Starbucks Faces Backlash Over #RaceTogether Initiative

at 9:00 AM
Save ArticleSave Article

Failed to save article

Please try again

This article is more than 7 years old.
 (Stephen Brashear/Getty Images)

Starbucks recently launched an initiative called "Race Together," to inspire dialogue about race between Starbucks employees and customers. But the effort has come under intense criticism for being ill-conceived with even PBS news anchor Gwen Ifill tweeting, "If you start to engage me in a race conversation before I've had my morning coffee, it will not end well." Where did Starbucks go wrong? And should corporations even play a role in the national discussion about race?


Nicole Sanchez, founder and CEO of Vaya Consulting, which advises tech companies on diversity in hiring

Eric Abrams, director of diversity initiatives for UC Berkeley's Haas School of Business

Angel Gonzalez, business reporter for the Seattle Times