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"content": "\u003cp>[dropcap]A[/dropcap]sk any San Francisco teenager from my generation what they did after school in the ’90s and it would most likely go something like this: bumming a cig off campus, splitting a super suiza from El Farolito with friends, and turning on \u003ca href=\"https://www.kqed.org/arts/13933590/california-music-channel-hip-hop-friday-andy-kawanami-chuy-gomez\">California Music Channel\u003c/a> to watch videos from local rap stars who never got love from MTV.\u003c/p>\n\u003cp>I felt proud of hometown heroes like RBL Posse, Messy Marv and San Quinn, who sold cassette tapes out of the trunk of their cars, making a name for themselves — and Frisco — without the backing of major record labels. Back then, much of Bay Area rap reflected the violence of the drug trade and the values of exploitative capitalism. If the music was inspirational, it was about how to be a gangster or a successful drug lord. And if someone rapped about food, it was largely as a way to woo women. “You wanna eat \u003ca href=\"https://www.kqed.org/arts/13958926/nations-burgers-pies-late-night-diner-san-pablo\">Nation’s\u003c/a>? Crab at \u003ca href=\"https://www.kqed.org/arts/13900855/garlic-noodles-sf-bay-area-iconic-foods-thanh-long-smellys\">Crustacean’s\u003c/a>?” Quinn raps on “Wassup.” “Tiger prawns, butterflied shrimp, it must be nice living like this.”\u003c/p>\n\u003cp>These days, however, there’s a new wave of Bay Area rappers pushing a different kind of aspirational lifestyle — one that’s focused on açaí bowls, organic vegetables and physical fitness rather than a life of crime. Frisco rapper Larry June was the first to double down on this new brand of wellness hip-hop, with song lyrics that reference his own self-imposed health regimen: daily fasting until 1 p.m. followed by fresh-squeezed orange juice (made from \u003ca href=\"https://www.grammy.com/news/rapper-larry-june-interview-alchemist-the-great-escape-new-album\">35 oranges\u003c/a>, to be exact) that he might savor at a crib in \u003ca href=\"https://www.youtube.com/watch?v=pRkKo0HhWcY\">Sausalito\u003c/a> with exquisite views and “\u003ca href=\"https://www.youtube.com/watch?v=ZaOtLwOkRow\">expensive couches\u003c/a>.” In “Dear Winter,” he raps, “Eat some blueberries in the mornin’, a little raw spinach / If you don’t know nun’ about me, you know I’m gon’ get it…move like a beast do / pulp in my orange juice.”\u003c/p>\n\u003cp>Indeed, Larry June may be the first rapper to make “\u003ca href=\"https://www.instagram.com/midnightorganicbrand/?hl=en\">Healthy & Organic\u003c/a>” his personal brand.\u003c/p>\n\u003cfigure id=\"attachment_13929276\" class=\"wp-caption alignnone\" style=\"max-width: 1024px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13929276\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956.jpg\" alt=\"Larry June raps into the microphone on a big festival stage. He's wearing a bucket hat, designer sunglasses and a bandana and is smiling.\" width=\"1024\" height=\"683\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">Larry June performs at 2023 Rolling Loud Los Angeles at Hollywood Park Grounds on March 4, 2023, in Inglewood, California. \u003ccite>(Photo by Timothy Norris/WireImage)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But June isn’t the only Bay Area rapper advocating a healthy lifestyle. About eight years ago, “Don Toriano” Gordon of Fully Loaded decided to go vegan after \u003ca href=\"https://sf.eater.com/2023/11/27/23943793/vegan-mob-san-francisco-black-owned\">a health scare\u003c/a> related to his previous street lifestyle. Eventually, Gordon launched Vegan Mob, a plant-based soul food and barbecue food truck that quickly emerged as \u003ca href=\"https://www.kqed.org/arts/13895209/vegan-mob-oakland-mission-sf-expansion-food-truck-toriano-gordon-senor-sisig-vegano\">one of the most popular Black-owned vegan businesses\u003c/a> in the Bay. Now, he’s writing songs about his new diet, too. “I don’t want that shit if it ain’t plant-based,” he \u003ca href=\"https://www.youtube.com/watch?v=vXLo889RZnE\">raps\u003c/a> in “Vegan Mob.” “See you gnaw that pork and steak / Wonder why you ain’t in shape.”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Maybe the most outspoken member of this new wave is Jordan Gomes, aka Stunnaman02. Though Stunnaman had already had certified hits like “Big Steppin’” (which even has an official 49ers’ remix), his catchy 2024 ode to his love of leafy greens, “Eat a Salad,” is what put him in the pantheon of health-conscious Frisco rappers. In the song, Stunnaman extols the nutritious properties of fresh ingredients like “lemon, lime, honey … agave if you’re vegan.” To promote the single, he posted videos of himself performing custom verses that were essentially recipes for different salads he would prepare on camera — Asian chicken, watermelon and Tajin, and even a \u003ca href=\"https://www.instagram.com/p/C5m343ILmGW/\">quinoa salad \u003c/a>\u003ci>soup\u003c/i>.\u003c/p>\n\u003cp>Then, last month, Stunnaman released another healthy slap, “Veggies,” and shot the music video inside L.A. grocery stores, where he goes through the produce aisles naming the benefits of various fruits, vegetables and spices: “If I need the antioxidants, I nibble on cacao / Turmeric with the ginger it could really cleanse your bowels.”\u003c/p>\n\u003cfigure id=\"attachment_13980887\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980887\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED.jpg\" alt=\"College students walk on the sidewalk in front of Cali's Sports Bar.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The entrance to Cali’s Sports Bar & Kitchen in Berkeley, which features Stunnaman02’s signature salad and dressing on its menu. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, Stunnaman has parlayed his newfound status as a hip-hop health influencer into a burgeoning side hustle. In August, he created his own signature salad at Cali’s Sports Bar in Berkeley, in collaboration with owner Wilson Wong. Made with ingredients that don’t trigger the rapper’s eczema, the salad features a choice of grilled or fried chicken, a bed of romaine lettuce and arugula, sliced onions, a custom lemon-pepper hot honey vinaigrette and a side of vegan ranch, which he loves to drizzle on top with the dressing. Stunnaman also has his own \u003ca href=\"https://www.instagram.com/big02juice/\">juice brand\u003c/a>. And he collaborates with local restaurants like Square Pie Guys, which recently released a Stunnaman-inspired “\u003ca href=\"https://www.instagram.com/reel/DQDmVVgkX5q/\">salad pizza\u003c/a>.”\u003c/p>\n\u003cp>With his black mock neck polo and pulled-back dreads, Stunnaman has the energy of a celebrity trainer, complete with the catchy mantra (“We Still Winnin’!”). He says he’s been paying attention to nutrition since he was a kid — a response to struggles with his eczema and his weight. And as the first and last person in his family to be born and raised in San Francisco, he pushes more than just healthy living. He was raised to prize “knowledge of self,” one of the seven principles of Kwanzaa and a focus of John Muir Elementary’s African cultural enrichment program.\u003c/p>\n\u003cp>“All the children my age [who went to John Muir], majority melanated children, we’re learning about not just the knowledge of self, but the history of Africa. We had to call all our elders ‘auntie’ or ‘uncle,’” he recalls.\u003c/p>\n\u003cp>While attending St. Mary’s College, he traced his genealogy four generations back on his mother’s side, finding Narragansett Native American ancestry as well as Angolan by way of Cape Verde. After seeing a picture of his Native maternal great-grandfather, Stunnaman was pleased to find his ancestor was also Black, just like him. He credits his mother and grandmother for instilling that pride in him, breathing affirmations into his everyday life that he now pays forward in his raps.\u003c/p>\n\u003cp>In fact, Stunnaman believes he’s been “sent here from another dimension to restore the collective equilibrium through holistic methods,” as he puts it in the intro to “Eat a Salad.” Having been raised Christian, he also credits God.\u003c/p>\n\u003cfigure id=\"attachment_13980885\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980885\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED.jpg\" alt=\"A fried chicken salad and a tray of chicken wings displayed on a counter.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The “Stunna Salad” and “Winnin Wings” are both part of a menu collaboration between Stunnaman02 and Cali’s Sports Bar. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You might think that with its farmers market ethos, the Bay Area would have a long history of vegetable-themed rap. But prior to the recent trend, the last time I remember hearing a rap song about salad was Dead Prez’s 2001 anthem “Be Healthy,” which, somewhat cringily, rhymed “crouton” and “futon.” Before that, “healthy rap” mostly existed in the lines of rappers who claimed the Five Percent Nation and were taught to “\u003ca href=\"https://en.wikipedia.org/wiki/How_to_Eat_to_Live\">eat to live\u003c/a>” by Elijah Muhammad’s book series of the same name, which promotes vegetarianism and avoiding pork and processed foods. These teachings deeply influenced rappers like KRS-One, Rakim and Poor Righteous Teachers. In the ’90s, A Tribe Called Quest’s “Ham n Eggs” rails about the high-cholesterol soul food diets their grannies raised them on, and how difficult it was to make better food choices. It was my first time seeing that kind of health-focused pushback in hip-hop lyrics. But this was mostly all on the East Coast.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='arts_13955802,arts_13907726,arts_13921079']\u003c/span>Meanwhile, Berkeley and San Francisco were at the forefront of the natural food movement, going back to the hippie counterculture and “back to the land” movements of the ’70s. When Alice Waters opened Chez Panisse in Berkeley in 1971, it helped kick off a national farm-to-table movement that crowned Northern California the mecca of healthy food. Eating organic, biking and yoga all became part of the region’s political and moral identity. And the Black Panthers’ \u003ca href=\"https://www.kqed.org/arts/13867337/the-black-panther-partys-free-breakfast-program-a-50-year-old-blueprint\">Free Breakfast Program\u003c/a> emphasized the importance of children eating a healthy breakfast — especially if they lived in a low-income neighborhood. For whatever reason, though, not much of these food politics were reflected in the early years of Bay Area hip-hop.\u003c/p>\n\u003cp>In any case, Stunnaman, who’s 31, admits that he didn’t listen to much rap during its “Golden Age.” “No shade to no Frisco rappers, but I ain’t really listen to rap music until I was like eight or nine,” he says. Instead, he’d request the Disney Channel or Michael Jackson whenever he had the chance.\u003c/p>\n\u003cp>Still, he pays homage: “If it wasn’t for RBL Posse, it wasn’t for Cellski, there would be no ‘Big Steppin’.’ What’s reflected in Stunnaman’s music, then, is a rich tapestry of his experience, and a community-minded focus. He really does want his people to eat healthier and take better care of themselves.\u003c/p>\n\u003cp>Slowly but surely, his message seems to be making a difference. On the day of our meeting, Stunnaman was getting ready to shoot a collab video with the popular food influencer Michael Torres, aka GrubwithMike.\u003c/p>\n\u003cp>“When his song ‘Eat a Salad’ came out, I thought [Stunnaman] was talking to me,” Torres says, explaining how he’d struggled with his weight — and how Stunnaman’s music helped inspire him to change his diet. Now, he says, “If I wasn’t doing foodie stuff, I’d damn near be a vegan. Like, I’d be super healthy, bro.”\u003c/p>\n\u003cfigure id=\"attachment_13980883\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980883\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED.jpg\" alt=\"A Black man, shirtless besides a blue and red superhero cape, poses with a fierce expression while holding a bowl of salad.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stunnaman02 has made salad and personal fitness his personal brand — and a big part of his community-minded message. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The OGs are either locked up or they are unfortunately on drugs. With that being the case, we’ve got to help them,” Stunnaman says, pointing out the consequences of poor lifestyle decisions by some elders in the Black community. “That’s why we got Larry June. Because we’ve seen what it was. We’ve seen the product of when you don’t have any discipline with the intake of your vices.”\u003c/p>\n\u003cp>Speaking of vices, when I finally sat down to try Stunnaman’s signature salad, I opted for the grilled chicken instead of the fried cutlets or wing combo I typically order, inspired by our conversation about making better choices. I poured the tangy, caper-flecked dressing all over my lettuce, dabbing a little ranch on there like Stunnaman suggested. With all that good health advice, it didn’t hurt to make it taste good too. Sometimes the medicine goes down better with a little song and dance on the side.\u003c/p>\n\u003chr>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cem>Rocky Rivera is a journalist, emcee, author and activist from San Francisco. She has released four albums through her label, Beatrock Music, and a ten-volume mixtape series with DJ Roza — her most recent album, \u003c/em>Long Kiss Goodnight\u003cem>, dropped in Sept. 2024. She released her first book, entitled \u003c/em>Snakeskin: Essays by Rocky Rivera\u003cem>, in 2021.\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>\u003c/p>\u003cp>\u003cspan class=\"utils-parseShortcode-shortcodes-__dropcapShortcode__dropcap\">A\u003c/span>\u003c/p>\u003cp>sk any San Francisco teenager from my generation what they did after school in the ’90s and it would most likely go something like this: bumming a cig off campus, splitting a super suiza from El Farolito with friends, and turning on \u003ca href=\"https://www.kqed.org/arts/13933590/california-music-channel-hip-hop-friday-andy-kawanami-chuy-gomez\">California Music Channel\u003c/a> to watch videos from local rap stars who never got love from MTV.\u003c/p>\n\u003cp>I felt proud of hometown heroes like RBL Posse, Messy Marv and San Quinn, who sold cassette tapes out of the trunk of their cars, making a name for themselves — and Frisco — without the backing of major record labels. Back then, much of Bay Area rap reflected the violence of the drug trade and the values of exploitative capitalism. If the music was inspirational, it was about how to be a gangster or a successful drug lord. And if someone rapped about food, it was largely as a way to woo women. “You wanna eat \u003ca href=\"https://www.kqed.org/arts/13958926/nations-burgers-pies-late-night-diner-san-pablo\">Nation’s\u003c/a>? Crab at \u003ca href=\"https://www.kqed.org/arts/13900855/garlic-noodles-sf-bay-area-iconic-foods-thanh-long-smellys\">Crustacean’s\u003c/a>?” Quinn raps on “Wassup.” “Tiger prawns, butterflied shrimp, it must be nice living like this.”\u003c/p>\n\u003cp>These days, however, there’s a new wave of Bay Area rappers pushing a different kind of aspirational lifestyle — one that’s focused on açaí bowls, organic vegetables and physical fitness rather than a life of crime. Frisco rapper Larry June was the first to double down on this new brand of wellness hip-hop, with song lyrics that reference his own self-imposed health regimen: daily fasting until 1 p.m. followed by fresh-squeezed orange juice (made from \u003ca href=\"https://www.grammy.com/news/rapper-larry-june-interview-alchemist-the-great-escape-new-album\">35 oranges\u003c/a>, to be exact) that he might savor at a crib in \u003ca href=\"https://www.youtube.com/watch?v=pRkKo0HhWcY\">Sausalito\u003c/a> with exquisite views and “\u003ca href=\"https://www.youtube.com/watch?v=ZaOtLwOkRow\">expensive couches\u003c/a>.” In “Dear Winter,” he raps, “Eat some blueberries in the mornin’, a little raw spinach / If you don’t know nun’ about me, you know I’m gon’ get it…move like a beast do / pulp in my orange juice.”\u003c/p>\n\u003cp>Indeed, Larry June may be the first rapper to make “\u003ca href=\"https://www.instagram.com/midnightorganicbrand/?hl=en\">Healthy & Organic\u003c/a>” his personal brand.\u003c/p>\n\u003cfigure id=\"attachment_13929276\" class=\"wp-caption alignnone\" style=\"max-width: 1024px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13929276\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956.jpg\" alt=\"Larry June raps into the microphone on a big festival stage. He's wearing a bucket hat, designer sunglasses and a bandana and is smiling.\" width=\"1024\" height=\"683\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-800x534.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2023/05/GettyImages-1471382956-768x512.jpg 768w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\">\u003cfigcaption class=\"wp-caption-text\">Larry June performs at 2023 Rolling Loud Los Angeles at Hollywood Park Grounds on March 4, 2023, in Inglewood, California. \u003ccite>(Photo by Timothy Norris/WireImage)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>But June isn’t the only Bay Area rapper advocating a healthy lifestyle. About eight years ago, “Don Toriano” Gordon of Fully Loaded decided to go vegan after \u003ca href=\"https://sf.eater.com/2023/11/27/23943793/vegan-mob-san-francisco-black-owned\">a health scare\u003c/a> related to his previous street lifestyle. Eventually, Gordon launched Vegan Mob, a plant-based soul food and barbecue food truck that quickly emerged as \u003ca href=\"https://www.kqed.org/arts/13895209/vegan-mob-oakland-mission-sf-expansion-food-truck-toriano-gordon-senor-sisig-vegano\">one of the most popular Black-owned vegan businesses\u003c/a> in the Bay. Now, he’s writing songs about his new diet, too. “I don’t want that shit if it ain’t plant-based,” he \u003ca href=\"https://www.youtube.com/watch?v=vXLo889RZnE\">raps\u003c/a> in “Vegan Mob.” “See you gnaw that pork and steak / Wonder why you ain’t in shape.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Maybe the most outspoken member of this new wave is Jordan Gomes, aka Stunnaman02. Though Stunnaman had already had certified hits like “Big Steppin’” (which even has an official 49ers’ remix), his catchy 2024 ode to his love of leafy greens, “Eat a Salad,” is what put him in the pantheon of health-conscious Frisco rappers. In the song, Stunnaman extols the nutritious properties of fresh ingredients like “lemon, lime, honey … agave if you’re vegan.” To promote the single, he posted videos of himself performing custom verses that were essentially recipes for different salads he would prepare on camera — Asian chicken, watermelon and Tajin, and even a \u003ca href=\"https://www.instagram.com/p/C5m343ILmGW/\">quinoa salad \u003c/a>\u003ci>soup\u003c/i>.\u003c/p>\n\u003cp>Then, last month, Stunnaman released another healthy slap, “Veggies,” and shot the music video inside L.A. grocery stores, where he goes through the produce aisles naming the benefits of various fruits, vegetables and spices: “If I need the antioxidants, I nibble on cacao / Turmeric with the ginger it could really cleanse your bowels.”\u003c/p>\n\u003cfigure id=\"attachment_13980887\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980887\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED.jpg\" alt=\"College students walk on the sidewalk in front of Cali's Sports Bar.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250829_HEALTHYEATS_GH-8-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The entrance to Cali’s Sports Bar & Kitchen in Berkeley, which features Stunnaman02’s signature salad and dressing on its menu. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Now, Stunnaman has parlayed his newfound status as a hip-hop health influencer into a burgeoning side hustle. In August, he created his own signature salad at Cali’s Sports Bar in Berkeley, in collaboration with owner Wilson Wong. Made with ingredients that don’t trigger the rapper’s eczema, the salad features a choice of grilled or fried chicken, a bed of romaine lettuce and arugula, sliced onions, a custom lemon-pepper hot honey vinaigrette and a side of vegan ranch, which he loves to drizzle on top with the dressing. Stunnaman also has his own \u003ca href=\"https://www.instagram.com/big02juice/\">juice brand\u003c/a>. And he collaborates with local restaurants like Square Pie Guys, which recently released a Stunnaman-inspired “\u003ca href=\"https://www.instagram.com/reel/DQDmVVgkX5q/\">salad pizza\u003c/a>.”\u003c/p>\n\u003cp>With his black mock neck polo and pulled-back dreads, Stunnaman has the energy of a celebrity trainer, complete with the catchy mantra (“We Still Winnin’!”). He says he’s been paying attention to nutrition since he was a kid — a response to struggles with his eczema and his weight. And as the first and last person in his family to be born and raised in San Francisco, he pushes more than just healthy living. He was raised to prize “knowledge of self,” one of the seven principles of Kwanzaa and a focus of John Muir Elementary’s African cultural enrichment program.\u003c/p>\n\u003cp>“All the children my age [who went to John Muir], majority melanated children, we’re learning about not just the knowledge of self, but the history of Africa. We had to call all our elders ‘auntie’ or ‘uncle,’” he recalls.\u003c/p>\n\u003cp>While attending St. Mary’s College, he traced his genealogy four generations back on his mother’s side, finding Narragansett Native American ancestry as well as Angolan by way of Cape Verde. After seeing a picture of his Native maternal great-grandfather, Stunnaman was pleased to find his ancestor was also Black, just like him. He credits his mother and grandmother for instilling that pride in him, breathing affirmations into his everyday life that he now pays forward in his raps.\u003c/p>\n\u003cp>In fact, Stunnaman believes he’s been “sent here from another dimension to restore the collective equilibrium through holistic methods,” as he puts it in the intro to “Eat a Salad.” Having been raised Christian, he also credits God.\u003c/p>\n\u003cfigure id=\"attachment_13980885\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980885\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED.jpg\" alt=\"A fried chicken salad and a tray of chicken wings displayed on a counter.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0016_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">The “Stunna Salad” and “Winnin Wings” are both part of a menu collaboration between Stunnaman02 and Cali’s Sports Bar. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>You might think that with its farmers market ethos, the Bay Area would have a long history of vegetable-themed rap. But prior to the recent trend, the last time I remember hearing a rap song about salad was Dead Prez’s 2001 anthem “Be Healthy,” which, somewhat cringily, rhymed “crouton” and “futon.” Before that, “healthy rap” mostly existed in the lines of rappers who claimed the Five Percent Nation and were taught to “\u003ca href=\"https://en.wikipedia.org/wiki/How_to_Eat_to_Live\">eat to live\u003c/a>” by Elijah Muhammad’s book series of the same name, which promotes vegetarianism and avoiding pork and processed foods. These teachings deeply influenced rappers like KRS-One, Rakim and Poor Righteous Teachers. In the ’90s, A Tribe Called Quest’s “Ham n Eggs” rails about the high-cholesterol soul food diets their grannies raised them on, and how difficult it was to make better food choices. It was my first time seeing that kind of health-focused pushback in hip-hop lyrics. But this was mostly all on the East Coast.