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Today (Dec. 14), the Federal Communications Commission \u003ca href=\"http://money.cnn.com/2017/12/14/technology/fcc-net-neutrality-vote/index.html\" target=\"_blank\" rel=\"noopener\">voted to scrap so-called net neutrality rules\u003c/a>, which prevent internet service providers like AT&T, Verizon and Comcast from speeding up or slowing down content. The vote strips Obama-era regulations, giving ISPs much greater control over how they deliver content to consumers.\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\n\u003cdiv>\u003cspan style=\"font-size: x-large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown\u003c/span>\u003c/span>\u003c/div>\n\u003cp>\u003cimg class=\"alignnone wp-image-22868\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg\" width=\"340\" height=\"122\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-800x286.jpg 800w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-768x274.jpg 768w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680.jpg 957w\" sizes=\"(max-width: 340px) 100vw, 340px\">Suggestions for nonfiction analysis, writing/discussion prompts and multimedia projects. Browse our lesson plan collection \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/11/Net-Neutrality-lesson-plan-1.pdf\" target=\"_blank\" rel=\"noopener\">Lesson Plan: Net Neutrality (PDF)\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003c/div>\n\u003cp>Under the current rules, ISPs -- those companies that maintain your broadband or wireless connections -- are required to treat every site equally and give consumers the same access to all content. That means they can’t discriminate by blocking or slowing down the loading speeds of some sites or creating \"fast lanes\" for other sites that pay extra.\u003c/p>\n\u003cp>Think of the internet as water, and the ISPs as the builders and owners of the pipes. Net neutrality essentially holds ISPs to the same standard as other public utilities, requiring that they deliver their product uniformly and indiscriminately.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Although the modern internet has always operated under net neutrality principles, it wasn’t until 2015 that the then-Democratic controlled FCC -- a five-member bipartisan agency that monitors radio, television, phone, satellite and cable services -- \u003ca href=\"https://www.nytimes.com/2015/03/13/technology/fcc-releases-net-neutrality-rules.html\" target=\"_blank\" rel=\"noopener\">voted to codify and enforce it.\u003c/a>\u003c/p>\n\u003cp>The vote reclassified wireless and broadband internet providers as “common carriers,” a designation that gave the FCC authority to regulate the industry like a public utility, in much the same way that other government agencies oversee water and power companies.\u003c/p>\n\u003cp>\"Every since the internet was created it's been organized around basic principles of openness, fairness and freedom,\" President Obama \u003ca href=\"https://www.usatoday.com/story/tech/2014/11/10/president-obama-net-neutrality-reaction/18797601/\" target=\"_blank\" rel=\"noopener\">said in a 2014 statement\u003c/a>. \"There are no gatekeepers deciding which sites you get to access. There are no toll roads on the information superhighway ... Abandoning these principles would threaten to end the internet as we know it.\"\u003c/p>\n\u003cp>But as with so many things under the Trump administration, that’s all subject to dramatic change. New FCC chairman Ajit Pai, a Trump appointee, is hell-bent on scrapping the nascent net neutrality regulations.\u003c/p>\n\u003cp>\u003cem>NOTE: The following NY Times video was produced in advance of the FCC's 2015 decision but the same concepts apply today.\u003c/em>\u003c/p>\n\u003cp>https://youtu.be/2psly3euy78\u003c/p>\n\u003cp>Although this all sounds like a big yawn fest, the decision is actually a pretty big deal, especially if you happen to use the internet for, well, just about anything (like reading this blog -- which I hope loaded quickly).\u003c/p>\n\u003cp>Net neutrality advocates worry that scrapping net neutrality rules will result in major changes to how the Internet operates in the U.S., with big online businesses paying for faster load times, squeezing out smaller players and disrupting service. Consumers could also have to pay a premium for bandwidth-heavy sites, like video streaming platforms.\u003c/p>\n\u003cp>Anticipation of the vote set off a long fight for control of the internet, in what consumer advocacy groups and other opponents have framed as a major curtailment of online free speech that will inevitably lead to less independent content and steeper rates of service. It also pits telecom titans like AT&T and Verizon, which have fought for years against such regulations, against internet giants like Google, Amazon, Facebook and Netflix, which have all benefited tremendously from a free and open internet where ISPs can't slow down their content.\u003c/p>\n\u003cp>The new rules could go into effect as early as January, although court challenges are likely.\u003c/p>\n\u003cp>\"Net neutrality is the idea that the internet should be free and open for everyone,\" Facebook CEO Mark Zuckerberg wrote, in advance of a \u003ca href=\"http://fortune.com/2017/07/12/net-neutrality-day-of-action/\">“Day of Action” \u003c/a>in July organized by tech companies to protest the FCC’s plan. \"If a service provider can block you from seeing certain content or can make you pay extra for it, that hurts all of us and we should have rules against it.\"\u003c/p>\n\u003cp>But Pai, who once served on the \u003ca href=\"https://www.fcc.gov/about/leadership/ajit-pai\" target=\"_blank\" rel=\"noopener\">legal team at Verizon\u003c/a>, argues that the current rules are unnecessary and a burdensome example of government overreach that prevent companies from expanding their broadband services and offering customers more service plans to choose from. ISPs, he adds, already adhered to the basic principles of net neutrality long before the government stepped in, and that worked just fine.\u003c/p>\n\u003cp>“The economics are simple here. The more heavily you regulate something, the less of it you’re going to get,” Pai said during a speech in April 2017.\u003c/p>\n\u003cp>“Under my proposal, the federal government will stop micromanaging the internet,” Pai added in a more recent statement. “Instead, the FCC would simply require internet service providers to be transparent about their practices so that consumers can buy the service plan that’s best for them.”\u003c/p>\n\u003cp>Under Pai's plan, ISPs could create multiple tiers of internet service, in which customers would pay different rates based on the different types of online services they want to get. Some have pointed to \u003ca href=\"http://www.independent.co.uk/life-style/gadgets-and-tech/news/net-neutrality-federal-communications-commission-fcc-us-portugal-internet-web-freedoms-netflix-a8078321.html\" target=\"_blank\" rel=\"noopener\">internet companies in Portugal\u003c/a> as a preview of what these changes might look like. Portuguese users pay a basic rate for traditional data use but have to pay more for add-ons like video streaming or messaging apps. \u003c/p>\n\u003cp>The deregulation also allows something called \"\u003ca href=\"https://www.npr.org/2017/07/12/536887872/internet-companies-plan-day-of-action-in-support-of-net-neutrality\" target=\"_blank\" rel=\"noopener\">paid prioritization\u003c/a>,\" a kind of deal where a company like Netflix could pay a service provider like Verizon for priority delivery and receive special treatment.\u003c/p>\n\u003cp>Some education advocates are also concerned that the change will be \u003ca href=\"https://www.npr.org/sections/ed/2017/12/13/570262813/how-a-deregulated-internet-could-hurt-america-s-classrooms\" target=\"_blank\" rel=\"noopener\">detrimental to students and teachers\u003c/a>, many of whom rely heavily on free internet resources in the classroom.\u003c/p>\n\u003cp>ISPs would technically be required to let consumers know if they block content or limit how fast certain sites load (known as bandwidth “throttling”), but it's unclear how obvious those notifications would be.\u003c/p>\n\u003cp>https://youtu.be/SiUV5jmfYEU\u003c/p>\n\u003cp>Defenders of net neutrality argue that an open internet is essential for innovation and \u003ca href=\"https://ww2.kqed.org/arts/2017/12/13/how-the-gutting-of-net-neutrality-would-impact-bay-area-creatives/\" target=\"_blank\" rel=\"noopener\">creativity\u003c/a>, giving startups and small companies a fighting chance and ensuring that a wide diversity of web services remains available. Sites like Netflix, they argue, never would have succeeded without it, because the cable companies controlling the delivery pipes would have \"throttled\" it to avoid competition. The absence of net neutrality, they say, will inevitably create a pay-to-play outcome, and turn telecom companies into even more powerful gatekeepers of information and entertainment.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\"We haven't actually lived in a world where fully the ISPs could block access,\" Denelle Dixon, chief legal and business officer at Mozilla, \u003ca href=\"https://www.npr.org/sections/thetwo-way/2017/11/21/565682679/fcc-unveils-plan-to-repeal-net-neutrality-rules\" target=\"_blank\" rel=\"noopener\">told NPR this summer\u003c/a> when Pai's plan began taking shape. \"This is the world we need to imagine now.\"\u003c/p>\n\n","blocks":[],"excerpt":"The days of net neutrality may be numbered. Here's what that means for the web.","status":"publish","parent":0,"modified":1513292431,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":27,"wordCount":1158},"headData":{"title":"What’s Net Neutrality and How Will the Internet Change Without It? | KQED","description":"The days of net neutrality may be numbered. Here's what that means for the web.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"What’s Net Neutrality and How Will the Internet Change Without It?","datePublished":"2017-12-14T04:00:24.000Z","dateModified":"2017-12-14T23:00:31.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"29087 https://ww2.kqed.org/lowdown/?p=29087","disqusUrl":"https://ww2.kqed.org/lowdown/2017/12/13/net-neutrality-and-the-fight-for-internet-control/","disqusTitle":"What’s Net Neutrality and How Will the Internet Change Without It?","videoEmbed":"https://youtu.be/V0X4Ogjg5MU","path":"/lowdown/29087/net-neutrality-and-the-fight-for-internet-control","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>Whether you’re heading to Amazon or your grandma’s cat grooming blog, every site and application on the internet is supposed to be delivered at the same speed.\u003c/p>\n\u003cp>But that's likely to be a thing of the past. Today (Dec. 14), the Federal Communications Commission \u003ca href=\"http://money.cnn.com/2017/12/14/technology/fcc-net-neutrality-vote/index.html\" target=\"_blank\" rel=\"noopener\">voted to scrap so-called net neutrality rules\u003c/a>, which prevent internet service providers like AT&T, Verizon and Comcast from speeding up or slowing down content. The vote strips Obama-era regulations, giving ISPs much greater control over how they deliver content to consumers.