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How the Bay Area Helped Shape US Soccer Ahead of the 2026 World Cup

A new KQED and Arizona State University project examines the people, teams and institutions that made the Bay Area a center of soccer culture and innovation.
Die-hard fans of the San Francisco City Football Club gather at the spectator railing to cheer and heckle during the San Francisco City Football Club vs. Davis Legacy Soccer Club game at Kezar Stadium on May 17. 2026. (Aryk Copley for KQED)

With the 2026 FIFA Men’s World Cup coming to the Bay Area, KQED and Arizona State University’s Great Game Lab present Bay Area Soccer Legacy, a program that explores how Northern California became a dynamic hub of soccer in the United States.

Bay Area Soccer Legacy portrays the rich diversity of the region’s soccer subcultures and how they connect so many of our communities to the rest of the world.

The program examines early attempts to launch professional leagues in the United States, the vital role played by Bay Area universities in growing the women’s game overseas, the importance of tech giants like Apple (with Ted Lasso and MLS streaming rights) and Electronic Arts (with its legendary FIFA video game series) in connecting us to the global game and the groundbreaking work done by organizations like Soccer Without Borders and Oakland Roots and Soul to leverage the power of the global game to improve lives across our communities.

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