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KQED’s Deep Look Science and Nature Series Wins a 2020 Jackson Wild Media Award
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Other upcoming \u003cem>Deep Look \u003c/em>episodes that Katcher is working on include stories about why mosquitoes buzz and why clothes moths love feasting on your wool sweater. \u003c/p>\n\u003cp>“\u003cem>Deep Look \u003c/em>videos inspire me again and again, whether it’s how frog saliva works, how worms procreate, or how a tiny speck of a baby jellyfish finds its way in the vast ocean,” says Katcher. “What a dream to be joining the \u003cem>Deep Look \u003c/em>team and to be a part of the magic and wonder of exploring the world’s tiniest beings.”\u003c/p>\n\u003cp>Besides hosting \u003cem>Deep Look\u003c/em>, Katcher works on audio development for Trojan Horse, a documentary production company, and spends lots of time in her garden with her toddler. Her recent podcast productions include a National Geographic show about black markets and underground economies, and an investigative series about a wave of murders in Miami’s Little Haiti neighborhood. Margaret has also reported on science for KQED radio, Pacific Standard and The Atlantic. She’s an alum of the University of California, Berkeley’s Graduate School of Journalism.\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning wildlife video series produced by KQED and presented by \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. 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Each episode has an original score by \u003cstrong>Seth Samuel\u003c/strong>, as well as additional editing and motion graphics by \u003cstrong>Kia Simon\u003c/strong>. Many episodes include animation by \u003cstrong>Teodros Hailye\u003c/strong>.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> has won the AAAS Kavli Science Journalism Award, 12 Northern California Emmys, five awards from the Northern California Society of Professional Journalists, the Webby People’s Voice Award, and five awards from the Jackson Wild film festival, often described as the “Oscars of wildlife filmmaking.”\u003c/p>\n\u003cp>Discover the series at \u003ca href=\"http://kqed.org/deeplook\">kqed.org/deeplook \u003c/a>and \u003ca href=\"http://youtube.com/kqeddeeplook\">youtube.com/kqeddeeplook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios and the members of KQED. Deep Look is also supported by more than 250 members on Patreon. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a community-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration, exposing them to new people, places and ideas. \u003ca href=\"http://kqed.org\">kqed.org \u003c/a>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>\u003ca href=\"https://www.youtube.com/kqeddeeplook\">Deep Look\u003c/a>\u003c/em>, KQED’s award-winning wildlife video series about small animals and plants, welcomes audio producer and science reporter Margaret Katcher as its new host. \u003cem>Deep Look\u003c/em> also bids a fond farewell to former host and science journalist \u003ca href=\"https://www.kqed.org/author/lklivans\">Laura Klivans\u003c/a>, who will now focus more on reporting on climate change and what we can do about it for KQED radio.\u003c/p>\n\u003cp>Katcher kicks off her new role with an episode all about the risky and complicated mating habits of long-jawed orb weaver spiders: \u003ca href=\"https://www.youtube.com/watch?v=-CqBIjhpL0Q\">\u003cem>Spider Love Is a Battlefield\u003c/em>\u003c/a>. In order to mate, a male long-jawed orb weaver spider has to hook his huge jaws into those of a larger female. If he doesn’t get it right, he could become her next meal. Other upcoming \u003cem>Deep Look \u003c/em>episodes that Katcher is working on include stories about why mosquitoes buzz and why clothes moths love feasting on your wool sweater. \u003c/p>\n\u003cp>“\u003cem>Deep Look \u003c/em>videos inspire me again and again, whether it’s how frog saliva works, how worms procreate, or how a tiny speck of a baby jellyfish finds its way in the vast ocean,” says Katcher. “What a dream to be joining the \u003cem>Deep Look \u003c/em>team and to be a part of the magic and wonder of exploring the world’s tiniest beings.”\u003c/p>\n\u003cp>Besides hosting \u003cem>Deep Look\u003c/em>, Katcher works on audio development for Trojan Horse, a documentary production company, and spends lots of time in her garden with her toddler. Her recent podcast productions include a National Geographic show about black markets and underground economies, and an investigative series about a wave of murders in Miami’s Little Haiti neighborhood. Margaret has also reported on science for KQED radio, Pacific Standard and The Atlantic. She’s an alum of the University of California, Berkeley’s Graduate School of Journalism.\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning wildlife video series produced by KQED and presented by \u003ca href=\"https://www.youtube.com/pbsdigitalstudios\">PBS Digital Studios\u003c/a>. The series has published nearly 200 episodes on YouTube, where it has garnered more than 2 million subscribers and a half-billion views, making it KQED’s most successful web video production. \u003cem>Deep Look\u003c/em>’s videos are shot in ultra-HD (4K) using macro cinematography and microscopy to reveal small, hidden worlds in nature. \u003cem>Deep Look\u003c/em> produces 17 episodes per year, releasing a new video every three weeks. \u003cem>Deep Look\u003c/em> also publishes videos on \u003ca href=\"https://www.tiktok.com/@deeplookofficial?lang=en\">TikTok\u003c/a>, \u003ca href=\"https://www.instagram.com/KQEDScience\">Instagram\u003c/a> and \u003ca href=\"https://www.facebook.com/DeepLookPBS/\">Facebook\u003c/a>, and puts out a weekly newsletter, \u003ca href=\"https://www.kqed.org/newsletters/nature-unseen?utm_source=DeepLook&utm_medium=YouTube&utm_id=socialnewsletterpromo&utm_content=AboutUs\">\u003cem>Nature Unseen\u003c/em>\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s award-winning team includes: \u003cstrong>Gabriela Quirós\u003c/strong>, supervising producer; \u003cstrong>Josh Cassidy,\u003c/strong> lead producer and cinematographer; \u003cstrong>Rosa Tuirán\u003c/strong> and \u003cstrong>Mimi Schiffman\u003c/strong>, producers; \u003cstrong>Jenny Oh\u003c/strong>, vertical video producer; and \u003cstrong>Sevda Eris\u003c/strong>, engagement director. Each episode has an original score by \u003cstrong>Seth Samuel\u003c/strong>, as well as additional editing and motion graphics by \u003cstrong>Kia Simon\u003c/strong>. Many episodes include animation by \u003cstrong>Teodros Hailye\u003c/strong>.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> has won the AAAS Kavli Science Journalism Award, 12 Northern California Emmys, five awards from the Northern California Society of Professional Journalists, the Webby People’s Voice Award, and five awards from the Jackson Wild film festival, often described as the “Oscars of wildlife filmmaking.”\u003c/p>\n\u003cp>Discover the series at \u003ca href=\"http://kqed.org/deeplook\">kqed.org/deeplook \u003c/a>and \u003ca href=\"http://youtube.com/kqeddeeplook\">youtube.com/kqeddeeplook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios and the members of KQED. Deep Look is also supported by more than 250 members on Patreon. \u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a community-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration, exposing them to new people, places and ideas. \u003ca href=\"http://kqed.org\">kqed.org \u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "DEEP LOOK Wildlife Series Dives into its 10th Season with Over 2 Million YouTube Subscribers and New Videos About Hagfish, Earthworms, Mussels and Frogs",
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"content": "\u003cp>KQED's wildlife video series, \u003ca href=\"http://www.youtube.com/kqeddeeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, beloved by fans, renowned scientists and science media journalists alike, launches its 10th season having racked up millions of monthly views and numerous awards, including one of the most prestigious awards in science journalism. \u003cem>Deep Look\u003c/em>’s new season kicked off with, \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=id1XEi7Jk7Y\">Have You Met a Hagfish? It’s About Slime\u003c/a>\u003c/em> followed by \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=xjpo6OkuYy0\">Earthworm Love is Cuddly ... and Complicated\u003c/a>\u003c/em>. Upcoming videos explore how mussels form their “beards,” and how frogs shoot out their tongue super fast. \u003c/p>\n\u003cp>“The \u003cem>Deep Look\u003c/em> team is great at revealing the extraordinary and exciting lives of tiny creatures most of us ignore, or don’t even know exist,” said Craig Rosa, Deep Look’s series producer. “Even with over 160 episodes in our collection, we have not run out of incredible stories to tell. ” \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s mix of whimsical writing, original music, gorgeous and – yes – often gross macro photography has earned the series a huge following. \u003cem>Deep Look\u003c/em>’s new season starts on the heels of closing out a very successful 2022. The series had more than 65 million video views and over 2 million YouTube subscribers. \u003cem>Deep Look\u003c/em> also launched on the social media platform, TikTok, quickly gaining over 38 million views. In addition to winning several awards in 2022, \u003cem>Deep Look\u003c/em> won, for the first time, a distinguished \u003ca href=\"https://sjawards.aaas.org/news/2022-aaas-kavli-science-journalism-award-winners-named\">AAAS Kavli Science Journalism Gold Award\u003c/a> in the “Video Spot News/Feature Reporting” category.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is KQED’s most-viewed digital video production. The series is presented by PBS Digital Studios on YouTube (\u003ca href=\"http://www.youtube.com/kqeddeeplook\">YouTube.com/KQEDDeepLook\u003c/a>), where it’s also one of the network’s most popular series. \u003cem>Deep Look\u003c/em> will release 17 new videos in 2023, a new one every three weeks. More details about the series’ initial line up are below.\u003c/p>\n\u003cp>\u003cstrong>January 24 – Hagfish Slime:\u003c/strong> This eel-like fish has been thriving for more than 300 million years. What’s its survival secret? Slime, which can expand to 10,000 times its original volume in less than half a second once it hits seawater.\u003c/p>\n\u003cp>\u003cstrong>February 14 – Earthworm Sex:\u003c/strong> Each earthworm comes equipped with both eggs and sperm. So its chances of finding a date are great! And when they mate, they snuggle inside cozy slime tubes. \u003c/p>\n\u003cp>\u003cstrong>March 7 – Mussel Beard:\u003c/strong> A mussel’s “beard” is made of byssal fibers that they use to attach themselves to rocks, boat hulls and each other. Researchers are investigating this waterproof adhesive to create a glue for use in human fetal surgery.\u003c/p>\n\u003cp>\u003cstrong>March 28 – Frog Tongues:\u003c/strong> How can toads (and frogs) shoot their tongue out at breakneck speed - 5x faster than a human blink - to catch and swallow their dinner? It takes a shock-absorbing tongue, and a saliva that breaks the rules of fluid dynamics.\u003c/p>\n\u003cp>\u003cstrong>April 18 – Bird’s Nest Fungi:\u003c/strong> These delicate mushrooms look like small bird’s nests with many tiny eggs inside. It only takes a single raindrop to bring this fungus to life, launching its spores far and wide. \u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr />\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning YouTube wildlife series produced by KQED. The series has won 20 awards, including one AAAS Kavli Science Journalism Award, eight Northern California Emmys, five Society of Professional Journalists NorCal Excellence in Journalism Awards, five Jackson Wild Media Awards and one People’s Voice Webby Award. \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s production team includes KQED climate reporter Laura Klivans, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer; Mimi Schiffman, producer and post-production coordinator; Sevda Eris, audience engagement director; and Jenny Oh, engagement producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em> connects with its audience on social media, through community events, and partnerships with renowned science centers and research institutions. Discover more at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook.\u003c/a>\u003cbr />\n\u003cstrong>\u003cbr />\nAbout PBS Digital Studios\u003c/strong>\u003cbr />\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the internet age. Working with creators from across the web, its network of short-form video series showcases the best of the internet while also celebrating the best of public television. \u003ca href=\"https://www.pbs.org/digital-studios/\">pbs.org/digitalstudios\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS member station based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services, and an award-winning education program helping students and educators thrive in 21st century classrooms. A trusted news source and a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration, exposing them to new people, places and ideas. \u003ca href=\"https://kqed.org/deeplook\">KQED.org\u003c/a>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>KQED's wildlife video series, \u003ca href=\"http://www.youtube.com/kqeddeeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, beloved by fans, renowned scientists and science media journalists alike, launches its 10th season having racked up millions of monthly views and numerous awards, including one of the most prestigious awards in science journalism. \u003cem>Deep Look\u003c/em>’s new season kicked off with, \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=id1XEi7Jk7Y\">Have You Met a Hagfish? It’s About Slime\u003c/a>\u003c/em> followed by \u003cem>\u003ca href=\"https://www.youtube.com/watch?v=xjpo6OkuYy0\">Earthworm Love is Cuddly ... and Complicated\u003c/a>\u003c/em>. Upcoming videos explore how mussels form their “beards,” and how frogs shoot out their tongue super fast. \u003c/p>\n\u003cp>“The \u003cem>Deep Look\u003c/em> team is great at revealing the extraordinary and exciting lives of tiny creatures most of us ignore, or don’t even know exist,” said Craig Rosa, Deep Look’s series producer. “Even with over 160 episodes in our collection, we have not run out of incredible stories to tell. ” \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s mix of whimsical writing, original music, gorgeous and – yes – often gross macro photography has earned the series a huge following. \u003cem>Deep Look\u003c/em>’s new season starts on the heels of closing out a very successful 2022. The series had more than 65 million video views and over 2 million YouTube subscribers. \u003cem>Deep Look\u003c/em> also launched on the social media platform, TikTok, quickly gaining over 38 million views. In addition to winning several awards in 2022, \u003cem>Deep Look\u003c/em> won, for the first time, a distinguished \u003ca href=\"https://sjawards.aaas.org/news/2022-aaas-kavli-science-journalism-award-winners-named\">AAAS Kavli Science Journalism Gold Award\u003c/a> in the “Video Spot News/Feature Reporting” category.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is KQED’s most-viewed digital video production. The series is presented by PBS Digital Studios on YouTube (\u003ca href=\"http://www.youtube.com/kqeddeeplook\">YouTube.com/KQEDDeepLook\u003c/a>), where it’s also one of the network’s most popular series. \u003cem>Deep Look\u003c/em> will release 17 new videos in 2023, a new one every three weeks. More details about the series’ initial line up are below.\u003c/p>\n\u003cp>\u003cstrong>January 24 – Hagfish Slime:\u003c/strong> This eel-like fish has been thriving for more than 300 million years. What’s its survival secret? Slime, which can expand to 10,000 times its original volume in less than half a second once it hits seawater.\u003c/p>\n\u003cp>\u003cstrong>February 14 – Earthworm Sex:\u003c/strong> Each earthworm comes equipped with both eggs and sperm. So its chances of finding a date are great! And when they mate, they snuggle inside cozy slime tubes. \u003c/p>\n\u003cp>\u003cstrong>March 7 – Mussel Beard:\u003c/strong> A mussel’s “beard” is made of byssal fibers that they use to attach themselves to rocks, boat hulls and each other. Researchers are investigating this waterproof adhesive to create a glue for use in human fetal surgery.\u003c/p>\n\u003cp>\u003cstrong>March 28 – Frog Tongues:\u003c/strong> How can toads (and frogs) shoot their tongue out at breakneck speed - 5x faster than a human blink - to catch and swallow their dinner? It takes a shock-absorbing tongue, and a saliva that breaks the rules of fluid dynamics.\u003c/p>\n\u003cp>\u003cstrong>April 18 – Bird’s Nest Fungi:\u003c/strong> These delicate mushrooms look like small bird’s nests with many tiny eggs inside. It only takes a single raindrop to bring this fungus to life, launching its spores far and wide. \u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr />\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning YouTube wildlife series produced by KQED. The series has won 20 awards, including one AAAS Kavli Science Journalism Award, eight Northern California Emmys, five Society of Professional Journalists NorCal Excellence in Journalism Awards, five Jackson Wild Media Awards and one People’s Voice Webby Award. \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s production team includes KQED climate reporter Laura Klivans, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer; Mimi Schiffman, producer and post-production coordinator; Sevda Eris, audience engagement director; and Jenny Oh, engagement producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em> connects with its audience on social media, through community events, and partnerships with renowned science centers and research institutions. Discover more at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook.\u003c/a>\u003cbr />\n\u003cstrong>\u003cbr />\nAbout PBS Digital Studios\u003c/strong>\u003cbr />\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the internet age. Working with creators from across the web, its network of short-form video series showcases the best of the internet while also celebrating the best of public television. \u003ca href=\"https://www.pbs.org/digital-studios/\">pbs.org/digitalstudios\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS member station based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services, and an award-winning education program helping students and educators thrive in 21st century classrooms. A trusted news source and a leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration, exposing them to new people, places and ideas. \u003ca href=\"https://kqed.org/deeplook\">KQED.org\u003c/a>\u003c/p>\n\u003c/div>\u003c/p>",