\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\n\u003cdiv>\u003cspan style=\"font-size: x-large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown\u003c/span>\u003c/span>\u003c/div>\n\u003cp>\u003cimg class=\"alignnone wp-image-22868\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg\" width=\"340\" height=\"122\" srcset=\"https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-400x143.jpg 400w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-800x286.jpg 800w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680-768x274.jpg 768w, https://ww2.kqed.org/app/uploads/sites/26/2016/07/hands-e1469568663680.jpg 957w\" sizes=\"(max-width: 340px) 100vw, 340px\">Suggestions for nonfiction analysis, writing/discussion prompts and multimedia projects. Browse our lesson plan collection \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener\">here\u003c/a>.\u003c/p>\n\u003cul>\n\u003cli>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/11/Net-Neutrality-lesson-plan-1.pdf\" target=\"_blank\" rel=\"noopener\">Lesson Plan: Net Neutrality (PDF)\u003c/a>\u003c/li>\n\u003c/ul>\n\u003c/aside>\n\u003c/div>\n\u003cp>Under the current rules, ISPs -- those companies that maintain your broadband or wireless connections -- are required to treat every site equally and give consumers the same access to all content. That means they can’t discriminate by blocking or slowing down the loading speeds of some sites or creating \"fast lanes\" for other sites that pay extra.\u003c/p>\n\u003cp>Think of the internet as water, and the ISPs as the builders and owners of the pipes. Net neutrality essentially holds ISPs to the same standard as other public utilities, requiring that they deliver their product uniformly and indiscriminately.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Although the modern internet has always operated under net neutrality principles, it wasn’t until 2015 that the then-Democratic controlled FCC -- a five-member bipartisan agency that monitors radio, television, phone, satellite and cable services -- \u003ca href=\"https://www.nytimes.com/2015/03/13/technology/fcc-releases-net-neutrality-rules.html\" target=\"_blank\" rel=\"noopener\">voted to codify and enforce it.\u003c/a>\u003c/p>\n\u003cp>The vote reclassified wireless and broadband internet providers as “common carriers,” a designation that gave the FCC authority to regulate the industry like a public utility, in much the same way that other government agencies oversee water and power companies.\u003c/p>\n\u003cp>\"Every since the internet was created it's been organized around basic principles of openness, fairness and freedom,\" President Obama \u003ca href=\"https://www.usatoday.com/story/tech/2014/11/10/president-obama-net-neutrality-reaction/18797601/\" target=\"_blank\" rel=\"noopener\">said in a 2014 statement\u003c/a>. \"There are no gatekeepers deciding which sites you get to access. There are no toll roads on the information superhighway ... Abandoning these principles would threaten to end the internet as we know it.\"\u003c/p>\n\u003cp>But as with so many things under the Trump administration, that’s all subject to dramatic change. New FCC chairman Ajit Pai, a Trump appointee, is hell-bent on scrapping the nascent net neutrality regulations.\u003c/p>\n\u003cp>\u003cem>NOTE: The following NY Times video was produced in advance of the FCC's 2015 decision but the same concepts apply today.\u003c/em>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/2psly3euy78'\n title='//www.youtube.com/embed/2psly3euy78'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Although this all sounds like a big yawn fest, the decision is actually a pretty big deal, especially if you happen to use the internet for, well, just about anything (like reading this blog -- which I hope loaded quickly).\u003c/p>\n\u003cp>Net neutrality advocates worry that scrapping net neutrality rules will result in major changes to how the Internet operates in the U.S., with big online businesses paying for faster load times, squeezing out smaller players and disrupting service. Consumers could also have to pay a premium for bandwidth-heavy sites, like video streaming platforms.\u003c/p>\n\u003cp>Anticipation of the vote set off a long fight for control of the internet, in what consumer advocacy groups and other opponents have framed as a major curtailment of online free speech that will inevitably lead to less independent content and steeper rates of service. It also pits telecom titans like AT&T and Verizon, which have fought for years against such regulations, against internet giants like Google, Amazon, Facebook and Netflix, which have all benefited tremendously from a free and open internet where ISPs can't slow down their content.\u003c/p>\n\u003cp>The new rules could go into effect as early as January, although court challenges are likely.\u003c/p>\n\u003cp>\"Net neutrality is the idea that the internet should be free and open for everyone,\" Facebook CEO Mark Zuckerberg wrote, in advance of a \u003ca href=\"http://fortune.com/2017/07/12/net-neutrality-day-of-action/\">“Day of Action” \u003c/a>in July organized by tech companies to protest the FCC’s plan. \"If a service provider can block you from seeing certain content or can make you pay extra for it, that hurts all of us and we should have rules against it.\"\u003c/p>\n\u003cp>But Pai, who once served on the \u003ca href=\"https://www.fcc.gov/about/leadership/ajit-pai\" target=\"_blank\" rel=\"noopener\">legal team at Verizon\u003c/a>, argues that the current rules are unnecessary and a burdensome example of government overreach that prevent companies from expanding their broadband services and offering customers more service plans to choose from. ISPs, he adds, already adhered to the basic principles of net neutrality long before the government stepped in, and that worked just fine.\u003c/p>\n\u003cp>“The economics are simple here. The more heavily you regulate something, the less of it you’re going to get,” Pai said during a speech in April 2017.\u003c/p>\n\u003cp>“Under my proposal, the federal government will stop micromanaging the internet,” Pai added in a more recent statement. “Instead, the FCC would simply require internet service providers to be transparent about their practices so that consumers can buy the service plan that’s best for them.”\u003c/p>\n\u003cp>Under Pai's plan, ISPs could create multiple tiers of internet service, in which customers would pay different rates based on the different types of online services they want to get. Some have pointed to \u003ca href=\"http://www.independent.co.uk/life-style/gadgets-and-tech/news/net-neutrality-federal-communications-commission-fcc-us-portugal-internet-web-freedoms-netflix-a8078321.html\" target=\"_blank\" rel=\"noopener\">internet companies in Portugal\u003c/a> as a preview of what these changes might look like. Portuguese users pay a basic rate for traditional data use but have to pay more for add-ons like video streaming or messaging apps. \u003c/p>\n\u003cp>The deregulation also allows something called \"\u003ca href=\"https://www.npr.org/2017/07/12/536887872/internet-companies-plan-day-of-action-in-support-of-net-neutrality\" target=\"_blank\" rel=\"noopener\">paid prioritization\u003c/a>,\" a kind of deal where a company like Netflix could pay a service provider like Verizon for priority delivery and receive special treatment.\u003c/p>\n\u003cp>Some education advocates are also concerned that the change will be \u003ca href=\"https://www.npr.org/sections/ed/2017/12/13/570262813/how-a-deregulated-internet-could-hurt-america-s-classrooms\" target=\"_blank\" rel=\"noopener\">detrimental to students and teachers\u003c/a>, many of whom rely heavily on free internet resources in the classroom.\u003c/p>\n\u003cp>ISPs would technically be required to let consumers know if they block content or limit how fast certain sites load (known as bandwidth “throttling”), but it's unclear how obvious those notifications would be.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/SiUV5jmfYEU'\n title='//www.youtube.com/embed/SiUV5jmfYEU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Defenders of net neutrality argue that an open internet is essential for innovation and \u003ca href=\"https://ww2.kqed.org/arts/2017/12/13/how-the-gutting-of-net-neutrality-would-impact-bay-area-creatives/\" target=\"_blank\" rel=\"noopener\">creativity\u003c/a>, giving startups and small companies a fighting chance and ensuring that a wide diversity of web services remains available. Sites like Netflix, they argue, never would have succeeded without it, because the cable companies controlling the delivery pipes would have \"throttled\" it to avoid competition. The absence of net neutrality, they say, will inevitably create a pay-to-play outcome, and turn telecom companies into even more powerful gatekeepers of information and entertainment.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"floatright"},"numeric":["floatright"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\"We haven't actually lived in a world where fully the ISPs could block access,\" Denelle Dixon, chief legal and business officer at Mozilla, \u003ca href=\"https://www.npr.org/sections/thetwo-way/2017/11/21/565682679/fcc-unveils-plan-to-repeal-net-neutrality-rules\" target=\"_blank\" rel=\"noopener\">told NPR this summer\u003c/a> when Pai's plan began taking shape. \"This is the world we need to imagine now.\"\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/29087/net-neutrality-and-the-fight-for-internet-control","authors":["1263"],"categories":["lowdown_2399","lowdown_1","lowdown_2401"],"tags":["lowdown_2337","lowdown_586"],"featImg":"lowdown_29093","label":"lowdown"},"lowdown_29130":{"type":"posts","id":"lowdown_29130","meta":{"index":"posts_1591205157","site":"lowdown","id":"29130","score":null,"sort":[1512629919000]},"guestAuthors":[],"slug":"profiling-a-brief-history-of-being-identified","title":"Profiled: A Brief History of Identification (Interactive Timeline and Lesson Plan)","publishDate":1512629919,"format":"video","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>Smile! ‘Cause we can all see you.\u003c/p>\n\u003cp>Once the stuff of science fiction, facial recognition technology is increasingly creeping into our everyday lives. Facebook and Google use it for auto-tagging photos. Snapchat uses it to create silly filters. And Apple’s new iPhone X lets users actually unlock their phones with their faces.\u003c/p>\n\u003cp>But, as the latest \u003ca href=\"https://www.youtube.com/abovethenoise?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">Above the Noise\u003c/a> video explains, the technology is also being used by governments and companies in an effort to learn as much about you as possible. In the U.S., there are an estimated 60 million surveillance cameras, which means there’s a pretty good chance that our faces are being digitally captured every time we step outside.