noticeably more inclusive, featuring more Black and other minorities in their ads and marketing materials as a way to take a stand against racism.\u003c/p>\n\u003cp>Following George Floyd’s murder last May, companies across the globe began issuing various calls to action—including more diversity in advertising, increased spending on diverse companies and investing a greater amount of money in minority-owned media companies—in an effort to connect with Black and brown consumers.\u003c/p>\n\u003cp>“With the uprising and the advocacy and the demands after the murder of George Floyd, really there’s been a spotlight shining on the importance of highlighting and making space for Black people, specifically Black women,” said Alfredo Del Cid, head of learning and development at Collective, a diversity, equity and inclusion consulting firm.\u003c/p>\n\u003cp>A number of major brands have struck deals with major Black celebrities in an effort to maintain and expand their consumers of color.\u003c/p>\n\u003cp>Earlier this year, Uber Eats partnered with \u003ca href=\"https://adage.com/creativity/work/simone-biles-and-jonathan-van-ness-are-duo-you-never-realized-you-needed-uber-eats-matchup-ads/2288491\" target=\"_blank\" rel=\"noopener noreferrer\">Olympian Simone Biles\u003c/a>, featuring the star gymnast in its ads and TV commercials around the time of the Tokyo Olympics.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=6VKeiNjM-AM\u003c/p>\n\u003cp>\u003ca href=\"https://media.cadillac.com/media/us/en/cadillac/vehicles/ct4-v/2021.detail.html/content/Pages/news/us/en/2020/sep/0930-cadillac-technologies.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cadillac partnered with award-winning actress\u003c/a> Regina King, naming her a brand ambassador and the star for its campaign for the newest line of the Escalade SUV.\u003c/p>\n\u003cp>And \u003ca href=\"https://news.adidas.com/originals/ivy-park-rodeo--fourth-ivy-park-collection-with-beyonc-/s/2fc39fb5-18b9-45bb-a0de-045df1212125\" target=\"_blank\" rel=\"noopener noreferrer\">Beyoncé partnered with Adidas\u003c/a> to launch her “Ivy Park” clothing collection.\u003c/p>\n\u003cp>“There’s all of these ways that these partnerships are coming together that influence the consumer—because the consumer is ultimately interested in trust, right?” said Christina Ferraz, founder and head consultant of marketing agency Thirty6five.\u003c/p>\n\u003cp>“That trust with the brand is what’s going to make them invest in the brand. When they see that that brand is doing what they want,” they said.\u003c/p>\n\u003ch3>In a social media world, brands are being held accountable\u003c/h3>\n\u003cp>So far in 2021, large brands are continuing their commitment to invest more of their budgets in minority-owned companies.\u003c/p>\n\u003cp>[aside postid='arts_13898881']General Motors \u003ca href=\"https://plants.gm.com/media/us/en/gm/home.detail.html/content/Pages/news/us/en/2021/apr/0423-gm.html\" target=\"_blank\" rel=\"noopener noreferrer\">announced in April\u003c/a> significant changes to its model for partnering with diverse-owned and diverse-targeted media—allocating 2% of its ad spending in Black-owned media in 2021, and 4% in 2022, with a goal of reaching 8% by 2025.\u003c/p>\n\u003cp>And in June, Coca-Cola pledged to double its ad spending with minority-owned media, saying it will be five times higher in 2021 than a year earlier, \u003ca href=\"https://www.coca-colacompany.com/press-releases/minority-owned-media-spending\" target=\"_blank\" rel=\"noopener noreferrer\">according to a news release.\u003c/a>\u003c/p>\n\u003cp>Ferraz says that in the social-media era, companies and their reputations with diverse consumers are in increasingly intense spotlight.\u003c/p>\n\u003cp>“Brands now have to be held accountable in a way that they’ve never been held accountable before,” they said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Editor’s note: \u003c/strong>\u003c/em>\u003cem>McDonald’s is among NPR’s financial supporters.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=As+Brands+Reach+For+Diverse+Customers%2C+McDonald%27s+Launches+A+Saweetie+Celebrity+Meal&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Watch out folks: This summer may just be getting a little bit \u003cem>icy\u003c/em>.\u003c/p>\n\u003cp>Multi-platinum rapper Saweetie, who rose to fame with her hit single “Icy Girl,” is teaming up with McDonald’s to bring a little twist to her favorite menu order for her fans. Starting this week, customers across the United States can order “The Saweetie Meal,” featuring a few of the fast-food chain’s signature items—and a “Saweetie ‘N Sour” sauce.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>“McDonald’s and I run deep—from growing up back in Hayward, California, all through my college days—so I had to bring my icy gang in on my all-time favorites,” Saweetie, whose real name is Diamonté Harper, said\u003ca href=\"https://www.prnewswire.com/news-releases/saweetie-taps-in-for-a-new-collab-with-mcdonalds-usa-unveiling-her-signature-order-301343969.html\" target=\"_blank\" rel=\"noopener noreferrer\"> in a news release\u003c/a>.\u003c/p>\n\u003cp>The company’s partnership with the rapper is just the latest example of major brands, from Adidas to Cadillac, reaching out to diverse consumers, as the nation continues to recover from the racial turmoil following George Floyd’s murder last summer.\u003c/p>\n\u003ch3>Saweetie’s promotion joins a variety of diverse artists\u003c/h3>\n\u003cp>Saweetie marks the first female musician, and the first African-American female musician, to have a celebrity menu collaboration with McDonald’s since the company kicked off its \u003ca href=\"https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/press-releases.alistair-btsmeal.html\" target=\"_blank\" rel=\"noopener noreferrer\">Famous Orders program in 2020\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Previous limited-time meals introduced by the company featured a wide variety of celebrities, including last September’s meal with rapper \u003ca href=\"https://www.npr.org/2020/09/17/913880991/mcdonalds-runs-low-on-ingredients-for-travis-scott-quarter-pounder\" target=\"_blank\" rel=\"noopener noreferrer\">Travis Scott\u003c/a>, last October’s meal with reggaeton artist\u003ca href=\"https://www.npr.org/sections/altlatino/2018/05/24/613004703/j-balvin-wont-settle-for-anything-less-than-world-domination\" target=\"_blank\" rel=\"noopener noreferrer\"> J Balvin\u003c/a> and, most recently, this summer’s meal with the \u003ca href=\"https://www.npr.org/2021/05/27/1000786862/k-pop-group-bts-and-mcdonalds-launch-exclusive-meal-and-clothing-line\" target=\"_blank\" rel=\"noopener noreferrer\">South Korean pop band BTS\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The celebrity-inspired meals have been a hit for the fast-food chain. McDonald’s President and CEO Chris Kempczinski hinted this month that more celebrity meals may be coming, according to \u003cem>\u003ca href=\"https://www.usatoday.com/story/money/food/2021/07/29/mcdonalds-saweetie-menu-meal-celebrity-famous-orders/5409895001/\" target=\"_blank\" rel=\"noopener noreferrer\">USA Today\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>In May, McDonald’s announced \u003ca href=\"https://corporate.mcdonalds.com/corpmcd/en-us/our-stories/article/press-releases.diverse-owned-media.html\">new investments in diverse-owned media \u003c/a>content for the company in an effort to further reflect its diverse customers, workers and communities in its marketing.