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"content": "\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”[aside postID=news_12072256 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00339_TV-KQED.jpg']A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "For San José, the coming days are about more than just the big game; they’re a high-stakes test of downtown’s post-pandemic recovery.",
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"title": "San José’s Downtown Has Had a Strong Recovery. Is It Ready for the Super Bowl Surge? | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "a-decade-on-the-bay-area-is-hosting-another-super-bowl-how-have-prices-changed-since-2016",
"title": "A Decade On, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016?",
"publishDate": 1770465652,
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"headTitle": "A Decade On, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016? | KQED",
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"content": "\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\n\u003cp>https://twitter.com/spaceashes/status/2015670842106003680?s=46&t=7BBzFwo6eYLzJIVfAlumEQ\u003c/p>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Nl_Qyk9DSUw\u003c/p>\n\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.[aside postID=news_12071211 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_010_QED-KQED.jpg']This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Nl_Qyk9DSUw'\n title='//www.youtube.com/embed/Nl_Qyk9DSUw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "immigration-fears-stilt-vendors-trying-to-make-money-during-super-bowl",
"title": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses",
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"headTitle": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses | KQED",
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"content": "\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.[aside postID=news_12038600 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/250424-DANGERDOGS-10-BL-KQED-1020x680.jpg']With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>",
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"slug": "super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in",
"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In",
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"headTitle": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”[aside postID=news_12071370 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLFILE00037_TV-KQED.jpg']In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The Bay Area Host Committee projects that football fans could generate up to $630 million across the region.\r\n",
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"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.[aside postID=news_12069711 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260115-SFCHILDCARESUBSIDIES00057_TV-KQED.jpg']A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>JoseMonkey is very good at finding people. With their permission, of course.\u003c/p>\n\u003cp>As a self-styled \u003ca href=\"https://josemonkey.com/about-me/\">“open source intelligence researcher”\u003c/a> operating on TikTok, Instagram and YouTube, JoseMonkey’s specialty is pinpointing a person’s exact global location using only the non-descript video of their face, which they send him first.\u003c/p>\n\u003cp>His posts — \u003ca href=\"https://www.tiktok.com/@the_josemonkey\">most of them documenting his lighthearted digital manhunts\u003c/a> — gain hundreds of thousands of views each, with nearly 20 million total likes over five years.\u003c/p>\n\u003cp>To do this work, JoseMonkey focuses on the background details of the videos he’s sent — like the landscape and visible street signs — and uses publicly available tools like \u003ca href=\"https://www.openstreetmap.org/#map=4/38.01/-95.84\">OpenStreetMap\u003c/a>. But he only tries to “find people who ask to be found,” JoseMonkey told KQED’s \u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">Close All Tabs\u003c/a> podcast.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>JoseMonkey does this for fun — and also because of his advocacy for online privacy. When he felt like people weren’t taking his concerns about the information they were unknowingly sharing seriously, he took to TikTok for a different approach.\u003c/p>\n\u003cp>By walking his viewers “through the process of how I could look at a seemingly mundane video that doesn’t show very much” and nonetheless deduce the exact location it was taken, “I thought that might be something that people would think was both interesting, but maybe slightly unsettling,” JoseMonkey said. “And then, they would pay attention to this idea of internet safety.”\u003c/p>\n\u003cblockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https://www.tiktok.com/@the_josemonkey/video/7530754458112806157\" data-video-id=\"7530754458112806157\">\n\u003csection>\u003ca title=\"@the_josemonkey\" href=\"https://www.tiktok.com/@the_josemonkey?refer=embed\" target=\"_blank\" rel=\"noopener\">@the_josemonkey\u003c/a> This one was tricky 😅 \u003ca title=\"geolocation\" href=\"https://www.tiktok.com/tag/geolocation?refer=embed\" target=\"_blank\" rel=\"noopener\">#geolocation\u003c/a> \u003ca title=\"osint\" href=\"https://www.tiktok.com/tag/osint?refer=embed\" target=\"_blank\" rel=\"noopener\">#OSINT\u003c/a> @mastrosmom \u003ca title=\"♬ original sound - josemonkey\" href=\"https://www.tiktok.com/music/original-sound-josemonkey-7530754461849996087?refer=embed\" target=\"_blank\" rel=\"noopener\">♬ original sound – josemonkey\u003c/a>\u003c/section>\n\u003c/blockquote>\n\u003cp>\u003cscript async src=\"https://www.tiktok.com/embed.js\">\u003c/script>\u003cbr>\n[tiktok]\u003c/p>\n\u003cp>Oversharing online is so common that most people don’t think twice about it. Think of the most popular posts online: “Get ready with me,” apartment tours, “Come with me.” Videos like these can, even unwittingly, contain a huge amount of personal geographic information — details which could make them vulnerable to scams or even attacks.\u003c/p>\n\u003cp>“The important takeaway here is that a sufficiently motivated individual who has an attention to detail and time to spend … can find you from a video,” JoseMonkey explained. “I don’t wanna scare people by saying that, but people should know it is possible.”\u003c/p>\n\u003cp>KQED’s Close All Tabs spoke to JoseMonkey and other experts on how you can start the new year with privacy in mind by adjusting some of your digital habits — without overwhelming you too much.\u003c/p>\n\u003cp>\u003cstrong>Jump to: \u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatshouldIthinkaboutwhenIpost\">What should I think about when I post?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatarethefirststepsIcantaketowarddigitalhygiene\">What are the first steps I can take toward digital hygiene?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How much danger might my personal privacy be in?\u003c/h2>\n\u003cp>You don’t need to guard yourself against every threat that exists, explained Eva Galperin, the director of cybersecurity at the Electronic Frontier Foundation.\u003c/p>\n\u003cp>The only way to really do that is to “live as a hermit on a mountain and fling all of your devices into the sea,” she said.\u003c/p>\n\u003cp>Instead, Galperin said, it’s more helpful to think about what advocates like her call “threat modeling”: What you want to protect and who you want to protect it from.\u003c/p>\n\u003cfigure id=\"attachment_12069526\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069526 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A worst-case scenario of having your digital privacy breached: Losing out financially. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Some of the common threat models you might consider:\u003c/p>\n\u003cp>\u003cstrong>Being scammed online by ransomware …\u003c/strong>\u003c/p>\n\u003cp>For most people, their threat is scammers looking for money, access to their accounts or access to people who trust them.\u003c/p>\n\u003cp>“One of the big problems that we have right now is that we are in a golden age of grift,” Galperin explained. And if you have a phone, email address or any way of being reached, you are “constantly getting messages from scammers and criminals.”\u003c/p>\n\u003cp>“A lot of us feel very smart because every day we get targeted with, like, six of these things and we don’t fall for it,” she said. “But what’s really important to understand is that all a scammer needs is for you to have one bad day.”\u003c/p>\n\u003cp>A common method is ransomware, in which a scammer tricks you into downloading software that locks up your devices and holds them hostage until you pay a ransom — or in some cases, uses such software to spy on you.\u003c/p>\n\u003cp>\u003cstrong>… or a phishing attempt\u003c/strong>[aside postID=news_12055606 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/USImmigrationCustomsEnforcementHQGetty.jpg']Phishing entails a bad actor pretending to be someone you trust — a bank, a friend, a family member — and luring you into clicking on a link, or logging into a fake website to obtain information.\u003c/p>\n\u003cp>You may be able to tell you are being phished by viewing the message closely and noticing inconsistencies, like the email address being slightly wrong.\u003c/p>\n\u003cp>“A sort of indicator of a scam is a sense of urgency,” Galperin said. “‘Something is on fire,’ ‘an emergency is happening’ or ‘you could get rich if you click here in the next five minutes.’”\u003c/p>\n\u003cp>“That sense of urgency is aimed at overriding your common sense,” she warned.\u003c/p>\n\u003cp>\u003cstrong>Being tracked as someone seeking an abortion\u003c/strong>\u003c/p>\n\u003cp>Experts worry about the digital safety of people seeking reproductive care across state borders following the overturning of Roe v. Wade.\u003c/p>\n\u003cp>Abortion advocates have taken \u003ca href=\"https://digitaldefensefund.org/\">major steps to educate people\u003c/a> in states that severely restrict abortion on how to cover their tracks in pursuing the procedure elsewhere, including turning off their location. (Read \u003ca href=\"https://www.kqed.org/news/12014633/how-do-i-protect-my-privacy-if-im-seeking-an-abortion\">The Markup’s thorough guide on protecting your privacy if you are seeking an abortion\u003c/a>.)\u003c/p>\n\u003cp>When communicating about abortion, a major way that patients and providers can protect their messages is to use an encrypted app, like \u003ca href=\"https://support.signal.org/hc/en-us/categories/5592576449306-Getting-Started\">Signal\u003c/a>.\u003c/p>\n\u003cp>In this case, end-to-end encryption means that your telecommunications company and the messaging platform can’t read your messages.\u003c/p>\n\u003cp>\u003cstrong>Being threatened as a survivor of domestic abuse\u003c/strong>\u003c/p>\n\u003cp>Creating a threat model for scenarios like domestic abuse is harder, often because an abuser can gain physical access to a person’s possessions, like their phone.\u003c/p>\n\u003cp>When talking to survivors of domestic abuse who are attempting to leave an abuser, Galperin said the first thing she suggests is creating a new account — or a device — where they know their communications will be safe and private.\u003c/p>\n\u003ch2>\u003ca id=\"WhatshouldIthinkaboutwhenIpost\">\u003c/a>How can my posts and videos reveal too much about my location?\u003c/h2>\n\u003cp>Always review what you are posting before you post it, JoseMonkey said — even though “many people” never take this step.\u003c/p>\n\u003cp>“They record something, and they just press send,” he said. And a person may not even realize “that there was some big thing that they forgot that they didn’t want to include,” he warns, until the post is out there.\u003c/p>\n\u003cp>This could, for example, be a visible street sign behind you, which can be easily remedied by cropping it out or covering it with text or \u003ca href=\"https://help.instagram.com/151273688993748/\">a sticker\u003c/a> — or just rerecording the video to keep it out.\u003c/p>\n\u003cfigure id=\"attachment_11732621\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11732621 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/03/gettyimages-936083116_slide-3e70954a8411a47eae7fed29faec169c8c9a7088-e1552499753206.jpg\" alt=\"\" width=\"1920\" height=\"1280\">\u003cfigcaption class=\"wp-caption-text\">How can you protect your digital privacy online, especially when it comes to sharing details on social media? \u003ccite>(Chandan Khanna/AFP/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A more subtle aspect people may not think about? “The more you move the camera, the more information you’re going to show,” JoseMonkey said.