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"content": "\u003cp>American cricketer Sanjay Krishnamurthi recalled watching a baseball game at \u003ca href=\"https://www.kqed.org/news/12090665/oakland-approves-125-million-coliseum-sale-clearing-way-for-irving-azoff-overhaul\">the Oakland Coliseum\u003c/a> a few years back, when the Athletics were still playing there.\u003c/p>\n\n\n\n\u003cp>“And I remember thinking, it would be really cool if cricket could be like this someday,” the 23-year-old San José State University student said. “It happened sooner than expected.”\u003c/p>\n\n\n\n\u003cp>Krishnamurthi plays for the \u003ca href=\"https://www.kqed.org/forum/2010101909911/ballers-unicorns-valkyries-oh-my-bay-area-sports-teams-bring-sparkle-to-the-summer\">San Francisco Unicorns\u003c/a>, a Major League Cricket franchise that has existed since 2023. For the first two seasons, with no “home field” available, the team had to play all of its games outside California. After the A’s left for West Sacramento, the Unicorns moved to the Coliseum — injecting \u003ca href=\"https://www.kqed.org/news/12044302/oakland-coliseum-in-its-2nd-life-hosts-major-league-crickets-west-coast-debut\">new life into a venue hurting\u003c/a> for major or professional sports teams, and seen in many ways as a symbol for Oakland’s trials and transformations. \u003c/p>\n\n\n\n\u003cp>Oakland approved new terms for the $125 million sale of its stake in the Coliseum on Monday. Although plans are still uncertain, the new owners, the Oakland Acquisition Company, an affiliate of the African American Sports and Entertainment Group, have indicated they want the space to become a destination for musical artists. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg\" alt=\"\" class=\"wp-image-12091486\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">San Francisco Unicorns captain Matt Short talks to his players in the huddle during match 15 of the Cognizant Major League Cricket season 4 between San Francisco Unicorns and the Washington Freedom held at the Oakland Coliseum in Oakland on June 28, 2026. (Courtesy of Major League Cricket)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>For now, the massive edifice at 7000 Coliseum Way is still functioning as the home of the \u003ca href=\"https://www.kqed.org/news/12090471/oakland-roots-to-leave-coliseum-begin-search-for-new-permanent-home\">Oakland Roots soccer team\u003c/a> for the rest of this season and as the site for the national playoffs for the MLC. The final game on Saturday will pit the Los Angeles Knight Riders against the Washington Freedom.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Over the past two seasons, while the Unicorns have been at the Coliseum, Krishnamurthi has invited a lot of his buddies who didn’t grow up watching the game to give it a try. \u003c/p>\n\n\n\n\u003cp>“Cricket sells itself,” he said. “Once people see and understand the game in person, it brings fans in.”\u003c/p>\n\n\n\n\u003cp>This version of cricket, which is called T-20, is not the one many of us are vaguely familiar with from British novels and \u003cem>Masterpiece Theater\u003c/em>. The games take about three hours, not three days, and the players are not wearing baggy white flannels but brightly colored uniforms — orange for the Unicorns, purple for the Knight Riders — with logos splashed across the front.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg\" alt=\"\" class=\"wp-image-12044155\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Fans wave flags as the San Francisco Unicorns play the Washington Freedom during their opening Major League Cricket game at the Oakland Coliseum on June 12, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s fast-paced and high-scoring — if you’re annoyed by a soccer match that may end in a 0-0 tie, check out the box score of Thursday’s game, where the Washington Freedom spoiled the Unicorns’ hopes for the championship — 238/6 to 231/6. \u003c/p>\n\n\n\n\u003cp>“In cricket, you can score 360 degrees. You can score behind yourself,” Liam Plunkett, part of the broadcast team for Major League Cricket, said on Sunday. “You don’t run the bases, you run back and forth. And if you do hit the equivalent of a home run — a six — you stay batting.\u003c/p>\n\n\n\n\u003cp>“If you’ve got a batsman who’s hot on that day, he stays there and keeps batting,” he said. “Sometimes you get guys who hit the equivalent of 15 home runs in one game.”\u003c/p>\n\n\n\n\u003cp>Plunkett played for the Unicorns last year, but at age 41, decided it was time to retire, although he did sign a limited contract to play baseball for the Oakland Ballers for a couple of games on cricket off-days. That gives him some room to compare and contrast the two games. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg\" alt=\"\" class=\"wp-image-12044158\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">The San Francisco Unicorns celebrate during their opening Major League Cricket game against the Washington Freedom at the Oakland Coliseum on June 12, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The MLC season is short — just one month separates the first of 34 games from the championship this year. Unicorns CEO David White said cricket watchers are used to that and follow their favorite players through various leagues around the world.\u003c/p>\n\n\n\n\u003cp>“Even the most avid cricket fan is very impressed when they get to an MLC match and see the quality of players we have,” he said. “Our team alone has five or six players who’ve just come in from the Indian Premier League, stars from all over the world, Pakistan, India, Australia, South Africa, you name it.” \u003c/p>\n\n\n\n\u003cp>Although the Unicorns are branded as “San Francisco,” a lot of the South Asian American fanbase lives in the South Bay, and Oakland is just as convenient for them. \u003c/p>\n\n\n\n\u003cp>The unusually spacious dimensions of the Coliseum’s playing field, designed to accommodate both football and baseball, make it work for cricket, too.\u003c/p>\n\n\n\n\n\n\u003cp>“We checked every sports field available, and this is the only one [in the United States] with the dimensions big enough to play cricket,” MLC Tournament Director Justin Geale said. \u003c/p>\n\n\n\n\u003cp>Other than the fields that were designed especially for cricket, of course, including the new home of the Los Angeles Knight Riders in Pomona. That field will also be used in 2028 when cricket returns to the Olympics after a 128-year absence.\u003c/p>\n\n\n\n\u003cp>The Unicorns intend to build their own permanent facility somewhere in the Bay Area. They spent a few years negotiating with Santa Clara County for a site on the fairgrounds, but that plan has fallen through. \u003c/p>\n\n\n\n\u003cp>White said the team has some good leads, but nothing firm yet. He hopes to return to the Coliseum for 2027, but the sale on Monday makes that uncertain. \u003c/p>\n\n\n\n\u003cp>Krishamurthi and Plunkett said they won’t ever forget their time in Oakland, and Geale said he got goosebumps just stepping onto the field. \u003c/p>\n\n\n\n\u003cp>“You know, I watched the film \u003cem>Moneyball\u003c/em> 100 times,” Geale said. “The Oakland Raiders would play NFL football right here. For me to be able to walk out here, a kid from Australia who never thought he’d be in America, is amazing.”\u003c/p>\n\n\n\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>White said he expects Saturday’s final will have the largest crowd in MLC’s brief history, perhaps in excess of 10,000 attendees. He said the team is planning live South Asian music, fireworks and even a version of one of the Coliseum’s greatest traditions — tailgating. \u003c/p>\n\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg\" alt=\"\" class=\"wp-image-12091486\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">San Francisco Unicorns captain Matt Short talks to his players in the huddle during match 15 of the Cognizant Major League Cricket season 4 between San Francisco Unicorns and the Washington Freedom held at the Oakland Coliseum in Oakland on June 28, 2026.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>For now, the massive edifice at 7000 Coliseum Way is still functioning as the home of the \u003ca href=\"https://www.kqed.org/news/12090471/oakland-roots-to-leave-coliseum-begin-search-for-new-permanent-home\">Oakland Roots soccer team\u003c/a> for the rest of this season and as the site for the national playoffs for the MLC. The final game on Saturday will pit the Los Angeles Knight Riders against the Washington Freedom.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Over the past two seasons, while the Unicorns have been at the Coliseum, Krishnamurthi has invited a lot of his buddies who didn’t grow up watching the game to give it a try. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“Cricket sells itself,” he said. “Once people see and understand the game in person, it brings fans in.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>This version of cricket, which is called T-20, is not the one many of us are vaguely familiar with from British novels and \u003cem>Masterpiece Theater\u003c/em>. The games take about three hours, not three days, and the players are not wearing baggy white flannels but brightly colored uniforms — orange for the Unicorns, purple for the Knight Riders — with logos splashed across the front.\u003c/p>\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg\" alt=\"\" class=\"wp-image-12044155\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Fans wave flags as the San Francisco Unicorns play the Washington Freedom during their opening Major League Cricket game at the Oakland Coliseum on June 12, 2025.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>It’s fast-paced and high-scoring — if you’re annoyed by a soccer match that may end in a 0-0 tie, check out the box score of Thursday’s game, where the Washington Freedom spoiled the Unicorns’ hopes for the championship — 238/6 to 231/6. \u003c/p>\n",
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"\n\u003cp>It’s fast-paced and high-scoring — if you’re annoyed by a soccer match that may end in a 0-0 tie, check out the box score of Thursday’s game, where the Washington Freedom spoiled the Unicorns’ hopes for the championship — 238/6 to 231/6. \u003c/p>\n"
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"innerHTML": "\n\u003cp>“In cricket, you can score 360 degrees. You can score behind yourself,” Liam Plunkett, part of the broadcast team for Major League Cricket, said on Sunday. “You don’t run the bases, you run back and forth. And if you do hit the equivalent of a home run — a six — you stay batting.\u003c/p>\n",
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"\n\u003cp>“In cricket, you can score 360 degrees. You can score behind yourself,” Liam Plunkett, part of the broadcast team for Major League Cricket, said on Sunday. “You don’t run the bases, you run back and forth. And if you do hit the equivalent of a home run — a six — you stay batting.\u003c/p>\n"
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"innerHTML": "\n\u003cp>“If you’ve got a batsman who’s hot on that day, he stays there and keeps batting,” he said. “Sometimes you get guys who hit the equivalent of 15 home runs in one game.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>Plunkett played for the Unicorns last year, but at age 41, decided it was time to retire, although he did sign a limited contract to play baseball for the Oakland Ballers for a couple of games on cricket off-days. That gives him some room to compare and contrast the two games. \u003c/p>\n",
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"\n\u003cp>Plunkett played for the Unicorns last year, but at age 41, decided it was time to retire, although he did sign a limited contract to play baseball for the Oakland Ballers for a couple of games on cricket off-days. That gives him some room to compare and contrast the two games. \u003c/p>\n"
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg\" alt=\"\" class=\"wp-image-12044158\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">The San Francisco Unicorns celebrate during their opening Major League Cricket game against the Washington Freedom at the Oakland Coliseum on June 12, 2025.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>The MLC season is short — just one month separates the first of 34 games from the championship this year. Unicorns CEO David White said cricket watchers are used to that and follow their favorite players through various leagues around the world.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“Even the most avid cricket fan is very impressed when they get to an MLC match and see the quality of players we have,” he said. “Our team alone has five or six players who’ve just come in from the Indian Premier League, stars from all over the world, Pakistan, India, Australia, South Africa, you name it.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>Although the Unicorns are branded as “San Francisco,” a lot of the South Asian American fanbase lives in the South Bay, and Oakland is just as convenient for them. \u003c/p>\n",
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"innerHTML": "\n\u003cp>The unusually spacious dimensions of the Coliseum’s playing field, designed to accommodate both football and baseball, make it work for cricket, too.\u003c/p>\n",
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"innerHTML": "\n\u003cp>“We checked every sports field available, and this is the only one [in the United States] with the dimensions big enough to play cricket,” MLC Tournament Director Justin Geale said. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Other than the fields that were designed especially for cricket, of course, including the new home of the Los Angeles Knight Riders in Pomona. That field will also be used in 2028 when cricket returns to the Olympics after a 128-year absence.\u003c/p>\n",
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"innerHTML": "\n\u003cp>The Unicorns intend to build their own permanent facility somewhere in the Bay Area. They spent a few years negotiating with Santa Clara County for a site on the fairgrounds, but that plan has fallen through. \u003c/p>\n",
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"\n\u003cp>The Unicorns intend to build their own permanent facility somewhere in the Bay Area. They spent a few years negotiating with Santa Clara County for a site on the fairgrounds, but that plan has fallen through. \u003c/p>\n"
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"innerHTML": "\n\u003cp>White said the team has some good leads, but nothing firm yet. He hopes to return to the Coliseum for 2027, but the sale on Monday makes that uncertain. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Krishamurthi and Plunkett said they won’t ever forget their time in Oakland, and Geale said he got goosebumps just stepping onto the field. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“You know, I watched the film \u003cem>Moneyball\u003c/em> 100 times,” Geale said. “The Oakland Raiders would play NFL football right here. For me to be able to walk out here, a kid from Australia who never thought he’d be in America, is amazing.”\u003c/p>\n",
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"innerHTML": "\n\u003cp>White said he expects Saturday’s final will have the largest crowd in MLC’s brief history, perhaps in excess of 10,000 attendees. He said the team is planning live South Asian music, fireworks and even a version of one of the Coliseum’s greatest traditions — tailgating. \u003c/p>\n",
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"excerpt": "The San Francisco Unicorns are helping build the sport in Northern California ahead of Saturday's Championship Final and the stadium's uncertain future.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>American cricketer Sanjay Krishnamurthi recalled watching a baseball game at \u003ca href=\"https://www.kqed.org/news/12090665/oakland-approves-125-million-coliseum-sale-clearing-way-for-irving-azoff-overhaul\">the Oakland Coliseum\u003c/a> a few years back, when the Athletics were still playing there.\u003c/p>\n\n\n\n\u003cp>“And I remember thinking, it would be really cool if cricket could be like this someday,” the 23-year-old San José State University student said. “It happened sooner than expected.”\u003c/p>\n\n\n\n\u003cp>Krishnamurthi plays for the \u003ca href=\"https://www.kqed.org/forum/2010101909911/ballers-unicorns-valkyries-oh-my-bay-area-sports-teams-bring-sparkle-to-the-summer\">San Francisco Unicorns\u003c/a>, a Major League Cricket franchise that has existed since 2023. For the first two seasons, with no “home field” available, the team had to play all of its games outside California. After the A’s left for West Sacramento, the Unicorns moved to the Coliseum — injecting \u003ca href=\"https://www.kqed.org/news/12044302/oakland-coliseum-in-its-2nd-life-hosts-major-league-crickets-west-coast-debut\">new life into a venue hurting\u003c/a> for major or professional sports teams, and seen in many ways as a symbol for Oakland’s trials and transformations. \u003c/p>\n\n\n\n\u003cp>Oakland approved new terms for the $125 million sale of its stake in the Coliseum on Monday. Although plans are still uncertain, the new owners, the Oakland Acquisition Company, an affiliate of the African American Sports and Entertainment Group, have indicated they want the space to become a destination for musical artists. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg\" alt=\"\" class=\"wp-image-12091486\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260716-Cricket-Playoffs-Oakland-03-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">San Francisco Unicorns captain Matt Short talks to his players in the huddle during match 15 of the Cognizant Major League Cricket season 4 between San Francisco Unicorns and the Washington Freedom held at the Oakland Coliseum in Oakland on June 28, 2026. (Courtesy of Major League Cricket)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>For now, the massive edifice at 7000 Coliseum Way is still functioning as the home of the \u003ca href=\"https://www.kqed.org/news/12090471/oakland-roots-to-leave-coliseum-begin-search-for-new-permanent-home\">Oakland Roots soccer team\u003c/a> for the rest of this season and as the site for the national playoffs for the MLC. The final game on Saturday will pit the Los Angeles Knight Riders against the Washington Freedom.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Over the past two seasons, while the Unicorns have been at the Coliseum, Krishnamurthi has invited a lot of his buddies who didn’t grow up watching the game to give it a try. \u003c/p>\n\n\n\n\u003cp>“Cricket sells itself,” he said. “Once people see and understand the game in person, it brings fans in.”\u003c/p>\n\n\n\n\u003cp>This version of cricket, which is called T-20, is not the one many of us are vaguely familiar with from British novels and \u003cem>Masterpiece Theater\u003c/em>. The games take about three hours, not three days, and the players are not wearing baggy white flannels but brightly colored uniforms — orange for the Unicorns, purple for the Knight Riders — with logos splashed across the front.\u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg\" alt=\"\" class=\"wp-image-12044155\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-23-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Fans wave flags as the San Francisco Unicorns play the Washington Freedom during their opening Major League Cricket game at the Oakland Coliseum on June 12, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>It’s fast-paced and high-scoring — if you’re annoyed by a soccer match that may end in a 0-0 tie, check out the box score of Thursday’s game, where the Washington Freedom spoiled the Unicorns’ hopes for the championship — 238/6 to 231/6. \u003c/p>\n\n\n\n\u003cp>“In cricket, you can score 360 degrees. You can score behind yourself,” Liam Plunkett, part of the broadcast team for Major League Cricket, said on Sunday. “You don’t run the bases, you run back and forth. And if you do hit the equivalent of a home run — a six — you stay batting.\u003c/p>\n\n\n\n\u003cp>“If you’ve got a batsman who’s hot on that day, he stays there and keeps batting,” he said. “Sometimes you get guys who hit the equivalent of 15 home runs in one game.”\u003c/p>\n\n\n\n\u003cp>Plunkett played for the Unicorns last year, but at age 41, decided it was time to retire, although he did sign a limited contract to play baseball for the Oakland Ballers for a couple of games on cricket off-days. That gives him some room to compare and contrast the two games. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg\" alt=\"\" class=\"wp-image-12044158\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/06/20250612_CRICKETCOLISEUM_GC-32-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">The San Francisco Unicorns celebrate during their opening Major League Cricket game against the Washington Freedom at the Oakland Coliseum on June 12, 2025. (Gina Castro/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>The MLC season is short — just one month separates the first of 34 games from the championship this year. Unicorns CEO David White said cricket watchers are used to that and follow their favorite players through various leagues around the world.\u003c/p>\n\n\n\n\u003cp>“Even the most avid cricket fan is very impressed when they get to an MLC match and see the quality of players we have,” he said. “Our team alone has five or six players who’ve just come in from the Indian Premier League, stars from all over the world, Pakistan, India, Australia, South Africa, you name it.” \u003c/p>\n\n\n\n\u003cp>Although the Unicorns are branded as “San Francisco,” a lot of the South Asian American fanbase lives in the South Bay, and Oakland is just as convenient for them. \u003c/p>\n\n\n\n\u003cp>The unusually spacious dimensions of the Coliseum’s playing field, designed to accommodate both football and baseball, make it work for cricket, too.\u003c/p>\n\n\n\n\n\n\u003cp>“We checked every sports field available, and this is the only one [in the United States] with the dimensions big enough to play cricket,” MLC Tournament Director Justin Geale said. \u003c/p>\n\n\n\n\u003cp>Other than the fields that were designed especially for cricket, of course, including the new home of the Los Angeles Knight Riders in Pomona. That field will also be used in 2028 when cricket returns to the Olympics after a 128-year absence.\u003c/p>\n\n\n\n\u003cp>The Unicorns intend to build their own permanent facility somewhere in the Bay Area. They spent a few years negotiating with Santa Clara County for a site on the fairgrounds, but that plan has fallen through. \u003c/p>\n\n\n\n\u003cp>White said the team has some good leads, but nothing firm yet. He hopes to return to the Coliseum for 2027, but the sale on Monday makes that uncertain. \u003c/p>\n\n\n\n\u003cp>Krishamurthi and Plunkett said they won’t ever forget their time in Oakland, and Geale said he got goosebumps just stepping onto the field. \u003c/p>\n\n\n\n\u003cp>“You know, I watched the film \u003cem>Moneyball\u003c/em> 100 times,” Geale said. “The Oakland Raiders would play NFL football right here. For me to be able to walk out here, a kid from Australia who never thought he’d be in America, is amazing.”\u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>White said he expects Saturday’s final will have the largest crowd in MLC’s brief history, perhaps in excess of 10,000 attendees. He said the team is planning live South Asian music, fireworks and even a version of one of the Coliseum’s greatest traditions — tailgating. \u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Gabby Williams scored 16 points, Kaitlyn Chen had 14 points, all in the second half, and the \u003ca href=\"https://www.kqed.org/news/tag/golden-state-valkyries\">Golden State Valkyries\u003c/a> beat the Indiana Fever 88-75 on Wednesday night for the second-year franchise’s record eighth straight victory.\u003c/p>\n\n\n\n\u003cp>Tiffany Hayes added 13 points, Janelle Salaun scored 12 and Kayla Thornton added 11 for Golden State (18-7), which has also won five straight road games. Chen made all five of her field-goal attempts and 4 of 5 free throws.\u003c/p>\n\n\n\n\n\n\u003cp>Kelsey Mitchell led Indiana (14-10) with 20 points. Aliyah Boston had 15 points, and Caitlin Clark scored 13 points, going 4 for 14 from the field overall and 1 for 8 from 3-point range in 26 minutes.\u003c/p>\n\n\n\n\u003cp>The Valkyries began the fourth on an 11-5 run to go ahead 69-56 on Thornton’s 3-pointer.\u003c/p>\n\n\n\n\u003cp>After Clark had a basket taken away for a shot-clock violation, Hayes completed a three-point play for an 80-65 lead with 3:30 left.\u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Mitchell made a 3-pointer to get Indiana within 80-73 but the Fever turned it over on their next possession and the Valkyries hit two free throws at the other end for a nine-point lead.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n",
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"content": "\u003cp>Packed into North Beach bars, France fans wrapped themselves in flags, painted their cheeks and cheered on their national team as it faced off against Spain in the \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> semifinals.\u003c/p>\n\n\n\n\u003cp>This year’s match coincided with Bastille Day – a national holiday commemorating the beginning of the French Revolution – which made it an extra special occasion for Bay Area “Frenchies.”\u003c/p>\n\n\n\n\u003cp>“We must win because it’s also a special day for France,” said Emma Cachot, a French national who came to watch the match with her friends. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12091024\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Fans of France watch the FIFA World Cup game between France and Spain at Paname bar in San Francisco on July 14, 2026. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Despite the excitement, Spain defeated France 2-0. \u003c/p>\n\n\n\n\u003cp>Theo Piel, a San Francisco native, came prepared for the occasion, wielding a baguette and donning a beret. \u003c/p>\n\n\n\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“I was born and raised in San Francisco to French parents, so I speak fluent French and I’m fortunate enough to have the French culture with the San Francisco living,” Piel said.\u003c/p>\n\n\n\n\u003cp>He said he would still celebrate Bastille Day, win or lose. \u003c/p>\n\n\n\n\u003cp>Piel’s friend, Charles Dela Roca, voiced his support for Spain — because he’s planning to move there next year. \u003c/p>\n\n\n\n\n\n\u003cp>“I never watched soccer, ever, and then the fact that they brought FIFA to America opened my eyes to the culture,” Dela Roca said. “Everyone else is super nice, super sweet, and it bridges a lot of gaps that I didn’t even know existed.” \u003c/p>\n\n\n\n\u003cp>Liam Halliche, who owns Paris 75 and Paname — the bar and nightclub hosting Tuesday’s event — talked about how wonderful the World Cup has been for his businesses.\u003c/p>\n\n\n\n\u003cp>Since the start of the World Cup, Halliche’s establishments have regularly hosted watch parties for France, as well as other countries. \u003c/p>\n\n\n\n\u003cp>“It’s been really great to discover all the different countries and different cultures and their way to celebrate,” Halliche said. \u003c/p>\n\n\n\n\u003cp>The French community still has plenty to look forward to. This Saturday, San Francisco will host its seventh annual Bastille Day \u003ca href=\"https://celebratebastilledaysf.org/\">festival\u003c/a> at Embarcadero Plaza.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n",
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"innerHTML": "\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12091024\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"(min-width: 992px) min(100vw, 1536px), (min-width: 768px) min(100vw, 1280px), min(100vw, 1020px)\" />\u003cfigcaption class=\"wp-element-caption\">Fans of France watch the FIFA World Cup game between France and Spain at Paname bar in San Francisco on July 14, 2026.\u003c/figcaption>\u003c/figure>\n",
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"innerHTML": "\n\u003cp>Despite the excitement, Spain defeated France 2-0. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Theo Piel, a San Francisco native, came prepared for the occasion, wielding a baguette and donning a beret. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“I was born and raised in San Francisco to French parents, so I speak fluent French and I’m fortunate enough to have the French culture with the San Francisco living,” Piel said.\u003c/p>\n",
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"innerHTML": "\n\u003cp>He said he would still celebrate Bastille Day, win or lose. \u003c/p>\n",
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"innerHTML": "\n\u003cp>Piel’s friend, Charles Dela Roca, voiced his support for Spain — because he’s planning to move there next year. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“I never watched soccer, ever, and then the fact that they brought FIFA to America opened my eyes to the culture,” Dela Roca said. “Everyone else is super nice, super sweet, and it bridges a lot of gaps that I didn’t even know existed.” \u003c/p>\n",
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"innerHTML": "\n\u003cp>Liam Halliche, who owns Paris 75 and Paname — the bar and nightclub hosting Tuesday’s event — talked about how wonderful the World Cup has been for his businesses.\u003c/p>\n",
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"innerHTML": "\n\u003cp>Since the start of the World Cup, Halliche’s establishments have regularly hosted watch parties for France, as well as other countries. \u003c/p>\n",
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"innerHTML": "\n\u003cp>“It’s been really great to discover all the different countries and different cultures and their way to celebrate,” Halliche said. \u003c/p>\n",
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"innerHTML": "\n\u003cp>The French community still has plenty to look forward to. This Saturday, San Francisco will host its seventh annual Bastille Day \u003ca href=\"https://celebratebastilledaysf.org/\">festival\u003c/a> at Embarcadero Plaza.\u003c/p>\n",
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"excerpt": "Although San Francisco's France fans may not be able to celebrate the outcome of the match, this weekend will be the city's seventh annual Bastille Day festival.",
