Nenna Joiner, founder and operator of Feelmore Adult Gallery in Oakland, is a serial entrepreneur.
Originally an adult filmmaker, Nenna needed a place to feature their work. So they started the adult store, where their films are shown and sold, along with other videos, art and, of course, sex toys. (Nenna uses "they/them" pronouns.)
Since opening the store in 2011, Nenna’s been involved in local social events and politics, speaking at City Hall and riding on floats at parades. A fixture in the Oakland scene, Nenna never strays too far from their entrepreneurial roots. Their latest project is an adult toy they recently created.
"I actually created it in one day," Nenna told me during a recent conversation. "On the front of the box it's the vibrator, and our logo, and our branding. And on the side it says: believe in yourself."
"I mean, I don't know anybody out there who's putting affirmations on vibrators, but I say it to really drive it home for myself—that is, really to believe in yourself, like it's not about the sex toy," they added, laughing. "It's about the care and attention that goes into creating something."