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"title": "How Trump’s ‘One Big Beautiful Bill’ Could Change How You File Taxes This Year",
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"content": "\u003cp>It’s been over half a year since President Donald Trump \u003ca href=\"https://www.kqed.org/news/12047824/trump-got-his-tax-bill-over-the-finish-line-now-he-has-to-sell-it-to-voters\">signed into law\u003c/a> the massive spending plan known as the “One Big Beautiful Bill.” And families are still grappling with the full impact of this legislation, which has brought major changes to the nation’s \u003ca href=\"https://www.kqed.org/news/12047647/trumps-health-law-spurs-big-medi-cal-changes-what-californians-need-to-know\">health care sector\u003c/a>, \u003ca href=\"https://www.npr.org/2025/07/03/g-s1-75609/big-beautiful-bill-ice-funding-immigration\">immigration enforcement\u003c/a> and \u003ca href=\"https://www.hks.harvard.edu/faculty-research/policy-topics/social-policy/explainer-understanding-snap-program-and-what-cuts\">food assistance benefits\u003c/a>.\u003c/p>\n\u003cp>The law also overhauls the federal tax system, leading the White House to \u003ca href=\"https://www.whitehouse.gov/articles/2026/01/president-trump-delivers-largest-tax-refund-season-in-u-s-history/\">claim\u003c/a> that this year will be “the biggest tax refund season ever,” with average refunds increasing by at least $1,000 from the previous year.\u003c/p>\n\u003cp>But some taxpayers are already sharing \u003ca href=\"https://www.reddit.com/r/IRS/comments/1qo15nc/for_those_who_successfully_filed_expect_a_refund/\">different experiences online\u003c/a> when it comes to their refunds, noting that they are actually smaller this year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>OBBB has expanded some existing rebates, like the Child Tax Credit, and created new ones, like a $25,000 deduction on income made from tips. But there are limits on how much these credits can actually reduce what you owe the IRS.\u003c/p>\n\u003cp>And other filers — specifically immigrant families that file with an \u003ca href=\"https://www.kqed.org/news/12073445/tax-day-filing-2026-ice-irs-trump-itin-number-no-social-security-number\">Individual Taxpayer Identification Number\u003c/a> — are now blocked from receiving many existing credits, potentially cutting their refunds by thousands of dollars.\u003c/p>\n\u003cp>To understand who’s able to claim some of the latest federal credits, KQED spoke to tax professionals across California about what taxpayers should know — and some of the restrictions that could impact how much you ultimately end up receiving in your refund.\u003c/p>\n\u003ch2>No taxes on tips (to a point)\u003c/h2>\n\u003cp>If you’re a waiter, bartender, hairstylist or working in \u003ca href=\"https://www.irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">another profession\u003c/a> in which you make tips along with your regular wages, you can now deduct up to $25,000 from tips you made.\u003c/p>\n\u003cp>What this means: When you’re calculating your total income, you can subtract up to $25,000 from the full amount of tips you received in 2025.\u003c/p>\n\u003cp>For example, if you earned $40,000 in wages and made $30,000 in tips, you can deduct $25,000 from tips, giving you a total income of $45,000 (that is, your wages plus $5,000 in tips). If you earned $40,000 in wages and $10,000 in tips, you can deduct tips entirely — as that tip amount is smaller than $25,000 — and only list $40,000 as your total income.\u003c/p>\n\u003cfigure id=\"attachment_12074099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074099 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1248\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-1536x958.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Some workers keep a log of all their tips,” said Lindsay Rojas, director of free tax help at United Way Bay Area. “And if they have one, they should bring that with them.” \u003ccite>(Chris Delmas/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Don’t remember how much you made in tips last year? Your employer should have listed that amount in your W-2 form, usually in box 14, said Minnie Sage, program director of San Francisco-based Tax-Aid. “The best thing to do when you’re heading to file is to bring your W-2,” she added.\u003c/p>\n\u003cp>If you made additional tips besides the amount reported on your W-2, let your tax preparer know, recommended Lindsay Rojas, director of free tax help at \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/\">United Way Bay Area\u003c/a>. “Some workers keep a log of all their tips,” she said, “and if they have one, they should bring that with them.”\u003c/p>\n\u003cp>Keep in mind that this deduction only applies to what the IRS \u003ca href=\"http://irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">calls “qualified tips,”\u003c/a> which are those customers give directly, or which come from a tip pool organized by workers. If a business charges customers an extra \u003cem>fee \u003c/em>for services — say a service charge at a restaurant for large parties — and then distributes that amount to employees, that is not a qualified tip, given the customer was required to pay that charge.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>No taxes on \u003cem>some\u003c/em> overtime payments\u003c/h2>\n\u003cp>You can now deduct up to $12,500 from how much you made in overtime when calculating your total income.\u003c/p>\n\u003cp>In most cases, \u003ca href=\"https://www.dol.gov/agencies/whd/overtime\">federal law\u003c/a> requires that hourly wage employees be paid at least 1.5 times their regular pay for each extra hour worked. Overtime is any hour worked over 40 in one week.[aside postID=news_11909786 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2022/04/pexels-sora-shimazaki-5668869-672x372.jpg']If you’re paid $20 an hour and your boss asks you to work 48 hours in one week, you should be paid at least $30 an hour for those additional eight hours.\u003c/p>\n\u003cp>The extra $10 you made each hour is what can be deducted when calculating your total income. In this example, if you only worked eight hours of overtime throughout 2025, you could deduct $80 from your yearly total. The maximum deduction available for overtime is $12,500.\u003c/p>\n\u003cp>While some employers will mark your extra overtime income on box 14 of your W-2, you can also bring your last pay stub from 2025, said Rojas from United Way Bay Area.\u003c/p>\n\u003cp>“The last pay stub usually states the overtime amount that they worked,” she explained. “From there, the tax preparer can see what amount would qualify.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>A bigger Child Tax Credit — with restrictions\u003c/h2>\n\u003cp>Parents and guardians will now receive a $2,200 credit for each child who is their dependent — $200 more than what was available for the 2024 tax year. To be eligible for this rebate, a child must have been younger than 17 before the end of 2025.\u003c/p>\n\u003cp>However, only $1,700 of the $2,200 credit is \u003cem>refundable \u003c/em>— meaning that while the total $2,200 can be used to pay off what you owe the IRS, you can only get up to $1,700 per child as part of your actual refund. If you owe $1,000 to the IRS and have one eligible child, only $700 will go to your refund check.\u003c/p>\n\u003cp>“At the end of the day, there are credits that are not refundable,” said Sage from Tax-Aid. “You may get the credit to offset your tax liability, but you don’t get the full $2,200 back.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Both the filer and any child under 17 claimed as a dependent need to have a Social Security number to be eligible for this credit. However, families filing with an ITIN are still eligible for California’s own \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/young-child-tax-credit.html\">Young Child Tax Credit\u003c/a> if they have kids under 6 years old, as the state does not require filers to provide a Social Security number to receive this rebate.\u003c/p>\n\u003ch2>Larger deductions for seniors\u003c/h2>\n\u003cp>Filers who are 65 or older can claim a $6,000 deduction for taxable income from 2025, on top of whatever standard deduction they already qualify for. If someone is no longer working, this deduction can apply to money they receive from pension funds or gambling winnings — and even some Social Security benefits if their total annual income \u003ca href=\"https://www.irs.gov/faqs/social-security-income\">exceeds certain thresholds\u003c/a>.\u003c/p>\n\u003cp>For couples who are married and filing jointly, the deduction maximum doubles to $12,000.\u003c/p>\n\u003cfigure id=\"attachment_12074131\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074131 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg\" alt=\"\" width=\"2000\" height=\"1251\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-1536x961.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">H.R. 1, the One Big Beautiful Bill Act, is seen during an enrollment ceremony at the U.S. Capitol on July 3, 2025, in Washington, D.C. The bill makes permanent President Donald Trump’s 2017 tax cuts, increases spending on defense and immigration enforcement and temporarily cuts taxes on tips, while at the same time cutting funding for Medicaid, food assistance, clean energy and raising the nation’s debt limit by $5 trillion. \u003ccite>(Kevin Dietsch/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This credit is not refundable, meaning it won’t contribute to someone’s refund check, Rojas said. “If there’s no taxes owed, then it won’t really affect them,” she said.\u003c/p>\n\u003cp>But “if they have other taxable income there, that will potentially bring down what they may owe for taxes,” Rojas said.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit. But many seniors living in California are still eligible for the state’s \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/caleitc/eligibility-and-credit-information.html\">Earned Income Tax Credit\u003c/a>, as the state does not require filers to provide a Social Security Number for this rebate.\u003c/p>\n\u003ch2>Deductions for car loan interest payments\u003c/h2>\n\u003cp>If you purchased a car in 2025, you can deduct the interest paid on any loan you took out to pay for that vehicle. The maximum deduction available is $10,000. If you’re leasing your car, this deduction does not apply.[aside postID=news_12073445 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/internal-revenue-service_qed-1020x680.jpg']In addition to only being for cars that are for personal use, there’s another requirement: Your vehicle’s “last assembly has to be completed in the United States,” Rojas said.\u003c/p>\n\u003cp>Acknowledging that it may be confusing for some folks to figure out where their car was last assembled, she recommended that tax filers “should bring whatever documentation they received at the time of the purchase” to their tax preparation appointment.\u003c/p>\n\u003cp>The IRS requires that filers also include their car’s vehicle identification number, a 17-character number marked “VIN” that you can usually find on the interior of the driver’s door or on the closest dashboard.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> Potentially, as the IRS does not require having a Social Security number to claim this credit.\u003c/p>\n\u003ch2>No e-file and longer wait times to receive refunds without direct deposit\u003c/h2>\n\u003cp>Last November, the IRS announced that it would \u003ca href=\"https://www.cnet.com/tech/services-and-software/irs-ends-free-direct-file-tax-program-best-alternatives/\">end its Direct File Tool\u003c/a>, which allowed taxpayers to file directly for free without needing the help of a tax professional or an online tax service.\u003c/p>\n\u003cp>You can still \u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\">find free tax help from a community organization\u003c/a> certified by the IRS Volunteer Income Tax Assistance program. Many VITA sites offer assistance in Spanish, Cantonese, Tagalog, Vietnamese and other languages, and some also offer unscheduled walk-in appointments. Find the VITA site closest to you using United Way Bay Area’s \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/#fthMap\">interactive map\u003c/a>.\u003c/p>\n\u003cp>The IRS is also \u003ca href=\"https://www.irs.gov/refunds/get-your-refund-faster-tell-irs-to-direct-deposit-your-refund-to-one-two-or-three-accounts\">strongly encouraging filers\u003c/a> to sign up for direct deposit to receive their refund. Taxpayers can still request to receive their refund in the mail as a check, but that may end up taking a lot longer, Sage said.\u003c/p>\n\u003cp>“We’re really encouraging people who don’t have a bank account to sign up for one,” she said, “so they can get direct deposit and access that money quicker.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Many filers will be able to claim bigger deductions this year, thanks to new rules in the tax code. We spoke to the experts to learn who's eligible for these credits and how to claim them.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s been over half a year since President Donald Trump \u003ca href=\"https://www.kqed.org/news/12047824/trump-got-his-tax-bill-over-the-finish-line-now-he-has-to-sell-it-to-voters\">signed into law\u003c/a> the massive spending plan known as the “One Big Beautiful Bill.” And families are still grappling with the full impact of this legislation, which has brought major changes to the nation’s \u003ca href=\"https://www.kqed.org/news/12047647/trumps-health-law-spurs-big-medi-cal-changes-what-californians-need-to-know\">health care sector\u003c/a>, \u003ca href=\"https://www.npr.org/2025/07/03/g-s1-75609/big-beautiful-bill-ice-funding-immigration\">immigration enforcement\u003c/a> and \u003ca href=\"https://www.hks.harvard.edu/faculty-research/policy-topics/social-policy/explainer-understanding-snap-program-and-what-cuts\">food assistance benefits\u003c/a>.\u003c/p>\n\u003cp>The law also overhauls the federal tax system, leading the White House to \u003ca href=\"https://www.whitehouse.gov/articles/2026/01/president-trump-delivers-largest-tax-refund-season-in-u-s-history/\">claim\u003c/a> that this year will be “the biggest tax refund season ever,” with average refunds increasing by at least $1,000 from the previous year.\u003c/p>\n\u003cp>But some taxpayers are already sharing \u003ca href=\"https://www.reddit.com/r/IRS/comments/1qo15nc/for_those_who_successfully_filed_expect_a_refund/\">different experiences online\u003c/a> when it comes to their refunds, noting that they are actually smaller this year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>OBBB has expanded some existing rebates, like the Child Tax Credit, and created new ones, like a $25,000 deduction on income made from tips. But there are limits on how much these credits can actually reduce what you owe the IRS.\u003c/p>\n\u003cp>And other filers — specifically immigrant families that file with an \u003ca href=\"https://www.kqed.org/news/12073445/tax-day-filing-2026-ice-irs-trump-itin-number-no-social-security-number\">Individual Taxpayer Identification Number\u003c/a> — are now blocked from receiving many existing credits, potentially cutting their refunds by thousands of dollars.\u003c/p>\n\u003cp>To understand who’s able to claim some of the latest federal credits, KQED spoke to tax professionals across California about what taxpayers should know — and some of the restrictions that could impact how much you ultimately end up receiving in your refund.\u003c/p>\n\u003ch2>No taxes on tips (to a point)\u003c/h2>\n\u003cp>If you’re a waiter, bartender, hairstylist or working in \u003ca href=\"https://www.irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">another profession\u003c/a> in which you make tips along with your regular wages, you can now deduct up to $25,000 from tips you made.\u003c/p>\n\u003cp>What this means: When you’re calculating your total income, you can subtract up to $25,000 from the full amount of tips you received in 2025.\u003c/p>\n\u003cp>For example, if you earned $40,000 in wages and made $30,000 in tips, you can deduct $25,000 from tips, giving you a total income of $45,000 (that is, your wages plus $5,000 in tips). If you earned $40,000 in wages and $10,000 in tips, you can deduct tips entirely — as that tip amount is smaller than $25,000 — and only list $40,000 as your total income.\u003c/p>\n\u003cfigure id=\"attachment_12074099\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074099 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1248\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/TaxonTipsGetty-1536x958.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">“Some workers keep a log of all their tips,” said Lindsay Rojas, director of free tax help at United Way Bay Area. “And if they have one, they should bring that with them.” \u003ccite>(Chris Delmas/AFP via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Don’t remember how much you made in tips last year? Your employer should have listed that amount in your W-2 form, usually in box 14, said Minnie Sage, program director of San Francisco-based Tax-Aid. “The best thing to do when you’re heading to file is to bring your W-2,” she added.\u003c/p>\n\u003cp>If you made additional tips besides the amount reported on your W-2, let your tax preparer know, recommended Lindsay Rojas, director of free tax help at \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/\">United Way Bay Area\u003c/a>. “Some workers keep a log of all their tips,” she said, “and if they have one, they should bring that with them.”\u003c/p>\n\u003cp>Keep in mind that this deduction only applies to what the IRS \u003ca href=\"http://irs.gov/newsroom/treasury-irs-issue-guidance-listing-occupations-where-workers-customarily-and-regularly-receive-tips-under-the-one-big-beautiful-bill\">calls “qualified tips,”\u003c/a> which are those customers give directly, or which come from a tip pool organized by workers. If a business charges customers an extra \u003cem>fee \u003c/em>for services — say a service charge at a restaurant for large parties — and then distributes that amount to employees, that is not a qualified tip, given the customer was required to pay that charge.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>No taxes on \u003cem>some\u003c/em> overtime payments\u003c/h2>\n\u003cp>You can now deduct up to $12,500 from how much you made in overtime when calculating your total income.\u003c/p>\n\u003cp>In most cases, \u003ca href=\"https://www.dol.gov/agencies/whd/overtime\">federal law\u003c/a> requires that hourly wage employees be paid at least 1.5 times their regular pay for each extra hour worked. Overtime is any hour worked over 40 in one week.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>If you’re paid $20 an hour and your boss asks you to work 48 hours in one week, you should be paid at least $30 an hour for those additional eight hours.\u003c/p>\n\u003cp>The extra $10 you made each hour is what can be deducted when calculating your total income. In this example, if you only worked eight hours of overtime throughout 2025, you could deduct $80 from your yearly total. The maximum deduction available for overtime is $12,500.\u003c/p>\n\u003cp>While some employers will mark your extra overtime income on box 14 of your W-2, you can also bring your last pay stub from 2025, said Rojas from United Way Bay Area.\u003c/p>\n\u003cp>“The last pay stub usually states the overtime amount that they worked,” she explained. “From there, the tax preparer can see what amount would qualify.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit.\u003c/p>\n\u003ch2>A bigger Child Tax Credit — with restrictions\u003c/h2>\n\u003cp>Parents and guardians will now receive a $2,200 credit for each child who is their dependent — $200 more than what was available for the 2024 tax year. To be eligible for this rebate, a child must have been younger than 17 before the end of 2025.\u003c/p>\n\u003cp>However, only $1,700 of the $2,200 credit is \u003cem>refundable \u003c/em>— meaning that while the total $2,200 can be used to pay off what you owe the IRS, you can only get up to $1,700 per child as part of your actual refund. If you owe $1,000 to the IRS and have one eligible child, only $700 will go to your refund check.\u003c/p>\n\u003cp>“At the end of the day, there are credits that are not refundable,” said Sage from Tax-Aid. “You may get the credit to offset your tax liability, but you don’t get the full $2,200 back.”