California Now Has Mandatory Water Conservation in Urban Areas: How Will the New Rules Affect Your Supplier?
The measures are substantially weaker than a previous proposal after an onslaught of criticism, but they will still save enough water through 2050 to supply the state’s entire population for a year, at a cost of $4.7 billion.
California has adopted mandatory conservation rules for urban water agencies. (Miguel Gutierrez Jr./CalMatters)
Despite California’s perpetual struggles with water shortages, state regulators adopted mandatory conservation measures this week that are substantially weaker and save less water than they originally planned.
The rules, years in the making, were mandated by a package of laws that tasked state agencies with making “water conservation a California way of life (PDF).” They force 405 cities and other urban water suppliers serving about 95% of Californians to meet individualized water budgets that decline over time.
The regulations, adopted unanimously by the State Water Resources Control Board on Wednesday, usher in a new phase of mandatory conservation for California. They set long-term targets for water use that aim to account for myriad regional differences, from climate to ownership of llamas and other livestock.
The water board’s initial proposal — unveiled last year and estimated to cost $13.5 billion at the time — faced an onslaught of criticism from water suppliers and state analysts who called the rules too costly and difficult to achieve. In March, the state water agency revised its proposal to delay enforcement of the conservation targets and extend the timeline for tightening the water budgets based on outdoor residential use.
Individual residents won’t be regulated — only suppliers, who must meet their conservation targets or face fines or other penalties. The costs of complying through 2050 are now estimated at $4.7 billion — which is largely expected to be passed onto ratepayers — but water agencies and their customers will also save about $6.2 billion, in large part from buying less water, according to the agency’s analysis (PDF).
Water board staff estimate that through 2040, the measures will save 1.7 million acre-feet — enough to supply almost half the state’s population for a year. That’s about 73% less than the earlier proposal, which would have saved 6.3 million acre-feet through 2040, staff told CalMatters. Through 2050, the savings could reach about 3.9 million acre-feet — more than a year’s supply for the state’s entire population.
Local water providers told the board that the targets would still be difficult to meet and warned that the costs could hit lower- and fixed-income members of their communities especially hard. They urged the board to provide more technical assistance and funding. Still, many applauded the changes, which they said will soften impacts to customers and communities.
“Water suppliers will need to develop and implement new programs that require long-term customer behavior change and significant investments,” Chelsea Haines of the Association of California Water Agencies, which represents more than 450 public agencies, told CalMatters. “It’s an unprecedented approach that will require a level of commitment that we’ve never seen before.”
However, environmental groups and lawmakers say the weakened rules reduce and delay the water conservation that the drought-plagued state needs.
“Failing to prepare is preparing to fail,” said Heather Cooley, director of research at the Pacific Institute, a global water think-tank. “While surface reservoirs are full now, I think there’s a tendency to forget about water scarcity and drought.”
The authors of the bills that required mandatory conservation rules — former state Sen. Bob Hertzberg and Assemblymember Laura Friedman from Burbank — said in a March opinion piece that the water board’s changes “trample on the hard-won work that’s been done so far by allowing water utilities until 2035 or later to implement meaningful reductions.”
“The State Water Resources Control Board has decided to kick the can of California’s water future down the road at a time when we can least afford such inaction,” Friedman told CalMatters after the vote, adding that California must invest more in water efficiency or be forced to spend billions on wastewater recycling and desalination.
Water board Chairman Joaquin Esquivel said, “This is not a perfect regulation. We can never have a perfect regulation. But it is a significant one and moves us into a direction here into the future that we can all be proud of — and that is nation-leading.”
“The arc of conservation in this state has been an incredible one. Californians know that conservation is critical,” he said during the meeting. “What this creates is really a floor. And importantly, it’s not a policy in isolation.”
Although the rules were changed multiple times before they came up for a vote on Wednesday, the fundamental concept remains the same. Each local agency’s water budget is calculated from a combination of standards for indoor and outdoor water use at residences, certain commercial landscapes and losses like leaks. Other factors, such as livestock and recycled water, are also taken into account.
Suppliers must meet targets through a combination of rebates encouraging thriftier landscapes and appliances and rate changes penalizing thirstier water users.
A previous, more stringent version of the rule carried the hefty price tag of around $13.5 billion from lost revenues and the costs of funding rebates, infrastructure improvements and other conservation measures. The benefits of having to buy less water or scrounge for expensive new supplies were tallied at around $15.6 billion.
