Forget Haunted Toys, Sunnyvale Once Had a Haunted Toys R Us
Olympian Kristi Yamaguchi Is ‘Tickled Pink’ to Inspire a Barbie Doll
Oakland's Jendayi Smith Has Designed Some of My Child's Favorite Toys
‘The Beanie Bubble,’ with Zach Galifianakis, Plunges Into a Plush ‘90s Toy Craze
Mattel's Barbie Turns Women of Science, Including COVID Vaccine Developer, Into Dolls
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"content": "\u003cp>Any child of the 1980s knows that Toys R Us could be scary at the best of times. Row upon row of squished-up Cabbage Patch Kids faces. Talking Teddy Ruxpins with their backs made of machinery. The looming figure of creepy store mascot, Geoffrey the Giraffe. But one Toys R Us in Northern California had an extra-sinister reputation. It was the Sunnyvale location: a store that a multitude of employees, customers and even a famous psychic repeatedly asserted was haunted.\u003c/p>\n\u003cp>From the time the store opened at 130 El Camino Real in 1970, stories were rife that something was amiss within its walls. Folks told of lights and faucets turning on and off unassisted. There were tales that doors and toys had minds of their own. Shelves apparently fell down inexplicably and several female employees heard their names whispered in empty rooms. Reports of bangs and loud footsteps emerging from vacated parts of the store were also commonplace.\u003c/p>\n\u003cp>[aside postid='arts_13919589']In 1979, the \u003cem>San Francisco Examiner\u003c/em> carried an article about the store’s unusual issues, featuring a Toys R Us employee named Margie Honey. Honey was deeply disturbed by a 3-foot-tall, jumpsuit-wearing doll with blonde hair that was, by design, supposed to talk. The \u003cem>Examiner\u003c/em>’s report stated that the doll had been returned to the store after a customer was unable to get it to make a sound. Honey, also unable to get the doll to function, accepted the return. It was only when she placed the doll inside a box that it began to cry out. Every time Honey opened the box, the noise stopped.\u003c/p>\n\u003cp>“After this happened a few times, it ceased to be funny,” Honey told the \u003cem>Examiner\u003c/em>. “I began to feel that the doll had a will of its own. Finally I called a clerk and asked him to take the toy away. It cried all the way to the stockroom.”\u003c/p>\n\u003cp>(Honey was later plagued by bulletin boards swinging off the wall and stacks of papers falling to the floor, one sheet at a time, despite being nowhere near a breeze, a fan or a vent.)\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Another witness featured in the \u003cem>Examiner\u003c/em> was Charlie Brown (\u003cem>good grief!\u003c/em>), an employee who had a hard time locking up one night because every time he secured the doors, loud banging would erupt inside. After checking that no one was stuck in the building, Brown relocked the doors only for the banging to start again.\u003c/p>\n\u003cp>One clerk named Regina Gibson felt unseen hands touching her hair while she was high up a ladder stocking shelves. Another clerk, Bill Peevan, found his meticulously arranged displays dismantled and reconfigured on the floor, even though no other coworkers were around.\u003c/p>\n\u003cp>Five years later, on Halloween 1984, the \u003cem>Examiner\u003c/em> revisited the Sunnyvale Toys R Us, quoting an employee who said they were “spooked” by the store and that “crazy things do happen. I’ve seen something out of the corner of my eye a few times over the past three years.”\u003c/p>\n\u003cfigure id=\"attachment_13976843\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13976843 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne.png\" alt=\"A white senior woman with short brown hair stands in front of a Toys ‘R’ Us store.\" width=\"2000\" height=\"1358\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne.png 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-800x543.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1020x693.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-160x109.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-768x521.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1536x1043.png 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1920x1304.png 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Who you gonna call?! If you’re the haunted Sunnyvale Toys R Us in 1991, you apparently call TV psychic Sylvia Browne. \u003ccite>(YouTube)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>At some point, Toys R Us management was so flabbergasted by all of the strange goings on, they invited one of the most famous psychics in the country to investigate.\u003c/p>\n\u003cp>After spending some time in the store, Sylvia Browne claimed that the activity on the property was due to a man named John “Yonny” Johnson who had worked on the land in the late 1800s. Browne said that Johnson was employed on the ranch of Sunnyvale’s founder, Martin Murphy. According to lore, Johnson was desperately in unrequited love with Murphy’s daughter Elizabeth, who was engaged to another man. Johnson, the story goes, eventually bled to death on the property after a terrible accident with an axe, and never wound up winning the woman of his dreams.\u003c/p>\n\u003cp>[aside postid='arts_13884403']The Murphy ranch’s lovely frame house stayed standing until 1961, when the state historical landmark was destroyed by a fire. Browne claimed that Johnson’s longing for Murphy’s daughter kept him trapped on the property.\u003c/p>\n\u003cp>(You can’t really blame a spirit for acting up under the circumstances: imagine going from haunting a beautiful old mansion to being stuck in a warehouse full of toys and screaming children.)\u003c/p>\n\u003cp>The notoriety of the Sunnyvale Toys R Us continued throughout the 1980s, raising the interest of a variety of television crews. The 1985 report below saw parapsychologist Loyd Auerbach investigating the haunting claims which, by then, included sightings of a “wispy white figure” wandering the aisles. (Skip to 3:40 for an alleged photo of a ghost at the store, apparently taken via infrared light during a seance.)\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=t3QKKHtHHxo\u003c/p>\n\u003cp>The Sunnyvale Toys R Us was also featured in a January 1991 episode of \u003cem>Haunted Lives: True Ghost Stories\u003c/em>, hosted by \u003ca href=\"https://www.kqed.org/arts/13890009/watch-leonard-nimoy-scare-the-crap-out-of-america-over-the-y2k-bug\">Leonard Nimoy\u003c/a>. During the episode, current and former employees gathered at the store to compare stories and found they had a lot in common.\u003c/p>\n\u003cp>[aside postid='arts_13890009']“One little teddy bear, instead of just falling down like it normally would, went out into an arc down to the floor,” reported Lillian “Putt” O’Brien. “So I said to the manager ‘Did that frighten you?’ And he said ‘It sure did, Putt!’”\u003c/p>\n\u003cp>In the same show, a former manager named Cheryl Royce said that while she was in a bathroom stall, she heard the door next to her open, followed by the sound of water turning on at the sinks. Except, when she glanced through the gap in her own door, she realized that no one was there. Royce lasted just six more weeks in the job, steadfastly refusing to use the store restroom ever again.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=jN5vEX3sYGU&t=54s\u003c/p>\n\u003cp>Today, the old Sunnyvale Toys R Us location is now an REI store. Reports of ghostly goings on since REI opened in 2021 have been almost nonexistent, but \u003ca href=\"https://www.reddit.com/r/REI/comments/1fyn02k/is_the_sunnyvale_rei_that_used_to_be_toys_r_us/\">Reddit threads continue\u003c/a> to inquire as to supernatural activity at the location.\u003c/p>\n\u003cp>Last year, one Reddit user, Artistic_Agency105, claimed that: “The only weird thing I’ve noticed is walkie talkies turn on randomly and the sensor at the front door has a mind of its own.”\u003c/p>\n\u003cp>In the same thread, a user named mikemu chimed in: “I … talked to a green vest. He claims that since he started working there early on, he has felt someone walk past behind him at the front registers — when there wasn’t anybody that did. And that one of the doors just opened up in the back as if someone was walking through. … No recent occurrences though.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>In all honesty, when it comes to the Sunnyvale REI, most online users who’ve been there seem far less concerned with it being haunted than they are worried the store might be understaffed. (Oh, \u003ca href=\"https://www.yelp.com/biz/rei-sunnyvale?start=40\">the Yelp page\u003c/a> …) With a history like this, it’s no wonder employees are hard to come by.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Another witness featured in the \u003cem>Examiner\u003c/em> was Charlie Brown (\u003cem>good grief!\u003c/em>), an employee who had a hard time locking up one night because every time he secured the doors, loud banging would erupt inside. After checking that no one was stuck in the building, Brown relocked the doors only for the banging to start again.\u003c/p>\n\u003cp>One clerk named Regina Gibson felt unseen hands touching her hair while she was high up a ladder stocking shelves. Another clerk, Bill Peevan, found his meticulously arranged displays dismantled and reconfigured on the floor, even though no other coworkers were around.\u003c/p>\n\u003cp>Five years later, on Halloween 1984, the \u003cem>Examiner\u003c/em> revisited the Sunnyvale Toys R Us, quoting an employee who said they were “spooked” by the store and that “crazy things do happen. I’ve seen something out of the corner of my eye a few times over the past three years.”