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Myrow","firstName":"Rachael","lastName":"Myrow","slug":"rachael-myrow","email":"rmyrow@kqed.org","display_author_email":false,"staff_mastheads":["news"],"title":"Senior Editor of KQED's Silicon Valley News Desk","bio":"Rachael Myrow is Senior Editor of KQED's Silicon Valley News Desk. You can hear her work on \u003ca href=\"https://www.npr.org/search?query=Rachael%20Myrow&page=1\">NPR\u003c/a>, \u003ca href=\"https://theworld.org/people/rachael-myrow\">The World\u003c/a>, WBUR's \u003ca href=\"https://www.wbur.org/search?q=Rachael%20Myrow\">\u003ci>Here & Now\u003c/i>\u003c/a> and the BBC. \u003c/i>She also guest hosts for KQED's \u003ci>\u003ca href=\"https://www.kqed.org/forum/tag/rachael-myrow\">Forum\u003c/a>\u003c/i>. Over the years, she's talked with Kamau Bell, David Byrne, Kamala Harris, Tony Kushner, Armistead Maupin, Van Dyke Parks, Arnold Schwarzenegger and Tommie Smith, among others.\r\n\r\nBefore all this, she hosted \u003cem>The California Report\u003c/em> for 7+ years, reporting on topics like \u003ca href=\"https://soundcloud.com/rmyrow/on-a-mission-to-reform-assisted-living\">assisted living facilities\u003c/a>, the \u003ca href=\"https://www.npr.org/sections/alltechconsidered/2014/12/01/367703789/amazon-unleashes-robot-army-to-send-your-holiday-packages-faster\">robot takeover\u003c/a> of Amazon, and \u003ca href=\"https://www.kqed.org/bayareabites/50822/in-search-of-the-chocolate-persimmon\" rel=\"noopener noreferrer\">chocolate persimmons\u003c/a>.\r\n\r\nAwards? Sure: Peabody, Edward R. Murrow, Regional Edward R. Murrow, RTNDA, Northern California RTNDA, SPJ Northern California Chapter, LA Press Club, Golden Mic. Prior to joining KQED, Rachael worked in Los Angeles at KPCC and Marketplace. She holds degrees in English and journalism from UC Berkeley (where she got her start in public radio on KALX-FM).\r\n\r\nOutside of the studio, you'll find Rachael hiking Bay Area trails and whipping up Instagram-ready meals in her kitchen.","avatar":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g","twitter":"rachaelmyrow","facebook":null,"instagram":null,"linkedin":"https://www.linkedin.com/in/rachaelmyrow/","sites":[{"site":"arts","roles":["administrator"]},{"site":"news","roles":["edit_others_posts","editor"]},{"site":"futureofyou","roles":["editor"]},{"site":"bayareabites","roles":["editor"]},{"site":"stateofhealth","roles":["editor"]},{"site":"science","roles":["editor"]},{"site":"food","roles":["editor"]},{"site":"forum","roles":["editor"]}],"headData":{"title":"Rachael Myrow | KQED","description":"Senior Editor of KQED's Silicon Valley News Desk","ogImgSrc":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/87bf8cb5874e045cdff430523a6d48b1?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/rachael-myrow"},"samharnett":{"type":"authors","id":"253","meta":{"index":"authors_1591205172","id":"253","found":true},"name":"Sam Harnett","firstName":"Sam","lastName":"Harnett","slug":"samharnett","email":"samharnett@gmail.com","display_author_email":false,"staff_mastheads":[],"title":"KQED Contributor","bio":"Sam Harnett covered tech and work at KQED. 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Prior to that he had extended stints in politics and government\u003cem>.\u003c/em> Using that inside experience, he is now Senior Editor for KQED's Politics and Government Desk where he provides reporting, hosting and analysis while also overseeing the politics desk. Scott co-hosts the weekly show and podcast \u003cem>Political Breakdown a\u003c/em>nd he collaborated on \u003cem>The Political Mind of Jerry Brown, \u003c/em>an eight-part series about the life and extraordinary political career of the former governor. For fun, he plays water polo with the San Francisco Tsunami.","avatar":"https://secure.gravatar.com/avatar/a62ebae45b79d7aed1a39a0e3bf68104?s=600&d=blank&r=g","twitter":"scottshafer","facebook":null,"instagram":null,"linkedin":null,"sites":[{"site":"news","roles":["editor"]},{"site":"stateofhealth","roles":["author"]},{"site":"science","roles":["author"]},{"site":"forum","roles":["subscriber"]}],"headData":{"title":"Scott Shafer | KQED","description":"KQED Contributor","ogImgSrc":"https://secure.gravatar.com/avatar/a62ebae45b79d7aed1a39a0e3bf68104?s=600&d=blank&r=g","twImgSrc":"https://secure.gravatar.com/avatar/a62ebae45b79d7aed1a39a0e3bf68104?s=600&d=blank&r=g"},"isLoading":false,"link":"/author/scottshafer"}},"breakingNewsReducer":{},"campaignFinanceReducer":{},"firebase":{"requesting":{},"requested":{},"timestamps":{},"data":{},"ordered":{},"auth":{"isLoaded":false,"isEmpty":true},"authError":null,"profile":{"isLoaded":false,"isEmpty":true},"listeners":{"byId":{},"allIds":[]},"isInitializing":false,"errors":[]},"navBarReducer":{"navBarId":"news","fullView":true,"showPlayer":false},"navMenuReducer":{"menus":[{"key":"menu1","items":[{"name":"News","link":"/","type":"title"},{"name":"Politics","link":"/politics"},{"name":"Science","link":"/science"},{"name":"Education","link":"/educationnews"},{"name":"Housing","link":"/housing"},{"name":"Immigration","link":"/immigration"},{"name":"Criminal Justice","link":"/criminaljustice"},{"name":"Silicon Valley","link":"/siliconvalley"},{"name":"Forum","link":"/forum"},{"name":"The California Report","link":"/californiareport"}]},{"key":"menu2","items":[{"name":"Arts & Culture","link":"/arts","type":"title"},{"name":"Critics’ Picks","link":"/thedolist"},{"name":"Cultural Commentary","link":"/artscommentary"},{"name":"Food & Drink","link":"/food"},{"name":"Bay Area Hip-Hop","link":"/bayareahiphop"},{"name":"Rebel Girls","link":"/rebelgirls"},{"name":"Arts Video","link":"/artsvideos"}]},{"key":"menu3","items":[{"name":"Podcasts","link":"/podcasts","type":"title"},{"name":"Bay Curious","link":"/podcasts/baycurious"},{"name":"Rightnowish","link":"/podcasts/rightnowish"},{"name":"The Bay","link":"/podcasts/thebay"},{"name":"On Our Watch","link":"/podcasts/onourwatch"},{"name":"Mindshift","link":"/podcasts/mindshift"},{"name":"Consider This","link":"/podcasts/considerthis"},{"name":"Political Breakdown","link":"/podcasts/politicalbreakdown"}]},{"key":"menu4","items":[{"name":"Live Radio","link":"/radio","type":"title"},{"name":"TV","link":"/tv","type":"title"},{"name":"Events","link":"/events","type":"title"},{"name":"For Educators","link":"/education","type":"title"},{"name":"Support KQED","link":"/support","type":"title"},{"name":"About","link":"/about","type":"title"},{"name":"Help Center","link":"https://kqed-helpcenter.kqed.org/s","type":"title"}]}]},"pagesReducer":{},"postsReducer":{"stream_live":{"type":"live","id":"stream_live","audioUrl":"https://streams.kqed.org/kqedradio","title":"Live Stream","excerpt":"Live Stream information currently unavailable.","link":"/radio","featImg":"","label":{"name":"KQED Live","link":"/"}},"stream_kqedNewscast":{"type":"posts","id":"stream_kqedNewscast","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/newscast.mp3?_=1","title":"KQED Newscast","featImg":"","label":{"name":"88.5 FM","link":"/"}},"news_11896177":{"type":"posts","id":"news_11896177","meta":{"index":"posts_1591205157","site":"news","id":"11896177","score":null,"sort":[1636835122000]},"guestAuthors":[],"slug":"how-apples-privacy-protections-can-benefit-its-bottom-line-in-surprising-ways","title":"How Apple's Privacy Protections Can Benefit Its Bottom Line in Surprising Ways","publishDate":1636835122,"format":"audio","headTitle":"How Apple’s Privacy Protections Can Benefit Its Bottom Line in Surprising Ways | KQED","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>Back in April, \u003ca href=\"https://www.npr.org/2021/04/26/990943261/apple-rolls-out-major-new-privacy-protections-for-iphones-and-ipads\" target=\"_blank\" rel=\"noopener noreferrer\">privacy advocates hailed\u003c/a> Apple’s decision to let customers opt out of apps tracking you. But Apple is still tracking its own customers and serving them up to advertisers.\u003c/p>\n\u003cp>One ad that Apple released in May explaining the policy shift shows a guy named Felix followed around by an army of people who know too much about him.\u003c/p>\n\u003cp>They walk too close, sit too close, and peer over his shoulder as he uses his iPhone, until he finally clicks on a dialog box that says, “Ask App Not to Track.”