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At the time, the state’s Legislative Analyst questioned whether the costs were truly worth the benefits. “These doubts are particularly worrisome given we find that suppliers will face notable challenges complying with these requirements,” a January report said.
However, the water board staff told CalMatters that the staggering costs and elevated benefits were partly due to an accounting error. Combined with policy changes and new data, the latest cost estimate is about $4.7 billion, while the benefits will drop to about $6.2 billion.
Water regulators revised the proposal to delay enforcement of the conservation targets by two years until 2027 and extend the deadline for ramping down outdoor water use by five years, starting in 2035.
The rules also provide alternatives for the water suppliers that must make substantial cuts. Those required to reduce use by more than 20%, and who serve communities with household incomes below the state median, could cut use by only 1% per year and still comply, provided they meet other requirements. Those facing cuts of more than 30% could cut use by only 2% per year.
More than a third of suppliers serving about 42% of the state’s population will not need to change their water use to meet the 2035 standards — up from 18% under a previous version, according to state data. And 31%, serving about 12.5 million people, will be able to continue their current practices through 2040.
Gov. Gavin Newsom has called for Californians in cities and towns to cut water use by about 500,000 acre-feet a year starting by 2030. Under the new rules, Californians are expected to save about 235,000 acre-feet of water a year (PDF) 20 years later, in 2050.
However, a water board analysis reported, that combined with current conservation levels and other efforts, the new rules are “estimated to save levels of water consistent with (Newsom’s) goal.”
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"slug": "california-now-has-mandatory-water-conservation-in-urban-areas-how-will-the-new-rules-affect-your-supplier",
"title": "California Now Has Mandatory Water Conservation in Urban Areas: How Will the New Rules Affect Your Supplier?",
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"content": "\u003cp>Despite California’s perpetual struggles with water shortages, state regulators adopted mandatory conservation measures this week that are substantially weaker and save less water than they originally planned.\u003c/p>\n\u003cp>The rules, years in the making, were mandated by a package of laws that tasked state agencies with making “\u003ca href=\"https://water.ca.gov/-/media/DWR-Website/Web-Pages/Programs/Water-Use-And-Efficiency/Make-Water-Conservation-A-California-Way-of-Life/Files/PDFs/Final-WCL-Primer.pdf?la=en&hash=B442FD7A34349FA91DA5CDEFC47134EA38ABF209\">water conservation a California way of life (PDF)\u003c/a>.” They force 405 cities and other urban water suppliers serving about 95% of Californians to meet individualized water budgets that decline over time.\u003c/p>\n\u003cp>The regulations, adopted unanimously by the State Water Resources Control Board on Wednesday, usher in a new phase of mandatory conservation for California. They set long-term targets for water use that aim to account for myriad regional differences, from climate to ownership of llamas and other livestock.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The water board’s initial proposal — \u003ca href=\"https://calmatters.org/environment/water/2023/10/california-water-conservation/\">unveiled last year\u003c/a> and estimated to cost $13.5 billion at the time — faced an onslaught of criticism from water suppliers and state analysts who called the rules \u003ca href=\"https://calmatters.org/environment/2024/01/california-new-water-conservation-rules-analyst-report/\">too costly and difficult to achieve\u003c/a>. In March, the state water agency \u003ca href=\"https://calmatters.org/environment/water/2024/03/california-water-conservation-rules-relaxed/\">revised its proposal\u003c/a> to delay enforcement of the conservation targets and extend the timeline for tightening the water budgets based on outdoor residential use.\u003c/p>\n\u003cp>Individual residents won’t be regulated — only suppliers, who must meet their conservation targets or face fines or other penalties. The costs of complying through 2050 are now estimated at $4.7 billion — which is largely expected to be passed onto ratepayers — but water agencies and their customers will also save about $6.2 billion, in large part from buying less water, \u003ca href=\"https://www.waterboards.ca.gov/water_issues/programs/conservation_portal/regs/docs/2024/sria.pdf\">according to the agency’s analysis (PDF)\u003c/a>.\u003c/p>\n\u003cp>Water board staff estimate that through 2040, the measures will save 1.7 million acre-feet — enough to supply almost half the state’s population for a year. That’s about 73% less than the earlier proposal, which would have saved 6.3 million acre-feet through 2040, staff told CalMatters. Through 2050, the savings could reach about 3.9 million acre-feet — more than a year’s supply for the state’s entire population.\u003c/p>\n\u003cp>Local water providers told the board that the targets would still be difficult to meet and warned that the costs could hit lower- and fixed-income members of their communities especially hard. They urged the board to provide more technical assistance and funding. Still, many applauded the changes, which they said will soften impacts to customers and communities.