upper waypoint

Diane Shapiro: The Spirit of Gift Giving

Save ArticleSave Article
Failed to save article

Please try again

Diane Shapiro at KQED in San Francisco on Dec. 19, 2025. (Jennifer Ng/KQED)

Diane Shapiro shares her process for giving gifts during the holidays.

It’s December — which means it’s the month of gifts! We give them, we receive them, we shop for them, and sometimes we stress about them. My kids are in their teens and twenties now. And with this comes a shift in how I think about gift giving. Gone are the days of toys and stuffed animals.

Now it’s all about snowboard gear, dishes for new houses, and tech gadgets. Last week, as I was wrapping gifts well ahead of the holiday I was thinking about why I so eagerly participate in the ritual of gift giving year over year.

Does having holiday spirit mean that I must spend money? The TV, radio, and internet all lure me into the commercialism of the month. I request wish lists from the kids, buy toys for the dog who cannot be left out of the fun, and make sure to get at least one thing for a husband who’s not particularly drawn to material things. It’s a lot of work! But, a lot of fun, too.

Over the years, I’ve developed a reputation with my family for being a champion gift-giver. I watch them closely and observe what makes them happy. I spend hours thinking about what would bring them joy. I search for items that will be useful, and also reusable. It’s a lot of energy to expend with cleaning house, my work, and everything else that life requires. Why do I do it?

Sponsored

Certainly, I could get away with investing half the amount of time I do on this endeavor. But every year I again find myself in pursuit of perfect items to give. I am unable to resist the urge to visit stores, search the internet for hours, and buy new wrapping supplies to add to my already big stash.

For me, gift giving is an expression of love. It’s not the commercialism, or even about tradition. I do it because it makes me happy to bring joy to people in my life. It’s my one chance, each year, to take all of that love that’s inside of me and literally wrap it up in a bow. With a Perspective, I’m Diane Shapiro.

Diane Shapiro lives in San Francisco with her family and one small dog. She does marketing for PR firms and cybersecurity startups and enjoys volunteering time to support her son’s high school marching band, playing Mahjong, and of course shopping for, wrapping and giving gifts.

lower waypoint
next waypoint
Player sponsored by