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"title": "In a 2-0 Victory, Spain Defeats France During SF Bastille Day Celebrations | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Packed into North Beach bars, France fans wrapped themselves in flags, painted their cheeks and cheered on their national team as it faced off against Spain in the \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> semifinals.\u003c/p>\n\n\n\n\u003cp>This year’s match coincided with Bastille Day – a national holiday commemorating the beginning of the French Revolution – which made it an extra special occasion for Bay Area “Frenchies.”\u003c/p>\n\n\n\n\u003cp>“We must win because it’s also a special day for France,” said Emma Cachot, a French national who came to watch the match with her friends. \u003c/p>\n\n\n\n\u003cfigure class=\"wp-block-image size-full\">\u003cimg loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1333\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg\" alt=\"\" class=\"wp-image-12091024\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260714-FranceBastille-05-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-element-caption\">Fans of France watch the FIFA World Cup game between France and Spain at Paname bar in San Francisco on July 14, 2026. (Beth LaBerge/KQED)\u003c/figcaption>\u003c/figure>\n\n\n\n\u003cp>Despite the excitement, Spain defeated France 2-0. \u003c/p>\n\n\n\n\u003cp>Theo Piel, a San Francisco native, came prepared for the occasion, wielding a baguette and donning a beret. \u003c/p>\n\n\n\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“I was born and raised in San Francisco to French parents, so I speak fluent French and I’m fortunate enough to have the French culture with the San Francisco living,” Piel said.\u003c/p>\n\n\n\n\u003cp>He said he would still celebrate Bastille Day, win or lose. \u003c/p>\n\n\n\n\u003cp>Piel’s friend, Charles Dela Roca, voiced his support for Spain — because he’s planning to move there next year. \u003c/p>\n\n\n\n\n\n\u003cp>“I never watched soccer, ever, and then the fact that they brought FIFA to America opened my eyes to the culture,” Dela Roca said. “Everyone else is super nice, super sweet, and it bridges a lot of gaps that I didn’t even know existed.” \u003c/p>\n\n\n\n\u003cp>Liam Halliche, who owns Paris 75 and Paname — the bar and nightclub hosting Tuesday’s event — talked about how wonderful the World Cup has been for his businesses.\u003c/p>\n\n\n\n\u003cp>Since the start of the World Cup, Halliche’s establishments have regularly hosted watch parties for France, as well as other countries. \u003c/p>\n\n\n\n\u003cp>“It’s been really great to discover all the different countries and different cultures and their way to celebrate,” Halliche said. \u003c/p>\n\n\n\n\u003cp>The French community still has plenty to look forward to. This Saturday, San Francisco will host its seventh annual Bastille Day \u003ca href=\"https://celebratebastilledaysf.org/\">festival\u003c/a> at Embarcadero Plaza.\u003c/p>\n\n\n\n\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "sold-out-sf-marathon-2026-the-races-routes-and-road-closures-plus-how-to-watch-it-all",
"title": "Sold-Out SF Marathon 2026: The Races, Routes and Road Closures (Plus How to Watch It All)",
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"headTitle": "Sold-Out SF Marathon 2026: The Races, Routes and Road Closures (Plus How to Watch It All) | KQED",
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"content": "\u003cp>On your mark, get set: the 2026 \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> Marathon is returning to the city later this month.\u003c/p>\n\u003cp>And if you are a runner who wants to take on the challenge but hasn’t signed up yet, you’ll have to act fast — and be prepared to be flexible. According to organizers, the full marathon and the 1st half marathon are \u003ca href=\"https://www.thesfmarathon.com/\">both totally sold out\u003c/a> as of the time of publication, but luckily, \u003ca href=\"#youstillhaveafewoptionsfortakingpartinotherraces\">you still have a few options for taking part in other races.\u003c/a>\u003c/p>\n\u003cp>The SF Marathon tends to take over major portions of the city to create space for the runners and their fans — meaning that the weekend of July 25-26 will be tricky for both drivers and pedestrians to move around the city, with the multiple road closures and reroutes.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Keep reading for the 2026 SF Marathon route, which streets will be closed, where to find public transit changes and how to watch from the sidelines if you’re a spectator.\u003c/p>\n\u003cp>We’ll also give an overview of all the weekend’s events and races themselves if you’re feeling spontaneously athletic (or\u003ca href=\"https://www.instagram.com/reel/DYXzvyByRRE/\"> want to meet people\u003c/a>) and decide to sign up for a race at short notice.\u003c/p>\n\u003cp>And important to flag — several of these races now allow dogs.\u003c/p>\n\u003cp>\u003cstrong>Jump straight to:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#CanIstillsignupforthemarathon\">Can I still sign up for the marathon?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WherecanIcheeronmyfriendsintheSFMarathonorjustspectate\">Where can I cheer on my friends in the SF Marathon (or just spectate)?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatrouteswithinSanFranciscowillbeclosedtocarsandpublictransit\">What routes within San Francisco will be closed to cars and public transit?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>What is the SF Marathon route, and when are the races?\u003c/h2>\n\u003cp>The 26.2-mile main event —\u003ca href=\"https://www.thesfmarathon.com/full-marathon/\"> the full SF Marathon\u003c/a> — is on Sunday, July 26. The full marathon starts at 5:15 a.m. on Embarcadero Street at Market Street and finishes on Embarcadero Street at Howard Street.\u003c/p>\n\u003cp>You can check out \u003ca href=\"https://www.thesfmarathon.com/full-marathon/\">a map of the entire course\u003c/a> on SF Marathon’s Strava account, which also includes elevation levels and first aid/water stops.\u003c/p>\n\u003cfigure id=\"attachment_11956032\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956032\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut.jpg\" alt=\"An image of several people's legs photographed in a running motion.\" width=\"1920\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Be aware of street closures and changes to Muni this weekend because of the SF Marathon. \u003ccite>(Elena Popova/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>\u003ca id=\"CanIstillsignupforthemarathon\">\u003c/a>Is it really too late to sign up for the full marathon and 1st half marathon?\u003c/h2>\n\u003cp>Yes, the full marathon — \u003cem>and \u003c/em>the popular \u003ca href=\"https://www.thesfmarathon.com/1st-half-marathon/\">1st half marathon\u003c/a> over the Golden Gate Bridge — are both sold out.\u003c/p>\n\u003cp>According to officials, the spots went out \u003ca href=\"https://www.thesfmarathon.com/2026waitlist/\">“faster than ever”\u003c/a> this year. But you can still \u003ca href=\"https://www.thesfmarathon.com/2026waitlist/\">join the waitlist\u003c/a> and hope for the best.\u003c/p>\n\u003cp>“Spots do open up,” the website reads. “Plans change, runners defer, and entries become available again. When they do, the right wait list is the best way to secure yours.”\u003c/p>\n\u003ch2>\u003ca id=\"youstillhaveafewoptionsfortakingpartinotherraces\">\u003c/a>What are my other options for races around the SF Marathon that weekend?\u003c/h2>\n\u003cp>Your other options for races during the SF Marathon weekend that are still accepting sign-ups include:\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/2nd-half-marathon/\">\u003cstrong>The City Half Marathon\u003c/strong>\u003c/a>\u003cstrong> (Sunday)\u003c/strong>\u003c/p>\n\u003cp>This is the race where you get to run through San Francisco’s neighborhoods. It’s 13.1 miles with a 3.5-hour time limit and starts at 8:30 a.m. from MLK Jr. Drive at Golden Gate Park to Embarcadero at Howard.\u003c/p>\n\u003cp>\u003cem>Race fee:$303.74\u003c/em>\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/10k/\">\u003cstrong>The Alexi Pappas SFM 10K\u003c/strong>\u003c/a>\u003cstrong> (Sunday)\u003c/strong>\u003c/p>\n\u003cp>This race is\u003ca href=\"https://runningmagazine.ca/the-scene/alexi-pappas-gets-a-race-named-after-her-at-san-francisco-marathon/\"> named after the Bay Area’s own Olympian\u003c/a> Pappas and is a flat 6.2 miles that starts at 7 a.m. from The Embarcadero at Market Street to the Embarcadero near Washington Street. Dogs are now welcome for this race.\u003c/p>\n\u003cp>\u003cem>Race fee: $164.04\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_11795730\" class=\"wp-caption aligncenter\" style=\"max-width: 1814px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11795730 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e.jpg\" alt=\"\" width=\"1814\" height=\"1361\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e.jpg 1814w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-536x402.jpg 536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\">\u003cfigcaption class=\"wp-caption-text\">And if you are a runner who wants to take on the SF Marathon challenge but hasn’t signed up yet, you’ll have to act fast — and be prepared to be flexible. \u003ccite>(RichVintage/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/saturday-5k/\">\u003cstrong>5K race\u003c/strong>\u003c/a> \u003cstrong>(Saturday option)\u003c/strong>\u003c/p>\n\u003cp>This 5k allows your dog to run with you along the Embarcadero waterfront. Starting at 8 a.m, this is a 3.1-mile course with an hour limit.\u003c/p>\n\u003cp>\u003cem>Race fee: $120.04\u003c/em>\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/sunday-5k/\">\u003cstrong>5K race\u003c/strong>\u003c/a> \u003cstrong>(Sunday option)\u003c/strong>\u003c/p>\n\u003cp>Dogs are also allowed at this Embarcadero waterfront race, but the race isn’t a loop like the Saturday option, instead starting at The Embarcadero at Market St. and ending at Embarcadero at Washington Street. This 3.1-mile race starts at 9 a.m. and has an hour limit.\u003c/p>\n\u003cp>\u003cem>Race fee: $118.94\u003c/em>\u003c/p>\n\u003cp>Looking for something more family-friendly and chill? There is \u003ca href=\"https://www.thesfmarathon.com/sebastians-1k-mad-dash/\">Sebastian’s 1K Mad Dash\u003c/a> on Saturday, which is a little under a mile. It starts at 9 a.m., starting and finishing at Embarcadero and Washington. The race fee is $28.75.\u003c/p>\n\u003cp>If you can’t make it to San Francisco, you can\u003ca href=\"https://www.thesfmarathon.com/virtual/\"> join the race virtually by registering on the SF Marathon’s app\u003c/a>. It’s $110.15 to join, and you’ll need to download the SF Marathon tracking app to follow your progress.\u003c/p>\n\u003ch2>\u003ca id=\"WhatrouteswithinSanFranciscowillbeclosedtocarsandpublictransit\">\u003c/a>Which streets will be closed to cars and public transit for the SF Marathon?\u003c/h2>\n\u003cp>The SF Marathon website breaks down\u003ca href=\"https://www.thesfmarathon.com/race-weekend/traffic-advisory/\"> which city streets will be closed for races at what time\u003c/a>, along with some recommended detours.\u003c/p>\n\u003cp>There will be closures along The Embarcadero, Fisherman’s Wharf and in the Marina District. However, rest assured that vehicle traffic on the Golden Gate Bridge, which is on the route, will remain open in both directions throughout the marathon.\u003c/p>\n\u003cfigure id=\"attachment_12090690\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090690\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON.jpg\" alt=\"\" width=\"2000\" height=\"1303\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON-1536x1001.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A map of traffic advisories during the 2026 San Francisco Marathon. \u003ccite>(Courtesy of the San Francisco Marathon)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A lot of SF Muni lines will also be rerouted due to marathon weekend events.\u003c/p>\n\u003cp>SFMTA has not yet updated its guidance for this year, but you can peek at the 2025 list of \u003ca href=\"https://www.sfmta.com/project-updates/san-francisco-marathon\">route alterations, changes and closures\u003c/a> to get a sense of what’s to come.\u003c/p>\n\u003ch2>\u003ca id=\"WherecanIcheeronmyfriendsintheSFMarathonorjustspectate\">\u003c/a>Where can I cheer the SF Marathon runners on?\u003c/h2>\n\u003cp>Are you a good friend cheering on a runner?\u003ca href=\"https://www.thesfmarathon.com/events-summary/\"> Make sure you know which race they are running in\u003c/a>, and then look at the above section to check out the times and routes.\u003c/p>\n\u003cp>You can also\u003ca href=\"https://www.thesfmarathon.com/race-weekend/spectator-information-and-busing/\"> track a runner’s progress using the SF Marathon app\u003c/a> using a bib number.\u003c/p>\n\u003ch2>Where can I find my pictures and results after the race?\u003c/h2>\n\u003cp>Participants will have their pictures emailed to them a few days after the event — or on \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199779478675-How-can-I-access-photos-of-myself-from-the-race\">the race results and photos page on the SF Marathon website\u003c/a>.\u003c/p>\n\u003cp>[aside postID=news_12079285 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/IMG_2909_3-scaled.jpg']\u003c/p>\n\u003ch2>I need to bail. Can I defer my SF Marathon registration until next year?\u003c/h2>\n\u003cp>Bailing? The people on the waitlist will thank you!\u003c/p>\n\u003cp>You can\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/9410510855315-Can-I-defer-my-entry-to-next-year-?_gl=1*sii0x1*_gcl_au*MjA1OTc5MTE4LjE2ODk3MDQ0NTA.&_ga=2.182608742.1703521653.1689704450-11086041.1689704450\"> defer your registration to next year\u003c/a> for a $39 fee, and the last day to do so is July 24. (That’s also the last day to convert \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199646007699-Can-I-convert-my-in-person-run-to-the-virtual-race-option\">your in-person race into a virtual one\u003c/a>, if your plans have unexpectedly changed.)\u003c/p>\n\u003cp>Keep in mind that registration is nontransferable, and you cannot \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199654448531-Can-I-transfer-my-entry-to-someone-else\">give or sell your bib to someone else.\u003c/a>\u003c/p>\n\u003ch2>What will the weather be like in San Francisco for the marathon?\u003c/h2>\n\u003cp>\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.7771&lon=-122.4196\">Check the weather forecast again\u003c/a> before you head out, as San Francisco weather can turn on a dime — and keep in mind that the \u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.7771&lon=-122.4196\">National Weather Service forecasts\u003c/a> the weather a week out.\u003c/p>\n\u003cp>Historically, the temperature around the courses is usually around 64°F, according to the SF Marathon website.\u003c/p>\n\u003cp>Whether you’re planning to participate in a race or just spectate, be sure to drink plenty of water well before going out.\u003c/p>\n\u003cfigure id=\"attachment_12090696\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090696\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The 49th Annual San Francisco Marathon returns July 25-26, 2026, offering distances from a 5K, 10K and half-marathon, to the full marathon and an ultramarathon. \u003ccite>(Jason Doiy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can also\u003ca href=\"https://www.kqed.org/news/11878134/bay-area-heat-wave-how-to-stay-safe-during-dangerously-hot-weather\"> be strategic about how to combat heat\u003c/a> by cooling your body’s pulse points, such as your neck, inside your elbows, and behind your knees, to bring quick relief. In case things get toasty, KQED has\u003ca href=\"https://www.kqed.org/news/11878134/bay-area-heat-wave-how-to-stay-safe-during-dangerously-hot-weather\"> a thorough guide on how to stay safe during a heat wave\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199699746067-How-many-water-and-fuel-stops-are-on-course-\">The full marathon has 14 hydration stations\u003c/a>, which include water, electrolytes, medical assistance, and toilets. The SF Marathon encourages runners to bring refillable water bottles that are 50 gallons or less.\u003c/p>\n\u003ch2>What’s the best way of traveling to the SF Marathon starting line that morning?\u003c/h2>\n\u003cp>If you’re trying to get to the race for the full marathon’s 5:15 a.m. start time on Sunday, remember:\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199725062675-Does-BART-run-on-race-morning-\"> BART service does not start early enough to get you there\u003c/a>, and you’ll miss your race.\u003c/p>\n\u003cp>Instead,\u003ca href=\"https://www.thesfmarathon.com/race-weekend/hotel-and-travel-info/\"> the SF Marathon will have shuttles from six BART stations\u003c/a> to get you to the starting line. There is free parking at BART stations, and buses will run very early in the morning. Times are subject to change, but the list of BART stations with shuttles is currently:\u003c/p>\n\u003cul>\n\u003cli>Bay Fair (San Leandro) at 3:50 a.m.\u003c/li>\n\u003cli>Daly City at 4:05 a.m.\u003c/li>\n\u003cli>El Cerrito Plaza at 4:05 a.m.\u003c/li>\n\u003cli>MacArthur at 4:05 a.m.\u003c/li>\n\u003cli>Millbrae at 4:05 a.m.\u003c/li>\n\u003cli>Walnut Creek at 3:55 a.m.\u003c/li>\n\u003c/ul>\n\u003cp>Buses aim to arrive by 4:30 a.m. at the Main Start Line on the Embarcadero.\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/6470132568851-Can-I-purchase-a-Bart-Bus-ticket-if-I-m-already-registered-?_gl=1*ewaxuv*_gcl_au*MTQyMDM0ODIwMi4xNzgzNjQzNTk3*FPAU*MTQyMDM0ODIwMi4xNzgzNjQzNTk3*_ga*ODEyNTk2MjA4LjE3ODM2NDM1OTg.*_ga_49LDBFFZ2M*czE3ODM2NDM1OTckbzEkZzEkdDE3ODM2NDY0MTgkajI4JGwwJGg5MDc0OTMxODQ.*_fplc*ZWtrMXJoaXFVU3JqRWxPWXhXSjJoTyUyRmdGWTNGenF4ajNQSlVFOWlKYnYweTVsQ2dGUktlWDFsZ28zNGt2VVpaNHB4WkpwTkE1MlZvalpRY1dzV0RZUnBUT3JwZmcyWmxYVFJIdDlHd3NJd05tTEcwdDNJbmR4aFklMkY0UEtvUSUzRCUzRA..\"> You’ll need to purchase your bus ticket ahead of time, though.\u003c/a>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Everything you need to know about the 2026 San Francisco Marathon weekend on July 25-26, including the route, the road closures and whether it's too late to sign up.",
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"title": "Sold-Out SF Marathon 2026: The Races, Routes and Road Closures (Plus How to Watch It All) | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>On your mark, get set: the 2026 \u003ca href=\"https://www.kqed.org/news/tag/san-francisco\">San Francisco\u003c/a> Marathon is returning to the city later this month.\u003c/p>\n\u003cp>And if you are a runner who wants to take on the challenge but hasn’t signed up yet, you’ll have to act fast — and be prepared to be flexible. According to organizers, the full marathon and the 1st half marathon are \u003ca href=\"https://www.thesfmarathon.com/\">both totally sold out\u003c/a> as of the time of publication, but luckily, \u003ca href=\"#youstillhaveafewoptionsfortakingpartinotherraces\">you still have a few options for taking part in other races.\u003c/a>\u003c/p>\n\u003cp>The SF Marathon tends to take over major portions of the city to create space for the runners and their fans — meaning that the weekend of July 25-26 will be tricky for both drivers and pedestrians to move around the city, with the multiple road closures and reroutes.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Keep reading for the 2026 SF Marathon route, which streets will be closed, where to find public transit changes and how to watch from the sidelines if you’re a spectator.\u003c/p>\n\u003cp>We’ll also give an overview of all the weekend’s events and races themselves if you’re feeling spontaneously athletic (or\u003ca href=\"https://www.instagram.com/reel/DYXzvyByRRE/\"> want to meet people\u003c/a>) and decide to sign up for a race at short notice.\u003c/p>\n\u003cp>And important to flag — several of these races now allow dogs.\u003c/p>\n\u003cp>\u003cstrong>Jump straight to:\u003c/strong>\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>\u003ca href=\"#CanIstillsignupforthemarathon\">Can I still sign up for the marathon?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WherecanIcheeronmyfriendsintheSFMarathonorjustspectate\">Where can I cheer on my friends in the SF Marathon (or just spectate)?\u003c/a>\u003c/strong>\u003c/li>\n\u003cli>\u003cstrong>\u003ca href=\"#WhatrouteswithinSanFranciscowillbeclosedtocarsandpublictransit\">What routes within San Francisco will be closed to cars and public transit?\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003ch2>What is the SF Marathon route, and when are the races?\u003c/h2>\n\u003cp>The 26.2-mile main event —\u003ca href=\"https://www.thesfmarathon.com/full-marathon/\"> the full SF Marathon\u003c/a> — is on Sunday, July 26. The full marathon starts at 5:15 a.m. on Embarcadero Street at Market Street and finishes on Embarcadero Street at Howard Street.\u003c/p>\n\u003cp>You can check out \u003ca href=\"https://www.thesfmarathon.com/full-marathon/\">a map of the entire course\u003c/a> on SF Marathon’s Strava account, which also includes elevation levels and first aid/water stops.\u003c/p>\n\u003cfigure id=\"attachment_11956032\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11956032\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut.jpg\" alt=\"An image of several people's legs photographed in a running motion.\" width=\"1920\" height=\"1080\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2023/07/RS67105_GettyImages-1426678862-qut-1536x864.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Be aware of street closures and changes to Muni this weekend because of the SF Marathon. \u003ccite>(Elena Popova/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>\u003ca id=\"CanIstillsignupforthemarathon\">\u003c/a>Is it really too late to sign up for the full marathon and 1st half marathon?\u003c/h2>\n\u003cp>Yes, the full marathon — \u003cem>and \u003c/em>the popular \u003ca href=\"https://www.thesfmarathon.com/1st-half-marathon/\">1st half marathon\u003c/a> over the Golden Gate Bridge — are both sold out.\u003c/p>\n\u003cp>According to officials, the spots went out \u003ca href=\"https://www.thesfmarathon.com/2026waitlist/\">“faster than ever”\u003c/a> this year. But you can still \u003ca href=\"https://www.thesfmarathon.com/2026waitlist/\">join the waitlist\u003c/a> and hope for the best.\u003c/p>\n\u003cp>“Spots do open up,” the website reads. “Plans change, runners defer, and entries become available again. When they do, the right wait list is the best way to secure yours.”\u003c/p>\n\u003ch2>\u003ca id=\"youstillhaveafewoptionsfortakingpartinotherraces\">\u003c/a>What are my other options for races around the SF Marathon that weekend?\u003c/h2>\n\u003cp>Your other options for races during the SF Marathon weekend that are still accepting sign-ups include:\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/2nd-half-marathon/\">\u003cstrong>The City Half Marathon\u003c/strong>\u003c/a>\u003cstrong> (Sunday)\u003c/strong>\u003c/p>\n\u003cp>This is the race where you get to run through San Francisco’s neighborhoods. It’s 13.1 miles with a 3.5-hour time limit and starts at 8:30 a.m. from MLK Jr. Drive at Golden Gate Park to Embarcadero at Howard.\u003c/p>\n\u003cp>\u003cem>Race fee:$303.74\u003c/em>\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/10k/\">\u003cstrong>The Alexi Pappas SFM 10K\u003c/strong>\u003c/a>\u003cstrong> (Sunday)\u003c/strong>\u003c/p>\n\u003cp>This race is\u003ca href=\"https://runningmagazine.ca/the-scene/alexi-pappas-gets-a-race-named-after-her-at-san-francisco-marathon/\"> named after the Bay Area’s own Olympian\u003c/a> Pappas and is a flat 6.2 miles that starts at 7 a.m. from The Embarcadero at Market Street to the Embarcadero near Washington Street. Dogs are now welcome for this race.\u003c/p>\n\u003cp>\u003cem>Race fee: $164.04\u003c/em>\u003c/p>\n\u003cfigure id=\"attachment_11795730\" class=\"wp-caption aligncenter\" style=\"max-width: 1814px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11795730 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e.jpg\" alt=\"\" width=\"1814\" height=\"1361\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e.jpg 1814w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2020/01/running-marathon-74b1673fcab60bbc8e627ebd4486cacb8a390a3e-536x402.jpg 536w\" sizes=\"auto, (max-width: 1814px) 100vw, 1814px\">\u003cfigcaption class=\"wp-caption-text\">And if you are a runner who wants to take on the SF Marathon challenge but hasn’t signed up yet, you’ll have to act fast — and be prepared to be flexible. \u003ccite>(RichVintage/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/saturday-5k/\">\u003cstrong>5K race\u003c/strong>\u003c/a> \u003cstrong>(Saturday option)\u003c/strong>\u003c/p>\n\u003cp>This 5k allows your dog to run with you along the Embarcadero waterfront. Starting at 8 a.m, this is a 3.1-mile course with an hour limit.\u003c/p>\n\u003cp>\u003cem>Race fee: $120.04\u003c/em>\u003c/p>\n\u003cp>\u003ca href=\"https://www.thesfmarathon.com/sunday-5k/\">\u003cstrong>5K race\u003c/strong>\u003c/a> \u003cstrong>(Sunday option)\u003c/strong>\u003c/p>\n\u003cp>Dogs are also allowed at this Embarcadero waterfront race, but the race isn’t a loop like the Saturday option, instead starting at The Embarcadero at Market St. and ending at Embarcadero at Washington Street. This 3.1-mile race starts at 9 a.m. and has an hour limit.\u003c/p>\n\u003cp>\u003cem>Race fee: $118.94\u003c/em>\u003c/p>\n\u003cp>Looking for something more family-friendly and chill? There is \u003ca href=\"https://www.thesfmarathon.com/sebastians-1k-mad-dash/\">Sebastian’s 1K Mad Dash\u003c/a> on Saturday, which is a little under a mile. It starts at 9 a.m., starting and finishing at Embarcadero and Washington. The race fee is $28.75.\u003c/p>\n\u003cp>If you can’t make it to San Francisco, you can\u003ca href=\"https://www.thesfmarathon.com/virtual/\"> join the race virtually by registering on the SF Marathon’s app\u003c/a>. It’s $110.15 to join, and you’ll need to download the SF Marathon tracking app to follow your progress.\u003c/p>\n\u003ch2>\u003ca id=\"WhatrouteswithinSanFranciscowillbeclosedtocarsandpublictransit\">\u003c/a>Which streets will be closed to cars and public transit for the SF Marathon?\u003c/h2>\n\u003cp>The SF Marathon website breaks down\u003ca href=\"https://www.thesfmarathon.com/race-weekend/traffic-advisory/\"> which city streets will be closed for races at what time\u003c/a>, along with some recommended detours.\u003c/p>\n\u003cp>There will be closures along The Embarcadero, Fisherman’s Wharf and in the Marina District. However, rest assured that vehicle traffic on the Golden Gate Bridge, which is on the route, will remain open in both directions throughout the marathon.\u003c/p>\n\u003cfigure id=\"attachment_12090690\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090690\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON.jpg\" alt=\"\" width=\"2000\" height=\"1303\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/2026-SF-MARATHON-1536x1001.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A map of traffic advisories during the 2026 San Francisco Marathon. \u003ccite>(Courtesy of the San Francisco Marathon)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>A lot of SF Muni lines will also be rerouted due to marathon weekend events.\u003c/p>\n\u003cp>SFMTA has not yet updated its guidance for this year, but you can peek at the 2025 list of \u003ca href=\"https://www.sfmta.com/project-updates/san-francisco-marathon\">route alterations, changes and closures\u003c/a> to get a sense of what’s to come.\u003c/p>\n\u003ch2>\u003ca id=\"WherecanIcheeronmyfriendsintheSFMarathonorjustspectate\">\u003c/a>Where can I cheer the SF Marathon runners on?\u003c/h2>\n\u003cp>Are you a good friend cheering on a runner?\u003ca href=\"https://www.thesfmarathon.com/events-summary/\"> Make sure you know which race they are running in\u003c/a>, and then look at the above section to check out the times and routes.\u003c/p>\n\u003cp>You can also\u003ca href=\"https://www.thesfmarathon.com/race-weekend/spectator-information-and-busing/\"> track a runner’s progress using the SF Marathon app\u003c/a> using a bib number.\u003c/p>\n\u003ch2>Where can I find my pictures and results after the race?\u003c/h2>\n\u003cp>Participants will have their pictures emailed to them a few days after the event — or on \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199779478675-How-can-I-access-photos-of-myself-from-the-race\">the race results and photos page on the SF Marathon website\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>I need to bail. Can I defer my SF Marathon registration until next year?\u003c/h2>\n\u003cp>Bailing? The people on the waitlist will thank you!\u003c/p>\n\u003cp>You can\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/9410510855315-Can-I-defer-my-entry-to-next-year-?_gl=1*sii0x1*_gcl_au*MjA1OTc5MTE4LjE2ODk3MDQ0NTA.&_ga=2.182608742.1703521653.1689704450-11086041.1689704450\"> defer your registration to next year\u003c/a> for a $39 fee, and the last day to do so is July 24. (That’s also the last day to convert \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199646007699-Can-I-convert-my-in-person-run-to-the-virtual-race-option\">your in-person race into a virtual one\u003c/a>, if your plans have unexpectedly changed.)\u003c/p>\n\u003cp>Keep in mind that registration is nontransferable, and you cannot \u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199654448531-Can-I-transfer-my-entry-to-someone-else\">give or sell your bib to someone else.\u003c/a>\u003c/p>\n\u003ch2>What will the weather be like in San Francisco for the marathon?\u003c/h2>\n\u003cp>\u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.7771&lon=-122.4196\">Check the weather forecast again\u003c/a> before you head out, as San Francisco weather can turn on a dime — and keep in mind that the \u003ca href=\"https://forecast.weather.gov/MapClick.php?lat=37.7771&lon=-122.4196\">National Weather Service forecasts\u003c/a> the weather a week out.\u003c/p>\n\u003cp>Historically, the temperature around the courses is usually around 64°F, according to the SF Marathon website.\u003c/p>\n\u003cp>Whether you’re planning to participate in a race or just spectate, be sure to drink plenty of water well before going out.\u003c/p>\n\u003cfigure id=\"attachment_12090696\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12090696\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/MarathonRunnersSFGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The 49th Annual San Francisco Marathon returns July 25-26, 2026, offering distances from a 5K, 10K and half-marathon, to the full marathon and an ultramarathon. \u003ccite>(Jason Doiy/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You can also\u003ca href=\"https://www.kqed.org/news/11878134/bay-area-heat-wave-how-to-stay-safe-during-dangerously-hot-weather\"> be strategic about how to combat heat\u003c/a> by cooling your body’s pulse points, such as your neck, inside your elbows, and behind your knees, to bring quick relief. In case things get toasty, KQED has\u003ca href=\"https://www.kqed.org/news/11878134/bay-area-heat-wave-how-to-stay-safe-during-dangerously-hot-weather\"> a thorough guide on how to stay safe during a heat wave\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199699746067-How-many-water-and-fuel-stops-are-on-course-\">The full marathon has 14 hydration stations\u003c/a>, which include water, electrolytes, medical assistance, and toilets. The SF Marathon encourages runners to bring refillable water bottles that are 50 gallons or less.\u003c/p>\n\u003ch2>What’s the best way of traveling to the SF Marathon starting line that morning?\u003c/h2>\n\u003cp>If you’re trying to get to the race for the full marathon’s 5:15 a.m. start time on Sunday, remember:\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/5199725062675-Does-BART-run-on-race-morning-\"> BART service does not start early enough to get you there\u003c/a>, and you’ll miss your race.\u003c/p>\n\u003cp>Instead,\u003ca href=\"https://www.thesfmarathon.com/race-weekend/hotel-and-travel-info/\"> the SF Marathon will have shuttles from six BART stations\u003c/a> to get you to the starting line. There is free parking at BART stations, and buses will run very early in the morning. Times are subject to change, but the list of BART stations with shuttles is currently:\u003c/p>\n\u003cul>\n\u003cli>Bay Fair (San Leandro) at 3:50 a.m.\u003c/li>\n\u003cli>Daly City at 4:05 a.m.\u003c/li>\n\u003cli>El Cerrito Plaza at 4:05 a.m.\u003c/li>\n\u003cli>MacArthur at 4:05 a.m.\u003c/li>\n\u003cli>Millbrae at 4:05 a.m.\u003c/li>\n\u003cli>Walnut Creek at 3:55 a.m.\u003c/li>\n\u003c/ul>\n\u003cp>Buses aim to arrive by 4:30 a.m. at the Main Start Line on the Embarcadero.\u003ca href=\"https://support.thesfmarathon.com/hc/en-us/articles/6470132568851-Can-I-purchase-a-Bart-Bus-ticket-if-I-m-already-registered-?_gl=1*ewaxuv*_gcl_au*MTQyMDM0ODIwMi4xNzgzNjQzNTk3*FPAU*MTQyMDM0ODIwMi4xNzgzNjQzNTk3*_ga*ODEyNTk2MjA4LjE3ODM2NDM1OTg.*_ga_49LDBFFZ2M*czE3ODM2NDM1OTckbzEkZzEkdDE3ODM2NDY0MTgkajI4JGwwJGg5MDc0OTMxODQ.*_fplc*ZWtrMXJoaXFVU3JqRWxPWXhXSjJoTyUyRmdGWTNGenF4ajNQSlVFOWlKYnYweTVsQ2dGUktlWDFsZ28zNGt2VVpaNHB4WkpwTkE1MlZvalpRY1dzV0RZUnBUT3JwZmcyWmxYVFJIdDlHd3NJd05tTEcwdDNJbmR4aFklMkY0UEtvUSUzRCUzRA..\"> You’ll need to purchase your bus ticket ahead of time, though.\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "oakland-approves-125-million-coliseum-sale-clearing-way-for-irving-azoff-overhaul",
