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"title": "Surveillance Pricing Is Making Life More Expensive. Here’s How It Works and What You Can Do",
"publishDate": 1782233116,
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"headTitle": "Surveillance Pricing Is Making Life More Expensive. Here’s How It Works and What You Can Do | KQED",
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"content": "\u003cp>\u003cem>This story is a collaboration between KQED’s podcast \u003c/em>\u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">\u003cem>Close All Tabs \u003c/em>\u003c/a>\u003cem>and \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a series exploring how people are coping with rising costs in the Bay Area and California. \u003c/em>\u003c/p>\n\u003cp>In April, American airline company JetBlue accidentally, \u003cem>possibly \u003c/em>confirmed a superstition long suspected by travelers: that corporations might be looking at your internet data and price-gouging based on your habits.\u003c/p>\n\u003cp>As outlined in a class action lawsuit, a JetBlue customer posted on social media platform X to complain that a flight they were looking at had increased by $200 overnight.\u003c/p>\n\u003cp>To which JetBlue’s official corporate X account replied: \u003ca href=\"https://www.reuters.com/sustainability/boards-policy-regulation/lawsuit-accuses-jetblue-using-customers-personal-data-raise-air-fares-2026-04-23/\">‘Try clearing your cache and cookies or booking with an incognito window.\u003c/a>”\u003c/p>\n\u003cp>The post from JetBlue was a “stunning thing to see on Twitter,” said Lindsay Owens, an economic sociologist who runs \u003ca href=\"https://groundworkcollaborative.org/\">the affordability think tank Groundwork Collaborative\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The company’s tweet was deleted, with \u003ca href=\"https://gizmodo.com/jetblue-responds-to-accusations-of-using-surveillance-pricing-after-viral-tweet-2000748602\">JetBlue’s team claiming\u003c/a> that the post was mistaken and that the carrier didn’t use personal information to set flight prices. But for experts like Owens, it felt like a confession.\u003c/p>\n\u003cp>JetBlue is \u003ca href=\"https://www.reuters.com/sustainability/boards-policy-regulation/lawsuit-accuses-jetblue-using-customers-personal-data-raise-air-fares-2026-04-23/\">now facing a lawsuit\u003c/a> for allegedly using what’s called “surveillance pricing.” But it’s not the first time Owens has run into this from an airline. In fact, last year, she said she listened in on \u003ca href=\"https://abcnews.com/GMA/Travel/delta-ai-ticket-pricing-means-air-travel/story?id=124343088\">a Delta call discussing the carrier’s new partnership with Israel-based AI company\u003c/a> Fetcherr, which specializes in personalized pricing.\u003c/p>\n\u003cp>In Fetcherr’s white paper, “phase two was called \u003ca href=\"https://www.bloomberg.com/news/articles/2025-08-04/how-ai-can-raise-airline-ticket-prices\">‘the exploitation phase,’\u003c/a>” Owens said. “That’s when they’ve learned everything they can about Delta’s competitors, about their customers, and when they start going for broke, and they start increasing those prices and getting better revenues for Delta.”\u003c/p>\n\u003cfigure id=\"attachment_12050041\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12050041\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty.jpg\" alt=\"\" width=\"2000\" height=\"1332\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty-1536x1023.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Delta Airlines plane lands at San Francisco International Airport (SFO) in San Francisco, California, on July 24, 2025. \u003ccite>(Tayfun Coskun/Anadolu via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Delta found itself in a firestorm when details of the partnership went public, leading Delta to \u003ca href=\"https://www.wsj.com/business/airlines/delta-gets-blowback-for-using-ai-to-set-airfares-c9e1d9ea\">later announce it didn’t plan to go through with the strategy\u003c/a>. The airline wrote \u003ca href=\"https://news.delta.com/delta-responds-misinformation-around-ai-pricing\">in a public letter\u003c/a> to senators inquiring about the program that “there is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data.”\u003c/p>\n\u003cp>Consumers are already painfully familiar with the concept of “dynamic pricing,” in which the cost fluctuates based on supply and demand. The most famous example, of course, is \u003ca href=\"https://www.kqed.org/arts/13988577/live-nation-ticketmaster-acted-as-monopoly-overcharged-tickets-jury-trial-verdict\">concert tickets getting more expensive as seats fill up\u003c/a>. It’s even being used to dictate \u003ca href=\"https://www.kqed.org/news/12086537/paying-for-parking-in-san-francisco-make-sure-youre-using-the-right-apps\">parking meter prices in San Francisco.\u003c/a>\u003c/p>\n\u003cp>But surveillance pricing goes further than that.\u003c/p>\n\u003cp>“They’re doing anything they can to learn about you, including sometimes spying on you,” Owens said. “Companies gather a lot of data about us. Some of it we offer up willingly: our browsing history. We accept the cookies. We agree to let them sell our data.”\u003c/p>\n\u003cp>“And all of that can be used to set a price for you specifically,” she said.\u003c/p>\n\u003cp>KQED’s \u003ca href=\"https://www.kqed.org/news/12085876/12085876\">Close All Tabs podcast spoke to Owens\u003c/a> about the world of surveillance pricing, how it shows up in day-to-day shopping, whether it’s even legal in the first place and what customers like you can ultimately do to avoid it.\u003c/p>\n\u003ch2>Where did surveillance pricing even come from?\u003c/h2>\n\u003cp>“The way to think about the advent of surveillance pricing is to start with the advent of surveillance \u003cem>advertising\u003c/em>,” Owens said.[aside postID=news_12069507 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/230629-WiFi-Illo-AV-KQED.jpg']She said it started with DoubleClick, \u003ca href=\"https://www.forbes.com/sites/jjcolao/2013/07/24/gilt-10gen-doubleclick-meet-the-duo-behind-new-yorks-most-successful-tech-companies/\">a company founded in 1995\u003c/a> that “really pioneered and built the infrastructure for surveillance advertising on the internet.” DoubleClick tracked what you looked at online and, in Owens’ words, “built an advertising system to serve it back to you.”\u003c/p>\n\u003cp>Users are probably familiar with this concept. Perhaps you looked at an item but didn’t buy it – but then you see it on your feed again and again, until you perhaps finally buy it.\u003c/p>\n\u003cp>\u003ca href=\"https://googlepress.blogspot.com/2007/04/google-to-acquire-doubleclick_13.html\">Google eventually purchased DoubleClick in the 2000s\u003c/a>, “and Google [was] the advertising king in the early digital era,” Owens said.\u003c/p>\n\u003cp>As companies get better at knowing what you want, she said that it was a “logical next step” for companies to also figure out how much you might be \u003cem>willing \u003c/em>to pay.\u003c/p>\n\u003cp>“Marrying sort of dynamic pricing with surveillance advertising is how we get to the modern form of surveillance pricing that we’re starting to see today,” Owens said.\u003c/p>\n\u003ch2>What are some examples of surveillance pricing?\u003c/h2>\n\u003cp>Back in 2012, \u003ca href=\"https://www.wsj.com/articles/SB10001424127887323777204578189391813881534\">a Wall Street Journal analysis\u003c/a> found that Staples determined pricing for customers depending on ZIP code. If the user lived in a ZIP code farther away from a competitor, the price was likely to go up.\u003c/p>\n\u003cp>Just a few years later, \u003ca href=\"https://www.propublica.org/article/asians-nearly-twice-as-likely-to-get-higher-price-from-princeton-review\">a 2015 investigation by\u003cem> ProPublica\u003c/em>\u003c/a>, in which the news outlet analyzed prices from The Princeton Review, a test-preparation service for high school students.\u003c/p>\n\u003cp>“What they determined is that folks in ZIP codes with a larger percentage of Asian Americans were almost twice as likely to be offered that higher price than others,” Owens said. This surge, dubbed “The Tiger Mom Tax” by \u003cem>ProPublica\u003c/em>, impacted Asian residents in lower-income ZIP codes as well.\u003c/p>\n\u003cfigure id=\"attachment_12033653\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033653\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/IMG_1196-scaled-e1759530132238.jpg\" alt=\"\" width=\"2000\" height=\"1500\">\u003cfigcaption class=\"wp-caption-text\">Uber’s headquarters in San Francisco’s Mission Bay neighborhood on Oct. 12, 2022. \u003ccite>(Farida Jhabvala Romero/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Owens called these “some of the early examples of companies starting to toy around with gauging your desperation.”\u003c/p>\n\u003cp>In 2022, research conducted in over six different countries by advocacy groups Mozilla Foundation and Consumers International found that dating app Tinder’s personalized pricing algorithm was \u003ca href=\"https://www.mozillafoundation.org/en/blog/new-research-tinders-opaque-unfair-pricing-algorithm-can-charge-users-up-to-five-times-more-for-same-service/\">charging users aged over 30 more money\u003c/a> than younger users for its premium Tinder Plus service. In the previous year, the \u003ca href=\"https://news.bloomberglaw.com/us-law-week/tinders-24-million-deal-to-end-age-discrimination-suit-undone\">company faced a lawsuit in California\u003c/a> over this pricing structure.\u003c/p>\n\u003cp>Rideshare app Uber has also been a common target of surveillance pricing allegations, although \u003ca href=\"https://www.vice.com/en/article/uber-surge-pricing-phone-battery/\">the company has consistently denied this\u003c/a>. In 2016, \u003ca href=\"https://www.npr.org/transcripts/478266839\">on NPR’s podcast Hidden Brain\u003c/a>, an economic researcher at Uber said people were likely to pay higher prices if their phone battery was low.\u003c/p>\n\u003cfigure id=\"attachment_12053385\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053385\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An Uber and Lyft driver drops off a customer in San Francisco’s downtown neighborhood on Aug. 31, 2015. \u003ccite>(Ericka Cruz Guevarra/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We absolutely don’t use that to kind of like, push you a higher surge price,” said the researcher, Keith Chen. “But it’s an interesting kind of psychological fact of human behavior.”\u003c/p>\n\u003cp>However, in 2023, \u003ca href=\"https://www.vice.com/en/article/uber-surge-pricing-phone-battery/\">a Belgian newspaper\u003c/a> accused Uber of increasing the price of a trip based on the user’s battery percentage, and in 2024, then-Sen. Sherrod Brown of Ohio called for more \u003ca href=\"https://www.banking.senate.gov/newsroom/majority/brown-demands-transparency-from-uber-and-lyft-on-surge-pricing\">transparency on pricing from both Uber and Lyft\u003c/a>.\u003c/p>\n\u003cp>And just last year\u003cem>, Washington Post\u003c/em> tech columnist Geoffrey Fowler looked into \u003ca href=\"https://www.instagram.com/p/DQICzkmEuaV/\">the data collected by his Starbucks loyalty program\u003c/a> and said that, in actuality, the more coffee he ordered, the fewer discounts he got.\u003c/p>\n\u003cp>“My loyalty was working against me,” Fowler said.\u003c/p>\n\u003ch2>What data do companies have on me to determine these prices?\u003c/h2>\n\u003cp>A lot.\u003c/p>\n\u003cp>Owens said users give up \u003cem>plenty \u003c/em>of information, like agreeing to terms and conditions that a user didn’t read, or signing up for a loyalty program.\u003c/p>\n\u003cp>“They might be connected to your bank account and know when it’s payday,” Owens said. “They might have information about your location. They might have your purchase history, what you buy weekly, what you haven’t bought in a while that you usually buy, and so you’re due for.”\u003c/p>\n\u003cfigure id=\"attachment_12069528\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069528 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta says the state is looking into surveillance pricing, a way in which companies use personal data to determine the cost of items. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Owens said websites can also track your \u003cem>mouse\u003c/em> movements online: What you hover over, how long you hover over it, what you click on, what you put in your cart, but don’t buy.\u003c/p>\n\u003cp>“They can buy information about you from third parties,” Owens said. “Breadcrumb trails of data you leave when you participate in e-commerce provides a really robust set of data that companies can use to predict how much you’re willing to pay for any given item.”\u003c/p>\n\u003ch2>Where does AI fit into all this?\u003c/h2>\n\u003cp>Another emerging way companies can potentially learn more about a user’s habits is through chatbots and AI agents, which are sometimes used by consumers to help with shopping.\u003c/p>\n\u003cp>Walmart’s CEO was alleged to have told investors that \u003ca href=\"https://finance.yahoo.com/sectors/technology/articles/walmart-ceo-reportedly-brags-companys-030000384.html\">the company’s chatbot, named Sparky, was nudging consumers to spend more\u003c/a> in conversations.\u003c/p>\n\u003cp>Researchers at Princeton University and the University of Washington tried out comparison shopping on advanced large language models (LLMs) to study how those models would respond. One scenario, for example, was an LLM making a recommendation between two equal products, one affordable and non-sponsored and the other expensive \u003cem>and \u003c/em>sponsored.\u003c/p>\n\u003cfigure id=\"attachment_11935110\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11935110\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/12/gettyimages-1242531753-216b37ee591f345f918ae8092986ad1d44cfc9c5-scaled-e1781818411521.jpg\" alt=\"A small boy stands in a shopping cart next to a woman wearing a white shirt looking at vegetables in a grocery store.\" width=\"2000\" height=\"1500\">\u003cfigcaption class=\"wp-caption-text\">Customers shop in the produce section of a Walmart store in Burbank, California, on Aug.15, 2022. \u003ccite>(Robyn Beck/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The option benefiting the user would recommend the affordable, non-sponsored product, while the option benefiting the corporation would recommend the expensive, sponsored product. But according to \u003ca href=\"https://arxiv.org/html/2604.08525v1\">the paper published in early April\u003c/a>, the researchers found that although “frequency varies widely across different LLMs and scenarios,” all current LLMs exhibit “risky behaviors favoring the company over the user.”\u003c/p>\n\u003cp>While Owens said she thinks chatbots are “really the next big frontier in surveillance pricing,” she added that the good news is that people “aren’t overwhelmingly shopping in AI right now.”\u003c/p>\n\u003cp>Nonetheless, “it would be great to get this one fixed before the horse is out of the barn, because the future doesn’t look great,” she said.\u003c/p>\n\u003ch2>What can consumers do to limit surveillance pricing?\u003c/h2>\n\u003cp>Owens said she believed in the power of consumer boycotts and taking complaints to social media or a public forum when something seems wrong, like the JetBlue customer did.\u003c/p>\n\u003cp>Customers can also think about how they “comparison shop.” In the past, “it used to be that you would look at the same item at two different stores, see which store offered you the better price,” Owens said.\u003c/p>\n\u003cfigure id=\"attachment_11962972\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11962972\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut.jpg\" alt=\"A passenger jet with JETBLUE on the side takes off from a runway.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A JetBlue passenger plane takes off from San Francisco International Airport in San Francisco, California, on June 21, 2023. \u003ccite>(Tayfun Coskun/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But now, “you probably need to comparison shop \u003cem>within \u003c/em>stores,” advised Owens, meaning consumers should compare the price of an item on the app, the website \u003cem>and \u003c/em>the brick-and-mortar store, then go with the lower price.\u003c/p>\n\u003cp>Alternatively, customers can ask someone else, like a friend, to log into \u003cem>their \u003c/em>account at the same retailer and see which of you gets the better price.\u003c/p>\n\u003cp>Owens also suggested a browser that offers more privacy protection to limit how much a company can track you. To learn more, KQED has \u003ca href=\"https://www.kqed.org/news/12070405/how-to-protect-your-information-online-in-2026\">a thorough guide on how to get started on digital hygiene and good privacy practices online\u003c/a>.\u003c/p>\n\u003cp>But ultimately, she emphasized that she did not believe it was the consumer’s job to “try to beat the machine.”\u003c/p>\n\u003cp>“Shopping against the robot is not a future anybody wants to have,” she said.\u003c/p>\n\u003cp>“It should be lawmakers’ job and policymakers’ job to make sure markets are fair and honest.”\u003c/p>\n\u003ch2>Is surveillance pricing even legal?\u003c/h2>\n\u003cp>The short answer: Yes. But California has been looking into the issue.\u003c/p>\n\u003cp>State Attorney General Rob Bonta \u003ca href=\"https://oag.ca.gov/news/press-releases/data-privacy-day-attorney-general-bonta-focuses-surveillance-pricing-compliance\">opened an investigation into surveillance pricing\u003c/a> by asking companies in the retail, grocery and hotel sectors to share about how they use personal data.\u003c/p>\n\u003cp>“Practices like surveillance pricing may undermine consumer trust, unfairly raise prices, and when conducted without proper disclosure or beyond reasonable expectations, may violate California law,” Bonta said in a January statement.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There is also a new law introduced \u003ca href=\"https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricing\">in the state legislature\u003c/a> that aims to outright ban the practice, supported by \u003ca href=\"https://www.eff.org/document/20260526-eff-letter-supporting-cal-ab-2564\">privacy groups like the Electronic Frontier Foundation\u003c/a>.\u003c/p>\n\u003cp>In general, the United States has lagged behind other countries in \u003ca href=\"https://www.security.org/resources/digital-privacy-legislation-by-state/\">comprehensive data privacy laws\u003c/a>. The Federal Trade Commission, led by Lina Khan during the Biden Administration, released \u003ca href=\"https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf\">a study on surveillance pricing in January 2025\u003c/a>, but under President Trump, “the federal government is not really leading the charge right now,” Owens said.\u003c/p>\n\u003cp>One way legal action on surveillance pricing might get somewhere, Owens said: with lawmakers tackling surveillance \u003cem>wages,\u003c/em> in which companies “can use the exact same tools to learn about their workers and figure out the minimum they’re willing to charge.”\u003c/p>\n\u003cp>This practice has already been seen to impact workers like \u003ca href=\"https://fortune.com/2026/04/23/nursing-gig-economy-minimum-wage-ai-surveillance/\">nurses\u003c/a> and \u003ca href=\"https://www.instagram.com/reel/DSX0eQsFfHD/\">rideshare drivers\u003c/a>, and in cases where “algorithmic wage discrimination falls afoul of existing employment discrimination and labor laws,” Owens said there may be opportunities for “enforcement agencies to go ahead and crack down on those practices even without updating the law.”\u003c/p>\n\u003cp>However, Colorado’s Governor recently vetoed a\u003ca href=\"https://www.cbsnews.com/colorado/news/colorado-gov-jared-polis-vetoes-surveillance-pricing-bill/\"> bill that would ban corporations from using personal data to set individual prices \u003cem>and \u003c/em>wages\u003c/a>. In New York, the state is \u003ca href=\"https://ag.ny.gov/press-release/2025/attorney-general-james-warns-new-yorkers-about-algorithmic-pricing-new-law-takes\">enforcing a disclosure law\u003c/a>, which requires companies to tell you when a price was set by an algorithm using your data.\u003c/p>\n\u003cp>Privacy and consumer advocates are monitoring the bill in California closely, Owens said, given the huge implications for the future of surveillance pricing.\u003c/p>\n\u003cp>“It would be a game changer for a state as large as California, with as many tech companies located in California as there are, to pass a bill like this,” Owens said.\u003c/p>\n\u003cp>\u003cem>This story has been updated the to reflect that the organization Lindsay Owens runs is called Groundwork Collaborative, not Groundwork Collection. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"headline": "Surveillance Pricing Is Making Life More Expensive. Here’s How It Works and What You Can Do",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is a collaboration between KQED’s podcast \u003c/em>\u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">\u003cem>Close All Tabs \u003c/em>\u003c/a>\u003cem>and \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a series exploring how people are coping with rising costs in the Bay Area and California. \u003c/em>\u003c/p>\n\u003cp>In April, American airline company JetBlue accidentally, \u003cem>possibly \u003c/em>confirmed a superstition long suspected by travelers: that corporations might be looking at your internet data and price-gouging based on your habits.\u003c/p>\n\u003cp>As outlined in a class action lawsuit, a JetBlue customer posted on social media platform X to complain that a flight they were looking at had increased by $200 overnight.\u003c/p>\n\u003cp>To which JetBlue’s official corporate X account replied: \u003ca href=\"https://www.reuters.com/sustainability/boards-policy-regulation/lawsuit-accuses-jetblue-using-customers-personal-data-raise-air-fares-2026-04-23/\">‘Try clearing your cache and cookies or booking with an incognito window.\u003c/a>”\u003c/p>\n\u003cp>The post from JetBlue was a “stunning thing to see on Twitter,” said Lindsay Owens, an economic sociologist who runs \u003ca href=\"https://groundworkcollaborative.org/\">the affordability think tank Groundwork Collaborative\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The company’s tweet was deleted, with \u003ca href=\"https://gizmodo.com/jetblue-responds-to-accusations-of-using-surveillance-pricing-after-viral-tweet-2000748602\">JetBlue’s team claiming\u003c/a> that the post was mistaken and that the carrier didn’t use personal information to set flight prices. But for experts like Owens, it felt like a confession.\u003c/p>\n\u003cp>JetBlue is \u003ca href=\"https://www.reuters.com/sustainability/boards-policy-regulation/lawsuit-accuses-jetblue-using-customers-personal-data-raise-air-fares-2026-04-23/\">now facing a lawsuit\u003c/a> for allegedly using what’s called “surveillance pricing.” But it’s not the first time Owens has run into this from an airline. In fact, last year, she said she listened in on \u003ca href=\"https://abcnews.com/GMA/Travel/delta-ai-ticket-pricing-means-air-travel/story?id=124343088\">a Delta call discussing the carrier’s new partnership with Israel-based AI company\u003c/a> Fetcherr, which specializes in personalized pricing.\u003c/p>\n\u003cp>In Fetcherr’s white paper, “phase two was called \u003ca href=\"https://www.bloomberg.com/news/articles/2025-08-04/how-ai-can-raise-airline-ticket-prices\">‘the exploitation phase,’\u003c/a>” Owens said. “That’s when they’ve learned everything they can about Delta’s competitors, about their customers, and when they start going for broke, and they start increasing those prices and getting better revenues for Delta.”\u003c/p>\n\u003cfigure id=\"attachment_12050041\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12050041\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty.jpg\" alt=\"\" width=\"2000\" height=\"1332\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/DeltaSFOGetty-1536x1023.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A Delta Airlines plane lands at San Francisco International Airport (SFO) in San Francisco, California, on July 24, 2025. \u003ccite>(Tayfun Coskun/Anadolu via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Delta found itself in a firestorm when details of the partnership went public, leading Delta to \u003ca href=\"https://www.wsj.com/business/airlines/delta-gets-blowback-for-using-ai-to-set-airfares-c9e1d9ea\">later announce it didn’t plan to go through with the strategy\u003c/a>. The airline wrote \u003ca href=\"https://news.delta.com/delta-responds-misinformation-around-ai-pricing\">in a public letter\u003c/a> to senators inquiring about the program that “there is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized prices based on personal data.”\u003c/p>\n\u003cp>Consumers are already painfully familiar with the concept of “dynamic pricing,” in which the cost fluctuates based on supply and demand. The most famous example, of course, is \u003ca href=\"https://www.kqed.org/arts/13988577/live-nation-ticketmaster-acted-as-monopoly-overcharged-tickets-jury-trial-verdict\">concert tickets getting more expensive as seats fill up\u003c/a>. It’s even being used to dictate \u003ca href=\"https://www.kqed.org/news/12086537/paying-for-parking-in-san-francisco-make-sure-youre-using-the-right-apps\">parking meter prices in San Francisco.\u003c/a>\u003c/p>\n\u003cp>But surveillance pricing goes further than that.\u003c/p>\n\u003cp>“They’re doing anything they can to learn about you, including sometimes spying on you,” Owens said. “Companies gather a lot of data about us. Some of it we offer up willingly: our browsing history. We accept the cookies. We agree to let them sell our data.”\u003c/p>\n\u003cp>“And all of that can be used to set a price for you specifically,” she said.\u003c/p>\n\u003cp>KQED’s \u003ca href=\"https://www.kqed.org/news/12085876/12085876\">Close All Tabs podcast spoke to Owens\u003c/a> about the world of surveillance pricing, how it shows up in day-to-day shopping, whether it’s even legal in the first place and what customers like you can ultimately do to avoid it.\u003c/p>\n\u003ch2>Where did surveillance pricing even come from?\u003c/h2>\n\u003cp>“The way to think about the advent of surveillance pricing is to start with the advent of surveillance \u003cem>advertising\u003c/em>,” Owens said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>She said it started with DoubleClick, \u003ca href=\"https://www.forbes.com/sites/jjcolao/2013/07/24/gilt-10gen-doubleclick-meet-the-duo-behind-new-yorks-most-successful-tech-companies/\">a company founded in 1995\u003c/a> that “really pioneered and built the infrastructure for surveillance advertising on the internet.” DoubleClick tracked what you looked at online and, in Owens’ words, “built an advertising system to serve it back to you.”\u003c/p>\n\u003cp>Users are probably familiar with this concept. Perhaps you looked at an item but didn’t buy it – but then you see it on your feed again and again, until you perhaps finally buy it.\u003c/p>\n\u003cp>\u003ca href=\"https://googlepress.blogspot.com/2007/04/google-to-acquire-doubleclick_13.html\">Google eventually purchased DoubleClick in the 2000s\u003c/a>, “and Google [was] the advertising king in the early digital era,” Owens said.\u003c/p>\n\u003cp>As companies get better at knowing what you want, she said that it was a “logical next step” for companies to also figure out how much you might be \u003cem>willing \u003c/em>to pay.\u003c/p>\n\u003cp>“Marrying sort of dynamic pricing with surveillance advertising is how we get to the modern form of surveillance pricing that we’re starting to see today,” Owens said.\u003c/p>\n\u003ch2>What are some examples of surveillance pricing?\u003c/h2>\n\u003cp>Back in 2012, \u003ca href=\"https://www.wsj.com/articles/SB10001424127887323777204578189391813881534\">a Wall Street Journal analysis\u003c/a> found that Staples determined pricing for customers depending on ZIP code. If the user lived in a ZIP code farther away from a competitor, the price was likely to go up.\u003c/p>\n\u003cp>Just a few years later, \u003ca href=\"https://www.propublica.org/article/asians-nearly-twice-as-likely-to-get-higher-price-from-princeton-review\">a 2015 investigation by\u003cem> ProPublica\u003c/em>\u003c/a>, in which the news outlet analyzed prices from The Princeton Review, a test-preparation service for high school students.\u003c/p>\n\u003cp>“What they determined is that folks in ZIP codes with a larger percentage of Asian Americans were almost twice as likely to be offered that higher price than others,” Owens said. This surge, dubbed “The Tiger Mom Tax” by \u003cem>ProPublica\u003c/em>, impacted Asian residents in lower-income ZIP codes as well.\u003c/p>\n\u003cfigure id=\"attachment_12033653\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12033653\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/IMG_1196-scaled-e1759530132238.jpg\" alt=\"\" width=\"2000\" height=\"1500\">\u003cfigcaption class=\"wp-caption-text\">Uber’s headquarters in San Francisco’s Mission Bay neighborhood on Oct. 12, 2022. \u003ccite>(Farida Jhabvala Romero/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Owens called these “some of the early examples of companies starting to toy around with gauging your desperation.”\u003c/p>\n\u003cp>In 2022, research conducted in over six different countries by advocacy groups Mozilla Foundation and Consumers International found that dating app Tinder’s personalized pricing algorithm was \u003ca href=\"https://www.mozillafoundation.org/en/blog/new-research-tinders-opaque-unfair-pricing-algorithm-can-charge-users-up-to-five-times-more-for-same-service/\">charging users aged over 30 more money\u003c/a> than younger users for its premium Tinder Plus service. In the previous year, the \u003ca href=\"https://news.bloomberglaw.com/us-law-week/tinders-24-million-deal-to-end-age-discrimination-suit-undone\">company faced a lawsuit in California\u003c/a> over this pricing structure.\u003c/p>\n\u003cp>Rideshare app Uber has also been a common target of surveillance pricing allegations, although \u003ca href=\"https://www.vice.com/en/article/uber-surge-pricing-phone-battery/\">the company has consistently denied this\u003c/a>. In 2016, \u003ca href=\"https://www.npr.org/transcripts/478266839\">on NPR’s podcast Hidden Brain\u003c/a>, an economic researcher at Uber said people were likely to pay higher prices if their phone battery was low.