\u003c/p>\n\u003cp>In many U.S. airports, facial scans are regularly checked against photos stored in police databases. In fact, if you’re an adult in the U.S., there's a 50 percent chance your photo is stored in a police database somewhere, even if you’ve never been arrested or charged with a crime.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">As Jennifer Tucker, a history professor at Wesleyan University, wrote in a 2014 \u003c/span>\u003ca href=\"https://www.bostonglobe.com/ideas/2014/11/23/facial-recognition-technology-goes-way-back/CkWaxzozvFcveQ7kvdLHGI/story.html\">\u003cspan style=\"font-weight: 400;\">Boston Globe\u003c/span>\u003c/a> article\u003cspan style=\"font-weight: 400;\">:\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“There’s something unsettling about the notion that the government is actively trying to recognize its citizens by face: It suggests that the simple liberty of going out in public anonymously could become a thing of the past.”\u003c/span>\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\n\u003ch4>\u003cspan style=\"font-size: x-large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown and Above the Noise\u003c/span>\u003c/span>\u003cimg class=\"wp-image-28023 alignnone\" src=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/08/hands.png\" width=\"600\" height=\"100\">\u003c/h4>\n\u003cdiv>\n\u003cp>\u003cspan style=\"font-size: large;\">Ideas for analysis, discussion and multimedia projects. Browse our \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener noreferrer\">lesson archive here\u003c/a>.\u003c/span>\u003c/p>\n\u003c/div>\n\u003cp>\u003cstrong>Read-Think-Respond:\u003c/strong> What concerns do you have with facial recognition technology? \u003cspan style=\"font-size: medium;\">\u003cem>[\u003ca href=\"#unique-identifier1\">comment here\u003c/a>]\u003c/em>\u003c/span>\u003c/p>\n\u003cp>\u003cstrong>Teach\u003c/strong>: \u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/12/Facial-Recognition-lesson-plan-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">An original lesson plan \u003c/a>\u003cem>and \u003c/em>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/12/Source-List_-Facial-Recognition-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">list of sources\u003c/a> for introducing the topic of facial recognition in the classroom.\u003c/p>\n\u003c/aside>\n\u003c/div>\n\u003cp>Facial recognition has repeatedly come under fire from privacy advocates who worry it gives the government -- and increasingly, private companies -- access to reams of personal information without offering any chance to opt out.\u003c/p>\n\u003cp>In a 2012 U.S. Senate hearing on the emerging technology, an attorney for the Electronic Frontier Foundation, an online privacy group, testified that “Americans cannot participate in society without exposing their faces to public view.” And even Eric Schmidt, executive chairman of Google (a key player in the development of commercial-use facial recognition technologies), admitted that he finds the technology somewhat “creepy.”\u003c/p>\n\u003cp>But facial recognition, Tucker notes, is just the latest chapter in a nearly 200-year history of law enforcement agencies trying to identify and generally keep track of real and perceived wrongdoers.\u003c/p>\n\u003cp>Most emerging identification technologies, she said, were also considered invasive, prompting similar privacy concerns. But ultimately, most of those technologies were accepted as necessary tools for security.\u003c/p>\n\u003cp>“The belief that crime can be defeated through technological means propels innovations in the field ever onward,” she said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Scroll through this interactive timeline of various law enforcement-related identification technologies, once considered cutting edge and controversial, that have emerged since the mid-1800s.\u003c/p>\n\u003cdiv class=\"fullWidthWrapper\">\n\u003cdiv class=\"withMargin\">\u003ciframe src=\"https://cdn.knightlab.com/libs/timeline3/latest/embed/index.html?source=1keI0Bq-07ujDn7Pf1qZgVnlDwjz-hWJuIt57i1WPAQ0&font=Default&lang=en&initial_zoom=2&height=650\" width=\"1200\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003c/iframe>\u003c/div>\n\u003c/div>\n\n","blocks":[],"excerpt":"Facial recognition is just the newest chapter in a 200-year history of law enforcement agencies trying to identify and generally keep track of bad guys. \r\n","status":"publish","parent":0,"modified":1521831312,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":true,"iframeSrcs":["https://cdn.knightlab.com/libs/timeline3/latest/embed/index.html"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":18,"wordCount":495},"headData":{"title":"Profiled: A Brief History of Identification (Interactive Timeline and Lesson Plan) | KQED","description":"Facial recognition is just the newest chapter in a 200-year history of law enforcement agencies trying to identify and generally keep track of bad guys. \r\n","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Profiled: A Brief History of Identification (Interactive Timeline and Lesson Plan)","datePublished":"2017-12-07T06:58:39.000Z","dateModified":"2018-03-23T18:55:12.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"29130 https://ww2.kqed.org/lowdown/?p=29130","disqusUrl":"https://ww2.kqed.org/lowdown/2017/12/06/profiling-a-brief-history-of-being-identified/","disqusTitle":"Profiled: A Brief History of Identification (Interactive Timeline and Lesson Plan)","videoEmbed":"https://youtu.be/f5qgOqNQ7zY","path":"/lowdown/29130/profiling-a-brief-history-of-being-identified","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!--more-->\u003c/p>\n\u003cp>Smile! ‘Cause we can all see you.\u003c/p>\n\u003cp>Once the stuff of science fiction, facial recognition technology is increasingly creeping into our everyday lives. Facebook and Google use it for auto-tagging photos. Snapchat uses it to create silly filters. And Apple’s new iPhone X lets users actually unlock their phones with their faces.\u003c/p>\n\u003cp>But, as the latest \u003ca href=\"https://www.youtube.com/abovethenoise?sub_confirmation=1\" target=\"_blank\" rel=\"noopener\">Above the Noise\u003c/a> video explains, the technology is also being used by governments and companies in an effort to learn as much about you as possible. In the U.S., there are an estimated 60 million surveillance cameras, which means there’s a pretty good chance that our faces are being digitally captured every time we step outside.\u003c/p>\n\u003cp>In many U.S. airports, facial scans are regularly checked against photos stored in police databases. In fact, if you’re an adult in the U.S., there's a 50 percent chance your photo is stored in a police database somewhere, even if you’ve never been arrested or charged with a crime.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">As Jennifer Tucker, a history professor at Wesleyan University, wrote in a 2014 \u003c/span>\u003ca href=\"https://www.bostonglobe.com/ideas/2014/11/23/facial-recognition-technology-goes-way-back/CkWaxzozvFcveQ7kvdLHGI/story.html\">\u003cspan style=\"font-weight: 400;\">Boston Globe\u003c/span>\u003c/a> article\u003cspan style=\"font-weight: 400;\">:\u003c/span>\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400;\">“There’s something unsettling about the notion that the government is actively trying to recognize its citizens by face: It suggests that the simple liberty of going out in public anonymously could become a thing of the past.”\u003c/span>\u003c/p>\n\u003cdiv>\n\u003caside class=\"alignright\">\n\u003ch4>\u003cspan style=\"font-size: x-large;\">\u003cspan style=\"color: #993300;\">Teach with the Lowdown and Above the Noise\u003c/span>\u003c/span>\u003cimg class=\"wp-image-28023 alignnone\" src=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/08/hands.png\" width=\"600\" height=\"100\">\u003c/h4>\n\u003cdiv>\n\u003cp>\u003cspan style=\"font-size: large;\">Ideas for analysis, discussion and multimedia projects. Browse our \u003ca href=\"https://ww2.kqed.org/lowdown/category/lesson-plans-and-guides/\" target=\"_blank\" rel=\"noopener noreferrer\">lesson archive here\u003c/a>.\u003c/span>\u003c/p>\n\u003c/div>\n\u003cp>\u003cstrong>Read-Think-Respond:\u003c/strong> What concerns do you have with facial recognition technology? \u003cspan style=\"font-size: medium;\">\u003cem>[\u003ca href=\"#unique-identifier1\">comment here\u003c/a>]\u003c/em>\u003c/span>\u003c/p>\n\u003cp>\u003cstrong>Teach\u003c/strong>: \u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/12/Facial-Recognition-lesson-plan-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">An original lesson plan \u003c/a>\u003cem>and \u003c/em>\u003ca href=\"https://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2017/12/Source-List_-Facial-Recognition-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">list of sources\u003c/a> for introducing the topic of facial recognition in the classroom.\u003c/p>\n\u003c/aside>\n\u003c/div>\n\u003cp>Facial recognition has repeatedly come under fire from privacy advocates who worry it gives the government -- and increasingly, private companies -- access to reams of personal information without offering any chance to opt out.\u003c/p>\n\u003cp>In a 2012 U.S. Senate hearing on the emerging technology, an attorney for the Electronic Frontier Foundation, an online privacy group, testified that “Americans cannot participate in society without exposing their faces to public view.” And even Eric Schmidt, executive chairman of Google (a key player in the development of commercial-use facial recognition technologies), admitted that he finds the technology somewhat “creepy.”\u003c/p>\n\u003cp>But facial recognition, Tucker notes, is just the latest chapter in a nearly 200-year history of law enforcement agencies trying to identify and generally keep track of real and perceived wrongdoers.\u003c/p>\n\u003cp>Most emerging identification technologies, she said, were also considered invasive, prompting similar privacy concerns. But ultimately, most of those technologies were accepted as necessary tools for security.\u003c/p>\n\u003cp>“The belief that crime can be defeated through technological means propels innovations in the field ever onward,” she said.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Scroll through this interactive timeline of various law enforcement-related identification technologies, once considered cutting edge and controversial, that have emerged since the mid-1800s.\u003c/p>\n\u003cdiv class=\"fullWidthWrapper\">\n\u003cdiv class=\"withMargin\">\u003ciframe src=\"https://cdn.knightlab.com/libs/timeline3/latest/embed/index.html?source=1keI0Bq-07ujDn7Pf1qZgVnlDwjz-hWJuIt57i1WPAQ0&font=Default&lang=en&initial_zoom=2&height=650\" width=\"1200\" height=\"800\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\">\u003c/iframe>\u003c/div>\n\u003c/div>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/29130/profiling-a-brief-history-of-being-identified","authors":["1263"],"categories":["lowdown_2399","lowdown_2401"],"tags":["lowdown_2638","lowdown_2337"],"featImg":"lowdown_29148","label":"lowdown"},"lowdown_16397":{"type":"posts","id":"lowdown_16397","meta":{"index":"posts_1591205157","site":"lowdown","id":"16397","score":null,"sort":[1425008908000]},"guestAuthors":[],"slug":"whats-the-deal-with-net-neutrality-and-why-should-you-care","title":"What You Need to Know about Net Neutrality","publishDate":1425008908,"format":"aside","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cp>http://www.youtube.com/embed/2psly3euy78\u003cbr>\nThe Federal Communications Commission ruled today that Internet service and wireless providers are not allowed to slow down the speed of certain websites or create \"fast lanes\" for other sites that pay extra. Providers also can't flat-out block access to certain services.