\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=4-7jSoINyq4\u003c/p>\n\u003cp>Apple CEO Tim Cook insists privacy is top of mind for the company. Earlier this year, speaking at a privacy and data protection conference in Belgium, he said, “As I’ve said before, if we accept as normal and unavoidable that everything can be aggregated and sold, then we lose so much more than data. We lose the freedom to be human.”\u003c/p>\n\u003cp>When questioned at the company’s latest earnings call this fall, Cook \u003ca href=\"https://www.fool.com/earnings/call-transcripts/2021/10/29/apple-aapl-q4-2021-earnings-call-transcript/\" target=\"_blank\" rel=\"noopener noreferrer\">reiterated\u003c/a> that consumer control over privacy was the company’s motivation. “There’s no other motivation,” he said.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=OaLxTz1Yw7M\u003c/p>\n\u003cp>But at the same time, Apple has \u003ca href=\"https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286b9d\" target=\"_blank\" rel=\"noopener noreferrer\">cleared a path\u003c/a> for itself to grow its advertising business. By one estimate, from the mobile analytics software company Branch, Apple tripled its market share in the months after it introduced the privacy changes to iPhones. Those changes obstructed rivals, like Facebook and Google.\u003c/p>\n\u003cp>“That tripling may be a little bit of an overestimate, but they’ve grown their market share for mobile advertising as a direct result of this policy,” said Eric Seufert, an independent analyst covering mobile advertising, especially for gaming companies. He also runs a blog called \u003ca href=\"https://mobiledevmemo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Dev Memo\u003c/a>.\u003c/p>\n\u003cp>“Apple collects that data about you and it uses that data to sort of populate the ad placements there, which is like recommended apps — apps that it thinks you would like to download,” Seufert said.\u003c/p>\n\u003cp>Apple’s rival ad platforms, like Google, Facebook, and TikTok, were well aware of the hit they would take to their bottom line as a result of Apple’s policy change. They complained before and after. Facebook even took out full-page ads in newspapers to advertise its displeasure.\u003c/p>\n\u003cp>[aside postID=\"news_11801063,news_11802864,forum_2010101883563\" label=\"Related Coverage\"]But the advertisers who buy the ads from these platforms aren’t necessarily screaming bloody murder. “No, I don’t really blame profit-seeking entities for trying to make profit,” said Chris Stevens, chief marketing officer for the parking app SpotHero.\u003c/p>\n\u003cp>And if Apple temporarily reduces the number of ads coming at iPhone users — in an era when lawmakers and regulators appear unwilling or unable to — well, who’s going to weep crocodile tears for advertisers?\u003c/p>\n\u003cp>Stevens says it’s up to those companies to craft campaigns that intrigue and delight, rather than annoy and alarm. “That’s actually a symptom of a bad marketing campaign. It’s not really a symptom of a bad technology,” he said.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Except that a growing number of people are not that keen on the inescapable nature of the surveillance ad economy: buying and selling zombie profiles of you, and bombarding you with “personalized” pitches for things you don’t want or need.\u003c/p>\n\u003cp>Still, Stevens and others say Apple’s credibility with consumers is unlikely to suffer because most consumers are completely unaware that Apple operates in the ad space, serving you up to advertisers, just as everybody else who can does.\u003c/p>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Apple's move last spring to give iPhone users the option to opt out of tracking by non-Apple apps was a savvy step to elbow aside Apple's rivals in the advertising business.","status":"publish","parent":0,"modified":1701188585,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":16,"wordCount":627},"headData":{"title":"How Apple's Privacy Protections Can Benefit Its Bottom Line in Surprising Ways | KQED","description":"Apple's move last spring to give iPhone users the option to opt out of tracking by non-Apple apps was a savvy step to elbow aside Apple's rivals in the advertising business.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"How Apple's Privacy Protections Can Benefit Its Bottom Line in Surprising Ways","datePublished":"2021-11-13T20:25:22.000Z","dateModified":"2023-11-28T16:23:05.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"audioUrl":"https://traffic.omny.fm/d/clips/0af137ef-751e-4b19-a055-aaef00d2d578/ffca7e9f-6831-41c5-bcaf-aaef00f5a073/7d1140f7-d23b-4a3b-a231-ade101500017/audio.mp3","templateType":"standard","featuredImageType":"standard","excludeFromSiteSearch":"Include","articleAge":"0","path":"/news/11896177/how-apples-privacy-protections-can-benefit-its-bottom-line-in-surprising-ways","audioDuration":230000,"audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Back in April, \u003ca href=\"https://www.npr.org/2021/04/26/990943261/apple-rolls-out-major-new-privacy-protections-for-iphones-and-ipads\" target=\"_blank\" rel=\"noopener noreferrer\">privacy advocates hailed\u003c/a> Apple’s decision to let customers opt out of apps tracking you. But Apple is still tracking its own customers and serving them up to advertisers.\u003c/p>\n\u003cp>One ad that Apple released in May explaining the policy shift shows a guy named Felix followed around by an army of people who know too much about him.\u003c/p>\n\u003cp>They walk too close, sit too close, and peer over his shoulder as he uses his iPhone, until he finally clicks on a dialog box that says, “Ask App Not to Track.”\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/4-7jSoINyq4'\n title='//www.youtube.com/embed/4-7jSoINyq4'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Apple CEO Tim Cook insists privacy is top of mind for the company. Earlier this year, speaking at a privacy and data protection conference in Belgium, he said, “As I’ve said before, if we accept as normal and unavoidable that everything can be aggregated and sold, then we lose so much more than data. We lose the freedom to be human.”\u003c/p>\n\u003cp>When questioned at the company’s latest earnings call this fall, Cook \u003ca href=\"https://www.fool.com/earnings/call-transcripts/2021/10/29/apple-aapl-q4-2021-earnings-call-transcript/\" target=\"_blank\" rel=\"noopener noreferrer\">reiterated\u003c/a> that consumer control over privacy was the company’s motivation. “There’s no other motivation,” he said.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/OaLxTz1Yw7M'\n title='//www.youtube.com/embed/OaLxTz1Yw7M'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>But at the same time, Apple has \u003ca href=\"https://www.ft.com/content/074b881f-a931-4986-888e-2ac53e286b9d\" target=\"_blank\" rel=\"noopener noreferrer\">cleared a path\u003c/a> for itself to grow its advertising business. By one estimate, from the mobile analytics software company Branch, Apple tripled its market share in the months after it introduced the privacy changes to iPhones. Those changes obstructed rivals, like Facebook and Google.\u003c/p>\n\u003cp>“That tripling may be a little bit of an overestimate, but they’ve grown their market share for mobile advertising as a direct result of this policy,” said Eric Seufert, an independent analyst covering mobile advertising, especially for gaming companies. He also runs a blog called \u003ca href=\"https://mobiledevmemo.com\" target=\"_blank\" rel=\"noopener noreferrer\">Mobile Dev Memo\u003c/a>.\u003c/p>\n\u003cp>“Apple collects that data about you and it uses that data to sort of populate the ad placements there, which is like recommended apps — apps that it thinks you would like to download,” Seufert said.\u003c/p>\n\u003cp>Apple’s rival ad platforms, like Google, Facebook, and TikTok, were well aware of the hit they would take to their bottom line as a result of Apple’s policy change. They complained before and after. Facebook even took out full-page ads in newspapers to advertise its displeasure.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"news_11801063,news_11802864,forum_2010101883563","label":"Related Coverage "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>But the advertisers who buy the ads from these platforms aren’t necessarily screaming bloody murder. “No, I don’t really blame profit-seeking entities for trying to make profit,” said Chris Stevens, chief marketing officer for the parking app SpotHero.\u003c/p>\n\u003cp>And if Apple temporarily reduces the number of ads coming at iPhone users — in an era when lawmakers and regulators appear unwilling or unable to — well, who’s going to weep crocodile tears for advertisers?