\u003c/p>\n\u003cfigure id=\"attachment_12053385\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12053385\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/08/IMG_0527_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">An Uber and Lyft driver drops off a customer in San Francisco’s downtown neighborhood on Aug. 31, 2015. \u003ccite>(Ericka Cruz Guevarra/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We absolutely don’t use that to kind of like, push you a higher surge price,” said the researcher, Keith Chen. “But it’s an interesting kind of psychological fact of human behavior.”\u003c/p>\n\u003cp>However, in 2023, \u003ca href=\"https://www.vice.com/en/article/uber-surge-pricing-phone-battery/\">a Belgian newspaper\u003c/a> accused Uber of increasing the price of a trip based on the user’s battery percentage, and in 2024, then-Sen. Sherrod Brown of Ohio called for more \u003ca href=\"https://www.banking.senate.gov/newsroom/majority/brown-demands-transparency-from-uber-and-lyft-on-surge-pricing\">transparency on pricing from both Uber and Lyft\u003c/a>.\u003c/p>\n\u003cp>And just last year\u003cem>, Washington Post\u003c/em> tech columnist Geoffrey Fowler looked into \u003ca href=\"https://www.instagram.com/p/DQICzkmEuaV/\">the data collected by his Starbucks loyalty program\u003c/a> and said that, in actuality, the more coffee he ordered, the fewer discounts he got.\u003c/p>\n\u003cp>“My loyalty was working against me,” Fowler said.\u003c/p>\n\u003ch2>What data do companies have on me to determine these prices?\u003c/h2>\n\u003cp>A lot.\u003c/p>\n\u003cp>Owens said users give up \u003cem>plenty \u003c/em>of information, like agreeing to terms and conditions that a user didn’t read, or signing up for a loyalty program.\u003c/p>\n\u003cp>“They might be connected to your bank account and know when it’s payday,” Owens said. “They might have information about your location. They might have your purchase history, what you buy weekly, what you haven’t bought in a while that you usually buy, and so you’re due for.”\u003c/p>\n\u003cfigure id=\"attachment_12069528\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069528 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta says the state is looking into surveillance pricing, a way in which companies use personal data to determine the cost of items. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Owens said websites can also track your \u003cem>mouse\u003c/em> movements online: What you hover over, how long you hover over it, what you click on, what you put in your cart, but don’t buy.\u003c/p>\n\u003cp>“They can buy information about you from third parties,” Owens said. “Breadcrumb trails of data you leave when you participate in e-commerce provides a really robust set of data that companies can use to predict how much you’re willing to pay for any given item.”\u003c/p>\n\u003ch2>Where does AI fit into all this?\u003c/h2>\n\u003cp>Another emerging way companies can potentially learn more about a user’s habits is through chatbots and AI agents, which are sometimes used by consumers to help with shopping.\u003c/p>\n\u003cp>Walmart’s CEO was alleged to have told investors that \u003ca href=\"https://finance.yahoo.com/sectors/technology/articles/walmart-ceo-reportedly-brags-companys-030000384.html\">the company’s chatbot, named Sparky, was nudging consumers to spend more\u003c/a> in conversations.\u003c/p>\n\u003cp>Researchers at Princeton University and the University of Washington tried out comparison shopping on advanced large language models (LLMs) to study how those models would respond. One scenario, for example, was an LLM making a recommendation between two equal products, one affordable and non-sponsored and the other expensive \u003cem>and \u003c/em>sponsored.\u003c/p>\n\u003cfigure id=\"attachment_11935110\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11935110\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2022/12/gettyimages-1242531753-216b37ee591f345f918ae8092986ad1d44cfc9c5-scaled-e1781818411521.jpg\" alt=\"A small boy stands in a shopping cart next to a woman wearing a white shirt looking at vegetables in a grocery store.\" width=\"2000\" height=\"1500\">\u003cfigcaption class=\"wp-caption-text\">Customers shop in the produce section of a Walmart store in Burbank, California, on Aug.15, 2022. \u003ccite>(Robyn Beck/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The option benefiting the user would recommend the affordable, non-sponsored product, while the option benefiting the corporation would recommend the expensive, sponsored product. But according to \u003ca href=\"https://arxiv.org/html/2604.08525v1\">the paper published in early April\u003c/a>, the researchers found that although “frequency varies widely across different LLMs and scenarios,” all current LLMs exhibit “risky behaviors favoring the company over the user.”\u003c/p>\n\u003cp>While Owens said she thinks chatbots are “really the next big frontier in surveillance pricing,” she added that the good news is that people “aren’t overwhelmingly shopping in AI right now.”\u003c/p>\n\u003cp>Nonetheless, “it would be great to get this one fixed before the horse is out of the barn, because the future doesn’t look great,” she said.\u003c/p>\n\u003ch2>What can consumers do to limit surveillance pricing?\u003c/h2>\n\u003cp>Owens said she believed in the power of consumer boycotts and taking complaints to social media or a public forum when something seems wrong, like the JetBlue customer did.\u003c/p>\n\u003cp>Customers can also think about how they “comparison shop.” In the past, “it used to be that you would look at the same item at two different stores, see which store offered you the better price,” Owens said.\u003c/p>\n\u003cfigure id=\"attachment_11962972\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11962972\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut.jpg\" alt=\"A passenger jet with JETBLUE on the side takes off from a runway.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/09/GettyImages-1258924953-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">A JetBlue passenger plane takes off from San Francisco International Airport in San Francisco, California, on June 21, 2023. \u003ccite>(Tayfun Coskun/Anadolu Agency via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But now, “you probably need to comparison shop \u003cem>within \u003c/em>stores,” advised Owens, meaning consumers should compare the price of an item on the app, the website \u003cem>and \u003c/em>the brick-and-mortar store, then go with the lower price.\u003c/p>\n\u003cp>Alternatively, customers can ask someone else, like a friend, to log into \u003cem>their \u003c/em>account at the same retailer and see which of you gets the better price.\u003c/p>\n\u003cp>Owens also suggested a browser that offers more privacy protection to limit how much a company can track you. To learn more, KQED has \u003ca href=\"https://www.kqed.org/news/12070405/how-to-protect-your-information-online-in-2026\">a thorough guide on how to get started on digital hygiene and good privacy practices online\u003c/a>.\u003c/p>\n\u003cp>But ultimately, she emphasized that she did not believe it was the consumer’s job to “try to beat the machine.”\u003c/p>\n\u003cp>“Shopping against the robot is not a future anybody wants to have,” she said.\u003c/p>\n\u003cp>“It should be lawmakers’ job and policymakers’ job to make sure markets are fair and honest.”\u003c/p>\n\u003ch2>Is surveillance pricing even legal?\u003c/h2>\n\u003cp>The short answer: Yes. But California has been looking into the issue.\u003c/p>\n\u003cp>State Attorney General Rob Bonta \u003ca href=\"https://oag.ca.gov/news/press-releases/data-privacy-day-attorney-general-bonta-focuses-surveillance-pricing-compliance\">opened an investigation into surveillance pricing\u003c/a> by asking companies in the retail, grocery and hotel sectors to share about how they use personal data.\u003c/p>\n\u003cp>“Practices like surveillance pricing may undermine consumer trust, unfairly raise prices, and when conducted without proper disclosure or beyond reasonable expectations, may violate California law,” Bonta said in a January statement.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>There is also a new law introduced \u003ca href=\"https://www.eff.org/deeplinks/2026/06/californias-bill-ban-surveillance-pricing\">in the state legislature\u003c/a> that aims to outright ban the practice, supported by \u003ca href=\"https://www.eff.org/document/20260526-eff-letter-supporting-cal-ab-2564\">privacy groups like the Electronic Frontier Foundation\u003c/a>.\u003c/p>\n\u003cp>In general, the United States has lagged behind other countries in \u003ca href=\"https://www.security.org/resources/digital-privacy-legislation-by-state/\">comprehensive data privacy laws\u003c/a>. The Federal Trade Commission, led by Lina Khan during the Biden Administration, released \u003ca href=\"https://www.ftc.gov/system/files/ftc_gov/pdf/p246202_surveillancepricing6bstudy_researchsummaries_redacted.pdf\">a study on surveillance pricing in January 2025\u003c/a>, but under President Trump, “the federal government is not really leading the charge right now,” Owens said.\u003c/p>\n\u003cp>One way legal action on surveillance pricing might get somewhere, Owens said: with lawmakers tackling surveillance \u003cem>wages,\u003c/em> in which companies “can use the exact same tools to learn about their workers and figure out the minimum they’re willing to charge.”\u003c/p>\n\u003cp>This practice has already been seen to impact workers like \u003ca href=\"https://fortune.com/2026/04/23/nursing-gig-economy-minimum-wage-ai-surveillance/\">nurses\u003c/a> and \u003ca href=\"https://www.instagram.com/reel/DSX0eQsFfHD/\">rideshare drivers\u003c/a>, and in cases where “algorithmic wage discrimination falls afoul of existing employment discrimination and labor laws,” Owens said there may be opportunities for “enforcement agencies to go ahead and crack down on those practices even without updating the law.”\u003c/p>\n\u003cp>However, Colorado’s Governor recently vetoed a\u003ca href=\"https://www.cbsnews.com/colorado/news/colorado-gov-jared-polis-vetoes-surveillance-pricing-bill/\"> bill that would ban corporations from using personal data to set individual prices \u003cem>and \u003c/em>wages\u003c/a>. In New York, the state is \u003ca href=\"https://ag.ny.gov/press-release/2025/attorney-general-james-warns-new-yorkers-about-algorithmic-pricing-new-law-takes\">enforcing a disclosure law\u003c/a>, which requires companies to tell you when a price was set by an algorithm using your data.\u003c/p>\n\u003cp>Privacy and consumer advocates are monitoring the bill in California closely, Owens said, given the huge implications for the future of surveillance pricing.\u003c/p>\n\u003cp>“It would be a game changer for a state as large as California, with as many tech companies located in California as there are, to pass a bill like this,” Owens said.\u003c/p>\n\u003cp>\u003cem>This story has been updated the to reflect that the organization Lindsay Owens runs is called Groundwork Collaborative, not Groundwork Collection. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Newsom Promised to Help Californians Build New Careers. Now, the Money is Running Out",
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"headTitle": "Newsom Promised to Help Californians Build New Careers. Now, the Money is Running Out | KQED",
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"content": "\u003cp>\u003c!-- Creative Commons Attribution-NonCommercial-NoDerivatives https://creativecommons.org/licenses/by-nc-nd/4.0/ -->\u003c/p>\n\u003cp>\u003cem>This story was originally published by \u003ca href=\"https://calmatters.org/\">CalMatters\u003c/a>. \u003ca href=\"https://calmatters.org/subscribe-to-calmatters/\">Sign up\u003c/a> for their newsletters.\u003c/em>\u003c/p>\n\u003cp>Standing in a West Sacramento \u003ca href=\"https://www.youtube.com/watch?v=8l0Rs93LKuI\">high school cafeteria\u003c/a> in 2023, \u003ca href=\"https://www.kqed.org/news/tag/gavin-newsom\">Gov. Gavin Newsom\u003c/a> promised fundamental reforms to the state’s job training programs. A few months later, he was in front of \u003ca href=\"https://www.youtube.com/watch?v=LpMC6yHOV_4\">a fire truck in Modesto\u003c/a>, and later, in\u003ca href=\"https://www.youtube.com/watch?v=DG5InB3qU9Q&t=3628s\"> a welding classroom\u003c/a> in Redding, making the same promise.\u003c/p>\n\u003cp>It was a “\u003ca href=\"https://calmatters.org/economy/2025/04/career-education/\">point of pride\u003c/a>,” Newsom said last year.\u003c/p>\n\u003cp>Now, a handful of those reforms are underway. A new inter-agency council, designed to increase collaboration among workforce providers, is meeting next week. The state is also developing a new kind of \u003ca href=\"https://www.gov.ca.gov/2026/06/17/californias-career-passport-to-connect-qualified-workers-to-employment-with-or-without-a-four-year-degree/\">digital resume\u003c/a> that would help students and workers consolidate information about their work experience and education.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But as the state faces yet another budget deficit, a flagship workforce program could be forced to scale back. One of the state’s leading agencies for coordinating workforce training, the California Workforce Development Board, could lose 20% of its staff.\u003c/p>\n\u003cp>In the governor’s budget proposal for 2026-27 fiscal year, several workforce programs, including the governor’s \u003ca href=\"https://cwdb.ca.gov/cwdb-home/our-programs/high-road-programs/high-road-training-partnerships/\">“high road training partnerships\u003c/a>,” would receive little or no new funding, meaning that they could shut down by the time the next governor assumes office or soon thereafter. The Legislature has already passed a budget that largely accepts Newsom’s proposals, and the governor has until the end of the month to approve it. Some job training organizations criticized the governor’s proposal to withhold new funding this year.\u003c/p>\n\u003cp>“At a time when affordability is such a massive concern, it feels like we’re focusing on what things cost and not enough on what people can earn,” said Julia Hatton, the president of the Rising Sun Center for Opportunity, told CalMatters. Her organization trains workers for jobs in construction and climate-related careers and has received nearly $4 million in state workforce grants.\u003c/p>\n\u003cfigure id=\"attachment_12087658\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087658\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty.jpg\" alt=\"\" width=\"2000\" height=\"1337\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty-1536x1027.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Gov. Gavin Newsom speaks as his wife Jennifer Siebel Newsom (left) looks on during an election night gathering at the California Democrats headquarters on Nov. 4, 2025, in Sacramento, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, in a legislative hearing in April, Allison Hewitt, a budget analyst with California’s Department of Finance said the state is still committed to workforce development and that the board’s budget isn’t being cut, just that it isn’t receiving new funding. The workforce development board received a \u003ca href=\"https://calmatters.digitaldemocracy.org/hearings/279461#t=2476&f=c90f5001889cb947a92f8d013b87727d\">“surge”\u003c/a> of grants over the past few years, and those dollars have been spent so less funding is available this year, she said.\u003c/p>\n\u003cp>That did not sit well with at least one legislator.\u003c/p>\n\u003cp>“I mean, you can say that all you want,” said \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/maria-elena-durazo-165445\">Sen. María Elena Durazo\u003c/a>, a Los Angeles Democrat, in response. “But if we’re not proposing funding for that … then you’re basically saying this is gonna be the new policy. The bottom line is without funding, it’s not a reality.”\u003c/p>\n\u003cp>In an emailed statement to CalMatters, Marissa Saldivar, a spokesperson for the governor, said Newsom’s workforce plan focuses on “structural changes to benefit students, which does not always require funding.”\u003c/p>\n\u003cp>H.D. Palmer, a spokesperson for California’s Department of Finance, responded in the same email, saying that the current budget proposes over $250 million in new workforce funds, including in healthcare and construction. By comparison, the state put over $2.2 billion into new workforce grants in the 2022-23 budget year.\u003c/p>\n\u003ch2>Have workforce programs succeeded?\u003c/h2>\n\u003cp>For decades, states and the federal government have pumped money into job training programs, especially for low-income workers without college degrees, but the results \u003ca href=\"https://www.dol.gov/resource-library/providing-public-workforce-services-job-seekers-30-month-impact-findings-wia-adult\">are often poor\u003c/a>. Graduates end up earning minimum-wage or landing in jobs \u003ca href=\"https://calmatters.org/education/2024/08/for-profit-schools-california-jobs/\">with low retention\u003c/a>, where many workers quit within the first year.\u003c/p>\n\u003cp>To improve outcomes, California created the high road training partnerships to target job training programs that yield long-lasting, living-wage employment where the employer, not just the government, has a stake in the worker’s professional growth. Starting around 2014, the state put a small amount of money into these programs, said Stewart Knox, the secretary of California’s Labor and Workforce Development Agency.\u003c/p>\n\u003cfigure id=\"attachment_12055465\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055465\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Valero Benicia Refinery in Benicia, on May 8, 2025, which processes up to 170,000 barrels of oil a day, making gasoline, diesel, and other fuels for California. Valero plans to shut down the Benicia refinery by April 2026, citing high costs and strict environmental rules. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In 2021 and 2022, the state made “massive investments in the workforce,” he said, pumping hundreds of millions into high-road programs all across the state, including in construction, healthcare, technology and in public sector jobs. The state sent money to current and former oil workers to help them retrain for careers \u003ca href=\"https://calmatters.org/economy/2025/10/refinery-workers-california/\">when refineries close\u003c/a>. It also sent money to youth apprenticeship programs.\u003c/p>\n\u003cp>Results have been\u003ca href=\"https://calmatters.org/education/higher-education/2024/02/workforce-training/\"> mixed\u003c/a>. In the high-road program, some grants helped train hundreds or thousands of workers for union jobs while other grants created few concrete benefits for workers. One grant was supposed to train workers at the electric vehicle company Proterra, but the company closed before workers could begin.\u003c/p>\n\u003cp>This year, Assemblymember \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/rick-chavez-zbur-165429\">Rick Chavez Zbur\u003c/a>, a Los Angeles Democrat, is proposing \u003ca href=\"https://calmatters.digitaldemocracy.org/bills/ca_202520260ab2634\">a bill\u003c/a> to further restrict how the high-road money is used.\u003c/p>\n\u003cp>Out of the roughly 1,700 oil workers who could benefit from the state’s retraining grants, only about 500 participated as of May, according to a bill analysis. \u003ca href=\"https://calmatters.digitaldemocracy.org/bills/ca_202520260ab2157\">That bill\u003c/a>, authored by San Rafael Assemblymember \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/damon-connolly-165425\">Damon Connolly,\u003c/a> a Democrat, would give grantees more time to spend the money.\u003c/p>\n\u003ch2>A ‘master plan’ for career education\u003c/h2>\n\u003cp>In 2023, Newsom’s workforce plans culminated with \u003ca href=\"https://www.gov.ca.gov/wp-content/uploads/2023/08/8.31.23-Career-Education-Executive-Order.pdf\">an executive order\u003c/a> calling for the creation of a master plan for career education that would create a “new foundation” for the state.\u003c/p>\n\u003cp>\u003ca href=\"https://calmatters.org/wp-content/uploads/2025/04/2025-CA-Master-Plan-for-Career-Education.pdf\">The plan\u003c/a>, released in 2025, called for better coordination among the state’s workforce providers, who \u003ca href=\"https://calmatters.org/economy/2024/09/trade-schools-job-training-california/\">often compete for the same students.\u003c/a>\u003c/p>\n\u003cp>The master plan also called for more high-road job training programs and highlighted ongoing work supporting youth apprentices.\u003c/p>\n\u003cfigure id=\"attachment_12080557\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12080557\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-2000x1333.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A Caltrans worker adjusts construction cones as traffic comes to a slow on I-80 eastbound in San Francisco on Saturday, April 18, 2026. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We’re definitely not done. We’re kind of mid-stage,” said Knox. “What you’re seeing is a little less money, yes, in terms of programs, but that’s because we did such massive investments from 2021 on into the system (and) those outcomes now are what we’re focused on.”\u003c/p>\n\u003cp>Knox pointed to outcomes from the master plan, including the growth of \u003ca href=\"https://calmatters.org/education/k-12-education/2025/05/middle-school-california/\">dual enrollment,\u003c/a> which allows high school students to take college classes. The state is also helping thousands more students get \u003ca href=\"https://calmatters.org/education/higher-education/2026/02/college-credit-california/\">college credit for their prior work experience\u003c/a>, he said.\u003c/p>\n\u003cp>Palmer, with the state’s Department of Finance, said in an email that the current proposal from the Legislature includes more funding both for dual enrollment and to help college students get credit for their work experience.[aside postID=news_12087559 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CaliforniaSealCM.jpg']Those funding allocations, however, come from a different pot of money, known as Proposition 98, which is largely restricted to education.\u003c/p>\n\u003cp>The Shirley Ware Education Center, a national job training nonprofit founded in Oakland, was among the earliest and largest recipients of the high-road training grants, which it used to help over 5,500 workers find better jobs, mostly in the healthcare industry. All told, the organization received more than $40 million in state workforce dollars starting in 2017.\u003c/p>\n\u003cp>“When the state was flush with cash, they put a lot of money into these programs,” said Rebecca Hanson, the executive director. Now, she said the state budget deficit makes it “hard to argue” for increased funding, especially when so many other core services are\u003ca href=\"https://calmatters.org/politics/2026/06/california-budget-legislature-deal/\"> facing cuts\u003c/a>.\u003c/p>\n\u003cp>Hanson’s high-road workforce grant ends in 2027, but even then, she said she isn’t too worried, since her organization has other funding and is used to these fluctuations in state support. “My hope is that by the time we’re talking about 2028, we’ll be able to find other money.”\u003c/p>\n\u003cp>\u003cem>This article was \u003ca href=\"https://calmatters.org/education/higher-education/2026/06/workforce-funding/\">originally published on CalMatters\u003c/a> and was republished under the \u003ca href=\"https://creativecommons.org/licenses/by-nc-nd/4.0/\">Creative Commons Attribution-NonCommercial-NoDerivatives\u003c/a> license.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!-- Creative Commons Attribution-NonCommercial-NoDerivatives https://creativecommons.org/licenses/by-nc-nd/4.0/ -->\u003c/p>\n\u003cp>\u003cem>This story was originally published by \u003ca href=\"https://calmatters.org/\">CalMatters\u003c/a>. \u003ca href=\"https://calmatters.org/subscribe-to-calmatters/\">Sign up\u003c/a> for their newsletters.\u003c/em>\u003c/p>\n\u003cp>Standing in a West Sacramento \u003ca href=\"https://www.youtube.com/watch?v=8l0Rs93LKuI\">high school cafeteria\u003c/a> in 2023, \u003ca href=\"https://www.kqed.org/news/tag/gavin-newsom\">Gov. Gavin Newsom\u003c/a> promised fundamental reforms to the state’s job training programs. A few months later, he was in front of \u003ca href=\"https://www.youtube.com/watch?v=LpMC6yHOV_4\">a fire truck in Modesto\u003c/a>, and later, in\u003ca href=\"https://www.youtube.com/watch?v=DG5InB3qU9Q&t=3628s\"> a welding classroom\u003c/a> in Redding, making the same promise.\u003c/p>\n\u003cp>It was a “\u003ca href=\"https://calmatters.org/economy/2025/04/career-education/\">point of pride\u003c/a>,” Newsom said last year.\u003c/p>\n\u003cp>Now, a handful of those reforms are underway. A new inter-agency council, designed to increase collaboration among workforce providers, is meeting next week. The state is also developing a new kind of \u003ca href=\"https://www.gov.ca.gov/2026/06/17/californias-career-passport-to-connect-qualified-workers-to-employment-with-or-without-a-four-year-degree/\">digital resume\u003c/a> that would help students and workers consolidate information about their work experience and education.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But as the state faces yet another budget deficit, a flagship workforce program could be forced to scale back. One of the state’s leading agencies for coordinating workforce training, the California Workforce Development Board, could lose 20% of its staff.\u003c/p>\n\u003cp>In the governor’s budget proposal for 2026-27 fiscal year, several workforce programs, including the governor’s \u003ca href=\"https://cwdb.ca.gov/cwdb-home/our-programs/high-road-programs/high-road-training-partnerships/\">“high road training partnerships\u003c/a>,” would receive little or no new funding, meaning that they could shut down by the time the next governor assumes office or soon thereafter. The Legislature has already passed a budget that largely accepts Newsom’s proposals, and the governor has until the end of the month to approve it. Some job training organizations criticized the governor’s proposal to withhold new funding this year.\u003c/p>\n\u003cp>“At a time when affordability is such a massive concern, it feels like we’re focusing on what things cost and not enough on what people can earn,” said Julia Hatton, the president of the Rising Sun Center for Opportunity, told CalMatters. Her organization trains workers for jobs in construction and climate-related careers and has received nearly $4 million in state workforce grants.\u003c/p>\n\u003cfigure id=\"attachment_12087658\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087658\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty.jpg\" alt=\"\" width=\"2000\" height=\"1337\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GavinJenniferNewsomGetty-1536x1027.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Gov. Gavin Newsom speaks as his wife Jennifer Siebel Newsom (left) looks on during an election night gathering at the California Democrats headquarters on Nov. 4, 2025, in Sacramento, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, in a legislative hearing in April, Allison Hewitt, a budget analyst with California’s Department of Finance said the state is still committed to workforce development and that the board’s budget isn’t being cut, just that it isn’t receiving new funding. The workforce development board received a \u003ca href=\"https://calmatters.digitaldemocracy.org/hearings/279461#t=2476&f=c90f5001889cb947a92f8d013b87727d\">“surge”\u003c/a> of grants over the past few years, and those dollars have been spent so less funding is available this year, she said.\u003c/p>\n\u003cp>That did not sit well with at least one legislator.\u003c/p>\n\u003cp>“I mean, you can say that all you want,” said \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/maria-elena-durazo-165445\">Sen. María Elena Durazo\u003c/a>, a Los Angeles Democrat, in response. “But if we’re not proposing funding for that … then you’re basically saying this is gonna be the new policy. The bottom line is without funding, it’s not a reality.”\u003c/p>\n\u003cp>In an emailed statement to CalMatters, Marissa Saldivar, a spokesperson for the governor, said Newsom’s workforce plan focuses on “structural changes to benefit students, which does not always require funding.”\u003c/p>\n\u003cp>H.D. Palmer, a spokesperson for California’s Department of Finance, responded in the same email, saying that the current budget proposes over $250 million in new workforce funds, including in healthcare and construction. By comparison, the state put over $2.2 billion into new workforce grants in the 2022-23 budget year.\u003c/p>\n\u003ch2>Have workforce programs succeeded?\u003c/h2>\n\u003cp>For decades, states and the federal government have pumped money into job training programs, especially for low-income workers without college degrees, but the results \u003ca href=\"https://www.dol.gov/resource-library/providing-public-workforce-services-job-seekers-30-month-impact-findings-wia-adult\">are often poor\u003c/a>. Graduates end up earning minimum-wage or landing in jobs \u003ca href=\"https://calmatters.org/education/2024/08/for-profit-schools-california-jobs/\">with low retention\u003c/a>, where many workers quit within the first year.\u003c/p>\n\u003cp>To improve outcomes, California created the high road training partnerships to target job training programs that yield long-lasting, living-wage employment where the employer, not just the government, has a stake in the worker’s professional growth. Starting around 2014, the state put a small amount of money into these programs, said Stewart Knox, the secretary of California’s Labor and Workforce Development Agency.\u003c/p>\n\u003cfigure id=\"attachment_12055465\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12055465\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/250509-BeniciaRefinery-31-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Valero Benicia Refinery in Benicia, on May 8, 2025, which processes up to 170,000 barrels of oil a day, making gasoline, diesel, and other fuels for California. Valero plans to shut down the Benicia refinery by April 2026, citing high costs and strict environmental rules. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In 2021 and 2022, the state made “massive investments in the workforce,” he said, pumping hundreds of millions into high-road programs all across the state, including in construction, healthcare, technology and in public sector jobs. The state sent money to current and former oil workers to help them retrain for careers \u003ca href=\"https://calmatters.org/economy/2025/10/refinery-workers-california/\">when refineries close\u003c/a>. It also sent money to youth apprenticeship programs.\u003c/p>\n\u003cp>Results have been\u003ca href=\"https://calmatters.org/education/higher-education/2024/02/workforce-training/\"> mixed\u003c/a>. In the high-road program, some grants helped train hundreds or thousands of workers for union jobs while other grants created few concrete benefits for workers. One grant was supposed to train workers at the electric vehicle company Proterra, but the company closed before workers could begin.\u003c/p>\n\u003cp>This year, Assemblymember \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/rick-chavez-zbur-165429\">Rick Chavez Zbur\u003c/a>, a Los Angeles Democrat, is proposing \u003ca href=\"https://calmatters.digitaldemocracy.org/bills/ca_202520260ab2634\">a bill\u003c/a> to further restrict how the high-road money is used.\u003c/p>\n\u003cp>Out of the roughly 1,700 oil workers who could benefit from the state’s retraining grants, only about 500 participated as of May, according to a bill analysis. \u003ca href=\"https://calmatters.digitaldemocracy.org/bills/ca_202520260ab2157\">That bill\u003c/a>, authored by San Rafael Assemblymember \u003ca href=\"https://calmatters.digitaldemocracy.org/legislators/damon-connolly-165425\">Damon Connolly,\u003c/a> a Democrat, would give grantees more time to spend the money.\u003c/p>\n\u003ch2>A ‘master plan’ for career education\u003c/h2>\n\u003cp>In 2023, Newsom’s workforce plans culminated with \u003ca href=\"https://www.gov.ca.gov/wp-content/uploads/2023/08/8.31.23-Career-Education-Executive-Order.pdf\">an executive order\u003c/a> calling for the creation of a master plan for career education that would create a “new foundation” for the state.\u003c/p>\n\u003cp>\u003ca href=\"https://calmatters.org/wp-content/uploads/2025/04/2025-CA-Master-Plan-for-Career-Education.pdf\">The plan\u003c/a>, released in 2025, called for better coordination among the state’s workforce providers, who \u003ca href=\"https://calmatters.org/economy/2024/09/trade-schools-job-training-california/\">often compete for the same students.\u003c/a>\u003c/p>\n\u003cp>The master plan also called for more high-road job training programs and highlighted ongoing work supporting youth apprentices.\u003c/p>\n\u003cfigure id=\"attachment_12080557\" class=\"wp-caption aligncenter\" style=\"max-width: 2560px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12080557\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-scaled.jpg\" alt=\"\" width=\"2560\" height=\"1707\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-scaled.jpg 2560w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-2000x1333.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/041826-I80Closure-JY-11-2048x1365.jpg 2048w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\">\u003cfigcaption class=\"wp-caption-text\">A Caltrans worker adjusts construction cones as traffic comes to a slow on I-80 eastbound in San Francisco on Saturday, April 18, 2026. \u003ccite>(Juliana Yamada for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We’re definitely not done. We’re kind of mid-stage,” said Knox. “What you’re seeing is a little less money, yes, in terms of programs, but that’s because we did such massive investments from 2021 on into the system (and) those outcomes now are what we’re focused on.”\u003c/p>\n\u003cp>Knox pointed to outcomes from the master plan, including the growth of \u003ca href=\"https://calmatters.org/education/k-12-education/2025/05/middle-school-california/\">dual enrollment,\u003c/a> which allows high school students to take college classes. The state is also helping thousands more students get \u003ca href=\"https://calmatters.org/education/higher-education/2026/02/college-credit-california/\">college credit for their prior work experience\u003c/a>, he said.\u003c/p>\n\u003cp>Palmer, with the state’s Department of Finance, said in an email that the current proposal from the Legislature includes more funding both for dual enrollment and to help college students get credit for their work experience.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Those funding allocations, however, come from a different pot of money, known as Proposition 98, which is largely restricted to education.\u003c/p>\n\u003cp>The Shirley Ware Education Center, a national job training nonprofit founded in Oakland, was among the earliest and largest recipients of the high-road training grants, which it used to help over 5,500 workers find better jobs, mostly in the healthcare industry. All told, the organization received more than $40 million in state workforce dollars starting in 2017.\u003c/p>\n\u003cp>“When the state was flush with cash, they put a lot of money into these programs,” said Rebecca Hanson, the executive director. Now, she said the state budget deficit makes it “hard to argue” for increased funding, especially when so many other core services are\u003ca href=\"https://calmatters.org/politics/2026/06/california-budget-legislature-deal/\"> facing cuts\u003c/a>.\u003c/p>\n\u003cp>Hanson’s high-road workforce grant ends in 2027, but even then, she said she isn’t too worried, since her organization has other funding and is used to these fluctuations in state support. “My hope is that by the time we’re talking about 2028, we’ll be able to find other money.”\u003c/p>\n\u003cp>\u003cem>This article was \u003ca href=\"https://calmatters.org/education/higher-education/2026/06/workforce-funding/\">originally published on CalMatters\u003c/a> and was republished under the \u003ca href=\"https://creativecommons.org/licenses/by-nc-nd/4.0/\">Creative Commons Attribution-NonCommercial-NoDerivatives\u003c/a> license.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "san-francisco-has-been-trying-to-leave-pge-for-100-years-will-this-time-be-different",
"title": "San Francisco Weighs PG&E Takeover Amid Soaring Utility Costs",
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"headTitle": "San Francisco Weighs PG&E Takeover Amid Soaring Utility Costs | KQED",
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"content": "\u003cp>Joe Dabit’s cozy, mural-covered restaurant, Pizza Joint, sits next to George Washington High School in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco’s\u003c/a> Outer Richmond neighborhood. Every afternoon, students line up to buy lunch at the counter and take home half-price slices at the end of the day. He credits them with keeping the business afloat — a task that’s gotten harder thanks, in part, to\u003ca href=\"https://www.kqed.org/news/12082876/pge-bills-are-going-up-heres-why\"> rising electricity costs. \u003c/a>\u003c/p>\n\u003cp>“Energy prices are crazy. Two or three years ago, I used to pay $1,000 to $1,100, $1,200 max,” Dabit, 62, said. “My last bill was $2,800.” His utility bills now cost almost as much as rent for his 900-square-foot restaurant\u003c/p>\n\u003cp>Dabit’s energy problems reached a new level in December when a PG&E \u003ca href=\"https://www.kqed.org/news/12083011/humidity-at-pge-substation-likely-cause-of-massive-december-san-francisco-blackout\">substation\u003c/a> fire caused a three-day power outage for the neighborhood. In addition to losing business, Dabit lost $10,000 to $15,000 worth of ingredients.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The utility company initially offered him just $2,500, he said — which barely covered his typical electricity bill, let alone all the product and business that he lost. After more than three months of back and forth, he said he finally got PG&E to agree to something he found reasonable, but only after threatening to hire a lawyer.\u003c/p>\n\u003cp>Between December’s series of \u003ca href=\"https://www.kqed.org/news/12073229/san-francisco-supervisors-probe-pge-after-widespread-winter-power-outages\">power\u003c/a> outages and \u003ca href=\"https://www.kqed.org/nhttps:/www.kqed.org/news/12033386/pge-electricity-rates-have-jumped-nearly-70-since-2020ews/12033386/pge-electricity-rates-have-jumped-nearly-70-since-2020\">skyrocketing\u003c/a> electricity bills, Dabit and other San Franciscans are growing increasingly frustrated with the utility company. In February, a group of residents and small businesses \u003ca href=\"https://www.kqed.org/news/12071937/san-francisco-small-businesses-to-sue-pge-over-losses-from-december-power-outages\">filed a class-action lawsuit\u003c/a> against PG&E, alleging the utility failed to remediate major financial losses after major \u003ca href=\"https://www.kqed.org/forum/2010101912529/san-francisco-blackouts-raise-concerns-about-pge-and-robotaxis\">power outages in December\u003c/a>.\u003c/p>\n\u003cp>Their discontent recently led the Board of Supervisors to reaffirm their commitment to cutting ties with PG&E, a process that’s been quietly underway for about five years.\u003c/p>\n\u003cfigure id=\"attachment_12087359\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087359\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers sit at Pizza Joint in San Francisco’s Richmond District on June 8, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While PG&E has said that a takeover would \u003ca href=\"https://www.pge.com/en/newsroom/currents/future-of-energy/city-and-county-of-san-francisco-proposal-to-take-over-pg-e-elec.html\">increase\u003c/a> San Francisco electricity rates for decades, some advocates believe it might be the only way out. With the ever-increasing cost of living, would a takeover make life easier for Dabit?\u003c/p>\n\u003cp>Though many residents may not be aware of it, the city has been in a protracted battle over whether or not to leave PG&E since the start of the 20th century, said Josh Lappen, a researcher at the University of Notre Dame who studies utilities and energy. The last significant attempt took place in the early 2000s and \u003ca href=\"https://www.sfgate.com/politics/article/In-S-F-voters-defeat-Prop-H-for-city-utility-3186957.php\">failed\u003c/a> as a ballot measure over concerns about government spending, questions about San Francisco’s ability to run a utility and significant campaigning from PG&E.\u003c/p>\n\u003cp>While similar ballot measures have been \u003ca href=\"https://www.spur.org/publications/voter-guide/2008-11-01/proposition-h-municipalizing-electric-service\">voted\u003c/a> down for decades, the city may no longer have to go through voter approval. Since residents passed \u003ca href=\"https://ballotpedia.org/San_Francisco,_California,_Proposition_A,_Revenue_Bonds_for_Power_Facilities_Excluding_Fossil_Fuels_and_Nuclear_Energy_Charter_Amendment_(June_2018)\">Proposition A\u003c/a> in 2018, the San Francisco Public Utilities Commission can now issue revenue bonds to buy clean power facilities with approval by two-thirds of the Board of Supervisors. This means that, if San Francisco and PG&E agree on a price, the city could potentially buy PG&E’s wire, poles and other physical infrastructure without putting anything on the ballot, according to John Coté, a spokesperson for San Francisco Power and Water.[aside postID=news_12074281 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260123-SIGNATUREKICKOFF00063_TV-KQED.jpg']The city’s latest attempt to buy the utility officially \u003ca href=\"https://docs.cpuc.ca.gov/PublishedDocs/Efile/G000/M394/K796/394796977.PDF\">started\u003c/a> in 2019 when it offered $2.5 billion for PG&E’s infrastructure. The company rejected the offer outright, saying the offer was too low, but in 2021, the city asked the California Public Utilities Commission to set a fair price. After years of delays, the CPUC directed San Francisco to submit its valuation and for PG&E to file its response by Oct. 20, 2026.\u003c/p>\n\u003cp>In April, San Francisco submitted a valuation of $3.4 billion to acquire the land, infrastructure and equipment needed for a takeover. PG&E, which has repeatedly said its infrastructure is not for sale, said in a statement around the same time that San Francisco “greatly undervalues” the utility’s property, and doesn’t account for separation costs or costs of state-mandated programs that would be offloaded onto remaining customers.\u003c/p>\n\u003cp>If San Francisco ever gets to the end of this process, Jim Lazar, an economist with a five-decade career in utility regulation and an advocate for public power, estimated that rates could go down by 15%-20% in the 10 years following purchase. Lazar said that prices would go down primarily because investor-owned utilities come with some baked-in costs that make them more expensive to run than consumer-owned utilities.\u003c/p>\n\u003cp>For example, being a public, nonprofit company allows consumer-owned utilities to both borrow money for construction projects at a cheaper rate and to pay less in taxes.\u003c/p>\n\u003cp>Consumer-owned utilities also tend to pay their executives less than investor-owned utilities, and that’s certainly the case for PG&E. The CEO of the Sacramento Municipal Utility District, a consumer-owned utility, is set to earn \u003ca href=\"https://www.smud.org/-/media/Documents/Corporate/Careers-at-SMUD/Salary-Schedule.ashx\">$1.4 million\u003c/a> in 2026. While that’s a lot, PG&E’s CEO made\u003ca href=\"https://www.sec.gov/Archives/edgar/data/1004980/000100498026000020/pcg-20260409.htm#i76f77ef7e29d43c3add9edcb2e098a62_55\"> $19.8 million\u003c/a> in 2025 alone. The skilled workers that maintain the grid, however, earn about the same regardless of ownership — about \u003ca href=\"https://www.smud.org/-/media/Documents/Corporate/Careers-at-SMUD/Salary-Schedule.ashx\">$79\u003c/a> per hour at SMUD and about \u003ca href=\"https://jobs.pge.com/lineworker\">$77\u003c/a> at PG&E.\u003c/p>\n\u003cfigure id=\"attachment_12087362\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087362\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A PG&E substation on Mission and 8th Streets in San Francisco on June 11, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As an investor-owned utility, PG&E also pays dividends to shareholders. While PG&E said that those dividends make up less than\u003ca href=\"https://www.kqed.org/science/1999400/bay-area-electricity-bills-are-some-of-the-highest-where-does-your-money-go\"> 1%\u003c/a> of a typical residential bill, the incentive to generate dividends creates one more expense for ratepayers — a never-ending need to increase profits by building more infrastructure. In 2024, they built enough to pay their shareholders \u003ca href=\"https://d18rn0p25nwr6d.cloudfront.net/CIK-0001004980/b7a70191-b3cb-41e7-8f6e-4d5d22abd201.pdf\">$1.45\u003c/a> billion.\u003c/p>\n\u003cp>While ratepayers may see gains in the long run, Michael Wara, a senior research scholar at Stanford University’s Woods Institute for the Environment, said \u003cspan style=\"font-weight: 400\">there would be inherent challenges to exiting a grid that is part of “a \u003c/span>\u003cspan style=\"font-weight: 400\">regional\u003c/span>\u003cspan style=\"font-weight: 400\"> system.”\u003c/span>\u003c/p>\n\u003cp>And, Wara said, PG&E ratepayers outside of San Francisco, including places like Oakland and Marin, would take on the costs that San Francisco leaves behind.\u003c/p>\n\u003cp>Here’s why: San Francisco ratepayers subsidize grid upgrades across Northern California, particularly in fire-prone areas, and \u003cspan style=\"font-weight: 400\"> energy programs for low-income residents, according to multiple experts KQED spoke with\u003c/span>. And PG&E \u003ca href=\"https://www.pge.com/assets/pge/docs/outages-and-safety/outage-preparedness-and-support/PGE-2023-RNR-R0.pdf\">increased\u003c/a> its spending on wildfire prevention from $3.84 billion in 2019 to $6.17 billion in 2024. According to Wara, this wildfire spending was the “largest driver of rate increase for PG&E over the last decade,” and the majority of these investments happened outside of the city — where wildfires actually get started.\u003c/p>\n\u003cfigure id=\"attachment_12087363\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087363\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A PG&E substation on Mission and 8th Streets in San Francisco on June 11, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The investments still benefit San Franciscans by protecting them from the impacts of these natural disasters and making sure their energy gets to them safely. \u003cspan style=\"font-weight: 400\">The SFPUC also noted that the agency will continue to pay PG&E for their \u003ca href=\"https://publicpowersf.org/faq\">transmission\u003c/a> — the wires that get electricity to the city — and will therefore continue to pay into wildfire prevention costs. Coté also shared that the CPUC \u003c/span>\u003cspan style=\"font-weight: 400\">will ultimately be responsible for making sure that PG&E’s remaining ratepayers are not harmed by San Francisco leaving the utility. \u003c/span>\u003c/p>\n\u003cp>“I know people that really think this is a great idea, but they tend to think about it solely from the perspective of San Francisco and the residents of San Francisco,” Wara said, referring to a takeover. “At the end of the day, the city is a regional entity that relies on energy that comes from oil refineries, electric dams and ports across the state.”\u003c/p>\n\u003cp>Wara said that because “electric power is this essential good that’s provided over a very large system,” more radical change — like turning all of PG&E into a public utility — would be better than cities leaving individually.\u003c/p>\n\u003cp>Jessica Tovar, a climate and environmental justice advocate in San Francisco, generally agreed with this take.\u003c/p>\n\u003cp>“I really would like to see a municipalization push that’s not solely big cities like San Francisco,” she said, “but other communities as well, because there is a lot of benefit to having control of the whole system.”\u003c/p>\n\u003cfigure id=\"attachment_12087361\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087361\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">International currency and graduation photos from customers hang behind the counter at Pizza Joint in San Francisco’s Richmond District on June 8, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While experts and advocates agree that PG&E’s current structure does not always protect consumers, “there’s a lot less consensus among the voters on what to do than there is on the fact that something needs to be done,” Lappen said.\u003c/p>\n\u003cp>“These utilities really prop up daily life and any sort of change that risks increasing costs for any portion of the electorate would be really immediately and severely felt,” Lappen said.\u003c/p>\n\u003cp>Dabit, the Pizza Joint owner, said that while he had “heard about the government taking over PG&E, I don’t know if it’s going to be any better.”\u003c/p>\n\u003cp>“We just need PG&E, and whoever is providing electricity and gas to all these restaurants all over the city, to just be fair,” he said. “Just be fair, you know? We’re struggling. We really are.”\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco will remain a transmission customer of PG&E if the city achieves public power. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Concerns over affordability and public safety have reignited San Francisco’s fight for public power. While PG&E has argued that a takeover would increase local electricity rates for decades, some advocates believe it might be the only way out.",
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"title": "San Francisco Weighs PG&E Takeover Amid Soaring Utility Costs | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Joe Dabit’s cozy, mural-covered restaurant, Pizza Joint, sits next to George Washington High School in \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco’s\u003c/a> Outer Richmond neighborhood. Every afternoon, students line up to buy lunch at the counter and take home half-price slices at the end of the day. He credits them with keeping the business afloat — a task that’s gotten harder thanks, in part, to\u003ca href=\"https://www.kqed.org/news/12082876/pge-bills-are-going-up-heres-why\"> rising electricity costs. \u003c/a>\u003c/p>\n\u003cp>“Energy prices are crazy. Two or three years ago, I used to pay $1,000 to $1,100, $1,200 max,” Dabit, 62, said. “My last bill was $2,800.” His utility bills now cost almost as much as rent for his 900-square-foot restaurant\u003c/p>\n\u003cp>Dabit’s energy problems reached a new level in December when a PG&E \u003ca href=\"https://www.kqed.org/news/12083011/humidity-at-pge-substation-likely-cause-of-massive-december-san-francisco-blackout\">substation\u003c/a> fire caused a three-day power outage for the neighborhood. In addition to losing business, Dabit lost $10,000 to $15,000 worth of ingredients.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The utility company initially offered him just $2,500, he said — which barely covered his typical electricity bill, let alone all the product and business that he lost. After more than three months of back and forth, he said he finally got PG&E to agree to something he found reasonable, but only after threatening to hire a lawyer.\u003c/p>\n\u003cp>Between December’s series of \u003ca href=\"https://www.kqed.org/news/12073229/san-francisco-supervisors-probe-pge-after-widespread-winter-power-outages\">power\u003c/a> outages and \u003ca href=\"https://www.kqed.org/nhttps:/www.kqed.org/news/12033386/pge-electricity-rates-have-jumped-nearly-70-since-2020ews/12033386/pge-electricity-rates-have-jumped-nearly-70-since-2020\">skyrocketing\u003c/a> electricity bills, Dabit and other San Franciscans are growing increasingly frustrated with the utility company. In February, a group of residents and small businesses \u003ca href=\"https://www.kqed.org/news/12071937/san-francisco-small-businesses-to-sue-pge-over-losses-from-december-power-outages\">filed a class-action lawsuit\u003c/a> against PG&E, alleging the utility failed to remediate major financial losses after major \u003ca href=\"https://www.kqed.org/forum/2010101912529/san-francisco-blackouts-raise-concerns-about-pge-and-robotaxis\">power outages in December\u003c/a>.\u003c/p>\n\u003cp>Their discontent recently led the Board of Supervisors to reaffirm their commitment to cutting ties with PG&E, a process that’s been quietly underway for about five years.\u003c/p>\n\u003cfigure id=\"attachment_12087359\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087359\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-01-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers sit at Pizza Joint in San Francisco’s Richmond District on June 8, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While PG&E has said that a takeover would \u003ca href=\"https://www.pge.com/en/newsroom/currents/future-of-energy/city-and-county-of-san-francisco-proposal-to-take-over-pg-e-elec.html\">increase\u003c/a> San Francisco electricity rates for decades, some advocates believe it might be the only way out. With the ever-increasing cost of living, would a takeover make life easier for Dabit?\u003c/p>\n\u003cp>Though many residents may not be aware of it, the city has been in a protracted battle over whether or not to leave PG&E since the start of the 20th century, said Josh Lappen, a researcher at the University of Notre Dame who studies utilities and energy. The last significant attempt took place in the early 2000s and \u003ca href=\"https://www.sfgate.com/politics/article/In-S-F-voters-defeat-Prop-H-for-city-utility-3186957.php\">failed\u003c/a> as a ballot measure over concerns about government spending, questions about San Francisco’s ability to run a utility and significant campaigning from PG&E.\u003c/p>\n\u003cp>While similar ballot measures have been \u003ca href=\"https://www.spur.org/publications/voter-guide/2008-11-01/proposition-h-municipalizing-electric-service\">voted\u003c/a> down for decades, the city may no longer have to go through voter approval. Since residents passed \u003ca href=\"https://ballotpedia.org/San_Francisco,_California,_Proposition_A,_Revenue_Bonds_for_Power_Facilities_Excluding_Fossil_Fuels_and_Nuclear_Energy_Charter_Amendment_(June_2018)\">Proposition A\u003c/a> in 2018, the San Francisco Public Utilities Commission can now issue revenue bonds to buy clean power facilities with approval by two-thirds of the Board of Supervisors. This means that, if San Francisco and PG&E agree on a price, the city could potentially buy PG&E’s wire, poles and other physical infrastructure without putting anything on the ballot, according to John Coté, a spokesperson for San Francisco Power and Water.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The city’s latest attempt to buy the utility officially \u003ca href=\"https://docs.cpuc.ca.gov/PublishedDocs/Efile/G000/M394/K796/394796977.PDF\">started\u003c/a> in 2019 when it offered $2.5 billion for PG&E’s infrastructure. The company rejected the offer outright, saying the offer was too low, but in 2021, the city asked the California Public Utilities Commission to set a fair price. After years of delays, the CPUC directed San Francisco to submit its valuation and for PG&E to file its response by Oct. 20, 2026.\u003c/p>\n\u003cp>In April, San Francisco submitted a valuation of $3.4 billion to acquire the land, infrastructure and equipment needed for a takeover. PG&E, which has repeatedly said its infrastructure is not for sale, said in a statement around the same time that San Francisco “greatly undervalues” the utility’s property, and doesn’t account for separation costs or costs of state-mandated programs that would be offloaded onto remaining customers.\u003c/p>\n\u003cp>If San Francisco ever gets to the end of this process, Jim Lazar, an economist with a five-decade career in utility regulation and an advocate for public power, estimated that rates could go down by 15%-20% in the 10 years following purchase. Lazar said that prices would go down primarily because investor-owned utilities come with some baked-in costs that make them more expensive to run than consumer-owned utilities.\u003c/p>\n\u003cp>For example, being a public, nonprofit company allows consumer-owned utilities to both borrow money for construction projects at a cheaper rate and to pay less in taxes.\u003c/p>\n\u003cp>Consumer-owned utilities also tend to pay their executives less than investor-owned utilities, and that’s certainly the case for PG&E. The CEO of the Sacramento Municipal Utility District, a consumer-owned utility, is set to earn \u003ca href=\"https://www.smud.org/-/media/Documents/Corporate/Careers-at-SMUD/Salary-Schedule.ashx\">$1.4 million\u003c/a> in 2026. While that’s a lot, PG&E’s CEO made\u003ca href=\"https://www.sec.gov/Archives/edgar/data/1004980/000100498026000020/pcg-20260409.htm#i76f77ef7e29d43c3add9edcb2e098a62_55\"> $19.8 million\u003c/a> in 2025 alone. The skilled workers that maintain the grid, however, earn about the same regardless of ownership — about \u003ca href=\"https://www.smud.org/-/media/Documents/Corporate/Careers-at-SMUD/Salary-Schedule.ashx\">$79\u003c/a> per hour at SMUD and about \u003ca href=\"https://jobs.pge.com/lineworker\">$77\u003c/a> at PG&E.\u003c/p>\n\u003cfigure id=\"attachment_12087362\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087362\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-04-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A PG&E substation on Mission and 8th Streets in San Francisco on June 11, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As an investor-owned utility, PG&E also pays dividends to shareholders. While PG&E said that those dividends make up less than\u003ca href=\"https://www.kqed.org/science/1999400/bay-area-electricity-bills-are-some-of-the-highest-where-does-your-money-go\"> 1%\u003c/a> of a typical residential bill, the incentive to generate dividends creates one more expense for ratepayers — a never-ending need to increase profits by building more infrastructure. In 2024, they built enough to pay their shareholders \u003ca href=\"https://d18rn0p25nwr6d.cloudfront.net/CIK-0001004980/b7a70191-b3cb-41e7-8f6e-4d5d22abd201.pdf\">$1.45\u003c/a> billion.\u003c/p>\n\u003cp>While ratepayers may see gains in the long run, Michael Wara, a senior research scholar at Stanford University’s Woods Institute for the Environment, said \u003cspan style=\"font-weight: 400\">there would be inherent challenges to exiting a grid that is part of “a \u003c/span>\u003cspan style=\"font-weight: 400\">regional\u003c/span>\u003cspan style=\"font-weight: 400\"> system.”\u003c/span>\u003c/p>\n\u003cp>And, Wara said, PG&E ratepayers outside of San Francisco, including places like Oakland and Marin, would take on the costs that San Francisco leaves behind.\u003c/p>\n\u003cp>Here’s why: San Francisco ratepayers subsidize grid upgrades across Northern California, particularly in fire-prone areas, and \u003cspan style=\"font-weight: 400\"> energy programs for low-income residents, according to multiple experts KQED spoke with\u003c/span>. And PG&E \u003ca href=\"https://www.pge.com/assets/pge/docs/outages-and-safety/outage-preparedness-and-support/PGE-2023-RNR-R0.pdf\">increased\u003c/a> its spending on wildfire prevention from $3.84 billion in 2019 to $6.17 billion in 2024. According to Wara, this wildfire spending was the “largest driver of rate increase for PG&E over the last decade,” and the majority of these investments happened outside of the city — where wildfires actually get started.\u003c/p>\n\u003cfigure id=\"attachment_12087363\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087363\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260611-PGEBREAKUPPRICING-07-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A PG&E substation on Mission and 8th Streets in San Francisco on June 11, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The investments still benefit San Franciscans by protecting them from the impacts of these natural disasters and making sure their energy gets to them safely. \u003cspan style=\"font-weight: 400\">The SFPUC also noted that the agency will continue to pay PG&E for their \u003ca href=\"https://publicpowersf.org/faq\">transmission\u003c/a> — the wires that get electricity to the city — and will therefore continue to pay into wildfire prevention costs. Coté also shared that the CPUC \u003c/span>\u003cspan style=\"font-weight: 400\">will ultimately be responsible for making sure that PG&E’s remaining ratepayers are not harmed by San Francisco leaving the utility. \u003c/span>\u003c/p>\n\u003cp>“I know people that really think this is a great idea, but they tend to think about it solely from the perspective of San Francisco and the residents of San Francisco,” Wara said, referring to a takeover. “At the end of the day, the city is a regional entity that relies on energy that comes from oil refineries, electric dams and ports across the state.”