\u003c/p>\n\u003cp>“If you’re out for a walk somewhere, people can see everything around you,” he added.\u003c/p>\n\u003cp>Many people record videos in their car, but “people underestimate how much you can see through the windows of your car,” JoseMonkey warned. And if the car’s mirrors or its GPS are visible, that’s more information being shared.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Be mindful of your posting history — “you may not remember that three years ago, you posted something that’s still there on your account that revealed some other bit of information,” he said.\u003c/p>\n\u003cp>And this could be spread across several platforms. You tweeted something on one account, you posted a picture on another, have your LinkedIn on another, and a larger picture about you is created.\u003c/p>\n\u003cp>“Now people have all these bits and pieces of information about you,” JoseMonkey said — and you’ve potentially made it far easier for someone to find you.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatarethefirststepsIcantaketowarddigitalhygiene\">\u003c/a>OK, I’m convinced. What should my first steps to improve my digital safety be?\u003c/h2>\n\u003cp>While the world of surveillance and privacy can be \u003cem>incredibly \u003c/em>overwhelming (and scary), it shouldn’t completely discourage you from adopting good practices that are attainable for anyone with a phone or computer.\u003c/p>\n\u003cp>Consider the following checklist a form of basic digital hygiene — like washing your hands — that can help make you safer from the “kinds of threats that most people face every day,” Galperin explained.\u003c/p>\n\u003cfigure id=\"attachment_11947072\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11947072 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg\" alt=\"A close up of a woman's hands as she holds a smartphone and is swiping the screen. She wears an orange jacket.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">What are some easy digital habits you can pick up in the new year that can protect your privacy online? \u003ccite>(istock/GaudiLab)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Strengthen — and manage — your passwords — and get a password manager\u003c/strong>\u003c/p>\n\u003cp>To secure your accounts, Galperin said, you should make sure:\u003c/p>\n\u003cul>\n\u003cli>All of your passwords are different from one another\u003c/li>\n\u003cli>The passwords are long\u003c/li>\n\u003cli>Use a password manager like \u003ca href=\"https://bitwarden.com/\">Bitwarden\u003c/a> or \u003ca href=\"https://proton.me/pass\">ProtonPass\u003c/a>, a secure application that manages, stores and even creates passkeys to different websites (you may need to pay for this service, although \u003ca href=\"https://www.zdnet.com/article/apple-google-and-microsoft-offer-free-password-managers-but-should-you-use-them/\">free password managers are available too\u003c/a>)\u003c/li>\n\u003c/ul>\n\u003cp>“Your password manager will be unlocked with a single password,” Galperin said. “That single password again should be long and strong, and easy for you to memorize.”\u003c/p>\n\u003cp>To make this single password easier to manage, Galperin recommends using a pass phrase instead: “Like five or six words, chosen at random.”\u003c/p>\n\u003cp>In choosing a password manager, Galperin said that you should search the name of the application and “security incident” — to make sure the password manager you’re considering doesn’t have a history of being broken into. For example, LastPass — once one of the \u003ca href=\"https://www.wired.com/story/best-password-managers/\">more popular password managers\u003c/a> — has faced controversy for \u003ca href=\"https://krebsonsecurity.com/2025/03/feds-link-150m-cyberheist-to-2022-lastpass-hacks/\">a 2022 breach that still sees theft today\u003c/a>.\u003c/p>\n\u003cp>“If it has a history of being untrustworthy, don’t touch it,” she said. But “if you don’t find a bunch of security incidents, it’s probably OK or good enough.”\u003c/p>\n\u003cp>Ultimately, though, the best password manager is the “one you actually use,” and that fits your daily life, Galperin said.\u003c/p>\n\u003cp>“If you spend a bunch of time getting a top-of-the-line password manager and then you only put two passwords in it, then you haven’t really done yourself a lot of good,” she said.\u003c/p>\n\u003cp>\u003cstrong>Install two-factor authentication\u003c/strong>\u003c/p>\n\u003cp>Two-factor authentication, or 2FA — also called multi-factor authentication or MFA — adds another layer of protection to your account beyond just your password. Many websites and applications encourage you to activate 2FA on your profiles, like \u003ca href=\"https://help.instagram.com/566810106808145\">Instagram\u003c/a>, \u003ca href=\"https://support.discord.com/hc/en-us/articles/219576828-Setting-up-Multi-Factor-Authentication\">Discord\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop\">Gmail\u003c/a>.[aside postID=news_12044323 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2024/10/240923-AI-IN-POLICING-MD-13_qed-1020x680.jpg']How it looks for most users: you enter your password, and then the website will send a unique code to you through SMS (a text) or to your email account, which you then enter back into the website. After that, you will have access to your account.\u003c/p>\n\u003cp>But Galperin points out that contrary to what you might assume, getting a code through SMS is actually “the least secure way” of protecting your account — because “SMS messages are not encrypted,” and it’s “possible to intercept them.”\u003c/p>\n\u003cp>While SMS is better than nothing in most cases, Galperin recommended instead using an authenticator app, which syncs to your account and receives your code. Examples of \u003ca href=\"https://www.nytimes.com/wirecutter/reviews/best-two-factor-authentication-app/\">these kinds of apps\u003c/a> include \u003ca href=\"https://duo.com/\">Duo Mobile\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/1066447\">Google Authenticator\u003c/a>.\u003c/p>\n\u003cp>Another layer of security could be getting a physical key: a keychain-sized flash drive that you can insert into your devices, allowing you to log in. But keep in mind, “if you break your physical key and you don’t have a backup key somewhere, you can end up locked out of your account,” Galperin said.\u003c/p>\n\u003cp>She also doesn’t recommend using a physical key to survivors of domestic abuse, or anyone in “a situation in which you need to secure your account against somebody who has physical access to you.”\u003c/p>\n\u003cp>\u003cstrong>Pull your data from the brokers selling it\u003c/strong>\u003c/p>\n\u003cp>Data brokers \u003ca href=\"https://www.kqed.org/news/12055606/how-ice-is-using-your-data-and-what-you-can-do-about-it\">collect\u003c/a> your information and sell it through all sorts of means, including scraping from public records. These brokers can also grab personal information from tracking cookies, which can \u003ca href=\"https://socradar.io/blog/tracking-the-cookies-the-world-of-data-brokers/\">trace your browsing history and social media interactions\u003c/a>.\u003c/p>\n\u003cp>You can mitigate the latter by installing an extension like \u003ca href=\"https://privacybadger.org/\">Privacy Badger\u003c/a> on your web browser, Galperin said. Privacy Badger’s website states that it stops advertisers and other third-party trackers from “secretly tracking where you go and what pages you look at on the web.”\u003c/p>\n\u003cp>Californians can also \u003ca href=\"https://privacy.ca.gov/DROP/\">now fill out a request to the state to opt out of data brokers\u003c/a>, stopping them from storing and selling personal information. Keep in mind, these requests will only \u003ca href=\"https://privacy.ca.gov/drop/how-drop-works/\">start being processed by data brokers in August\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>More digital safety resources\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ssd.eff.org/\">Electronic Frontier Foundation’s Surveillance Self-Defense\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.eff.org/pages/tools\">Tools from the Electronic Frontier Foundation\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.privacyguides.org/en/\">Privacy Guides\u003c/a> (\u003ca href=\"https://www.privacyguides.org/es/basics/why-privacy-matters/\">Español\u003c/a>)\u003c/li>\n\u003cli>Cornell University’s \u003ca href=\"https://ceta.tech.cornell.edu/resources\">Clinic to End Tech Abuse\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://themarkup.org/gentle-january/2024/01/31/overwhelmed-by-digital-privacy-reset-with-these-practical-tips\">The Markup\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://zebracrossing.narwhalacademy.org/\">Zebra Crossing\u003c/a> (\u003ca href=\"https://zebracrossing.narwhalacademy.org/index-%E7%B9%81%E9%AB%94%E4%B8%AD%E6%96%87.html\">繁體中文\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://digitalfirstaid.org/\">Digital First Aid Kit\u003c/a> (\u003ca href=\"https://digitalfirstaid.org/es/\">Español\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://gameshotline.org/online-free-safety-guide/\">The Games and Online Harassment Hotline\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://privacyinternational.org/guides\">Privacy International\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://digitaldefensefund.org/\">Digital Defense Fund\u003c/a> (aimed at people seeking reproductive care)\u003c/li>\n\u003cli>\u003ca href=\"https://www.advancingjustice-aajc.org/digital-privacy-tips-abortion-seekers\">Asian Americans Advancing Justice\u003c/a> (aimed at people seeking reproductive care) (languages include \u003ca href=\"https://aajc.medium.com/%E5%A6%82%E4%BD%95%E4%BF%9D%E6%8A%A4%E8%87%AA%E5%B7%B1-%E6%B5%81%E4%BA%A7-%E5%8C%BB%E7%96%97%E9%9A%90%E7%A7%81%E6%95%B0%E5%AD%97%E5%AE%89%E5%85%A8%E6%8C%87%E5%8D%97-a5f690894c3\">简体中文\u003c/a>, \u003ca href=\"https://aajc.medium.com/paano-protektahan-ang-iyong-sarili-a6b2f743b019\">Tagalog\u003c/a>, \u003ca href=\"https://aajc.medium.com/%E0%B8%88%E0%B8%B0%E0%B8%9B%E0%B8%81%E0%B8%9B%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3-7a92019678c2\">ภาษาไทย\u003c/a>, \u003ca href=\"https://aajc.medium.com/l%C3%A0m-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-b%E1%BA%A3o-v%E1%BB%87-b%E1%BA%A3n-th%C3%A2n-4aadd977d030\">Tiếng Việt\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Bengali_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">বাংলা\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Khmer_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">ខ្មែរ\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Korean_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">한국어\u003c/a>.)\u003c/li>\n\u003cli>\u003ca href=\"https://maskon.zone/\">Mask On Zone\u003c/a> (aimed at people going to protests)\u003c/li>\n\u003cli>\u003ca href=\"https://activistchecklist.org/\">Digital Security Checklists for Activists\u003c/a> (aimed at people going to protests and organizers)\u003c/li>\n\u003c/ul>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>JoseMonkey is very good at finding people. With their permission, of course.\u003c/p>\n\u003cp>As a self-styled \u003ca href=\"https://josemonkey.com/about-me/\">“open source intelligence researcher”\u003c/a> operating on TikTok, Instagram and YouTube, JoseMonkey’s specialty is pinpointing a person’s exact global location using only the non-descript video of their face, which they send him first.\u003c/p>\n\u003cp>His posts — \u003ca href=\"https://www.tiktok.com/@the_josemonkey\">most of them documenting his lighthearted digital manhunts\u003c/a> — gain hundreds of thousands of views each, with nearly 20 million total likes over five years.\u003c/p>\n\u003cp>To do this work, JoseMonkey focuses on the background details of the videos he’s sent — like the landscape and visible street signs — and uses publicly available tools like \u003ca href=\"https://www.openstreetmap.org/#map=4/38.01/-95.84\">OpenStreetMap\u003c/a>. But he only tries to “find people who ask to be found,” JoseMonkey told KQED’s \u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">Close All Tabs\u003c/a> podcast.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>JoseMonkey does this for fun — and also because of his advocacy for online privacy. When he felt like people weren’t taking his concerns about the information they were unknowingly sharing seriously, he took to TikTok for a different approach.\u003c/p>\n\u003cp>By walking his viewers “through the process of how I could look at a seemingly mundane video that doesn’t show very much” and nonetheless deduce the exact location it was taken, “I thought that might be something that people would think was both interesting, but maybe slightly unsettling,” JoseMonkey said. “And then, they would pay attention to this idea of internet safety.”