"title": "Oakland Approves $125 Million Coliseum Sale, Clearing Way for Irving Azoff Overhaul",
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"headTitle": "Oakland Approves $125 Million Coliseum Sale, Clearing Way for Irving Azoff Overhaul | KQED",
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"content": "\u003cp>After years of negotiations and delays, Oakland leaders approved a deal to sell the city’s 50% stake in the \u003ca href=\"https://www.kqed.org/news/tag/oakland-coliseum\">Coliseum complex\u003c/a> on Monday.\u003c/p>\n\u003cp>The city council voted 6-1 in favor of the $125 million sale, which they say will bring jobs and economic growth, as well as arts and entertainment investment to the East Bay.\u003c/p>\n\u003cp>“I like to say Oakland has never won a sports deal … but I truly feel like we won this deal,” City Council President Kevin Jenkins said during a press conference celebrating the vote. “We get a bad rep for losing three sports teams. So we are making a transition into a music city, where acts of all kinds want to come and perform in our city.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Under the terms approved Monday, Oakland agreed to sell its stake to the Oakland Acquisition Company, an affiliate of the African American Sports and Entertainment Group, for a lump sum of $110 million. The parties also agreed to additional payments adding up to $15 million in closing costs.\u003c/p>\n\u003cp>The 112-acre complex is being sold as two parcels: a smaller 9-acre plot that includes the Oakland Arena, and a larger 103-acre area, which includes the Coliseum Stadium and surrounding lots. As part of the deal, OAC is expected to sell the Arena parcel to venue management company Oak View Group, founded by entertainment mogul Irving Azoff, for $100 million.\u003c/p>\n\u003cp>The concurrent sale of the parcels is set to close as soon as September, and no later than January 2027.\u003c/p>\n\u003cfigure id=\"attachment_11742428\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11742428\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa.jpg\" alt=\"\" width=\"1920\" height=\"1408\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-800x587.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-1020x748.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-1200x880.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Oracle Arena, left, and the Oakland Coliseum. \u003ccite>(Dan Brekke/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Negotiating the sale of the Coliseum has been a \u003ca href=\"https://www.kqed.org/news/12048852/after-months-oakland-coliseum-sale-is-finally-up-for-key-vote-heres-what-to-know\">long and complicated process,\u003c/a> requiring both the city and \u003ca href=\"https://www.kqed.org/news/12022106/alameda-county-moves-closer-to-oakland-coliseum-sale-final-vote-expected-in-30-days\">Alameda County\u003c/a> to come to separate agreements with OAC to sell their halves of the stake in the property.\u003c/p>\n\u003cp>Azoff, a former record executive and former CEO of Ticketmaster, joined city officials in Oakland Monday morning, vowing to attract more music and bigger shows to the arena by investing in the building and improving the fan experience.\u003c/p>\n\u003cp>“This is not a rescue mission in itself; it’s just an opportunity to take what I consider to be a B experience and make it an A-plus experience,” Azoff said. “The fan experience at the arena is going to be second to none.”[aside postID=news_12090467 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/Sitara-Credit-Oakland-Zoo.jpg']Azoff’s group has done similar revitalization projects at the Kia Forum in Inglewood, and CFG Bank Arena in Baltimore.\u003c/p>\n\u003cp>He said Oak View Group plans to invest tens of millions to upgrade facilities at the arena and bring in locally run businesses to support concessions and amenities.\u003c/p>\n\u003cp>“Our opportunity is to respect what works, invest in what could be better, invest in the community and bring our unique artist relationships, both as a management company and as OVG, to get to the next chapter of this great building,” Azoff said.\u003c/p>\n\u003cp>The city will also receive 6% of revenue from future event ticket sales at both the arena and stadium, as long as it’s functioning.\u003c/p>\n\u003cp>Councilmember Rowena Brown, who will be leading the city and buyers’ work to \u003ca href=\"https://www.kqed.org/news/12003025/east-oakland-students-share-bold-vision-for-coliseum-revamp-with-new-owners\">reinvest in East Oakland\u003c/a>, said the city hopes to use that revenue to build up the surrounding area, including a major, struggling business corridor, which connects the Coliseum to the airport.\u003c/p>\n\u003cp>“It is our hope that we can use that to help revitalize the Hegenberger Corridor, as well as help uplift East Oakland that has been underserved for so long,” Brown said.\u003c/p>\n\u003cfigure id=\"attachment_12006784\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12006784\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Packed stands at the Oakland Coliseum for the A’s last home game on Sept. 26, 2024. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But Oakland will have to wait longer — and risk uncertainty — before the stadium parcel is paid for in full. OAC agreed to pay $60 million for the city’s interest in the larger parcel within the next seven years. The company has already made a $5 million deposit on the sale, which will be subtracted from that balance.\u003c/p>\n\u003cp>During a special city council meeting Monday, council members asked what would happen if the acquisition group fails to make scheduled payments, or reneges on the deal.\u003c/p>\n\u003cp>City finance director Bradley Johnson said in the worst case, the city would retain the deed to the land — and save up to $42 million in maintenance costs over seven years.\u003c/p>\n\u003cp>Oakland currently spends about $6 million a year to keep the Coliseum running, which it will no longer be responsible for when the deal closes.\u003c/p>\n\u003cp>“That’s money, if this deal is signed and we transfer ownership, that can continue to flow back to the city of Oakland that we can use to keep our core city services going,” Councilmember Janani Ramachandran said.\u003c/p>\n\u003cp>Councilmember Ken Houston, whose district includes the complex, said the deal agreed to Monday makes “lemonade out of lemons,” after years of \u003ca href=\"https://www.kqed.org/news/12036060/oakland-pushes-coliseum-sale-next-year-delaying-funds-again\">delays\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12006211/sad-devastated-bittersweet-oakland-as-fans-process-feelings-during-teams-final-week-of-home-games\">departures\u003c/a> and \u003ca href=\"https://www.kqed.org/news/12008329/oakland-coliseum-sales-new-deal-draws-council-members-ire-over-lack-of-transparency\">controversy\u003c/a>.\u003c/p>\n\u003cp>In 2024, then Mayor Sheng Thao included \u003ca href=\"https://www.kqed.org/news/11992883/oakland-city-council-passes-budget-amid-concerns-over-pending-coliseum-sale\">revenue from the presumed Coliseum sale\u003c/a> in the city’s annual budget — money that \u003ca href=\"https://www.kqed.org/news/12009486/oaklands-finances-significant-risk-report-warns-coliseum-sale-raises-questions\">did not end up materializing\u003c/a> within the year, and later required \u003ca href=\"https://www.kqed.org/news/12020393/2-oakland-fire-stations-close-amid-budget-crisis-more-could-follow\">drastic service cuts\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12081852\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081852\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Former Oakland Mayor Sheng Thao holds a press conference at Oakland City Hall on June 24, 2024. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thao was recalled that November, following her involvement in an FBI fraud and bribery investigation.\u003c/p>\n\u003cp>Three major sports teams that used to play at the stadium or arena, including the Golden State Warriors, Raiders and Athletics, have all departed Oakland in the last decade. Last week, the Oakland Roots, a professional soccer club that’s played at the Oakland Coliseum for the last two years, announced that they would \u003ca href=\"https://www.kqed.org/news/12090471/oakland-roots-to-leave-coliseum-begin-search-for-new-permanent-home\">leave the venue this fall\u003c/a>.\u003c/p>\n\u003cp>Mayor Barbara Lee, who was elected to replace Thao, said it was a “good news day” for Oakland.\u003c/p>\n\u003cp>“This deal … really paves the way to create jobs and economic development, economic activity, specifically in underserved areas in East Oakland and deep East Oakland,” Lee said. “These investments are long overdue, and our community deserves this.”\u003c/p>\n\u003cp>\u003c/p>\n",
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"title": "Oakland Approves $125 Million Coliseum Sale, Clearing Way for Irving Azoff Overhaul | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>After years of negotiations and delays, Oakland leaders approved a deal to sell the city’s 50% stake in the \u003ca href=\"https://www.kqed.org/news/tag/oakland-coliseum\">Coliseum complex\u003c/a> on Monday.\u003c/p>\n\u003cp>The city council voted 6-1 in favor of the $125 million sale, which they say will bring jobs and economic growth, as well as arts and entertainment investment to the East Bay.\u003c/p>\n\u003cp>“I like to say Oakland has never won a sports deal … but I truly feel like we won this deal,” City Council President Kevin Jenkins said during a press conference celebrating the vote. “We get a bad rep for losing three sports teams. So we are making a transition into a music city, where acts of all kinds want to come and perform in our city.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Under the terms approved Monday, Oakland agreed to sell its stake to the Oakland Acquisition Company, an affiliate of the African American Sports and Entertainment Group, for a lump sum of $110 million. The parties also agreed to additional payments adding up to $15 million in closing costs.\u003c/p>\n\u003cp>The 112-acre complex is being sold as two parcels: a smaller 9-acre plot that includes the Oakland Arena, and a larger 103-acre area, which includes the Coliseum Stadium and surrounding lots. As part of the deal, OAC is expected to sell the Arena parcel to venue management company Oak View Group, founded by entertainment mogul Irving Azoff, for $100 million.\u003c/p>\n\u003cp>The concurrent sale of the parcels is set to close as soon as September, and no later than January 2027.\u003c/p>\n\u003cfigure id=\"attachment_11742428\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11742428\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa.jpg\" alt=\"\" width=\"1920\" height=\"1408\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-160x117.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-800x587.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-1020x748.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/04/coliseumcomplexa-1200x880.jpg 1200w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Oracle Arena, left, and the Oakland Coliseum. \u003ccite>(Dan Brekke/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Negotiating the sale of the Coliseum has been a \u003ca href=\"https://www.kqed.org/news/12048852/after-months-oakland-coliseum-sale-is-finally-up-for-key-vote-heres-what-to-know\">long and complicated process,\u003c/a> requiring both the city and \u003ca href=\"https://www.kqed.org/news/12022106/alameda-county-moves-closer-to-oakland-coliseum-sale-final-vote-expected-in-30-days\">Alameda County\u003c/a> to come to separate agreements with OAC to sell their halves of the stake in the property.\u003c/p>\n\u003cp>Azoff, a former record executive and former CEO of Ticketmaster, joined city officials in Oakland Monday morning, vowing to attract more music and bigger shows to the arena by investing in the building and improving the fan experience.\u003c/p>\n\u003cp>“This is not a rescue mission in itself; it’s just an opportunity to take what I consider to be a B experience and make it an A-plus experience,” Azoff said. “The fan experience at the arena is going to be second to none.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Azoff’s group has done similar revitalization projects at the Kia Forum in Inglewood, and CFG Bank Arena in Baltimore.\u003c/p>\n\u003cp>He said Oak View Group plans to invest tens of millions to upgrade facilities at the arena and bring in locally run businesses to support concessions and amenities.\u003c/p>\n\u003cp>“Our opportunity is to respect what works, invest in what could be better, invest in the community and bring our unique artist relationships, both as a management company and as OVG, to get to the next chapter of this great building,” Azoff said.\u003c/p>\n\u003cp>The city will also receive 6% of revenue from future event ticket sales at both the arena and stadium, as long as it’s functioning.\u003c/p>\n\u003cp>Councilmember Rowena Brown, who will be leading the city and buyers’ work to \u003ca href=\"https://www.kqed.org/news/12003025/east-oakland-students-share-bold-vision-for-coliseum-revamp-with-new-owners\">reinvest in East Oakland\u003c/a>, said the city hopes to use that revenue to build up the surrounding area, including a major, struggling business corridor, which connects the Coliseum to the airport.\u003c/p>\n\u003cp>“It is our hope that we can use that to help revitalize the Hegenberger Corridor, as well as help uplift East Oakland that has been underserved for so long,” Brown said.\u003c/p>\n\u003cfigure id=\"attachment_12006784\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12006784\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/09/240926-LAST-AS-HOME-GAME-MD-17KQED-5-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Packed stands at the Oakland Coliseum for the A’s last home game on Sept. 26, 2024. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But Oakland will have to wait longer — and risk uncertainty — before the stadium parcel is paid for in full. OAC agreed to pay $60 million for the city’s interest in the larger parcel within the next seven years. The company has already made a $5 million deposit on the sale, which will be subtracted from that balance.\u003c/p>\n\u003cp>During a special city council meeting Monday, council members asked what would happen if the acquisition group fails to make scheduled payments, or reneges on the deal.\u003c/p>\n\u003cp>City finance director Bradley Johnson said in the worst case, the city would retain the deed to the land — and save up to $42 million in maintenance costs over seven years.\u003c/p>\n\u003cp>Oakland currently spends about $6 million a year to keep the Coliseum running, which it will no longer be responsible for when the deal closes.\u003c/p>\n\u003cp>“That’s money, if this deal is signed and we transfer ownership, that can continue to flow back to the city of Oakland that we can use to keep our core city services going,” Councilmember Janani Ramachandran said.\u003c/p>\n\u003cp>Councilmember Ken Houston, whose district includes the complex, said the deal agreed to Monday makes “lemonade out of lemons,” after years of \u003ca href=\"https://www.kqed.org/news/12036060/oakland-pushes-coliseum-sale-next-year-delaying-funds-again\">delays\u003c/a>, \u003ca href=\"https://www.kqed.org/news/12006211/sad-devastated-bittersweet-oakland-as-fans-process-feelings-during-teams-final-week-of-home-games\">departures\u003c/a> and \u003ca href=\"https://www.kqed.org/news/12008329/oakland-coliseum-sales-new-deal-draws-council-members-ire-over-lack-of-transparency\">controversy\u003c/a>.\u003c/p>\n\u003cp>In 2024, then Mayor Sheng Thao included \u003ca href=\"https://www.kqed.org/news/11992883/oakland-city-council-passes-budget-amid-concerns-over-pending-coliseum-sale\">revenue from the presumed Coliseum sale\u003c/a> in the city’s annual budget — money that \u003ca href=\"https://www.kqed.org/news/12009486/oaklands-finances-significant-risk-report-warns-coliseum-sale-raises-questions\">did not end up materializing\u003c/a> within the year, and later required \u003ca href=\"https://www.kqed.org/news/12020393/2-oakland-fire-stations-close-amid-budget-crisis-more-could-follow\">drastic service cuts\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12081852\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081852\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/240624-THAO-FBI-PRESSER-MD-05_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Former Oakland Mayor Sheng Thao holds a press conference at Oakland City Hall on June 24, 2024. \u003ccite>(Martin do Nascimento/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thao was recalled that November, following her involvement in an FBI fraud and bribery investigation.\u003c/p>\n\u003cp>Three major sports teams that used to play at the stadium or arena, including the Golden State Warriors, Raiders and Athletics, have all departed Oakland in the last decade. Last week, the Oakland Roots, a professional soccer club that’s played at the Oakland Coliseum for the last two years, announced that they would \u003ca href=\"https://www.kqed.org/news/12090471/oakland-roots-to-leave-coliseum-begin-search-for-new-permanent-home\">leave the venue this fall\u003c/a>.\u003c/p>\n\u003cp>Mayor Barbara Lee, who was elected to replace Thao, said it was a “good news day” for Oakland.\u003c/p>\n\u003cp>“This deal … really paves the way to create jobs and economic development, economic activity, specifically in underserved areas in East Oakland and deep East Oakland,” Lee said. “These investments are long overdue, and our community deserves this.”\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"slug": "how-much-did-speculation-impact-world-ticket-prices",
"title": "How Much Did Speculation Impact World Cup Ticket Prices?",
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"headTitle": "How Much Did Speculation Impact World Cup Ticket Prices? | KQED",
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"content": "\u003cp>A week before the U.S. men’s national soccer team \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">faced off against\u003c/a> Bosnia and Herzegovina in Santa Clara, dozens of seats in the highest section of\u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\"> Levi’s Stadium\u003c/a> were going for between $3,000 and $4,000 across different resale sites.\u003c/p>\n\u003cp>A day before the match, however, prices dropped significantly. Seats in the same back rows were offered for less than $2,000. The cost to see the most dominant USMNT in a generation had cratered in a matter of days — why? The answer has to do with speculators, third-party sales and FIFA’s complicated ticket-selling rules.\u003c/p>\n\u003cp>Besides treating fans to magnificent performances by some of the \u003ca href=\"https://www.npr.org/2026/06/22/nx-s1-5866649/2026-world-cup-fifa-lionel-messi-argentina-scoring-record\">sport’s greatest stars\u003c/a>, this year’s FIFA World Cup drew plenty of controversy over the cost of going to see a game. Months before the tournament began, tickets for some matches were already \u003ca href=\"https://www.wsj.com/sports/soccer/colombia-portugal-world-cup-6c1f318b\">more expensive\u003c/a> than going to the Super Bowl. Fans who wanted to save money and buy a ticket as early as possible had to navigate an \u003ca href=\"https://www.kcur.org/sports/2026-04-16/world-cup-tickets-fifa-prices\">incredibly complicated process\u003c/a> on FIFA’s official ticketing platform, where prices also shifted \u003ca href=\"https://www.npr.org/2026/05/28/nx-s1-5836514/2026-world-cup-fifa-ticket-prices\">based on demand\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As the tournament drew closer, some fans skipped FIFA’s platform entirely. A month before the June 25 Australia vs. Paraguay match at Levi’s Stadium, Marin County resident Lei Cai said the official site was no longer offering tickets for the game. “I wanted to buy a ticket directly from FIFA, but when that wasn’t possible, our only option was resale sites,” she said.\u003c/p>\n\u003cp>Those who bought tickets on resale websites — including Ticketmaster, StubHub and SeatGeek — were required to pay the vendor first on the site, and then claim their ticket on the FIFA platform. Cai paid for two tickets on StubHub, she said, but when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim.”\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087142\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After calling StubHub multiple times for weeks, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available to her. Only after KQED contacted StubHub requesting comment on Cai’s situation did StubHub reach out to her directly to offer two new, free tickets to the same match.\u003c/p>\n\u003cp>Cai is not alone. Soccer fans nationwide who paid for tickets on resale sites have been left empty-handed\u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\"> by vendors\u003c/a> — sometimes even hours before the game. Some economists and consumer advocates say that what happened to fans like Cai — along with the dramatic swings in prices, like what happened ahead of the U.S. game against Bosnia — shows there are major flaws in how the ticketing system works for major sporting events.\u003c/p>\n\u003cp>Scalpers have helped ricochet ticket prices for major musical events like Taylor Swift’s \u003ca href=\"https://www.billboard.com/pro/taylor-swift-eras-tour-fans-biggest-ticket-scalper/\">Eras Tour\u003c/a> and the \u003ca href=\"https://www.rollingstone.com/music/music-news/oasis-reunion-tickets-controversy-explained-1235094425/\">comeback of Oasis\u003c/a>. But the market set up by FIFA and resale sites for this year’s soccer tournament may have helped speculation get a lot worse this time around — where very enthusiastic fans all over North America have already spent millions of dollars and shattered the tournament’s all-time attendance record.\u003c/p>\n\u003ch2>An age-old problem\u003c/h2>\n\u003cp>Tickets for big cultural and athletic events easily attract the attention of speculators because they’re what economists call “perishable goods.”\u003c/p>\n\u003cp>Think of going to a bakery. A loaf of bread freshly baked that morning may be sold at $10. The bakery may also offer bread baked the previous day, but at a much lower price. But you most certainly won’t see bread baked a week or a month before — that’s no longer good.\u003c/p>\n\u003cp>“The same thing is true for game tickets,” said Steve Tadelis, professor at UC Berkeley’s Haas School of Business, who has studied online ticket markets for years. “They’re worth practically zero after the game begins.” (In the case of the World Cup, that’s true an hour before the game begins. According to FIFA rules, if someone doesn’t claim their ticket an hour before a match begins, they can no longer use it to get into the stadium.)\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The World Cup’s knockout stage can be especially attractive for speculators, Tadelis said. Speculators may have bought tickets for quarter-final or semi-final matches when fans had no confirmed information about which teams were advancing, but can then offer tickets at much higher prices if they see a popular team advance.\u003c/p>\n\u003cp>But while speculators may have good instincts on how soccer fans may behave, they can still make mistakes.\u003c/p>\n\u003cp>A seller may hope to sell a ticket for $3,000 a few weeks before a knockout-round game, assuming that enthusiasm among soccer lovers will keep growing with time. But the match is now just a couple of days away, and no one has snatched up the ticket. “They may be happy now to get a thousand or maybe even a few hundred dollars, because now they’re really worried that they’re going to be stuck with that ticket,” Tadelis said.\u003c/p>\n\u003cp>“There may be early excitement that overshoots the real demand,” he said. “Sellers will panic and try to all sell at the same time. And then prices are going to plummet.”\u003c/p>\n\u003cp>While many USMNT fans were hyped that their team advanced to the knockout stage, their enthusiasm perhaps didn’t match the prices that resale vendors were offering. The bubble quickly burst.\u003c/p>\n\u003ch2>Who moves the market?\u003c/h2>\n\u003cp>Price data alone, however, can’t confirm that a market has been entirely taken over by speculation, Tadelis said. Fans may learn new information that changes their feelings about their team — a star player previously blocked from playing \u003ca href=\"https://www.npr.org/2026/07/06/nx-s1-5883791/fifas-red-card-reversal-fair-play-or-political-interference\">by a penalty\u003c/a> suddenly gets the green light to come back, perhaps.\u003c/p>\n\u003cp>“If you’re looking for real clues — are people actually buying and picking up tickets, or are the same tickets getting resold over and over?” he said, adding that the latter case would suggest speculation. But if prices spike and then sellers suddenly cancel on buyers — like what happened to Cai from Marin County — “that’s another red flag that probably these are speculative sellers that never had the tickets to begin with.”\u003c/p>\n\u003cfigure id=\"attachment_12089714\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089714 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans fill the stands at the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Vendors “ghosting” ticket buyers has become a serious problem, said Scott Friedman, co-founder of the consulting group Ticket Talk Network, based in Cleveland, Ohio.\u003c/p>\n\u003cp>He said he’s talked to people from all over the globe who’ve saved up thousands of dollars to travel to a game hosted in North America, but once here, they don’t get anything from the vendor online and usually no replacement from sites like StubHub. “As a marketplace for the biggest live events, if a seller doesn’t fill that order, you’ve got to fill it,” he said. “It’s just a common courtesy to the fan.”\u003c/p>\n\u003cp>StubHub previously told KQED in a statement that the ticketing problems fans have experienced this World Cup “are largely transfer problems, not ticket problems.”[aside postID=news_12076503 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/IMG_1406.jpg']The company said that FIFA’s ticketing system, including a new app launched right before the tournament began, “has had significant performance issues that have affected transfers across all resale platforms.” According to StubHub’s rules for sellers, it’s OK for someone “to list tickets you own but don’t have in your possession yet … as long as you’re absolutely certain you will have them on the date you give us when listing the tickets.”\u003c/p>\n\u003cp>FIFA, for its part, told KQED it has “no visibility over, or control of, secondary market ticket transactions carried out on third-party platforms,” and it rejects “any suggestion that the functional issues being experienced by users of third-party platforms” are the result of its ticketing infrastructure.\u003c/p>\n\u003cp>But reining in speculation will require transparency from both FIFA and resale sites, Tadelis said. This means consumers should have access to information “like recent prices, how much inventory there is to really help people understand what’s going on in the market,” he said.\u003c/p>\n\u003cp>FIFA offered tickets through staggered releases, where consumers in the initial stages did not even know which teams were playing in any of the games — or even in which rows they would be sitting. Tadelis pointed out that the official FIFA resale platform also charged fees to both buyers and sellers.