Cómo hablar con los niños cuando las noticias dan miedo
Can Recall Ads in Spanish Sway Latino Voters? Two Families Weigh In
Two Latino Families on the Recall Election
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"content": "\u003cp>\u003cem>\u003ca href=\"https://www.kqed.org/mindshift/59143/war-crisis-tragedy-how-to-talk-with-kids-when-the-news-is-scary\">Read in English\u003c/a>\u003c/em>\u003c/p>\n\u003cp>Las noticias pueden ser devastadoras: Comunidades por todo el país están consternadas después de que \u003ca href=\"https://www.npr.org/2022/05/25/1101175912/uvalde-texas-shooting-victims-4th-grade-classroom\">un tiroteo masivo matara a 21 personas, incluidos 19 niños, en una escuela primaria en Uvalde, Texas\u003c/a> (enlace sólo en inglés). Eso es después de que \u003ca href=\"https://www.npr.org/2022/05/18/1099642679/the-buffalo-community-honors-victims-of-the-tops-shooting-and-calls-for-big-chan\">un tirador, motivado por una teoría de conspiración racista, disparara y matara a 10 personas en una tienda de comestibles en la ciudad de Buffalo, Nueva York\u003c/a> (enlace sólo en inglés), y otro \u003ca href=\"https://www.npr.org/2022/05/17/1099453183/dallas-koreatown-hair-salon-shooting-arrest-hate-crime\">tirador en Dallas hiriera a tres mujeres de ascendencia asiática\u003c/a> (enlace sólo en inglés) en lo que el jefe de policía llamó “un crimen de odio”.\u003c/p>\n\u003cp>Estos sucesos pueden ser incomprensibles para los adultos, así que ¿cómo conversamos de ellos con los niños?\u003c/p>\n\u003cp>Hemos hablado con un grupo de expertos en el campo de desarrollo infantil sobre lo que los padres, profesores y otros cuidadores pueden decir para ayudar a los niños a procesar todas las noticias aterradoras que hay. Esto es lo que nos dijeron:\u003c/p>\n\u003ch2>\u003cstrong>Limitar la exposición a las noticias de última hora\u003c/strong>\u003c/h2>\n\u003cp>“Podemos controlar la cantidad de información. Podemos controlar la cantidad de exposición”, dice \u003ca href=\"https://www.sesameworkshop.org/who-we-are/our-leadership/rosemarie-truglio\">Rosemarie Truglio\u003c/a>, vicepresidenta de currículo y contenidos de Sesame Workshop.\u003c/p>\n\u003cp>Truglio dice que, para empezar, intente que sus hijos no vean las noticias sin usted. Eso incluye dejar que la televisión o la radio estén encendidas continuamente por largos periodos de tiempo. En 2017, el 42% de los padres de niños pequeños dijeron a Common Sense Media que \u003ca href=\"https://www.npr.org/sections/ed/2017/10/19/558178851/young-children-are-spending-much-more-time-in-front-of-small-screens\">la televisión está encendida “siempre” o “la mayor parte” del tiempo en la casa\u003c/a> (enlace sólo en inglés).\u003c/p>\n\u003cp>[aside postID=\"mindshift_59143\" label=\"Lea esta guía en inglés\"]Cuando crecía en la zona rural de Luisiana durante su niñez, Alison Aucoin recuerda que su padre veía las noticias de la tarde durante la guerra de Vietnam. “Por la forma en que estaba configurada nuestra casa, era imposible evitarlo por completo”.\u003c/p>\n\u003cp>Aucoin recuerda vívidamente los disparos rápidos de los rifles y los gritos de los soldados, pero fueron dos palabras que los reporteros y presentadores utilizaban continuamente las que la asustaron de verdad.\u003c/p>\n\u003cp>“Escuché las palabras ‘guerra de guerrillas’ y… pensé en gorilas, como los simios”, dice Aucoin. “Y literalmente tenía un plan para saber dónde me escondería en mi armario cuando llegaran los gorilas”.\u003c/p>\n\u003cp>Truglio afirma que, dado que no podemos controlar las noticias en sí, los adultos deben controlar la tecnología que expone a los niños a noticias potencialmente traumáticas.\u003cbr>\n[ad fullwidth]\u003c/p>\n\u003ch2>\u003cstrong>Pregunte: “¿Qué has oído y cómo te sientes?”\u003c/strong>\u003c/h2>\n\u003cp>Aunque es importante limitar la exposición de sus hijos a información potencialmente aterradora, algunas historias son simplemente demasiado grandes para evitarlas. Y a medida que los niños crecen, si no se enteran en casa, es casi seguro que escucharán algo de sus compañeros en la escuela.\u003c/p>\n\u003cp>\u003ca href=\"https://www.montclair.edu/newscenter/experts/dr-tara-l-conley/\">Tara Conley\u003c/a>, investigadora de los medios de comunicación de la Universidad Estatal de Montclair en Nueva Jersey, dice que los adultos deberían elegir un momento tranquilo para hablar con sus hijos, tal vez en la mesa o a la hora de acostarse.\u003c/p>\n\u003cp>La idea, dice, es permitir que los niños “hagan preguntas sobre lo que están viendo, cómo se sienten y qué piensan”. En otras palabras, dar a los niños un espacio seguro para reflexionar y compartir.\u003c/p>\n\u003ch2>Dar a los niños datos y contexto\u003c/h2>\n\u003cp>Hablar directamente con los niños también permite desmentir memes, mitos y conceptos erróneos, y eso es importante en la vorágine de las redes sociales, dice Holly Korbey, autora de \u003ca href=\"https://www.hollykorbey.com/buildingbettercitizens\">\u003cem>Building Better Citizens\u003c/em>\u003c/a> (enlace sólo en inglés), un nuevo libro sobre educación cívica. Una vez, en los días posteriores a la publicación de algunas noticias internacionales, dice, “mis propios adolescentes me mostraban estos memes y rumores en Instagram difundiendo que los chicos estaban siendo reclutados para la tercera guerra mundial, no es broma”.\u003c/p>\n\u003cp>Korbey dice, “una de las cosas más importantes que los padres pueden hacer en este clima de miedo es hablar con los niños sobre los hechos. Por ejemplo, ‘No, no hay ningún reclutamiento, y no hemos empezado la tercera guerra mundial'”.\u003c/p>\n\u003ch2>Cuando le pregunten por qué ha pasado algo, evite utilizar etiquetas como “malos”\u003c/h2>\n\u003cp>Evan Nierman, padre de dos hijos, vive en Parkland, Florida. Su hijo cumplió 11 años el día después del tiroteo de 2018 en el instituto Marjory Stoneman Douglas, y su hija tenía 8. Dice que uno de los momentos más duros para él como padre fue cuando sus hijos le preguntaron por qué había ocurrido el tiroteo. “Y obviamente no hay una buena respuesta para eso. Es difícil de explicar”.\u003c/p>\n\u003cp>Truglio dice que debemos resistir la tentación de etiquetar a alguien como “malo” o “malvado”. No es útil, y puede aumentar el miedo y la confusión. En su lugar dice ella, hay que hablar de que la gente sufre, están enojados y toman malas decisiones. Eso es lo que Nierman y su esposa decidieron, diciendo a sus hijos que el tirador no estaba bien y necesitaba ayuda.\u003c/p>\n\u003cp>Y según Truglio, hay una cosa importante que los padres no deben tener miedo de decir: No lo sé.\u003c/p>\n\u003cp>“A veces no tenemos las respuestas a todos estos porqués”, explica. “Es importante que los padres digan ‘No sé por qué ha pasado'”.\u003c/p>\n\u003ch2>\u003cstrong>Anime a los niños a procesar la historia a través del juego y el arte\u003c/strong>\u003c/h2>\n\u003cp>Los niños suelen intentar dar sentido a lo que ven y oyen a través del arte y el juego creativo. A veces puede resultar perturbador para los adultos ver a los niños representar o dibujar algo aterrador o violento, pero este tipo de juego tiene un propósito importante.\u003c/p>\n\u003cp>Conley dice, “el juego forma parte de la reconstrucción de las propias historias [de los niños]”. Ella lo llama “creación de significado” y dice que los adultos también lo hacen, al discutir historias con amigos o incluso al compartir memes en las redes sociales. “También nos ayuda a dar sentido al mundo que nos rodea…cuando nos bombardean con información”, explica, “y nos ayuda a discernir la información creíble”.\u003c/p>\n\u003ch2>Resaltar cómo las personas se ayudan y cuidan unas a otras\u003c/h2>\n\u003cp>Fred Rogers, \u003ca href=\"https://www.npr.org/2019/11/20/781140591/beautiful-day-director-on-mister-rogers-radical-notion-telling-kids-the-truth\">el entrañable presentador de televisión infantil, transmitió este consejo de su madre\u003c/a> (enlace sólo en inglés): “Cuando ocurra algo que dé miedo, busca a los que ayudan. Siempre encontrarás gente que ayuda”.