\u003c/p>\n\u003cblockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https://www.tiktok.com/@the_josemonkey/video/7530754458112806157\" data-video-id=\"7530754458112806157\">\n\u003csection>\u003ca title=\"@the_josemonkey\" href=\"https://www.tiktok.com/@the_josemonkey?refer=embed\" target=\"_blank\" rel=\"noopener\">@the_josemonkey\u003c/a> This one was tricky 😅 \u003ca title=\"geolocation\" href=\"https://www.tiktok.com/tag/geolocation?refer=embed\" target=\"_blank\" rel=\"noopener\">#geolocation\u003c/a> \u003ca title=\"osint\" href=\"https://www.tiktok.com/tag/osint?refer=embed\" target=\"_blank\" rel=\"noopener\">#OSINT\u003c/a> @mastrosmom \u003ca title=\"♬ original sound - josemonkey\" href=\"https://www.tiktok.com/music/original-sound-josemonkey-7530754461849996087?refer=embed\" target=\"_blank\" rel=\"noopener\">♬ original sound – josemonkey\u003c/a>\u003c/section>\n\u003c/blockquote>\n\u003cp>\u003cscript async src=\"https://www.tiktok.com/embed.js\">\u003c/script>\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Oversharing online is so common that most people don’t think twice about it. Think of the most popular posts online: “Get ready with me,” apartment tours, “Come with me.” Videos like these can, even unwittingly, contain a huge amount of personal geographic information — details which could make them vulnerable to scams or even attacks.\u003c/p>\n\u003cp>“The important takeaway here is that a sufficiently motivated individual who has an attention to detail and time to spend … can find you from a video,” JoseMonkey explained. “I don’t wanna scare people by saying that, but people should know it is possible.”\u003c/p>\n\u003cp>KQED’s Close All Tabs spoke to JoseMonkey and other experts on how you can start the new year with privacy in mind by adjusting some of your digital habits — without overwhelming you too much.\u003c/p>\n\u003cp>\u003cstrong>Jump to: \u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatshouldIthinkaboutwhenIpost\">What should I think about when I post?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatarethefirststepsIcantaketowarddigitalhygiene\">What are the first steps I can take toward digital hygiene?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How much danger might my personal privacy be in?\u003c/h2>\n\u003cp>You don’t need to guard yourself against every threat that exists, explained Eva Galperin, the director of cybersecurity at the Electronic Frontier Foundation.\u003c/p>\n\u003cp>The only way to really do that is to “live as a hermit on a mountain and fling all of your devices into the sea,” she said.\u003c/p>\n\u003cp>Instead, Galperin said, it’s more helpful to think about what advocates like her call “threat modeling”: What you want to protect and who you want to protect it from.\u003c/p>\n\u003cfigure id=\"attachment_12069526\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069526 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A worst-case scenario of having your digital privacy breached: Losing out financially. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Some of the common threat models you might consider:\u003c/p>\n\u003cp>\u003cstrong>Being scammed online by ransomware …\u003c/strong>\u003c/p>\n\u003cp>For most people, their threat is scammers looking for money, access to their accounts or access to people who trust them.\u003c/p>\n\u003cp>“One of the big problems that we have right now is that we are in a golden age of grift,” Galperin explained. And if you have a phone, email address or any way of being reached, you are “constantly getting messages from scammers and criminals.”\u003c/p>\n\u003cp>“A lot of us feel very smart because every day we get targeted with, like, six of these things and we don’t fall for it,” she said. “But what’s really important to understand is that all a scammer needs is for you to have one bad day.”\u003c/p>\n\u003cp>A common method is ransomware, in which a scammer tricks you into downloading software that locks up your devices and holds them hostage until you pay a ransom — or in some cases, uses such software to spy on you.\u003c/p>\n\u003cp>\u003cstrong>… or a phishing attempt\u003c/strong>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Phishing entails a bad actor pretending to be someone you trust — a bank, a friend, a family member — and luring you into clicking on a link, or logging into a fake website to obtain information.\u003c/p>\n\u003cp>You may be able to tell you are being phished by viewing the message closely and noticing inconsistencies, like the email address being slightly wrong.\u003c/p>\n\u003cp>“A sort of indicator of a scam is a sense of urgency,” Galperin said. “‘Something is on fire,’ ‘an emergency is happening’ or ‘you could get rich if you click here in the next five minutes.’”\u003c/p>\n\u003cp>“That sense of urgency is aimed at overriding your common sense,” she warned.\u003c/p>\n\u003cp>\u003cstrong>Being tracked as someone seeking an abortion\u003c/strong>\u003c/p>\n\u003cp>Experts worry about the digital safety of people seeking reproductive care across state borders following the overturning of Roe v. Wade.\u003c/p>\n\u003cp>Abortion advocates have taken \u003ca href=\"https://digitaldefensefund.org/\">major steps to educate people\u003c/a> in states that severely restrict abortion on how to cover their tracks in pursuing the procedure elsewhere, including turning off their location. (Read \u003ca href=\"https://www.kqed.org/news/12014633/how-do-i-protect-my-privacy-if-im-seeking-an-abortion\">The Markup’s thorough guide on protecting your privacy if you are seeking an abortion\u003c/a>.)\u003c/p>\n\u003cp>When communicating about abortion, a major way that patients and providers can protect their messages is to use an encrypted app, like \u003ca href=\"https://support.signal.org/hc/en-us/categories/5592576449306-Getting-Started\">Signal\u003c/a>.\u003c/p>\n\u003cp>In this case, end-to-end encryption means that your telecommunications company and the messaging platform can’t read your messages.\u003c/p>\n\u003cp>\u003cstrong>Being threatened as a survivor of domestic abuse\u003c/strong>\u003c/p>\n\u003cp>Creating a threat model for scenarios like domestic abuse is harder, often because an abuser can gain physical access to a person’s possessions, like their phone.\u003c/p>\n\u003cp>When talking to survivors of domestic abuse who are attempting to leave an abuser, Galperin said the first thing she suggests is creating a new account — or a device — where they know their communications will be safe and private.\u003c/p>\n\u003ch2>\u003ca id=\"WhatshouldIthinkaboutwhenIpost\">\u003c/a>How can my posts and videos reveal too much about my location?\u003c/h2>\n\u003cp>Always review what you are posting before you post it, JoseMonkey said — even though “many people” never take this step.\u003c/p>\n\u003cp>“They record something, and they just press send,” he said. And a person may not even realize “that there was some big thing that they forgot that they didn’t want to include,” he warns, until the post is out there.\u003c/p>\n\u003cp>This could, for example, be a visible street sign behind you, which can be easily remedied by cropping it out or covering it with text or \u003ca href=\"https://help.instagram.com/151273688993748/\">a sticker\u003c/a> — or just rerecording the video to keep it out.\u003c/p>\n\u003cfigure id=\"attachment_11732621\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11732621 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/03/gettyimages-936083116_slide-3e70954a8411a47eae7fed29faec169c8c9a7088-e1552499753206.jpg\" alt=\"\" width=\"1920\" height=\"1280\">\u003cfigcaption class=\"wp-caption-text\">How can you protect your digital privacy online, especially when it comes to sharing details on social media? \u003ccite>(Chandan Khanna/AFP/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A more subtle aspect people may not think about? “The more you move the camera, the more information you’re going to show,” JoseMonkey said.\u003c/p>\n\u003cp>“If you’re out for a walk somewhere, people can see everything around you,” he added.\u003c/p>\n\u003cp>Many people record videos in their car, but “people underestimate how much you can see through the windows of your car,” JoseMonkey warned. And if the car’s mirrors or its GPS are visible, that’s more information being shared.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Be mindful of your posting history — “you may not remember that three years ago, you posted something that’s still there on your account that revealed some other bit of information,” he said.\u003c/p>\n\u003cp>And this could be spread across several platforms. You tweeted something on one account, you posted a picture on another, have your LinkedIn on another, and a larger picture about you is created.\u003c/p>\n\u003cp>“Now people have all these bits and pieces of information about you,” JoseMonkey said — and you’ve potentially made it far easier for someone to find you.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatarethefirststepsIcantaketowarddigitalhygiene\">\u003c/a>OK, I’m convinced. What should my first steps to improve my digital safety be?\u003c/h2>\n\u003cp>While the world of surveillance and privacy can be \u003cem>incredibly \u003c/em>overwhelming (and scary), it shouldn’t completely discourage you from adopting good practices that are attainable for anyone with a phone or computer.\u003c/p>\n\u003cp>Consider the following checklist a form of basic digital hygiene — like washing your hands — that can help make you safer from the “kinds of threats that most people face every day,” Galperin explained.\u003c/p>\n\u003cfigure id=\"attachment_11947072\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11947072 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg\" alt=\"A close up of a woman's hands as she holds a smartphone and is swiping the screen. She wears an orange jacket.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">What are some easy digital habits you can pick up in the new year that can protect your privacy online? \u003ccite>(istock/GaudiLab)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Strengthen — and manage — your passwords — and get a password manager\u003c/strong>\u003c/p>\n\u003cp>To secure your accounts, Galperin said, you should make sure:\u003c/p>\n\u003cul>\n\u003cli>All of your passwords are different from one another\u003c/li>\n\u003cli>The passwords are long\u003c/li>\n\u003cli>Use a password manager like \u003ca href=\"https://bitwarden.com/\">Bitwarden\u003c/a> or \u003ca href=\"https://proton.me/pass\">ProtonPass\u003c/a>, a secure application that manages, stores and even creates passkeys to different websites (you may need to pay for this service, although \u003ca href=\"https://www.zdnet.com/article/apple-google-and-microsoft-offer-free-password-managers-but-should-you-use-them/\">free password managers are available too\u003c/a>)\u003c/li>\n\u003c/ul>\n\u003cp>“Your password manager will be unlocked with a single password,” Galperin said. “That single password again should be long and strong, and easy for you to memorize.”\u003c/p>\n\u003cp>To make this single password easier to manage, Galperin recommends using a pass phrase instead: “Like five or six words, chosen at random.”\u003c/p>\n\u003cp>In choosing a password manager, Galperin said that you should search the name of the application and “security incident” — to make sure the password manager you’re considering doesn’t have a history of being broken into. For example, LastPass — once one of the \u003ca href=\"https://www.wired.com/story/best-password-managers/\">more popular password managers\u003c/a> — has faced controversy for \u003ca href=\"https://krebsonsecurity.com/2025/03/feds-link-150m-cyberheist-to-2022-lastpass-hacks/\">a 2022 breach that still sees theft today\u003c/a>.\u003c/p>\n\u003cp>“If it has a history of being untrustworthy, don’t touch it,” she said. But “if you don’t find a bunch of security incidents, it’s probably OK or good enough.”\u003c/p>\n\u003cp>Ultimately, though, the best password manager is the “one you actually use,” and that fits your daily life, Galperin said.\u003c/p>\n\u003cp>“If you spend a bunch of time getting a top-of-the-line password manager and then you only put two passwords in it, then you haven’t really done yourself a lot of good,” she said.\u003c/p>\n\u003cp>\u003cstrong>Install two-factor authentication\u003c/strong>\u003c/p>\n\u003cp>Two-factor authentication, or 2FA — also called multi-factor authentication or MFA — adds another layer of protection to your account beyond just your password. Many websites and applications encourage you to activate 2FA on your profiles, like \u003ca href=\"https://help.instagram.com/566810106808145\">Instagram\u003c/a>, \u003ca href=\"https://support.discord.com/hc/en-us/articles/219576828-Setting-up-Multi-Factor-Authentication\">Discord\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop\">Gmail\u003c/a>.