\u003c/p>\n\u003cp>Stevens says it’s up to those companies to craft campaigns that intrigue and delight, rather than annoy and alarm. “That’s actually a symptom of a bad marketing campaign. It’s not really a symptom of a bad technology,” he said.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Except that a growing number of people are not that keen on the inescapable nature of the surveillance ad economy: buying and selling zombie profiles of you, and bombarding you with “personalized” pitches for things you don’t want or need.\u003c/p>\n\u003cp>Still, Stevens and others say Apple’s credibility with consumers is unlikely to suffer because most consumers are completely unaware that Apple operates in the ad space, serving you up to advertisers, just as everybody else who can does.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11896177/how-apples-privacy-protections-can-benefit-its-bottom-line-in-surprising-ways","authors":["251"],"programs":["news_72"],"categories":["news_1758","news_8","news_248"],"tags":["news_21267","news_19182","news_22844","news_2414","news_2125","news_2011","news_353","news_4289"],"featImg":"news_11896185","label":"news_72"},"news_11825594":{"type":"posts","id":"news_11825594","meta":{"index":"posts_1591205157","site":"news","id":"11825594","score":null,"sort":[1592818216000]},"guestAuthors":[],"slug":"5-governors-1-message-wear-a-mask","title":"5 Governors, 1 Message: 'Wear a Mask'","publishDate":1592818216,"format":"standard","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>Gov. Gavin Newsom and former Govs. Jerry Brown, Arnold Schwarzenegger, Gray Davis and Pete Wilson may not all agree on much, but they're teaming up in a new public service campaign with a single message: \"Wear a Mask.\"\u003c/p>\n\u003cp>The five governors all appear in a clever and playful \u003ca href=\"https://f.io/STYqwY2Z\" target=\"_blank\" rel=\"noopener noreferrer\">56-second public service announcement\u003c/a>, produced by the advertising firm ATTN: in collaboration with Newsom's office, that is intended to encourage Californians to wear a face covering to fight the coronavirus.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\"Look, nobody wants to wear one of these things,\" says Brown in a somewhat muffled voice from behind a blue mask.\u003c/p>\n\u003cp>\"This is not about being weak,\" Schwarzenegger says, holding up a mask.\u003c/p>\n\u003cp>Davis adds, \"It's about fighting the disease and keeping our families and ourselves safe.\"\u003c/p>\n\u003cp>\"It's about getting Californians back to work,\" Wilson chimes in.\u003c/p>\n\u003cp>\"And small businesses open safely,\" Newsom follows up.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=wMydOvlqcck\u003c/p>\n\u003cp>The campaign comes days after the California Department of Public Health issued updated \u003ca href=\"https://www.cdph.ca.gov/Programs/OPA/Pages/NR20-128.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">guidance\u003c/a> requiring Californians to wear face coverings in most settings outside the home. Epidemiologists believe masks, which are\u003ca href=\"https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/coronavirus-face-masks-what-you-need-to-know\"> intended to protect others\u003c/a> from getting infected more than protecting the person wearing the mask, can greatly reduce spread of the disease.\u003c/p>\n\u003cp>But increasingly, whether or not to wear a mask has gotten caught up in the nation's political and culture wars, with President Donald Trump refusing to wear a mask in public and his campaign not requiring them of attendees at his recent political rally in Tulsa, Oklahoma. And when former Vice President Joe Biden wore a mask in public for a Memorial Day commemoration, Trump mocked the way Biden looked.\u003c/p>\n\u003cp>[aside postID=\"news_11810490\" label=\"Mask Guidance\" hero=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/04/GettyImages-1208909845-1020x666.jpg\"]\u003c/p>\n\u003cp>The PSA with three Democrats and two Republicans is intended to break through the politics with a united, bipartisan message.\u003c/p>\n\u003cp>\"This isn't over,\" Wilson says in the ad.\u003c/p>\n\u003cp>\"So do your part,\" urges Schwarzenegger.\u003c/p>\n\u003cp>\"Don't let COVID win, wear a mask,\" says Newsom.\u003c/p>\n\u003cp>The PSA is the kind of campaign U.S. presidents and former presidents would wage together in the past as a bipartisan, unified fight against natural disasters. For example, George H.W. Bush and Bill Clinton worked together on financial relief after the 2010 earthquake devastated in Haiti.\u003c/p>\n\u003cp>In different times, former living presidents like Barack Obama and George W. Bush would be called on by the sitting president to help with the kind of COVID-19 message represented here. But Trump has made a point of saying it's not his style to do such a thing.\u003c/p>\n\u003cp>In a written statement, Newsom, who has gradually allowed counties to reopen their economies said, \"Simply put, we are seeing too many people with faces uncovered — putting at risk the real progress we have made in fighting the disease.\u003c/p>\n\u003cp>\"California's strategy to restart the economy and get people back to work will only be successful if people act safely and follow health recommendations,\" Newsom said.\u003c/p>\n\u003cp>As of Sunday, there were more than 178,000 cases of COVID-19 in the state, with over 5,500 dead.\u003c/p>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Two Republicans and three Democrats put aside political differences to encourage face coverings to prevent COVID-19.","status":"publish","parent":0,"modified":1592874328,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":21,"wordCount":535},"headData":{"title":"5 Governors, 1 Message: 'Wear a Mask' | KQED","description":"Two Republicans and three Democrats put aside political differences to encourage face coverings to prevent COVID-19.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"5 Governors, 1 Message: 'Wear a Mask'","datePublished":"2020-06-22T09:30:16.000Z","dateModified":"2020-06-23T01:05:28.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11825594 https://ww2.kqed.org/news/?p=11825594","disqusUrl":"https://ww2.kqed.org/news/2020/06/22/5-governors-1-message-wear-a-mask/","disqusTitle":"5 Governors, 1 Message: 'Wear a Mask'","path":"/news/11825594/5-governors-1-message-wear-a-mask","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Gov. Gavin Newsom and former Govs. Jerry Brown, Arnold Schwarzenegger, Gray Davis and Pete Wilson may not all agree on much, but they're teaming up in a new public service campaign with a single message: \"Wear a Mask.\"\u003c/p>\n\u003cp>The five governors all appear in a clever and playful \u003ca href=\"https://f.io/STYqwY2Z\" target=\"_blank\" rel=\"noopener noreferrer\">56-second public service announcement\u003c/a>, produced by the advertising firm ATTN: in collaboration with Newsom's office, that is intended to encourage Californians to wear a face covering to fight the coronavirus.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"Look, nobody wants to wear one of these things,\" says Brown in a somewhat muffled voice from behind a blue mask.\u003c/p>\n\u003cp>\"This is not about being weak,\" Schwarzenegger says, holding up a mask.\u003c/p>\n\u003cp>Davis adds, \"It's about fighting the disease and keeping our families and ourselves safe.\"\u003c/p>\n\u003cp>\"It's about getting Californians back to work,\" Wilson chimes in.\u003c/p>\n\u003cp>\"And small businesses open safely,\" Newsom follows up.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/wMydOvlqcck'\n title='//www.youtube.com/embed/wMydOvlqcck'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The campaign comes days after the California Department of Public Health issued updated \u003ca href=\"https://www.cdph.ca.gov/Programs/OPA/Pages/NR20-128.aspx\" target=\"_blank\" rel=\"noopener noreferrer\">guidance\u003c/a> requiring Californians to wear face coverings in most settings outside the home. Epidemiologists believe masks, which are\u003ca href=\"https://www.hopkinsmedicine.org/health/conditions-and-diseases/coronavirus/coronavirus-face-masks-what-you-need-to-know\"> intended to protect others\u003c/a> from getting infected more than protecting the person wearing the mask, can greatly reduce spread of the disease.