When Facebook filed for an Initial Public Offering (IPO) in February, Mark Zuckerberg wrote a public letter outlining Facebook’s mission: to bring the world closer together. With the additional investment money that an IPO would bring, he explained, Facebook would have the resources to better reach that goal.
Or, to put it another way, when Facebook goes public, it stands to make a whole lot of money. IPO’s can be a good way for companies
to have access to a lot of funding fast, expand their businesses quickly and, in theory at least, make even more money (remember that whole "you gotta spend money to make money" thing?).
Think about some of the recent Facebook features like Timeline, Newsfeed, or video-chatting. More investment in Facebook means more innovations that can be more quickly designed, implemented, and, most importantly, turned into profitable applications.
So what's Facebook actually worth?
Keep in mind that the “I” in IPO refers to just the initial chance that a company going public has to raise cash. Facebook is hoping to get as much as $10 billion from their upcoming IPO (the company will likely go public by early summer). Not too shabby, right? But that’s only a fraction of what the company actually thinks it's worth. And therein lies the big question ... How much?
No one really knows for sure. The company made $3.7 billion in 2011, but that's nowhere near how much industry experts think the company is actually worth or what it will be worth in the near future.
In going public, Facebook has to open its accounting books and let outsiders finally get a better sense of how much the company makes and how it makes it. From there, investors will speculate its actual worth. Experts are already anticipating that Facebook’s actual value will be somewhere between $75 billion and $100 billion.