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>How it looks for most users: you enter your password, and then the website will send a unique code to you through SMS (a text) or to your email account, which you then enter back into the website. After that, you will have access to your account.\u003c/p>\n\u003cp>But Galperin points out that contrary to what you might assume, getting a code through SMS is actually “the least secure way” of protecting your account — because “SMS messages are not encrypted,” and it’s “possible to intercept them.”\u003c/p>\n\u003cp>While SMS is better than nothing in most cases, Galperin recommended instead using an authenticator app, which syncs to your account and receives your code. Examples of \u003ca href=\"https://www.nytimes.com/wirecutter/reviews/best-two-factor-authentication-app/\">these kinds of apps\u003c/a> include \u003ca href=\"https://duo.com/\">Duo Mobile\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/1066447\">Google Authenticator\u003c/a>.\u003c/p>\n\u003cp>Another layer of security could be getting a physical key: a keychain-sized flash drive that you can insert into your devices, allowing you to log in. But keep in mind, “if you break your physical key and you don’t have a backup key somewhere, you can end up locked out of your account,” Galperin said.\u003c/p>\n\u003cp>She also doesn’t recommend using a physical key to survivors of domestic abuse, or anyone in “a situation in which you need to secure your account against somebody who has physical access to you.”\u003c/p>\n\u003cp>\u003cstrong>Pull your data from the brokers selling it\u003c/strong>\u003c/p>\n\u003cp>Data brokers \u003ca href=\"https://www.kqed.org/news/12055606/how-ice-is-using-your-data-and-what-you-can-do-about-it\">collect\u003c/a> your information and sell it through all sorts of means, including scraping from public records. These brokers can also grab personal information from tracking cookies, which can \u003ca href=\"https://socradar.io/blog/tracking-the-cookies-the-world-of-data-brokers/\">trace your browsing history and social media interactions\u003c/a>.\u003c/p>\n\u003cp>You can mitigate the latter by installing an extension like \u003ca href=\"https://privacybadger.org/\">Privacy Badger\u003c/a> on your web browser, Galperin said. Privacy Badger’s website states that it stops advertisers and other third-party trackers from “secretly tracking where you go and what pages you look at on the web.”\u003c/p>\n\u003cp>Californians can also \u003ca href=\"https://privacy.ca.gov/DROP/\">now fill out a request to the state to opt out of data brokers\u003c/a>, stopping them from storing and selling personal information. Keep in mind, these requests will only \u003ca href=\"https://privacy.ca.gov/drop/how-drop-works/\">start being processed by data brokers in August\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>More digital safety resources\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ssd.eff.org/\">Electronic Frontier Foundation’s Surveillance Self-Defense\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.eff.org/pages/tools\">Tools from the Electronic Frontier Foundation\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.privacyguides.org/en/\">Privacy Guides\u003c/a> (\u003ca href=\"https://www.privacyguides.org/es/basics/why-privacy-matters/\">Español\u003c/a>)\u003c/li>\n\u003cli>Cornell University’s \u003ca href=\"https://ceta.tech.cornell.edu/resources\">Clinic to End Tech Abuse\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://themarkup.org/gentle-january/2024/01/31/overwhelmed-by-digital-privacy-reset-with-these-practical-tips\">The Markup\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://zebracrossing.narwhalacademy.org/\">Zebra Crossing\u003c/a> (\u003ca href=\"https://zebracrossing.narwhalacademy.org/index-%E7%B9%81%E9%AB%94%E4%B8%AD%E6%96%87.html\">繁體中文\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://digitalfirstaid.org/\">Digital First Aid Kit\u003c/a> (\u003ca href=\"https://digitalfirstaid.org/es/\">Español\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://gameshotline.org/online-free-safety-guide/\">The Games and Online Harassment Hotline\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://privacyinternational.org/guides\">Privacy International\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://digitaldefensefund.org/\">Digital Defense Fund\u003c/a> (aimed at people seeking reproductive care)\u003c/li>\n\u003cli>\u003ca href=\"https://www.advancingjustice-aajc.org/digital-privacy-tips-abortion-seekers\">Asian Americans Advancing Justice\u003c/a> (aimed at people seeking reproductive care) (languages include \u003ca href=\"https://aajc.medium.com/%E5%A6%82%E4%BD%95%E4%BF%9D%E6%8A%A4%E8%87%AA%E5%B7%B1-%E6%B5%81%E4%BA%A7-%E5%8C%BB%E7%96%97%E9%9A%90%E7%A7%81%E6%95%B0%E5%AD%97%E5%AE%89%E5%85%A8%E6%8C%87%E5%8D%97-a5f690894c3\">简体中文\u003c/a>, \u003ca href=\"https://aajc.medium.com/paano-protektahan-ang-iyong-sarili-a6b2f743b019\">Tagalog\u003c/a>, \u003ca href=\"https://aajc.medium.com/%E0%B8%88%E0%B8%B0%E0%B8%9B%E0%B8%81%E0%B8%9B%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3-7a92019678c2\">ภาษาไทย\u003c/a>, \u003ca href=\"https://aajc.medium.com/l%C3%A0m-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-b%E1%BA%A3o-v%E1%BB%87-b%E1%BA%A3n-th%C3%A2n-4aadd977d030\">Tiếng Việt\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Bengali_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">বাংলা\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Khmer_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">ខ្មែរ\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Korean_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">한국어\u003c/a>.)\u003c/li>\n\u003cli>\u003ca href=\"https://maskon.zone/\">Mask On Zone\u003c/a> (aimed at people going to protests)\u003c/li>\n\u003cli>\u003ca href=\"https://activistchecklist.org/\">Digital Security Checklists for Activists\u003c/a> (aimed at people going to protests and organizers)\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Californians are no strangers to compromise. Living here has long meant paying more for rent, mortgages, utilities, gas, child care — even groceries.\u003c/p>\n\u003cp>In exchange, we’ve been rewarded with breathtaking natural beauty, a robust economy and a vibrant cultural scene.\u003c/p>\n\u003cp>But as costs continue to rise, the payoff hasn’t proven to be enough for a growing number of people. Since 2016, in every year except one, more people have \u003ca href=\"https://dof.ca.gov/forecasting/demographics/estimates/E-2/#:~:text=Net%20domestic%20migration%20from%20California,loss%20of%20over%2089%2C000%20residents.\">moved out of California\u003c/a> than moved in.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cstrong>\u003cem>Are you feeling the pinch? Share your story with KQED by leaving us a voicemail at 415-553-2115 or \u003c/em>\u003c/strong>\u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">\u003cstrong>\u003cem>clicking here\u003c/em>\u003c/strong>\u003c/a>\u003cstrong>\u003cem>.\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>For those who have stayed in California, many expenses have only gotten worse. Monthly payments for a newly purchased mid-tier home have climbed a whopping 74% from just under $3,200 in Jan. 2020 to more than $5,500 in Sept. 2025, according to the \u003ca href=\"https://lao.ca.gov/LAOEconTax/Article/Detail/793\">state’s Legislative Analysts’ Office\u003c/a>.[aside postID=science_1999400 hero='https://cdn.kqed.org/wp-content/uploads/sites/35/2025/11/20251105_HIGH-ELECTRICITY-BILLS_GH-17-KQED.jpg']Meanwhile, rents in California continue to outpace the nation, with real estate listings website Zillow reporting that a median one-bedroom goes for around $2,100 a month, 40% higher than the national average.\u003c/p>\n\u003cp>These high costs are increasingly forcing painful trade-offs. Kenya Brown, who lives in Bay Point, sent her four youngest kids to spend time at her oldest son’s apartment because she was \u003ca href=\"https://www.kqed.org/science/1999400/bay-area-electricity-bills-are-some-of-the-highest-where-does-your-money-go\">unable to pay\u003c/a> her utility bills. Davis resident Carin Lenk Sloane is considering leaving the country due to \u003ca href=\"https://www.kqed.org/science/1999325/we-cant-afford-to-stay-californians-weigh-drastic-moves-as-health-premiums-rise\">rising health insurance\u003c/a> premiums.\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">KQED reader survey\u003c/a>, one parent said child care costs more than her mortgage, while another said her family was putting off buying a home altogether to afford day care for her infant.\u003c/p>\n\u003cp>So, tell us, what trade-offs are you making? Maybe you’ve taken on a side hustle or two. Perhaps you’re leaning on your community more or eating out less. Big or small, we want to know how you’re making your life more affordable.\u003c/p>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Meanwhile, rents in California continue to outpace the nation, with real estate listings website Zillow reporting that a median one-bedroom goes for around $2,100 a month, 40% higher than the national average.\u003c/p>\n\u003cp>These high costs are increasingly forcing painful trade-offs. Kenya Brown, who lives in Bay Point, sent her four youngest kids to spend time at her oldest son’s apartment because she was \u003ca href=\"https://www.kqed.org/science/1999400/bay-area-electricity-bills-are-some-of-the-highest-where-does-your-money-go\">unable to pay\u003c/a> her utility bills. Davis resident Carin Lenk Sloane is considering leaving the country due to \u003ca href=\"https://www.kqed.org/science/1999325/we-cant-afford-to-stay-californians-weigh-drastic-moves-as-health-premiums-rise\">rising health insurance\u003c/a> premiums.\u003c/p>\n\u003cp>In a \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">KQED reader survey\u003c/a>, one parent said child care costs more than her mortgage, while another said her family was putting off buying a home altogether to afford day care for her infant.\u003c/p>\n\u003cp>So, tell us, what trade-offs are you making? Maybe you’ve taken on a side hustle or two. Perhaps you’re leaning on your community more or eating out less. Big or small, we want to know how you’re making your life more affordable.\u003c/p>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"title": "Adjustable-Rate Mortgages Caused Trouble in 2008. They’re Worrying Experts Again",
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"content": "\u003cp>As the country reemerged from the coronavirus pandemic lockdown in 2021, when \u003ca href=\"https://www.kqed.org/news/12055165/where-can-i-find-new-updated-2025-covid-vaccine-near-me-moderna-pfizer-cvs-walgreens-safeway-vaccinations-health-insurance-cost\">the COVID-19 vaccine\u003c/a> finally arrived, TikTok reached 1 billion downloads and Adele \u003cem>finally\u003c/em> released new music — the \u003ca href=\"https://www.kqed.org/housing\">housing market\u003c/a> also saw its own interesting development. That year, banks offered some of the lowest interest rates seen in over a decade for a type of housing loan known as an adjustable-rate mortgage.\u003c/p>\n\u003cp>If that term \u003cem>sounds\u003c/em> familiar but you can’t place exactly where it’s from, think way before COVID-19 and TikTok. Think 2008 — interestingly enough, when Adele released her \u003cem>first\u003c/em> album. Adjustable-rate mortgages (or “ARMs” for short) made headlines back then for comprising a big chunk of the foreclosures that brought down the housing market.\u003c/p>\n\u003cp>An ARM, to be more precise, is a loan with a monthly interest rate that stays fixed for an initial amount of time — there are options for five, seven and even 10 years. But unlike the more conventional 15- or 30-year fixed mortgage, an ARM’s rate will change after that first period — up or down, depending on where the housing market is then — and keep changing periodically until the borrower pays off the loan.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>ARM rates have gone up significantly since the pandemic — for example, the \u003ca href=\"https://fred.stlouisfed.org/data/MORTGAGE5US\">average rate\u003c/a> for a 5/1 ARM (which promises a fixed interest for the first five years, then changes annually) stayed below 3% for almost all of 2021. Rates for that same kind of mortgage, as of this story’s publishing time, have nearly doubled since then, with many lenders currently offering \u003ca href=\"https://finance.yahoo.com/personal-finance/mortgages/article/mortgage-refinance-rates-today-monday-january-5-2026-110023457.html\">rates above 6%\u003c/a>.