\u003c/p>\n\u003cp>Wara said that because “electric power is this essential good that’s provided over a very large system,” more radical change — like turning all of PG&E into a public utility — would be better than cities leaving individually.\u003c/p>\n\u003cp>Jessica Tovar, a climate and environmental justice advocate in San Francisco, generally agreed with this take.\u003c/p>\n\u003cp>“I really would like to see a municipalization push that’s not solely big cities like San Francisco,” she said, “but other communities as well, because there is a lot of benefit to having control of the whole system.”\u003c/p>\n\u003cfigure id=\"attachment_12087361\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087361\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260608-PGEBREAKUPPRICING-09-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">International currency and graduation photos from customers hang behind the counter at Pizza Joint in San Francisco’s Richmond District on June 8, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While experts and advocates agree that PG&E’s current structure does not always protect consumers, “there’s a lot less consensus among the voters on what to do than there is on the fact that something needs to be done,” Lappen said.\u003c/p>\n\u003cp>“These utilities really prop up daily life and any sort of change that risks increasing costs for any portion of the electorate would be really immediately and severely felt,” Lappen said.\u003c/p>\n\u003cp>Dabit, the Pizza Joint owner, said that while he had “heard about the government taking over PG&E, I don’t know if it’s going to be any better.”\u003c/p>\n\u003cp>“We just need PG&E, and whoever is providing electricity and gas to all these restaurants all over the city, to just be fair,” he said. “Just be fair, you know? We’re struggling. We really are.”\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco will remain a transmission customer of PG&E if the city achieves public power. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>As college graduates throw off their caps and move on to their next life chapter, one topic is surely on their minds: Has \u003ca href=\"https://www.kqed.org/news/tag/artificial-intelligence\">artificial intelligence\u003c/a> made their skills irrelevant? And what does an entry-level job even look like anymore?\u003c/p>\n\u003cp>Over the past month, graduates across the country have\u003ca href=\"https://www.npr.org/2026/05/20/nx-s1-5822419/ai-colleges-commencement-booing\"> booed and jeered\u003c/a> college commencement speakers at the very mention of AI.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>That’s no surprise. Recent polling suggests the technology weighs heavily on the minds of \u003ca href=\"https://www.kqed.org/news/12079472/stanford-study-ai-experts-are-optimistic-about-ai-the-rest-of-us-not-so-much\">those already in the job market\u003c/a> and those who seek to \u003ca href=\"https://news.gallup.com/poll/704087/college-students-weigh-impact-majors-careers.aspx\">join it\u003c/a>.\u003c/p>\n\u003cp>Several college graduates from around the state spoke with \u003ca href=\"https://www.kqed.org/californiareportmagazine\">\u003cem>The California Report Magazine\u003c/em>\u003c/a> about how they’re navigating the unpredictable economy, and how AI factors into their job search. The testimonies below have been edited for brevity and clarity.\u003c/p>\n\u003cfigure id=\"attachment_12087236\" class=\"wp-caption alignleft\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087236\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Gisselle Ulloa poses with her diploma from California State Polytechnic University, Pomona. Ulloa, who plans to be a teacher, said she witnessed the impact of AI on her middle-schoolers in the classroom. \u003ccite>(Courtesy of Gisselle Ulloa)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Gisselle Ulloa\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> California State Polytechnic University, Pomona\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Liberal Studies\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation? \u003c/strong>\u003c/p>\n\u003cp>I plan to be a teacher in the near future.\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you? \u003c/strong>\u003c/p>\n\u003cp>As a recent graduate, it is intimidating to apply to jobs and fail to meet the criteria of artificial intelligence. There’ve been occasions where I feel … the employer is not even going to gaze at my resume. Of course, jobs don’t come easily, and you have to earn your position. But it’s really difficult to learn to satisfy an algorithm instead of a person.\u003c/p>\n\u003cp>With my experience tutoring, I saw the effects of AI, social media and electronics in the classroom.\u003c/p>\n\u003cp>I worked with middle schoolers last year. Seeing my students struggle to write paragraphs with a pencil or solve math problems [with] ChatGPT was discouraging. It put into perspective the amount of work needed from teachers and staff to get students to where they need to be.\u003c/p>\n\u003cp>Teachers can only do so much. As an aspiring educator, [AI] is a really pivotal tool, and I’m sure it works for bigger things, [like] social media and technology. But I fear it’s going to impact classrooms negatively in the years to come.\u003c/p>\n\u003ch2>Camalah Saleh\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> California State University, Fresno\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Political Science and Communication\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation?\u003c/strong>\u003c/p>\n\u003cp>I go to China at the end of August to earn a master’s in Global Affairs as a Schwarzman Scholar at Tsinghua University. My goal is to connect international affairs and global affairs to immigration because I want to be an immigration attorney and work on refugee and asylum cases.\u003c/p>\n\u003cfigure id=\"attachment_12087227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Camalah Saleh smiles after graduating from California State University, Fresno. She said she initially tried to ignore ChatGPT but realized AI is not going anywhere. \u003ccite>(Courtesy of Camalah Saleh)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How does AI affect you?\u003c/strong>\u003c/p>\n\u003cp>When ChatGPT first came out, everyone was talking about it, and I didn’t know what it was. I ignored it. I’m in a field where you need to critically write and be a critical thinker, and it can’t just do your work for you. Then, I realized [AI] is not going away.\u003c/p>\n\u003cp>I’ve looked at the way it’s going to impact my career. To see lawyers using it is really worrisome because … there’s a lot of ethical concerns.\u003c/p>\n\u003cp>But I need to pay attention to how it’s going to advance. And people need to be literate in AI so that they can analyze what is and is not made by AI.\u003c/p>\n\u003cfigure id=\"attachment_12087237\" class=\"wp-caption alignleft\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087237\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Michelle Yang poses with her diploma at Oracle Park in San Francisco. She said the threat of AI taking over peoples’ jobs is “pretty scary.” \u003ccite>(Courtesy of Michelle Yang)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Michelle Yang\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> San Francisco State University\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Marketing\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation? \u003c/strong>\u003c/p>\n\u003cp>I want to go into event [planning]. Hopefully, within the music industry.\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you?\u003c/strong>\u003c/p>\n\u003cp>With most jobs that include administration and planning, AI definitely has or could have the potential to take over certain skills.\u003c/p>\n\u003cp>But with events, it’s a very in-person, human interaction type of industry. So, that’s not something I’m worried about.\u003c/p>\n\u003cp>Graduating college right now, it’s pretty scary with this threat of AI taking over. We spent so much time in school figuring out what we want to do after college.\u003c/p>\n\u003cp>I can decide not to use AI within my life. But as society progresses, especially in San Francisco, AI [will] become more incorporated into society, [and] there might not be a choice.\u003c/p>\n\u003cp>\u003cem>Michelle Yang is a Live Events intern at KQED. \u003c/em>\u003c/p>\n\u003ch2>Amelia Zai\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> UCLA (incoming senior)\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Mechanical Engineering\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation?\u003c/strong>\u003c/p>\n\u003cp>I’ll probably start applying [for entry-level jobs] in the fall. I already know that even without AI, the job market is really difficult.\u003c/p>\n\u003cfigure id=\"attachment_12087221\" class=\"wp-caption alignleft\" style=\"max-width: 1280px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087221\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai.jpeg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai.jpeg 1280w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai-160x107.jpeg 160w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\">\u003cfigcaption class=\"wp-caption-text\">Amelia Zai \u003ccite>(Courtesy of Amelia Zai)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How do you feel about AI?\u003c/strong>\u003c/p>\n\u003cp>I’m the president of the AI Robotics and Ethics Society at the University of California, Los Angeles. A lot of students here are aware of how AI is reshaping the world. They see it in the news; they’re seeing it in their classes; they use AI to help them understand assignments. I do that too.\u003c/p>\n\u003cp>During every discussion, it’s inevitable that the question of whether AI will replace roles in some field comes up. I think it’s less of a competition between AI and people, and more of a competition between people who use AI and people who don’t know how to use AI.\u003c/p>\n\u003cp>Because I know that AI is such a powerful tool, I’m trying to use that to my advantage and integrate it into my workflow to make myself a more efficient thinker. It’s the responsibility of universities to ensure that their graduates are competitive. And one way to achieve that goal is to integrate AI.\u003c/p>\n\u003ch2>Aaron Kim\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> UC Berkeley\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Political Science\u003c/p>\n\u003cp>\u003cstrong>Career path: \u003c/strong>\u003c/p>\n\u003cp>Labor/Union Organizing\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you? \u003c/strong>\u003c/p>\n\u003cp>Luckily, in terms of my personal career trajectory, it still feels pretty peripheral. I ended up doing a lot of stuff in the union/labor world, so AI affects me less. None of the jobs that I was looking for are AI-exposed as much.\u003c/p>\n\u003cp>A lot of the organizations I’m interested in are concerned with progressive issues and working people. How would you feel if your union rep is ChatGPT and tries to get you to sign union cards? That’s something AI can never take away. Because so much of organizing is based on building trust, human to human.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>That’s no surprise. Recent polling suggests the technology weighs heavily on the minds of \u003ca href=\"https://www.kqed.org/news/12079472/stanford-study-ai-experts-are-optimistic-about-ai-the-rest-of-us-not-so-much\">those already in the job market\u003c/a> and those who seek to \u003ca href=\"https://news.gallup.com/poll/704087/college-students-weigh-impact-majors-careers.aspx\">join it\u003c/a>.\u003c/p>\n\u003cp>Several college graduates from around the state spoke with \u003ca href=\"https://www.kqed.org/californiareportmagazine\">\u003cem>The California Report Magazine\u003c/em>\u003c/a> about how they’re navigating the unpredictable economy, and how AI factors into their job search. The testimonies below have been edited for brevity and clarity.\u003c/p>\n\u003cfigure id=\"attachment_12087236\" class=\"wp-caption alignleft\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087236\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GisselleUlloa-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Gisselle Ulloa poses with her diploma from California State Polytechnic University, Pomona. Ulloa, who plans to be a teacher, said she witnessed the impact of AI on her middle-schoolers in the classroom. \u003ccite>(Courtesy of Gisselle Ulloa)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Gisselle Ulloa\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> California State Polytechnic University, Pomona\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Liberal Studies\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation? \u003c/strong>\u003c/p>\n\u003cp>I plan to be a teacher in the near future.\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you? \u003c/strong>\u003c/p>\n\u003cp>As a recent graduate, it is intimidating to apply to jobs and fail to meet the criteria of artificial intelligence. There’ve been occasions where I feel … the employer is not even going to gaze at my resume. Of course, jobs don’t come easily, and you have to earn your position. But it’s really difficult to learn to satisfy an algorithm instead of a person.\u003c/p>\n\u003cp>With my experience tutoring, I saw the effects of AI, social media and electronics in the classroom.\u003c/p>\n\u003cp>I worked with middle schoolers last year. Seeing my students struggle to write paragraphs with a pencil or solve math problems [with] ChatGPT was discouraging. It put into perspective the amount of work needed from teachers and staff to get students to where they need to be.\u003c/p>\n\u003cp>Teachers can only do so much. As an aspiring educator, [AI] is a really pivotal tool, and I’m sure it works for bigger things, [like] social media and technology. But I fear it’s going to impact classrooms negatively in the years to come.\u003c/p>\n\u003ch2>Camalah Saleh\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> California State University, Fresno\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Political Science and Communication\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation?\u003c/strong>\u003c/p>\n\u003cp>I go to China at the end of August to earn a master’s in Global Affairs as a Schwarzman Scholar at Tsinghua University. My goal is to connect international affairs and global affairs to immigration because I want to be an immigration attorney and work on refugee and asylum cases.\u003c/p>\n\u003cfigure id=\"attachment_12087227\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087227\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/CamalahSaleh-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Camalah Saleh smiles after graduating from California State University, Fresno. She said she initially tried to ignore ChatGPT but realized AI is not going anywhere. \u003ccite>(Courtesy of Camalah Saleh)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How does AI affect you?\u003c/strong>\u003c/p>\n\u003cp>When ChatGPT first came out, everyone was talking about it, and I didn’t know what it was. I ignored it. I’m in a field where you need to critically write and be a critical thinker, and it can’t just do your work for you. Then, I realized [AI] is not going away.\u003c/p>\n\u003cp>I’ve looked at the way it’s going to impact my career. To see lawyers using it is really worrisome because … there’s a lot of ethical concerns.\u003c/p>\n\u003cp>But I need to pay attention to how it’s going to advance. And people need to be literate in AI so that they can analyze what is and is not made by AI.\u003c/p>\n\u003cfigure id=\"attachment_12087237\" class=\"wp-caption alignleft\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087237\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-scaled.jpg\" alt=\"\" width=\"1920\" height=\"2560\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-scaled.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-1152x1536.jpg 1152w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/MichelleYang-1536x2048.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Michelle Yang poses with her diploma at Oracle Park in San Francisco. She said the threat of AI taking over peoples’ jobs is “pretty scary.” \u003ccite>(Courtesy of Michelle Yang)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>Michelle Yang\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> San Francisco State University\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Marketing\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation? \u003c/strong>\u003c/p>\n\u003cp>I want to go into event [planning]. Hopefully, within the music industry.\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you?\u003c/strong>\u003c/p>\n\u003cp>With most jobs that include administration and planning, AI definitely has or could have the potential to take over certain skills.\u003c/p>\n\u003cp>But with events, it’s a very in-person, human interaction type of industry. So, that’s not something I’m worried about.\u003c/p>\n\u003cp>Graduating college right now, it’s pretty scary with this threat of AI taking over. We spent so much time in school figuring out what we want to do after college.\u003c/p>\n\u003cp>I can decide not to use AI within my life. But as society progresses, especially in San Francisco, AI [will] become more incorporated into society, [and] there might not be a choice.\u003c/p>\n\u003cp>\u003cem>Michelle Yang is a Live Events intern at KQED. \u003c/em>\u003c/p>\n\u003ch2>Amelia Zai\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> UCLA (incoming senior)\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Mechanical Engineering\u003c/p>\n\u003cp>\u003cstrong>What are your plans after graduation?\u003c/strong>\u003c/p>\n\u003cp>I’ll probably start applying [for entry-level jobs] in the fall. I already know that even without AI, the job market is really difficult.\u003c/p>\n\u003cfigure id=\"attachment_12087221\" class=\"wp-caption alignleft\" style=\"max-width: 1280px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087221\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai.jpeg\" alt=\"\" width=\"1280\" height=\"853\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai.jpeg 1280w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Amelia_Zai-160x107.jpeg 160w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\">\u003cfigcaption class=\"wp-caption-text\">Amelia Zai \u003ccite>(Courtesy of Amelia Zai)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>How do you feel about AI?\u003c/strong>\u003c/p>\n\u003cp>I’m the president of the AI Robotics and Ethics Society at the University of California, Los Angeles. A lot of students here are aware of how AI is reshaping the world. They see it in the news; they’re seeing it in their classes; they use AI to help them understand assignments. I do that too.\u003c/p>\n\u003cp>During every discussion, it’s inevitable that the question of whether AI will replace roles in some field comes up. I think it’s less of a competition between AI and people, and more of a competition between people who use AI and people who don’t know how to use AI.\u003c/p>\n\u003cp>Because I know that AI is such a powerful tool, I’m trying to use that to my advantage and integrate it into my workflow to make myself a more efficient thinker. It’s the responsibility of universities to ensure that their graduates are competitive. And one way to achieve that goal is to integrate AI.\u003c/p>\n\u003ch2>Aaron Kim\u003c/h2>\n\u003cp>\u003cstrong>School:\u003c/strong> UC Berkeley\u003c/p>\n\u003cp>\u003cstrong>Major:\u003c/strong> Political Science\u003c/p>\n\u003cp>\u003cstrong>Career path: \u003c/strong>\u003c/p>\n\u003cp>Labor/Union Organizing\u003c/p>\n\u003cp>\u003cstrong>How does AI affect you? \u003c/strong>\u003c/p>\n\u003cp>Luckily, in terms of my personal career trajectory, it still feels pretty peripheral. I ended up doing a lot of stuff in the union/labor world, so AI affects me less. None of the jobs that I was looking for are AI-exposed as much.\u003c/p>\n\u003cp>A lot of the organizations I’m interested in are concerned with progressive issues and working people. How would you feel if your union rep is ChatGPT and tries to get you to sign union cards? That’s something AI can never take away. Because so much of organizing is based on building trust, human to human.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "the-world-cup-has-arrived-in-the-san-francisco-bay-area-is-anyone-else-coming",
"title": "The World Cup Has Arrived in the San Francisco Bay Area. Is Anyone Coming?",
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"headTitle": "The World Cup Has Arrived in the San Francisco Bay Area. Is Anyone Coming? | KQED",
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"content": "\u003cp>The 2026 FIFA World Cup that promised to bring big bucks to the Bay Area \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">kicks off this week\u003c/a>, but it’s not clear if the tournament’s global audience — and their wallets — are actually coming with it.\u003c/p>\n\u003cp>Levi’s Stadium — temporarily rebranded the San Francisco Bay Area Stadium — in Santa Clara will host six games featuring teams like Paraguay and Australia. Local leaders say they are excited about the possibilities stemming from World Cup-related events taking place in the region, which has its own \u003ca href=\"https://www.kqed.org/news/12076503/mens-world-cup-soccer-san-francisco-bay-area-tickets-matches-santa-clara-levis-stadium\">vibrant soccer scene\u003c/a>.\u003c/p>\n\u003cp>The Bay Area Host Committee, the nonprofit tasked with helping FIFA locally, \u003ca href=\"https://static1.squarespace.com/static/5e4434c5fc376718dd1af892/t/666a69262d7ac4543596d909/1718249768786/BAHC+Economic+Impact+Report.pdf\">estimated in 2024\u003c/a> that the World Cup could bring in up to $630 million through hotel and restaurant bookings and other visitor spending around the tournament.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But so far, local excitement around the tournament has paled in comparison to the Super Bowl, which \u003ca href=\"https://www.kqed.org/news/12072702/bay-area-buzzes-with-fans-parties-and-pageantry-on-super-bowl-sunday\">Levi’s Stadium also hosted\u003c/a> earlier this year.\u003c/p>\n\u003cp>Hotel bookings in the Bay Area are lagging behind early projections, putting a damper on the hopes that the games will deliver a major economic boon.\u003c/p>\n\u003cp>“There’s plenty of research and data points out there that the expectations for the World Cup were a bit higher than what we’re actually seeing in terms of ticketing and hotels in particular,” said Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a local think tank.\u003c/p>\n\u003cfigure id=\"attachment_12085866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg\" alt=\"\" width=\"2000\" height=\"1235\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-160x99.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-1536x948.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Bay Area Stadium (temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup) in Santa Clara, California, on May 19, 2026. Levi’s Stadium will host six matches during the 2026 FIFA World Cup, including five group stage matches throughout June 2026. \u003ccite>(Josh Edelson/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While U.S. cities are expected to see an economic boost from hosting the games, the Bay Area is projected to trail other areas in terms of the impact on local tourism, according to a \u003ca href=\"https://www.oxfordeconomics.com/resource/north-american-cities-on-the-front-foot-for-2026-fifa-world-cup/\">2025 report from Tourism Economics\u003c/a>, due to the popularity of the matches being played in the region and having slightly smaller stadium capacity.\u003c/p>\n\u003cp>Hotel leaders adjusted their estimates when game schedules started materializing in late 2025, according to Alex Bastian, president and CEO of the Hotel Council of San Francisco.\u003c/p>\n\u003cp>None of the teams playing in the Bay Area is considered a powerhouse.\u003c/p>\n\u003cp>“We were keeping a close eye on the team placements and match schedules, and we adopted more conservative budgeting and forecasting strategies,” he said.[aside postID=arts_13990640 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/06/20260528-WORLDCUPBARS-JY-02-KQED.jpg']San Francisco International Airport said it was already in the midst of the usual busy summer travel season and couldn’t “link passenger volumes” to the World Cup. Among the U.S. host cities, Dallas is seeing the biggest increases in flight bookings leading into the England vs. Croatia game on June 14 and later matches, according to a spokesperson from United Airlines, the largest airline at SFO.\u003c/p>\n\u003cp>Across the U.S., demand for tickets and international tourism is also lackluster. Nearly 80% of hoteliers in host cities responding to a \u003ca href=\"https://www.ahla.com/news/new-report-warns-world-cup-hotel-boom-may-fall-short-expectations\">May 2026 survey\u003c/a> from the American Hotel and Lodging Association said bookings were below their initial forecast.\u003c/p>\n\u003cp>Some experts have speculated that alleged ticketing bait-and-switches by FIFA, the \u003ca href=\"https://www.kqed.org/news/12084228/dont-fall-for-world-cup-ticket-scams-in-california\">high expense of admission\u003c/a> to games in the region, even for low-ranked teams, and ongoing international issues like the U.S. war in Iran and President Donald Trump’s aggressive immigration enforcement campaign are driving low international travel.\u003c/p>\n\u003cp>“Experts say ticket prices, inflation fears and the so-called ‘Trump slump’ are putting fans off, with hotel rates down by a third in host cities from Atlanta to San Francisco,” reads a \u003ca href=\"https://www.weforum.org/stories/2026/04/fifa-world-cup-sports-economy-growth/\">post\u003c/a> from the World Economic Forum.\u003c/p>\n\u003cp>It’s also not cheap to host the World Cup. While \u003ca href=\"https://www.propublica.org/article/world-cup-2026-host-cities-revenue-houston\">FIFA captures much of the revenue\u003c/a> from ticket sales, sponsorship and merchandise, cities take on much of the logistical costs and security.\u003c/p>\n\u003cp>Santa Clara city officials estimated in 2025 that hosting the six matches would cost around \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/86127/638743648872700000\">$50 million\u003c/a>. The Federal Emergency Management Agency and the Federal Transit Administration earmarked nearly $60 million in grants to cover security expenses at Levi’s, and the host committee also agreed to backfill remaining costs.\u003c/p>\n\u003cp>Costs aside, Bay Area elected officials have championed the World Cup as an opportunity to drive tourism dollars, foster a sense of community and shed positive light on a region that’s still recovering from the coronavirus pandemic.\u003c/p>\n\u003cfigure id=\"attachment_12083439\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12083439 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives his opening speech at the World Cup flag-raising ceremony at San José City Hall in San José on May 12, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We are going to be on the world stage, and we’re excited to welcome tens of thousands of people from different corners of the world to our city,” San José Mayor Matt Mahan said in an interview. “We want to show off our city.”\u003c/p>\n\u003cp>“Starting this week, the World Cup will bring energy to neighborhoods across San Francisco,” San Francisco Mayor Daniel Lurie said in a statement. “As the Bay Area hosts six matches, San Francisco is where fans will gather — attending neighborhood watch parties and filling local restaurants and bars. And we are ready to welcome them.”\u003c/p>\n\u003cp>Australia and \u003ca href=\"https://www.kqed.org/news/12086567/team-paraguay-arrives-in-san-jose-ahead-of-world-cup-games-at-levis\">Paraguay have made their home bases\u003c/a> in Oakland and San José, respectively. This year’s World Cup has expanded to include 48 teams, up from 32 in the 2022 tournament. That means more games — 104 of them — and theoretically, more opportunities for fans to fill bars and attend watch parties over the weekslong event.\u003c/p>\n\u003cp>The longer duration also extends costs for hosting the tournament, which is spread out among 16 cities and three countries, unlike the Super Bowl, which happens over a single weekend in one city. That creates uncertainty around how many people will travel to the Bay Area for the games and for how long.[aside postID=news_12084960 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Turkiye-vs.-Paraguay-Getty-1536x1054.jpg']The hotel association report specifically called out a “room block over commitment” by FIFA, in which the organization reserved significant chunks of rooms in host cities, only to later cancel most or all of them. The move “created an artificial early demand signal that has since unraveled,” the report said.\u003c/p>\n\u003cp>The soccer organization withdrew its commitments just three months from the event, “returning some blocks without a single reservation having been made,” sending hoteliers scrambling to backfill the spaces.\u003c/p>\n\u003cp>Exact hotel data will not be available until after the tournament, but it’s already telling a different story than the 2026 Super Bowl. That game exceeded projections for how much money it would bring in, \u003ca href=\"https://bayareahostcommittee.com/newsroom/bay-area-host-committee-announces-super-bowl-lx-exceeded-economic-impact-projections-generating-approximately-720-million-for-bay-area-region\">topping $720 million\u003c/a> in total economic activity for the entire region, according to the Bay Area Host Committee.\u003c/p>\n\u003cp>However, those numbers from the host committee have been called into question by economists like Roger Noll, a professor emeritus of economics at Stanford University.