Women in the state Legislature have been trying for years to eliminate California's sales taxes on diapers, tampons and other hygiene products, but were thwarted by former Gov. Jerry Brown, who twice vetoed such proposals, citing budgetary concerns.
But there's a new captain at the helm — and he's throwing his full weight behind the idea.
At a meeting with the Legislative Women's Caucus, Gov. Gavin Newsom on Tuesday announced plans to include the parent-friendly sales tax exemptions in his budget proposal for the coming fiscal year. The move would cost the state upward of $56 million a year in lost tax revenue, according to previous estimates.
But the governor's office argued that giving working families financial breathing room, particularly on items they have little choice but to purchase, is worth it. Newsom has four young kids of his own, and often mentions the influence of personal experience in his policymaking decisions.

