The San Lorenzo River is the main source of supply for Santa Cruz residents. (Amy Standen/KQED)
May is fast approaching, and with it, the end of the rainy season. At least, what passed for a rainy season this year.
Much of California is still in an “extreme” or even “exceptional” state of drought, the highest designation offered by the federal government’s U.S. Drought Monitor.
So communities are cracking down on water wasters, right? Demanding that residents take shorter showers and stop watering their lawns?
Not exactly.
Up and down the state, water agencies use words like “emergency,” “critical” and “dire” but make only modest requests of their customers: voluntary ten percent cutbacks (a few toilet flushes’ worth) or supposedly “mandatory” restrictions that, upon closer inspection, are virtually unenforced.
Take, for example, the East Bay Municipal Utility District, or East Bay MUD, which supplies 1.3 million residential customers from Oakland, Berkeley, Lafayette and other East Bay towns.
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Last week, the utility’s Board of Directors summoned staff members to brief them on how much water is available in the system.
The picture presented by Eileen White, a Manager of Operations for the utility, was grim. Key reservoirs are at 50 and 60 percent capacity. Snowpack levels, which indicate how much fresh water is stored as snow in the Sierra, are less than 20 percent.
“It’s been a very dry winter,” White told the Board.
Armed with that information, the Board approved two staff proposals:
First, purchase water from the Sacramento River — for the first time ever — at a cost of $8 million.
Second, continue a request that customers trim water use by ten percent.
Despite one of the worst droughts in history, board members agreed that it wasn’t yet time for anything more strict.
Different Communities, Different Water Sources, Same Drought
There is no single source of water for California residents; nearly every community gets its supply from a different combination of sources. But the drought is affecting everyone.
“For us, it’s actually quite serious, says Frank Jahn, a Public Information Supervisor for the Alameda County Water District, which supplies water to residents of Fremont, Newark and Union City.
Jahn’s district relies on flows from the State Water Project, a vast network of pumps and canals that brings water from the wetter north of the state to the drier south.
In a normal year, says Jahn, his district would get about 40 percent of its supply – some 17 million gallons of water – from the State Water Project. This year, says Jahn, they’re expecting zero.
The town of Cloverdale is in similar straits, says city manager Paul Cayler. “I guess you could call it an emergency,” he says, referring to the town’s primary reservoir, Lake Mendocino, which is at half capacity.
Cayler says it’s enough water to get them through the season. “Our concern is what’s going to happen later this summer and into the fall.”
No ‘Water Cop’ to Enforce Restrictions
A map maintained by the Association of California Water Agencies shows several towns which have imposed mandatory restrictions on water for customers in their service area.
But few of these restrictions are enforced, or even enforceable, and water managers concede they’re relying on the honor system to ensure that customers actually cut back.
For example, in towns served by the Alameda County Water District, homeowners are now prohibited from watering their lawns more than once a week. Hosing down sidewalks and re-filling pools are prohibited entirely.
But customers who break the rules will probably get away with it.
“To my knowledge we have not sent out any warnings yet,” says Frank Jahn. “We have a lot of reports that have come in that we haven’t been able to substantiate.”
Few, if any, towns have the resources to hire teams of enforcement agents, so must rely on citizen complaints, followed up by site visits from department staff. District officials can’t issue tickets unless they see the violation in progress.
Cloverdale’s mandatory restrictions also rely on “community compliance,” said Holley. “We don’t have a water cop,” he explains.
In towns where water use is metered, one way to lean on water hogs is through monthly water bills, levying a penalty on customers who exceed a monthly allotment.
But despite one of the worst droughts in recorded history, water managers say it’s not yet time for such measures.
This is short-sighted, according to Peter Gleick, who heads the Pacific Institute, a non-profit water policy think tank in Oakland.
If 2014 or 2015 are as dry as last year, says Gleick, “we’re going to be sorry that we haven’t kept more water in our reservoirs for next year or the year after.”
Even if the rains return, he says, water resources are finite. Over time, the pressures of population growth and climate change will only further squeeze water districts trying to supply their customers.
“The truth is there’s no place in California that should think they have enough water that wasteful or inefficient use can be condoned, or accepted.”
Reluctance to Ration Water
What many managers really seem to fear is making their customers unhappy.
Asked why the utility seems so reluctant to crack down on customers who waste water, Doug Linney, an East Bay MUD board member representing Alameda and West Oakland, says rationing gets customers “a lot more worked up.”
“It can create some adversarial relationships,” says American Canyon’s Jason Holley.
“We’re in the service business,” said Paul Cayler of Cloverdale. “If we are able to meet our demands for our customers, that’s what we want to do.”
There are some places where cities are putting meaningful water rationing into place.
Toby Goddard says he hopes resident cutbacks will make up for the low flows in the San Lorenzo River. (Amy Standen/KQED)
Take Santa Cruz, where the drought has left water managers in particularly tight straits.