\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No: Both the filer and any child under 17 claimed as a dependent need to have a Social Security number to be eligible for this credit. However, families filing with an ITIN are still eligible for California’s own \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/young-child-tax-credit.html\">Young Child Tax Credit\u003c/a> if they have kids under 6 years old, as the state does not require filers to provide a Social Security number to receive this rebate.\u003c/p>\n\u003ch2>Larger deductions for seniors\u003c/h2>\n\u003cp>Filers who are 65 or older can claim a $6,000 deduction for taxable income from 2025, on top of whatever standard deduction they already qualify for. If someone is no longer working, this deduction can apply to money they receive from pension funds or gambling winnings — and even some Social Security benefits if their total annual income \u003ca href=\"https://www.irs.gov/faqs/social-security-income\">exceeds certain thresholds\u003c/a>.\u003c/p>\n\u003cp>For couples who are married and filing jointly, the deduction maximum doubles to $12,000.\u003c/p>\n\u003cfigure id=\"attachment_12074131\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12074131 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg\" alt=\"\" width=\"2000\" height=\"1251\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/OneBigBeautifulBillGetty-1536x961.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">H.R. 1, the One Big Beautiful Bill Act, is seen during an enrollment ceremony at the U.S. Capitol on July 3, 2025, in Washington, D.C. The bill makes permanent President Donald Trump’s 2017 tax cuts, increases spending on defense and immigration enforcement and temporarily cuts taxes on tips, while at the same time cutting funding for Medicaid, food assistance, clean energy and raising the nation’s debt limit by $5 trillion. \u003ccite>(Kevin Dietsch/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This credit is not refundable, meaning it won’t contribute to someone’s refund check, Rojas said. “If there’s no taxes owed, then it won’t really affect them,” she said.\u003c/p>\n\u003cp>But “if they have other taxable income there, that will potentially bring down what they may owe for taxes,” Rojas said.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> No. Taxpayers need to file with a Social Security number to be eligible for this credit. But many seniors living in California are still eligible for the state’s \u003ca href=\"https://www.ftb.ca.gov/file/personal/credits/caleitc/eligibility-and-credit-information.html\">Earned Income Tax Credit\u003c/a>, as the state does not require filers to provide a Social Security Number for this rebate.\u003c/p>\n\u003ch2>Deductions for car loan interest payments\u003c/h2>\n\u003cp>If you purchased a car in 2025, you can deduct the interest paid on any loan you took out to pay for that vehicle. The maximum deduction available is $10,000. If you’re leasing your car, this deduction does not apply.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In addition to only being for cars that are for personal use, there’s another requirement: Your vehicle’s “last assembly has to be completed in the United States,” Rojas said.\u003c/p>\n\u003cp>Acknowledging that it may be confusing for some folks to figure out where their car was last assembled, she recommended that tax filers “should bring whatever documentation they received at the time of the purchase” to their tax preparation appointment.\u003c/p>\n\u003cp>The IRS requires that filers also include their car’s vehicle identification number, a 17-character number marked “VIN” that you can usually find on the interior of the driver’s door or on the closest dashboard.\u003c/p>\n\u003cp>\u003cstrong>Do ITIN holders qualify?\u003c/strong> Potentially, as the IRS does not require having a Social Security number to claim this credit.\u003c/p>\n\u003ch2>No e-file and longer wait times to receive refunds without direct deposit\u003c/h2>\n\u003cp>Last November, the IRS announced that it would \u003ca href=\"https://www.cnet.com/tech/services-and-software/irs-ends-free-direct-file-tax-program-best-alternatives/\">end its Direct File Tool\u003c/a>, which allowed taxpayers to file directly for free without needing the help of a tax professional or an online tax service.\u003c/p>\n\u003cp>You can still \u003ca href=\"https://www.kqed.org/news/11909786/how-to-find-free-tax-help-near-you-and-prepare-everything-you-need-for-your-appointment\">find free tax help from a community organization\u003c/a> certified by the IRS Volunteer Income Tax Assistance program. Many VITA sites offer assistance in Spanish, Cantonese, Tagalog, Vietnamese and other languages, and some also offer unscheduled walk-in appointments. Find the VITA site closest to you using United Way Bay Area’s \u003ca href=\"https://uwba.org/what-we-do/free-tax-help/#fthMap\">interactive map\u003c/a>.\u003c/p>\n\u003cp>The IRS is also \u003ca href=\"https://www.irs.gov/refunds/get-your-refund-faster-tell-irs-to-direct-deposit-your-refund-to-one-two-or-three-accounts\">strongly encouraging filers\u003c/a> to sign up for direct deposit to receive their refund. Taxpayers can still request to receive their refund in the mail as a check, but that may end up taking a lot longer, Sage said.\u003c/p>\n\u003cp>“We’re really encouraging people who don’t have a bank account to sign up for one,” she said, “so they can get direct deposit and access that money quicker.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> government officials are calling for refund checks following Friday’s Supreme Court ruling slapping down President \u003ca href=\"https://www.kqed.org/news/tag/donald-trump\">Donald Trump\u003c/a>’s unilateral tariffs.\u003c/p>\n\u003cp>The court’s 6-3 decision found that Trump’s imposition of tariffs under the International Emergency Economic Powers Act (IEEPA) was illegal. The decision followed a year of market anxiety and global tensions over the sweeping economic changes.\u003c/p>\n\u003cp>Trump was quick to attack the ruling, saying on Friday that he was “absolutely ashamed” of the court’s decision, and has dismissed calls for refunds. The president said he is seeking to reimpose a global 10% tariff through other means.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“These tariffs were nothing more than an illegal cash grab that drove up prices and hurt working families, so you could wreck longstanding alliances and extort them,” Gov. Gavin Newsom said in a statement on Friday after the ruling. “Every dollar unlawfully taken must be refunded immediately — with interest. Cough up!”\u003c/p>\n\u003cp>The court ruling did not say whether or how businesses are entitled to refunds.\u003c/p>\n\u003cp>During a press conference on Friday, Attorney General Rob Bonta said that those seeking claims could attempt to go through the Court of International Trade.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“California is going to remain vigilant as the refund process moves forward to ensure that businesses harmed by these illegal tariffs receive the relief that they’re owed,” Bonta said.\u003c/p>\n\u003cp>A recent report from a U.S. Senate committee found that American consumers have paid tens of billions of dollars in tariff costs over the past year, averaging more than \u003ca href=\"https://www.jec.senate.gov/public/index.cfm/democrats/press-releases?ID=9E4D02A7-A9B3-4307-A11D-D44F6C1A60F8\">$1,700 per family\u003c/a>. Businesses across the Bay Area and the country have \u003ca href=\"https://www.kqed.org/news/12034827/bay-area-business-already-tough-trumps-tariffs-preparing-pain\">struggled\u003c/a> to shoulder the\u003ca href=\"https://www.kqed.org/news/12025963/bay-area-businesses-brace-higher-import-costs-trumps-new-tariffs\"> rising costs of international goods\u003c/a>, from construction materials to toilet paper.\u003c/p>\n\u003cp>“We’ve got the largest port infrastructure in the nation. We are the fourth-largest economy in the world. We do trade with pretty much every major region of the world that you can think of. This is big,” Xavier Becerra, a former U.S. Health and Human Services secretary, who is now running for California governor, told KQED. “Thank god we now have a ruling that at least tells us that Donald Trump can’t cause this chaos with his tariff mania.”[aside postID=news_12064613 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/GettyImages-2209401664-1020x718.jpg']But officials at the Port of Oakland, one of the biggest import and export hubs on the West Coast, took a cautious view of Friday’s ruling.\u003c/p>\n\u003cp>“We expect this will not be the final word on trade and tariffs,” said Bryan Brandes, maritime director at the Port of Oakland. “Our trade community seeks stability and certainty, as increased volume at the Port of Oakland means increased prosperity across the region.”\u003c/p>\n\u003cp>Total imports at the Port of Oakland were down in some months in 2025, but overall, the terminal had a slight increase from September 2024 to September 2025.\u003c/p>\n\u003cp>In last month’s State of the Port address, Executive Director Kristi McKenney said maritime operations remained steady despite short-term dips.\u003c/p>\n\u003cp>Tariffs imposed under IEEPA were projected to cost California’s economy $25 billion and result in the loss of over 64,000 jobs, according to data from the Attorney General’s office.\u003c/p>\n\u003cp>The order comes after several states, including \u003ca href=\"https://www.kqed.org/news/12036199/trumps-tariffs-could-wreck-californias-economy-the-state-is-suing\">California, sued the Trump administration\u003c/a> in April 2025 for abuse of power by issuing the tariffs without congressional approval.\u003c/p>\n\u003cp>Tariffs “have been creating chaos and uncertainty. They have been raising costs for Americans, everyday consumers, as well as businesses,” Bonta said. “Today is a day for affordability, something that Americans and Californians have been screaming for, for months now.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/scottshafer\">\u003cem>Scott Shafer\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"https://www.kqed.org/news/tag/california\">California\u003c/a> government officials are calling for refund checks following Friday’s Supreme Court ruling slapping down President \u003ca href=\"https://www.kqed.org/news/tag/donald-trump\">Donald Trump\u003c/a>’s unilateral tariffs.\u003c/p>\n\u003cp>The court’s 6-3 decision found that Trump’s imposition of tariffs under the International Emergency Economic Powers Act (IEEPA) was illegal. The decision followed a year of market anxiety and global tensions over the sweeping economic changes.\u003c/p>\n\u003cp>Trump was quick to attack the ruling, saying on Friday that he was “absolutely ashamed” of the court’s decision, and has dismissed calls for refunds. The president said he is seeking to reimpose a global 10% tariff through other means.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“These tariffs were nothing more than an illegal cash grab that drove up prices and hurt working families, so you could wreck longstanding alliances and extort them,” Gov. Gavin Newsom said in a statement on Friday after the ruling. “Every dollar unlawfully taken must be refunded immediately — with interest. Cough up!”\u003c/p>\n\u003cp>The court ruling did not say whether or how businesses are entitled to refunds.\u003c/p>\n\u003cp>During a press conference on Friday, Attorney General Rob Bonta said that those seeking claims could attempt to go through the Court of International Trade.\u003c/p>\n\u003cfigure id=\"attachment_12063671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12063671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/11/RobBontaAP-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">California Attorney General Rob Bonta speaks to reporters as Arizona Attorney General Kris Mayes, left, and Oregon Attorney General Dan Rayfield, right, listen outside the Supreme Court on Wednesday, Nov. 5, 2025, in Washington, D.C. \u003ccite>(Mark Schiefelbein/AP Photo)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“California is going to remain vigilant as the refund process moves forward to ensure that businesses harmed by these illegal tariffs receive the relief that they’re owed,” Bonta said.\u003c/p>\n\u003cp>A recent report from a U.S. Senate committee found that American consumers have paid tens of billions of dollars in tariff costs over the past year, averaging more than \u003ca href=\"https://www.jec.senate.gov/public/index.cfm/democrats/press-releases?ID=9E4D02A7-A9B3-4307-A11D-D44F6C1A60F8\">$1,700 per family\u003c/a>. Businesses across the Bay Area and the country have \u003ca href=\"https://www.kqed.org/news/12034827/bay-area-business-already-tough-trumps-tariffs-preparing-pain\">struggled\u003c/a> to shoulder the\u003ca href=\"https://www.kqed.org/news/12025963/bay-area-businesses-brace-higher-import-costs-trumps-new-tariffs\"> rising costs of international goods\u003c/a>, from construction materials to toilet paper.\u003c/p>\n\u003cp>“We’ve got the largest port infrastructure in the nation. We are the fourth-largest economy in the world. We do trade with pretty much every major region of the world that you can think of. This is big,” Xavier Becerra, a former U.S. Health and Human Services secretary, who is now running for California governor, told KQED. “Thank god we now have a ruling that at least tells us that Donald Trump can’t cause this chaos with his tariff mania.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But officials at the Port of Oakland, one of the biggest import and export hubs on the West Coast, took a cautious view of Friday’s ruling.\u003c/p>\n\u003cp>“We expect this will not be the final word on trade and tariffs,” said Bryan Brandes, maritime director at the Port of Oakland. “Our trade community seeks stability and certainty, as increased volume at the Port of Oakland means increased prosperity across the region.”\u003c/p>\n\u003cp>Total imports at the Port of Oakland were down in some months in 2025, but overall, the terminal had a slight increase from September 2024 to September 2025.\u003c/p>\n\u003cp>In last month’s State of the Port address, Executive Director Kristi McKenney said maritime operations remained steady despite short-term dips.\u003c/p>\n\u003cp>Tariffs imposed under IEEPA were projected to cost California’s economy $25 billion and result in the loss of over 64,000 jobs, according to data from the Attorney General’s office.\u003c/p>\n\u003cp>The order comes after several states, including \u003ca href=\"https://www.kqed.org/news/12036199/trumps-tariffs-could-wreck-californias-economy-the-state-is-suing\">California, sued the Trump administration\u003c/a> in April 2025 for abuse of power by issuing the tariffs without congressional approval.\u003c/p>\n\u003cp>Tariffs “have been creating chaos and uncertainty. They have been raising costs for Americans, everyday consumers, as well as businesses,” Bonta said. “Today is a day for affordability, something that Americans and Californians have been screaming for, for months now.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/scottshafer\">\u003cem>Scott Shafer\u003c/em>\u003c/a>\u003cem> contributed to this report.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "lack-of-approved-child-care-providers-may-slow-rollout-of-san-franciscos-expanded-subsidies",
"title": "Lack of Approved Child Care Providers May Slow Rollout of San Francisco’s Expanded Subsidies",
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"content": "\u003cp>When Daniel Zimmerman heard that \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> would offer free or low-cost child care to more families, he went online to make sure he and his wife qualify for a discount and started dreaming about having another baby.\u003c/p>\n\u003cp>For the last few years, the couple has been paying about $3,500 per month to send their children, ages 2 and 5, to a Spanish immersion preschool. Zimmerman said even though they earn six figures — he’s a nurse, and she’s a dietician — keeping up with the high cost of child care leaves them “basically in the red every month.”\u003c/p>\n\u003cp>“We’re not saving money, but we figured, especially when they’re young, we’ll just weather the storm until they get into public school,” he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The prospect of getting financial aid made him think they could raise three kids in the city. But he may need to brace for some snags when he starts looking for child care.\u003c/p>\n\u003cp>Under guidelines set by the city Department of Early Childhood, income-eligible families can only select from nearly 600 child care programs within a pre-approved network. That might limit parents’ choices at a time when San Francisco is \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">expanding child care subsidies\u003c/a> to middle-income earners as part of a broader push to make the city affordable for families.\u003c/p>\n\u003cp>Last month, Mayor Daniel Lurie announced that a family of four making less than $234,000 a year can get free child care, and starting in July, those earning up to $312,000 annually will qualify for a \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/ELFA-Center-FCC-Rates-FY25-26.pdf\">50% discount\u003c/a>. The changes put San Francisco ahead of other major cities in offering nearly universal access to child care.\u003c/p>\n\u003cfigure id=\"attachment_12071945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Children play at an in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Up to 12,000 kids under age 5 will be eligible for the newly expanded subsidies — though fewer than half are expected to enroll — paid by \u003ca href=\"https://www.kqed.org/news/11948690/business-tax-provides-crucial-funding-for-early-childhood-education-and-care-in-san-francisco\">funds from Baby Prop C, a 3.5% tax on commercial property leases\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are excited and have a lot of questions,” said Mark Ryle, CEO of Wu Yee Children’s Services, an agency contracted by the city to refer families who qualify for subsidies to child care providers with available spaces. “We’ve seen a pretty significant uptick in inquiries around the tuition credit program.”\u003c/p>\n\u003cp>Some families are discovering, though, that getting public funding for child care comes with a catch.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>The early years matter. Tell us what you want to learn about early childhood education and care by \u003c/em>\u003c/strong>\u003ca href=\"https://survey.alchemer.com/s3/8658266/ChildhoodAudience\">\u003cstrong>\u003cem>clicking here\u003c/em>\u003c/strong>\u003c/a>\u003cstrong>\u003cem>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>When Danielle Eichenbaum learned she qualified for the city’s subsidized child care, her toddler was already enrolled in Daycare Bumblebee in the West Portal neighborhood. She wanted him to stay — not only with the caregivers he already bonded with, but because they were teaching him Russian and exposing him to music, karate and other enriching activities.[aside postID=news_12069711 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260115-SFCHILDCARESUBSIDIES00057_TV-KQED.jpg']But the day care wasn’t part of the city-funded network, called Early Learning for All, or ELFA.\u003c/p>\n\u003cp>“I cried when we left. It was such a wonderful program,” she said. “His program now is great, too, but I miss the other one.”\u003c/p>\n\u003cp>Bumblebee’s owner, Lyuba Schkolnik, decided to join ELFA to help Eichenbaum. But she soon discovered the process could take more than a year, requiring her to complete several early childhood education classes and undergo evaluations to determine if her program meets the city’s \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/Quality-Standard_Updated_052125.pdf\">quality standards\u003c/a>.\u003c/p>\n\u003cp>Schkolnik, who left a marketing career to open her day care, didn’t mind taking the classes and hopes to get in. Joining the network comes with perks: Last year, in-home day care owners like her got $16,000 stipends to help them earn a living wage, and $12,000 to boost their assistants’ pay.\u003c/p>\n\u003cp>“But the fact it takes so long for someone to become a provider within the system is a little bit disheartening because the [expanded subsidies] are supposed to launch shortly, and we want to help families,” she said.