\u003c/p>\n\u003cp>“These create real opportunities to bet on price swings, and that’s especially true when fans can’t tell how much inventory FIFA is still holding back,” he said. “That opacity is what’s turning buying a ticket into basically a forecasting exercise.”\u003c/p>\n\u003cp>And for consumer advocates like Friedman, that also means having lawmakers require that resale sites confirm vendors actually have the tickets they’re offering. “It doesn’t matter if it’s the FIFA World Cup, the Super Bowl, or any live event that happens,” he said. “When you buy a ticket, it needs to be delivered instantly.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Soccer fans saw a very volatile ticket market for this year’s World Cup. Some experts are pointing to speculators, FIFA’s ticketing system and resale sites.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>A week before the U.S. men’s national soccer team \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">faced off against\u003c/a> Bosnia and Herzegovina in Santa Clara, dozens of seats in the highest section of\u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\"> Levi’s Stadium\u003c/a> were going for between $3,000 and $4,000 across different resale sites.\u003c/p>\n\u003cp>A day before the match, however, prices dropped significantly. Seats in the same back rows were offered for less than $2,000. The cost to see the most dominant USMNT in a generation had cratered in a matter of days — why? The answer has to do with speculators, third-party sales and FIFA’s complicated ticket-selling rules.\u003c/p>\n\u003cp>Besides treating fans to magnificent performances by some of the \u003ca href=\"https://www.npr.org/2026/06/22/nx-s1-5866649/2026-world-cup-fifa-lionel-messi-argentina-scoring-record\">sport’s greatest stars\u003c/a>, this year’s FIFA World Cup drew plenty of controversy over the cost of going to see a game. Months before the tournament began, tickets for some matches were already \u003ca href=\"https://www.wsj.com/sports/soccer/colombia-portugal-world-cup-6c1f318b\">more expensive\u003c/a> than going to the Super Bowl. Fans who wanted to save money and buy a ticket as early as possible had to navigate an \u003ca href=\"https://www.kcur.org/sports/2026-04-16/world-cup-tickets-fifa-prices\">incredibly complicated process\u003c/a> on FIFA’s official ticketing platform, where prices also shifted \u003ca href=\"https://www.npr.org/2026/05/28/nx-s1-5836514/2026-world-cup-fifa-ticket-prices\">based on demand\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As the tournament drew closer, some fans skipped FIFA’s platform entirely. A month before the June 25 Australia vs. Paraguay match at Levi’s Stadium, Marin County resident Lei Cai said the official site was no longer offering tickets for the game. “I wanted to buy a ticket directly from FIFA, but when that wasn’t possible, our only option was resale sites,” she said.\u003c/p>\n\u003cp>Those who bought tickets on resale websites — including Ticketmaster, StubHub and SeatGeek — were required to pay the vendor first on the site, and then claim their ticket on the FIFA platform. Cai paid for two tickets on StubHub, she said, but when she logged into the FIFA portal, “that’s when I found out there’s no tickets to claim.”\u003c/p>\n\u003cfigure id=\"attachment_12087142\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087142\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260610-BayAreaStadiumTour-51-BL_KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The San Francisco Bay Area Stadium, temporarily renamed from Levi’s Stadium for the 2026 FIFA World Cup, in Santa Clara on June 10, 2026, where six tournament matches will be played. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>After calling StubHub multiple times for weeks, she was eventually informed by the company that the person who listed the seats online never actually made the tickets available to her. Only after KQED contacted StubHub requesting comment on Cai’s situation did StubHub reach out to her directly to offer two new, free tickets to the same match.\u003c/p>\n\u003cp>Cai is not alone. Soccer fans nationwide who paid for tickets on resale sites have been left empty-handed\u003ca href=\"https://apnews.com/article/world-cup-ticket-problems-stubhub-fifa-21c31f5cc33012e7f4619d4bff3b44a1\"> by vendors\u003c/a> — sometimes even hours before the game. Some economists and consumer advocates say that what happened to fans like Cai — along with the dramatic swings in prices, like what happened ahead of the U.S. game against Bosnia — shows there are major flaws in how the ticketing system works for major sporting events.\u003c/p>\n\u003cp>Scalpers have helped ricochet ticket prices for major musical events like Taylor Swift’s \u003ca href=\"https://www.billboard.com/pro/taylor-swift-eras-tour-fans-biggest-ticket-scalper/\">Eras Tour\u003c/a> and the \u003ca href=\"https://www.rollingstone.com/music/music-news/oasis-reunion-tickets-controversy-explained-1235094425/\">comeback of Oasis\u003c/a>. But the market set up by FIFA and resale sites for this year’s soccer tournament may have helped speculation get a lot worse this time around — where very enthusiastic fans all over North America have already spent millions of dollars and shattered the tournament’s all-time attendance record.\u003c/p>\n\u003ch2>An age-old problem\u003c/h2>\n\u003cp>Tickets for big cultural and athletic events easily attract the attention of speculators because they’re what economists call “perishable goods.”\u003c/p>\n\u003cp>Think of going to a bakery. A loaf of bread freshly baked that morning may be sold at $10. The bakery may also offer bread baked the previous day, but at a much lower price. But you most certainly won’t see bread baked a week or a month before — that’s no longer good.\u003c/p>\n\u003cp>“The same thing is true for game tickets,” said Steve Tadelis, professor at UC Berkeley’s Haas School of Business, who has studied online ticket markets for years. “They’re worth practically zero after the game begins.” (In the case of the World Cup, that’s true an hour before the game begins. According to FIFA rules, if someone doesn’t claim their ticket an hour before a match begins, they can no longer use it to get into the stadium.)\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The World Cup’s knockout stage can be especially attractive for speculators, Tadelis said. Speculators may have bought tickets for quarter-final or semi-final matches when fans had no confirmed information about which teams were advancing, but can then offer tickets at much higher prices if they see a popular team advance.\u003c/p>\n\u003cp>But while speculators may have good instincts on how soccer fans may behave, they can still make mistakes.\u003c/p>\n\u003cp>A seller may hope to sell a ticket for $3,000 a few weeks before a knockout-round game, assuming that enthusiasm among soccer lovers will keep growing with time. But the match is now just a couple of days away, and no one has snatched up the ticket. “They may be happy now to get a thousand or maybe even a few hundred dollars, because now they’re really worried that they’re going to be stuck with that ticket,” Tadelis said.\u003c/p>\n\u003cp>“There may be early excitement that overshoots the real demand,” he said. “Sellers will panic and try to all sell at the same time. And then prices are going to plummet.”\u003c/p>\n\u003cp>While many USMNT fans were hyped that their team advanced to the knockout stage, their enthusiasm perhaps didn’t match the prices that resale vendors were offering. The bubble quickly burst.\u003c/p>\n\u003ch2>Who moves the market?\u003c/h2>\n\u003cp>Price data alone, however, can’t confirm that a market has been entirely taken over by speculation, Tadelis said. Fans may learn new information that changes their feelings about their team — a star player previously blocked from playing \u003ca href=\"https://www.npr.org/2026/07/06/nx-s1-5883791/fifas-red-card-reversal-fair-play-or-political-interference\">by a penalty\u003c/a> suddenly gets the green light to come back, perhaps.\u003c/p>\n\u003cp>“If you’re looking for real clues — are people actually buying and picking up tickets, or are the same tickets getting resold over and over?” he said, adding that the latter case would suggest speculation. But if prices spike and then sellers suddenly cancel on buyers — like what happened to Cai from Marin County — “that’s another red flag that probably these are speculative sellers that never had the tickets to begin with.”\u003c/p>\n\u003cfigure id=\"attachment_12089714\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089714 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-36-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans fill the stands at the FIFA World Cup game between the USA and Bosnia and Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Vendors “ghosting” ticket buyers has become a serious problem, said Scott Friedman, co-founder of the consulting group Ticket Talk Network, based in Cleveland, Ohio.\u003c/p>\n\u003cp>He said he’s talked to people from all over the globe who’ve saved up thousands of dollars to travel to a game hosted in North America, but once here, they don’t get anything from the vendor online and usually no replacement from sites like StubHub. “As a marketplace for the biggest live events, if a seller doesn’t fill that order, you’ve got to fill it,” he said. “It’s just a common courtesy to the fan.”\u003c/p>\n\u003cp>StubHub previously told KQED in a statement that the ticketing problems fans have experienced this World Cup “are largely transfer problems, not ticket problems.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The company said that FIFA’s ticketing system, including a new app launched right before the tournament began, “has had significant performance issues that have affected transfers across all resale platforms.” According to StubHub’s rules for sellers, it’s OK for someone “to list tickets you own but don’t have in your possession yet … as long as you’re absolutely certain you will have them on the date you give us when listing the tickets.”\u003c/p>\n\u003cp>FIFA, for its part, told KQED it has “no visibility over, or control of, secondary market ticket transactions carried out on third-party platforms,” and it rejects “any suggestion that the functional issues being experienced by users of third-party platforms” are the result of its ticketing infrastructure.\u003c/p>\n\u003cp>But reining in speculation will require transparency from both FIFA and resale sites, Tadelis said. This means consumers should have access to information “like recent prices, how much inventory there is to really help people understand what’s going on in the market,” he said.\u003c/p>\n\u003cp>FIFA offered tickets through staggered releases, where consumers in the initial stages did not even know which teams were playing in any of the games — or even in which rows they would be sitting. Tadelis pointed out that the official FIFA resale platform also charged fees to both buyers and sellers.\u003c/p>\n\u003cp>“These create real opportunities to bet on price swings, and that’s especially true when fans can’t tell how much inventory FIFA is still holding back,” he said. “That opacity is what’s turning buying a ticket into basically a forecasting exercise.”\u003c/p>\n\u003cp>And for consumer advocates like Friedman, that also means having lawmakers require that resale sites confirm vendors actually have the tickets they’re offering. “It doesn’t matter if it’s the FIFA World Cup, the Super Bowl, or any live event that happens,” he said. “When you buy a ticket, it needs to be delivered instantly.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>The \u003ca href=\"https://www.kqed.org/arts/13987541/the-oakland-roots-edreece-arghandiwal-soccer-2026-season\">Oakland Roots\u003c/a> will play their final matches at the Oakland Coliseum this fall, the team announced Thursday.\u003c/p>\n\u003cp>The soccer club’s tenancy has kept Oakland sports fans tethered to the iconic stadium since the Athletics’ departure last year, but they’ll be the latest professional sports team to depart the space in September.\u003c/p>\n\u003cp>“It’s been an incredible honor to be at the Coliseum these past two years,” Oakland Roots and Soul SC President Lindsay Barenz said. “But we’re also very excited to be moving on to the next step in our evolution and having a venue that we have control over, and we can make our very own.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“It’s [a feeling] of gratitude and hope and excitement about what’s to come,” she continued.\u003c/p>\n\u003cp>The Oakland Roots, a men’s USL Championship team, played home games at the Oakland Coliseum during the 2025 season and plans to host seven more matches at the venue this fall.\u003c/p>\n\u003cfigure id=\"attachment_12032885\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12032885\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Oakland Roots hosted the San Antonio FC at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Barenz said that hosting games at the iconic venue, which drew 26,000 fans to their season opener last year, has been a highlight for the club, but that limitations in their access and control over the space make it unsustainable as a long-term home.\u003c/p>\n\u003cp>As it stands, the Roots’ relationship with the Coliseum requires the club to move out of the venue between matches and gives them little say over amenities like parking, concessions and security.\u003c/p>\n\u003cp>The Roots have also had to play some home matches at Oakland’s Merritt College — the home field of their sister club, the USL Super League Oakland Soul — while the Coliseum hosts other events, like the \u003ca href=\"https://oaklandside.org/2026/07/09/major-league-cricket-2026-san-francisco-unicorns-oakland-championship/\">Major League Cricket playoffs\u003c/a> kicking off this week.[aside postID=news_12076503 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/IMG_1406.jpg']“We want to make sure that from beginning to end that we can control our game days and make sure that they are fun and exciting for our community,” Barenz said.\u003c/p>\n\u003cp>In the short term, Barenz said the Roots and Soul are considering multiple options for the 2027 season, including installing bleachers at their Alameda training site or building a pop-up field in the parking lot of the Coliseum.\u003c/p>\n\u003cp>The Roots \u003ca href=\"https://www.kqed.org/news/12023859/oakland-roots-soul-want-to-play-in-the-coliseum-for-years-to-come\">abandoned a plan\u003c/a> to construct a temporary stadium in the Coliseum’s adjacent Malibu lot last year, saying at the time that they hoped to remain in the site’s existing stadium as they worked to build a dedicated facility.\u003c/p>\n\u003cp>The club has been pursuing a permanent home since its inaugural season in 2019, when it hosted home matches at nearby Laney College. In 2023, the Roots moved to Cal State East Bay’s Hayward campus, where they played until the move to the Coliseum last year.\u003c/p>\n\u003cp>For years, the Roots have been eyeing Howard Terminal, a former shipping container terminal owned by the Port of Oakland, for a waterfront stadium, and said it’s working to secure an exclusive negotiating agreement with the port to create a “world-class” waterfront venue there.\u003c/p>\n\u003cp>It’s also exploring the potential to build a stadium at the Coliseum site, though that option is likely complicated by the now yearslong negotiations between stakeholders and the \u003ca href=\"https://www.kqed.org/news/12048852/after-months-oakland-coliseum-sale-is-finally-up-for-key-vote-heres-what-to-know\">African American Sports and Entertainment Group\u003c/a>, the development group in the process of purchasing the property.\u003c/p>\n\u003cfigure id=\"attachment_12032650\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12032650\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Roots forward EJ Johnson (22) battles between San Antonio FC midfielder Almir de Jesús Soto (18) and defender Mitchell Taintor (3) at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Though the Roots’ departure could mean the end of Oakland sports at the Coliseum for now, AASEG has said it’s open to hosting athletic teams in the future.\u003c/p>\n\u003cp>Barenz said she hopes Oaklanders will come out to one of the team’s final seven games in the stadium, beginning July 25 against the Sacramento Republic FC.\u003c/p>\n\u003cp>“I think it is possible these will be the last sporting event at the building of the Coliseum,” she said. “We wanted to make sure that we gave our fans plenty of notice … so they would have lots of opportunity to come out and celebrate our games there and bid farewell to that storied venue.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/ninathorsen\">\u003cem>Nina Thorsen\u003c/em>\u003c/a>\u003cem> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The \u003ca href=\"https://www.kqed.org/arts/13987541/the-oakland-roots-edreece-arghandiwal-soccer-2026-season\">Oakland Roots\u003c/a> will play their final matches at the Oakland Coliseum this fall, the team announced Thursday.\u003c/p>\n\u003cp>The soccer club’s tenancy has kept Oakland sports fans tethered to the iconic stadium since the Athletics’ departure last year, but they’ll be the latest professional sports team to depart the space in September.\u003c/p>\n\u003cp>“It’s been an incredible honor to be at the Coliseum these past two years,” Oakland Roots and Soul SC President Lindsay Barenz said. “But we’re also very excited to be moving on to the next step in our evolution and having a venue that we have control over, and we can make our very own.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“It’s [a feeling] of gratitude and hope and excitement about what’s to come,” she continued.\u003c/p>\n\u003cp>The Oakland Roots, a men’s USL Championship team, played home games at the Oakland Coliseum during the 2025 season and plans to host seven more matches at the venue this fall.\u003c/p>\n\u003cfigure id=\"attachment_12032885\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12032885\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_4275_qed-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The Oakland Roots hosted the San Antonio FC at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Barenz said that hosting games at the iconic venue, which drew 26,000 fans to their season opener last year, has been a highlight for the club, but that limitations in their access and control over the space make it unsustainable as a long-term home.\u003c/p>\n\u003cp>As it stands, the Roots’ relationship with the Coliseum requires the club to move out of the venue between matches and gives them little say over amenities like parking, concessions and security.\u003c/p>\n\u003cp>The Roots have also had to play some home matches at Oakland’s Merritt College — the home field of their sister club, the USL Super League Oakland Soul — while the Coliseum hosts other events, like the \u003ca href=\"https://oaklandside.org/2026/07/09/major-league-cricket-2026-san-francisco-unicorns-oakland-championship/\">Major League Cricket playoffs\u003c/a> kicking off this week.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“We want to make sure that from beginning to end that we can control our game days and make sure that they are fun and exciting for our community,” Barenz said.\u003c/p>\n\u003cp>In the short term, Barenz said the Roots and Soul are considering multiple options for the 2027 season, including installing bleachers at their Alameda training site or building a pop-up field in the parking lot of the Coliseum.\u003c/p>\n\u003cp>The Roots \u003ca href=\"https://www.kqed.org/news/12023859/oakland-roots-soul-want-to-play-in-the-coliseum-for-years-to-come\">abandoned a plan\u003c/a> to construct a temporary stadium in the Coliseum’s adjacent Malibu lot last year, saying at the time that they hoped to remain in the site’s existing stadium as they worked to build a dedicated facility.\u003c/p>\n\u003cp>The club has been pursuing a permanent home since its inaugural season in 2019, when it hosted home matches at nearby Laney College. In 2023, the Roots moved to Cal State East Bay’s Hayward campus, where they played until the move to the Coliseum last year.\u003c/p>\n\u003cp>For years, the Roots have been eyeing Howard Terminal, a former shipping container terminal owned by the Port of Oakland, for a waterfront stadium, and said it’s working to secure an exclusive negotiating agreement with the port to create a “world-class” waterfront venue there.\u003c/p>\n\u003cp>It’s also exploring the potential to build a stadium at the Coliseum site, though that option is likely complicated by the now yearslong negotiations between stakeholders and the \u003ca href=\"https://www.kqed.org/news/12048852/after-months-oakland-coliseum-sale-is-finally-up-for-key-vote-heres-what-to-know\">African American Sports and Entertainment Group\u003c/a>, the development group in the process of purchasing the property.\u003c/p>\n\u003cfigure id=\"attachment_12032650\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12032650\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_12993-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Roots forward EJ Johnson (22) battles between San Antonio FC midfielder Almir de Jesús Soto (18) and defender Mitchell Taintor (3) at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Though the Roots’ departure could mean the end of Oakland sports at the Coliseum for now, AASEG has said it’s open to hosting athletic teams in the future.\u003c/p>\n\u003cp>Barenz said she hopes Oaklanders will come out to one of the team’s final seven games in the stadium, beginning July 25 against the Sacramento Republic FC.\u003c/p>\n\u003cp>“I think it is possible these will be the last sporting event at the building of the Coliseum,” she said. “We wanted to make sure that we gave our fans plenty of notice … so they would have lots of opportunity to come out and celebrate our games there and bid farewell to that storied venue.”\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/ninathorsen\">\u003cem>Nina Thorsen\u003c/em>\u003c/a>\u003cem> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>Some Bay Area \u003ca href=\"https://www.kqed.org/news/tag/baseball\">baseball\u003c/a> fans may say that watching your team play at their home field, surrounded by fans buzzing with excitement before first pitch — is priceless.\u003c/p>\n\u003cp>But others will tell you that living here is only getting \u003ca href=\"https://www.kqed.org/affordability\">much more expensive\u003c/a> — and that they’ll gladly find ways to save while supporting their team.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>With the start of July, we’re roughly halfway through the regular Major League Baseball season.\u003c/p>\n\u003cp>And while Bay Area baseball fans are still mourning the \u003ca href=\"https://www.kqed.org/news/12006567/photos-fans-flood-coliseum-to-bid-emotional-farewell-at-as-last-game-in-oakland\">loss of the A’s\u003c/a> (based in West Sacramento for now before their move to Las Vegas in 2028), there are teams all over the region to root for — including the San Francisco Giants, of course.\u003c/p>\n\u003cp>We dived into the numbers — and asked the experts — to learn the best strategies for enjoying baseball in person with family and friends while keeping costs down.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CosteffectivealternativestowatchingtheGiants\">Cost-effective alternatives to watching the Giants\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12046979\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046979\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Giants right fielder Mike Yastrzemski runs to first base after hitting the ball during a game against the Kansas City Royals at Oracle Park on May 21, 2025. Off the field, he advocates for mental health awareness in professional sports.\u003c/figcaption>\u003c/figure>\n\u003ch2>Cutting down on costs for SF Giants tickets\u003c/h2>\n\u003cp>The Giants may be having a rough season — it’s tough to see them so far from the Dodgers and Padres in league standings — but fans are still snatching up good seats. A Giants spokesperson shared four different ways with us to save on tickets this season:\u003c/p>\n\u003cp>\u003cstrong>Fan Value Games\u003c/strong>\u003c/p>\n\u003cp>For \u003ca href=\"https://www.mlb.com/giants/tickets/specials/fan-value-games\">select games\u003c/a> this season, you can get tickets in either the 300 section (the “nosebleed” seats) or the bleachers (behind left field, so no views of the Bay) starting at $16.\u003c/p>\n\u003cp>Keep in mind that the cheapest tickets in the 300 section run out pretty quickly and some games only have bleacher seats left — so you may have better luck at finding 300 section seats for games scheduled later this summer.\u003c/p>\n\u003cp>\u003cstrong>Summer Brews & Baseball\u003c/strong>\u003c/p>\n\u003cp>For July home games (which include games against the Toronto Blue Jays, Colorado Rockies, Los Angeles Angels and Milwaukee Brewers), you can buy \u003ca href=\"https://www.mlb.com/giants/tickets/specials/beer\">discounted Summer Brews & Baseball tickets\u003c/a> which will also include a voucher for a Coors Light beer or another concession item up to $17 in value.[aside postID=news_12089221 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GettyImages-614276824.jpg']As of this story’s publication, some games still have seats starting at $19, but others are seeing the cheaper tickets go much faster — so be quick.\u003c/p>\n\u003cp>\u003cstrong>Special ticket offers for certain fans\u003c/strong>\u003c/p>\n\u003cp>The Giants offer up to a 40% discount for students, educators, healthcare workers, seniors and military members. Friday games usually have the biggest discounts — but you will have to buy tickets online through the official Giants ticket platform to confirm you qualify.\u003c/p>\n\u003cp>Students, for example, will have to confirm their university and school-provided email, while healthcare workers will need to upload a photo of their work-issued ID or another confirming document.\u003c/p>\n\u003cp>\u003cstrong>Weekend Four Packs\u003c/strong>\u003c/p>\n\u003cp>These are \u003ca href=\"https://www.mlb.com/giants/tickets/specials/weekend-offer\">discounted ticket packs\u003c/a> that come with a $20 voucher for food or drink purchases at the stadium. They’re only available for Friday and weekend games, and while the Giants advertise that a four-ticket pack starts at $139 (roughly $35 per ticket), what you end up paying depends on available seats. For some games, individual tickets that qualify for this offer range from $67 to $150.\u003c/p>\n\u003ch2>Other ways to save at an SF Giants game\u003c/h2>\n\u003cp>\u003cstrong>Get creative with your seats\u003c/strong>\u003c/p>\n\u003cp>Remember, if you want tickets for less than $100, you’ll most likely have to stick to higher seats in the 300 section of the stadium. But longtime fans say that even if seats are far away from the action on the field, you’re still going to have a good time.\u003c/p>\n\u003cp>“With Giants games, you don’t have to feel stressed out about buying an expensive ticket in the 100 section,” San Francisco baseball fan Max Fisher said. “If you get the cheapest ticket and sit in the 300 section, you look out at the Bay, the boats going by and Treasure Island. It’s just really beautiful no matter where you sit.”\u003c/p>\n\u003cfigure id=\"attachment_11993353\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11993353\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg\" alt=\"A white man wearing a black baseball cap and woman wearing a white hat clap in their seats.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Clark Hancock, 73, claps during a Celebration of Life for Willie Mays, the San Francisco Giants Hall of Famer, at Oracle Park in San Francisco on July 8, 2024. Hancock traveled from Vegas for the celebration. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Want to try your luck at catching a foul ball? You still have a slim chance of doing so in the first ten rows of the 300 section, Fisher said. “Which is fun — at least for people who think they have a chance to do that.”\u003c/p>\n\u003cp>If you end up in the bleachers facing away from the Bay, you’ll be in one of the most energized areas of the stadium. “The bleachers are super lively and a ton of fun to hang out with a lot of the local die-hard fans,” Fisher said.\u003c/p>\n\u003cp>And for the more adventurous, you can also consider \u003ca href=\"https://www.kqed.org/news/12039317/watch-sf-giants-kayak-rental-mccovey-cove-this-season\">renting a kayak\u003c/a> and watching the game while floating on the Bay. A three-hour reservation can range from $89 to $120 (additional fees not included) per person.\u003c/p>\n\u003cp>\u003cstrong>Bring your own food \u003c/strong>\u003c/p>\n\u003cp>While you may be craving pretzels or chicken tenders while watching the game, one way to save money at Oracle Park is by bringing in your own food. You can bring outside food as long as it’s stored in a container that follows \u003ca href=\"https://www.mlb.com/giants/ballpark/information/permitted-items\">stadium guidelines\u003c/a> (meaning: no coolers or massive backpacks). The same goes for water, as long as it’s brought in a reusable bottle. Outside alcoholic beverages, however, are not permitted.\u003c/p>\n\u003cp>\u003cstrong>Look for free merch\u003c/strong>\u003c/p>\n\u003cp>There are a bunch of free merch days on the \u003ca href=\"https://www.mlb.com/giants/tickets/promotions\">Giants schedule\u003c/a>: when the first few thousand fans at a game can receive a free bobblehead or special themed merch. But be ready, these giveaways can be \u003ca href=\"https://www.sfgate.com/giants/article/sf-giants-fans-furious-latest-giveaway-debacle-20368800.php\">quite competitive\u003c/a> — many fans waited for hours before a game against the Atlanta Braves last year just to get a Hello Kitty jersey.\u003c/p>\n\u003cfigure id=\"attachment_11745841\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11745841\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg\" alt=\"Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana.\" width=\"1920\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana. \u003ccite>(Ryan Levi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Going with young kids and worried that your budget won’t cover regular merch? Take them for a \u003ca href=\"https://www.tiktok.com/@steph.l.harris/video/7219723813364256042\">walk around the stadium\u003c/a> to keep them entertained. Walk to the left field bleachers to the Coca-Cola slide, get a selfie with the biggest baseball glove in the world and hit some whiffle balls in the 50-by-50 foot replica of Oracle Park.)