I. We Long for the Moment Too Long
To long for anything—especially the past—can trigger any number of physical and emotional reactions. The pulse can quicken, the sweat can bead, the tears can well. I recently heard Andrew Cedermark’s song “Canis Major” for the first time last week and was immediately taken back to the early 2000s, driving in the car with myself, cruising down the smooth and quiet Lake Erie coastline. This song that I have never heard before and that was written within the last year sounded like my 1995 maroon Saturn I sold a decade ago. My brain showed me the angles of suburban architecture, big summer clouds and serotonin. In that moment I missed old moments, parts of myself that once existed, parts that I’ve grown out of, parts I’ll never get back no matter how much I attempt to recreate them. I’ve been home now for the week in Buffalo and conscious effort to make these types of memories again feel contrived. Nostalgia can be activated at any moment when you’re living in real time and that switch is flipped. You find yourself taken back and chances are you don’t want to leave.
We long for the moment to long and popular culture has caught on. Whether there’s a product to be sold or the mission is to connect, we are presented with the bait of summer nostalgia virtually everyday in one form or another. We bite. We bite hard. We bite gladly.
II. Water as a Metaphor
Kings of Leon single “Supersoaker” is a recent example of an attempt at a solid tug on our memory strings. The perfect title of reminiscence for that way back summer of Generation X and their younger Y siblings darting around the yard, ducking behind bushes, and targeting whomever they could with their water gun. A modern-day icon, the Super Soaker (Trademark Nerf) represents youthful antics, and although I dislike Kings of Leon with a genuine passion, the title piques my interest. I even hear what sounds like a glockenspiel twinkling throughout this tune, which is let’s be honest, a kid’s toy!
While the Super Soaker is relatively contemporary, nothing can evoke the tradition of summer youth like the image of an open fire hydrant on a sweltering day. The hydrants themselves appear difficult to open, perhaps only the strongest man on the street with the biggest wrench could manage such a task. But once it’s complete, the entire neighborhood of children is free to partake, relieving their bodies of the heat and drenching them with cold water from an unknown source. Known famously in metropolitan settings, it is not uncommon for an open hydrant to appear in suburbia, monitored viciously by a Mommy Blogger.
III. The Cure for Your Listlessness
The heat can get you down, like way down, to the point where even a shot of the mall’s AC cannot wake you up. Good thing we have Buzzfeed. The website gives its reader a glimpse into the “viral web in realtime.” If you don’t read at least one Buzzfeed article per day it means you’re not on Facebook. And if you’re not on Facebook, well then you might as well be dead. OMG two sentences ago I referred to the “article” you “read” on Buzzfeed and I’d like to amend that statement. Buzzfeed is Cliff’s Notes for Cliff’s Notes, made up of mostly lists and gifs, many of which call back to a simpler time in all the lives of '80s/'90s kiddos. And far be it for me to complain about a list. Try on titles: