Facebook began rolling out a new video service Thursday called Facebook Watch. It’s a calculated attempt to expand the amount of eyeball time we give the world’s dominant social media platform.
The idea is to get you watching and subscribing to high-quality feeds of everything from live videos of your favorite celebrities, to episodic television like National Geographic’s “Safari Live,” to Major League Baseball. Of course, your engagement becomes yet another thing your friends see in their Facebook feeds.
Ian Scherr, executive editor at the online tech news outlet CNET News, says Facebook wants ever more advertising revenue. "There’s definitely a correlation between the amount of time I’m watching and the amount of time I’m spending on Facebook. The real question is whether it’s going to be good enough to draw my attention away from all the big ones," Scherr says.
By that, Scherr means YouTube, HBO and ESPN: you know, the only things that would cause you to peel away from your Facebook feed now. With the launch of Facebook Watch, the tech giant is moving into broadcasting in a big way.