\u003c/p>\n\u003cp>But increasingly, whether or not to wear a mask has gotten caught up in the nation's political and culture wars, with President Donald Trump refusing to wear a mask in public and his campaign not requiring them of attendees at his recent political rally in Tulsa, Oklahoma. And when former Vice President Joe Biden wore a mask in public for a Memorial Day commemoration, Trump mocked the way Biden looked.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"postid":"news_11810490","label":"Mask Guidance ","hero":"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/04/GettyImages-1208909845-1020x666.jpg"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>The PSA with three Democrats and two Republicans is intended to break through the politics with a united, bipartisan message.\u003c/p>\n\u003cp>\"This isn't over,\" Wilson says in the ad.\u003c/p>\n\u003cp>\"So do your part,\" urges Schwarzenegger.\u003c/p>\n\u003cp>\"Don't let COVID win, wear a mask,\" says Newsom.\u003c/p>\n\u003cp>The PSA is the kind of campaign U.S. presidents and former presidents would wage together in the past as a bipartisan, unified fight against natural disasters. For example, George H.W. Bush and Bill Clinton worked together on financial relief after the 2010 earthquake devastated in Haiti.\u003c/p>\n\u003cp>In different times, former living presidents like Barack Obama and George W. Bush would be called on by the sitting president to help with the kind of COVID-19 message represented here. But Trump has made a point of saying it's not his style to do such a thing.\u003c/p>\n\u003cp>In a written statement, Newsom, who has gradually allowed counties to reopen their economies said, \"Simply put, we are seeing too many people with faces uncovered — putting at risk the real progress we have made in fighting the disease.\u003c/p>\n\u003cp>\"California's strategy to restart the economy and get people back to work will only be successful if people act safely and follow health recommendations,\" Newsom said.\u003c/p>\n\u003cp>As of Sunday, there were more than 178,000 cases of COVID-19 in the state, with over 5,500 dead.\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11825594/5-governors-1-message-wear-a-mask","authors":["255"],"programs":["news_72"],"categories":["news_8","news_13"],"tags":["news_21267","news_65","news_27350","news_27504","news_27804","news_27651","news_23968"],"featImg":"news_11825609","label":"news_72"},"news_11798377":{"type":"posts","id":"news_11798377","meta":{"index":"posts_1591205157","site":"news","id":"11798377","score":null,"sort":[1580240478000]},"guestAuthors":[],"slug":"donald-trump-leads-pack-in-social-media-ad-spending-for-election-2020","title":"Donald Trump Leads Pack in Social Media Ad Spending for Election 2020","publishDate":1580240478,"format":"audio","headTitle":"The California Report | KQED News","labelTerm":{"term":72,"site":"news"},"content":"\u003cp>Maybe you’ve already noticed ads for presidential contenders on your social media feeds. Brace yourselves: you're going to see a lot more as election 2020 heats up.\u003c/p>\n\u003cp>President Trump is leading the pack, according to \u003ca href=\"https://www.anotheracronym.org/fwiw-2020-dashboard/\" target=\"_blank\" rel=\"noopener noreferrer\">Acronym\u003c/a>, a progressive nonprofit working with Democrats to improve their digital game. So far, Trump has spent more than $36 million on Google and Facebook.\u003c/p>\n\u003cp>What do those ads look like? Something like this one, on YouTube:\u003c/p>\n\u003cp>[youtube https://www.youtube.com/watch?v=C7dt8HNV_Ac]\u003c/p>\n\u003cp>[pullquote]Unlike Facebook, which has said it won't fact check ads, Google has taken down hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.[/pullquote]Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: former New York City Mayor Michael Bloomberg, with $34 million spent on Google and Facebook, and billionaire philanthropist and activist Tom Steyer, who paid almost $24 million.\u003c/p>\n\u003cp>Compare that to \u003ca href=\"https://projects.fivethirtyeight.com/2020-campaign-ads/#\" target=\"_blank\" rel=\"noopener noreferrer\">television\u003c/a>, where Bloomberg and Steyer substantially outpace spending by Trump and his allies. On both platforms, the other candidates fall far behind in terms of ad buys.\u003c/p>\n\u003cfigure id=\"attachment_11798394\" class=\"wp-caption aligncenter\" style=\"max-width: 1710px\">\u003cimg class=\"size-full wp-image-11798394\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png\" alt=\"2020 candidates total digital spending on Facebook and Google so far. (Source: Acronym)\" width=\"1710\" height=\"766\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png 1710w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-160x72.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-800x358.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-1020x457.png 1020w\" sizes=\"(max-width: 1710px) 100vw, 1710px\">\u003cfigcaption class=\"wp-caption-text\">2020 candidates total digital spending on Facebook and Google so far. \u003ccite>(Courtesy of Acronym)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But analysts say you can expect the field of play to change dramatically once the March primary determines who the Democratic contender will be.\u003c/p>\n\u003cp>\"The Democrats have a different challenge right now,\" said Betsy Hoover, co-founder of \u003ca href=\"https://highergroundlabs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Higher Ground Labs\u003c/a>, a political technology accelerator. \"That's just the reality of a crowded primary.\"\u003c/p>\n\u003cp>\"Trump and his campaign have been running a general election campaign and advertising program essentially since he was inaugurated in 2017,\" said Tara McGowan, co-founder and CEO of Acronym. The group runs a political action committee that plans to spend $75 million on digital advertising to counter Trump’s early spending advantage in 2020 battleground states.\u003c/p>\n\u003cp>https://twitter.com/jack/status/1189634360472829952?ref_src=twsrc%5Etfw\u003c/p>\n\u003cp>That said, every U.S. president with an eye to reelection has used the bully pulpit of his office to garner free advertising by generating news. Trump is no exception, but his capacity to use Twitter to generate conversation and controversy is unprecedented. That's despite the fact that the social media platform announced in October last year it would \u003ca href=\"https://twitter.com/jack/status/1189634360472829952\" target=\"_blank\" rel=\"noopener noreferrer\">ban political ads\u003c/a>.\u003c/p>\n\u003cp>The decision was relatively easy for Twitter to make since it doesn't get much of its money from political advertising. The story is different for Google and Facebook, both of which are built on advertising.\u003c/p>\n\u003cp>[aside tag='2020-election' label='Election 2020']Unlike Facebook, which has said it won't fact check ads, Google has \u003ca href=\"https://www.youtube.com/watch?v=qH-HwDThHkI\" target=\"_blank\" rel=\"noopener noreferrer\">taken down\u003c/a> hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.\u003c/p>\n\u003cp>In November, Google acknowledged public concern about platforms self-policing in an election in announcing it would limit microtargeting — meaning that political ads in the U.S. can only be targeted based on users’ age, gender and ZIP code as of Jan. 6.\u003c/p>\n\u003cp>[pullquote]President Trump has spent more than $36 million on Google and Facebook ads for his reelection campaign.[/pullquote]A number of analysts say limiting microtargeting will help to reduce the play of misleading ads because they'll reach a wider audience — full of people more likely to call out lies quickly. That's not the case with microtargeting. If you’re a liberal, you have to make an effort to find conservative ads, and the same goes for conservatives looking for liberal ads. Platform algorithms feed ads to viewers likely to find them appealing, or at least not offensive.\u003c/p>\n\u003cp>But not everyone believes microtargeting is an unmitigated evil, which is how Facebook \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">defends its decision to allow for it\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Unlike Google, we have chosen not to limit targeting of these ads. We considered doing so, but through extensive outreach and consultations we heard about the importance of these tools for reaching key audiences from a wide range of NGOs, nonprofits, political groups and campaigns, including both Republican and Democratic committees in the U.S.