\u003c/p>\n\u003cp>Truglio lo hizo cuando habló con su entonces joven hijo sobre el tiroteo en la escuela Sandy Hook de 2012. El tiroteo ocurrió un viernes, y ella lo mantuvo alejado de la televisión todo el fin de semana.\u003c/p>\n\u003cp>“No encendimos la televisión hasta que el Presidente Obama habló y hubo un servicio conmemorativo”, dice Truglio. “Nos centramos en lo positivo, cómo la gente se reunía y cuidaba de los demás”.\u003c/p>\n\u003cp>[pullquote align=\"right\" size=\"medium\" citation=\"Rosemarie Truglio, Vicepresidenta, Sesame Workshop\"]‘Nos centramos en lo positivo, cómo la gente se reunía y cuidaba de los demás.’[/pullquote]Hay pruebas de que hablar de los ayudantes realmente marca la diferencia en la forma en que los niños ven su mundo. Tras el tiroteo en la escuela de Columbine en 1999, Sesame Workshop estudió las percepciones del mundo de los niños en edad escolar a través de sus dibujos. Las imágenes estaban llenas de violencia, dice Truglio: “pistolas y cuchillos y gente muerta”.\u003c/p>\n\u003cp>Pero tras los atentados del 11 de septiembre, sólo dos años después, la cobertura de los medios cambió, dice, centrándose más en temas como “el país es fuerte. El país se está uniendo. Estamos unidos. Vamos a superar esto”. Y esto marcó la diferencia para los niños, sus dibujos mostraban banderas estadounidenses y a policías o bomberos como héroes.\u003c/p>\n\u003ch2>\u003cstrong>Actuar juntos de forma positiva\u003c/strong>\u003c/h2>\n\u003cp>Alison Aucoin, que compartió sus recuerdos y miedos de la guerra de Vietnam, es de raza blanca, su hija, Edelawit, fue adoptada de Etiopía. Edelawit tenía solo 7 años cuando Michael Brown, un adolescente negro que estaba desarmado, fue abatido a tiros por un policía de raza blanca en Ferguson, Missouri en 2014.\u003c/p>\n\u003cp>“Tenía miedo de que me pasara algo así”, dice Edelawit, que ahora tiene 12 años, y desde entonces, cada vez que se produce un tiroteo similar relacionado con la policía, ella y su madre siguen ciertos pasos. Primero, su madre comparte la noticia.\u003c/p>\n\u003cp>[aside label='Más en español' tag='kqed-en-espanol']“Siempre tengo tiempo para asimilarlo”, dice Edelawit. “Y luego ella me dice lo que puedo hacer para protegerme. Y luego vamos a protestar”.\u003c/p>\n\u003cp>“Al hablar con nuestros hijos”, dice Conley, “también tenemos que mostrarles cómo ayudamos nosotros también, y preguntarles: “¿Cómo te ves a ti mismo como ayudante en estas situaciones?”\u003c/p>\n\u003cp>Puede considerar la posibilidad de llevar a su hijo a una manifestación o protesta pacífica, recopilar donaciones juntos o escribir a un funcionario electo. El sentido de la acción puede reducir drásticamente la ansiedad del niño.\u003c/p>\n\u003cp>En otras palabras, no se limite a buscar a los ayudantes … sea usted el ayudante.\u003c/p>\n\u003ch2>Recursos adicionales (Información disponible en inglés y español)\u003c/h2>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.commonsensemedia.org/es/articulos/como-hablar-con-tus-hijos-sobre-las-noticias\">Common Sense Media: Cómo hablar de las noticias con tus hijos\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://childmind.org/es/temas/trauma-y-duelo/\">Child Mind Institute: Artículos sobre trauma y duelo en los niños\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>Este artículo fue traducido por la periodista \u003ca href=\"https://www.kqed.org/author/mpena/\">María Peña\u003c/a> y editado por el periodista \u003ca href=\"https://www.kqed.org/author/ccabreralomeli\">Carlos Cabrera-Lomelí\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Cuando ocurre una tragedia, como el tiroteo en una escuela primaria de Uvalde, Texas, ¿cómo podemos hablar con los niños para explicarles lo que está pasando en el mundo? Tenemos consejos de expertos en desarrollo infantil.",
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"description": "Cuando ocurre una tragedia, como el tiroteo en una escuela primaria de Uvalde, Texas, ¿cómo podemos hablar con los niños para explicarles lo que está pasando en el mundo? Tenemos consejos de expertos en desarrollo infantil.",
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"nprByline": "\u003ca href=\"https://www.npr.org/people/302894536/anya-kamenetz\">Anya Kamenetz\u003c/a>, \u003ca href=\"https://www.npr.org/people/349625027/cory-turner\">Cory Turner\u003c/a>, \u003ca href=\"https://www.kqed.org/author/mpena/\">María Peña\u003c/a>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003cem>\u003ca href=\"https://www.kqed.org/mindshift/59143/war-crisis-tragedy-how-to-talk-with-kids-when-the-news-is-scary\">Read in English\u003c/a>\u003c/em>\u003c/p>\n\u003cp>Las noticias pueden ser devastadoras: Comunidades por todo el país están consternadas después de que \u003ca href=\"https://www.npr.org/2022/05/25/1101175912/uvalde-texas-shooting-victims-4th-grade-classroom\">un tiroteo masivo matara a 21 personas, incluidos 19 niños, en una escuela primaria en Uvalde, Texas\u003c/a> (enlace sólo en inglés). Eso es después de que \u003ca href=\"https://www.npr.org/2022/05/18/1099642679/the-buffalo-community-honors-victims-of-the-tops-shooting-and-calls-for-big-chan\">un tirador, motivado por una teoría de conspiración racista, disparara y matara a 10 personas en una tienda de comestibles en la ciudad de Buffalo, Nueva York\u003c/a> (enlace sólo en inglés), y otro \u003ca href=\"https://www.npr.org/2022/05/17/1099453183/dallas-koreatown-hair-salon-shooting-arrest-hate-crime\">tirador en Dallas hiriera a tres mujeres de ascendencia asiática\u003c/a> (enlace sólo en inglés) en lo que el jefe de policía llamó “un crimen de odio”.\u003c/p>\n\u003cp>Estos sucesos pueden ser incomprensibles para los adultos, así que ¿cómo conversamos de ellos con los niños?\u003c/p>\n\u003cp>Hemos hablado con un grupo de expertos en el campo de desarrollo infantil sobre lo que los padres, profesores y otros cuidadores pueden decir para ayudar a los niños a procesar todas las noticias aterradoras que hay. Esto es lo que nos dijeron:\u003c/p>\n\u003ch2>\u003cstrong>Limitar la exposición a las noticias de última hora\u003c/strong>\u003c/h2>\n\u003cp>“Podemos controlar la cantidad de información. Podemos controlar la cantidad de exposición”, dice \u003ca href=\"https://www.sesameworkshop.org/who-we-are/our-leadership/rosemarie-truglio\">Rosemarie Truglio\u003c/a>, vicepresidenta de currículo y contenidos de Sesame Workshop.\u003c/p>\n\u003cp>Truglio dice que, para empezar, intente que sus hijos no vean las noticias sin usted. Eso incluye dejar que la televisión o la radio estén encendidas continuamente por largos periodos de tiempo. En 2017, el 42% de los padres de niños pequeños dijeron a Common Sense Media que \u003ca href=\"https://www.npr.org/sections/ed/2017/10/19/558178851/young-children-are-spending-much-more-time-in-front-of-small-screens\">la televisión está encendida “siempre” o “la mayor parte” del tiempo en la casa\u003c/a> (enlace sólo en inglés).\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Cuando crecía en la zona rural de Luisiana durante su niñez, Alison Aucoin recuerda que su padre veía las noticias de la tarde durante la guerra de Vietnam. “Por la forma en que estaba configurada nuestra casa, era imposible evitarlo por completo”.\u003c/p>\n\u003cp>Aucoin recuerda vívidamente los disparos rápidos de los rifles y los gritos de los soldados, pero fueron dos palabras que los reporteros y presentadores utilizaban continuamente las que la asustaron de verdad.\u003c/p>\n\u003cp>“Escuché las palabras ‘guerra de guerrillas’ y… pensé en gorilas, como los simios”, dice Aucoin. “Y literalmente tenía un plan para saber dónde me escondería en mi armario cuando llegaran los gorilas”.\u003c/p>\n\u003cp>Truglio afirma que, dado que no podemos controlar las noticias en sí, los adultos deben controlar la tecnología que expone a los niños a noticias potencialmente traumáticas.\u003cbr>\n\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003ch2>\u003cstrong>Pregunte: “¿Qué has oído y cómo te sientes?”