\u003c/p>\n\u003cp>Other parents expressed frustration over a policy that prohibits placing a deposit to hold space at their preferred day care, which is a standard practice in private-pay programs, where families often compete for scarce infant-care slots. Ryle said this assures fair access for everyone.\u003c/p>\n\u003cp>Eichenbaum said that while she understood the system’s equitable goals, she worries the high standards to join ELFA are making it too hard for providers like Schkolnik to participate in the system and for parents like her to get the child care that works for them.\u003c/p>\n\u003cfigure id=\"attachment_12071946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Lyuba Shkolnik teaches children how to bake muffins at her in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Their goals are so lofty that they don’t look at the real-world impact,” she said. “They are letting the perfect be the enemy of the good.”\u003c/p>\n\u003cp>Inside City Hall, two members of the Board of Supervisors want the early childhood department to speed things up for providers who want to join ELFA. They worry that when the subsidies expand, the waitlist for child care will grow.\u003c/p>\n\u003cp>“Do I want to go faster than they probably feel comfortable with? Of course I do,” Supervisor Stephen Sherrill said. “I think we can expand the system without sacrificing quality.”\u003c/p>\n\u003cp>Supervisor Myrna Melgar said she’d like to see a simpler and more accessible system.[aside postID=news_12070762 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/240911-CHILDCARE-REAX-MD-01_qed.jpg']“There are multiple things that go into the decision to pick a provider. It’s how you feel. Sometimes it’s cultural and language competence, sometimes it is proximity to your home or work. And so on top of it, to layer a bunch of other things for eligibility, it makes it difficult and complicated,” she said.\u003c/p>\n\u003cp>Ingrid Mezquita, director of the Department of Early Childhood, said the city is carefully building out the system, adding more ELFA sites and infant and toddler care slots in neighborhoods that need them most. Depending on their qualifications, she said, some providers can “easily whisk through in less than three months and some programs may take a little longer.”\u003c/p>\n\u003cp>“We need to have those kinds of quality assurances because, at the end of the day, our accountability and our responsibility is to that child and to that family and the programs that do come on board and do enroll in this public funding support also prescribe to that and have that shared accountability with us,” she said.\u003c/p>\n\u003cp>Over the past three years, the city used unspent funds that accrued when it was fighting a taxpayer group’s lawsuit over Baby Prop C to clear the waitlist for lower-income families who needed child care, boost wages for more than 3,000 early educators, who have historically been underpaid, and support their professional development. Those funds are expected to run out in six years.\u003c/p>\n\u003cp>As a result, the city-funded child care programs are serving more than 9,000 kids, have a lower staff turnover rate than the state average, and children’s kindergarten readiness has gone up, Mezquita said.\u003c/p>\n\u003cfigure id=\"attachment_12071947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shoes line a cubby at Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>About 700 children are currently on the wait list for care, though there are about 1,000 available spaces. One reason for the discrepancy is that there aren’t enough infant- and toddler-care slots to meet demand, or the open slots don’t match families’ preferred schedule, location or language, she said.\u003c/p>\n\u003cp>“We have expanded access, but the only thing that is a little bit of an art and a science — mostly art — to pinpoint is the preferences of families,” she said at a recent Board of Supervisors hearing.\u003c/p>\n\u003cp>The Department of Early Childhood estimates that ongoing revenue from the commercial rent tax can pay for the expanded subsidies. But the department cautions that it may not cover the program’s full cost down the road if the commercial real estate market softens.\u003c/p>\n\u003cp>Mezquita said she’s hopeful San Francisco’s experiment will demonstrate that it can be scaled up and funded with state dollars. The city was first to offer free preschool for 4-year-olds in 2005, and this year, California expanded transitional kindergarten for all children who turn 4 by Sept. 1.\u003c/p>\n\u003cp>“We are building a universal system. How we’re designing it is also taking into account that eventually, yes, we also need the partnership with the state to be able to not only expand it, but also make it widely available,” she said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>When Daniel Zimmerman heard that \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> would offer free or low-cost child care to more families, he went online to make sure he and his wife qualify for a discount and started dreaming about having another baby.\u003c/p>\n\u003cp>For the last few years, the couple has been paying about $3,500 per month to send their children, ages 2 and 5, to a Spanish immersion preschool. Zimmerman said even though they earn six figures — he’s a nurse, and she’s a dietician — keeping up with the high cost of child care leaves them “basically in the red every month.”\u003c/p>\n\u003cp>“We’re not saving money, but we figured, especially when they’re young, we’ll just weather the storm until they get into public school,” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The prospect of getting financial aid made him think they could raise three kids in the city. But he may need to brace for some snags when he starts looking for child care.\u003c/p>\n\u003cp>Under guidelines set by the city Department of Early Childhood, income-eligible families can only select from nearly 600 child care programs within a pre-approved network. That might limit parents’ choices at a time when San Francisco is \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">expanding child care subsidies\u003c/a> to middle-income earners as part of a broader push to make the city affordable for families.\u003c/p>\n\u003cp>Last month, Mayor Daniel Lurie announced that a family of four making less than $234,000 a year can get free child care, and starting in July, those earning up to $312,000 annually will qualify for a \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/ELFA-Center-FCC-Rates-FY25-26.pdf\">50% discount\u003c/a>. The changes put San Francisco ahead of other major cities in offering nearly universal access to child care.\u003c/p>\n\u003cfigure id=\"attachment_12071945\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071945\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00075_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Children play at an in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Up to 12,000 kids under age 5 will be eligible for the newly expanded subsidies — though fewer than half are expected to enroll — paid by \u003ca href=\"https://www.kqed.org/news/11948690/business-tax-provides-crucial-funding-for-early-childhood-education-and-care-in-san-francisco\">funds from Baby Prop C, a 3.5% tax on commercial property leases\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are excited and have a lot of questions,” said Mark Ryle, CEO of Wu Yee Children’s Services, an agency contracted by the city to refer families who qualify for subsidies to child care providers with available spaces. “We’ve seen a pretty significant uptick in inquiries around the tuition credit program.”\u003c/p>\n\u003cp>Some families are discovering, though, that getting public funding for child care comes with a catch.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>The early years matter. Tell us what you want to learn about early childhood education and care by \u003c/em>\u003c/strong>\u003ca href=\"https://survey.alchemer.com/s3/8658266/ChildhoodAudience\">\u003cstrong>\u003cem>clicking here\u003c/em>\u003c/strong>\u003c/a>\u003cstrong>\u003cem>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>When Danielle Eichenbaum learned she qualified for the city’s subsidized child care, her toddler was already enrolled in Daycare Bumblebee in the West Portal neighborhood. She wanted him to stay — not only with the caregivers he already bonded with, but because they were teaching him Russian and exposing him to music, karate and other enriching activities.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But the day care wasn’t part of the city-funded network, called Early Learning for All, or ELFA.\u003c/p>\n\u003cp>“I cried when we left. It was such a wonderful program,” she said. “His program now is great, too, but I miss the other one.”\u003c/p>\n\u003cp>Bumblebee’s owner, Lyuba Schkolnik, decided to join ELFA to help Eichenbaum. But she soon discovered the process could take more than a year, requiring her to complete several early childhood education classes and undergo evaluations to determine if her program meets the city’s \u003ca href=\"https://provider.sfdec.org/wp-content/uploads/Quality-Standard_Updated_052125.pdf\">quality standards\u003c/a>.\u003c/p>\n\u003cp>Schkolnik, who left a marketing career to open her day care, didn’t mind taking the classes and hopes to get in. Joining the network comes with perks: Last year, in-home day care owners like her got $16,000 stipends to help them earn a living wage, and $12,000 to boost their assistants’ pay.\u003c/p>\n\u003cp>“But the fact it takes so long for someone to become a provider within the system is a little bit disheartening because the [expanded subsidies] are supposed to launch shortly, and we want to help families,” she said.\u003c/p>\n\u003cp>Other parents expressed frustration over a policy that prohibits placing a deposit to hold space at their preferred day care, which is a standard practice in private-pay programs, where families often compete for scarce infant-care slots. Ryle said this assures fair access for everyone.\u003c/p>\n\u003cp>Eichenbaum said that while she understood the system’s equitable goals, she worries the high standards to join ELFA are making it too hard for providers like Schkolnik to participate in the system and for parents like her to get the child care that works for them.\u003c/p>\n\u003cfigure id=\"attachment_12071946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00137_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Lyuba Shkolnik teaches children how to bake muffins at her in-home child care business called Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Their goals are so lofty that they don’t look at the real-world impact,” she said. “They are letting the perfect be the enemy of the good.”\u003c/p>\n\u003cp>Inside City Hall, two members of the Board of Supervisors want the early childhood department to speed things up for providers who want to join ELFA. They worry that when the subsidies expand, the waitlist for child care will grow.\u003c/p>\n\u003cp>“Do I want to go faster than they probably feel comfortable with? Of course I do,” Supervisor Stephen Sherrill said. “I think we can expand the system without sacrificing quality.”\u003c/p>\n\u003cp>Supervisor Myrna Melgar said she’d like to see a simpler and more accessible system.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“There are multiple things that go into the decision to pick a provider. It’s how you feel. Sometimes it’s cultural and language competence, sometimes it is proximity to your home or work. And so on top of it, to layer a bunch of other things for eligibility, it makes it difficult and complicated,” she said.\u003c/p>\n\u003cp>Ingrid Mezquita, director of the Department of Early Childhood, said the city is carefully building out the system, adding more ELFA sites and infant and toddler care slots in neighborhoods that need them most. Depending on their qualifications, she said, some providers can “easily whisk through in less than three months and some programs may take a little longer.”\u003c/p>\n\u003cp>“We need to have those kinds of quality assurances because, at the end of the day, our accountability and our responsibility is to that child and to that family and the programs that do come on board and do enroll in this public funding support also prescribe to that and have that shared accountability with us,” she said.\u003c/p>\n\u003cp>Over the past three years, the city used unspent funds that accrued when it was fighting a taxpayer group’s lawsuit over Baby Prop C to clear the waitlist for lower-income families who needed child care, boost wages for more than 3,000 early educators, who have historically been underpaid, and support their professional development. Those funds are expected to run out in six years.\u003c/p>\n\u003cp>As a result, the city-funded child care programs are serving more than 9,000 kids, have a lower staff turnover rate than the state average, and children’s kindergarten readiness has gone up, Mezquita said.\u003c/p>\n\u003cfigure id=\"attachment_12071947\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071947\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260130-SFCHILDCAREACCESS00152_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Shoes line a cubby at Daycare Bumblebee in San Francisco on Jan. 30, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>About 700 children are currently on the wait list for care, though there are about 1,000 available spaces. One reason for the discrepancy is that there aren’t enough infant- and toddler-care slots to meet demand, or the open slots don’t match families’ preferred schedule, location or language, she said.\u003c/p>\n\u003cp>“We have expanded access, but the only thing that is a little bit of an art and a science — mostly art — to pinpoint is the preferences of families,” she said at a recent Board of Supervisors hearing.\u003c/p>\n\u003cp>The Department of Early Childhood estimates that ongoing revenue from the commercial rent tax can pay for the expanded subsidies. But the department cautions that it may not cover the program’s full cost down the road if the commercial real estate market softens.\u003c/p>\n\u003cp>Mezquita said she’s hopeful San Francisco’s experiment will demonstrate that it can be scaled up and funded with state dollars. The city was first to offer free preschool for 4-year-olds in 2005, and this year, California expanded transitional kindergarten for all children who turn 4 by Sept. 1.\u003c/p>\n\u003cp>“We are building a universal system. How we’re designing it is also taking into account that eventually, yes, we also need the partnership with the state to be able to not only expand it, but also make it widely available,” she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”[aside postID=news_12072256 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00339_TV-KQED.jpg']A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>In the narrow street of \u003ca href=\"https://www.kqed.org/news/tag/san-jose\">San José\u003c/a>’s San Pedro Square, the rhythmic thud of beer kegs hitting the pavement serves as the unofficial countdown to \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> weekend.\u003c/p>\n\u003cp>For San José, the coming days are about more than just the \u003ca href=\"https://www.kqed.org/news/12071931/the-super-bowl-\">big game\u003c/a>; they’re a high-stakes test of downtown’s post-pandemic recovery — which outpaced San Francisco and Oakland — and its ability to host a national event.\u003c/p>\n\u003cp>From local kitchens to regional transit command centers, the South Bay is on an emergency operational footing to welcome a massive influx of out-of-town visitors.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The scale of preparation is visible across downtown, where security and barricades now mark \u003ca href=\"https://www.kqed.org/news/12072093/how-the-super-bowl-will-affect-the-south-bay\">street closures\u003c/a> and game-day decorations line bar windows.\u003c/p>\n\u003cp>One of \u003ca href=\"https://sj26.sanjose.org/the-big-game\">three major events\u003c/a> downtown will be the San Pedro Superfest, a three-day massive street activation for fans to enjoy music, vendors and drink throughout a designated “entertainment zone” that allows businesses to sell to-go alcoholic beverages.\u003c/p>\n\u003cp>For the dozens of eateries at the San Pedro Square Market, such as the Old Wagon Saloon and Grill, which has anchored a corner of San Pedro Street for nearly two decades, the weekend requires a doubling of resources. Sonny Walters, the saloon’s owner, said he is preparing for up to a thousand people to pass through his doors each day.\u003c/p>\n\u003cfigure id=\"attachment_12072764\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072764 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2820-KQED-2-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Walters noted that successful management of such a crowd starts in the kitchen, particularly when the menu relies on labor-intensive smoked meats. To keep up with demand for ribs, brisket and pulled pork, Walters plans to start ramping up his smokers early Saturday morning.\u003c/p>\n\u003cp>He has also increased his food and beverage orders to nearly three times his normal weekend volume, and his patio has already been booked for a private event by a massive Seahawks fan club.\u003c/p>\n\u003cp>“Honestly, the block party is pretty exciting,” Walters said. “It’s going to be foot traffic, a lot of out-of-towners, we get to showcase what we do. We’re hoping that San José is a hub and we get the traffic from Santa Clara to here.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A few doors down at Pizza Bocca Lupo, shift lead Charlotte Tavernise said that because the small pizzeria makes every pie to order, there is no way to pre-cook the inventory. Instead, the strategy involves filling every available storage container and ensuring the wood-fired ovens are at peak temperature from open to close.\u003c/p>\n\u003cp>The shop expected its heaviest crowds on Friday and Saturday as tourists explore the downtown core before heading toward Levi’s Stadium on Sunday.\u003c/p>\n\u003cp>“I was just telling one of my co-workers, let’s prep as though we’re going to get hit by a hurricane, and make sure we use all of the containers, fill everything. Expect it to be just busy, open to close,” Tavernise said.\u003c/p>\n\u003cp>She noted that the shop has doubled its typical staffing levels, even during the mid-afternoon hours that are usually quiet, to ensure a sudden wave of fans doesn’t catch them off guard.\u003c/p>\n\u003cp>John Burroughs, operations manager at San Pedro Square Market, said this is the first time the area has experimented with an entertainment zone.\u003c/p>\n\u003cp>“We’re excited for the potential for that, and allowing guests to go into the activation with their beverage,” Burroughs said.\u003c/p>\n\u003cfigure id=\"attachment_12072763\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072763 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/A79A2670-KQED-2_1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jaxon Moreno prepares pizzas at Pizza Bocca Lupo in San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>With over 20 screens dedicated to the game and many entry points to the market, Burroughs has hired extra security and staff. He noted that while the market is used to large crowds because of the nearby SAP Center, the Super Bowl brings a different level of logistical challenges.\u003c/p>\n\u003cp>“This is kind of where the market shines, and our merchants here are very, very adept at handling this kind of crowd flow,” Burroughs said.\u003c/p>\n\u003cp>The market will also be hosting several private corporate activations throughout the weekend. Burroughs, who has watched the downtown area change over the last 11 years, said the current trajectory of foot traffic suggests the neighborhood is finally reclaiming its pre-pandemic vibrancy.\u003c/p>\n\u003cfigure id=\"attachment_12072749\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072749 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-SOUTH-BAY-VENDORS-MD-04-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Our foot traffic is still increasing year over year,” Burroughs said. “Everything’s going in the right direction as we have seen.”\u003c/p>\n\u003cp>Managing the movement of these crowds falls largely on the Santa Clara Valley Transportation Authority. VTA spokesperson Stacey Hendler Ross said the agency expects to transport roughly 25,000 fans to and from the stadium on Sunday alone.\u003c/p>\n\u003cp>To meet that demand, VTA is adding 22 extra three-car trains to its regular service. Hendler Ross said this represents a significant increase from 2016, when the region hosted Super Bowl 50 and saw roughly half that number of riders.\u003c/p>\n\u003cfigure id=\"attachment_12072762\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072762 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/260206-South-Bay-Vendors-MD-08-KQED-1-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">People in the patio at the San Pedro Square Market in San José on Feb. 6, 2026. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s going to be awesome. It’s going to be so much easier this time than it was 10 years ago,” Hendler Ross said.\u003c/p>\n\u003cp>While the stadium is the primary destination, Hendler Ross noted the plan is designed to support the entire system, especially those traveling to downtown events or connecting to other parts of the Bay Area. She added that the agency is also facilitating travel for fans heading up to San Francisco, as VTA connects with Caltrain in Mountain View.\u003c/p>\n\u003cp>VTA will also have 130 “game-day ambassadors” in blue vests stationed at strategic hubs to help out-of-towners navigate the Transit app and the Clipper card system.\u003c/p>\n\u003cp>“The one thing that we always remind people about when they’re going to big events anywhere in the city or to the stadium is to try and plan early,” she said.\u003c/p>\n\u003cp>Carlos Velazquez, a spokesperson for the city’s Office of Economic Development, noted that while there are over 108,000 public and private parking spots available in the downtown area, with some street closures, the city is encouraging use of public transit.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "a-decade-on-the-bay-area-is-hosting-another-super-bowl-how-have-prices-changed-since-2016",