Santa Cruz hasn’t built a new reservoir in 50 years, largely because of environmental opposition. It imports no water from other parts of the state. Recent efforts to build a desalination facility were met with bitter opposition from environmentalists and some residents.
With the city’s primary source, the San Lorenzo River, running virtually at a trickle, the city has enacted some of the most restrictive water policies in the state.
Starting May 1, residents in most single-family homes will receive an allotment of 249 gallons a day. Use too much and the price-per-gallon jumps by a factor of ten. Customers who exceed their allotment could see bills climb to $500 a month, or more.
“It’s a big jump,” says Toby Goddard with the City of Santa Cruz’s Water Conservation Office. Goddard says local residents have already done a great deal to conserve water, even without expensive restrictions. But at a certain point, the requests aren’t enough.
“I’m not sure just a voluntary call is actually going to move many communities to do something differently,” Goddard says.
Selling Less Water Is Expensive
Goddard points out that these water restrictions will be a burden for his agency, which points to a harsh paradox in the water business: Selling less of it is expensive.
Goddard’s office is planning to hire up to 20 new staff members to run the program, respond to customer complaints and questions, and do outreach, Goddard says.
That’s $1 million on top of $3 million the agency expects to lose in revenue as a result of selling less water. The city plans to make up the deficit with surplus funds from previous years. But if the drought continues, Goddard says, those costs may have to be passed on to customers.
The Pacific Institute’s Peter Gleick says water agencies have a financial disincentive to encourage conservation among their customers.
“If their conservation programs are really successful, they sell less water and their revenues drop,” says Gleick. He points out that water agencies often have expensive construction costs and overhead. If revenue drops, rates must go up, leaving customers paying more money for less water.
Gleick says there are ways around this.
For example, electrical utilities, like PG&E, structure bills in such a way that they don’t need to sell lots of electricity in order to make a profit. Regulators call that “de-coupling.”
“We need to do the same thing with water,” says Gleick. “We should have done this many years ago.”
Standing on a bridge overlooking the San Lorenzo River, Toby Goddard says if the rains don’t come, the city could face some tough years ahead.
“But we’ll get through,” he says. “I’m sure the community will rally and do what it takes to save its water supply.”
And if they don’t, it’s going to cost them.
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"title": "True Water Restrictions Rare, Even in California's Record-Breaking Drought",
"headTitle": "True Water Restrictions Rare, Even in California’s Record-Breaking Drought | KQED",
"content": "\u003cdiv class=\"audio-wrap\">\n\u003ch2>Listen:\u003c/h2>\n\u003cp>http://www.kqed.org/.stream/anon/radio/science/2014/04/20140428science.mp3\u003c/p>\n\u003c/div>\n\u003cfigure id=\"attachment_16939\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/san-lorenzo-1024x575.jpg\" rel=\"attachment wp-att-16939\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-16939\" src=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/san-lorenzo-1024x575.jpg\" alt=\"The San Lorenzo River is the main source of supply for Santa Cruz residents. (Amy Standen/KQED)\" width=\"1024\" height=\"575\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The San Lorenzo River is the main source of supply for Santa Cruz residents. (Amy Standen/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>May is fast approaching, and with it, the end of the rainy season. At least, what passed for a rainy season this year.\u003c/p>\n\u003cp>Much of California is still in an “extreme” or even “exceptional” state of drought, the highest designation offered by the federal government’s \u003ca href=\"http://droughtmonitor.unl.edu/\">U.S. Drought Monitor\u003c/a>.\u003c/p>\n\u003cp>So communities are cracking down on water wasters, right? Demanding that residents take shorter showers and stop watering their lawns?\u003c/p>\n\u003cp>Not exactly.\u003c/p>\n\u003cp>\u003ca href=\"http://www.acwa.com/content/drought-map\">Up and down the state\u003c/a>, water agencies use words like “emergency,” “critical” and “dire” but make only modest requests of their customers: voluntary ten percent cutbacks (a few toilet flushes’ worth) or supposedly “mandatory” restrictions that, upon closer inspection, are virtually unenforced.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n“There’s no place in California that should think they have enough water that wasteful or inefficient use can be condoned.”\u003c/aside>\n\u003cp>Take, for example, the East Bay Municipal Utility District, or East Bay MUD, which supplies 1.3 million residential customers from Oakland, Berkeley, Lafayette and other East Bay towns.\u003c/p>\n\u003cp>[ad fullwidth]\u003c/p>\n\u003cp>Last week, the utility’s Board of Directors summoned staff members to brief them on how much water is available in the system.\u003c/p>\n\u003cp>The picture presented by Eileen White, a Manager of Operations for the utility, was grim. Key reservoirs are at 50 and 60 percent capacity. Snowpack levels, which indicate how much fresh water is stored as snow in the Sierra, are less than 20 percent.