\u003c/p>\u003c/blockquote>\n\u003cp>\"There's no dark arts,\" said McGowan of Acronym, which also registers voters. \"We have the same talent and strategies on our side. The issue is really resources and time.\"\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: Michael Bloomberg and Tom Steyer.","status":"publish","parent":0,"modified":1580428554,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":19,"wordCount":729},"headData":{"title":"Donald Trump Leads Pack in Social Media Ad Spending for Election 2020 | KQED","description":"Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: Michael Bloomberg and Tom Steyer.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Donald Trump Leads Pack in Social Media Ad Spending for Election 2020","datePublished":"2020-01-28T19:41:18.000Z","dateModified":"2020-01-30T23:55:54.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11798377 https://ww2.kqed.org/news/?p=11798377","disqusUrl":"https://ww2.kqed.org/news/2020/01/28/donald-trump-leads-pack-in-social-media-ad-spending-for-election-2020/","disqusTitle":"Donald Trump Leads Pack in Social Media Ad Spending for Election 2020","audioUrl":"https://www.kqed.org/.stream/anon/radio/RDnews/2020/01/MyrowPoliticalAds.mp3","audioTrackLength":186,"path":"/news/11798377/donald-trump-leads-pack-in-social-media-ad-spending-for-election-2020","audioDuration":190000,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Maybe you’ve already noticed ads for presidential contenders on your social media feeds. Brace yourselves: you're going to see a lot more as election 2020 heats up.\u003c/p>\n\u003cp>President Trump is leading the pack, according to \u003ca href=\"https://www.anotheracronym.org/fwiw-2020-dashboard/\" target=\"_blank\" rel=\"noopener noreferrer\">Acronym\u003c/a>, a progressive nonprofit working with Democrats to improve their digital game. So far, Trump has spent more than $36 million on Google and Facebook.\u003c/p>\n\u003cp>What do those ads look like? Something like this one, on YouTube:\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/C7dt8HNV_Ac'\n title='//www.youtube.com/embed/C7dt8HNV_Ac'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"Unlike Facebook, which has said it won't fact check ads, Google has taken down hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.","name":"pullquote","attributes":{"named":{"label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Only two Democratic presidential candidates are anywhere near matching Trump's spending, but they trail by a wide margin in polls: former New York City Mayor Michael Bloomberg, with $34 million spent on Google and Facebook, and billionaire philanthropist and activist Tom Steyer, who paid almost $24 million.\u003c/p>\n\u003cp>Compare that to \u003ca href=\"https://projects.fivethirtyeight.com/2020-campaign-ads/#\" target=\"_blank\" rel=\"noopener noreferrer\">television\u003c/a>, where Bloomberg and Steyer substantially outpace spending by Trump and his allies. On both platforms, the other candidates fall far behind in terms of ad buys.\u003c/p>\n\u003cfigure id=\"attachment_11798394\" class=\"wp-caption aligncenter\" style=\"max-width: 1710px\">\u003cimg class=\"size-full wp-image-11798394\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png\" alt=\"2020 candidates total digital spending on Facebook and Google so far. (Source: Acronym)\" width=\"1710\" height=\"766\" srcset=\"https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM.png 1710w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-160x72.png 160w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-800x358.png 800w, https://ww2.kqed.org/app/uploads/sites/10/2020/01/Screen-Shot-2020-01-27-at-6.30.19-PM-1020x457.png 1020w\" sizes=\"(max-width: 1710px) 100vw, 1710px\">\u003cfigcaption class=\"wp-caption-text\">2020 candidates total digital spending on Facebook and Google so far. \u003ccite>(Courtesy of Acronym)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But analysts say you can expect the field of play to change dramatically once the March primary determines who the Democratic contender will be.\u003c/p>\n\u003cp>\"The Democrats have a different challenge right now,\" said Betsy Hoover, co-founder of \u003ca href=\"https://highergroundlabs.com\" target=\"_blank\" rel=\"noopener noreferrer\">Higher Ground Labs\u003c/a>, a political technology accelerator. \"That's just the reality of a crowded primary.\"\u003c/p>\n\u003cp>\"Trump and his campaign have been running a general election campaign and advertising program essentially since he was inaugurated in 2017,\" said Tara McGowan, co-founder and CEO of Acronym. The group runs a political action committee that plans to spend $75 million on digital advertising to counter Trump’s early spending advantage in 2020 battleground states.\u003c/p>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"singleTwitterStatus","attributes":{"named":{"id":"1189634360472829952"},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\n\u003cp>That said, every U.S. president with an eye to reelection has used the bully pulpit of his office to garner free advertising by generating news. Trump is no exception, but his capacity to use Twitter to generate conversation and controversy is unprecedented. That's despite the fact that the social media platform announced in October last year it would \u003ca href=\"https://twitter.com/jack/status/1189634360472829952\" target=\"_blank\" rel=\"noopener noreferrer\">ban political ads\u003c/a>.\u003c/p>\n\u003cp>The decision was relatively easy for Twitter to make since it doesn't get much of its money from political advertising. The story is different for Google and Facebook, both of which are built on advertising.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"aside","attributes":{"named":{"tag":"2020-election","label":"Election 2020 "},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>Unlike Facebook, which has said it won't fact check ads, Google has \u003ca href=\"https://www.youtube.com/watch?v=qH-HwDThHkI\" target=\"_blank\" rel=\"noopener noreferrer\">taken down\u003c/a> hundreds of them for factual inaccuracies — albeit after they ran for awhile and Google got paid.\u003c/p>\n\u003cp>In November, Google acknowledged public concern about platforms self-policing in an election in announcing it would limit microtargeting — meaning that political ads in the U.S. can only be targeted based on users’ age, gender and ZIP code as of Jan. 6.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"President Trump has spent more than $36 million on Google and Facebook ads for his reelection campaign.","name":"pullquote","attributes":{"named":{"label":""},"numeric":[]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>A number of analysts say limiting microtargeting will help to reduce the play of misleading ads because they'll reach a wider audience — full of people more likely to call out lies quickly. That's not the case with microtargeting. If you’re a liberal, you have to make an effort to find conservative ads, and the same goes for conservatives looking for liberal ads. Platform algorithms feed ads to viewers likely to find them appealing, or at least not offensive.\u003c/p>\n\u003cp>But not everyone believes microtargeting is an unmitigated evil, which is how Facebook \u003ca href=\"https://about.fb.com/news/2020/01/political-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">defends its decision to allow for it\u003c/a>:\u003c/p>\n\u003cblockquote>\u003cp>Unlike Google, we have chosen not to limit targeting of these ads. We considered doing so, but through extensive outreach and consultations we heard about the importance of these tools for reaching key audiences from a wide range of NGOs, nonprofits, political groups and campaigns, including both Republican and Democratic committees in the U.S.\u003c/p>\u003c/blockquote>\n\u003cp>\"There's no dark arts,\" said McGowan of Acronym, which also registers voters. \"We have the same talent and strategies on our side. The issue is really resources and time.