Matter, New Startup Accelarator For Media Ventures, Showcases Inaugural Class at First-Ever Demo Day

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Matter kicks off call for applications for its second class; deadline is July 28.

At the first demo day hosted by Matter, the media startup accelerator backed by KQED, The John S. and James L. Knight Foundation, and PRX, six media startups today made their case for capital and highlighted how their ventures can help build a more informed, connected, and empowered society.

Fusing public media values with the methods and mindsets of Silicon Valley entrepreneurship, Matter invests in entrepreneurs who show high potential to create media ventures that have a meaningful, positive impact on society while pursuing a sustainable, scalable, profitable business model.

For the six teams that comprise Matter’s first class, today’s presentation to a select group of investors, media executives, and mentors marked the culmination of an intense four-month program. Participants were provided with a $50,000 investment and working space in Matter's co-working facility in San Francisco’s tech-friendly SoMa neighborhood. Each team participated in a bootcamp focused on building scalable media ventures with a human-centered, prototype-driven design process, as well as a regular series of design reviews, speaker sessions, and mentoring meetings with entrepreneurs, investors, and media executives.

The six startups that presented at Matter’s first demo day address the many ways audiences consume media (reading, listening, watching, interacting) while also empowering audiences to participate and create media in their own ways. The ventures, which include participatory platforms, mobile applications, B2B media services, and content production engines, are:

  • ChannelMeter is a professional grade analytics platform for publishers and brands focused on maximizing and engaging audiences in online video.
  • InkFold is a reading list compiled automatically from your gmail that turns your friends into a reading club.
  • Mixation is a network of online TV stations that anyone can create.
  • OpenWatch is an investigative network for creating a just society through radical transparency.
  • SpokenLayer SpokenLayer unmutes the written web. We partner with publishers to turn articles into audio read by real people..
  • Zeega is revolutionizing interactive storytelling for a future beyond blogs, enabling anyone to express themselves by easily combining media from the cloud.

“I couldn’t be more proud of what these six ventures have accomplished in the last four months,” said Matter Managing Partner Corey Ford. “The goal was to have them continuously test and iterate on their venture to make it more and more relevant to their audiences and more and more viable for investors while maintaining their focus on building a more informed, connected, and empowered society. They’ve done just that.”


“Matter itself is a start-up, and today marks a major milestone in our mission to change media for good,” said Jake Shapiro, Matter Partner and CEO of PRX. “This remarkable group of entrepreneurs now forms the nucleus of Matter’s expanding community of mentors, partners, and investors.”

“KQED invested in Matter to connect public media to the Silicon Valley innovation ecosystem and attract new ideas, technologies, and creative entrepreneurs with ventures that intersect with our mission of media for the public good,” said KQED President John Boland. “All six of the start-ups participating in this first Matter demo day fit that description, and their interactions with KQED staff have been mutually beneficial. Matter is off to a great start.”

“Matter is using entrepreneurial approaches to drive innovation in public media,” said Michael Maness, Knight Foundation Vice President of Journalism and Media Innovation. “By supporting the first-ever Matter demo day, we are providing start-ups with the opportunities they need to build their ideas and contribute to a more informed society.”

Applications for Matter’s second class, which will begin in October 2013, are being accepted today through July 28, 2013.

Any media startups with multi-disciplinary teams who have early-stage prototypes,an apply.  Information sessions for potential applicants will be held in five cities over the next month: San Francisco (June 19, July 9), Boston (June 25), New York City (June 26), Washington, D.C. (June 27), and Los Angeles (July 10). For the first time, Matter will be accepting applications using AngelList. For information, application guidelines, and the schedule for Matter information sessions, go to

About Matter
Fusing public media values with Silicon Valley entrepreneurship, Matter is a start-up accelerator supporting media entrepreneurs building a more informed, connected, and empowered society. Backed by KQED, The John S. and James L. Knight Foundation, and PRX, .  Matter invest in entrepreneurs who show high potential to create media ventures that make a meaningful, positive impact on society while pursuing a sustainable, scalable, profitable business model. For more information visit

About KQED
KQED serves the people of Northern California with a public-supported alternative to commercial media. Home to the most listened-to public radio station in the nation, one of the highest rated public television services, and a leader in interactive technology, KQED takes people of all ages on journeys of exploration—exposing them to new people, places and ideas.

About the John S. and James L. Knight Foundation
Knight Foundation supports transformational ideas that promote quality journalism, advance media innovation, engage communities and foster the arts. We believe that democracy thrives when people and communities are informed and engaged. For more information, please visit

About PRX
PRX is an award-winning public media company, harnessing innovative technology to bring significant stories to millions of people. PRX operates public radio’s largest distribution marketplace, offering thousands of audio stories for broadcast and digital use, including signature PRX programs like The Moth Radio Hour. PRX mobile apps for public media include This American Life, KCRW Music Mine and Public Radio Player. For more information, please visit


For information, interviews, photos contact:
Patrick Kowalczyk,
Jason Gordon,
PKPR, 212.627.8098 (o), 917.699.6260 (m)

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