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Pure Hex: 'Fray'

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A collage of five images of four men and one woman standing next to each other outside.
From Left to Right: Luke Clingerman, Jon Annunziato, Zach Dighans, Hussain Khan and Marta Alvarez.  (Courtesy of Samuel David Katz/Collage by Spencer Whitney of KQED)

The Sunday Music Drop is a weekly radio series hosted by the KQED weekend news team. In each segment, we feature a song from a local musician or band with an upcoming show and hear about what inspires their music.

Pure Hex is an East Bay-based “shoegaze-adjacent alternative rock band” prepping for the release of the first half of their double LP in May. Shoegaze is a subgenre of indie and alternative rock that incorporates mixing obscure vocals, feedback and distorted effects with high volume.

“We’re somewhere in that realm of kind of heavy, dreamy, send-you-on-a-trip music,” vocalist Marta Alvarez says. She describes their music as having ambience, distortion and heaviness while also having a “dreamy quality.” The band members used to be in a project called Stranger together, and they asked her to join later.

Regarding “Fray,” Alvarez says the song is about the point in her and her friend’s mid- to late-20s when they are trying to figure out what they are doing. While the lyrics have some darker elements, she says they also reflect the reality of being alive and acknowledge the duality of good and bad times in life.

“They’re figuring out if the things that they’ve been doing are leading them in the way that they want to go,” she says. “They’re figuring out how they deal with change, and by they, I mean me as well. All of us are, are kind of navigating this point in our lives.”

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The concept of the double LP is based on the tarot card Five of Cups, which is about experiencing change and loss but being so focused on what’s going on that the good things happening are forgotten.

“It’s kind of the idea that it’s like Pandora’s box like all the bad things come out of the box and hope is left,” Alvarez says.

When it comes to songwriting, she enjoys watching how people react to the lyrics and applying a totally new meaning to them.

“I think I just want people to feel emotionally connected to it if they can, to feel moved by what they’re listening to,” she says. “Cause that’s kind of the point of music. It’s being able to connect with it emotionally and feeling it in your body at the same time.”

To hear them live, Pure Hex will be performing at Thee Stork Club in Oakland on April 4 at 8 p.m.

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