\"\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11798377/donald-trump-leads-pack-in-social-media-ad-spending-for-election-2020","authors":["251"],"programs":["news_72"],"categories":["news_8","news_13","news_248"],"tags":["news_21267","news_1323","news_27370","news_249","news_93","news_23092","news_2011","news_19930","news_346","news_22585"],"featImg":"news_11798397","label":"news_72"},"news_11649201":{"type":"posts","id":"news_11649201","meta":{"index":"posts_1591205157","site":"news","id":"11649201","score":null,"sort":[1518227860000]},"guestAuthors":[],"slug":"concussions-in-youth-sports-san-francisco-criminal-justice-fees-nextdoor-co-founder-prakash-janakiraman-advertising-hall-of-fame","title":"Concussions in Youth Sports, SF Criminal Justice Fees, Prakash Janakiraman, Advertising Hall of Fame","publishDate":1518227860,"format":"video","headTitle":"KQED Newsroom | KQED News","labelTerm":{"term":7052,"site":"news"},"content":"\u003cp>\u003cb>Concussions in Youth Sports\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Pioneering forensic pathologist Dr. Bennet Omalu’s new book, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Brain Damage in Contact Sports,\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> offers clear advice to parents who are wondering whether to allow their children to play full contact sports like football or lacrosse. Dr. Omalu pioneered understanding of degenerative brain disease in athletes who sustain multiple head injuries, and his fight to push the NFL to admit to the prevalence of traumatic brain injuries among former football players was chronicled in the movie \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Concussion\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>San Francisco Criminal Justice Fees\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">San Francisco may become the first city in the nation to eliminate the hefty fees that follow someone even after they’ve served their jail sentence. On Tuesday, Board of Supervisors President London Breed introduced legislation to roll back those fees, saying, “The fees create barriers to re-entry just when people are working to turn their lives around.” We hear from San Francisco Public Defender Jeff Adachi on why he supports this bill, his fight to reform the cash bail system in California and his endorsement of the four public defenders challenging Republican-appointed judges in the June election.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Nextdoor Co-founder Prakash Janakiraman\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Online platform Nextdoor allows neighbors to create private networks to share resources and swap information about their communities. Nextdoor co-founder Prakash Janakiraman talks about how he founded the company.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Advertising Hall of Fame\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Meet the woman behind “Strong Enough For a Man, But Made For a Woman.” Carol Williams is the creative force behind memorable ads for Secret deodorant, Pillsbury and the U.S. Army, to name a few. Last year she was the first African-American woman to be inducted into the Advertising Hall of Fame. We talk with her about how she has changed the way products are marketed to diverse audiences.\u003c/span>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":"Pioneering forensic pathologist Dr. Bennet Omalu’s new book, Brain Damage in Contact Sports, offers clear advice to parents who are wondering whether to allow their children to play full contact sports like football or lacrosse.","status":"publish","parent":0,"modified":1521077058,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":6,"wordCount":304},"headData":{"title":"Concussions in Youth Sports, SF Criminal Justice Fees, Prakash Janakiraman, Advertising Hall of Fame | KQED","description":"Pioneering forensic pathologist Dr. Bennet Omalu’s new book, Brain Damage in Contact Sports, offers clear advice to parents who are wondering whether to allow their children to play full contact sports like football or lacrosse.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"Concussions in Youth Sports, SF Criminal Justice Fees, Prakash Janakiraman, Advertising Hall of Fame","datePublished":"2018-02-10T01:57:40.000Z","dateModified":"2018-03-15T01:24:18.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11649201 https://ww2.kqed.org/news/?p=11649201","disqusUrl":"https://ww2.kqed.org/news/2018/02/09/concussions-in-youth-sports-san-francisco-criminal-justice-fees-nextdoor-co-founder-prakash-janakiraman-advertising-hall-of-fame/","disqusTitle":"Concussions in Youth Sports, SF Criminal Justice Fees, Prakash Janakiraman, Advertising Hall of Fame","videoEmbed":"https://youtu.be/4HZ3jhrbw24","path":"/news/11649201/concussions-in-youth-sports-san-francisco-criminal-justice-fees-nextdoor-co-founder-prakash-janakiraman-advertising-hall-of-fame","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cb>Concussions in Youth Sports\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Pioneering forensic pathologist Dr. Bennet Omalu’s new book, \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Brain Damage in Contact Sports,\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\"> offers clear advice to parents who are wondering whether to allow their children to play full contact sports like football or lacrosse. Dr. Omalu pioneered understanding of degenerative brain disease in athletes who sustain multiple head injuries, and his fight to push the NFL to admit to the prevalence of traumatic brain injuries among former football players was chronicled in the movie \u003c/span>\u003ci>\u003cspan style=\"font-weight: 400\">Concussion\u003c/span>\u003c/i>\u003cspan style=\"font-weight: 400\">.\u003c/span>\u003c/p>\n\u003cp>\u003cb>San Francisco Criminal Justice Fees\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">San Francisco may become the first city in the nation to eliminate the hefty fees that follow someone even after they’ve served their jail sentence. On Tuesday, Board of Supervisors President London Breed introduced legislation to roll back those fees, saying, “The fees create barriers to re-entry just when people are working to turn their lives around.” We hear from San Francisco Public Defender Jeff Adachi on why he supports this bill, his fight to reform the cash bail system in California and his endorsement of the four public defenders challenging Republican-appointed judges in the June election.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Nextdoor Co-founder Prakash Janakiraman\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Online platform Nextdoor allows neighbors to create private networks to share resources and swap information about their communities. Nextdoor co-founder Prakash Janakiraman talks about how he founded the company.\u003c/span>\u003c/p>\n\u003cp>\u003cb>Advertising Hall of Fame\u003cbr>\n\u003c/b>\u003cspan style=\"font-weight: 400\">Meet the woman behind “Strong Enough For a Man, But Made For a Woman.” Carol Williams is the creative force behind memorable ads for Secret deodorant, Pillsbury and the U.S. Army, to name a few. Last year she was the first African-American woman to be inducted into the Advertising Hall of Fame. We talk with her about how she has changed the way products are marketed to diverse audiences.\u003c/span>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11649201/concussions-in-youth-sports-san-francisco-criminal-justice-fees-nextdoor-co-founder-prakash-janakiraman-advertising-hall-of-fame","authors":["236"],"programs":["news_7052"],"categories":["news_457","news_6188","news_8","news_13","news_248"],"tags":["news_21267","news_22546","news_22542","news_22545","news_22544","news_2231","news_20297","news_19177","news_6931","news_22540","news_499","news_22541","news_353","news_17623"],"featImg":"news_11649205","label":"news_7052"},"news_11574201":{"type":"posts","id":"news_11574201","meta":{"index":"posts_1591205157","site":"news","id":"11574201","score":null,"sort":[1500649523000]},"guestAuthors":[],"slug":"the-painful-side-of-positive-health-care-marketing","title":"The Painful Side of Positive Health Care Marketing","publishDate":1500649523,"format":"audio","headTitle":"News Fix | KQED News","labelTerm":{"term":6944,"site":"news"},"content":"\u003cp>Lori Wallace is sitting on a couch with her 11-year-old son and his new pet snake. It’s burrowing under his armpit, as if it were afraid. But Wallace says it’s not.\u003c/p>\n\u003cp>“If he was terrified,” Wallace said, “he would be balled up. See, that is why they are called ball pythons. When they are scared, they turn into a little ball.”