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‘The Notorious PhD’ on How Hip Hop Made America

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Todd Boyd's new book is "Rapper's Deluxe: How Hip Hop Made The World." (Lon Horwedel)

To USC professor Todd Boyd, hip hop has so permeated American life that what was once a musical subculture now informs entertainment, fashion, sports and politics. In his recent book, “Rapper’s Deluxe: How Hip Hop Made The World,” Professor Boyd – also known as the Notorious PhD – traces the genre over the last 50 years from its humble beginnings in the Bronx, to its west coast ascent in the 1990s and through to the election of President Obama and the rise of the Black Lives Matter movement. We talk to Boyd and hear from you. What’s a defining moment of hip hop for you?


Dr. Todd Boyd, professor of cinema and media studies, USC; author, "Rapper's Deluxe: How Hip Hop Made the World"


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