\u003c/p>\n\u003cp>“It’s been a very dry winter,” White told the Board.\u003c/p>\n\u003cp>Armed with that information, the Board approved two staff proposals:\u003c/p>\n\u003cul>\n\u003cli>First, purchase water from the Sacramento River — for the first time ever — at a cost of $8 million.\u003c/li>\n\u003cli>Second, continue a request that customers trim water use by ten percent.\u003c/li>\n\u003c/ul>\n\u003cp>Despite one of the worst droughts in history, board members agreed that it wasn’t yet time for anything more strict.\u003c/p>\n\u003cp>\u003cstrong>Different Communities, Different Water Sources, Same Drought\u003c/strong>\u003c/p>\n\u003cp>There is no single source of water for California residents; nearly every community gets its supply from a different combination of sources. But the drought is affecting everyone.\u003c/p>\n\u003cp>“For us, it’s actually quite serious, says Frank Jahn, a Public Information Supervisor for the Alameda County Water District, which supplies water to residents of Fremont, Newark and Union City.\u003c/p>\n\u003cp>Jahn’s district relies on flows from the State Water Project, a vast network of pumps and canals that brings water from the wetter north of the state to the drier south.\u003c/p>\n\u003cp>In a normal year, says Jahn, his district would get about 40 percent of its supply – some 17 million gallons of water – from the State Water Project. This year, says Jahn, they’re expecting zero.\u003c/p>\n\u003cp>The town of Cloverdale is in similar straits, says city manager Paul Cayler. “I guess you could call it an emergency,” he says, referring to the town’s primary reservoir, Lake Mendocino, which is at half capacity.\u003c/p>\n\u003cp>Cayler says it’s enough water to get them through the season. “Our concern is what’s going to happen later this summer and into the fall.”\u003c/p>\n\u003cp>\u003cstrong>No ‘Water Cop’ to Enforce Restrictions\u003c/strong>\u003c/p>\n\u003cp>A \u003ca href=\"http://www.acwa.com/content/drought-map\">map\u003c/a> maintained by the Association of California Water Agencies shows several towns which have imposed mandatory restrictions on water for customers in their service area.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“To my knowledge we have not sent out any warnings yet.”\u003c/aside>\n\u003cp>But few of these restrictions are enforced, or even enforceable, and water managers concede they’re relying on the honor system to ensure that customers actually cut back.\u003c/p>\n\u003cp>For example, in towns served by the Alameda County Water District, homeowners are now prohibited from watering their lawns more than once a week. Hosing down sidewalks and re-filling pools are prohibited entirely.\u003c/p>\n\u003cp>But customers who break the rules will probably get away with it.\u003c/p>\n\u003cp>“To my knowledge we have not sent out any warnings yet,” says Frank Jahn. “We have a lot of reports that have come in that we haven’t been able to substantiate.”\u003c/p>\n\u003cp>Few, if any, towns have the resources to hire teams of enforcement agents, so must rely on citizen complaints, followed up by site visits from department staff. District officials can’t issue tickets unless they see the violation in progress.\u003c/p>\n\u003cp>Cloverdale’s mandatory restrictions also rely on “community compliance,” said Holley. “We don’t have a water cop,” he explains.\u003c/p>\n\u003cp>In towns where water use is metered, one way to lean on water hogs is through monthly water bills, levying a penalty on customers who exceed a monthly allotment.\u003c/p>\n\u003cp>But despite one of the worst droughts in recorded history, water managers say it’s not yet time for such measures.\u003c/p>\n\u003cp>This is short-sighted, according to Peter Gleick, who heads the Pacific Institute, a non-profit water policy think tank in Oakland.\u003c/p>\n\u003cp>If 2014 or 2015 are as dry as last year, says Gleick, “we’re going to be sorry that we haven’t kept more water in our reservoirs for next year or the year after.”\u003c/p>\n\u003caside class=\"pullquote alignleft\">Water rationing gets customers “a lot more worked up.”\u003cbr>\n\u003c/aside>\n\u003cp>Even if the rains return, he says, water resources are finite. Over time, the pressures of population growth and climate change will only further squeeze water districts trying to supply their customers.\u003c/p>\n\u003cp>“The truth is there’s no place in California that should think they have enough water that wasteful or inefficient use can be condoned, or accepted.”\u003c/p>\n\u003cp>\u003cstrong>Reluctance to Ration Water\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>What many managers really seem to fear is making their customers unhappy.\u003c/p>\n\u003cp>Asked why the utility seems so reluctant to crack down on customers who waste water, Doug Linney, an East Bay MUD board member representing Alameda and West Oakland, says rationing gets customers “a lot more worked up.”\u003c/p>\n\u003cp>“It can create some adversarial relationships,” says American Canyon’s Jason Holley.\u003c/p>\n\u003cp>“We’re in the service business,” said Paul Cayler of Cloverdale. “If we are able to meet our demands for our customers, that’s what we want to do.”\u003c/p>\n\u003cp>There are some places where cities are putting meaningful water rationing into place.