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"disqusTitle": "KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media",
"title": "KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media",
"headTitle": "Cracking the Code | About KQED",
"content": "\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.”\u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers.\u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.”\u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003cbr />\nAdditional Research Highlights\u003c/p>\n\u003cp>Besides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials' curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as \"charming\" engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an \"awe\" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Katrin Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates including: Kristina Janet, Othello Richards and Natasha Strydhorst. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from Matthew Motta and Daniel Chapman, postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a> and doctoral candidate Christine Gilbert of the University of Connecticut.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, \u003cstrong>KQED\u003c/strong>, \u003ca href=\"mailto:seris@kqed.org\">seris@kqed.org\u003c/a>\u003c/p>\n",
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"description": "Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided",
"title": "KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media | KQED",
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"headline": "KQED and Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media",
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"subhead": "KQED, the Northern California PBS and NPR member station, and the College of Media & Communication at Texas Tech University, have completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. ",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.”\u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers.\u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.”\u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003cbr />\nAdditional Research Highlights\u003c/p>\n\u003cp>Besides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials' curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as \"charming\" engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an \"awe\" framework, but the pandemic redirected the team's work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech's Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Katrin Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates including: Kristina Janet, Othello Richards and Natasha Strydhorst. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from Matthew Motta and Daniel Chapman, postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a> and doctoral candidate Christine Gilbert of the University of Connecticut.\u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, \u003cstrong>KQED\u003c/strong>, \u003ca href=\"mailto:seris@kqed.org\">seris@kqed.org\u003c/a>\u003c/p>\n\u003c/div>\u003c/p>",
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"title": "KQED & Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media",
"headTitle": "KQED & Texas Tech Univ. Wrap $3 Million National Science Foundation Grant, Expand Research into Engaging Younger Audiences with Science Media | KQED",
"content": "\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.” \u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers. \u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.” \u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003c/p>\n\u003cp>\u003cstrong>Additional Research Highlights\u003c/strong>\u003cbr />\nBesides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials’ curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as “charming” engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an “awe” framework, but the pandemic redirected the team’s work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech’s Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Kat Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a>. \u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media. \u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, KQED, seris@kqed.org\u003c/p>\n",
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"description": "Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project Cracking the Code (CTC): Influencing Millennial Science Engagement. The three-year grant provided",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cstrong>\u003cem>Project Creates New Model For Collaboration Between Science Media Professionals and University Science Communication Researchers\u003c/em>\u003c/strong>\u003c/p>\n\u003cp>KQED and the College of Media & Communication at Texas Tech University, have recently completed a $3 million grant from the National Science Foundation (NSF) for the project \u003ca href=\"http://www.kqed.org/crackingthecode\">Cracking the Code (CTC): Influencing Millennial Science Engagement\u003c/a>. The three-year grant provided funding for an unprecedented research initiative between science media professionals and science communication academics with the goal of identifying how best to engage younger, more diverse audiences with science media. The project capped its research with a major national survey of science media habits in 2021.\u003c/p>\n\u003cp>“This project has resulted in new approaches to STEM learning in informal environments that have the potential to transform the way science news is produced and delivered to the general public,” said \u003cstrong>NSF Program Officer Sandra H. Welch.\u003c/strong> “This collaboration between researchers and practitioners provides new protocols that can be used by science media producers to create targeted digital media for specific audiences based on the topics that appeal to them.”\u003c/p>\n\u003cp>“From the pandemic to the extremes of climate change, it has been an especially critical time for science reporting and the public’s understanding of science,” said \u003cstrong>Sue Ellen McCann, lead principal investigator on the grant for KQED\u003c/strong>. “This generous NSF funding has allowed us to study science media engagement beyond traditional market research, and really dig into specific questions about our science content, working closely with the expertise of science communication researchers.” \u003c/p>\n\u003cp>Over the course of this project, KQED and Texas Tech University have:\u003cbr />\n• Advanced insight into younger audiences’ engagement with science media;\u003cbr />\n• Identified missing and future audiences;\u003cbr />\n• Developed best practices for collaborative in-depth audience research;\u003cbr />\n• Created a new model for collaboration between science media content staff and academic science communication researchers. \u003c/p>\n\u003cp>“We’ve been able to put science communications theories to the practical test.” said \u003cstrong>Asheley Landrum of Texas Tech University and co-principal investigator on the project\u003c/strong>. “Our research team now has a much better understanding of the challenges journalists face in reaching and engaging audiences, especially in this polarized media environment. In the process, we’ve helped KQED discover ways to amplify the engagement of science content for harder-to-reach audiences.” \u003c/p>\n\u003cp>The project built on Landrum’s and collaborators’ \u003ca href=\"https://onlinelibrary.wiley.com/doi/full/10.1111/pops.12396\">existing science curiosity research.\u003c/a> They developed a survey tool called the Science Curiosity Scale (SCS), which measures science interest through a combination of behavioral and self-reported indicators. This research also expanded the understanding of underengaged or “missing” audiences for science media. For the purposes of this project, missing audiences are defined as individuals who are “science curious” but are not engaging with science content. Of note, one key feature of science curious people is that they are more likely than others to read stories that disagree with their own opinion.\u003c/p>\n\u003cp>\u003cstrong>National Media Survey 2021\u003c/strong>\u003cbr />\nTo wrap up the (CTC) project, KQED and Texas Tech research teams completed a new national survey in August 2021 of science media habits of younger audiences. The survey asked many of the same questions as in the project’s \u003ca href=\"https://www.kqed.org/about/13669/cracking-the-code-survey-results-on-millennials-and-their-science-curiosity\">2018 first-ever national science media survey of millennials\u003c/a>. The team homed in on questions that emerged from the past three years of research with a focus on millennials (25-40 years old) who are of particular interest as they have already dramatically changed the way media is consumed. The recent survey also examined the media behaviors of a portion of Gen Z (18-24 years old), the next generation shifting an already fragmented media landscape. \u003ca href=\"https://www.kqed.org/about/16748/science-engagement-a-new-survey-in-2021\">Read a more detailed article on the new survey and its results here. \u003c/a>\u003c/p>\n\u003cp>Key findings from that survey include:\u003cbr />\n•\u003cstrong> Curious Audience:\u003c/strong> Science curiosity is the strongest predictor of engagement with science — far above any demographic characteristic. However, science curiosity can vary by demographics.\u003cbr />\n• \u003cstrong>Topics by Generation:\u003c/strong> Adults 40 and younger are most interested in nature, wildlife, and psychology/behavioral science. Gen Z are the adults most interested in climate change. Health and medicine become more important with age.\u003cbr />\n• \u003cstrong>Platforms Used:\u003c/strong> Millennials most commonly use search engines and websites to find public media science content. YouTube is also popular. Gen Zers commonly use TikTok, which is the least popular platform for science among millennials.\u003cbr />\n• \u003cstrong>Missing Audience:\u003c/strong> Black and Hispanic millennial women seem to be the most frequently “missing” audiences for science from platforms such as live radio, podcasts, TikTok, and YouTube. This is not the case for these women Gen Zers.\u003cbr />\n• \u003cstrong>Science Stories:\u003c/strong> Stories that explain something audiences are curious about in nature and the environment are much more popular than any other type of story, including news about scientific discoveries and climate change.\u003cbr />\n• \u003cstrong>Story Credibility:\u003c/strong> Science curious Gen Zers trust their gut intuition about whether science stories are credible, but they also prioritize peer review and expertise. Science curious millennials say they rely primarily on peer review and expertise.\u003c/p>\n\u003cp>\u003cstrong>Additional Research Highlights\u003c/strong>\u003cbr />\nBesides the national media surveys, CTC’s audience research centered on questions for two of KQED’s science properties: \u003cem>Deep Look\u003c/em>, its YouTube series about unusual animals and plants; and science news reporting on the radio and online.\u003cbr />\n• How can KQED adapt and expand upon existing research to understand the role of science identity and curiosity in millennial engagement and interest in science media?\u003cbr />\n• Which editorial tactics, platform choices, media formats, and engagement strategies — can increase millennials’ curiosity and interest in science content, with special attention given to underrepresented and underengaged, “missing” audiences within the millennial generation?\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/deep-look\">\u003cem>Deep Look \u003c/em>research \u003c/a>\u003c/strong>include:\u003cbr />\n• The YouTube algorithm is not determining \u003cem>Deep Look\u003c/em>’s gender imbalance of 70 percent male vs. 30 percent female.\u003cbr />\n• Women and men with high science curiosity who watched \u003cem>Deep Look\u003c/em> engaged with it equally.\u003cbr />\n• Women weren’t squeamish of “gross” content, but titles that emphasize useful information (health, medicine) appear to engage more women.\u003cbr />\n• Behind-the-scenes photos are less expensive and just as effective as behind-the-scenes-videos at engaging Deep Look’s missing audience of women, both science curious and not.\u003cbr />\n• Aesthetics and attractiveness are very important in thumbnail images. Specifically, intense colors and images that elicit curiosity or are perceived as “charming” engage more women.\u003c/p>\n\u003cp>Key findings from the project’s preliminary\u003cstrong> \u003ca href=\"https://www.kqed.org/about/13722/experimenting-with-science-news-headline-format-to-maximize-engagement\">science news research\u003c/a> \u003c/strong>include:\u003cbr />\n• Stories with forward referencing headlines (Ex. Here’s What Little Earthquakes Tell Scientists About the Likelihood of the Big One ) had a greater probability of being categorized as “real” news than the traditional or question (Do Little Earthquakes Mean the Big One is Close at Hand?) headline formats.\u003cbr />\n• Although science curiosity predicted anticipated engagement, participants generally (and millennials in particular) saw question-based headlines as less credible. Millennials were less likely to categorize these stories as real news (choosing “fake news” or “satire”) than they were the other headline types.\u003cbr />\n• The intuitive method of sparking curiosity via asking questions to increase engagement could be seen as click bait and result, instead, in loss of credibility — something that the news media, and science news in particular, cannot afford to lose.\u003c/p>\n\u003cp>Note: \u003ca href=\"https://www.kqed.org/about/16981/when-science-news-is-awesome\">The science news team began a study to find out whether stories aimed at generating “awe” would drive deeper engagement\u003c/a>. From a preliminary study the team learned people can feel experiences like connectedness and vastness, not only through images but through a written story. The team intended to write their own science stories through an “awe” framework, but the pandemic redirected the team’s work, and halted testing of participants’ response to the articles, which would have required the use of Texas Tech’s Psychophysiology Lab.\u003c/p>\n\u003cp>Key findings from the project’s \u003cstrong>\u003ca href=\"https://www.kqed.org/about/16011/mask-messaging-for-covid19\">COVID-19 Mask research\u003c/a>\u003c/strong>:\u003cbr />\n• Political party was the strongest predictor of participants’ beliefs about COVID-19 risks, mask-wearing, and policy support.\u003cbr />\n• Presenting participants with a written scientific consensus message did not significantly influence their beliefs.\u003cbr />\n• Viewing an infographic depicting how masks help to prevent the spread of COVID-19 increased study participants’ agreement that wearing masks can effectively keep the wearer and others safe, specifically among more skeptical audiences (such as men and Republicans).\u003c/p>\n\u003cp>Note: The Mask study was one of several conducted under an additional 2020 NSF Rapid Response Research (RAPID) grant to study COVID-19 related messaging and communication around the virus. \u003ca href=\"http://www.kqed.org/about/tag/covid19\">Find out more about the project’s COVID-19 research here.\u003c/a> \u003ca href=\"https://www.kqed.org/about/16182/kqed-science-and-the-covid-19-pandemic-the-changing-nature-of-disaster-reporting\">Also, a comprehensive evaluation about reporting during a crisis/disaster can be found here.\u003c/a>\u003c/p>\n\u003cp>Key takeaways from the \u003cstrong>\u003ca href=\"https://www.kqed.org/about/tag/scottburg\">project’s evaluation\u003c/a>\u003c/strong> include:\u003cbr />\n• By learning firsthand the kinds of issues that science media content producers and news reporters experience on a day-to-day basis, researchers better understand how their work can impact media practice.