When Ayo Banjo arrived at UC Santa Cruz for his freshman year, he was surprised to find that only a small fraction, about 4%, of the campus population was Black. It was “stressful,” he recalls, to not see other people who looked like him on campus.
“Where’s the outreach?” Banjo, now a senior, remembers asking himself. “We’re supposed to be this diverse campus ... but as a Black student, I didn’t feel that representation.”
So Banjo got to work creating the community he was searching for. He started an NAACP chapter on campus and ran for student body president, becoming the first Black man to be elected to the position. He partnered with the Black Student Union on a mentoring program for Black students considering UC Santa Cruz to help encourage them to come to the university. And last year, he and other student leaders from across the UC founded the Pan African Student Association, a coalition of Black and African student unions that advocates for the welfare of Black students.
In rejecting Proposition 16 by a 56.1% to 43.9% margin this week, Californians effectively voted to continue the state’s ban on considering race, ethnicity and gender in public college admissions, hiring and contracting. But universities are pushing forward with other efforts to recruit and retain a diverse student body. Often, they’re led by students from underrepresented backgrounds like Banjo, who take time out from their studies to make their campuses more welcoming for other students like them. They say that even though Proposition 16 did not pass, their work will continue.
Black and Latino students are underrepresented at the University of California compared to those groups’ share of the state’s population. Statewide, many students of color enter college but don’t graduate. Among Californians who identify as Black, Latino, Native American and Pacific Islander, about half of those who attended college left without a degree, according to a 2019 report by the Campaign for College Opportunity. That’s compared with only 20% of Asian students and 32% of white students.
The University of California runs outreach programs that provide academic advising and college application assistance to high school students who are low-income, from an underrepresented group or the first in their families to attend college. High schoolers who participate in the programs are more likely than their peers to be admitted to and enroll at UC, according to the university. But since 2000, the annual budget for those programs has fallen from about $85 million in 2000 to just over $24 million.
And after California banned affirmative action at public universities with Proposition 209 in 1996 – the measure Proposition 16 would have overturned – enrollment of Black and Native American students in UC’s outreach programs fell, too. Afraid of running afoul of the law, campuses pulled back on targeted outreach to students of color, said Fabrizio Mejia, assistant vice chancellor for student equity and success at UC Berkeley.
“Back when Prop. 209 happened, I think everybody swung to the conservative. ‘We don’t want to get sued, let’s stay away from all of that,’ ” said Mejia.
But in recent years, Mejia said, campus leaders have begun to look for creative ways to support recruitment and retention through fundraising from foundations and individual donors, and working with students on fee referenda.