\u003c/strong>\u003c/h2>\n\u003cp>Aunque es importante limitar la exposición de sus hijos a información potencialmente aterradora, algunas historias son simplemente demasiado grandes para evitarlas. Y a medida que los niños crecen, si no se enteran en casa, es casi seguro que escucharán algo de sus compañeros en la escuela.\u003c/p>\n\u003cp>\u003ca href=\"https://www.montclair.edu/newscenter/experts/dr-tara-l-conley/\">Tara Conley\u003c/a>, investigadora de los medios de comunicación de la Universidad Estatal de Montclair en Nueva Jersey, dice que los adultos deberían elegir un momento tranquilo para hablar con sus hijos, tal vez en la mesa o a la hora de acostarse.\u003c/p>\n\u003cp>La idea, dice, es permitir que los niños “hagan preguntas sobre lo que están viendo, cómo se sienten y qué piensan”. En otras palabras, dar a los niños un espacio seguro para reflexionar y compartir.\u003c/p>\n\u003ch2>Dar a los niños datos y contexto\u003c/h2>\n\u003cp>Hablar directamente con los niños también permite desmentir memes, mitos y conceptos erróneos, y eso es importante en la vorágine de las redes sociales, dice Holly Korbey, autora de \u003ca href=\"https://www.hollykorbey.com/buildingbettercitizens\">\u003cem>Building Better Citizens\u003c/em>\u003c/a> (enlace sólo en inglés), un nuevo libro sobre educación cívica. Una vez, en los días posteriores a la publicación de algunas noticias internacionales, dice, “mis propios adolescentes me mostraban estos memes y rumores en Instagram difundiendo que los chicos estaban siendo reclutados para la tercera guerra mundial, no es broma”.\u003c/p>\n\u003cp>Korbey dice, “una de las cosas más importantes que los padres pueden hacer en este clima de miedo es hablar con los niños sobre los hechos. Por ejemplo, ‘No, no hay ningún reclutamiento, y no hemos empezado la tercera guerra mundial'”.\u003c/p>\n\u003ch2>Cuando le pregunten por qué ha pasado algo, evite utilizar etiquetas como “malos”\u003c/h2>\n\u003cp>Evan Nierman, padre de dos hijos, vive en Parkland, Florida. Su hijo cumplió 11 años el día después del tiroteo de 2018 en el instituto Marjory Stoneman Douglas, y su hija tenía 8. Dice que uno de los momentos más duros para él como padre fue cuando sus hijos le preguntaron por qué había ocurrido el tiroteo. “Y obviamente no hay una buena respuesta para eso. Es difícil de explicar”.\u003c/p>\n\u003cp>Truglio dice que debemos resistir la tentación de etiquetar a alguien como “malo” o “malvado”. No es útil, y puede aumentar el miedo y la confusión. En su lugar dice ella, hay que hablar de que la gente sufre, están enojados y toman malas decisiones. Eso es lo que Nierman y su esposa decidieron, diciendo a sus hijos que el tirador no estaba bien y necesitaba ayuda.\u003c/p>\n\u003cp>Y según Truglio, hay una cosa importante que los padres no deben tener miedo de decir: No lo sé.\u003c/p>\n\u003cp>“A veces no tenemos las respuestas a todos estos porqués”, explica. “Es importante que los padres digan ‘No sé por qué ha pasado'”.\u003c/p>\n\u003ch2>\u003cstrong>Anime a los niños a procesar la historia a través del juego y el arte\u003c/strong>\u003c/h2>\n\u003cp>Los niños suelen intentar dar sentido a lo que ven y oyen a través del arte y el juego creativo. A veces puede resultar perturbador para los adultos ver a los niños representar o dibujar algo aterrador o violento, pero este tipo de juego tiene un propósito importante.\u003c/p>\n\u003cp>Conley dice, “el juego forma parte de la reconstrucción de las propias historias [de los niños]”. Ella lo llama “creación de significado” y dice que los adultos también lo hacen, al discutir historias con amigos o incluso al compartir memes en las redes sociales. “También nos ayuda a dar sentido al mundo que nos rodea…cuando nos bombardean con información”, explica, “y nos ayuda a discernir la información creíble”.\u003c/p>\n\u003ch2>Resaltar cómo las personas se ayudan y cuidan unas a otras\u003c/h2>\n\u003cp>Fred Rogers, \u003ca href=\"https://www.npr.org/2019/11/20/781140591/beautiful-day-director-on-mister-rogers-radical-notion-telling-kids-the-truth\">el entrañable presentador de televisión infantil, transmitió este consejo de su madre\u003c/a> (enlace sólo en inglés): “Cuando ocurra algo que dé miedo, busca a los que ayudan. Siempre encontrarás gente que ayuda”.\u003c/p>\n\u003cp>Truglio lo hizo cuando habló con su entonces joven hijo sobre el tiroteo en la escuela Sandy Hook de 2012. El tiroteo ocurrió un viernes, y ella lo mantuvo alejado de la televisión todo el fin de semana.\u003c/p>\n\u003cp>“No encendimos la televisión hasta que el Presidente Obama habló y hubo un servicio conmemorativo”, dice Truglio. “Nos centramos en lo positivo, cómo la gente se reunía y cuidaba de los demás”.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Hay pruebas de que hablar de los ayudantes realmente marca la diferencia en la forma en que los niños ven su mundo. Tras el tiroteo en la escuela de Columbine en 1999, Sesame Workshop estudió las percepciones del mundo de los niños en edad escolar a través de sus dibujos. Las imágenes estaban llenas de violencia, dice Truglio: “pistolas y cuchillos y gente muerta”.\u003c/p>\n\u003cp>Pero tras los atentados del 11 de septiembre, sólo dos años después, la cobertura de los medios cambió, dice, centrándose más en temas como “el país es fuerte. El país se está uniendo. Estamos unidos. Vamos a superar esto”. Y esto marcó la diferencia para los niños, sus dibujos mostraban banderas estadounidenses y a policías o bomberos como héroes.\u003c/p>\n\u003ch2>\u003cstrong>Actuar juntos de forma positiva\u003c/strong>\u003c/h2>\n\u003cp>Alison Aucoin, que compartió sus recuerdos y miedos de la guerra de Vietnam, es de raza blanca, su hija, Edelawit, fue adoptada de Etiopía. Edelawit tenía solo 7 años cuando Michael Brown, un adolescente negro que estaba desarmado, fue abatido a tiros por un policía de raza blanca en Ferguson, Missouri en 2014.\u003c/p>\n\u003cp>“Tenía miedo de que me pasara algo así”, dice Edelawit, que ahora tiene 12 años, y desde entonces, cada vez que se produce un tiroteo similar relacionado con la policía, ella y su madre siguen ciertos pasos. Primero, su madre comparte la noticia.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“Siempre tengo tiempo para asimilarlo”, dice Edelawit. “Y luego ella me dice lo que puedo hacer para protegerme. Y luego vamos a protestar”.\u003c/p>\n\u003cp>“Al hablar con nuestros hijos”, dice Conley, “también tenemos que mostrarles cómo ayudamos nosotros también, y preguntarles: “¿Cómo te ves a ti mismo como ayudante en estas situaciones?”\u003c/p>\n\u003cp>Puede considerar la posibilidad de llevar a su hijo a una manifestación o protesta pacífica, recopilar donaciones juntos o escribir a un funcionario electo. El sentido de la acción puede reducir drásticamente la ansiedad del niño.\u003c/p>\n\u003cp>En otras palabras, no se limite a buscar a los ayudantes … sea usted el ayudante.\u003c/p>\n\u003ch2>Recursos adicionales (Información disponible en inglés y español)\u003c/h2>\n\u003cul>\n\u003cli>\u003ca href=\"https://www.commonsensemedia.org/es/articulos/como-hablar-con-tus-hijos-sobre-las-noticias\">Common Sense Media: Cómo hablar de las noticias con tus hijos\u003c/a>\u003c/li>\n\u003cli>\u003ca href=\"https://childmind.org/es/temas/trauma-y-duelo/\">Child Mind Institute: Artículos sobre trauma y duelo en los niños\u003c/a>\u003c/li>\n\u003c/ul>\n\u003cp>\u003cem>Este artículo fue traducido por la periodista \u003ca href=\"https://www.kqed.org/author/mpena/\">María Peña\u003c/a> y editado por el periodista \u003ca href=\"https://www.kqed.org/author/ccabreralomeli\">Carlos Cabrera-Lomelí\u003c/a>.\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"slug": "can-recall-ads-in-spanish-sway-latino-voters-two-families-weigh-in",
"title": "Can Recall Ads in Spanish Sway Latino Voters? Two Families Weigh In",
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"headTitle": "Can Recall Ads in Spanish Sway Latino Voters? Two Families Weigh In | KQED",