"title": "A Decade on, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016?",
"publishDate": 1770465652,
"format": "standard",
"headTitle": "A Decade on, the Bay Area Is Hosting Another Super Bowl. How Have Prices Changed Since 2016? | KQED",
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"content": "\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\n\u003cp>https://twitter.com/spaceashes/status/2015670842106003680?s=46&t=7BBzFwo6eYLzJIVfAlumEQ\u003c/p>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Nl_Qyk9DSUw\u003c/p>\n\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.[aside postID=news_12071211 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_010_QED-KQED.jpg']This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Alongside \u003cem>Heated Rivalry\u003c/em> rewatches and furious posts about \u003ca href=\"https://www.rollingstone.com/culture/culture-features/harry-styles-tour-blood-tickets-1235505811/\">the price of Harry Styles tickets\u003c/a>, you may have noticed a nostalgic \u003ca href=\"https://www.npr.org/2026/01/16/nx-s1-5680084/why-reliving-2016-is-the-new-social-media-trend\">“me in 2016” micro-trend\u003c/a> while scrolling social media in the last few weeks.\u003c/p>\n\u003cp>From your friends’ \u003ca href=\"https://www.thecut.com/article/what-do-we-really-miss-about-2016-photos.html\">VSCO-filtered throwback photos\u003c/a> featuring leggings and black mesh tops to \u003ca href=\"https://www.teenvogue.com/story/best-evil-kermit-memes\">“evil Kermit” memes\u003c/a> and Vine compilations, many of our feeds were briefly overtaken by odes to a so-called simpler time a decade ago (This reporter remains baffled by the longing: This was the year Carrie Fisher died, after all).\u003c/p>\n\u003cp>2016 was also the year the Bay Area \u003cem>last \u003c/em>hosted a \u003ca href=\"https://www.nfl.com/photos/super-bowl-50-0ap3000000633830#f7085554-9f49-43cf-b017-aba23ab28a01\">Super Bowl\u003c/a>, which saw the Denver Broncos beat the Carolina Panthers and Coldplay as the halftime show with Beyoncé and Bruno Mars.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>This Sunday, the NFL’s biggest game is returning to our region once again with Super Bowl LX at Santa Clara’s Levi’s Stadium, featuring the Seattle Seahawks, the New England Patriots and \u003ca href=\"https://www.kqed.org/arts/13986280/bad-bunny-bay-area-imoact-sol-food-mural-pinatas-super-bowl-mission-district\">a halftime show by Bad Bunny\u003c/a>.\u003c/p>\n\u003cp>With the universe seemingly insisting in this moment on us casting our minds back a decade earlier, there’s one aspect that’s hard to ignore: the affordability crisis that’s \u003ca href=\"https://www.kqed.org/affordability\">hit the Bay Area particularly hard\u003c/a>, and just how much prices have risen since 2016.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>But how simple \u003cem>is \u003c/em>it to compare how much cheaper — or not — everyday items were back then, and how much prices have actually changed?\u003c/p>\n\u003cp>In the spirit of \u003ca href=\"https://en.wikipedia.org/wiki/2026_is_the_new_2016\">2026 being the new 2016\u003c/a>, let’s take a deep dive.\u003c/p>\n\u003ch2>First off, what’s the best way to look at changing prices over the years?\u003c/h2>\n\u003cp>To get an accurate impression of whether something has become more expensive, beyond the changing numbers, it’s important to account for inflation.\u003c/p>\n\u003cp>And according to Ricky Volpe, professor of Agribusiness at California Polytechnic State University, this makes the \u003ca href=\"https://www.irp.wisc.edu/resources/what-is-the-consumer-price-index-and-how-is-it-used/\">Consumer Price Index\u003c/a> (CPI) — which measures price changes over time and serves as a key indicator of inflation — a good baseline for assessing increases.\u003c/p>\n\u003cfigure id=\"attachment_12067357\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12067357\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/12/251113-SNAPDELAYSFEATURE01284_TV-KQED_1-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A commuter holds her groceries from the Alameda Food Bank at the 12th Street BART Station in Oakland on Nov. 14, 2025. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“All Items” is \u003ca href=\"https://fred.stlouisfed.org/series/CPIAUCSL\">an index category\u003c/a> that encompasses a huge variety of U.S. consumer spending, from groceries to education to entertainment — and CPI “is grounded in the value of the U.S. Dollar,” said Volpe. “And that can serve as a benchmark for saying, ‘Okay, this is what’s been going on economy-wide.’”\u003c/p>\n\u003cp>From 2016 to 2025 (the most recent year for which data is available), the CPI has gone up 34.14%, said Volpe.\u003c/p>\n\u003cp>Meaning that relative to the value of the dollar, “anything that’s gone up faster than that has become less affordable,” he said.\u003c/p>\n\u003ch2>\u003cstrong>What about the price of groceries?\u003c/strong>\u003c/h2>\n\u003cp>“The last 10 years encapsulate quite a roller coaster ride in food prices in the US,” Volpe said.\u003c/p>\n\u003cp>In 2016, food prices actually \u003cem>decreased \u003c/em>— something “we do not see that often in the U.S.,” he said. “Inflation is the name of the game.”\u003c/p>\n\u003cp>After 2016, food prices “started to tip up,” said Volpe — and then came COVID-19. The pandemic ushered in record food price inflation in 2021 and 2022, which remains top of mind for many U.S. consumers, he said.\u003c/p>\n\u003cfigure id=\"attachment_12030659\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12030659 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1536x1025.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250308_BESANS-MARKET_DMB_00903-KQED-1920x1281.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Besan’s International Market in San Bruno on March 8, 2025. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The current administration has \u003ca href=\"https://www.nytimes.com/2026/01/14/business/food-prices-tariffs-trump.html\">a talking point that grocery prices are going down\u003c/a>. That is not true,” Volpe said. “But what \u003cem>is \u003c/em>true is that food prices are behaving largely normally right now.”\u003c/p>\n\u003cp>Regardless, because food prices have never outright dropped since then, “any increases we see now, even modest ones, are on top of the food price inflation that hit Americans so hard over the last few years,” said Volpe. “So \u003ca href=\"https://www.kqed.org/news/12036654/2025-recession-indicator-meme-us-economy\">consumer sentiment\u003c/a> is very much down on food.”\u003c/p>\n\u003cp>Let’s look at the classic — and increasingly political — example of eggs: specifically, a dozen large grade A eggs. In 2016, the average cost nationwide was $1.68, according to data provided by Volpe.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Nl_Qyk9DSUw'\n title='//www.youtube.com/embed/Nl_Qyk9DSUw'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The 2025 average was $4.41 — a 161.59% increase, meaning these types of eggs have become \u003cem>less \u003c/em>affordable for Americans over this time period.\u003c/p>\n\u003cp>An increase more in line with the consumer price index would have seen 2025 eggs costing around $2.25 on average.\u003c/p>\n\u003cp>Elsewhere in the grocery aisles, white rice went from 72 cents per pound in 2016 to $1.05 in 2025 — a 46.43% increase.\u003c/p>\n\u003cfigure id=\"attachment_12072676\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072676 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-524459278-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Eggs sit in a container at Chip-In Farm in Bedford, Massachusetts, on Jan. 7, 2016. \u003ccite>(Dina Rudick/The Boston Globe via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>And how about a snack you’re likely to see at \u003ca href=\"https://www.kqed.org/news/12071772/where-to-watch-super-bowl-2026-san-francisco-bay-area-levis-stadium-bad-bunny-green-day-larussell-santa-clara\">a Super Bowl watch party\u003c/a>, like potato chips? In 2016, the average price for 16 ounces of chips was $4.46, according to CPI data provided by Volpe. By 2025, those chips were $6.70 — a 50.12% increase.\u003c/p>\n\u003cp>By comparison, a price more aligned with the CPI would be around $5.98. But something that might surprise you: A gallon of fresh whole milk has actually become somewhat \u003cem>more \u003c/em>affordable for Americans in this time period, relative to the U.S. dollar.\u003c/p>\n\u003cp>The 2016 average was $3.20, and the 2025 average was $4.07: a 26.97% increase, compared to the 34.14% rise in the Consumer Price Index.\u003c/p>\n\u003ch2>What about local prices here in the Bay Area?\u003c/h2>\n\u003cp>To look at more local examples here in the Bay Area, a few caveats are needed.\u003c/p>\n\u003cp>First, more localized data like this comes from different sources — meaning that because it may not match the exact timeline of the CPI increase, it won’t be an apples-to-apples comparison.\u003c/p>\n\u003cfigure id=\"attachment_11944934\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11944934\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/03/AP23086788063121-scaled-e1770414780894.jpg\" alt=\"A sign at a gas station shows very high gas prices, approaching $6 a gallon. The Bay Bridge can be scene in the background.\" width=\"1980\" height=\"1319\">\u003cfigcaption class=\"wp-caption-text\">The Bay Bridge rises behind the price board of a gas station in San Francisco on July 20, 2022. \u003ccite>(Jeff Chiu/AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Another thing to know: From 2016 to 2025, the Bay Area — measured as the San Francisco, Oakland and Hayward region — saw a \u003cem>slightly \u003c/em>lower increase in CPI than the national average, of 33.66% compared to that 34.14% increase nationwide.\u003c/p>\n\u003cp>But Volpe stressed that this “does not mean that costs or prices are comparable” between the Bay Area and the rest of the country. “It just means that the rate of change in prices or affordability has been \u003cem>comparable \u003c/em>between the Bay Area and the rest of the country.”\u003c/p>\n\u003cp>With that, let’s look at …\u003c/p>\n\u003cp>\u003cstrong>The price of a Golden Gate Bridge toll\u003c/strong>\u003c/p>\n\u003cp>The current \u003ca href=\"https://www.goldengate.org/bridge/tolls-payment/\">price of crossing the Golden Gate Bridge using FasTrak\u003c/a> with a car or a motorcycle, as of the most recent price increase in 2025, is $9.75. Back on \u003ca href=\"https://www.goldengate.org/bridge/history-research/statistics-data/traffic-toll-data/\">July 1, 2016\u003c/a>, the FasTrak toll price was $6.50.\u003c/p>\n\u003cfigure id=\"attachment_12072677\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072677\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg\" alt=\"\" width=\"1980\" height=\"1291\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-1036068114-1536x1002.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">A container ship under the Golden Gate Bridge. \u003ccite>(Andia/Universal Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>That’s a 50% increase, very much above the CPI increase — as a 2025 toll fare matching the CPI would be something more like $8.68.\u003c/p>\n\u003cp>\u003cstrong>The price of a BART fare\u003c/strong>\u003c/p>\n\u003cp>By now, you’re probably used to seeing \u003ca href=\"https://www.bart.gov/news/articles/2024/news20241126\">annual \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2023/news20231211-0\">announcements \u003c/a>\u003ca href=\"https://www.bart.gov/news/articles/2022/news20220614\">from BART\u003c/a> about fare increases, with \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">the most recent arriving Jan. 1\u003c/a>.\u003c/p>\n\u003cp>According to BART, the agency’s \u003ca href=\"https://www.bart.gov/news/articles/2025/news20251120\">“current funding model relies on passenger fares to pay for operations”\u003c/a> (which BART also described last month as “an outdated model that is no longer feasible due to remote work.”)\u003c/p>\n\u003cp>Between 2016 and 2026, there’s been a 36% increase in the average BART fare (which, remember, encompasses more time than the CPI). In January 2016, the average fare was $3.67, with a minimum fare of $1.95 and a maximum of $15.70.\u003c/p>\n\u003cfigure id=\"attachment_12044953\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12044953\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20241204-BART-JY-009_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Passengers wait to board BART at Daly City Station in Daly City, on Dec. 4, 2024. \u003ccite>(Juliana Yamada/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The \u003ca href=\"https://www.kqed.org/news/12040951/bart-raise-fares-again-deficit-looms\">current average fare\u003c/a> in 2026 has officially been updated to $4.98, according to a BART spokesperson in an email to KQED. This makes the latest price range of a journey on BART between $2.55 and $17.25.\u003c/p>\n\u003cp>As an aside, remember that in 2016, we had physical BART tickets made of paper, which were \u003ca href=\"https://www.bart.gov/news/articles/2023/news20230911\">phased out in late 2023\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The average rent in the Bay Area\u003c/strong>\u003c/p>\n\u003cp>This is a thornier example, since housing markets are more granular, and rental data has always been \u003ca href=\"https://www.sfchronicle.com/bayarea/article/The-S-F-Chronicle-s-guide-to-Bay-Area-housing-16441648.php\">somewhat tricky to get ahold of\u003c/a>. But you can’t talk about Bay Area prices without getting into rent, right?\u003c/p>\n\u003cp>For the purposes of our task, we’ll be referring to real-estate website Zillow’s metric called the \u003ca href=\"https://www.zillow.com/research/methodology-zori-repeat-rent-27092/\">“Zillow Observed Rent Index”\u003c/a> — which a Zillow spokesperson told KQED is used by the company to assess “typical rent.”\u003c/p>\n\u003cfigure id=\"attachment_12072679\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072679\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-600766444-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Three Victorian homes in a row on a steep hill on Fillmore Street in San Francisco, California, on Aug. 28, 2016. \u003ccite>(Photo via Smith Collection/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Rather than reflecting a home’s number of beds or baths, this metric instead “looks at all available rentals, narrows into the middle third, then takes the average of just those units,” according to the spokesperson.\u003c/p>\n\u003cp>Zillow’s most recently available data is from a few months ago, for December 2025 — so let’s compare our rents with December 2015 this time. In 2025, in Santa Clara, where the Super Bowl will take place on Sunday, the typical rent was $3,578. Ten years ago, that number was $2,745: a rise of just over 30%.\u003c/p>\n\u003cp>But in San Francisco, a different picture emerges. According to Zillow’s metric, the typical rent in San Francisco in December 2025 was $3,666 — and in December 2015, it was $3,190.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>This 10-year rise of just under 15% might strike you as lower than you’d expect.\u003c/p>\n\u003cp>Alex Lacter, a spokesperson for Zillow, told KQED that among the U.S.’s biggest 50 cities, the city’s growth in rent has actually “been by far the lowest over that period” — with the next lowest being Washington, D.C’s rent, at just under 26%. By comparison, he said, Fresno’s rents went up 90% in the same period.\u003c/p>\n\u003cp>But for context, it’s important to remember how rent “\u003ca href=\"https://www.zillow.com/research/2020-urban-suburban-report-28802/\">fell significantly \u003c/a>in urban areas of San Francisco” during the COVID-19 pandemic, said Lacter, which put the city “behind many other markets when it comes to rent growth over this 10-year period.”\u003c/p>\n\u003cp>Ted Egan, chief economist with San Francisco’s Office of Economic Analysis, echoed this take: “Because of economic changes that happened to the city during COVID, housing is actually cheaper than it was 10 years ago,” he said.\u003c/p>\n\u003cp>Plus, in a city as expensive as San Francisco, “there’s only so high [rents] can climb where enough people can still afford them to keep units filled,” speculated Lacter.\u003c/p>\n\u003ch2>The cost of season tickets for a 49ers game\u003c/h2>\n\u003cp>The fact that Levi’s Stadium has changed the way it structures its seating since the last time it hosted a Super Bowl — almost tripling the number of pricing tiers on sale — makes this one slightly trickier to find an apples-to-apples ticket comparison, said Keith Pagello, \u003ca href=\"https://www.ticketdata.com/super-bowl-ticket-prices\">founder of TicketData\u003c/a>.\u003c/p>\n\u003cp>During the 2015-16 season, there were only 11 pricing tiers at Levi’s — but now the stadium is broken into 30 tiers.\u003c/p>\n\u003cfigure id=\"attachment_12072682\" class=\"wp-caption aligncenter\" style=\"max-width: 1980px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12072682 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg\" alt=\"\" width=\"1980\" height=\"1320\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690.jpg 1980w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/GettyImages-508989690-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1980px) 100vw, 1980px\">\u003cfigcaption class=\"wp-caption-text\">Super Bowl 50 at Levi’s Stadium on Feb. 7, 2016, in Santa Clara, California. \u003ccite>(Ezra Shaw via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, even with that in mind, “the overall increase is still very clear,” said Pagello. For example, according to \u003ca href=\"https://levisstadium.com/seats-pricing/\">a 2026 ticketing season map\u003c/a>, Section 101’s first 10 rows are priced at $315. The same section during the 2015-16 season was $125 — a 152% increase.\u003c/p>\n\u003cp>“Quite a jump!” Pagello said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "ICE Fears ‘Put a Damper’ on Super Bowl for San José Businesses",