\u003c/p>\n\u003cfigure id=\"attachment_13976843\" class=\"wp-caption aligncenter\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"wp-image-13976843 size-full\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne.png\" alt=\"A white senior woman with short brown hair stands in front of a Toys ‘R’ Us store.\" width=\"2000\" height=\"1358\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne.png 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-800x543.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1020x693.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-160x109.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-768x521.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1536x1043.png 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/05/sylvia-Browne-1920x1304.png 1920w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Who you gonna call?! If you’re the haunted Sunnyvale Toys R Us in 1991, you apparently call TV psychic Sylvia Browne. \u003ccite>(YouTube)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>At some point, Toys R Us management was so flabbergasted by all of the strange goings on, they invited one of the most famous psychics in the country to investigate.\u003c/p>\n\u003cp>After spending some time in the store, Sylvia Browne claimed that the activity on the property was due to a man named John “Yonny” Johnson who had worked on the land in the late 1800s. Browne said that Johnson was employed on the ranch of Sunnyvale’s founder, Martin Murphy. According to lore, Johnson was desperately in unrequited love with Murphy’s daughter Elizabeth, who was engaged to another man. Johnson, the story goes, eventually bled to death on the property after a terrible accident with an axe, and never wound up winning the woman of his dreams.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The Murphy ranch’s lovely frame house stayed standing until 1961, when the state historical landmark was destroyed by a fire. Browne claimed that Johnson’s longing for Murphy’s daughter kept him trapped on the property.\u003c/p>\n\u003cp>(You can’t really blame a spirit for acting up under the circumstances: imagine going from haunting a beautiful old mansion to being stuck in a warehouse full of toys and screaming children.)\u003c/p>\n\u003cp>The notoriety of the Sunnyvale Toys R Us continued throughout the 1980s, raising the interest of a variety of television crews. The 1985 report below saw parapsychologist Loyd Auerbach investigating the haunting claims which, by then, included sightings of a “wispy white figure” wandering the aisles. (Skip to 3:40 for an alleged photo of a ghost at the store, apparently taken via infrared light during a seance.)\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/t3QKKHtHHxo'\n title='//www.youtube.com/embed/t3QKKHtHHxo'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The Sunnyvale Toys R Us was also featured in a January 1991 episode of \u003cem>Haunted Lives: True Ghost Stories\u003c/em>, hosted by \u003ca href=\"https://www.kqed.org/arts/13890009/watch-leonard-nimoy-scare-the-crap-out-of-america-over-the-y2k-bug\">Leonard Nimoy\u003c/a>. During the episode, current and former employees gathered at the store to compare stories and found they had a lot in common.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“One little teddy bear, instead of just falling down like it normally would, went out into an arc down to the floor,” reported Lillian “Putt” O’Brien. “So I said to the manager ‘Did that frighten you?’ And he said ‘It sure did, Putt!’”\u003c/p>\n\u003cp>In the same show, a former manager named Cheryl Royce said that while she was in a bathroom stall, she heard the door next to her open, followed by the sound of water turning on at the sinks. Except, when she glanced through the gap in her own door, she realized that no one was there. Royce lasted just six more weeks in the job, steadfastly refusing to use the store restroom ever again.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/jN5vEX3sYGU'\n title='//www.youtube.com/embed/jN5vEX3sYGU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Today, the old Sunnyvale Toys R Us location is now an REI store. Reports of ghostly goings on since REI opened in 2021 have been almost nonexistent, but \u003ca href=\"https://www.reddit.com/r/REI/comments/1fyn02k/is_the_sunnyvale_rei_that_used_to_be_toys_r_us/\">Reddit threads continue\u003c/a> to inquire as to supernatural activity at the location.\u003c/p>\n\u003cp>Last year, one Reddit user, Artistic_Agency105, claimed that: “The only weird thing I’ve noticed is walkie talkies turn on randomly and the sensor at the front door has a mind of its own.”\u003c/p>\n\u003cp>In the same thread, a user named mikemu chimed in: “I … talked to a green vest. He claims that since he started working there early on, he has felt someone walk past behind him at the front registers — when there wasn’t anybody that did. And that one of the doors just opened up in the back as if someone was walking through. … No recent occurrences though.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>In all honesty, when it comes to the Sunnyvale REI, most online users who’ve been there seem far less concerned with it being haunted than they are worried the store might be understaffed. (Oh, \u003ca href=\"https://www.yelp.com/biz/rei-sunnyvale?start=40\">the Yelp page\u003c/a> …) With a history like this, it’s no wonder employees are hard to come by.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>Like many little girls, a young Kristi Yamaguchi loved playing with Barbie. With a schedule packed with ice skating practices, her Barbie dolls became her “best friends.”\u003c/p>\n\u003cp>So, it’s surreal for the decorated Olympian figure skater to now be a Barbie girl herself.\u003c/p>\n\u003cfigure id=\"attachment_13956584\" class=\"wp-caption aligncenter\" style=\"max-width: 794px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956584\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM.png\" alt=\"A doll of an ice skater stands, one leg stretched out and arms raised on the ice. The doll is wearing a black lace and chiffon costume. \" width=\"794\" height=\"960\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM.png 794w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM-160x193.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM-768x929.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\">\u003cfigcaption class=\"wp-caption-text\">This image provided by Mattel in April 2024 shows the company’s Kristi Yamaguchi Barbie doll. \u003ccite>(Mattel via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s a huge, huge honor. I think a lot of pride comes along with it, not just recognizing the Olympic achievement, but also being recognized during AAPI Month and following in the footsteps of some incredible women that I idolize — Anna May Wong, Maya Angelou and Rosa Parks,” Yamaguchi told The Associated Press. “It’s hard to see me put in the category with them.”\u003c/p>\n\u003cp>[aside postid='arts_13933011']Yamaguchi, who became the first Asian American to win an individual figure skating gold medal, at the 1992 Winter Olympics, has been immortalized as a doll for Barbie’s “Inspiring Women Series,” Mattel announced Wednesday. The release is timed for Asian American and Pacific Islander Heritage Month, in May.\u003c/p>\n\u003cp>This isn’t Yamaguchi’s first doll depiction. In the ‘90s, touring show Stars on Ice put out a line of dolls modeled after notable skaters. The Barbie version is a lot more detailed.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Mattel duplicated everything the then 20-year-old medalist wore at the Olympics in Albertville, France: the sparkling black-and-gold brocade outfit designed by Lauren Sheehan, the gold hair ribbon and even a red-and-white bouquet like Yamaguchi held atop the podium.\u003c/p>\n\u003cp>Yamaguchi said both she and Sheehan are “just so tickled pink.”\u003c/p>\n\u003cp>She also is happy with the doll’s visage.\u003c/p>\n\u003cp>[aside postid='arts_13926336']“It looks like me for sure. You know, the eyes and just the shape of the face. And then, of course, the hair, for sure. I mean, it has the bangs that are the ’90s,” Yamaguchi said, chuckling.\u003c/p>\n\u003cp>She appreciates that the doll’s release comes on the high heels of the blockbuster \u003cem>Barbie\u003c/em> movie last year. Her daughters, ages 18 and 20, are fans of the Oscar-nominated film. Their initial reaction to their mother being a Barbie? Disbelief.\u003c/p>\n\u003cp>“When they found out I was getting a doll, they were kind of flabbergasted and being like, ‘What? Like Mom, like how do you qualify? But that’s way too cool for you,’” Yamaguchi said.\u003c/p>\n\u003cp>When Yamaguchi became a household name in the ’90s, most Asian American children were growing up feeling like toys-aren’t-us kids. If you were an Asian parent looking for an Asian doll in the U.S., you likely turned to independent mail-order companies or waited until you were visiting your country of heritage.\u003c/p>\n\u003cfigure id=\"attachment_13956586\" class=\"wp-caption aligncenter\" style=\"max-width: 1066px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956586\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM.png\" alt=\"Close up of a smiling doll's face with impeccably styled hair, wearing earrings.\" width=\"1066\" height=\"1058\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM.png 1066w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-800x794.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-1020x1012.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-160x159.