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"content": "\u003cp>Tomorrow (Tuesday) is the \u003ca href=\"https://www.kqed.org/recall\" target=\"_blank\" rel=\"noopener noreferrer\">last day to vote in California’s recall election\u003c/a>, and heading into the final stretch, campaigns on both sides are trying hard to sway Latinos, who make up a sizable chunk of the electorate.\u003c/p>\n\u003cp>Latinos represent 35% of California’s adult population, but account for only 21% of those most likely to vote — nearly 60% of whom are registered Democrats — according to the \u003ca href=\"https://www.ppic.org/wp-content/uploads/JTF_RaceandVotingJTF.pdf\">Public Policy Institute of California\u003c/a>. California’s Latino voters have also helped hand Democrats a complete lock on the Legislature.\u003c/p>\n\u003cp>“No politician can take Latino votes and our community for granted,” Olga Miranda, president of SEIU Local 87, said at a recent phone- banking event to persuade voters to reject the recall of Gov. Gavin Newsom.\u003c/p>\n\u003cp>[aside postID='news_11884716,news_11885191' hero='https://ww2.kqed.org/app/uploads/sites/10/2021/08/Newsom-Picture.jpg']\u003ca href=\"https://www.kqed.org/news/11843511/more-important-than-ever-the-race-to-boost-californias-latino-vote\" target=\"_blank\" rel=\"noopener noreferrer\">In addition to phone banks, rallies and grassroots-level organizing\u003c/a>, both sides of the recall contest have in recent weeks pumped the airwaves — and social media platforms — with Spanish-language television and radio ads to garner crucial Latino votes.\u003c/p>\n\u003cp>\u003ca href=\"https://socialinnovation.usc.edu/staff/manuel-pastor/#:~:text=Manuel%20Pastor%20is%20a%20Distinguished,D.\" target=\"_blank\" rel=\"noopener noreferrer\">Manuel Pastor\u003c/a>, director of the Equity Research Institute at the University of Southern California, said this recall election shows how campaign messaging to Latino voters has evolved from the days when candidates would just say a few words in Spanish.\u003c/p>\n\u003cp>“I think you’re starting to see some level of sophistication, which is not so much around what kind of Spanish you speak as it is around what kind of issues you address and whether or not they actually hit people where they live,” he said.\u003c/p>\n\u003cp>Hector Barajas, a Republican political consultant working on the effort to remove Newsom, said people of color, and Latinos in particular, have borne the brunt of the pandemic, both financially and physically. The pro-recall campaign leans into that frustration, betting that families who’ve been pushed to the margins will vote to remove Newsom.\u003c/p>\n\u003cp>For example, a \u003ca href=\"https://rescuecalifornia.org/rescue-california-launches-statewide-spanish-language-radio-ad-to-recall-gavin-newsom/\" target=\"_blank\" rel=\"noopener noreferrer\">Spanish-language radio ad from the conservative group Rescue California\u003c/a> directly blames Newsom for the hardship that many working families in the state have experienced, emphasizing the high cost of living and the negative impact that online learning has had on children.\u003c/p>\n\u003cp>Meanwhile, opponents of the recall — who are labeling the effort a “\u003ca href=\"https://stoptherepublicanrecall.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Republican power grab\u003c/a>” — have tried to cast a light on the anti-immigrant stances of some key players behind the campaign, in a defensive effort to scare and mobilize Spanish-speaking Latino voters.\u003c/p>\n\u003cp>But are either of these strategies actually effective in engaging the Latino electorate? Earlier this month, KQED sat down with two families — one from the East Bay and one from the Central Valley, representing different political and regional perspectives — to hear their thoughts on how to successfully earn their votes.\u003c/p>\n\u003cp>KQED’s María Peña and Lina Blanco facilitated two intimate focus groups with the families to record their responses to nine Spanish-language political ads from both sides of the recall effort, as well as spots from two recall candidates: Kevin Faulconer and Larry Elder.\u003c/p>\n\u003ch3>Turning our mics to families\u003c/h3>\n\u003cp>In our first focus group, we spoke with three members of the Díaz family, representing two generations: Itzel, who considers herself independent or nonpartisan, and her parents María de Jesus and Porfirio, who are both registered Democrats. All three were born in Jalisco, Mexico, and voted in the U.S. for the first time in the 2020 presidential election. They all speak Spanish as their first language and call Oakland home.\u003c/p>\n\u003cfigure id=\"attachment_11888163\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888163 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut.jpg\" alt=\"A smiling family poses at a dining room table, the parents seated side by side and the adult daughter leaning on her father's shoulder.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Itzel Diaz and her parents, Maria and Porfirio Diaz, in their Oakland home on Sept. 9, 2021, after dropping off their ballots for California’s gubernatorial recall election. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The second focus group included three members of the Avila family, who also represent two generations: Debbie and her brother Obed, as well as their mother Adela. All three are registered Republicans, self-identify as Mexican American, and speak Spanish fluently. Debbie and Adela live in Modesto and Obed lives in Merced.\u003c/p>\n\u003cfigure id=\"attachment_11888230\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888230 size-large\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/DebbieAdelaAvila-1020x574.jpg\" alt=\"Side-by-side photos of an adult daughter and her mother, both smiling.\" width=\"640\" height=\"360\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Debbie and Adela Avila in Modesto on Sept. 12, 2021. \u003ccite>(Courtesy of the Avila family)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In both bilingual conversations, we asked participants the same questions:\u003c/p>\n\u003cul>\n\u003cli>“How do each of these ads make you feel?”\u003c/li>\n\u003cli>“What stood out to you while watching them?”\u003c/li>\n\u003cli>“On a scale of 1 to 5, how likely are you to vote YES or NO on the recall after watching each one?”\u003c/li>\n\u003c/ul>\n\u003cp>KQED then opened the floor for participants to suggest strategies politicians should consider implementing in future elections to better reach and engage Latino voters.\u003c/p>\n\u003ch3>A range of reactions\u003c/h3>\n\u003cp>Itzel, the independent voter from Oakland, said she was initially struck by Kevin Faulconer’s fluency in Spanish. She had grown used to seeing political ads where a politician would speak just a phrase of Spanish here or there and consider it enough to win her vote. Yet, she was most taken by how staged she thought the casting seemed, and \u003ca href=\"https://youtu.be/5g-OgDeAGao\" target=\"_blank\" rel=\"noopener noreferrer\">the general lack of Latino representation on-screen\u003c/a>.\u003c/p>\n\u003cp>“I felt it was like a series of checkboxes. It’s the way they think what Hispanics look like. I didn’t see a representation of Afro-Latinos or queer Latinos,” she said of the Faulconer ad. “It’s very obvious who they think are not going to vote for them.”\u003c/p>\n\u003cp>Her father, Porfirio, agreed, saying Faulconer’s ad tailored its message toward well-to-do Latinos. Like Itzel, he believes this reveals how little most politicians and strategists seem to know about California’s incredibly diverse Latino population, and how many political ads seem designed to only reach\u003cb> \u003c/b>a selective few.\u003c/p>\n\u003cp>After viewing Spanish-language ads for Elder — \u003ca href=\"https://www.electelder.com/news/larry-elder-campaign-releases-spanish-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">one of the candidate speaking from his office\u003c/a> and another \u003ca href=\"https://www.sacbee.com/opinion/article253950243.html\">voiced by former Democratic state Senate Majority Leader Gloria Romero\u003c/a>, who recently endorsed him — Itzel called them “horrible,” both in content and delivery. She noted that Elder’s accent felt very forced.