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Campaign 21

Building the Future

A Place of Trust

KQED is boldly expanding our services to you. We are renovating our San Francisco headquarters to better meet the changing needs of our Bay Area community.

Designed by the award-winning architecture firm EHDD, our new home is part of our ambitious vision to remain a media leader now, and in the future.

Corner of Mariposa and Bryant
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A modern newsroom
Inform

In this era of “fake news” and divisive rhetoric, KQED provides trusted, fact-based and independent reporting. We deliver regional, national and international coverage of issues that matter to our community.

A Growing Newsroom

Since 2016, KQED consistently ranks as the No. 1 radio station in the Bay Area. Since 2010, we have significantly grown our investment in our newsroom, increasing editorial staff from 45 to 91.

Now, we must create a modern newsroom to house our expanded team.

A welcoming entry lobby
Inspire

We spark fresh insights and empathy through innovative, original storytelling on radio, television and digital. We are NPR and PBS for the Bay Area.

PROGRAMMING THAT ENTERTAINS AND EDUCATES

With national award-winning dramas, documentaries and kids programming—and with KQED original podcasts, digital video and groundbreaking educational initiatives—we are the destination for all generations.

Each week, 2.6 million people use a KQED service. That is almost half of all Bay Area adults.

“The Commons” a redesigned studio and community event space
INVOLVE

KQED brings people together with trusted journalists, leading artists, thought leaders and, most importantly, each other.

DEEPLY COMMITTED TO CIVIC AND CULTURAL VITALITY

We are active in the community at more than 70 events a year. We facilitate spirited debate, encourage collaborative thinking, and help bridge divides, especially during election cycles. At this time of deep polarization, we must do more. We will expand our public programming, build new community spaces and become an essential civic and cultural hub for the Bay Area.

Roof Terrace and Boardroom
HELP SHAPE KQED’S FUTURE

KQED launched Campaign 21 in 2013 to fund innovation and expand services. We have secured more than two thirds of our ambitious goal of $135 million.

The Board of Directors decided to renovate the current headquarters, which KQED owns, after they explored more than 40 purchase or lease options. After a thorough year-long process, it was decided that renovation was the best and most cost-effective option.

The renovation begins in July 2019, and we expect to open our new headquarters in early 2021.

Construction
Timeline
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Fall 2018
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Summer 2019
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Early 2021
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Partner with us as we deepen our commitment to the Bay Area community. For more information, please contact Vice President of Development Georgi Kelly at GeorgiGKelly@kqed.org

For general inquiries about the renovation, please email kqedrenovation@kqed.org

IMPACT OF CAMPAIGN 21

KQED is at a moment of unprecedented success with a rapidly growing staff, record-breaking membership support and an expanding audience on broadcast and digital. Campaign 21—launched in 2013 to fund innovation and expand services—has significantly accelerated this meteoric growth. This ambitious campaign represents the largest investment in KQED’s future at an important juncture in the organization’s history. The secured funds have already made possible:

  • An expanded, content rich online presence—from the web to YouTube—resulting in 800% growth of our digital audience.
  • Unparalleled 56% growth in our newsroom when commercial outlets are making significant cuts.
  • The creation of the largest team of science journalists in the West.
  • A new arts service that uses radio, television and digital to celebrate the diversity of the Bay Area’s arts and culture sector.
  • Nationally recognized digital education platforms, KQED Learn and KQED Teach, which use our unique resources to empower students and educators to be media literate.
  • KQED Lab—an incubator for innovative new services in content, membership and fundraising—and in-house audience intelligence and development teams that support data-driven decision making.

What Our Investors Say
Eric and Wendy Schmidt
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In a world of many, many online voices and a constant flood of information from all directions, KQED offers an oasis of reason, fairness and genuine curiosity that allows audience members to truly learn. Learning is a prerequisite to any quality public conversation about transformation. We are proud to join with others in the Bay Area to support all that KQED brings to our lives and the lives of everyone in our region.”
Mark and Mauree Jane Perry
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We are committed to supporting excellence in public media in the Bay Area. We are inspired by KQED President John Boland’s vision: to create outstanding original content in regional news, arts and science; and to distribute all KQED content, including broadcast content, on demand via the internet. John’s leadership will ensure that KQED informs and educates Bay Area residents with the highest quality and most trusted non-partisan content designed for the 21st-century. We are very pleased to be a part of this wonderful program.“
Yogen and Peggy Dalal
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With KQED’s focus on the centrality of arts to civic life we are proud to be supporting the incredible expansion of KQED Arts. KQED’s coverage of so many of the art forms of the Bay Area and the broad geographic lens helps us all discover new cultural experiences we wouldn’t otherwise know about. All of our lives are enriched by the art KQED brings to our lives.”
Anne and Greg Avis
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KQED makes living in the Bay Area special. KQED is the “commons” that informs and engages us. KQED’s compelling and important stories teach us about our community and bring us together at a time when the world seems more and more fragmented. We are proud to invest in KQED’s expansion and digital transformation. We want KQED to grow as an essential community asset and to fill the void of regional news. We are especially excited about KQED’s commitment to amplify the arts in the Bay Area.”
Derry and Charlene Kabcenell
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Issues concerning science and the environment continue to increase in relevance, while at the same time coverage of these stories by conventional media continues to shrink. KQED has made a really important commitment to bringing the critical scientific and environmental stories to all of us so we can understand the impacts of the decisions we make in our everyday lives and when we vote. Many of these decisions will truly shape the future of our region, country, and world, and KQED is playing a crucial role.”
The Vadasz Family Foundation
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KQED opens the world to everyone. It is a vital organization that elevates science reporting and STEM Education. KQED has direct impact in Bay Area communities and we are proud to support their work.”
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