\u003c/p>\n\u003cp>“It’s just grossly overstated,” Noll said of the report’s findings.\u003c/p>\n\u003cp>He said such estimates often don’t take into account mitigating factors, such as the large number of people who opted not to visit the Bay Area for business or tourism around the Super Bowl to avoid schedule conflicts and higher prices at hotels.\u003c/p>\n\u003cp>“It’s purely public relations, it’s advertising,” Noll said. “They want the political leadership of the area to feel good that it did this… It’s not true that we all get richer because there’s a Super Bowl here; it’s just not true.”\u003c/p>\n\u003cp>Bellisario, with the Bay Area Council Economic Institute, thinks the World Cup is “still going to be positive for the region, but I don’t think we should be thinking about this as five or six Super Bowl-type games the region is hosting.”\u003c/p>\n\u003cfigure id=\"attachment_12086748\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12086748 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002.jpg\" alt=\"\" width=\"2000\" height=\"1350\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002-1536x1037.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players with the Paraguay national football team jog during a warmup before an open training session at CEFCU Stadium in San José on June 8, 2026. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Different parts of the Bay Area will also be affected in different ways.\u003c/p>\n\u003cp>According to the host committee’s report, San Francisco raked in a large portion of the Super Bowl profits, about $425 million, compared to $195 million in Santa Clara County, where the game was played, and about $100 million in other counties.\u003c/p>\n\u003cp>But the South Bay may see a bigger bump from the soccer matches this time around. The host committee’s predictions suggest Santa Clara County could see up to $360 million of the potential impact, double what it has projected for San Francisco.\u003c/p>\n\u003cp>Noll hopes it will be a better event for the South Bay, because visitors will come for a longer period and will need to spend money locally in between matches.\u003c/p>\n\u003cp>“Because it’s multiple events spread over a longer period, you would expect the economic impact per visitor to be substantially higher for the World Cup than it would be for the Super Bowl,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12073892\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073892\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Spectators fill the seats at Levi’s Stadium for Super Bowl LX in Santa Clara on Feb. 8, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Until the World Cup concludes, it’s all guesswork, leaving cities unsure about the level of impact it and the Super Bowl had.\u003c/p>\n\u003cp>Over the years, amid a falling out with the 49ers leadership who manage Levi’s Stadium, Santa Clara Mayor Lisa Gillmor has consistently expressed concern over the onus laid on the city for the Super Bowl, World Cup and even major concerts hosted there.\u003c/p>\n\u003cp>In a statement this week, the city highlighted that the host committee’s economic impact report only offers high-level data, not city-specific analysis, and said it plans to check the math itself.\u003c/p>\n\u003cp>“The city is currently procuring a consultant to conduct an independent economic impact study of Levi’s Stadium events, including both the Super Bowl and FIFA Men’s World Cup, to better understand the direct and indirect benefits to Santa Clara,” the statement said. “Until that work is completed, we are unable to quantify the full economic impact to the city.”\u003c/p>\n\u003cp>While New York Mayor Zohran Mamdani has initiated a discounted ticket program for residents, Bay Area leaders have not followed suit. The low-popularity matches are still out of price for many soccer fans in the Bay Area, however, ranging from the low hundreds to over $1,000.\u003c/p>\n\u003cfigure id=\"attachment_12076519\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076519\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504.jpg\" alt=\"\" width=\"1980\" height=\"1321\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">An Adidas FIFA World Cup soccer ball is seen on a FIFA x NFL chair in the Media Center ahead of Super Bowl LX on Feb. 4, 2026, at the Moscone Center in San Francisco, California. \u003ccite>(Matthew Huang/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The matchups that we have here are not the ones that are going to be drawing the superstar players and the headlines and people from across the U.S.,” Bellisario said. “They are interested in seeing a player like [Lionel] Messi or Cristiano Ronaldo, right? So I think that’s part of the muted response in our region.”\u003c/p>\n\u003cp>Still, the host committee is organizing around 80 free watch parties across the Bay Area, and FIFA has licensed 20 public viewing events in San Francisco alone. Many local bars and restaurants plan to host \u003ca href=\"https://www.kqed.org/arts/13990640/where-to-watch-world-cup-bay-area-best-bars-classic-pubs\">watch parties of their own\u003c/a>, including for the many vibrant diaspora communities who call the Bay Area home.\u003c/p>\n\u003cp>“My belief is that people engage in soccer in a much more personal way that’s authentic for them, usually around friends and family in the communities in which they live,” said Zaileen Janmohamed, Bay Area Host Committee President and CEO. “We wanted to distribute that economic impact as far as possible across the region.”\u003c/p>\n\u003cp>San José’s marquee downtown gathering space, San Pedro Square, is serving as the South Bay’s main watch party hub, with all matches televised on large screens across 39 days, and several other events in neighborhoods around the city.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072762\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is an order of magnitude larger than the Super Bowl for us,” Mahan said.\u003c/p>\n\u003cp>Lara Potter teaches sports management at Santa Clara University’s Leavey School of Business. She helped run several Super Bowls and other major sporting events before landing her current position as the Chief Revenue Officer for the Oakland Roots and Soul soccer clubs, which have developed intimate yet dedicated fan bases at a time when other major sports franchises have left the city.\u003c/p>\n\u003cp>Potter said sports executives should not expect fans to flock to games and teams they haven’t heard of without some serious community-building.\u003c/p>\n\u003cp>“It absolutely comes down to business, community and sport working together hand-in-hand. It has to have all three working together in lockstep,” Potter said on the sideline of a recent packed Oakland Soul match. “One without the other doesn’t provide the results that are possible.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The 2026 FIFA World Cup that promised to bring big bucks to the Bay Area \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">kicks off this week\u003c/a>, but it’s not clear if the tournament’s global audience — and their wallets — are actually coming with it.\u003c/p>\n\u003cp>Levi’s Stadium — temporarily rebranded the San Francisco Bay Area Stadium — in Santa Clara will host six games featuring teams like Paraguay and Australia. Local leaders say they are excited about the possibilities stemming from World Cup-related events taking place in the region, which has its own \u003ca href=\"https://www.kqed.org/news/12076503/mens-world-cup-soccer-san-francisco-bay-area-tickets-matches-santa-clara-levis-stadium\">vibrant soccer scene\u003c/a>.\u003c/p>\n\u003cp>The Bay Area Host Committee, the nonprofit tasked with helping FIFA locally, \u003ca href=\"https://static1.squarespace.com/static/5e4434c5fc376718dd1af892/t/666a69262d7ac4543596d909/1718249768786/BAHC+Economic+Impact+Report.pdf\">estimated in 2024\u003c/a> that the World Cup could bring in up to $630 million through hotel and restaurant bookings and other visitor spending around the tournament.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But so far, local excitement around the tournament has paled in comparison to the Super Bowl, which \u003ca href=\"https://www.kqed.org/news/12072702/bay-area-buzzes-with-fans-parties-and-pageantry-on-super-bowl-sunday\">Levi’s Stadium also hosted\u003c/a> earlier this year.\u003c/p>\n\u003cp>Hotel bookings in the Bay Area are lagging behind early projections, putting a damper on the hopes that the games will deliver a major economic boon.\u003c/p>\n\u003cp>“There’s plenty of research and data points out there that the expectations for the World Cup were a bit higher than what we’re actually seeing in terms of ticketing and hotels in particular,” said Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a local think tank.\u003c/p>\n\u003cfigure id=\"attachment_12085866\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085866\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg\" alt=\"\" width=\"2000\" height=\"1235\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-160x99.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/FIFAWorldCupLevisStadiumGetty-1536x948.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Bay Area Stadium (temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup) in Santa Clara, California, on May 19, 2026. Levi’s Stadium will host six matches during the 2026 FIFA World Cup, including five group stage matches throughout June 2026. \u003ccite>(Josh Edelson/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While U.S. cities are expected to see an economic boost from hosting the games, the Bay Area is projected to trail other areas in terms of the impact on local tourism, according to a \u003ca href=\"https://www.oxfordeconomics.com/resource/north-american-cities-on-the-front-foot-for-2026-fifa-world-cup/\">2025 report from Tourism Economics\u003c/a>, due to the popularity of the matches being played in the region and having slightly smaller stadium capacity.\u003c/p>\n\u003cp>Hotel leaders adjusted their estimates when game schedules started materializing in late 2025, according to Alex Bastian, president and CEO of the Hotel Council of San Francisco.\u003c/p>\n\u003cp>None of the teams playing in the Bay Area is considered a powerhouse.\u003c/p>\n\u003cp>“We were keeping a close eye on the team placements and match schedules, and we adopted more conservative budgeting and forecasting strategies,” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>San Francisco International Airport said it was already in the midst of the usual busy summer travel season and couldn’t “link passenger volumes” to the World Cup. Among the U.S. host cities, Dallas is seeing the biggest increases in flight bookings leading into the England vs. Croatia game on June 14 and later matches, according to a spokesperson from United Airlines, the largest airline at SFO.\u003c/p>\n\u003cp>Across the U.S., demand for tickets and international tourism is also lackluster. Nearly 80% of hoteliers in host cities responding to a \u003ca href=\"https://www.ahla.com/news/new-report-warns-world-cup-hotel-boom-may-fall-short-expectations\">May 2026 survey\u003c/a> from the American Hotel and Lodging Association said bookings were below their initial forecast.\u003c/p>\n\u003cp>Some experts have speculated that alleged ticketing bait-and-switches by FIFA, the \u003ca href=\"https://www.kqed.org/news/12084228/dont-fall-for-world-cup-ticket-scams-in-california\">high expense of admission\u003c/a> to games in the region, even for low-ranked teams, and ongoing international issues like the U.S. war in Iran and President Donald Trump’s aggressive immigration enforcement campaign are driving low international travel.\u003c/p>\n\u003cp>“Experts say ticket prices, inflation fears and the so-called ‘Trump slump’ are putting fans off, with hotel rates down by a third in host cities from Atlanta to San Francisco,” reads a \u003ca href=\"https://www.weforum.org/stories/2026/04/fifa-world-cup-sports-economy-growth/\">post\u003c/a> from the World Economic Forum.\u003c/p>\n\u003cp>It’s also not cheap to host the World Cup. While \u003ca href=\"https://www.propublica.org/article/world-cup-2026-host-cities-revenue-houston\">FIFA captures much of the revenue\u003c/a> from ticket sales, sponsorship and merchandise, cities take on much of the logistical costs and security.\u003c/p>\n\u003cp>Santa Clara city officials estimated in 2025 that hosting the six matches would cost around \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/86127/638743648872700000\">$50 million\u003c/a>. The Federal Emergency Management Agency and the Federal Transit Administration earmarked nearly $60 million in grants to cover security expenses at Levi’s, and the host committee also agreed to backfill remaining costs.\u003c/p>\n\u003cp>Costs aside, Bay Area elected officials have championed the World Cup as an opportunity to drive tourism dollars, foster a sense of community and shed positive light on a region that’s still recovering from the coronavirus pandemic.\u003c/p>\n\u003cfigure id=\"attachment_12083439\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12083439 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260512-WORLDCUPFLAG-TV-01469-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Mayor Matt Mahan gives his opening speech at the World Cup flag-raising ceremony at San José City Hall in San José on May 12, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We are going to be on the world stage, and we’re excited to welcome tens of thousands of people from different corners of the world to our city,” San José Mayor Matt Mahan said in an interview. “We want to show off our city.”\u003c/p>\n\u003cp>“Starting this week, the World Cup will bring energy to neighborhoods across San Francisco,” San Francisco Mayor Daniel Lurie said in a statement. “As the Bay Area hosts six matches, San Francisco is where fans will gather — attending neighborhood watch parties and filling local restaurants and bars. And we are ready to welcome them.”\u003c/p>\n\u003cp>Australia and \u003ca href=\"https://www.kqed.org/news/12086567/team-paraguay-arrives-in-san-jose-ahead-of-world-cup-games-at-levis\">Paraguay have made their home bases\u003c/a> in Oakland and San José, respectively. This year’s World Cup has expanded to include 48 teams, up from 32 in the 2022 tournament. That means more games — 104 of them — and theoretically, more opportunities for fans to fill bars and attend watch parties over the weekslong event.\u003c/p>\n\u003cp>The longer duration also extends costs for hosting the tournament, which is spread out among 16 cities and three countries, unlike the Super Bowl, which happens over a single weekend in one city. That creates uncertainty around how many people will travel to the Bay Area for the games and for how long.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The hotel association report specifically called out a “room block over commitment” by FIFA, in which the organization reserved significant chunks of rooms in host cities, only to later cancel most or all of them. The move “created an artificial early demand signal that has since unraveled,” the report said.\u003c/p>\n\u003cp>The soccer organization withdrew its commitments just three months from the event, “returning some blocks without a single reservation having been made,” sending hoteliers scrambling to backfill the spaces.\u003c/p>\n\u003cp>Exact hotel data will not be available until after the tournament, but it’s already telling a different story than the 2026 Super Bowl. That game exceeded projections for how much money it would bring in, \u003ca href=\"https://bayareahostcommittee.com/newsroom/bay-area-host-committee-announces-super-bowl-lx-exceeded-economic-impact-projections-generating-approximately-720-million-for-bay-area-region\">topping $720 million\u003c/a> in total economic activity for the entire region, according to the Bay Area Host Committee.\u003c/p>\n\u003cp>However, those numbers from the host committee have been called into question by economists like Roger Noll, a professor emeritus of economics at Stanford University.\u003c/p>\n\u003cp>“It’s just grossly overstated,” Noll said of the report’s findings.\u003c/p>\n\u003cp>He said such estimates often don’t take into account mitigating factors, such as the large number of people who opted not to visit the Bay Area for business or tourism around the Super Bowl to avoid schedule conflicts and higher prices at hotels.\u003c/p>\n\u003cp>“It’s purely public relations, it’s advertising,” Noll said. “They want the political leadership of the area to feel good that it did this… It’s not true that we all get richer because there’s a Super Bowl here; it’s just not true.”\u003c/p>\n\u003cp>Bellisario, with the Bay Area Council Economic Institute, thinks the World Cup is “still going to be positive for the region, but I don’t think we should be thinking about this as five or six Super Bowl-type games the region is hosting.”\u003c/p>\n\u003cfigure id=\"attachment_12086748\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12086748 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002.jpg\" alt=\"\" width=\"2000\" height=\"1350\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/060926Paraguay-SJSU_GH_002-1536x1037.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players with the Paraguay national football team jog during a warmup before an open training session at CEFCU Stadium in San José on June 8, 2026. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Different parts of the Bay Area will also be affected in different ways.\u003c/p>\n\u003cp>According to the host committee’s report, San Francisco raked in a large portion of the Super Bowl profits, about $425 million, compared to $195 million in Santa Clara County, where the game was played, and about $100 million in other counties.\u003c/p>\n\u003cp>But the South Bay may see a bigger bump from the soccer matches this time around. The host committee’s predictions suggest Santa Clara County could see up to $360 million of the potential impact, double what it has projected for San Francisco.\u003c/p>\n\u003cp>Noll hopes it will be a better event for the South Bay, because visitors will come for a longer period and will need to spend money locally in between matches.\u003c/p>\n\u003cp>“Because it’s multiple events spread over a longer period, you would expect the economic impact per visitor to be substantially higher for the World Cup than it would be for the Super Bowl,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12073892\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073892\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260208-superbowlsunday00908_TV_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Spectators fill the seats at Levi’s Stadium for Super Bowl LX in Santa Clara on Feb. 8, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Until the World Cup concludes, it’s all guesswork, leaving cities unsure about the level of impact it and the Super Bowl had.\u003c/p>\n\u003cp>Over the years, amid a falling out with the 49ers leadership who manage Levi’s Stadium, Santa Clara Mayor Lisa Gillmor has consistently expressed concern over the onus laid on the city for the Super Bowl, World Cup and even major concerts hosted there.\u003c/p>\n\u003cp>In a statement this week, the city highlighted that the host committee’s economic impact report only offers high-level data, not city-specific analysis, and said it plans to check the math itself.\u003c/p>\n\u003cp>“The city is currently procuring a consultant to conduct an independent economic impact study of Levi’s Stadium events, including both the Super Bowl and FIFA Men’s World Cup, to better understand the direct and indirect benefits to Santa Clara,” the statement said. “Until that work is completed, we are unable to quantify the full economic impact to the city.”\u003c/p>\n\u003cp>While New York Mayor Zohran Mamdani has initiated a discounted ticket program for residents, Bay Area leaders have not followed suit. The low-popularity matches are still out of price for many soccer fans in the Bay Area, however, ranging from the low hundreds to over $1,000.\u003c/p>\n\u003cfigure id=\"attachment_12076519\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076519\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504.jpg\" alt=\"\" width=\"1980\" height=\"1321\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/GettyImages-2259411504-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">An Adidas FIFA World Cup soccer ball is seen on a FIFA x NFL chair in the Media Center ahead of Super Bowl LX on Feb. 4, 2026, at the Moscone Center in San Francisco, California. \u003ccite>(Matthew Huang/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The matchups that we have here are not the ones that are going to be drawing the superstar players and the headlines and people from across the U.S.,” Bellisario said. “They are interested in seeing a player like [Lionel] Messi or Cristiano Ronaldo, right? So I think that’s part of the muted response in our region.”\u003c/p>\n\u003cp>Still, the host committee is organizing around 80 free watch parties across the Bay Area, and FIFA has licensed 20 public viewing events in San Francisco alone. Many local bars and restaurants plan to host \u003ca href=\"https://www.kqed.org/arts/13990640/where-to-watch-world-cup-bay-area-best-bars-classic-pubs\">watch parties of their own\u003c/a>, including for the many vibrant diaspora communities who call the Bay Area home.\u003c/p>\n\u003cp>“My belief is that people engage in soccer in a much more personal way that’s authentic for them, usually around friends and family in the communities in which they live,” said Zaileen Janmohamed, Bay Area Host Committee President and CEO. “We wanted to distribute that economic impact as far as possible across the region.”\u003c/p>\n\u003cp>San José’s marquee downtown gathering space, San Pedro Square, is serving as the South Bay’s main watch party hub, with all matches televised on large screens across 39 days, and several other events in neighborhoods around the city.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072762\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is an order of magnitude larger than the Super Bowl for us,” Mahan said.\u003c/p>\n\u003cp>Lara Potter teaches sports management at Santa Clara University’s Leavey School of Business. She helped run several Super Bowls and other major sporting events before landing her current position as the Chief Revenue Officer for the Oakland Roots and Soul soccer clubs, which have developed intimate yet dedicated fan bases at a time when other major sports franchises have left the city.\u003c/p>\n\u003cp>Potter said sports executives should not expect fans to flock to games and teams they haven’t heard of without some serious community-building.\u003c/p>\n\u003cp>“It absolutely comes down to business, community and sport working together hand-in-hand. It has to have all three working together in lockstep,” Potter said on the sideline of a recent packed Oakland Soul match. “One without the other doesn’t provide the results that are possible.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "even-some-tech-workers-cant-afford-to-stay-when-the-bay-is-this-expensive",
"title": "Even Some Tech Workers Can’t Afford to Stay When the Bay is This Expensive",
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"headTitle": "Even Some Tech Workers Can’t Afford to Stay When the Bay is This Expensive | KQED",
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"content": "\u003cp>Since the California Gold Rush, economic opportunities have drawn people to \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">the Bay Area\u003c/a> from all over the world. But for just as long, the region’s boom-and-bust economy has made it impossible for others to stay.\u003c/p>\n\u003cp>Since the 1990s, the tech industry has driven costs higher, but for some who work in the industry and haven’t struck IPO or AI gold, life in the Bay Area is not adding up.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Ani and Alex Vecchi, both software engineers, live in San Francisco’s Hayes Valley with their orange cat, Mushu. They haven’t been in the Bay Area long, but already, both aged 30, they’re starting to worry that the city they love may be too expensive for raising a family.\u003c/p>\n\u003cp>Mark Wogulis and Melanie Bowden, both 62, raised their family in Northern California, but a layoff made it impossible for them to stay. Last spring, they put their house in Berkeley on the market and drove to Santa Fe with a cat, Molly, and a chihuahua, Felice.\u003c/p>\n\u003cp>Researchers at Joint Venture Silicon Valley confirm what many already feel: the region’s economy is generating enormous wealth, but also growing impossibly unaffordable for most people.\u003c/p>\n\u003cfigure id=\"attachment_11970120\" class=\"wp-caption aligncenter\" style=\"max-width: 2121px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11970120\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432.jpg\" alt=\"An aerial view of a city, with a large body of water in the bakground.\" width=\"2121\" height=\"1414\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432.jpg 2121w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2121px) 100vw, 2121px\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Redwood City. \u003ccite>(Sundry Photography via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even well-paid tech workers are being forced to choose between the Bay Area and the rest of their lives.\u003c/p>\n\u003cp>“It distills to a few key points,” said Russell Hancock, President and CEO of Joint Venture Silicon Valley, at the organization’s annual State of the Valley conference in late February. “We have a very hot economy. It’s creating a lot of wealth. It’s not creating as many jobs. And our housing is too expensive.”\u003c/p>\n\u003cp>And it’s creating \u003ca href=\"https://www.kqed.org/news/12078615/how-skyrocketing-housing-costs-and-policy-choices-reshaped-the-bay-area\">demographic churn\u003c/a> — young people move in while older folks move out.\u003cem> \u003c/em>\u003c/p>\n\u003ch2>Ani and Alex\u003c/h2>\n\u003cp>Ani and Alex Vecchi met about 10 years ago in physics class while studying software engineering at the University of Central Florida in Orlando.\u003c/p>\n\u003cp>She went into front-end, customer interface work. She’s now a senior software engineer for Banquet Health, a startup software platform for hospital meals. “Using tech for a good cause is huge for me,” she said.\u003c/p>\n\u003cp>They came to the Bay Area in June of 2024 because Alex’s weather monitoring startup Sorcerer landed a \u003ca href=\"https://tracxn.com/d/companies/sorcerer/__iyp8-DoCQBPMaBMs4MjSSHaiRmAA4xVBX44YQJARrto\">$500,000 grant\u003c/a> from Y Combinator, the Silicon Valley accelerator that launched Airbnb, Dropbox and DoorDash. It was, in startup terms, a golden ticket.\u003c/p>\n\u003cfigure id=\"attachment_12085149\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085149\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Alex Vecchi and Mushu enjoy a sunny day in San Francisco’s Alamo Square. Alex and his wife, Ani, came to the city two years ago to pursue careers in tech. Now 30, the unaffordable housing market raises uncomfortable questions about whether and how they plan to raise children in the years to come. \u003ccite>(Courtesy of Ani and Alex Vecchi)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Starting a company here, you have to do it here,” Alex said. The investors are here, or a short drive down the Peninsula. Scheduling a Zoom call? “It’s not the same,” he said. “Things spark here.”\u003c/p>\n\u003cp>Sorcerer closed a \u003ca href=\"https://www.axios.com/pro/climate-deals/2025/06/12/sorcerer-seed-weather-balloons\">$3.9 million seed round\u003c/a> last year. “That data is what powers, essentially, the forecasts on your phone.”\u003c/p>\n\u003cp>They have been having the time of their lives in San Francisco.\u003c/p>\n\u003cp>“There’s a lot of greenery,” Ani said. “There’s a lot of people out and about. You have that drive [to succeed in business], but it’s also peaceful, in some ways.” They love walking and picnics and meals with friends. “There’s a lot going on here,” Ani said.\u003c/p>\n\u003cp>The thing is, the Vechhis are starting to think about \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">having children\u003c/a>. But it’s complicated. They need both salaries, and both sets of parents, who could help them with childcare, live in Florida. And they’re not ready to make that move.[aside postID=news_12080289 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260420-SLEEP-PODS-MD-01-KQED_1.jpg']\u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">Rising child care costs in the Bay Area\u003c/a> are forcing parents to make painful tradeoffs, either by passing up career opportunities, cutting back work hours, or quitting altogether. For families with multiple young children, these expenses can surpass a parent’s entire salary.\u003c/p>\n\u003cp>The Vecchis also shy away from the idea of leaving San Francisco for a \u003ca href=\"https://www.kqed.org/news/12081761/in-the-bay-area-raising-kids-comes-with-compromise\">Bay Area suburb with nominally cheaper real estate\u003c/a>. “If we were to move out of the city, we might as well move back to Florida.”\u003c/p>\n\u003cp>“If you gave me the option and I had the money, I would stay here 100%,” Alex said. And the family back in Florida? “They understand. They want us to be happy where we are. They know that we’re doing a bunch of great things here. When we think about moving back, we think, ‘But we’re not going to be happy over there.’”\u003c/p>\n\u003cp>Research from \u003ca href=\"https://jointventure.org/news-and-media/blog/2790-a-region-in-motion-who-s-leaving-silicon-valley-and-why?mc_cid=4aada55384&mc_eid=9b006466f1\">Joint Venture Silicon Valley\u003c/a> provides statistical confirmation of personal experience. For years, the Bay Area has created jobs faster than it \u003ca href=\"https://www.kqed.org/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create\">builds housing\u003c/a>, fueling relentless price pressure.\u003c/p>\n\u003cp>In Silicon Valley, just 28% of Millennials own homes, compared to 68% of Baby Boomers, giving older residents an asset to rely on even in tough times. The Vecchis, like most people their age here, are still scrambling for a financial foothold, even though they both work in tech.\u003c/p>\n\u003cp>“All these things have implications for community, and now we’re seeing it. We’re living it,” Hancock told KQED.