\u003c/p>\n\u003cp>Over the next four years, the company says it will allocate advertising dollars to diverse-owned media companies, production houses and content creators. With Black-owned properties specifically, McDonald’s says its diverse-owned media partners will increase from 2% to 5% of the company’s national advertising spending over time.\u003c/p>\n\u003ch3>Representation of diversity is on the rise among major brands\u003c/h3>\n\u003cp>In the past year, many brands and companies have become noticeably more inclusive, featuring more Black and other minorities in their ads and marketing materials as a way to take a stand against racism.\u003c/p>\n\u003cp>Following George Floyd’s murder last May, companies across the globe began issuing various calls to action—including more diversity in advertising, increased spending on diverse companies and investing a greater amount of money in minority-owned media companies—in an effort to connect with Black and brown consumers.\u003c/p>\n\u003cp>“With the uprising and the advocacy and the demands after the murder of George Floyd, really there’s been a spotlight shining on the importance of highlighting and making space for Black people, specifically Black women,” said Alfredo Del Cid, head of learning and development at Collective, a diversity, equity and inclusion consulting firm.\u003c/p>\n\u003cp>A number of major brands have struck deals with major Black celebrities in an effort to maintain and expand their consumers of color.\u003c/p>\n\u003cp>Earlier this year, Uber Eats partnered with \u003ca href=\"https://adage.com/creativity/work/simone-biles-and-jonathan-van-ness-are-duo-you-never-realized-you-needed-uber-eats-matchup-ads/2288491\" target=\"_blank\" rel=\"noopener noreferrer\">Olympian Simone Biles\u003c/a>, featuring the star gymnast in its ads and TV commercials around the time of the Tokyo Olympics.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/6VKeiNjM-AM'\n title='//www.youtube.com/embed/6VKeiNjM-AM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003ca href=\"https://media.cadillac.com/media/us/en/cadillac/vehicles/ct4-v/2021.detail.html/content/Pages/news/us/en/2020/sep/0930-cadillac-technologies.html\" target=\"_blank\" rel=\"noopener noreferrer\">Cadillac partnered with award-winning actress\u003c/a> Regina King, naming her a brand ambassador and the star for its campaign for the newest line of the Escalade SUV.\u003c/p>\n\u003cp>And \u003ca href=\"https://news.adidas.com/originals/ivy-park-rodeo--fourth-ivy-park-collection-with-beyonc-/s/2fc39fb5-18b9-45bb-a0de-045df1212125\" target=\"_blank\" rel=\"noopener noreferrer\">Beyoncé partnered with Adidas\u003c/a> to launch her “Ivy Park” clothing collection.\u003c/p>\n\u003cp>“There’s all of these ways that these partnerships are coming together that influence the consumer—because the consumer is ultimately interested in trust, right?” said Christina Ferraz, founder and head consultant of marketing agency Thirty6five.\u003c/p>\n\u003cp>“That trust with the brand is what’s going to make them invest in the brand. When they see that that brand is doing what they want,” they said.\u003c/p>\n\u003ch3>In a social media world, brands are being held accountable\u003c/h3>\n\u003cp>So far in 2021, large brands are continuing their commitment to invest more of their budgets in minority-owned companies.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>General Motors \u003ca href=\"https://plants.gm.com/media/us/en/gm/home.detail.html/content/Pages/news/us/en/2021/apr/0423-gm.html\" target=\"_blank\" rel=\"noopener noreferrer\">announced in April\u003c/a> significant changes to its model for partnering with diverse-owned and diverse-targeted media—allocating 2% of its ad spending in Black-owned media in 2021, and 4% in 2022, with a goal of reaching 8% by 2025.\u003c/p>\n\u003cp>And in June, Coca-Cola pledged to double its ad spending with minority-owned media, saying it will be five times higher in 2021 than a year earlier, \u003ca href=\"https://www.coca-colacompany.com/press-releases/minority-owned-media-spending\" target=\"_blank\" rel=\"noopener noreferrer\">according to a news release.\u003c/a>\u003c/p>\n\u003cp>Ferraz says that in the social-media era, companies and their reputations with diverse consumers are in increasingly intense spotlight.\u003c/p>\n\u003cp>“Brands now have to be held accountable in a way that they’ve never been held accountable before,” they said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>\u003cstrong>Editor’s note: \u003c/strong>\u003c/em>\u003cem>McDonald’s is among NPR’s financial supporters.\u003c/em>\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=As+Brands+Reach+For+Diverse+Customers%2C+McDonald%27s+Launches+A+Saweetie+Celebrity+Meal&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n\u003c/div>\u003c/p>",
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"title": "How the Bay Area Reshaped a Classic Soundtrack",
"headTitle": "How the Bay Area Reshaped a Classic Soundtrack | KQED",