\u003c!--more-->\u003c/p>\n\u003cp>In their 3-2 vote, the FCC decided that the Web should be regulated similarly to a public utility -- much like phone companies -- in an effort to ensure equal access for consumers and fair competition for website operators. That means Internet service providers (ISPs), who have gone largely unregulated since the dawn of the Web, will now have to follow a standard set of rules on privacy, transparency and nondiscrimination.\u003c/p>\n\u003cp>The vote is a victory for advocates of \"net neutrality,\" which basically ensures that the Internet remains an equal playing field. Web traffic has been, and should continue to be treated equally, they say, free of manipulation by ISPs who might be inclined to favor some businesses over others by slowing down or speeding up specific content. Some of the biggest supporters are Silicon Valley giants like Google and Facebook who argue that it's essential for giving start-ups and small companies a fighting chance. Its absence, they charge, would inevitably create a pay-to-play outcome, favoring the big guys and limiting Web innovation and the diversity of services available to users.\u003c/p>\n\u003cp>But opponents -- mainly big service providers like Verizon and Comcast -- claim the decision is a clear case of unnecessary government overreach that will result in increased operational costs and higher taxes and fees for consumers.\u003c/p>\n\u003cp>Although this all sounds like a big yawn fest, the decision is actually a pretty big deal, especially if you happen to use the Internet for, well, anything (like reading this blog -- which I hope loaded quickly). Not only does it mark the government's most significant intervention into the affairs of Internet providers, it means that the operations of the Web will, for now, remain largely as they've been. And that means you can rest assured that Grandma's cat grooming blog will load at exactly the same connection speed as that of Amazon.com.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more, take a look at \u003ca href=\"http://www.washingtonpost.com/blogs/the-switch/wp/2015/02/26/your-guide-to-net-neutrality-everything-you-need-to-know-about-todays-fcc-vote/\" target=\"_blank\">this straightforward explainer\u003c/a> from the Washington Post.\u003c/p>\n\u003cfigure id=\"attachment_16402\" class=\"wp-caption alignleft\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/02/chartoftheday_2255_Netflix_Comcast_Deal_n.jpg\">\u003cimg class=\"wp-image-16402 size-large\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/02/chartoftheday_2255_Netflix_Comcast_Deal_n-640x456.jpg\" alt=\"This chart shows how Netflix connection speeds of Comcast subscribers have improved dramatically since the two companies struck a deal allowing Netflix direct access to Comcast's broadband network. \" width=\"640\" height=\"456\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This chart shows the significant increase in Netflix connection speeds for Comcast subscribers since the two companies struck a deal last February allowing Netflix direct access to Comcast's broadband network.\u003c/figcaption>\u003c/figure>\n\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432175875,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":7,"wordCount":414},"headData":{"title":"What You Need to Know about Net Neutrality | KQED","description":"http://www.youtube.com/embed/2psly3euy78 The Federal Communications Commission ruled today that Internet service and wireless providers are not allowed to slow down the speed of certain websites or create "fast lanes" for other sites that pay extra. Providers also can't flat-out block access to certain services.","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"What You Need to Know about Net Neutrality","datePublished":"2015-02-27T03:48:28.000Z","dateModified":"2015-05-21T02:37:55.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"16397 http://blogs.kqed.org/lowdown/?p=16397","disqusUrl":"https://ww2.kqed.org/lowdown/2015/02/26/whats-the-deal-with-net-neutrality-and-why-should-you-care/","disqusTitle":"What You Need to Know about Net Neutrality","path":"/lowdown/16397/whats-the-deal-with-net-neutrality-and-why-should-you-care","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>http://www.youtube.com/embed/2psly3euy78\u003cbr>\nThe Federal Communications Commission ruled today that Internet service and wireless providers are not allowed to slow down the speed of certain websites or create \"fast lanes\" for other sites that pay extra. Providers also can't flat-out block access to certain services.\u003c!--more-->\u003c/p>\n\u003cp>In their 3-2 vote, the FCC decided that the Web should be regulated similarly to a public utility -- much like phone companies -- in an effort to ensure equal access for consumers and fair competition for website operators. That means Internet service providers (ISPs), who have gone largely unregulated since the dawn of the Web, will now have to follow a standard set of rules on privacy, transparency and nondiscrimination.\u003c/p>\n\u003cp>The vote is a victory for advocates of \"net neutrality,\" which basically ensures that the Internet remains an equal playing field. Web traffic has been, and should continue to be treated equally, they say, free of manipulation by ISPs who might be inclined to favor some businesses over others by slowing down or speeding up specific content. Some of the biggest supporters are Silicon Valley giants like Google and Facebook who argue that it's essential for giving start-ups and small companies a fighting chance. Its absence, they charge, would inevitably create a pay-to-play outcome, favoring the big guys and limiting Web innovation and the diversity of services available to users.\u003c/p>\n\u003cp>But opponents -- mainly big service providers like Verizon and Comcast -- claim the decision is a clear case of unnecessary government overreach that will result in increased operational costs and higher taxes and fees for consumers.\u003c/p>\n\u003cp>Although this all sounds like a big yawn fest, the decision is actually a pretty big deal, especially if you happen to use the Internet for, well, anything (like reading this blog -- which I hope loaded quickly). Not only does it mark the government's most significant intervention into the affairs of Internet providers, it means that the operations of the Web will, for now, remain largely as they've been. And that means you can rest assured that Grandma's cat grooming blog will load at exactly the same connection speed as that of Amazon.com.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>For more, take a look at \u003ca href=\"http://www.washingtonpost.com/blogs/the-switch/wp/2015/02/26/your-guide-to-net-neutrality-everything-you-need-to-know-about-todays-fcc-vote/\" target=\"_blank\">this straightforward explainer\u003c/a> from the Washington Post.\u003c/p>\n\u003cfigure id=\"attachment_16402\" class=\"wp-caption alignleft\" style=\"max-width: 640px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/02/chartoftheday_2255_Netflix_Comcast_Deal_n.jpg\">\u003cimg class=\"wp-image-16402 size-large\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2015/02/chartoftheday_2255_Netflix_Comcast_Deal_n-640x456.jpg\" alt=\"This chart shows how Netflix connection speeds of Comcast subscribers have improved dramatically since the two companies struck a deal allowing Netflix direct access to Comcast's broadband network. \" width=\"640\" height=\"456\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">This chart shows the significant increase in Netflix connection speeds for Comcast subscribers since the two companies struck a deal last February allowing Netflix direct access to Comcast's broadband network.\u003c/figcaption>\u003c/figure>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/16397/whats-the-deal-with-net-neutrality-and-why-should-you-care","authors":["1263"],"categories":["lowdown_1","lowdown_2401"],"tags":["lowdown_586"],"featImg":"lowdown_17889","label":"lowdown"},"lowdown_10455":{"type":"posts","id":"lowdown_10455","meta":{"index":"posts_1591205157","site":"lowdown","id":"10455","score":null,"sort":[1384009249000]},"guestAuthors":[],"slug":"infogrphic-what-is-an-ipo-anyway-explained-in-a-little-over-140-characters","title":"Infographic: What's An IPO Anyway?","publishDate":1384009249,"format":"aside","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cfigure id=\"attachment_10456\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/NYSE_IPO_infographic_1275x715.jpg\">\u003cimg class=\"size-medium wp-image-10456 \" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/NYSE_IPO_infographic_1275x715-300x168.jpg\" alt=\"NYSE\" width=\"300\" height=\"168\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NYSE\u003c/figcaption>\u003c/figure>\n\u003cp>In case you've been hiding out in a cave this week (one without a dependable wireless connection, that is), you've probably heard that Twitter has gone public.\u003c/p>\n\u003cp>The microblogging platform that took the world by storm less than eight years ago, now has more than 100 million daily active users worldwide and is valued at close to $13 billion. In September, the company filed for its Initial Public Offering (IPO). And on Thursday, amid much fanfare, Twitter's stock began trading on the New York Stock Exchange under the ticker symbol TWTR, with shares initially priced at $26 a pop.\u003c!--more-->\u003c/p>\n\u003cp>Ok, so what does all this mean? To help demystify the IPO process, the NYSE made this nifty little cartoon, at right. Click on it to view full-size version. If questions still arise, see the text explainer below.\u003c/p>\n\u003ch4>What’s the difference between public and private companies (and how do IPOs fit into that)?\u003c/h4>\n\u003cp>The vast majority of fledgling companies need start-up funds, and that generally comes in the form of investments and loans. Private companies rely, not surprisingly, on private investments. Most of that usually comes bank loans or from businesses called venture capital firms that invest in companies and make money on their returns if the companies end up doing well (or, conversely, lose out if the company flops).