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-768x762.png 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\">\u003cfigcaption class=\"wp-caption-text\">This image provided by Mattel in April 2024 shows the company’s Kristi Yamaguchi Barbie doll. \u003ccite>(Mattel via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Since then, the toy market has evolved somewhat with big companies like Mattel diversifying and independent entrepreneurs filling the void. Two Asian doll lines — Jilly Bing and Joeydolls — launched within the last year, one by an Asian American mother and the other by an Asian Canadian mother. Both could not find dolls that looked like their daughters.\u003c/p>\n\u003cp>Sapna Cheryan, a professor of psychology at the University of Washington who served a year on Mattel’s Barbie Global Advisory Council in 2018, said Asian Americans have long dealt with two stereotypes: the model-minority whiz kid or the perpetual foreigner. Toys can help dispel those myths, and instead signal acceptance and inclusivity.\u003c/p>\n\u003cp>Dolls modeled after real people can get people talking about their human counterparts. Cheryan applauded Barbie’s choice of Yamaguchi.\u003c/p>\n\u003cp>“There are so many Asian American athletes but they’re just not propped up in a way that athletes of other racial groups are,” said Cheryan, who researches cultural stereotypes and their impact on race and gender disparities. “Having a match in terms of racial identification or gender or both,” she said, is important in creating effective role models for kids.\u003c/p>\n\u003cp>[aside postid='arts_13955020']Mattel has mostly garnered praise for its diversity efforts but it’s had some missteps along the way. In 2021, the toy maker said it “fell short” by failing to include an Asian doll in a line of Tokyo Olympics-themed Barbies. In January, there was some backlash to Asian “You Can Be Anything” Barbies that seemed stereotypical. One was a violinist and the other a doctor in panda scrubs.\u003c/p>\n\u003cp>Tying Yamaguchi to Barbie, a symbol of American pop culture, is especially remarkable considering what she and her family have dealt with as Japanese Americans. The Fremont-raised skater has spoken about how her maternal and paternal grandparents were forced into U.S. incarceration camps in response to Japan’s 1941 attack on Pearl Harbor.\u003c/p>\n\u003cp>When she captured the gold over 50 years later, media coverage partially focused on why she didn’t seem to have many endorsement deals. In an AP article from 1992, a sports advertising executive blamed her Japanese heritage, citing an economic climate that was anti-Japan. “It’s wrong, wrong, wrong, but that is the way it is,” the executive said.\u003c/p>\n\u003cp>So while Barbie may seem like just a toy, it’s so much more for Yamaguchi.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“When kids see themselves or see someone who inspires them, then it just opens up their world and their imagination to what’s possible,” she said.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Like many little girls, a young Kristi Yamaguchi loved playing with Barbie. With a schedule packed with ice skating practices, her Barbie dolls became her “best friends.”\u003c/p>\n\u003cp>So, it’s surreal for the decorated Olympian figure skater to now be a Barbie girl herself.\u003c/p>\n\u003cfigure id=\"attachment_13956584\" class=\"wp-caption aligncenter\" style=\"max-width: 794px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956584\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM.png\" alt=\"A doll of an ice skater stands, one leg stretched out and arms raised on the ice. The doll is wearing a black lace and chiffon costume. \" width=\"794\" height=\"960\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM.png 794w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM-160x193.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.54.50-AM-768x929.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\">\u003cfigcaption class=\"wp-caption-text\">This image provided by Mattel in April 2024 shows the company’s Kristi Yamaguchi Barbie doll. \u003ccite>(Mattel via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“It’s a huge, huge honor. I think a lot of pride comes along with it, not just recognizing the Olympic achievement, but also being recognized during AAPI Month and following in the footsteps of some incredible women that I idolize — Anna May Wong, Maya Angelou and Rosa Parks,” Yamaguchi told The Associated Press. “It’s hard to see me put in the category with them.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“It looks like me for sure. You know, the eyes and just the shape of the face. And then, of course, the hair, for sure. I mean, it has the bangs that are the ’90s,” Yamaguchi said, chuckling.\u003c/p>\n\u003cp>She appreciates that the doll’s release comes on the high heels of the blockbuster \u003cem>Barbie\u003c/em> movie last year. Her daughters, ages 18 and 20, are fans of the Oscar-nominated film. Their initial reaction to their mother being a Barbie? Disbelief.\u003c/p>\n\u003cp>“When they found out I was getting a doll, they were kind of flabbergasted and being like, ‘What? Like Mom, like how do you qualify? But that’s way too cool for you,’” Yamaguchi said.\u003c/p>\n\u003cp>When Yamaguchi became a household name in the ’90s, most Asian American children were growing up feeling like toys-aren’t-us kids. If you were an Asian parent looking for an Asian doll in the U.S., you likely turned to independent mail-order companies or waited until you were visiting your country of heritage.\u003c/p>\n\u003cfigure id=\"attachment_13956586\" class=\"wp-caption aligncenter\" style=\"max-width: 1066px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13956586\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM.png\" alt=\"Close up of a smiling doll's face with impeccably styled hair, wearing earrings.\" width=\"1066\" height=\"1058\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM.png 1066w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-800x794.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-1020x1012.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-160x159.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Screen-Shot-2024-04-24-at-10.57.38-AM-768x762.png 768w\" sizes=\"(max-width: 1066px) 100vw, 1066px\">\u003cfigcaption class=\"wp-caption-text\">This image provided by Mattel in April 2024 shows the company’s Kristi Yamaguchi Barbie doll. \u003ccite>(Mattel via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Since then, the toy market has evolved somewhat with big companies like Mattel diversifying and independent entrepreneurs filling the void. Two Asian doll lines — Jilly Bing and Joeydolls — launched within the last year, one by an Asian American mother and the other by an Asian Canadian mother. Both could not find dolls that looked like their daughters.\u003c/p>\n\u003cp>Sapna Cheryan, a professor of psychology at the University of Washington who served a year on Mattel’s Barbie Global Advisory Council in 2018, said Asian Americans have long dealt with two stereotypes: the model-minority whiz kid or the perpetual foreigner. Toys can help dispel those myths, and instead signal acceptance and inclusivity.\u003c/p>\n\u003cp>Dolls modeled after real people can get people talking about their human counterparts. Cheryan applauded Barbie’s choice of Yamaguchi.\u003c/p>\n\u003cp>“There are so many Asian American athletes but they’re just not propped up in a way that athletes of other racial groups are,” said Cheryan, who researches cultural stereotypes and their impact on race and gender disparities. “Having a match in terms of racial identification or gender or both,” she said, is important in creating effective role models for kids.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Mattel has mostly garnered praise for its diversity efforts but it’s had some missteps along the way. In 2021, the toy maker said it “fell short” by failing to include an Asian doll in a line of Tokyo Olympics-themed Barbies. In January, there was some backlash to Asian “You Can Be Anything” Barbies that seemed stereotypical. One was a violinist and the other a doctor in panda scrubs.\u003c/p>\n\u003cp>Tying Yamaguchi to Barbie, a symbol of American pop culture, is especially remarkable considering what she and her family have dealt with as Japanese Americans. The Fremont-raised skater has spoken about how her maternal and paternal grandparents were forced into U.S. incarceration camps in response to Japan’s 1941 attack on Pearl Harbor.\u003c/p>\n\u003cp>When she captured the gold over 50 years later, media coverage partially focused on why she didn’t seem to have many endorsement deals. In an AP article from 1992, a sports advertising executive blamed her Japanese heritage, citing an economic climate that was anti-Japan. “It’s wrong, wrong, wrong, but that is the way it is,” the executive said.\u003c/p>\n\u003cp>So while Barbie may seem like just a toy, it’s so much more for Yamaguchi.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>“When kids see themselves or see someone who inspires them, then it just opens up their world and their imagination to what’s possible,” she said.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Oakland's Jendayi Smith Has Designed Some of My Child's Favorite Toys",
"headTitle": "Oakland’s Jendayi Smith Has Designed Some of My Child’s Favorite Toys | KQED",