"content": "\u003cp>\u003cspan style=\"font-weight: 400\">After lobbing a baseball over home plate for the \u003ca href=\"https://twitter.com/EMPIRE/status/1414996810804862978\" target=\"_blank\" rel=\"noopener noreferrer\">ceremonial first pitch\u003c/a> at the San Francisco Giants game last week, rapper and producer \u003ca href=\"https://www.instagram.com/p_lo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> was on the red carpet Monday in Los Angeles for the world premiere of \u003cem>Space Jam: A New Legacy.\u003c/em> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The film, in theaters and on HBO Max this Friday, is produced by the Bay Area’s own Ryan Coogler. Alongside appearances from LeBron James, Bugs Bunny, Diana Taurasi and Porky Pig, \u003c/span>Oakland-raised superstar actress Zendaya voices the role of Lola Bunny and \u003cspan>Oakland-grown NBA superstar Damian Lillard voices the character of Chronos—a play off of his “Dame Time” moniker. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And the Bay Area connection hardly stops there: the soundtrack to what’s expected to be one of the biggest blockbusters of the summer boasts a handful of Bay Area names, including P-Lo, who produced and is featured on the track “\u003ca href=\"https://www.youtube.com/watch?v=ubfqo-7XvqI\" target=\"_blank\" rel=\"noopener noreferrer\">About That Time\u003c/a>.”\u003c/span>\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=ubfqo-7XvqI\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The way it came to be was really quite simple, P-Lo tells me. \u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Proximity Media’s co-head of music and marketing, Archie Davis, contacted P-Lo’s manager Stretch. Soon after, P-Lo was shown the rough version of a scene in the movie with Damian Lillard’s character, and was told, “We need a song for this scene, and we want to sample a classic Bay Area song.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The sample he chose for “About That Time” was from Too $hort’s 2003 hit, “Burn Rubber.” “It’s probably one of my favorite songs of all time, top five songs,” P-Lo tells me. “When they’re dropping my casket, I wouldn’t mind them playing ‘Burn Rubber,’ know what I’m saying?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">A certain amount of pressure comes with reworking such a beloved track, but for P-Lo, the moment deserved that amount of pressure. “To bring back a classic song that means so much to us—and it’s actually in the movie, not just on the soundtrack—being able to bring that sound into the movie, with Dame being from Oakland, means something,” says P-Lo.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900010\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/GettyImages-1328432641-800x534.jpg\" alt='G-Eazy, P-Lo and Kossisko attend the premiere of Warner Bros \"Space Jam: A New Legacy\" at Regal LA Live on July 12, 2021 in Los Angeles, California. ' width=\"800\" height=\"534\" class=\"size-medium wp-image-13900010\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">G-Eazy, P-Lo and Kossisko attend the premiere of Warner Bros “Space Jam: A New Legacy” at Regal LA Live on July 12, 2021 in Los Angeles, California. \u003ccite>(Emma McIntyre/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We Win,” a track featuring Lil Baby and Kirk Franklin is the lead single from the album. National artists like the Jonas Brothers, Salt-N-Pepa and Lil Uzi Vert are included on the soundtrack’s roster. But a conspicuous amount of Bay Area artists are sprinkled throughout the lineup, including \u003ca href=\"https://www.instagram.com/saweetie/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Saweetie\u003c/a>, \u003ca href=\"https://www.instagram.com/24kgoldn/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">24kGoldn\u003c/a> and \u003ca href=\"https://www.instagram.com/duckwrth/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Duckwrth\u003c/a>, who all spend time between L.A. and the Bay. The East Bay’s \u003ca href=\"https://www.instagram.com/therealsymba/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Symba\u003c/a> appears on a track with John Legend and Chance The Rapper, while Richmond’s \u003ca href=\"https://www.instagram.com/whitedave/\" target=\"_blank\" rel=\"noopener noreferrer\">White Dave\u003c/a> handles the final verse on the aforementioned P-Lo produced “About That Time,” which also features \u003ca href=\"https://www.instagram.com/g_eazy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">G-Eazy\u003c/a> and Damian Lillard, who records under the name Dame D.O.L.L.A.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It shows how many great things are happening in the Bay,” says P-Lo. “I don’t make the same music that 24KGoldn makes, or 24KGoldn doesn’t make the same music that Symba makes, or G-Eazy, or Saweetie, or whoever. It just shows that we’re hitting them from all different angles, and I’m just super excited that the Bay was able to show their ass on this, you know?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave says the \u003cem>Space Jam: A New Legacy\u003c/em> soundtrack feels like “a coming out party” for the artists on the album, even though there are a lot of seasoned veterans on it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave (real name Noah Coogler, the brother of producer Ryan Coogler) says his involvement happened fairly simply: P-Lo sent the beat to his management team, White Dave reviewed it and laid something down. After White Dave filed his verse, he received a semi-finished copy of the track, and “I was like, ‘This song is going crazy’,” he says. A couple weeks later, White Dave got paperwork letting him know it was going to be in the soundtrack. His mind was blown. “I had no idea that I was contributing to something that was going to be that major,” he tells me during a phone call earlier this week.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave, whose song “Grizzly” is featured in \u003ca href=\"https://www.youtube.com/watch?v=JiHt8FnNFXc\" target=\"_blank\" rel=\"noopener noreferrer\">a Jabbawockeez video\u003c/a> that’s received over a million views since February, \u003c/span>\u003cspan style=\"font-weight: 400\">still hasn’t processed being part of the \u003cem>Space Jam\u003c/em> sequel. “I don’t make a big deal about things, I just try to keep things in perspective and move on to the next job,” he says. “But!” he emphasizes, “It feels remarkable. Obviously \u003cem>Space Jam\u003c/em> has had a huge impact on my life growing up, to be a part of the reboot is bigger than big.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900011\" class=\"wp-caption aligncenter\" style=\"max-width: 480px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/slack-imgs.jpg\" alt=\"Symba and LeBron James at the 'Space Jam: A New Legacy' premiere at LA Live in Los Angeles.\" width=\"480\" height=\"600\" class=\"size-full wp-image-13900011\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/slack-imgs.jpg 480w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/slack-imgs-160x200.jpg 160w\" sizes=\"(max-width: 480px) 100vw, 480px\">\u003cfigcaption class=\"wp-caption-text\">Symba and LeBron James at the ‘Space Jam: A New Legacy’ premiere at LA Live in Los Angeles. \u003ccite>(Courtesy Symba)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Symba says he struggled with holding in his excitement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“You don’t want to tell nobody, in case the song doesn’t make it or if there’s clearance issues, or whatever. So, it just feels good for it to be out,” Symba tells me over the phone.