\u003c/p>\n\u003cp>A private company may decide to go public if it wants more investment capital to expand its business. To do so, it files for an IPO – an Initial Public Offering. The company is essentially divided equally into tiny little units (stocks) and each unit is given a monetary value based on how much the company is estimated to be worth upon filing.. Outside investors are then allowed to purchase various quantities of shares through the stock market. Whoever buys any portion of stock in the company becomes a stockholder, meaning that individual investors stand to make money if the company does well, or lose money if it doesn't.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>If it sounds a lot like gambling, that's because it is (minus the green felt card table).\u003c/p>\n\u003ch4>What happens at the stock market?\u003c/h4>\n\u003cp>The stock market is the place where shares of public companies are bought and sold by investors. Investors decide which companies to buy stock from and how many individual shares of stock to purchase. The smartest investors generally identify relatively new companies with a lot of potential that are not yet worth all that much, and whose stock value is therefore still low.\u003c/p>\n\u003cfigure id=\"attachment_10462\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/131105_IPO_Mashable.jpg\">\u003cimg class=\"size-medium wp-image-10462 \" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/131105_IPO_Mashable-300x213.jpg\" alt=\"131105_IPO_Mashable\" width=\"300\" height=\"213\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Statistica\u003c/figcaption>\u003c/figure>\n\u003cp>A good example: Amazon. When the company first went public in 1997, its initial stock prices was, of course, exponentially lower than it is now. So those who bought in early ended up doing quite well for themselves in the long run. In fact, the site \u003ca href=\"http://www.statista.com/topics/1272/ipos/chart/1602/internet-ipos/\" target=\"_blank\">Statista \u003c/a>estimates that $1,000 investment in Amazon when it first went public would be worth close to $240,000 today.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Darn!\u003c/p>\n\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432176805,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":11,"wordCount":500},"headData":{"title":"Infographic: What's An IPO Anyway? | KQED","description":"In case you've been hiding out in a cave this week (one without a dependable wireless connection, that is), you've probably heard that Twitter has gone public. The microblogging platform that took the world by storm less than eight years ago, now has more than 100 million daily active users worldwide and is valued at close","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Infographic: What's An IPO Anyway?","datePublished":"2013-11-09T15:00:49.000Z","dateModified":"2015-05-21T02:53:25.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"10455 http://blogs.kqed.org/lowdown/?p=10455","disqusUrl":"https://ww2.kqed.org/lowdown/2013/11/09/infogrphic-what-is-an-ipo-anyway-explained-in-a-little-over-140-characters/","disqusTitle":"Infographic: What's An IPO Anyway?","customPermalink":"2013/11/07/10455/","path":"/lowdown/10455/infogrphic-what-is-an-ipo-anyway-explained-in-a-little-over-140-characters","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_10456\" class=\"wp-caption alignleft\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/NYSE_IPO_infographic_1275x715.jpg\">\u003cimg class=\"size-medium wp-image-10456 \" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/NYSE_IPO_infographic_1275x715-300x168.jpg\" alt=\"NYSE\" width=\"300\" height=\"168\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">NYSE\u003c/figcaption>\u003c/figure>\n\u003cp>In case you've been hiding out in a cave this week (one without a dependable wireless connection, that is), you've probably heard that Twitter has gone public.\u003c/p>\n\u003cp>The microblogging platform that took the world by storm less than eight years ago, now has more than 100 million daily active users worldwide and is valued at close to $13 billion. In September, the company filed for its Initial Public Offering (IPO). And on Thursday, amid much fanfare, Twitter's stock began trading on the New York Stock Exchange under the ticker symbol TWTR, with shares initially priced at $26 a pop.\u003c!--more-->\u003c/p>\n\u003cp>Ok, so what does all this mean? To help demystify the IPO process, the NYSE made this nifty little cartoon, at right. Click on it to view full-size version. If questions still arise, see the text explainer below.\u003c/p>\n\u003ch4>What’s the difference between public and private companies (and how do IPOs fit into that)?\u003c/h4>\n\u003cp>The vast majority of fledgling companies need start-up funds, and that generally comes in the form of investments and loans. Private companies rely, not surprisingly, on private investments. Most of that usually comes bank loans or from businesses called venture capital firms that invest in companies and make money on their returns if the companies end up doing well (or, conversely, lose out if the company flops).\u003c/p>\n\u003cp>A private company may decide to go public if it wants more investment capital to expand its business. To do so, it files for an IPO – an Initial Public Offering. The company is essentially divided equally into tiny little units (stocks) and each unit is given a monetary value based on how much the company is estimated to be worth upon filing.. Outside investors are then allowed to purchase various quantities of shares through the stock market. Whoever buys any portion of stock in the company becomes a stockholder, meaning that individual investors stand to make money if the company does well, or lose money if it doesn't.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>If it sounds a lot like gambling, that's because it is (minus the green felt card table).\u003c/p>\n\u003ch4>What happens at the stock market?\u003c/h4>\n\u003cp>The stock market is the place where shares of public companies are bought and sold by investors. Investors decide which companies to buy stock from and how many individual shares of stock to purchase. The smartest investors generally identify relatively new companies with a lot of potential that are not yet worth all that much, and whose stock value is therefore still low.\u003c/p>\n\u003cfigure id=\"attachment_10462\" class=\"wp-caption alignright\" style=\"max-width: 300px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/131105_IPO_Mashable.jpg\">\u003cimg class=\"size-medium wp-image-10462 \" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2013/11/131105_IPO_Mashable-300x213.jpg\" alt=\"131105_IPO_Mashable\" width=\"300\" height=\"213\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Statistica\u003c/figcaption>\u003c/figure>\n\u003cp>A good example: Amazon. When the company first went public in 1997, its initial stock prices was, of course, exponentially lower than it is now. So those who bought in early ended up doing quite well for themselves in the long run. In fact, the site \u003ca href=\"http://www.statista.com/topics/1272/ipos/chart/1602/internet-ipos/\" target=\"_blank\">Statista \u003c/a>estimates that $1,000 investment in Amazon when it first went public would be worth close to $240,000 today.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>Darn!\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/10455/infogrphic-what-is-an-ipo-anyway-explained-in-a-little-over-140-characters","authors":["1263"],"categories":["lowdown_256","lowdown_457","lowdown_2401"],"tags":["lowdown_87","lowdown_88","lowdown_94"],"featImg":"lowdown_10475","label":"lowdown"},"lowdown_1331":{"type":"posts","id":"lowdown_1331","meta":{"index":"posts_1591205157","site":"lowdown","id":"1331","score":null,"sort":[1333496883000]},"guestAuthors":[],"slug":"howd-we-get-here-a-history-of-social-media","title":"A Brief History of Social Media (in just over 140 characters)","publishDate":1333496883,"format":"aside","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe style=\"border-width: 0pt\" src=\"http://www.tiki-toki.com/timeline/embed/29314/2969983823/\" width=\"600\" height=\"480\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"http://www.tiki-toki.com/timeline/entry/29314/A-Brief-History-of-Social-Media/\" target=\"_blank\">View full-screen version\u003c/a>\u003c!--more-->\u003c/p>\n\u003cp>In February 2012, Facebook announced that it was filing for an IPO. The company, launched out of a college student's dorm room just 8 years before then, is now estimated to be worth somewhere between $75 billion and $100 billion.\u003c/p>\n\u003cp>Despite the large impact it has on so many of our lives, it’s important to remember how new social media really is. How did it become a multibillion dollar industry so fast? Scroll through the timeline to learn the short of a very big idea.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432177225,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":true,"iframeSrcs":["http://www.tiki-toki.com/timeline/embed/29314/2969983823/"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":6,"wordCount":94},"headData":{"title":"A Brief History of Social Media (in just over 140 characters) | KQED","description":"View full-screen version","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"A Brief History of Social Media (in just over 140 characters)","datePublished":"2012-04-03T23:48:03.000Z","dateModified":"2015-05-21T03:00:25.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"1331 http://blogs.kqed.org/lowdown/?p=1331","disqusUrl":"https://ww2.kqed.org/lowdown/2012/04/03/howd-we-get-here-a-history-of-social-media/","disqusTitle":"A Brief History of Social Media (in just over 140 characters)","path":"/lowdown/1331/howd-we-get-here-a-history-of-social-media","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe style=\"border-width: 0pt\" src=\"http://www.tiki-toki.com/timeline/embed/29314/2969983823/\" width=\"600\" height=\"480\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>\u003ca href=\"http://www.tiki-toki.com/timeline/entry/29314/A-Brief-History-of-Social-Media/\" target=\"_blank\">View full-screen version\u003c/a>\u003c!--more-->\u003c/p>\n\u003cp>In February 2012, Facebook announced that it was filing for an IPO. The company, launched out of a college student's dorm room just 8 years before then, is now estimated to be worth somewhere between $75 billion and $100 billion.\u003c/p>\n\u003cp>Despite the large impact it has on so many of our lives, it’s important to remember how new social media really is. How did it become a multibillion dollar industry so fast? Scroll through the timeline to learn the short of a very big idea.