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"content": "\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.[aside postID=news_12038600 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/04/250424-DANGERDOGS-10-BL-KQED-1020x680.jpg']With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\n\u003cp>https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Businesses and entrepreneurs of all kinds are hoping to earn a piece of the \u003ca href=\"https://www.kqed.org/news/12071211/super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in\">financial pie\u003c/a> that \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl\u003c/a> organizers say the big game at Levi’s Stadium will deliver to the Bay Area this weekend.\u003c/p>\n\u003cp>But for some, the allure is clouded by constant concern over \u003ca href=\"https://www.kqed.org/news/12071704/ice-super-bowl-immigration-enforcement-santa-clara-san-francisco-bay-area-2026\">immigration enforcement threats\u003c/a> from President Donald Trump’s administration, adding a layer of fear and instability for those weighing whether to try to tap into the event to earn more income in pricey Silicon Valley.\u003c/p>\n\u003cp>“Maybe the Super Bowl could have helped bring in some business, but with all this fear-mongering, I definitely think it’s put a damper on things,” said Liz Hernandez, who runs a longstanding boot business, Zapatería La Mexicana, with her family at the San José Flea Market in the Berryessa neighborhood.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The huge East San José marketplace, home to hundreds of vendor stalls that have served locals and tourists alike for 65 years, is known affectionately as “La Pulga.” It’s long been a popular destination for shoppers and families looking for entertainment, toys, clothes and produce, along with snacks like churros, hot dogs or tacos, and games for children.\u003c/p>\n\u003cp>But Hernandez and other vendors said the market’s attendance has dropped significantly since Trump began his second term, as its biggest customer base, the large Latino community in the South Bay, has tried to navigate daily life while on the receiving end of an immigration campaign built on fear and intimidation.\u003c/p>\n\u003cp>“They are just trying to scare people more than anything and show their dominance. It’s just terrible to see what it’s done to the community, people’s spirits overall, the way that people are being attacked,” Hernandez said.\u003c/p>\n\u003cfigure id=\"attachment_12071632\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071632\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00378_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers shop at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While there was initially some hope the Super Bowl would bring a boom in business to the market, and to other diverse local business corridors in East San José, like Alum Rock, where her family also owns a brick-and-mortar store, Red Rock Western Wear, she said that optimism has faded in recent weeks.\u003c/p>\n\u003cp>“I don’t think the local community is going to show out,” Hernandez said, standing in front of stacks of boxed leather cowboy boots.\u003c/p>\n\u003cp>Even as NFL officials said at a press conference this week that there are no planned immigration enforcement actions at the game or during any related events, the threats from Trump to send a surge of federal agents into the Bay Area months ago, and vague statements from Department of Homeland Security officials more recently, have loomed over the festivities.\u003c/p>\n\u003cp>Jimmy Hernandez, a flea market vendor selling records, fashion accessories and art for 35 years, who is not related to Liz Hernandez, said he doesn’t oppose Trump’s stated goal of removing violent criminals, but that hasn’t been the reality.\u003c/p>\n\u003cfigure id=\"attachment_12071635\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071635\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00438_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Business owner of Time Warp, Jimmy Hernandez, poses for a portrait at the Berryessa Flea Market in San José on Jan. 28, 2026. Vendors from the Berryessa Flea Market share their thoughts on balancing the economic opportunity the Super Bowl presents with fears about immigration enforcement. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“You’re going after the working people that built this place. And ironically, that’s probably some of the people that shop here, too. Because this is a family tradition, coming to the flea market,” he said.\u003c/p>\n\u003cp>Roberto González, head of the San José Flea Market Vendors Association, said he’s disappointed San José, the NFL and the Bay Area Host Committee haven’t done more to creatively promote the market and its vendors to Super Bowl visitors from near and far.\u003c/p>\n\u003cp>He said a small number of vendors from the market were recruited by local influencer group Sanjosefoos, as they are known on Instagram, to take part in larger city events near downtown, but otherwise, there has been little outreach.\u003c/p>\n\u003cp>“How great would it be that the city and the Super Bowl work together to have vendors out there at the event?” he said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>With the NFL enacting a four-mile “clean zone” around Levi’s Stadium in Santa Clara during the game and in the week leading up to it, many vendors who might have wanted to get close to the stadium to sell their wares will be unable to do so, with the restrictions even booting out longtime vendors who regularly sell there.\u003c/p>\n\u003cp>“It’s definitely a class war, where billionaires and these large corporations are able to set whatever they want to set up,” González said. “They have the golden road laid out for them.”\u003c/p>\n\u003cp>“And then it’s just dribbles for the rest of the folks. Or you have to put yourself, maybe in a compromising position, to even be able to try and make an extra buck,” he added, noting that some immigrants may choose to brave the area around the clean zone to sell merchandise or crafts even if they are worried.\u003c/p>\n\u003cp>San José has perhaps done more than any other South Bay city to ensure it is not shortchanged, as much of the money flowing through the region went to San Francisco when Levi’s hosted the big game a decade ago.\u003c/p>\n\u003cp>The city, with promotional help from Mayor Matt Mahan, has raised about $5 million from companies and sponsors to help put on a series of events the week of the game, including a concert series in front of City Hall and events at other popular outposts, like San Pedro Square and tony Santana Row.\u003c/p>\n\u003cp>González thinks there should be more of a balance, with the city promoting immigrant-rich shopping and cultural hubs that make San José special.\u003c/p>\n\u003cp>Besides the flea market, González noted the Willow Street corridor, known as Calle Willow, a hub of Latino businesses south of downtown, as well as Little Saigon, along Story Road, where many of the city’s most well-known and internet-famous Vietnamese American restaurants and cafes are located.\u003c/p>\n\u003cfigure id=\"attachment_12072430\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12072430\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/02/251208-SJ2026BIZ-JG-1_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jen Baker, the director of economic development for the city of San José, speaks during the SJ2026 Eastside Small Business Town Hall at Mexican Heritage Plaza on Dec. 8, 2025. \u003ccite>(Joseph Geha/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Jen Baker, the director of economic development for San José, said the city has been using its social media channels to promote businesses around the city, including those planning Super Bowl-centric special menus and parties.\u003c/p>\n\u003cp>The city also held an information and panel discussion meeting for small businesses at Mexican Heritage Plaza in East San José in early December.\u003c/p>\n\u003cp>“Creating those avenues, building relationships for smaller businesses to get technical assistance with marketing and finance so that they can position themselves to be responsive to some of the vendor opportunities,” Baker said.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>Zaileen Janmohamed, president and CEO of the Bay Area Host Committee, said the organization, in partnership with the NFL, launched a program called “Source LX,” that “ensures that contracts around this event go to small businesses and businesses that are based locally.”\u003c/p>\n\u003cp>She called the program, with over 1,000 applicants, a success.\u003c/p>\n\u003cfigure id=\"attachment_12071634\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071634\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00415_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>However, applications were only accepted for a short time, and the program closed its application portal about a year ago.\u003c/p>\n\u003cp>Business owners and vendors interviewed for this story had not heard of Source LX.\u003c/p>\n\u003cp>For Israel García and Alma González, who run Antojitos y Birria Estilo Jalisco food truck in the Spartan Keyes neighborhood of San José, strict restrictions on where and how they can operate deterred them from trying to get involved with the big game.\u003c/p>\n\u003cp>The couple consulted a city councilmember about requirements and considered relocating their truck to Santa Clara for game day. But ultimately, the wide reach of the clean zone meant it wouldn’t be worth it to leave their normal spot, where regular customers come each week or even daily for lunch.\u003c/p>\n\u003cp>The couple gets up in the middle of the night six days a week to go to a commissary kitchen and prepare about 20 pounds of beef for their truck’s birria tacos and quesadillas, as well as a large quantity of their rich consomé, redolent of warm spices and topped with fresh cilantro and onion.\u003c/p>\n\u003cfigure id=\"attachment_12071629\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12071629 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00214_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The couple Alma González (left) and Israel García (right) operate their food truck Antojitos Y Birria Estilo Jalisco in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Alma’s father started the business 15 years ago, and now he does the grocery shopping for the business. The couple also runs a stand at the flea market, selling handmade and custom crafts, such as papier mache and crocheted items, often imprinted with pictures of customers’ family members or pets.\u003c/p>\n\u003cp>García, speaking Spanish translated by his wife, said the items they sell are all handcrafted, often made by his sister or mother, and they are proud to share pieces of their Mexican heritage with customers, who often become their friends.\u003c/p>\n\u003cp>González said business has slowed in recent weeks, as aggressive immigration agents wreak havoc in other parts of the country.\u003c/p>\n\u003cp>“Everybody right now is kind of nervous. Because of what they are doing in the other states, everybody is scared. Even if you are a citizen or a non-citizen, it doesn’t matter. I think everyone is nervous about it, and I think we are anxious,” she said. “Maybe they will come, maybe they won’t, but right now … everybody is like, what’s going on?”\u003c/p>\n\u003cp>Despite those fears, some advocates say the harshly expensive realities of the region mean the chance to boost business or sales during a major event is a necessity.\u003c/p>\n\u003cfigure id=\"attachment_12071636\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071636\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00475_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Businesses remain mostly empty on a Wednesday at the Berryessa Flea Market in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The economic disparities between folks who can afford a home and folks who are stuck renting and barely able to afford rent, those disparities are really high,” said Socorro Montaño, the co-director and organizing coordinator for nonprofit Latinos United for a New America.\u003c/p>\n\u003cp>“Yet our immigrant community is so strong here, and part of that is a really, really strong work ethic and commitment to making their lives better for their families and future generations,” Montaño said.\u003c/p>\n\u003cblockquote>\u003cp>\u003cstrong>\u003cem>California is an expensive place to live. Are you feeling the pinch? \u003ca href=\"#Shareyourstory\">Share your story\u003c/a> with KQED by leaving us a voicemail at \u003ca href=\"tel:4155532115\">415-553-2115\u003c/a> or \u003ca href=\"https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header\">clicking here\u003c/a>.\u003c/em>\u003c/strong>\u003c/p>\u003c/blockquote>\n\u003cp>Montaño hopes vendors are aware of the tools and groups working to protect immigrants, such as the Rapid Response Network of Santa Clara County, and other nonprofits like LUNA.\u003c/p>\n\u003cp>The Community Service Organization is working to put together an “Adopt a Vendor” program, in which volunteers trained by the Rapid Response Network would accompany vendors who are selling food, crafts or other items around the South Bay, as an extra layer of support and another pair of eyes.\u003c/p>\n\u003cfigure id=\"attachment_12071627\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071627\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLVENDORS00050_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Customers order from Antojitos Y Birria Estilo Jalisco, a food truck, in San José on Jan. 28, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“At these entertainment events, nobody, regardless of their immigration status, should have any fear … during this time, which shouldn’t have anything to do with discrimination or racist profiling,” said Uriel Magdaleno, a leader with CSO.\u003c/p>\n\u003cp>Magdaleno said the program is a necessary step as part of a broader resistance effort to what he described as “ICE brutalization” of immigrants.\u003c/p>\n\u003cp>Liz Hernandez, the flea market vendor, said even after the Super Bowl is long gone, the crackdown from federal agencies could continue to hurt immigrants and the San José community as a whole.\u003c/p>\n\u003cp>“They’re such a value to the community and just seeing everything that’s happening is so heartbreaking because they’re such an asset and they don’t deserve to be hindered this way or accused of being terrible people,” she said. They’ve shown up in ways that other people haven’t.”\u003c/p>\n\u003ch2>\u003ca id=\"Shareyourstory\">\u003c/a>California is expensive. Share your story of how you get by\u003c/h2>\u003c/p>\u003cp>\u003cdiv class='utils-parseShortcode-shortcodes-__shortcodes__shortcodeWrapper'>\n \u003ciframe\n src='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header?embedded=true'\n title='https://docs.google.com/forms/d/e/1FAIpQLSe5v6Atf-zIWjJr8ZXgyOmDSRVu2kSdv4_RdPTIWLdBmnVoXg/viewform?usp=header'\n width='760' height='500'\n frameborder='0'\n marginheight='0' marginwidth='0'>\u003c/iframe>\u003c/div>\u003c/p>\u003cp>\u003cp>\u003c/p>\u003c/div>",
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"slug": "super-bowl-lx-promises-big-bucks-for-the-bay-area-cities-are-trying-to-cash-in",
"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In",
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"headTitle": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.[aside postID=news_12071347 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/Moscone_Super_Bowl_closures.jpg']Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”[aside postID=news_12071370 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260128-SUPERBOWLFILE00037_TV-KQED.jpg']In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "The Bay Area Host Committee projects that football fans could generate up to $630 million across the region.\r\n",
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"title": "Super Bowl LX Promises Big Bucks for the Bay Area. Cities Are Trying to Cash In | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>As the Bay Area gears up to host \u003ca href=\"https://www.kqed.org/news/tag/super-bowl\">Super Bowl LX\u003c/a>, cities across the region are looking for ways to cash in on one of the biggest annual sporting events in the world, this time happening in their backyard at Levi’s Stadium in Santa Clara.\u003c/p>\n\u003cp>The Bay Area Host Committee projects that football fans could generate up to $630 million across the region, including nearly $16 million in revenues directly to local governments. But those dollars won’t be distributed equally, leaving some cities feeling shortchanged.\u003c/p>\n\u003cp>“We want a bigger slice of the pie, obviously,” said Christine Lawson, CEO of Discover Santa Clara, the city’s marketing organization. “There’s a monetary and economic impact factor, which every city is eager to get their part of.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Even though Santa Clara will host the big game between the Seattle Seahawks and New England Patriots on Feb. 8, the city is projected to rake in just a fraction of what San Francisco will claim. And after losing several major sports teams in recent years, Oakland and the East Bay are projected to get even less.\u003c/p>\n\u003cp>The 2016 Super Bowl – the first held at Levi’s – brought an estimated $240 million to the entire Bay Area, according to \u003ca href=\"https://levisstadium.com/2016/08/study-super-bowl-50-brought-240-million-boost-to-bay-area-economy/\">one analysis\u003c/a>, which factored in everything from hotel and restaurant bookings to transit ridership. More than 57% of that revenue went to San Francisco; 12.3% went to San Jose; 7.2% went to Santa Clara; 7.1% went to areas near San Francisco International Airport; and 3.7% went to Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12070880\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12070880\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/GettyImages-2255009703-scaled-e1769191193398.jpg\" alt=\"\" width=\"2000\" height=\"1334\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A general overall aerial view of Levi’s Stadium on Dec.3, 2025, in Santa Clara, California. \u003ccite>(Kirby Lee/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>This year, the Bay Area Host Committee, a nonprofit established by the 49ers, estimates that San Francisco could receive up to $440 million, while Santa Clara County could bring in around $160 million and other counties such as Alameda and Contra Costa could collectively see about a $30 million boost.\u003c/p>\n\u003cp>City leaders across the Bay Area are working furiously to draw tourists, and their dollars, to their downtowns with live events, food tours and celebrity appearances. San José is slated to host a weekend of concerts, including by Bay Area-born hip-hop star Kehlani, along with a lineup of free activities in San Pedro Square.\u003c/p>\n\u003cp>“We made it a point to have as many experiences that are free or low cost so that people can experience the Super Bowl even without a ticket to the big game,” said Frances Wong, director of marketing for Visit San José, which promotes tourism to the Silicon Valley hub.\u003c/p>\n\u003cp>Wong hopes the widely accessible public events will draw people to the South Bay, as events the NFL plans to host in San Francisco will cost money this year, a shift from many of the offerings around the Embarcadero and Union Square during the 2016 Super Bowl.\u003c/p>\n\u003cp>“Even if you’re just walking down the street and you see a bar cheering over a football game, you’re invited to grab a drink and watch with everybody else and create great memories that way,” Wong said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Compared with other Bay Area cities, San Francisco’s great advantage for the Super Bowl is its vast hotel market and ability to host tourists traveling in from Seattle, Boston and all over the globe.\u003c/p>\n\u003cp>And while city leaders may publicly bemoan the 49ers’ failure to make the Super Bowl this year, those looking at game revenue say teams traveling across state lines actually bring in more money than visitors from across the state’s bridges and highways.\u003c/p>\n\u003cp>“Let’s say a Southern California team gets in, that might be a two-night stay [for a fan], but if an East Coast team comes in, that’s a four- or five-night stay,” said Anna Marie Presutti, CEO of the San Francisco Travel Association. “The beauty of it is that they’ll come into the neighborhoods and become tourists before the big game.”\u003c/p>\n\u003cp>Jeff Bellisario, executive director of the Bay Area Council Economic Institute, a think tank focused on the nine-county region, said “the real economic impacts” from Super Bowl 50 in 2016 were from “people that are outside of the region and outside of this state coming here to spend new dollars.”\u003c/p>\n\u003cp>The last time the Bay Area hosted the Super Bowl, San Francisco’s hotel occupancy rates reached nearly 90%, according to Presutti. But the city’s tourism industry took a hard hit during the pandemic. Now, she’s hoping the game will not only give the industry a much-needed boost, but that sparkly images of the city on TVs around the world will inspire skeptical travelers to visit the Bay Area in the future.