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Despite revamping one of the most memorable soundtracks of a generation—an album that brought nearly 10 songs to the Billboard’s Top 10, sold \u003ca href=\"https://www.billboard.com/articles/columns/tv-film/9591375/space-jam-a-new-legacy-soundtrack-inside-look/\" target=\"_blank\" rel=\"noopener noreferrer\">4.7 million copies,\u003c/a> and had millions of American kids \u003ca href=\"https://www.youtube.com/results?search_query=i+believe+i+can+fly+graduation+elementary+school\" target=\"_blank\" rel=\"noopener noreferrer\">singing about believing in the ability to fly at elementary school graduations\u003c/a>—Symba says he didn’t feel too much pressure. \u003c/span>\u003c/p>\n\u003cp>His friend and producer Oak was working on a track with Chance The Rapper, and needed someone to fill-in the gaps of the hook. “(Oak) was just singing the hook, ‘Pull the ground from out under me, if you want to see me fly,'” says Symba. “And I’m thinking: it doesn’t need to be something that rhymes, it’s something that needs to be a statement.”\u003c/p>\n\u003cp>He thought about the story of LeBron James, his friend and business partner Maverick Carter, and their business, \u003ca href=\"https://www.forbes.com/companies/klutch-sports-group/?sh=7968e3e65de4\" target=\"_blank\" rel=\"noopener noreferrer\">Klutch Sports\u003c/a>.\u003c/p>\n\u003cp>The words “Look in the sky, the air up here is so clear / We clearly on top” came to Symba. From there, he says, “I started thinking, ‘What would I say next if I was LeBron? How did I get to the top?'”\u003c/p>\n\u003cp>[aside postID='arts_13884595']“We built this thing from where the ground’s at, it’s our time to take flight. We cleared for takeoff,” wrote Symba, who late last year garnered attention for his \u003ca href=\"https://www.youtube.com/watch?v=bmvMjPiOVbg\" target=\"_blank\" rel=\"noopener noreferrer\">LA Leakers freestyle\u003c/a> (which \u003ca href=\"https://www.xxlmag.com/symba-interview-the-break/\" target=\"_blank\" rel=\"noopener noreferrer\">LeBron James shared on social media\u003c/a>). “Oak looked at me,” he adds, and “he was like ‘Bro, you might as well do a verse too.'”\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Symba got a surprise when he heard the final track. “About four months later they sent me a version of it with John Legend,” says Symba. “And that’s when I was like ‘Ohhhhh shit, John Legend!'”\u003c/span>\u003c/p>\n\u003cp>This is a big moment for Bay Area talent, Symba says, because he’s seen artists who came before him hit a ceiling. A local lack of entertainment industry infrastructure, mismanagement and a shortage of resources have all led to artists not being able to reach higher platforms, he says.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“You do the Petaluma show, you go to Fresno a few times, up to Chico and you pretty much done it all. You do the same shows over and over and people get tired of seeing you,” says Symba, noting the importance of Bay Area artists being in L.A. where there are much bigger opportunities. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“There’s a lot of us (in L.A.) pushing the Bay Area forward,” says Symba. “That’s why we go so hard, we always dance the way we do, and yell ‘Bay Area’—because we know how hard it is to get here. We scream that to let everybody on the other side know it’s possible.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900009\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/GettyImages-1326217891-800x548.jpg\" alt=\"P-Lo and G-Eazy (L-R) attend the 'Space Jam: A New Legacy' party at Six Flags Magic Mountain on June 29, 2021 in Valencia, California. \" width=\"800\" height=\"548\" class=\"size-medium wp-image-13900009\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-800x548.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-1020x699.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-160x110.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-768x527.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo and G-Eazy (L-R) attend the ‘Space Jam: A New Legacy’ party at Six Flags Magic Mountain on June 29, 2021 in Valencia, California. \u003ccite>(Matt Winkelmeyer/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Archie Davis, who co-executive produced the music and soundtrack to the film alongside Ludwig Göransson, tells me to look at all of Ryan Coogler’s work: \u003cspan style=\"font-weight: 400\">“There’s a Bay Area ode in all of his films.”\u003c/span>\u003c/p>\n\u003cp>So it was a no-brainer to include the sound of the Bay in this film—especially for Dame Lillard’s part.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Over the phone, Davis, who is from Fresno, tells me the specific moment the seed was planted for the “About That Time” song. “I was watching Dame play \u003ca href=\"https://www.kqed.org/arts/13884595/professional-bubble-ball-at-the-nba-and-wnba-is-leading-by-example\" rel=\"noopener noreferrer\" target=\"_blank\">in the bubble\u003c/a>,” Davis says, in reference to the 2020 NBA season. “‘Blow The Whistle’ came on, and I watched him go dumb on the court.” \u003c/span>\u003c/p>\n\u003cp>He knew he needed to emulate that in the film, so he reached out to P-Lo.\u003c/p>\n\u003cp>Davis adds that Saweetie, White Dave and others were natural fits, and Symba has written for so many soundtracks he couldn’t pass him up.\u003c/p>\n\u003cp>“\u003cspan style=\"font-weight: 400\">Once we looked up, we had racked ’em up,” Davis says about the amount of Bay Area artists on the soundtrack. \u003c/span>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>In terms of what this says about the marketability of current Bay Area artists? Davis says it’s like that Andre 3000 quote—”The south got something to say”—except this time, it’s the Bay.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">After lobbing a baseball over home plate for the \u003ca href=\"https://twitter.com/EMPIRE/status/1414996810804862978\" target=\"_blank\" rel=\"noopener noreferrer\">ceremonial first pitch\u003c/a> at the San Francisco Giants game last week, rapper and producer \u003ca href=\"https://www.instagram.com/p_lo/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">P-Lo\u003c/a> was on the red carpet Monday in Los Angeles for the world premiere of \u003cem>Space Jam: A New Legacy.