Membership List PolicyMembership List Policy

KQED (TV), KQED-FM, KQEI-FM, KQED Plus, and KQET are services of KQED Public Media. The following Membership List Policy governs KQED's use of all its stations' member information.

Membership is KQED's single most important source of support, and KQED's relationship with its members is the highest expression of our commitment to KQED's mission of providing consistently high quality, non-commercial programming and services to the people of Northern California and beyond.

With due respect for our members' right of privacy, KQED has established the following policy and practices for use of our membership list to ensure KQED's active control in safeguarding against any unauthorized use.

Use of the Membership List by KQED. KQED regularly contacts its members to carry out KQED's necessary and normal operations. These operations include mailings of such items as: membership publications, membership renewal notices, special requests for contributions, and information regarding member benefits. On a more occasional basis, KQED also communicates with its members by phone or email to communicate with them regarding such matters as membership renewal and programming of special interest to their needs. All membership communications are conducted directly by KQED or through an affiliated third party, such as a direct marketing firm, acting on behalf of KQED.

Use of the List by Other Organizations. KQED does not sell its membership list to other organizations. However, in order to assist in its membership and fundraising efforts, KQED periodically rents and/or exchanges the names and addresses of its members and former members with other organizations, using a process which does not permit the other organization to review or retain a copy of the membership list. Rental and/or exchange of the list allows KQED to expand its membership base by obtaining the names and addresses of other likely donors, and provides a valuable source of additional funding. The following rules apply to all rentals and exchanges of our list:

  • Pre-approval. Each proposed use must be approved in advance in a writing signed by a designated KQED senior manager. In addition, any proposed rental or exchange to a for-profit organization shall be in connection with a benefit to KQED or its members and shall require the prior written approval of KQED's Chief Executive Officer or Chief Operating Officer.
  • One-time only basis. Each use will be on a one-time only basis using a process (such as employment of a third-party mailing house) which does not permit the organization to review or retain a copy of the membership list; and
  • Mailing Information Only. Each use will consist of names and addresses only (no phone numbers or other contact information will be provided).

KQED will not sell, rent, transfer, provide or exchange its membership list with any political party, political committee, candidate for political office, or political lobbying organization.

Each year, KQED management will provide the Development Committee of the Board with a listing of all organizations that have used KQED's membership list during the previous twelve months.

Exclusion of Names from the List. KQED members have the right not to have their names and addresses provided to other organizations. Members are given the opportunity to indicate this preference in making membership commitments by mail, phone or internet. They may change their preference at any time by contacting KQED's Member Services Department by phone at (415) 553-2150 or by email at to request this "no rental or exchange" designation. KQED also periodically carries a notice in its membership publication and on its website offering to withhold the member's mailing information upon request.

Other Requests for the Membership List. There may be circumstances under which KQED may be required by law or by judicial process to make membership list information available to others. It is the policy of KQED to oppose delivery of the membership list, in whole or in part, to the fullest extent allowable by law. Accordingly, any request for KQED's membership list made under Section 6330 of the California Non-Profit Corporation Code will be reviewed by the corporate officers of KQED who will make a good faith determination as to whether the request is within the ambit of the law. In making this determination, the corporate officers will be entitled to rely upon advice of counsel. If it is determined that the request is not within the ambit of the law, the requestor will be so informed and the request denied. If, however, it is determined that the request is within the ambit of the law, the corporate officers shall present a reasonable alternative plan to delivery of the list, which alternative plan may include an offer of publication in KQED's membership magazine at the requestor's expense, and the like. KQED's corporate officers are authorized and directed to take all steps which the Board deems reasonably necessary to further assure the protection of the constitutional and legal rights of KQED members, including without limitation the filing of a petition under Section 6332 of the California Non-Profit Corporation Law.