"content": "\u003cfigure id=\"attachment_13955171\" class=\"wp-caption aligncenter\" style=\"max-width: 960px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955171\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_.jpg\" alt=\"A Black woman in a pink sweater flashes two peace signs while inside a life-sized Barbie box\" width=\"960\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-768x1024.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith is a 10-year veteran at Mattel, where she specializes in designing accessories and fashion for dolls. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My seven-year-old daughter’s bedroom is decorated with colorful stickers and family photos, along with assorted stuffed animals tucked into a small circus tent. I know all of their names. There’s also a toy house from the movie \u003ci>Encanto\u003c/i>, and another house for her L.O.L. Dolls. Behind that is a soft pink toy box that holds the motherlode.\u003c/p>\n\u003cp>Among the mayhem of toys is an array of Barbies and their accessories. Plus there’s one Karma doll — a brown-skinned little girl with curly hair from Netflix’s animated children’s series, \u003cem>\u003ca href=\"https://en.wikipedia.org/wiki/Karma%27s_World\">Karma’s World\u003c/a>\u003c/em>, created by famed rapper and actor Chris “Ludacris” Bridges.\u003c/p>\n\u003cp>At this point I have no idea where all these toys came from: Christmas? Birthdays? Gifts from family? But that Karma doll, I know exactly where it came from. I remember going out and specifically buying it because my daughter and I both like the show, and because I was inspired that one of the people who helped create the doll is from Oakland.\u003c/p>\n\u003cfigure id=\"attachment_13955081\" class=\"wp-caption aligncenter\" style=\"max-width: 1624px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955081\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3.png\" alt=\"\" width=\"1624\" height=\"1512\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3.png 1624w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-800x745.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-1020x950.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-160x149.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-768x715.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-1536x1430.png 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\">\u003cfigcaption class=\"wp-caption-text\">A ‘Karma’s World’ doll, plus accessories. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“That was one of the most exciting projects that I’ve worked on,” says \u003ca href=\"https://www.jendayikeen.com/\" target=\"_blank\" rel=\"noopener\">Jendayi Smith\u003c/a>, graphic design manager for Mattel’s dolls portfolio. She worked on a team that saw that project from pitch to product, and she even sang in a video proposal that was delivered to the \u003cem>Karma’s World\u003c/em> team. “Ludacris probably heard me sing when he heard this pitch,” Smith, a huge Ludacris fan, tells me.\u003c/p>\n\u003cp>The beauty of working on that toy wasn’t just Smith’s brush with stardom. It was the fact that Smith and her team created a doll that represents something much bigger. “To see Karma, a Black girl with big hair like me,” says Smith, “I was like, ‘Oh my God, this is the brand that I wanted as a child.’”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[aside postID='arts_13954854']At Mattel, Smith has designed the “chip art,” or the flat background and scenery, for the revitalized version of the Polly Pocket toy. She’s added touches to the dolls from \u003cem>Harry Potter\u003c/em>, and helped design the Dapper Dan line of Barbie dolls.\u003c/p>\n\u003cp>Smith also designed the accessories for the \u003ca href=\"https://video.kqed.org/video/the-heart-soul-of-walker-ctkjzy/\">Madam C.J. Walker\u003c/a> doll, using advice from Madam C.J. Walker’s great-great granddaughter to change the doll’s blouse to the famed entrepreneur’s favorite color, purple, to be historically correct. And earlier this year, when Mattel debuted a series of \u003ca href=\"https://crosscolours.com/\">Cross Colours\u003c/a>–inspired Barbies, Smith was in the mix.\u003c/p>\n\u003cp>“Cross Colours was a huge part of my childhood,” says Smith, who was moved by the fashion line’s ethos and signature bright colors. “A lot of people think fashion can be vapid and not make anything meaningful, so I really connected to what Cross Colours meant and what it stood for. It stood for more than just looking cute. It was for the people.”\u003c/p>\n\u003cp>A fashionista since elementary school, Smith was taught to sew at the age of eight by her mother, a multitalented entrepreneur. Smith attended Oakland public schools — Skyline for high school and Montera for junior high — but it was her experience in elementary school, at Redwood Heights, that laid the foundation for her future. “That’s when I realized that I wanted to get into fashion,” Smith says. “I would draw little clothes and dress up my dolls.”\u003c/p>\n\u003cfigure id=\"attachment_13955082\" class=\"wp-caption aligncenter\" style=\"max-width: 1545px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955082\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.jpeg\" alt=\"\" width=\"1545\" height=\"2492\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.jpeg 1545w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-800x1290.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-1020x1645.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-160x258.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-768x1239.jpeg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-952x1536.jpeg 952w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-1270x2048.jpeg 1270w\" sizes=\"(max-width: 1545px) 100vw, 1545px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith as a toddler. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now 40, Smith sports a forest green blazer, tan sweater, striped scarf and fly earrings as she tells me via video chat that she’s always styled her own clothes. Her friends and family know her as the person who wears “kind of weird clothes, and is always fashionable,” she says with a laugh. “It’s definitely part of my brand.”\u003c/p>\n\u003cp>But Smith’s path from East Oakland elementary school-aged designer to a decade of designing toys for one of the biggest companies in the world was a circuitous one.\u003c/p>\n\u003cp>At 18, she left the Town and went to the East Coast for college, attending Howard University with a focus in was fashion merchandising. The business side of the industry wasn’t \u003cem>exactly\u003c/em> what she wanted to do, but it proved to be an entry point.\u003c/p>\n\u003cp>[aside postID='arts_13952329']After graduating, she landed a gig in New York at Macy’s Merchandising Group, working in product development for utility bedding — pillows, mattress pads, any type of cover for your bed that’s off-white or white. “I remember calling my mom and crying. I was like, ‘I can’t do this anymore, I see in color,'” says Smith, lamenting that what she was doing wasn’t “fashion.”\u003c/p>\n\u003cp>She left and took a job at Anthropologie, where her creativity was reignited. She was soon recruited by someone looking for a personal shopper at Saks Fifth Avenue, which exposed her to the expensive world of high fashion.\u003c/p>\n\u003cp>“We were working with these high-end profile clients — millionaires and billionaires — who’d come to Saks and they’d have their personal shoppers pull all the clothes for them,” Smith says.\u003c/p>\n\u003cfigure id=\"attachment_13955172\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955172\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait.jpg\" alt=\"\" width=\"1920\" height=\"2556\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-800x1065.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1020x1358.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-768x1022.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1154x1536.jpg 1154w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1538x2048.jpg 1538w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith, surrounded by dolls. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As eye-opening and luxurious as the position was, it didn’t satisfy her creative needs. So Smith applied to the Fashion Institute of Technology and got a second degree in fashion design. “After that I started working as a fashion designer in women’s cold weather accessories — hats, and scarves and gloves,” says Smith. But the company she worked for was soon bought out. Around that time, Smith began to yearn for the warm sun and familial roots of California, and left New York.\u003c/p>\n\u003cp>Back in Los Angeles, where she was born, she got word that Mattel was hiring. It wasn’t exactly fashion design, but Smith was impressed by the upbeat company culture and the aesthetics of the office (much livelier than depicted in the \u003cem>Barbie\u003c/em> movie, she says). Plus the position spoke directly to her and her husband’s interests.\u003c/p>\n\u003cp>[aside postID='arts_13952162']“We’d actually bonded over watching cartoons — \u003cem>Avatar\u003c/em> and Nickelodeon,” says Smith, adding that the couple’s shelves are filled with toys they’ve collected. “I was like: it makes sense.”\u003c/p>\n\u003cp>The position required her to use Illustrator and Photoshop to create clothes for dolls from the animated series \u003cem>Monster High\u003c/em>. What was initially a six-month contract turned into Smith staying at Mattel for 10 years. “I’ve worked on over 20 different brands since I’ve been here,” says Smith. “It’s been exciting to have the variety of work.”\u003c/p>\n\u003cp>When Mattel designs a doll, Smith explains, no single person does everything. They work in teams: one group might design the face, while another takes the hair and yet another does accessories.\u003c/p>\n\u003cfigure id=\"attachment_13955083\" class=\"wp-caption aligncenter\" style=\"max-width: 1080px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955083\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours.jpg\" alt=\"\" width=\"1080\" height=\"1346\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours.jpg 1080w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-800x997.