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>Meanwhile, Berkeley and San Francisco were at the forefront of the natural food movement, going back to the hippie counterculture and “back to the land” movements of the ’70s. When Alice Waters opened Chez Panisse in Berkeley in 1971, it helped kick off a national farm-to-table movement that crowned Northern California the mecca of healthy food. Eating organic, biking and yoga all became part of the region’s political and moral identity. And the Black Panthers’ \u003ca href=\"https://www.kqed.org/arts/13867337/the-black-panther-partys-free-breakfast-program-a-50-year-old-blueprint\">Free Breakfast Program\u003c/a> emphasized the importance of children eating a healthy breakfast — especially if they lived in a low-income neighborhood. For whatever reason, though, not much of these food politics were reflected in the early years of Bay Area hip-hop.\u003c/p>\n\u003cp>In any case, Stunnaman, who’s 31, admits that he didn’t listen to much rap during its “Golden Age.” “No shade to no Frisco rappers, but I ain’t really listen to rap music until I was like eight or nine,” he says. Instead, he’d request the Disney Channel or Michael Jackson whenever he had the chance.\u003c/p>\n\u003cp>Still, he pays homage: “If it wasn’t for RBL Posse, it wasn’t for Cellski, there would be no ‘Big Steppin’.’ What’s reflected in Stunnaman’s music, then, is a rich tapestry of his experience, and a community-minded focus. He really does want his people to eat healthier and take better care of themselves.\u003c/p>\n\u003cp>Slowly but surely, his message seems to be making a difference. On the day of our meeting, Stunnaman was getting ready to shoot a collab video with the popular food influencer Michael Torres, aka GrubwithMike.\u003c/p>\n\u003cp>“When his song ‘Eat a Salad’ came out, I thought [Stunnaman] was talking to me,” Torres says, explaining how he’d struggled with his weight — and how Stunnaman’s music helped inspire him to change his diet. Now, he says, “If I wasn’t doing foodie stuff, I’d damn near be a vegan. Like, I’d be super healthy, bro.”\u003c/p>\n\u003cfigure id=\"attachment_13980883\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13980883\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED.jpg\" alt=\"A Black man, shirtless besides a blue and red superhero cape, poses with a fierce expression while holding a bowl of salad.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2025/09/250822_STUNNAMAN02_-0001_GH-KQED-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Stunnaman02 has made salad and personal fitness his personal brand — and a big part of his community-minded message. \u003ccite>(Gustavo Hernandez/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>“The OGs are either locked up or they are unfortunately on drugs. With that being the case, we’ve got to help them,” Stunnaman says, pointing out the consequences of poor lifestyle decisions by some elders in the Black community. “That’s why we got Larry June. Because we’ve seen what it was. We’ve seen the product of when you don’t have any discipline with the intake of your vices.”\u003c/p>\n\u003cp>Speaking of vices, when I finally sat down to try Stunnaman’s signature salad, I opted for the grilled chicken instead of the fried cutlets or wing combo I typically order, inspired by our conversation about making better choices. I poured the tangy, caper-flecked dressing all over my lettuce, dabbing a little ranch on there like Stunnaman suggested. With all that good health advice, it didn’t hurt to make it taste good too. Sometimes the medicine goes down better with a little song and dance on the side.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003cem>Rocky Rivera is a journalist, emcee, author and activist from San Francisco. She has released four albums through her label, Beatrock Music, and a ten-volume mixtape series with DJ Roza — her most recent album, \u003c/em>Long Kiss Goodnight\u003cem>, dropped in Sept. 2024. She released her first book, entitled \u003c/em>Snakeskin: Essays by Rocky Rivera\u003cem>, in 2021.\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "The Bay Area’s Largest Vegan Food Festival Is Also Its Most Diverse",
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"content": "\u003cp>This weekend, one of the Bay Area’s biggest and most forward-thinking food festivals gets underway in downtown Berkeley, offering a multicultural smorgasbord of jollof, lumpia, curry rice bowls, Cajun fried chicken and Dole Whip–style soft serve. Add in an array of mostly local art, apparel and wellness brands, and there will be about 100 vendors in all, the vast majority of which are owner-operated small businesses run by people of color.\u003c/p>\n\u003cp>The biggest catch? Everything will be 100% vegan.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">[aside postID='forum_2010101887767,arts_13916044,arts_13915889']\u003c/span>That’s \u003ca href=\"https://www.thebizerkeleyvegan.com/bizerkeley-food-fest-2024\">Bizerkeley Food Festival\u003c/a> in a nutshell. The annual vegan food festival returns to Berkeley’s Martin Luther King Jr. Civic Center Park for its fourth edition this Sunday, Sept. 1. Founder \u003ca href=\"https://www.kqed.org/arts/13915889/berkeley-vegan-food-festival-bizerkeley-vegan\">Erika Hazel\u003c/a>, a Berkeley-born educator and \u003ca href=\"https://thebizerkeleyvegan.weebly.com/\">vegan food blogger\u003c/a>, is committed to showing not only that veganism can be delicious, but also that there’s more to the food than just crunchy granola and microgreens. That it \u003ca href=\"https://www.kqed.org/forum/2010101887767/the-bay-areas-new-and-evolving-vegan-scene-with-luke-tsai\">isn’t a lifestyle \u003ci>only\u003c/i> suitable for affluent white hippies\u003c/a>.\u003c/p>\n\u003cp>So yes, there will be plenty of kombucha on tap at the festival — but also soul food from \u003ca href=\"https://www.instagram.com/theveganhoodchefs/?hl=en\">The Vegan Hood Chefs\u003c/a>, Nigerian fufu and oyster mushroom suya from \u003ca href=\"https://www.instagram.com/thathausavegan/?hl=en\">That Hausa Vegan\u003c/a>, and fusion (plant-based) shrimp po’boy sushi rolls from Sacramento’s \u003ca href=\"https://www.instagram.com/chefj.redd/?hl=en\">Chef J. Redd\u003c/a>. And a number of prominent non-vegan restaurants and food trucks will adapt their menus in order to provide strictly plant-based offerings. \u003ca href=\"https://www.kqed.org/arts/13960580/jollof-festival-oakland-west-african-food-competition-nigerian-sierra-leone\">Championship-pedigreed\u003c/a> jollof rice truck \u003ca href=\"https://www.instagram.com/jollofkitchen/?hl=en\">Jollof Kitchen\u003c/a>, Trinidadian comfort food spot \u003ca href=\"https://www.instagram.com/cocobreezeco/?hl=en\">Cocobreeze\u003c/a> and Filipino street food innovator \u003ca href=\"https://www.instagram.com/thesarapshop/?hl=en\">Sarap Shop\u003c/a> are just a few of the vendors that are sure to attract long lines.\u003c/p>\n\u003cfigure id=\"attachment_13963486\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963486\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2.jpg\" alt=\"Crowd of people at an outdoor food festival.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bizerkeley is the Bay Area’s largest vegan food festival. \u003ccite>(Visionary Media Collective)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>All in all, the Bizerkeley festival almost certainly features the most diverse, boldly flavored vegan food lineup you’ll encounter in Northern California this year — the one least likely to leave you asking, “\u003ca href=\"https://www.bonappetit.com/story/white-people-food-meme-explained\">Where’s the seasoning?\u003c/a>”\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Meanwhile, it’s also probably the only vegan festival you’ll attend this year headlined by one of the rising stars of Bay Area rap: \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\">big-steppin’ Stunnaman02\u003c/a> himself. The San Francisco rapper will take the stage to perform his most recent single, “Eat a Salad,” with its very festival-appropriate lyrics: “Your life would hit different if you kept your diet balanced / That poison in your body got your mind filled with malice / Put the bullshit down and go and eat a salad, come on.”\u003c/p>\n\u003cp>As it turns out, Stunnaman02 isn’t coming to Bizerkeley Fest just to perform. As a \u003ca href=\"https://www.kqed.org/arts/13907726/e-40-goon-with-the-spoon-bay-area-rappers-food-entrepreneurs-hustle\">budding food entrepreneur\u003c/a> himself, he’ll also be on hand to sell his \u003ca href=\"https://www.stunnaman02.com/02-juice\">02 Juice\u003c/a> line of limeades.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>Bizerkeley Food Festival takes place on Sunday, Sept. 1, noon–6 p.m., at 2151 Martin Luther King Jr. Way. \u003c/i>\u003ca href=\"https://www.eventbrite.com/e/4th-annual-bizerkeley-food-fest-tickets-828035836477\">\u003ci>Tickets\u003c/i>\u003c/a>\u003ci> start at $10.49, with free admission for children 12 years old and younger.\u003c/i>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>This weekend, one of the Bay Area’s biggest and most forward-thinking food festivals gets underway in downtown Berkeley, offering a multicultural smorgasbord of jollof, lumpia, curry rice bowls, Cajun fried chicken and Dole Whip–style soft serve. Add in an array of mostly local art, apparel and wellness brands, and there will be about 100 vendors in all, the vast majority of which are owner-operated small businesses run by people of color.\u003c/p>\n\u003cp>The biggest catch? Everything will be 100% vegan.\u003c/p>\n\u003cp>\u003cspan style=\"font-weight: 400\">\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/span>That’s \u003ca href=\"https://www.thebizerkeleyvegan.com/bizerkeley-food-fest-2024\">Bizerkeley Food Festival\u003c/a> in a nutshell. The annual vegan food festival returns to Berkeley’s Martin Luther King Jr. Civic Center Park for its fourth edition this Sunday, Sept. 1. Founder \u003ca href=\"https://www.kqed.org/arts/13915889/berkeley-vegan-food-festival-bizerkeley-vegan\">Erika Hazel\u003c/a>, a Berkeley-born educator and \u003ca href=\"https://thebizerkeleyvegan.weebly.com/\">vegan food blogger\u003c/a>, is committed to showing not only that veganism can be delicious, but also that there’s more to the food than just crunchy granola and microgreens. That it \u003ca href=\"https://www.kqed.org/forum/2010101887767/the-bay-areas-new-and-evolving-vegan-scene-with-luke-tsai\">isn’t a lifestyle \u003ci>only\u003c/i> suitable for affluent white hippies\u003c/a>.\u003c/p>\n\u003cp>So yes, there will be plenty of kombucha on tap at the festival — but also soul food from \u003ca href=\"https://www.instagram.com/theveganhoodchefs/?hl=en\">The Vegan Hood Chefs\u003c/a>, Nigerian fufu and oyster mushroom suya from \u003ca href=\"https://www.instagram.com/thathausavegan/?hl=en\">That Hausa Vegan\u003c/a>, and fusion (plant-based) shrimp po’boy sushi rolls from Sacramento’s \u003ca href=\"https://www.instagram.com/chefj.redd/?hl=en\">Chef J. Redd\u003c/a>. And a number of prominent non-vegan restaurants and food trucks will adapt their menus in order to provide strictly plant-based offerings. \u003ca href=\"https://www.kqed.org/arts/13960580/jollof-festival-oakland-west-african-food-competition-nigerian-sierra-leone\">Championship-pedigreed\u003c/a> jollof rice truck \u003ca href=\"https://www.instagram.com/jollofkitchen/?hl=en\">Jollof Kitchen\u003c/a>, Trinidadian comfort food spot \u003ca href=\"https://www.instagram.com/cocobreezeco/?hl=en\">Cocobreeze\u003c/a> and Filipino street food innovator \u003ca href=\"https://www.instagram.com/thesarapshop/?hl=en\">Sarap Shop\u003c/a> are just a few of the vendors that are sure to attract long lines.\u003c/p>\n\u003cfigure id=\"attachment_13963486\" class=\"wp-caption alignnone\" style=\"max-width: 2000px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-13963486\" src=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2.jpg\" alt=\"Crowd of people at an outdoor food festival.\" width=\"2000\" height=\"1333\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2.jpg 2000w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-800x533.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1020x680.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-768x512.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1536x1024.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2024/08/CREDIT-Visionary-Media-Collective_The-Bizerkeley-Food-Fest_Food-2-1920x1280.jpg 1920w\" sizes=\"(max-width: 2000px) 100vw, 2000px\">\u003cfigcaption class=\"wp-caption-text\">Bizerkeley is the Bay Area’s largest vegan food festival. \u003ccite>(Visionary Media Collective)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>All in all, the Bizerkeley festival almost certainly features the most diverse, boldly flavored vegan food lineup you’ll encounter in Northern California this year — the one least likely to leave you asking, “\u003ca href=\"https://www.bonappetit.com/story/white-people-food-meme-explained\">Where’s the seasoning?\u003c/a>”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Meanwhile, it’s also probably the only vegan festival you’ll attend this year headlined by one of the rising stars of Bay Area rap: \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\">big-steppin’ Stunnaman02\u003c/a> himself. The San Francisco rapper will take the stage to perform his most recent single, “Eat a Salad,” with its very festival-appropriate lyrics: “Your life would hit different if you kept your diet balanced / That poison in your body got your mind filled with malice / Put the bullshit down and go and eat a salad, come on.”\u003c/p>\n\u003cp>As it turns out, Stunnaman02 isn’t coming to Bizerkeley Fest just to perform. As a \u003ca href=\"https://www.kqed.org/arts/13907726/e-40-goon-with-the-spoon-bay-area-rappers-food-entrepreneurs-hustle\">budding food entrepreneur\u003c/a> himself, he’ll also be on hand to sell his \u003ca href=\"https://www.stunnaman02.com/02-juice\">02 Juice\u003c/a> line of limeades.\u003c/p>\n\u003chr>\n\u003cp>\u003c/p>\n\u003cp>\u003ci>Bizerkeley Food Festival takes place on Sunday, Sept. 1, noon–6 p.m., at 2151 Martin Luther King Jr. Way. \u003c/i>\u003ca href=\"https://www.eventbrite.com/e/4th-annual-bizerkeley-food-fest-tickets-828035836477\">\u003ci>Tickets\u003c/i>\u003c/a>\u003ci> start at $10.49, with free admission for children 12 years old and younger.\u003c/i>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"slug": "photos-town-up-tuesday-oakland-lake-merritt",
"title": "PHOTOS: 'Town Up Tuesday' Showed Oakland's Hip-Hop Culture on Full Display",
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"headTitle": "PHOTOS: ‘Town Up Tuesday’ Showed Oakland’s Hip-Hop Culture on Full Display | KQED",
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"content": "\u003cp>On May 17, the Oakland-based nonprofit \u003ca href=\"https://www.instagram.com/urbanpeace510/\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Peace Movement\u003c/a> held a voter registration event at Lake Merritt called \u003ca href=\"https://www.kqed.org/arts/13913202/town-up-tuesday-brings-bay-area-hitmakers-voter-participation-to-the-lake\" target=\"_blank\" rel=\"noopener noreferrer\">Town Up Tuesday\u003c/a>. The four-hour festival had elements of a political rally, a prayer session and a family reunion. But above all, the power of Oakland’s hip-hop culture was on full display.\u003c/p>\n\u003cp>As a few vendors flanked the grassy hillside that sits adjacent to the landmark Fairyland theme park, attendees sat scattered on the grass while even more stood in front of Lake Merritt’s bandstand. People danced and held up their phones, capturing footage of some of the Bay Area’s most beloved musicians.\u003c/p>\n\u003cp>[aside postID='arts_13825052']The highly energetic artist from East Oakland, \u003ca href=\"https://www.instagram.com/kamaiyah/\" target=\"_blank\" rel=\"noopener noreferrer\">Kamaiyah\u003c/a>, had a headline performance that didn’t disappoint. San Francisco’s \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a> and \u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a> big-stepped off the stage and into the audience. Crowd favorite \u003ca href=\"https://www.instagram.com/goapele/\" target=\"_blank\" rel=\"noopener noreferrer\">Goapele\u003c/a> performed alongside the Grammy-nominated duo \u003ca href=\"https://www.instagram.com/losrakas/\" target=\"_blank\" rel=\"noopener noreferrer\">Los Rakas\u003c/a>. During \u003ca href=\"https://www.instagram.com/therealsymba/\" target=\"_blank\" rel=\"noopener noreferrer\">Symba’s\u003c/a> set, guests \u003ca href=\"https://www.instagram.com/ally_cocaine/\" target=\"_blank\" rel=\"noopener noreferrer\">Ally Cocaine\u003c/a> and \u003ca href=\"https://www.instagram.com/youngjr/\" target=\"_blank\" rel=\"noopener noreferrer\">Young JR\u003c/a> performed. And then Symba debuted his new track “\u003ca href=\"https://www.youtube.com/watch?v=vNm4JCPALPM\" target=\"_blank\" rel=\"noopener noreferrer\">GOAT,\u003c/a>” which officially dropped today.\u003c/p>\n\u003cp>Rappers \u003ca href=\"https://www.instagram.com/two14music/\" target=\"_blank\" rel=\"noopener noreferrer\">Two14\u003c/a>, \u003ca href=\"https://www.instagram.com/babygas/\" target=\"_blank\" rel=\"noopener noreferrer\">Baby Gas,\u003c/a> \u003ca href=\"https://www.instagram.com/official.jwalt/\" target=\"_blank\" rel=\"noopener noreferrer\">Jwalt,\u003c/a> and the duo of \u003ca href=\"https://www.instagram.com/harmoniandlyric/\" target=\"_blank\" rel=\"noopener noreferrer\">Harmoni & Lyric\u003c/a>, as well as members of the \u003ca href=\"https://www.instagram.com/theturffeinz/\" target=\"_blank\" rel=\"noopener noreferrer\">Turf Feinz\u003c/a> dance collective,\u003ca href=\"https://www.instagram.com/stealtheshow/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> DJ Kleptic\u003c/a>, \u003ca href=\"https://www.instagram.com/djdsharp/\" target=\"_blank\" rel=\"noopener noreferrer\">DJ D Sharp\u003c/a> and \u003ca href=\"https://www.instagram.com/djfuze_du/\" target=\"_blank\" rel=\"noopener noreferrer\">DJ Fuze\u003c/a> all rocked the stage, as \u003ca href=\"https://www.instagram.com/dnastee/\" target=\"_blank\" rel=\"noopener noreferrer\">Leon “Dnas” Sykes\u003c/a> and \u003ca href=\"https://www.instagram.com/rockyrivera/\" target=\"_blank\" rel=\"noopener noreferrer\">Rocky Rivera\u003c/a> held it down hosting.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>At one point during the show, author and community advocate \u003ca href=\"https://www.instagram.com/official_darryl_reed/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Darryl Reed\u003c/a> honored Urban Peace Movement founder \u003ca href=\"https://www.instagram.com/niclee510/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nicole Lee \u003c/a>with a floral gift. It was a much-deserved acknowledgement of the work she and her team undertook to make the event happen—as well as the work they do on a daily basis.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>All Photos by Pendarvis Harshaw/KQED:\u003c/strong>\u003c/em>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913544\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-17-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913546\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-15-1-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913547\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-14-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913548\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-13-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913549\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-12-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913550\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-11-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-11-800x600.jpg 800w, 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loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913557\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-4-800x535.jpg\" alt=\"\" width=\"800\" height=\"535\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4-1536x1026.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-4.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913558\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-3-1-800x535.jpg\" alt=\"\" width=\"800\" height=\"535\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1-1536x1026.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-3-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913559\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-18-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" 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"excerpt": "See Goapele, Stunnaman02, Kamaiyah, Symba and more at the Lake Merritt bandstand. ",