\u003c/p>\n\u003cp>“Water suppliers will need to develop and implement new programs that require long-term customer behavior change and significant investments,” Chelsea Haines of the Association of California Water Agencies, which represents more than 450 public agencies, told CalMatters. “It’s an unprecedented approach that will require a level of commitment that we’ve never seen before.”\u003c/p>\n\u003cp>However, environmental groups and lawmakers say the weakened rules reduce and delay the water conservation that the drought-plagued state needs.\u003c/p>\n\u003cp>“Failing to prepare is preparing to fail,” said Heather Cooley, director of research at the Pacific Institute, a global water think-tank. “While surface reservoirs are full now, I think there’s a tendency to forget about water scarcity and drought.”\u003c/p>\n\u003cp>The authors of the bills that required mandatory conservation rules — former state Sen. Bob Hertzberg and Assemblymember Laura Friedman from Burbank — \u003ca href=\"https://www.latimes.com/opinion/story/2024-03-28/california-water-conservation-state-law-drought\">said in a March opinion piece that the water board’s changes\u003c/a> “trample on the hard-won work that’s been done so far by allowing water utilities until 2035 or later to implement meaningful reductions.”\u003c/p>\n\u003cp>“The State Water Resources Control Board has decided to kick the can of California’s water future down the road at a time when we can least afford such inaction,” Friedman told CalMatters after the vote, adding that California must invest more in water efficiency or be forced to spend billions on wastewater recycling and desalination.\u003c/p>\n\u003cp>Water board Chairman \u003ca href=\"https://www.waterboards.ca.gov/about_us/board_members/\">Joaquin Esquivel\u003c/a> said, “This is not a perfect regulation. We can never have a perfect regulation. But it is a significant one and moves us into a direction here into the future that we can all be proud of — and that is nation-leading.”\u003c/p>\n\u003cp>“The arc of conservation in this state has been an incredible one. Californians know that conservation is critical,” he said during the meeting. “What this creates is really a floor. And importantly, it’s not a policy in isolation.”\u003c/p>\n\u003cp>Although the rules were changed multiple times before they came up for a vote on Wednesday, the fundamental concept remains the same. Each local agency’s water budget is calculated from a combination of standards for indoor and outdoor water use at residences, certain commercial landscapes and losses like leaks. Other factors, such as livestock and recycled water, are also taken into account.\u003c/p>\n\u003cp>Suppliers must meet targets through a combination of rebates encouraging thriftier landscapes and appliances and rate changes penalizing thirstier water users.\u003c/p>\n\u003cp>A previous, more stringent version of the rule carried the hefty price tag of around \u003ca href=\"https://calmatters.org/environment/water/2023/10/california-water-conservation/\">$13.5 billion\u003c/a> from lost revenues and the costs of funding rebates, infrastructure improvements and other conservation measures. The benefits of having to buy less water or scrounge for expensive new supplies were tallied at around $15.6 billion.\u003c/p>\n\u003cp>[aside label=\"Related Stories\" postID=\"news_11928042,news_11923873,news_11918450\"]At the time, the state’s Legislative Analyst questioned \u003ca href=\"https://calmatters.org/environment/2024/01/california-new-water-conservation-rules-analyst-report/\">whether the costs were truly worth the benefits\u003c/a>. “These doubts are particularly worrisome given we find that suppliers will face notable challenges complying with these requirements,” a January report said.\u003c/p>\n\u003cp>However, the water board staff told CalMatters that the staggering costs and elevated benefits were partly due to an accounting error. Combined with policy changes and new data, the latest cost estimate is about $4.7 billion, while the benefits will drop to about $6.2 billion.\u003c/p>\n\u003cp>Water regulators revised the proposal to delay enforcement of the conservation targets by two years until 2027 and extend the deadline for ramping down outdoor water use by five years, starting in 2035.\u003c/p>\n\u003cp>The rules also provide alternatives for the water suppliers that must make substantial cuts. Those required to reduce use by more than 20%, and who serve communities with household incomes below the state median, could cut use by only 1% per year and still comply, provided they meet other requirements. Those facing cuts of more than 30% could cut use by only 2% per year.\u003c/p>\n\u003cp>More than a third of suppliers serving about 42% of the state’s population will not need to change their water use to meet the 2035 standards — up from 18% under a previous version, according to state data. And 31%, serving about 12.5 million people, will be able to continue their current practices through 2040.\u003c/p>\n\u003cp>Gov. Gavin Newsom has called for Californians in cities and towns to cut water use by about 500,000 acre-feet a year starting by 2030. Under the new rules, Californians are expected to save about \u003ca href=\"https://www.waterboards.ca.gov/water_issues/programs/conservation_portal/regs/docs/2024/sria.pdf\">235,000 acre-feet of water a year (PDF)\u003c/a> 20 years later, in 2050.\u003c/p>\n\u003cp>However, a water board analysis reported, that combined with current conservation levels and other efforts, the new rules are “estimated to save levels of water consistent with (Newsom’s) goal.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The measures are substantially weaker than a previous proposal after an onslaught of criticism, but they will still save enough water through 2050 to supply the state’s entire population for a year, at a cost of $4.7 billion.",