\u003c/p>\n\u003cp>\u003cstrong>Save on parking\u003c/strong>\u003c/p>\n\u003cp>If you \u003cem>really\u003c/em> need to drive but want to save on parking, you can book a spot at a parking lot near Oracle Park ahead of time with booking website SpotHero. A three-hour reservation in the Mission Bay neighborhood can range from $10 up to $26 in the pricier Chase Center parking lot.\u003c/p>\n\u003cp>If you’re trying to avoid paying for a spot entirely, some fans recommend parking near Mission and 16th Street and taking the 22 Muni bus straight to Oracle Park.\u003c/p>\n\u003cp>\u003cstrong>Take public transit\u003c/strong>\u003c/p>\n\u003cp>There are plenty of public transportation options available near Oracle Park to save on gas and parking.\u003c/p>\n\u003cp>\u003cem>Coming in from San Mateo County and downtown San José? \u003c/em>Take Caltrain to 4th and King station. Adult ticket prices depend on how far you’re traveling: Coming from San José will cost $10.75, while a trip from Redwood City will be $6.25.\u003c/p>\n\u003cfigure id=\"attachment_12081645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Trains are stationed at the Caltrain station on King and Fourth streets in San Francisco on April 27, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Youth tickets (18 and under) are priced at $1, regardless of the distance.\u003c/p>\n\u003cp>\u003cem>Coming in from the East Bay? \u003c/em>Take BART to Powell Street station, where you can transfer to either \u003ca href=\"https://www.sfmta.com/maps/muni-metro-map\">Muni Metro\u003c/a>’s Judah or T Third line. While Muni fare is fixed (currently $2.85 per adult and free for youth 18 and under), BART will charge you based on how long your trip is.\u003c/p>\n\u003ch2>\u003ca id=\"CosteffectivealternativestowatchingtheGiants\">\u003c/a>There’s a lot of baseball beyond Oracle Park\u003c/h2>\n\u003cp>While you may love the Giants (or the view from Oracle Park), getting to San Francisco still means investing time and money. Luckily, you still have plenty of options in other parts of the Bay Area to enjoy a good ballgame.\u003c/p>\n\u003cp>\u003cstrong>The Oakland Ballers\u003c/strong>\u003c/p>\n\u003cp>In just its third season in existence, this East Bay team has already \u003ca href=\"https://www.kqed.org/news/12057075/ballers-bring-home-oaklands-first-baseball-title-since-1989\">claimed\u003c/a> one Pioneer League Championship — the Town’s first baseball championship since 1989, when the Athletics still called the Coliseum home.\u003c/p>\n\u003cp>As for the Ballers’ home, that’s Raimondi Park: located about a 20-minute walk or 10-minute bus ride from West Oakland BART station.\u003c/p>\n\u003cp>After the A’s left the city in 2024, the Ballers sought to bring different parts of the Oakland identity into the field. Too $hort has performed at a game this season already, followed by a punk rock night a few weeks later.\u003c/p>\n\u003cfigure id=\"attachment_12058699\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg\" alt='A Black woman wearing yellow clothing waves while holding a green sign that says \"Built by Oakland\" in a red vehicle.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Mayor Barbara Lee attends the Oakland Ballers championship parade in Oakland on October 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: General admission seats behind first and third base usually go for less than $25. Seats behind the pitcher can range from $35 to $50. Fieldside seats are offered at $105. \u003c/em>\u003c/p>\n\u003cp>\u003cem>Keep an eye out for deals specific to \u003c/em>\u003ca href=\"https://www.oaklandballers.com/news/2026/04/10-things-to-know-about-2026\">\u003cem>the day of the week\u003c/em>\u003c/a>\u003cem> as well. On Wednesday, for example, if you buy food at the game, you’ll get $15 off your first food order.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>The San José Giants\u003c/strong>\u003c/p>\n\u003cp>The Single-A minor league affiliate of the San Francisco Giants plays at Excite Ballpark, south of San José’s downtown.\u003c/p>\n\u003cp>For many South Bay families, a San José Giants game is \u003ca href=\"https://www.reddit.com/r/SanJose/comments/1bv1vzs/first_timer_at_sj_giants_game_any_tips/\">tradition\u003c/a>: churros from Olimpos (pretty big portions going for about $6), watching Gigante — one of the \u003cem>most\u003c/em> enthusiastic mascots in baseball — dance all over the field, and a spectacular fireworks show at the end of most games.\u003c/p>\n\u003cfigure id=\"attachment_12029836\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029836\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San José Giants’ Ryan Lormand is tagged out at home by High Desert Mavericks catcher Travis Scott while trying to score on a fly ball in the third inning at Municipal Stadium, in San José, California, on July 9, 2009. \u003ccite>(Chris Talley/Icon SMI/Corbis/Icon Sportswire via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: Seating behind the pitcher can range from $8 in the upper section to $35 in rows closest to the field. You can also reserve a picnic table that can sit up to eight guests (normally $23.50 per person) near first base.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>San José National Adult Baseball Association teams\u003c/strong>\u003c/p>\n\u003cp>Comprising dozens of teams located in the South Bay, the East Bay and the Peninsula, NABA welcomes college-level and former pro-level players.\u003c/p>\n\u003cp>Most games are free and played at public parks or high schools.\u003c/p>\n\u003cp>The regular summer season for NABA’s three divisions lasts 12 weeks from March till the end of July. You can find the complete \u003ca href=\"https://www.sjnaba.org/teams/default.asp?u=SANJOSENABA&s=baseball&p=schedule&d=ALL&div=ALL\">schedule of upcoming games here\u003c/a>.\u003c/p>\n\u003cp>\u003cem>Cost: Games are free and played across the Bay Area.\u003c/em>\u003c/p>\n\u003cp>\u003cem>This story includes reporting by KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Love baseball but trying to save money? Whether you’re trying to root for the San Francisco Giants at Oracle Park or the Bay Area’s other baseball teams, there are ways for fans to keep a budget.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>This story is part of \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>How We Get By\u003c/em>\u003c/a>\u003cem>, a KQED series exploring how people are coping with rising costs in the Bay Area and California. Find the \u003c/em>\u003ca href=\"https://www.kqed.org/affordability\">\u003cem>full series here\u003c/em>\u003c/a>\u003cem>.\u003c/em>\u003c/p>\n\u003cp>Some Bay Area \u003ca href=\"https://www.kqed.org/news/tag/baseball\">baseball\u003c/a> fans may say that watching your team play at their home field, surrounded by fans buzzing with excitement before first pitch — is priceless.\u003c/p>\n\u003cp>But others will tell you that living here is only getting \u003ca href=\"https://www.kqed.org/affordability\">much more expensive\u003c/a> — and that they’ll gladly find ways to save while supporting their team.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>With the start of July, we’re roughly halfway through the regular Major League Baseball season.\u003c/p>\n\u003cp>And while Bay Area baseball fans are still mourning the \u003ca href=\"https://www.kqed.org/news/12006567/photos-fans-flood-coliseum-to-bid-emotional-farewell-at-as-last-game-in-oakland\">loss of the A’s\u003c/a> (based in West Sacramento for now before their move to Las Vegas in 2028), there are teams all over the region to root for — including the San Francisco Giants, of course.\u003c/p>\n\u003cp>We dived into the numbers — and asked the experts — to learn the best strategies for enjoying baseball in person with family and friends while keeping costs down.\u003c/p>\n\u003cul>\n\u003cli>\u003cstrong>Jump straight to: \u003ca href=\"#CosteffectivealternativestowatchingtheGiants\">Cost-effective alternatives to watching the Giants\u003c/a>\u003c/strong>\u003c/li>\n\u003c/ul>\n\u003cfigure id=\"attachment_12046979\" class=\"wp-caption aligncenter\" style=\"max-width: 1999px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12046979\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg\" alt=\"\" width=\"1999\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed.jpg 1999w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/07/250521-BaseballPsychology-50-BL_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1999px) 100vw, 1999px\">\u003cfigcaption class=\"wp-caption-text\">San Francisco Giants right fielder Mike Yastrzemski runs to first base after hitting the ball during a game against the Kansas City Royals at Oracle Park on May 21, 2025. Off the field, he advocates for mental health awareness in professional sports.\u003c/figcaption>\u003c/figure>\n\u003ch2>Cutting down on costs for SF Giants tickets\u003c/h2>\n\u003cp>The Giants may be having a rough season — it’s tough to see them so far from the Dodgers and Padres in league standings — but fans are still snatching up good seats. A Giants spokesperson shared four different ways with us to save on tickets this season:\u003c/p>\n\u003cp>\u003cstrong>Fan Value Games\u003c/strong>\u003c/p>\n\u003cp>For \u003ca href=\"https://www.mlb.com/giants/tickets/specials/fan-value-games\">select games\u003c/a> this season, you can get tickets in either the 300 section (the “nosebleed” seats) or the bleachers (behind left field, so no views of the Bay) starting at $16.\u003c/p>\n\u003cp>Keep in mind that the cheapest tickets in the 300 section run out pretty quickly and some games only have bleacher seats left — so you may have better luck at finding 300 section seats for games scheduled later this summer.\u003c/p>\n\u003cp>\u003cstrong>Summer Brews & Baseball\u003c/strong>\u003c/p>\n\u003cp>For July home games (which include games against the Toronto Blue Jays, Colorado Rockies, Los Angeles Angels and Milwaukee Brewers), you can buy \u003ca href=\"https://www.mlb.com/giants/tickets/specials/beer\">discounted Summer Brews & Baseball tickets\u003c/a> which will also include a voucher for a Coors Light beer or another concession item up to $17 in value.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>As of this story’s publication, some games still have seats starting at $19, but others are seeing the cheaper tickets go much faster — so be quick.\u003c/p>\n\u003cp>\u003cstrong>Special ticket offers for certain fans\u003c/strong>\u003c/p>\n\u003cp>The Giants offer up to a 40% discount for students, educators, healthcare workers, seniors and military members. Friday games usually have the biggest discounts — but you will have to buy tickets online through the official Giants ticket platform to confirm you qualify.\u003c/p>\n\u003cp>Students, for example, will have to confirm their university and school-provided email, while healthcare workers will need to upload a photo of their work-issued ID or another confirming document.\u003c/p>\n\u003cp>\u003cstrong>Weekend Four Packs\u003c/strong>\u003c/p>\n\u003cp>These are \u003ca href=\"https://www.mlb.com/giants/tickets/specials/weekend-offer\">discounted ticket packs\u003c/a> that come with a $20 voucher for food or drink purchases at the stadium. They’re only available for Friday and weekend games, and while the Giants advertise that a four-ticket pack starts at $139 (roughly $35 per ticket), what you end up paying depends on available seats. For some games, individual tickets that qualify for this offer range from $67 to $150.\u003c/p>\n\u003ch2>Other ways to save at an SF Giants game\u003c/h2>\n\u003cp>\u003cstrong>Get creative with your seats\u003c/strong>\u003c/p>\n\u003cp>Remember, if you want tickets for less than $100, you’ll most likely have to stick to higher seats in the 300 section of the stadium. But longtime fans say that even if seats are far away from the action on the field, you’re still going to have a good time.\u003c/p>\n\u003cp>“With Giants games, you don’t have to feel stressed out about buying an expensive ticket in the 100 section,” San Francisco baseball fan Max Fisher said. “If you get the cheapest ticket and sit in the 300 section, you look out at the Bay, the boats going by and Treasure Island. It’s just really beautiful no matter where you sit.”\u003c/p>\n\u003cfigure id=\"attachment_11993353\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11993353\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg\" alt=\"A white man wearing a black baseball cap and woman wearing a white hat clap in their seats.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2024/07/240708-WillieMaysCelebration-121-BL-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Clark Hancock, 73, claps during a Celebration of Life for Willie Mays, the San Francisco Giants Hall of Famer, at Oracle Park in San Francisco on July 8, 2024. Hancock traveled from Vegas for the celebration. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Want to try your luck at catching a foul ball? You still have a slim chance of doing so in the first ten rows of the 300 section, Fisher said. “Which is fun — at least for people who think they have a chance to do that.”\u003c/p>\n\u003cp>If you end up in the bleachers facing away from the Bay, you’ll be in one of the most energized areas of the stadium. “The bleachers are super lively and a ton of fun to hang out with a lot of the local die-hard fans,” Fisher said.\u003c/p>\n\u003cp>And for the more adventurous, you can also consider \u003ca href=\"https://www.kqed.org/news/12039317/watch-sf-giants-kayak-rental-mccovey-cove-this-season\">renting a kayak\u003c/a> and watching the game while floating on the Bay. A three-hour reservation can range from $89 to $120 (additional fees not included) per person.\u003c/p>\n\u003cp>\u003cstrong>Bring your own food \u003c/strong>\u003c/p>\n\u003cp>While you may be craving pretzels or chicken tenders while watching the game, one way to save money at Oracle Park is by bringing in your own food. You can bring outside food as long as it’s stored in a container that follows \u003ca href=\"https://www.mlb.com/giants/ballpark/information/permitted-items\">stadium guidelines\u003c/a> (meaning: no coolers or massive backpacks). The same goes for water, as long as it’s brought in a reusable bottle. Outside alcoholic beverages, however, are not permitted.\u003c/p>\n\u003cp>\u003cstrong>Look for free merch\u003c/strong>\u003c/p>\n\u003cp>There are a bunch of free merch days on the \u003ca href=\"https://www.mlb.com/giants/tickets/promotions\">Giants schedule\u003c/a>: when the first few thousand fans at a game can receive a free bobblehead or special themed merch. But be ready, these giveaways can be \u003ca href=\"https://www.sfgate.com/giants/article/sf-giants-fans-furious-latest-giveaway-debacle-20368800.php\">quite competitive\u003c/a> — many fans waited for hours before a game against the Atlanta Braves last year just to get a Hello Kitty jersey.\u003c/p>\n\u003cfigure id=\"attachment_11745841\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11745841\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg\" alt=\"Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana.\" width=\"1920\" height=\"1440\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1200x900.jpg 1200w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1832x1374.jpg 1832w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1376x1032.jpg 1376w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-1044x783.jpg 1044w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-632x474.jpg 632w, https://cdn.kqed.org/wp-content/uploads/sites/10/2019/05/RS37014_IMG_0523-qut-536x402.jpg 536w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Some of the many bobbleheads the Giants have produced since 1999 include musical legends Tony Bennett, Frank Sinatra and Carlos Santana. \u003ccite>(Ryan Levi/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>(Going with young kids and worried that your budget won’t cover regular merch? Take them for a \u003ca href=\"https://www.tiktok.com/@steph.l.harris/video/7219723813364256042\">walk around the stadium\u003c/a> to keep them entertained. Walk to the left field bleachers to the Coca-Cola slide, get a selfie with the biggest baseball glove in the world and hit some whiffle balls in the 50-by-50 foot replica of Oracle Park.)\u003c/p>\n\u003cp>\u003cstrong>Save on parking\u003c/strong>\u003c/p>\n\u003cp>If you \u003cem>really\u003c/em> need to drive but want to save on parking, you can book a spot at a parking lot near Oracle Park ahead of time with booking website SpotHero. A three-hour reservation in the Mission Bay neighborhood can range from $10 up to $26 in the pricier Chase Center parking lot.\u003c/p>\n\u003cp>If you’re trying to avoid paying for a spot entirely, some fans recommend parking near Mission and 16th Street and taking the 22 Muni bus straight to Oracle Park.\u003c/p>\n\u003cp>\u003cstrong>Take public transit\u003c/strong>\u003c/p>\n\u003cp>There are plenty of public transportation options available near Oracle Park to save on gas and parking.\u003c/p>\n\u003cp>\u003cem>Coming in from San Mateo County and downtown San José? \u003c/em>Take Caltrain to 4th and King station. Adult ticket prices depend on how far you’re traveling: Coming from San José will cost $10.75, while a trip from Redwood City will be $6.25.\u003c/p>\n\u003cfigure id=\"attachment_12081645\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12081645\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/04/260428-TRANSITRIDERSHIPREBOUND00197_TV-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Trains are stationed at the Caltrain station on King and Fourth streets in San Francisco on April 27, 2026. \u003ccite>(Tâm Vũ/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Youth tickets (18 and under) are priced at $1, regardless of the distance.\u003c/p>\n\u003cp>\u003cem>Coming in from the East Bay? \u003c/em>Take BART to Powell Street station, where you can transfer to either \u003ca href=\"https://www.sfmta.com/maps/muni-metro-map\">Muni Metro\u003c/a>’s Judah or T Third line. While Muni fare is fixed (currently $2.85 per adult and free for youth 18 and under), BART will charge you based on how long your trip is.\u003c/p>\n\u003ch2>\u003ca id=\"CosteffectivealternativestowatchingtheGiants\">\u003c/a>There’s a lot of baseball beyond Oracle Park\u003c/h2>\n\u003cp>While you may love the Giants (or the view from Oracle Park), getting to San Francisco still means investing time and money. Luckily, you still have plenty of options in other parts of the Bay Area to enjoy a good ballgame.\u003c/p>\n\u003cp>\u003cstrong>The Oakland Ballers\u003c/strong>\u003c/p>\n\u003cp>In just its third season in existence, this East Bay team has already \u003ca href=\"https://www.kqed.org/news/12057075/ballers-bring-home-oaklands-first-baseball-title-since-1989\">claimed\u003c/a> one Pioneer League Championship — the Town’s first baseball championship since 1989, when the Athletics still called the Coliseum home.\u003c/p>\n\u003cp>As for the Ballers’ home, that’s Raimondi Park: located about a 20-minute walk or 10-minute bus ride from West Oakland BART station.\u003c/p>\n\u003cp>After the A’s left the city in 2024, the Ballers sought to bring different parts of the Oakland identity into the field. Too $hort has performed at a game this season already, followed by a punk rock night a few weeks later.\u003c/p>\n\u003cfigure id=\"attachment_12058699\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12058699\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg\" alt='A Black woman wearing yellow clothing waves while holding a green sign that says \"Built by Oakland\" in a red vehicle.' width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/10/20251005_OaklandBallersParade_GC-29_qed-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Oakland Mayor Barbara Lee attends the Oakland Ballers championship parade in Oakland on October 5, 2025. \u003ccite>(Gina Castro/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: General admission seats behind first and third base usually go for less than $25. Seats behind the pitcher can range from $35 to $50. Fieldside seats are offered at $105. \u003c/em>\u003c/p>\n\u003cp>\u003cem>Keep an eye out for deals specific to \u003c/em>\u003ca href=\"https://www.oaklandballers.com/news/2026/04/10-things-to-know-about-2026\">\u003cem>the day of the week\u003c/em>\u003c/a>\u003cem> as well. On Wednesday, for example, if you buy food at the game, you’ll get $15 off your first food order.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>The San José Giants\u003c/strong>\u003c/p>\n\u003cp>The Single-A minor league affiliate of the San Francisco Giants plays at Excite Ballpark, south of San José’s downtown.\u003c/p>\n\u003cp>For many South Bay families, a San José Giants game is \u003ca href=\"https://www.reddit.com/r/SanJose/comments/1bv1vzs/first_timer_at_sj_giants_game_any_tips/\">tradition\u003c/a>: churros from Olimpos (pretty big portions going for about $6), watching Gigante — one of the \u003cem>most\u003c/em> enthusiastic mascots in baseball — dance all over the field, and a spectacular fireworks show at the end of most games.\u003c/p>\n\u003cfigure id=\"attachment_12029836\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12029836\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/SanJoseGiantsGetty-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">San José Giants’ Ryan Lormand is tagged out at home by High Desert Mavericks catcher Travis Scott while trying to score on a fly ball in the third inning at Municipal Stadium, in San José, California, on July 9, 2009. \u003ccite>(Chris Talley/Icon SMI/Corbis/Icon Sportswire via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cem>Cost: Seating behind the pitcher can range from $8 in the upper section to $35 in rows closest to the field. You can also reserve a picnic table that can sit up to eight guests (normally $23.50 per person) near first base.\u003c/em>\u003c/p>\n\u003cp>\u003cstrong>San José National Adult Baseball Association teams\u003c/strong>\u003c/p>\n\u003cp>Comprising dozens of teams located in the South Bay, the East Bay and the Peninsula, NABA welcomes college-level and former pro-level players.\u003c/p>\n\u003cp>Most games are free and played at public parks or high schools.\u003c/p>\n\u003cp>The regular summer season for NABA’s three divisions lasts 12 weeks from March till the end of July. You can find the complete \u003ca href=\"https://www.sjnaba.org/teams/default.asp?u=SANJOSENABA&s=baseball&p=schedule&d=ALL&div=ALL\">schedule of upcoming games here\u003c/a>.\u003c/p>\n\u003cp>\u003cem>Cost: Games are free and played across the Bay Area.\u003c/em>\u003c/p>\n\u003cp>\u003cem>This story includes reporting by KQED’s \u003ca href=\"https://www.kqed.org/author/emanoukian\">Elize Manoukian\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "The US May Be Out of the World Cup. But Bay Area Soccer Is Here to Stay",
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"headTitle": "The US May Be Out of the World Cup. But Bay Area Soccer Is Here to Stay | KQED",
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"content": "\u003cp>The U.S. men’s national soccer team has been eliminated from the 2026 World Cup, and the global tournament’s six \u003ca href=\"https://www.kqed.org/forum/2010101913251/the-world-cup-heads-to-california\">Bay Area\u003c/a> matches have wrapped. The games at Levi’s Stadium in Santa Clara brought hundreds of thousands of visitors — and an estimated economic impact of $555 million — to the Bay.\u003c/p>\n\u003cp>But while the tournament promised to put the region at the center of global soccer, many residents know: the sport already thrives here year-round.\u003c/p>\n\u003cp>And it’s not just at the pro level. While the region’s two top division teams, San José Earthquakes and Bay FC, fill up PayPal Park with tens of thousands of fans, fields across the region are packed on any given weekend with local teams and their devoted fans, reflecting a soccer culture that long predates the World Cup.\u003c/p>\n\u003cp>So if you missed the big matches, soccer fans — or anyone curious about the sport and the community around it — can still find plenty of Bay Area teams to root for. Keep reading to learn more about just some of these soccer teams that proudly represent our region.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003ch2>Oakland Roots\u003c/h2>\n\u003cp>Where else could you see E-40 perform at a soccer halftime show than in Oakland?\u003c/p>\n\u003cp>The Bay Area hip-hop legend played some of his biggest hits to thousands of fans at the home opener for the \u003ca href=\"https://www.kqed.org/arts/13987541/the-\">Oakland Roots\u003c/a> at the Coliseum earlier this year. The club — playing since 2019 and currently competing in the men’s USL Championship league — is now fighting for a spot in the playoffs. Many fans say that rooting for the team reminds them of when the Raiders and A’s played in Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12032644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12032644 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">More than 26,000 fans packed the Oakland Roots home opener at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s good for us to have some sports here again,” said Oakland resident Tatiana Wells. While she did not play soccer growing up, she said that the sport finally caught her attention when the Roots proudly claimed the Town.\u003c/p>\n\u003cp>Her recommendation to other Oaklanders? “Start following soccer and follow our local club!”\u003c/p>\n\u003ch2>Oakland Soul\u003c/h2>\n\u003cp>In 2023, the Roots launched Oakland Soul, currently competing in the women’s \u003ca href=\"https://www.uslwleague.com/league-teams\">USL W League\u003c/a>. The team finished third in its division, outperforming more well-established teams. The team had some fantastic performances this season, winning 6-0 against Marin FC Siren on June 17.\u003c/p>\n\u003cp>“At an Oakland Soul game, you see so many families coming out because they want to enjoy the sunshine on a Sunday afternoon,” said Tommy Hodul, vice president of public relations for the Roots and Soul. “And it’s a beautiful experience.”\u003c/p>\n\u003cfigure id=\"attachment_12076747\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076747\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Aaliyah Schinaman #5 of the Oakland Soul SC fights for a loose ball with Jessie Halladay #3 of the San Francisco Glens during a USL W League playoff game between Oakland Soul SC and San Francisco Glens at Skyline College on July 7, 2023, in San Bruno, California. \u003ccite>(Doug Zimmerman/ISI Photos/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thanks to USL W League rules, Soul can build their roster with student-athletes from the Bay Area’s universities. That gives local players a big opportunity to develop their talent before going pro. Santa Clara-raised Shae Murison became Soul’s top scorer last season and is now set to join the Utah Royals FC in the National Women’s Soccer League.\u003c/p>\n\u003cp>Oakland Soul’s regular season schedule for next year is set to start in May.\u003c/p>\n\u003ch2>San Francisco City FC\u003c/h2>\n\u003cp>Have you seen folks walking around with a soccer jersey that boldly features the \u003ca href=\"https://themunistore.com/blogs/news/theworm?srsltid=AfmBOorFEiLSbPQVlazXmofpz_-yrf5wYzA6CQ_j08Gn5GUtbBHmF-DB\">Muni logo\u003c/a>?\u003c/p>\n\u003cp>That’s the jersey for \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">San Francisco City FC\u003c/a>, which plays in the semi-professional men’s USL League Two. Most players are students at nearby universities — cheered on by an extensive network of supporters that resembles what you’d see in Latin American and European clubs.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Filmmaker Daniel Díaz moved to San Francisco from London five years ago and wanted to find a club that he could build a relationship with, like what he already has with his favorite British team, Tottenham Hotspur. Back in London, Díaz and other Tottenham fans fill up the stadium singing, “When the Spurs go marching in,” to the tune of “When the Saints Go Marching In.”\u003c/p>\n\u003cp>“I think the moment that really tugged on my heartstrings was hearing San Francisco City fans singing their song, ‘When the fog comes rolling in,’” Díaz said. “That was the moment I knew that this is my club, that I’m in the right place.”\u003c/p>\n\u003cfigure id=\"attachment_12084943\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084943\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Goalkeeper for the Davis Legacy Soccer Club leaps to block a shot during a warmup for their game against the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the field, San Francisco City fans are particularly creative in building community. Their jerseys each year feature San Francisco landmarks beloved by locals: Sutro Tower, the Japantown Peace Pagoda and the \u003ca href=\"https://www.instagram.com/p/C4-7sQ0La2C/\">parrots of Telegraph Hill\u003c/a>. The club has even organized several \u003ca href=\"https://www.sfmta.com/hop-muni-beer-crawl\">pub crawls\u003c/a> with the city’s Municipal Transportation Agency.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to how professional teams in Germany operate, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cp>With 10 wins (and only one loss and one draw), SF City FC has dominated its division this season. The team has two \u003ca href=\"https://www.sfcityfc.com/schedule\">regular-season matches left\u003c/a> and has a strong chance of advancing to the playoffs, representing Northern California in the national USL League Two tournament.\u003c/p>\n\u003ch2>Afghan Premier FC\u003c/h2>\n\u003cp>For more than 30 years, Afghan Premier Football Club has developed soccer talent in Fremont — home to one of the \u003ca href=\"https://www.kqed.org/news/12053196/how-fremont-became-a-hub-for-afghan-americans\">largest Afghan communities\u003c/a> in the nation.\u003c/p>\n\u003cp>“Fremont was the hub for Afghan refugees in the late ’80s and early ’90s,” said Afghan Premier FC coach Musa Mojaddedi, who first joined the team as a player more than two decades ago. “There were even parts of Fremont known as ‘Little Kabul.’”