\u003c/em> \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The film, in theaters and on HBO Max this Friday, is produced by the Bay Area’s own Ryan Coogler. Alongside appearances from LeBron James, Bugs Bunny, Diana Taurasi and Porky Pig, \u003c/span>Oakland-raised superstar actress Zendaya voices the role of Lola Bunny and \u003cspan>Oakland-grown NBA superstar Damian Lillard voices the character of Chronos—a play off of his “Dame Time” moniker. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">And the Bay Area connection hardly stops there: the soundtrack to what’s expected to be one of the biggest blockbusters of the summer boasts a handful of Bay Area names, including P-Lo, who produced and is featured on the track “\u003ca href=\"https://www.youtube.com/watch?v=ubfqo-7XvqI\" target=\"_blank\" rel=\"noopener noreferrer\">About That Time\u003c/a>.”\u003c/span>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/ubfqo-7XvqI'\n title='//www.youtube.com/embed/ubfqo-7XvqI'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-weight: 400\">The way it came to be was really quite simple, P-Lo tells me. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Proximity Media’s co-head of music and marketing, Archie Davis, contacted P-Lo’s manager Stretch. Soon after, P-Lo was shown the rough version of a scene in the movie with Damian Lillard’s character, and was told, “We need a song for this scene, and we want to sample a classic Bay Area song.” \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">The sample he chose for “About That Time” was from Too $hort’s 2003 hit, “Burn Rubber.” “It’s probably one of my favorite songs of all time, top five songs,” P-Lo tells me. “When they’re dropping my casket, I wouldn’t mind them playing ‘Burn Rubber,’ know what I’m saying?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">A certain amount of pressure comes with reworking such a beloved track, but for P-Lo, the moment deserved that amount of pressure. “To bring back a classic song that means so much to us—and it’s actually in the movie, not just on the soundtrack—being able to bring that sound into the movie, with Dame being from Oakland, means something,” says P-Lo.\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900010\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/GettyImages-1328432641-800x534.jpg\" alt='G-Eazy, P-Lo and Kossisko attend the premiere of Warner Bros \"Space Jam: A New Legacy\" at Regal LA Live on July 12, 2021 in Los Angeles, California. ' width=\"800\" height=\"534\" class=\"size-medium wp-image-13900010\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1328432641.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">G-Eazy, P-Lo and Kossisko attend the premiere of Warner Bros “Space Jam: A New Legacy” at Regal LA Live on July 12, 2021 in Los Angeles, California. \u003ccite>(Emma McIntyre/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We Win,” a track featuring Lil Baby and Kirk Franklin is the lead single from the album. National artists like the Jonas Brothers, Salt-N-Pepa and Lil Uzi Vert are included on the soundtrack’s roster. But a conspicuous amount of Bay Area artists are sprinkled throughout the lineup, including \u003ca href=\"https://www.instagram.com/saweetie/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Saweetie\u003c/a>, \u003ca href=\"https://www.instagram.com/24kgoldn/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">24kGoldn\u003c/a> and \u003ca href=\"https://www.instagram.com/duckwrth/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Duckwrth\u003c/a>, who all spend time between L.A. and the Bay. The East Bay’s \u003ca href=\"https://www.instagram.com/therealsymba/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Symba\u003c/a> appears on a track with John Legend and Chance The Rapper, while Richmond’s \u003ca href=\"https://www.instagram.com/whitedave/\" target=\"_blank\" rel=\"noopener noreferrer\">White Dave\u003c/a> handles the final verse on the aforementioned P-Lo produced “About That Time,” which also features \u003ca href=\"https://www.instagram.com/g_eazy/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">G-Eazy\u003c/a> and Damian Lillard, who records under the name Dame D.O.L.L.A.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“It shows how many great things are happening in the Bay,” says P-Lo. “I don’t make the same music that 24KGoldn makes, or 24KGoldn doesn’t make the same music that Symba makes, or G-Eazy, or Saweetie, or whoever. It just shows that we’re hitting them from all different angles, and I’m just super excited that the Bay was able to show their ass on this, you know?”\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave says the \u003cem>Space Jam: A New Legacy\u003c/em> soundtrack feels like “a coming out party” for the artists on the album, even though there are a lot of seasoned veterans on it.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave (real name Noah Coogler, the brother of producer Ryan Coogler) says his involvement happened fairly simply: P-Lo sent the beat to his management team, White Dave reviewed it and laid something down. After White Dave filed his verse, he received a semi-finished copy of the track, and “I was like, ‘This song is going crazy’,” he says. A couple weeks later, White Dave got paperwork letting him know it was going to be in the soundtrack. His mind was blown. “I had no idea that I was contributing to something that was going to be that major,” he tells me during a phone call earlier this week.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">White Dave, whose song “Grizzly” is featured in \u003ca href=\"https://www.youtube.com/watch?v=JiHt8FnNFXc\" target=\"_blank\" rel=\"noopener noreferrer\">a Jabbawockeez video\u003c/a> that’s received over a million views since February, \u003c/span>\u003cspan style=\"font-weight: 400\">still hasn’t processed being part of the \u003cem>Space Jam\u003c/em> sequel. “I don’t make a big deal about things, I just try to keep things in perspective and move on to the next job,” he says. “But!” he emphasizes, “It feels remarkable. Obviously \u003cem>Space Jam\u003c/em> has had a huge impact on my life growing up, to be a part of the reboot is bigger than big.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900011\" class=\"wp-caption aligncenter\" style=\"max-width: 480px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/slack-imgs.jpg\" alt=\"Symba and LeBron James at the 'Space Jam: A New Legacy' premiere at LA Live in Los Angeles.