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"title": "PHOTOS: 'Town Up Tuesday' Showed Oakland's Hip-Hop Culture on Full Display | KQED",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>On May 17, the Oakland-based nonprofit \u003ca href=\"https://www.instagram.com/urbanpeace510/\" target=\"_blank\" rel=\"noopener noreferrer\">Urban Peace Movement\u003c/a> held a voter registration event at Lake Merritt called \u003ca href=\"https://www.kqed.org/arts/13913202/town-up-tuesday-brings-bay-area-hitmakers-voter-participation-to-the-lake\" target=\"_blank\" rel=\"noopener noreferrer\">Town Up Tuesday\u003c/a>. The four-hour festival had elements of a political rally, a prayer session and a family reunion. But above all, the power of Oakland’s hip-hop culture was on full display.\u003c/p>\n\u003cp>As a few vendors flanked the grassy hillside that sits adjacent to the landmark Fairyland theme park, attendees sat scattered on the grass while even more stood in front of Lake Merritt’s bandstand. People danced and held up their phones, capturing footage of some of the Bay Area’s most beloved musicians.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>The highly energetic artist from East Oakland, \u003ca href=\"https://www.instagram.com/kamaiyah/\" target=\"_blank\" rel=\"noopener noreferrer\">Kamaiyah\u003c/a>, had a headline performance that didn’t disappoint. San Francisco’s \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a> and \u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a> big-stepped off the stage and into the audience. Crowd favorite \u003ca href=\"https://www.instagram.com/goapele/\" target=\"_blank\" rel=\"noopener noreferrer\">Goapele\u003c/a> performed alongside the Grammy-nominated duo \u003ca href=\"https://www.instagram.com/losrakas/\" target=\"_blank\" rel=\"noopener noreferrer\">Los Rakas\u003c/a>. During \u003ca href=\"https://www.instagram.com/therealsymba/\" target=\"_blank\" rel=\"noopener noreferrer\">Symba’s\u003c/a> set, guests \u003ca href=\"https://www.instagram.com/ally_cocaine/\" target=\"_blank\" rel=\"noopener noreferrer\">Ally Cocaine\u003c/a> and \u003ca href=\"https://www.instagram.com/youngjr/\" target=\"_blank\" rel=\"noopener noreferrer\">Young JR\u003c/a> performed. And then Symba debuted his new track “\u003ca href=\"https://www.youtube.com/watch?v=vNm4JCPALPM\" target=\"_blank\" rel=\"noopener noreferrer\">GOAT,\u003c/a>” which officially dropped today.\u003c/p>\n\u003cp>Rappers \u003ca href=\"https://www.instagram.com/two14music/\" target=\"_blank\" rel=\"noopener noreferrer\">Two14\u003c/a>, \u003ca href=\"https://www.instagram.com/babygas/\" target=\"_blank\" rel=\"noopener noreferrer\">Baby Gas,\u003c/a> \u003ca href=\"https://www.instagram.com/official.jwalt/\" target=\"_blank\" rel=\"noopener noreferrer\">Jwalt,\u003c/a> and the duo of \u003ca href=\"https://www.instagram.com/harmoniandlyric/\" target=\"_blank\" rel=\"noopener noreferrer\">Harmoni & Lyric\u003c/a>, as well as members of the \u003ca href=\"https://www.instagram.com/theturffeinz/\" target=\"_blank\" rel=\"noopener noreferrer\">Turf Feinz\u003c/a> dance collective,\u003ca href=\"https://www.instagram.com/stealtheshow/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\"> DJ Kleptic\u003c/a>, \u003ca href=\"https://www.instagram.com/djdsharp/\" target=\"_blank\" rel=\"noopener noreferrer\">DJ D Sharp\u003c/a> and \u003ca href=\"https://www.instagram.com/djfuze_du/\" target=\"_blank\" rel=\"noopener noreferrer\">DJ Fuze\u003c/a> all rocked the stage, as \u003ca href=\"https://www.instagram.com/dnastee/\" target=\"_blank\" rel=\"noopener noreferrer\">Leon “Dnas” Sykes\u003c/a> and \u003ca href=\"https://www.instagram.com/rockyrivera/\" target=\"_blank\" rel=\"noopener noreferrer\">Rocky Rivera\u003c/a> held it down hosting.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>At one point during the show, author and community advocate \u003ca href=\"https://www.instagram.com/official_darryl_reed/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Darryl Reed\u003c/a> honored Urban Peace Movement founder \u003ca href=\"https://www.instagram.com/niclee510/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Nicole Lee \u003c/a>with a floral gift. It was a much-deserved acknowledgement of the work she and her team undertook to make the event happen—as well as the work they do on a daily basis.\u003c/p>\n\u003cp>\u003cem>\u003cstrong>All Photos by Pendarvis Harshaw/KQED:\u003c/strong>\u003c/em>\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913544\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-17-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-17.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913546\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-15-1-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-15-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913547\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-14-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-14.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913548\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-13-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-13.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913549\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-12-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-12.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13913550\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/05/Image-from-iOS-11-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/05/Image-from-iOS-11-800x600.jpg 800w, 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"title": "'Town Up Tuesday' Brings Bay Area Hitmakers, Voter Participation to the Lake",
"headTitle": "‘Town Up Tuesday’ Brings Bay Area Hitmakers, Voter Participation to the Lake | KQED",
"content": "\u003cp>Head down to Lake Merritt in on any given weekend in Oakland, and you’ll usually find a party: there’s almost always DJs, dancers, people kicking back or firing up the BBQ, and an overall good community vibe. \u003c/p>\n\u003cp>For Town Up Tuesday, happening May 17 at the lake’s bandstand, that vibe will be enhanced by a stacked lineup of Bay Area artists—hitmakers like Kamaiyah and Stunnaman02, as well and the Turf Fienz dance crew, DJs like the Warriors’ D-Sharp, and hosts D-Nas, Rocky Rivera and Goapele. \u003c/p>\n\u003cp>But the free event is also a chance to educate Oakland’s young voters on the importance of the upcoming elections, says Nicole Lee of Urban Peace Movement, the event’s organizers.\u003c/p>\n\u003cp>[aside postID='arts_13900085']“We love the city of Oakland, and we love young people in Oakland,” Lee says, excited about offering entertainment and socializing after two years of a pandemic. “But the other reason for doing this event is that participation in local elections really matters, and especially the voice of young people in those elections.”\u003c/p>\n\u003cp>So, while attendees celebrate to “\u003ca href=\"https://www.kqed.org/arts/13825052/kamaiyah-surprises-hayward-high-school-with-black-panther-tickets\" rel=\"noopener noreferrer\" target=\"_blank\">How Does It Feel\u003c/a>” or “\u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\" rel=\"noopener noreferrer\" target=\"_blank\">Big Steppin’\u003c/a>,” they’ll also receive information about the upcoming Alameda County races for District Attorney and the Board of Supervisors. In November, voters will decide the Mayor of Oakland. QR codes around the event will lead to voter registration forms, and volunteers will be out in the crowd, talking to fans about the elections.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>As Lee says, it’s a celebration, sure. But with issues like housing and economic development affecting the lived experience of the next generation in The Town, “it’s also a place for people to get educated, in fun way, about why it’s important to get involved in local elections.”\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg\" alt=\"\" width=\"400\" height=\"39\" class=\"aligncenter size-full wp-image-12904247\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-240x23.jpg 240w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-375x37.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Town Up Tuesday gets underway on Tuesday, May 17, from 3-7pm, at the Edoff Memorial Bandstand at Lake Merritt. Admission is free with registration. \u003ca href=\"https://www.eventbrite.com/e/town-up-tuesday-live-music-festival-tickets-324411703137\" rel=\"noopener noreferrer\" target=\"_blank\">Details here\u003c/a>. \u003c/em>\u003c/p>\n\n",
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"excerpt": "Stunnaman02, Kamaiyah, Goapele and others lead a free day of live music and voter engagement in Oakland.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Head down to Lake Merritt in on any given weekend in Oakland, and you’ll usually find a party: there’s almost always DJs, dancers, people kicking back or firing up the BBQ, and an overall good community vibe. \u003c/p>\n\u003cp>For Town Up Tuesday, happening May 17 at the lake’s bandstand, that vibe will be enhanced by a stacked lineup of Bay Area artists—hitmakers like Kamaiyah and Stunnaman02, as well and the Turf Fienz dance crew, DJs like the Warriors’ D-Sharp, and hosts D-Nas, Rocky Rivera and Goapele. \u003c/p>\n\u003cp>But the free event is also a chance to educate Oakland’s young voters on the importance of the upcoming elections, says Nicole Lee of Urban Peace Movement, the event’s organizers.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>“We love the city of Oakland, and we love young people in Oakland,” Lee says, excited about offering entertainment and socializing after two years of a pandemic. “But the other reason for doing this event is that participation in local elections really matters, and especially the voice of young people in those elections.”\u003c/p>\n\u003cp>So, while attendees celebrate to “\u003ca href=\"https://www.kqed.org/arts/13825052/kamaiyah-surprises-hayward-high-school-with-black-panther-tickets\" rel=\"noopener noreferrer\" target=\"_blank\">How Does It Feel\u003c/a>” or “\u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\" rel=\"noopener noreferrer\" target=\"_blank\">Big Steppin’\u003c/a>,” they’ll also receive information about the upcoming Alameda County races for District Attorney and the Board of Supervisors. In November, voters will decide the Mayor of Oakland. QR codes around the event will lead to voter registration forms, and volunteers will be out in the crowd, talking to fans about the elections.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As Lee says, it’s a celebration, sure. But with issues like housing and economic development affecting the lived experience of the next generation in The Town, “it’s also a place for people to get educated, in fun way, about why it’s important to get involved in local elections.”\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg\" alt=\"\" width=\"400\" height=\"39\" class=\"aligncenter size-full wp-image-12904247\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-240x23.jpg 240w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-375x37.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>Town Up Tuesday gets underway on Tuesday, May 17, from 3-7pm, at the Edoff Memorial Bandstand at Lake Merritt. Admission is free with registration. \u003ca href=\"https://www.eventbrite.com/e/town-up-tuesday-live-music-festival-tickets-324411703137\" rel=\"noopener noreferrer\" target=\"_blank\">Details here\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "Bay Apes NFTs Promise Exclusive Club Membership. Will They Deliver?",
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"content": "\u003cp>Darrel Lideros started investing in non-fungible tokens (NFTs) in January. He has a checklist that he swears by before he makes any investment decision: Number one, “It has to be hype,” he says. Number two, “community”—the investors have to be helpful to each other. Number three, “utility”—what does he get out of putting his money into it? Number four, “price.” And lastly, the NFT needs to have a “documented team”—the people behind it can’t be “ghosts on the internet.” He needs to be able to find them on LinkedIn.\u003c/p>\n\u003cp>Although Lideros has invested in cryptocurrency since 2018, he’s no metaverse millionaire like \u003ca href=\"https://www.garyvaynerchuk.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Vee\u003c/a>. He’s a 28-year-old Daly City resident who wears Air Jordans, loves hip-hop and works for a loan company. In other words, he’s exactly the kind of investor \u003ca href=\"https://www.instagram.com/jamaltrulove/\" target=\"_blank\" rel=\"noopener noreferrer\">Jamal Trulove\u003c/a> is aiming to attract for his NFT project, \u003ca href=\"https://www.thebayapes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Bay Apes\u003c/a>: young, for the culture and willing to take a risk with their money.\u003c/p>\n\u003cp>I first met Trulove in San Francisco Chinatown on a chilly evening at the beginning of February. He wore a durag, a mint green sweatsuit and Yeezy slides. I had known the man for all of five minutes before he started pitching me on The Bay Apes.\u003c/p>\n\u003cp>In person, Trulove is like that one cousin we all have who’s always telling you about their next big idea at Thanksgiving even though you don’t really know what they do for a living. Trulove himself does many things: he’s a rapper, \u003ca href=\"https://www.kqed.org/arts/13858829/the-last-black-man-in-san-francisco-hits-home-in-oakland\" target=\"_blank\" rel=\"noopener noreferrer\">an actor\u003c/a>, a community activist, an entrepreneur, a Baydestrian through and through. Guys like him might have their heads in the clouds a bit, but if anyone has the charisma to make those big ideas happen, it’s them.\u003c/p>\n\u003cp>And Trulove is in a unique position to do so. In 2019, he received a $13.1 million payout after \u003ca href=\"https://www.npr.org/2019/03/20/705019611/san-francisco-to-pay-13-1-million-to-man-framed-by-police-for-murder\" target=\"_blank\" rel=\"noopener noreferrer\">San Francisco police framed him in a murder case\u003c/a> and he was \u003ca href=\"https://www.huffpost.com/entry/framed-by-police-prison-jamal-trulove_n_5d0bea68e4b07ae90d9a5b3b\" target=\"_blank\" rel=\"noopener noreferrer\">falsely imprisoned for six years\u003c/a>. Since then, he’s invested pieces of his settlement in various creative projects. [aside postid='arts_13881132']\u003c/p>\n\u003cp>As we stood on the sidewalk in Chinatown, countless cars whizzed by and people passed, but Trulove was locked in, talking for 15 minutes straight about his idea to open a members-only nightclub in the Bay Area that caters to “hip-hop culture nightlife,” which Trulove sees as a dying breed in this ever-changing city. In Trulove’s vision, membership is linked to ownership of a Bay Apes NFT.\u003c/p>\n\u003cp>Trulove, who is Black and was born and raised in San Francisco, says he wants “to be able to go out and party with people I recognize, and with dances I recognize, music I recognize and vibe and energy.”\u003c/p>\n\u003cp>Trulove was close to making that dream a reality once before. During our interview, we stand across the street from a building with wood nailed over its windows. It’s the property where Trulove was supposed to open a nightclub called LUV SF with his Bay Apes business partner, Bennett Montoya, who previously owned \u003ca href=\"https://www.kqed.org/arts/13842227/singled-out-inside-sfpds-years-long-effort-to-kill-a-north-beach-nightclub\" target=\"_blank\" rel=\"noopener noreferrer\">Hue Lounge and Nightclub in North Beach\u003c/a>. That was back in March 2020 before—well, I think we all know what happened next. [aside postid='arts_13842227']\u003c/p>\n\u003cp>Though LUV SF never came to fruition, The Bay Apes project is on its way. The NFT collection dropped on April 20 after months of marketing to drum up hype. And it worked: At least \u003ca href=\"https://opensea.io/collection/the-bay-apes-3\" target=\"_blank\" rel=\"noopener noreferrer\">55 people have already purchased 117 Bay Apes\u003c/a> valued at a total of about $170,000 at the time of publication. But they’ve bought into a venture that still has many unknowns. For starters, Trulove hasn’t secured the venue for his new nightclub—access to which is one of the collection’s main draws. Not to mention the few government protections for cryptocurrency investors, and the possibility that the hype around NFTs will wear off.\u003c/p>\n\u003cp>Still, Trulove is confident he can build something great for Bay Area hip-hop culture with The Bay Apes, and he’s cultivated a group of investors who are drawn to the project’s promises of networking, financial opportunity and fun.\u003c/p>\n\u003cp>“It’s like damn near a whole community,” says Lideros. “You’re setting yourself up with like-minded people, not just your average guy off the street at that point. Everybody has connections and something to offer.”\u003c/p>\n\u003cfigure id=\"attachment_13912485\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912485\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-800x547.jpg\" alt=\"\" width=\"800\" height=\"547\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-800x547.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1020x697.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-160x109.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-768x525.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1536x1050.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1920x1313.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Jamal Trulove poses for a portrait at Hippie Hill on Apr. 20, 2022. \u003ccite>(Amaya Edwards/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>The Promise of NFTs with Real-Life Perks\u003c/h2>\n\u003cp>Now, a lot of folks have had the letters “N-F-T” on their lips lately, but how they actually work can still be hard to grasp. So, as a primer, NFTs are basically pieces of digital art that can be sold through online marketplaces, such as \u003ca href=\"https://opensea.io/\" target=\"_blank\" rel=\"noopener noreferrer\">OpenSea\u003c/a> and \u003ca href=\"https://niftygateway.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Nifty Gateway\u003c/a>, and bought with cryptocurrency, like Ether or Bitcoin. A record of the purchase lives on a permanent ledger called the blockchain (Ether is the cryptocurrency that runs on the \u003ca href=\"https://ethereum.org/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Ethereum blockchain\u003c/a>). NFT collections, like The Bay Apes, are a group of NFTs that all have a base design template and are produced at a finite number, like trading cards. [aside postid='forum_2010101883054']\u003c/p>\n\u003cp>But perhaps the more pertinent questions are: Why are \u003ca href=\"https://www.vulture.com/2022/02/celebrity-nft-craze.html\" target=\"_blank\" rel=\"noopener noreferrer\">celebrities obsessed with NFTs\u003c/a>, and why have some sold for millions of dollars? In short, it’s for the same reason wealthy people pay obscene amounts of money for traditional art. Each NFT (even if it’s part of a collection) is a one-of-a-kind work whose value increases as hype builds—not to mention that they’re status symbols signifying that you’re hip to digital culture.\u003c/p>\n\u003cp>Trulove wants to use the excitement around NFTs “to not only fundraise, but also as a way to get people in,” he explains. “A way of investing into something—being a part of something—that has a value, ultimately, in this community.”\u003c/p>\n\u003cp>He may be on to something. Experts forecast that the concert industry will soon embrace NFTs. (Gucci Mane and Lupe Fiasco both have shows in June where an \u003ca href=\"https://hypebeast.com/2022/3/lupe-fiasco-gucci-mane-defy-tickets-nft-platform\" target=\"_blank\" rel=\"noopener noreferrer\">NFT will get you through the door\u003c/a>.) Trulove and his nine-person team—made up of Discord specialists, a coder, a merchandiser, a project manager, a media coordinator, an “NFT Oracle” and an artist—want to take this idea one step further by offering perks, many of which sound straight out of a hip-hop music video, at Trulove’s future nightclub.\u003c/p>\n\u003cp>Trulove is selling 2,222 unique Bay Apes NFTs depicting headshots of humanoid primates with varying hairstyles, outfits and expressions, with backgrounds of Bay Area landmarks like the Golden Gate Bridge and the Painted Ladies. (Yes, The Bay Apes collection is stylistically similar to the extremely popular \u003ca href=\"https://www.cnet.com/culture/internet/bored-ape-yacht-club-nfts-everything-you-need-to-know/\" target=\"_blank\" rel=\"noopener noreferrer\">Bored Ape Yacht Club\u003c/a> NFT series, but Trulove claims the ape idea is derived from the word’s slang meaning. As in, “I’m aping out” or “going apeshit.”)\u003c/p>\n\u003cfigure id=\"attachment_13912490\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912490\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/bay-apes-mixer-1-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Illustrations from The Bay Apes NFT collection are on display at a mixer on Feb. 3 at Sunset Squares Pizza in San Francisco. \u003ccite>(Julian Sorapuru/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Each NFT costs 0.5 Ether (the second most popular cryptocurrency behind Bitcoin), or a little over $1,400, at the time of writing. But why would any Bay Area resident spend hard-earned cash that could go towards rent on a digital drawing of a primate?\u003c/p>\n\u003cp>Trulove promises that those with a “male ape” in their digital wallets will be entitled to bottle service twice a month at his nightclub, while “female ape” owners can expect an open bar all night for themselves and three friends twice a month. (The genders of the apes only refer to the characters—anyone can own any Bay Ape regardless of how they identify.) But being a holder of either version of the NFT does not guarantee access to the club at all times. Trulove says this would be unsustainable; instead, Bay Apes owners simply gain the right to book a spot at the club on a specific night on a first-come, first-served basis.\u003c/p>\n\u003cp>The hyper-exclusive dynamic of the club is meant to create a source of passive income for Bay Apes owners. Trulove says those who are able to secure a booking will have the opportunity to resell their reservation, and the perks it comes with, online to the highest bidder while still retaining ownership of their NFT. This is similar to how NBA season ticket holders can resell their seats on Ticketmaster if they don’t go to a particular game.\u003c/p>\n\u003cp>[pullquote citation='Jamal Trulove, The Bay Apes founder' size='large']‘If Ethereum’s not going anywhere, we’re not going anywhere either.’[/pullquote]\u003c/p>\n\u003cp>Trulove and Montoya claim that this is the first small business model ever applied to the nightclub industry that utilizes NFTs as a mark of membership. Unlike many other NFT collections on the market, whose value is primarily determined by its desirability as a collector’s item and the community created among said collectors, The Bay Apes is selling investors on something they see as lacking on the NFT market: tangible utility linked to a physical space.\u003c/p>\n\u003cp>“After about eight months of really just learning and understanding the market and what makes an NFT valuable, I came up with real-life perks,” says Trulove. “That’s what the common person will understand. Why will they buy an NFT? If they could get real-life perks.”\u003c/p>\n\u003ch2>Everything That Glitters Isn’t Sold\u003c/h2>\n\u003cp>The Bay Apes project isn’t without a laundry list of hurdles, though. Chief among them is potential buyers’ anxieties about where their money is going. As Kamantai Fungula, a 29-year-old Oakland native interested in buying a Bay Ape, succinctly puts it: “My biggest concern is buying an NFT that ain’t worth shit.”\u003c/p>\n\u003cp>Being fleeced in the NFT market is such a common occurrence, in fact, that situations where the originator of an NFT collection disappears into thin air has a name: It’s known as being “rug-pulled.” In October, for example, investors in an NFT project that was supposed to produce a video game with the money earned through its mint, called “Evolved Apes” (it also sold simian avatars), were \u003ca href=\"https://www.vice.com/en/article/y3dyem/investors-spent-millions-on-evolved-apes-nfts-then-they-got-scammed\" target=\"_blank\" rel=\"noopener noreferrer\">hoodwinked to the tune of $2.7 million\u003c/a>.\u003c/p>\n\u003cp>Trulove says he’s aware of concerns about his project’s authenticity and that he empathizes with those who hold them. The first time he bought an NFT—which he thought was a legitimate Bored Ape—it was a rug pull. He points to The Bay Apes team’s transparency as a way of earning potential investors’ trust.\u003c/p>\n\u003cp>https://www.instagram.com/p/CcyRTKsPRzR/\u003c/p>\n\u003cp>“In any project, you want to do your education on who the founders are, who’s pushing the project, who’s the developer. And if you look on our site, you see everybody that’s involved, the whole team,” Trulove says. “And all their Instagrams are right there, all of their social medias are right there, you can get directly at them. So we’re doing everything by the book for what we know, ultimately, because NFTs and crypto are always developing.”