Opponents of Measure A included Cupertino Mayor Liang-Fang Chao and a handful of former mayors and city council members, including Rishi Kumar of Saratoga and Lydia Kou of Palo Alto.
They noted that because Measure A is a general tax, the revenue can technically be spent on any county service. They also argued a sales tax would fall disproportionately on lower-income residents.
Opponents also questioned the long-term viability of the county’s health system after the Medicaid cuts. The three hospital acquisitions have ballooned county health care spending, they said, and the sales tax increase was a Band-Aid solution that sidestepped a more serious reevaluation of county health spending.
Those messages were largely drowned out by a well-funded campaign in support of Measure A. The main campaign committee raised over $2.6 million through Oct. 31, including $525,000 from the Valley Health Foundation, a nonprofit supporting the county health system.
The campaign against Measure A reported virtually no fundraising beyond a $357 loan.
In the closing weeks of the campaign, opponents accused county leaders of improperly advocating for the sales tax hike.
Kumar criticized a taxpayer-funded mailer from the county that warned residents of looming health cuts in language closely mirroring the pro-Measure A arguments. The No on Measure A also filed a complaint last week with campaign finance regulators, accusing Sheriff Bob Jonsen of improperly campaigning for the measure while wearing his uniform.
“The people have spoken and I hope the county will spend the money judiciously,” Kumar said in a statement after Tuesday’s results.
The Yes on Measure A campaign sought to project unity with the popular redistricting measure, Proposition 50.
A mailer in the final days of the campaign showed a shield inscribed with Measure A and Proposition 50 fending off an arrow labeled “Trump’s Agenda.”
“One Election, Two Ballot Measures to Protect California,” the mailer read.
KQED’s Joseph Geha contributed to this report.