\" width=\"480\" height=\"600\" class=\"size-full wp-image-13900011\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/slack-imgs.jpg 480w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/slack-imgs-160x200.jpg 160w\" sizes=\"(max-width: 480px) 100vw, 480px\">\u003cfigcaption class=\"wp-caption-text\">Symba and LeBron James at the ‘Space Jam: A New Legacy’ premiere at LA Live in Los Angeles. \u003ccite>(Courtesy Symba)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Symba says he struggled with holding in his excitement. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“You don’t want to tell nobody, in case the song doesn’t make it or if there’s clearance issues, or whatever. So, it just feels good for it to be out,” Symba tells me over the phone.\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Despite revamping one of the most memorable soundtracks of a generation—an album that brought nearly 10 songs to the Billboard’s Top 10, sold \u003ca href=\"https://www.billboard.com/articles/columns/tv-film/9591375/space-jam-a-new-legacy-soundtrack-inside-look/\" target=\"_blank\" rel=\"noopener noreferrer\">4.7 million copies,\u003c/a> and had millions of American kids \u003ca href=\"https://www.youtube.com/results?search_query=i+believe+i+can+fly+graduation+elementary+school\" target=\"_blank\" rel=\"noopener noreferrer\">singing about believing in the ability to fly at elementary school graduations\u003c/a>—Symba says he didn’t feel too much pressure. \u003c/span>\u003c/p>\n\u003cp>His friend and producer Oak was working on a track with Chance The Rapper, and needed someone to fill-in the gaps of the hook. “(Oak) was just singing the hook, ‘Pull the ground from out under me, if you want to see me fly,'” says Symba. “And I’m thinking: it doesn’t need to be something that rhymes, it’s something that needs to be a statement.”\u003c/p>\n\u003cp>He thought about the story of LeBron James, his friend and business partner Maverick Carter, and their business, \u003ca href=\"https://www.forbes.com/companies/klutch-sports-group/?sh=7968e3e65de4\" target=\"_blank\" rel=\"noopener noreferrer\">Klutch Sports\u003c/a>.\u003c/p>\n\u003cp>The words “Look in the sky, the air up here is so clear / We clearly on top” came to Symba. From there, he says, “I started thinking, ‘What would I say next if I was LeBron? How did I get to the top?'”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“We built this thing from where the ground’s at, it’s our time to take flight. We cleared for takeoff,” wrote Symba, who late last year garnered attention for his \u003ca href=\"https://www.youtube.com/watch?v=bmvMjPiOVbg\" target=\"_blank\" rel=\"noopener noreferrer\">LA Leakers freestyle\u003c/a> (which \u003ca href=\"https://www.xxlmag.com/symba-interview-the-break/\" target=\"_blank\" rel=\"noopener noreferrer\">LeBron James shared on social media\u003c/a>). “Oak looked at me,” he adds, and “he was like ‘Bro, you might as well do a verse too.'”\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Symba got a surprise when he heard the final track. “About four months later they sent me a version of it with John Legend,” says Symba. “And that’s when I was like ‘Ohhhhh shit, John Legend!'”\u003c/span>\u003c/p>\n\u003cp>This is a big moment for Bay Area talent, Symba says, because he’s seen artists who came before him hit a ceiling. A local lack of entertainment industry infrastructure, mismanagement and a shortage of resources have all led to artists not being able to reach higher platforms, he says.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“You do the Petaluma show, you go to Fresno a few times, up to Chico and you pretty much done it all. You do the same shows over and over and people get tired of seeing you,” says Symba, noting the importance of Bay Area artists being in L.A. where there are much bigger opportunities. \u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">“There’s a lot of us (in L.A.) pushing the Bay Area forward,” says Symba. “That’s why we go so hard, we always dance the way we do, and yell ‘Bay Area’—because we know how hard it is to get here. We scream that to let everybody on the other side know it’s possible.”\u003c/span>\u003c/p>\n\u003cfigure id=\"attachment_13900009\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/07/GettyImages-1326217891-800x548.jpg\" alt=\"P-Lo and G-Eazy (L-R) attend the 'Space Jam: A New Legacy' party at Six Flags Magic Mountain on June 29, 2021 in Valencia, California. \" width=\"800\" height=\"548\" class=\"size-medium wp-image-13900009\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-800x548.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-1020x699.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-160x110.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891-768x527.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/07/GettyImages-1326217891.jpg 1024w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">P-Lo and G-Eazy (L-R) attend the ‘Space Jam: A New Legacy’ party at Six Flags Magic Mountain on June 29, 2021 in Valencia, California. \u003ccite>(Matt Winkelmeyer/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Archie Davis, who co-executive produced the music and soundtrack to the film alongside Ludwig Göransson, tells me to look at all of Ryan Coogler’s work: \u003cspan style=\"font-weight: 400\">“There’s a Bay Area ode in all of his films.”\u003c/span>\u003c/p>\n\u003cp>So it was a no-brainer to include the sound of the Bay in this film—especially for Dame Lillard’s part.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">Over the phone, Davis, who is from Fresno, tells me the specific moment the seed was planted for the “About That Time” song. “I was watching Dame play \u003ca href=\"https://www.kqed.org/arts/13884595/professional-bubble-ball-at-the-nba-and-wnba-is-leading-by-example\" rel=\"noopener noreferrer\" target=\"_blank\">in the bubble\u003c/a>,” Davis says, in reference to the 2020 NBA season. “‘Blow The Whistle’ came on, and I watched him go dumb on the court.” \u003c/span>\u003c/p>\n\u003cp>He knew he needed to emulate that in the film, so he reached out to P-Lo.\u003c/p>\n\u003cp>Davis adds that Saweetie, White Dave and others were natural fits, and Symba has written for so many soundtracks he couldn’t pass him up.\u003c/p>\n\u003cp>“\u003cspan style=\"font-weight: 400\">Once we looked up, we had racked ’em up,” Davis says about the amount of Bay Area artists on the soundtrack. \u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In terms of what this says about the marketability of current Bay Area artists? Davis says it’s like that Andre 3000 quote—”The south got something to say”—except this time, it’s the Bay.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "5 Must-See Bay Area Artists at Rolling Loud Oakland 2019",