\u003cbr />\n• Media practitioners’ exposure to a variety of new research tools and methods raised their awareness and understanding of the importance of science communication and audience research.\u003cbr />\n• It is most helpful to media professionals when researchers can translate study findings into actionable insights.\u003cbr />\n• Building in regular opportunities for participant reflection and contextualizing of study results is imperative for the success and sustainability of these types of collaborations.\u003cbr />\n• Challenges in aligning long-term audience research with the demand for rapid science news reporting need to be considered.\u003cbr />\n• Dissemination of findings is just as an important undertaking as the research itself. Identifying target audiences for dissemination and determining the way in which findings would be best communicated regularly to those audiences is critical if the research is to have a lasting impact.\u003c/p>\n\u003cp>Visit \u003ca href=\"https://www.kqed.org/crackingthecode\">KQED.org/CrackingtheCode,\u003c/a> for all of CTC’s research reports and project evaluation reports. A more \u003ca href=\"https://www.kqed.org/about/16895/cracking-the-code-millennial-science-media-habits-and-engagement\">complete summary of findings and key takeaways is here\u003c/a>. A summary of \u003ca href=\"https://www.kqed.org/about/16890/cracking-the-code-steps-for-conducting-media-research-and-research-protocols-bestpractices-3\">how to design a science media practitioner and science communications researcher collaboration is here\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>Project Team\u003c/strong>\u003cbr />\nThe project was spearheaded by \u003ca href=\"https://www.kqed.org/science/about\">KQED Science’s Sue Ellen McCann\u003c/a> and also included co-principal investigator Sevda Eris and Sarah Mohamad of KQED’s science engagement staff. Producers from \u003cem>Deep Look\u003c/em>, including Craig Rosa and Gabriela Quirós, and its science news editors and reporters, including Kat Snow, Jon Brooks and Kevin Stark, were principal KQED participants. \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media and Communication of Texas Tech University was the lead academic researcher and co-PI on the project\u003c/a> with assistance from postdoctoral researcher, Kelsi Opat, and several doctoral candidates. \u003ca href=\"https://law.yale.edu/dan-m-kahan\">Dan Kahan of Yale Law School’s Cultural Cognition Project\u003c/a> helped kick off the grant’s research into \u003cem>Deep Look\u003c/em>’s gender disparity in science media engagement with assistance from postdoctoral fellows at Yale and the Annenberg Public Policy Center of the University of Pennsylvania. The project closed out a key line of inquiry into women and science identity with research from \u003ca href=\"https://comm.uconn.edu/person/jocelyn-steinke/\">Jocelyn Steinke of the University of Connecticut\u003c/a>. \u003c/p>\n\u003cp>\u003cstrong>Evaluation\u003c/strong>\u003cbr />\nThe evaluation of this project was conducted by \u003ca href=\"http://rockman.com/about/team/scott-burg/\">Scott Burg\u003c/a>, a senior research principal at\u003ca href=\"http://rockman.com/\"> Rockman et al\u003c/a>, an independent evaluation, research and consulting firm focusing on studies of education, technology and media. \u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr />\nMajor funding for this project is provided by the \u003ca href=\"https://www.nsf.gov/\">National Science Foundation\u003c/a>. The 2021 National Survey was funded by the NSF. The first national surveys in 2018 were funded by the \u003ca href=\"https://www.templeton.org/\">Templeton Religion Trust\u003c/a> and \u003ca href=\"https://www.templetonworldcharity.org/\">Temple World Charity Foundation\u003c/a>, with additional funding from the National Science Foundation. A follow-up 2018 verification survey received further funding from the \u003ca href=\"https://www.asc.upenn.edu/research/research-centers/annenberg-public-policy-center\">Annenberg Public Policy Center of the University of Pennsylvania.\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Partners\u003c/strong>\u003cbr />\nThe CTC team communicated results of the research throughout the project to several renowned media partners: \u003ca href=\"https://www.npr.org/\">NPR News\u003c/a>, \u003ca href=\"https://www.pbs.org/newshour/\">PBS NewsHour\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>, \u003ca href=\"https://www.sciencefriday.com/\">Science Friday\u003c/a> (WNYC Studios), \u003ca href=\"http://www.pbs.org/wnet/nature/\">Nature\u003c/a> (WNET), \u003ca href=\"https://www.pbs.org/wgbh/nova/\">NOVA\u003c/a> (WGBH), \u003ca href=\"https://www.unctv.org/\">UNC-TV Public Media North Carolina\u003c/a> and \u003ca href=\"https://www.tpt.org/\">Twin Cities PBS\u003c/a> and \u003ca href=\"https://www.scientificamerican.com/\">Scientific American\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/science\">KQED Science’s\u003c/a> award-winning reporters and producers, provide daily reporting on science and health research, climate change and the environment as well as producing the popular \u003cem>Deep Look\u003c/em> YouTube nature series. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions from the San Francisco Bay Area and beyond. Discover more at \u003ca href=\"http://www.kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr />\n\u003ca href=\"http://www.kqed.org/\">KQED\u003c/a> serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation and one of the highest-rated public television services. It also has an award-winning education program that helps students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive media, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org/\">KQED.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Media Contact:\u003c/strong> Sevda Eris, KQED, seris@kqed.org\u003c/p>\n\u003c/div>\u003c/p>",
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"disqusTitle": "KQED's Deep Look Science Video Series Strides into its 9th Season with Walking Sticks and Whip Scorpions",
"title": "KQED's Deep Look Science Video Series Strides into its 9th Season with Walking Sticks and Whip Scorpions",
"headTitle": "KQED's Pressroom | About KQED",
"content": "\u003cp>From mysterious Australian walking sticks and whip scorpions, to household pests you thought you knew, but don’t really, like subterranean termites, KQED's award-winning video series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a> \u003c/em>started releasing a new season of its wildly popular short science videos that give viewers a close-up view of the natural world they rarely get to experience. \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s blend of humorous and pithy writing, original music, and gross, gorgeous or otherwise irresistible macro photography has earned the series a huge following, with more than 5 million monthly views and nearly 2 million subscribers, as well as seven regional Emmy awards.\u003cem> Deep Look\u003c/em> is presented by \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a> on YouTube (\u003ca href=\"http://www.youtube.com/kqeddeeplook\">youtube.com/KQEDDeepLook)\u003c/a>, where it’s one of the network’s most-viewed series. \u003c/p>\n\u003cp>“Our five-minute videos are more like ‘science tapas,’ meant to be enjoyed several at a time,” says Josh Cassidy, lead producer and cinematographer. “\u003cem>Deep Look\u003c/em> has been following a more informal model of serving up science to our viewers in short, charismatic, playful bites. From our fans’ reactions, it looks like we are encouraging the next generation of biologists, conservationists, entomologists and wildlife filmmakers too, which is a great feeling.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s\u003cstrong> ninth season launched on January 11\u003c/strong> with \u003ca href=\"https://www.kqed.org/science/1978180/australian-walking-stick-insects-are-three-times-weirder-than-you-think\">the shapeshifting Australian walking stick\u003c/a>. This insect has three different disguises that help it camouflage during its life. Upcoming videos feature flying termites, slimy red cage fungi and the vinegar-spraying whip scorpion. The series will present 17 new videos in 2022, a new one every three weeks.\u003c/p>\n\u003cp>“After making more than 150 videos, you might think we’d be out of stories,” says series producer Craig Rosa, “but nature’s diversity is unbelievable.” \u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Watch \u003cem>Deep Look\u003c/em>’s first new video of 2022 here: \u003ca href=\"https://www.kqed.org/science/1978180/australian-walking-stick-insects-are-three-times-weirder-than-you-think\">Australian Walking Stick Insects Are Three Times Weirder Than You Think\u003c/a>, and find out how \u003cem>Deep Look \u003c/em>collaborated with talented \u003ca href=\"https://www.youtube.com/post/UgkxNG_vA1iQeayz1FLlJUhbjjXaMOT7mmyf\">Melbourne-based filmmaker Jordan Dean in this behind-the-scenes post\u003c/a>. More about \u003cem>Deep Look\u003c/em>’s winter lineup is below. \u003c/p>\n\u003cp>\u003cstrong>January 11 – Australian Walking Stick:\u003c/strong> It’s a master of deception, but a twig is just one of its many disguises. Before it’s even born, it mimics a seed. In its youth it looks and acts like an ant. Only when it has grown up does it settle into its final, leafy form. Along the way, it fools predators at every turn.\u003c/p>\n\u003cp>\u003cstrong>February 1 – Western Subterranean Termites:\u003c/strong> These winged creatures swarm en masse once a year, pushing through the damp earth from their underground tunnels to the outside world to mate and establish new colonies. Then they build tubes out of mud and saliva from their nest into your basement to explore what tasty wood you might have for them to eat. \u003c/p>\n\u003cp>\u003cstrong>February 22 – Red Cage Fungus:\u003c/strong> The red cage fungus explodes out of an egg-shaped casing and uses its goopy, smelly lattice structure to attract flies that will carry away its spores. \u003c/p>\n\u003cp>\u003cstrong>March 15 – Whip Scorpion:\u003c/strong> Also known as a vinegaroon, it’s as monstrous-looking as a scorpion, with an additional whip-like tail. But when it defends against predators like weasels and skunks, it doesn’t use venom. Instead, it aims its tail at their eyes and spritzes them with – you guessed it – vinegar.\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning YouTube science series produced by KQED. It has won 15 awards including: seven \u003cem>Northern California Emmys\u003c/em>, three \u003cem>Society of Professional Journalists NorCal Excellence in Journalism Awards\u003c/em>, four \u003cem>Jackson Hole Media Awards\u003c/em> and one\u003cem> People’s Voice Webby Award\u003c/em>. \u003cem>Deep Look\u003c/em>’s production team includes: KQED climate reporter \u003cstrong>Laura Klivans\u003c/strong>, host and writer; \u003cstrong>Craig Rosa,\u003c/strong> series producer; \u003cstrong>Josh Cassidy\u003c/strong>, lead producer and cinematographer; \u003cstrong>Gabriela Quirós\u003c/strong>, coordinating producer; \u003cstrong>Mike Seely\u003c/strong>, producer and post-production coordinator; and \u003cstrong>Sevda Eris\u003c/strong>, audience engagement director. Each episode has an original score by \u003cstrong>Seth Samuel\u003c/strong>, as well as additional editing and motion graphics by \u003cstrong>Kia Simon\u003c/strong>. Many episodes also include special animations by \u003cstrong>Teodros Hailye\u003c/strong>. \u003cem>Deep Look \u003c/em>connects with its audience on social media, through community events and through partnerships with renowned science centers and research institutions. Discover more at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television. \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS.org/DigitalStudios\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED's digital production unit and is supported by the Dirk and Charlene Kabcenell Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org\">KQED.org\u003c/a>\u003c/p>\n\n",
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"description": "From mysterious Australian walking sticks and whip scorpions, to household pests you thought you knew, but don’t really, like subterranean termites, KQED's award-winning video series Deep Look started releasing a new season of its wildly popular short science videos that give viewers a close-up view of the natural world they rarely get to experience. Deep",
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"subhead": "KQED science series Deep Look launches its 9th season with the shapeshifting moves of the Australian walking stick. Upcoming videos feature wood-loving colonies of subterranean termites, fascinating forest explosions of cage fungi and the vinegar-spraying exploits of the whip scorpion.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>From mysterious Australian walking sticks and whip scorpions, to household pests you thought you knew, but don’t really, like subterranean termites, KQED's award-winning video series \u003cem>\u003ca href=\"http://www.kqed.org/deeplook\">Deep Look\u003c/a> \u003c/em>started releasing a new season of its wildly popular short science videos that give viewers a close-up view of the natural world they rarely get to experience. \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s blend of humorous and pithy writing, original music, and gross, gorgeous or otherwise irresistible macro photography has earned the series a huge following, with more than 5 million monthly views and nearly 2 million subscribers, as well as seven regional Emmy awards.\u003cem> Deep Look\u003c/em> is presented by \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a> on YouTube (\u003ca href=\"http://www.youtube.com/kqeddeeplook\">youtube.com/KQEDDeepLook)\u003c/a>, where it’s one of the network’s most-viewed series. \u003c/p>\n\u003cp>“Our five-minute videos are more like ‘science tapas,’ meant to be enjoyed several at a time,” says Josh Cassidy, lead producer and cinematographer. “\u003cem>Deep Look\u003c/em> has been following a more informal model of serving up science to our viewers in short, charismatic, playful bites. From our fans’ reactions, it looks like we are encouraging the next generation of biologists, conservationists, entomologists and wildlife filmmakers too, which is a great feeling.”\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s\u003cstrong> ninth season launched on January 11\u003c/strong> with \u003ca href=\"https://www.kqed.org/science/1978180/australian-walking-stick-insects-are-three-times-weirder-than-you-think\">the shapeshifting Australian walking stick\u003c/a>. This insect has three different disguises that help it camouflage during its life. Upcoming videos feature flying termites, slimy red cage fungi and the vinegar-spraying whip scorpion. The series will present 17 new videos in 2022, a new one every three weeks.\u003c/p>\n\u003cp>“After making more than 150 videos, you might think we’d be out of stories,” says series producer Craig Rosa, “but nature’s diversity is unbelievable.” \u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Watch \u003cem>Deep Look\u003c/em>’s first new video of 2022 here: \u003ca href=\"https://www.kqed.org/science/1978180/australian-walking-stick-insects-are-three-times-weirder-than-you-think\">Australian Walking Stick Insects Are Three Times Weirder Than You Think\u003c/a>, and find out how \u003cem>Deep Look \u003c/em>collaborated with talented \u003ca href=\"https://www.youtube.com/post/UgkxNG_vA1iQeayz1FLlJUhbjjXaMOT7mmyf\">Melbourne-based filmmaker Jordan Dean in this behind-the-scenes post\u003c/a>. More about \u003cem>Deep Look\u003c/em>’s winter lineup is below. \u003c/p>\n\u003cp>\u003cstrong>January 11 – Australian Walking Stick:\u003c/strong> It’s a master of deception, but a twig is just one of its many disguises. Before it’s even born, it mimics a seed. In its youth it looks and acts like an ant. Only when it has grown up does it settle into its final, leafy form. Along the way, it fools predators at every turn.\u003c/p>\n\u003cp>\u003cstrong>February 1 – Western Subterranean Termites:\u003c/strong> These winged creatures swarm en masse once a year, pushing through the damp earth from their underground tunnels to the outside world to mate and establish new colonies. Then they build tubes out of mud and saliva from their nest into your basement to explore what tasty wood you might have for them to eat. \u003c/p>\n\u003cp>\u003cstrong>February 22 – Red Cage Fungus:\u003c/strong> The red cage fungus explodes out of an egg-shaped casing and uses its goopy, smelly lattice structure to attract flies that will carry away its spores. \u003c/p>\n\u003cp>\u003cstrong>March 15 – Whip Scorpion:\u003c/strong> Also known as a vinegaroon, it’s as monstrous-looking as a scorpion, with an additional whip-like tail. But when it defends against predators like weasels and skunks, it doesn’t use venom. Instead, it aims its tail at their eyes and spritzes them with – you guessed it – vinegar.\u003c/p>\n\u003cp>\u003cstrong>About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in 2014, \u003cem>Deep Look \u003c/em>is an award-winning YouTube science series produced by KQED. It has won 15 awards including: seven \u003cem>Northern California Emmys\u003c/em>, three \u003cem>Society of Professional Journalists NorCal Excellence in Journalism Awards\u003c/em>, four \u003cem>Jackson Hole Media Awards\u003c/em> and one\u003cem> People’s Voice Webby Award\u003c/em>. \u003cem>Deep Look\u003c/em>’s production team includes: KQED climate reporter \u003cstrong>Laura Klivans\u003c/strong>, host and writer; \u003cstrong>Craig Rosa,\u003c/strong> series producer; \u003cstrong>Josh Cassidy\u003c/strong>, lead producer and cinematographer; \u003cstrong>Gabriela Quirós\u003c/strong>, coordinating producer; \u003cstrong>Mike Seely\u003c/strong>, producer and post-production coordinator; and \u003cstrong>Sevda Eris\u003c/strong>, audience engagement director. Each episode has an original score by \u003cstrong>Seth Samuel\u003c/strong>, as well as additional editing and motion graphics by \u003cstrong>Kia Simon\u003c/strong>. Many episodes also include special animations by \u003cstrong>Teodros Hailye\u003c/strong>. \u003cem>Deep Look \u003c/em>connects with its audience on social media, through community events and through partnerships with renowned science centers and research institutions. Discover more at \u003ca href=\"http://www.kqed.org/deeplook\">KQED.org/DeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>About PBS Digital Studios\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television. \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS.org/DigitalStudios\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED's digital production unit and is supported by the Dirk and Charlene Kabcenell Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org\">KQED.org\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Earth Day 2021: 11 Bay Area Events to Get You Inspired",
