The film "Sideways" opened in wide release 10 years ago this month. It featured a pair of middle-aged men, drinking and misbehaving their way through Santa Barbara wine country. It was a surprise hit, grossing more than $71 million at the box office. It was also a big boon for the fledgling wine industry of the Santa Ynez Valley. We find out about the lasting economic effects of the movie, which arguably changed the way Americans drink wine.
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