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"title": "California Now Has Mandatory Water Conservation in Urban Areas: How Will the New Rules Affect Your Supplier? | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Despite California’s perpetual struggles with water shortages, state regulators adopted mandatory conservation measures this week that are substantially weaker and save less water than they originally planned.\u003c/p>\n\u003cp>The rules, years in the making, were mandated by a package of laws that tasked state agencies with making “\u003ca href=\"https://water.ca.gov/-/media/DWR-Website/Web-Pages/Programs/Water-Use-And-Efficiency/Make-Water-Conservation-A-California-Way-of-Life/Files/PDFs/Final-WCL-Primer.pdf?la=en&hash=B442FD7A34349FA91DA5CDEFC47134EA38ABF209\">water conservation a California way of life (PDF)\u003c/a>.” They force 405 cities and other urban water suppliers serving about 95% of Californians to meet individualized water budgets that decline over time.\u003c/p>\n\u003cp>The regulations, adopted unanimously by the State Water Resources Control Board on Wednesday, usher in a new phase of mandatory conservation for California. They set long-term targets for water use that aim to account for myriad regional differences, from climate to ownership of llamas and other livestock.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The water board’s initial proposal — \u003ca href=\"https://calmatters.org/environment/water/2023/10/california-water-conservation/\">unveiled last year\u003c/a> and estimated to cost $13.5 billion at the time — faced an onslaught of criticism from water suppliers and state analysts who called the rules \u003ca href=\"https://calmatters.org/environment/2024/01/california-new-water-conservation-rules-analyst-report/\">too costly and difficult to achieve\u003c/a>. In March, the state water agency \u003ca href=\"https://calmatters.org/environment/water/2024/03/california-water-conservation-rules-relaxed/\">revised its proposal\u003c/a> to delay enforcement of the conservation targets and extend the timeline for tightening the water budgets based on outdoor residential use.\u003c/p>\n\u003cp>Individual residents won’t be regulated — only suppliers, who must meet their conservation targets or face fines or other penalties. The costs of complying through 2050 are now estimated at $4.7 billion — which is largely expected to be passed onto ratepayers — but water agencies and their customers will also save about $6.2 billion, in large part from buying less water, \u003ca href=\"https://www.waterboards.ca.gov/water_issues/programs/conservation_portal/regs/docs/2024/sria.pdf\">according to the agency’s analysis (PDF)\u003c/a>.\u003c/p>\n\u003cp>Water board staff estimate that through 2040, the measures will save 1.7 million acre-feet — enough to supply almost half the state’s population for a year. That’s about 73% less than the earlier proposal, which would have saved 6.3 million acre-feet through 2040, staff told CalMatters. Through 2050, the savings could reach about 3.9 million acre-feet — more than a year’s supply for the state’s entire population.\u003c/p>\n\u003cp>Local water providers told the board that the targets would still be difficult to meet and warned that the costs could hit lower- and fixed-income members of their communities especially hard. They urged the board to provide more technical assistance and funding. Still, many applauded the changes, which they said will soften impacts to customers and communities.\u003c/p>\n\u003cp>“Water suppliers will need to develop and implement new programs that require long-term customer behavior change and significant investments,” Chelsea Haines of the Association of California Water Agencies, which represents more than 450 public agencies, told CalMatters. “It’s an unprecedented approach that will require a level of commitment that we’ve never seen before.”\u003c/p>\n\u003cp>However, environmental groups and lawmakers say the weakened rules reduce and delay the water conservation that the drought-plagued state needs.\u003c/p>\n\u003cp>“Failing to prepare is preparing to fail,” said Heather Cooley, director of research at the Pacific Institute, a global water think-tank. “While surface reservoirs are full now, I think there’s a tendency to forget about water scarcity and drought.”\u003c/p>\n\u003cp>The authors of the bills that required mandatory conservation rules — former state Sen. Bob Hertzberg and Assemblymember Laura Friedman from Burbank — \u003ca href=\"https://www.latimes.com/opinion/story/2024-03-28/california-water-conservation-state-law-drought\">said in a March opinion piece that the water board’s changes\u003c/a> “trample on the hard-won work that’s been done so far by allowing water utilities until 2035 or later to implement meaningful reductions.”