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump to: \u003ca href=\"#WhatexpertsrecommendifyoureexpectinganincreaseinyourARMratethisyear\">What experts recommend if you’re expecting an increase in your ARM rate this year\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Many families with a 5/1 ARM could see significantly higher payments when their new rate kicks in this year, said Julian Vogel, assistant professor of finance at San José State University and \u003ca href=\"https://career.rady.ucsd.edu/blog/2023/01/24/what-is-a-chartered-financial-analyst-cfa/\">chartered financial analyst\u003c/a>.\u003c/p>\n\u003cp>“Combined with the \u003ca href=\"https://www.vox.com/money/473182/jobs-hiring-economy-us-market-linkedin\">difficult job market situation\u003c/a>, where fewer people can find adequate employment, higher payments will put a significant strain on a lot of households,” he said, before adding that both the housing market and the laws that regulate it have changed significantly since the last housing crash.\u003c/p>\n\u003cfigure id=\"attachment_12068596\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12068596 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">ARM rates have gone up significantly since the pandemic — for example, the average rate for a 5/1 ARM (which promises a fixed interest for the first five years, then changes annually) stayed below 3% for almost all of 2021. \u003ccite>(Anchiy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While he doesn’t think “it will be as big of a deal as in 2008” for the market as a whole, individual households could face some serious financial challenges.\u003c/p>\n\u003cp>Keep reading to hear what insight financial experts shared with KQED on how borrowers can prepare for potentially higher monthly payments and what everyone else needs to know about how this change in the housing market could impact the overall economy.\u003c/p>\n\u003ch2>How do ARMs work?\u003c/h2>\n\u003cp>ARMs tend to have lower starting rates than the typical 30-year fixed mortgage many are familiar with, but they also come with a certain level of uncertainty. “Clients that really expect their income to grow over those periods are willing to make that risk trade-off, knowing that in the future, that rate could adjust either up or down,” said Matt Vernon, head of consumer lending at Bank of America.\u003c/p>\n\u003cp>Who — or what — decides interest rates? If you’re thinking it’s the Federal Reserve, that’s \u003cem>partially\u003c/em> right, but not the whole answer.\u003c/p>\n\u003cp>As the nation’s central bank, the Federal Reserve \u003ca href=\"https://www.npr.org/2025/04/23/1246593555/federal-reserve-independence\">can change\u003c/a> the benchmark interest rate, which is how much banks can charge when borrowing from each other. That number then acts like a baseline for the interest rate banks offer their customers (including on car loans and credit card debt). When rates are low, more people borrow and spend, injecting more money into the economy (This is why President Donald Trump \u003ca href=\"https://www.npr.org/2025/12/10/nx-s1-5633393/federal-reserve-interest-rates-inflation-jobs\">has pressured\u003c/a> the Federal Reserve for months to slash interest rates despite concerns about the possibility of higher inflation.).\u003c/p>\n\u003cp>For a mortgage, other factors also \u003ca href=\"https://www.mortgagenewsdaily.com/learn/mortgage-rates/change\">influence interest rates\u003c/a>, including the borrower’s credit score, job and location of the property, along with how many other people are interested in a similar loan. A mortgage, after all, is like any other good in the economy, where price — the rate — is determined by supply and demand. The more people want mortgages, the higher the rate.\u003c/p>\n\u003ch2>What’s the risk for the economy?\u003c/h2>\n\u003cp>The economic slowdown of 2020 led to the super-low rates of 2021, a year that saw \u003ca href=\"https://www.consumerfinance.gov/data-research/hmda/summary-of-2021-data-on-mortgage-lending/\">15 million mortgages nationwide\u003c/a>, including both ARMs and fixed loans. “We saw a lot of people take out mortgages then because they were unhappy with their living situation, which was at the forefront of their minds during the pandemic and lockdown,” Vogel said.\u003c/p>\n\u003cp>ARMs, however, ended up being only a tiny piece of the post-pandemic mortgage rush.[aside postID=news_12060292 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/ClimateBill_lede.jpg']According to data from the Mortgage Bankers Association, ARMs made up less than 5% of all home loan applications in 2021. That’s a different picture from where the country was leading up to the 2008 financial crisis. Soon after the housing market collapsed, the Federal Reserve found that \u003ca href=\"https://www.federalreserve.gov/pubs/feds/2008/200859/200859pap.pdf\">more than 75% of mortgages\u003c/a> offered to borrowers with bad credit (the infamous “subprime mortgages”) had been some type of ARM. Many borrowers who had received an ARM were financially unprepared when their rates went up and ended up having their homes foreclosed.\u003c/p>\n\u003cp>Having fewer ARMs this time around is a relief for some experts like Vogel, who points out that even if many folks with ARMs fail to make their payments, the number of potential foreclosures will most likely not reach 2008 levels.\u003c/p>\n\u003cp>“We’re not going to see a financial crisis of that measure originate from ARMs,” he said, “but that is mostly because I could see a different, much stronger financial crisis arising from the overall increase in the cost of living and unemployment rate.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatexpertsrecommendifyoureexpectinganincreaseinyourARMratethisyear\">\u003c/a>I have an ARM and expect my rate to change this year. What should I know?\u003c/h2>\n\u003cp>If you secured a 5/1 ARM in 2021, you should receive a notice from your lender this year before your rate actually changes. If you are worried about your ability to pay your new rate, talk with your lender as soon as you can, said Nikki Beasley, executive director of Richmond Neighborhood Housing Services, which helps prepare families in Alameda and Contra Costa counties for homeownership.\u003c/p>\n\u003cp>You should confirm with your banker or mortgage company the loan’s reset date — when your mortgage will switch from the initial fixed-rate to adjustable rates — along with the rate cap and floor, which limit how much your payments can actually change in one year. If your reset date doesn’t kick in until, say, November, where rates are then will be much more relevant than where they are currently in January.\u003c/p>\n\u003cfigure id=\"attachment_12068597\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12068597 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">If you are worried about your ability to pay your new rate, talk with your lender as soon as you can. \u003ccite>(Courtney Hale/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is not the time to shut down, to have shame, be embarrassed or have fear,” Beasley said. “Be as transparent as you can be with your lender to say what you can do or what you can’t do.”\u003c/p>\n\u003cp>It’s helpful to share with your lender any changes to your job, income or personal spending habits that have come up since you first signed the mortgage, Beasley added. A housing counseling agency approved by the Department of Housing and Urban Development — like Beasley’s Richmond Neighborhood Housing Services — can also help you organize your budget and make a plan to avoid foreclosure. \u003ca href=\"https://answers.hud.gov/housingcounseling/s/?language=en_US\">\u003cstrong>Find your nearest HUD-approved housing counseling agency.\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>One option you can also consider is refinancing — replacing your current loan with a new one, giving you the opportunity to secure a different rate or payment plan. In some cases, a borrower can even switch from an ARM to a fixed-rate mortgage, allowing for more stability in monthly payments.\u003c/p>\n\u003cp>“It’s important for the consumer to be really transparent with their lending specialist on what are the goals that they’re trying to achieve [with refinancing],” Vernon said. “Do they want lower payments? Do they have the need to access equity or cash? Do they want to shorten the term of their loan?”\u003c/p>\n\u003cp>Keep in mind that refinancing usually comes with closing costs — additional fees that you’re charged for switching over to a new loan. And just because you \u003cem>want\u003c/em> a refinance doesn’t necessarily mean the bank \u003cem>will\u003c/em> give you one.\u003c/p>\n\u003cp>“They may not qualify if their credit score is too low, they’re unable to verify income or their income has changed from what they had when they initially qualified for the loan that they have today,” Vernon said, adding that your financial objectives should also align with the new loan you’re seeking.\u003c/p>\n\u003cp>And if you’re in the difficult position of no longer being able to afford the home at all, also communicate that with your lender, recommended Beasley. “The sooner that you figure that out, you can then have a more graceful transition plan,” she said. “Maybe you are looking to sell, maximize the equity or get something smaller.”\u003c/p>\n\u003cp>“Be more proactive, so you are making this transition with grace, versus it being a very traumatic situation because you didn’t deal with the problem soon enough,” she added.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the country reemerged from the coronavirus pandemic lockdown in 2021, when \u003ca href=\"https://www.kqed.org/news/12055165/where-can-i-find-new-updated-2025-covid-vaccine-near-me-moderna-pfizer-cvs-walgreens-safeway-vaccinations-health-insurance-cost\">the COVID-19 vaccine\u003c/a> finally arrived, TikTok reached 1 billion downloads and Adele \u003cem>finally\u003c/em> released new music — the \u003ca href=\"https://www.kqed.org/housing\">housing market\u003c/a> also saw its own interesting development. That year, banks offered some of the lowest interest rates seen in over a decade for a type of housing loan known as an adjustable-rate mortgage.\u003c/p>\n\u003cp>If that term \u003cem>sounds\u003c/em> familiar but you can’t place exactly where it’s from, think way before COVID-19 and TikTok. Think 2008 — interestingly enough, when Adele released her \u003cem>first\u003c/em> album. Adjustable-rate mortgages (or “ARMs” for short) made headlines back then for comprising a big chunk of the foreclosures that brought down the housing market.\u003c/p>\n\u003cp>An ARM, to be more precise, is a loan with a monthly interest rate that stays fixed for an initial amount of time — there are options for five, seven and even 10 years. But unlike the more conventional 15- or 30-year fixed mortgage, an ARM’s rate will change after that first period — up or down, depending on where the housing market is then — and keep changing periodically until the borrower pays off the loan.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>ARM rates have gone up significantly since the pandemic — for example, the \u003ca href=\"https://fred.stlouisfed.org/data/MORTGAGE5US\">average rate\u003c/a> for a 5/1 ARM (which promises a fixed interest for the first five years, then changes annually) stayed below 3% for almost all of 2021. Rates for that same kind of mortgage, as of this story’s publishing time, have nearly doubled since then, with many lenders currently offering \u003ca href=\"https://finance.yahoo.com/personal-finance/mortgages/article/mortgage-refinance-rates-today-monday-january-5-2026-110023457.html\">rates above 6%\u003c/a>.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump to: \u003ca href=\"#WhatexpertsrecommendifyoureexpectinganincreaseinyourARMratethisyear\">What experts recommend if you’re expecting an increase in your ARM rate this year\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cp>Many families with a 5/1 ARM could see significantly higher payments when their new rate kicks in this year, said Julian Vogel, assistant professor of finance at San José State University and \u003ca href=\"https://career.rady.ucsd.edu/blog/2023/01/24/what-is-a-chartered-financial-analyst-cfa/\">chartered financial analyst\u003c/a>.\u003c/p>\n\u003cp>“Combined with the \u003ca href=\"https://www.vox.com/money/473182/jobs-hiring-economy-us-market-linkedin\">difficult job market situation\u003c/a>, where fewer people can find adequate employment, higher payments will put a significant strain on a lot of households,” he said, before adding that both the housing market and the laws that regulate it have changed significantly since the last housing crash.