\u003c/p>\n\u003cfigure id=\"attachment_16938\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/goddard-1024x575.jpg\" rel=\"attachment wp-att-16938\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-16938\" src=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/goddard-1024x575.jpg\" alt=\"Toby Goddard says he hopes resident cutbacks will make up for the low flows in the San Lorenzo River. (Amy Standen/KQED)\" width=\"1024\" height=\"575\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Toby Goddard says he hopes resident cutbacks will make up for the low flows in the San Lorenzo River. (Amy Standen/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>Take Santa Cruz, where the drought has left water managers in particularly tight straits.\u003c/p>\n\u003cp>Santa Cruz hasn’t built a new reservoir in 50 years, largely because of environmental opposition. It imports no water from other parts of the state. Recent efforts to build a desalination facility were met with bitter opposition from environmentalists and some residents.\u003c/p>\n\u003cp>With the city’s primary source, the San Lorenzo River, running virtually at a trickle, the city has enacted some of the most restrictive water policies in the state.\u003c/p>\n\u003cp>Starting May 1, residents in most single-family homes will receive an allotment of 249 gallons a day. Use too much and the price-per-gallon jumps by a factor of ten. Customers who exceed their allotment could see bills climb to $500 a month, or more.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Santa Cruz will lose $4 million as a result of asking customers to buy less water.\u003cbr>\n\u003c/aside>\n\u003cp>“It’s a big jump,” says Toby Goddard with the City of Santa Cruz’s Water Conservation Office. Goddard says local residents have already done a great deal to conserve water, even without expensive restrictions. But at a certain point, the requests aren’t enough.\u003c/p>\n\u003cp>“I’m not sure just a voluntary call is actually going to move many communities to do something differently,” Goddard says.\u003c/p>\n\u003cp>\u003cstrong>Selling Less Water Is Expensive\u003c/strong>\u003c/p>\n\u003cp>Goddard points out that these water restrictions will be a burden for his agency, which points to a harsh paradox in the water business: Selling less of it is expensive.\u003c/p>\n\u003cp>Goddard’s office is planning to hire up to 20 new staff members to run the program, respond to customer complaints and questions, and do outreach, Goddard says.\u003c/p>\n\u003cp>That’s $1 million on top of $3 million the agency expects to lose in revenue as a result of selling less water. The city plans to make up the deficit with surplus funds from previous years. But if the drought continues, Goddard says, those costs may have to be passed on to customers.\u003c/p>\n\u003cp>The Pacific Institute’s Peter Gleick says water agencies have a financial disincentive to encourage conservation among their customers.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nIf revenue drops, rates must go up, leaving customers paying more money for less water.\u003c/aside>\n\u003cp>“If their conservation programs are really successful, they sell less water and their revenues drop,” says Gleick. He points out that water agencies often have expensive construction costs and overhead. If revenue drops, rates must go up, leaving customers paying more money for less water.\u003c/p>\n\u003cp>Gleick says there are ways around this.\u003c/p>\n\u003cp>For example, electrical utilities, like PG&E, structure bills in such a way that they don’t need to sell lots of electricity in order to make a profit. Regulators call that “de-coupling.”\u003c/p>\n\u003cp>“We need to do the same thing with water,” says Gleick. “We should have done this many years ago.”\u003c/p>\n\u003cp>Standing on a bridge overlooking the San Lorenzo River, Toby Goddard says if the rains don’t come, the city could face some tough years ahead.\u003c/p>\n\u003cp>“But we’ll get through,” he says. “I’m sure the community will rally and do what it takes to save its water supply.”\u003c/p>\n\u003cp>And if they don’t, it’s going to cost them.\u003c/p>\n\u003cp>[ad floatright]\u003c/p>\n\u003cp> \u003c/p>\n\n",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/div>\n\u003cfigure id=\"attachment_16939\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/san-lorenzo-1024x575.jpg\" rel=\"attachment wp-att-16939\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-16939\" src=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/san-lorenzo-1024x575.jpg\" alt=\"The San Lorenzo River is the main source of supply for Santa Cruz residents. (Amy Standen/KQED)\" width=\"1024\" height=\"575\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">The San Lorenzo River is the main source of supply for Santa Cruz residents. (Amy Standen/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>May is fast approaching, and with it, the end of the rainy season. At least, what passed for a rainy season this year.\u003c/p>\n\u003cp>Much of California is still in an “extreme” or even “exceptional” state of drought, the highest designation offered by the federal government’s \u003ca href=\"http://droughtmonitor.unl.edu/\">U.S. Drought Monitor\u003c/a>.\u003c/p>\n\u003cp>So communities are cracking down on water wasters, right? Demanding that residents take shorter showers and stop watering their lawns?\u003c/p>\n\u003cp>Not exactly.\u003c/p>\n\u003cp>\u003ca href=\"http://www.acwa.com/content/drought-map\">Up and down the state\u003c/a>, water agencies use words like “emergency,” “critical” and “dire” but make only modest requests of their customers: voluntary ten percent cutbacks (a few toilet flushes’ worth) or supposedly “mandatory” restrictions that, upon closer inspection, are virtually unenforced.