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-1020x1271.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-160x199.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-768x957.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\">\u003cfigcaption class=\"wp-caption-text\">Cross Colours-inspired Barbies. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Smith credits \u003ca href=\"https://www.instagram.com/carlylenuera/?hl=en\" target=\"_blank\" rel=\"noopener\">Carlyle Nuera\u003c/a>, lead product designer for the Barbie brand, for bringing her into some of her favorite projects, including the \u003cem>Karma’s World\u003c/em> doll and the Madam C.J. Walker doll.\u003c/p>\n\u003cp>One day Smith received a message from her mom with a link to an article. Her mother, clearly excited, said, “This is the Madam C.J. Walker doll that just came out!” Smith proudly replied, “Yeah, I worked on that.”\u003c/p>\n\u003cp>In discussing what’s next, Smith is driven by improving diversity and inclusion in dolls. She knows, both from her own personal experience as a child and now as a mother of two, that having a diverse set of toys is important. With each toy comes a different story, and as an avid reader, Smith sees how simple child’s play helps introduce people to new stories, which leads to further understanding among people of different backgrounds.\u003c/p>\n\u003cfigure id=\"attachment_13955085\" class=\"wp-caption aligncenter\" style=\"max-width: 1060px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955085\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1.png\" alt=\"\" width=\"1060\" height=\"1096\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1.png 1060w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-800x827.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-1020x1055.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-160x165.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-768x794.png 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\">\u003cfigcaption class=\"wp-caption-text\">A Madam C.J. Walker doll, in the likeness of the famous entrepreneur of Black women’s beauty products. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I want to see how far we can go,” says Smith, ambitiously. “How many people can we reach with the brands that we work on? How many people can we make happy with bringing these toys to life and encouraging play?”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>Looking at my daughter’s bedroom, she can add at least one more happy person to her long list of toy owners.\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_13955171\" class=\"wp-caption aligncenter\" style=\"max-width: 960px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955171\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_.jpg\" alt=\"A Black woman in a pink sweater flashes two peace signs while inside a life-sized Barbie box\" width=\"960\" height=\"1280\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_.jpg 960w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-800x1067.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.Main_-768x1024.jpg 768w\" sizes=\"(max-width: 960px) 100vw, 960px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith is a 10-year veteran at Mattel, where she specializes in designing accessories and fashion for dolls. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>My seven-year-old daughter’s bedroom is decorated with colorful stickers and family photos, along with assorted stuffed animals tucked into a small circus tent. I know all of their names. There’s also a toy house from the movie \u003ci>Encanto\u003c/i>, and another house for her L.O.L. Dolls. Behind that is a soft pink toy box that holds the motherlode.\u003c/p>\n\u003cp>Among the mayhem of toys is an array of Barbies and their accessories. Plus there’s one Karma doll — a brown-skinned little girl with curly hair from Netflix’s animated children’s series, \u003cem>\u003ca href=\"https://en.wikipedia.org/wiki/Karma%27s_World\">Karma’s World\u003c/a>\u003c/em>, created by famed rapper and actor Chris “Ludacris” Bridges.\u003c/p>\n\u003cp>At this point I have no idea where all these toys came from: Christmas? Birthdays? Gifts from family? But that Karma doll, I know exactly where it came from. I remember going out and specifically buying it because my daughter and I both like the show, and because I was inspired that one of the people who helped create the doll is from Oakland.\u003c/p>\n\u003cfigure id=\"attachment_13955081\" class=\"wp-caption aligncenter\" style=\"max-width: 1624px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955081\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3.png\" alt=\"\" width=\"1624\" height=\"1512\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3.png 1624w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-800x745.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-1020x950.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-160x149.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-768x715.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Karmas-World-3-1536x1430.png 1536w\" sizes=\"(max-width: 1624px) 100vw, 1624px\">\u003cfigcaption class=\"wp-caption-text\">A ‘Karma’s World’ doll, plus accessories. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“That was one of the most exciting projects that I’ve worked on,” says \u003ca href=\"https://www.jendayikeen.com/\" target=\"_blank\" rel=\"noopener\">Jendayi Smith\u003c/a>, graphic design manager for Mattel’s dolls portfolio. She worked on a team that saw that project from pitch to product, and she even sang in a video proposal that was delivered to the \u003cem>Karma’s World\u003c/em> team. “Ludacris probably heard me sing when he heard this pitch,” Smith, a huge Ludacris fan, tells me.\u003c/p>\n\u003cp>The beauty of working on that toy wasn’t just Smith’s brush with stardom. It was the fact that Smith and her team created a doll that represents something much bigger. “To see Karma, a Black girl with big hair like me,” says Smith, “I was like, ‘Oh my God, this is the brand that I wanted as a child.’”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>At Mattel, Smith has designed the “chip art,” or the flat background and scenery, for the revitalized version of the Polly Pocket toy. She’s added touches to the dolls from \u003cem>Harry Potter\u003c/em>, and helped design the Dapper Dan line of Barbie dolls.\u003c/p>\n\u003cp>Smith also designed the accessories for the \u003ca href=\"https://video.kqed.org/video/the-heart-soul-of-walker-ctkjzy/\">Madam C.J. Walker\u003c/a> doll, using advice from Madam C.J. Walker’s great-great granddaughter to change the doll’s blouse to the famed entrepreneur’s favorite color, purple, to be historically correct. And earlier this year, when Mattel debuted a series of \u003ca href=\"https://crosscolours.com/\">Cross Colours\u003c/a>–inspired Barbies, Smith was in the mix.\u003c/p>\n\u003cp>“Cross Colours was a huge part of my childhood,” says Smith, who was moved by the fashion line’s ethos and signature bright colors. “A lot of people think fashion can be vapid and not make anything meaningful, so I really connected to what Cross Colours meant and what it stood for. It stood for more than just looking cute. It was for the people.”\u003c/p>\n\u003cp>A fashionista since elementary school, Smith was taught to sew at the age of eight by her mother, a multitalented entrepreneur. Smith attended Oakland public schools — Skyline for high school and Montera for junior high — but it was her experience in elementary school, at Redwood Heights, that laid the foundation for her future. “That’s when I realized that I wanted to get into fashion,” Smith says. “I would draw little clothes and dress up my dolls.”\u003c/p>\n\u003cfigure id=\"attachment_13955082\" class=\"wp-caption aligncenter\" style=\"max-width: 1545px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955082\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.jpeg\" alt=\"\" width=\"1545\" height=\"2492\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi.jpeg 1545w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-800x1290.jpeg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-1020x1645.jpeg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-160x258.jpeg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-768x1239.jpeg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-952x1536.jpeg 952w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-1270x2048.jpeg 1270w\" sizes=\"(max-width: 1545px) 100vw, 1545px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith as a toddler. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now 40, Smith sports a forest green blazer, tan sweater, striped scarf and fly earrings as she tells me via video chat that she’s always styled her own clothes. Her friends and family know her as the person who wears “kind of weird clothes, and is always fashionable,” she says with a laugh. “It’s definitely part of my brand.”\u003c/p>\n\u003cp>But Smith’s path from East Oakland elementary school-aged designer to a decade of designing toys for one of the biggest companies in the world was a circuitous one.\u003c/p>\n\u003cp>At 18, she left the Town and went to the East Coast for college, attending Howard University with a focus in was fashion merchandising. The business side of the industry wasn’t \u003cem>exactly\u003c/em> what she wanted to do, but it proved to be an entry point.