"headTitle": "Earth Day 2021: 11 Bay Area Events to Get You Inspired | KQED",
"content": "\u003cp>The first Earth Day, on April 22, 1970, kicked off the modern environmental movement with more than 20 million Americans — 10% of the U.S. population — hitting the streets to demand action against unchecked pollution.\u003c/p>\n\u003cp>Now in its 51st year, the event has transformed into a global movement with participation by more than 1 billion people across 192 countries. This year’s theme is “\u003ca href=\"https://www.earthday.org/toolkit-earth-day-2021-restore-our-earth/\">Restore Our Earth\u003c/a>,” emphasizing the importance of enlisting natural processes, emerging green technologies and innovative thinking to restore ecosystems.\u003c/p>\n\u003cp>Last year, on its 50th anniversary, California EPA Secretary Jared Blumenfeld \u003ca href=\"https://www.kqed.org/science/1962618/has-earth-day-had-any-impact-california-environmental-chief-weighs-in\" target=\"_blank\" rel=\"noopener noreferrer\">said \u003c/a>Earth Day has had “a major impact on policy.”\u003c/p>\n\u003cp>“Back in 1970, we didn’t have the Clean Air Act, we didn’t have the Clean Water Act, we didn’t have any federal legislation, really, relating to the environment,” he said. “And people went out on the streets, made their voices heard.”\u003c/p>\n\u003cp>This year Earth Day will be mainly virtual again. But with the Bay Area slowly opening up, there are some in-person options, too. Just remember to mask up and social distance. Below are a few, mostly Bay Area events to put on your radar:\u003c/p>\n\u003cp>\u003ca href=\"https://www.eventbrite.com/e/celebrate-earth-day-outdoors-with-bandaloop-vertical-dance-open-rehearsal-tickets-150758900931\">\u003cstrong>BANDALOOP\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Vertical Dance Rehearsal Outdoors\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 4-5 p.m., Oakland, In-Person Event\u003c/strong>\u003cbr>\nCelebrate Earth Day with aerial dance company BANDALOOP and special guests as the group unveils excerpts from its newest work, LOOM, weaving performance, research and education around the ancestral power and ecological impacts of textiles past, present and future. Event highlights include: Live music by Ben Juodvalkis, Chibueze Crouch, and Charles Peoples III. Special guest speakers include eco-somatic dance artist and inaugural BANDALOOP Artist-In-Residence Jes DeVille, and Phoenix Armenta from the West Oakland Environmental Indicators Project.\u003c/p>\n\u003cfigure id=\"attachment_1974001\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1974001\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg\" alt=\"BANDALOOP dancers perform on side of building in Oakland\" width=\"800\" height=\"445\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert-160x89.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">BANDALOOP dancers perform on the side of the Breuner building in downtown Oakland. \u003ccite>(Krystal Harfert/BANDALOOP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.calacademy.org/nightlife/nightschool-earth-day-for-the-people\">\u003cstrong>California Academy of Sciences\u003c/strong>\u003cbr>\n\u003cstrong>NightSchool: Earth Day for the People\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nGet inspired by people and organizations radically changing both the health of the environment and their communities through “greenprint” projects that focus on sustainable development, environmental justice, and remaking the food system. Featured speakers include: Elizabeth Hiroyasu, landscape scientist at The Nature Conservancy of California; Dr. Mónica Ramírez-Andreotta, assistant professor at the University of Arizona and director of Project Harvest; and Ashley Yates, media director for Planting Justice.\u003c/p>\n\u003cp>\u003ca href=\"https://chabotspace.org/calendar/saving-the-dark-movie-and-panel-discussion/\">\u003cstrong>Chabot Space and Science Center\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Screening: Saving the Dark\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 23 – 7 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nEnjoy a special screening and discussion of “Saving The Dark,” a documentary about astronomy and light pollution. Event highlights include film producer Sriram Murali, joined by astronomers Richard Ozer and Gerald McKeegan, to discuss the costs of light pollution, including its effects on our health, wildlife and environment.\u003c/p>\n\u003cp>\u003ca href=\"https://www.exploratorium.edu/visit/calendar/after-dark-online-earth-day\">\u003cstrong>The Exploratorium\u003c/strong>\u003cbr>\n\u003cstrong>After Dark Online: Earth Day\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Free Virtual Event \u003c/strong>\u003cbr>\nDiscover the work of local organizations that expose inequitable impacts of climate change and advocate for environmental justice and legislation. Event highlights include: Conversations with youth leaders from Oakland-based Youth vs. Apocalypse and a virtual screening of the short film “My 25: The Ocean Between Us,” a student film that merges memories and reality to tell an intimate story of how our oceans have changed.\u003c/p>\n\u003cp>\u003ca href=\"https://www.parksconservancy.org/events/earth-day-2021\">\u003cstrong>Golden Gate National Parks Conservancy\u003cbr>\nEarth Day Events\u003cbr>\nMake a Monarch Butterfly Kite for Earth Day!\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 11 a.m.-12 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nJoin National Park Service Ranger Rebecca Au and Price Sheppy as they take you step by step through building your own monarch butterfly kite to fly on Earth Day. You will also hear stories about the monarch butterfly and find out more about what you can do to help these beautiful animals.\u003c/p>\n\u003cp>\u003ca href=\"https://www.parksconservancy.org/events/earth-day-2021\">\u003cstrong>Monitoring Frogs in the Golden Gate National Recreation Area\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 23 – Noon-1:30 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nLearn about the common and uncommon frogs you can see in the Golden Gate National Recreation Area. Join the conversation and find out about efforts to reintroduce and monitor the California red-legged frog, a threatened population in the park.\u003c/p>\n\u003cp>\u003ca href=\"https://fortmason.org/event/flix/international-ocean-film-festival-2021-earth-day/\">\u003cstrong>International Ocean Film Festival (IOFF)\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Drive-in Screening at Fort Mason Center For Arts & Culture\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 8:30-10:30 p.m.\u003c/strong>\u003cstrong> Tickets Required, $49 Per Vehicle\u003c/strong>\u003cbr>\nIOFF is presenting a special screening of two of its 2021 award-winning films, “Ocean Souls” and “Whales in a Changing Ocean.” This screening is part of the 18th annual IOFF taking place virtually through May 2, showcasing more than 80 independent films, representing 17 countries, reflecting IOFF’s mission of restoring, protecting and balancing ocean biodiversity through independent films. If you can’t make it to the drive-in, these films are also screening virtually. Check out this year’s festival schedule at \u003ca href=\"http://www.IntlOceanFilmFest.org/\">IntlOceanFilmFest.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"https://www.kqed.org/events/146656235749\">KQED\u003cbr>\nOn Common Ground: Hyper-Local Climate Resilience\u003c/a>\u003c/strong>\u003cbr>\n\u003cstrong>April 22 – 6 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nMany people can adapt to climate change via migration, but for some, adaptation means finding the solutions to remain in place. KQED’s senior science editor, Katrin Snow, will moderate a conversation on how resiliency takes hold on a local level in two very different locations, Marin City and the Sierra Nevada. Special guests include: Terrie Harris-Green of Shore Up Marin City; Beth Rose Middleton Manning, professor and department chair of the Native American Studies Department at UC Davis; and guest reporter Janelle Marie Salanga, engagement reporting intern at the College Journalism Network.\u003c/p>\n\u003cp>\u003ca href=\"https://www.nasa.gov/earth-day-2021\">\u003cstrong>National Aeronautics and Space Administration (NASA)\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day 2021\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 21-23 – Multiday, Free Virtual Events\u003c/strong>\u003cbr>\nWhen you think of NASA, you might think of astronauts and missions to Mars. But NASA also has a variety of missions that focus on studying Earth, from sea level rise to hurricanes. NASA’s three-day Earth Day virtual event extravaganza features: Live presentations and chats with NASA Earth science experts; an interactive kid-friendly science fun zone with coloring and activity sheets; and Meet a Scientist videos. Plus, you can find out how you can be a scientist for NASA. There’s also an online scavenger hunt to kick off #GrowForLaunch, a chance to learn about plants grown in space and how you can start your own “space” garden.\u003c/p>\n\u003cp>\u003ca href=\"https://www.oaklandzoo.org/programs-and-events/earth-day\">\u003cstrong>Oakland Zoo\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Events\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22-25 – 10 a.m.-3:30p.m., Timed Tickets Required, $24-$20, Free Virtual Activities\u003c/strong>\u003cbr>\nCelebrate animals and the planet and learn how to take action against the illegal wildlife trade. All guests must reserve a ticket for a specific date and entry time. Event highlights include an in-person scavenger hunt that will focus on animals that need saving from illegal wildlife trade. The zoo also has several online activities to help you act for the planet from the comfort of your own home, such as learning what plants attract pollinators such as bees, butterflies and hummingbirds.\u003c/p>\n\u003cp>\u003ca href=\"https://browercenter.org/wsff-2021\">\u003cstrong>The David Brower Center\u003c/strong>\u003cbr>\n\u003cstrong>Wild and Scenic Film Festival Earth Day 2021\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Tickets Required, General $25, Student $15, Group Rates Available \u003c/strong>\u003cbr>\nThe Wild and Scenic Film Festival, organized by Citizens Climate Lobby Alameda County, the David Brower Center, Earth Island Institute, Green the Church, and Communities for a Better Environment, is hosting a virtual Earth Day screening with films that tell extraordinary stories of local and global front-line communities fighting for environmental justice and restoration. After the live event on the 22nd, all films will be available on-demand from April 23-27. Included with every ticket is an on-demand bonus session featuring five films about threatened wildlife and efforts to protect their habitats and save them from extinction. Get $5 off with this special code: WSFFDBC.\u003c/p>\n\u003cfigure id=\"attachment_1974013\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1974013\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg\" alt=\"earthday_wsf\" width=\"800\" height=\"510\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman--160x102.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman--768x490.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Included with every ticket is an on-demand bonus session featuring five amazing films about threatened wildlife and efforts to protect their habitats and save them from extinction. \u003ccite>(Wild and Scenic Film Festival)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Check your local event listings for additional Earth Day related community events in your neighborhood. And be sure to bookmark \u003ca href=\"https://www.bayareascience.org\">bayareascience.org\u003c/a> for year-round science and environment events and festivals. Below is a reminder of a few things you can do to make every day Earth Day, courtesy of the \u003ca href=\"https://oceanservice.noaa.gov/ocean/earthday.html\">National Oceanic and Atmospheric Association\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1974014\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg\" alt=\"NOAAA\" width=\"800\" height=\"501\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2-768x481.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"title": "Earth Day 2021: 11 Bay Area Events to Get You Inspired | KQED",
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"subhead": "Check out KQED's San Francisco Bay Area Earth Day 2021 event picks and get inspired! Enjoy mainly virtual events from the California Academy of Sciences, the Exploratorium, the Golden Gate National Parks Conservancy, the Oakland Zoo and more!",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>The first Earth Day, on April 22, 1970, kicked off the modern environmental movement with more than 20 million Americans — 10% of the U.S. population — hitting the streets to demand action against unchecked pollution.\u003c/p>\n\u003cp>Now in its 51st year, the event has transformed into a global movement with participation by more than 1 billion people across 192 countries. This year’s theme is “\u003ca href=\"https://www.earthday.org/toolkit-earth-day-2021-restore-our-earth/\">Restore Our Earth\u003c/a>,” emphasizing the importance of enlisting natural processes, emerging green technologies and innovative thinking to restore ecosystems.\u003c/p>\n\u003cp>Last year, on its 50th anniversary, California EPA Secretary Jared Blumenfeld \u003ca href=\"https://www.kqed.org/science/1962618/has-earth-day-had-any-impact-california-environmental-chief-weighs-in\" target=\"_blank\" rel=\"noopener noreferrer\">said \u003c/a>Earth Day has had “a major impact on policy.”\u003c/p>\n\u003cp>“Back in 1970, we didn’t have the Clean Air Act, we didn’t have the Clean Water Act, we didn’t have any federal legislation, really, relating to the environment,” he said. “And people went out on the streets, made their voices heard.”\u003c/p>\n\u003cp>This year Earth Day will be mainly virtual again. But with the Bay Area slowly opening up, there are some in-person options, too. Just remember to mask up and social distance. Below are a few, mostly Bay Area events to put on your radar:\u003c/p>\n\u003cp>\u003ca href=\"https://www.eventbrite.com/e/celebrate-earth-day-outdoors-with-bandaloop-vertical-dance-open-rehearsal-tickets-150758900931\">\u003cstrong>BANDALOOP\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Vertical Dance Rehearsal Outdoors\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 4-5 p.m., Oakland, In-Person Event\u003c/strong>\u003cbr>\nCelebrate Earth Day with aerial dance company BANDALOOP and special guests as the group unveils excerpts from its newest work, LOOM, weaving performance, research and education around the ancestral power and ecological impacts of textiles past, present and future. Event highlights include: Live music by Ben Juodvalkis, Chibueze Crouch, and Charles Peoples III. Special guest speakers include eco-somatic dance artist and inaugural BANDALOOP Artist-In-Residence Jes DeVille, and Phoenix Armenta from the West Oakland Environmental Indicators Project.\u003c/p>\n\u003cfigure id=\"attachment_1974001\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1974001\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg\" alt=\"BANDALOOP dancers perform on side of building in Oakland\" width=\"800\" height=\"445\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert-160x89.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/BandaLoop_Photo-by-Krystal-Harfert-768x427.