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The Battle Over 'Frisco'

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A view of Sutro Tower and downtown San Francisco on September 8, 2013 in San Francisco, California. (Photo: Justin Sullivan/Getty Images)

“Frisco,” the word San Franciscans love to hate — or do they? KQED’s Bay Curious podcast recently took up the question of why Bay Area locals are so divided over the nickname. We’ll talk to KQED producer Vinnee Tong about what her reporting on the moniker and the city’s relationship with it. And we want to hear from you: How do you feel about “Frisco”? Do love it, hate it or are you happy as long as no one says “San Fran”?

More Information:

Hear The Bay Curious Podcast on ‘Frisco’:


Vinnee Tong , producer, KQED's Bay Curious

Peter Hartlaub, pop culture critic, San Francisco Chronicle;

Why Do Some Hate the Nickname ‘Frisco’?

Why Do Some Hate the Nickname ‘Frisco’?


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