\u003c/p>\n\u003ch2>Mark and Melanie\u003c/h2>\n\u003cp>In some ways, Ani and Alex Vecchi and Mark Wogulis and Melanie Bowden are living the same story twenty years apart. Young people arrive, fall in love with a place, build a life. Then something shifts, and the place that felt like home starts to feel like a problem to be solved.\u003c/p>\n\u003cp>After decades in California, Mark Wogulis and Melanie Bowden felt the sting of leaving somewhere that felt like home. “It does hit differently,” Wogulis said, “when it’s not your choice.”\u003c/p>\n\u003cp>Wogulis and Bowden met decades ago when they were teachers in San Francisco. He was teaching science.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=6cj4-T9ovDc\u003c/p>\n\u003cp>She was teaching math. They started a family. He pivoted from teaching to pharmaceuticals, then got a doctorate in biochemistry and molecular biology.\u003c/p>\n\u003cp>Pharmaceuticals and biotech are notoriously volatile, but he worked at Elan Pharmaceuticals in South San Francisco for nearly eight years, then at Novozymes in Davis for nearly 13.\u003c/p>\n\u003cp>From there, he moved to Amyris in Emeryville, which at the time specialized in developing sustainable alternatives for chemicals traditionally derived from petroleum or wildlife that were used in the beauty, flavor and fragrance industries. “Turned out everything they were selling, they were losing money on,” Wogulis said. “When the money ran out, they went bankrupt.”\u003c/p>\n\u003cp>There were three rounds of layoffs, but Wogulis remained optimistic. “I thought I had made it,” he said, because he hadn’t been laid off, even as the company went into and emerged from bankruptcy.\u003c/p>\n\u003cp>Then he got axed during a fourth round of layoffs.\u003c/p>\n\u003cp>At first, Wogulis thought he’d find another job, like he always had. But now in his 60s, his experience and longevity made him more expensive relative to other prospective employees.\u003c/p>\n\u003cfigure id=\"attachment_12079650\" class=\"wp-caption alignleft\" style=\"max-width: 1333px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12079650\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED.jpg\" alt=\"\" width=\"1333\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED.jpg 1333w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\">\u003cfigcaption class=\"wp-caption-text\">Mark Wogulis and Melanie Bowden in front of the Palace of Fine Arts in San Francisco in 2022. A layoff in biotech forced the couple to sell their home in Berkeley and move to Santa Fe, New Mexico, in May of 2025. \u003ccite>(Courtesy of Mark Wogulis)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“There’s no way to prove it, but there was no doubt in my mind that there was age discrimination involved,” Bowdon said. “He would be fully qualified for a job and hear nothing on many, many, many jobs.”\u003c/p>\n\u003cp>“There were people older than me at Amyris,” Wogulis said, “but not very many.”\u003c/p>\n\u003cp>It was also true that, thanks to LinkedIn and artificial intelligence, Wogulis was competing with biochemists from all over the world, many of them willing to relocate to the Bay Area.\u003c/p>\n\u003cp>“Yeah, there just was nothing,” Wogulis said. “I applied for a bunch of stuff that either I was over- or under-qualified for. I mean, I got a couple of rejections. Most of them just went off into the void.”\u003c/p>\n\u003cp>When the layoff came, the couple was living in Berkeley, in a 1,570 square foot Craftsman-style home they bought after raising their family in Davis.\u003c/p>\n\u003cp>“We loved the location. So close to BART and bus stops, and lots of good restaurants within walking distance. I could bike to work. We also liked the charm of such an old house,” Wogulis said.\u003c/p>\n\u003cp>But they crunched the numbers and realized they didn’t have much financial runway before they’d have to take off for someplace cheaper.\u003c/p>\n\u003cp>“We needed to get out of there. We couldn’t afford that house,” Bowden said. That’s how they decided to retire early at age 62 and move to Santa Fe, with their cat and dog in tow.\u003c/p>\n\u003cp>The couple, born on the tail end of the Baby Boom, had the benefit of owning homes for much of their working lives.\u003c/p>\n\u003cp>The proceeds from the sale of their house in Davis became the down payment for the house in Berkeley, so their mortgage was only $3,000 a month. Still, their utilities and property taxes added up to about $19,000 per year.\u003c/p>\n\u003cp>They moved to Santa Fe knowing nobody but their real estate agents, who helped them find a house for $600,000— half what they paid in Berkeley, even though it’s roughly the same size. They don’t even have a mortgage, something that \u003ca href=\"https://www.kqed.org/news/11985468/map-what-you-need-to-earn-to-afford-a-median-priced-home-in-your-county-in-california\">seems wild\u003c/a> to \u003ca href=\"https://www.kqed.org/forum/2010101911013/tech-layoffs-and-higher-than-average-unemployment-a-close-look-at-the-bay-areas-job-market\">most Bay Area homeowners\u003c/a> today. The property taxes are smaller, too: about $4,000 per year.\u003c/p>\n\u003cp>“We did it out of necessity,” Wogulis said. “I would have felt a lot better if I’d totally chosen to come here, I didn’t feel \u003ca href=\"https://www.kqed.org/news/11933511/mass-bay-area-tech-layoffs-thrust-thousands-of-h-1b-visa-holders-into-frantic-job-hunt\">under the gun\u003c/a> to do something. Yeah, that was difficult. It does hit differently when it’s…” he said, giving Bowden a chance to finish his sentence, the way longtime partners often do. “…When it’s not your choice. We had to move. We had to.”\u003c/p>\n\u003cfigure id=\"attachment_12045711\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12045711\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A “For Rent” sign in Berkeley on June 23, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You know, there’s people I miss, definitely,” Bowden said. “Our neighbors are very nice.”\u003c/p>\n\u003cp>“It just takes time,” Wogulis said. “It took time in Berkeley, too.”\u003c/p>\n\u003cp>“Luckily, Santa Fe is a very cultural and artistic city. There’s so many museums, plays, concerts,” Bowden said. Their grown kids came to visit at Christmas. She is keeping up with masters swimming and cat rescue. They got a second cat through Felines and Friends. His name is Cyrus.\u003c/p>\n\u003cp>Back in the Bay Area, the AI revolution continues the region’s long tradition of minting new millionaires and billionaires. The question is whether everyone else can hold on.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Since the California Gold Rush, economic opportunities have drawn people to \u003ca href=\"https://www.kqed.org/news/tag/bay-area\">the Bay Area\u003c/a> from all over the world. But for just as long, the region’s boom-and-bust economy has made it impossible for others to stay.\u003c/p>\n\u003cp>Since the 1990s, the tech industry has driven costs higher, but for some who work in the industry and haven’t struck IPO or AI gold, life in the Bay Area is not adding up.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Ani and Alex Vecchi, both software engineers, live in San Francisco’s Hayes Valley with their orange cat, Mushu. They haven’t been in the Bay Area long, but already, both aged 30, they’re starting to worry that the city they love may be too expensive for raising a family.\u003c/p>\n\u003cp>Mark Wogulis and Melanie Bowden, both 62, raised their family in Northern California, but a layoff made it impossible for them to stay. Last spring, they put their house in Berkeley on the market and drove to Santa Fe with a cat, Molly, and a chihuahua, Felice.\u003c/p>\n\u003cp>Researchers at Joint Venture Silicon Valley confirm what many already feel: the region’s economy is generating enormous wealth, but also growing impossibly unaffordable for most people.\u003c/p>\n\u003cfigure id=\"attachment_11970120\" class=\"wp-caption aligncenter\" style=\"max-width: 2121px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11970120\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432.jpg\" alt=\"An aerial view of a city, with a large body of water in the bakground.\" width=\"2121\" height=\"1414\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432.jpg 2121w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-2048x1365.jpg 2048w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/12/GettyImages-1092771432-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2121px) 100vw, 2121px\">\u003cfigcaption class=\"wp-caption-text\">An aerial view of Redwood City. \u003ccite>(Sundry Photography via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even well-paid tech workers are being forced to choose between the Bay Area and the rest of their lives.\u003c/p>\n\u003cp>“It distills to a few key points,” said Russell Hancock, President and CEO of Joint Venture Silicon Valley, at the organization’s annual State of the Valley conference in late February. “We have a very hot economy. It’s creating a lot of wealth. It’s not creating as many jobs. And our housing is too expensive.”\u003c/p>\n\u003cp>And it’s creating \u003ca href=\"https://www.kqed.org/news/12078615/how-skyrocketing-housing-costs-and-policy-choices-reshaped-the-bay-area\">demographic churn\u003c/a> — young people move in while older folks move out.\u003cem> \u003c/em>\u003c/p>\n\u003ch2>Ani and Alex\u003c/h2>\n\u003cp>Ani and Alex Vecchi met about 10 years ago in physics class while studying software engineering at the University of Central Florida in Orlando.\u003c/p>\n\u003cp>She went into front-end, customer interface work. She’s now a senior software engineer for Banquet Health, a startup software platform for hospital meals. “Using tech for a good cause is huge for me,” she said.\u003c/p>\n\u003cp>They came to the Bay Area in June of 2024 because Alex’s weather monitoring startup Sorcerer landed a \u003ca href=\"https://tracxn.com/d/companies/sorcerer/__iyp8-DoCQBPMaBMs4MjSSHaiRmAA4xVBX44YQJARrto\">$500,000 grant\u003c/a> from Y Combinator, the Silicon Valley accelerator that launched Airbnb, Dropbox and DoorDash. It was, in startup terms, a golden ticket.\u003c/p>\n\u003cfigure id=\"attachment_12085149\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12085149\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260413-SILICON-VALLEY-CHURN-04-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Alex Vecchi and Mushu enjoy a sunny day in San Francisco’s Alamo Square. Alex and his wife, Ani, came to the city two years ago to pursue careers in tech. Now 30, the unaffordable housing market raises uncomfortable questions about whether and how they plan to raise children in the years to come. \u003ccite>(Courtesy of Ani and Alex Vecchi)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Starting a company here, you have to do it here,” Alex said. The investors are here, or a short drive down the Peninsula. Scheduling a Zoom call? “It’s not the same,” he said. “Things spark here.”\u003c/p>\n\u003cp>Sorcerer closed a \u003ca href=\"https://www.axios.com/pro/climate-deals/2025/06/12/sorcerer-seed-weather-balloons\">$3.9 million seed round\u003c/a> last year. “That data is what powers, essentially, the forecasts on your phone.”\u003c/p>\n\u003cp>They have been having the time of their lives in San Francisco.\u003c/p>\n\u003cp>“There’s a lot of greenery,” Ani said. “There’s a lot of people out and about. You have that drive [to succeed in business], but it’s also peaceful, in some ways.” They love walking and picnics and meals with friends. “There’s a lot going on here,” Ani said.\u003c/p>\n\u003cp>The thing is, the Vechhis are starting to think about \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">having children\u003c/a>. But it’s complicated. They need both salaries, and both sets of parents, who could help them with childcare, live in Florida. And they’re not ready to make that move.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">Rising child care costs in the Bay Area\u003c/a> are forcing parents to make painful tradeoffs, either by passing up career opportunities, cutting back work hours, or quitting altogether. For families with multiple young children, these expenses can surpass a parent’s entire salary.\u003c/p>\n\u003cp>The Vecchis also shy away from the idea of leaving San Francisco for a \u003ca href=\"https://www.kqed.org/news/12081761/in-the-bay-area-raising-kids-comes-with-compromise\">Bay Area suburb with nominally cheaper real estate\u003c/a>. “If we were to move out of the city, we might as well move back to Florida.”\u003c/p>\n\u003cp>“If you gave me the option and I had the money, I would stay here 100%,” Alex said. And the family back in Florida? “They understand. They want us to be happy where we are. They know that we’re doing a bunch of great things here. When we think about moving back, we think, ‘But we’re not going to be happy over there.’”\u003c/p>\n\u003cp>Research from \u003ca href=\"https://jointventure.org/news-and-media/blog/2790-a-region-in-motion-who-s-leaving-silicon-valley-and-why?mc_cid=4aada55384&mc_eid=9b006466f1\">Joint Venture Silicon Valley\u003c/a> provides statistical confirmation of personal experience. For years, the Bay Area has created jobs faster than it \u003ca href=\"https://www.kqed.org/news/11755545/google-pledges-1-billion-to-help-fight-bay-area-housing-crisis-it-helped-create\">builds housing\u003c/a>, fueling relentless price pressure.\u003c/p>\n\u003cp>In Silicon Valley, just 28% of Millennials own homes, compared to 68% of Baby Boomers, giving older residents an asset to rely on even in tough times. The Vecchis, like most people their age here, are still scrambling for a financial foothold, even though they both work in tech.\u003c/p>\n\u003cp>“All these things have implications for community, and now we’re seeing it. We’re living it,” Hancock told KQED.\u003c/p>\n\u003ch2>Mark and Melanie\u003c/h2>\n\u003cp>In some ways, Ani and Alex Vecchi and Mark Wogulis and Melanie Bowden are living the same story twenty years apart. Young people arrive, fall in love with a place, build a life. Then something shifts, and the place that felt like home starts to feel like a problem to be solved.\u003c/p>\n\u003cp>After decades in California, Mark Wogulis and Melanie Bowden felt the sting of leaving somewhere that felt like home. “It does hit differently,” Wogulis said, “when it’s not your choice.”\u003c/p>\n\u003cp>Wogulis and Bowden met decades ago when they were teachers in San Francisco. He was teaching science.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/6cj4-T9ovDc'\n title='//www.youtube.com/embed/6cj4-T9ovDc'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>She was teaching math. They started a family. He pivoted from teaching to pharmaceuticals, then got a doctorate in biochemistry and molecular biology.\u003c/p>\n\u003cp>Pharmaceuticals and biotech are notoriously volatile, but he worked at Elan Pharmaceuticals in South San Francisco for nearly eight years, then at Novozymes in Davis for nearly 13.\u003c/p>\n\u003cp>From there, he moved to Amyris in Emeryville, which at the time specialized in developing sustainable alternatives for chemicals traditionally derived from petroleum or wildlife that were used in the beauty, flavor and fragrance industries. “Turned out everything they were selling, they were losing money on,” Wogulis said. “When the money ran out, they went bankrupt.”\u003c/p>\n\u003cp>There were three rounds of layoffs, but Wogulis remained optimistic. “I thought I had made it,” he said, because he hadn’t been laid off, even as the company went into and emerged from bankruptcy.\u003c/p>\n\u003cp>Then he got axed during a fourth round of layoffs.\u003c/p>\n\u003cp>At first, Wogulis thought he’d find another job, like he always had. But now in his 60s, his experience and longevity made him more expensive relative to other prospective employees.\u003c/p>\n\u003cfigure id=\"attachment_12079650\" class=\"wp-caption alignleft\" style=\"max-width: 1333px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12079650\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED.jpg\" alt=\"\" width=\"1333\" height=\"2000\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED.jpg 1333w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260413-SILICON-VALLEY-CHURN-02-KQED-1024x1536.jpg 1024w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\">\u003cfigcaption class=\"wp-caption-text\">Mark Wogulis and Melanie Bowden in front of the Palace of Fine Arts in San Francisco in 2022. A layoff in biotech forced the couple to sell their home in Berkeley and move to Santa Fe, New Mexico, in May of 2025. \u003ccite>(Courtesy of Mark Wogulis)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“There’s no way to prove it, but there was no doubt in my mind that there was age discrimination involved,” Bowdon said. “He would be fully qualified for a job and hear nothing on many, many, many jobs.”\u003c/p>\n\u003cp>“There were people older than me at Amyris,” Wogulis said, “but not very many.”\u003c/p>\n\u003cp>It was also true that, thanks to LinkedIn and artificial intelligence, Wogulis was competing with biochemists from all over the world, many of them willing to relocate to the Bay Area.\u003c/p>\n\u003cp>“Yeah, there just was nothing,” Wogulis said. “I applied for a bunch of stuff that either I was over- or under-qualified for. I mean, I got a couple of rejections. Most of them just went off into the void.”\u003c/p>\n\u003cp>When the layoff came, the couple was living in Berkeley, in a 1,570 square foot Craftsman-style home they bought after raising their family in Davis.\u003c/p>\n\u003cp>“We loved the location. So close to BART and bus stops, and lots of good restaurants within walking distance. I could bike to work. We also liked the charm of such an old house,” Wogulis said.\u003c/p>\n\u003cp>But they crunched the numbers and realized they didn’t have much financial runway before they’d have to take off for someplace cheaper.\u003c/p>\n\u003cp>“We needed to get out of there. We couldn’t afford that house,” Bowden said. That’s how they decided to retire early at age 62 and move to Santa Fe, with their cat and dog in tow.\u003c/p>\n\u003cp>The couple, born on the tail end of the Baby Boom, had the benefit of owning homes for much of their working lives.\u003c/p>\n\u003cp>The proceeds from the sale of their house in Davis became the down payment for the house in Berkeley, so their mortgage was only $3,000 a month. Still, their utilities and property taxes added up to about $19,000 per year.\u003c/p>\n\u003cp>They moved to Santa Fe knowing nobody but their real estate agents, who helped them find a house for $600,000— half what they paid in Berkeley, even though it’s roughly the same size. They don’t even have a mortgage, something that \u003ca href=\"https://www.kqed.org/news/11985468/map-what-you-need-to-earn-to-afford-a-median-priced-home-in-your-county-in-california\">seems wild\u003c/a> to \u003ca href=\"https://www.kqed.org/forum/2010101911013/tech-layoffs-and-higher-than-average-unemployment-a-close-look-at-the-bay-areas-job-market\">most Bay Area homeowners\u003c/a> today. The property taxes are smaller, too: about $4,000 per year.\u003c/p>\n\u003cp>“We did it out of necessity,” Wogulis said. “I would have felt a lot better if I’d totally chosen to come here, I didn’t feel \u003ca href=\"https://www.kqed.org/news/11933511/mass-bay-area-tech-layoffs-thrust-thousands-of-h-1b-visa-holders-into-frantic-job-hunt\">under the gun\u003c/a> to do something. Yeah, that was difficult. It does hit differently when it’s…” he said, giving Bowden a chance to finish his sentence, the way longtime partners often do. “…When it’s not your choice. We had to move. We had to.”\u003c/p>\n\u003cfigure id=\"attachment_12045711\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12045711\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/250623-BerkeleyMiddleHousing-18-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">A “For Rent” sign in Berkeley on June 23, 2025. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You know, there’s people I miss, definitely,” Bowden said. “Our neighbors are very nice.”\u003c/p>\n\u003cp>“It just takes time,” Wogulis said. “It took time in Berkeley, too.”\u003c/p>\n\u003cp>“Luckily, Santa Fe is a very cultural and artistic city. There’s so many museums, plays, concerts,” Bowden said. Their grown kids came to visit at Christmas. She is keeping up with masters swimming and cat rescue. They got a second cat through Felines and Friends. His name is Cyrus.\u003c/p>\n\u003cp>Back in the Bay Area, the AI revolution continues the region’s long tradition of minting new millionaires and billionaires. The question is whether everyone else can hold on.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Didn’t Save Enough for Retirement? Here’s How to Afford Aging in the Bay Area",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>At 74, Teresa Chan is still working.\u003c/p>\n\u003cp>When she started thinking about retirement about a decade ago, Chan realized that financially, she still didn’t feel ready to live without a regular income. “I did not prepare,” she said. “I had no money. If I had money, I would have bought a home, but that was not possible.”\u003c/p>\n\u003cp>For more than 30 years, Chan has worked in various administrative jobs in San Francisco — most recently in a remote data entry role. Through it all, paying rent and healthcare — for her family, as well as herself— were always her biggest expenses.\u003c/p>\n\u003cp>“I had nothing to save after paying my bills,” she said, even with her Social Security benefits, which she began receiving at 66 after she reached full retirement age.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last year, Chan moved from San Francisco to an apartment in Contra Costa County to save on housing costs. And she doesn’t plan to ever stop working. It’s her best way to support herself and hopefully save enough to one day visit her mother — who is now in her 90s — in Hong Kong, she said.\u003c/p>\n\u003cp>“While I can still have the job, then I want to work,” Chan said, although she said that she wishes she had another option. “Maybe I’ll quit if I win the lottery.”\u003c/p>\n\u003cfigure id=\"attachment_11953002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11953002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg\" alt=\"A woman with white hair and a warm coat picks through a huge box of ears of corn in a paved outdoor area where lots of other people are also circulating.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers distribute food items at a San Francisco-Marin Food Bank pop-up pantry in the Richmond District of San Francisco on June 13, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Chan is not alone. According to federal data from the \u003ca href=\"https://www.gao.gov/financial-security-older-americans\">Government Accountability Office\u003c/a> (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. And like her, more seniors are \u003ca href=\"https://www.gao.gov/blog/older-americans-are-working-longer-how-do-we-support-them\">staying in the workforce longer\u003c/a>, downsizing and depending more than ever on family and social services to meet essential needs.\u003c/p>\n\u003cp>But if you’re already approaching your 60s and don’t have much saved, what options are available for potentially changing that?\u003c/p>\n\u003cp>KQED reached out to financial advisers and groups that serve seniors to better understand what older adults with fewer savings in the Bay Area are doing to make retirement possible.\u003c/p>\n\u003ch2>In the Bay Area, inequalities before and after retirement\u003c/h2>\n\u003cp>Planning for retirement is even more difficult for low-income older adults — \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">only 15%\u003c/a> of this group report having anything saved at all.\u003c/p>\n\u003cp>The GAO also found that \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">lower-income workers are effectively shut out\u003c/a> from workplace retirement accounts, such as 401(k)s. By contrast, higher earners consistently have greater access to these kinds of accounts and usually receive larger employer contributions.\u003c/p>\n\u003cp>And the Bay Area’s high cost of living makes preparing for retirement even more complicated, said Vanessa Merlano Sittauer, director of Santa Clara County’s Department of Aging and Adult Services. “We need to talk about retirement [in] the greater context of what it’s like to live in a place like the Bay Area,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11986980\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11986980 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg\" alt=\"\" width=\"1920\" height=\"1446\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-800x603.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1020x768.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-160x121.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1536x1157.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">People gathered at a rally on May 20, 2024, in support of a San Francisco proposal to expand funding for affordable housing for seniors and others with low incomes. \u003ccite>(Joe Fitzgerald Rodriguez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sittauer points to data from the research publication \u003ca href=\"https://jointventure.org/images/stories/pdf/index2026-jvsv.pdf\">Silicon Valley Index\u003c/a> that shows that more that 40% of renters ages 18-64 across the South Bay and the Peninsula are severely rent burdened — meaning that at least half of their monthly income pays housing costs. For residents older than 65, that number climbs to 67%.\u003c/p>\n\u003cp>But if living in the Bay Area means spending more on housing — along with \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">childcare\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12081471/driving-in-the-bay-area-is-essential-for-many-its-only-gotten-more-expensive\">transportation\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">healthcare\u003c/a> and almost everything else — younger people \u003ca href=\"https://www.reddit.com/r/AskSF/comments/1t5or0s/retirement_in_sf_as_a_lifelong_renter_whats_the\">are asking\u003c/a> if it’s even \u003cem>possible \u003c/em>to retire here when not much is left over at the end of every month.\u003c/p>\n\u003ch2>What does retirement planning with less time look like?\u003c/h2>\n\u003cp>Starting to plan for retirement in your 50s can feel overwhelming, said Matt Gellene, head of Specialized Consumer Client Solutions for Bank of America. “But the first and most important step is to be honest about your full financial picture,” he said.\u003c/p>\n\u003cp>“Take a full inventory: what you have saved, what you owe, what you expect from Social Security, and what you want retirement to look like,” he said.\u003c/p>\n\u003ch2>Plan out your spending — and debt payments\u003c/h2>\n\u003cp>Think carefully about the debt you have \u003cem>now\u003c/em>, Gellene said. “High-interest debt can erode retirement readiness faster than many people realize,” he said. “Paying down that debt in the years before retirement reduces the monthly income you’ll need to cover fixed costs once you stop working.”\u003c/p>\n\u003cp>Even setting a realistic monthly budget now that limits lifestyle expenses can help down the road. Many Bay Area public libraries offer \u003ca href=\"https://advisersgiveback.org/sf-library/\">free workshops with financial advisers\u003c/a> who can help you figure out what you can start cutting back on now.\u003c/p>\n\u003cfigure id=\"attachment_11946480\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11946480 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/GettyImages-1400799758-scaled-e1779405949186.jpg\" alt=\"A woman sits at her kitchen table and sifts through documents, looking concerned. Next to her is her opened laptop.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">According to federal data from the Government Accountability Office (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. \u003ccite>(MoMo Productions/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>United Way Bay Area, known by many in the region for its\u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\"> free tax filing services\u003c/a>, also runs a network of free financial coaching centers known as \u003ca href=\"https://uwba.org/what-we-do/sparkpoint-program/\">SparkPoint\u003c/a>.\u003c/p>\n\u003cp>There are centers in San Francisco, Alameda, Contra Costa, San Mateo and Marin counties, where financial coaches can help with making plans to achieve long-term goals like reducing debt and growing savings.\u003c/p>\n\u003ch2>Know your options if you need to continue working\u003c/h2>\n\u003cp>Seniors who feel they are not ready to leave the workforce but are looking for a job with more flexibility can also contact \u003ca href=\"https://www.selfhelpelderly.org/\">Self-Help for the Elderly\u003c/a>, a nonprofit organization that provides seniors in San Francisco, Santa Clara and San Mateo counties with housing, food and other social services.\u003c/p>\n\u003cp>“We train older workers as home health aides, housekeepers and restaurant workers,” CEO Anni Chung said. Seniors who are trained as housekeepers, for example, can work a few hours a week for several different clients. Multiple trainings for \u003ca href=\"https://www.selfhelpelderly.org/our-services/employment-services/job-placements-and-employment-training\">this older worker program\u003c/a> are held throughout the year.\u003c/p>\n\u003ch2>Remember healthcare costs\u003c/h2>\n\u003cp>Another huge retirement expense to consider is healthcare costs. Seniors with Medicare may still have to pay monthly premiums and deductibles, depending on what coverage plan they sign up for. Medicare Part A, which does not charge monthly premiums and covers major hospital bills, \u003ca href=\"https://www.cms.gov/newsroom/fact-sheets/2026-medicare-parts-b-premiums-deductibles\">still comes with deductibles\u003c/a> that beneficiaries pay if they are admitted to the hospital.\u003c/p>\n\u003cp>Other Medicare options can cover additional medical expenses, like lab tests and medication, but those plans come with monthly premiums. And researchers have found that out-of-pocket healthcare expenses increase significantly \u003ca href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC3614143/\">for Medicare recipients\u003c/a> in the last years of life, and most individuals are considered \u003ca href=\"https://jamanetwork.com/journals/jama/fullarticle/2686318\">high-need, high-cost patients\u003c/a> prior to death.