\u003c/p>\n\u003cfigure id=\"attachment_12068596\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12068596 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">ARM rates have gone up significantly since the pandemic — for example, the average rate for a 5/1 ARM (which promises a fixed interest for the first five years, then changes annually) stayed below 3% for almost all of 2021. \u003ccite>(Anchiy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While he doesn’t think “it will be as big of a deal as in 2008” for the market as a whole, individual households could face some serious financial challenges.\u003c/p>\n\u003cp>Keep reading to hear what insight financial experts shared with KQED on how borrowers can prepare for potentially higher monthly payments and what everyone else needs to know about how this change in the housing market could impact the overall economy.\u003c/p>\n\u003ch2>How do ARMs work?\u003c/h2>\n\u003cp>ARMs tend to have lower starting rates than the typical 30-year fixed mortgage many are familiar with, but they also come with a certain level of uncertainty. “Clients that really expect their income to grow over those periods are willing to make that risk trade-off, knowing that in the future, that rate could adjust either up or down,” said Matt Vernon, head of consumer lending at Bank of America.\u003c/p>\n\u003cp>Who — or what — decides interest rates? If you’re thinking it’s the Federal Reserve, that’s \u003cem>partially\u003c/em> right, but not the whole answer.\u003c/p>\n\u003cp>As the nation’s central bank, the Federal Reserve \u003ca href=\"https://www.npr.org/2025/04/23/1246593555/federal-reserve-independence\">can change\u003c/a> the benchmark interest rate, which is how much banks can charge when borrowing from each other. That number then acts like a baseline for the interest rate banks offer their customers (including on car loans and credit card debt). When rates are low, more people borrow and spend, injecting more money into the economy (This is why President Donald Trump \u003ca href=\"https://www.npr.org/2025/12/10/nx-s1-5633393/federal-reserve-interest-rates-inflation-jobs\">has pressured\u003c/a> the Federal Reserve for months to slash interest rates despite concerns about the possibility of higher inflation.).\u003c/p>\n\u003cp>For a mortgage, other factors also \u003ca href=\"https://www.mortgagenewsdaily.com/learn/mortgage-rates/change\">influence interest rates\u003c/a>, including the borrower’s credit score, job and location of the property, along with how many other people are interested in a similar loan. A mortgage, after all, is like any other good in the economy, where price — the rate — is determined by supply and demand. The more people want mortgages, the higher the rate.\u003c/p>\n\u003ch2>What’s the risk for the economy?\u003c/h2>\n\u003cp>The economic slowdown of 2020 led to the super-low rates of 2021, a year that saw \u003ca href=\"https://www.consumerfinance.gov/data-research/hmda/summary-of-2021-data-on-mortgage-lending/\">15 million mortgages nationwide\u003c/a>, including both ARMs and fixed loans. “We saw a lot of people take out mortgages then because they were unhappy with their living situation, which was at the forefront of their minds during the pandemic and lockdown,” Vogel said.\u003c/p>\n\u003cp>ARMs, however, ended up being only a tiny piece of the post-pandemic mortgage rush.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>According to data from the Mortgage Bankers Association, ARMs made up less than 5% of all home loan applications in 2021. That’s a different picture from where the country was leading up to the 2008 financial crisis. Soon after the housing market collapsed, the Federal Reserve found that \u003ca href=\"https://www.federalreserve.gov/pubs/feds/2008/200859/200859pap.pdf\">more than 75% of mortgages\u003c/a> offered to borrowers with bad credit (the infamous “subprime mortgages”) had been some type of ARM. Many borrowers who had received an ARM were financially unprepared when their rates went up and ended up having their homes foreclosed.\u003c/p>\n\u003cp>Having fewer ARMs this time around is a relief for some experts like Vogel, who points out that even if many folks with ARMs fail to make their payments, the number of potential foreclosures will most likely not reach 2008 levels.\u003c/p>\n\u003cp>“We’re not going to see a financial crisis of that measure originate from ARMs,” he said, “but that is mostly because I could see a different, much stronger financial crisis arising from the overall increase in the cost of living and unemployment rate.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatexpertsrecommendifyoureexpectinganincreaseinyourARMratethisyear\">\u003c/a>I have an ARM and expect my rate to change this year. What should I know?\u003c/h2>\n\u003cp>If you secured a 5/1 ARM in 2021, you should receive a notice from your lender this year before your rate actually changes. If you are worried about your ability to pay your new rate, talk with your lender as soon as you can, said Nikki Beasley, executive director of Richmond Neighborhood Housing Services, which helps prepare families in Alameda and Contra Costa counties for homeownership.\u003c/p>\n\u003cp>You should confirm with your banker or mortgage company the loan’s reset date — when your mortgage will switch from the initial fixed-rate to adjustable rates — along with the rate cap and floor, which limit how much your payments can actually change in one year. If your reset date doesn’t kick in until, say, November, where rates are then will be much more relevant than where they are currently in January.\u003c/p>\n\u003cfigure id=\"attachment_12068597\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12068597 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/HousingGetty3-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">If you are worried about your ability to pay your new rate, talk with your lender as soon as you can. \u003ccite>(Courtney Hale/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“This is not the time to shut down, to have shame, be embarrassed or have fear,” Beasley said. “Be as transparent as you can be with your lender to say what you can do or what you can’t do.”\u003c/p>\n\u003cp>It’s helpful to share with your lender any changes to your job, income or personal spending habits that have come up since you first signed the mortgage, Beasley added. A housing counseling agency approved by the Department of Housing and Urban Development — like Beasley’s Richmond Neighborhood Housing Services — can also help you organize your budget and make a plan to avoid foreclosure. \u003ca href=\"https://answers.hud.gov/housingcounseling/s/?language=en_US\">\u003cstrong>Find your nearest HUD-approved housing counseling agency.\u003c/strong>\u003c/a>\u003c/p>\n\u003cp>One option you can also consider is refinancing — replacing your current loan with a new one, giving you the opportunity to secure a different rate or payment plan. In some cases, a borrower can even switch from an ARM to a fixed-rate mortgage, allowing for more stability in monthly payments.\u003c/p>\n\u003cp>“It’s important for the consumer to be really transparent with their lending specialist on what are the goals that they’re trying to achieve [with refinancing],” Vernon said. “Do they want lower payments? Do they have the need to access equity or cash? Do they want to shorten the term of their loan?”\u003c/p>\n\u003cp>Keep in mind that refinancing usually comes with closing costs — additional fees that you’re charged for switching over to a new loan. And just because you \u003cem>want\u003c/em> a refinance doesn’t necessarily mean the bank \u003cem>will\u003c/em> give you one.\u003c/p>\n\u003cp>“They may not qualify if their credit score is too low, they’re unable to verify income or their income has changed from what they had when they initially qualified for the loan that they have today,” Vernon said, adding that your financial objectives should also align with the new loan you’re seeking.\u003c/p>\n\u003cp>And if you’re in the difficult position of no longer being able to afford the home at all, also communicate that with your lender, recommended Beasley. “The sooner that you figure that out, you can then have a more graceful transition plan,” she said. “Maybe you are looking to sell, maximize the equity or get something smaller.”\u003c/p>\n\u003cp>“Be more proactive, so you are making this transition with grace, versus it being a very traumatic situation because you didn’t deal with the problem soon enough,” she added.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "Expert Advice on Pulling Off a Small, Intimate City Hall Wedding (That Won’t Break the Bank)",
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"headTitle": "Expert Advice on Pulling Off a Small, Intimate City Hall Wedding (That Won’t Break the Bank) | KQED",
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"content": "\u003cp>According to Sunnyvale \u003ca href=\"https://deniselillie.com/\">wedding planner\u003c/a> Denise Lillie, the holidays are known to those in her profession as “engagement season.”\u003c/p>\n\u003cp>But there are many reasons that couples may opt for a \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">smaller, simpler elopement-style ceremony\u003c/a>, she said — not least the financial pressures of a \u003ca href=\"https://www.wbur.org/cognoscenti/2024/05/22/wedding-planning-dress-cost-marriage-abbigail-shirk\">big traditional wedding\u003c/a>. According to \u003ca href=\"https://www.theknot.com/content/average-wedding-cost\">a 2025 survey of around 17,000 couples by wedding website \u003cem>The Knot\u003c/em>\u003c/a>\u003cem>, \u003c/em>the average cost of a wedding in the United States — the wedding dress, the venue, the band, the catering and so much more — is $33,000. In San Francisco, it’s $51,500.\u003c/p>\n\u003cp>Lillie started seeing an increase in inquiries for these types of events during the height of the pandemic, when she observed many people wanting to make the commitment quickly and save a bigger celebration for later down the line — as well as a growing appreciation for the “aesthetics” of a small, intimate wedding ceremony among Gen-Z, she said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>So if you’re one of those couples seeking to marry a partner as quickly and affordably as possible, how can you make a smaller city hall ceremony still feel special, without breaking the bank? Keep reading for advice from the wedding experts on how to make a simple, local ceremony extra enjoyable for you and your guests — whether you’re planning a larger party later or not — with particular tips for getting married at San Francisco City Hall.\u003c/p>\n\u003cp>And if you’re looking for a breakdown of \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">the logistics of getting married swiftly and affordably\u003c/a>, from marriage licenses and certificate costs to timeframes, check out our earlier guide: From Paperwork to Costs, the Basics of Getting Married in the Bay Area.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#HowtogetmarriedinSanFranciscoCityHall\">How to get married in San Francisco City Hall\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Know that not all costs are ‘essential’ …\u003c/h2>\n\u003cp>Beyond the basic costs of a marriage license and paying someone to perform your ceremony, there are a \u003cem>lot \u003c/em>of expenses people associate with weddings, said Alexis Levy, a San Francisco-based lawyer who is licensed to marry people in California: Rings, clothes, venues, “all that kind of stuff.”[aside postID=news_12067114 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-03-KQED_qed.jpg']But Levy explained that “none of those are technically legally required to get married,” and rather to see those costs as “just common pieces of a wedding.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/author/abandlamudi\">KQED’s own Adhiti Bandlamudi \u003c/a>echoed this advice for couples to work out what’s truly important to them for their own big day.\u003c/p>\n\u003cp>When it came to her own civil ceremony in 2021 at San Francisco City Hall, Bandlamudi wore a white dress purchased from Anthropologie.\u003c/p>\n\u003cp>Afterwards, she and her loved ones gathered together in the couple’s cozy Richmond apartment, with takeout Indian pizza for catering. She even made her own gingerbread wedding cake.\u003c/p>\n\u003ch2>… and figure out your own priorities\u003c/h2>\n\u003cp>For some couples, the emotional stress of weddings — the costs, the planning, the constant wondering of what other people and families are going to think — can burden them. But, Bandlamudi said, “it’s \u003cem>your wedding\u003c/em>.”\u003c/p>\n\u003cp>She recommended that couples focus on what that day means to them: “Is it the vibes? Is it the music? Is that the food?”\u003c/p>\n\u003cp>Once you and your partner have discussed the elements that truly matter to you, “focus on that, make it really special,” advised Bandlamudi. This will also help you eliminate certain aspects and costs you just don’t need or want.