[aside postID=news_12088892 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260617-WORLDCUPDIASPORA00995_TV-KQED.jpg']Among the Afghan families settling down in the East Bay, there were also young men who loved soccer and wanted to keep playing in their new home. That’s how Afghan Premier FC — then known as Afghan Soccer Club — was born in 1991. The team travelled extensively around the world playing against other clubs in the Afghan diaspora, but it wouldn’t be until 2024 that Afghan Premier FC joined a semi-professional league in California.\u003c/p>\n\u003cp>“The team is not just open to Afghan players,” said Mojaddedi. “It’s open to diversity, no matter your race, culture, background, or religion.”\u003c/p>\n\u003cp>Last year, the team joined the \u003ca href=\"https://www.theleaguefc.com/our-clubs-west\">League for Clubs\u003c/a> — and while Mojaddedi is excited about playing against teams from all over the state, he points out that the team relies heavily on its community to survive. “We try to raise funds from local sponsors as much as we can, from donations, from friends, family,” he said, “because most players are college students.”\u003c/p>\n\u003cp>Afghan Premier’s home field is at Fremont’s Ohlone College, and while their league’s season began earlier, the team postponed their games till the first week of April to accommodate the players observing the \u003ca href=\"https://www.kqed.org/news/12073604/2026-ramadan-mubarak-where-to-find-iftar-suhoor-san-francisco-bay-area\">holy month of Ramadan\u003c/a>.\u003c/p>\n\u003cp>While the team advanced to the semifinals in this season’s playoffs, it fell against Roseville’s Iron Rose FC on June 27.\u003c/p>\n\u003ch2>El Farolito SC\u003c/h2>\n\u003cp>If this team’s name sounds familiar to you, that’s because, yes: it’s named after the longstanding San Francisco-based taquería chain El Farolito.\u003c/p>\n\u003cp>The restaurant’s founder, Salvador López, started the team back in 1985, and players sport a bright yellow and blue soccer kit — the same color palette you’ll see in any of the El Farolito taquerías. The team competes in the semi-professional National Premier Soccer League and features many players with previous experience at the professional level in Latin America.\u003c/p>\n\u003cp>“The people who are behind the taquerías and everybody who’s part of the soccer team, we’re a big family,” said Santiago López, who now leads the team after his father’s passing in 2021. “We have a big responsibility representing this name and the Mission District.”\u003c/p>\n\u003cfigure id=\"attachment_12076742\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076742\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ramón Córdoba, #4 of El Farolito, huddles with his teammates in the locker room before a 2025 U.S. Open Cup Third Round game against Sacramento Republic at Heart Health Park on April 16, 2025, in Sacramento, California. \u003ccite>(Doug Zimmerman/ISI Photos/USSF/Getty Images for USSF)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>El Farolito made it all the way to the NPSL National Championship final last year but lost 3-2 to Hickory FC from North Carolina. But López is confident in his team, who have also won their conference title four years in a row.\u003c/p>\n\u003cp>“We’re not a club that just wants to sit in the same spot and just compete locally,” he said. “Fans might see a new local talent that eventually turns pro.”\u003c/p>\n\u003cp>El Farolito is currently at the top of its division in the NPSL and will play in its conference semifinals on Friday. If the team wins, it could potentially play against the Oakland Stompers — another historic Bay Area soccer institution — in a bid to claim the title of the best NPSL squad in the region.\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco City FC’s season opener against San Juan SC will be played at San Francisco State University’s Cox Stadium.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The U.S. men’s national soccer team has been eliminated from the 2026 World Cup, and the global tournament’s six \u003ca href=\"https://www.kqed.org/forum/2010101913251/the-world-cup-heads-to-california\">Bay Area\u003c/a> matches have wrapped. The games at Levi’s Stadium in Santa Clara brought hundreds of thousands of visitors — and an estimated economic impact of $555 million — to the Bay.\u003c/p>\n\u003cp>But while the tournament promised to put the region at the center of global soccer, many residents know: the sport already thrives here year-round.\u003c/p>\n\u003cp>And it’s not just at the pro level. While the region’s two top division teams, San José Earthquakes and Bay FC, fill up PayPal Park with tens of thousands of fans, fields across the region are packed on any given weekend with local teams and their devoted fans, reflecting a soccer culture that long predates the World Cup.\u003c/p>\n\u003cp>So if you missed the big matches, soccer fans — or anyone curious about the sport and the community around it — can still find plenty of Bay Area teams to root for. Keep reading to learn more about just some of these soccer teams that proudly represent our region.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>Oakland Roots\u003c/h2>\n\u003cp>Where else could you see E-40 perform at a soccer halftime show than in Oakland?\u003c/p>\n\u003cp>The Bay Area hip-hop legend played some of his biggest hits to thousands of fans at the home opener for the \u003ca href=\"https://www.kqed.org/arts/13987541/the-\">Oakland Roots\u003c/a> at the Coliseum earlier this year. The club — playing since 2019 and currently competing in the men’s USL Championship league — is now fighting for a spot in the playoffs. Many fans say that rooting for the team reminds them of when the Raiders and A’s played in Oakland.\u003c/p>\n\u003cfigure id=\"attachment_12032644\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12032644 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2025/03/20250322_Roots_8209-1920x1280.jpg 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">More than 26,000 fans packed the Oakland Roots home opener at the Oakland Coliseum on March 22, 2025, in Oakland, California. This was the first Roots game played in the storied stadium. \u003ccite>(David M. Barreda/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s good for us to have some sports here again,” said Oakland resident Tatiana Wells. While she did not play soccer growing up, she said that the sport finally caught her attention when the Roots proudly claimed the Town.\u003c/p>\n\u003cp>Her recommendation to other Oaklanders? “Start following soccer and follow our local club!”\u003c/p>\n\u003ch2>Oakland Soul\u003c/h2>\n\u003cp>In 2023, the Roots launched Oakland Soul, currently competing in the women’s \u003ca href=\"https://www.uslwleague.com/league-teams\">USL W League\u003c/a>. The team finished third in its division, outperforming more well-established teams. The team had some fantastic performances this season, winning 6-0 against Marin FC Siren on June 17.\u003c/p>\n\u003cp>“At an Oakland Soul game, you see so many families coming out because they want to enjoy the sunshine on a Sunday afternoon,” said Tommy Hodul, vice president of public relations for the Roots and Soul. “And it’s a beautiful experience.”\u003c/p>\n\u003cfigure id=\"attachment_12076747\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076747\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/OaklandSoulGetty-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Aaliyah Schinaman #5 of the Oakland Soul SC fights for a loose ball with Jessie Halladay #3 of the San Francisco Glens during a USL W League playoff game between Oakland Soul SC and San Francisco Glens at Skyline College on July 7, 2023, in San Bruno, California. \u003ccite>(Doug Zimmerman/ISI Photos/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Thanks to USL W League rules, Soul can build their roster with student-athletes from the Bay Area’s universities. That gives local players a big opportunity to develop their talent before going pro. Santa Clara-raised Shae Murison became Soul’s top scorer last season and is now set to join the Utah Royals FC in the National Women’s Soccer League.\u003c/p>\n\u003cp>Oakland Soul’s regular season schedule for next year is set to start in May.\u003c/p>\n\u003ch2>San Francisco City FC\u003c/h2>\n\u003cp>Have you seen folks walking around with a soccer jersey that boldly features the \u003ca href=\"https://themunistore.com/blogs/news/theworm?srsltid=AfmBOorFEiLSbPQVlazXmofpz_-yrf5wYzA6CQ_j08Gn5GUtbBHmF-DB\">Muni logo\u003c/a>?\u003c/p>\n\u003cp>That’s the jersey for \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">San Francisco City FC\u003c/a>, which plays in the semi-professional men’s USL League Two. Most players are students at nearby universities — cheered on by an extensive network of supporters that resembles what you’d see in Latin American and European clubs.\u003c/p>\n\u003cfigure id=\"attachment_12084946\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084946\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-05-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Players from the San Francisco City Football Club face off with the opposing Davis Legacy Soccer Club during a game at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Filmmaker Daniel Díaz moved to San Francisco from London five years ago and wanted to find a club that he could build a relationship with, like what he already has with his favorite British team, Tottenham Hotspur. Back in London, Díaz and other Tottenham fans fill up the stadium singing, “When the Spurs go marching in,” to the tune of “When the Saints Go Marching In.”\u003c/p>\n\u003cp>“I think the moment that really tugged on my heartstrings was hearing San Francisco City fans singing their song, ‘When the fog comes rolling in,’” Díaz said. “That was the moment I knew that this is my club, that I’m in the right place.”\u003c/p>\n\u003cfigure id=\"attachment_12084943\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12084943\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/05/260522-SF-City-FC-vs.-Davis-Legacy-AC-02-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Goalkeeper for the Davis Legacy Soccer Club leaps to block a shot during a warmup for their game against the San Francisco City Football Club at Kezar Stadium on May 17. 2026. \u003ccite>(Aryk Copley for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the field, San Francisco City fans are particularly creative in building community. Their jerseys each year feature San Francisco landmarks beloved by locals: Sutro Tower, the Japantown Peace Pagoda and the \u003ca href=\"https://www.instagram.com/p/C4-7sQ0La2C/\">parrots of Telegraph Hill\u003c/a>. The club has even organized several \u003ca href=\"https://www.sfmta.com/hop-muni-beer-crawl\">pub crawls\u003c/a> with the city’s Municipal Transportation Agency.\u003c/p>\n\u003cp>Many fans have team memberships, which give them the right to vote on almost every major decision. Similar to how professional teams in Germany operate, SF City runs on a \u003ca href=\"https://www.dw.com/en/the-501-rule-in-german-football-what-you-need-to-know/a-72952820\">50+1 ownership model\u003c/a>, where club members hold a majority of team shares.\u003c/p>\n\u003cp>With 10 wins (and only one loss and one draw), SF City FC has dominated its division this season. The team has two \u003ca href=\"https://www.sfcityfc.com/schedule\">regular-season matches left\u003c/a> and has a strong chance of advancing to the playoffs, representing Northern California in the national USL League Two tournament.\u003c/p>\n\u003ch2>Afghan Premier FC\u003c/h2>\n\u003cp>For more than 30 years, Afghan Premier Football Club has developed soccer talent in Fremont — home to one of the \u003ca href=\"https://www.kqed.org/news/12053196/how-fremont-became-a-hub-for-afghan-americans\">largest Afghan communities\u003c/a> in the nation.\u003c/p>\n\u003cp>“Fremont was the hub for Afghan refugees in the late ’80s and early ’90s,” said Afghan Premier FC coach Musa Mojaddedi, who first joined the team as a player more than two decades ago. “There were even parts of Fremont known as ‘Little Kabul.’”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Among the Afghan families settling down in the East Bay, there were also young men who loved soccer and wanted to keep playing in their new home. That’s how Afghan Premier FC — then known as Afghan Soccer Club — was born in 1991. The team travelled extensively around the world playing against other clubs in the Afghan diaspora, but it wouldn’t be until 2024 that Afghan Premier FC joined a semi-professional league in California.\u003c/p>\n\u003cp>“The team is not just open to Afghan players,” said Mojaddedi. “It’s open to diversity, no matter your race, culture, background, or religion.”\u003c/p>\n\u003cp>Last year, the team joined the \u003ca href=\"https://www.theleaguefc.com/our-clubs-west\">League for Clubs\u003c/a> — and while Mojaddedi is excited about playing against teams from all over the state, he points out that the team relies heavily on its community to survive. “We try to raise funds from local sponsors as much as we can, from donations, from friends, family,” he said, “because most players are college students.”\u003c/p>\n\u003cp>Afghan Premier’s home field is at Fremont’s Ohlone College, and while their league’s season began earlier, the team postponed their games till the first week of April to accommodate the players observing the \u003ca href=\"https://www.kqed.org/news/12073604/2026-ramadan-mubarak-where-to-find-iftar-suhoor-san-francisco-bay-area\">holy month of Ramadan\u003c/a>.\u003c/p>\n\u003cp>While the team advanced to the semifinals in this season’s playoffs, it fell against Roseville’s Iron Rose FC on June 27.\u003c/p>\n\u003ch2>El Farolito SC\u003c/h2>\n\u003cp>If this team’s name sounds familiar to you, that’s because, yes: it’s named after the longstanding San Francisco-based taquería chain El Farolito.\u003c/p>\n\u003cp>The restaurant’s founder, Salvador López, started the team back in 1985, and players sport a bright yellow and blue soccer kit — the same color palette you’ll see in any of the El Farolito taquerías. The team competes in the semi-professional National Premier Soccer League and features many players with previous experience at the professional level in Latin America.\u003c/p>\n\u003cp>“The people who are behind the taquerías and everybody who’s part of the soccer team, we’re a big family,” said Santiago López, who now leads the team after his father’s passing in 2021. “We have a big responsibility representing this name and the Mission District.”\u003c/p>\n\u003cfigure id=\"attachment_12076742\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12076742\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/03/ElFarolitoSoccerGetty-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ramón Córdoba, #4 of El Farolito, huddles with his teammates in the locker room before a 2025 U.S. Open Cup Third Round game against Sacramento Republic at Heart Health Park on April 16, 2025, in Sacramento, California. \u003ccite>(Doug Zimmerman/ISI Photos/USSF/Getty Images for USSF)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>El Farolito made it all the way to the NPSL National Championship final last year but lost 3-2 to Hickory FC from North Carolina. But López is confident in his team, who have also won their conference title four years in a row.\u003c/p>\n\u003cp>“We’re not a club that just wants to sit in the same spot and just compete locally,” he said. “Fans might see a new local talent that eventually turns pro.”\u003c/p>\n\u003cp>El Farolito is currently at the top of its division in the NPSL and will play in its conference semifinals on Friday. If the team wins, it could potentially play against the Oakland Stompers — another historic Bay Area soccer institution — in a bid to claim the title of the best NPSL squad in the region.\u003c/p>\n\u003cp>\u003cem>This story has been updated to reflect that San Francisco City FC’s season opener against San Juan SC will be played at San Francisco State University’s Cox Stadium.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "US Fans Rejoice as Team Beats Bosnia in Bay Area World Cup Match",
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"headTitle": "US Fans Rejoice as Team Beats Bosnia in Bay Area World Cup Match | KQED",
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"content": "\u003cp>Thousands of soccer fans, young and old, seasoned and new, flooded the streets of Santa Clara on Wednesday in their red, white and blue finest as the U.S. Men’s National Team won an elimination match at \u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\">Levi’s Stadium\u003c/a> against Bosnia-Herzegovina’s squad.\u003c/p>\n\u003cp>The knockout game marked the first time the men’s team, which trounced Bosnia 2-0, has played a \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">World Cup match in the Bay Area\u003c/a> in 32 years and added a layer of drama and excitement to what was the last of this tournament’s games hosted locally.\u003c/p>\n\u003cp>Naseem Farooqi, decked out in an American flag t-shirt, a cowboy hat and boots, smoked a celebratory cigar outside the stadium after the game.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“We were able to pull through and execute when we needed to,” the Rancho Cucamonga resident said. “It’s a freaking good time, man.”\u003c/p>\n\u003cp>Casandra Rojas agreed. The 26-year-old Redwood City resident came to the game with her dad, Rudy.\u003c/p>\n\u003cp>“We’re a Latino family, so soccer truly means everything to us,” she said. “It’s part of our culture, part of who we are. It runs in our family.”\u003c/p>\n\u003cfigure id=\"attachment_12089716\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089716\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Casandra Rojas and her father Rudy Rojas leave the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even the tournament’s youngest attendees recognized they were witnessing something special.\u003c/p>\n\u003cp>“This is like a golden age of players,” said Sammy Oltmans, an 11-year-old San Francisco resident and self-described big soccer fan. “It’s very fun to watch … every fan is cheering their loudest.”\u003c/p>\n\u003cp>Levi’s, which was temporarily\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> renamed the San Francisco Bay Area Stadium\u003c/a> for the World Cup, previously hosted group stage matches, largely between teams that don’t garner as much attention on the world stage.\u003c/p>\n\u003cfigure id=\"attachment_12089674\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089674 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">U.S. national men’s team soccer fans march toward the San Francisco Bay Area stadium for the FIFA World Cup game between the USA and Bosnia-Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Fans of the U.S. team were thrilled the Stars and Stripes earned a chance to play at Levi’s and will play Belgium next week in a Round of 16 elimination game.\u003c/p>\n\u003cp>In a parking lot near Levi’s ahead of the match, thousands of American Outlaws, an unofficial support group of the team, celebrated, ate burritos, chanted, “USA, USA,” and sang anthems like John Denver’s “Take Me Home, Country Roads” and Woody Guthrie’s “When The Yanks Go Marching In.” The group’s drummers and horn players kept spirits high before much of the crowd headed out for a drumline-led march to the stadium.\u003c/p>\n\u003cp>Jacob Wong, a 29-year-old San Francisco resident, took the day off to attend the game.[aside postID=news_12089314 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Dubioza-Kolektiv-Getty-1.jpg']“It’s kind of a once-in-a-lifetime opportunity,” said Wong, who was certain the U.S. would win “by 100.”\u003c/p>\n\u003cp>“You can feel the energy,” he said. “Everyone is excited.”\u003c/p>\n\u003cp>“It feels like Christmas morning,” said Joe Duffy, who, along with two friends, each paid $3,000 to sit in nosebleed seats.\u003c/p>\n\u003cp>While they were smaller in number, Bosnia fans were equally as excited to see their team take the pitch.\u003c/p>\n\u003cp>“It’s a homeland versus a motherland,” said Lejla Kuhinja, who was born and raised in Bosnia before moving to the U.S. in 1995 at age 16.\u003c/p>\n\u003cp>The Gilroy resident had hoped Bosnia would come out ahead. “It’s definitely amazing to see our little country make it here,” she said.\u003c/p>\n\u003cp>Armina Husic said the “love and happiness” of Bosnia’s local appearance in the World Cup was a welcome change of pace. “For many years, our country was recognized for war and suffering,” she said, referring to the civil war that gripped the country in the early 1990s.\u003c/p>\n\u003cp>The women tried to snag last-minute tickets to the game but had backup plans to go to a nearby bar.\u003c/p>\n\u003cfigure id=\"attachment_12089712\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089712 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bosnia fans watch the FIFA World Cup game between the USA and Bosnia and Herzegovina at Clara’s Junction, near the San Francisco Bay Area stadium, in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>To the north, bars in San Francisco were packed with soccer fans. Revelers at Standard Deviant Brewing in the Mission District cheered after the U.S. clinched its spot in the Round of 16.\u003c/p>\n\u003cp>“Exciting!” Quinn Reilly said. “We had a good time!”\u003c/p>\n\u003cp>Many attendees making the trek to Santa Clara, heeding warnings about road closures and traffic, took public transportation to the game and local transit authorities said they were prepared for \u003ca href=\"https://www.kqed.org/news/12084960/world-cup-tickets-levis-stadium-santa-clara-parking-bart-vta-capitol-corridor\">an influx of riders\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">U.S. national men’s team soccer fans march toward the San Francisco Bay Area stadium for the FIFA World Cup game between the USA and Bosnia-Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Caltrain said it saw a 20% increase in ridership on game days and expected even larger crowds for the U.S. match. The agency was running two additional trains before the game and said it was keeping additional trains on standby to accommodate post-game crowds.\u003c/p>\n\u003cp>Raj Patel flew into town from Atlanta and rode the train from San Francisco with his college roommate, Sid Balireddy. The pair were luckier than Duffy’s crew. They scored tickets for $800.\u003c/p>\n\u003cp>“We don’t get this kind of thing in Atlanta,” Patel said of Caltrain. “A lot of other places could do with something like this.”\u003c/p>\n\u003cfigure id=\"attachment_12089709\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089709 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A robot dances in front of the San Francisco Bay Area stadium before the FIFA World Cup game between the USA and Bosnia and Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Their train, full of boisterous fans, some of them sharing beers with new friends, experienced a brief delay in Menlo Park for what a conductor said was a quick “reset,” but continued on its way after a few minutes.\u003c/p>\n\u003cp>The Santa Clara Valley Transportation Authority, which has a light rail stop near the stadium, said it was expecting a record ridership day and was running supplemental bus service ahead of the game because trains were full.\u003c/p>\n\u003cp>VTA said it had about 80 train cars available after the game and planned to run them one behind the other to move people as quickly as possible. Trains were crowded after the game, but the platform was orderly.\u003c/p>\n\u003cfigure id=\"attachment_12089705\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089705 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Brian Zander, a USA men’s national soccer team fan, wears a bald eagle costume during the FIFA World Cup knockout game between USA and Bosnia-Herzegovina at a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the stadium wasn’t the only place bursting with fans in the South Bay. Interest in soccer appears to be \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">growing in the Bay Area\u003c/a>, if the huge crowds gathering for watch parties in places like San Pedro Square in downtown San José are any indication, much to the delight of local boosters and businesses.\u003c/p>\n\u003cp>Closed streets, massive TV screens and special permission from the city to allow outdoor drinking have drawn in several thousand to tens of thousands of people per match, with some of the most popular games, including Wednesday’s U.S. match, bringing people to the area hours ahead of kickoff to nab spots.\u003c/p>\n\u003cp>Brian Kurtz, CEO of the San José Downtown Association, said watch parties exceeded expectations. He chalked up much of the success to the increasing popularity of soccer and the diversity of the city.\u003c/p>\n\u003cfigure id=\"attachment_12089703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A USA men’s national soccer team fan watches the FIFA World Cup Round of 32 match between the United States and Bosnia and Herzegovina during a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup celebrates culture, it celebrates countries, diversity and heritage. And what we’re seeing in downtown, in a city where more than 40% of our population is foreign-born, is that coming to real life,” Kurtz said. “And I see this as something that’s only going to grow and grow as the years go on.”\u003c/p>\n\u003cp>There have been some tense moments near watch parties, however. One man was killed, and another was critically wounded on Sunday in\u003ca href=\"https://www.kqed.org/news/12089204/1-dead-1-critically-hurt-in-downtown-san-jose-shooting\"> a shooting\u003c/a> just blocks from San Pedro Square.\u003c/p>\n\u003cp>In San Francisco, SPARK Social on Wednesday abruptly canceled all of its remaining watch parties “in the interest of protecting the safety of our guests, staff, vendors, and community” after two people were wounded in a \u003ca href=\"https://www.sfchronicle.com/sf/article/mission-bay-shooting-two-injured-22328065.php\">shooting in the area\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089702\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089702 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Irma Aguirre shows off her Croatia and Bosnia-Herzegovina nails ahead of the World Cup knockout game between USA and Bosnia-Herzegovina at a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>San Francisco Mayor Daniel Lurie acknowledged the incident but said police responded quickly.\u003c/p>\n\u003cp>“We feel like our city is incredibly safe and people should feel welcome to come out to our watch parties,” he said during a halftime interview with KQED.\u003c/p>\n\u003cp>Lurie, who was attending the game, called the U.S.’s goal in the first half “electric.”\u003c/p>\n\u003cfigure id=\"attachment_12089704\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089704\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">USA men’s national soccer team fan Patty Lewis, 69, cheers after the United States scored its second goal in the second half of the FIFA World Cup Round of 32 match against Bosnia and Herzegovina during a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s just epic,” he said. “This is a culmination of a great first three weeks of the World Cup and to have the U.S. here, we couldn’t have asked for a better wrap-up in terms of hosting.”\u003c/p>\n\u003cp>Overall, the atmosphere surrounding the game near the stadium and at watch parties across the region has been upbeat and friendly.\u003c/p>\n\u003cp>A sea of red, white and blue jerseys took over the Chase Center courtyard in the Mission Bay neighborhood of San Francisco on Wednesday.\u003c/p>\n\u003cfigure id=\"attachment_12089713\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089713\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jose Martinez, known as Mr. Cheez, prepares food down the street from the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Visitors hoping to experience some of the excitement happening in the South Bay found what they were looking for, with fans donning face paint, downing beers and, in some cases, dressing as founding fathers.\u003c/p>\n\u003cp>Carissa Umanzor traveled across the bay from Martinez to join the party dressed as George Washington and cheered with a drum in hand. She’s been following the tournament closely and went to two earlier matches at Levi’s.\u003c/p>\n\u003cp>“This is once in a lifetime,” Umanzor said. “I’ve been watching all the videos of people who are coming from other countries and then seeing another perspective of people’s experience in America, and I love that.”\u003c/p>\n\u003cfigure id=\"attachment_12089663\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089663 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">From left: Tenzin Nima, Tenzin Samten, Deckyi Dolma and Jigme Rapgyal, rooting for Team USA pose for a photo ahead of the World Cup knockout game between USA and Bosnia-Herzegovina at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Tenzin Samten, 23, arrived more than two hours early to get a seat in front of the mega screen broadcasting World Cup games at Thrive City outside Chase Center. After picking up food nearby, Samten, who was watching with his parents and sister, eagerly waited for the U.S. kickoff as the Senegal versus Belgium game played. \u003c/span>\u003c/p>\n\u003cp>“It feels more fun to come out and support the team when they’re close by,” the Richmond resident said.\u003c/p>\n\u003cp>Dolores LeDesma, 69, sat in a folding chair alongside her son Jarmar, 41, at Chase. The two are major fans of Arsenal FC and have been enjoying seeing the tournament so close to home.\u003c/p>\n\u003cfigure id=\"attachment_12089661\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089661\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">James Talcott, 69, rooting for Team USA, poses for a photo at Thrive City, ahead of the World Cup knockout game between USA and Bosnia and Herzegovina, in San Francisco on July 1, Stanford Stadium 2026. Talcott also attended a few games held at Stanford Stadium during the 1994 World Cup. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m a proud Native American Indian of the Navajo tribe, and I can’t believe that there’s so many diverse people and different cultures that are coming together for the World Cup,” LeDesma said.\u003c/p>\n\u003cp>James Talcott, 69, also strolled through the Thrive City watch party early on Wednesday to get some food and find a seat before the 5 p.m. kickoff.