\u003c/p>\n\u003cfigure id=\"attachment_12058933\" class=\"wp-caption aligncenter\" style=\"max-width: 1829px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058933 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg\" alt=\"\" width=\"1829\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg 1829w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1829px) 100vw, 1829px\">\u003cfigcaption class=\"wp-caption-text\">Protestors carry signs as they demonstrate against proposed cuts to Medi-Cal and Medicare outside San Francisco city hall on Sept. 21, 2011, in San Francisco, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can start preparing for medical expenses now with a health savings account, or HSA. This kind of savings account “offers what we call triple tax savings,” said Gellene from Bank of America. “Your money goes in pre-tax, it can grow tax-free if you invest it and you can withdraw it tax-free for qualified medical expenses.”\u003c/p>\n\u003cp>And if you can save a little more in the next few years, there may still be some options to make what you have grow. If you have one, Gellene recommends maxing out your 401(k) — that is, contributing as much as the IRS allows you to — especially if your employer offers a match.\u003c/p>\n\u003cp>“That’s essentially free money, and you don’t want to leave any of it on the table,” he said.\u003c/p>\n\u003ch2>Think about where you’ll live\u003c/h2>\n\u003cp>At a recent \u003ca href=\"https://www.instagram.com/p/DWlMAlHFX9N/\">affordable housing fair\u003c/a> in San Francisco, several seniors had the same question for Anni Chung, from Self-Help for the Elderly. “Either their spouse or other family members have passed away, and they can’t keep up with the rent just on their own.”\u003c/p>\n\u003cp>When the biggest expense is housing, Chung and her team help seniors apply for affordable housing via \u003ca href=\"https://housing.sfgov.org/\">San Francisco’s Dahlia portal\u003c/a>, where eligible residents can enter different lotteries for affordable apartments or studios. The available units listed can sometimes be smaller than where seniors lived when they had a full-time job, Chung said.[aside postID=news_12082251 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/033126Free-Clinics-Brentwood_GH_012_qed.jpg']Some financial advisers shared with KQED that often, clients are able to bring their living expenses way down when they plan for retirement far from California. The state consistently ranks as one of the most expensive places for long-term care services. For example, the \u003ca href=\"https://assets.carescout.com/x/5c90319b6a/298701.pdf\">median monthly price\u003c/a> for a private room in a nursing home in California is about $15,000 — compared to roughly $10,000 in Ohio and $7,600 in Texas.\u003c/p>\n\u003cp>Another option for some seniors is moving in with their adult children. In many circumstances, this is an ideal arrangement for all parties. “They take care of each other, and it’s one big happy family,” Chung said. But even in these cases, she said it’s important to set up clear expectations about living together — especially if a family is already living in a smaller Bay Area apartment.\u003c/p>\n\u003cp>And even if actual cohabitation isn’t on the table, it’s still important to maintain family connections and support, Chung said. “If living with family is complicated, then the seniors would rather have their own place but still have a good relationship with the family,” she said.\u003c/p>\n\u003cp>If someone has little savings in the bank but was able to buy a home earlier in their life, they can also look into home-sharing programs like \u003ca href=\"https://frontporch.net/live/home-match/#request-info\">Home Match\u003c/a>. This program in San Francisco, Alameda, Contra Costa and Marin counties connects homeowners with folks looking to rent a room or an accessory dwelling unit on their property.\u003c/p>\n\u003cp>As they figure out next steps, Bay Area seniors should remember they can consult — and lean on — groups like Self-Help for the Elderly, Chung said. “We need our seniors. We don’t want to see them have to move,” she said.\u003c/p>\n\u003cp>“They worked hard here. They should enjoy their golden years here.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>At 74, Teresa Chan is still working.\u003c/p>\n\u003cp>When she started thinking about retirement about a decade ago, Chan realized that financially, she still didn’t feel ready to live without a regular income. “I did not prepare,” she said. “I had no money. If I had money, I would have bought a home, but that was not possible.”\u003c/p>\n\u003cp>For more than 30 years, Chan has worked in various administrative jobs in San Francisco — most recently in a remote data entry role. Through it all, paying rent and healthcare — for her family, as well as herself— were always her biggest expenses.\u003c/p>\n\u003cp>“I had nothing to save after paying my bills,” she said, even with her Social Security benefits, which she began receiving at 66 after she reached full retirement age.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last year, Chan moved from San Francisco to an apartment in Contra Costa County to save on housing costs. And she doesn’t plan to ever stop working. It’s her best way to support herself and hopefully save enough to one day visit her mother — who is now in her 90s — in Hong Kong, she said.\u003c/p>\n\u003cp>“While I can still have the job, then I want to work,” Chan said, although she said that she wishes she had another option. “Maybe I’ll quit if I win the lottery.”\u003c/p>\n\u003cfigure id=\"attachment_11953002\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11953002\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg\" alt=\"A woman with white hair and a warm coat picks through a huge box of ears of corn in a paved outdoor area where lots of other people are also circulating.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/06/RS66300_230613-SFMarinFoodPantry-11-BL-KQED-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers distribute food items at a San Francisco-Marin Food Bank pop-up pantry in the Richmond District of San Francisco on June 13, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Chan is not alone. According to federal data from the \u003ca href=\"https://www.gao.gov/financial-security-older-americans\">Government Accountability Office\u003c/a> (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. And like her, more seniors are \u003ca href=\"https://www.gao.gov/blog/older-americans-are-working-longer-how-do-we-support-them\">staying in the workforce longer\u003c/a>, downsizing and depending more than ever on family and social services to meet essential needs.\u003c/p>\n\u003cp>But if you’re already approaching your 60s and don’t have much saved, what options are available for potentially changing that?\u003c/p>\n\u003cp>KQED reached out to financial advisers and groups that serve seniors to better understand what older adults with fewer savings in the Bay Area are doing to make retirement possible.\u003c/p>\n\u003ch2>In the Bay Area, inequalities before and after retirement\u003c/h2>\n\u003cp>Planning for retirement is even more difficult for low-income older adults — \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">only 15%\u003c/a> of this group report having anything saved at all.\u003c/p>\n\u003cp>The GAO also found that \u003ca href=\"https://www.gao.gov/assets/gao-23-105342.pdf\">lower-income workers are effectively shut out\u003c/a> from workplace retirement accounts, such as 401(k)s. By contrast, higher earners consistently have greater access to these kinds of accounts and usually receive larger employer contributions.\u003c/p>\n\u003cp>And the Bay Area’s high cost of living makes preparing for retirement even more complicated, said Vanessa Merlano Sittauer, director of Santa Clara County’s Department of Aging and Adult Services. “We need to talk about retirement [in] the greater context of what it’s like to live in a place like the Bay Area,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11986980\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11986980 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg\" alt=\"\" width=\"1920\" height=\"1446\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-800x603.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1020x768.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-160x121.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/05/PXL_20240520_185856861_qut-1536x1157.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">People gathered at a rally on May 20, 2024, in support of a San Francisco proposal to expand funding for affordable housing for seniors and others with low incomes. \u003ccite>(Joe Fitzgerald Rodriguez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Sittauer points to data from the research publication \u003ca href=\"https://jointventure.org/images/stories/pdf/index2026-jvsv.pdf\">Silicon Valley Index\u003c/a> that shows that more that 40% of renters ages 18-64 across the South Bay and the Peninsula are severely rent burdened — meaning that at least half of their monthly income pays housing costs. For residents older than 65, that number climbs to 67%.\u003c/p>\n\u003cp>But if living in the Bay Area means spending more on housing — along with \u003ca href=\"https://www.kqed.org/news/12075761/when-child-care-costs-half-a-paycheck-bay-area-parents-must-choose-kids-or-career\">childcare\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12081471/driving-in-the-bay-area-is-essential-for-many-its-only-gotten-more-expensive\">transportation\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12082251/after-the-one-big-beautiful-bill-free-clinics-are-stepping-up\">healthcare\u003c/a> and almost everything else — younger people \u003ca href=\"https://www.reddit.com/r/AskSF/comments/1t5or0s/retirement_in_sf_as_a_lifelong_renter_whats_the\">are asking\u003c/a> if it’s even \u003cem>possible \u003c/em>to retire here when not much is left over at the end of every month.\u003c/p>\n\u003ch2>What does retirement planning with less time look like?\u003c/h2>\n\u003cp>Starting to plan for retirement in your 50s can feel overwhelming, said Matt Gellene, head of Specialized Consumer Client Solutions for Bank of America. “But the first and most important step is to be honest about your full financial picture,” he said.\u003c/p>\n\u003cp>“Take a full inventory: what you have saved, what you owe, what you expect from Social Security, and what you want retirement to look like,” he said.\u003c/p>\n\u003ch2>Plan out your spending — and debt payments\u003c/h2>\n\u003cp>Think carefully about the debt you have \u003cem>now\u003c/em>, Gellene said. “High-interest debt can erode retirement readiness faster than many people realize,” he said. “Paying down that debt in the years before retirement reduces the monthly income you’ll need to cover fixed costs once you stop working.”\u003c/p>\n\u003cp>Even setting a realistic monthly budget now that limits lifestyle expenses can help down the road. Many Bay Area public libraries offer \u003ca href=\"https://advisersgiveback.org/sf-library/\">free workshops with financial advisers\u003c/a> who can help you figure out what you can start cutting back on now.\u003c/p>\n\u003cfigure id=\"attachment_11946480\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11946480 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/GettyImages-1400799758-scaled-e1779405949186.jpg\" alt=\"A woman sits at her kitchen table and sifts through documents, looking concerned. Next to her is her opened laptop.\" width=\"2000\" height=\"1334\">\u003cfigcaption class=\"wp-caption-text\">According to federal data from the Government Accountability Office (GAO), about half of households nationwide with a worker aged 55 or older had no retirement savings. \u003ccite>(MoMo Productions/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>United Way Bay Area, known by many in the region for its\u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\"> free tax filing services\u003c/a>, also runs a network of free financial coaching centers known as \u003ca href=\"https://uwba.org/what-we-do/sparkpoint-program/\">SparkPoint\u003c/a>.\u003c/p>\n\u003cp>There are centers in San Francisco, Alameda, Contra Costa, San Mateo and Marin counties, where financial coaches can help with making plans to achieve long-term goals like reducing debt and growing savings.\u003c/p>\n\u003ch2>Know your options if you need to continue working\u003c/h2>\n\u003cp>Seniors who feel they are not ready to leave the workforce but are looking for a job with more flexibility can also contact \u003ca href=\"https://www.selfhelpelderly.org/\">Self-Help for the Elderly\u003c/a>, a nonprofit organization that provides seniors in San Francisco, Santa Clara and San Mateo counties with housing, food and other social services.\u003c/p>\n\u003cp>“We train older workers as home health aides, housekeepers and restaurant workers,” CEO Anni Chung said. Seniors who are trained as housekeepers, for example, can work a few hours a week for several different clients. Multiple trainings for \u003ca href=\"https://www.selfhelpelderly.org/our-services/employment-services/job-placements-and-employment-training\">this older worker program\u003c/a> are held throughout the year.\u003c/p>\n\u003ch2>Remember healthcare costs\u003c/h2>\n\u003cp>Another huge retirement expense to consider is healthcare costs. Seniors with Medicare may still have to pay monthly premiums and deductibles, depending on what coverage plan they sign up for. Medicare Part A, which does not charge monthly premiums and covers major hospital bills, \u003ca href=\"https://www.cms.gov/newsroom/fact-sheets/2026-medicare-parts-b-premiums-deductibles\">still comes with deductibles\u003c/a> that beneficiaries pay if they are admitted to the hospital.\u003c/p>\n\u003cp>Other Medicare options can cover additional medical expenses, like lab tests and medication, but those plans come with monthly premiums. And researchers have found that out-of-pocket healthcare expenses increase significantly \u003ca href=\"https://pmc.ncbi.nlm.nih.gov/articles/PMC3614143/\">for Medicare recipients\u003c/a> in the last years of life, and most individuals are considered \u003ca href=\"https://jamanetwork.com/journals/jama/fullarticle/2686318\">high-need, high-cost patients\u003c/a> prior to death.\u003c/p>\n\u003cfigure id=\"attachment_12058933\" class=\"wp-caption aligncenter\" style=\"max-width: 1829px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12058933 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg\" alt=\"\" width=\"1829\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed.jpg 1829w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/125841436_qed-1536x1119.jpg 1536w\" sizes=\"auto, (max-width: 1829px) 100vw, 1829px\">\u003cfigcaption class=\"wp-caption-text\">Protestors carry signs as they demonstrate against proposed cuts to Medi-Cal and Medicare outside San Francisco city hall on Sept. 21, 2011, in San Francisco, California. \u003ccite>(Justin Sullivan/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can start preparing for medical expenses now with a health savings account, or HSA. This kind of savings account “offers what we call triple tax savings,” said Gellene from Bank of America. “Your money goes in pre-tax, it can grow tax-free if you invest it and you can withdraw it tax-free for qualified medical expenses.”\u003c/p>\n\u003cp>And if you can save a little more in the next few years, there may still be some options to make what you have grow. If you have one, Gellene recommends maxing out your 401(k) — that is, contributing as much as the IRS allows you to — especially if your employer offers a match.\u003c/p>\n\u003cp>“That’s essentially free money, and you don’t want to leave any of it on the table,” he said.\u003c/p>\n\u003ch2>Think about where you’ll live\u003c/h2>\n\u003cp>At a recent \u003ca href=\"https://www.instagram.com/p/DWlMAlHFX9N/\">affordable housing fair\u003c/a> in San Francisco, several seniors had the same question for Anni Chung, from Self-Help for the Elderly. “Either their spouse or other family members have passed away, and they can’t keep up with the rent just on their own.”\u003c/p>\n\u003cp>When the biggest expense is housing, Chung and her team help seniors apply for affordable housing via \u003ca href=\"https://housing.sfgov.org/\">San Francisco’s Dahlia portal\u003c/a>, where eligible residents can enter different lotteries for affordable apartments or studios. The available units listed can sometimes be smaller than where seniors lived when they had a full-time job, Chung said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Some financial advisers shared with KQED that often, clients are able to bring their living expenses way down when they plan for retirement far from California. The state consistently ranks as one of the most expensive places for long-term care services. For example, the \u003ca href=\"https://assets.carescout.com/x/5c90319b6a/298701.pdf\">median monthly price\u003c/a> for a private room in a nursing home in California is about $15,000 — compared to roughly $10,000 in Ohio and $7,600 in Texas.\u003c/p>\n\u003cp>Another option for some seniors is moving in with their adult children. In many circumstances, this is an ideal arrangement for all parties. “They take care of each other, and it’s one big happy family,” Chung said. But even in these cases, she said it’s important to set up clear expectations about living together — especially if a family is already living in a smaller Bay Area apartment.\u003c/p>\n\u003cp>And even if actual cohabitation isn’t on the table, it’s still important to maintain family connections and support, Chung said. “If living with family is complicated, then the seniors would rather have their own place but still have a good relationship with the family,” she said.\u003c/p>\n\u003cp>If someone has little savings in the bank but was able to buy a home earlier in their life, they can also look into home-sharing programs like \u003ca href=\"https://frontporch.net/live/home-match/#request-info\">Home Match\u003c/a>. This program in San Francisco, Alameda, Contra Costa and Marin counties connects homeowners with folks looking to rent a room or an accessory dwelling unit on their property.\u003c/p>\n\u003cp>As they figure out next steps, Bay Area seniors should remember they can consult — and lean on — groups like Self-Help for the Elderly, Chung said. “We need our seniors. We don’t want to see them have to move,” she said.\u003c/p>\n\u003cp>“They worked hard here. They should enjoy their golden years here.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Police forces across \u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> are becoming more diverse, but overall officer salaries are falling — with strained staffing levels contributing to officer burnout.\u003c/p>\n\u003cp>A recent \u003ca href=\"https://www.ppic.org/publication/understanding-trends-in-law-enforcement-staffing/\">report\u003c/a> on law enforcement staffing from the Public Policy Institute of California, a nonprofit, nonpartisan think tank, found that California police force demographics have been steadily shifting over the last 20 years.\u003c/p>\n\u003cp>Between 2005 and 2024, the percentage of female officers jumped from 12.8% to 15.3%, with Latino officers also seeing a rise, increasing from 22% to 40% over the same time period.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As for what has been driving these changes, PPIC’s report pointed to the national “30×30” campaign — a program focused on increasing female recruits to 30% by 2030 — and cited “changing demographics” as the engine behind the growth in Latino officers.\u003c/p>\n\u003cp>But as diversity steadily increases, the report found that salaries have been tumbling. It said that between 2011 and 2023, the average “base pay” for a California police officer declined from $116,000 to $110,000 — after adjusting for inflation. Although significantly higher pay than the national average for police officers, the report noted that salaries are still not keeping pace with California’s steep cost of living.\u003c/p>\n\u003cp>Conversely, overtime pay grew from $10,000 to $25,000 per officer. One of the report’s authors and a senior research associate at PPIC, Brandon Martin, said at an event on Tuesday that this contrast likely comes from departments’ attempts to cover staffing shortages.[aside postID=news_12070600 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250702-JOSEPHHUFFAKERTRIAL-11-BL-KQED.jpg']“While there is research out there that shows a relationship between hiring additional officers and a reduction in crime, there’s not research out there that shows what the optimal level of staffing might be,” Martin said. “That might vary for a number of reasons across communities.”\u003c/p>\n\u003cp>San Francisco has been making a concerted effort to boost police numbers. Evan Sernoffsky, a spokesperson for the San Francisco Police Department, identified several reasons for low headcount, saying that the “COVID pandemic coupled with the climate generally around policing in the United States made for very difficult recruiting and retention for us.”\u003c/p>\n\u003cp>But from where Sernoffsky is sitting, that trend “has turned around completely.”\u003c/p>\n\u003cp>“Support from the public has been at the highest we’ve seen in probably a decade,” he said.\u003c/p>\n\u003cp>San Francisco’s last four police academies have met their 50 cadet capacity. In 2025, they saw their first net positive increase in officers since the pandemic, and in early May, the police union signed a new contract that offered increased pay and bonuses.\u003c/p>\n\u003cp>San Francisco still needs to hire over 650 more officers to meet the levels recommended by Proposition E, which voters in 2020 approved to enact regular evaluations of police presence and community needs.\u003c/p>\n\u003cp>“All of our patrol is being supplemented with overtime, so that’s leading to officer burnout: working conditions that are not sustainable for a staff of our size,” Sernoffsky said.\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As for what has been driving these changes, PPIC’s report pointed to the national “30×30” campaign — a program focused on increasing female recruits to 30% by 2030 — and cited “changing demographics” as the engine behind the growth in Latino officers.\u003c/p>\n\u003cp>But as diversity steadily increases, the report found that salaries have been tumbling. It said that between 2011 and 2023, the average “base pay” for a California police officer declined from $116,000 to $110,000 — after adjusting for inflation. Although significantly higher pay than the national average for police officers, the report noted that salaries are still not keeping pace with California’s steep cost of living.\u003c/p>\n\u003cp>Conversely, overtime pay grew from $10,000 to $25,000 per officer. One of the report’s authors and a senior research associate at PPIC, Brandon Martin, said at an event on Tuesday that this contrast likely comes from departments’ attempts to cover staffing shortages.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“While there is research out there that shows a relationship between hiring additional officers and a reduction in crime, there’s not research out there that shows what the optimal level of staffing might be,” Martin said. “That might vary for a number of reasons across communities.”\u003c/p>\n\u003cp>San Francisco has been making a concerted effort to boost police numbers. Evan Sernoffsky, a spokesperson for the San Francisco Police Department, identified several reasons for low headcount, saying that the “COVID pandemic coupled with the climate generally around policing in the United States made for very difficult recruiting and retention for us.”\u003c/p>\n\u003cp>But from where Sernoffsky is sitting, that trend “has turned around completely.”\u003c/p>\n\u003cp>“Support from the public has been at the highest we’ve seen in probably a decade,” he said.\u003c/p>\n\u003cp>San Francisco’s last four police academies have met their 50 cadet capacity. In 2025, they saw their first net positive increase in officers since the pandemic, and in early May, the police union signed a new contract that offered increased pay and bonuses.\u003c/p>\n\u003cp>San Francisco still needs to hire over 650 more officers to meet the levels recommended by Proposition E, which voters in 2020 approved to enact regular evaluations of police presence and community needs.\u003c/p>\n\u003cp>“All of our patrol is being supplemented with overtime, so that’s leading to officer burnout: working conditions that are not sustainable for a staff of our size,” Sernoffsky said.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "calfresh-snap-new-work-requirements-rules-2026-hr1-eligibility-who-is-exempt-food-stamps",
"title": "On CalFresh? What to Know About New June 1 Work Requirements",
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"headTitle": "On CalFresh? What to Know About New June 1 Work Requirements | KQED",
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"content": "\u003cp>For the first time since the COVID-19 pandemic began, California will begin enforcing new and expanded federal guidelines that require some CalFresh recipients to \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">work 20 hours a week, or an average of 80 hours a month\u003c/a> — with a stark reduction in food benefits for those who don’t fulfill the requirements.\u003c/p>\n\u003cp>Approximately \u003ca href=\"https://lao.ca.gov/Publications/Report/5126\">5.5 million people\u003c/a> use CalFresh in California. And since 2020, California, like several other states, has exempted its residents from the federal government’s longstanding (and \u003ca href=\"https://frac.org/blog/history-shows-congress-should-end-snap-time-limits\">contentious) “time limit” policy\u003c/a>, which mandates that any Supplemental Nutrition Assistance Program (SNAP) recipients who don’t meet federal work requirements can only receive three months of food benefits in three years.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>But now, due to H.R. 1 — \u003ca href=\"https://www.kqed.org/forum/2010101910533/what-the-big-beautiful-bill-means-for-california\">the so-called “One Big Beautiful Bill\u003c/a>” authored by President Donald Trump’s administration — California’s ability to waive work requirements for the entire state has been limited to only seven counties, none of them in the Bay Area.\u003c/p>\n\u003cp>The work requirements also now apply nationally to a wider range of people, including people up to 64 years old and parents with children 14 and older.\u003c/p>\n\u003cp>Using data from \u003ca href=\"https://www.kqed.org/news/12083881/heres-what-newsoms-revised-budget-means-for-education-in-california\">Gov. Gavin Newsom’s revised state budget\u003c/a> released in May, the California Department of Social Services estimates that 2.6 million Californians will be subject to these work requirements starting June 1 — and that as many as 562,000 CalFresh users could ultimately lose access to their food benefits after the new time limit rules are put in place.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump to: \u003ca href=\"#ImonCalFreshWhatdoIneedtoknowaboutthenewworkrequirements\"> I’m on CalFresh. What do I need to know about the new work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12073668\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073668\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Close-up shot of hands holding food. \u003ccite>(Tashdique Mehtaj Ahmed/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The changes that go into effect on June 1 make several unprecedented changes to this policy, which was already incredibly cruel, and decades of research have shown that it’s ineffectual,” said Andrew Cheyne, managing director at the County Welfare Directors Association.\u003c/p>\n\u003cp>The state has already started rolling out directives from the Trump administration that have impacted eligibility for CalFresh. For example, in April, California began to enforce a requirement that barred \u003ca href=\"https://www.kqed.org/news/12078168/april-1-snap-food-stamps-cal-fresh-eligibility-change-2026-immigrants-refugees-asylum-seekers-recertify-where-to-find-food-bank\">some humanitarian immigrants from signing up for food benefits\u003c/a>.\u003c/p>\n\u003cp>Advocates like Cheyne have expressed alarm about the barriers to food access that are being increased by these directives — additional “burdens for recipients who are experiencing poverty-related hunger,” he said.\u003c/p>\n\u003cp>“We’re seeing in other states’ data just devastating drops in the SNAP caseload,” he said. “Not because people are ineligible. Not because they are getting good jobs with good wages. But because of the inability to navigate the red tape that Congress enacted in H.R. 1.”\u003c/p>\n\u003cp>Cheyne warned that without significant investment in county workers to support residents through these changes, \u003ca href=\"https://www.cdss.ca.gov/Portals/9/Additional-Resources/Fiscal-and-Financial-Information/LOcal-Assistance-Estimates/2026-27/Revisions/2026-may-revision-estimate-methodologies.pdf\">hundreds of thousands of recipients could lose access to CalFresh\u003c/a> after the H.R. 1 updates.\u003c/p>\n\u003ch2>The coming impact of CalFresh changes in June\u003c/h2>\n\u003cp>California’s SNAP changes in June will not apply to everyone. And some people, like those who are pregnant, may be exempt from the work hours guidelines.\u003c/p>\n\u003cp>Trent Rhorer, executive director of the San Francisco Human Services Agency, said 112,000 people in the city receive CalFresh benefits. He estimated these new work requirements may apply to 18% of them: about 19,300 people.\u003c/p>\n\u003cfigure id=\"attachment_12078496\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12078496\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A California SNAP benefits shopper pushes a cart through a supermarket in Bellflower, California, on Feb. 13, 2023. \u003ccite>(Allison Dinner/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rhorer said his office is aiming to reach out to SNAP users who might be impacted through community organizations, to provide them more information about the changes in eligibility and “make this requirement as easy as possible to fulfill for CalFresh recipients.”