\u003c/p>\n\u003cp>And now that you’ve established your non-negotiables …\u003c/p>\n\u003ch2>Make a checklist to manage the day itself …\u003c/h2>\n\u003cp>For the majority of intimate elopements or city hall weddings, “most couples really tend to manage the event themselves,” said Nilou Nouri, a \u003ca href=\"https://nilouweddings.com/\">wedding planner\u003c/a> based in the Bay Area.\u003c/p>\n\u003cp>But sometimes she’s looped in to make the “day a little more effortless for them,” like managing florals, guests or booking a photographer.\u003c/p>\n\u003cfigure id=\"attachment_12067145\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12067145 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Denise Lillie at San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While an elopement is “still a special day for you,” wedding planner Lillie said, there may be some key aspects you can overlook in the rush and excitement.\u003c/p>\n\u003cp>For example, hiring a content creator — a person to film vertical videos of the ceremony optimized for posting to platforms like Instagram or TikTok — has become super popular among couples, even during shorter weddings, Lillie said.\u003c/p>\n\u003cp>A couple may also choose to book a photographer or hair and make-up artist. She said a lot of services can be reserved on short notice by sifting through wedding groups on social media.\u003c/p>\n\u003cp>Lillie suggested couples come up with a plan or checklist ahead of the ceremony — or designate tasks to friends, family or a planner.\u003c/p>\n\u003ch2>… and work out your day’s timeline\u003c/h2>\n\u003cp>Timing is important, especially since the ceremony itself is an appointment of a certain length. You and your partner can establish:\u003c/p>\n\u003cul>\n\u003cli>What is the timeline for the day?\u003c/li>\n\u003cli>If you are meeting at the city hall, what time is everyone getting there? Where are you physically meeting? Remember to allow time to go through the city hall’s security.\u003c/li>\n\u003cli>Where will you park? (For example, “the best parking for San Francisco City Hall is under the Civic Center Plaza,” added Nouri.)\u003c/li>\n\u003cli>Do you want a bouquet?\u003c/li>\n\u003cli>Do you want a cake? Will it be delivered somewhere, or will someone pick it up?\u003c/li>\n\u003c/ul>\n\u003cp>Even just a few days of planning is worth it, Nouri said.\u003c/p>\n\u003cp>“My advice would be to still take that personal time for yourself and do what’s important,” she said. “Not to overlook that … just because it’s on a more intimate scale.”\u003c/p>\n\u003ch2>Consider all the free places you can take your wedding pictures\u003c/h2>\n\u003cp>Any public spot in San Francisco City Hall is free to take pictures, explained Nouri. And it’s such a beautiful space that Nouri “definitely” recommends springing for a professional photographer to capture your day, even if only briefly.\u003c/p>\n\u003cp>“There are some photographers who do City Hall specials,” she said. “Maybe you hire them for 30 minutes to 60 minutes or 90 minutes.”\u003c/p>\n\u003cfigure id=\"attachment_12067266\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067266\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Haojun Chen (right) and Kitling Zhang pose for a photo on the Grand Staircase inside San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Other free places around San Francisco alone that are popular photography locations include public spaces like:\u003c/p>\n\u003cul>\n\u003cli>The steps outside of San Francisco City Hall\u003c/li>\n\u003cli>The steps outside the Asian Art Museum, next to City Hall\u003c/li>\n\u003cli>The Palace of Fine Arts\u003c/li>\n\u003cli>The Presidio, especially \u003ca href=\"https://presidio.gov/explore/attractions/lovers-lane-trail\">Lovers Lane\u003c/a>\u003c/li>\n\u003cli>Sutro Baths\u003c/li>\n\u003cli>Baker Beach\u003c/li>\n\u003c/ul>\n\u003ch2>Case study: \u003ca id=\"HowtogetmarriedinSanFranciscoCityHall\">\u003c/a>How to get married in San Francisco City Hall\u003c/h2>\n\u003cp>\u003cstrong>Book your ceremony, depending on guest list and day\u003c/strong>\u003c/p>\n\u003cp>“I love City Hall weddings,” Nouri said. “It’s one of the most beautiful venues in San Francisco.”\u003c/p>\n\u003cp>Given its popularity, San Francisco City Hall requires \u003ca href=\"https://sfcityhallevents.org/event-calendar/\">booking in advance\u003c/a>. If you want a large ceremony at City Hall — defined as more than six guests — \u003cem>or \u003c/em>want to get married on a weekend or holiday, you’ll have to book through \u003ca href=\"https://sfcityhallevents.org/weddings/\">the city’s events page\u003c/a>. Among its offerings is \u003ca href=\"https://sfcityhallevents.org/one-hour-weddings/\">a one-hour wedding package\u003c/a>, which costs $1,200.\u003c/p>\n\u003cp>If you have six or fewer guests, you can \u003ca href=\"https://www.sf.gov/have-civil-marriage-or-domestic-partnership-ceremony-city-hall\">book an appointment for a smaller civil ceremony\u003c/a>. That’s what KQED’s Bandlamudi did.\u003c/p>\n\u003cfigure id=\"attachment_12067243\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067243\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Photographers navigate posing their subjects on the grand staircase at San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She said while she and her parents were excited about a “traditional big Indian wedding,” she and \u003ca href=\"https://www.kqed.org/news/11895000/how-i-met-my-husband-despite-the-global-pandemic\">her now-husband\u003c/a> wanted to have “something a little more intimate \u003cem>before \u003c/em>the wedding.”\u003c/p>\n\u003cp>San Francisco City Hall felt like a natural choice since “it’s already such a pretty place,” she said. “In the morning, we had our appointment at City Hall,” and had their “a very, very quick ceremony” performed by a judge.\u003c/p>\n\u003cp>Bandlamudi said she was surprised by how relatively easy the whole process was.\u003c/p>\n\u003cp>“It was very simple. And anyone can do it,” she said, although she noted that they had to book the ceremony itself “pretty quickly” after \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">getting the license\u003c/a>.[aside postID=news_11895000 hero='https://ww2.kqed.org/app/uploads/sites/10/2021/11/004_SanFrancisco_AdhitiShaishav_09162021-1020x680.jpg']San Francisco County Clerk Diane Rea said City Hall offers around thirty to forty appointments a day for their weekday ceremonies. Many of these are in the rotunda area, Rea explained, and are “short and sweet.”\u003c/p>\n\u003cp>\u003cstrong>Consider the day and time if you \u003cem>don’t \u003c/em>want a busy scene\u003c/strong>\u003c/p>\n\u003cp>In Nouri’s experience, the best times for elopement-style ceremonies at San Francisco City Hall are around 9 a.m. or 10 a.m. Midday, around 12 to 3 p.m., tends to be the busiest time, she said. And Mondays or Fridays especially bring crowds to City Hall, Nouri noted.\u003c/p>\n\u003cp>For her, the busiest months for weddings at San Francisco City Hall are February, with Valentine’s Day and “2” being a lucky number in some cultures, and June, for Pride Month.\u003c/p>\n\u003cp>\u003cstrong>Know you’ll be sharing the space — and stay on time\u003c/strong>\u003c/p>\n\u003cp>While three couples may share an appointment, the ceremonies at San Francisco City Hall are one at a time. Rea said in the excitement of the wedding, some couples may wander off to take photos as they wait for their ceremony, but it really helps if the couple stays in the area and takes pictures \u003cem>after \u003c/em>the ceremony.\u003c/p>\n\u003cp>“It’s really important to be on time. Because that could snowball through the day if they’re late,” she said, and couples will have the rest of the day to take pictures after the ceremony.\u003c/p>\n\u003cp>Keep in mind: a government space like City Hall draws people for all types of occasions, like graduation or quinceañeras. Expect to potentially run into crowds, and for noise to travel within the building.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>According to Sunnyvale \u003ca href=\"https://deniselillie.com/\">wedding planner\u003c/a> Denise Lillie, the holidays are known to those in her profession as “engagement season.”\u003c/p>\n\u003cp>But there are many reasons that couples may opt for a \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">smaller, simpler elopement-style ceremony\u003c/a>, she said — not least the financial pressures of a \u003ca href=\"https://www.wbur.org/cognoscenti/2024/05/22/wedding-planning-dress-cost-marriage-abbigail-shirk\">big traditional wedding\u003c/a>. According to \u003ca href=\"https://www.theknot.com/content/average-wedding-cost\">a 2025 survey of around 17,000 couples by wedding website \u003cem>The Knot\u003c/em>\u003c/a>\u003cem>, \u003c/em>the average cost of a wedding in the United States — the wedding dress, the venue, the band, the catering and so much more — is $33,000. In San Francisco, it’s $51,500.\u003c/p>\n\u003cp>Lillie started seeing an increase in inquiries for these types of events during the height of the pandemic, when she observed many people wanting to make the commitment quickly and save a bigger celebration for later down the line — as well as a growing appreciation for the “aesthetics” of a small, intimate wedding ceremony among Gen-Z, she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>So if you’re one of those couples seeking to marry a partner as quickly and affordably as possible, how can you make a smaller city hall ceremony still feel special, without breaking the bank? Keep reading for advice from the wedding experts on how to make a simple, local ceremony extra enjoyable for you and your guests — whether you’re planning a larger party later or not — with particular tips for getting married at San Francisco City Hall.\u003c/p>\n\u003cp>And if you’re looking for a breakdown of \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">the logistics of getting married swiftly and affordably\u003c/a>, from marriage licenses and certificate costs to timeframes, check out our earlier guide: From Paperwork to Costs, the Basics of Getting Married in the Bay Area.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#HowtogetmarriedinSanFranciscoCityHall\">How to get married in San Francisco City Hall\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>Know that not all costs are ‘essential’ …\u003c/h2>\n\u003cp>Beyond the basic costs of a marriage license and paying someone to perform your ceremony, there are a \u003cem>lot \u003c/em>of expenses people associate with weddings, said Alexis Levy, a San Francisco-based lawyer who is licensed to marry people in California: Rings, clothes, venues, “all that kind of stuff.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But Levy explained that “none of those are technically legally required to get married,” and rather to see those costs as “just common pieces of a wedding.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/author/abandlamudi\">KQED’s own Adhiti Bandlamudi \u003c/a>echoed this advice for couples to work out what’s truly important to them for their own big day.\u003c/p>\n\u003cp>When it came to her own civil ceremony in 2021 at San Francisco City Hall, Bandlamudi wore a white dress purchased from Anthropologie.\u003c/p>\n\u003cp>Afterwards, she and her loved ones gathered together in the couple’s cozy Richmond apartment, with takeout Indian pizza for catering. She even made her own gingerbread wedding cake.\u003c/p>\n\u003ch2>… and figure out your own priorities\u003c/h2>\n\u003cp>For some couples, the emotional stress of weddings — the costs, the planning, the constant wondering of what other people and families are going to think — can burden them. But, Bandlamudi said, “it’s \u003cem>your wedding\u003c/em>.”\u003c/p>\n\u003cp>She recommended that couples focus on what that day means to them: “Is it the vibes? Is it the music? Is that the food?”\u003c/p>\n\u003cp>Once you and your partner have discussed the elements that truly matter to you, “focus on that, make it really special,” advised Bandlamudi. This will also help you eliminate certain aspects and costs you just don’t need or want.\u003c/p>\n\u003cp>And now that you’ve established your non-negotiables …\u003c/p>\n\u003ch2>Make a checklist to manage the day itself …\u003c/h2>\n\u003cp>For the majority of intimate elopements or city hall weddings, “most couples really tend to manage the event themselves,” said Nilou Nouri, a \u003ca href=\"https://nilouweddings.com/\">wedding planner\u003c/a> based in the Bay Area.\u003c/p>\n\u003cp>But sometimes she’s looped in to make the “day a little more effortless for them,” like managing florals, guests or booking a photographer.