\u003c/p>\n\u003cp>The Tenderloin resident was thrilled to watch the U.S. play and see the Bay Area hosting games. He recalled attending World Cup matches when the tournament took place at \u003ca href=\"https://www.kqed.org/news/12088203/how-the-1994-world-cup-helped-spark-soccers-rise-in-the-bay-area\">Stanford University in 1994\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup Round of 32 match between the United States and Bosnia and Herzegovina at San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s been great, but I’ll tell you what, I went to the one they had 30 years ago here, at Stanford. And I remember the tickets were free. Now they’re talking about tickets like $3,000,” he said. “I mean, come on.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">Ticket prices\u003c/a> weren’t the only thing spiking. Just a five-minute walk from Levi’s is the Hilton Santa Clara, which recently completed a renovation and hosts a “TailG8 Zone” for the public to gather, eat and drink before and after major events at the stadium.\u003c/p>\n\u003cp>Sales and marketing director Kunal Khandwala said it had been difficult to predict what bookings would be like for FIFA World Cup matches because so many factors, including inflation, war, politics and travel restrictions, could influence how many fans were attending various games.\u003c/p>\n\u003cfigure id=\"attachment_12089717\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089717\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Naseem Farooqi leaves the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But Khandwala said he saw a lot of demand with the U.S. team playing a match locally.\u003c/p>\n\u003cp>“We just picked up a lot more rooms over this past weekend. Once, I guess, the final teams were announced, people got more excited, and they started picking up hotel rooms and last-minute ticket sales at the stadium as well,” he said.\u003c/p>\n\u003cp>Rooms for Wednesday night at the hotel appeared sold out this week. Rates for a standard room on Tuesday night began around $500 and increased to more than $1,000 for a suite, according to the website.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Thousands of soccer fans, young and old, seasoned and new, flooded the streets of Santa Clara on Wednesday in their red, white and blue finest as the U.S. Men’s National Team won an elimination match at \u003ca href=\"https://www.kqed.org/news/tag/levis-stadium\">Levi’s Stadium\u003c/a> against Bosnia-Herzegovina’s squad.\u003c/p>\n\u003cp>The knockout game marked the first time the men’s team, which trounced Bosnia 2-0, has played a \u003ca href=\"https://www.kqed.org/news/12083101/world-cup-2026-bay-area-games-where-is-fifa-world-cup-santa-clara-levis-stadium-tickets-fan-zone-watch-parties\">World Cup match in the Bay Area\u003c/a> in 32 years and added a layer of drama and excitement to what was the last of this tournament’s games hosted locally.\u003c/p>\n\u003cp>Naseem Farooqi, decked out in an American flag t-shirt, a cowboy hat and boots, smoked a celebratory cigar outside the stadium after the game.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“We were able to pull through and execute when we needed to,” the Rancho Cucamonga resident said. “It’s a freaking good time, man.”\u003c/p>\n\u003cp>Casandra Rojas agreed. The 26-year-old Redwood City resident came to the game with her dad, Rudy.\u003c/p>\n\u003cp>“We’re a Latino family, so soccer truly means everything to us,” she said. “It’s part of our culture, part of who we are. It runs in our family.”\u003c/p>\n\u003cfigure id=\"attachment_12089716\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089716\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-43-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Casandra Rojas and her father Rudy Rojas leave the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Even the tournament’s youngest attendees recognized they were witnessing something special.\u003c/p>\n\u003cp>“This is like a golden age of players,” said Sammy Oltmans, an 11-year-old San Francisco resident and self-described big soccer fan. “It’s very fun to watch … every fan is cheering their loudest.”\u003c/p>\n\u003cp>Levi’s, which was temporarily\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> renamed the San Francisco Bay Area Stadium\u003c/a> for the World Cup, previously hosted group stage matches, largely between teams that don’t garner as much attention on the world stage.\u003c/p>\n\u003cfigure id=\"attachment_12089674\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089674 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-18-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">U.S. national men’s team soccer fans march toward the San Francisco Bay Area stadium for the FIFA World Cup game between the USA and Bosnia-Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Fans of the U.S. team were thrilled the Stars and Stripes earned a chance to play at Levi’s and will play Belgium next week in a Round of 16 elimination game.\u003c/p>\n\u003cp>In a parking lot near Levi’s ahead of the match, thousands of American Outlaws, an unofficial support group of the team, celebrated, ate burritos, chanted, “USA, USA,” and sang anthems like John Denver’s “Take Me Home, Country Roads” and Woody Guthrie’s “When The Yanks Go Marching In.” The group’s drummers and horn players kept spirits high before much of the crowd headed out for a drumline-led march to the stadium.\u003c/p>\n\u003cp>Jacob Wong, a 29-year-old San Francisco resident, took the day off to attend the game.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“It’s kind of a once-in-a-lifetime opportunity,” said Wong, who was certain the U.S. would win “by 100.”\u003c/p>\n\u003cp>“You can feel the energy,” he said. “Everyone is excited.”\u003c/p>\n\u003cp>“It feels like Christmas morning,” said Joe Duffy, who, along with two friends, each paid $3,000 to sit in nosebleed seats.\u003c/p>\n\u003cp>While they were smaller in number, Bosnia fans were equally as excited to see their team take the pitch.\u003c/p>\n\u003cp>“It’s a homeland versus a motherland,” said Lejla Kuhinja, who was born and raised in Bosnia before moving to the U.S. in 1995 at age 16.\u003c/p>\n\u003cp>The Gilroy resident had hoped Bosnia would come out ahead. “It’s definitely amazing to see our little country make it here,” she said.\u003c/p>\n\u003cp>Armina Husic said the “love and happiness” of Bosnia’s local appearance in the World Cup was a welcome change of pace. “For many years, our country was recognized for war and suffering,” she said, referring to the civil war that gripped the country in the early 1990s.\u003c/p>\n\u003cp>The women tried to snag last-minute tickets to the game but had backup plans to go to a nearby bar.\u003c/p>\n\u003cfigure id=\"attachment_12089712\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089712 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-31-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bosnia fans watch the FIFA World Cup game between the USA and Bosnia and Herzegovina at Clara’s Junction, near the San Francisco Bay Area stadium, in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>To the north, bars in San Francisco were packed with soccer fans. Revelers at Standard Deviant Brewing in the Mission District cheered after the U.S. clinched its spot in the Round of 16.\u003c/p>\n\u003cp>“Exciting!” Quinn Reilly said. “We had a good time!”\u003c/p>\n\u003cp>Many attendees making the trek to Santa Clara, heeding warnings about road closures and traffic, took public transportation to the game and local transit authorities said they were prepared for \u003ca href=\"https://www.kqed.org/news/12084960/world-cup-tickets-levis-stadium-santa-clara-parking-bart-vta-capitol-corridor\">an influx of riders\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089671\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089671\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-12-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">U.S. national men’s team soccer fans march toward the San Francisco Bay Area stadium for the FIFA World Cup game between the USA and Bosnia-Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Caltrain said it saw a 20% increase in ridership on game days and expected even larger crowds for the U.S. match. The agency was running two additional trains before the game and said it was keeping additional trains on standby to accommodate post-game crowds.\u003c/p>\n\u003cp>Raj Patel flew into town from Atlanta and rode the train from San Francisco with his college roommate, Sid Balireddy. The pair were luckier than Duffy’s crew. They scored tickets for $800.\u003c/p>\n\u003cp>“We don’t get this kind of thing in Atlanta,” Patel said of Caltrain. “A lot of other places could do with something like this.”\u003c/p>\n\u003cfigure id=\"attachment_12089709\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089709 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-27-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A robot dances in front of the San Francisco Bay Area stadium before the FIFA World Cup game between the USA and Bosnia and Herzegovina in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Their train, full of boisterous fans, some of them sharing beers with new friends, experienced a brief delay in Menlo Park for what a conductor said was a quick “reset,” but continued on its way after a few minutes.\u003c/p>\n\u003cp>The Santa Clara Valley Transportation Authority, which has a light rail stop near the stadium, said it was expecting a record ridership day and was running supplemental bus service ahead of the game because trains were full.\u003c/p>\n\u003cp>VTA said it had about 80 train cars available after the game and planned to run them one behind the other to move people as quickly as possible. Trains were crowded after the game, but the platform was orderly.\u003c/p>\n\u003cfigure id=\"attachment_12089705\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089705 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-32-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Brian Zander, a USA men’s national soccer team fan, wears a bald eagle costume during the FIFA World Cup knockout game between USA and Bosnia-Herzegovina at a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Outside the stadium wasn’t the only place bursting with fans in the South Bay. Interest in soccer appears to be \u003ca href=\"https://www.kqed.org/news/12084932/as-the-bay-area-prepares-for-world-cup-a-san-francisco-team-looks-for-a-way-forward\">growing in the Bay Area\u003c/a>, if the huge crowds gathering for watch parties in places like San Pedro Square in downtown San José are any indication, much to the delight of local boosters and businesses.\u003c/p>\n\u003cp>Closed streets, massive TV screens and special permission from the city to allow outdoor drinking have drawn in several thousand to tens of thousands of people per match, with some of the most popular games, including Wednesday’s U.S. match, bringing people to the area hours ahead of kickoff to nab spots.\u003c/p>\n\u003cp>Brian Kurtz, CEO of the San José Downtown Association, said watch parties exceeded expectations. He chalked up much of the success to the increasing popularity of soccer and the diversity of the city.\u003c/p>\n\u003cfigure id=\"attachment_12089703\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089703\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-16-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A USA men’s national soccer team fan watches the FIFA World Cup Round of 32 match between the United States and Bosnia and Herzegovina during a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup celebrates culture, it celebrates countries, diversity and heritage. And what we’re seeing in downtown, in a city where more than 40% of our population is foreign-born, is that coming to real life,” Kurtz said. “And I see this as something that’s only going to grow and grow as the years go on.”\u003c/p>\n\u003cp>There have been some tense moments near watch parties, however. One man was killed, and another was critically wounded on Sunday in\u003ca href=\"https://www.kqed.org/news/12089204/1-dead-1-critically-hurt-in-downtown-san-jose-shooting\"> a shooting\u003c/a> just blocks from San Pedro Square.\u003c/p>\n\u003cp>In San Francisco, SPARK Social on Wednesday abruptly canceled all of its remaining watch parties “in the interest of protecting the safety of our guests, staff, vendors, and community” after two people were wounded in a \u003ca href=\"https://www.sfchronicle.com/sf/article/mission-bay-shooting-two-injured-22328065.php\">shooting in the area\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089702\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089702 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-11-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Irma Aguirre shows off her Croatia and Bosnia-Herzegovina nails ahead of the World Cup knockout game between USA and Bosnia-Herzegovina at a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>San Francisco Mayor Daniel Lurie acknowledged the incident but said police responded quickly.\u003c/p>\n\u003cp>“We feel like our city is incredibly safe and people should feel welcome to come out to our watch parties,” he said during a halftime interview with KQED.\u003c/p>\n\u003cp>Lurie, who was attending the game, called the U.S.’s goal in the first half “electric.”\u003c/p>\n\u003cfigure id=\"attachment_12089704\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089704\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-31-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">USA men’s national soccer team fan Patty Lewis, 69, cheers after the United States scored its second goal in the second half of the FIFA World Cup Round of 32 match against Bosnia and Herzegovina during a watch party at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s just epic,” he said. “This is a culmination of a great first three weeks of the World Cup and to have the U.S. here, we couldn’t have asked for a better wrap-up in terms of hosting.”\u003c/p>\n\u003cp>Overall, the atmosphere surrounding the game near the stadium and at watch parties across the region has been upbeat and friendly.\u003c/p>\n\u003cp>A sea of red, white and blue jerseys took over the Chase Center courtyard in the Mission Bay neighborhood of San Francisco on Wednesday.\u003c/p>\n\u003cfigure id=\"attachment_12089713\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089713\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-33-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Jose Martinez, known as Mr. Cheez, prepares food down the street from the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, California, on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Visitors hoping to experience some of the excitement happening in the South Bay found what they were looking for, with fans donning face paint, downing beers and, in some cases, dressing as founding fathers.\u003c/p>\n\u003cp>Carissa Umanzor traveled across the bay from Martinez to join the party dressed as George Washington and cheered with a drum in hand. She’s been following the tournament closely and went to two earlier matches at Levi’s.\u003c/p>\n\u003cp>“This is once in a lifetime,” Umanzor said. “I’ve been watching all the videos of people who are coming from other countries and then seeing another perspective of people’s experience in America, and I love that.”\u003c/p>\n\u003cfigure id=\"attachment_12089663\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-12089663 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-4-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">From left: Tenzin Nima, Tenzin Samten, Deckyi Dolma and Jigme Rapgyal, rooting for Team USA pose for a photo ahead of the World Cup knockout game between USA and Bosnia-Herzegovina at Thrive City in San Francisco on July 1, 2026. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-weight: 400\">Tenzin Samten, 23, arrived more than two hours early to get a seat in front of the mega screen broadcasting World Cup games at Thrive City outside Chase Center. After picking up food nearby, Samten, who was watching with his parents and sister, eagerly waited for the U.S. kickoff as the Senegal versus Belgium game played. \u003c/span>\u003c/p>\n\u003cp>“It feels more fun to come out and support the team when they’re close by,” the Richmond resident said.\u003c/p>\n\u003cp>Dolores LeDesma, 69, sat in a folding chair alongside her son Jarmar, 41, at Chase. The two are major fans of Arsenal FC and have been enjoying seeing the tournament so close to home.\u003c/p>\n\u003cfigure id=\"attachment_12089661\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089661\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/20260701_WORLDCUPUSA_GC-2-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">James Talcott, 69, rooting for Team USA, poses for a photo at Thrive City, ahead of the World Cup knockout game between USA and Bosnia and Herzegovina, in San Francisco on July 1, Stanford Stadium 2026. Talcott also attended a few games held at Stanford Stadium during the 1994 World Cup. \u003ccite>(Gina Castro for KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I’m a proud Native American Indian of the Navajo tribe, and I can’t believe that there’s so many diverse people and different cultures that are coming together for the World Cup,” LeDesma said.\u003c/p>\n\u003cp>James Talcott, 69, also strolled through the Thrive City watch party early on Wednesday to get some food and find a seat before the 5 p.m. kickoff.\u003c/p>\n\u003cp>The Tenderloin resident was thrilled to watch the U.S. play and see the Bay Area hosting games. He recalled attending World Cup matches when the tournament took place at \u003ca href=\"https://www.kqed.org/news/12088203/how-the-1994-world-cup-helped-spark-soccers-rise-in-the-bay-area\">Stanford University in 1994\u003c/a>.\u003c/p>\n\u003cfigure id=\"attachment_12089715\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089715\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-41-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Fans leave the FIFA World Cup Round of 32 match between the United States and Bosnia and Herzegovina at San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s been great, but I’ll tell you what, I went to the one they had 30 years ago here, at Stanford. And I remember the tickets were free. Now they’re talking about tickets like $3,000,” he said. “I mean, come on.”\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">Ticket prices\u003c/a> weren’t the only thing spiking. Just a five-minute walk from Levi’s is the Hilton Santa Clara, which recently completed a renovation and hosts a “TailG8 Zone” for the public to gather, eat and drink before and after major events at the stadium.\u003c/p>\n\u003cp>Sales and marketing director Kunal Khandwala said it had been difficult to predict what bookings would be like for FIFA World Cup matches because so many factors, including inflation, war, politics and travel restrictions, could influence how many fans were attending various games.\u003c/p>\n\u003cfigure id=\"attachment_12089717\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089717\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/07/260701-WORLDCUPUSALEVIS-45-BL-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Naseem Farooqi leaves the FIFA World Cup game between the USA and Bosnia Herzegovina at the San Francisco Bay Area Stadium in Santa Clara, Calif., on July 1, 2026. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But Khandwala said he saw a lot of demand with the U.S. team playing a match locally.\u003c/p>\n\u003cp>“We just picked up a lot more rooms over this past weekend. Once, I guess, the final teams were announced, people got more excited, and they started picking up hotel rooms and last-minute ticket sales at the stadium as well,” he said.\u003c/p>\n\u003cp>Rooms for Wednesday night at the hotel appeared sold out this week. Rates for a standard room on Tuesday night began around $500 and increased to more than $1,000 for a suite, according to the website.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"title": "US Men’s Team Returns to Bay Area World Cup Stage, 32 Years After Historic Stanford Match",
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"content": "\u003cp>Much has changed since the last time the U.S. Men’s National Team played a \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> match in the Bay Area — on July 4, 1994, at Stanford Stadium.\u003c/p>\n\u003cp>Professional soccer didn’t yet have a strong foothold here. Ticket prices have soared. Fanbases have grown. Stadiums have sprung up across the country.\u003c/p>\n\u003cp>But those who attended, played in the game, or helped bring the event to life, say the California-hosted World Cup matches at the Rose Bowl in Los Angeles, and the U.S. team’s Round of 16 game against soccer powerhouse Brazil at Stanford University drew sellout crowds and helped \u003ca href=\"https://www.kqed.org/news/12087770/how-the-bay-area-helped-shape-u-s-soccer-ahead-of-the-2026-world-cup\">drive interest in the sport\u003c/a> for generations to come.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“It was fantastic to see the turnout for all of these games and to see how much support we got from our home fans,” Cobi Jones, who played for the men’s team at the time, said in an interview.\u003c/p>\n\u003cp>As the current squad advances and gears up for a knockout game at the\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> temporarily renamed Levi’s Stadium\u003c/a> on July 1, Jones said the reaction from fans all those years ago showed the sport was “building” in the U.S., and laid the groundwork for the event’s popularity today.\u003c/p>\n\u003cp>“I would say that ‘94 team was the foundation for everything going forward,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12087233\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087233\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ray Purpur looks through photographs and memorabilia from the 1994 FIFA World Cup in his office at Stanford University on June 11, 2026. Stanford Stadium hosted World Cup matches during the tournament. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Long before the games could be played at Stanford Stadium, an aging facility built in 1921, it had to be prepared to host professional soccer matches.\u003c/p>\n\u003cp>The job was a big undertaking, and for Ray Purpur, who was hired in January 1994 as a deputy director of athletics overseeing facilities, it was a feat he won’t forget.\u003c/p>\n\u003cp>“I’m glad I didn’t realize everything that had to go into it, or I may not have made it,” Purpur said with a chuckle during an interview in his office. “Stanford Stadium was almost a perfect candidate on paper. There was a lot of seats, there was a whole lot of parking, the field was an incredible field.”[aside postID=arts_13990640 hero='https://cdn.kqed.org/wp-content/uploads/sites/2/2026/06/20260528-WORLDCUPBARS-JY-02-KQED.jpg']But some things needed upgrades, like old wooden seating that needed to be removed and replaced with more comfortable metal-clad seats. The press box also needed a major overhaul to accommodate an influx of media, and much like today’s game, FIFA had specifications for the playing field.\u003c/p>\n\u003cp>“And they, kind of late in the game, decided that the crown [the rise in the center of the field] was too much, so we went in, and we scalped the crown off of it and flattened the field just slightly,” Purpur said.\u003c/p>\n\u003cp>Once the games were underway, he said the massive crowds were something he had never witnessed.\u003c/p>\n\u003cp>“I hadn’t been to a game that big before. There were very few photos of Stanford football being sold out like that,” he said. “And every seat was full.”\u003c/p>\n\u003cp>Michael Mastrocola, a San José native and soccer fan, joined the USA94 organizing committee in the Bay Area, which helped to get Stanford selected as a host site.\u003c/p>\n\u003cp>He said the pieces for a dramatic, entertaining game between the U.S. and Brazil were already in place, as the Brazilian team’s World Cup base camp was in Los Gatos.\u003c/p>\n\u003cfigure id=\"attachment_12088814\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088814\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A general view of Stanford Stadium during the Brazil-USA World Cup game at Stanford in Palo Alto on July 4, 1994. \u003ccite>(Peter Robinson/PA Images via Getty Ima)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Diehard supporters of the team \u003ca href=\"https://www.cbsnews.com/sanfrancisco/news/los-gatos-looks-toward-renewal-of-world-cup-madness/\">flooded \u003c/a>the small South Bay town.\u003c/p>\n\u003cp>“When Brazil came to Los Gatos, it was insane. Everything was yellow and green. They were samba [dancing] all through the streets of Los Gatos, and they really lit the city up,” he said.\u003c/p>\n\u003cp>On Independence Day, the gameplay and the Stanford venue didn’t disappoint.\u003c/p>\n\u003cp>“Everywhere you went, it was red, white and blue mixed in with the sea of the Sambas, of course,” he said, referring to U.S. and Brazil supporters, filling 84,000 seats. “It was electric.”\u003c/p>\n\u003cp>“When they introduced the players, you could just see the glow on people’s faces,” he said. “I remember walking out looking at the turf and the turf was like a carpet. You know, it was perfectly green and bright and manicured.”\u003c/p>\n\u003cp>International professional soccer was still “a baby brother to football and basketball and Super Bowls,” Mastrocola said.\u003c/p>\n\u003cp>It wasn’t lost on the U.S. players that a strong showing against a three-time World Cup champion like Brazil could boost their credibility on an international stage.\u003c/p>\n\u003cfigure id=\"attachment_12088819\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088819\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1299\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED-1536x998.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Happy Brazilian fans celebrate during Brazil’s 2-0 victory over Russian in World Cup game at Stanford in Palo Alto on June 20, 1994. \u003ccite>(Steve Dunn/ALLSPORT via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were weathering the storm,” Jones said, recalling the matchup and some of Brazil’s best players. “Because they had such talent in the Romários, the Bebetos, the Dungas all over the field.”\u003c/p>\n\u003cp>Ultimately, Brazil won the game, scoring a goal late in the match. But Mastrocola said the U.S. team proved themselves.\u003c/p>\n\u003cp>“They had good coaching. They had great excitement and enthusiasm,” he said. “They wanted to make the USA proud, and they did.”\u003c/p>\n\u003cp>But the rise in soccer professionalization and interest domestically has also tracked with the increasing price of admission for major tournaments like the World Cup.\u003c/p>\n\u003cp>Admission to the group stage games for the current World Cup generally costs fans a minimum of several hundred dollars per ticket, and tickets to the later stages and final matches are akin to buying seats at the Super Bowl.\u003c/p>\n\u003cp>Tickets for the U.S. game on July 1 are currently reselling on the FIFA official marketplace for a minimum of several thousand dollars, and listing as high as more than $20,000.\u003c/p>\n\u003cfigure id=\"attachment_12088815\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088815\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1325\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED-1536x1018.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cobi Jones of USA chases down the ball in the Brazil-USA World Cup game at Stanford in Palo Alto on July 4, 1994. \u003ccite>(Mark Leech/Offside/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It really is ring-fenced around those who can afford these kinds of very high prices,” said Matthew Atencio, a professor of kinesiology and co-director of the Center for Sport and Social Justice at California State University East Bay. “So many of your kids in the Bay Area who love the game or might be interested or curious about the matches that are being hosted are not able to go to those, and I’m disappointed in that aspect.”\u003c/p>\n\u003cp>Atencio drove down from Washington state to see Brazil take on Cameroon at Stanford in 1994. Tickets were less than $100, he said.\u003c/p>\n\u003cp>For young fans like Atencio and his friends, who played soccer at the time, those in-person experiences with the game were inspirational and influential.\u003c/p>\n\u003cp>“That was a real catalyst to us still wanting to be part of the game. And it drove us to keep playing, it drove us to keep coaching,” he said.\u003c/p>\n\u003cp>He’d go on to play on teams and in leagues around the world. He noted players now have many more avenues to play domestically, whether in college, academies, or semi-professionally in various leagues that were not around in the ‘90s.\u003c/p>\n\u003cp>Mastrocola, who sold ticket and hospitality packages around the World Cup in 1994, said he’s happy soccer has taken off, but sad to see prices shooting up so high.\u003c/p>\n\u003cfigure id=\"attachment_12087234\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087234\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ray Purpur, Stanford’s deputy athletics director, sits with photographs and memorabilia from the 1994 FIFA World Cup in his office at Stanford University on June 11, 2026. Purpur helped oversee preparations when Stanford Stadium hosted matches during the tournament. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup has become quite corporate,” he said. “You can tell by the price of tickets, it’s not for the fan, it doesn’t seem like it’s for the fans anymore.”\u003c/p>\n\u003cp>Atencio said he’s encouraged to see how community-based organizations have stepped up with grassroots soccer programs to help sustain the sport for youth and in lower-income communities, such as \u003ca href=\"https://www.kqed.org/news/12086356/an-oakland-soccer-program-helps-immigrant-youth-find-belonging\">Soccer Without Borders\u003c/a>, Street Soccer USA and 3v3 soccer tournaments.\u003c/p>\n\u003cp>“I feel like they’re really on the line of how this sport can be for the masses, for the people, and especially for people who simply can’t afford to be part of a pay-to-play system,” he said.