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The $55B Deal That Has Sims Players Worried

After a massive buyout, The Sims players fear that a game known for its LGBTQ+ expression might be changed for the worse.
A glitchy illustration of a handshake. The two hands are a lighter and darker shade of pink. One arm has a yellow sleeve and the other has a pink and blue sleeve. The Sims green “plumbobs”, the iconic green jewels that hover over the heads of characters in The Sims, are up against a glitchy blue background. The text "Close All Tabs" appears in white text in the lower right corner.
A glitchy illustration of a handshake surrounded by “plumbobs,” the iconic green jewels that hover over the heads of characters in The Sims. In September 2025, Electronic Arts — the publisher behind The Sims — agreed to a historic $55 billion buyout. (Composite image by Morgan Sung / Image by Carol Yepes via Getty Images)

View the full episode transcript.

When shareholders of gaming giant Electronic Arts approved an acquisition of the company by a group that includes Jared Kushner’s private equity firm and the Saudi Public Investment Fund late last year, it rocked the entertainment industry. The sale worth an estimated $55 billion sent the player community of the EA-owned game The Sims scrambling, afraid that a game known as a haven for LGBTQ+ expression might be changed for the worse. In this second part of our exploration of the inclusive history of The Sims franchise, we dive into what the deal might mean for the game, how it’s reshaping the future of the industry, and why a popular Sims streamer is ready to walk away from the game in protest.


Guests:

  • Kayla Sims, Twitch streamer and YouTuber known as “lilsimsie”
  • Zefrine, Twitch streamer and organizer with The Players Alliance
  • Loel Phelps, senior game design director at Maxis
  • Jessica Croft, senior designer at EA on The Sims 4

Further Reading/Listening:

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Episode Transcript

A full transcript will be available 1–2 workdays after the episode’s publication.

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