Consider these two numbers: 100 and 100, as in 100 miles-per-hour and 100 miles of driving range. Those are the two key metrics for the all-electric Brammo Empulse motorcycle that was launched in Los Angeles earlier this month.
I was thrilled to hear that Oregon-based Brammo is ready to start selling the Empulse, after writing about the promise of electric motorcycles for Home Power Magazine’s August-September 2011 issue (PDF article here). One of the key factors holding back the electric motorcycle industry is lack of product choice—as well as undeveloped sales and service channels. The Enertia, Brammo's previous product that it's been selling for a few years, is capable of a top-speed of 60 mph, and a range of 42 miles on a single charge. So, the Empulse represents a serious bump up in power and range—giving it an appeal that the Enertia lacked.
Of course, the extra power and range comes at a cost. The Empulse R, the upscale version of the new model utilizing carbon fiber, is priced at a lofty $18,995—compared to the Enertia’s $7,995 sticker price. Production for the Empulse R will take place first with limited availability in June 2012 and in volume by Q3 2012. The more modest Empulse with plastic bodywork will be available in Q1 2013 for $16,995.
Both Empulse models come with a water-cooled AC motor, integrated six-speed transmission, seating for two, regenerative braking and on board J1772 Level 2 charging capability. (That’s the same J1772 charging standard used for electric cars.)