\u003c/p>\n\u003cp>Wallace is dying of breast cancer, but a stranger couldn’t tell. She has a pixie haircut and a warm tan. She’s vibrant and chatty and looks you right in the eyes when she talks. Wallace doesn’t shy away from what’s happening to her. She shows me her cracked feet. They bleed from the chemotherapy pills she takes.\u003c/p>\n\u003cp>She says she used to be a hopeful person, someone who believed you could fight through any misfortune. Then, seven years ago, she was diagnosed with breast cancer. Wallace was 39. Her son was 4. She couldn’t believe it.\u003c/p>\n\u003cp>Wallace, who lives in San Jose, says the chemotherapy treatment makes her brain foggy. She is now in her fifth round. Wallace is Stage 4, metastatic. The cancer has spread throughout her body. It’s going to kill her, she tells me.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“The median survival of a woman with metastatic breast cancer is 33 months,” Wallace says. “My 33 months would have been Dec. 6 last year. So I am on bonus time right now.”\u003c/p>\n\u003cp>As Wallace’s cancer has progressed, she has become more critical of what she sees as excessive positivity in health care marketing. It’s everywhere: TV ads, radio commercials, \u003ca href=\"https://serpninja.io/\">search engine campaigns\u003c/a>, billboards. The advertisements feature happy, healed patients and tell stories of miraculous recoveries. The messages are optimistic, about people beating steep odds. Wallace says the ads spread false hope, and for a patient like her they are a slap in the face.\u003c/p>\n\u003cp>A couple of decades ago you would not have seen ads like this. Hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing.\u003c/p>\n\u003cp>Wallace pulls up an ad on her computer from \u003ca href=\"http://possible.ucsfbenioffchildrens.org\">UCSF Benioff Children’s Hospital\u003c/a>. It says “Amid a thousand maybes and a million nos, we believe in the profound and unstoppable power of yes.”\u003c/p>\n\u003cp>There is a similar kind of optimism at the heart of a lot of Bay Area health provider campaigns. Kaiser Permanente ads are constructed around the word “Thrive”; for Sutter Health it’s “Smile Out.” Wallace says the subtext of the ads is that those like her who get sick and will die maybe just aren’t being positive enough.\u003c/p>\n\u003caside class=\"pullquote alignright\">'I have said yes to every possible treatment. And the cancer doesn't care.' \u003ccite>Lori Wallace\u003c/cite>\u003c/aside>\n\u003cp>“I didn’t say yes to cancer,” Wallace says. “I have tried everything I can. I have done clinical trials. I have said yes to every possible treatment. And the cancer doesn't care.”\u003c/p>\n\u003cp>Karuna Jaggar is executive director of Breast Cancer Action. She says health care providers are following in the footsteps of other companies.\u003c/p>\n\u003cp>“It's the basics of marketing,\" Jaggar says. \"In order to sell products or services, you have to sell hope.\"\u003c/p>\n\u003cp>She says health care advertisers are now adopting the kind of optimistic messaging that really began in force with the pink ribbons and rosy depictions of breast cancer.\u003c/p>\n\u003cp>“Thirty years ago, breast cancer was the poster child of positive thinking,” Jaggar says. “Look good, feel better, don't let breast cancer get you down. Fight strong and be cheerful while you do it.”\u003c/p>\n\u003cp>Thirty or 40 years ago health care providers marketed to physicians more than consumers. The ads were drier, more factual, says Guy David, a professor of health care management at the University of Pennsylvania.\u003c/p>\n\u003cp>“When the ads are more consumer-facing as opposed to professional-facing, the content tends to be more passionate,” David says.\u003c/p>\n\u003cp>The ads tug at emotions, just like other advertising that’s trying to win over consumers. With increasing health care costs and choices, patients are shopping around for care. Tim Calkins is a professor of marketing at Northwestern University. He says these days hospitals have to sell themselves.\u003c/p>\n\u003cp>“Right now in health care if you don't have some leverage, if you don't have a brand people care about, if you don't have a reason for people to pick you over competitors, well then you are in a really tough spot,\" Calkins says.\u003c/p>\n\u003cp>Calkins says hospitals are spending more than ever on advertising and, as with other products, it’s filled with lots of promises. He says you don’t see the same promises in the pharmaceutical industry. Their ads are regulated by the FDA, which is why they have to list all those side effects and show scientific backing for their claims.\u003c/p>\n\u003cp>“Hospitals aren't held to any of those standards at all,” Calkins says. “So a hospital can go out and say this is where miracles happen. And here's Joe. Joe was about to die. And now Joe is going to live forever.”\u003c/p>\n\u003cp>Lori Wallace is not going to live forever. Before cancer, she says, she would have been attracted to the messages of hope. Now Wallace says she needs realism, acceptance of both the world’s beauty and its harshness. She wrote an essay about that for the women in her breast cancer support group.\u003c/p>\n\u003cp>The essay is titled “Fuck Silver Linings and Pink Ribbons.” Wallace reads me the whole piece from start to finish. We are sitting at the kitchen table. Her son is nearby with his pet snake.\u003c/p>\n\u003cp>Toward the middle of the essay Wallace writes, “My ovaries are gone and without them my skin is aging at hyperspeed. I have hot flashes and cold flashes. My bones ache. My libido is shot and my vagina is a desert.” The essay is open, funny and unflinching, just like Wallace.\u003c/p>\n\u003cp>Before I leave, she reads me the final paragraph. “I will try to be thankful for every laugh, hug and kiss, and other things, too. That is if my chemo brain allows me to remember.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>“That’s what I wrote,” Wallace says. “That's what I wrote. Brutal honesty.”\u003c/p>\n\n","blocks":[],"excerpt":"Lori Wallace is dying of cancer, and she is tired of health care provider ads that tell stories of miraculous recoveries.","status":"publish","parent":0,"modified":1631134247,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":28,"wordCount":1103},"headData":{"title":"The Painful Side of Positive Health Care Marketing | KQED","description":"Lori Wallace is dying of cancer, and she is tired of health care provider ads that tell stories of miraculous recoveries.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"NewsArticle","headline":"The Painful Side of Positive Health Care Marketing","datePublished":"2017-07-21T15:05:23.000Z","dateModified":"2021-09-08T20:50:47.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png","isAccessibleForFree":"Y","publisher":{"@type":"NewsMediaOrganization","@id":"https://www.kqed.org/#organization","name":"KQED","url":"https://www.kqed.org","logo":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}}},"disqusIdentifier":"11574201 https://ww2.kqed.org/news/?p=11574201","disqusUrl":"https://ww2.kqed.org/news/2017/07/21/the-painful-side-of-positive-health-care-marketing/","disqusTitle":"The Painful Side of Positive Health Care Marketing","audioUrl":"http://www.kqed.org/.stream/anon/radio/RDnews/2017/07/HealthCareMarketing.mp3","path":"/news/11574201/the-painful-side-of-positive-health-care-marketing","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>Lori Wallace is sitting on a couch with her 11-year-old son and his new pet snake. It’s burrowing under his armpit, as if it were afraid. But Wallace says it’s not.\u003c/p>\n\u003cp>“If he was terrified,” Wallace said, “he would be balled up. See, that is why they are called ball pythons. When they are scared, they turn into a little ball.”\u003c/p>\n\u003cp>Wallace is dying of breast cancer, but a stranger couldn’t tell. She has a pixie haircut and a warm tan. She’s vibrant and chatty and looks you right in the eyes when she talks. Wallace doesn’t shy away from what’s happening to her. She shows me her cracked feet. They bleed from the chemotherapy pills she takes.\u003c/p>\n\u003cp>She says she used to be a hopeful person, someone who believed you could fight through any misfortune. Then, seven years ago, she was diagnosed with breast cancer. Wallace was 39. Her son was 4. She couldn’t believe it.\u003c/p>\n\u003cp>Wallace, who lives in San Jose, says the chemotherapy treatment makes her brain foggy. She is now in her fifth round. Wallace is Stage 4, metastatic. The cancer has spread throughout her body. It’s going to kill her, she tells me.