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/1331/howd-we-get-here-a-history-of-social-media","authors":["7343"],"categories":["lowdown_256","lowdown_2363","lowdown_2401"],"tags":["lowdown_281","lowdown_89","lowdown_93","lowdown_97","lowdown_94"],"featImg":"lowdown_17901","label":"lowdown"},"lowdown_17893":{"type":"posts","id":"lowdown_17893","meta":{"index":"posts_1591205157","site":"lowdown","id":"17893","score":null,"sort":[1332297676000]},"guestAuthors":[],"slug":"the-facebook-effect-downloadable-lesson-plan","title":"Lesson Plan: The Facebook Effect","publishDate":1332297676,"format":"aside","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cp>\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/News_Education_facebook_edguide-R1.pdf\" target=\"_blank\">Download PDF\u003c/a>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe class=\"scribd_iframe_embed\" src=\"https://www.scribd.com/embeds/266290415/content?start_page=1&view_mode=scroll&show_recommendations=true\" data-auto-height=\"false\" data-aspect-ratio=\"undefined\" scrolling=\"no\" id=\"doc_54826\" width=\"100%\" height=\"900\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432331554,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":true,"iframeSrcs":["https://www.scribd.com/embeds/266290415/content"],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":4,"wordCount":4},"headData":{"title":"Lesson Plan: The Facebook Effect | KQED","description":"Download PDF","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Lesson Plan: The Facebook Effect","datePublished":"2012-03-21T02:41:16.000Z","dateModified":"2015-05-22T21:52:34.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"17893 http://ww2.kqed.org/lowdown/?p=17893","disqusUrl":"https://ww2.kqed.org/lowdown/2012/03/20/the-facebook-effect-downloadable-lesson-plan/","disqusTitle":"Lesson Plan: The Facebook Effect","path":"/lowdown/17893/the-facebook-effect-downloadable-lesson-plan","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/News_Education_facebook_edguide-R1.pdf\" target=\"_blank\">Download PDF\u003c/a>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe class=\"scribd_iframe_embed\" src=\"https://www.scribd.com/embeds/266290415/content?start_page=1&view_mode=scroll&show_recommendations=true\" data-auto-height=\"false\" data-aspect-ratio=\"undefined\" scrolling=\"no\" id=\"doc_54826\" width=\"100%\" height=\"900\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003cp>\u003c/p>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/17893/the-facebook-effect-downloadable-lesson-plan","authors":["1263"],"categories":["lowdown_2399","lowdown_2401"],"featImg":"lowdown_1711","label":"lowdown"},"lowdown_1289":{"type":"posts","id":"lowdown_1289","meta":{"index":"posts_1591205157","site":"lowdown","id":"1289","score":null,"sort":[1331088201000]},"guestAuthors":[],"slug":"how-facebook-turns-our-info-into-cash-audio-slideshow","title":"How Does Facebook Turn Our Info into Cash?","publishDate":1331088201,"format":"video","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cp>This is kind of the $100 billion question: how is it possible that a website offering a completely free service will soon be worth about $100 billion? Put another way, how do they make so much money without charging us a cent?\u003c/p>\n\u003cp>The bulk of Facebook’s revenue comes from straight-up advertising. Sure, they have a few paid features, but it’s a specific kind of targeted advertising that really rakes in the dough.\u003c/p>\n\u003cp>As you go through your digital life on Facebook - tagging yourself in photos, “liking” status updates and TV shows, and checking in at various physical locations - you are giving up an incredible amount of information about yourself. And it turns out that all those little details - like your age, where you live, and what you “like” - are super valuable.\u003c/p>\n\u003cp>Facebook collects all this information and sells it to very hungry advertisers who then use it to create ads that are specifically tailored to you. So when you log into Facebook, you now see ads for stuff you’re likely to be interested in. And that, of course, increases the chance that you click on the ad, which increases the chance you eventually buy it.\u003c/p>\n\u003cp>To put it simply, Facebook deals in personal data. The more it knows about us, the more advertisers will pay for that information to better get our attention.\u003c/p>\n\u003ch4>So, is Facebook really free?\u003c/h4>\n\u003cp>Kind of depends on how you look at it. On the one hand, when you use Facebook, you’re receiving a pretty extensive service and not paying a dime for it. But on the flip side, there’s no such thing as a free lunch: you are sacrificing privacy, and potentially giving up a lot of your personal information. And Facebook is collecting that info and profiting from it – big time. Of course, you can manage your \u003ca href=\"http://www.facebook.com/help/privacy\" target=\"_blank\">privacy settings\u003c/a> on the site in order to limit how much you actually reveal about yourself. But even the most cautious users is are giving away crucial information by simply creating a profile and logging in. So, in a sense, the answer to the above question really depends on how much you value privacy.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>http://www.youtube.com/embed/kJvAUqs3Ofg\u003c/p>\n\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432174075,"stats":{"hasAudio":false,"hasVideo":true,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":8,"wordCount":382},"headData":{"title":"How Does Facebook Turn Our Info into Cash? | KQED","description":"This is kind of the $100 billion question: how is it possible that a website offering a completely free service will soon be worth about $100 billion? Put another way, how do they make so much money without charging us a cent? The bulk of Facebook’s revenue comes from straight-up advertising. Sure, they have a","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"How Does Facebook Turn Our Info into Cash?","datePublished":"2012-03-07T02:43:21.000Z","dateModified":"2015-05-21T02:07:55.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"1289 http://blogs.kqed.org/lowdown/?p=1289","disqusUrl":"https://ww2.kqed.org/lowdown/2012/03/06/how-facebook-turns-our-info-into-cash-audio-slideshow/","disqusTitle":"How Does Facebook Turn Our Info into Cash?","videoEmbed":"http://www.youtube.com/embed/KQUPrd5Qfks","path":"/lowdown/1289/how-facebook-turns-our-info-into-cash-audio-slideshow","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cp>This is kind of the $100 billion question: how is it possible that a website offering a completely free service will soon be worth about $100 billion? Put another way, how do they make so much money without charging us a cent?\u003c/p>\n\u003cp>The bulk of Facebook’s revenue comes from straight-up advertising. Sure, they have a few paid features, but it’s a specific kind of targeted advertising that really rakes in the dough.\u003c/p>\n\u003cp>As you go through your digital life on Facebook - tagging yourself in photos, “liking” status updates and TV shows, and checking in at various physical locations - you are giving up an incredible amount of information about yourself. And it turns out that all those little details - like your age, where you live, and what you “like” - are super valuable.\u003c/p>\n\u003cp>Facebook collects all this information and sells it to very hungry advertisers who then use it to create ads that are specifically tailored to you. So when you log into Facebook, you now see ads for stuff you’re likely to be interested in. And that, of course, increases the chance that you click on the ad, which increases the chance you eventually buy it.\u003c/p>\n\u003cp>To put it simply, Facebook deals in personal data. The more it knows about us, the more advertisers will pay for that information to better get our attention.\u003c/p>\n\u003ch4>So, is Facebook really free?\u003c/h4>\n\u003cp>Kind of depends on how you look at it. On the one hand, when you use Facebook, you’re receiving a pretty extensive service and not paying a dime for it. But on the flip side, there’s no such thing as a free lunch: you are sacrificing privacy, and potentially giving up a lot of your personal information. And Facebook is collecting that info and profiting from it – big time. Of course, you can manage your \u003ca href=\"http://www.facebook.com/help/privacy\" target=\"_blank\">privacy settings\u003c/a> on the site in order to limit how much you actually reveal about yourself. But even the most cautious users is are giving away crucial information by simply creating a profile and logging in. So, in a sense, the answer to the above question really depends on how much you value privacy.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/kJvAUqs3Ofg'\n title='//www.youtube.com/embed/kJvAUqs3Ofg'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/1289/how-facebook-turns-our-info-into-cash-audio-slideshow","authors":["7343"],"categories":["lowdown_245","lowdown_2363","lowdown_2401"],"tags":["lowdown_91","lowdown_89","lowdown_265"],"featImg":"lowdown_1227","label":"lowdown"},"lowdown_1243":{"type":"posts","id":"lowdown_1243","meta":{"index":"posts_1591205157","site":"lowdown","id":"1243","score":null,"sort":[1331084857000]},"guestAuthors":[],"slug":"why-facebooks-ipo-will-bring-in-some-serious-cash-and-whos-going-to-get-rich","title":"Why Facebook Went Public (and how it made one graffiti artist stinkin' rich)","publishDate":1331084857,"format":"aside","headTitle":"The Lowdown | KQED News","labelTerm":{"site":"lowdown"},"content":"\u003cfigure id=\"attachment_1379\" class=\"wp-caption alignleft\" style=\"max-width: 257px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/facebookipo20120201-e1331065687780-300x2101.jpg\">\u003cimg class=\"size-full wp-image-1379 \" title=\"facebookipo20120201-e1331065687780-300x210\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/facebookipo20120201-e1331065687780-300x2101.jpg\" alt=\"\" width=\"257\" height=\"170\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook CEO announces his company's plan to go public (credit: Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>When Facebook filed for an Initial Public Offering (IPO) in February, Mark Zuckerberg \u003ca href=\"http://abcnews.go.com/blogs/technology/2012/02/facebook-ipo-mark-zuckerbergs-letter/\">wrote a public letter\u003c/a> outlining Facebook’s mission: to bring the world closer together. With the additional investment money that an IPO would bring, he explained, Facebook would have the resources to better reach that goal.\u003cbr>\nOr, to put it another way, when Facebook goes public, it stands to make a whole lot of money. IPO’s can be a good way for companies\u003cbr>\nto have access to a lot of funding fast,\u003c!--more--> expand their businesses quickly and, in theory at least, make even more money (remember that whole \"you gotta spend money to make money\" thing?).\u003c/p>\n\u003cp>Think about some of the recent Facebook features like Timeline, Newsfeed, or video-chatting. More investment in Facebook means more innovations that can be more quickly designed, implemented, and, most importantly, turned into profitable applications.\u003c/p>\n\u003ch4>\u003cstrong>So what's Facebook actually worth?\u003c/strong>\u003c/h4>\n\u003cp>Keep in mind that the “I” in IPO refers to just the \u003cem>initial\u003c/em> chance that a company going public has to raise cash. Facebook is hoping to get as much as $10 billion from their upcoming IPO (the company will likely go public by early summer). Not too shabby, right? But that’s only a fraction of what the company actually thinks it's worth. And therein lies the big question ... How much?