\u003c/p>\n\u003ch3>‘Lack of imagination’\u003c/h3>\n\u003cp>But what frustrated Itzel most was that both ads emphasized school closures during the pandemic and the negative impact it has had on youth.\u003c/p>\n\u003cp>“The schools did not close. The classes continued online and the children continued learning,” she said. “They do not mention the effort, the operation and the infrastructure that it took [to get] digital access to a lot of those children that never had it before,” she said.[pullquote size='medium' align='right' citation='Itzel Díaz, independent voter in Oakland']‘I feel offended in that sense that I mean really, they think that with pure fear they are going to convince us? What a lack of imagination.’[/pullquote]But Itzel also said she felt offended by the three anti-recall spots paid for by Gov. Gavin Newsom’s campaign — including one that claimed Republicans backing the recall were the same anti-immigrant politicians who support \u003ca href=\"https://youtu.be/21lxnsuj1Sg\" target=\"_blank\" rel=\"noopener noreferrer\">embedding microchips into immigrants\u003c/a>. Trying to reach Latinos with fear-based messaging, she said, may have worked 20 or 30 years ago, but not today.\u003c/p>\n\u003cp>“They are ignoring the fact that there are a lot of very well-educated people in the community. That is, people are very well-informed right now,” she said. “I feel offended in that sense that I mean really, they think that with pure fear they are going to convince us? What a lack of imagination.”\u003c/p>\n\u003cp>Instead, she believes the anti-recall effort should have focused more on the legislative victories of recent years. This year alone, California lawmakers \u003ca href=\"https://www.kqed.org/news/11879724/so-thankful-california-to-offer-medi-cal-to-235000-undocumented-californians\" target=\"_blank\" rel=\"noopener noreferrer\">expanded Medi-Cal eligibility \u003c/a>to lower-income adults 50 and older, regardless of immigration status, and provided an \u003ca href=\"https://www.kqed.org/news/11862122/how-to-get-your-california-stimulus-check-and-other-tax-credits-youre-entitled-to\" target=\"_blank\" rel=\"noopener noreferrer\">additional $600 to undocumented taxpayers who earn less than $75,000\u003c/a> and were ineligible for federal stimulus payments.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>“Something that disappoints me, frustrates me is that they are focusing 100% on fear [and] on the trauma that people already have,” Itzel said, calling that strategy completely unnecessary. “[Newsom] has done so many things to support the Latino community. I feel he missed an opportunity.”\u003c/p>\n\u003cp>Porfirio agreed with his daughter’s criticism. He wished the campaign would stop spending so much money on resources to produce fear-based ads and instead emphasize specific ways in which Newsom’s administration has supported the Latino community.\u003c/p>\n\u003cp>“They are very rushed, they look as if they waited too long to prepare for this election,” he said of the Newsom campaign’s ad strategy, which he claims has had no impact on him. “Sadly, it’s the approach they take in every election, right? To scare people with negativity and leave aside the positive contribution. It’s as if they keep betting on that, as if they believe it has more impact.”\u003c/p>\n\u003cp>Meanwhile, Obed Avila, from Merced, a Republican and former Marine, said he wasn’t swayed by an \u003ca href=\"https://youtu.be/j8zSmXltm18\" target=\"_blank\" rel=\"noopener noreferrer\">anti-recall ad paid for by the California Latino PAC\u003c/a>, linking recall proponents to supporters of Proposition 187, the 1994 ballot measure that targeted the state’s undocumented immigrants.\u003c/p>\n\u003cp>“A lot of the stuff is a little bit one-sided,” he said.\u003c/p>\n\u003cp>But his sister, Debbie, also a Republican, disagrees. She said the anti-recall ad brought her back to that infamous ballot measure from nearly 30 years ago.[aside postID='news_11857451' hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2021/01/022_KQED_SanFrancisco_PollingPlaces_11032020-1020x680.jpg']“I remember the feeling of being treated like a second-class citizen,” she said, through tears. “I have a lot of pride in my family. Of my dad and the hard labor that he’s done in the field, and even my mom who’s sitting next to me, and the work of ‘mi gente.'”\u003c/p>\n\u003cp>Even though Debbie personally dislikes Newsom, she plans to vote against the recall because she refuses to align herself with candidates who backed the Trump administration. She said she also supported Newsom’s mandate to shut down the state during the pandemic.\u003c/p>\n\u003cp>“I think that shutting down the state was a difficult decision, but I feel that it needed to be done,” she said. She believes the move helped save lives and curb the spread of COVID-19 in her community, even though she knows many people are still suffering from the pandemic’s economic impact.\u003c/p>\n\u003cp>And while Debbie’s no vote on the recall may seem like an unexpected one for a registered Republican, she said she was also swayed by her support for recent Democratic state legislation helping undocumented seniors.\u003c/p>\n\u003cp>“I don’t see a Republican candidate who would have fought for our undocumented seniors [who’ve] worked in the fields their entire lives, and many of them still are working in the fields today,” she said.\u003c/p>\n\u003ch3>‘Yo voto con mi fe’\u003c/h3>\n\u003cp>Adela — Debbie and Obed’s mother — who worked as a farm laborer and a teacher for decades, said her spiritual views are the most important factor when deciding whom to vote for. “Yo voto con mi fe [faith],” she said. “I don’t look at what other people are doing. I vote if they tell me what their plans are and if I agree with their plans, I’ll vote for them. If not, I won’t.”[pullquote size='medium' align='right' citation='Debbie Avila, registered Republican in Modesto']‘I have a lot of pride in my family — of my dad and the hard labor that he’s done in the field, and even my mom who’s sitting next to me, and the work of ‘mi gente.”[/pullquote]Both Adela and Obed said they were frustrated that both Faulconer and Elder shared so little information about themselves or their plans for how to implement change as governor.\u003c/p>\n\u003cp>“They can make promises, but show me how you’re going to fix it, what your plan is,” Obed said.\u003c/p>\n\u003cp>As a general contractor, Obed has worked on several affordable housing projects for unhoused communities in the Central Valley, but is frustrated by what he sees as money wasted. “I’ve seen millions and billions of dollars being wasted just for a temporary Band-Aid. I want to see how they’re going to do these solutions to win my vote.”\u003c/p>\n\u003cp>And though Obed said he likes Larry Elder the most out of all the candidates, \u003ca href=\"https://www.electelder.com/news/larry-elder-campaign-releases-spanish-ads/\">he didn’t find his Spanish ad effective at all\u003c/a>. His sister Debbie agreed.\u003c/p>\n\u003cp>“Instead of 30 seconds and spending, you know, the thousands and probably millions of dollars he’s using to put this on the air on radio ads or TV ads, I wish he would have used that to tell me who [Elder] is as a candidate, and what his plan is for the state,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11888164\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888164 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut.jpg\" alt=\"A man fills out his ballot at a dining room table, with his wife in the background in another room.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Porfirio Diaz fills out his mail-in ballot for California’s gubernatorial recall election at his home in Oakland on Sept. 9, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch3>Missed opportunities and the road ahead\u003c/h3>\n\u003cp>So how should politicians transform their campaign strategies to more meaningfully connect with Latino voters?