\u003c/p>\n\u003cp>“Safety net supports, such as food or healthcare, should be provided to low-income people unconditionally,” he said. “There shouldn’t be additional bureaucratic hoops to jump through. There shouldn’t be work requirements ascribed to services that we provide that meet basic human needs.”\u003c/p>\n\u003cp>But what \u003cem>are \u003c/em>these new CalFresh work requirements — and who will be most affected starting in June?\u003c/p>\n\u003cp>Keep reading for what we know. KQED also has \u003ca href=\"https://www.kqed.org/news/12078168/april-1-snap-food-stamps-cal-fresh-eligibility-change-2026-immigrants-refugees-asylum-seekers-recertify-where-to-find-food-bank\">an FAQ on the restrictions announced in April\u003c/a>, which barred some humanitarian immigrants from receiving CalFresh benefits, and a thorough \u003ca href=\"https://www.kqed.org/news/12061440/calfresh-snap-ebt-shutdown-find-food-banks-near-me-san-francisco-bay-area-alameda-oakland-contra-costa-newsom-national-guard\">guide on using food banks or food pantries\u003c/a> near you.\u003c/p>\n\u003cp>You can also jump straight to:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#HowcanIfulfillthenewworkrequirements\">How can I fulfill the new work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#Whowillbeexemptfromworkrequirements\">Who will be exempt from work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>\u003ca id=\"ImonCalFreshWhatdoIneedtoknowaboutthenewworkrequirements\">\u003c/a>What are the new CalFresh work requirements, and who will be affected?\u003c/h2>\n\u003cp>The major change: Starting June 1, CalFresh recipients between the ages of 18 and 64 who do \u003cem>not\u003c/em> live with a child under the age of 14 are required to fulfill a certain number of work hours.\u003c/p>\n\u003cp>(Nationally, the age threshold for federal SNAP work requirements was previously 55. Parents or caregivers with a child age 17 or younger were also exempt.)\u003c/p>\n\u003cfigure id=\"attachment_12064446\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064446\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shopping carts are parked around the Alameda Food Bank on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>CalFresh recipients who are subject to work requirements must complete 20 hours of work-related activities a week, or an average of 80 hours a month.\u003c/p>\n\u003cp>If you’re not exempt (see below) and you’re not working or participating in the eligible work activities outlined below, you can only receive CalFresh benefits for three months out of 36 months, i.e., three years.\u003c/p>\n\u003cp>An important detail on timing: The eligibility guidelines will first apply to \u003cem>new\u003c/em> CalFresh applicants starting June 1. Current SNAP recipients in California will only be subject to these rules once they recertify their benefits, said Rhorer.\u003c/p>\n\u003cp>What if you’re \u003cem>applying \u003c/em>for CalFresh before June 1? “Applications that are submitted now are applied under the current rules,” Cheyne said.\u003c/p>\n\u003cp>This means that if you’re one of the people eligible for the CalFresh work requirements starting June 1, applying for SNAP before that date would mean you’d receive a year of food benefits \u003cem>without \u003c/em>being subject to the work rules, before you eventually recertify. (For most people, \u003ca href=\"https://www.sfhsa.org/services/food/calfresh/keep-calfresh\">recertifying is an annual process\u003c/a>.)\u003c/p>\n\u003ch2>\u003ca id=\"HowcanIfulfillthenewworkrequirements\">\u003c/a>How do I fulfill the new CalFresh work requirements?\u003c/h2>\n\u003cp>According to \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">the San Francisco HSA’s website\u003c/a>, work-related activities that satisfy these requirements include:\u003c/p>\n\u003cul>\n\u003cli>Working at a job\u003c/li>\n\u003cli>Volunteering or doing community service\u003c/li>\n\u003cli>Participating in a job training or employment program (in San Francisco, this could be through SFHSA)\u003c/li>\n\u003cli>Enrolled in school less than half-time or in a training program (which in San Francisco could include City College classes like GED or English as a second language, according to Rhorer).\u003c/li>\n\u003c/ul>\n\u003cp>On its website, \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">SFHSA said\u003c/a> that the “work activities also need to be documented and can be combined from different activities for a total of 80 hours per month.”\u003c/p>\n\u003cp>There are some positions — like a job at a nonprofit — where recipients can work \u003cem>fewer\u003c/em> than 80 hours per month.\u003c/p>\n\u003cfigure id=\"attachment_12064448\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064448\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A person stands across advertisements for CalFresh as she holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, a CalFresh recipient would need to check with \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">their Benefits Program\u003c/a> to see if they still qualify with these reduced work hours. A list of county offices can be found on \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">an interactive map on CalFresh’s website\u003c/a>, and you can also call CalFresh at 1-877-847-3663.\u003c/p>\n\u003cp>If you’re on CalFresh, your county may have opportunities or referrals for work or job training. For example, San Francisco is “expanding available community work slots for our CalFresh clients,” according to Rhorer, and has \u003ca href=\"https://www.sfhsa.org/services/jobs/jobsnow\">a JobsNOW! Program to connect recipients to workplaces\u003c/a>.\u003c/p>\n\u003cp>San Francisco is partnering with community-based organizations to provide employment training for CalFresh users — from resume preparation to home healthcare for seniors — and pinpointing job opportunities in sectors that are hiring, like tech, construction, hospitality and home care.\u003c/p>\n\u003cp>The city is also developing “a community works program, which is really a way for nonprofit organizations to get volunteers who are on CalFresh to go ahead and work in their nonprofit agencies,” Rhorer said.\u003c/p>\n\u003ch2>\u003ca id=\"Whowillbeexemptfromworkrequirements\">\u003c/a>Which CalFresh recipients are exempt from work requirements?\u003c/h2>\n\u003cp>CalFresh recipients should \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">check with the Benefits Program\u003c/a> to make sure the exceptions apply to them, but broadly, exemptions from the federal government include:\u003c/p>\n\u003cul>\n\u003cli>Being younger than 18\u003c/li>\n\u003cli>Being older than 64\u003c/li>\n\u003cli>Pregnancy\u003c/li>\n\u003cli>Having a \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">“physical or mental health condition that prevents you from working”\u003c/a>\u003c/li>\n\u003cli>Receiving other benefits, like unemployment insurance or Supplemental Security Income\u003c/li>\n\u003cli>In a substance use disorder program\u003c/li>\n\u003cli>Caregiving for a person with a disability\u003c/li>\n\u003cli>Member of a federally recognized tribe\u003c/li>\n\u003cli>Participating in a program like CalWORKS\u003c/li>\n\u003cli>Going to school at least part-time (and adhering to student eligibility requirements).\u003c/li>\n\u003c/ul>\n\u003cp>Veterans, some people experiencing homelessness and\u003ca href=\"https://imprintnews.org/top-stories/california-lawmakers-looking-to-avoid-foster-youth-going-hungry/274537\"> former foster youth\u003c/a> were previously also \u003ca href=\"https://www.cafoodbanks.org/what-we-do/policy/calfresh-changes-hr1/#work\">exempt \u003c/a>from federal work requirements to access SNAP, but may be newly subject to these rules starting June 1.[aside postID=news_12078168 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/251031-SFMARINFOODBANK-11-BL-KQED.jpg']\u003c/p>\n\u003ch2>What about those California counties that are still exempt from CalFresh work requirements?\u003c/h2>\n\u003cp>Both states and Congress have worked to waive benefit limits related to work requirements in times of economic distress, including the Great Recession of 2008 and the COVID-19 pandemic.\u003c/p>\n\u003cp>And before the Trump administration’s H.R.1 bill, \u003ca href=\"https://frac.org/blog/qa-how-does-the-new-snap-time-limits-policy-affect-you-what-states-and-families-need-to-know\">some states, including California, were able to get waivers\u003c/a> exempting some or all SNAP recipients from work requirements due to an insufficient number of job opportunities.\u003c/p>\n\u003cp>These waivers are now restricted to California counties with \u003ca href=\"https://frac.org/blog/qa-how-does-the-new-snap-time-limits-policy-affect-you-what-states-and-families-need-to-know\">an unemployment rate of 10% and greater\u003c/a> — which only applies to “very few areas,” Cheyne said. None of them is in the nine-county Bay Area.\u003c/p>\n\u003cp>Until Oct. 31 this year, SNAP recipients in these California counties will remain exempt from work requirements:\u003c/p>\n\u003cul>\n\u003cli>Alpine\u003c/li>\n\u003cli>Colusa\u003c/li>\n\u003cli>Imperial\u003c/li>\n\u003cli>Merced\u003c/li>\n\u003cli>Monterey\u003c/li>\n\u003cli>Plumas\u003c/li>\n\u003cli>Tulare.\u003c/li>\n\u003c/ul>\n\u003ch2>Where can CalFresh recipients go for more information or support?\u003c/h2>\n\u003cp>Cheyne reminded current CalFresh users that these new work requirements won’t apply to them until they recertify their SNAP benefits.\u003c/p>\n\u003cp>Once their case is up for renewal, people should look for information from their county on how to continue their food benefits. A list of county offices can be found on \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">an interactive map on CalFresh’s website\u003c/a>. You can also call CalFresh at 1-877-847-3663.\u003c/p>\n\u003cp>But Cheyne warned CalFresh users that county workers likely see a higher volume of cases and paperwork, which could impact their ability to serve SNAP recipients like this.\u003c/p>\n\u003cfigure id=\"attachment_12078659\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12078659\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers sort fresh produce into boxes at the San Francisco‑Marin Food Bank warehouse in San Francisco. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He recommended that CalFresh users call their usual SNAP office when the time for recertification is coming up. Because of California’s yearslong waiver on work requirements, “this is going to be new for everyone, all of the recipients and all of the workers,” he said.\u003c/p>\n\u003cp>Cheyne pointed to \u003ca href=\"https://www.bostonglobe.com/2026/05/01/metro/snap-benefits-lost-calls-disconnected/\">Massachusetts\u003c/a>, which has already implemented the new eligibility guidelines and has seen “a dramatic drop-off in eligible households … families who are trying to get through, who need assistance.”\u003c/p>\n\u003cp>“But the workers are simply overwhelmed by the volume of workload and can’t keep up with the cases.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>For the first time since the COVID-19 pandemic began, California will begin enforcing new and expanded federal guidelines that require some CalFresh recipients to \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">work 20 hours a week, or an average of 80 hours a month\u003c/a> — with a stark reduction in food benefits for those who don’t fulfill the requirements.\u003c/p>\n\u003cp>Approximately \u003ca href=\"https://lao.ca.gov/Publications/Report/5126\">5.5 million people\u003c/a> use CalFresh in California. And since 2020, California, like several other states, has exempted its residents from the federal government’s longstanding (and \u003ca href=\"https://frac.org/blog/history-shows-congress-should-end-snap-time-limits\">contentious) “time limit” policy\u003c/a>, which mandates that any Supplemental Nutrition Assistance Program (SNAP) recipients who don’t meet federal work requirements can only receive three months of food benefits in three years.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But now, due to H.R. 1 — \u003ca href=\"https://www.kqed.org/forum/2010101910533/what-the-big-beautiful-bill-means-for-california\">the so-called “One Big Beautiful Bill\u003c/a>” authored by President Donald Trump’s administration — California’s ability to waive work requirements for the entire state has been limited to only seven counties, none of them in the Bay Area.\u003c/p>\n\u003cp>The work requirements also now apply nationally to a wider range of people, including people up to 64 years old and parents with children 14 and older.\u003c/p>\n\u003cp>Using data from \u003ca href=\"https://www.kqed.org/news/12083881/heres-what-newsoms-revised-budget-means-for-education-in-california\">Gov. Gavin Newsom’s revised state budget\u003c/a> released in May, the California Department of Social Services estimates that 2.6 million Californians will be subject to these work requirements starting June 1 — and that as many as 562,000 CalFresh users could ultimately lose access to their food benefits after the new time limit rules are put in place.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump to: \u003ca href=\"#ImonCalFreshWhatdoIneedtoknowaboutthenewworkrequirements\"> I’m on CalFresh. What do I need to know about the new work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12073668\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12073668\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/RamadanGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Close-up shot of hands holding food. \u003ccite>(Tashdique Mehtaj Ahmed/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The changes that go into effect on June 1 make several unprecedented changes to this policy, which was already incredibly cruel, and decades of research have shown that it’s ineffectual,” said Andrew Cheyne, managing director at the County Welfare Directors Association.\u003c/p>\n\u003cp>The state has already started rolling out directives from the Trump administration that have impacted eligibility for CalFresh. For example, in April, California began to enforce a requirement that barred \u003ca href=\"https://www.kqed.org/news/12078168/april-1-snap-food-stamps-cal-fresh-eligibility-change-2026-immigrants-refugees-asylum-seekers-recertify-where-to-find-food-bank\">some humanitarian immigrants from signing up for food benefits\u003c/a>.\u003c/p>\n\u003cp>Advocates like Cheyne have expressed alarm about the barriers to food access that are being increased by these directives — additional “burdens for recipients who are experiencing poverty-related hunger,” he said.\u003c/p>\n\u003cp>“We’re seeing in other states’ data just devastating drops in the SNAP caseload,” he said. “Not because people are ineligible. Not because they are getting good jobs with good wages. But because of the inability to navigate the red tape that Congress enacted in H.R. 1.”\u003c/p>\n\u003cp>Cheyne warned that without significant investment in county workers to support residents through these changes, \u003ca href=\"https://www.cdss.ca.gov/Portals/9/Additional-Resources/Fiscal-and-Financial-Information/LOcal-Assistance-Estimates/2026-27/Revisions/2026-may-revision-estimate-methodologies.pdf\">hundreds of thousands of recipients could lose access to CalFresh\u003c/a> after the H.R. 1 updates.\u003c/p>\n\u003ch2>The coming impact of CalFresh changes in June\u003c/h2>\n\u003cp>California’s SNAP changes in June will not apply to everyone. And some people, like those who are pregnant, may be exempt from the work hours guidelines.\u003c/p>\n\u003cp>Trent Rhorer, executive director of the San Francisco Human Services Agency, said 112,000 people in the city receive CalFresh benefits. He estimated these new work requirements may apply to 18% of them: about 19,300 people.\u003c/p>\n\u003cfigure id=\"attachment_12078496\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12078496\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/GroceriesAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A California SNAP benefits shopper pushes a cart through a supermarket in Bellflower, California, on Feb. 13, 2023. \u003ccite>(Allison Dinner/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rhorer said his office is aiming to reach out to SNAP users who might be impacted through community organizations, to provide them more information about the changes in eligibility and “make this requirement as easy as possible to fulfill for CalFresh recipients.”\u003c/p>\n\u003cp>“Safety net supports, such as food or healthcare, should be provided to low-income people unconditionally,” he said. “There shouldn’t be additional bureaucratic hoops to jump through. There shouldn’t be work requirements ascribed to services that we provide that meet basic human needs.”\u003c/p>\n\u003cp>But what \u003cem>are \u003c/em>these new CalFresh work requirements — and who will be most affected starting in June?\u003c/p>\n\u003cp>Keep reading for what we know. KQED also has \u003ca href=\"https://www.kqed.org/news/12078168/april-1-snap-food-stamps-cal-fresh-eligibility-change-2026-immigrants-refugees-asylum-seekers-recertify-where-to-find-food-bank\">an FAQ on the restrictions announced in April\u003c/a>, which barred some humanitarian immigrants from receiving CalFresh benefits, and a thorough \u003ca href=\"https://www.kqed.org/news/12061440/calfresh-snap-ebt-shutdown-find-food-banks-near-me-san-francisco-bay-area-alameda-oakland-contra-costa-newsom-national-guard\">guide on using food banks or food pantries\u003c/a> near you.\u003c/p>\n\u003cp>You can also jump straight to:\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#HowcanIfulfillthenewworkrequirements\">How can I fulfill the new work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#Whowillbeexemptfromworkrequirements\">Who will be exempt from work requirements?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>\u003ca id=\"ImonCalFreshWhatdoIneedtoknowaboutthenewworkrequirements\">\u003c/a>What are the new CalFresh work requirements, and who will be affected?\u003c/h2>\n\u003cp>The major change: Starting June 1, CalFresh recipients between the ages of 18 and 64 who do \u003cem>not\u003c/em> live with a child under the age of 14 are required to fulfill a certain number of work hours.\u003c/p>\n\u003cp>(Nationally, the age threshold for federal SNAP work requirements was previously 55. Parents or caregivers with a child age 17 or younger were also exempt.)\u003c/p>\n\u003cfigure id=\"attachment_12064446\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064446\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE00936_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shopping carts are parked around the Alameda Food Bank on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>CalFresh recipients who are subject to work requirements must complete 20 hours of work-related activities a week, or an average of 80 hours a month.\u003c/p>\n\u003cp>If you’re not exempt (see below) and you’re not working or participating in the eligible work activities outlined below, you can only receive CalFresh benefits for three months out of 36 months, i.e., three years.\u003c/p>\n\u003cp>An important detail on timing: The eligibility guidelines will first apply to \u003cem>new\u003c/em> CalFresh applicants starting June 1. Current SNAP recipients in California will only be subject to these rules once they recertify their benefits, said Rhorer.\u003c/p>\n\u003cp>What if you’re \u003cem>applying \u003c/em>for CalFresh before June 1? “Applications that are submitted now are applied under the current rules,” Cheyne said.\u003c/p>\n\u003cp>This means that if you’re one of the people eligible for the CalFresh work requirements starting June 1, applying for SNAP before that date would mean you’d receive a year of food benefits \u003cem>without \u003c/em>being subject to the work rules, before you eventually recertify. (For most people, \u003ca href=\"https://www.sfhsa.org/services/food/calfresh/keep-calfresh\">recertifying is an annual process\u003c/a>.)\u003c/p>\n\u003ch2>\u003ca id=\"HowcanIfulfillthenewworkrequirements\">\u003c/a>How do I fulfill the new CalFresh work requirements?\u003c/h2>\n\u003cp>According to \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">the San Francisco HSA’s website\u003c/a>, work-related activities that satisfy these requirements include:\u003c/p>\n\u003cul>\n\u003cli>Working at a job\u003c/li>\n\u003cli>Volunteering or doing community service\u003c/li>\n\u003cli>Participating in a job training or employment program (in San Francisco, this could be through SFHSA)\u003c/li>\n\u003cli>Enrolled in school less than half-time or in a training program (which in San Francisco could include City College classes like GED or English as a second language, according to Rhorer).\u003c/li>\n\u003c/ul>\n\u003cp>On its website, \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">SFHSA said\u003c/a> that the “work activities also need to be documented and can be combined from different activities for a total of 80 hours per month.”\u003c/p>\n\u003cp>There are some positions — like a job at a nonprofit — where recipients can work \u003cem>fewer\u003c/em> than 80 hours per month.\u003c/p>\n\u003cfigure id=\"attachment_12064448\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12064448\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/251113-SNAPDELAYSFEATURE01284_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A person stands across advertisements for CalFresh as she holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, a CalFresh recipient would need to check with \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">their Benefits Program\u003c/a> to see if they still qualify with these reduced work hours. A list of county offices can be found on \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">an interactive map on CalFresh’s website\u003c/a>, and you can also call CalFresh at 1-877-847-3663.\u003c/p>\n\u003cp>If you’re on CalFresh, your county may have opportunities or referrals for work or job training. For example, San Francisco is “expanding available community work slots for our CalFresh clients,” according to Rhorer, and has \u003ca href=\"https://www.sfhsa.org/services/jobs/jobsnow\">a JobsNOW! Program to connect recipients to workplaces\u003c/a>.\u003c/p>\n\u003cp>San Francisco is partnering with community-based organizations to provide employment training for CalFresh users — from resume preparation to home healthcare for seniors — and pinpointing job opportunities in sectors that are hiring, like tech, construction, hospitality and home care.\u003c/p>\n\u003cp>The city is also developing “a community works program, which is really a way for nonprofit organizations to get volunteers who are on CalFresh to go ahead and work in their nonprofit agencies,” Rhorer said.\u003c/p>\n\u003ch2>\u003ca id=\"Whowillbeexemptfromworkrequirements\">\u003c/a>Which CalFresh recipients are exempt from work requirements?\u003c/h2>\n\u003cp>CalFresh recipients should \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">check with the Benefits Program\u003c/a> to make sure the exceptions apply to them, but broadly, exemptions from the federal government include:\u003c/p>\n\u003cul>\n\u003cli>Being younger than 18\u003c/li>\n\u003cli>Being older than 64\u003c/li>\n\u003cli>Pregnancy\u003c/li>\n\u003cli>Having a \u003ca href=\"https://www.sfhsa.org/services/jobs/keep-benefits\">“physical or mental health condition that prevents you from working”\u003c/a>\u003c/li>\n\u003cli>Receiving other benefits, like unemployment insurance or Supplemental Security Income\u003c/li>\n\u003cli>In a substance use disorder program\u003c/li>\n\u003cli>Caregiving for a person with a disability\u003c/li>\n\u003cli>Member of a federally recognized tribe\u003c/li>\n\u003cli>Participating in a program like CalWORKS\u003c/li>\n\u003cli>Going to school at least part-time (and adhering to student eligibility requirements).\u003c/li>\n\u003c/ul>\n\u003cp>Veterans, some people experiencing homelessness and\u003ca href=\"https://imprintnews.org/top-stories/california-lawmakers-looking-to-avoid-foster-youth-going-hungry/274537\"> former foster youth\u003c/a> were previously also \u003ca href=\"https://www.cafoodbanks.org/what-we-do/policy/calfresh-changes-hr1/#work\">exempt \u003c/a>from federal work requirements to access SNAP, but may be newly subject to these rules starting June 1.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>What about those California counties that are still exempt from CalFresh work requirements?\u003c/h2>\n\u003cp>Both states and Congress have worked to waive benefit limits related to work requirements in times of economic distress, including the Great Recession of 2008 and the COVID-19 pandemic.\u003c/p>\n\u003cp>And before the Trump administration’s H.R.1 bill, \u003ca href=\"https://frac.org/blog/qa-how-does-the-new-snap-time-limits-policy-affect-you-what-states-and-families-need-to-know\">some states, including California, were able to get waivers\u003c/a> exempting some or all SNAP recipients from work requirements due to an insufficient number of job opportunities.\u003c/p>\n\u003cp>These waivers are now restricted to California counties with \u003ca href=\"https://frac.org/blog/qa-how-does-the-new-snap-time-limits-policy-affect-you-what-states-and-families-need-to-know\">an unemployment rate of 10% and greater\u003c/a> — which only applies to “very few areas,” Cheyne said. None of them is in the nine-county Bay Area.\u003c/p>\n\u003cp>Until Oct. 31 this year, SNAP recipients in these California counties will remain exempt from work requirements:\u003c/p>\n\u003cul>\n\u003cli>Alpine\u003c/li>\n\u003cli>Colusa\u003c/li>\n\u003cli>Imperial\u003c/li>\n\u003cli>Merced\u003c/li>\n\u003cli>Monterey\u003c/li>\n\u003cli>Plumas\u003c/li>\n\u003cli>Tulare.\u003c/li>\n\u003c/ul>\n\u003ch2>Where can CalFresh recipients go for more information or support?\u003c/h2>\n\u003cp>Cheyne reminded current CalFresh users that these new work requirements won’t apply to them until they recertify their SNAP benefits.\u003c/p>\n\u003cp>Once their case is up for renewal, people should look for information from their county on how to continue their food benefits. A list of county offices can be found on \u003ca href=\"https://calfresh.dss.ca.gov/food/officelocator/\">an interactive map on CalFresh’s website\u003c/a>. You can also call CalFresh at 1-877-847-3663.\u003c/p>\n\u003cp>But Cheyne warned CalFresh users that county workers likely see a higher volume of cases and paperwork, which could impact their ability to serve SNAP recipients like this.\u003c/p>\n\u003cfigure id=\"attachment_12078659\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12078659\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/251031-SFMarinFoodBank-21-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Volunteers sort fresh produce into boxes at the San Francisco‑Marin Food Bank warehouse in San Francisco. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He recommended that CalFresh users call their usual SNAP office when the time for recertification is coming up. Because of California’s yearslong waiver on work requirements, “this is going to be new for everyone, all of the recipients and all of the workers,” he said.\u003c/p>\n\u003cp>Cheyne pointed to \u003ca href=\"https://www.bostonglobe.com/2026/05/01/metro/snap-benefits-lost-calls-disconnected/\">Massachusetts\u003c/a>, which has already implemented the new eligibility guidelines and has seen “a dramatic drop-off in eligible households … families who are trying to get through, who need assistance.”\u003c/p>\n\u003cp>“But the workers are simply overwhelmed by the volume of workload and can’t keep up with the cases.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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},
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"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
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"officialWebsiteLink": "/californiareport",
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"order": 8
},
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"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
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},
"link": "https://www.cityarts.net",
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"order": 1
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"source": "Commonwealth Club of California"
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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"order": 9
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"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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"id": "fresh-air",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"hidden-brain": {
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"source": "NPR"
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"how-i-built-this": {
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"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
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"airtime": "SUN 7:30pm-8pm",
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"hyphenacion": {
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"jerrybrown": {
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"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"order": 18
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},
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"id": "latino-usa",
"title": "Latino USA",
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"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
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"link": "/radio/program/latino-usa",
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},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"masters-of-scale": {
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"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"source": "WaitWhat"
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/onourwatch",
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"source": "kqed",
"order": 11
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"youthMediaReducer": {},
"checkPleaseReducer": {
"filterData": {
"region": {
"key": "Restaurant Region",
"filters": [
"Any Region"
]
},
"cuisine": {
"key": "Restaurant Cuisine",
"filters": [
"Any Cuisine"
]
}
},
"restaurantDataById": {},
"restaurantIdsSorted": [],
"error": null
},
"userAgentReducer": {
"userAgent": "Mozilla/5.0 AppleWebKit/537.36 (KHTML, like Gecko; compatible; ClaudeBot/1.0; +claudebot@anthropic.com)",
"isBot": true
}
}