\u003c/p>\n\u003cp>But how can you do something “by the book” when there are no rules? Currently, there are \u003ca href=\"https://www.jonesday.com/en/insights/2021/04/nfts-key-us-legal-considerations-for-an-emerging-asset-class\" target=\"_blank\" rel=\"noopener noreferrer\">no federal government regulations on NFTs\u003c/a> in the United States, meaning strong consumer protections in this online space, if they come, are further down the road.\u003c/p>\n\u003cp>It’s the wild, wild, web out there, and it can be hard to separate the bandits from the honest lawmen on this new frontier. But as far as Sanjay Singh, 24, is concerned, The Bay Apes Team being accessible and available is sufficient to quell any fear of a rug pull.\u003c/p>\n\u003cp>“If it’s a legitimate group, you can actually message the people that are selling those NFTs and talk to them,” says Singh, who is a member of The Bay Apes whitelist (early adopters to the NFT who got the opportunity to buy it at a discounted price of 0.3 Ether). “I’ve texted them, talked to them personally, before I even bought the NFT and asked them all kinds of questions because they know everything about each and every one of their NFTs… they can tell you the whole background of the entity and what it has, what it offers.” [aside postid='arts_13897823']\u003c/p>\n\u003cp>Just like those who journeyed out to Northern California in 1849 to speculate on the Gold Rush, folks who are looking to invest in the NFT market must also be willing to take a risk on a boom-or-bust industry. Some economic experts have \u003ca href=\"https://www.nytimes.com/2022/01/27/opinion/cryptocurrency-subprime-vulnerable.html\" target=\"_blank\" rel=\"noopener noreferrer\">speculated that the entire NFT market is a bubble\u003c/a> that is set to pop, similar to the subprime mortgage collapse of the mid 2000s that was \u003ca href=\"https://www.nytimes.com/2022/02/07/opinion/crypto-nfts-folk-economics.html\" target=\"_blank\" rel=\"noopener noreferrer\">built on a system that exploited the economically vulnerable\u003c/a>.\u003c/p>\n\u003cp>However, Trulove sees the NFT market as one that’s here to stay. “If Ethereum’s not going anywhere, we’re not going anywhere either,” he says. “We’re just gonna keep on progressing and leveling up, and that smart contract will forever live on the Ethereum blockchain. And as long as we’re doing what we’re supposed to do with the NFTs and we build a value to it, it’s something that you could hold on to forever.”\u003c/p>\n\u003cp>But getting the average person to understand the intricacies of an online market that isn’t grounded in something tangible, like real estate or merchandise, is no easy feat. Nor is trying to convince people who live in a place as expensive as Northern California to drop over a thousand dollars on something without an instant return on investment.\u003c/p>\n\u003cp>I could tell Trulove was frustrated by this reality in late March, when I spoke to him on the phone as he drove to an NFT convention in Los Angeles. He admits that getting people to buy into The Bay Apes has been “an uphill battle, to a degree.” He says he’s encountered resistance when pitching his idea in tech spaces where there are few people who look like him and share his background. He also says he’s had trouble getting commitment from investors: The market value of Ether dipping at the tail end of February is a big reason why the public mint date of The Bay Apes was pushed back from Feb. 22 to the stoner’s holiday, 4/20.\u003c/p>\n\u003cp>“I’d be lying if I said I didn’t feel a lot of pressure because I created this deadline and I’m trying to convince this community of people to agree on one thing, and convert people who have never had an NFT or crypto,” Trulove says.\u003c/p>\n\u003cfigure id=\"attachment_13912486\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912486\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-800x539.jpg\" alt=\"\" width=\"800\" height=\"539\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-800x539.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1020x687.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-768x518.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1536x1035.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1920x1294.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Jamal Trulove poses for a portrait at Hippie Hill on Apr. 20, 2022. \u003ccite>(Amaya Edwards/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Getting buy-in aside, there’s another major issue hanging over The Bay Apes team’s heads: They haven’t yet secured a space to house their nightclub, though they have teased the possibility of \u003ca href=\"https://www.instagram.com/p/CcQxtlVtafS/\" target=\"_blank\" rel=\"noopener noreferrer\">opening the club on the water in a yacht\u003c/a> that would cruise around the Bay. In fairness, Trulove has been honest about this conundrum to potential investors. In the meantime, he has plans to do takeovers of other clubs where NFT holders will enjoy their perks and interact with “Elite Apes,” the Bay Area entertainment industry heavyweights who’ve cosigned the project.\u003c/p>\n\u003cp>There’s also the small issue of whether The Bay Apes will flip a profit when all is said and done. Running a club in the Bay Area is already a \u003ca href=\"https://www.kqed.org/arts/13907929/omicron-surge-sf-arts-cancellations-no-emergency-funding\" target=\"_blank\" rel=\"noopener noreferrer\">costly, high-risk endeavor\u003c/a> even when it isn’t financed by something as slippery and untested as an NFT investment model. Not to mention The Bay Apes club will be giving out free drinks left and right to NFT holders.\u003c/p>\n\u003cp>But Montoya claims “the nightclub can sustain the lease and be profitable.”\u003c/p>\n\u003cp>“We are always looking to give our members something, so we’re not really looking at it as like, ‘Oh, we’re gonna make money off you guys.’ We’re looking at it as a network,” Montoya says.\u003c/p>\n\u003cp>The Bay Apes team will command a 15% royalty payment anytime one of their tokens is sold on OpenSea from one owner to another. They say this is where the real money is in NFTs, not in the crowd-funding stage The Bay Apes project is currently in. For this reason, Trulove and his crew are betting on both Ether and The Bay Apes NFT collection trending upwards in value to make back the money they’ve spent, and will continue to spend, as the club nears opening time. Trulove says that’s still eight to 10 months away.\u003c/p>\n\u003ch2>Why The Bay Apes Investors Have Faith\u003c/h2>\n\u003cp>Despite all these challenges and uncertainties, Trulove’s vision has legs. Perhaps a contributing factor is The Bay Apes’ local focus. Among the Elite Apes are \u003ca href=\"https://www.instagram.com/nefthepharaoh/\" target=\"_blank\" rel=\"noopener noreferrer\">Nef the Pharaoh\u003c/a>, \u003ca href=\"http://instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a> and \u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a>, who have all changed their Instagram profile picture to a Bay Ape in their likeness to promote the project.\u003c/p>\n\u003cp>https://www.instagram.com/p/CcYl5ZUvsER/\u003c/p>\n\u003cp>Karim Mayfield, a San Francisco native, \u003ca href=\"https://www.businesswire.com/news/home/20210121005270/en/Karim-Mayfield-Professional-Boxer-Becomes-San-Francisco%E2%80%99s-Newest-Cannabis-Dispensary-Owner\" target=\"_blank\" rel=\"noopener noreferrer\">cannabis dispensary owner\u003c/a> and retired professional boxer, is one of the high-profile people chosen to be an Elite Ape. Mayfield says he’s into the project because “it’s a good look when you tell somebody, ‘Hey, table’s on me!’ They be thinking you spent a bag!” He continued: “And again, it’s a community of people, so I’m always into communal activities.”\u003c/p>\n\u003cp>The Bay Apes team promises that their NFT will bring investors an opportunity to network with an “exclusive group getting hyphy on the Ethereum blockchain,” according to their website.\u003c/p>\n\u003cp>The first of these networking opportunities came on Feb. 3 at Sunset Squares Pizza (co-owned by Bay Apes investor David Lee). Potential Bay Apes buyers were invited to enjoy an open bar and free pizza while learning more about the project.\u003c/p>\n\u003cp>The Bay Apes team spared no expense on the mixer event (unsurprising, considering Trulove told me that he’s spent about $110,000 on marketing and paying developers). The amenities—including a golden party bus called “\u003ca href=\"https://www.instagram.com/thetwerkulator/\" target=\"_blank\" rel=\"noopener noreferrer\">The Twerkulator\u003c/a>” where attendees could vape aboard—attracted over 100 people, most of whom were people of color who looked to be under the age of 40. Some of them were dressed up—wearing knee-high boots or blazers—while others were more casual, wearing jeans and Giants caps. Almost everyone was networking while a DJ spun tracks by Cam’ron, Kanye West, Jay-Z and Beanie Sigel.\u003c/p>\n\u003cp>Moses Baca, a 38-year-old mixed martial artist who also works in private security, says he was “impressed” by the atmosphere on the night. “Seeing people mix it up like this, this is how it should be done. I’ve seen other guys with their NFT projects and I’m like, ‘This is what you guys should be doing,’” he says.\u003c/p>\n\u003cfigure id=\"attachment_13912491\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912491\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/bay-apes-mixer-2-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Potential Bay Apes investors mingle at Sunset Squares Pizza in San Francisco on Feb. 3. \u003ccite>(Julian Sorapuru/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>From what I gleaned from talking to people, the room was made up of a fair mix of NFT veterans and rookies, of people who were already sold on The Bay Apes idea and those who were more skeptical, and of attendees who had come to the mixer on their own accord versus those who were dragged along by a loved one. Throughout the night, I could see the beginnings of a community, something Trulove feels is of the utmost importance to the success of this project.\u003c/p>\n\u003cp>Lideros, who I met at the mixer, says that even before The Bay Apes NFT minted, he already encountered a helpful community among the nearly 2,500 people who joined \u003ca href=\"https://discord.com/invite/thebayapes\" target=\"_blank\" rel=\"noopener noreferrer\">the project’s Discord server\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are new, you know, this is gonna be their first NFT they’ve ever minted,” says Lideros. “A lot of the other people are experienced, so, I mean, if you walk in there and don’t know anything, there’s gonna be like four to five people that are willing to help you right off the bat.”\u003c/p>\n\u003cp>[pullquote citation='Darrel Lideros, The Bay Apes investor' size='large']\u003cspan style=\"font-weight: 400\">‘\u003c/span>It’s like damn near a whole community. You’re setting yourself up with like-minded people, not just your average guy off the street at that point. Everybody has connections and something to offer.’[/pullquote]\u003c/p>\n\u003cp>One of those NFT first-timers is Fungula, who says he’s interested in The Bay Apes because he is “a big fan of a bunch of the rappers that they minted as Apes,” such as Capolow. “Once they posted it, I just went more in depth myself into the Bay Apes and did my own research and I was blown away by all the Apes that they got,” Fungula says.\u003c/p>\n\u003cp>Fungula has already started spreading the gospel of The Bay Apes. “I was so excited, I just started sending the link to the [mixer] tickets to all my family,” says Fungula, who brought six people with him to the event. “I damn near was saying this is gonna change our lives.”\u003c/p>\n\u003cp>Clearly, the project has some hype surrounding it. Perhaps it’s the proximity to celebrity, the proposed perks or the eye-watering numbers we’ve seen NFTs sell for recently. But, Fungula says, a big contributing factor to his interest in The Bay Apes is its local focus, which makes it a more approachable investment in his eyes.\u003c/p>\n\u003cp>“A lot of the other [NFTs] seem more far-fetched to get out there,” Fungula says. “They don’t seem like something that I can understand–like The Bay Apes, which just feels like something I can understand, because I’m a Bay Ape.” [aside postid='arts_13906950']\u003c/p>\n\u003cp>A few months later, on 4/20, Trulove and his team showed up to Hippie Hill to celebrate The Bay Apes mint date. When Stunnaman02 took the stage to perform “Big Steppin’,” he asked the crowd: “Does anyone know what an NFT is?” This prompted some cheers (and a good amount of boos) before the rapper shouted out Trulove and encouraged fans to follow The Bay Apes’ social media.\u003c/p>\n\u003cp>It remains to be seen which response from the crowd to that question will be more apt. Trulove and his Bay Apes team are taking a risk by promising so much when so little is certain. It’s an ambitious venture—and only time will tell if they can manage to pull it off.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Darrel Lideros started investing in non-fungible tokens (NFTs) in January. He has a checklist that he swears by before he makes any investment decision: Number one, “It has to be hype,” he says. Number two, “community”—the investors have to be helpful to each other. Number three, “utility”—what does he get out of putting his money into it? Number four, “price.” And lastly, the NFT needs to have a “documented team”—the people behind it can’t be “ghosts on the internet.” He needs to be able to find them on LinkedIn.\u003c/p>\n\u003cp>Although Lideros has invested in cryptocurrency since 2018, he’s no metaverse millionaire like \u003ca href=\"https://www.garyvaynerchuk.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Gary Vee\u003c/a>. He’s a 28-year-old Daly City resident who wears Air Jordans, loves hip-hop and works for a loan company. In other words, he’s exactly the kind of investor \u003ca href=\"https://www.instagram.com/jamaltrulove/\" target=\"_blank\" rel=\"noopener noreferrer\">Jamal Trulove\u003c/a> is aiming to attract for his NFT project, \u003ca href=\"https://www.thebayapes.com/\" target=\"_blank\" rel=\"noopener noreferrer\">The Bay Apes\u003c/a>: young, for the culture and willing to take a risk with their money.\u003c/p>\n\u003cp>I first met Trulove in San Francisco Chinatown on a chilly evening at the beginning of February. He wore a durag, a mint green sweatsuit and Yeezy slides. I had known the man for all of five minutes before he started pitching me on The Bay Apes.\u003c/p>\n\u003cp>In person, Trulove is like that one cousin we all have who’s always telling you about their next big idea at Thanksgiving even though you don’t really know what they do for a living. Trulove himself does many things: he’s a rapper, \u003ca href=\"https://www.kqed.org/arts/13858829/the-last-black-man-in-san-francisco-hits-home-in-oakland\" target=\"_blank\" rel=\"noopener noreferrer\">an actor\u003c/a>, a community activist, an entrepreneur, a Baydestrian through and through. Guys like him might have their heads in the clouds a bit, but if anyone has the charisma to make those big ideas happen, it’s them.\u003c/p>\n\u003cp>And Trulove is in a unique position to do so. In 2019, he received a $13.1 million payout after \u003ca href=\"https://www.npr.org/2019/03/20/705019611/san-francisco-to-pay-13-1-million-to-man-framed-by-police-for-murder\" target=\"_blank\" rel=\"noopener noreferrer\">San Francisco police framed him in a murder case\u003c/a> and he was \u003ca href=\"https://www.huffpost.com/entry/framed-by-police-prison-jamal-trulove_n_5d0bea68e4b07ae90d9a5b3b\" target=\"_blank\" rel=\"noopener noreferrer\">falsely imprisoned for six years\u003c/a>. Since then, he’s invested pieces of his settlement in various creative projects. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>As we stood on the sidewalk in Chinatown, countless cars whizzed by and people passed, but Trulove was locked in, talking for 15 minutes straight about his idea to open a members-only nightclub in the Bay Area that caters to “hip-hop culture nightlife,” which Trulove sees as a dying breed in this ever-changing city. In Trulove’s vision, membership is linked to ownership of a Bay Apes NFT.\u003c/p>\n\u003cp>Trulove, who is Black and was born and raised in San Francisco, says he wants “to be able to go out and party with people I recognize, and with dances I recognize, music I recognize and vibe and energy.”\u003c/p>\n\u003cp>Trulove was close to making that dream a reality once before. During our interview, we stand across the street from a building with wood nailed over its windows. It’s the property where Trulove was supposed to open a nightclub called LUV SF with his Bay Apes business partner, Bennett Montoya, who previously owned \u003ca href=\"https://www.kqed.org/arts/13842227/singled-out-inside-sfpds-years-long-effort-to-kill-a-north-beach-nightclub\" target=\"_blank\" rel=\"noopener noreferrer\">Hue Lounge and Nightclub in North Beach\u003c/a>. That was back in March 2020 before—well, I think we all know what happened next. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Though LUV SF never came to fruition, The Bay Apes project is on its way. The NFT collection dropped on April 20 after months of marketing to drum up hype. And it worked: At least \u003ca href=\"https://opensea.io/collection/the-bay-apes-3\" target=\"_blank\" rel=\"noopener noreferrer\">55 people have already purchased 117 Bay Apes\u003c/a> valued at a total of about $170,000 at the time of publication. But they’ve bought into a venture that still has many unknowns. For starters, Trulove hasn’t secured the venue for his new nightclub—access to which is one of the collection’s main draws. Not to mention the few government protections for cryptocurrency investors, and the possibility that the hype around NFTs will wear off.\u003c/p>\n\u003cp>Still, Trulove is confident he can build something great for Bay Area hip-hop culture with The Bay Apes, and he’s cultivated a group of investors who are drawn to the project’s promises of networking, financial opportunity and fun.\u003c/p>\n\u003cp>“It’s like damn near a whole community,” says Lideros. “You’re setting yourself up with like-minded people, not just your average guy off the street at that point. Everybody has connections and something to offer.”\u003c/p>\n\u003cfigure id=\"attachment_13912485\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912485\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-800x547.jpg\" alt=\"\" width=\"800\" height=\"547\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-800x547.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1020x697.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-160x109.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-768x525.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1536x1050.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5-1920x1313.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-5.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Jamal Trulove poses for a portrait at Hippie Hill on Apr. 20, 2022. \u003ccite>(Amaya Edwards/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003ch2>The Promise of NFTs with Real-Life Perks\u003c/h2>\n\u003cp>Now, a lot of folks have had the letters “N-F-T” on their lips lately, but how they actually work can still be hard to grasp. So, as a primer, NFTs are basically pieces of digital art that can be sold through online marketplaces, such as \u003ca href=\"https://opensea.io/\" target=\"_blank\" rel=\"noopener noreferrer\">OpenSea\u003c/a> and \u003ca href=\"https://niftygateway.com/\" target=\"_blank\" rel=\"noopener noreferrer\">Nifty Gateway\u003c/a>, and bought with cryptocurrency, like Ether or Bitcoin. A record of the purchase lives on a permanent ledger called the blockchain (Ether is the cryptocurrency that runs on the \u003ca href=\"https://ethereum.org/en/\" target=\"_blank\" rel=\"noopener noreferrer\">Ethereum blockchain\u003c/a>). NFT collections, like The Bay Apes, are a group of NFTs that all have a base design template and are produced at a finite number, like trading cards. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But perhaps the more pertinent questions are: Why are \u003ca href=\"https://www.vulture.com/2022/02/celebrity-nft-craze.html\" target=\"_blank\" rel=\"noopener noreferrer\">celebrities obsessed with NFTs\u003c/a>, and why have some sold for millions of dollars? In short, it’s for the same reason wealthy people pay obscene amounts of money for traditional art. Each NFT (even if it’s part of a collection) is a one-of-a-kind work whose value increases as hype builds—not to mention that they’re status symbols signifying that you’re hip to digital culture.\u003c/p>\n\u003cp>Trulove wants to use the excitement around NFTs “to not only fundraise, but also as a way to get people in,” he explains. “A way of investing into something—being a part of something—that has a value, ultimately, in this community.”\u003c/p>\n\u003cp>He may be on to something. Experts forecast that the concert industry will soon embrace NFTs. (Gucci Mane and Lupe Fiasco both have shows in June where an \u003ca href=\"https://hypebeast.com/2022/3/lupe-fiasco-gucci-mane-defy-tickets-nft-platform\" target=\"_blank\" rel=\"noopener noreferrer\">NFT will get you through the door\u003c/a>.) Trulove and his nine-person team—made up of Discord specialists, a coder, a merchandiser, a project manager, a media coordinator, an “NFT Oracle” and an artist—want to take this idea one step further by offering perks, many of which sound straight out of a hip-hop music video, at Trulove’s future nightclub.\u003c/p>\n\u003cp>Trulove is selling 2,222 unique Bay Apes NFTs depicting headshots of humanoid primates with varying hairstyles, outfits and expressions, with backgrounds of Bay Area landmarks like the Golden Gate Bridge and the Painted Ladies. (Yes, The Bay Apes collection is stylistically similar to the extremely popular \u003ca href=\"https://www.cnet.com/culture/internet/bored-ape-yacht-club-nfts-everything-you-need-to-know/\" target=\"_blank\" rel=\"noopener noreferrer\">Bored Ape Yacht Club\u003c/a> NFT series, but Trulove claims the ape idea is derived from the word’s slang meaning. As in, “I’m aping out” or “going apeshit.”)\u003c/p>\n\u003cfigure id=\"attachment_13912490\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912490\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/bay-apes-mixer-1-800x600.jpg\" alt=\"\" width=\"800\" height=\"600\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-800x600.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-1020x765.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-160x120.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-768x576.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1-1536x1152.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-1.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Illustrations from The Bay Apes NFT collection are on display at a mixer on Feb. 3 at Sunset Squares Pizza in San Francisco. \u003ccite>(Julian Sorapuru/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Each NFT costs 0.5 Ether (the second most popular cryptocurrency behind Bitcoin), or a little over $1,400, at the time of writing. But why would any Bay Area resident spend hard-earned cash that could go towards rent on a digital drawing of a primate?