\u003c/p>\n\u003cp>Nearly every participant agreed that while it was encouraging to see candidates attempt to speak Spanish or run ads in Spanish, the ads they watched had no impact on who they would decide to vote for, nor did the messages apply to their everyday lives. Simply seeing ads in Spanish wasn’t enough for them to not feel like an afterthought in a last-minute campaign effort, they said. Instead, they wanted to see the candidates address issues that really affected their day-to-day lives.[aside postID='news_11886210' hero='https://cdn.kqed.org/wp-content/uploads/sites/10/2021/08/RS51191_IMG_3342-qut-1020x765.jpg']The Díaz and Avila families made it clear they are both deeply committed to their community’s well-being. Debbie and Adela, from Modesto, want to see politicians coming to communities in the Central Valley, introducing themselves to residents and learning about their biggest concerns.\u003c/p>\n\u003cp>And, both families said, politicians need to continue that relationship-building process with Latino communities year-round — not just at election time.\u003c/p>\n\u003cp>“They need to invite us to the table, and many times they don’t invite us to the table,” Debbie said. “I would love it if they had an advisory committee that had people from all walks of life. It would be nice to even see undocumented folks and see teenagers. There’s a lot of wisdom to what they have to say.”\u003c/p>\n\u003cp>Porfirio, in Oakland, also stressed that in addition to politicians reaching out to people in his community, Latino voters must also exercise their right to vote and hold legislators accountable for addressing their needs.\u003c/p>\n\u003cp>“In Mexico … I never missed an election. I always believe that this is one of the most important civil rights. Not only should we demand it, but we should also defend it,” he said. “We have not valued the importance that we have, or we have not believed it. We have not demanded it.”\u003c/p>\n\u003cp>\u003cstrong>Hear more of our conversation with the Díaz and Avila families on KQED’s \u003ca href=\"https://www.kqed.org/podcasts/thebay\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Bay\u003c/em>\u003c/a> podcast below.\u003c/strong>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7373530706&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"excerpt": "Both sides of the gubernatorial recall effort are pumping the airwaves with Spanish-language ads in the hopes of winning over California's large Latino voting block. KQED recently spoke with two very different Latino families to gauge their reactions.\r\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Tomorrow (Tuesday) is the \u003ca href=\"https://www.kqed.org/recall\" target=\"_blank\" rel=\"noopener noreferrer\">last day to vote in California’s recall election\u003c/a>, and heading into the final stretch, campaigns on both sides are trying hard to sway Latinos, who make up a sizable chunk of the electorate.\u003c/p>\n\u003cp>Latinos represent 35% of California’s adult population, but account for only 21% of those most likely to vote — nearly 60% of whom are registered Democrats — according to the \u003ca href=\"https://www.ppic.org/wp-content/uploads/JTF_RaceandVotingJTF.pdf\">Public Policy Institute of California\u003c/a>. California’s Latino voters have also helped hand Democrats a complete lock on the Legislature.\u003c/p>\n\u003cp>“No politician can take Latino votes and our community for granted,” Olga Miranda, president of SEIU Local 87, said at a recent phone- banking event to persuade voters to reject the recall of Gov. Gavin Newsom.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003ca href=\"https://www.kqed.org/news/11843511/more-important-than-ever-the-race-to-boost-californias-latino-vote\" target=\"_blank\" rel=\"noopener noreferrer\">In addition to phone banks, rallies and grassroots-level organizing\u003c/a>, both sides of the recall contest have in recent weeks pumped the airwaves — and social media platforms — with Spanish-language television and radio ads to garner crucial Latino votes.\u003c/p>\n\u003cp>\u003ca href=\"https://socialinnovation.usc.edu/staff/manuel-pastor/#:~:text=Manuel%20Pastor%20is%20a%20Distinguished,D.\" target=\"_blank\" rel=\"noopener noreferrer\">Manuel Pastor\u003c/a>, director of the Equity Research Institute at the University of Southern California, said this recall election shows how campaign messaging to Latino voters has evolved from the days when candidates would just say a few words in Spanish.\u003c/p>\n\u003cp>“I think you’re starting to see some level of sophistication, which is not so much around what kind of Spanish you speak as it is around what kind of issues you address and whether or not they actually hit people where they live,” he said.\u003c/p>\n\u003cp>Hector Barajas, a Republican political consultant working on the effort to remove Newsom, said people of color, and Latinos in particular, have borne the brunt of the pandemic, both financially and physically. The pro-recall campaign leans into that frustration, betting that families who’ve been pushed to the margins will vote to remove Newsom.\u003c/p>\n\u003cp>For example, a \u003ca href=\"https://rescuecalifornia.org/rescue-california-launches-statewide-spanish-language-radio-ad-to-recall-gavin-newsom/\" target=\"_blank\" rel=\"noopener noreferrer\">Spanish-language radio ad from the conservative group Rescue California\u003c/a> directly blames Newsom for the hardship that many working families in the state have experienced, emphasizing the high cost of living and the negative impact that online learning has had on children.\u003c/p>\n\u003cp>Meanwhile, opponents of the recall — who are labeling the effort a “\u003ca href=\"https://stoptherepublicanrecall.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Republican power grab\u003c/a>” — have tried to cast a light on the anti-immigrant stances of some key players behind the campaign, in a defensive effort to scare and mobilize Spanish-speaking Latino voters.\u003c/p>\n\u003cp>But are either of these strategies actually effective in engaging the Latino electorate? Earlier this month, KQED sat down with two families — one from the East Bay and one from the Central Valley, representing different political and regional perspectives — to hear their thoughts on how to successfully earn their votes.\u003c/p>\n\u003cp>KQED’s María Peña and Lina Blanco facilitated two intimate focus groups with the families to record their responses to nine Spanish-language political ads from both sides of the recall effort, as well as spots from two recall candidates: Kevin Faulconer and Larry Elder.\u003c/p>\n\u003ch3>Turning our mics to families\u003c/h3>\n\u003cp>In our first focus group, we spoke with three members of the Díaz family, representing two generations: Itzel, who considers herself independent or nonpartisan, and her parents María de Jesus and Porfirio, who are both registered Democrats. All three were born in Jalisco, Mexico, and voted in the U.S. for the first time in the 2020 presidential election. They all speak Spanish as their first language and call Oakland home.\u003c/p>\n\u003cfigure id=\"attachment_11888163\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888163 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut.jpg\" alt=\"A smiling family poses at a dining room table, the parents seated side by side and the adult daughter leaning on her father's shoulder.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51425_017_Oakland_ItzelDiazandFamily_09092021-qut-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Itzel Diaz and her parents, Maria and Porfirio Diaz, in their Oakland home on Sept. 9, 2021, after dropping off their ballots for California’s gubernatorial recall election. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The second focus group included three members of the Avila family, who also represent two generations: Debbie and her brother Obed, as well as their mother Adela. All three are registered Republicans, self-identify as Mexican American, and speak Spanish fluently. Debbie and Adela live in Modesto and Obed lives in Merced.