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>After graduating, she landed a gig in New York at Macy’s Merchandising Group, working in product development for utility bedding — pillows, mattress pads, any type of cover for your bed that’s off-white or white. “I remember calling my mom and crying. I was like, ‘I can’t do this anymore, I see in color,'” says Smith, lamenting that what she was doing wasn’t “fashion.”\u003c/p>\n\u003cp>She left and took a job at Anthropologie, where her creativity was reignited. She was soon recruited by someone looking for a personal shopper at Saks Fifth Avenue, which exposed her to the expensive world of high fashion.\u003c/p>\n\u003cp>“We were working with these high-end profile clients — millionaires and billionaires — who’d come to Saks and they’d have their personal shoppers pull all the clothes for them,” Smith says.\u003c/p>\n\u003cfigure id=\"attachment_13955172\" class=\"wp-caption aligncenter\" style=\"max-width: 1920px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955172\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait.jpg\" alt=\"\" width=\"1920\" height=\"2556\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-800x1065.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1020x1358.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-160x213.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-768x1022.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1154x1536.jpg 1154w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Jendayi-Smith.portrait-1538x2048.jpg 1538w\" sizes=\"(max-width: 1920px) 100vw, 1920px\">\u003cfigcaption class=\"wp-caption-text\">Jendayi Smith, surrounded by dolls. \u003ccite>(Courtesy Jendayi Smith)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>As eye-opening and luxurious as the position was, it didn’t satisfy her creative needs. So Smith applied to the Fashion Institute of Technology and got a second degree in fashion design. “After that I started working as a fashion designer in women’s cold weather accessories — hats, and scarves and gloves,” says Smith. But the company she worked for was soon bought out. Around that time, Smith began to yearn for the warm sun and familial roots of California, and left New York.\u003c/p>\n\u003cp>Back in Los Angeles, where she was born, she got word that Mattel was hiring. It wasn’t exactly fashion design, but Smith was impressed by the upbeat company culture and the aesthetics of the office (much livelier than depicted in the \u003cem>Barbie\u003c/em> movie, she says). Plus the position spoke directly to her and her husband’s interests.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“We’d actually bonded over watching cartoons — \u003cem>Avatar\u003c/em> and Nickelodeon,” says Smith, adding that the couple’s shelves are filled with toys they’ve collected. “I was like: it makes sense.”\u003c/p>\n\u003cp>The position required her to use Illustrator and Photoshop to create clothes for dolls from the animated series \u003cem>Monster High\u003c/em>. What was initially a six-month contract turned into Smith staying at Mattel for 10 years. “I’ve worked on over 20 different brands since I’ve been here,” says Smith. “It’s been exciting to have the variety of work.”\u003c/p>\n\u003cp>When Mattel designs a doll, Smith explains, no single person does everything. They work in teams: one group might design the face, while another takes the hair and yet another does accessories.\u003c/p>\n\u003cfigure id=\"attachment_13955083\" class=\"wp-caption aligncenter\" style=\"max-width: 1080px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955083\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours.jpg\" alt=\"\" width=\"1080\" height=\"1346\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours.jpg 1080w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-800x997.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-1020x1271.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-160x199.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-X-Cross-Colours-768x957.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\">\u003cfigcaption class=\"wp-caption-text\">Cross Colours-inspired Barbies. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Smith credits \u003ca href=\"https://www.instagram.com/carlylenuera/?hl=en\" target=\"_blank\" rel=\"noopener\">Carlyle Nuera\u003c/a>, lead product designer for the Barbie brand, for bringing her into some of her favorite projects, including the \u003cem>Karma’s World\u003c/em> doll and the Madam C.J. Walker doll.\u003c/p>\n\u003cp>One day Smith received a message from her mom with a link to an article. Her mother, clearly excited, said, “This is the Madam C.J. Walker doll that just came out!” Smith proudly replied, “Yeah, I worked on that.”\u003c/p>\n\u003cp>In discussing what’s next, Smith is driven by improving diversity and inclusion in dolls. She knows, both from her own personal experience as a child and now as a mother of two, that having a diverse set of toys is important. With each toy comes a different story, and as an avid reader, Smith sees how simple child’s play helps introduce people to new stories, which leads to further understanding among people of different backgrounds.\u003c/p>\n\u003cfigure id=\"attachment_13955085\" class=\"wp-caption aligncenter\" style=\"max-width: 1060px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13955085\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1.png\" alt=\"\" width=\"1060\" height=\"1096\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1.png 1060w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-800x827.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-1020x1055.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-160x165.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/04/Barbie-Madame-CJ-Walker-1-768x794.png 768w\" sizes=\"(max-width: 1060px) 100vw, 1060px\">\u003cfigcaption class=\"wp-caption-text\">A Madam C.J. Walker doll, in the likeness of the famous entrepreneur of Black women’s beauty products. \u003ccite>(Mattel)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“I want to see how far we can go,” says Smith, ambitiously. “How many people can we reach with the brands that we work on? How many people can we make happy with bringing these toys to life and encouraging play?”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Looking at my daughter’s bedroom, she can add at least one more happy person to her long list of toy owners.\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "‘The Beanie Bubble,’ with Zach Galifianakis, Plunges Into a Plush ‘90s Toy Craze",
"headTitle": "‘The Beanie Bubble,’ with Zach Galifianakis, Plunges Into a Plush ‘90s Toy Craze | KQED",
"content": "\u003cp>Who knew so many movie ideas could be found while rummaging through your attic?\u003c/p>\n\u003cp>This year we’ve had movies on Tetris ( \u003cem>Tetris\u003c/em>), Nike ( \u003cem>Air\u003c/em> ), Blackberry (\u003cem>Blackberry\u003c/em>) and Cheetos (\u003ca href=\"https://www.kqed.org/arts/13930224/flamin-hot-cheetos-origin-story-movie-eva-longoria-richard-montanez\">\u003cem>Flamin’ Hot\u003c/em>\u003c/a>). The latest is \u003cem>The Beanie Bubble\u003c/em>, a comic drama about the Beanie Baby craze of the 1990s.\u003c/p>\n\u003cp>[aside postid='arts_13931753']We once debated the ethics of product placement in movies — now the product IS the movie. It may not say entirely wonderful things about our capitalistic society that we’re pumping out big-screen movies and streaming-service content that exalts the stories behind snacks, sneaks and stuffies.\u003c/p>\n\u003cp>\u003cem>The Beanie Bubble\u003c/em>, which lands on Apple TV+ Friday, may be part of a ‘20s trend but its interest is unpacking a late-20th century phenomenon and some of the women exploited along the way. Zach Galifianakis plays Ty Warner, the chief executive of Ty Inc., the maker of the stuffed animals that — thanks to a few ingenious innovations and lucky twists of fate — became, as one character says in the film, “little plush lotto tickets.”\u003c/p>\n\u003cp>With a softer, under-stuffed design, limited editions to drive up demand and the help of the then-nascent online second-hand market of eBay, Beanie fever took hold before, a few years later, dissipating as fast as it began. “We didn’t set out to make America lose its mind, but that’s what happened,” says Warner’s business partner Robbie (Elizabeth Banks).\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=KV32siOI9mU\u003c/p>\n\u003cp>The backdrop is full of Clinton-era kitsch. But \u003cem>The Beanie Bubble\u003c/em> — a first feature by a pair of people with first-hand experience with the early days of the internet: Kristin Gore, daughter of Al, and Damion Kulash, lead singer of the band OK Go — is most concerned with a triptych of stories about the women who helped foster the Beanie craze but whose contributions were co-opted by Warner.\u003c/p>\n\u003cp>[aside postid='arts_13930224']They unfold in parallel storylines. There’s Banks’ Robbie, a friend and Ty Inc. co-founder who finds herself pushed out once success arrives. There’s Sheila (Sarah Snook), a single mother of two who’s initially won over by Warner’s charisma and playfulness with her children, only to eventually discover a warped, immature side to him. And there’s Maya (Geraldine Viswanathan), a young Ty Inc. hire who presciently leads the company’s lucrative dive into the internet yet is kept on an hourly wage.\u003c/p>\n\u003cp>The script, by Gore, comes from Zac Bissonnette’s 2015 book, \u003cem>The Great Beanie Bubble: Mass Delusion and the Dark Side of Cute\u003c/em>. (Warner was convicted of tax evasion in 2013.) In mixing up the Beanie Baby timeline to play out each storyline simultaneously, \u003cem>The Beanie Bubble\u003c/em> needlessly complicates itself. But it also makes a compelling reflection of history repeating itself.