"headTitle": "5 Must-See Bay Area Artists at Rolling Loud Oakland 2019 | KQED",
"content": "\u003cp>When \u003ca href=\"http://www.rollingloud.com/lineup\" target=\"_blank\" rel=\"noopener\">Rolling Loud\u003c/a> founders Tariq Cherif and Matt Zingler were looking to expand their Miami rap festival to other cities across the country, they were instantly drawn to the Bay Area.\u003c/p>\n\u003cp>“T\u003cspan style=\"font-weight: 400\">he Bay Area is really one of the most influential areas of the country when it comes to the history of hip-hop—more specifically when it comes to the independent hip-hop movement,” Cherif says in a recent phone interview. “E-40 and Mac Dre were pioneers of getting out there and doing it yourself.”\u003c/span>\u003c/p>\n\u003cp>In 2017, Rolling Loud made its Bay Area debut at Shoreline Ampitheater in Mountain View, drawing thousands of hip-hop fans. A triumphant comeback at the Oakland Coliseum in 2018 featured over a dozen local artists—including E-40, Kamaiyah, P-Lo and Mozzy—in a lineup stacked with major-label stars like Travis Scott, Young Thug and Pusha T.\u003c/p>\n\u003cp>This year, Rolling Loud is back at the Coliseum Sept. 28–29 with Oakland’s own G-Eazy headlining alongside Migos, Lil Uzi Vert and Future. His placement at the top tier of the rap pantheon is a huge deal for the Bay Area, which hadn’t seen a hip-hop artist hit that level of mainstream success since E-40 and Too $hort were all over the charts 10 years ago.\u003c/p>\n\u003cp>In addition to these headliners, Rolling Loud’s savvy curation juxtaposes party rockers with street poets, emo rap with hyphy and Gen Z upstarts with veterans. Highlights from the bill include Houston twerk queen Megan Thee Stallion, Atlanta gangster-turned-activist 21 Savage and Maryland nu-metal rapper Rico Nasty, as well as local favorites like Kamaiyah, Berner and Philthy Rich. With three stages, art installations, a skate park and a basketball court, the festival offers a lot to look forward to, including the five must-see Bay Area artists you’ll find below.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>https://youtu.be/x5c2iRHlAHA\u003c/p>\n\u003cp>\u003cstrong>Saweetie\u003c/strong>\u003c/p>\n\u003cp>Long underestimated by the rap scene’s boys’ club, \u003ca href=\"https://soundcloud.com/saweetie\" target=\"_blank\" rel=\"noopener\">Saweetie\u003c/a> made the Bay Area’s 2019 song of the summer with “My Type,” a Petey Pablo-sampling dance floor anthem with X-rated lyrics. Things have only taken off from there for the Hayward- and Sacramento-raised rapper, with a debut clothing line that premiered at New York Fashion Week and collaborations with G-Eazy and City Girls. With tracks like “Icy Grl” and “Emotional,” Saweetie raps for fun-loving women who enjoy the finer things and aren’t afraid to express their sexuality.\u003c/p>\n\u003cp>https://youtu.be/I7-47-xgf0w\u003c/p>\n\u003cp>\u003cstrong>Rexx Life Raj\u003c/strong>\u003c/p>\n\u003cp>Berkeley’s \u003ca href=\"https://soundcloud.com/rexxliferaj\" target=\"_blank\" rel=\"noopener\">Rexx Life Raj\u003c/a> is a streetwise wordsmith with the voice of a gospel singer and the political awareness of a Black Panther. His low-key, contemplative rap has made him one of the freshest voices to come out of the Bay Area scene in recent years. After receiving rave reviews for his \u003cem>Father Figure 2: Flourish\u003c/em> (which made KQED Arts’ \u003ca href=\"https://www.kqed.org/arts/13817414/the-10-best-bay-area-albums-of-2017-rexx-life-raj-father-figure-2-flourish\" target=\"_blank\" rel=\"noopener\">top albums list in 2017\u003c/a>), he’s toured the country and worked with some promising up-and-coming producers, including Rico Nasty’s main collaborator Kenny Beats. Raj’s thoughtful lyrics will resonate with strivers trying to better themselves and level up their mindset.\u003c/p>\n\u003cp>https://youtu.be/FJVxiyiVflg\u003c/p>\n\u003cp>\u003cstrong>Nef the Pharaoh\u003c/strong>\u003c/p>\n\u003cp>Signed to E-40’s Sick Wid It Records, \u003ca href=\"https://soundcloud.com/nefidelaphante\" target=\"_blank\" rel=\"noopener\">Nef the Pharaoh\u003c/a> learned how to chart his path as an independent Bay Area artist from the best. While he made a splash with boastful tracks “Big Tymin” and “Bling Blaow,” beneath the surface of his discography are \u003ca href=\"https://www.kqed.org/arts/13838218/on-the-ranch-with-nef-the-pharaoh\" target=\"_blank\" rel=\"noopener\">thoughtful meditations\u003c/a> on loved ones lost too soon and the injustices of the criminal justice system. Regardless of his subject matter, Nef the Pharaoh is always brash and brutally honest, with clever lyrics that harness the hardness of the Bay Area’s mob music tradition.\u003c/p>\n\u003cp>https://youtu.be/EKZV3-wtmx8\u003c/p>\n\u003cp>\u003cstrong>Lil Kayla\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"https://soundcloud.com/thereallilkayla\" target=\"_blank\" rel=\"noopener\">Lil Kayla\u003c/a> has been too underrated for too long. In her two-minute dispatches from San Francisco’s Sunnydale projects, she bites down like a pit bull, not letting up until she nails the target of her disdain with bars worthy of a rap battle. With tracks like 2015’s “Come Getcho” and this year’s “Like Sleeze,” Kayla demolishes men’s egos and bursts the bubbles of girls who buy into their empty promises. A student of Remy Ma and Lil Kim, Lil Kayla’s street-smart verses come with a side of cynical humor.\u003c/p>\n\u003cp>https://youtu.be/E82WG2Xrc3w\u003c/p>\n\u003cp>\u003cstrong>Derek King\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Though Antioch singer \u003ca href=\"https://soundcloud.com/derekkingonline\" target=\"_blank\" rel=\"noopener\">Derek King\u003c/a> was only four years old when Sisqo released his infamous “Thong Song,” King’s “Tetris” reworks its memorable beat (cue violins) into an R&Bass jam you didn’t know you needed on your playlist. Over the last few years, the Antioch artist perfected his club-friendly sound, collaborating with Sage the Gemini and Kirko Bangz when he was still a teen. Recently, King made a mark with solo singles like “Play,” which gives a P. Diddy sample a sleek, strip club-friendly makeover, and “Cappuccino,” which harks back to the dance floor-ready R&B of Usher and B2K.\u003c/p>\n\n",