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\n“There’s no place in California that should think they have enough water that wasteful or inefficient use can be condoned.”\u003c/aside>\n\u003cp>Take, for example, the East Bay Municipal Utility District, or East Bay MUD, which supplies 1.3 million residential customers from Oakland, Berkeley, Lafayette and other East Bay towns.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"content": "\u003cdiv class=\"post-body\">\u003cp>\u003c/p>\n\u003cp>Last week, the utility’s Board of Directors summoned staff members to brief them on how much water is available in the system.\u003c/p>\n\u003cp>The picture presented by Eileen White, a Manager of Operations for the utility, was grim. Key reservoirs are at 50 and 60 percent capacity. Snowpack levels, which indicate how much fresh water is stored as snow in the Sierra, are less than 20 percent.\u003c/p>\n\u003cp>“It’s been a very dry winter,” White told the Board.\u003c/p>\n\u003cp>Armed with that information, the Board approved two staff proposals:\u003c/p>\n\u003cul>\n\u003cli>First, purchase water from the Sacramento River — for the first time ever — at a cost of $8 million.\u003c/li>\n\u003cli>Second, continue a request that customers trim water use by ten percent.\u003c/li>\n\u003c/ul>\n\u003cp>Despite one of the worst droughts in history, board members agreed that it wasn’t yet time for anything more strict.\u003c/p>\n\u003cp>\u003cstrong>Different Communities, Different Water Sources, Same Drought\u003c/strong>\u003c/p>\n\u003cp>There is no single source of water for California residents; nearly every community gets its supply from a different combination of sources. But the drought is affecting everyone.\u003c/p>\n\u003cp>“For us, it’s actually quite serious, says Frank Jahn, a Public Information Supervisor for the Alameda County Water District, which supplies water to residents of Fremont, Newark and Union City.\u003c/p>\n\u003cp>Jahn’s district relies on flows from the State Water Project, a vast network of pumps and canals that brings water from the wetter north of the state to the drier south.\u003c/p>\n\u003cp>In a normal year, says Jahn, his district would get about 40 percent of its supply – some 17 million gallons of water – from the State Water Project. This year, says Jahn, they’re expecting zero.\u003c/p>\n\u003cp>The town of Cloverdale is in similar straits, says city manager Paul Cayler. “I guess you could call it an emergency,” he says, referring to the town’s primary reservoir, Lake Mendocino, which is at half capacity.\u003c/p>\n\u003cp>Cayler says it’s enough water to get them through the season. “Our concern is what’s going to happen later this summer and into the fall.”\u003c/p>\n\u003cp>\u003cstrong>No ‘Water Cop’ to Enforce Restrictions\u003c/strong>\u003c/p>\n\u003cp>A \u003ca href=\"http://www.acwa.com/content/drought-map\">map\u003c/a> maintained by the Association of California Water Agencies shows several towns which have imposed mandatory restrictions on water for customers in their service area.\u003c/p>\n\u003caside class=\"pullquote alignleft\">“To my knowledge we have not sent out any warnings yet.”\u003c/aside>\n\u003cp>But few of these restrictions are enforced, or even enforceable, and water managers concede they’re relying on the honor system to ensure that customers actually cut back.\u003c/p>\n\u003cp>For example, in towns served by the Alameda County Water District, homeowners are now prohibited from watering their lawns more than once a week. Hosing down sidewalks and re-filling pools are prohibited entirely.\u003c/p>\n\u003cp>But customers who break the rules will probably get away with it.\u003c/p>\n\u003cp>“To my knowledge we have not sent out any warnings yet,” says Frank Jahn. “We have a lot of reports that have come in that we haven’t been able to substantiate.”\u003c/p>\n\u003cp>Few, if any, towns have the resources to hire teams of enforcement agents, so must rely on citizen complaints, followed up by site visits from department staff. District officials can’t issue tickets unless they see the violation in progress.\u003c/p>\n\u003cp>Cloverdale’s mandatory restrictions also rely on “community compliance,” said Holley. “We don’t have a water cop,” he explains.\u003c/p>\n\u003cp>In towns where water use is metered, one way to lean on water hogs is through monthly water bills, levying a penalty on customers who exceed a monthly allotment.\u003c/p>\n\u003cp>But despite one of the worst droughts in recorded history, water managers say it’s not yet time for such measures.\u003c/p>\n\u003cp>This is short-sighted, according to Peter Gleick, who heads the Pacific Institute, a non-profit water policy think tank in Oakland.\u003c/p>\n\u003cp>If 2014 or 2015 are as dry as last year, says Gleick, “we’re going to be sorry that we haven’t kept more water in our reservoirs for next year or the year after.”\u003c/p>\n\u003caside class=\"pullquote alignleft\">Water rationing gets customers “a lot more worked up.”\u003cbr>\n\u003c/aside>\n\u003cp>Even if the rains return, he says, water resources are finite. Over time, the pressures of population growth and climate change will only further squeeze water districts trying to supply their customers.\u003c/p>\n\u003cp>“The truth is there’s no place in California that should think they have enough water that wasteful or inefficient use can be condoned, or accepted.”\u003c/p>\n\u003cp>\u003cstrong>Reluctance to Ration Water\u003cbr>\n\u003c/strong>\u003c/p>\n\u003cp>What many managers really seem to fear is making their customers unhappy.