\u003c/p>\n\u003cfigure id=\"attachment_12067145\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12067145 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251028-SWIFT-SHOWGIRL-MD-01_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Denise Lillie at San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While an elopement is “still a special day for you,” wedding planner Lillie said, there may be some key aspects you can overlook in the rush and excitement.\u003c/p>\n\u003cp>For example, hiring a content creator — a person to film vertical videos of the ceremony optimized for posting to platforms like Instagram or TikTok — has become super popular among couples, even during shorter weddings, Lillie said.\u003c/p>\n\u003cp>A couple may also choose to book a photographer or hair and make-up artist. She said a lot of services can be reserved on short notice by sifting through wedding groups on social media.\u003c/p>\n\u003cp>Lillie suggested couples come up with a plan or checklist ahead of the ceremony — or designate tasks to friends, family or a planner.\u003c/p>\n\u003ch2>… and work out your day’s timeline\u003c/h2>\n\u003cp>Timing is important, especially since the ceremony itself is an appointment of a certain length. You and your partner can establish:\u003c/p>\n\u003cul>\n\u003cli>What is the timeline for the day?\u003c/li>\n\u003cli>If you are meeting at the city hall, what time is everyone getting there? Where are you physically meeting? Remember to allow time to go through the city hall’s security.\u003c/li>\n\u003cli>Where will you park? (For example, “the best parking for San Francisco City Hall is under the Civic Center Plaza,” added Nouri.)\u003c/li>\n\u003cli>Do you want a bouquet?\u003c/li>\n\u003cli>Do you want a cake? Will it be delivered somewhere, or will someone pick it up?\u003c/li>\n\u003c/ul>\n\u003cp>Even just a few days of planning is worth it, Nouri said.\u003c/p>\n\u003cp>“My advice would be to still take that personal time for yourself and do what’s important,” she said. “Not to overlook that … just because it’s on a more intimate scale.”\u003c/p>\n\u003ch2>Consider all the free places you can take your wedding pictures\u003c/h2>\n\u003cp>Any public spot in San Francisco City Hall is free to take pictures, explained Nouri. And it’s such a beautiful space that Nouri “definitely” recommends springing for a professional photographer to capture your day, even if only briefly.\u003c/p>\n\u003cp>“There are some photographers who do City Hall specials,” she said. “Maybe you hire them for 30 minutes to 60 minutes or 90 minutes.”\u003c/p>\n\u003cfigure id=\"attachment_12067266\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067266\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-02-KQED_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Haojun Chen (right) and Kitling Zhang pose for a photo on the Grand Staircase inside San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Other free places around San Francisco alone that are popular photography locations include public spaces like:\u003c/p>\n\u003cul>\n\u003cli>The steps outside of San Francisco City Hall\u003c/li>\n\u003cli>The steps outside the Asian Art Museum, next to City Hall\u003c/li>\n\u003cli>The Palace of Fine Arts\u003c/li>\n\u003cli>The Presidio, especially \u003ca href=\"https://presidio.gov/explore/attractions/lovers-lane-trail\">Lovers Lane\u003c/a>\u003c/li>\n\u003cli>Sutro Baths\u003c/li>\n\u003cli>Baker Beach\u003c/li>\n\u003c/ul>\n\u003ch2>Case study: \u003ca id=\"HowtogetmarriedinSanFranciscoCityHall\">\u003c/a>How to get married in San Francisco City Hall\u003c/h2>\n\u003cp>\u003cstrong>Book your ceremony, depending on guest list and day\u003c/strong>\u003c/p>\n\u003cp>“I love City Hall weddings,” Nouri said. “It’s one of the most beautiful venues in San Francisco.”\u003c/p>\n\u003cp>Given its popularity, San Francisco City Hall requires \u003ca href=\"https://sfcityhallevents.org/event-calendar/\">booking in advance\u003c/a>. If you want a large ceremony at City Hall — defined as more than six guests — \u003cem>or \u003c/em>want to get married on a weekend or holiday, you’ll have to book through \u003ca href=\"https://sfcityhallevents.org/weddings/\">the city’s events page\u003c/a>. Among its offerings is \u003ca href=\"https://sfcityhallevents.org/one-hour-weddings/\">a one-hour wedding package\u003c/a>, which costs $1,200.\u003c/p>\n\u003cp>If you have six or fewer guests, you can \u003ca href=\"https://www.sf.gov/have-civil-marriage-or-domestic-partnership-ceremony-city-hall\">book an appointment for a smaller civil ceremony\u003c/a>. That’s what KQED’s Bandlamudi did.\u003c/p>\n\u003cfigure id=\"attachment_12067243\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067243\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251029-SWIFT-SHOWGIRL-MD-04-KQED_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">Photographers navigate posing their subjects on the grand staircase at San Francisco City Hall on Oct. 28, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>She said while she and her parents were excited about a “traditional big Indian wedding,” she and \u003ca href=\"https://www.kqed.org/news/11895000/how-i-met-my-husband-despite-the-global-pandemic\">her now-husband\u003c/a> wanted to have “something a little more intimate \u003cem>before \u003c/em>the wedding.”\u003c/p>\n\u003cp>San Francisco City Hall felt like a natural choice since “it’s already such a pretty place,” she said. “In the morning, we had our appointment at City Hall,” and had their “a very, very quick ceremony” performed by a judge.\u003c/p>\n\u003cp>Bandlamudi said she was surprised by how relatively easy the whole process was.\u003c/p>\n\u003cp>“It was very simple. And anyone can do it,” she said, although she noted that they had to book the ceremony itself “pretty quickly” after \u003ca href=\"https://www.kqed.org/news/12067114/getting-married-san-francisco-bay-area-wedding-license-certificate-costs-officiant-witnesses-change-name-marriage\">getting the license\u003c/a>.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>San Francisco County Clerk Diane Rea said City Hall offers around thirty to forty appointments a day for their weekday ceremonies. Many of these are in the rotunda area, Rea explained, and are “short and sweet.”\u003c/p>\n\u003cp>\u003cstrong>Consider the day and time if you \u003cem>don’t \u003c/em>want a busy scene\u003c/strong>\u003c/p>\n\u003cp>In Nouri’s experience, the best times for elopement-style ceremonies at San Francisco City Hall are around 9 a.m. or 10 a.m. Midday, around 12 to 3 p.m., tends to be the busiest time, she said. And Mondays or Fridays especially bring crowds to City Hall, Nouri noted.\u003c/p>\n\u003cp>For her, the busiest months for weddings at San Francisco City Hall are February, with Valentine’s Day and “2” being a lucky number in some cultures, and June, for Pride Month.\u003c/p>\n\u003cp>\u003cstrong>Know you’ll be sharing the space — and stay on time\u003c/strong>\u003c/p>\n\u003cp>While three couples may share an appointment, the ceremonies at San Francisco City Hall are one at a time. Rea said in the excitement of the wedding, some couples may wander off to take photos as they wait for their ceremony, but it really helps if the couple stays in the area and takes pictures \u003cem>after \u003c/em>the ceremony.\u003c/p>\n\u003cp>“It’s really important to be on time. Because that could snowball through the day if they’re late,” she said, and couples will have the rest of the day to take pictures after the ceremony.\u003c/p>\n\u003cp>Keep in mind: a government space like City Hall draws people for all types of occasions, like graduation or quinceañeras. Expect to potentially run into crowds, and for noise to travel within the building.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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"rss": "https://www.cityarts.net/feed/"
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},
"closealltabs": {
"id": "closealltabs",
"title": "Close All Tabs",
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"info": "Close All Tabs breaks down how digital culture shapes our world through thoughtful insights and irreverent humor.",
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"order": 1
},
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"id": "code-switch-life-kit",
"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
"site": "radio",
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
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"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"source": "Commonwealth Club of California"
},
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"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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},
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"id": "freakonomics-radio",
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"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
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"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
"subscribe": {
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
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},
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"id": "fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
"id": "how-i-built-this",
"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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},
"link": "/radio/program/how-i-built-this",
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"npr": "https://rpb3r.app.goo.gl/3zxy",
"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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"spotify": "https://open.spotify.com/show/2p3Fifq96nw9BPcmFdIq0o?si=39209f7b25774f38",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED The Political Mind of Jerry Brown",
"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
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"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
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"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
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"link": "/radio/program/morning-edition"
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"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
"officialWebsiteLink": "/podcasts/onourwatch",
"meta": {
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"source": "kqed",
"order": 11
},
"link": "/podcasts/onourwatch",
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"apple": "https://podcasts.apple.com/podcast/id1567098962",
"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM2MC9wb2RjYXN0LnhtbD9zYz1nb29nbGVwb2RjYXN0cw",
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"rss": "https://feeds.npr.org/510360/podcast.xml"
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},
"on-the-media": {
"id": "on-the-media",
"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
"airtime": "SUN 2pm-3pm, MON 12am-1am",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/onTheMedia.png",
"officialWebsiteLink": "https://www.wnycstudios.org/shows/otm",
"meta": {
"site": "news",
"source": "wnyc"
},
"link": "/radio/program/on-the-media",
"subscribe": {
"apple": "https://itunes.apple.com/us/podcast/on-the-media/id73330715?mt=2",
"tuneIn": "https://tunein.com/radio/On-the-Media-p69/",
"rss": "http://feeds.wnyc.org/onthemedia"
}
},
"pbs-newshour": {
"id": "pbs-newshour",
"title": "PBS NewsHour",
"info": "Analysis, background reports and updates from the PBS NewsHour putting today's news in context.",
"airtime": "MON-FRI 3pm-4pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/PBS-News-Hour-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.pbs.org/newshour/",
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"source": "pbs"
},
"link": "/radio/program/pbs-newshour",
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"apple": "https://itunes.apple.com/us/podcast/pbs-newshour-full-show/id394432287?mt=2",
"tuneIn": "https://tunein.com/radio/PBS-NewsHour---Full-Show-p425698/",
"rss": "https://www.pbs.org/newshour/feeds/rss/podcasts/show"
}
},
"perspectives": {
"id": "perspectives",
"title": "Perspectives",
"tagline": "KQED's series of daily listener commentaries since 1991",
"info": "KQED's series of daily listener commentaries since 1991.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/01/Perspectives_Tile_Final.jpg",
"officialWebsiteLink": "/perspectives/",
"meta": {
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"source": "kqed",
"order": 14
},
"link": "/perspectives",
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"npr": "https://www.npr.org/podcasts/432309616/perspectives",
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},
"planet-money": {
"id": "planet-money",
"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
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