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"excerpt": "In addition to G-Eazy, Migos and Megan Thee Stallion, the festival boasts plenty of local talent. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>When \u003ca href=\"http://www.rollingloud.com/lineup\" target=\"_blank\" rel=\"noopener\">Rolling Loud\u003c/a> founders Tariq Cherif and Matt Zingler were looking to expand their Miami rap festival to other cities across the country, they were instantly drawn to the Bay Area.\u003c/p>\n\u003cp>“T\u003cspan style=\"font-weight: 400\">he Bay Area is really one of the most influential areas of the country when it comes to the history of hip-hop—more specifically when it comes to the independent hip-hop movement,” Cherif says in a recent phone interview. “E-40 and Mac Dre were pioneers of getting out there and doing it yourself.”\u003c/span>\u003c/p>\n\u003cp>In 2017, Rolling Loud made its Bay Area debut at Shoreline Ampitheater in Mountain View, drawing thousands of hip-hop fans. A triumphant comeback at the Oakland Coliseum in 2018 featured over a dozen local artists—including E-40, Kamaiyah, P-Lo and Mozzy—in a lineup stacked with major-label stars like Travis Scott, Young Thug and Pusha T.\u003c/p>\n\u003cp>This year, Rolling Loud is back at the Coliseum Sept. 28–29 with Oakland’s own G-Eazy headlining alongside Migos, Lil Uzi Vert and Future. His placement at the top tier of the rap pantheon is a huge deal for the Bay Area, which hadn’t seen a hip-hop artist hit that level of mainstream success since E-40 and Too $hort were all over the charts 10 years ago.\u003c/p>\n\u003cp>In addition to these headliners, Rolling Loud’s savvy curation juxtaposes party rockers with street poets, emo rap with hyphy and Gen Z upstarts with veterans. Highlights from the bill include Houston twerk queen Megan Thee Stallion, Atlanta gangster-turned-activist 21 Savage and Maryland nu-metal rapper Rico Nasty, as well as local favorites like Kamaiyah, Berner and Philthy Rich. With three stages, art installations, a skate park and a basketball court, the festival offers a lot to look forward to, including the five must-see Bay Area artists you’ll find below.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/x5c2iRHlAHA'\n title='//www.youtube.com/embed/x5c2iRHlAHA'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Saweetie\u003c/strong>\u003c/p>\n\u003cp>Long underestimated by the rap scene’s boys’ club, \u003ca href=\"https://soundcloud.com/saweetie\" target=\"_blank\" rel=\"noopener\">Saweetie\u003c/a> made the Bay Area’s 2019 song of the summer with “My Type,” a Petey Pablo-sampling dance floor anthem with X-rated lyrics. Things have only taken off from there for the Hayward- and Sacramento-raised rapper, with a debut clothing line that premiered at New York Fashion Week and collaborations with G-Eazy and City Girls. With tracks like “Icy Grl” and “Emotional,” Saweetie raps for fun-loving women who enjoy the finer things and aren’t afraid to express their sexuality.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/I7-47-xgf0w'\n title='//www.youtube.com/embed/I7-47-xgf0w'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Rexx Life Raj\u003c/strong>\u003c/p>\n\u003cp>Berkeley’s \u003ca href=\"https://soundcloud.com/rexxliferaj\" target=\"_blank\" rel=\"noopener\">Rexx Life Raj\u003c/a> is a streetwise wordsmith with the voice of a gospel singer and the political awareness of a Black Panther. His low-key, contemplative rap has made him one of the freshest voices to come out of the Bay Area scene in recent years. After receiving rave reviews for his \u003cem>Father Figure 2: Flourish\u003c/em> (which made KQED Arts’ \u003ca href=\"https://www.kqed.org/arts/13817414/the-10-best-bay-area-albums-of-2017-rexx-life-raj-father-figure-2-flourish\" target=\"_blank\" rel=\"noopener\">top albums list in 2017\u003c/a>), he’s toured the country and worked with some promising up-and-coming producers, including Rico Nasty’s main collaborator Kenny Beats. Raj’s thoughtful lyrics will resonate with strivers trying to better themselves and level up their mindset.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/FJVxiyiVflg'\n title='//www.youtube.com/embed/FJVxiyiVflg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Nef the Pharaoh\u003c/strong>\u003c/p>\n\u003cp>Signed to E-40’s Sick Wid It Records, \u003ca href=\"https://soundcloud.com/nefidelaphante\" target=\"_blank\" rel=\"noopener\">Nef the Pharaoh\u003c/a> learned how to chart his path as an independent Bay Area artist from the best. While he made a splash with boastful tracks “Big Tymin” and “Bling Blaow,” beneath the surface of his discography are \u003ca href=\"https://www.kqed.org/arts/13838218/on-the-ranch-with-nef-the-pharaoh\" target=\"_blank\" rel=\"noopener\">thoughtful meditations\u003c/a> on loved ones lost too soon and the injustices of the criminal justice system. Regardless of his subject matter, Nef the Pharaoh is always brash and brutally honest, with clever lyrics that harness the hardness of the Bay Area’s mob music tradition.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/EKZV3-wtmx8'\n title='//www.youtube.com/embed/EKZV3-wtmx8'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Lil Kayla\u003c/strong>\u003c/p>\n\u003cp>\u003ca href=\"https://soundcloud.com/thereallilkayla\" target=\"_blank\" rel=\"noopener\">Lil Kayla\u003c/a> has been too underrated for too long. In her two-minute dispatches from San Francisco’s Sunnydale projects, she bites down like a pit bull, not letting up until she nails the target of her disdain with bars worthy of a rap battle. With tracks like 2015’s “Come Getcho” and this year’s “Like Sleeze,” Kayla demolishes men’s egos and bursts the bubbles of girls who buy into their empty promises. A student of Remy Ma and Lil Kim, Lil Kayla’s street-smart verses come with a side of cynical humor.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/E82WG2Xrc3w'\n title='//www.youtube.com/embed/E82WG2Xrc3w'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cstrong>Derek King\u003c/strong>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Though Antioch singer \u003ca href=\"https://soundcloud.com/derekkingonline\" target=\"_blank\" rel=\"noopener\">Derek King\u003c/a> was only four years old when Sisqo released his infamous “Thong Song,” King’s “Tetris” reworks its memorable beat (cue violins) into an R&Bass jam you didn’t know you needed on your playlist. Over the last few years, the Antioch artist perfected his club-friendly sound, collaborating with Sage the Gemini and Kirko Bangz when he was still a teen. Recently, King made a mark with solo singles like “Play,” which gives a P. Diddy sample a sleek, strip club-friendly makeover, and “Cappuccino,” which harks back to the dance floor-ready R&B of Usher and B2K.\u003c/p>\n\n\u003c/div>\u003c/p>",
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