You know who Neel Kashkari is, right? The GOP gubernatorial candidate who single-handedly ended the unemployment problem in the state by living as a homeless person on the streets of Fresno for a week while getting turned down for jobs?
OK, so not so much on that, but he did manage to insinuate himself into headlines around the country with a 10-minute video of the enterprise rhetorically titled "Is California Back?" (Answer: No, it is not, at least for those seeking employment by cold calling on businesses complete with videographer in tow.)
Some may consider the political stunt unseemly or even offensive (see this open letter to Kashkari by a homeless mother on the Huffington Post). But the fact is that Kashkari, lagging Gov. Jerry Brown by 20 points and nearly running on empty in terms of campaign cash, reaped a publicity bonanza. "Within 24 hours of revealing his unorthodox six-day foray on the streets of Fresno, Kashkari hit the social media jackpot, trending on Twitter with nearly 5,000 tweets and reaping 70,000 views," wrote Carla Marinucci in the Chronicle on Monday.