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“The median survival of a woman with metastatic breast cancer is 33 months,” Wallace says. “My 33 months would have been Dec. 6 last year. So I am on bonus time right now.”\u003c/p>\n\u003cp>As Wallace’s cancer has progressed, she has become more critical of what she sees as excessive positivity in health care marketing. It’s everywhere: TV ads, radio commercials, \u003ca href=\"https://serpninja.io/\">search engine campaigns\u003c/a>, billboards. The advertisements feature happy, healed patients and tell stories of miraculous recoveries. The messages are optimistic, about people beating steep odds. Wallace says the ads spread false hope, and for a patient like her they are a slap in the face.\u003c/p>\n\u003cp>A couple of decades ago you would not have seen ads like this. Hospitals and clinics did not advertise much to customers. Now, they are spending more and more each year on marketing.\u003c/p>\n\u003cp>Wallace pulls up an ad on her computer from \u003ca href=\"http://possible.ucsfbenioffchildrens.org\">UCSF Benioff Children’s Hospital\u003c/a>. It says “Amid a thousand maybes and a million nos, we believe in the profound and unstoppable power of yes.”\u003c/p>\n\u003cp>There is a similar kind of optimism at the heart of a lot of Bay Area health provider campaigns. Kaiser Permanente ads are constructed around the word “Thrive”; for Sutter Health it’s “Smile Out.” Wallace says the subtext of the ads is that those like her who get sick and will die maybe just aren’t being positive enough.\u003c/p>\n\u003caside class=\"pullquote alignright\">'I have said yes to every possible treatment. And the cancer doesn't care.' \u003ccite>Lori Wallace\u003c/cite>\u003c/aside>\n\u003cp>“I didn’t say yes to cancer,” Wallace says. “I have tried everything I can. I have done clinical trials. I have said yes to every possible treatment. And the cancer doesn't care.”\u003c/p>\n\u003cp>Karuna Jaggar is executive director of Breast Cancer Action. She says health care providers are following in the footsteps of other companies.\u003c/p>\n\u003cp>“It's the basics of marketing,\" Jaggar says. \"In order to sell products or services, you have to sell hope.\"\u003c/p>\n\u003cp>She says health care advertisers are now adopting the kind of optimistic messaging that really began in force with the pink ribbons and rosy depictions of breast cancer.\u003c/p>\n\u003cp>“Thirty years ago, breast cancer was the poster child of positive thinking,” Jaggar says. “Look good, feel better, don't let breast cancer get you down. Fight strong and be cheerful while you do it.”\u003c/p>\n\u003cp>Thirty or 40 years ago health care providers marketed to physicians more than consumers. The ads were drier, more factual, says Guy David, a professor of health care management at the University of Pennsylvania.\u003c/p>\n\u003cp>“When the ads are more consumer-facing as opposed to professional-facing, the content tends to be more passionate,” David says.\u003c/p>\n\u003cp>The ads tug at emotions, just like other advertising that’s trying to win over consumers. With increasing health care costs and choices, patients are shopping around for care. Tim Calkins is a professor of marketing at Northwestern University. He says these days hospitals have to sell themselves.\u003c/p>\n\u003cp>“Right now in health care if you don't have some leverage, if you don't have a brand people care about, if you don't have a reason for people to pick you over competitors, well then you are in a really tough spot,\" Calkins says.\u003c/p>\n\u003cp>Calkins says hospitals are spending more than ever on advertising and, as with other products, it’s filled with lots of promises. He says you don’t see the same promises in the pharmaceutical industry. Their ads are regulated by the FDA, which is why they have to list all those side effects and show scientific backing for their claims.\u003c/p>\n\u003cp>“Hospitals aren't held to any of those standards at all,” Calkins says. “So a hospital can go out and say this is where miracles happen. And here's Joe. Joe was about to die. And now Joe is going to live forever.”\u003c/p>\n\u003cp>Lori Wallace is not going to live forever. Before cancer, she says, she would have been attracted to the messages of hope. Now Wallace says she needs realism, acceptance of both the world’s beauty and its harshness. She wrote an essay about that for the women in her breast cancer support group.\u003c/p>\n\u003cp>The essay is titled “Fuck Silver Linings and Pink Ribbons.” Wallace reads me the whole piece from start to finish. We are sitting at the kitchen table. Her son is nearby with his pet snake.\u003c/p>\n\u003cp>Toward the middle of the essay Wallace writes, “My ovaries are gone and without them my skin is aging at hyperspeed. I have hot flashes and cold flashes. My bones ache. My libido is shot and my vagina is a desert.” The essay is open, funny and unflinching, just like Wallace.\u003c/p>\n\u003cp>Before I leave, she reads me the final paragraph. “I will try to be thankful for every laugh, hug and kiss, and other things, too. That is if my chemo brain allows me to remember.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“That’s what I wrote,” Wallace says. “That's what I wrote. Brutal honesty.”\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/news/11574201/the-painful-side-of-positive-health-care-marketing","authors":["253"],"programs":["news_6944"],"categories":["news_457","news_8"],"tags":["news_21267","news_2275"],"featImg":"news_11574202","label":"news_6944"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? 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You ask the questions. You decide what Bay Curious investigates. 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Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. Plus, KQED’s Bianca Taylor brings you the local KQED news you need to know.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Consider-This-Podcast-Tile-703x703-1.jpg","imageAlt":"Consider This from NPR and KQED","officialWebsiteLink":"/podcasts/considerthis","meta":{"site":"news","source":"kqed","order":"7"},"link":"/podcasts/considerthis","subscribe":{"apple":"https://podcasts.apple.com/podcast/id1503226625?mt=2&at=11l79Y&ct=nprdirectory","npr":"https://rpb3r.app.goo.gl/coronavirusdaily","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5ucHIub3JnLzUxMDM1NS9wb2RjYXN0LnhtbA","spotify":"https://open.spotify.com/show/3Z6JdCS2d0eFEpXHKI6WqH"}},"forum":{"id":"forum","title":"Forum","tagline":"The conversation starts here","info":"KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.","airtime":"MON-FRI 9am-11am, 10pm-11pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED Forum with Mina Kim and Alexis Madrigal","officialWebsiteLink":"/forum","meta":{"site":"news","source":"kqed","order":"8"},"link":"/forum","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/kqeds-forum/id73329719","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz","npr":"https://www.npr.org/podcasts/432307980/forum","stitcher":"https://www.stitcher.com/podcast/kqedfm-kqeds-forum-podcast","rss":"https://feeds.megaphone.fm/KQINC9557381633"}},"freakonomics-radio":{"id":"freakonomics-radio","title":"Freakonomics Radio","info":"Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. 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Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg","imageAlt":"KQED MindShift: How We Will Learn","officialWebsiteLink":"/mindshift/","meta":{"site":"news","source":"kqed","order":"2"},"link":"/podcasts/mindshift","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/mindshift-podcast/id1078765985","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5","npr":"https://www.npr.org/podcasts/464615685/mind-shift-podcast","stitcher":"https://www.stitcher.com/podcast/kqed/stories-teachers-share","spotify":"https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"}},"morning-edition":{"id":"morning-edition","title":"Morning Edition","info":"\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.","airtime":"MON-FRI 3am-9am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/morning-edition/","meta":{"site":"news","source":"npr"},"link":"/radio/program/morning-edition"},"onourwatch":{"id":"onourwatch","title":"On Our Watch","tagline":"Police secrets, unsealed","info":"For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. 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