\u003c/p>\n\u003cp>Restaurants and other venues are already seeing bookings go up in the days leading up to the game.\u003c/p>\n\u003cfigure id=\"attachment_12071804\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071804\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_001_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Nicki Ewell, NFL vice president of fan events and engagement, speaks with reporters during a media first look as the NFL begins transforming the Moscone Center into Super Bowl Experience ahead of Super Bowl LX, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Business looks like it is going to be booming,” said Amy Cleary, director of public policy for the Golden Gate Restaurant Association.\u003c/p>\n\u003cp>Cleary expects smaller businesses will see some uptick in traffic around the game also. Unlike with some other major events, such as the\u003ca href=\"https://www.kqed.org/news/11967004/thousands-are-coming-to-sf-next-week-heres-how-itll-affect-life-in-the-city\"> Asia-Pacific Economic Cooperation (APEC) conference\u003c/a>, when high-security levels prompted the \u003ca href=\"https://www.kqed.org/news/11966960/san-francisco-is-clearing-homeless-encampments-ahead-of-apec\">closure of several streets downtown\u003c/a> and blocked foot traffic to some local establishments, she’s projecting smaller coffee shops and other local staples will reap the benefits of more people around town.\u003c/p>\n\u003cp>“This is simpler than APEC. Then, you had certain areas in the city which you could not access. And if you obviously operated your business in those zones, that was really problematic,” Cleary said. Obviously there is security for Super Bowl-related things, but it is not at that level.”\u003c/p>\n\u003cp>Not all will be winners, however. Some \u003ca href=\"https://www.mercurynews.com/2026/01/16/super-bowl-lx-clean-zone/\">street vendors\u003c/a> in Santa Clara have already been told they must clear their regular trading posts to make way for Super Bowl activities, sending them to less busy parts of the city.\u003c/p>\n\u003cp>Security will also pose a significant cost to any city in the Bay Area that’s hoping to court tourists, whether they’re traveling from far away or across town.\u003c/p>\n\u003cp>“Economists would pretty much agree on the one real down side for the city of Santa Clara: They confront the risk,” said Michael Kevane, professor of economics at Santa Clara University. “The city has to spend a lot of money on prevention, on disaster preparedness, overtime for police and fire to be prepared for that eventuality.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>In August 2025, Santa Clara officials estimated that it would cost the city more than \u003ca href=\"https://abc7news.com/post/super-bowl-lx-santa-clara-estimates-60th-anniversary-game-could-cost-63-million-when-levis-stadium-hosts-2026/17669428/\">$6 million\u003c/a> to host this year’s Super Bowl, primarily for event security and policing. The Bay Area Host Committee is reimbursing Santa Clara about $6.2 million to cover event expenses, according to their \u003ca href=\"https://www.santaclaraca.gov/home/showpublisheddocument/88749/639034860541370000\">agreement\u003c/a>.\u003c/p>\n\u003cp>This year’s Super Bowl comes during a particularly fraught time in big cities across the country, as demonstrations have escalated in recent weeks after federal immigration enforcement officials killed multiple protestors in Minneapolis. Ahead of the football game, Bay Area cities are preparing for the possibility of immigration officers and protests.\u003c/p>\n\u003cp>Even with the reimbursements, some Santa Clara leaders have criticized the high cost of hosting the event, especially since the city takes in such a small portion of the regional revenue.\u003c/p>\n\u003cp>The Santa Clara City Council passed an agreement with the Bay Area Host Committee and the stadium’s operations company, StadCo, last fall. But Santa Clara Mayor Lisa Gillmor and Vice Mayor Kelly Cox voted against the deal.\u003c/p>\n\u003cp>“I don’t know why we aren’t asking for a letter of credit for this. This is a massive risk,” Cox said at a \u003ca href=\"https://santaclara.granicus.com/player/clip/2398?view_id=1&redirect=true\">meeting\u003c/a> in September 2025 when the agreement was approved. Gillmor echoed her concerns, saying, “The onerous system you have to go through to get reimbursed is unlike anything I’ve ever seen.”\u003c/p>\n\u003cfigure id=\"attachment_12071805\" class=\"wp-caption aligncenter\" style=\"max-width: 1983px\">\u003ca href=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071805\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg\" alt=\"\" width=\"1983\" height=\"1322\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED.jpg 1983w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/013026_SUPERBOWLECONOMICDEV_GH_007_QED-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1983px) 100vw, 1983px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">A forklift moves across the Moscone Center floor as preparations begin for Super Bowl Experience, Jan. 30, 2026, in San Francisco. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But even this year’s mind-boggling revenue estimates (which are \u003ca href=\"https://www.kqed.org/news/97920/economist-challenges-estimates-on-super-bowl-benefits-to-the-bay-area\">not always agreed upon\u003c/a>) for cities who will claim a significant portion, like San Francisco, won’t close looming budget deficits (around $1 billion in the city’s case).\u003c/p>\n\u003cp>“You’re not talking about dollars that’ll be big enough to fill budget gaps,” said Bellisario of the Bay Area Council Economic Institute. “But the spending that does occur will have sales tax implications. Some people might be hired for a short amount of time. Maybe some people will be hired even for a longer amount of time. All of these things add to the economic vitality of the place.”\u003c/p>\n\u003cp>The Super Bowl is only the tip off for world-class sporting events taking place in the region. The Bay Area Host Committee estimates that the region will generate roughly $1.4 billion across all counties between the Super Bowl, last year’s NBA All Star Game and FIFA World Cup in 2026.\u003c/p>\n\u003cp>“We’re the first city in history to host both the Super Bowl and FIFA in the same year,” said Lawson of Discover Santa Clara. “We’re vying for everybody’s time and attention.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.[aside postID=news_12069711 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/260115-SFCHILDCARESUBSIDIES00057_TV-KQED.jpg']A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The soaring cost of child care has recently led states like New Mexico to offer universal child care and cities like New York and \u003ca href=\"https://www.kqed.org/news/12069711/san-francisco-expands-child-care-subsidies-to-tackle-affordability-issues\">San Francisco to expand\u003c/a> free and low-cost child care to income-eligible families.\u003c/p>\n\u003cp>Could it be done in California?\u003c/p>\n\u003cp>In two papers published Friday, researchers say, in short: Yes. The state could build upon \u003ca href=\"https://calbudgetcenter.org/resources/california-funding-trends-for-early-care-education-programs/\">its ongoing investments in child care\u003c/a> and work toward universal care for infants and toddlers, aged three and under.\u003c/p>\n\u003cp>The cost could reach up to $21 billion per year to subsidize all families, but it would generate as much as $23 billion in economic output — essentially paying for itself — by allowing mothers of young children to rejoin the workforce, according to an analysis by the \u003ca href=\"https://siepr.stanford.edu/publications/policy-brief/economics-market-early-childhood-care-and-education-california#15\">Stanford Institute for Economic Policy Research\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“That is not considering the many other benefits that accrue to the children themselves, to families and to society from having a robust, high-quality, well-functioning early childhood care and education market,” said Chloe Gibbs, a policy fellow at the institute.\u003c/p>\n\u003cp>\u003ca href=\"https://www.childcareaware.org/price-landscape24/\">Child care prices went up 29%\u003c/a> across the country from 2020 to 2024, according to Child Care Aware of America, a national network of child care resource and referral agencies. The prices outpaced overall inflation as increased demand for care collided with a worsening shortage of child care workers, \u003ca href=\"https://kpmg.com/us/en/articles/2025/october-2025-the-great-exit.html\">according to the business firm KPMG\u003c/a>, which noted that women with young children are increasingly working part-time, missing work or \u003ca href=\"https://www.kqed.org/news/12061802/how-are-child-care-costs-affecting-the-lives-of-bay-area-families-you-told-us\">leaving the labor force entirely\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12071641\" class=\"wp-caption aligncenter\" style=\"max-width: 1998px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071641\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg\" alt=\"\" width=\"1998\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed.jpg 1998w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/251008-CHILDCARE-DISCRIMINATION-MD-05_qed-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 1998px) 100vw, 1998px\">\u003cfigcaption class=\"wp-caption-text\">A child care business owner holds one of the younger children attending her home daycare in Manteca on Oct. 8, 2025. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Affordability concerns are front and center for American households, and that also means there is a political and policy window of opportunity to take strides,” said Neale Mahoney, an economics professor and director of the Stanford Institute for Economic Policy Research.\u003c/p>\n\u003cp>Economists call child care an example of a market failure because the cost of providing care exceeds what families can afford to pay, resulting in an imbalance between supply and demand.\u003c/p>\n\u003cp>Child care for infants and toddlers is harder to come by and costs the most because babies require constant attention. Providers must maintain a low caregiver-to-child ratio, which limits capacity, but have a hard time retaining workers. Policy experts say subsidies can help close the gap between what parents can afford and what it actually costs to provide high-quality care.\u003c/p>\n\u003cp>Specifically, Stanford economists estimate that California could subsidize infant and toddler care for low- and middle-income earners at a cost of between $4 billion to $8 billion per year, or between $12 billion to $21 billion to scale the subsidies to all families.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>A universal “zero to three” child care program could allow more than 100,000 mothers of young children to join the workforce, they said. Stanford coordinated the publication of its policy brief with another by researchers at the University of California that outlines ways to build up the child care system.\u003c/p>\n\u003cp>The \u003ca href=\"https://www.cpip.uci.edu/files/briefs/zero-to-three.pdf\">paper by two early childhood policy experts\u003c/a> at UC Irvine and UC Berkeley lays out more than a dozen suggestions to build a child care system that works for families and child providers.\u003c/p>\n\u003cp>They include consolidating more than a dozen funding streams for child care and simplifying eligibility rules to make it easier for child care providers to enroll families; making Head Start centers eligible for state funding so they can serve more children; cutting fees and easing zoning restrictions to get child care facilities up and running faster; and setting up a comprehensive online portal where families can find the kind of child care they need and providers can respond to market demand.\u003c/p>\n\u003cp>\u003cstrong>“\u003c/strong>We don’t have anybody that’s looking out across California [for child care needs] the way we look at where we should build schools or where we should put bus stops or post offices,” said Jade Jenkins, a professor at UC Irvine’s School of Education. “If we provide families information in this online marketplace to make finding child care as easy as it would be to register for yoga … we could meet families where they are at and draw providers in.”\u003c/p>\n\u003cp>She said modernizing child care information is one of several low-cost fixes the state can undertake to prepare for expansion.\u003c/p>\n\u003cp>Last year, Assembly Speaker Robert Rivas called California’s cost of living “the single biggest threat to our future” and set up a select committee to focus on child care costs. He said now that California has fully expanded transitional kindergarten, also known as TK, to offer a free year of schooling for all 4-year-olds, it’s time for the legislature to focus on helping families afford child care for the youngest kids.\u003c/p>\n\u003cfigure id=\"attachment_12071645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12071645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/231002-ChildCareLaborMovement-011-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A day care worker hugs a child in a playroom at her child care facility in San José on Oct. 2, 2023. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The committee held three hearings last year but has yet to propose any solution. At a hearing held in Los Angeles, \u003ca href=\"https://www.sacbee.com/news/politics-government/capitol-alert/article312533574.html\">only one of 13 members of the committee showed up\u003c/a>.\u003c/p>\n\u003cp>At the most recent hearing in December, Assembly Majority Leader Cecilia Aguiar-Curry, who co-chairs the committee, told KQED that more time is needed to investigate which model of child care expansion works.\u003c/p>\n\u003cp>“I’ve been working on this ever since I came [to the legislature] in 2016, and I can see that we’ve got more work to do, but we got to do it right, and we just can’t be slapstick,” she said.\u003c/p>\n\u003cp>She said the quick buildout of TK led to \u003ca href=\"https://laist.com/news/education/early-childhood-education-pre-k/transitional-kindergarten-public-preschool-affluent-income-report\">unintended consequences\u003c/a>, including the closure of private or nonprofit-based preschools that lost their 4-year-old students to publicly-funded schools and struggled to pivot to serving younger kids.\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://survey.alchemer.com/s3/8658266/dc85b370721c\" frameborder=\"0\" width=\"900\" height=\"500\" style=\"overflow:hidden\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>Aguiar-Curry said New Mexico could offer universal child care because it has a smaller population and can draw on oil and gas profits to fund the initiative. That’s harder to do in a big state like California, she said.\u003c/p>\n\u003cp>“We’ll see how they roll that out,” she said. “I hope that they’re successful and I hope we can all learn from their lessons.”\u003c/p>\n\u003cp>In an email message Thursday, Aguiar-Curry said she looks forward to digging into the new reports. In the meantime, she said she’ll keep working with the legislature and Gov. Gavin Newsom to follow through on promises to raise reimbursement rates for child care providers participating in the subsidy system and fund up to 200,000 subsidized child care slots.\u003c/p>\n\u003cp>“Those steps will make a real difference for families across the state, and we’re going to keep pushing to bring costs down,” she said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>JoseMonkey is very good at finding people. With their permission, of course.\u003c/p>\n\u003cp>As a self-styled \u003ca href=\"https://josemonkey.com/about-me/\">“open source intelligence researcher”\u003c/a> operating on TikTok, Instagram and YouTube, JoseMonkey’s specialty is pinpointing a person’s exact global location using only the non-descript video of their face, which they send him first.\u003c/p>\n\u003cp>His posts — \u003ca href=\"https://www.tiktok.com/@the_josemonkey\">most of them documenting his lighthearted digital manhunts\u003c/a> — gain hundreds of thousands of views each, with nearly 20 million total likes over five years.\u003c/p>\n\u003cp>To do this work, JoseMonkey focuses on the background details of the videos he’s sent — like the landscape and visible street signs — and uses publicly available tools like \u003ca href=\"https://www.openstreetmap.org/#map=4/38.01/-95.84\">OpenStreetMap\u003c/a>. But he only tries to “find people who ask to be found,” JoseMonkey told KQED’s \u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">Close All Tabs\u003c/a> podcast.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>JoseMonkey does this for fun — and also because of his advocacy for online privacy. When he felt like people weren’t taking his concerns about the information they were unknowingly sharing seriously, he took to TikTok for a different approach.\u003c/p>\n\u003cp>By walking his viewers “through the process of how I could look at a seemingly mundane video that doesn’t show very much” and nonetheless deduce the exact location it was taken, “I thought that might be something that people would think was both interesting, but maybe slightly unsettling,” JoseMonkey said. “And then, they would pay attention to this idea of internet safety.”\u003c/p>\n\u003cblockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https://www.tiktok.com/@the_josemonkey/video/7530754458112806157\" data-video-id=\"7530754458112806157\">\n\u003csection>\u003ca title=\"@the_josemonkey\" href=\"https://www.tiktok.com/@the_josemonkey?refer=embed\" target=\"_blank\" rel=\"noopener\">@the_josemonkey\u003c/a> This one was tricky 😅 \u003ca title=\"geolocation\" href=\"https://www.tiktok.com/tag/geolocation?refer=embed\" target=\"_blank\" rel=\"noopener\">#geolocation\u003c/a> \u003ca title=\"osint\" href=\"https://www.tiktok.com/tag/osint?refer=embed\" target=\"_blank\" rel=\"noopener\">#OSINT\u003c/a> @mastrosmom \u003ca title=\"♬ original sound - josemonkey\" href=\"https://www.tiktok.com/music/original-sound-josemonkey-7530754461849996087?refer=embed\" target=\"_blank\" rel=\"noopener\">♬ original sound – josemonkey\u003c/a>\u003c/section>\n\u003c/blockquote>\n\u003cp>\u003cscript async src=\"https://www.tiktok.com/embed.js\">\u003c/script>\u003cbr>\n[tiktok]\u003c/p>\n\u003cp>Oversharing online is so common that most people don’t think twice about it. Think of the most popular posts online: “Get ready with me,” apartment tours, “Come with me.” Videos like these can, even unwittingly, contain a huge amount of personal geographic information — details which could make them vulnerable to scams or even attacks.\u003c/p>\n\u003cp>“The important takeaway here is that a sufficiently motivated individual who has an attention to detail and time to spend … can find you from a video,” JoseMonkey explained. “I don’t wanna scare people by saying that, but people should know it is possible.”\u003c/p>\n\u003cp>KQED’s Close All Tabs spoke to JoseMonkey and other experts on how you can start the new year with privacy in mind by adjusting some of your digital habits — without overwhelming you too much.\u003c/p>\n\u003cp>\u003cstrong>Jump to: \u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatshouldIthinkaboutwhenIpost\">What should I think about when I post?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatarethefirststepsIcantaketowarddigitalhygiene\">What are the first steps I can take toward digital hygiene?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How much danger might my personal privacy be in?\u003c/h2>\n\u003cp>You don’t need to guard yourself against every threat that exists, explained Eva Galperin, the director of cybersecurity at the Electronic Frontier Foundation.\u003c/p>\n\u003cp>The only way to really do that is to “live as a hermit on a mountain and fling all of your devices into the sea,” she said.\u003c/p>\n\u003cp>Instead, Galperin said, it’s more helpful to think about what advocates like her call “threat modeling”: What you want to protect and who you want to protect it from.\u003c/p>\n\u003cfigure id=\"attachment_12069526\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069526 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A worst-case scenario of having your digital privacy breached: Losing out financially. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Some of the common threat models you might consider:\u003c/p>\n\u003cp>\u003cstrong>Being scammed online by ransomware …\u003c/strong>\u003c/p>\n\u003cp>For most people, their threat is scammers looking for money, access to their accounts or access to people who trust them.\u003c/p>\n\u003cp>“One of the big problems that we have right now is that we are in a golden age of grift,” Galperin explained. And if you have a phone, email address or any way of being reached, you are “constantly getting messages from scammers and criminals.”\u003c/p>\n\u003cp>“A lot of us feel very smart because every day we get targeted with, like, six of these things and we don’t fall for it,” she said. “But what’s really important to understand is that all a scammer needs is for you to have one bad day.”\u003c/p>\n\u003cp>A common method is ransomware, in which a scammer tricks you into downloading software that locks up your devices and holds them hostage until you pay a ransom — or in some cases, uses such software to spy on you.\u003c/p>\n\u003cp>\u003cstrong>… or a phishing attempt\u003c/strong>[aside postID=news_12055606 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2025/09/USImmigrationCustomsEnforcementHQGetty.jpg']Phishing entails a bad actor pretending to be someone you trust — a bank, a friend, a family member — and luring you into clicking on a link, or logging into a fake website to obtain information.\u003c/p>\n\u003cp>You may be able to tell you are being phished by viewing the message closely and noticing inconsistencies, like the email address being slightly wrong.\u003c/p>\n\u003cp>“A sort of indicator of a scam is a sense of urgency,” Galperin said. “‘Something is on fire,’ ‘an emergency is happening’ or ‘you could get rich if you click here in the next five minutes.’”\u003c/p>\n\u003cp>“That sense of urgency is aimed at overriding your common sense,” she warned.\u003c/p>\n\u003cp>\u003cstrong>Being tracked as someone seeking an abortion\u003c/strong>\u003c/p>\n\u003cp>Experts worry about the digital safety of people seeking reproductive care across state borders following the overturning of Roe v. Wade.\u003c/p>\n\u003cp>Abortion advocates have taken \u003ca href=\"https://digitaldefensefund.org/\">major steps to educate people\u003c/a> in states that severely restrict abortion on how to cover their tracks in pursuing the procedure elsewhere, including turning off their location. (Read \u003ca href=\"https://www.kqed.org/news/12014633/how-do-i-protect-my-privacy-if-im-seeking-an-abortion\">The Markup’s thorough guide on protecting your privacy if you are seeking an abortion\u003c/a>.)\u003c/p>\n\u003cp>When communicating about abortion, a major way that patients and providers can protect their messages is to use an encrypted app, like \u003ca href=\"https://support.signal.org/hc/en-us/categories/5592576449306-Getting-Started\">Signal\u003c/a>.\u003c/p>\n\u003cp>In this case, end-to-end encryption means that your telecommunications company and the messaging platform can’t read your messages.\u003c/p>\n\u003cp>\u003cstrong>Being threatened as a survivor of domestic abuse\u003c/strong>\u003c/p>\n\u003cp>Creating a threat model for scenarios like domestic abuse is harder, often because an abuser can gain physical access to a person’s possessions, like their phone.\u003c/p>\n\u003cp>When talking to survivors of domestic abuse who are attempting to leave an abuser, Galperin said the first thing she suggests is creating a new account — or a device — where they know their communications will be safe and private.\u003c/p>\n\u003ch2>\u003ca id=\"WhatshouldIthinkaboutwhenIpost\">\u003c/a>How can my posts and videos reveal too much about my location?\u003c/h2>\n\u003cp>Always review what you are posting before you post it, JoseMonkey said — even though “many people” never take this step.\u003c/p>\n\u003cp>“They record something, and they just press send,” he said. And a person may not even realize “that there was some big thing that they forgot that they didn’t want to include,” he warns, until the post is out there.\u003c/p>\n\u003cp>This could, for example, be a visible street sign behind you, which can be easily remedied by cropping it out or covering it with text or \u003ca href=\"https://help.instagram.com/151273688993748/\">a sticker\u003c/a> — or just rerecording the video to keep it out.\u003c/p>\n\u003cfigure id=\"attachment_11732621\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11732621 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/03/gettyimages-936083116_slide-3e70954a8411a47eae7fed29faec169c8c9a7088-e1552499753206.jpg\" alt=\"\" width=\"1920\" height=\"1280\">\u003cfigcaption class=\"wp-caption-text\">How can you protect your digital privacy online, especially when it comes to sharing details on social media? \u003ccite>(Chandan Khanna/AFP/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A more subtle aspect people may not think about? “The more you move the camera, the more information you’re going to show,” JoseMonkey said.\u003c/p>\n\u003cp>“If you’re out for a walk somewhere, people can see everything around you,” he added.\u003c/p>\n\u003cp>Many people record videos in their car, but “people underestimate how much you can see through the windows of your car,” JoseMonkey warned. And if the car’s mirrors or its GPS are visible, that’s more information being shared.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Be mindful of your posting history — “you may not remember that three years ago, you posted something that’s still there on your account that revealed some other bit of information,” he said.\u003c/p>\n\u003cp>And this could be spread across several platforms. You tweeted something on one account, you posted a picture on another, have your LinkedIn on another, and a larger picture about you is created.\u003c/p>\n\u003cp>“Now people have all these bits and pieces of information about you,” JoseMonkey said — and you’ve potentially made it far easier for someone to find you.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatarethefirststepsIcantaketowarddigitalhygiene\">\u003c/a>OK, I’m convinced. What should my first steps to improve my digital safety be?\u003c/h2>\n\u003cp>While the world of surveillance and privacy can be \u003cem>incredibly \u003c/em>overwhelming (and scary), it shouldn’t completely discourage you from adopting good practices that are attainable for anyone with a phone or computer.\u003c/p>\n\u003cp>Consider the following checklist a form of basic digital hygiene — like washing your hands — that can help make you safer from the “kinds of threats that most people face every day,” Galperin explained.\u003c/p>\n\u003cfigure id=\"attachment_11947072\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11947072 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg\" alt=\"A close up of a woman's hands as she holds a smartphone and is swiping the screen. She wears an orange jacket.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">What are some easy digital habits you can pick up in the new year that can protect your privacy online? \u003ccite>(istock/GaudiLab)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Strengthen — and manage — your passwords — and get a password manager\u003c/strong>\u003c/p>\n\u003cp>To secure your accounts, Galperin said, you should make sure:\u003c/p>\n\u003cul>\n\u003cli>All of your passwords are different from one another\u003c/li>\n\u003cli>The passwords are long\u003c/li>\n\u003cli>Use a password manager like \u003ca href=\"https://bitwarden.com/\">Bitwarden\u003c/a> or \u003ca href=\"https://proton.me/pass\">ProtonPass\u003c/a>, a secure application that manages, stores and even creates passkeys to different websites (you may need to pay for this service, although \u003ca href=\"https://www.zdnet.com/article/apple-google-and-microsoft-offer-free-password-managers-but-should-you-use-them/\">free password managers are available too\u003c/a>)\u003c/li>\n\u003c/ul>\n\u003cp>“Your password manager will be unlocked with a single password,” Galperin said. “That single password again should be long and strong, and easy for you to memorize.”\u003c/p>\n\u003cp>To make this single password easier to manage, Galperin recommends using a pass phrase instead: “Like five or six words, chosen at random.”\u003c/p>\n\u003cp>In choosing a password manager, Galperin said that you should search the name of the application and “security incident” — to make sure the password manager you’re considering doesn’t have a history of being broken into. For example, LastPass — once one of the \u003ca href=\"https://www.wired.com/story/best-password-managers/\">more popular password managers\u003c/a> — has faced controversy for \u003ca href=\"https://krebsonsecurity.com/2025/03/feds-link-150m-cyberheist-to-2022-lastpass-hacks/\">a 2022 breach that still sees theft today\u003c/a>.\u003c/p>\n\u003cp>“If it has a history of being untrustworthy, don’t touch it,” she said. But “if you don’t find a bunch of security incidents, it’s probably OK or good enough.”\u003c/p>\n\u003cp>Ultimately, though, the best password manager is the “one you actually use,” and that fits your daily life, Galperin said.\u003c/p>\n\u003cp>“If you spend a bunch of time getting a top-of-the-line password manager and then you only put two passwords in it, then you haven’t really done yourself a lot of good,” she said.\u003c/p>\n\u003cp>\u003cstrong>Install two-factor authentication\u003c/strong>\u003c/p>\n\u003cp>Two-factor authentication, or 2FA — also called multi-factor authentication or MFA — adds another layer of protection to your account beyond just your password. Many websites and applications encourage you to activate 2FA on your profiles, like \u003ca href=\"https://help.instagram.com/566810106808145\">Instagram\u003c/a>, \u003ca href=\"https://support.discord.com/hc/en-us/articles/219576828-Setting-up-Multi-Factor-Authentication\">Discord\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop\">Gmail\u003c/a>.[aside postID=news_12044323 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2024/10/240923-AI-IN-POLICING-MD-13_qed-1020x680.jpg']How it looks for most users: you enter your password, and then the website will send a unique code to you through SMS (a text) or to your email account, which you then enter back into the website. After that, you will have access to your account.\u003c/p>\n\u003cp>But Galperin points out that contrary to what you might assume, getting a code through SMS is actually “the least secure way” of protecting your account — because “SMS messages are not encrypted,” and it’s “possible to intercept them.”\u003c/p>\n\u003cp>While SMS is better than nothing in most cases, Galperin recommended instead using an authenticator app, which syncs to your account and receives your code. Examples of \u003ca href=\"https://www.nytimes.com/wirecutter/reviews/best-two-factor-authentication-app/\">these kinds of apps\u003c/a> include \u003ca href=\"https://duo.com/\">Duo Mobile\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/1066447\">Google Authenticator\u003c/a>.\u003c/p>\n\u003cp>Another layer of security could be getting a physical key: a keychain-sized flash drive that you can insert into your devices, allowing you to log in. But keep in mind, “if you break your physical key and you don’t have a backup key somewhere, you can end up locked out of your account,” Galperin said.\u003c/p>\n\u003cp>She also doesn’t recommend using a physical key to survivors of domestic abuse, or anyone in “a situation in which you need to secure your account against somebody who has physical access to you.”\u003c/p>\n\u003cp>\u003cstrong>Pull your data from the brokers selling it\u003c/strong>\u003c/p>\n\u003cp>Data brokers \u003ca href=\"https://www.kqed.org/news/12055606/how-ice-is-using-your-data-and-what-you-can-do-about-it\">collect\u003c/a> your information and sell it through all sorts of means, including scraping from public records. These brokers can also grab personal information from tracking cookies, which can \u003ca href=\"https://socradar.io/blog/tracking-the-cookies-the-world-of-data-brokers/\">trace your browsing history and social media interactions\u003c/a>.\u003c/p>\n\u003cp>You can mitigate the latter by installing an extension like \u003ca href=\"https://privacybadger.org/\">Privacy Badger\u003c/a> on your web browser, Galperin said. Privacy Badger’s website states that it stops advertisers and other third-party trackers from “secretly tracking where you go and what pages you look at on the web.”\u003c/p>\n\u003cp>Californians can also \u003ca href=\"https://privacy.ca.gov/DROP/\">now fill out a request to the state to opt out of data brokers\u003c/a>, stopping them from storing and selling personal information. Keep in mind, these requests will only \u003ca href=\"https://privacy.ca.gov/drop/how-drop-works/\">start being processed by data brokers in August\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>More digital safety resources\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ssd.eff.org/\">Electronic Frontier Foundation’s Surveillance Self-Defense\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.eff.org/pages/tools\">Tools from the Electronic Frontier Foundation\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.privacyguides.org/en/\">Privacy Guides\u003c/a> (\u003ca href=\"https://www.privacyguides.org/es/basics/why-privacy-matters/\">Español\u003c/a>)\u003c/li>\n\u003cli>Cornell University’s \u003ca href=\"https://ceta.tech.cornell.edu/resources\">Clinic to End Tech Abuse\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://themarkup.org/gentle-january/2024/01/31/overwhelmed-by-digital-privacy-reset-with-these-practical-tips\">The Markup\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://zebracrossing.narwhalacademy.org/\">Zebra Crossing\u003c/a> (\u003ca href=\"https://zebracrossing.narwhalacademy.org/index-%E7%B9%81%E9%AB%94%E4%B8%AD%E6%96%87.html\">繁體中文\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://digitalfirstaid.org/\">Digital First Aid Kit\u003c/a> (\u003ca href=\"https://digitalfirstaid.org/es/\">Español\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://gameshotline.org/online-free-safety-guide/\">The Games and Online Harassment Hotline\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://privacyinternational.org/guides\">Privacy International\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://digitaldefensefund.org/\">Digital Defense Fund\u003c/a> (aimed at people seeking reproductive care)\u003c/li>\n\u003cli>\u003ca href=\"https://www.advancingjustice-aajc.org/digital-privacy-tips-abortion-seekers\">Asian Americans Advancing Justice\u003c/a> (aimed at people seeking reproductive care) (languages include \u003ca href=\"https://aajc.medium.com/%E5%A6%82%E4%BD%95%E4%BF%9D%E6%8A%A4%E8%87%AA%E5%B7%B1-%E6%B5%81%E4%BA%A7-%E5%8C%BB%E7%96%97%E9%9A%90%E7%A7%81%E6%95%B0%E5%AD%97%E5%AE%89%E5%85%A8%E6%8C%87%E5%8D%97-a5f690894c3\">简体中文\u003c/a>, \u003ca href=\"https://aajc.medium.com/paano-protektahan-ang-iyong-sarili-a6b2f743b019\">Tagalog\u003c/a>, \u003ca href=\"https://aajc.medium.com/%E0%B8%88%E0%B8%B0%E0%B8%9B%E0%B8%81%E0%B8%9B%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3-7a92019678c2\">ภาษาไทย\u003c/a>, \u003ca href=\"https://aajc.medium.com/l%C3%A0m-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-b%E1%BA%A3o-v%E1%BB%87-b%E1%BA%A3n-th%C3%A2n-4aadd977d030\">Tiếng Việt\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Bengali_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">বাংলা\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Khmer_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">ខ្មែរ\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Korean_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">한국어\u003c/a>.)\u003c/li>\n\u003cli>\u003ca href=\"https://maskon.zone/\">Mask On Zone\u003c/a> (aimed at people going to protests)\u003c/li>\n\u003cli>\u003ca href=\"https://activistchecklist.org/\">Digital Security Checklists for Activists\u003c/a> (aimed at people going to protests and organizers)\u003c/li>\n\u003c/ul>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>JoseMonkey is very good at finding people. With their permission, of course.\u003c/p>\n\u003cp>As a self-styled \u003ca href=\"https://josemonkey.com/about-me/\">“open source intelligence researcher”\u003c/a> operating on TikTok, Instagram and YouTube, JoseMonkey’s specialty is pinpointing a person’s exact global location using only the non-descript video of their face, which they send him first.\u003c/p>\n\u003cp>His posts — \u003ca href=\"https://www.tiktok.com/@the_josemonkey\">most of them documenting his lighthearted digital manhunts\u003c/a> — gain hundreds of thousands of views each, with nearly 20 million total likes over five years.\u003c/p>\n\u003cp>To do this work, JoseMonkey focuses on the background details of the videos he’s sent — like the landscape and visible street signs — and uses publicly available tools like \u003ca href=\"https://www.openstreetmap.org/#map=4/38.01/-95.84\">OpenStreetMap\u003c/a>. But he only tries to “find people who ask to be found,” JoseMonkey told KQED’s \u003ca href=\"https://www.kqed.org/podcasts/closealltabs\">Close All Tabs\u003c/a> podcast.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>JoseMonkey does this for fun — and also because of his advocacy for online privacy. When he felt like people weren’t taking his concerns about the information they were unknowingly sharing seriously, he took to TikTok for a different approach.\u003c/p>\n\u003cp>By walking his viewers “through the process of how I could look at a seemingly mundane video that doesn’t show very much” and nonetheless deduce the exact location it was taken, “I thought that might be something that people would think was both interesting, but maybe slightly unsettling,” JoseMonkey said. “And then, they would pay attention to this idea of internet safety.”\u003c/p>\n\u003cblockquote class=\"tiktok-embed\" style=\"max-width: 605px; min-width: 325px;\" cite=\"https://www.tiktok.com/@the_josemonkey/video/7530754458112806157\" data-video-id=\"7530754458112806157\">\n\u003csection>\u003ca title=\"@the_josemonkey\" href=\"https://www.tiktok.com/@the_josemonkey?refer=embed\" target=\"_blank\" rel=\"noopener\">@the_josemonkey\u003c/a> This one was tricky 😅 \u003ca title=\"geolocation\" href=\"https://www.tiktok.com/tag/geolocation?refer=embed\" target=\"_blank\" rel=\"noopener\">#geolocation\u003c/a> \u003ca title=\"osint\" href=\"https://www.tiktok.com/tag/osint?refer=embed\" target=\"_blank\" rel=\"noopener\">#OSINT\u003c/a> @mastrosmom \u003ca title=\"♬ original sound - josemonkey\" href=\"https://www.tiktok.com/music/original-sound-josemonkey-7530754461849996087?refer=embed\" target=\"_blank\" rel=\"noopener\">♬ original sound – josemonkey\u003c/a>\u003c/section>\n\u003c/blockquote>\n\u003cp>\u003cscript async src=\"https://www.tiktok.com/embed.js\">\u003c/script>\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Oversharing online is so common that most people don’t think twice about it. Think of the most popular posts online: “Get ready with me,” apartment tours, “Come with me.” Videos like these can, even unwittingly, contain a huge amount of personal geographic information — details which could make them vulnerable to scams or even attacks.\u003c/p>\n\u003cp>“The important takeaway here is that a sufficiently motivated individual who has an attention to detail and time to spend … can find you from a video,” JoseMonkey explained. “I don’t wanna scare people by saying that, but people should know it is possible.”\u003c/p>\n\u003cp>KQED’s Close All Tabs spoke to JoseMonkey and other experts on how you can start the new year with privacy in mind by adjusting some of your digital habits — without overwhelming you too much.\u003c/p>\n\u003cp>\u003cstrong>Jump to: \u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatshouldIthinkaboutwhenIpost\">What should I think about when I post?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatarethefirststepsIcantaketowarddigitalhygiene\">What are the first steps I can take toward digital hygiene?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>How much danger might my personal privacy be in?\u003c/h2>\n\u003cp>You don’t need to guard yourself against every threat that exists, explained Eva Galperin, the director of cybersecurity at the Electronic Frontier Foundation.\u003c/p>\n\u003cp>The only way to really do that is to “live as a hermit on a mountain and fling all of your devices into the sea,” she said.\u003c/p>\n\u003cp>Instead, Galperin said, it’s more helpful to think about what advocates like her call “threat modeling”: What you want to protect and who you want to protect it from.