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Bill McDonough: 'Upcycling' and Sustainable Design

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 (Fortune Live Media/Flickr)

A decade ago, William McDonough co-wrote “Cradle to Cradle,” a manifesto advocating the design of products with many lifecycles, such as bottles made solely from biodegradable materials. His new book “The Upcycle” expands on these ideas by applying design solutions to global environmental challenges like food scarcity, clean water and climate change. McDonough urges us to think beyond simply minimizing our impact and to envision a world in which everything we do actually improves the environment.


Bill McDonough, architect and founder of McDonough Advisors, co-author of "The Upcycle" and of the 2002 book "Cradle to Cradle: Remaking the Way We Make Things" and recipient of the Presidential Award for Sustainable Development


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