\u003c/p>\n\u003caside class=\"pullquote alignleft\">In 2005, a graffiti artist painted Facebook's office walls and got paid in stock options that soon will be worth about $200 million.\u003c/aside>\n\u003cp>No one really knows for sure. The company made \u003ca href=\"http://www.forbes.com/sites/tomiogeron/2012/02/01/facebooks-5-billion-ipo-filing-3-7-billion-in-2011-revenue/\" target=\"_blank\">$3.7 billion in 2011\u003c/a>, but that's nowhere near how much industry experts think the company is \u003cem>actually worth\u003c/em> or what it will be worth in the near future.\u003c/p>\n\u003cp>In going public, Facebook has to open its accounting books and let outsiders finally get a better sense of how much the company makes and how it makes it. From there, investors will speculate its actual worth. Experts are already anticipating that Facebook’s \u003cem>actual\u003c/em> value will be somewhere \u003ca href=\"http://www.bloomberg.com/news/2012-02-23/facebook-insiders-limit-ipo-by-pushing-100-billion-value-tech.html\" target=\"_blank\">between $75 billion and $100 billion\u003c/a>.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>To put that number in perspective (assuming it's reasonably accurate): if Facebook were a country, it'd have the 59th highest gross domestic product (GDP) in the world, putting it between Vietnam and Morocco!\u003c/p>\n\u003ch4>\u003cstrong>Why will this make some Facebook staffers very rich?\u003cbr>\n\u003c/strong>\u003c/h4>\n\u003cp>Similar to what happens in many start-up companies, Facebook offered some of its first wave of employees a small percentage of ownership (shares) in the company in lieu of big salaries (which it couldn't afford to pay at that point). The idea rests on the hope that some day the business becomes really successful and goes public, and those employees then get to cash in.\u003c/p>\n\u003cp>And that's exactly what seems to be on the verge of happening. Big time..\u003c/p>\n\u003cp>As long as Facebook remains a private company, those stock options aren't worth diddly because the company has no stock market value. But with its likely very lucrative IPO in sight, that $100 billion price tag suddenly becomes relevant. And all of a sudden, those employees who for years have been sitting on seemingly worthless stock have really big smiles on their faces.\u003c/p>\n\u003ch4>The Breakdown\u003c/h4>\n\u003cp>Imagine if you were one of those early Facebook workers and were given, say, 1% ownership in the company? If the company actually ends up being worth $100 billion, you'd suddenly be sitting on $1 billion in shares. Not too shabby!\u003c/p>\n\u003cp>Now to be clear, not \u003cem>all\u003c/em> Facebook employees will get super-rich. A majority of the company's roughly 3,000 staff don't have hefty stock options built into their contracts. But, a lot of them do! It's been widely estimated that \u003ca href=\"http://www.businessinsider.com/these-people-will-be-fabulously-wealthy-after-facebooks-ipo-2012-2\" target=\"_blank\">Facebook's IPO will create about 1,000 millionaires and a dozen billionaires \u003c/a>among its employees and early investors ... pretty much overnight!\u003c/p>\n\u003cp>So, for instance, take Mike Schroepfer, Facebook's vice president of engineering. He owns a little over 2 million shares in the company, which sounds like a lot, but it's only about .1 percent of the total. Now assuming the company is actually worth between $75 and $100 billion (let's split the difference and call it $87.5 billion), that'd make Schroepfer's holdings worth about $98 million! (source: \u003ca href=\"http://www.businessinsider.com/these-people-will-be-fabulously-wealthy-after-facebooks-ipo-2012-2#facebook-vp-of-engineering-mike-schroepfer-has-a-stake-worth-nearly-100-million-3\" target=\"_blank\">Business Insider\u003c/a>). And then you have Zuckerberg himself - the majority shareholder, who owns almost 30 percent of the company. What does that amount to in stock? Try $25 billion.\u003c/p>\n\u003ch4>The world's richest graffiti artist?\u003c/h4>\n\u003cp>Remember that not all of these people are actually Facebook employees. Some of them are early investors in the company (those guys who took the initial risk and gave Zuckerberg and his pals a bunch of start-up funding). And then there are a handful of folks with some random, quirky connection to Facebook and now stand to cash in big. Take, for instance, graffiti artist David Choe who was hired in 2005 to paint some wall murals in Facebook’s first headquarters. Back then, though, the company hadn't made much money, so offered to pay Choe in stock instead of cash. He did the job, got some stock, and now \u003ca href=\"http://www.nytimes.com/2012/02/02/technology/for-founders-to-decorators-facebook-riches.html\" target=\"_blank\">stands to make about $200 million\u003c/a>. So much for the starving artist.\u003c/p>\n\u003ch4>Does California stand to benefit?\u003c/h4>\n\u003cp>Facebook’s headquarters are located in Palo Alto, and most of the overnight millionaire/billionaire employees live\u003c/p>\n\u003cp>in state. As a company based in California, Facebook will pay taxes to the state, and as residents, it’s employees will pay a state income tax, which is proportionate to what they make.\u003c/p>\n\u003cp>For cash-strapped California, this is potentially really good news. The \u003ca href=\"http://www.lao.ca.gov/analysis/2012/update/economic-revenue-update-022712.aspx\">state's Legislative Analyst’s Office\u003c/a> predicts that California could receive as much as $2.45 billion in taxes from Facebook over the next 3 years after the company goes public.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp style=\"font-size: 11px;font-family: Arial, Helvetica, sans-serif;color: #808080;margin-top: 5px;background: transparent;text-align: center;width: 512px\">Watch \u003ca href=\"http://video.pbs.org/video/2192201847\" target=\"_blank\">Facebook IPO: Putting a Value on Social Media Giant\u003c/a> on PBS. See more from \u003ca href=\"http://www.pbs.org/newshour/\" target=\"_blank\">PBS NewsHour.\u003c/a>\u003c/p>\n\n","blocks":[],"excerpt":null,"status":"publish","parent":0,"modified":1432177262,"stats":{"hasAudio":false,"hasVideo":false,"hasChartOrMap":false,"iframeSrcs":[],"hasGoogleForm":false,"hasGallery":false,"hasHearkenModule":false,"hasPolis":false,"paragraphCount":18,"wordCount":1018},"headData":{"title":"Why Facebook Went Public (and how it made one graffiti artist stinkin' rich) | KQED","description":"When Facebook filed for an Initial Public Offering (IPO) in February, Mark Zuckerberg wrote a public letter outlining Facebook’s mission: to bring the world closer together. With the additional investment money that an IPO would bring, he explained, Facebook would have the resources to better reach that goal. Or, to put it another way, when","ogTitle":"","ogDescription":"","ogImgId":"","twTitle":"","twDescription":"","twImgId":"","schema":{"@context":"http://schema.org","@type":"Article","headline":"Why Facebook Went Public (and how it made one graffiti artist stinkin' rich)","datePublished":"2012-03-07T01:47:37.000Z","dateModified":"2015-05-21T03:01:02.000Z","image":"https://cdn.kqed.org/wp-content/uploads/2020/02/KQED-OG-Image@1x.png"}},"disqusIdentifier":"1243 http://blogs.kqed.org/lowdown/?p=1243","disqusUrl":"https://ww2.kqed.org/lowdown/2012/03/06/why-facebooks-ipo-will-bring-in-some-serious-cash-and-whos-going-to-get-rich/","disqusTitle":"Why Facebook Went Public (and how it made one graffiti artist stinkin' rich)","path":"/lowdown/1243/why-facebooks-ipo-will-bring-in-some-serious-cash-and-whos-going-to-get-rich","audioTrackLength":null,"parsedContent":[{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_1379\" class=\"wp-caption alignleft\" style=\"max-width: 257px\">\u003ca href=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/facebookipo20120201-e1331065687780-300x2101.jpg\">\u003cimg class=\"size-full wp-image-1379 \" title=\"facebookipo20120201-e1331065687780-300x210\" src=\"http://ww2.kqed.org/lowdown/wp-content/uploads/sites/26/2012/03/facebookipo20120201-e1331065687780-300x2101.jpg\" alt=\"\" width=\"257\" height=\"170\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Facebook CEO announces his company's plan to go public (credit: Justin Sullivan/Getty Images)\u003c/figcaption>\u003c/figure>\n\u003cp>When Facebook filed for an Initial Public Offering (IPO) in February, Mark Zuckerberg \u003ca href=\"http://abcnews.go.com/blogs/technology/2012/02/facebook-ipo-mark-zuckerbergs-letter/\">wrote a public letter\u003c/a> outlining Facebook’s mission: to bring the world closer together. With the additional investment money that an IPO would bring, he explained, Facebook would have the resources to better reach that goal.\u003cbr>\nOr, to put it another way, when Facebook goes public, it stands to make a whole lot of money. IPO’s can be a good way for companies\u003cbr>\nto have access to a lot of funding fast,\u003c!--more--> expand their businesses quickly and, in theory at least, make even more money (remember that whole \"you gotta spend money to make money\" thing?).\u003c/p>\n\u003cp>Think about some of the recent Facebook features like Timeline, Newsfeed, or video-chatting. More investment in Facebook means more innovations that can be more quickly designed, implemented, and, most importantly, turned into profitable applications.\u003c/p>\n\u003ch4>\u003cstrong>So what's Facebook actually worth?\u003c/strong>\u003c/h4>\n\u003cp>Keep in mind that the “I” in IPO refers to just the \u003cem>initial\u003c/em> chance that a company going public has to raise cash. Facebook is hoping to get as much as $10 billion from their upcoming IPO (the company will likely go public by early summer). Not too shabby, right? But that’s only a fraction of what the company actually thinks it's worth. And therein lies the big question ... How much?\u003c/p>\n\u003caside class=\"pullquote alignleft\">In 2005, a graffiti artist painted Facebook's office walls and got paid in stock options that soon will be worth about $200 million.\u003c/aside>\n\u003cp>No one really knows for sure. The company made \u003ca href=\"http://www.forbes.com/sites/tomiogeron/2012/02/01/facebooks-5-billion-ipo-filing-3-7-billion-in-2011-revenue/\" target=\"_blank\">$3.7 billion in 2011\u003c/a>, but that's nowhere near how much industry experts think the company is \u003cem>actually worth\u003c/em> or what it will be worth in the near future.\u003c/p>\n\u003cp>In going public, Facebook has to open its accounting books and let outsiders finally get a better sense of how much the company makes and how it makes it. From there, investors will speculate its actual worth. Experts are already anticipating that Facebook’s \u003cem>actual\u003c/em> value will be somewhere \u003ca href=\"http://www.bloomberg.com/news/2012-02-23/facebook-insiders-limit-ipo-by-pushing-100-billion-value-tech.html\" target=\"_blank\">between $75 billion and $100 billion\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>","attributes":{"named":{},"numeric":[]}},{"type":"component","content":"","name":"ad","attributes":{"named":{"label":"fullwidth"},"numeric":["fullwidth"]}},{"type":"contentString","content":"\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>To put that number in perspective (assuming it's reasonably accurate): if Facebook were a country, it'd have the 59th highest gross domestic product (GDP) in the world, putting it between Vietnam and Morocco!