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Why You Should Care if the Advertising Industry Disappears

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The vice-president of global creative, connections and digital at the Coca-Cola company, Rodolfo Echeverria, speaks during the presentation of a new advertising campaign on January 19, 2016 in Paris. (Photo: Patrick Kovarik/AFP/Getty Images)

New Yorker media columnist Ken Auletta says that marketing and advertising — industries that power almost all media today — are under an “existential assault.” His new book, “Frenemies,” refers to the broken friendships and truces made by a sector in near-constant upheaval. As companies like Facebook and Google change the publishing and media landscape, ad firms have been forced to ally with the very people trying to take them down. We’ll talk to Auletta about the changes in the ad industry and why even non-madmen and women should care.

Ken Auletta, media columnist, The New Yorker; author, “Frenemies: The Epic Disruption of the Ad Business (and Everything Else)”


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