\u003c/p>\n\u003cp>Trulove promises that those with a “male ape” in their digital wallets will be entitled to bottle service twice a month at his nightclub, while “female ape” owners can expect an open bar all night for themselves and three friends twice a month. (The genders of the apes only refer to the characters—anyone can own any Bay Ape regardless of how they identify.) But being a holder of either version of the NFT does not guarantee access to the club at all times. Trulove says this would be unsustainable; instead, Bay Apes owners simply gain the right to book a spot at the club on a specific night on a first-come, first-served basis.\u003c/p>\n\u003cp>The hyper-exclusive dynamic of the club is meant to create a source of passive income for Bay Apes owners. Trulove says those who are able to secure a booking will have the opportunity to resell their reservation, and the perks it comes with, online to the highest bidder while still retaining ownership of their NFT. This is similar to how NBA season ticket holders can resell their seats on Ticketmaster if they don’t go to a particular game.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Trulove and Montoya claim that this is the first small business model ever applied to the nightclub industry that utilizes NFTs as a mark of membership. Unlike many other NFT collections on the market, whose value is primarily determined by its desirability as a collector’s item and the community created among said collectors, The Bay Apes is selling investors on something they see as lacking on the NFT market: tangible utility linked to a physical space.\u003c/p>\n\u003cp>“After about eight months of really just learning and understanding the market and what makes an NFT valuable, I came up with real-life perks,” says Trulove. “That’s what the common person will understand. Why will they buy an NFT? If they could get real-life perks.”\u003c/p>\n\u003ch2>Everything That Glitters Isn’t Sold\u003c/h2>\n\u003cp>The Bay Apes project isn’t without a laundry list of hurdles, though. Chief among them is potential buyers’ anxieties about where their money is going. As Kamantai Fungula, a 29-year-old Oakland native interested in buying a Bay Ape, succinctly puts it: “My biggest concern is buying an NFT that ain’t worth shit.”\u003c/p>\n\u003cp>Being fleeced in the NFT market is such a common occurrence, in fact, that situations where the originator of an NFT collection disappears into thin air has a name: It’s known as being “rug-pulled.” In October, for example, investors in an NFT project that was supposed to produce a video game with the money earned through its mint, called “Evolved Apes” (it also sold simian avatars), were \u003ca href=\"https://www.vice.com/en/article/y3dyem/investors-spent-millions-on-evolved-apes-nfts-then-they-got-scammed\" target=\"_blank\" rel=\"noopener noreferrer\">hoodwinked to the tune of $2.7 million\u003c/a>.\u003c/p>\n\u003cp>Trulove says he’s aware of concerns about his project’s authenticity and that he empathizes with those who hold them. The first time he bought an NFT—which he thought was a legitimate Bored Ape—it was a rug pull. He points to The Bay Apes team’s transparency as a way of earning potential investors’ trust.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>“In any project, you want to do your education on who the founders are, who’s pushing the project, who’s the developer. And if you look on our site, you see everybody that’s involved, the whole team,” Trulove says. “And all their Instagrams are right there, all of their social medias are right there, you can get directly at them. So we’re doing everything by the book for what we know, ultimately, because NFTs and crypto are always developing.”\u003c/p>\n\u003cp>But how can you do something “by the book” when there are no rules? Currently, there are \u003ca href=\"https://www.jonesday.com/en/insights/2021/04/nfts-key-us-legal-considerations-for-an-emerging-asset-class\" target=\"_blank\" rel=\"noopener noreferrer\">no federal government regulations on NFTs\u003c/a> in the United States, meaning strong consumer protections in this online space, if they come, are further down the road.\u003c/p>\n\u003cp>It’s the wild, wild, web out there, and it can be hard to separate the bandits from the honest lawmen on this new frontier. But as far as Sanjay Singh, 24, is concerned, The Bay Apes Team being accessible and available is sufficient to quell any fear of a rug pull.\u003c/p>\n\u003cp>“If it’s a legitimate group, you can actually message the people that are selling those NFTs and talk to them,” says Singh, who is a member of The Bay Apes whitelist (early adopters to the NFT who got the opportunity to buy it at a discounted price of 0.3 Ether). “I’ve texted them, talked to them personally, before I even bought the NFT and asked them all kinds of questions because they know everything about each and every one of their NFTs… they can tell you the whole background of the entity and what it has, what it offers.” \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Just like those who journeyed out to Northern California in 1849 to speculate on the Gold Rush, folks who are looking to invest in the NFT market must also be willing to take a risk on a boom-or-bust industry. Some economic experts have \u003ca href=\"https://www.nytimes.com/2022/01/27/opinion/cryptocurrency-subprime-vulnerable.html\" target=\"_blank\" rel=\"noopener noreferrer\">speculated that the entire NFT market is a bubble\u003c/a> that is set to pop, similar to the subprime mortgage collapse of the mid 2000s that was \u003ca href=\"https://www.nytimes.com/2022/02/07/opinion/crypto-nfts-folk-economics.html\" target=\"_blank\" rel=\"noopener noreferrer\">built on a system that exploited the economically vulnerable\u003c/a>.\u003c/p>\n\u003cp>However, Trulove sees the NFT market as one that’s here to stay. “If Ethereum’s not going anywhere, we’re not going anywhere either,” he says. “We’re just gonna keep on progressing and leveling up, and that smart contract will forever live on the Ethereum blockchain. And as long as we’re doing what we’re supposed to do with the NFTs and we build a value to it, it’s something that you could hold on to forever.”\u003c/p>\n\u003cp>But getting the average person to understand the intricacies of an online market that isn’t grounded in something tangible, like real estate or merchandise, is no easy feat. Nor is trying to convince people who live in a place as expensive as Northern California to drop over a thousand dollars on something without an instant return on investment.\u003c/p>\n\u003cp>I could tell Trulove was frustrated by this reality in late March, when I spoke to him on the phone as he drove to an NFT convention in Los Angeles. He admits that getting people to buy into The Bay Apes has been “an uphill battle, to a degree.” He says he’s encountered resistance when pitching his idea in tech spaces where there are few people who look like him and share his background. He also says he’s had trouble getting commitment from investors: The market value of Ether dipping at the tail end of February is a big reason why the public mint date of The Bay Apes was pushed back from Feb. 22 to the stoner’s holiday, 4/20.\u003c/p>\n\u003cp>“I’d be lying if I said I didn’t feel a lot of pressure because I created this deadline and I’m trying to convince this community of people to agree on one thing, and convert people who have never had an NFT or crypto,” Trulove says.\u003c/p>\n\u003cfigure id=\"attachment_13912486\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912486\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-800x539.jpg\" alt=\"\" width=\"800\" height=\"539\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-800x539.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1020x687.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-160x108.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-768x518.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1536x1035.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2-1920x1294.jpg 1920w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/20220420_JamalTrulove_NFTSeries-2.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Jamal Trulove poses for a portrait at Hippie Hill on Apr. 20, 2022. \u003ccite>(Amaya Edwards/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>Getting buy-in aside, there’s another major issue hanging over The Bay Apes team’s heads: They haven’t yet secured a space to house their nightclub, though they have teased the possibility of \u003ca href=\"https://www.instagram.com/p/CcQxtlVtafS/\" target=\"_blank\" rel=\"noopener noreferrer\">opening the club on the water in a yacht\u003c/a> that would cruise around the Bay. In fairness, Trulove has been honest about this conundrum to potential investors. In the meantime, he has plans to do takeovers of other clubs where NFT holders will enjoy their perks and interact with “Elite Apes,” the Bay Area entertainment industry heavyweights who’ve cosigned the project.\u003c/p>\n\u003cp>There’s also the small issue of whether The Bay Apes will flip a profit when all is said and done. Running a club in the Bay Area is already a \u003ca href=\"https://www.kqed.org/arts/13907929/omicron-surge-sf-arts-cancellations-no-emergency-funding\" target=\"_blank\" rel=\"noopener noreferrer\">costly, high-risk endeavor\u003c/a> even when it isn’t financed by something as slippery and untested as an NFT investment model. Not to mention The Bay Apes club will be giving out free drinks left and right to NFT holders.\u003c/p>\n\u003cp>But Montoya claims “the nightclub can sustain the lease and be profitable.”\u003c/p>\n\u003cp>“We are always looking to give our members something, so we’re not really looking at it as like, ‘Oh, we’re gonna make money off you guys.’ We’re looking at it as a network,” Montoya says.\u003c/p>\n\u003cp>The Bay Apes team will command a 15% royalty payment anytime one of their tokens is sold on OpenSea from one owner to another. They say this is where the real money is in NFTs, not in the crowd-funding stage The Bay Apes project is currently in. For this reason, Trulove and his crew are betting on both Ether and The Bay Apes NFT collection trending upwards in value to make back the money they’ve spent, and will continue to spend, as the club nears opening time. Trulove says that’s still eight to 10 months away.\u003c/p>\n\u003ch2>Why The Bay Apes Investors Have Faith\u003c/h2>\n\u003cp>Despite all these challenges and uncertainties, Trulove’s vision has legs. Perhaps a contributing factor is The Bay Apes’ local focus. Among the Elite Apes are \u003ca href=\"https://www.instagram.com/nefthepharaoh/\" target=\"_blank\" rel=\"noopener noreferrer\">Nef the Pharaoh\u003c/a>, \u003ca href=\"http://instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a> and \u003ca href=\"https://www.instagram.com/gunnagoesglobal/\" target=\"_blank\" rel=\"noopener noreferrer\">Gunna Goes Global\u003c/a>, who have all changed their Instagram profile picture to a Bay Ape in their likeness to promote the project.\u003c/p>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Karim Mayfield, a San Francisco native, \u003ca href=\"https://www.businesswire.com/news/home/20210121005270/en/Karim-Mayfield-Professional-Boxer-Becomes-San-Francisco%E2%80%99s-Newest-Cannabis-Dispensary-Owner\" target=\"_blank\" rel=\"noopener noreferrer\">cannabis dispensary owner\u003c/a> and retired professional boxer, is one of the high-profile people chosen to be an Elite Ape. Mayfield says he’s into the project because “it’s a good look when you tell somebody, ‘Hey, table’s on me!’ They be thinking you spent a bag!” He continued: “And again, it’s a community of people, so I’m always into communal activities.”\u003c/p>\n\u003cp>The Bay Apes team promises that their NFT will bring investors an opportunity to network with an “exclusive group getting hyphy on the Ethereum blockchain,” according to their website.\u003c/p>\n\u003cp>The first of these networking opportunities came on Feb. 3 at Sunset Squares Pizza (co-owned by Bay Apes investor David Lee). Potential Bay Apes buyers were invited to enjoy an open bar and free pizza while learning more about the project.\u003c/p>\n\u003cp>The Bay Apes team spared no expense on the mixer event (unsurprising, considering Trulove told me that he’s spent about $110,000 on marketing and paying developers). The amenities—including a golden party bus called “\u003ca href=\"https://www.instagram.com/thetwerkulator/\" target=\"_blank\" rel=\"noopener noreferrer\">The Twerkulator\u003c/a>” where attendees could vape aboard—attracted over 100 people, most of whom were people of color who looked to be under the age of 40. Some of them were dressed up—wearing knee-high boots or blazers—while others were more casual, wearing jeans and Giants caps. Almost everyone was networking while a DJ spun tracks by Cam’ron, Kanye West, Jay-Z and Beanie Sigel.\u003c/p>\n\u003cp>Moses Baca, a 38-year-old mixed martial artist who also works in private security, says he was “impressed” by the atmosphere on the night. “Seeing people mix it up like this, this is how it should be done. I’ve seen other guys with their NFT projects and I’m like, ‘This is what you guys should be doing,’” he says.\u003c/p>\n\u003cfigure id=\"attachment_13912491\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13912491\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2022/04/bay-apes-mixer-2-800x450.jpg\" alt=\"\" width=\"800\" height=\"450\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-800x450.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-1020x574.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-160x90.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-768x432.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2-1536x864.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2022/04/bay-apes-mixer-2.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">Potential Bay Apes investors mingle at Sunset Squares Pizza in San Francisco on Feb. 3. \u003ccite>(Julian Sorapuru/KQED)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>From what I gleaned from talking to people, the room was made up of a fair mix of NFT veterans and rookies, of people who were already sold on The Bay Apes idea and those who were more skeptical, and of attendees who had come to the mixer on their own accord versus those who were dragged along by a loved one. Throughout the night, I could see the beginnings of a community, something Trulove feels is of the utmost importance to the success of this project.\u003c/p>\n\u003cp>Lideros, who I met at the mixer, says that even before The Bay Apes NFT minted, he already encountered a helpful community among the nearly 2,500 people who joined \u003ca href=\"https://discord.com/invite/thebayapes\" target=\"_blank\" rel=\"noopener noreferrer\">the project’s Discord server\u003c/a>.\u003c/p>\n\u003cp>“A lot of people are new, you know, this is gonna be their first NFT they’ve ever minted,” says Lideros. “A lot of the other people are experienced, so, I mean, if you walk in there and don’t know anything, there’s gonna be like four to five people that are willing to help you right off the bat.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cspan style=\"font-weight: 400\">‘\u003c/span>It’s like damn near a whole community. You’re setting yourself up with like-minded people, not just your average guy off the street at that point. Everybody has connections and something to offer.’",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>One of those NFT first-timers is Fungula, who says he’s interested in The Bay Apes because he is “a big fan of a bunch of the rappers that they minted as Apes,” such as Capolow. “Once they posted it, I just went more in depth myself into the Bay Apes and did my own research and I was blown away by all the Apes that they got,” Fungula says.\u003c/p>\n\u003cp>Fungula has already started spreading the gospel of The Bay Apes. “I was so excited, I just started sending the link to the [mixer] tickets to all my family,” says Fungula, who brought six people with him to the event. “I damn near was saying this is gonna change our lives.”\u003c/p>\n\u003cp>Clearly, the project has some hype surrounding it. Perhaps it’s the proximity to celebrity, the proposed perks or the eye-watering numbers we’ve seen NFTs sell for recently. But, Fungula says, a big contributing factor to his interest in The Bay Apes is its local focus, which makes it a more approachable investment in his eyes.\u003c/p>\n\u003cp>“A lot of the other [NFTs] seem more far-fetched to get out there,” Fungula says. “They don’t seem like something that I can understand–like The Bay Apes, which just feels like something I can understand, because I’m a Bay Ape.” \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>A few months later, on 4/20, Trulove and his team showed up to Hippie Hill to celebrate The Bay Apes mint date. When Stunnaman02 took the stage to perform “Big Steppin’,” he asked the crowd: “Does anyone know what an NFT is?” This prompted some cheers (and a good amount of boos) before the rapper shouted out Trulove and encouraged fans to follow The Bay Apes’ social media.\u003c/p>\n\u003cp>It remains to be seen which response from the crowd to that question will be more apt. Trulove and his Bay Apes team are taking a risk by promising so much when so little is certain. It’s an ambitious venture—and only time will tell if they can manage to pull it off.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cp>Area codes have always been a \u003cem>thing\u003c/em> in rap. (Just ask \u003ca href=\"https://www.youtube.com/watch?v=sTUU4JqFykM\" target=\"_blank\" rel=\"noopener noreferrer\">Ludacris\u003c/a>.) But in 1991, Bay Area area code representation got a little murky. That’s the year the East Bay ceded its 415 area code to the West Bay and Marin, and adopted 510 as its dialing prefix. For certain rap artists, the effect was utter chaos: \u003ca href=\"https://www.discogs.com/artist/182866-415\" target=\"_blank\" rel=\"noopener noreferrer\">an entire Oakland rap group called 415 disbanded\u003c/a>, and \u003ca href=\"https://www.discogs.com/release/18383851-Various-East-Side-415\" target=\"_blank\" rel=\"noopener noreferrer\">whole swaths of East Bay rap songs referencing the 415\u003c/a> became obsolete.\u003c/p>\n\u003cp>These days, the 415 is a proud marker of San Francisco rap all across the city, from the Fillmore to Hunters Point. And \u003ca href=\"https://www.415day.com/\" target=\"_blank\" rel=\"noopener noreferrer\">415 Day\u003c/a>, the very definition of a call-into-work-sick Friday afternoon party, is a celebration of that culture.\u003c/p>\n\u003cp>[aside postID='arts_13895586']Featured performers include early-1990s Hunters Point legends RBL Posse (“\u003ca href=\"https://www.youtube.com/watch?v=nhRJnuCrAoM\" target=\"_blank\" rel=\"noopener noreferrer\">Don’t Give Me No Bammer Weed\u003c/a>,” “\u003ca href=\"https://www.youtube.com/watch?v=t5s8cJpsXBY\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Bird\u003c/a>“) alongside Hunters Point’s new breed, \u003ca href=\"https://www.kqed.org/arts/13828036/talking-with-prezi-the-rapper-pledging-to-do-better-for-hunters-point\" target=\"_blank\" rel=\"noopener noreferrer\">Prezi\u003c/a> (“\u003ca href=\"https://www.youtube.com/watch?v=OLGtumQ1GMk\" target=\"_blank\" rel=\"noopener noreferrer\">Do Better\u003c/a>“). The day also pairs up Fillmore stalwarts Show Banga & Ronski (“\u003ca href=\"https://www.youtube.com/watch?v=g2J_xGPGHjI\" target=\"_blank\" rel=\"noopener noreferrer\">That Filthy\u003c/a>“) with a set from current Fillmore sensation Stunnaman02—whose “\u003ca href=\"https://www.youtube.com/watch?v=5svEkex2YYo\" target=\"_blank\" rel=\"noopener noreferrer\">Big Steppin’\u003c/a>” is so ubiquitous, so long-lasting, that if you haven’t heard it or \u003ca href=\"https://mobile.twitter.com/gmeline/status/1468811474214612995\" target=\"_blank\" rel=\"noopener noreferrer\">done its viral dance\u003c/a>, uh… do you even live in the Bay?\u003c/p>\n\u003cp>For your $10 ticket, also expect food trucks (area fave Señor Sisig among them) and vendors (Cookies, naturally), plus special silkscreening by artists \u003ca href=\"https://www.instagram.com/coldgame650/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Colin Taniguchi\u003c/a> and \u003ca href=\"https://www.instagram.com/kuyageorge/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Kuya George\u003c/a>. The event’s producer EMPIRE collaborates with FTC Skateboards \u003ca href=\"https://www.instagram.com/ftc_skateboarding/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">for some planned merch\u003c/a>, and a 45rpm record from EMPIRE specially for the event will be available, with music by Andre Nickatina, RBL Posse and FO15.\u003c/p>\n\u003cp>And it don’t stop: that same night at 7pm, right up the street at KQED’s new event space, \u003ca href=\"https://www.kqed.org/event/1920\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Rightnowish\u003c/em> host Pendarvis Harshaw interviews Rocky Rivera\u003c/a>, the Filipina American MC, author, educator and journalist, before she delivers her own solo set with DJ Roza.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Where was Rocky raised, you ask? Of course: the 415.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12904247\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg\" alt=\"\" width=\"400\" height=\"39\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-240x23.jpg 240w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-375x37.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>More details about 415 Day, running Friday, April 15 from 2pm-8pm at District Six in San Francisco, \u003ca href=\"https://www.415day.com/\" target=\"_blank\" rel=\"noopener noreferrer\">can be found here\u003c/a>. Details about Rocky Rivera’s appearance at the KQED Commons, starting Friday, April 15 at 7pm, \u003ca href=\"https://www.kqed.org/event/1920\" target=\"_blank\" rel=\"noopener noreferrer\">can be found here\u003c/a>. \u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>Area codes have always been a \u003cem>thing\u003c/em> in rap. (Just ask \u003ca href=\"https://www.youtube.com/watch?v=sTUU4JqFykM\" target=\"_blank\" rel=\"noopener noreferrer\">Ludacris\u003c/a>.) But in 1991, Bay Area area code representation got a little murky. That’s the year the East Bay ceded its 415 area code to the West Bay and Marin, and adopted 510 as its dialing prefix. For certain rap artists, the effect was utter chaos: \u003ca href=\"https://www.discogs.com/artist/182866-415\" target=\"_blank\" rel=\"noopener noreferrer\">an entire Oakland rap group called 415 disbanded\u003c/a>, and \u003ca href=\"https://www.discogs.com/release/18383851-Various-East-Side-415\" target=\"_blank\" rel=\"noopener noreferrer\">whole swaths of East Bay rap songs referencing the 415\u003c/a> became obsolete.\u003c/p>\n\u003cp>These days, the 415 is a proud marker of San Francisco rap all across the city, from the Fillmore to Hunters Point. And \u003ca href=\"https://www.415day.com/\" target=\"_blank\" rel=\"noopener noreferrer\">415 Day\u003c/a>, the very definition of a call-into-work-sick Friday afternoon party, is a celebration of that culture.