Data scientists and technical experts also testified for Lyft, arguing that the disability community was so small that the company could not generate enough data to effectively serve them. The only way to do so would be for Lyft to manually dispatch drivers, almost like a taxi service.
Alsup was skeptical of that claim, as well.
"But you know, your entire company started with zero data points," he told one witness. "You're making it sound like you're mentally paralyzed and can't make a decision unless you've got a million data points." So, Alsup said, "You're exaggerating."
In her closing arguments Tuesday, Jiyun Lee, an attorney for Lyft, asked the judge, "who should bear the financial burden" of learning and experimentation to create an on-demand service for wheelchair users that has "never been done before?" Private entities shouldn't bear the burden of modifying vehicles to be wheelchair accessible, which can cost more than $20,000 per vehicle, Lee said.
Ultimately, Lee argued, the ADA says people with disabilities can ask for "reasonable" modification to make services accessible, but what disability community advocates are asking for is too much.
That burden surpasses what the ADA calls for, with "reasonable" accommodations, Lee said. In fact, she said, "that's just outright establishing a new transportation service."
Seaborn shot back that Lyft already runs wheelchair-accessible programs throughout the country, and therefore "cannot argue that something it is already doing would fundamentally alter its business, though doing so may be cost-prohibitive in our region."
While the outcome of the trial may not be known until August, Alsup had harsh words for the ride-hail company on the case writ large.
"Your business model is based on the cool people in their 20s and 30s who like to go to bars and spend money and get a ride home, the people who are fully able to walk around, and people in this part of the world who have lots of money to spend," he said.
"So you're cashing in on that model. And the people you're leaving out are these disabled people, who want to go out and have a drink every now and then too, but Lyft will not serve them. Lyft just will not serve them ... And you ought to think about how that looks, while all those cool people are going out and having their drinks and you're cashing in on that business model."
A Lyft attorney tried to interrupt him at this point, but Alsup continued, "I think Lyft's got to look into its own soul to see what's best and what looks best. This is just me talking as a citizen. As a judge, I'm going to rule according to the law, and the plaintiffs may lose on account of this, because the law is not as favorable to the plaintiffs as they seem to think."
However, Alsup said, "I'm telling you how it looks."