\u003c/p>\n\u003cp>Asked why the utility seems so reluctant to crack down on customers who waste water, Doug Linney, an East Bay MUD board member representing Alameda and West Oakland, says rationing gets customers “a lot more worked up.”\u003c/p>\n\u003cp>“It can create some adversarial relationships,” says American Canyon’s Jason Holley.\u003c/p>\n\u003cp>“We’re in the service business,” said Paul Cayler of Cloverdale. “If we are able to meet our demands for our customers, that’s what we want to do.”\u003c/p>\n\u003cp>There are some places where cities are putting meaningful water rationing into place.\u003c/p>\n\u003cfigure id=\"attachment_16938\" class=\"wp-caption aligncenter\" style=\"max-width: 1024px\">\u003ca href=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/goddard-1024x575.jpg\" rel=\"attachment wp-att-16938\">\u003cimg loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-16938\" src=\"http://ww2.kqed.org/science/wp-content/uploads/sites/35/2014/04/goddard-1024x575.jpg\" alt=\"Toby Goddard says he hopes resident cutbacks will make up for the low flows in the San Lorenzo River. (Amy Standen/KQED)\" width=\"1024\" height=\"575\">\u003c/a>\u003cfigcaption class=\"wp-caption-text\">Toby Goddard says he hopes resident cutbacks will make up for the low flows in the San Lorenzo River. (Amy Standen/KQED)\u003c/figcaption>\u003c/figure>\n\u003cp>Take Santa Cruz, where the drought has left water managers in particularly tight straits.\u003c/p>\n\u003cp>Santa Cruz hasn’t built a new reservoir in 50 years, largely because of environmental opposition. It imports no water from other parts of the state. Recent efforts to build a desalination facility were met with bitter opposition from environmentalists and some residents.\u003c/p>\n\u003cp>With the city’s primary source, the San Lorenzo River, running virtually at a trickle, the city has enacted some of the most restrictive water policies in the state.\u003c/p>\n\u003cp>Starting May 1, residents in most single-family homes will receive an allotment of 249 gallons a day. Use too much and the price-per-gallon jumps by a factor of ten. Customers who exceed their allotment could see bills climb to $500 a month, or more.\u003c/p>\n\u003caside class=\"pullquote alignleft\">Santa Cruz will lose $4 million as a result of asking customers to buy less water.\u003cbr>\n\u003c/aside>\n\u003cp>“It’s a big jump,” says Toby Goddard with the City of Santa Cruz’s Water Conservation Office. Goddard says local residents have already done a great deal to conserve water, even without expensive restrictions. But at a certain point, the requests aren’t enough.\u003c/p>\n\u003cp>“I’m not sure just a voluntary call is actually going to move many communities to do something differently,” Goddard says.\u003c/p>\n\u003cp>\u003cstrong>Selling Less Water Is Expensive\u003c/strong>\u003c/p>\n\u003cp>Goddard points out that these water restrictions will be a burden for his agency, which points to a harsh paradox in the water business: Selling less of it is expensive.\u003c/p>\n\u003cp>Goddard’s office is planning to hire up to 20 new staff members to run the program, respond to customer complaints and questions, and do outreach, Goddard says.\u003c/p>\n\u003cp>That’s $1 million on top of $3 million the agency expects to lose in revenue as a result of selling less water. The city plans to make up the deficit with surplus funds from previous years. But if the drought continues, Goddard says, those costs may have to be passed on to customers.\u003c/p>\n\u003cp>The Pacific Institute’s Peter Gleick says water agencies have a financial disincentive to encourage conservation among their customers.\u003c/p>\n\u003caside class=\"pullquote alignleft\">\nIf revenue drops, rates must go up, leaving customers paying more money for less water.\u003c/aside>\n\u003cp>“If their conservation programs are really successful, they sell less water and their revenues drop,” says Gleick. He points out that water agencies often have expensive construction costs and overhead. If revenue drops, rates must go up, leaving customers paying more money for less water.\u003c/p>\n\u003cp>Gleick says there are ways around this.\u003c/p>\n\u003cp>For example, electrical utilities, like PG&E, structure bills in such a way that they don’t need to sell lots of electricity in order to make a profit. Regulators call that “de-coupling.”\u003c/p>\n\u003cp>“We need to do the same thing with water,” says Gleick. “We should have done this many years ago.”\u003c/p>\n\u003cp>Standing on a bridge overlooking the San Lorenzo River, Toby Goddard says if the rains don’t come, the city could face some tough years ahead.\u003c/p>\n\u003cp>“But we’ll get through,” he says. “I’m sure the community will rally and do what it takes to save its water supply.”\u003c/p>\n\u003cp>And if they don’t, it’s going to cost them.\u003c/p>\n\u003cp>\u003c/p>\u003c/div>",
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"info": "Gentrification is changing cities across America, forcing people from neighborhoods they have long called home. Call them the displaced. Now those priced out of the Bay Area are looking for a better life in an unlikely place. American Suburb follows this migration to one California town along the Delta, 45 miles from San Francisco. But is this once sleepy suburb ready for them?",
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},
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"tagline": "Exploring the Bay Area, one question at a time",