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">BANDALOOP dancers perform on the side of the Breuner building in downtown Oakland. \u003ccite>(Krystal Harfert/BANDALOOP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003ca href=\"https://www.calacademy.org/nightlife/nightschool-earth-day-for-the-people\">\u003cstrong>California Academy of Sciences\u003c/strong>\u003cbr>\n\u003cstrong>NightSchool: Earth Day for the People\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nGet inspired by people and organizations radically changing both the health of the environment and their communities through “greenprint” projects that focus on sustainable development, environmental justice, and remaking the food system. Featured speakers include: Elizabeth Hiroyasu, landscape scientist at The Nature Conservancy of California; Dr. Mónica Ramírez-Andreotta, assistant professor at the University of Arizona and director of Project Harvest; and Ashley Yates, media director for Planting Justice.\u003c/p>\n\u003cp>\u003ca href=\"https://chabotspace.org/calendar/saving-the-dark-movie-and-panel-discussion/\">\u003cstrong>Chabot Space and Science Center\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Screening: Saving the Dark\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 23 – 7 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nEnjoy a special screening and discussion of “Saving The Dark,” a documentary about astronomy and light pollution. Event highlights include film producer Sriram Murali, joined by astronomers Richard Ozer and Gerald McKeegan, to discuss the costs of light pollution, including its effects on our health, wildlife and environment.\u003c/p>\n\u003cp>\u003ca href=\"https://www.exploratorium.edu/visit/calendar/after-dark-online-earth-day\">\u003cstrong>The Exploratorium\u003c/strong>\u003cbr>\n\u003cstrong>After Dark Online: Earth Day\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Free Virtual Event \u003c/strong>\u003cbr>\nDiscover the work of local organizations that expose inequitable impacts of climate change and advocate for environmental justice and legislation. Event highlights include: Conversations with youth leaders from Oakland-based Youth vs. Apocalypse and a virtual screening of the short film “My 25: The Ocean Between Us,” a student film that merges memories and reality to tell an intimate story of how our oceans have changed.\u003c/p>\n\u003cp>\u003ca href=\"https://www.parksconservancy.org/events/earth-day-2021\">\u003cstrong>Golden Gate National Parks Conservancy\u003cbr>\nEarth Day Events\u003cbr>\nMake a Monarch Butterfly Kite for Earth Day!\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 11 a.m.-12 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nJoin National Park Service Ranger Rebecca Au and Price Sheppy as they take you step by step through building your own monarch butterfly kite to fly on Earth Day. You will also hear stories about the monarch butterfly and find out more about what you can do to help these beautiful animals.\u003c/p>\n\u003cp>\u003ca href=\"https://www.parksconservancy.org/events/earth-day-2021\">\u003cstrong>Monitoring Frogs in the Golden Gate National Recreation Area\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 23 – Noon-1:30 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nLearn about the common and uncommon frogs you can see in the Golden Gate National Recreation Area. Join the conversation and find out about efforts to reintroduce and monitor the California red-legged frog, a threatened population in the park.\u003c/p>\n\u003cp>\u003ca href=\"https://fortmason.org/event/flix/international-ocean-film-festival-2021-earth-day/\">\u003cstrong>International Ocean Film Festival (IOFF)\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Drive-in Screening at Fort Mason Center For Arts & Culture\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 8:30-10:30 p.m.\u003c/strong>\u003cstrong> Tickets Required, $49 Per Vehicle\u003c/strong>\u003cbr>\nIOFF is presenting a special screening of two of its 2021 award-winning films, “Ocean Souls” and “Whales in a Changing Ocean.” This screening is part of the 18th annual IOFF taking place virtually through May 2, showcasing more than 80 independent films, representing 17 countries, reflecting IOFF’s mission of restoring, protecting and balancing ocean biodiversity through independent films. If you can’t make it to the drive-in, these films are also screening virtually. Check out this year’s festival schedule at \u003ca href=\"http://www.IntlOceanFilmFest.org/\">IntlOceanFilmFest.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>\u003ca href=\"https://www.kqed.org/events/146656235749\">KQED\u003cbr>\nOn Common Ground: Hyper-Local Climate Resilience\u003c/a>\u003c/strong>\u003cbr>\n\u003cstrong>April 22 – 6 p.m., Free Virtual Event\u003c/strong>\u003cbr>\nMany people can adapt to climate change via migration, but for some, adaptation means finding the solutions to remain in place. KQED’s senior science editor, Katrin Snow, will moderate a conversation on how resiliency takes hold on a local level in two very different locations, Marin City and the Sierra Nevada. Special guests include: Terrie Harris-Green of Shore Up Marin City; Beth Rose Middleton Manning, professor and department chair of the Native American Studies Department at UC Davis; and guest reporter Janelle Marie Salanga, engagement reporting intern at the College Journalism Network.\u003c/p>\n\u003cp>\u003ca href=\"https://www.nasa.gov/earth-day-2021\">\u003cstrong>National Aeronautics and Space Administration (NASA)\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day 2021\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 21-23 – Multiday, Free Virtual Events\u003c/strong>\u003cbr>\nWhen you think of NASA, you might think of astronauts and missions to Mars. But NASA also has a variety of missions that focus on studying Earth, from sea level rise to hurricanes. NASA’s three-day Earth Day virtual event extravaganza features: Live presentations and chats with NASA Earth science experts; an interactive kid-friendly science fun zone with coloring and activity sheets; and Meet a Scientist videos. Plus, you can find out how you can be a scientist for NASA. There’s also an online scavenger hunt to kick off #GrowForLaunch, a chance to learn about plants grown in space and how you can start your own “space” garden.\u003c/p>\n\u003cp>\u003ca href=\"https://www.oaklandzoo.org/programs-and-events/earth-day\">\u003cstrong>Oakland Zoo\u003c/strong>\u003cbr>\n\u003cstrong>Earth Day Events\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22-25 – 10 a.m.-3:30p.m., Timed Tickets Required, $24-$20, Free Virtual Activities\u003c/strong>\u003cbr>\nCelebrate animals and the planet and learn how to take action against the illegal wildlife trade. All guests must reserve a ticket for a specific date and entry time. Event highlights include an in-person scavenger hunt that will focus on animals that need saving from illegal wildlife trade. The zoo also has several online activities to help you act for the planet from the comfort of your own home, such as learning what plants attract pollinators such as bees, butterflies and hummingbirds.\u003c/p>\n\u003cp>\u003ca href=\"https://browercenter.org/wsff-2021\">\u003cstrong>The David Brower Center\u003c/strong>\u003cbr>\n\u003cstrong>Wild and Scenic Film Festival Earth Day 2021\u003c/strong>\u003c/a>\u003cbr>\n\u003cstrong>April 22 – 7 p.m., Tickets Required, General $25, Student $15, Group Rates Available \u003c/strong>\u003cbr>\nThe Wild and Scenic Film Festival, organized by Citizens Climate Lobby Alameda County, the David Brower Center, Earth Island Institute, Green the Church, and Communities for a Better Environment, is hosting a virtual Earth Day screening with films that tell extraordinary stories of local and global front-line communities fighting for environmental justice and restoration. After the live event on the 22nd, all films will be available on-demand from April 23-27. Included with every ticket is an on-demand bonus session featuring five films about threatened wildlife and efforts to protect their habitats and save them from extinction. Get $5 off with this special code: WSFFDBC.\u003c/p>\n\u003cfigure id=\"attachment_1974013\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-1974013\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg\" alt=\"earthday_wsf\" width=\"800\" height=\"510\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman-.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman--160x102.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/EarthDay_WSFF-dbc-page-Elephant-and-Woman--768x490.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Included with every ticket is an on-demand bonus session featuring five amazing films about threatened wildlife and efforts to protect their habitats and save them from extinction. \u003ccite>(Wild and Scenic Film Festival)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Check your local event listings for additional Earth Day related community events in your neighborhood. And be sure to bookmark \u003ca href=\"https://www.bayareascience.org\">bayareascience.org\u003c/a> for year-round science and environment events and festivals. Below is a reminder of a few things you can do to make every day Earth Day, courtesy of the \u003ca href=\"https://oceanservice.noaa.gov/ocean/earthday.html\">National Oceanic and Atmospheric Association\u003c/a>.\u003c/p>\n\u003cp>\u003ca href=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1974014\" src=\"https://ww2.kqed.org/app/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg\" alt=\"NOAAA\" width=\"800\" height=\"501\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2-160x100.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/35/2021/04/Earthday-infographic_NOAA2-768x481.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"disqusTitle": "KQED's Deep Look Nature Series Wins Society of Professional Journalists Award, Launches Eighth Season with Swinging Caterpillars and Mites on Drones",
"title": "KQED's Deep Look Nature Series Wins Society of Professional Journalists Award, Launches Eighth Season with Swinging Caterpillars and Mites on Drones",
"headTitle": "KQED's Pressroom | About KQED",
"content": "\u003cp>\u003cem>Deep Look\u003c/em>, KQED’s award-winning science and nature series has won a \u003ca href=\"https://spjnorcal.org/2021/02/03/spj-norcal-honors-2020-excellence-in-journalism-award-winners/\">Society of Professional Journalists(SPJ) Northern California (NorCal) Excellence in Journalism Award\u003c/a> for Science, Environment and Health Reporting in the television/video category for videos on kidnapper ants, zombie flies, webspinners, tsetse flies and California floater mussels.\u003c/p>\n\u003cp>In addition, this winter \u003ca href=\"http://kqed.org/deeplook\">\u003cem>Deep Look \u003c/em>is kicking off its eighth season\u003c/a> with an extraordinary mix of short videos featuring a new batch of unusual small animals, including caterpillars that eat oak leaves; persimilis mites that rain down from drones; and beach hoppers that devour seaweed.\u003c/p>\n\u003cp>“We are thrilled to have our work recognized with a SPJ NorCal award,\" says Craig Rosa, \u003cem>Deep Look\u003c/em>’s series producer. \"We are also excited for folks to see our latest season. Our team has done a stellar job finding new stories to film while staying safe under difficult pandemic conditions.\"\u003c/p>\n\u003cp>Launched in October 2014, the series is presented on the \u003ca href=\"https://www.youtube.com/user/KQEDDeepLook\">PBS Digital Studios YouTube network\u003c/a> and has more than 1.65 million subscribers and close to 280 million lifetime views. It is KQED’s most successful web video production. \u003cem>Deep Look\u003c/em>’s videos are shot in ultra-HD (4K) and use macro cinematography and video microscopy to reveal small, hidden worlds in nature that humans rarely get to see or experience.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> releases its videos about twice a month and will produce 20 new videos this year. Below are the first six videos of the new season.\u003cbr>\n\u003cstrong>Jan 12 -\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=fv16qtBBdJI\">These Silk-Swinging Caterpillars Will Ruin Your Picnic\u003c/a> -- California oak moth caterpillars eat all the leaves on an oak. Then they rappel down on a strand of silk, twirling and swinging. If you were enjoying the shade, good luck getting out of their way. For the oak, the caterpillars are a bigger deal –– will the tree survive?\u003cbr>\n\u003cstrong>Jan 26 -\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=Q1XFi9r3dIE\">These Mites Rain Down To Save Your Strawberries\u003c/a> -- Two tiny mites duke it out on strawberry plants throughout California. One is a spider mite that sucks the juices out of the delicious crop and destroys it. The other, persimilis, is a crafty predator that growers drop by the thousands from high-tech drones to protect their fields.\u003cbr>\n\u003cstrong>Feb 9 -\u003c/strong> \u003cstrong>\u003ca href=\"https://youtu.be/zz8P8ig459g\">These Acrobatic Beach Hoppers Shred All Night Long\u003c/a>\u003c/strong>\u003cstrong> \u003cem>(Video Link Embargoed until Feb 9, 6am PST)\u003c/em>\u003c/strong> -- At night, these tiny crustaceans become a beach-cleaning crew, eating so much decaying seaweed that in the morning all that’s left is an outline in the sand where the kelp used to lie.\u003cbr>\n\u003cstrong>Feb 23 - Firebrats\u003c/strong> -- What is that bizarre fish-shaped insect running in your sink? With three long filaments poking out their back, no wings, and offspring that look like tiny adults, firebrats and silverfish have something to teach us about what it means to be an insect.\u003cbr>\n\u003cstrong>March 9 - Aphids\u003c/strong> -- The bane of gardeners and farmers alike, aphids show up suddenly and take over, sucking the sap out of plants’ leaves. Female aphids clone themselves and give birth to live babies that are already pregnant with the next generation. Oh, and they pay ants off for protection. But don’t worry, aphids do have a few choice enemies.\u003cbr>\n\u003cstrong>March 23 - Mexican Jumping Bean\u003c/strong> -- Often sold as novelty items, these beans are actually the seed capsules of a shrub that has been taken over by the tiny larvae of a gray moth. As they grow, the larvae shimmy around inside the capsule to stay in the shade and keep cool in the hot Mexican forests where they live.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/events/137846146535\">\u003cem>Deep Look\u003c/em> will also be hosting a virtual event, 'From Mites on Drones to Deadly Mushrooms' from 6:30-7:30pm on Wednesday, February 17\u003c/a>. \u003cem>Deep Look\u003c/em>’s host, producers and the scientists they worked with will be on hand to discuss how they captured all of their amazing footage and answer audience questions.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by KQED’s award-winning science team. For more information about the team and its awards see more information below. Also, besides \u003ca href=\"http://youtube.com/kqeddeeplook\">\u003cem>Deep Look\u003c/em>’s YouTube channel\u003c/a>, the series’ full collection of videos along with extra content can be accessed at \u003ca href=\"http://kqed.org/deeplook\">KQED.org/DeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: KQED science reporter Laura Klivans, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer; Mike Seely, producer and post-production coordinator, and Jenny Oh, on-call producer and engagement producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye.\u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won several prestigious awards:\u003cbr>\n• \u003cstrong>February 2021\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video), for segments that zero in on \u003ca href=\"https://www.kqed.org/science/1947369/kidnapper-ants-steal-other-ants-babies-and-brainwash-them\">kidnapper ants\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">fungus that turns flies into zombies\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1949380/webspinners\">webspinners\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1956004/a-tsetse-fly-births-one-enormous-milk-fed-baby\">the birth of a tsetse fly\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1961648/california-floater-mussels-take-fish-for-an-epic-joyride\">California floater mussels hitching rides on fish gills or fins\u003c/a>.\u003cbr>\n• \u003cstrong>September 2020\u003c/strong>, Jackson Wild Media Award, Best Animal Behavior Film - Short Form Category, \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">This Killer Fungus Turns Flies into Zombies\u003c/a>.\u003cbr>\n• \u003cstrong>June 2020\u003c/strong>, NorCal Emmy Award, \u003ca href=\"https://www.kqed.org/science/1949380/webspinners\">The Curious Webspinner Insect Knits a Cozy Home\u003c/a>.\u003cbr>\n• \u003cstrong>October 2019\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1928378/watch-this-bee-build-her-bee-jeweled-nest\">blue orchard bees\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1932923/jerusalem-crickets-only-date-drummers\">Jerusalem crickets\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1941506/these-face-mites-really-grow-on-you\">face mites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1939435/how-lice-turn-your-hair-into-their-jungle-gym\">head lice\u003c/a>, and \u003ca href=\"https://www.kqed.org/science/1929993/this-adorable-sea-slug-is-a-sneaky-little-thief\">nudibranch sea slugs\u003c/a>.\u003cbr>\n• \u003cstrong>June 2019\u003c/strong>, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>.\u003cbr>\n• \u003cstrong>October 2018\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs\u003c/a>.\u003cbr>\n• \u003cstrong>September 2018\u003c/strong>, Jackson Hole Science Media Award for Best Short Form Series.\u003cbr>\n• \u003cstrong>June 2018\u003c/strong>, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think.\u003c/a>\u003cbr>\n• \u003cstrong>June 2017\u003c/strong>, Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>.\u003cbr>\n• \u003cstrong>April 2017\u003c/strong>, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>.\u003cbr>\n• \u003cstrong>October 2015\u003c/strong>, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>\u003ca href=\"https://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED's science unit, KQED Science. KQED Science is supported by The National Science Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>\u003c/strong>\u003cbr>\nKQED Science explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>Deep Look\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at KQED.org/science.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>About \u003cstrong>\u003ca href=\"http://kqed.org\">KQED\u003c/a>\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n",
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"description": "Deep Look, KQED’s award-winning science and nature YouTube series has won a Society of Professional Journalists(SPJ) Northern California (NorCal) Excellence in Journalism Award. Deep Look also kicks off its eighth season with an extraordinary mix of short videos featuring caterpillars that eat oak leaves; persimilis mites that rain down from drones to save your strawberries; and beach hoppers that devour seaweed.",
"title": "KQED's Deep Look Nature Series Wins Society of Professional Journalists Award, Launches Eighth Season with Swinging Caterpillars and Mites on Drones | KQED's Pressroom",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>Deep Look\u003c/em>, KQED’s award-winning science and nature series has won a \u003ca href=\"https://spjnorcal.org/2021/02/03/spj-norcal-honors-2020-excellence-in-journalism-award-winners/\">Society of Professional Journalists(SPJ) Northern California (NorCal) Excellence in Journalism Award\u003c/a> for Science, Environment and Health Reporting in the television/video category for videos on kidnapper ants, zombie flies, webspinners, tsetse flies and California floater mussels.\u003c/p>\n\u003cp>In addition, this winter \u003ca href=\"http://kqed.org/deeplook\">\u003cem>Deep Look \u003c/em>is kicking off its eighth season\u003c/a> with an extraordinary mix of short videos featuring a new batch of unusual small animals, including caterpillars that eat oak leaves; persimilis mites that rain down from drones; and beach hoppers that devour seaweed.\u003c/p>\n\u003cp>“We are thrilled to have our work recognized with a SPJ NorCal award,\" says Craig Rosa, \u003cem>Deep Look\u003c/em>’s series producer. \"We are also excited for folks to see our latest season. Our team has done a stellar job finding new stories to film while staying safe under difficult pandemic conditions.\"\u003c/p>\n\u003cp>Launched in October 2014, the series is presented on the \u003ca href=\"https://www.youtube.com/user/KQEDDeepLook\">PBS Digital Studios YouTube network\u003c/a> and has more than 1.65 million subscribers and close to 280 million lifetime views. It is KQED’s most successful web video production. \u003cem>Deep Look\u003c/em>’s videos are shot in ultra-HD (4K) and use macro cinematography and video microscopy to reveal small, hidden worlds in nature that humans rarely get to see or experience.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> releases its videos about twice a month and will produce 20 new videos this year. Below are the first six videos of the new season.\u003cbr>\n\u003cstrong>Jan 12 -\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=fv16qtBBdJI\">These Silk-Swinging Caterpillars Will Ruin Your Picnic\u003c/a> -- California oak moth caterpillars eat all the leaves on an oak. Then they rappel down on a strand of silk, twirling and swinging. If you were enjoying the shade, good luck getting out of their way. For the oak, the caterpillars are a bigger deal –– will the tree survive?\u003cbr>\n\u003cstrong>Jan 26 -\u003c/strong> \u003ca href=\"https://www.youtube.com/watch?v=Q1XFi9r3dIE\">These Mites Rain Down To Save Your Strawberries\u003c/a> -- Two tiny mites duke it out on strawberry plants throughout California. One is a spider mite that sucks the juices out of the delicious crop and destroys it. The other, persimilis, is a crafty predator that growers drop by the thousands from high-tech drones to protect their fields.\u003cbr>\n\u003cstrong>Feb 9 -\u003c/strong> \u003cstrong>\u003ca href=\"https://youtu.be/zz8P8ig459g\">These Acrobatic Beach Hoppers Shred All Night Long\u003c/a>\u003c/strong>\u003cstrong> \u003cem>(Video Link Embargoed until Feb 9, 6am PST)\u003c/em>\u003c/strong> -- At night, these tiny crustaceans become a beach-cleaning crew, eating so much decaying seaweed that in the morning all that’s left is an outline in the sand where the kelp used to lie.\u003cbr>\n\u003cstrong>Feb 23 - Firebrats\u003c/strong> -- What is that bizarre fish-shaped insect running in your sink? With three long filaments poking out their back, no wings, and offspring that look like tiny adults, firebrats and silverfish have something to teach us about what it means to be an insect.\u003cbr>\n\u003cstrong>March 9 - Aphids\u003c/strong> -- The bane of gardeners and farmers alike, aphids show up suddenly and take over, sucking the sap out of plants’ leaves. Female aphids clone themselves and give birth to live babies that are already pregnant with the next generation. Oh, and they pay ants off for protection. But don’t worry, aphids do have a few choice enemies.\u003cbr>\n\u003cstrong>March 23 - Mexican Jumping Bean\u003c/strong> -- Often sold as novelty items, these beans are actually the seed capsules of a shrub that has been taken over by the tiny larvae of a gray moth. As they grow, the larvae shimmy around inside the capsule to stay in the shade and keep cool in the hot Mexican forests where they live.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003ca href=\"https://www.kqed.org/events/137846146535\">\u003cem>Deep Look\u003c/em> will also be hosting a virtual event, 'From Mites on Drones to Deadly Mushrooms' from 6:30-7:30pm on Wednesday, February 17\u003c/a>. \u003cem>Deep Look\u003c/em>’s host, producers and the scientists they worked with will be on hand to discuss how they captured all of their amazing footage and answer audience questions.\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> is produced by KQED’s award-winning science team. For more information about the team and its awards see more information below. Also, besides \u003ca href=\"http://youtube.com/kqeddeeplook\">\u003cem>Deep Look\u003c/em>’s YouTube channel\u003c/a>, the series’ full collection of videos along with extra content can be accessed at \u003ca href=\"http://kqed.org/deeplook\">KQED.org/DeepLook\u003c/a>.\u003c/p>\n\u003cp>\u003cstrong>The Team\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em>’s award-winning production team includes: KQED science reporter Laura Klivans, host and writer; Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer; Mike Seely, producer and post-production coordinator, and Jenny Oh, on-call producer and engagement producer. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye.\u003c/p>\n\u003cp>\u003cstrong>Awards\u003c/strong>\u003cbr>\n\u003cem>Deep Look\u003c/em> has won several prestigious awards:\u003cbr>\n• \u003cstrong>February 2021\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video), for segments that zero in on \u003ca href=\"https://www.kqed.org/science/1947369/kidnapper-ants-steal-other-ants-babies-and-brainwash-them\">kidnapper ants\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">fungus that turns flies into zombies\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1949380/webspinners\">webspinners\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1956004/a-tsetse-fly-births-one-enormous-milk-fed-baby\">the birth of a tsetse fly\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1961648/california-floater-mussels-take-fish-for-an-epic-joyride\">California floater mussels hitching rides on fish gills or fins\u003c/a>.\u003cbr>\n• \u003cstrong>September 2020\u003c/strong>, Jackson Wild Media Award, Best Animal Behavior Film - Short Form Category, \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">This Killer Fungus Turns Flies into Zombies\u003c/a>.\u003cbr>\n• \u003cstrong>June 2020\u003c/strong>, NorCal Emmy Award, \u003ca href=\"https://www.kqed.org/science/1949380/webspinners\">The Curious Webspinner Insect Knits a Cozy Home\u003c/a>.\u003cbr>\n• \u003cstrong>October 2019\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1928378/watch-this-bee-build-her-bee-jeweled-nest\">blue orchard bees\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1932923/jerusalem-crickets-only-date-drummers\">Jerusalem crickets\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1941506/these-face-mites-really-grow-on-you\">face mites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1939435/how-lice-turn-your-hair-into-their-jungle-gym\">head lice\u003c/a>, and \u003ca href=\"https://www.kqed.org/science/1929993/this-adorable-sea-slug-is-a-sneaky-little-thief\">nudibranch sea slugs\u003c/a>.\u003cbr>\n• \u003cstrong>June 2019\u003c/strong>, Northern California Emmy® Award in the Health/Science/ Environment- Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917913/why-the-male-black-widow-spider-is-a-real-home-wrecker\">Why the Male Black Widow is a Real Home Wrecker\u003c/a>.\u003cbr>\n• \u003cstrong>October 2018\u003c/strong>, SPJ NorCal Excellence in Journalism Award for Science, Environment and Health Reporting (TV/video) for episodes about \u003ca href=\"https://www.kqed.org/science/1916487/with-california-drought-over-fewer-sierra-pines-dying\">bark beetles\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1920972/how-ticks-dig-in-with-a-mouth-full-of-hooks\">tick bites\u003c/a>, \u003ca href=\"https://www.kqed.org/science/1921659/take-two-leeches-and-call-me-in-the-morning\">leeches\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1914209/daddy-longlegs-risk-life-and-especially-limb-to-survive\">daddy longlegs\u003c/a>.\u003cbr>\n• \u003cstrong>September 2018\u003c/strong>, Jackson Hole Science Media Award for Best Short Form Series.\u003cbr>\n• \u003cstrong>June 2018\u003c/strong>, Northern California Emmy® Award in the Health/Science Environment-Feature/Segment category for \u003ca href=\"https://www.kqed.org/science/1917469/praying-mantis-love-is-waaay-weirder-than-you-think-deep-look\">Praying Mantis Love is Waaay Weirder Than You Think.\u003c/a>\u003cbr>\n• \u003cstrong>June 2017\u003c/strong>, Northern California Emmy® Award in the Health/Science/Environment-Feature/ Segment category for \u003ca href=\"https://www.kqed.org/science/1109305/the-snail-smashing-fish-spearing-eye-popping-mantis-shrimp\">The Snail-Smashing, Fish-Spearing, Eye-Popping Mantis Shrimp\u003c/a>.\u003cbr>\n• \u003cstrong>April 2017\u003c/strong>, a Webby People’s Voice Award in the Science and Education Film and Video category for \u003ca href=\"https://www.kqed.org/science/728086/how-mosquitoes-use-six-needles-to-suck-your-blood\">How Mosquitoes Use Six Needles to Suck Your Blood\u003c/a>.\u003cbr>\n• \u003cstrong>October 2015\u003c/strong>, Jackson Hole Wildlife Film Festival Best Limited Series – Short Form.\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>\u003ca href=\"https://www.kqed.org/deeplook\">Deep Look\u003c/a>\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED's science unit, KQED Science. KQED Science is supported by The National Science Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.pbs.org/digital-studios/\">PBS Digital Studios\u003c/a>\u003c/strong>\u003cbr>\nPBS has long brought the public original, thought-provoking programming. PBS Digital Studios takes that same mission and applies it to the Internet age. Working with creators from across the web, its network of short-form video series showcases the best of the Internet while also celebrating the best parts of public television.\u003c/p>\n\u003cp>\u003cstrong>About \u003ca href=\"https://www.kqed.org/science\">KQED Science\u003c/a>\u003c/strong>\u003cbr>\nKQED Science explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>Deep Look\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at KQED.org/science.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>About \u003cstrong>\u003ca href=\"http://kqed.org\">KQED\u003c/a>\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"disqusTitle": "\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>?",
"title": "\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>?",
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"content": "\u003cp>It’s a typical promotional tactic: show people how the sauce is made and people will be more interested in that sauce. But, are the results worth the time and money it takes to capture “the making-of”? “Of course!” you might say if you are thinking of a feature film, documentary or the latest TikTok star. But, what if you have a small production team, high production values and not a lot of extra time or resources to capture additional footage or photos of producers out in the field, let alone create behind-the-scenes videos for all of your 100+ episodes?\u003c/p>\n\u003cp>To be more specific, for an award-winning, public media YouTube science and nature series like KQED’s \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience? \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. And the series is a success in terms of its engagement metrics -- it’s KQED’s most popular online production with 1.5 million subscribers on YouTube and over 180 million views. Nevertheless, \u003cem>Deep Look\u003c/em>’s audience on YouTube is predominantly male, 70% male to 30% female. (\u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">This prominent gender disparity was explored in an earlier study\u003c/a> which preceded \u003cem>Deep Look\u003c/em>’s foray into the study described below related to its behind-the-scenes content.) \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s viewers mostly see tiny extraordinary creatures on screen with an off-camera female host to guide them through some surprisingly sticky -- and at times gruesome dilemmas, especially in the insect world. Deep Look episodes take about six weeks to produce from start to finish, and 2-3 hours of footage is filmed for each three to four minute episode.\u003c/p>\n\u003cp>KQED science’s engagement staff thought that behind-the-scenes videos and photos showing \u003cem>Deep Look\u003c/em>’s producers, cinematographer and the scientists they work with could make the series more relatable and accessible, and engage a wider audience. Engagement staff were eager to have more behind-the-scenes content that would also help to humanize the series by showing how much care, effort and attention goes into filming each episode and reveal the stellar production staff that creates \u003cem>Deep Look\u003c/em>. But it was challenging for the \u003cem>Deep Look\u003c/em> team to capture behind-the-scenes content while simultaneously creating their primary content. And sending out a second crew to accompany the \u003cem>Deep Look\u003c/em> team was costly.\u003c/p>\n\u003cp>“Shooting in nature is always a challenge and wildlife is always unpredictable,” says \u003ca href=\"https://www.kqed.org/author/joshua-cassidy\">Josh Cassidy, \u003cem>Deep Look\u003c/em> ’s cinematographer and lead producer\u003c/a>. “From a technical point of view, you’re taking expensive electronic and optical equipment out into inhospitable environments. There’s never a guarantee that the banana slugs or turret spiders will cooperate. It’s all about staying flexible and being persistent. We don’t have a lot of time to capture extra behind-the-scenes type of footage because we don’t want to miss the amazing behaviour of the animal we came out to film.”\u003c/p>\n\u003cp>KQED’s science engagement team was eager to discover the true value of \u003cem>Deep Look\u003c/em> behind-the-scenes content. They had produced a few behind-the-scenes videos that were never officially released on \u003cem>Deep Look\u003c/em>’s YouTube channel for fear that the behind-the-scenes videos would negatively affect how the YouTube algorithm treats \u003cem>Deep Look\u003c/em>’s regular videos. These behind-the-scenes videos were only linked to as promotional tools on KQED’s social media platforms.*\u003c/p>\n\u003cp>Working closely with science communication researchers from \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Texas Tech University\u003c/a> as a part of the NSF-funded \u003ca href=\"https://www.kqed.org/crackingthecode\">Cracking the Code Project\u003c/a>, the engagement team decided to use \u003cem>Deep Look\u003c/em>’s, \u003ca href=\"https://www.kqed.org/science/1602625/decorator-crabs-make-high-fashion-at-low-tide\">decorator crabs\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1932072/a-sand-dollars-breakfast-is-totally-metal\">sand dollar\u003c/a> episodes, which both have full behind-the-scenes videos, photos and out-takes, to develop a survey to answer the following questions:\u003c/p>\n\u003cblockquote>\u003cp>Are there measurable benefits to providing audiences with behind-the-scenes content?