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The Strange Journey of the World's Worst Smell

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Andrew Masters and Allen Wittman, founders of the popular prank product Liquid Ass, are photographed outside their factory in Mills River, North Carolina on September 17, 2015. (Jeremy Raff/KQED)


This is our first real episode of The Leap, a brand spanking new podcast produced at KQED. If this is the first time you’ve heard of us, take a listen to Episode 0, which explains what we’re all about and previews some upcoming stories.

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Today’s story is about a very bad smell: the smell of butt crack with a hint of dead animals, to quote its inventors. Is it actually the world’s worst smell? Hard to say for certain, but it’s gotta be up there.

Our first episode tells the story of how two Midwestern truck engineers staked their fortunes on this terrible smell and the unlikely leap the smell itself took, to a place we’re positive you will not see coming.

This place:

Iraqi village set, StrategicOps, San Diego.
“Iraqi village,” StrategicOps, San Diego

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It would mean the world to us (and help us convince our bosses to let us make more of these).

Also, we would love to hear about your own leaps. Maybe a romantic one? Or a leap you took that went all wrong? Call and leave us a message telling us about it. We want to hear your voice.  415-553-8422.

Thank you for listening!

Amy & Judy

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