\u003c/p>\n\u003cfigure id=\"attachment_11888230\" class=\"wp-caption aligncenter\" style=\"max-width: 640px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888230 size-large\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/DebbieAdelaAvila-1020x574.jpg\" alt=\"Side-by-side photos of an adult daughter and her mother, both smiling.\" width=\"640\" height=\"360\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/DebbieAdelaAvila.jpg 1920w\" sizes=\"(max-width: 640px) 100vw, 640px\">\u003cfigcaption class=\"wp-caption-text\">Debbie and Adela Avila in Modesto on Sept. 12, 2021. \u003ccite>(Courtesy of the Avila family)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>In both bilingual conversations, we asked participants the same questions:\u003c/p>\n\u003cul>\n\u003cli>“How do each of these ads make you feel?”\u003c/li>\n\u003cli>“What stood out to you while watching them?”\u003c/li>\n\u003cli>“On a scale of 1 to 5, how likely are you to vote YES or NO on the recall after watching each one?”\u003c/li>\n\u003c/ul>\n\u003cp>KQED then opened the floor for participants to suggest strategies politicians should consider implementing in future elections to better reach and engage Latino voters.\u003c/p>\n\u003ch3>A range of reactions\u003c/h3>\n\u003cp>Itzel, the independent voter from Oakland, said she was initially struck by Kevin Faulconer’s fluency in Spanish. She had grown used to seeing political ads where a politician would speak just a phrase of Spanish here or there and consider it enough to win her vote. Yet, she was most taken by how staged she thought the casting seemed, and \u003ca href=\"https://youtu.be/5g-OgDeAGao\" target=\"_blank\" rel=\"noopener noreferrer\">the general lack of Latino representation on-screen\u003c/a>.\u003c/p>\n\u003cp>“I felt it was like a series of checkboxes. It’s the way they think what Hispanics look like. I didn’t see a representation of Afro-Latinos or queer Latinos,” she said of the Faulconer ad. “It’s very obvious who they think are not going to vote for them.”\u003c/p>\n\u003cp>Her father, Porfirio, agreed, saying Faulconer’s ad tailored its message toward well-to-do Latinos. Like Itzel, he believes this reveals how little most politicians and strategists seem to know about California’s incredibly diverse Latino population, and how many political ads seem designed to only reach\u003cb> \u003c/b>a selective few.\u003c/p>\n\u003cp>After viewing Spanish-language ads for Elder — \u003ca href=\"https://www.electelder.com/news/larry-elder-campaign-releases-spanish-ads/\" target=\"_blank\" rel=\"noopener noreferrer\">one of the candidate speaking from his office\u003c/a> and another \u003ca href=\"https://www.sacbee.com/opinion/article253950243.html\">voiced by former Democratic state Senate Majority Leader Gloria Romero\u003c/a>, who recently endorsed him — Itzel called them “horrible,” both in content and delivery. She noted that Elder’s accent felt very forced.\u003c/p>\n\u003ch3>‘Lack of imagination’\u003c/h3>\n\u003cp>But what frustrated Itzel most was that both ads emphasized school closures during the pandemic and the negative impact it has had on youth.\u003c/p>\n\u003cp>“The schools did not close. The classes continued online and the children continued learning,” she said. “They do not mention the effort, the operation and the infrastructure that it took [to get] digital access to a lot of those children that never had it before,” she said.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>But Itzel also said she felt offended by the three anti-recall spots paid for by Gov. Gavin Newsom’s campaign — including one that claimed Republicans backing the recall were the same anti-immigrant politicians who support \u003ca href=\"https://youtu.be/21lxnsuj1Sg\" target=\"_blank\" rel=\"noopener noreferrer\">embedding microchips into immigrants\u003c/a>. Trying to reach Latinos with fear-based messaging, she said, may have worked 20 or 30 years ago, but not today.\u003c/p>\n\u003cp>“They are ignoring the fact that there are a lot of very well-educated people in the community. That is, people are very well-informed right now,” she said. “I feel offended in that sense that I mean really, they think that with pure fear they are going to convince us? What a lack of imagination.”\u003c/p>\n\u003cp>Instead, she believes the anti-recall effort should have focused more on the legislative victories of recent years. This year alone, California lawmakers \u003ca href=\"https://www.kqed.org/news/11879724/so-thankful-california-to-offer-medi-cal-to-235000-undocumented-californians\" target=\"_blank\" rel=\"noopener noreferrer\">expanded Medi-Cal eligibility \u003c/a>to lower-income adults 50 and older, regardless of immigration status, and provided an \u003ca href=\"https://www.kqed.org/news/11862122/how-to-get-your-california-stimulus-check-and-other-tax-credits-youre-entitled-to\" target=\"_blank\" rel=\"noopener noreferrer\">additional $600 to undocumented taxpayers who earn less than $75,000\u003c/a> and were ineligible for federal stimulus payments.\u003cstrong> \u003c/strong>\u003c/p>\n\u003cp>“Something that disappoints me, frustrates me is that they are focusing 100% on fear [and] on the trauma that people already have,” Itzel said, calling that strategy completely unnecessary. “[Newsom] has done so many things to support the Latino community. I feel he missed an opportunity.”\u003c/p>\n\u003cp>Porfirio agreed with his daughter’s criticism. He wished the campaign would stop spending so much money on resources to produce fear-based ads and instead emphasize specific ways in which Newsom’s administration has supported the Latino community.\u003c/p>\n\u003cp>“They are very rushed, they look as if they waited too long to prepare for this election,” he said of the Newsom campaign’s ad strategy, which he claims has had no impact on him. “Sadly, it’s the approach they take in every election, right? To scare people with negativity and leave aside the positive contribution. It’s as if they keep betting on that, as if they believe it has more impact.”\u003c/p>\n\u003cp>Meanwhile, Obed Avila, from Merced, a Republican and former Marine, said he wasn’t swayed by an \u003ca href=\"https://youtu.be/j8zSmXltm18\" target=\"_blank\" rel=\"noopener noreferrer\">anti-recall ad paid for by the California Latino PAC\u003c/a>, linking recall proponents to supporters of Proposition 187, the 1994 ballot measure that targeted the state’s undocumented immigrants.\u003c/p>\n\u003cp>“A lot of the stuff is a little bit one-sided,” he said.\u003c/p>\n\u003cp>But his sister, Debbie, also a Republican, disagrees. She said the anti-recall ad brought her back to that infamous ballot measure from nearly 30 years ago.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“I remember the feeling of being treated like a second-class citizen,” she said, through tears. “I have a lot of pride in my family. Of my dad and the hard labor that he’s done in the field, and even my mom who’s sitting next to me, and the work of ‘mi gente.'”\u003c/p>\n\u003cp>Even though Debbie personally dislikes Newsom, she plans to vote against the recall because she refuses to align herself with candidates who backed the Trump administration. She said she also supported Newsom’s mandate to shut down the state during the pandemic.\u003c/p>\n\u003cp>“I think that shutting down the state was a difficult decision, but I feel that it needed to be done,” she said. She believes the move helped save lives and curb the spread of COVID-19 in her community, even though she knows many people are still suffering from the pandemic’s economic impact.\u003c/p>\n\u003cp>And while Debbie’s no vote on the recall may seem like an unexpected one for a registered Republican, she said she was also swayed by her support for recent Democratic state legislation helping undocumented seniors.