\u003cbr />\nIf so, are the benefits from providing high-quality produced behind-the-scenes video content greater than those from providing other, less resource-intensive types of behind-the-scenes content, like photos and video out-takes?\u003c/p>\u003c/blockquote>\n\u003cp>1,045 participants from a nationally representative population sample of men and women took \u003cem>Deep Look\u003c/em>’s behind-the-scenes survey. Participants were randomly served up the two \u003cem>Deep Look\u003c/em> videos cited above to watch with different types of content added to the end of the videos such as: fully produced behind-the-scenes videos, behind-the-scenes-photos, behind-the-scenes unedited, out-takes, as well as, a version of the \u003cem>Deep Look\u003c/em> videos where viewers see \u003cem>Deep Look\u003c/em>’s female host introduce the original videos. \u003c/p>\n\u003cp>The survey revealed some surprising results. “One of the most important takeaways from the survey is that simple behind-the-scenes photos seem to be just as effective as more elaborate behind-the-scenes videos in helping \u003cem>Deep Look\u003c/em> reach its missing audience of more science curious women and might have the benefit of reaching a new audience -- women low in science curiosity,” says \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media & Communication of Texas Tech University\u003c/a>. \u003c/p>\n\u003cp>Below is a summary of the key findings of the behind-the-scenes survey. \u003c/p>\n\u003cp>1. \u003cstrong>The measurable benefits of appending a fully produced behind-the-scenes video to a \u003cem>Deep Look\u003c/em> episode appear to exist primarily among individuals outside \u003cem>Deep Look\u003c/em>’s target audience (science-curious individuals)\u003c/strong>. Women low in science curiosity who watched the produced BTS content rated \u003cem>Deep Look\u003c/em> as more authentic and demonstrated greater engagement than women of similar science curiosity who only watched the original episode. On the other hand, men low in science curiosity who watched the original episode perceived \u003cem>Deep Look\u003c/em> as more authentic than watching the episode with the appended produced BTS video. There was no difference in feelings of connectedness, perceptions of authenticity, or engagement among individuals with high science curiosity. \u003c/p>\n\u003cp>2. \u003cstrong>A short behind-the-scenes slideshow may be a resource-efficient way of increasing engagement not only among \u003cem>Deep Look\u003c/em>’s traditional audience (highly science-curious men), but also among two very different audiences—women who are science curious and those who are not.\u003c/strong> Highly science-curious men who watched the \u003cem>Deep Look\u003c/em> episode with the appended BTS slideshow reported greater perceived authenticity than men of similar science curiosity who viewed only the original episode. Highly science-curious women were greatly engaged in both conditions. Women indifferent to science who were in the BTS slideshow condition, too, were more engaged than similar women who saw only the original episode.\u003c/p>\n\u003cp>3. \u003cstrong> Appending unproduced BTS content (i.e., raw BTS video) to a \u003cem>Deep Look\u003c/em> episode does not score as high among science-curious women compared to viewing just the original episode.\u003c/strong> Women high in science curiosity perceived the episode with the attached unproduced BTS video as less authentic and demonstrated lower engagement than similar science-curious women who viewed only the standalone \u003cem>Deep Look\u003c/em> episode. \u003c/p>\n\u003cp>4. \u003cstrong>Overall, people who are more science curious report feeling more connected with the series, report perceiving the series to be more authentic, and demonstrate greater engagement with the content than people who are less science curious, regardless of whether BTS content was added or not.\u003c/strong>\u003c/p>\n\u003cp>You can read more about the survey design and the full report, called “\u003ca href=\"https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/view\">A ‘\u003cem>Deep Look\u003c/em>’ at the Potential Benefits of Behind-the-Scenes Content” here\u003c/a> and below. To learn more about the \u003cem>Cracking the Code\u003c/em> project visit \u003ca href=\"https://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>[googleapps domain=\"drive\" dir=\"file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview\" query=\"\" width=\"640\" height=\"480\" /]\u003c/p>\n\u003cp>* (Note: At the time of the design of this behind-the-scenes study, the YouTube Community Tab did not exist, which currently makes it much easier to engage \u003cem>Deep Look\u003c/em> fans with short posts and messages about the production process.)\u003c/p>\n",
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"title": "\u003cem>Cracking the Code\u003c/em>: What’s the Value of Behind-The-Scenes Content for a Science Series like KQED’s \u003cem>Deep Look\u003c/em>? | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>It’s a typical promotional tactic: show people how the sauce is made and people will be more interested in that sauce. But, are the results worth the time and money it takes to capture “the making-of”? “Of course!” you might say if you are thinking of a feature film, documentary or the latest TikTok star. But, what if you have a small production team, high production values and not a lot of extra time or resources to capture additional footage or photos of producers out in the field, let alone create behind-the-scenes videos for all of your 100+ episodes?\u003c/p>\n\u003cp>To be more specific, for an award-winning, public media YouTube science and nature series like KQED’s \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, which delights its audiences by exploring unusual, tiny animals and plants up-close in ultra-high definition, how do you quantify and assess the value of different kinds of behind-the-scenes content when your original short videos are so fantastic at engaging your target audience? \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> was originally created to reach a younger science-inclined audience and it has achieved this goal as 70 percent of its viewers are aged 18-34, much younger than the traditional PBS primetime viewer or listener. And the series is a success in terms of its engagement metrics -- it’s KQED’s most popular online production with 1.5 million subscribers on YouTube and over 180 million views. Nevertheless, \u003cem>Deep Look\u003c/em>’s audience on YouTube is predominantly male, 70% male to 30% female. (\u003ca href=\"https://www.kqed.org/about/14560/cracking-the-code-survey-takes-a-deep-look-at-science-video-audience-and-gender-disparity\">This prominent gender disparity was explored in an earlier study\u003c/a> which preceded \u003cem>Deep Look\u003c/em>’s foray into the study described below related to its behind-the-scenes content.) \u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s viewers mostly see tiny extraordinary creatures on screen with an off-camera female host to guide them through some surprisingly sticky -- and at times gruesome dilemmas, especially in the insect world. Deep Look episodes take about six weeks to produce from start to finish, and 2-3 hours of footage is filmed for each three to four minute episode.\u003c/p>\n\u003cp>KQED science’s engagement staff thought that behind-the-scenes videos and photos showing \u003cem>Deep Look\u003c/em>’s producers, cinematographer and the scientists they work with could make the series more relatable and accessible, and engage a wider audience. Engagement staff were eager to have more behind-the-scenes content that would also help to humanize the series by showing how much care, effort and attention goes into filming each episode and reveal the stellar production staff that creates \u003cem>Deep Look\u003c/em>. But it was challenging for the \u003cem>Deep Look\u003c/em> team to capture behind-the-scenes content while simultaneously creating their primary content. And sending out a second crew to accompany the \u003cem>Deep Look\u003c/em> team was costly.\u003c/p>\n\u003cp>“Shooting in nature is always a challenge and wildlife is always unpredictable,” says \u003ca href=\"https://www.kqed.org/author/joshua-cassidy\">Josh Cassidy, \u003cem>Deep Look\u003c/em> ’s cinematographer and lead producer\u003c/a>. “From a technical point of view, you’re taking expensive electronic and optical equipment out into inhospitable environments. There’s never a guarantee that the banana slugs or turret spiders will cooperate. It’s all about staying flexible and being persistent. We don’t have a lot of time to capture extra behind-the-scenes type of footage because we don’t want to miss the amazing behaviour of the animal we came out to film.”\u003c/p>\n\u003cp>KQED’s science engagement team was eager to discover the true value of \u003cem>Deep Look\u003c/em> behind-the-scenes content. They had produced a few behind-the-scenes videos that were never officially released on \u003cem>Deep Look\u003c/em>’s YouTube channel for fear that the behind-the-scenes videos would negatively affect how the YouTube algorithm treats \u003cem>Deep Look\u003c/em>’s regular videos. These behind-the-scenes videos were only linked to as promotional tools on KQED’s social media platforms.*\u003c/p>\n\u003cp>Working closely with science communication researchers from \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Texas Tech University\u003c/a> as a part of the NSF-funded \u003ca href=\"https://www.kqed.org/crackingthecode\">Cracking the Code Project\u003c/a>, the engagement team decided to use \u003cem>Deep Look\u003c/em>’s, \u003ca href=\"https://www.kqed.org/science/1602625/decorator-crabs-make-high-fashion-at-low-tide\">decorator crabs\u003c/a> and \u003ca href=\"https://www.kqed.org/science/1932072/a-sand-dollars-breakfast-is-totally-metal\">sand dollar\u003c/a> episodes, which both have full behind-the-scenes videos, photos and out-takes, to develop a survey to answer the following questions:\u003c/p>\n\u003cblockquote>\u003cp>Are there measurable benefits to providing audiences with behind-the-scenes content?\u003cbr />\nIf so, are the benefits from providing high-quality produced behind-the-scenes video content greater than those from providing other, less resource-intensive types of behind-the-scenes content, like photos and video out-takes?\u003c/p>\u003c/blockquote>\n\u003cp>1,045 participants from a nationally representative population sample of men and women took \u003cem>Deep Look\u003c/em>’s behind-the-scenes survey. Participants were randomly served up the two \u003cem>Deep Look\u003c/em> videos cited above to watch with different types of content added to the end of the videos such as: fully produced behind-the-scenes videos, behind-the-scenes-photos, behind-the-scenes unedited, out-takes, as well as, a version of the \u003cem>Deep Look\u003c/em> videos where viewers see \u003cem>Deep Look\u003c/em>’s female host introduce the original videos. \u003c/p>\n\u003cp>The survey revealed some surprising results. “One of the most important takeaways from the survey is that simple behind-the-scenes photos seem to be just as effective as more elaborate behind-the-scenes videos in helping \u003cem>Deep Look\u003c/em> reach its missing audience of more science curious women and might have the benefit of reaching a new audience -- women low in science curiosity,” says \u003ca href=\"https://www.depts.ttu.edu/comc/faculty/faculty/alandrum.php\">Asheley Landrum of the College of Media & Communication of Texas Tech University\u003c/a>. \u003c/p>\n\u003cp>Below is a summary of the key findings of the behind-the-scenes survey. \u003c/p>\n\u003cp>1. \u003cstrong>The measurable benefits of appending a fully produced behind-the-scenes video to a \u003cem>Deep Look\u003c/em> episode appear to exist primarily among individuals outside \u003cem>Deep Look\u003c/em>’s target audience (science-curious individuals)\u003c/strong>. Women low in science curiosity who watched the produced BTS content rated \u003cem>Deep Look\u003c/em> as more authentic and demonstrated greater engagement than women of similar science curiosity who only watched the original episode. On the other hand, men low in science curiosity who watched the original episode perceived \u003cem>Deep Look\u003c/em> as more authentic than watching the episode with the appended produced BTS video. There was no difference in feelings of connectedness, perceptions of authenticity, or engagement among individuals with high science curiosity. \u003c/p>\n\u003cp>2. \u003cstrong>A short behind-the-scenes slideshow may be a resource-efficient way of increasing engagement not only among \u003cem>Deep Look\u003c/em>’s traditional audience (highly science-curious men), but also among two very different audiences—women who are science curious and those who are not.\u003c/strong> Highly science-curious men who watched the \u003cem>Deep Look\u003c/em> episode with the appended BTS slideshow reported greater perceived authenticity than men of similar science curiosity who viewed only the original episode. Highly science-curious women were greatly engaged in both conditions. Women indifferent to science who were in the BTS slideshow condition, too, were more engaged than similar women who saw only the original episode.\u003c/p>\n\u003cp>3. \u003cstrong> Appending unproduced BTS content (i.e., raw BTS video) to a \u003cem>Deep Look\u003c/em> episode does not score as high among science-curious women compared to viewing just the original episode.\u003c/strong> Women high in science curiosity perceived the episode with the attached unproduced BTS video as less authentic and demonstrated lower engagement than similar science-curious women who viewed only the standalone \u003cem>Deep Look\u003c/em> episode. \u003c/p>\n\u003cp>4. \u003cstrong>Overall, people who are more science curious report feeling more connected with the series, report perceiving the series to be more authentic, and demonstrate greater engagement with the content than people who are less science curious, regardless of whether BTS content was added or not.\u003c/strong>\u003c/p>\n\u003cp>You can read more about the survey design and the full report, called “\u003ca href=\"https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/view\">A ‘\u003cem>Deep Look\u003c/em>’ at the Potential Benefits of Behind-the-Scenes Content” here\u003c/a> and below. To learn more about the \u003cem>Cracking the Code\u003c/em> project visit \u003ca href=\"https://www.kqed.org/crackingthecode\">kqed.org/crackingthecode\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\u003cp>\u003ciframe\n src='https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview?embedded=true'\n title='https://drive.google.com/file/d/1ZTJNWgD3cTKGf__F_P-yaIAok9k1wYJo/preview'\n width='640'\n height='480'\n frameborder='no'>\u003c/iframe>\u003c/p>\u003cp>\u003c/p>\n\u003cp>* (Note: At the time of the design of this behind-the-scenes study, the YouTube Community Tab did not exist, which currently makes it much easier to engage \u003cem>Deep Look\u003c/em> fans with short posts and messages about the production process.)\u003c/p>\n\u003c/div>\u003c/p>",