\u003c/p>\n\u003cp>Robbie, Sheila and Maya all follow the same arc: Initial infatuation followed by the harsher onset of reality. It’s the same story for the Beanie craze, and, as the film notes in a montage, countless other bubbles that have come and gone. America, it’s said in the film, is “the land of comebacks and second chances.” Here, that means an excuse for betray one woman after another.\u003c/p>\n\u003cfigure id=\"attachment_13932264\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13932264\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-800x515.png\" alt=\"An attractive woman with chin-length red hair walks through a doorway in a dark hall. She looks concerned.\" width=\"800\" height=\"515\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-800x515.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-1020x656.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-160x103.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-768x494.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM.png 1340w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Sarah Snook — best known for her work in ‘Succession’ — plays a single mother of two in Apple TV+’s ‘The Beanie Bubble.’ \u003ccite>(Apple via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While those historical corollaries are neat enough, it also makes \u003cem>The Beanie Bubble\u003c/em>, well, kind of repetitive. Gore and Kulash’s film is far from the first to follow such ups and downs. Outside of some easy irony given the cuddliness of the product at hand, there may not be enough that makes this iteration of such a familiar cycle especially interesting.\u003c/p>\n\u003cp>What keeps \u003cem>The Beanie Bubble\u003c/em> from bursting, though, is the likability of its central performers. Banks, Snook and especially Viswanathan are all terrific comic actors who individually capture the exasperations of women fed up with an egotistical adolescent executive. And Galifianakis gives perhaps the best non-\u003cem>Between Two Ferns\u003c/em> performance of his career. His Warner is a man whose charm, and face lifts, steadily peel away. In Galifianakis’ long line of man-children, he’s the biggest baby of them all.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>‘The Beanie Bubble’ is streaming on Apple TV+ now.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Who knew so many movie ideas could be found while rummaging through your attic?\u003c/p>\n\u003cp>This year we’ve had movies on Tetris ( \u003cem>Tetris\u003c/em>), Nike ( \u003cem>Air\u003c/em> ), Blackberry (\u003cem>Blackberry\u003c/em>) and Cheetos (\u003ca href=\"https://www.kqed.org/arts/13930224/flamin-hot-cheetos-origin-story-movie-eva-longoria-richard-montanez\">\u003cem>Flamin’ Hot\u003c/em>\u003c/a>). The latest is \u003cem>The Beanie Bubble\u003c/em>, a comic drama about the Beanie Baby craze of the 1990s.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>We once debated the ethics of product placement in movies — now the product IS the movie. It may not say entirely wonderful things about our capitalistic society that we’re pumping out big-screen movies and streaming-service content that exalts the stories behind snacks, sneaks and stuffies.\u003c/p>\n\u003cp>\u003cem>The Beanie Bubble\u003c/em>, which lands on Apple TV+ Friday, may be part of a ‘20s trend but its interest is unpacking a late-20th century phenomenon and some of the women exploited along the way. Zach Galifianakis plays Ty Warner, the chief executive of Ty Inc., the maker of the stuffed animals that — thanks to a few ingenious innovations and lucky twists of fate — became, as one character says in the film, “little plush lotto tickets.”\u003c/p>\n\u003cp>With a softer, under-stuffed design, limited editions to drive up demand and the help of the then-nascent online second-hand market of eBay, Beanie fever took hold before, a few years later, dissipating as fast as it began. “We didn’t set out to make America lose its mind, but that’s what happened,” says Warner’s business partner Robbie (Elizabeth Banks).\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/KV32siOI9mU'\n title='//www.youtube.com/embed/KV32siOI9mU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>The backdrop is full of Clinton-era kitsch. But \u003cem>The Beanie Bubble\u003c/em> — a first feature by a pair of people with first-hand experience with the early days of the internet: Kristin Gore, daughter of Al, and Damion Kulash, lead singer of the band OK Go — is most concerned with a triptych of stories about the women who helped foster the Beanie craze but whose contributions were co-opted by Warner.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>They unfold in parallel storylines. There’s Banks’ Robbie, a friend and Ty Inc. co-founder who finds herself pushed out once success arrives. There’s Sheila (Sarah Snook), a single mother of two who’s initially won over by Warner’s charisma and playfulness with her children, only to eventually discover a warped, immature side to him. And there’s Maya (Geraldine Viswanathan), a young Ty Inc. hire who presciently leads the company’s lucrative dive into the internet yet is kept on an hourly wage.\u003c/p>\n\u003cp>The script, by Gore, comes from Zac Bissonnette’s 2015 book, \u003cem>The Great Beanie Bubble: Mass Delusion and the Dark Side of Cute\u003c/em>. (Warner was convicted of tax evasion in 2013.) In mixing up the Beanie Baby timeline to play out each storyline simultaneously, \u003cem>The Beanie Bubble\u003c/em> needlessly complicates itself. But it also makes a compelling reflection of history repeating itself.\u003c/p>\n\u003cp>Robbie, Sheila and Maya all follow the same arc: Initial infatuation followed by the harsher onset of reality. It’s the same story for the Beanie craze, and, as the film notes in a montage, countless other bubbles that have come and gone. America, it’s said in the film, is “the land of comebacks and second chances.” Here, that means an excuse for betray one woman after another.\u003c/p>\n\u003cfigure id=\"attachment_13932264\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13932264\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-800x515.png\" alt=\"An attractive woman with chin-length red hair walks through a doorway in a dark hall. She looks concerned.\" width=\"800\" height=\"515\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-800x515.png 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-1020x656.png 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-160x103.png 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM-768x494.png 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/07/Screen-Shot-2023-07-28-at-3.16.40-PM.png 1340w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Sarah Snook — best known for her work in ‘Succession’ — plays a single mother of two in Apple TV+’s ‘The Beanie Bubble.’ \u003ccite>(Apple via AP)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>While those historical corollaries are neat enough, it also makes \u003cem>The Beanie Bubble\u003c/em>, well, kind of repetitive. Gore and Kulash’s film is far from the first to follow such ups and downs. Outside of some easy irony given the cuddliness of the product at hand, there may not be enough that makes this iteration of such a familiar cycle especially interesting.\u003c/p>\n\u003cp>What keeps \u003cem>The Beanie Bubble\u003c/em> from bursting, though, is the likability of its central performers. Banks, Snook and especially Viswanathan are all terrific comic actors who individually capture the exasperations of women fed up with an egotistical adolescent executive. And Galifianakis gives perhaps the best non-\u003cem>Between Two Ferns\u003c/em> performance of his career. His Warner is a man whose charm, and face lifts, steadily peel away. In Galifianakis’ long line of man-children, he’s the biggest baby of them all.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-12127869\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-800x78.jpg\" alt=\"\" width=\"800\" height=\"78\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2016/09/Q.Logo_.Break_-768x75.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>‘The Beanie Bubble’ is streaming on Apple TV+ now.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"content": "\u003cp>British vaccinologist Sarah Gilbert now has a new accolade: It’s a one-of-a-kind Barbie doll made in her image.\u003c/p>\n\u003cp>The Oxford University professor helped lead the development of the Oxford/AstraZeneca coronavirus vaccine. Last month, she was given a damehood, and now, she shares her hairstyle, professional wardrobe and dark-rimmed glasses with Mattel Inc’s new doll.\u003c/p>\n\u003cp>https://twitter.com/Reuters/status/1423101451757314049\u003c/p>\n\u003cp>Gilbert told \u003ca href=\"https://www.theguardian.com/society/2021/aug/04/vaccinologist-barbie-prof-sarah-gilbert-honoured-with-a-doll\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>The Guardian\u003c/em>\u003c/a> she first found Mattel’s recognition “very strange” but hopes it inspires other young women around the world to work in science, technology, engineering and mathematics careers (STEM).\u003c/p>\n\u003cp>[aside postid='arts_13815050']“I am passionate about inspiring the next generation of girls into STEM careers and hope that children who see my Barbie will realize how vital careers in science are to help the world around us,” she said. “My wish is that my doll will show children careers they may not be aware of, like a vaccinologist.”