Don’t Fall for World Cup Ticket Scams in California

And most recently, the World Cup’s own governing body, FIFA, has drawn scrutiny from California state officials over changes to its ticketing system — following reports from ticketholders who say they have been assigned seats in a different category than advertised when they bought their tickets through FIFA’s own online portal.

“We have laws in California against misleading or deceptive business practices,” said state Attorney General Rob Bonta, who sent a letter to FIFA last week requesting a list of ticket buyers who were assigned seats in a lower category than what they purchased. “We want to learn more from FIFA in order to assess whether what was done was lawful or not.”

Bonta also expressed concern that sky-high prices could deter people from buying a ticket through FIFA’s official website or other verified vendors. Passionate soccer fans, he said, “may go into a site that isn’t as reliable and maybe they get taken advantage of.”

So how can you spot a scam when buying a World Cup ticket, or just make sure you get what you pay for?

Keep reading to learn what officials recommend about buying World Cup tickets online and what to do if you already bought a ticket on the official FIFA site but feel that the seat you were assigned does not match what you originally paid for.

And rest assured: there are still plenty of ways to watch the World Cup in the Bay Area for free — or for a fraction of the cost of a Levi’s Stadium ticket, real or fake.

Jump straight to:

• I think I got scammed for a World Cup ticket. What can I do?
• I bought a ticket off the FIFA website, but I think my seating is not what I paid for.

Remember, if something’s too good to be true …

First off: If you’re feeling confused over what a World Cup ticket actually costs, that’s understandable, Santa Clara County Assistant District Attorney James Gibbons-Shapiro said.

For this World Cup, FIFA adopted a pricing system known as “dynamic pricing,” where the cost of a seat changes based on current demand for that specific game.

“That has made some think that a [deal] that’s too good to be true actually is a true deal, because they don’t know what the set price for a ticket is,” Gibbons-Shapiro said. “Actually, those too-good-to-be-true deals are not true.”

While FIFA’s official ticket portal — along with official resale sites like StubHub, SeatGeek, TicketMaster and SuiteHop — may show much higher prices, at least these platforms are verified, Gibbons-Shapiro said.

But once you make contact with a seller, make sure you make the purchase on the website through which you contacted this person — and not on another platform.

Scammers often promise you “a better deal” if you make the payment using instant payment sites like Zelle, Venmo and Cash App. But fraudsters aren’t trying to save you money with this suggestion: They’re trying to make it easier for themselves to keep your money.

Talking to strangers on a resale or payments site that’s not verified puts you at greater risk of getting ripped off, Gibbons-Shapiro said. “The criminal is simply looking for someone desperate enough to go to the World Cup that they’re willing to send a lot of money right away to a total stranger,” he said.

In other words, he said: “It’s not that the country that you are supporting is going to lose — it’s going to be you that loses.”

How do I know if the World Cup tickets I’m being offered are real?

Scammers have become incredibly good at printing fake tickets that look highly realistic, Gibbons-Shapiro said. So much so, he said, that when sports fans ask him for advice on how to spot a fake ticket, he tells them that he doesn’t have any tips that reliably work — that’s how identical the scam tickets can physically appear.

The real pro tip here, Gibbons-Shapiro said, is “don’t go to the stadium to try to buy a ticket there.”

“Because the great likelihood is that you’re buying a fake ticket,” he said. “You’re not gonna be able to get in, and you’re going to lose all your money.”

Scalpers are actually not permitted on stadium grounds — and reselling tickets near the stadium is a misdemeanor crime in California.

That’s why it’s important to buy your ticket on a third-party ticket resale site that will deliver the ticket directly to you.

Platforms like WhatsApp or Facebook Marketplace usually will not verify if what’s being offered is what’s actually sold.

And even if you’re using reliable third-party sites like SeatGeek or TicketMaster, check the reseller’s refund policy to see whether they offer a guarantee regarding the authenticity and timely arrival of the tickets.

I just got scammed buying a fake World Cup ticket. What can I do?

First of all, make sure to document all your communication with the person who promised to sell you a ticket — and take screenshots of those messages in case they attempt to delete anything from their end of the conversation.

If you were scammed online or over the phone:

You can then report the situation to your local police department, as the city where you live is defined as where the crime took place.

If you bought the fake ticket in person from a scalper: 

Contact the police department of the city where the transaction took place. “If that happened right outside the stadium, that would be Santa Clara Police Department,” Gibbons-Shapiro said.

You can also file a complaint with the California Attorney General’s office or the Better Business Bureau.

Gibbons-Shapiro said his office is ready to prosecute anyone who tricks others into buying fake World Cup tickets, adding that he would consider that to be a felony.

“We have robust teams for consumer protection and theft enforcement,” he said. “We’re going to prosecute the scammers.”

I bought a ticket on the FIFA website, and I think I got seated in a different place than what I paid for.

If you bought your ticket from the online FIFA purchasing portal during the initial sales phase last October, Attorney General Bonta recommends that you keep a record of everything from that purchase. This could include, he said, “images of the map they were shown and the original receipt for the ticket that they purchased and what it says, and the existing ticket that they have.”

You can also contact Bonta’s office to share your experience.

Bonta told KQED his office is still investigating what happened during this initial ticketing phase and hopes that FIFA provides the information he has requested by the May 29 deadline. “And if they don’t, we can ratchet up the level of severity here,” he said.

“It’s not something that we want to do, but we always have an ability to send civil investigative demands or subpoenas,” Bonta said.

FIFA did not respond to a request for comment from KQED. However, the organization has told other media outlets that the initial maps consumers saw last year were meant to “provide guidance rather than the exact seat layout,” and seating arrangements could be subject to change — as happened when the organization introduced new seating categories in later phases of ticket sales.

But that could potentially be in violation of California law, Bonta said.

“The law in California is that businesses and organizations cannot justify misleading practices by pointing to the fine print or other terms that an everyday reasonable consumer would not have seen or understood,” he said. “If you’re told something, then you’re entitled to rely on the representation and to trust what you were told.”

The attorney general’s office could seek some civil penalty if its investigation concludes that the rights of California consumers were indeed violated, Bonta said. “Then we could help those individuals get the ticket that they actually purchased, not the one that they received after they were misled.”

But the investigation is still ongoing, he said.