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/kmizuguchi\">\u003cem>Keith Mizuguchi\u003c/em>\u003c/a>\u003cem> and \u003c/em>\u003ca href=\"https://www.kqed.org/author/agonzalez\">\u003cem>Alex Gonzalez\u003c/em>\u003c/a>\u003cem> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Much has changed since the last time the U.S. Men’s National Team played a \u003ca href=\"https://www.kqed.org/news/tag/world-cup\">World Cup\u003c/a> match in the Bay Area — on July 4, 1994, at Stanford Stadium.\u003c/p>\n\u003cp>Professional soccer didn’t yet have a strong foothold here. Ticket prices have soared. Fanbases have grown. Stadiums have sprung up across the country.\u003c/p>\n\u003cp>But those who attended, played in the game, or helped bring the event to life, say the California-hosted World Cup matches at the Rose Bowl in Los Angeles, and the U.S. team’s Round of 16 game against soccer powerhouse Brazil at Stanford University drew sellout crowds and helped \u003ca href=\"https://www.kqed.org/news/12087770/how-the-bay-area-helped-shape-u-s-soccer-ahead-of-the-2026-world-cup\">drive interest in the sport\u003c/a> for generations to come.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“It was fantastic to see the turnout for all of these games and to see how much support we got from our home fans,” Cobi Jones, who played for the men’s team at the time, said in an interview.\u003c/p>\n\u003cp>As the current squad advances and gears up for a knockout game at the\u003ca href=\"https://www.kqed.org/news/12086949/levis-stadium-is-no-more-san-francisco-bay-area-stadium-hosts-world-cup\"> temporarily renamed Levi’s Stadium\u003c/a> on July 1, Jones said the reaction from fans all those years ago showed the sport was “building” in the U.S., and laid the groundwork for the event’s popularity today.\u003c/p>\n\u003cp>“I would say that ‘94 team was the foundation for everything going forward,” he said.\u003c/p>\n\u003cfigure id=\"attachment_12087233\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087233\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_013-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ray Purpur looks through photographs and memorabilia from the 1994 FIFA World Cup in his office at Stanford University on June 11, 2026. Stanford Stadium hosted World Cup matches during the tournament. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Long before the games could be played at Stanford Stadium, an aging facility built in 1921, it had to be prepared to host professional soccer matches.\u003c/p>\n\u003cp>The job was a big undertaking, and for Ray Purpur, who was hired in January 1994 as a deputy director of athletics overseeing facilities, it was a feat he won’t forget.\u003c/p>\n\u003cp>“I’m glad I didn’t realize everything that had to go into it, or I may not have made it,” Purpur said with a chuckle during an interview in his office. “Stanford Stadium was almost a perfect candidate on paper. There was a lot of seats, there was a whole lot of parking, the field was an incredible field.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But some things needed upgrades, like old wooden seating that needed to be removed and replaced with more comfortable metal-clad seats. The press box also needed a major overhaul to accommodate an influx of media, and much like today’s game, FIFA had specifications for the playing field.\u003c/p>\n\u003cp>“And they, kind of late in the game, decided that the crown [the rise in the center of the field] was too much, so we went in, and we scalped the crown off of it and flattened the field just slightly,” Purpur said.\u003c/p>\n\u003cp>Once the games were underway, he said the massive crowds were something he had never witnessed.\u003c/p>\n\u003cp>“I hadn’t been to a game that big before. There were very few photos of Stanford football being sold out like that,” he said. “And every seat was full.”\u003c/p>\n\u003cp>Michael Mastrocola, a San José native and soccer fan, joined the USA94 organizing committee in the Bay Area, which helped to get Stanford selected as a host site.\u003c/p>\n\u003cp>He said the pieces for a dramatic, entertaining game between the U.S. and Brazil were already in place, as the Brazilian team’s World Cup base camp was in Los Gatos.\u003c/p>\n\u003cfigure id=\"attachment_12088814\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088814\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-661359852-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">A general view of Stanford Stadium during the Brazil-USA World Cup game at Stanford in Palo Alto on July 4, 1994. \u003ccite>(Peter Robinson/PA Images via Getty Ima)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Diehard supporters of the team \u003ca href=\"https://www.cbsnews.com/sanfrancisco/news/los-gatos-looks-toward-renewal-of-world-cup-madness/\">flooded \u003c/a>the small South Bay town.\u003c/p>\n\u003cp>“When Brazil came to Los Gatos, it was insane. Everything was yellow and green. They were samba [dancing] all through the streets of Los Gatos, and they really lit the city up,” he said.\u003c/p>\n\u003cp>On Independence Day, the gameplay and the Stanford venue didn’t disappoint.\u003c/p>\n\u003cp>“Everywhere you went, it was red, white and blue mixed in with the sea of the Sambas, of course,” he said, referring to U.S. and Brazil supporters, filling 84,000 seats. “It was electric.”\u003c/p>\n\u003cp>“When they introduced the players, you could just see the glow on people’s faces,” he said. “I remember walking out looking at the turf and the turf was like a carpet. You know, it was perfectly green and bright and manicured.”\u003c/p>\n\u003cp>International professional soccer was still “a baby brother to football and basketball and Super Bowls,” Mastrocola said.\u003c/p>\n\u003cp>It wasn’t lost on the U.S. players that a strong showing against a three-time World Cup champion like Brazil could boost their credibility on an international stage.\u003c/p>\n\u003cfigure id=\"attachment_12088819\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088819\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1299\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-233338-KQED-1536x998.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Happy Brazilian fans celebrate during Brazil’s 2-0 victory over Russian in World Cup game at Stanford in Palo Alto on June 20, 1994. \u003ccite>(Steve Dunn/ALLSPORT via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“We were weathering the storm,” Jones said, recalling the matchup and some of Brazil’s best players. “Because they had such talent in the Romários, the Bebetos, the Dungas all over the field.”\u003c/p>\n\u003cp>Ultimately, Brazil won the game, scoring a goal late in the match. But Mastrocola said the U.S. team proved themselves.\u003c/p>\n\u003cp>“They had good coaching. They had great excitement and enthusiasm,” he said. “They wanted to make the USA proud, and they did.”\u003c/p>\n\u003cp>But the rise in soccer professionalization and interest domestically has also tracked with the increasing price of admission for major tournaments like the World Cup.\u003c/p>\n\u003cp>Admission to the group stage games for the current World Cup generally costs fans a minimum of several hundred dollars per ticket, and tickets to the later stages and final matches are akin to buying seats at the Super Bowl.\u003c/p>\n\u003cp>Tickets for the U.S. game on July 1 are currently reselling on the FIFA official marketplace for a minimum of several thousand dollars, and listing as high as more than $20,000.\u003c/p>\n\u003cfigure id=\"attachment_12088815\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12088815\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1325\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED-160x106.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/GETTYIMAGES-1129411309-KQED-1536x1018.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Cobi Jones of USA chases down the ball in the Brazil-USA World Cup game at Stanford in Palo Alto on July 4, 1994. \u003ccite>(Mark Leech/Offside/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It really is ring-fenced around those who can afford these kinds of very high prices,” said Matthew Atencio, a professor of kinesiology and co-director of the Center for Sport and Social Justice at California State University East Bay. “So many of your kids in the Bay Area who love the game or might be interested or curious about the matches that are being hosted are not able to go to those, and I’m disappointed in that aspect.”\u003c/p>\n\u003cp>Atencio drove down from Washington state to see Brazil take on Cameroon at Stanford in 1994. Tickets were less than $100, he said.\u003c/p>\n\u003cp>For young fans like Atencio and his friends, who played soccer at the time, those in-person experiences with the game were inspirational and influential.\u003c/p>\n\u003cp>“That was a real catalyst to us still wanting to be part of the game. And it drove us to keep playing, it drove us to keep coaching,” he said.\u003c/p>\n\u003cp>He’d go on to play on teams and in leagues around the world. He noted players now have many more avenues to play domestically, whether in college, academies, or semi-professionally in various leagues that were not around in the ‘90s.\u003c/p>\n\u003cp>Mastrocola, who sold ticket and hospitality packages around the World Cup in 1994, said he’s happy soccer has taken off, but sad to see prices shooting up so high.\u003c/p>\n\u003cfigure id=\"attachment_12087234\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12087234\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/061126World-Cup_-Stanford-1994_GH_015-KQED-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Ray Purpur, Stanford’s deputy athletics director, sits with photographs and memorabilia from the 1994 FIFA World Cup in his office at Stanford University on June 11, 2026. Purpur helped oversee preparations when Stanford Stadium hosted matches during the tournament. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The World Cup has become quite corporate,” he said. “You can tell by the price of tickets, it’s not for the fan, it doesn’t seem like it’s for the fans anymore.”\u003c/p>\n\u003cp>Atencio said he’s encouraged to see how community-based organizations have stepped up with grassroots soccer programs to help sustain the sport for youth and in lower-income communities, such as \u003ca href=\"https://www.kqed.org/news/12086356/an-oakland-soccer-program-helps-immigrant-youth-find-belonging\">Soccer Without Borders\u003c/a>, Street Soccer USA and 3v3 soccer tournaments.\u003c/p>\n\u003cp>“I feel like they’re really on the line of how this sport can be for the masses, for the people, and especially for people who simply can’t afford to be part of a pay-to-play system,” he said.\u003c/p>\n\u003cp>\u003cem>KQED’s \u003c/em>\u003ca href=\"https://www.kqed.org/author/kmizuguchi\">\u003cem>Keith Mizuguchi\u003c/em>\u003c/a>\u003cem> and \u003c/em>\u003ca href=\"https://www.kqed.org/author/agonzalez\">\u003cem>Alex Gonzalez\u003c/em>\u003c/a>\u003cem> contributed to this report. \u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "world-cup-fans-are-singing-a-song-that-mentions-the-golden-gate-bridge-what-does-it-mean",
"title": "World Cup Fans Are Singing a Song That Mentions the Golden Gate Bridge. What Does It Mean?",
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"headTitle": "World Cup Fans Are Singing a Song That Mentions the Golden Gate Bridge. What Does It Mean? | KQED",
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"content": "\u003cp>Deep in a crowd of blue jerseys, Katja Vuksanović of \u003ca href=\"https://www.kqed.org/news/tag/novato\">Novato\u003c/a> was riding an amazing high: Bosnia-Herzegovina had just won its match 3-1 against Qatar.\u003c/p>\n\u003cp>Now, the country has moved on to the \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">knockout stage\u003c/a> – the furthest they have ever reached in the FIFA World Cup.\u003c/p>\n\u003cp>“It was just a sea of blue,” said Vuksanović, who went to the June 24 match with a friend. “We didn’t expect anything like that.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“We both started crying: ‘Oh my god, our people. We’re all here together,’” she said.\u003c/p>\n\u003cp>Seattle Stadium shook as fans jumped and cheered. And then, a throwback song from 2011 blasted through the speakers: \u003ca href=\"https://www.youtube.com/watch?v=0a5BJxrarL0\">“USA” by Bosnian group Dubioza Kolektiv\u003c/a>.\u003c/p>\n\u003cp>“People went crazy for it,” she said. “It was really such a beautiful moment.”\u003c/p>\n\u003cp>The lyrics? “\u003cem>I can no longer wait / Take me to United States / take me to Golden Gate / I will assimilate\u003c/em>.”\u003c/p>\n\u003cfigure id=\"attachment_12089458\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089458\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Katja Vuksanović of Novato went to the June 24 Bosnia-Herzegovina vs. Qatar match in Seattle, wearing a shirt that she bedazzled for the game. \u003ccite>(Courtesy of Katja Vuksanović)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, Bosnia-Herzegovina will be heading to the Golden Gate Bridge – or, at least, close to it – with \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">a major knockout stage match against the U.S. men’s national team\u003c/a> in Santa Clara on Wednesday evening.\u003c/p>\n\u003cp>The very timely song will likely make an appearance – and if Bay Area residents are curious as to why scores of fans are singing a catchy tune about the Golden Gate Bridge, it’s because “USA” has become something of \u003ca href=\"https://www.npr.org/2026/06/23/nx-s1-5859215/fans-around-the-world-are-creating-their-own-world-cup-anthems\">an unofficial FIFA anthem\u003c/a> for Bosnia-Herzegovina.\u003c/p>\n\u003cp>The song, also called “I Am From Bosnia – Take Me To America,” is about an immigrant’s disillusionment with the United States.\u003c/p>\n\u003cp>The song even ends with, “\u003cem>One day, back to roots my friend / No place like a motherland\u003c/em>.”\u003c/p>\n\u003cp>According to \u003ca href=\"https://documents1.worldbank.org/curated/en/099062524135521479/pdf/P181320-5d007e86-af0e-434a-9e71-d8853a43f168.pdf\">the World Bank, as of 2024\u003c/a>, 1.7 million Bosnians live in another country, “implying that one in three Bosnians can be considered migrants,” one of many longstanding effects of \u003ca href=\"https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1719&context=law_globalstudies\">Bosnia’s devastating conflict in the 90s\u003c/a> that saw \u003ca href=\"https://www.ushmm.org/genocide-prevention/countries/bosnia-herzegovina\">over 100,000 people\u003c/a> killed – including 8,000 Muslims.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=0a5BJxrarL0\u003c/p>\n\u003cp>Team captain Edin Džeko described \u003ca href=\"https://www.theplayerstribune.com/edin-dzeko-bosnia-herzegovina-bundesliga-schalke-04-soccer\">his experience in a letter\u003c/a> dedicated to the children of Bosnia-Herzegovina. “I grew up with war,” he wrote. “Suddenly, I was living a fairy tale. Nothing is ever impossible.”\u003c/p>\n\u003cp>Now the song – with millions of views on YouTube – is taking on a new meaning: A push for Bosnia during its \u003ca href=\"https://www.knkx.org/sports/2026-06-30/bosnia-and-herzegovina-diaspora-in-the-northwest-celebrate-after-historic-world-cup-match-victory\">second time ever in the World Cup\u003c/a>.\u003c/p>\n\u003cp>“It’s an interesting story how this song got its second and third and fourth incarnation in these 15 years,” bassist Vedran Mujagić said \u003ca href=\"https://apnews.com/article/bosnia-world-cup-song-take-me-america-7eb3b56dbcbc93b2f5252b399fdc5bf3\">to the Associated Press\u003c/a>. “It evolved from this satirical take on immigration, and [the] American Dream, and it was translated into [an] American football dream for the entire nation.”[aside postID=news_12088896 hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/USAWorldCupGetty1.jpg']“Football in this moment is much more than just a game; it’s a hope, and it’s very basically [a] political thing because it brought all the people from Bosnia together, which is usually not the case,” keyboardist Brano Jakubović said, \u003ca href=\"https://apnews.com/article/bosnia-world-cup-song-take-me-america-7eb3b56dbcbc93b2f5252b399fdc5bf3\">according to the Associated Press\u003c/a>.\u003c/p>\n\u003cp>Vuksanović said that she was surprised to hear the song play after the Seattle match – usually the song she has been hearing has been \u003ca href=\"https://www.youtube.com/watch?v=3uPlI9mvweE\">“Ljiljani” by Halid Bešlić\u003c/a> – but later did notice that the “campy song” was taking off in America.\u003c/p>\n\u003cp>She admitted that she grew “kind of sad” when she thought about parts of the song that are usually not played out loud – the end, which is the realization that America “isn’t actually the promised land,” and ultimately missing home.\u003c/p>\n\u003cp>“It’s like, actually: ‘I don’t want to go to the United States. Get me out of here, I’m going home,’” Vuksanović said, describing the song.\u003c/p>\n\u003cp>But the soccer spin on the song makes it far more optimistic, she said.\u003c/p>\n\u003cp>Now, it’s “We’re going to America, we’re going to the Golden Gate, we’re playing in Santa Clara Stadium,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12089346\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089346\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty.jpg\" alt=\"\" width=\"2000\" height=\"1303\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty-1536x1001.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bosnia-Herzegovina players, including Edin Dzeko (11) and Nikola Katic (18), celebrate after an own goal by Sultan Albrake #18 of Qatar for the team’s second goal during the FIFA World Cup 2026 Group B match between Bosnia-Herzegovina and Qatar at Seattle Stadium on June 24, 2026, in Seattle, Washington. \u003ccite>(Stu Forster/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Take me to, literally, Team USA,” she said. “Next-level manifestation happened there.”\u003c/p>\n\u003cp>Despite frustrations with \u003ca href=\"https://www.youtube.com/shorts/ttavneVD_as\">the depiction of Bosnia by some American reporters\u003c/a>, Vuksanović said she was excited for the chance for people to learn more about Bosnia and its team.\u003c/p>\n\u003cp>“It really is heartwarming to see people focus on the stories of the players, and everything that the team has overcome to come to the U.S. and do this,” she said. “They’re really very inspiring.”\u003c/p>\n\u003cp>“I don’t really care if they win or lose. Obviously, I want them to win,” Vuksanović said. “But I’m just so excited to see them get out there and see Bosnia on the world stage.”\u003c/p>\n\u003cp>\u003c/p>\n",
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"excerpt": "If you’re watching the USMNT's big game on Wednesday evening, you may hear a catchy chant from Bosnia-Herzegovina fans that name-drops an iconic San Francisco landmark. Where does the song come from — and what does it mean?",
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"title": "World Cup Fans Are Singing a Song That Mentions the Golden Gate Bridge. What Does It Mean? | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Deep in a crowd of blue jerseys, Katja Vuksanović of \u003ca href=\"https://www.kqed.org/news/tag/novato\">Novato\u003c/a> was riding an amazing high: Bosnia-Herzegovina had just won its match 3-1 against Qatar.\u003c/p>\n\u003cp>Now, the country has moved on to the \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">knockout stage\u003c/a> – the furthest they have ever reached in the FIFA World Cup.\u003c/p>\n\u003cp>“It was just a sea of blue,” said Vuksanović, who went to the June 24 match with a friend. “We didn’t expect anything like that.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“We both started crying: ‘Oh my god, our people. We’re all here together,’” she said.\u003c/p>\n\u003cp>Seattle Stadium shook as fans jumped and cheered. And then, a throwback song from 2011 blasted through the speakers: \u003ca href=\"https://www.youtube.com/watch?v=0a5BJxrarL0\">“USA” by Bosnian group Dubioza Kolektiv\u003c/a>.\u003c/p>\n\u003cp>“People went crazy for it,” she said. “It was really such a beautiful moment.”\u003c/p>\n\u003cp>The lyrics? “\u003cem>I can no longer wait / Take me to United States / take me to Golden Gate / I will assimilate\u003c/em>.”\u003c/p>\n\u003cfigure id=\"attachment_12089458\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089458\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1.jpg\" alt=\"\" width=\"2000\" height=\"1334\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/260630-BOSNIA-SONG-DIP-KQED-1-1536x1025.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Katja Vuksanović of Novato went to the June 24 Bosnia-Herzegovina vs. Qatar match in Seattle, wearing a shirt that she bedazzled for the game. \u003ccite>(Courtesy of Katja Vuksanović)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, Bosnia-Herzegovina will be heading to the Golden Gate Bridge – or, at least, close to it – with \u003ca href=\"https://www.kqed.org/news/12088896/world-cup-tickets-us-mens-national-soccer-team-bay-area-july-1-bosnia-herzegovina-levis-stadium\">a major knockout stage match against the U.S. men’s national team\u003c/a> in Santa Clara on Wednesday evening.\u003c/p>\n\u003cp>The very timely song will likely make an appearance – and if Bay Area residents are curious as to why scores of fans are singing a catchy tune about the Golden Gate Bridge, it’s because “USA” has become something of \u003ca href=\"https://www.npr.org/2026/06/23/nx-s1-5859215/fans-around-the-world-are-creating-their-own-world-cup-anthems\">an unofficial FIFA anthem\u003c/a> for Bosnia-Herzegovina.\u003c/p>\n\u003cp>The song, also called “I Am From Bosnia – Take Me To America,” is about an immigrant’s disillusionment with the United States.\u003c/p>\n\u003cp>The song even ends with, “\u003cem>One day, back to roots my friend / No place like a motherland\u003c/em>.”\u003c/p>\n\u003cp>According to \u003ca href=\"https://documents1.worldbank.org/curated/en/099062524135521479/pdf/P181320-5d007e86-af0e-434a-9e71-d8853a43f168.pdf\">the World Bank, as of 2024\u003c/a>, 1.7 million Bosnians live in another country, “implying that one in three Bosnians can be considered migrants,” one of many longstanding effects of \u003ca href=\"https://openscholarship.wustl.edu/cgi/viewcontent.cgi?article=1719&context=law_globalstudies\">Bosnia’s devastating conflict in the 90s\u003c/a> that saw \u003ca href=\"https://www.ushmm.org/genocide-prevention/countries/bosnia-herzegovina\">over 100,000 people\u003c/a> killed – including 8,000 Muslims.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/0a5BJxrarL0'\n title='//www.youtube.com/embed/0a5BJxrarL0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Team captain Edin Džeko described \u003ca href=\"https://www.theplayerstribune.com/edin-dzeko-bosnia-herzegovina-bundesliga-schalke-04-soccer\">his experience in a letter\u003c/a> dedicated to the children of Bosnia-Herzegovina. “I grew up with war,” he wrote. “Suddenly, I was living a fairy tale. Nothing is ever impossible.”\u003c/p>\n\u003cp>Now the song – with millions of views on YouTube – is taking on a new meaning: A push for Bosnia during its \u003ca href=\"https://www.knkx.org/sports/2026-06-30/bosnia-and-herzegovina-diaspora-in-the-northwest-celebrate-after-historic-world-cup-match-victory\">second time ever in the World Cup\u003c/a>.\u003c/p>\n\u003cp>“It’s an interesting story how this song got its second and third and fourth incarnation in these 15 years,” bassist Vedran Mujagić said \u003ca href=\"https://apnews.com/article/bosnia-world-cup-song-take-me-america-7eb3b56dbcbc93b2f5252b399fdc5bf3\">to the Associated Press\u003c/a>. “It evolved from this satirical take on immigration, and [the] American Dream, and it was translated into [an] American football dream for the entire nation.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“Football in this moment is much more than just a game; it’s a hope, and it’s very basically [a] political thing because it brought all the people from Bosnia together, which is usually not the case,” keyboardist Brano Jakubović said, \u003ca href=\"https://apnews.com/article/bosnia-world-cup-song-take-me-america-7eb3b56dbcbc93b2f5252b399fdc5bf3\">according to the Associated Press\u003c/a>.\u003c/p>\n\u003cp>Vuksanović said that she was surprised to hear the song play after the Seattle match – usually the song she has been hearing has been \u003ca href=\"https://www.youtube.com/watch?v=3uPlI9mvweE\">“Ljiljani” by Halid Bešlić\u003c/a> – but later did notice that the “campy song” was taking off in America.\u003c/p>\n\u003cp>She admitted that she grew “kind of sad” when she thought about parts of the song that are usually not played out loud – the end, which is the realization that America “isn’t actually the promised land,” and ultimately missing home.\u003c/p>\n\u003cp>“It’s like, actually: ‘I don’t want to go to the United States. Get me out of here, I’m going home,’” Vuksanović said, describing the song.\u003c/p>\n\u003cp>But the soccer spin on the song makes it far more optimistic, she said.\u003c/p>\n\u003cp>Now, it’s “We’re going to America, we’re going to the Golden Gate, we’re playing in Santa Clara Stadium,” she said.\u003c/p>\n\u003cfigure id=\"attachment_12089346\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-12089346\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty.jpg\" alt=\"\" width=\"2000\" height=\"1303\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty-160x104.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2026/06/Bosnia-and-Herzegovina-Getty-1536x1001.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bosnia-Herzegovina players, including Edin Dzeko (11) and Nikola Katic (18), celebrate after an own goal by Sultan Albrake #18 of Qatar for the team’s second goal during the FIFA World Cup 2026 Group B match between Bosnia-Herzegovina and Qatar at Seattle Stadium on June 24, 2026, in Seattle, Washington. \u003ccite>(Stu Forster/Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“Take me to, literally, Team USA,” she said. “Next-level manifestation happened there.”\u003c/p>\n\u003cp>Despite frustrations with \u003ca href=\"https://www.youtube.com/shorts/ttavneVD_as\">the depiction of Bosnia by some American reporters\u003c/a>, Vuksanović said she was excited for the chance for people to learn more about Bosnia and its team.\u003c/p>\n\u003cp>“It really is heartwarming to see people focus on the stories of the players, and everything that the team has overcome to come to the U.S. and do this,” she said. “They’re really very inspiring.”\u003c/p>\n\u003cp>“I don’t really care if they win or lose. Obviously, I want them to win,” Vuksanović said. “But I’m just so excited to see them get out there and see Bosnia on the world stage.”\u003c/p>\n\u003cp>\u003c/p>\n\u003c/div>\u003c/p>",
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}
},
"baycurious": {
"id": "baycurious",
"title": "Bay Curious",
"tagline": "Exploring the Bay Area, one question at a time",
"info": "KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/news/series/baycurious",
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"source": "kqed",
"order": 3
},
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"npr": "https://www.npr.org/podcasts/500557090/bay-curious",
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}
},
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"id": "bbc-world-service",
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"info": "The day's top stories from BBC News compiled twice daily in the week, once at weekends.",
"airtime": "MON-FRI 9pm-10pm, TUE-FRI 1am-2am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.bbc.co.uk/sounds/play/live:bbc_world_service",
"meta": {
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"source": "BBC World Service"
},
"link": "/radio/program/bbc-world-service",
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"apple": "https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2",
"tuneIn": "https://tunein.com/radio/BBC-World-Service-p455581/",
"rss": "https://podcasts.files.bbci.co.uk/p02nq0gn.rss"
}
},
"californiareport": {
"id": "californiareport",
"title": "The California Report",
"tagline": "California, day by day",
"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
"meta": {
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"source": "kqed",
"order": 8
},
"link": "/californiareport",
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"amazon": "https://music.amazon.com/podcasts/26099305-72af-4542-9dde-ac1807fe36d5/kqed-s-the-california-report",
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}
},
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"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
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"officialWebsiteLink": "/californiareportmagazine",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
"city-arts": {
"id": "city-arts",
"title": "City Arts & Lectures",
"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
"officialWebsiteLink": "https://www.cityarts.net/",
"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
"subscribe": {
"tuneIn": "https://tunein.com/radio/City-Arts-and-Lectures-p692/",
"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
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"officialWebsiteLink": "/podcasts/closealltabs",
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"source": "kqed",
"order": 1
},
"link": "/podcasts/closealltabs",
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
"site": "radio",
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"apple": "https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2",
"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"meta": {
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"source": "kqed",
"order": 9
},
"link": "/forum",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"freakonomics-radio": {
"id": "freakonomics-radio",
"title": "Freakonomics Radio",
"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
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},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"officialWebsiteLink": "https://www.npr.org/series/423302056/hidden-brain",
"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
"site": "news",
"source": "npr"
},
"link": "/radio/program/latino-usa",
"subscribe": {
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Masters-of-Scale-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
"spotify": "https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"
}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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