\u003c/p>\n\u003ch3>Six women are being honored with Barbies\u003c/h3>\n\u003cp>Gilbert is one of the six women Mattel Inc has recognized as role models in the fight against COVID-19. According to the \u003ca href=\"https://corporate.mattel.com/news/mattel-once-again-says-thankyouheroes-by-supporting-first-responders-childrens-foundation-and-honoring-global-frontline-medical-workers-with-one-of-a-kind-barbie-dolls\" target=\"_blank\" rel=\"noopener noreferrer\">toymaker\u003c/a>, the five other honorees are U.S. health care workers Dr. Audrey Sue Cruz and emergency room nurse Amy O’Sullivan, Canadian doctor and advocate against systemic racism in health care Chicka Stacy Oriuwa, Brazilian biomedical researcher Dr. Jaqueline Goes de Jesus and Australian doctor and protective gown developer Kirby White.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened,” said Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel. “To shine a light on their efforts, we are sharing their stories.”\u003c/p>\n\u003cp>She added that she hopes the new launch “inspires the next generation to take after these heroes.”\u003c/p>\n\u003cfigure id=\"attachment_13900776\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13900776\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/08/gettyimages-1233399583_wide-54f2a2a572a81f2012b31b54adae9af61ebd3bd3-800x450.jpg\" alt=\"Sarah Gilbert, co-developer of the Oxford/AstraZeneca vaccine against COVID-19, has been honored with a Barbie doll in her image.\" width=\"800\" height=\"450\">\u003cfigcaption class=\"wp-caption-text\">Sarah Gilbert, co-developer of the Oxford/AstraZeneca vaccine against COVID-19, has been honored with a Barbie doll in her image. \u003ccite>(Steve Parsons/PA Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The Oxford/AstraZeneca vaccine co-developer has been producing and testing vaccines for over a decade, according to her \u003ca href=\"https://www.ox.ac.uk/news-and-events/find-an-expert/professor-sarah-gilbert\" target=\"_blank\" rel=\"noopener noreferrer\">Oxford University profile\u003c/a>. And just last month, the now widely available vaccine \u003ca href=\"https://twitter.com/UniofOxford/status/1421096992881659910?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1421096992881659910%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fworld%2F2021%2F08%2F04%2Fvaccinologist-barbie-sarah-gilbert-coronavirus%2F\" target=\"_blank\" rel=\"noopener noreferrer\">set a distribution\u003c/a> milestone of 1 billion doses.\u003c/p>\n\u003cp>As of this year, only \u003ca href=\"https://www.stemwomen.co.uk/blog/2021/01/women-in-stem-percentages-of-women-in-stem-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">35% of STEM students are women\u003c/a>, according to STEM Women, a U.K. organization dedicated to increasing the number of women in the STEM workforce.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem> Xcaret Nuñez is an intern with NPR’s News Desk\u003c/em>.\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Mattel%27s+Barbie+Turns+Women+Of+Science%2C+Including+COVID+Vaccine+Developer%2C+Into+Dolls&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>“Barbie recognizes that all frontline workers have made tremendous sacrifices when confronting the pandemic and the challenges it heightened,” said Lisa McKnight, senior vice president and global head of Barbie and Dolls at Mattel. “To shine a light on their efforts, we are sharing their stories.”\u003c/p>\n\u003cp>She added that she hopes the new launch “inspires the next generation to take after these heroes.”\u003c/p>\n\u003cfigure id=\"attachment_13900776\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13900776\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/08/gettyimages-1233399583_wide-54f2a2a572a81f2012b31b54adae9af61ebd3bd3-800x450.jpg\" alt=\"Sarah Gilbert, co-developer of the Oxford/AstraZeneca vaccine against COVID-19, has been honored with a Barbie doll in her image.\" width=\"800\" height=\"450\">\u003cfigcaption class=\"wp-caption-text\">Sarah Gilbert, co-developer of the Oxford/AstraZeneca vaccine against COVID-19, has been honored with a Barbie doll in her image. \u003ccite>(Steve Parsons/PA Images via Getty Images)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The Oxford/AstraZeneca vaccine co-developer has been producing and testing vaccines for over a decade, according to her \u003ca href=\"https://www.ox.ac.uk/news-and-events/find-an-expert/professor-sarah-gilbert\" target=\"_blank\" rel=\"noopener noreferrer\">Oxford University profile\u003c/a>. And just last month, the now widely available vaccine \u003ca href=\"https://twitter.com/UniofOxford/status/1421096992881659910?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1421096992881659910%7Ctwgr%5E%7Ctwcon%5Es1_&ref_url=https%3A%2F%2Fwww.washingtonpost.com%2Fworld%2F2021%2F08%2F04%2Fvaccinologist-barbie-sarah-gilbert-coronavirus%2F\" target=\"_blank\" rel=\"noopener noreferrer\">set a distribution\u003c/a> milestone of 1 billion doses.\u003c/p>\n\u003cp>As of this year, only \u003ca href=\"https://www.stemwomen.co.uk/blog/2021/01/women-in-stem-percentages-of-women-in-stem-statistics\" target=\"_blank\" rel=\"noopener noreferrer\">35% of STEM students are women\u003c/a>, according to STEM Women, a U.K. organization dedicated to increasing the number of women in the STEM workforce.\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem> Xcaret Nuñez is an intern with NPR’s News Desk\u003c/em>.\u003c/p>\n\u003cdiv class=\"fullattribution\">\u003cem>Copyright 2021 NPR. To see more, visit \u003ca href=\"https://www.npr.org\" target=\"_blank\" rel=\"noopener noreferrer\">NPR\u003c/a>.\u003cimg decoding=\"async\" src=\"https://www.google-analytics.com/__utm.gif?utmac=UA-5828686-4&utmdt=Mattel%27s+Barbie+Turns+Women+Of+Science%2C+Including+COVID+Vaccine+Developer%2C+Into+Dolls&utme=8(APIKey)9(MDAxOTAwOTE4MDEyMTkxMDAzNjczZDljZA004)\">\u003c/em>\u003c/div>\n\n\u003c/div>\u003c/p>",
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},
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"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
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"officialWebsiteLink": "/californiareport",
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"order": 8
},
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},
"link": "https://www.cityarts.net",
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"order": 1
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"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"id": "commonwealth-club",
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"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
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"order": 9
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"meta": {
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"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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},
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"id": "fresh-air",
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"hidden-brain": {
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"source": "NPR"
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"how-i-built-this": {
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"airtime": "SUN 7:30pm-8pm",
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"hyphenacion": {
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"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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},
"jerrybrown": {
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"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game – and Brown has some lessons he'd like to share. ",
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"order": 18
},
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},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
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"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
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"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
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"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED MindShift: How We Will Learn",
"officialWebsiteLink": "/mindshift/",
"meta": {
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"source": "kqed",
"order": 12
},
"link": "/podcasts/mindshift",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM1NzY0NjAwNDI5",
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},
"morning-edition": {
"id": "morning-edition",
"title": "Morning Edition",
"info": "\u003cem>Morning Edition\u003c/em> takes listeners around the country and the world with multi-faceted stories and commentaries every weekday. Hosts Steve Inskeep, David Greene and Rachel Martin bring you the latest breaking news and features to prepare you for the day.",
"airtime": "MON-FRI 3am-9am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Morning-Edition-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.npr.org/programs/morning-edition/",
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"link": "/radio/program/morning-edition"
},
"onourwatch": {
"id": "onourwatch",
"title": "On Our Watch",
"tagline": "Deeply-reported investigative journalism",
"info": "For decades, the process for how police police themselves has been inconsistent – if not opaque. In some states, like California, these proceedings were completely hidden. After a new police transparency law unsealed scores of internal affairs files, our reporters set out to examine these cases and the shadow world of police discipline. On Our Watch brings listeners into the rooms where officers are questioned and witnesses are interrogated to find out who this system is really protecting. Is it the officers, or the public they've sworn to serve?",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/On-Our-Watch-Podcast-Tile-703x703-1.jpg",
"imageAlt": "On Our Watch from NPR and KQED",
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