Starbucks recently launched an initiative called "Race Together," to inspire dialogue about race between Starbucks employees and customers. But the effort has come under intense criticism for being ill-conceived with even PBS news anchor Gwen Ifill tweeting, "If you start to engage me in a race conversation before I've had my morning coffee, it will not end well." Where did Starbucks go wrong? And should corporations even play a role in the national discussion about race?
Starbucks Faces Backlash Over #RaceTogether Initiative
Nicole Sanchez, founder and CEO of Vaya Consulting, which advises tech companies on diversity in hiring
Eric Abrams, director of diversity initiatives for UC Berkeley's Haas School of Business
Angel Gonzalez, business reporter for the Seattle Times