\u003c/p>\n\u003cp>“The State Water Resources Control Board has decided to kick the can of California’s water future down the road at a time when we can least afford such inaction,” Friedman told CalMatters after the vote, adding that California must invest more in water efficiency or be forced to spend billions on wastewater recycling and desalination.\u003c/p>\n\u003cp>Water board Chairman \u003ca href=\"https://www.waterboards.ca.gov/about_us/board_members/\">Joaquin Esquivel\u003c/a> said, “This is not a perfect regulation. We can never have a perfect regulation. But it is a significant one and moves us into a direction here into the future that we can all be proud of — and that is nation-leading.”\u003c/p>\n\u003cp>“The arc of conservation in this state has been an incredible one. Californians know that conservation is critical,” he said during the meeting. “What this creates is really a floor. And importantly, it’s not a policy in isolation.”\u003c/p>\n\u003cp>Although the rules were changed multiple times before they came up for a vote on Wednesday, the fundamental concept remains the same. Each local agency’s water budget is calculated from a combination of standards for indoor and outdoor water use at residences, certain commercial landscapes and losses like leaks. Other factors, such as livestock and recycled water, are also taken into account.\u003c/p>\n\u003cp>Suppliers must meet targets through a combination of rebates encouraging thriftier landscapes and appliances and rate changes penalizing thirstier water users.\u003c/p>\n\u003cp>A previous, more stringent version of the rule carried the hefty price tag of around \u003ca href=\"https://calmatters.org/environment/water/2023/10/california-water-conservation/\">$13.5 billion\u003c/a> from lost revenues and the costs of funding rebates, infrastructure improvements and other conservation measures. The benefits of having to buy less water or scrounge for expensive new supplies were tallied at around $15.6 billion.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>At the time, the state’s Legislative Analyst questioned \u003ca href=\"https://calmatters.org/environment/2024/01/california-new-water-conservation-rules-analyst-report/\">whether the costs were truly worth the benefits\u003c/a>. “These doubts are particularly worrisome given we find that suppliers will face notable challenges complying with these requirements,” a January report said.\u003c/p>\n\u003cp>However, the water board staff told CalMatters that the staggering costs and elevated benefits were partly due to an accounting error. Combined with policy changes and new data, the latest cost estimate is about $4.7 billion, while the benefits will drop to about $6.2 billion.\u003c/p>\n\u003cp>Water regulators revised the proposal to delay enforcement of the conservation targets by two years until 2027 and extend the deadline for ramping down outdoor water use by five years, starting in 2035.\u003c/p>\n\u003cp>The rules also provide alternatives for the water suppliers that must make substantial cuts. Those required to reduce use by more than 20%, and who serve communities with household incomes below the state median, could cut use by only 1% per year and still comply, provided they meet other requirements. Those facing cuts of more than 30% could cut use by only 2% per year.\u003c/p>\n\u003cp>More than a third of suppliers serving about 42% of the state’s population will not need to change their water use to meet the 2035 standards — up from 18% under a previous version, according to state data. And 31%, serving about 12.5 million people, will be able to continue their current practices through 2040.\u003c/p>\n\u003cp>Gov. Gavin Newsom has called for Californians in cities and towns to cut water use by about 500,000 acre-feet a year starting by 2030. Under the new rules, Californians are expected to save about \u003ca href=\"https://www.waterboards.ca.gov/water_issues/programs/conservation_portal/regs/docs/2024/sria.pdf\">235,000 acre-feet of water a year (PDF)\u003c/a> 20 years later, in 2050.\u003c/p>\n\u003cp>However, a water board analysis reported, that combined with current conservation levels and other efforts, the new rules are “estimated to save levels of water consistent with (Newsom’s) goal.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
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},
"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
},
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"onourwatch": {
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"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"on-the-media": {
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"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"perspectives": {
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"order": 14
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"planet-money": {
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"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
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"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
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"order": 5
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"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.possible.fm/",
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"source": "Possible"
},
"link": "/radio/program/possible",
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"spotify": "https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"
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