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>Featured performers include early-1990s Hunters Point legends RBL Posse (“\u003ca href=\"https://www.youtube.com/watch?v=nhRJnuCrAoM\" target=\"_blank\" rel=\"noopener noreferrer\">Don’t Give Me No Bammer Weed\u003c/a>,” “\u003ca href=\"https://www.youtube.com/watch?v=t5s8cJpsXBY\" target=\"_blank\" rel=\"noopener noreferrer\">Blue Bird\u003c/a>“) alongside Hunters Point’s new breed, \u003ca href=\"https://www.kqed.org/arts/13828036/talking-with-prezi-the-rapper-pledging-to-do-better-for-hunters-point\" target=\"_blank\" rel=\"noopener noreferrer\">Prezi\u003c/a> (“\u003ca href=\"https://www.youtube.com/watch?v=OLGtumQ1GMk\" target=\"_blank\" rel=\"noopener noreferrer\">Do Better\u003c/a>“). The day also pairs up Fillmore stalwarts Show Banga & Ronski (“\u003ca href=\"https://www.youtube.com/watch?v=g2J_xGPGHjI\" target=\"_blank\" rel=\"noopener noreferrer\">That Filthy\u003c/a>“) with a set from current Fillmore sensation Stunnaman02—whose “\u003ca href=\"https://www.youtube.com/watch?v=5svEkex2YYo\" target=\"_blank\" rel=\"noopener noreferrer\">Big Steppin’\u003c/a>” is so ubiquitous, so long-lasting, that if you haven’t heard it or \u003ca href=\"https://mobile.twitter.com/gmeline/status/1468811474214612995\" target=\"_blank\" rel=\"noopener noreferrer\">done its viral dance\u003c/a>, uh… do you even live in the Bay?\u003c/p>\n\u003cp>For your $10 ticket, also expect food trucks (area fave Señor Sisig among them) and vendors (Cookies, naturally), plus special silkscreening by artists \u003ca href=\"https://www.instagram.com/coldgame650/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Colin Taniguchi\u003c/a> and \u003ca href=\"https://www.instagram.com/kuyageorge/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">Kuya George\u003c/a>. The event’s producer EMPIRE collaborates with FTC Skateboards \u003ca href=\"https://www.instagram.com/ftc_skateboarding/?hl=en\" target=\"_blank\" rel=\"noopener noreferrer\">for some planned merch\u003c/a>, and a 45rpm record from EMPIRE specially for the event will be available, with music by Andre Nickatina, RBL Posse and FO15.\u003c/p>\n\u003cp>And it don’t stop: that same night at 7pm, right up the street at KQED’s new event space, \u003ca href=\"https://www.kqed.org/event/1920\" target=\"_blank\" rel=\"noopener noreferrer\">\u003cem>Rightnowish\u003c/em> host Pendarvis Harshaw interviews Rocky Rivera\u003c/a>, the Filipina American MC, author, educator and journalist, before she delivers her own solo set with DJ Roza.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Where was Rocky raised, you ask? Of course: the 415.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12904247\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg\" alt=\"\" width=\"400\" height=\"39\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-240x23.jpg 240w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-375x37.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/p>\n\u003cp>\u003c/p>\n\u003cp>\u003cem>More details about 415 Day, running Friday, April 15 from 2pm-8pm at District Six in San Francisco, \u003ca href=\"https://www.415day.com/\" target=\"_blank\" rel=\"noopener noreferrer\">can be found here\u003c/a>. Details about Rocky Rivera’s appearance at the KQED Commons, starting Friday, April 15 at 7pm, \u003ca href=\"https://www.kqed.org/event/1920\" target=\"_blank\" rel=\"noopener noreferrer\">can be found here\u003c/a>. \u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "The 10 Best Bay Area Albums of 2021",
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"content": "\u003cp>There was no return to normal in 2021. In a weird, in-between year, many of us were grateful to gather again in homes, concert halls and dive bars for some much-needed spiritual sustenance. Yet the pandemic has forced us to constantly calculate risk and make adjustments to how we move about the world, and the best music of the year helped us navigate this time of buffering.\u003c/p>\n\u003cp>When KQED Arts & Culture looked back on the year in Bay Area music, we saw that the most compelling albums helped us contemplate our relationships to ourselves and our communities. We saw lyricists and instrumentalists reaching new heights of their powers, in terms of both craft and concept. They asked questions instead of speaking in absolutes, and nudged us towards empathy, understanding, catharsis and even joy.\u003cem>—Nastia Voynovskaya\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/4QUyonrAyfrMvsQOn8xrBb?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Ian Kelly, \u003cem>Kells is D.E.A.D.\u003c/em> (Jamla Records)\u003c/h2>\n\u003cp>Ironically, sunning in the aura of your authentic self often requires a symbolic death. \u003cem>Kells is D.E.A.D.\u003c/em> is Oakland rapper Ian Kelly’s sophomore album and it shines. With a narrative blend of catchy hooks and metaphors for days, the project chronicles the passing of Kelly’s former rap moniker. Be sure to listen on repeat to catch the wordplay. He spits, “Too many questions with no question marks / You’s a mark if you can’t spit your heart inside of this art” on my personal favorite, “Make Room.” On the standout track “Soul of a Man,” he proclaims, “Life after death / So my time spent is a pit stop.”\u003c/p>\n\u003cp>With unexpected sample flips and features by Reuben Vincent, GQ and Heather Victory, \u003cem>Kells is D.E.A.D.\u003c/em> is a testament to rebirth. Not many local rappers stepped into 2021 with such audacity, but Kelly stays humble. He’s signed to Jamla Records (9th Wonder’s independent record label) and is part of rap group Grand Nationxl, so the future looks bright for this agile lyricist.\u003cem>—Maddy Clifford\u003c/em>\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=2034859009/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>hawak, \u003cem>nước\u003c/em> (Zegema Beach Records)\u003c/h2>\n\u003cp>\u003cem>nước\u003c/em> is a multifaceted Vietnamese word: It means “water” most commonly, but can sometimes mean “country” or “nation.” It’s a slippery meaning appropriate for the title for hawak’s debut album, a screamo tone-poem exploring the liminality of refugees, immigrants and their children. It channels the pain of living an unstable, contradictory identity—“You ask yourself / Mày là ai?” (Who are you?) singer Tomm Nguyen shouts at the climax of one track. But the album isn’t content to wallow in Asian American existential despair without charting a way out. All the navel-gazing exploration of identity finally leads outward to a renewed faith in community in the last track: “We’re here with you! / We’ll stay with you! / We’re still with you!”\u003cem>—Adesh Thapliyal\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/5e5PRCyX77IfDVxTQF0vUZ?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Miko Marks & the Resurrectors, \u003cem>Our Country\u003c/em> (Redtone Records)\u003c/h2>\n\u003cp>The Bay Area isn’t Nashville, but our country music artists possess a soulfulness and political consciousness that stand out in a culturally homogenous industry. In fact, country’s exclusionary gatekeepers almost cost Miko Marks her career in the 2000s. At the time, labels loved her sound but told her in euphemistic terms that she wasn’t a fit for a record deal, likely because of the color of her skin.\u003c/p>\n\u003cp>Undeterred, Miko Marks & the Resurrectors made a fierce comeback in 2021 with \u003cem>Our Country\u003c/em>, her first full-length release in 13 years. The foot-stomping, piano-driven opening track, “Ancestors,” grounds Marks in a courageous lineage as she prepares to speak truth to power. Her observations are clear-eyed as ever on “Good Night America,” an acoustic, slide-guitar eulogy for the American dream that indicts the nation’s hypocrisy. The folk ballad “Travel Light” burns slow like a smoldering campfire, and the gospel-steeped “Mercy” offers a prayer for strength. On \u003cem>Our Country\u003c/em>, Marks brings out tenderness and grief with the sheer emotion of her voice and lyrics, and gives us spiritual resolve to continue the fight for justice.\u003cem>—Nastia Voynovskaya\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3444209659/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Keshav Batish, \u003cem>Binaries in Cycle\u003c/em> (Woven Strands Productions)\u003c/h2>\n\u003cp>As the scion of a celebrated musical clan, Keshav Batish is making his own way in the family business. Son of Mumbai-born sitar and tabla virtuoso Ashwin Batish, whose parents were both renowned musicians in North Indian classical music and beyond, the Santa Cruz-raised drummer and composer makes a dazzling debut with \u003cem>Binaries in Cycle\u003c/em>. While focusing on Batish’s intricately constructed originals drawing on his jazz and Hindustani musical training, the album includes two ringers, Ornette Coleman’s bouncy, rarely played tune “Police People” and Thelonious Monk’s standard “We See.”\u003c/p>\n\u003cp>But it’s the pieces he designed for the quartet that consistently impress. The opening, nearly 13-minute title track is a quicksilver odyssey that feints, darts and spins around his crisp and supple cymbal work; “Gayatri” is stately and incantatory. Recorded August 2020 as part of the \u003cem>Mondays with Kuumbwa\u003c/em> virtual performance series, the album features pianist Lucas Hahn and bassist Aron Caceres, Batish’s musical collaborators since junior high, and Israeli-born alto saxophonist Shay Salhov, a more recent connection who’s a generation older than his bandmates. Heady and gutsy, pensive and joyous, Indian and American, Batish’s music embraces duality as a path to a highly personal sound that promises discoveries to come.\u003cem>—Andrew Gilbert\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/5jowai2DVaDn3cgxigARdy?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Destroy Boys, \u003cem>Open Mouth, Open Heart\u003c/em> (Hopeless Records)\u003c/h2>\n\u003cp>With October’s \u003cem>Open Mouth, Open Heart\u003c/em>, Destroy Boys offered up 13 tracks of cathartic, angst-combating, middle-finger-pointing post-punk. The trio’s third album didn’t just signal their graduation from teen maybes to young contenders, it ignited an already faithful fanbase into a downright fervent one. And for good reason. \u003cem>Open Mouth, Open Heart\u003c/em> fearlessly combines punk rock defiance with riot grrrl snottiness, and centers it all with empathetic lyrics and stirring melodies.\u003c/p>\n\u003cp>Each song offers an unfiltered, visceral glimpse into the real-life strains and struggles of frontwoman Alexia Roditis. “Drink” is about breaking addiction cycles. “Locker Room Bully” pushes back against social media toxicity. “For What” challenges police brutality. And halfway through the album is a 50-second spoken word interlude about living with anxiety. For the first time, the band also included two Spanish language songs—“Lo peor” and “Te llevo conmigo”—to honor Roditis’ Argentinian heritage.\u003c/p>\n\u003cp>On “Escape,” the band declares: “I don’t see anyone asking anyone of any other profession, except for artists, what their plan B is … You know, I could really do without hearing that question ever again.” After \u003cem>Open Mouth, Open Heart\u003c/em>, they shouldn’t have to.\u003cem>—Rae Alexandra\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/1IW9NLcYGgPBr2RRL0HML2?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Stunnaman02, \u003cem>I Gotta Feel It\u003c/em> (EMPIRE)\u003c/h2>\n\u003cp>Years from now, when we look talk about “coming out of quarantine,” we’ll get to that part in the conversation where we discuss the songs of the era. That’s when someone will mention Stunnaman02’s “Big Steppin,” and chances are they’ll \u003ca href=\"https://www.sfweekly.com/music/the-rise-of-big-steppin-stunnaman02s-viral-dance/\" target=\"_blank\" rel=\"noopener noreferrer\">hit the dance\u003c/a> that accompanies it.\u003c/p>\n\u003cp>The track has been played in clubs and brunches, and \u003ca href=\"https://www.youtube.com/watch?v=i0-23jajj0w&ab_channel=Stunnaman02%26QuakeBeatz-Topic\" target=\"_blank\" rel=\"noopener noreferrer\">remixed for the 49ers\u003c/a>. The Warriors have even danced to it on the court. Beyond the motivational lyrics and uptempo beat, it’s the dance that has really carried the song. (For 170 consecutive days, Stunnaman02 posted videos of himself “Big Steppin’” everywhere from the East Bay Hills to Hawai’i.)\u003c/p>\n\u003cp>While many artists flood the market with album after album, Stunnaman02 dropped two projects this year. “Big Steppin’” was featured on the QuakeBeatz-produced album \u003cem>I Gotta Feel It\u003c/em>. Admittedly, the lead single tends to overshadow the rest of the track list, but songs like “Buzzin’” and “Chimmy Wit It” featuring Gunna Goes Global slap nonetheless. Yet it’s “Big Steppin’” that this album will be known for. And if we’re discussing music that came out of the Bay Area in 2021, it’s mandatory that this track is mentioned.\u003cem>—Pendarvis Harshaw\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3221812617/size=large/bgcol=ffffff/linkcol=0687f5/license_id=1640/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Bachelor, \u003cem>Doomin’ Sun\u003c/em> (Polyvinyl Record Co.)\u003c/h2>\n\u003cp>If only more of 2021 lived up to the experience of listening to this album. Both intimate and expansive, \u003ci>Doomin’ Sun\u003c/i> has a track for every mood. Full of pent-up energy? Sing along to “Stay in the Car.” Need four minutes of dreamy introspection? Skip over to “Aurora.” The story behind Bachelor (Bay Area native Melina Duterte of Jay Som and Palehound’s Ellen Kempner) and their first release is one of long-term musical admiration, culminating in a two-week recording spree in January 2020. Written before lockdown and released mid-pandemic, \u003ci>Doomin’ Sun\u003c/i> is anything but dated. Duterte and Kempner’s songs about ecological collapse, queer love and the endless scroll of online life alternately shimmer and yelp, their warn and easy harmonies providing evidence of a musical collaboration I didn’t realize I was desperate to hear.\u003cem>—Sarah Hotchkiss\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/1aKVy5l48Zu3In3M0SbDEe?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>LaRussell, \u003cem>Cook Together, Eat Together\u003c/em> (Good Compenny/Corite)\u003c/h2>\n\u003cp>Some rappers brag about success. On \u003cem>Cook Together, Eat Together\u003c/em>, \u003ca href=\"https://www.kqed.org/arts/13906706/the-year-larussell-called-his-shot\" target=\"_blank\" rel=\"noopener noreferrer\">LaRussell\u003c/a> discusses it, analyzes it, computes it. In a steady stream of one-liners containing more truth than comedy, the Vallejo rapper has his eyes open to the world, not surprised by his success so much as gratified at the results of putting in the work. “Look at how it panned out,” he raps on the E-40 flip “Sprinkle Me,” “They offer you a seat when you stand out / Got a handful without a handout.” (The boss himself drops in for an anointing guest verse.) As the album title suggests, LaRussell puts on for his town, not least with his \u003ca href=\"https://www.kqed.org/arts/13891732/from-vallejo-an-intimate-video-series-putting-on-for-the-bay\" target=\"_blank\" rel=\"noopener noreferrer\">Good Compenny video series\u003c/a>, which showcases young Bay Area talent. Like his peers, LaRussell is still hungry; across \u003cem>Cook Together\u003c/em>, his voice occasionally cracks in desperation. But it growls with determination, too. This is grown rap from a young star in the making.\u003cem>—Gabe Meline\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3334000261/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Joel St. Julien, \u003cem>Empathy\u003c/em> (Land and Sea)\u003c/h2>\n\u003cp>At a time of national reckoning, Haitian-American composer and sound artist Joel St. Julien gives listeners the gift of compassion. On his 2021 release \u003cem>Empathy\u003c/em>, the San Francisco-based artist’s instrumental music takes listeners on a healing journey.\u003c/p>\n\u003cp>With its ambient sounds and lush synthesizers, St. Julien’s music pulls us into the present, much like meditation. On the first track, “Empathy I” the song’s sonic synths and bouncy tempos echo the rumblings of unresolved conflict. On track six, “Where I am,” the rich sounds and soothing tones convey catharsis.\u003c/p>\n\u003cp>Like therapy, \u003cem>Empathy\u003c/em> invokes a contemplative state, and St. Julien’s compositions become the catalyst for introspection, emotional examination, and resolution.\u003cem>—Juli Fraga\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=769359718/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Kevin Allen, \u003cem>Nothing Lasts Forever\u003c/em> (Grand Nationxl)\u003c/h2>\n\u003cp>\u003cem>Nothing Lasts Forever\u003c/em> tells a lot of different stories about Bay Area hip-hop in 2021. For starters, it represents the fully-formed rebirth of erstwhile hyphy rapper Erk Tha Jerk as Kevin Allen. Next, it shows Allen as a master orchestrator who thoughtfully positions a cadre of ascendant artists. Among them is Ian Kelly, who hops on the jazz-inflected “Radio Raheem.” Guapdad 4000, who made noise well outside the Bay with his album \u003cem>1176\u003c/em>, is on the masterful canvas of “Unwind.” Jane Handcock, who was prominently featured on both Dame D.O.L.L.A.’s underrated \u003cem>Different On Levels The Lord Allowed\u003c/em> and on Snoop Dogg’s star-studded \u003cem>The Algorithm\u003c/em>, elevates both “Childish” and “Oh, The Irony.”\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>But the through line here is Allen. He started working on his solo album last year, before realizing that there was a legitimate collective brewing in the studio. His group Grand Nationxl’s fantastic \u003cem>Twice on Sunday\u003c/em> was born instead. Now on \u003cem>Nothing Lasts Forever\u003c/em>, the crew is back to help prop up their leader, and Allen is a sage-like presence we don’t have enough of in Bay Area rap these days. “What’s the point of having tools if you lack the screws?” he raps on album opener “Franklin Saint,” one of the many grateful moments filled with poise and commitment to what he’s building in the present. Now the challenge is to maintain longevity with it all, and with Allen at the helm, all the elements are in place.\u003cem>—Adrian Spinelli\u003c/em>\u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cp>There was no return to normal in 2021. In a weird, in-between year, many of us were grateful to gather again in homes, concert halls and dive bars for some much-needed spiritual sustenance. Yet the pandemic has forced us to constantly calculate risk and make adjustments to how we move about the world, and the best music of the year helped us navigate this time of buffering.\u003c/p>\n\u003cp>When KQED Arts & Culture looked back on the year in Bay Area music, we saw that the most compelling albums helped us contemplate our relationships to ourselves and our communities. We saw lyricists and instrumentalists reaching new heights of their powers, in terms of both craft and concept. They asked questions instead of speaking in absolutes, and nudged us towards empathy, understanding, catharsis and even joy.\u003cem>—Nastia Voynovskaya\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/4QUyonrAyfrMvsQOn8xrBb?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Ian Kelly, \u003cem>Kells is D.E.A.D.\u003c/em> (Jamla Records)\u003c/h2>\n\u003cp>Ironically, sunning in the aura of your authentic self often requires a symbolic death. \u003cem>Kells is D.E.A.D.\u003c/em> is Oakland rapper Ian Kelly’s sophomore album and it shines. With a narrative blend of catchy hooks and metaphors for days, the project chronicles the passing of Kelly’s former rap moniker. Be sure to listen on repeat to catch the wordplay. He spits, “Too many questions with no question marks / You’s a mark if you can’t spit your heart inside of this art” on my personal favorite, “Make Room.” On the standout track “Soul of a Man,” he proclaims, “Life after death / So my time spent is a pit stop.”\u003c/p>\n\u003cp>With unexpected sample flips and features by Reuben Vincent, GQ and Heather Victory, \u003cem>Kells is D.E.A.D.\u003c/em> is a testament to rebirth. Not many local rappers stepped into 2021 with such audacity, but Kelly stays humble. He’s signed to Jamla Records (9th Wonder’s independent record label) and is part of rap group Grand Nationxl, so the future looks bright for this agile lyricist.\u003cem>—Maddy Clifford\u003c/em>\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=2034859009/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>hawak, \u003cem>nước\u003c/em> (Zegema Beach Records)\u003c/h2>\n\u003cp>\u003cem>nước\u003c/em> is a multifaceted Vietnamese word: It means “water” most commonly, but can sometimes mean “country” or “nation.” It’s a slippery meaning appropriate for the title for hawak’s debut album, a screamo tone-poem exploring the liminality of refugees, immigrants and their children. It channels the pain of living an unstable, contradictory identity—“You ask yourself / Mày là ai?” (Who are you?) singer Tomm Nguyen shouts at the climax of one track. But the album isn’t content to wallow in Asian American existential despair without charting a way out. All the navel-gazing exploration of identity finally leads outward to a renewed faith in community in the last track: “We’re here with you! / We’ll stay with you! / We’re still with you!”\u003cem>—Adesh Thapliyal\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/5e5PRCyX77IfDVxTQF0vUZ?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Miko Marks & the Resurrectors, \u003cem>Our Country\u003c/em> (Redtone Records)\u003c/h2>\n\u003cp>The Bay Area isn’t Nashville, but our country music artists possess a soulfulness and political consciousness that stand out in a culturally homogenous industry. In fact, country’s exclusionary gatekeepers almost cost Miko Marks her career in the 2000s. At the time, labels loved her sound but told her in euphemistic terms that she wasn’t a fit for a record deal, likely because of the color of her skin.\u003c/p>\n\u003cp>Undeterred, Miko Marks & the Resurrectors made a fierce comeback in 2021 with \u003cem>Our Country\u003c/em>, her first full-length release in 13 years. The foot-stomping, piano-driven opening track, “Ancestors,” grounds Marks in a courageous lineage as she prepares to speak truth to power. Her observations are clear-eyed as ever on “Good Night America,” an acoustic, slide-guitar eulogy for the American dream that indicts the nation’s hypocrisy. The folk ballad “Travel Light” burns slow like a smoldering campfire, and the gospel-steeped “Mercy” offers a prayer for strength. On \u003cem>Our Country\u003c/em>, Marks brings out tenderness and grief with the sheer emotion of her voice and lyrics, and gives us spiritual resolve to continue the fight for justice.