Arumi performs at Hiero Day in West Oakland, Sept. 4, 2017. Courtesy Arumi
Arumi performs at Hiero Day in West Oakland, Sept. 4, 2017. (Courtesy Arumi)

For Arumi, A Feeling More Important Than Sound

For Arumi, A Feeling More Important Than Sound

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Amidst the corrugated, graffiti-lined walls surrounding Oakland’s annual Hiero Day festival early Monday afternoon, San Francisco producer Arumi took the stage as a welcome respite to the day's more hectic activity. Wearing a white long-sleeve shirt, with her bleached-blonde ends catching the occasional summer breeze, Arumi stood calm and collected as she opened her set with a mashup of Post Malone’s “Congratulations” — a momentary oasis of cool electronic sounds in the sweltering heat.

Although the DJ and producer from Los Angeles first learned how to mix in ninth grade, Arumi began seriously releasing music after she graduated from San Francisco State only a year and a half ago. Her characteristically ambient mixing style — an amalgamation of house, hip-hop, and funky synths — has since drawn the attention of many in the local art scene.

This year, in addition to Hiero Day, Arumi performed at the Women In Music Bay Area festival, showcased at 1015 Folsom, and produced the track “Come With Me” for emerging Oakland rapper Siri. She's also appeared in a number of collaborations with Oakland art collective Le Vanguard, as well as with Vanessa Nguyen, one of its founding members.

Arumi performs at Hiero Day in West Oakland, Sept. 4, 2017.
Arumi performs at Hiero Day in West Oakland, Sept. 4, 2017. (Courtesy Arumi)

“Everyone in the Bay Area has been super supportive. It's been a really good experience because there's such a tight music and art community,” she explains. “I've never felt competition, even with females. I feel like if I started in L.A., it'd be completely different, so I’m very thankful that I’m in the Bay right now, doing everything I’m doing.”

And as a female musician in a male-dominated industry, Arumi draws a great deal of inspiration from others in the same milieu. Los Angeles record label and music collective Soulection, for instance, is one of the producer’s primary influences for its unique sound and women-heavy roster of DJs. Citing artists like Tokimonsta, Peggy Guo, Mija, and Black Madonna as inspirations alludes to the significant effect that female DJs — especially Asian female DJs — have had on Arumi’s own work.


“Females definitely have to prove themselves, I feel like. Especially in the music industry, because it's so male-dominated,” Arumi says. “There's just something unspoken about [working with women] that makes things flow a little better. We're more on the same page… But yeah, we're getting there. We can do it.”

In terms of incorporating her own cultural and ethnic heritage into her music, the artist — of Korean and Japanese descent — hopes to include pieces of traditional sounds she can alter to create her own unique work. For her, the small pockets of cultural sound are meant to bring exposure to her East Asian background.

“I get messages from young Asian females saying that what I’m doing is dope and that I inspire them — and that means the world to me,” she shares with a wide smile. “I’d love to see more Asian females in the game, you know? There are Asian females doing it for me, so I just want to be able to give back and do it for others.”

For now, Arumi is looking to expand the bright, easygoing style of her mixes to full-fledged production. Despite the fact that much of her work currently skews hip-hop (such as Arumi’s Hiero Day set, for instance), the producer wants to explore more experimental genres going forward. That means collaborating with even more members of the Bay’s rich, talented art scene, and making songs for artists that she believes in — especially those who focus on house or electronic music. When producing, however, Arumi says she immortalizes feelings in her songs rather than particular sounds or styles.

“If I hear something that inspires me, I’ll try to recreate a similar vibe. It can be one sound, and I can put it together and build a whole song around it,” Arumi describes. “[I try to capture] whatever I am feeling, or something that makes me feel a certain way. Like [when] you feel something and wanna capture it, so you do your best to recreate that.”

Judging by the dreamy, dance-y set she played at Hiero Day, Arumi definitely knows how to capture a feeling. And looking at the strides she’s taken in the Bay Area music scene so far, she’s not afraid to share it.