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"content": "\u003cp>San Francisco, CA -- KQED’s science and nature series, \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, has won a 2020 \u003ca href=\"https://www.jacksonwild.org/2020-media-awards.html\">Jackson Wild Media Award\u003c/a> in their Animal Behavior Short Form category with its episode \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">This Killer Fungus Turns Flies into Zombies\u003c/a>. The four-and-half-minute film is all about a fungus that invades and kills flies, forcing them into a gruesome death pose so that it can shoot out its reproductive spores.\u003c/p>\n\u003cp>\"What a surprise and honor!\" says Gabriela Quirós, the film's producer. \"Josh Cassidy, our series cinematographer, did a beautiful job capturing the timelapses of the fungus oozing out of the flies. And composer Seth Samuel created an extra creepy score for this episode. If you're looking for an early Halloween scare, this is it.\"\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> would also like to thank the scientist they worked with, who provided Quirós and Cassidy with incredible access to her infected fruit flies. “We featured the work of Carolyn Elya, a researcher at Harvard. She has tremendous curiosity and energy,” says Quirós. Elya, who grew up in Danville, studied how the fungus invades and kills fruit flies while getting her Ph.D. at UC Berkeley. She is a \u003ca href=\"https://oeb.harvard.edu/people/carolyn-elya\">postdoctoral researcher in the de Bivort lab\u003c/a> at Harvard University, where \u003cem>Deep Look\u003c/em> filmed.\u003c/p>\n\u003cp>The Oscars® of wildlife filmmaking, the \u003ca href=\"https://www.jacksonwild.org/media-awards.html\">Jackson Wild Media Awards\u003c/a> celebrate excellence and innovation in science and nature storytelling. Their Animal Behavior Short Form Award was given to the film under 15 minutes that most effectively explores animal behavior in a new, fresh, imaginative or illuminating way. \u003cem>Deep Look\u003c/em> was in competition with one of its other short films about \u003ca href=\"https://www.kqed.org/science/1947369/kidnapper-ants-steal-other-ants-babies-and-brainwash-them\">kidnapper ants\u003c/a>, as well as films about sea slugs produced by Curiosity Stream and about honeybee brains by Rebel Media Productions in association with Long Story Short Media.\u003c/p>\n\u003cp>\u003cstrong>More About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in October 2014, Deep Look is presented on the PBS Digital Studios YouTube network and has over 1.5 million subscribers, in addition to more than 180 million total views, making it KQED’s most successful web video production. Deep Look’s videos are shot in ultra-HD (4K) and use macro cinematography and microscopy to reveal small, hidden worlds in nature. Deep Look releases 20 new videos per year.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s award-winning production team includes Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Mike Seely, producer and post-production coordinator. KQED science reporter Laura Klivans co-writes and narrates the series. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em>’s winning episode about a killer fungus that invades fruit flies was co-written and narrated by Lauren Sommer, \u003cem>Deep Look\u003c/em>’s previous host, who is now a climate reporter at NPR. \u003ca href=\"http://www.kqed.org/deeplook\">DeepLook.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED’s Science unit which is supported by The National Science Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About Jackson Wild\u003c/strong>\u003cbr>\nFor almost 30 years, the Jackson Wild Summit has grown a reputation for hosting an extraordinary convening of scientists, conservationists, innovators and media. The Summit fosters an environment where collaboration and innovation thrive, ideas are launched, and strategic partnerships are forged as participants work together to address critical conservation and environmental challenges facing our planet. The 2020 Jackson Wild Summit was hosted virtually, September 28 - October 1, 2020. Screenings with filmmaker Q&A and 30+ Keynote Conversations & Content Sessions will be available on-demand for registrants until October 15. The Jackson Wild Summit will take place in Jackson Hole, Wyoming in 2021, and then in Austria in 2022. \u003ca href=\"http://jacksonwild.org\">JacksonWild.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr>\nKQED Science has one of the largest science and environmental journalism units in the western United States. The unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>Deep Look\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org\">KQED.org\u003c/a>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>San Francisco, CA -- KQED’s science and nature series, \u003ca href=\"http://www.kqed.org/deeplook\">\u003cem>Deep Look\u003c/em>\u003c/a>, has won a 2020 \u003ca href=\"https://www.jacksonwild.org/2020-media-awards.html\">Jackson Wild Media Award\u003c/a> in their Animal Behavior Short Form category with its episode \u003ca href=\"https://www.kqed.org/science/1949314/this-killer-fungus-turns-flies-into-zombies\">This Killer Fungus Turns Flies into Zombies\u003c/a>. The four-and-half-minute film is all about a fungus that invades and kills flies, forcing them into a gruesome death pose so that it can shoot out its reproductive spores.\u003c/p>\n\u003cp>\"What a surprise and honor!\" says Gabriela Quirós, the film's producer. \"Josh Cassidy, our series cinematographer, did a beautiful job capturing the timelapses of the fungus oozing out of the flies. And composer Seth Samuel created an extra creepy score for this episode. If you're looking for an early Halloween scare, this is it.\"\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em> would also like to thank the scientist they worked with, who provided Quirós and Cassidy with incredible access to her infected fruit flies. “We featured the work of Carolyn Elya, a researcher at Harvard. She has tremendous curiosity and energy,” says Quirós. Elya, who grew up in Danville, studied how the fungus invades and kills fruit flies while getting her Ph.D. at UC Berkeley. She is a \u003ca href=\"https://oeb.harvard.edu/people/carolyn-elya\">postdoctoral researcher in the de Bivort lab\u003c/a> at Harvard University, where \u003cem>Deep Look\u003c/em> filmed.\u003c/p>\n\u003cp>The Oscars® of wildlife filmmaking, the \u003ca href=\"https://www.jacksonwild.org/media-awards.html\">Jackson Wild Media Awards\u003c/a> celebrate excellence and innovation in science and nature storytelling. Their Animal Behavior Short Form Award was given to the film under 15 minutes that most effectively explores animal behavior in a new, fresh, imaginative or illuminating way. \u003cem>Deep Look\u003c/em> was in competition with one of its other short films about \u003ca href=\"https://www.kqed.org/science/1947369/kidnapper-ants-steal-other-ants-babies-and-brainwash-them\">kidnapper ants\u003c/a>, as well as films about sea slugs produced by Curiosity Stream and about honeybee brains by Rebel Media Productions in association with Long Story Short Media.\u003c/p>\n\u003cp>\u003cstrong>More About \u003cem>Deep Look\u003c/em>\u003c/strong>\u003cbr>\nLaunched in October 2014, Deep Look is presented on the PBS Digital Studios YouTube network and has over 1.5 million subscribers, in addition to more than 180 million total views, making it KQED’s most successful web video production. Deep Look’s videos are shot in ultra-HD (4K) and use macro cinematography and microscopy to reveal small, hidden worlds in nature. Deep Look releases 20 new videos per year.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Deep Look\u003c/em>’s award-winning production team includes Craig Rosa, series producer; Josh Cassidy, lead producer and cinematographer; Gabriela Quirós, coordinating producer, and Mike Seely, producer and post-production coordinator. KQED science reporter Laura Klivans co-writes and narrates the series. Each episode has an original score by Seth Samuel, as well as additional editing and motion graphics by Kia Simon. Many episodes also include special animations by Teodros Hailye. \u003cem>Deep Look\u003c/em>’s winning episode about a killer fungus that invades fruit flies was co-written and narrated by Lauren Sommer, \u003cem>Deep Look\u003c/em>’s previous host, who is now a climate reporter at NPR. \u003ca href=\"http://www.kqed.org/deeplook\">DeepLook.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>Funders\u003c/strong>\u003cbr>\nFunding for \u003cem>Deep Look\u003c/em> is provided in part by PBS Digital Studios. \u003cem>Deep Look\u003c/em> is a project of KQED’s Science unit which is supported by The National Science Foundation, the Dirk and Charlene Kabcenell Foundation, the Vadasz Family Foundation, the Gordon and Betty Moore Foundation, Campaign 21 and the members of KQED.\u003c/p>\n\u003cp>\u003cstrong>About Jackson Wild\u003c/strong>\u003cbr>\nFor almost 30 years, the Jackson Wild Summit has grown a reputation for hosting an extraordinary convening of scientists, conservationists, innovators and media. The Summit fosters an environment where collaboration and innovation thrive, ideas are launched, and strategic partnerships are forged as participants work together to address critical conservation and environmental challenges facing our planet. The 2020 Jackson Wild Summit was hosted virtually, September 28 - October 1, 2020. Screenings with filmmaker Q&A and 30+ Keynote Conversations & Content Sessions will be available on-demand for registrants until October 15. The Jackson Wild Summit will take place in Jackson Hole, Wyoming in 2021, and then in Austria in 2022. \u003ca href=\"http://jacksonwild.org\">JacksonWild.org\u003c/a>\u003c/p>\n\u003cp>\u003cstrong>About KQED Science\u003c/strong>\u003cbr>\nKQED Science has one of the largest science and environmental journalism units in the western United States. The unit explores science and environment news, trends and events from the San Francisco Bay Area and beyond with its award-winning, multimedia reporting. The unit produces weekly radio reports, the YouTube nature series \u003cem>Deep Look\u003c/em>, and features posts from prominent science outlets and experts. It also engages with its audience on social media, through community events and through partnerships with renowned science centers and institutions. Discover more about the unit at \u003ca href=\"http://kqed.org/science\">KQED.org/science\u003c/a>.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cstrong>About KQED\u003c/strong>\u003cbr>\nKQED serves the people of Northern California with a public-supported alternative to commercial media. An NPR and PBS affiliate based in San Francisco, KQED is home to one of the most listened-to public radio stations in the nation, one of the highest-rated public television services and an award-winning education program helping students and educators thrive in 21st-century classrooms. A trusted news source and leader and innovator in interactive technology, KQED takes people of all ages on journeys of exploration — exposing them to new people, places and ideas. \u003ca href=\"http://www.kqed.org\">KQED.org\u003c/a>\u003c/p>\n\n\u003c/div>\u003c/p>",
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}
},
"baycurious": {
"id": "baycurious",
"title": "Bay Curious",
"tagline": "Exploring the Bay Area, one question at a time",
"info": "KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Bay-Curious-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/news/series/baycurious",
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"source": "kqed",
"order": 3
},
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"npr": "https://www.npr.org/podcasts/500557090/bay-curious",
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}
},
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"id": "bbc-world-service",
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"info": "The day's top stories from BBC News compiled twice daily in the week, once at weekends.",
"airtime": "MON-FRI 9pm-10pm, TUE-FRI 1am-2am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/BBC-World-Service-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.bbc.co.uk/sounds/play/live:bbc_world_service",
"meta": {
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"source": "BBC World Service"
},
"link": "/radio/program/bbc-world-service",
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"apple": "https://itunes.apple.com/us/podcast/global-news-podcast/id135067274?mt=2",
"tuneIn": "https://tunein.com/radio/BBC-World-Service-p455581/",
"rss": "https://podcasts.files.bbci.co.uk/p02nq0gn.rss"
}
},
"californiareport": {
"id": "californiareport",
"title": "The California Report",
"tagline": "California, day by day",
"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-California-Report-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/californiareport",
"meta": {
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"source": "kqed",
"order": 8
},
"link": "/californiareport",
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"amazon": "https://music.amazon.com/podcasts/26099305-72af-4542-9dde-ac1807fe36d5/kqed-s-the-california-report",
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}
},
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"title": "The California Report Magazine",
"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
"airtime": "FRI 4:30pm-5pm, 6:30pm-7pm, 11pm-11:30pm",
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"officialWebsiteLink": "/californiareportmagazine",
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"order": 10
},
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
"city-arts": {
"id": "city-arts",
"title": "City Arts & Lectures",
"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/05/cityartsandlecture-300x300.jpg",
"officialWebsiteLink": "https://www.cityarts.net/",
"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
"site": "news",
"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
"subscribe": {
"tuneIn": "https://tunein.com/radio/City-Arts-and-Lectures-p692/",
"rss": "https://www.cityarts.net/feed/"
}
},
"closealltabs": {
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"officialWebsiteLink": "/podcasts/closealltabs",
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"source": "kqed",
"order": 1
},
"link": "/podcasts/closealltabs",
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
"site": "radio",
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},
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"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"meta": {
"site": "news",
"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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"apple": "https://itunes.apple.com/us/podcast/commonwealth-club-of-california-podcast/id976334034?mt=2",
"google": "https://podcasts.google.com/feed/aHR0cDovL3d3dy5jb21tb253ZWFsdGhjbHViLm9yZy9hdWRpby9wb2RjYXN0L3dlZWtseS54bWw",
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}
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"id": "forum",
"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"meta": {
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"source": "kqed",
"order": 9
},
"link": "/forum",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM5NTU3MzgxNjMz",
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"freakonomics-radio": {
"id": "freakonomics-radio",
"title": "Freakonomics Radio",
"info": "Freakonomics Radio is a one-hour award-winning podcast and public-radio project hosted by Stephen Dubner, with co-author Steve Levitt as a regular guest. It is produced in partnership with WNYC.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/freakonomicsRadio.png",
"officialWebsiteLink": "http://freakonomics.com/",
"airtime": "SUN 1am-2am, SAT 3pm-4pm",
"meta": {
"site": "radio",
"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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"apple": "https://itunes.apple.com/us/podcast/freakonomics-radio/id354668519",
"tuneIn": "https://tunein.com/podcasts/WNYC-Podcasts/Freakonomics-Radio-p272293/",
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},
"fresh-air": {
"id": "fresh-air",
"title": "Fresh Air",
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"link": "/radio/program/fresh-air",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=214089682&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/381444908/podcast.xml"
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"info": "A live production of NPR and WBUR Boston, in collaboration with stations across the country, Here & Now reflects the fluid world of news as it's happening in the middle of the day, with timely, in-depth news, interviews and conversation. Hosted by Robin Young, Jeremy Hobson and Tonya Mosley.",
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"rss": "https://feeds.npr.org/510051/podcast.xml"
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},
"hidden-brain": {
"id": "hidden-brain",
"title": "Hidden Brain",
"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"officialWebsiteLink": "https://www.npr.org/series/423302056/hidden-brain",
"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
},
"link": "/radio/program/hidden-brain",
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},
"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
"imageSrc": "https://ww2.kqed.org/news/wp-content/uploads/sites/10/2018/05/howIBuiltThis.png",
"officialWebsiteLink": "https://www.npr.org/podcasts/510313/how-i-built-this",
"airtime": "SUN 7:30pm-8pm",
"meta": {
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"source": "npr"
},
"link": "/radio/program/how-i-built-this",
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"apple": "https://itunes.apple.com/us/podcast/how-i-built-this-with-guy-raz/id1150510297?mt=2",
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},
"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2025/03/Hyphenacion_FinalAssets_PodcastTile.png",
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"officialWebsiteLink": "/podcasts/hyphenacion",
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"order": 15
},
"link": "/podcasts/hyphenacion",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/The-Political-Mind-of-Jerry-Brown-Podcast-Tile-703x703-1.jpg",
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"officialWebsiteLink": "/podcasts/jerrybrown",
"meta": {
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"source": "kqed",
"order": 18
},
"link": "/podcasts/jerrybrown",
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"apple": "https://itunes.apple.com/us/podcast/id1492194549",
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
"meta": {
"site": "news",
"source": "npr"
},
"link": "/radio/program/latino-usa",
"subscribe": {
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Masters-of-Scale-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
"subscribe": {
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
"npr": "https://www.npr.org/podcasts/464615685/mind-shift-podcast",
"stitcher": "https://www.stitcher.com/podcast/kqed/stories-teachers-share",
"spotify": "https://open.spotify.com/show/0MxSpNYZKNprFLCl7eEtyx"
}
},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
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