\u003cem>—Nastia Voynovskaya\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3444209659/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Keshav Batish, \u003cem>Binaries in Cycle\u003c/em> (Woven Strands Productions)\u003c/h2>\n\u003cp>As the scion of a celebrated musical clan, Keshav Batish is making his own way in the family business. Son of Mumbai-born sitar and tabla virtuoso Ashwin Batish, whose parents were both renowned musicians in North Indian classical music and beyond, the Santa Cruz-raised drummer and composer makes a dazzling debut with \u003cem>Binaries in Cycle\u003c/em>. While focusing on Batish’s intricately constructed originals drawing on his jazz and Hindustani musical training, the album includes two ringers, Ornette Coleman’s bouncy, rarely played tune “Police People” and Thelonious Monk’s standard “We See.”\u003c/p>\n\u003cp>But it’s the pieces he designed for the quartet that consistently impress. The opening, nearly 13-minute title track is a quicksilver odyssey that feints, darts and spins around his crisp and supple cymbal work; “Gayatri” is stately and incantatory. Recorded August 2020 as part of the \u003cem>Mondays with Kuumbwa\u003c/em> virtual performance series, the album features pianist Lucas Hahn and bassist Aron Caceres, Batish’s musical collaborators since junior high, and Israeli-born alto saxophonist Shay Salhov, a more recent connection who’s a generation older than his bandmates. Heady and gutsy, pensive and joyous, Indian and American, Batish’s music embraces duality as a path to a highly personal sound that promises discoveries to come.\u003cem>—Andrew Gilbert\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/5jowai2DVaDn3cgxigARdy?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Destroy Boys, \u003cem>Open Mouth, Open Heart\u003c/em> (Hopeless Records)\u003c/h2>\n\u003cp>With October’s \u003cem>Open Mouth, Open Heart\u003c/em>, Destroy Boys offered up 13 tracks of cathartic, angst-combating, middle-finger-pointing post-punk. The trio’s third album didn’t just signal their graduation from teen maybes to young contenders, it ignited an already faithful fanbase into a downright fervent one. And for good reason. \u003cem>Open Mouth, Open Heart\u003c/em> fearlessly combines punk rock defiance with riot grrrl snottiness, and centers it all with empathetic lyrics and stirring melodies.\u003c/p>\n\u003cp>Each song offers an unfiltered, visceral glimpse into the real-life strains and struggles of frontwoman Alexia Roditis. “Drink” is about breaking addiction cycles. “Locker Room Bully” pushes back against social media toxicity. “For What” challenges police brutality. And halfway through the album is a 50-second spoken word interlude about living with anxiety. For the first time, the band also included two Spanish language songs—“Lo peor” and “Te llevo conmigo”—to honor Roditis’ Argentinian heritage.\u003c/p>\n\u003cp>On “Escape,” the band declares: “I don’t see anyone asking anyone of any other profession, except for artists, what their plan B is … You know, I could really do without hearing that question ever again.” After \u003cem>Open Mouth, Open Heart\u003c/em>, they shouldn’t have to.\u003cem>—Rae Alexandra\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/1IW9NLcYGgPBr2RRL0HML2?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>Stunnaman02, \u003cem>I Gotta Feel It\u003c/em> (EMPIRE)\u003c/h2>\n\u003cp>Years from now, when we look talk about “coming out of quarantine,” we’ll get to that part in the conversation where we discuss the songs of the era. That’s when someone will mention Stunnaman02’s “Big Steppin,” and chances are they’ll \u003ca href=\"https://www.sfweekly.com/music/the-rise-of-big-steppin-stunnaman02s-viral-dance/\" target=\"_blank\" rel=\"noopener noreferrer\">hit the dance\u003c/a> that accompanies it.\u003c/p>\n\u003cp>The track has been played in clubs and brunches, and \u003ca href=\"https://www.youtube.com/watch?v=i0-23jajj0w&ab_channel=Stunnaman02%26QuakeBeatz-Topic\" target=\"_blank\" rel=\"noopener noreferrer\">remixed for the 49ers\u003c/a>. The Warriors have even danced to it on the court. Beyond the motivational lyrics and uptempo beat, it’s the dance that has really carried the song. (For 170 consecutive days, Stunnaman02 posted videos of himself “Big Steppin’” everywhere from the East Bay Hills to Hawai’i.)\u003c/p>\n\u003cp>While many artists flood the market with album after album, Stunnaman02 dropped two projects this year. “Big Steppin’” was featured on the QuakeBeatz-produced album \u003cem>I Gotta Feel It\u003c/em>. Admittedly, the lead single tends to overshadow the rest of the track list, but songs like “Buzzin’” and “Chimmy Wit It” featuring Gunna Goes Global slap nonetheless. Yet it’s “Big Steppin’” that this album will be known for. And if we’re discussing music that came out of the Bay Area in 2021, it’s mandatory that this track is mentioned.\u003cem>—Pendarvis Harshaw\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3221812617/size=large/bgcol=ffffff/linkcol=0687f5/license_id=1640/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Bachelor, \u003cem>Doomin’ Sun\u003c/em> (Polyvinyl Record Co.)\u003c/h2>\n\u003cp>If only more of 2021 lived up to the experience of listening to this album. Both intimate and expansive, \u003ci>Doomin’ Sun\u003c/i> has a track for every mood. Full of pent-up energy? Sing along to “Stay in the Car.” Need four minutes of dreamy introspection? Skip over to “Aurora.” The story behind Bachelor (Bay Area native Melina Duterte of Jay Som and Palehound’s Ellen Kempner) and their first release is one of long-term musical admiration, culminating in a two-week recording spree in January 2020. Written before lockdown and released mid-pandemic, \u003ci>Doomin’ Sun\u003c/i> is anything but dated. Duterte and Kempner’s songs about ecological collapse, queer love and the endless scroll of online life alternately shimmer and yelp, their warn and easy harmonies providing evidence of a musical collaboration I didn’t realize I was desperate to hear.\u003cem>—Sarah Hotchkiss\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" src=\"https://open.spotify.com/embed/album/1aKVy5l48Zu3In3M0SbDEe?utm_source=generator\" width=\"100%\" height=\"380\" frameborder=\"0\" allowfullscreen allow=\"autoplay; clipboard-write; encrypted-media; fullscreen; picture-in-picture\" scrolling=\"yes\" class=\"iframe-class\">\u003c/iframe>\u003c/p>\n\u003ch2>LaRussell, \u003cem>Cook Together, Eat Together\u003c/em> (Good Compenny/Corite)\u003c/h2>\n\u003cp>Some rappers brag about success. On \u003cem>Cook Together, Eat Together\u003c/em>, \u003ca href=\"https://www.kqed.org/arts/13906706/the-year-larussell-called-his-shot\" target=\"_blank\" rel=\"noopener noreferrer\">LaRussell\u003c/a> discusses it, analyzes it, computes it. In a steady stream of one-liners containing more truth than comedy, the Vallejo rapper has his eyes open to the world, not surprised by his success so much as gratified at the results of putting in the work. “Look at how it panned out,” he raps on the E-40 flip “Sprinkle Me,” “They offer you a seat when you stand out / Got a handful without a handout.” (The boss himself drops in for an anointing guest verse.) As the album title suggests, LaRussell puts on for his town, not least with his \u003ca href=\"https://www.kqed.org/arts/13891732/from-vallejo-an-intimate-video-series-putting-on-for-the-bay\" target=\"_blank\" rel=\"noopener noreferrer\">Good Compenny video series\u003c/a>, which showcases young Bay Area talent. Like his peers, LaRussell is still hungry; across \u003cem>Cook Together\u003c/em>, his voice occasionally cracks in desperation. But it growls with determination, too. This is grown rap from a young star in the making.\u003cem>—Gabe Meline\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=3334000261/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Joel St. Julien, \u003cem>Empathy\u003c/em> (Land and Sea)\u003c/h2>\n\u003cp>At a time of national reckoning, Haitian-American composer and sound artist Joel St. Julien gives listeners the gift of compassion. On his 2021 release \u003cem>Empathy\u003c/em>, the San Francisco-based artist’s instrumental music takes listeners on a healing journey.\u003c/p>\n\u003cp>With its ambient sounds and lush synthesizers, St. Julien’s music pulls us into the present, much like meditation. On the first track, “Empathy I” the song’s sonic synths and bouncy tempos echo the rumblings of unresolved conflict. On track six, “Where I am,” the rich sounds and soothing tones convey catharsis.\u003c/p>\n\u003cp>Like therapy, \u003cem>Empathy\u003c/em> invokes a contemplative state, and St. Julien’s compositions become the catalyst for introspection, emotional examination, and resolution.\u003cem>—Juli Fraga\u003c/em>\u003c/p>\n\u003cp>\u003c!-- iframe plugin v.4.3 wordpress.org/plugins/iframe/ -->\u003cbr>\n\u003ciframe loading=\"lazy\" style=\"border: 0; width: 100%; height: 120px;\" src=\"https://bandcamp.com/EmbeddedPlayer/album=769359718/size=large/bgcol=ffffff/linkcol=0687f5/tracklist=false/artwork=small/transparent=true/\" width=\"100%\" height=\"500\" scrolling=\"yes\" class=\"iframe-class\" frameborder=\"0\">\u003c/iframe>\u003c/p>\n\u003ch2>Kevin Allen, \u003cem>Nothing Lasts Forever\u003c/em> (Grand Nationxl)\u003c/h2>\n\u003cp>\u003cem>Nothing Lasts Forever\u003c/em> tells a lot of different stories about Bay Area hip-hop in 2021. For starters, it represents the fully-formed rebirth of erstwhile hyphy rapper Erk Tha Jerk as Kevin Allen. Next, it shows Allen as a master orchestrator who thoughtfully positions a cadre of ascendant artists. Among them is Ian Kelly, who hops on the jazz-inflected “Radio Raheem.” Guapdad 4000, who made noise well outside the Bay with his album \u003cem>1176\u003c/em>, is on the masterful canvas of “Unwind.” Jane Handcock, who was prominently featured on both Dame D.O.L.L.A.’s underrated \u003cem>Different On Levels The Lord Allowed\u003c/em> and on Snoop Dogg’s star-studded \u003cem>The Algorithm\u003c/em>, elevates both “Childish” and “Oh, The Irony.”\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But the through line here is Allen. He started working on his solo album last year, before realizing that there was a legitimate collective brewing in the studio. His group Grand Nationxl’s fantastic \u003cem>Twice on Sunday\u003c/em> was born instead. Now on \u003cem>Nothing Lasts Forever\u003c/em>, the crew is back to help prop up their leader, and Allen is a sage-like presence we don’t have enough of in Bay Area rap these days. “What’s the point of having tools if you lack the screws?” he raps on album opener “Franklin Saint,” one of the many grateful moments filled with poise and commitment to what he’s building in the present. Now the challenge is to maintain longevity with it all, and with Allen at the helm, all the elements are in place.\u003cem>—Adrian Spinelli\u003c/em>\u003c/p>\n\n\u003c/div>\u003c/p>",
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"title": "The Year LaRussell Called His Shot",
"headTitle": "The Year LaRussell Called His Shot | KQED",
"content": "\u003cfigure id=\"attachment_13906893\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906893\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/LaRussell.MAIN_-800x1200.jpg\" alt=\"LaRussell poses looking off camera in a stoic expression, the photo is black and white.\" width=\"800\" height=\"1200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-scaled.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell. \u003ccite>(Joshua Lee Kennedy)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“V\u003c/span>ALLEJO! Stand the fuck up!,” read the first sentence of a Jan. 27 \u003ca href=\"https://twitter.com/larussellgc/status/1354585740760338439?s=21\" target=\"_blank\" rel=\"noopener noreferrer\">tweet\u003c/a> from Vallejo rapper LaRussell. “We bringing trophies home this year! I don’t always win but I always take the risk, they never cheer for you until it go over the fence,” he concluded, referencing his own lyrics.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>Attached was a video of LaRussell behind a microphone, gassing an instrumental, one of many videos he’s posted this year.\u003c/p>\n\u003cp>But this video was different. This was his Babe Ruth moment.\u003c/p>\n\u003cp>LaRussell metaphorically stood at home plate, calling his shot as he pointed toward the center-field fence. And then he proceeded to knock the cover off the ball. Again and again, all throughout 2021.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>LaRussell went on to drop three albums this year, and built a heck of a fanbase along the way. In January, he had about 4,000 followers on Instagram. He’s sitting at nearly 75,000 as of this article. One of his most noted songs, “\u003ca href=\"https://www.youtube.com/watch?v=zk8L-CoNk2k\" target=\"_blank\" rel=\"noopener noreferrer\">Do That Lil Dance You Be Doing\u003c/a>,” has accumulated nearly 30,000 views since it dropped last December. He and the \u003ca href=\"https://www.youtube.com/c/GoodCompenny\" target=\"_blank\" rel=\"noopener noreferrer\">Good Compenny\u003c/a> team have posted over 200 videos of LaRussell and other Northern California artists performing in their studio over the past year, and they’ve been widely shared; one video \u003ca href=\"https://www.youtube.com/watch?v=umsClQ6jeAU\" target=\"_blank\" rel=\"noopener noreferrer\">featuring Shanté singing Etta James’ “I’d Rather Go Blind”\u003c/a> was reposted by Snoop Dogg back in March.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=umsClQ6jeAU\u003c/p>\n\u003cp>Something major has happened just about every month of 2021 for LaRussell and Co.\u003c/p>\n\u003cp>In July, LaRussell had a meeting and took photos with music mogul \u003ca href=\"https://twitter.com/LaRussellGC/status/1420181940393504771?s=20\">L.A. Reid\u003c/a>. In August, \u003ca href=\"https://twitter.com/LaRussellGC/status/1429139523695349761?s=20\">KMEL\u003c/a>, the cornerstone hip-hop station in Northern California, played LaRussell’s tracks “\u003ca href=\"https://www.youtube.com/watch?v=2VIsKi7AcBM\" target=\"_blank\" rel=\"noopener noreferrer\">Who’s Counting\u003c/a>,” and later followed up with “\u003ca href=\"https://www.youtube.com/watch?v=RQebKQ2LHJ4\" target=\"_blank\" rel=\"noopener noreferrer\">Talk Bout It\u003c/a>.” The next month, LaRussell was in New York, \u003ca href=\"https://www.youtube.com/watch?v=ohbFe8JsAh0\">spittin’ bars on one of the top hip-hop shows in the world, The Breakfast Club\u003c/a>. In October, he appeared alongside P-Lo and E-40, representing three generations of Bay Area hip-hop, on the song “\u003ca href=\"https://www.youtube.com/watch?v=KTjZ2FRWLdY\">Again\u003c/a>.”\u003c/p>\n\u003cp>In November, \u003ca href=\"https://twitter.com/LaRussellGC/status/1457065271798157324?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">Too $hort\u003c/a> pulled up to LaRussell’s crib and took photos with his family. Shortly after, LaRussell rocked the stage at a show with the godfather of independent rap music.\u003c/p>\n\u003cp>And in late November, LaRussell announced that \u003ca href=\"https://twitter.com/LaRussellGC/status/1463579177609691138?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">he’s selling shares of his catalog\u003c/a> to fans who want to build wealth as he ascends in notoriety. Meaning that people can buy an opportunity to receive royalties from his songs, earning passive income as his music is streamed.\u003c/p>\n\u003cp>It’s an unheard of move for a budding artist. But as he often says, \u003ci>it’s different\u003c/i>.\u003c/p>\n\u003cfigure id=\"attachment_13906728\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906728\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-800x800.jpg\" alt=\"LaRussell (far right) stands with his family and Too $hort as they pose for a photo in front of the Good Compenny logo. \" width=\"800\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell (far right) stands with his family and Too $hort as they pose for a photo in front of the Good Compenny logo. \u003ccite>(LaRussell)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">W\u003c/span>hile all this momentum was still building, \u003ca href=\"https://www.kqed.org/arts/13891732/from-vallejo-an-intimate-video-series-putting-on-for-the-bay\" target=\"_blank\" rel=\"noopener noreferrer\">I wrote a column\u003c/a> about LaRussell and the Good Compenny team, highlighting his talent and the team’s unique approach to putting on others while growing themselves.\u003c/p>\n\u003cp>The article was published a day before he hit send on that tweet. Little did I know I was capturing the North Vallejo Bambino predicting the home run—or rather, the run from home he’d have this year.\u003c/p>\n\u003cp>But despite what seems like a meteoric rise, earlier this year LaRussell posted\u003ca href=\"https://www.youtube.com/watch?v=Pd75Gmo_4PM\" target=\"_blank\" rel=\"noopener noreferrer\"> a video\u003c/a> of him rapping from 10 years ago, back when he was known as Tota Shakur—evidence that his success didn’t come overnight.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=Pd75Gmo_4PM\u003c/p>\n\u003cp>Listen to the lyrics in his most recent music, and you’ll catch on to some of his common sayings, like “the flow is water” and “hopped in my bag,” along with one of the more notable laughs this side of Jadakiss.\u003c/p>\n\u003cp>But it’s the lines where he talks about his career being organic, getting it out the mud, building it from the ground up and clearly stating that his mom, dad and other family members and friends have supported his climb—that’s what stands out to me.\u003c/p>\n\u003cp>Seeing this support system in person was one of the highlights of watching LaRussell’s ascension this year.\u003c/p>\n\u003cp>In October, he hosted an event with a sliding-scale ticket price at Izzy’s Event Center on Georgia Street in Vallejo. I stood stage left watching LaRussell rap his ass off with one mic and some instrumentals, not rapping over his own vocals like so many rappers do. At one point I checked my watch and confirmed that he had been spitting for over an hour straight. Plus he was cracking jokes, dancing, doing call-and-response, and taking requests from people in the crowd who know his catalog by song name and project title.\u003c/p>\n\u003cfigure id=\"attachment_13906730\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906730\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/LaRussell-800x429.jpg\" alt=\"LaRussell performing in Vallejo, in front of a crowd of people who are holding their phones with the lights on, creating a cool illusions in the smokey room. \" width=\"800\" height=\"429\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-800x429.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-1020x547.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-160x86.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-768x412.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell performing at Izzy’s Event Center in Vallejo. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ceiling was low and it was hot as a firefighter’s armpits in that joint, but he was rocking. Body odor and the scent of the smoke machine were overpowered by the smell of the platter of food on the table behind me. (The catering had come compliments of his dad, standing not too far from the food.)\u003c/p>\n\u003cp>On the other side of the stage, a couple of women bounced to the music with LaRussell’s mom. One in particular gigged a lil harder when LaRussell rapped, “go auntie, go auntie, go.” She got on stage, and sure enough, it was his actual auntie. [aside postID='arts_13920004']\u003c/p>\n\u003cp>But it wasn’t just family in the building feeling themselves like yee—there were fans, longtime friends and more. \u003ca href=\"https://twitter.com/itsTOPE\" target=\"_blank\" rel=\"noopener noreferrer\">Tope\u003c/a>, the producer behind one of LaRussell’s 2021 albums, \u003cem>Cook Together, Eat Together\u003c/em>, came from Oregon for the show.\u003c/p>\n\u003cp>Two other artists who had big years were there, too. East Oakland’s \u003ca href=\"https://www.instagram.com/firstnameian/\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Kelly\u003c/a>, who dropped \u003ci>K.E.L.L.S. Is Dead\u003c/i> in January, was in the back. Not too far from him stood \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a>, who dropped the album \u003ci>I Gotta Feel It\u003c/i> a few days into 2021. That project features the smash hit “Big Steppin’,” a song that’s \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\" target=\"_blank\" rel=\"noopener noreferrer\">taken over the Bay Area this year\u003c/a>.\u003c/p>\n\u003cp>Between numerous guest appearances on other projects and dropping multiple videos, Ian Kelly found time to \u003ca href=\"https://www.youtube.com/watch?v=Ew72hosrGcc\" target=\"_blank\" rel=\"noopener noreferrer\">record a cold set of bars\u003c/a> with the Good Compenny crew earlier this year.\u003c/p>\n\u003cp>And with over 170 consecutive days of the #BigSteppinChallenge, filmed with folks from here to Hawaii, Stunnaman02 and LaRussell found time to take a bike ride and record \u003ca href=\"https://twitter.com/LaRussellGC/status/1428161363138863114?s=20\">some music\u003c/a> as well.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=6-27_FP-pLU\u003c/p>\n\u003cp>From the food LaRussell’s pop cooked to the way artists and community were cooking together, I saw what was going on. There’s a culture of mutual support naturally brewing here.\u003c/p>\n\u003cp>“You can’t tell who I don’t know at my shows,” LaRussell tells me during a phone call earlier this month. “I’m hugging everybody and chopping it up with everybody, you feel me?” He says even folks who are new to the fold get a taste of that love. “I feel like a lot of my fans ain’t fans,” LaRussell tells me. “It’s very internal, especially how I navigate and run my career. I’m so accessible.”\u003c/p>\n\u003cp>But the success is putting him and his family in circles that most people never access. He tells me about his mom meeting Too $hort and his pops meeting L.A. Reid, as well as taking the crew and family along with him on his trip to New York for the Breakfast Club appearance. “It’s becoming our new norm,” he says. “The norm that you never expected to happen.”\u003c/p>\n\u003cp>The key to not getting overwhelmed by this success, he says, is “fucking with the energy and moving accordingly.” LaRussell says that when things first started taking off, he was overwhelmed, jumping at everything. Now he’s taking time and running his own plays. And his latest play is a rare one.\u003c/p>\n\u003cfigure id=\"attachment_13906733\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906733\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/DSC01906-800x535.jpg\" alt=\"LaRussell performing at The New Parish in Oakland. \" width=\"800\" height=\"535\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-1536x1027.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906.jpg 1616w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell performing at The New Parish in Oakland. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He’s selling shares of his catalog to people to help them build wealth as he grows as an artist. “When I make a song, there’s a 100% revenue being made,” says LaRussell, an independent artist. “I’m like fuck it, I don’t even need to make \u003ci>this\u003c/i>\u003cem> much\u003c/em>. So, let me give some to the (people) who support my music and stream it.”\u003c/p>\n\u003cp>He breaks it down like this: Imagine if you would’ve invested in Jay-Z’s music in the ’90s, and now he’s Shawn Carter. Boom, you win at life.\u003c/p>\n\u003cp>And then LaRussell introduces me to the idea of “one billion stream songs,” tracks of his like “Do That Lil Dance You Be Doing’,” that could very likely one day see a million, or even a billion streams. “Just 1% of that song can change your life,” says LaRussell.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=zk8L-CoNk2k\u003c/p>\n\u003cp>He’s selling shares for $250-$1,000. He’s adamant about it being for fans, saying that he’s been contacted by investment firms and he’s given then a firm “no.”\u003c/p>\n\u003cp>He’s had to deal with some naysayers, but that comes with being innovative. And the system isn’t new. He says he’s been dividing dividends with his own team and they’ve had no issues. “It’s only an issue when (potential investors) come in with malicious intent,” says LaRussell, noting that he personally sources the offers.\u003c/p>\n\u003cp>“I talk to these people. I’m telling them what this is. This isn’t a get-rich-quick investment. Don’t give me no money if you don’t love my music and want to support me,” LaRussell tells me. “This is about building community wealth. In the span of my career, I’m probably going to change the lives of thousands of people, you know?”\u003c/p>\n\u003cp>There he is, standing at home plate, pointing even further into the distance and calling his shot once again.\u003c/p>\n\u003cp>https://www.youtube.com/watch?v=ohbFe8JsAh0\u003c/p>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">L\u003c/span>aRussell tells me that the highlight of his 2021 campaign was easily the Breakfast Club appearance. It’s not just that he got to speak his piece on a major platform, but the fact that when he picked up his daughter from school a short while later, one of the kids recognized him from that appearance.\u003c/p>\n\u003cp>“You’re not really in the game until you do certain things,” LaRussell tells me, gearing up for another sports metaphor. “You’re not great in the league until you win a ring or get MVP. And Breakfast Club, for a nigga like me, from Vallejo, that was like my ring.”\u003c/p>\n\u003cp>Knowing that in a few weeks, the calendar will flip and it’ll be a new season, I ask the Croc-sporting lyricist: what’s next?\u003c/p>\n\u003cp>He answers with a question.\u003c/p>\n\u003cp>“What are all the things people accomplish in a year? How about a career? How many albums? Award shows? Platforms?” he asks, semi-rhetorically. His initial goal was to do all that within the next year. He thought about it, and now wants to do it in three months.\u003c/p>\n\u003cp>“I know, it’s one of those things that’s not really obtainable,” LaRussell says in a rare grounded tone. “But it’s like, when you shoot for that type of goal, you can only end up better.”\u003c/p>\n\u003cp>In other words: the 2022 season starts soon.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-12904247\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg\" alt=\"\" width=\"400\" height=\"39\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39.jpg 400w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-160x16.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-240x23.jpg 240w, https://cdn.kqed.org/wp-content/uploads/sites/2/2017/03/Q.Logo_.Break_-400x39-375x37.jpg 375w\" sizes=\"(max-width: 400px) 100vw, 400px\">\u003c/p>\n\n",