"info": "KQED’s new podcast, Bay Curious, gets to the bottom of the mysteries — both profound and peculiar — that give the Bay Area its unique identity. And we’ll do it with your help! You ask the questions. You decide what Bay Curious investigates. And you join us on the journey to find the answers.",
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},
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"info": "The day's top stories from BBC News compiled twice daily in the week, once at weekends.",
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},
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"tagline": "California, day by day",
"info": "KQED’s statewide radio news program providing daily coverage of issues, trends and public policy decisions.",
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"order": 8
},
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},
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"tagline": "Your state, your stories",
"info": "Every week, The California Report Magazine takes you on a road trip for the ears: to visit the places and meet the people who make California unique. The in-depth storytelling podcast from the California Report.",
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"google": "https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5tZWdhcGhvbmUuZm0vS1FJTkM3NjkwNjk1OTAz",
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},
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"info": "A one-hour radio program to hear celebrated writers, artists and thinkers address contemporary ideas and values, often discussing the creative process. Please note: tapes or transcripts are not available",
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"airtime": "SUN 1pm-2pm, TUE 10pm, WED 1am",
"meta": {
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"source": "City Arts & Lectures"
},
"link": "https://www.cityarts.net",
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},
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"info": "Close All Tabs breaks down how digital culture shapes our world through thoughtful insights and irreverent humor.",
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"order": 1
},
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"title": "Code Switch / Life Kit",
"info": "\u003cem>Code Switch\u003c/em>, which listeners will hear in the first part of the hour, has fearless and much-needed conversations about race. Hosted by journalists of color, the show tackles the subject of race head-on, exploring how it impacts every part of society — from politics and pop culture to history, sports and more.\u003cbr />\u003cbr />\u003cem>Life Kit\u003c/em>, which will be in the second part of the hour, guides you through spaces and feelings no one prepares you for — from finances to mental health, from workplace microaggressions to imposter syndrome, from relationships to parenting. The show features experts with real world experience and shares their knowledge. Because everyone needs a little help being human.\u003cbr />\u003cbr />\u003ca href=\"https://www.npr.org/podcasts/510312/codeswitch\">\u003cem>Code Switch\u003c/em> offical site and podcast\u003c/a>\u003cbr />\u003ca href=\"https://www.npr.org/lifekit\">\u003cem>Life Kit\u003c/em> offical site and podcast\u003c/a>\u003cbr />",
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"meta": {
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},
"commonwealth-club": {
"id": "commonwealth-club",
"title": "Commonwealth Club of California Podcast",
"info": "The Commonwealth Club of California is the nation's oldest and largest public affairs forum. As a non-partisan forum, The Club brings to the public airwaves diverse viewpoints on important topics. The Club's weekly radio broadcast - the oldest in the U.S., dating back to 1924 - is carried across the nation on public radio stations and is now podcasting. Our website archive features audio of our recent programs, as well as selected speeches from our long and distinguished history. This podcast feed is usually updated twice a week and is always un-edited.",
"airtime": "THU 10pm, FRI 1am",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Commonwealth-Club-Podcast-Tile-360x360-1.jpg",
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"source": "Commonwealth Club of California"
},
"link": "/radio/program/commonwealth-club",
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},
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"title": "Forum",
"tagline": "The conversation starts here",
"info": "KQED’s live call-in program discussing local, state, national and international issues, as well as in-depth interviews.",
"airtime": "MON-FRI 9am-11am, 10pm-11pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Forum-Podcast-Tile-703x703-1.jpg",
"imageAlt": "KQED Forum with Mina Kim and Alexis Madrigal",
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"source": "kqed",
"order": 9
},
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},
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"officialWebsiteLink": "http://freakonomics.com/",
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"meta": {
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"source": "WNYC"
},
"link": "/radio/program/freakonomics-radio",
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},
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"id": "fresh-air",
"title": "Fresh Air",
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},
"hidden-brain": {
"id": "hidden-brain",