\u003c/p>\n\u003cfigure id=\"attachment_12069526\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12069526 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/01/DataPrivacyGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A worst-case scenario of having your digital privacy breached: Losing out financially. \u003ccite>(Rain Star/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Some of the common threat models you might consider:\u003c/p>\n\u003cp>\u003cstrong>Being scammed online by ransomware …\u003c/strong>\u003c/p>\n\u003cp>For most people, their threat is scammers looking for money, access to their accounts or access to people who trust them.\u003c/p>\n\u003cp>“One of the big problems that we have right now is that we are in a golden age of grift,” Galperin explained. And if you have a phone, email address or any way of being reached, you are “constantly getting messages from scammers and criminals.”\u003c/p>\n\u003cp>“A lot of us feel very smart because every day we get targeted with, like, six of these things and we don’t fall for it,” she said. “But what’s really important to understand is that all a scammer needs is for you to have one bad day.”\u003c/p>\n\u003cp>A common method is ransomware, in which a scammer tricks you into downloading software that locks up your devices and holds them hostage until you pay a ransom — or in some cases, uses such software to spy on you.\u003c/p>\n\u003cp>\u003cstrong>… or a phishing attempt\u003c/strong>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Phishing entails a bad actor pretending to be someone you trust — a bank, a friend, a family member — and luring you into clicking on a link, or logging into a fake website to obtain information.\u003c/p>\n\u003cp>You may be able to tell you are being phished by viewing the message closely and noticing inconsistencies, like the email address being slightly wrong.\u003c/p>\n\u003cp>“A sort of indicator of a scam is a sense of urgency,” Galperin said. “‘Something is on fire,’ ‘an emergency is happening’ or ‘you could get rich if you click here in the next five minutes.’”\u003c/p>\n\u003cp>“That sense of urgency is aimed at overriding your common sense,” she warned.\u003c/p>\n\u003cp>\u003cstrong>Being tracked as someone seeking an abortion\u003c/strong>\u003c/p>\n\u003cp>Experts worry about the digital safety of people seeking reproductive care across state borders following the overturning of Roe v. Wade.\u003c/p>\n\u003cp>Abortion advocates have taken \u003ca href=\"https://digitaldefensefund.org/\">major steps to educate people\u003c/a> in states that severely restrict abortion on how to cover their tracks in pursuing the procedure elsewhere, including turning off their location. (Read \u003ca href=\"https://www.kqed.org/news/12014633/how-do-i-protect-my-privacy-if-im-seeking-an-abortion\">The Markup’s thorough guide on protecting your privacy if you are seeking an abortion\u003c/a>.)\u003c/p>\n\u003cp>When communicating about abortion, a major way that patients and providers can protect their messages is to use an encrypted app, like \u003ca href=\"https://support.signal.org/hc/en-us/categories/5592576449306-Getting-Started\">Signal\u003c/a>.\u003c/p>\n\u003cp>In this case, end-to-end encryption means that your telecommunications company and the messaging platform can’t read your messages.\u003c/p>\n\u003cp>\u003cstrong>Being threatened as a survivor of domestic abuse\u003c/strong>\u003c/p>\n\u003cp>Creating a threat model for scenarios like domestic abuse is harder, often because an abuser can gain physical access to a person’s possessions, like their phone.\u003c/p>\n\u003cp>When talking to survivors of domestic abuse who are attempting to leave an abuser, Galperin said the first thing she suggests is creating a new account — or a device — where they know their communications will be safe and private.\u003c/p>\n\u003ch2>\u003ca id=\"WhatshouldIthinkaboutwhenIpost\">\u003c/a>How can my posts and videos reveal too much about my location?\u003c/h2>\n\u003cp>Always review what you are posting before you post it, JoseMonkey said — even though “many people” never take this step.\u003c/p>\n\u003cp>“They record something, and they just press send,” he said. And a person may not even realize “that there was some big thing that they forgot that they didn’t want to include,” he warns, until the post is out there.\u003c/p>\n\u003cp>This could, for example, be a visible street sign behind you, which can be easily remedied by cropping it out or covering it with text or \u003ca href=\"https://help.instagram.com/151273688993748/\">a sticker\u003c/a> — or just rerecording the video to keep it out.\u003c/p>\n\u003cfigure id=\"attachment_11732621\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11732621 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/03/gettyimages-936083116_slide-3e70954a8411a47eae7fed29faec169c8c9a7088-e1552499753206.jpg\" alt=\"\" width=\"1920\" height=\"1280\">\u003cfigcaption class=\"wp-caption-text\">How can you protect your digital privacy online, especially when it comes to sharing details on social media? \u003ccite>(Chandan Khanna/AFP/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A more subtle aspect people may not think about? “The more you move the camera, the more information you’re going to show,” JoseMonkey said.\u003c/p>\n\u003cp>“If you’re out for a walk somewhere, people can see everything around you,” he added.\u003c/p>\n\u003cp>Many people record videos in their car, but “people underestimate how much you can see through the windows of your car,” JoseMonkey warned. And if the car’s mirrors or its GPS are visible, that’s more information being shared.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Be mindful of your posting history — “you may not remember that three years ago, you posted something that’s still there on your account that revealed some other bit of information,” he said.\u003c/p>\n\u003cp>And this could be spread across several platforms. You tweeted something on one account, you posted a picture on another, have your LinkedIn on another, and a larger picture about you is created.\u003c/p>\n\u003cp>“Now people have all these bits and pieces of information about you,” JoseMonkey said — and you’ve potentially made it far easier for someone to find you.”\u003c/p>\n\u003ch2>\u003ca id=\"WhatarethefirststepsIcantaketowarddigitalhygiene\">\u003c/a>OK, I’m convinced. What should my first steps to improve my digital safety be?\u003c/h2>\n\u003cp>While the world of surveillance and privacy can be \u003cem>incredibly \u003c/em>overwhelming (and scary), it shouldn’t completely discourage you from adopting good practices that are attainable for anyone with a phone or computer.\u003c/p>\n\u003cp>Consider the following checklist a form of basic digital hygiene — like washing your hands — that can help make you safer from the “kinds of threats that most people face every day,” Galperin explained.\u003c/p>\n\u003cfigure id=\"attachment_11947072\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11947072 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg\" alt=\"A close up of a woman's hands as she holds a smartphone and is swiping the screen. She wears an orange jacket.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/04/RS40986_iStock-1170728885-qut-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">What are some easy digital habits you can pick up in the new year that can protect your privacy online? \u003ccite>(istock/GaudiLab)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cstrong>Strengthen — and manage — your passwords — and get a password manager\u003c/strong>\u003c/p>\n\u003cp>To secure your accounts, Galperin said, you should make sure:\u003c/p>\n\u003cul>\n\u003cli>All of your passwords are different from one another\u003c/li>\n\u003cli>The passwords are long\u003c/li>\n\u003cli>Use a password manager like \u003ca href=\"https://bitwarden.com/\">Bitwarden\u003c/a> or \u003ca href=\"https://proton.me/pass\">ProtonPass\u003c/a>, a secure application that manages, stores and even creates passkeys to different websites (you may need to pay for this service, although \u003ca href=\"https://www.zdnet.com/article/apple-google-and-microsoft-offer-free-password-managers-but-should-you-use-them/\">free password managers are available too\u003c/a>)\u003c/li>\n\u003c/ul>\n\u003cp>“Your password manager will be unlocked with a single password,” Galperin said. “That single password again should be long and strong, and easy for you to memorize.”\u003c/p>\n\u003cp>To make this single password easier to manage, Galperin recommends using a pass phrase instead: “Like five or six words, chosen at random.”\u003c/p>\n\u003cp>In choosing a password manager, Galperin said that you should search the name of the application and “security incident” — to make sure the password manager you’re considering doesn’t have a history of being broken into. For example, LastPass — once one of the \u003ca href=\"https://www.wired.com/story/best-password-managers/\">more popular password managers\u003c/a> — has faced controversy for \u003ca href=\"https://krebsonsecurity.com/2025/03/feds-link-150m-cyberheist-to-2022-lastpass-hacks/\">a 2022 breach that still sees theft today\u003c/a>.\u003c/p>\n\u003cp>“If it has a history of being untrustworthy, don’t touch it,” she said. But “if you don’t find a bunch of security incidents, it’s probably OK or good enough.”\u003c/p>\n\u003cp>Ultimately, though, the best password manager is the “one you actually use,” and that fits your daily life, Galperin said.\u003c/p>\n\u003cp>“If you spend a bunch of time getting a top-of-the-line password manager and then you only put two passwords in it, then you haven’t really done yourself a lot of good,” she said.\u003c/p>\n\u003cp>\u003cstrong>Install two-factor authentication\u003c/strong>\u003c/p>\n\u003cp>Two-factor authentication, or 2FA — also called multi-factor authentication or MFA — adds another layer of protection to your account beyond just your password. Many websites and applications encourage you to activate 2FA on your profiles, like \u003ca href=\"https://help.instagram.com/566810106808145\">Instagram\u003c/a>, \u003ca href=\"https://support.discord.com/hc/en-us/articles/219576828-Setting-up-Multi-Factor-Authentication\">Discord\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/185839?hl=en&co=GENIE.Platform%3DDesktop\">Gmail\u003c/a>.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>How it looks for most users: you enter your password, and then the website will send a unique code to you through SMS (a text) or to your email account, which you then enter back into the website. After that, you will have access to your account.\u003c/p>\n\u003cp>But Galperin points out that contrary to what you might assume, getting a code through SMS is actually “the least secure way” of protecting your account — because “SMS messages are not encrypted,” and it’s “possible to intercept them.”\u003c/p>\n\u003cp>While SMS is better than nothing in most cases, Galperin recommended instead using an authenticator app, which syncs to your account and receives your code. Examples of \u003ca href=\"https://www.nytimes.com/wirecutter/reviews/best-two-factor-authentication-app/\">these kinds of apps\u003c/a> include \u003ca href=\"https://duo.com/\">Duo Mobile\u003c/a> and \u003ca href=\"https://support.google.com/accounts/answer/1066447\">Google Authenticator\u003c/a>.\u003c/p>\n\u003cp>Another layer of security could be getting a physical key: a keychain-sized flash drive that you can insert into your devices, allowing you to log in. But keep in mind, “if you break your physical key and you don’t have a backup key somewhere, you can end up locked out of your account,” Galperin said.\u003c/p>\n\u003cp>She also doesn’t recommend using a physical key to survivors of domestic abuse, or anyone in “a situation in which you need to secure your account against somebody who has physical access to you.”\u003c/p>\n\u003cp>\u003cstrong>Pull your data from the brokers selling it\u003c/strong>\u003c/p>\n\u003cp>Data brokers \u003ca href=\"https://www.kqed.org/news/12055606/how-ice-is-using-your-data-and-what-you-can-do-about-it\">collect\u003c/a> your information and sell it through all sorts of means, including scraping from public records. These brokers can also grab personal information from tracking cookies, which can \u003ca href=\"https://socradar.io/blog/tracking-the-cookies-the-world-of-data-brokers/\">trace your browsing history and social media interactions\u003c/a>.\u003c/p>\n\u003cp>You can mitigate the latter by installing an extension like \u003ca href=\"https://privacybadger.org/\">Privacy Badger\u003c/a> on your web browser, Galperin said. Privacy Badger’s website states that it stops advertisers and other third-party trackers from “secretly tracking where you go and what pages you look at on the web.”\u003c/p>\n\u003cp>Californians can also \u003ca href=\"https://privacy.ca.gov/DROP/\">now fill out a request to the state to opt out of data brokers\u003c/a>, stopping them from storing and selling personal information. Keep in mind, these requests will only \u003ca href=\"https://privacy.ca.gov/drop/how-drop-works/\">start being processed by data brokers in August\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>More digital safety resources\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ssd.eff.org/\">Electronic Frontier Foundation’s Surveillance Self-Defense\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.eff.org/pages/tools\">Tools from the Electronic Frontier Foundation\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://www.privacyguides.org/en/\">Privacy Guides\u003c/a> (\u003ca href=\"https://www.privacyguides.org/es/basics/why-privacy-matters/\">Español\u003c/a>)\u003c/li>\n\u003cli>Cornell University’s \u003ca href=\"https://ceta.tech.cornell.edu/resources\">Clinic to End Tech Abuse\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://themarkup.org/gentle-january/2024/01/31/overwhelmed-by-digital-privacy-reset-with-these-practical-tips\">The Markup\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://zebracrossing.narwhalacademy.org/\">Zebra Crossing\u003c/a> (\u003ca href=\"https://zebracrossing.narwhalacademy.org/index-%E7%B9%81%E9%AB%94%E4%B8%AD%E6%96%87.html\">繁體中文\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://digitalfirstaid.org/\">Digital First Aid Kit\u003c/a> (\u003ca href=\"https://digitalfirstaid.org/es/\">Español\u003c/a>)\u003c/li>\n\u003cli>\u003ca href=\"https://gameshotline.org/online-free-safety-guide/\">The Games and Online Harassment Hotline\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://privacyinternational.org/guides\">Privacy International\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://digitaldefensefund.org/\">Digital Defense Fund\u003c/a> (aimed at people seeking reproductive care)\u003c/li>\n\u003cli>\u003ca href=\"https://www.advancingjustice-aajc.org/digital-privacy-tips-abortion-seekers\">Asian Americans Advancing Justice\u003c/a> (aimed at people seeking reproductive care) (languages include \u003ca href=\"https://aajc.medium.com/%E5%A6%82%E4%BD%95%E4%BF%9D%E6%8A%A4%E8%87%AA%E5%B7%B1-%E6%B5%81%E4%BA%A7-%E5%8C%BB%E7%96%97%E9%9A%90%E7%A7%81%E6%95%B0%E5%AD%97%E5%AE%89%E5%85%A8%E6%8C%87%E5%8D%97-a5f690894c3\">简体中文\u003c/a>, \u003ca href=\"https://aajc.medium.com/paano-protektahan-ang-iyong-sarili-a6b2f743b019\">Tagalog\u003c/a>, \u003ca href=\"https://aajc.medium.com/%E0%B8%88%E0%B8%B0%E0%B8%9B%E0%B8%81%E0%B8%9B%E0%B9%89%E0%B8%AD%E0%B8%87%E0%B8%95%E0%B8%B1%E0%B8%A7%E0%B9%80%E0%B8%AD%E0%B8%87%E0%B8%AD%E0%B8%A2%E0%B9%88%E0%B8%B2%E0%B8%87%E0%B9%84%E0%B8%A3-7a92019678c2\">ภาษาไทย\u003c/a>, \u003ca href=\"https://aajc.medium.com/l%C3%A0m-th%E1%BA%BF-n%C3%A0o-%C4%91%E1%BB%83-b%E1%BA%A3o-v%E1%BB%87-b%E1%BA%A3n-th%C3%A2n-4aadd977d030\">Tiếng Việt\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Bengali_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">বাংলা\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Khmer_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">ខ្មែរ\u003c/a>, \u003ca href=\"https://www.advancingjustice-aajc.org/sites/default/files/Korean_Digital%20Privacy%20One%20Pager%20_%20Designed.pdf\">한국어\u003c/a>.)\u003c/li>\n\u003cli>\u003ca href=\"https://maskon.zone/\">Mask On Zone\u003c/a> (aimed at people going to protests)\u003c/li>\n\u003cli>\u003ca href=\"https://activistchecklist.org/\">Digital Security Checklists for Activists\u003c/a> (aimed at people going to protests and organizers)\u003c/li>\n\u003c/ul>\n\u003cp>\u003c/p>\u003c/div>",
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"order": 9
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"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"marketplace": {
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"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
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},
"mindshift": {
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"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
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"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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"morning-edition": {
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"onourwatch": {
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"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
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"order": 11
},
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"on-the-media": {
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"title": "On The Media",
"info": "Our weekly podcast explores how the media 'sausage' is made, casts an incisive eye on fluctuations in the marketplace of ideas, and examines threats to the freedom of information and expression in America and abroad. For one hour a week, the show tries to lift the veil from the process of \"making media,\" especially news media, because it's through that lens that we see the world and the world sees us",
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"link": "/radio/program/on-the-media",
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"pbs-newshour": {
"id": "pbs-newshour",
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},
"perspectives": {
"id": "perspectives",
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"order": 14
},
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"title": "Planet Money",
"info": "The economy explained. Imagine you could call up a friend and say, Meet me at the bar and tell me what's going on with the economy. Now imagine that's actually a fun evening.",
"airtime": "SUN 3pm-4pm",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/planetmoney.jpg",
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"link": "/radio/program/planet-money",
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"apple": "https://itunes.apple.com/us/podcast/planet-money/id290783428?mt=2",
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},
"politicalbreakdown": {
"id": "politicalbreakdown",
"title": "Political Breakdown",
"tagline": "Politics from a personal perspective",
"info": "Political Breakdown is a new series that explores the political intersection of California and the nation. Each week hosts Scott Shafer and Marisa Lagos are joined with a new special guest to unpack politics -- with personality — and offer an insider’s glimpse at how politics happens.",
"airtime": "THU 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Political-Breakdown-2024-Podcast-Tile-703x703-1.jpg",
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"order": 5
},
"link": "/podcasts/politicalbreakdown",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5Nzk2MzI2MTEx",
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"possible": {
"id": "possible",
"title": "Possible",
"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
"airtime": "SUN 2pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.possible.fm/",
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"source": "Possible"
},
"link": "/radio/program/possible",
"subscribe": {
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"spotify": "https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"
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},
"pri-the-world": {
"id": "pri-the-world",
"title": "PRI's The World: Latest Edition",
"info": "Each weekday, host Marco Werman and his team of producers bring you the world's most interesting stories in an hour of radio that reminds us just how small our planet really is.",
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