Disneyland is toying with the idea of surge pricing, a payment system in which prices move up or down according to demand. For example, when patrons visit the park on busier days, like in summer or over Christmas, they would have to pay more for their ticket.
"I support it," said Darcy Forsell, a San Mateo urban planner and Disneyland mega-fan. "It equates supply and demand."
Forsell takes her two daughters at least five times a year. But there are moments for her when the happiest place on earth turns into one of the most miserable.
“When it gets super crowded, I just want to leave," she says. “The lines just get to be so long.”
Forsell says she’d be willing to pay more if it meant there were fewer people she’d have to compete with to get onto Space Mountain.