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"excerpt": "The Vallejo rapper's Babe Ruth moment came in January—and it's been home run after home run ever since.",
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"description": "The Vallejo rapper's Babe Ruth moment came in January—and it's been home run after home run ever since.",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003cfigure id=\"attachment_13906893\" class=\"wp-caption aligncenter\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906893\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/LaRussell.MAIN_-800x1200.jpg\" alt=\"LaRussell poses looking off camera in a stoic expression, the photo is black and white.\" width=\"800\" height=\"1200\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-800x1200.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1020x1530.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-160x240.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-768x1152.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1024x1536.jpg 1024w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-1365x2048.jpg 1365w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.MAIN_-scaled.jpg 1707w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell. \u003ccite>(Joshua Lee Kennedy)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">“V\u003c/span>ALLEJO! Stand the fuck up!,” read the first sentence of a Jan. 27 \u003ca href=\"https://twitter.com/larussellgc/status/1354585740760338439?s=21\" target=\"_blank\" rel=\"noopener noreferrer\">tweet\u003c/a> from Vallejo rapper LaRussell. “We bringing trophies home this year! I don’t always win but I always take the risk, they never cheer for you until it go over the fence,” he concluded, referencing his own lyrics.\u003c/p>\n\u003cp>\u003cimg loading=\"lazy\" decoding=\"async\" class=\"alignright size-thumbnail wp-image-13833985\" src=\"https://ww2.kqed.org/arts/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg\" alt=\"\" width=\"160\" height=\"184\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_-160x184.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2018/05/OGPenn.Cap_.jpg 180w\" sizes=\"(max-width: 160px) 100vw, 160px\">\u003c/p>\n\u003cp>Attached was a video of LaRussell behind a microphone, gassing an instrumental, one of many videos he’s posted this year.\u003c/p>\n\u003cp>But this video was different. This was his Babe Ruth moment.\u003c/p>\n\u003cp>LaRussell metaphorically stood at home plate, calling his shot as he pointed toward the center-field fence. And then he proceeded to knock the cover off the ball. Again and again, all throughout 2021.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>LaRussell went on to drop three albums this year, and built a heck of a fanbase along the way. In January, he had about 4,000 followers on Instagram. He’s sitting at nearly 75,000 as of this article. One of his most noted songs, “\u003ca href=\"https://www.youtube.com/watch?v=zk8L-CoNk2k\" target=\"_blank\" rel=\"noopener noreferrer\">Do That Lil Dance You Be Doing\u003c/a>,” has accumulated nearly 30,000 views since it dropped last December. He and the \u003ca href=\"https://www.youtube.com/c/GoodCompenny\" target=\"_blank\" rel=\"noopener noreferrer\">Good Compenny\u003c/a> team have posted over 200 videos of LaRussell and other Northern California artists performing in their studio over the past year, and they’ve been widely shared; one video \u003ca href=\"https://www.youtube.com/watch?v=umsClQ6jeAU\" target=\"_blank\" rel=\"noopener noreferrer\">featuring Shanté singing Etta James’ “I’d Rather Go Blind”\u003c/a> was reposted by Snoop Dogg back in March.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/umsClQ6jeAU'\n title='//www.youtube.com/embed/umsClQ6jeAU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Something major has happened just about every month of 2021 for LaRussell and Co.\u003c/p>\n\u003cp>In July, LaRussell had a meeting and took photos with music mogul \u003ca href=\"https://twitter.com/LaRussellGC/status/1420181940393504771?s=20\">L.A. Reid\u003c/a>. In August, \u003ca href=\"https://twitter.com/LaRussellGC/status/1429139523695349761?s=20\">KMEL\u003c/a>, the cornerstone hip-hop station in Northern California, played LaRussell’s tracks “\u003ca href=\"https://www.youtube.com/watch?v=2VIsKi7AcBM\" target=\"_blank\" rel=\"noopener noreferrer\">Who’s Counting\u003c/a>,” and later followed up with “\u003ca href=\"https://www.youtube.com/watch?v=RQebKQ2LHJ4\" target=\"_blank\" rel=\"noopener noreferrer\">Talk Bout It\u003c/a>.” The next month, LaRussell was in New York, \u003ca href=\"https://www.youtube.com/watch?v=ohbFe8JsAh0\">spittin’ bars on one of the top hip-hop shows in the world, The Breakfast Club\u003c/a>. In October, he appeared alongside P-Lo and E-40, representing three generations of Bay Area hip-hop, on the song “\u003ca href=\"https://www.youtube.com/watch?v=KTjZ2FRWLdY\">Again\u003c/a>.”\u003c/p>\n\u003cp>In November, \u003ca href=\"https://twitter.com/LaRussellGC/status/1457065271798157324?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">Too $hort\u003c/a> pulled up to LaRussell’s crib and took photos with his family. Shortly after, LaRussell rocked the stage at a show with the godfather of independent rap music.\u003c/p>\n\u003cp>And in late November, LaRussell announced that \u003ca href=\"https://twitter.com/LaRussellGC/status/1463579177609691138?s=20\" target=\"_blank\" rel=\"noopener noreferrer\">he’s selling shares of his catalog\u003c/a> to fans who want to build wealth as he ascends in notoriety. Meaning that people can buy an opportunity to receive royalties from his songs, earning passive income as his music is streamed.\u003c/p>\n\u003cp>It’s an unheard of move for a budding artist. But as he often says, \u003ci>it’s different\u003c/i>.\u003c/p>\n\u003cfigure id=\"attachment_13906728\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906728\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-800x800.jpg\" alt=\"LaRussell (far right) stands with his family and Too $hort as they pose for a photo in front of the Good Compenny logo. \" width=\"800\" height=\"800\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-800x800.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-1020x1020.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-160x160.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB-768x768.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/FDnb7SpXEAUGDTB.jpg 1500w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell (far right) stands with his family and Too $hort as they pose for a photo in front of the Good Compenny logo. \u003ccite>(LaRussell)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">W\u003c/span>hile all this momentum was still building, \u003ca href=\"https://www.kqed.org/arts/13891732/from-vallejo-an-intimate-video-series-putting-on-for-the-bay\" target=\"_blank\" rel=\"noopener noreferrer\">I wrote a column\u003c/a> about LaRussell and the Good Compenny team, highlighting his talent and the team’s unique approach to putting on others while growing themselves.\u003c/p>\n\u003cp>The article was published a day before he hit send on that tweet. Little did I know I was capturing the North Vallejo Bambino predicting the home run—or rather, the run from home he’d have this year.\u003c/p>\n\u003cp>But despite what seems like a meteoric rise, earlier this year LaRussell posted\u003ca href=\"https://www.youtube.com/watch?v=Pd75Gmo_4PM\" target=\"_blank\" rel=\"noopener noreferrer\"> a video\u003c/a> of him rapping from 10 years ago, back when he was known as Tota Shakur—evidence that his success didn’t come overnight.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/Pd75Gmo_4PM'\n title='//www.youtube.com/embed/Pd75Gmo_4PM'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>Listen to the lyrics in his most recent music, and you’ll catch on to some of his common sayings, like “the flow is water” and “hopped in my bag,” along with one of the more notable laughs this side of Jadakiss.\u003c/p>\n\u003cp>But it’s the lines where he talks about his career being organic, getting it out the mud, building it from the ground up and clearly stating that his mom, dad and other family members and friends have supported his climb—that’s what stands out to me.\u003c/p>\n\u003cp>Seeing this support system in person was one of the highlights of watching LaRussell’s ascension this year.\u003c/p>\n\u003cp>In October, he hosted an event with a sliding-scale ticket price at Izzy’s Event Center on Georgia Street in Vallejo. I stood stage left watching LaRussell rap his ass off with one mic and some instrumentals, not rapping over his own vocals like so many rappers do. At one point I checked my watch and confirmed that he had been spitting for over an hour straight. Plus he was cracking jokes, dancing, doing call-and-response, and taking requests from people in the crowd who know his catalog by song name and project title.\u003c/p>\n\u003cfigure id=\"attachment_13906730\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906730\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/LaRussell-800x429.jpg\" alt=\"LaRussell performing in Vallejo, in front of a crowd of people who are holding their phones with the lights on, creating a cool illusions in the smokey room. \" width=\"800\" height=\"429\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-800x429.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-1020x547.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-160x86.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell-768x412.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/LaRussell.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell performing at Izzy’s Event Center in Vallejo. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>The ceiling was low and it was hot as a firefighter’s armpits in that joint, but he was rocking. Body odor and the scent of the smoke machine were overpowered by the smell of the platter of food on the table behind me. (The catering had come compliments of his dad, standing not too far from the food.)\u003c/p>\n\u003cp>On the other side of the stage, a couple of women bounced to the music with LaRussell’s mom. One in particular gigged a lil harder when LaRussell rapped, “go auntie, go auntie, go.” She got on stage, and sure enough, it was his actual auntie. \u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>But it wasn’t just family in the building feeling themselves like yee—there were fans, longtime friends and more. \u003ca href=\"https://twitter.com/itsTOPE\" target=\"_blank\" rel=\"noopener noreferrer\">Tope\u003c/a>, the producer behind one of LaRussell’s 2021 albums, \u003cem>Cook Together, Eat Together\u003c/em>, came from Oregon for the show.\u003c/p>\n\u003cp>Two other artists who had big years were there, too. East Oakland’s \u003ca href=\"https://www.instagram.com/firstnameian/\" target=\"_blank\" rel=\"noopener noreferrer\">Ian Kelly\u003c/a>, who dropped \u003ci>K.E.L.L.S. Is Dead\u003c/i> in January, was in the back. Not too far from him stood \u003ca href=\"https://www.instagram.com/stunnaman02/\" target=\"_blank\" rel=\"noopener noreferrer\">Stunnaman02\u003c/a>, who dropped the album \u003ci>I Gotta Feel It\u003c/i> a few days into 2021. That project features the smash hit “Big Steppin’,” a song that’s \u003ca href=\"https://www.kqed.org/arts/13900085/stunnaman02-and-the-big-steppin-energy-in-the-room\" target=\"_blank\" rel=\"noopener noreferrer\">taken over the Bay Area this year\u003c/a>.\u003c/p>\n\u003cp>Between numerous guest appearances on other projects and dropping multiple videos, Ian Kelly found time to \u003ca href=\"https://www.youtube.com/watch?v=Ew72hosrGcc\" target=\"_blank\" rel=\"noopener noreferrer\">record a cold set of bars\u003c/a> with the Good Compenny crew earlier this year.\u003c/p>\n\u003cp>And with over 170 consecutive days of the #BigSteppinChallenge, filmed with folks from here to Hawaii, Stunnaman02 and LaRussell found time to take a bike ride and record \u003ca href=\"https://twitter.com/LaRussellGC/status/1428161363138863114?s=20\">some music\u003c/a> as well.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/6-27_FP-pLU'\n title='//www.youtube.com/embed/6-27_FP-pLU'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>From the food LaRussell’s pop cooked to the way artists and community were cooking together, I saw what was going on. There’s a culture of mutual support naturally brewing here.\u003c/p>\n\u003cp>“You can’t tell who I don’t know at my shows,” LaRussell tells me during a phone call earlier this month. “I’m hugging everybody and chopping it up with everybody, you feel me?” He says even folks who are new to the fold get a taste of that love. “I feel like a lot of my fans ain’t fans,” LaRussell tells me. “It’s very internal, especially how I navigate and run my career. I’m so accessible.”\u003c/p>\n\u003cp>But the success is putting him and his family in circles that most people never access. He tells me about his mom meeting Too $hort and his pops meeting L.A. Reid, as well as taking the crew and family along with him on his trip to New York for the Breakfast Club appearance. “It’s becoming our new norm,” he says. “The norm that you never expected to happen.”\u003c/p>\n\u003cp>The key to not getting overwhelmed by this success, he says, is “fucking with the energy and moving accordingly.” LaRussell says that when things first started taking off, he was overwhelmed, jumping at everything. Now he’s taking time and running his own plays. And his latest play is a rare one.\u003c/p>\n\u003cfigure id=\"attachment_13906733\" class=\"wp-caption alignnone\" style=\"max-width: 800px\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-13906733\" src=\"https://ww2.kqed.org/app/uploads/sites/2/2021/12/DSC01906-800x535.jpg\" alt=\"LaRussell performing at The New Parish in Oakland. \" width=\"800\" height=\"535\" srcset=\"https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-800x535.jpg 800w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-1020x682.jpg 1020w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-160x107.jpg 160w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-768x513.jpg 768w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906-1536x1027.jpg 1536w, https://cdn.kqed.org/wp-content/uploads/sites/2/2021/12/DSC01906.jpg 1616w\" sizes=\"(max-width: 800px) 100vw, 800px\">\u003cfigcaption class=\"wp-caption-text\">LaRussell performing at The New Parish in Oakland. \u003ccite>(Pendarvis Harshaw)\u003c/cite>\u003c/figcaption>\u003c/figure>\n\u003cp>He’s selling shares of his catalog to people to help them build wealth as he grows as an artist. “When I make a song, there’s a 100% revenue being made,” says LaRussell, an independent artist. “I’m like fuck it, I don’t even need to make \u003ci>this\u003c/i>\u003cem> much\u003c/em>. So, let me give some to the (people) who support my music and stream it.”\u003c/p>\n\u003cp>He breaks it down like this: Imagine if you would’ve invested in Jay-Z’s music in the ’90s, and now he’s Shawn Carter. Boom, you win at life.\u003c/p>\n\u003cp>And then LaRussell introduces me to the idea of “one billion stream songs,” tracks of his like “Do That Lil Dance You Be Doing’,” that could very likely one day see a million, or even a billion streams. “Just 1% of that song can change your life,” says LaRussell.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/zk8L-CoNk2k'\n title='//www.youtube.com/embed/zk8L-CoNk2k'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>He’s selling shares for $250-$1,000. He’s adamant about it being for fans, saying that he’s been contacted by investment firms and he’s given then a firm “no.”\u003c/p>\n\u003cp>He’s had to deal with some naysayers, but that comes with being innovative. And the system isn’t new. He says he’s been dividing dividends with his own team and they’ve had no issues. “It’s only an issue when (potential investors) come in with malicious intent,” says LaRussell, noting that he personally sources the offers.\u003c/p>\n\u003cp>“I talk to these people. I’m telling them what this is. This isn’t a get-rich-quick investment. Don’t give me no money if you don’t love my music and want to support me,” LaRussell tells me. “This is about building community wealth. In the span of my career, I’m probably going to change the lives of thousands of people, you know?”\u003c/p>\n\u003cp>There he is, standing at home plate, pointing even further into the distance and calling his shot once again.\u003c/p>\u003c/p>\u003cp>\u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutube'>\n \u003cspan class='utils-parseShortcode-shortcodes-__youtubeShortcode__embedYoutubeInside'>\n \u003ciframe\n loading='lazy'\n class='utils-parseShortcode-shortcodes-__youtubeShortcode__youtubePlayer'\n type='text/html'\n src='//www.youtube.com/embed/ohbFe8JsAh0'\n title='//www.youtube.com/embed/ohbFe8JsAh0'\n allowfullscreen='true'\n style='border:0;'>\u003c/iframe>\n \u003c/span>\n \u003c/span>\u003c/p>\u003cp>\u003cp>\u003cspan style=\"font-size: 4.6875em;float: left;line-height: 0.733em;padding: 0.05em 0.1em 0 0;font-family: times, serif, georgia\">L\u003c/span>aRussell tells me that the highlight of his 2021 campaign was easily the Breakfast Club appearance. It’s not just that he got to speak his piece on a major platform, but the fact that when he picked up his daughter from school a short while later, one of the kids recognized him from that appearance.\u003c/p>\n\u003cp>“You’re not really in the game until you do certain things,” LaRussell tells me, gearing up for another sports metaphor. “You’re not great in the league until you win a ring or get MVP. And Breakfast Club, for a nigga like me, from Vallejo, that was like my ring.”\u003c/p>\n\u003cp>Knowing that in a few weeks, the calendar will flip and it’ll be a new season, I ask the Croc-sporting lyricist: what’s next?\u003c/p>\n\u003cp>He answers with a question.\u003c/p>\n\u003cp>“What are all the things people accomplish in a year? How about a career? How many albums? Award shows? Platforms?” he asks, semi-rhetorically. His initial goal was to do all that within the next year. He thought about it, and now wants to do it in three months.\u003c/p>\n\u003cp>“I know, it’s one of those things that’s not really obtainable,” LaRussell says in a rare grounded tone. “But it’s like, when you shoot for that type of goal, you can only end up better.”\u003c/p>\n\u003cp>In other words: the 2022 season starts soon.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"radiolab": {
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"info": "A two-time Peabody Award-winner, Radiolab is an investigation told through sounds and stories, and centered around one big idea. In the Radiolab world, information sounds like music and science and culture collide. Hosted by Jad Abumrad and Robert Krulwich, the show is designed for listeners who demand skepticism, but appreciate wonder. WNYC Studios is the producer of other leading podcasts including Freakonomics Radio, Death, Sex & Money, On the Media and many more.",
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"info": "Created by The Center for Investigative Reporting and PRX, Reveal is public radios first one-hour weekly radio show and podcast dedicated to investigative reporting. Credible, fact based and without a partisan agenda, Reveal combines the power and artistry of driveway moment storytelling with data-rich reporting on critically important issues. The result is stories that inform and inspire, arming our listeners with information to right injustices, hold the powerful accountable and improve lives.Reveal is hosted by Al Letson and showcases the award-winning work of CIR and newsrooms large and small across the nation. In a radio and podcast market crowded with choices, Reveal focuses on important and often surprising stories that illuminate the world for our listeners.",
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},
"selected-shorts": {
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"title": "Selected Shorts",
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