The Midnight Diners is a regular collaboration between KQED food editor Luke Tsai and graphic novelist Thien Pham. Follow them each week as they explore the hot pot restaurants, taco carts and 24-hour casino buffets that make up the Bay Area’s after-hours dining scene.
At 11 o’clock on a recent Friday night, the busiest restaurant in Union Square wasn’t a pizza joint or all-night diner, but instead a tiny ramen shop specializing in a relatively undersung, niche soup style. That about sums up San Francisco food culture in a nutshell.
The noodle shop in question is Hinodeya Ramen, which first brought its vaunted dashi ramen to San Francisco from Japan’s Saitama prefecture in 2016. Its owners made the bold move of opening a new late-night Union Square outpost in 2022 — in the thick of the pandemic, when the vibes downtown were perhaps at their lowest point. It’s one of just a small handful of restaurants in the neighborhood that are open past midnight. In fact, on weekends you can still get a bowl of steaming-hot ramen as late as 3:30 a.m.
Of course thousands of words have been written about downtown San Francisco’s retail apocalypse and the slow-simmering demise of Union Square. But at least within the tight, noisy confines of this pint-sized ramen restaurant, you would never guess any of that. During the entirety of our visit, the dining room was filled to capacity — more than 30 ramen eaters crammed practically shoulder to shoulder — with what looked to be an equal mix of SF locals and tourists. At the table next to us: a smiley college-age Latino couple on a date. A few tables down: a big, multi-generational Asian American family, including an 80-plus-year-old grandma with her face mask pulled down for ease of slurping.
Our server told us they get one big rush of customers from around 10 p.m. to midnight, and then another at 2 a.m., when the bars let out. Everyone seemed to be having a good time.