\u003c/p>\n\u003ch4>\u003cstrong>Why will this make some Facebook staffers very rich?\u003cbr>\n\u003c/strong>\u003c/h4>\n\u003cp>Similar to what happens in many start-up companies, Facebook offered some of its first wave of employees a small percentage of ownership (shares) in the company in lieu of big salaries (which it couldn't afford to pay at that point). The idea rests on the hope that some day the business becomes really successful and goes public, and those employees then get to cash in.\u003c/p>\n\u003cp>And that's exactly what seems to be on the verge of happening. Big time..\u003c/p>\n\u003cp>As long as Facebook remains a private company, those stock options aren't worth diddly because the company has no stock market value. But with its likely very lucrative IPO in sight, that $100 billion price tag suddenly becomes relevant. And all of a sudden, those employees who for years have been sitting on seemingly worthless stock have really big smiles on their faces.\u003c/p>\n\u003ch4>The Breakdown\u003c/h4>\n\u003cp>Imagine if you were one of those early Facebook workers and were given, say, 1% ownership in the company? If the company actually ends up being worth $100 billion, you'd suddenly be sitting on $1 billion in shares. Not too shabby!\u003c/p>\n\u003cp>Now to be clear, not \u003cem>all\u003c/em> Facebook employees will get super-rich. A majority of the company's roughly 3,000 staff don't have hefty stock options built into their contracts. But, a lot of them do! It's been widely estimated that \u003ca href=\"http://www.businessinsider.com/these-people-will-be-fabulously-wealthy-after-facebooks-ipo-2012-2\" target=\"_blank\">Facebook's IPO will create about 1,000 millionaires and a dozen billionaires \u003c/a>among its employees and early investors ... pretty much overnight!\u003c/p>\n\u003cp>So, for instance, take Mike Schroepfer, Facebook's vice president of engineering. He owns a little over 2 million shares in the company, which sounds like a lot, but it's only about .1 percent of the total. Now assuming the company is actually worth between $75 and $100 billion (let's split the difference and call it $87.5 billion), that'd make Schroepfer's holdings worth about $98 million! (source: \u003ca href=\"http://www.businessinsider.com/these-people-will-be-fabulously-wealthy-after-facebooks-ipo-2012-2#facebook-vp-of-engineering-mike-schroepfer-has-a-stake-worth-nearly-100-million-3\" target=\"_blank\">Business Insider\u003c/a>). And then you have Zuckerberg himself - the majority shareholder, who owns almost 30 percent of the company. What does that amount to in stock? Try $25 billion.\u003c/p>\n\u003ch4>The world's richest graffiti artist?\u003c/h4>\n\u003cp>Remember that not all of these people are actually Facebook employees. Some of them are early investors in the company (those guys who took the initial risk and gave Zuckerberg and his pals a bunch of start-up funding). And then there are a handful of folks with some random, quirky connection to Facebook and now stand to cash in big. Take, for instance, graffiti artist David Choe who was hired in 2005 to paint some wall murals in Facebook’s first headquarters. Back then, though, the company hadn't made much money, so offered to pay Choe in stock instead of cash. He did the job, got some stock, and now \u003ca href=\"http://www.nytimes.com/2012/02/02/technology/for-founders-to-decorators-facebook-riches.html\" target=\"_blank\">stands to make about $200 million\u003c/a>. So much for the starving artist.\u003c/p>\n\u003ch4>Does California stand to benefit?\u003c/h4>\n\u003cp>Facebook’s headquarters are located in Palo Alto, and most of the overnight millionaire/billionaire employees live\u003c/p>\n\u003cp>in state. As a company based in California, Facebook will pay taxes to the state, and as residents, it’s employees will pay a state income tax, which is proportionate to what they make.\u003c/p>\n\u003cp>For cash-strapped California, this is potentially really good news. The \u003ca href=\"http://www.lao.ca.gov/analysis/2012/update/economic-revenue-update-022712.aspx\">state's Legislative Analyst’s Office\u003c/a> predicts that California could receive as much as $2.45 billion in taxes from Facebook over the next 3 years after the company goes public.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp style=\"font-size: 11px;font-family: Arial, Helvetica, sans-serif;color: #808080;margin-top: 5px;background: transparent;text-align: center;width: 512px\">Watch \u003ca href=\"http://video.pbs.org/video/2192201847\" target=\"_blank\">Facebook IPO: Putting a Value on Social Media Giant\u003c/a> on PBS. See more from \u003ca href=\"http://www.pbs.org/newshour/\" target=\"_blank\">PBS NewsHour.\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>","attributes":{"named":{},"numeric":[]}}],"link":"/lowdown/1243/why-facebooks-ipo-will-bring-in-some-serious-cash-and-whos-going-to-get-rich","authors":["7343"],"categories":["lowdown_245","lowdown_256","lowdown_2363","lowdown_2401"],"tags":["lowdown_268","lowdown_95","lowdown_89","lowdown_305","lowdown_87","lowdown_273","lowdown_265"],"featImg":"lowdown_1256","label":"lowdown"}},"programsReducer":{"possible":{"id":"possible","title":"Possible","info":"Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. 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Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.","airtime":"SUN 2pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Possible-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.possible.fm/","meta":{"site":"news","source":"Possible"},"link":"/radio/program/possible","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/possible/id1677184070","spotify":"https://open.spotify.com/show/730YpdUSNlMyPQwNnyjp4k"}},"1a":{"id":"1a","title":"1A","info":"1A is home to the national conversation. 1A brings on great guests and frames the best debate in ways that make you think, share and engage.","airtime":"MON-THU 11pm-12am","imageSrc":"https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/1a.jpg","officialWebsiteLink":"https://the1a.org/","meta":{"site":"news","source":"npr"},"link":"/radio/program/1a","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=1188724250&at=11l79Y&ct=nprdirectory","tuneIn":"https://tunein.com/radio/1A-p947376/","rss":"https://feeds.npr.org/510316/podcast.xml"}},"all-things-considered":{"id":"all-things-considered","title":"All Things Considered","info":"Every weekday, \u003cem>All Things Considered\u003c/em> hosts Robert Siegel, Audie Cornish, Ari Shapiro, and Kelly McEvers present the program's trademark mix of news, interviews, commentaries, reviews, and offbeat features. Michel Martin hosts on the weekends.","airtime":"MON-FRI 1pm-2pm, 4:30pm-6:30pm\u003cbr />SAT-SUN 5pm-6pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/All-Things-Considered-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.npr.org/programs/all-things-considered/","meta":{"site":"news","source":"npr"},"link":"/radio/program/all-things-considered"},"american-suburb-podcast":{"id":"american-suburb-podcast","title":"American Suburb: The Podcast","tagline":"The flip side of gentrification, told through one town","info":"Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/American-Suburb-Podcast-Tile-703x703-1.jpg","officialWebsiteLink":"/news/series/american-suburb-podcast","meta":{"site":"news","source":"kqed","order":"13"},"link":"/news/series/american-suburb-podcast/","subscribe":{"npr":"https://rpb3r.app.goo.gl/RBrW","apple":"https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?mt=2&id=1287748328","tuneIn":"https://tunein.com/radio/American-Suburb-p1086805/","rss":"https://ww2.kqed.org/news/series/american-suburb-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkMzMDExODgxNjA5"}},"baycurious":{"id":"baycurious","title":"Bay Curious","tagline":"Exploring the Bay Area, one question at a time","info":"KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg","imageAlt":"\"KQED Bay Curious","officialWebsiteLink":"/news/series/baycurious","meta":{"site":"news","source":"kqed","order":"4"},"link":"/podcasts/baycurious","subscribe":{"apple":"https://podcasts.apple.com/us/podcast/bay-curious/id1172473406","npr":"https://www.npr.org/podcasts/500557090/bay-curious","rss":"https://ww2.kqed.org/news/category/bay-curious-podcast/feed/podcast","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93dzIua3FlZC5vcmcvbmV3cy9jYXRlZ29yeS9iYXktY3VyaW91cy1wb2RjYXN0L2ZlZWQvcG9kY2FzdA","stitcher":"https://www.stitcher.com/podcast/kqed/bay-curious","spotify":"https://open.spotify.com/show/6O76IdmhixfijmhTZLIJ8k"}},"bbc-world-service":{"id":"bbc-world-service","title":"BBC World Service","info":"The day's top stories from BBC News compiled twice daily in the week, once at weekends.","airtime":"MON-FRI 9pm-10pm, TUE-FRI 1am-2am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.bbc.co.uk/sounds/play/live:bbc_world_service","meta":{"site":"news","source":"BBC World Service"},"link":"/radio/program/bbc-world-service","subscribe":{"apple":"https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2","tuneIn":"https://tunein.com/radio/BBC-World-Service-p455581/","rss":"https://podcasts.files.bbci.co.uk/p02nq0gn.rss"}},"code-switch-life-kit":{"id":"code-switch-life-kit","title":"Code Switch / Life Kit","info":"\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />","airtime":"SUN 9pm-10pm","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Code-Switch-Life-Kit-Podcast-Tile-360x360-1.jpg","meta":{"site":"radio","source":"npr"},"link":"/radio/program/code-switch-life-kit","subscribe":{"apple":"https://podcasts.apple.com/podcast/1112190608?mt=2&at=11l79Y&ct=nprdirectory","google":"https://podcasts.google.com/feed/aHR0cHM6Ly93d3cubnByLm9yZy9yc3MvcG9kY2FzdC5waHA_aWQ9NTEwMzEy","spotify":"https://open.spotify.com/show/3bExJ9JQpkwNhoHvaIIuyV","rss":"https://feeds.npr.org/510312/podcast.xml"}},"commonwealth-club":{"id":"commonwealth-club","title":"Commonwealth Club of California Podcast","info":"The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.","airtime":"THU 10pm, FRI 1am","imageSrc":"https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg","officialWebsiteLink":"https://www.commonwealthclub.org/podcasts","meta":{"site":"news","source":"Commonwealth Club of California"},"link":"/radio/program/commonwealth-club","subscribe":{"apple":"https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2","google":"https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw","tuneIn":"https://tunein.com/radio/Commonwealth-Club-of-California-p1060/"}},"considerthis":{"id":"considerthis","title":"Consider This","tagline":"Make sense of the day","info":"Make sense of the day. Every weekday afternoon, Consider This helps you consider the major stories of the day in less than 15 minutes, featuring the reporting and storytelling resources of NPR. 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