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"info": "Shankar Vedantam uses science and storytelling to reveal the unconscious patterns that drive human behavior, shape our choices and direct our relationships.",
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"airtime": "SUN 7pm-8pm",
"meta": {
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"source": "NPR"
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"link": "/radio/program/hidden-brain",
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"how-i-built-this": {
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"title": "How I Built This with Guy Raz",
"info": "Guy Raz dives into the stories behind some of the world's best known companies. How I Built This weaves a narrative journey about innovators, entrepreneurs and idealists—and the movements they built.",
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"airtime": "SUN 7:30pm-8pm",
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"link": "/radio/program/how-i-built-this",
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"hyphenacion": {
"id": "hyphenacion",
"title": "Hyphenación",
"tagline": "Where conversation and cultura meet",
"info": "What kind of no sabo word is Hyphenación? For us, it’s about living within a hyphenation. Like being a third-gen Mexican-American from the Texas border now living that Bay Area Chicano life. Like Xorje! Each week we bring together a couple of hyphenated Latinos to talk all about personal life choices: family, careers, relationships, belonging … everything is on the table. ",
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},
"jerrybrown": {
"id": "jerrybrown",
"title": "The Political Mind of Jerry Brown",
"tagline": "Lessons from a lifetime in politics",
"info": "The Political Mind of Jerry Brown brings listeners the wisdom of the former Governor, Mayor, and presidential candidate. Scott Shafer interviewed Brown for more than 40 hours, covering the former governor's life and half-century in the political game and Brown has some lessons he'd like to share. ",
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"order": 18
},
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}
},
"latino-usa": {
"id": "latino-usa",
"title": "Latino USA",
"airtime": "MON 1am-2am, SUN 6pm-7pm",
"info": "Latino USA, the radio journal of news and culture, is the only national, English-language radio program produced from a Latino perspective.",
"imageSrc": "https://ww2.kqed.org/radio/wp-content/uploads/sites/50/2018/04/latinoUsa.jpg",
"officialWebsiteLink": "http://latinousa.org/",
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},
"link": "/radio/program/latino-usa",
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"apple": "https://itunes.apple.com/WebObjects/MZStore.woa/wa/viewPodcast?s=143441&mt=2&id=79681317&at=11l79Y&ct=nprdirectory",
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"rss": "https://feeds.npr.org/510016/podcast.xml"
}
},
"marketplace": {
"id": "marketplace",
"title": "Marketplace",
"info": "Our flagship program, helmed by Kai Ryssdal, examines what the day in money delivered, through stories, conversations, newsworthy numbers and more. Updated Monday through Friday at about 3:30 p.m. PT.",
"airtime": "MON-FRI 4pm-4:30pm, MON-WED 6:30pm-7pm",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Marketplace-Podcast-Tile-360x360-1.jpg",
"officialWebsiteLink": "https://www.marketplace.org/",
"meta": {
"site": "news",
"source": "American Public Media"
},
"link": "/radio/program/marketplace",
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"rss": "https://feeds.publicradio.org/public_feeds/marketplace-pm/rss/rss"
}
},
"masters-of-scale": {
"id": "masters-of-scale",
"title": "Masters of Scale",
"info": "Masters of Scale is an original podcast in which LinkedIn co-founder and Greylock Partner Reid Hoffman sets out to describe and prove theories that explain how great entrepreneurs take their companies from zero to a gazillion in ingenious fashion.",
"airtime": "Every other Wednesday June 12 through October 16 at 8pm (repeats Thursdays at 2am)",
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"officialWebsiteLink": "https://mastersofscale.com/",
"meta": {
"site": "radio",
"source": "WaitWhat"
},
"link": "/radio/program/masters-of-scale",
"subscribe": {
"apple": "http://mastersofscale.app.link/",
"rss": "https://rss.art19.com/masters-of-scale"
}
},
"mindshift": {
"id": "mindshift",
"title": "MindShift",
"tagline": "A podcast about the future of learning and how we raise our kids",
"info": "The MindShift podcast explores the innovations in education that are shaping how kids learn. Hosts Ki Sung and Katrina Schwartz introduce listeners to educators, researchers, parents and students who are developing effective ways to improve how kids learn. We cover topics like how fed-up administrators are developing surprising tactics to deal with classroom disruptions; how listening to podcasts are helping kids develop reading skills; the consequences of overparenting; and why interdisciplinary learning can engage students on all ends of the traditional achievement spectrum. This podcast is part of the MindShift education site, a division of KQED News. KQED is an NPR/PBS member station based in San Francisco. You can also visit the MindShift website for episodes and supplemental blog posts or tweet us \u003ca href=\"https://twitter.com/MindShiftKQED\">@MindShiftKQED\u003c/a> or visit us at \u003ca href=\"/mindshift\">MindShift.KQED.org\u003c/a>",
"imageSrc": "https://cdn.kqed.org/wp-content/uploads/2024/04/Mindshift-Podcast-Tile-703x703-1.jpg",
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