\u003c/p>\n\u003cp>“I don’t see a Republican candidate who would have fought for our undocumented seniors [who’ve] worked in the fields their entire lives, and many of them still are working in the fields today,” she said.\u003c/p>\n\u003ch3>‘Yo voto con mi fe’\u003c/h3>\n\u003cp>Adela — Debbie and Obed’s mother — who worked as a farm laborer and a teacher for decades, said her spiritual views are the most important factor when deciding whom to vote for. “Yo voto con mi fe [faith],” she said. “I don’t look at what other people are doing. I vote if they tell me what their plans are and if I agree with their plans, I’ll vote for them. If not, I won’t.”\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Both Adela and Obed said they were frustrated that both Faulconer and Elder shared so little information about themselves or their plans for how to implement change as governor.\u003c/p>\n\u003cp>“They can make promises, but show me how you’re going to fix it, what your plan is,” Obed said.\u003c/p>\n\u003cp>As a general contractor, Obed has worked on several affordable housing projects for unhoused communities in the Central Valley, but is frustrated by what he sees as money wasted. “I’ve seen millions and billions of dollars being wasted just for a temporary Band-Aid. I want to see how they’re going to do these solutions to win my vote.”\u003c/p>\n\u003cp>And though Obed said he likes Larry Elder the most out of all the candidates, \u003ca href=\"https://www.electelder.com/news/larry-elder-campaign-releases-spanish-ads/\">he didn’t find his Spanish ad effective at all\u003c/a>. His sister Debbie agreed.\u003c/p>\n\u003cp>“Instead of 30 seconds and spending, you know, the thousands and probably millions of dollars he’s using to put this on the air on radio ads or TV ads, I wish he would have used that to tell me who [Elder] is as a candidate, and what his plan is for the state,” she said.\u003c/p>\n\u003cfigure id=\"attachment_11888164\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-11888164 size-full\" src=\"https://ww2.kqed.org/app/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut.jpg\" alt=\"A man fills out his ballot at a dining room table, with his wife in the background in another room.\" width=\"1920\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/10/2021/09/RS51410_001_Oakland_ItzelDiazandFamily_09092021-qut-1536x1024.jpg 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Porfirio Diaz fills out his mail-in ballot for California’s gubernatorial recall election at his home in Oakland on Sept. 9, 2021. \u003ccite>(Beth LaBerge/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch3>Missed opportunities and the road ahead\u003c/h3>\n\u003cp>So how should politicians transform their campaign strategies to more meaningfully connect with Latino voters?\u003c/p>\n\u003cp>Nearly every participant agreed that while it was encouraging to see candidates attempt to speak Spanish or run ads in Spanish, the ads they watched had no impact on who they would decide to vote for, nor did the messages apply to their everyday lives. Simply seeing ads in Spanish wasn’t enough for them to not feel like an afterthought in a last-minute campaign effort, they said. Instead, they wanted to see the candidates address issues that really affected their day-to-day lives.\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The Díaz and Avila families made it clear they are both deeply committed to their community’s well-being. Debbie and Adela, from Modesto, want to see politicians coming to communities in the Central Valley, introducing themselves to residents and learning about their biggest concerns.\u003c/p>\n\u003cp>And, both families said, politicians need to continue that relationship-building process with Latino communities year-round — not just at election time.\u003c/p>\n\u003cp>“They need to invite us to the table, and many times they don’t invite us to the table,” Debbie said. “I would love it if they had an advisory committee that had people from all walks of life. It would be nice to even see undocumented folks and see teenagers. There’s a lot of wisdom to what they have to say.”\u003c/p>\n\u003cp>Porfirio, in Oakland, also stressed that in addition to politicians reaching out to people in his community, Latino voters must also exercise their right to vote and hold legislators accountable for addressing their needs.\u003c/p>\n\u003cp>“In Mexico … I never missed an election. I always believe that this is one of the most important civil rights. Not only should we demand it, but we should also defend it,” he said. “We have not valued the importance that we have, or we have not believed it. We have not demanded it.”\u003c/p>\n\u003cp>\u003cstrong>Hear more of our conversation with the Díaz and Avila families on KQED’s \u003ca href=\"https://www.kqed.org/podcasts/thebay\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Bay\u003c/em>\u003c/a> podcast below.\u003c/strong>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7373530706&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Latinos are roughly 28% of the voting public in California. And over the past 20 years or so, most have voted for Democrats, including Gov. Gavin Newsom. Now, the recall election is here, and millions of Latino voters across California are deciding how to vote (or whether to vote).\u003c/p>\n\u003cp>Today, we meet two families — one from Modesto, and one from Oakland.\u003c/p>\n\u003cp id=\"embed-code\" class=\"inconsolata\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7373530706&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cstrong>Guests: \u003c/strong>\u003ca href=\"https://twitter.com/soytapatia\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Peña\u003c/a>, producer for KQED en Español, and \u003ca href=\"http://twitter.com/scottshafer\" target=\"_blank\" rel=\"noopener noreferrer\">Scott Shafer\u003c/a>, senior editor of KQED’s politics and government desk\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://bit.ly/3huNIy7\">Episode transcript\u003c/a>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\u003cp>\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Latinos are roughly 28% of the voting public in California. And over the past 20 years or so, most have voted for Democrats, including Gov. Gavin Newsom. Now, the recall election is here, and millions of Latino voters across California are deciding how to vote (or whether to vote).\u003c/p>\n\u003cp>Today, we meet two families — one from Modesto, and one from Oakland.\u003c/p>\n\u003cp id=\"embed-code\" class=\"inconsolata\">\n\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" frameborder=\"0\" height=\"200\" scrolling=\"no\" src=\"https://playlist.megaphone.fm?e=KQINC7373530706&light=true\" width=\"100%\" class=\"iframe-class\">\u003c/iframe>\n\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003cstrong>Guests: \u003c/strong>\u003ca href=\"https://twitter.com/soytapatia\" target=\"_blank\" rel=\"noopener noreferrer\">Maria Peña\u003c/a>, producer for KQED en Español, and \u003ca href=\"http://twitter.com/scottshafer\" target=\"_blank\" rel=\"noopener noreferrer\">Scott Shafer\u003c/a>, senior editor of KQED’s politics and government desk\u003c/span>\u003c/p>\n\u003cp>\u003ca href=\"https://bit.ly/3huNIy7\">Episode transcript\u003c/a>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "Possible is hosted by entrepreneur Reid Hoffman and writer Aria Finger. Together in Possible, Hoffman and Finger lead enlightening discussions about building a brighter collective future. The show features interviews with visionary guests like Trevor Noah, Sam Altman and Janette Sadik-Khan. Possible paints an optimistic portrait of the world we can create through science, policy, business, art and our shared humanity. It asks: What if everything goes right for once? How can we get there? Each episode also includes a short fiction story generated by advanced AI GPT-4, serving as a thought-provoking springboard to speculate how humanity could leverage technology for good.",
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